@veyralabs/skills 0.2.0 → 0.4.0

package/skills/shopify-suite/shopify-store/SKILL.md

@@ -0,0 +1,283 @@
+---
+name: shopify-store
+description: >
+  Shopify Store Auditor. Activate when a user wants to improve, audit, or optimize a Shopify store.
+  Triggers on: "audit my Shopify store", "why are my conversions low", "improve my product pages",
+  "Shopify SEO", "store is slow", "which apps should I remove", "improve my collections",
+  "my checkout has high abandonment", "Shopify analytics", "increase sales".
+  Works in two modes: with Shopify MCP connected (real store data) or with a public URL (Scrapling extraction).
+---
+
+# Shopify Store Auditor
+
+You are a Shopify ecommerce specialist. You audit stores, identify conversion blockers, fix SEO issues, optimize product pages, and improve store architecture. You work with real data when possible — not generic checklists.
+
+---
+
+## Mode Detection (run first)
+
+Check if Shopify MCP is available by attempting to list products:
+
+```
+Try: list_products (limit: 1) via shopify-mcp
+```
+
+**If MCP responds → Mode A (connected)**
+**If MCP fails or is not configured → Mode B (public extraction)**
+
+Ask the user which mode they're in if unclear. For Mode B, ask for the store URL.
+
+---
+
+## Mode A — MCP Connected
+
+With `shopify-mcp` configured, you have access to real store data. Run the full audit pipeline.
+
+**Setup required (user must do once):**
+```json
+{
+  "mcpServers": {
+    "shopify": {
+      "command": "npx",
+      "args": ["shopify-mcp", "--clientId", "YOUR_CLIENT_ID",
+               "--clientSecret", "YOUR_CLIENT_SECRET",
+               "--domain", "YOUR_STORE.myshopify.com"]
+    }
+  }
+}
+```
+
+### Phase A1 — Data Collection
+
+Run these in sequence. Each informs the next phase:
+
+```
+1. get_products (first: 250)
+   → count total, check titles, meta descriptions, image alt texts
+
+2. get_collections (first: 100)
+   → check structure, naming, nesting depth
+
+3. get_navigation (menus)
+   → header/footer structure, depth, orphan collections
+
+4. get_metafields (for top 20 products by revenue)
+   → SEO metafields populated vs missing
+
+5. get_orders (last 90 days)
+   → conversion signals, AOV, repeat purchase rate
+
+6. get_installed_apps
+   → identify speed killers, redundant apps
+```
+
+See `references/mcp-queries.md` for exact GraphQL queries.
+
+### Phase A2 — Audit Dimensions
+
+Run through each dimension with real data. Score each 1-10:
+
+**1. Product Catalog Health**
+- Title formula: `[Brand] [Product Name] [Key Attribute] — [Size/Color if variant]`
+- Missing descriptions (< 100 chars = empty)
+- Images: count, alt texts populated, aspect ratio consistency
+- Variants: proper naming (not "Default Title"), complete option values
+
+**2. Collection Architecture**
+- Max recommended depth: 2 levels (Collections → Sub-collections)
+- Each product in at least 1 collection (orphans = invisible)
+- Overlap score: products appearing in > 3 collections = confusing hierarchy
+- Smart collection conditions — are they actually filtering correctly?
+
+**3. Navigation Structure**
+- Header: max 7 primary items, max 2 levels deep
+- All collections reachable within 2 clicks from homepage
+- Footer: customer service links present (Returns, Contact, FAQ)
+
+**4. SEO**
+See `references/seo-shopify.md` for full Shopify-specific SEO checklist.
+- Meta titles: 50-60 chars, include primary keyword
+- Meta descriptions: 120-160 chars, every product and collection
+- Canonical tags: Shopify auto-generates but check for overrides
+- Structured data: Product schema on product pages
+
+**5. App Stack**
+See `references/app-stack.md` for app impact scoring.
+- Each app adds ~50-200ms to load time
+- Flag: > 8 apps = likely bloated
+- Check for: duplicate functionality (2 review apps, 2 email apps)
+- Check for: abandoned apps (last updated > 18 months)
+
+**6. Conversion Signals**
+- Trust: reviews visible on product pages?
+- Urgency: inventory count shown when low stock?
+- Social proof: recently purchased / bestseller badges?
+- Shipping: delivery estimate visible before checkout?
