@vectoriox/iox-ui 5.46.0 → 5.48.0

package/src/harness-core/harness-spec.generated.ts

@@ -0,0 +1,3528 @@
+// GENERATED from iox-ai-guidance flavor-spec.v1.json — do not edit; re-run scripts/gen-flavor-spec.mjs
+// (npm run gen:flavor-spec). The JSON is itself generated by iox-ai-guidance
+// architecture/builder/design-system/build-spec.mjs: change a value THERE, then regenerate both.
+/* eslint-disable */
+export const SPEC_HARNESS_SOURCE = {
+  "repo": "nextlevelbuilder/ui-ux-pro-max-skill",
+  "sha": "d14efff8ed1faa4187f004f79926f428c8074ec7",
+  "date": "2026-10-23",
+  "licence": "MIT — Copyright (c) 2024 Next Level Builder",
+  "notice": "Business-type rules adapted from UI UX Pro Max (MIT, Copyright (c) 2024 Next Level Builder)."
+} as const;
+
+export const SPEC_NEEDS = {
+  "collection": {
+    "label": "Your work or products",
+    "archetype": "collection"
+  },
+  "detail": {
+    "label": "A page for each item",
+    "archetype": "detail"
+  },
+  "services": {
+    "label": "Services",
+    "archetype": "services"
+  },
+  "prices": {
+    "label": "Prices",
+    "archetype": "services"
+  },
+  "menu": {
+    "label": "Menu",
+    "archetype": "collection"
+  },
+  "visit": {
+    "label": "Hours and how to find you",
+    "archetype": "contact"
+  },
+  "team": {
+    "label": "The team",
+    "archetype": "about"
+  },
+  "about": {
+    "label": "About you",
+    "archetype": "about"
+  },
+  "faq": {
+    "label": "Questions people ask",
+    "archetype": "about"
+  },
+  "blog": {
+    "label": "News or a journal",
+    "archetype": "collection"
+  },
+  "gallery": {
+    "label": "A gallery",
+    "archetype": "collection"
+  },
+  "booking-request": {
+    "label": "A booking request form",
+    "archetype": "contact"
+  },
+  "sign-up-form": {
+    "label": "A sign-up form",
+    "archetype": "contact"
+  },
+  "contact": {
+    "label": "Contact",
+    "archetype": "contact"
+  }
+} as const;
+
+export const SPEC_USER_AVOIDS = {
+  "dark-pages": {
+    "when": {
+      "mode": [
+        "dark"
+      ]
+    },
+    "say": "You asked for no dark backgrounds."
+  },
+  "loud-colour": {
+    "when": {
+      "moods": [
+        "bold",
+        "energetic"
+      ]
+    },
+    "say": "You asked for nothing loud."
+  },
+  "lots-of-motion": {
+    "when": {
+      "motion": [
+        "snappy",
+        "lively"
+      ]
+    },
+    "say": "You asked for little movement."
+  },
+  "too-cute": {
+    "when": {
+      "moods": [
+        "playful"
+      ]
+    },
+    "say": "You asked for nothing cute or childish."
+  },
+  "too-corporate": {
+    "when": {
+      "moods": [
+        "trustworthy",
+        "technical"
+      ]
+    },
+    "say": "You asked for nothing corporate."
+  }
+} as const;
+
+export const SPEC_STRUCTURES = {
+  "studio": {
+    "label": "Studio",
+    "blurb": "Your work, what you do, and a way to reach you.",
+    "pages": [
+      "Home",
+      "Work",
+      "Project (one per project)",
+      "About",
+      "Contact"
+    ],
+    "shipped": true
+  },
+  "practice": {
+    "label": "Practice",
+    "blurb": "Services, prices and a clear way to book.",
+    "pages": [
+      "Home",
+      "Services",
+      "Prices",
+      "About",
+      "Contact"
+    ],
+    "shipped": false
+  },
+  "place": {
+    "label": "Place",
+    "blurb": "A menu, opening hours and how to find you.",
+    "pages": [
+      "Home",
+      "Menu",
+      "Visit (hours + map)",
+      "About",
+      "Contact"
+    ],
+    "shipped": false
+  }
+} as const;
+
+export const SPEC_BUSINESS_TYPES = [
+  {
+    "id": "photographer",
+    "label": "Photographer",
+    "he": "צלם/ת",
+    "group": "Creative work",
+    "uupm": "53 Photography Studio",
+    "match": [
+      "photographer",
+      "photography",
+      "photo studio",
+      "צלם",
+      "צילום"
+    ],
+    "good": [
+      {
+        "preset": "night-gallery",
+        "reason": "Pictures sit on black, as in a darkened gallery."
