@wrangled/cli 0.3.153 → 0.3.154
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- package/dist/guide.js +1 -1
- package/package.json +1 -1
package/dist/guide.js
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@@ -155,7 +155,7 @@ For "how is the funnel doing?", "which campaigns are working?" and "where does t
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- \`${cli} funnel [--grain day|week|month]\` prints ad spend, leads, booked calls, calls held, sales and net revenue per day, week (starting Monday) or month, with cost per lead, per booked call and per sale and ROAS, then totals for the whole range.
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- \`${cli} campaigns [--channel <channel>] [--limit <n>]\` prints each campaign's spend, leads, booked calls, sales and revenue, best first (most first-touch revenue, then most spend), then totals over every matching campaign. Each lead and sale is credited to the person's first touch and last touch side by side. \`--limit\` is 1 to 200 (default 50); \`--channel\` is meta, google, affiliate, a utm_source, unknown or recorded_in_crm.
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- \`${cli} calls unattributed [--attribution first_touch|last_touch] [--limit <n>]\` answers "why do these booked calls have no ad?": it counts the booked calls in the range (by day booked), how many were credited to a Facebook ad and how many were not, as \`ad_results_daily\` credits them (to the first touch by default), splits the calls with no ad by why (\`no_person\`: the booking's contact has no email or phone to match a person; \`meta_without_ad\`: a Facebook visit whose link named no single ad; \`not_meta\`: another channel; \`visit_after_call\`: the visits are dated after the booking; \`
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- \`${cli} calls unattributed [--attribution first_touch|last_touch] [--limit <n>]\` answers "why do these booked calls have no ad?": it counts the booked calls in the range (by day booked), how many were credited to a Facebook ad and how many were not, as \`ad_results_daily\` credits them (to the first touch by default), splits the calls with no ad by why (\`no_person\`: the booking's contact has no email or phone to match a person; \`meta_without_ad\`: a Facebook visit whose link named no single ad; \`not_meta\`: another channel; \`visit_after_call\`: the visits are dated after the booking; \`other_touch_only\`: only a visit of the other kind, such as a latest visit and no first one when crediting the first touch; \`no_visit\`: no tagged visit at all), then lists those calls newest first with the booking's contact id, the person id and the touch's channel, campaign, ad and landing page. With and without add up to every booked call. \`--limit\` is 1 to 1000 (default 200); the counts always cover every call. The rows are in the \`booked_call_credits\` view; join \`touches\` on \`person_id\` to see each visit's tags.
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- \`${cli} calls compare [--event <event>]\` answers "do Meta's call numbers match the booked calls?": per Facebook ad over the range, the calls Meta reports (its results, the workspace's chosen result type as Ads Manager shows it, or with \`--event\` that one Meta action type, such as schedule_website), the booked calls \`ad_results_daily\` credits to the ad on the first touch and on the last touch, and each delta, booked minus Meta (negative when Meta reports more). An ad missing from one source counts 0 there. Most Meta calls first, then a total row; \`--format json\` gives the same numbers.
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- \`${cli} money [--grain day|week|month]\` prints money in (gross, refunds, net, orders), ad spend, affiliate payouts, what is left after ad costs and ROAS per period, then totals for the whole range, money in per payment source (stripe, ghl) and the biggest refund days. Refunds come off on the day they were made, not the day of the sale. \`left_after_ad_costs\` is net less ad spend and affiliate payouts; it is not profit. Its \`roas\` is net over ad spend alone, so it differs from \`${cli} funnel\`'s, which divides by all spend including affiliate payouts.
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- When no payment tool, store or CRM sales are connected but Triple Whale is, \`${cli} money\` takes money in from Triple Whale's store totals and \`${cli} campaigns\` adds the orders, revenue and ROAS Triple Whale credits to each Facebook campaign (\`orders_triple_whale\`, \`revenue_triple_whale\`, \`roas_triple_whale\`), counted as \`${cli} winners\` counts them. Each says so under its table. Triple Whale can credit one order to several ads, so campaign orders can add up to more than the store's. With neither, each report says what is missing and leaves out the columns that would be blank.
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