+- Return policy: visible on product pages?
+
+### Phase A3 — Output Format
+
+```markdown
+# Store Audit — [Store Name]
+Date: [date]
+Mode: MCP Connected
+
+## Summary Scores
+| Dimension | Score | Priority |
+|-----------|-------|----------|
+| Product Catalog | /10 | HIGH/MED/LOW |
+| Collection Architecture | /10 | |
+| Navigation | /10 | |
+| SEO | /10 | |
+| App Stack | /10 | |
+| Conversion Signals | /10 | |
+
+## Critical Issues (fix first)
+[Issues scoring < 5 — specific items with data]
+
+## Quick Wins (< 1 hour each)
+[Issues that are fast to fix and high impact]
+
+## Detailed Findings
+[Per dimension — specific products/collections/pages with exact issues]
+
+## Recommended Action Order
+1. [Most impactful fix]
+2. ...
+```
+
+---
+
+## Mode B — No MCP (Scrapling Extraction)
+
+When MCP is not available, extract what's publicly visible.
+
+### Phase B1 — Site Extraction
+
+```bash
+python scripts/extract.py <store-url> --output docs/store-manifest.json
+```
+
+This extracts: navigation structure, loaded scripts (app detection), product page structure, meta tags, structured data, canonical URLs, page speed signals.
+
+### Phase B2 — Script-Based App Detection
+
+From `manifest.techStack` and loaded scripts, identify installed apps:
+
+| Script pattern | App detected |
+|---------------|-------------|
+| `klaviyo.com/onsite/js` | Klaviyo (email/SMS) |
+| `cdn.judge.me` | Judge.me (reviews) |
+| `staticw2.yotpo.com` | Yotpo (reviews/loyalty) |
+| `rechargecdn.com` | ReCharge (subscriptions) |
+| `loox.io` | Loox (photo reviews) |
+| `gorgias.io` | Gorgias (support) |
+| `tidio.co` | Tidio (chat) |
+| `stamped.io` | Stamped (reviews) |
+| `privy.com` | Privy (popups) |
+| `omnisend.com` | Omnisend (email) |
+| `pagefly.io` | PageFly (page builder) |
+| `gem.app` | GemPages (page builder) |
+
+Flag: > 2 review apps = redundant. > 1 page builder = conflict risk.
+
+### Phase B3 — Guided Questions
+
+For data not extractable from public pages:
+
+```
+1. What is your current conversion rate? (avg Shopify: 1.4%)
+2. What is your top traffic source? (organic/paid/social/direct)
+3. What is your average order value?
+4. What is your cart abandonment rate? (avg: 70%)
+5. What products are your top sellers?
+6. Do you have Google Analytics / GA4 connected?
+7. What is your main marketing channel?
+```
+
+### Phase B4 — SEO Public Audit
+
+Check from extracted manifest:
+- `<title>` tags on product pages — present and under 60 chars?
+- `<meta name="description">` — populated?
+- Canonical tags — no duplicate content signals?
+- `application/ld+json` — Product structured data present?
+- `hreflang` — if selling in multiple languages
+- Paginated collections — `/collections/all?page=2` canonical handling
+
+### Phase B5 — Output Format
+
+Same format as Mode A, but with a note on data confidence:
+```
+⚠️ Mode: Public extraction only — findings based on visible storefront.
+Connect shopify-mcp for full catalog, order, and app audit.
+```
+
+---
+
+## Specific Audit Types
+
+### Speed Audit
+
+Focus questions:
+- How many apps installed? (each = 50-200ms)
+- Are images on CDN? (Shopify CDN is automatic for uploaded images)
+- Any render-blocking scripts in theme?
+- Page builders installed? (PageFly, GemPages add 400-800ms)
+
+Tool: Google PageSpeed on homepage + a product page + collection page.
+Target: > 50 mobile score. Below 30 = critical.
+
+### SEO Audit
+
+See `references/seo-shopify.md` for Shopify-specific issues:
+- Canonical tag conflicts from `/collections/` + `/products/` dual URLs
+- Tag pages (`/collections/all/tag`) getting indexed
+- Variant URLs creating duplicate content
+- Pagination: `?page=2` vs. infinite scroll SEO implications
+
+### Conversion Rate Audit
+
+Focus on the funnel:
+```
+Homepage → Collection → Product → Cart → Checkout
+```
+For each step: what's the drop-off? What's missing that would build confidence?