+      },
+      {
+        "preset": "gallery-minimal",
+        "reason": "White space and a quiet serif keep every eye on the photos."
+      },
+      {
+        "preset": "frosted-portfolio",
+        "reason": "Soft grey glass frames the pictures without competing."
+      },
+      {
+        "preset": "swiss-grid",
+        "reason": "A strict grid lines your photos up like contact sheets."
+      }
+    ],
+    "colour": {
+      "mood": "black, white and one quiet accent",
+      "swatches": [
+        "#18181B",
+        "#3F4A5A",
+        "#8B9BB4"
+      ]
+    },
+    "fonts": "elegant and minimal",
+    "tone": "Few words. Let the pictures speak; one line per project.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "extra",
+      "animate": "subtle",
+      "between": "cinematic"
+    },
+    "imagery": "Your own photos only, large and uncropped; never stock.",
+    "pages": [
+      "home",
+      "work (collection)",
+      "project (detail)",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "detail",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.full-bleed-media",
+      "collection.masonry-gallery",
+      "proof.testimonial-single",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "playful"
+          ]
+        },
+        "say": "Loud colour and bouncy shapes fight the photos for attention."
+      },
+      {
+        "check": "needs-family",
+        "family": "collection",
+        "say": "Show the work: a site like this needs a gallery or a grid of projects on the home page."
+      },
+      {
+        "check": "image-hero",
+        "say": "Lead with a picture: the first screen should show the place or the work, not only words."
+      },
+      {
+        "check": "copy-length",
+        "max": "standard",
+        "say": "Heavy text buries the pictures."
+      }
+    ],
+    "words": [
+      "capturing memories",
+      "stunning",
+      "passionate"
+    ],
+    "structure": "studio",
+    "slice": true,
+    "stock": false,
+    "booking": "sometimes"
+  },
+  {
+    "id": "interior-design",
+    "label": "Interior designer",
+    "he": "מעצב/ת פנים",
+    "group": "Creative work",
+    "uupm": "161 Home Decoration & Interior Design · 84 Architecture / Interior",
+    "match": [
+      "interior",
+      "interiors",
+      "עיצוב פנים",
+      "decor"
+    ],
+    "good": [
+      {
+        "preset": "gallery-minimal",
+        "reason": "Calm white rooms let the materials show."
+      },
+      {
+        "preset": "quiet-luxury",
+        "reason": "Warm bronze says considered and high-end."
+      },
+      {
+        "preset": "warm-editorial",
+        "reason": "Reads like a design magazine feature about your rooms."
+      },
+      {
+        "preset": "frosted-portfolio",
+        "reason": "Light, airy panels around big project photos."
+      }
+    ],
+    "colour": {
+      "mood": "warm neutrals with one material accent",
+      "swatches": [
+        "#7A5B36",
+        "#78716C",
+        "#5E6B3A"
+      ]
+    },
+    "fonts": "architectural and elegant",
+    "tone": "Calm and specific: materials, light, the brief.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "extra",
+      "animate": "subtle",
+      "between": "cinematic"
+    },
+    "imagery": "Wide, bright room shots; details of materials.",
+    "pages": [
+      "home",
+      "projects (collection)",
+      "project (detail)",
+      "services",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "detail",
+      "services",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "collection.card-grid",
+      "feature.triad",
+      "proof.testimonial-carousel",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "playful"
+          ]
+        },
+        "say": "Playful shapes cheapen a portfolio of finished rooms."
+      },
+      {
+        "when": {
+          "density": [
+            "compact"
+          ]
+        },
+        "say": "A cramped page is the opposite of a well-designed room."
+      },
+      {
+        "check": "needs-family",
+        "family": "collection",
+        "say": "Show the work: a site like this needs a gallery or a grid of projects on the home page."
+      },
+      {
+        "check": "image-hero",
+        "say": "Lead with a picture: the first screen should show the place or the work, not only words."
+      }
+    ],
+    "words": [
+      "dream home",
+      "luxurious",
+      "stunning"
+    ],
+    "structure": "studio",
+    "slice": true,
+    "stock": false,
+    "booking": "none"
+  },
+  {
+    "id": "architecture",
+    "label": "Architect",
+    "he": "אדריכל/ית",
+    "group": "Creative work",
+    "uupm": "84 Architecture / Interior · 51 Construction/Architecture",
+    "match": [
+      "architect",
+      "architecture",
+      "אדריכל"
+    ],
+    "good": [
+      {
+        "preset": "swiss-grid",
+        "reason": "A strict grid and clean type, like a drawing set."
