@viccydev/pi-fpa 0.2.0 → 0.2.1
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@@ -96,7 +96,7 @@ export const DATASETS: DatasetDef[] = [
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table: "appsflyer_ua_campaign_daily",
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dateColumn: "install_date",
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description:
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"AppsFlyer UA spend and acquisition funnel per campaign per install day (impressions, clicks, installs, cost).",
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"AppsFlyer UA spend, attributed revenue, and acquisition funnel per campaign per install day (impressions, clicks, installs, cost, revenue).",
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dimensions: [
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{ name: "app_code", sql: "app_code", description: "Internal app code" },
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{ name: "platform", sql: "platform", description: "ios or android" },
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@@ -116,11 +116,13 @@ export const DATASETS: DatasetDef[] = [
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],
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measures: [
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{ name: "spend", sql: "sum(cost_usd)", description: "UA cost in USD", unit: "usd" },
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{ name: "revenue", sql: "sum(revenue_usd)", description: "Attributed revenue (install-date cohort LTV)", unit: "usd" },
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{ name: "impressions", sql: "sum(impressions)", description: "Ad impressions", unit: "count" },
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{ name: "clicks", sql: "sum(clicks)", description: "Ad clicks", unit: "count" },
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{ name: "installs", sql: "sum(installs)", description: "Attributed installs", unit: "count" },
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],
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derived: [
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{ name: "roas", description: "Return on ad spend = revenue / spend", numerator: "revenue", denominator: "spend", unit: "ratio" },
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{ name: "cpi", description: "Cost per install = spend / installs", numerator: "spend", denominator: "installs", unit: "usd" },
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{ name: "ctr", description: "Click-through rate = clicks / impressions", numerator: "clicks", denominator: "impressions", unit: "ratio" },
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{ name: "cvr", description: "Click-to-install rate = installs / clicks", numerator: "installs", denominator: "clicks", unit: "ratio" },
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