+
+Common CRO fixes:
+- Product pages: no reviews visible above the fold
+- Cart: no shipping estimate before checkout
+- Checkout: no trust badges (SSL, payment icons)
+- Mobile: add-to-cart button below the fold
+
+### App Stack Audit
+
+See `references/app-stack.md` for full scoring.
+Output: list of apps with estimated load impact, recommendation (keep/remove/replace).
+
+---
+
+## Analytics Interpretation
+
+If the user has GA4 connected and shares data:
+
+**Metrics that matter:**
+- Conversion rate: < 1% = critical, 1-3% = average, > 3% = good
+- Cart abandonment: > 75% = fix checkout friction
+- Bounce rate on product pages: > 60% = content or trust problem
+- Mobile vs desktop conversion gap: > 2x = mobile UX issue
+- Top exit pages: collection pages = navigation problem; product pages = trust/info problem
+
+**Metrics that don't matter (without context):**
+- Raw traffic (need conversion rate)
+- Page views (need session duration + bounce)
+- Social followers (need click-through rate)
+
+---
+
+Reference files:
+- `references/audit-framework.md` — full dimension checklists
+- `references/seo-shopify.md` — Shopify-specific SEO issues
+- `references/product-optimization.md` — title/description formulas, image standards
+- `references/app-stack.md` — app impact scoring and recommendations
+- `references/mcp-queries.md` — GraphQL queries for MCP mode

package/skills/shopify-suite/shopify-store/references/app-stack.md

@@ -0,0 +1,175 @@
+# App Stack — shopify-store Reference
+
+App impact scoring, recommendations, and common app combinations for Shopify stores.
+
+---
+
+## Load Impact by Category
+
+Each installed app runs JavaScript on storefront pages. Impact ranges from negligible to store-breaking.
+
+| Category | Typical load impact | Notes |
+|----------|--------------------| ------|
+| Page builders (PageFly, GemPages, Shogun) | 400-800ms | Worst offenders — use only for specific pages |
+| Upsell popups (Honeycomb, CartHook) | 300-500ms | Heavy cart manipulation |
+| Live chat (Tidio, Gorgias, Intercom) | 200-400ms | Loads on every page |
+| Loyalty / rewards (Yotpo, Smile.io) | 200-400ms | Loads even for non-members |
+| Review apps (Judge.me, Loox, Yotpo) | 100-300ms | Load review widget on product pages |
+| Email popups (Privy, OptiMonk, Wisepops) | 100-200ms | Often loads before first paint |
+| Subscription (ReCharge, Bold) | 100-200ms | Modifies product page JS |
+| Analytics (GA4, Klaviyo, Triple Whale) | 50-150ms | Pixels — minimize but unavoidable |
+| SEO apps (SEO Manager, Plug in SEO) | 10-50ms | Mostly server-side |
+| Inventory / shipping (ShipStation) | 0-50ms | Server-side only |
+
+Rule: every app after the first 8 adds compounding load. With 15+ apps, mobile PageSpeed often drops below 30.
+
+---
+
+## Must-Have vs Nice-to-Have
+
+### Must-have (most stores need these)
+
+| Function | Recommended app | Free tier? |
+|----------|----------------|-----------|
+| Reviews | Judge.me | Yes — generous free plan |
+| Email marketing | Klaviyo | Yes — up to 500 contacts |
+| Live chat / support | Gorgias | No — starts ~€10/month |
+| Abandoned cart recovery | Built into Klaviyo | — |
+| Analytics | GA4 (native) | Free |
+
+### Situational (only if you need the function)
+
+| Function | App | When to use |
+|----------|-----|------------|
+| Subscriptions | ReCharge or Bold | Only if you sell subscription products |
+| Loyalty program | Smile.io | Only if repeat purchase rate > 30% |
+| Upsells in cart | CartHook or Rebuy | Only if AOV is a primary focus |
+| Bundles | Bundler or Bold Bundles | Only if bundles are a core strategy |
+| Wishlists | Wishlist Plus | Only if you have returning customers |
+| Size guide | Kiwi Size Chart | Only if apparel with complex sizing |
+
+### Avoid (or replace)
+
+| Category | Problem | Alternative |
+|----------|---------|------------|
+| Page builders for all pages | Destroys performance, hard to maintain | Use only for landing pages |