+      },
+      {
+        "preset": "gallery-minimal",
+        "reason": "Big images and generous margins, like a monograph."
+      },
+      {
+        "preset": "night-gallery",
+        "reason": "Buildings at dusk on a dark page."
+      },
+      {
+        "preset": "frosted-portfolio",
+        "reason": "Soft glass over large project photos."
+      }
+    ],
+    "colour": {
+      "mood": "monochrome and one accent",
+      "swatches": [
+        "#171717",
+        "#3F4A5A",
+        "#A16207"
+      ]
+    },
+    "fonts": "architectural, precise",
+    "tone": "Precise and brief: the project, the place, the year.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "subtle",
+      "between": "fade"
+    },
+    "imagery": "Large project photos and drawings.",
+    "pages": [
+      "home",
+      "projects (collection)",
+      "project (detail)",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "detail",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.full-bleed-media",
+      "collection.card-grid",
+      "story.quote-break",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "playful"
+          ]
+        },
+        "say": "Playful shapes undercut the precision clients pay for."
+      },
+      {
+        "check": "brand-hue",
+        "from": 270,
+        "to": 335,
+        "minChroma": 0.12,
+        "say": "A purple-pink brand is the colour of AI tools right now; on this kind of site it can read as generic."
+      },
+      {
+        "check": "needs-family",
+        "family": "collection",
+        "say": "Show the work: a site like this needs a gallery or a grid of projects on the home page."
+      },
+      {
+        "check": "image-hero",
+        "say": "Lead with a picture: the first screen should show the place or the work, not only words."
+      }
+    ],
+    "words": [
+      "iconic",
+      "world-class",
+      "cutting-edge"
+    ],
+    "structure": "studio",
+    "slice": false,
+    "stock": false,
+    "booking": "none"
+  },
+  {
+    "id": "creative-studio",
+    "label": "Design or branding studio",
+    "he": "סטודיו לעיצוב",
+    "group": "Creative work",
+    "uupm": "10 Creative Agency",
+    "match": [
+      "design studio",
+      "branding",
+      "agency",
+      "graphic design",
+      "סטודיו לעיצוב",
+      "מיתוג"
+    ],
+    "good": [
+      {
+        "preset": "zine",
+        "reason": "Shows you take risks with type and colour."
+      },
+      {
+        "preset": "tech-studio",
+        "reason": "Dark and exact, for digital work."
+      },
+      {
+        "preset": "bold-maker",
+        "reason": "Loud outlines that clients remember."
+      },
+      {
+        "preset": "swiss-grid",
+        "reason": "Confident, classic design-studio grid."
+      }
+    ],
+    "colour": {
+      "mood": "bold primaries, artistic freedom",
+      "swatches": [
+        "#3D5AFE",
+        "#FF5C39",
+        "#111827"
+      ]
+    },
+    "fonts": "bold and expressive",
+    "tone": "Confident, short, a little witty.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "lively",
+      "between": "slide"
+    },
+    "imagery": "Case-study images of your own work.",
+    "pages": [
+      "home",
+      "work (collection)",
+      "case study (detail)",
+      "services",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "detail",
+      "services",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.stacked-editorial",
+      "collection.card-grid",
+      "feature.triad",
+      "proof.logo-strip",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "check": "needs-family",
+        "family": "collection",
+        "say": "Show the work: a site like this needs a gallery or a grid of projects on the home page."
+      },
+      {
+        "check": "no-pattern",
+        "pattern": "pricing.tiers",
+        "say": "Studios that sell projects rarely list fixed prices; a price table can undersell you."
+      }
+    ],
+    "words": [
+      "synergy",
+      "cutting-edge",
+      "solutions"
+    ],
+    "structure": "studio",
+    "slice": false,
+    "stock": false,
+    "booking": "none"
+  },
+  {
+    "id": "artist",
+    "label": "Artist or illustrator",
+    "he": "אמן/ית",
+    "group": "Creative work",
+    "uupm": "11 Portfolio/Personal · Museum/Gallery",
+    "match": [
+      "artist",
+      "painter",
+      "illustrator",
+      "אמנית",
+      "אמן",
+      "ציור",
+      "איור"
+    ],
+    "good": [
+      {
+        "preset": "zine",
+        "reason": "Hand-made energy that suits an illustrator."