+| Multiple review apps | Duplicate reviews, social proof split | Pick one |
+| Multiple email apps | Contacts split, conflicting automations | Pick one |
+| SEO apps that modify canonicals | Can break Shopify's canonical logic | Remove — Shopify handles this |
+| Instagram feed apps | Embed kills performance | Use manual or theme built-in |
+
+---
+
+## Common App Stack Profiles
+
+### Small direct-to-consumer (< 500 orders/month)
+
+```
+Reviews:        Judge.me (free)
+Email:          Klaviyo (free up to 500 contacts)
+Analytics:      GA4 (free)
+Shipping label: ShipStation or Sendcloud
+Total apps: 4
+Monthly cost: ~€0-50
+```
+
+### Growing DTC (500-5000 orders/month)
+
+```
+Reviews:        Judge.me (paid) or Okendo
+Email/SMS:      Klaviyo
+Support:        Gorgias
+Subscriptions:  ReCharge (if applicable)
+Upsell:         Rebuy or CartHook (one only)
+Analytics:      GA4 + Triple Whale
+Shipping:       ShipStation or EasyShip
+Total apps: 6-8
+Monthly cost: ~€200-500
+```
+
+### High-volume (5000+ orders/month)
+
+```
+Reviews:        Okendo or Stamped
+Email:          Klaviyo
+SMS:            Attentive or Postscript (dedicated — not Klaviyo SMS)
+Support:        Gorgias (full team)
+Loyalty:        Yotpo or Smile.io (if retention strategy active)
+Subscriptions:  ReCharge or Skio
+Analytics:      Triple Whale + GA4
+Upsell:         Rebuy (full suite)
+Returns:        Loop Returns
+Total apps: 9-11
+Monthly cost: ~€1000-3000
+```
+
+---
+
+## App Conflict Patterns
+
+### Review app conflicts
+
+Having both Judge.me and Yotpo (or any two review apps) causes:
+- Schema structured data duplication (two `aggregateRating` blocks)
+- Review import/sync conflicts
+- Double review request emails to customers
+
+Fix: pick one, import reviews from the other, uninstall duplicate.
+
+### Page builder + theme editor conflict
+
+PageFly / GemPages build pages using their own block structure. If the same page also has sections in theme editor, conflicts occur:
+- Duplicate content sections
+- Theme editor shows blank preview
+- Inconsistent rendering on mobile
+
+Fix: page builder pages should be built entirely in the builder. Don't mix.
+
+### Email platform conflicts
+
+Klaviyo + Omnisend on the same store = contacts getting double emails, confusing data.
+Fix: pick one, migrate flows, uninstall the other.
+
+### Multiple pixel apps
+
+GA4 + Klaviyo + Triple Whale + Facebook Pixel all loading independently vs using a centralized pixel manager:
+- Duplicate pageview/purchase events
+- Attribution data conflicts
+
+Fix: use one source of truth for attribution (Triple Whale or Northbeam for paid), let GA4 be independent.
+
+---
+
+## App Audit Output Format
+
+When reporting app stack findings:
+
+```markdown
+## App Stack Audit
+
+Total apps installed: X
+Estimated total load impact: ~XXXms
+
+### High Impact (remove or investigate)
+| App | Impact | Recommendation |
+|-----|--------|---------------|
+| PageFly | ~600ms | Remove from non-landing pages. Keep for campaign pages only |
+| Tidio | ~350ms | Replace with Gorgias if support volume justifies cost, else remove |
+
+### Redundant Apps
+- Judge.me + Loox: both review apps. Remove Loox, consolidate on Judge.me.
+
+### Low Usage / Abandoned
+- [App Name]: last updated 2022, no recent activity in Shopify App Store
+
+### Keep
+| App | Impact | Why |
+|-----|--------|-----|
+| Klaviyo | ~100ms | Core email marketing — high ROI |
+| GA4 | ~50ms | Essential analytics |
+| Judge.me | ~150ms | Reviews driving conversion |
+
+### Estimated savings if recommendations applied
+Load time reduction: ~850ms
+Monthly cost reduction: ~€XX
+```

package/skills/shopify-suite/shopify-store/references/audit-framework.md

@@ -0,0 +1,206 @@
+# Audit Framework — shopify-store Reference
+
+Full checklists per audit dimension. Use in Phase A2 (MCP mode) or as guided questions in Mode B.
+
+---
+
+## Dimension 1: Product Catalog Health
+
+### Title quality
+- [ ] Formula: `[Brand] [Product Name] [Key Attribute]` or `[Product Name] — [Key Attribute] | [Brand]`
+- [ ] Length: 50-70 characters (optimal for search and Shopify search)
+- [ ] No ALL CAPS titles
+- [ ] Consistent naming convention across catalog
+- [ ] Variant info NOT in title (use variant options instead)
+
+### Description quality
+- [ ] Minimum 100 characters (short = thin content signal)
+- [ ] First 160 chars sellable (meta description often auto-pulled from here)
+- [ ] Includes: material, dimensions/sizing, use case, care instructions
+- [ ] No copy-paste manufacturer descriptions (duplicate content)
+- [ ] HTML formatting: `<p>`, `<ul>`, `<strong>` — no inline styles
+
+### Images
+- [ ] At least 3 images per product (main, lifestyle, detail)
+- [ ] Alt texts filled on all images
+- [ ] Consistent aspect ratio across catalog (1:1 or 4:3 recommended)
+- [ ] Main image: pure product on white/neutral background
+- [ ] File names: descriptive, not `IMG_00123.jpg`
+
+### Variants
+- [ ] No "Default Title" variants (indicates single-variant product with unfilled options)
+- [ ] Consistent option naming: "Color" not "Colour"/"color"
+- [ ] All variants have prices set
+- [ ] SKUs filled (important for inventory tracking + ads)
+- [ ] Compare-at price set for discounted items
+
+### Scoring guide
+- 9-10: All titles/descriptions/images consistent, no gaps
+- 7-8: Minor gaps (< 10% products missing something)
+- 5-6: Noticeable gaps (10-30% products incomplete)
+- 3-4: Systematic gaps (> 30% products missing descriptions or images)
+- 1-2: Most products have placeholder titles/descriptions/no images
+
+---
+
+## Dimension 2: Collection Architecture
+
+### Structure
+- [ ] Maximum 2 levels deep (Collections → Sub-collections)
+- [ ] Every product assigned to at least 1 collection
+- [ ] No duplicate collections (e.g., "Shirts" and "All Shirts" serving same purpose)
+- [ ] Clear naming: user should understand what's in collection from name alone
+
+### Smart vs manual collections
+- Smart collection: rule-based (product type, tag, vendor)
+- Manual collection: hand-curated
+
+Recommendation:
+- Use smart for ongoing catalogs (auto-adds new products)
+- Use manual for editorial/campaign collections (Homepage Feature, Seasonal Sale)
+
+### Overlap check
+- Product in > 3 collections = potential confusion
+- Products in 0 collections = invisible from navigation (check orphans)
+
+### Collection quality
+- [ ] Each collection has description (good for SEO + context)
+- [ ] Collection images set
+- [ ] Sort order intentional (Best Selling or Manual, not default alphabetical)
+- [ ] Smart collection rules actually filtering correctly (check product count vs expectation)
+
+### Scoring guide
+- 9-10: Clean 2-level hierarchy, all products assigned, no orphans
+- 7-8: Minor orphans or 1-2 redundant collections
+- 5-6: Flat or too-deep structure, some orphans
+- 3-4: Poor structure, many orphans, confusing naming
+- 1-2: No meaningful collection structure
+
+---
+
+## Dimension 3: Navigation
+
+### Header navigation
+- [ ] Max 7 primary navigation items (cognitive overload above 7)
+- [ ] Max 2 levels deep in dropdown
+- [ ] Hierarchy matches collection architecture
+- [ ] All collections reachable from header or footer
+- [ ] Search visible and functional (header placement preferred)
+- [ ] Cart icon visible with item count
+
+### Footer navigation
+- [ ] Customer service links: Contact, Returns, FAQ, Shipping Policy
+- [ ] Legal: Privacy Policy, Terms of Service, Cookie Policy
+- [ ] Social media links (if active)
+- [ ] Newsletter signup (if applicable)
+
+### Mobile navigation
+- [ ] Hamburger menu or equivalent
+- [ ] Touch targets: minimum 44×44px
+- [ ] No hover-dependent menus (hover doesn't exist on mobile)
+
+### Scoring guide
+- 9-10: Logical, complete, mobile-friendly
+- 7-8: Minor gaps (missing footer link, one level too deep somewhere)
+- 5-6: Navigation functional but confusing structure
+- 3-4: Missing important links, mobile navigation broken
+- 1-2: Navigation actively misleading or broken
+
+---
+
+## Dimension 4: SEO
+
+Full Shopify-specific SEO checklist in `references/seo-shopify.md`.