+      },
+      {
+        "preset": "gallery-minimal",
+        "reason": "A white-cube gallery for your pieces."
+      },
+      {
+        "preset": "night-gallery",
+        "reason": "Work glowing on a dark wall."
+      },
+      {
+        "preset": "warm-editorial",
+        "reason": "Like a catalogue from a small gallery."
+      }
+    ],
+    "colour": {
+      "mood": "your work's own palette; a neutral page",
+      "swatches": [
+        "#3D5AFE",
+        "#3F4A5A",
+        "#9A4F2B"
+      ]
+    },
+    "fonts": "expressive",
+    "tone": "Personal, first person, short.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "standard",
+      "between": "fade"
+    },
+    "imagery": "Your pieces, photographed flat and true to colour.",
+    "pages": [
+      "home",
+      "works (collection)",
+      "work (detail)",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "collection.masonry-gallery",
+      "about.story",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "trustworthy"
+          ],
+          "flavor": [
+            "crisp"
+          ]
+        },
+        "say": "A corporate look makes an artist look like a firm."
+      },
+      {
+        "check": "needs-family",
+        "family": "collection",
+        "say": "Show the work: a site like this needs a gallery or a grid of projects on the home page."
+      }
+    ],
+    "words": [
+      "unique",
+      "passionate"
+    ],
+    "structure": "studio",
+    "slice": false,
+    "stock": false,
+    "booking": "none"
+  },
+  {
+    "id": "makers",
+    "label": "Ceramics, crafts and makers",
+    "he": "קרמיקה ויוצרים",
+    "group": "Creative work",
+    "uupm": "no row — nearest: Nature Distilled, Anti-Polish styles; Indie/Craft pairing",
+    "match": [
+      "ceramic",
+      "ceramics",
+      "pottery",
+      "stoneware",
+      "handmade",
+      "crafts",
+      "maker",
+      "workshop",
+      "קרמיקה",
+      "כלי חרס",
+      "עבודת יד",
+      "סדנ"
+    ],
+    "good": [
+      {
+        "preset": "warm-editorial",
+        "reason": "Cream and terracotta echo clay; a serif with a hand-made feel."
+      },
+      {
+        "preset": "bold-maker",
+        "reason": "Proud, chunky outlines for a maker with a voice."
+      },
+      {
+        "preset": "corner-cafe",
+        "reason": "Friendly and round for workshops and classes."
+      },
+      {
+        "preset": "gallery-minimal",
+        "reason": "Pieces shown like objects in a gallery."
+      }
+    ],
+    "colour": {
+      "mood": "earth, clay and glaze",
+      "swatches": [
+        "#9A4F2B",
+        "#5E6B3A",
+        "#7A5B36"
+      ]
+    },
+    "fonts": "warm, hand-made",
+    "tone": "Warm and plain; how it is made, who makes it.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "normal",
+      "animate": "lively",
+      "between": "slide"
+    },
+    "imagery": "Your pieces and hands at work; natural light.",
+    "pages": [
+      "home",
+      "pieces (collection)",
+      "piece (detail)",
+      "workshops",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "detail",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "collection.card-grid",
+      "feature.triad",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "technical"
+          ]
+        },
+        "say": "A cold, technical look hides the hand that made the work."
+      },
+      {
+        "check": "needs-family",
+        "family": "collection",
+        "say": "Show the work: a site like this needs a gallery or a grid of projects on the home page."
+      }
+    ],
+    "words": [
+      "perfect",
+      "premium quality",
+      "mass-produced"
+    ],
+    "structure": "studio",
+    "slice": true,
+    "stock": false,
+    "booking": "sometimes"
+  },
+  {
+    "id": "jewellery",
+    "label": "Jewellery",
+    "he": "תכשיטים",
+    "group": "Creative work",
+    "uupm": "33 Luxury/Premium Brand · 4 E-commerce Luxury",
+    "match": [
+      "jewel",
+      "jewellery",
+      "jewelry",
+      "rings",
+      "תכשיט"
+    ],
+    "good": [
+      {
+        "preset": "quiet-luxury",
+        "reason": "Bronze and serif: precious without shouting."
+      },
+      {
+        "preset": "gallery-minimal",
+        "reason": "Each piece alone on white, like a vitrine."
+      },
+      {
+        "preset": "night-gallery",
+        "reason": "Metal and stones shine on black."
+      },
+      {
+        "preset": "frosted-portfolio",
+        "reason": "Soft glass, clean and premium."