+
+Quick scoring checklist:
+- [ ] Meta titles: 50-60 chars, primary keyword included
+- [ ] Meta descriptions: 120-160 chars, every product + collection has one
+- [ ] No duplicate content from `/collections/*/products/` — canonicals correct
+- [ ] Tag pages handled (noindex or robots.txt)
+- [ ] Structured data present on product pages (Product schema)
+- [ ] Sitemap accessible at `/sitemap.xml`
+- [ ] robots.txt not blocking product/collection pages
+- [ ] Google Search Console connected and no coverage errors
+
+### Scoring guide
+- 9-10: All meta filled, no canonical issues, structured data present
+- 7-8: Small gaps (< 20% products missing meta description)
+- 5-6: Systematic gaps or known duplicate content issues
+- 3-4: Most products missing SEO meta, or active duplicate content
+- 1-2: robots.txt blocking index, or no meta data across site
+
+---
+
+## Dimension 5: App Stack
+
+Full app scoring in `references/app-stack.md`.
+
+Quick check:
+- [ ] Total apps installed: < 8 (each adds load time)
+- [ ] No duplicate functionality (2 review apps, 2 email platforms)
+- [ ] No abandoned apps (last updated > 18 months)
+- [ ] Page builder: max 1, and not used on all pages
+- [ ] Apps with monthly cost vs actual usage ratio
+
+### Load impact tiers
+- High impact (400-800ms): page builders, upsell popups, loyalty widgets
+- Medium impact (100-300ms): review apps, email popups, live chat
+- Low impact (< 100ms): analytics pixels, metafield apps
+
+### Scoring guide
+- 9-10: Lean stack (< 6 apps), no redundancy, all actively used
+- 7-8: 6-9 apps, minor redundancy or one unused
+- 5-6: 10-14 apps, some redundancy
+- 3-4: 15+ apps, multiple redundant apps, page builder on all pages
+- 1-2: Severely bloated (20+ apps), duplicate core functions, confirmed speed impact
+
+---
+
+## Dimension 6: Conversion Signals
+
+### Product page trust
+- [ ] Reviews visible above the fold on desktop
+- [ ] Reviews visible before "Add to Cart" on mobile
+- [ ] Review count shown (social proof — "1,243 reviews" beats 5 stars alone)
+- [ ] Shipping estimate visible on product page
+- [ ] Return policy visible (or link to it)
+- [ ] Secure payment icons visible
+
+### Urgency / scarcity
+- [ ] Low stock counter shown when < 5 units (optional but high impact)
+- [ ] Restock notification option if out of stock
+- [ ] Sale badge on discounted items
+
+### Add to cart
+- [ ] CTA button above the fold on desktop
+- [ ] CTA sticky or fixed on mobile scroll
+- [ ] Size/color selector intuitive (swatches preferred over dropdown for color)
+- [ ] Variant images update when switching color
+
+### Cart / Checkout
+- [ ] Upsell or cross-sell in cart (optional but measurable)
+- [ ] Shipping threshold visible ("Add €X for free shipping")
+- [ ] Checkout trust elements: SSL, accepted payment methods
+- [ ] No forced account creation before checkout
+
+### Scoring guide
+- 9-10: Reviews prominent, trust signals complete, CTA optimized for mobile
+- 7-8: Minor gaps (no shipping estimate on product page, reviews below fold)
+- 5-6: Functional but missing key trust signals
+- 3-4: No reviews visible, poor mobile CTA, no trust elements
+- 1-2: Active friction (forced account, no payment icons, reviews hidden)
+
+---
+
+## Priority Matrix
+
+| Score | Dimension | Recommended Action |
+|-------|-----------|-------------------|
+| 1-4 | Any | Immediate fix — blocking sales |
+| 5-6 | Catalog/SEO | High priority — compound impact |
+| 5-6 | Conversion | High priority — direct revenue impact |
+| 5-6 | Navigation | Medium priority — UX issue |
+| 7-8 | Any | Optimize when above issues resolved |
+| 9-10 | Any | Maintain — no action needed |
+
+Start with lowest-scoring dimensions that have the highest traffic.