+      }
+    ],
+    "colour": {
+      "mood": "black, gold, white",
+      "swatches": [
+        "#7A5B36",
+        "#1C1917",
+        "#3F4A5A"
+      ]
+    },
+    "fonts": "elegant, refined",
+    "tone": "Few, exact words: the metal, the stone, the making.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "extra",
+      "animate": "subtle",
+      "between": "cinematic"
+    },
+    "imagery": "Close-ups on a plain ground.",
+    "pages": [
+      "home",
+      "collection",
+      "piece (detail)",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "detail",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "collection.card-grid",
+      "about.story",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "playful"
+          ]
+        },
+        "say": "Playful colours read as costume jewellery."
+      },
+      {
+        "when": {
+          "motion": [
+            "snappy",
+            "lively"
+          ]
+        },
+        "say": "Fast animation feels cheap next to fine pieces."
+      }
+    ],
+    "words": [
+      "cheap",
+      "bargain",
+      "bling"
+    ],
+    "structure": "studio",
+    "slice": false,
+    "stock": false,
+    "booking": "none"
+  },
+  {
+    "id": "tattoo",
+    "label": "Tattoo or barber studio",
+    "he": "סטודיו קעקועים / ברבר",
+    "group": "Creative work",
+    "uupm": "no row",
+    "match": [
+      "tattoo",
+      "barber",
+      "piercing",
+      "קעקוע",
+      "ברבר",
+      "מספרה לגברים"
+    ],
+    "good": [
+      {
+        "preset": "ink-studio",
+        "reason": "Black, sharp and orange: a studio with attitude."
+      },
+      {
+        "preset": "after-dark",
+        "reason": "Dark and bold, open late."
+      },
+      {
+        "preset": "zine",
+        "reason": "Flash-sheet energy."
+      },
+      {
+        "preset": "night-gallery",
+        "reason": "Your work on black, like a portfolio book."
+      }
+    ],
+    "colour": {
+      "mood": "black and one hot accent",
+      "swatches": [
+        "#EA580C",
+        "#DB2777",
+        "#111827"
+      ]
+    },
+    "fonts": "bold, condensed",
+    "tone": "Direct, a bit of attitude.",
+    "motion": "snappy",
+    "moves": {
+      "scroll": "normal",
+      "animate": "standard",
+      "between": "slide"
+    },
+    "imagery": "Healed work, clean photos.",
+    "pages": [
+      "home",
+      "work (collection)",
+      "artists",
+      "faq",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "faq",
+      "contact"
+    ],
+    "home": [
+      "hero.full-bleed-media",
+      "collection.masonry-gallery",
+      "faq.accordion",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "romantic"
+          ]
+        },
+        "say": "Soft pastels don't match the shop people expect."
+      },
+      {
+        "check": "needs-family",
+        "family": "collection",
+        "say": "Show the work: a site like this needs a gallery or a grid of projects on the home page."
+      }
+    ],
+    "words": [
+      "cheap",
+      "walk-ins guaranteed"
+    ],
+    "structure": "studio",
+    "slice": false,
+    "stock": false,
+    "booking": "must"
+  },
+  {
+    "id": "spa",
+    "label": "Spa and massage",
+    "he": "ספא ועיסוי",
+    "group": "Wellness and beauty",
+    "uupm": "32 Beauty/Spa/Wellness Service",
+    "match": [
+      "spa",
+      "massage",
+      "wellness",
+      "ספא",
+      "עיסוי",
+      "טיפולי"
+    ],
+    "good": [
+      {
+        "preset": "soft-spa",
+        "reason": "Rose cream, a fine serif and slow motion: calm before they arrive."
+      },
+      {
+        "preset": "morning-glass",
+        "reason": "Fresh, frosted and light."
+      },
+      {
+        "preset": "quiet-luxury",
+        "reason": "For a high-end spa: bronze and space."
+      },
+      {
+        "preset": "garden-party",
+        "reason": "Soft and warm, for a friendly day spa."
+      }
+    ],
+    "colour": {
+      "mood": "soft pastels — pink, sage, cream — with gold",
+      "swatches": [
+        "#7D4E5E",
+        "#5E6B3A",
+        "#7A5B36"
+      ]
+    },
+    "fonts": "elegant and calming",
+    "tone": "Soft, unhurried, second person.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "subtle",
+      "between": "fade"
+    },
+    "imagery": "Rooms, textures, hands; no faces needed.",
+    "pages": [
+      "home",
+      "treatments (services)",
+      "prices",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "services",
+      "prices",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "feature.triad",
+      "proof.testimonial-carousel",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "mode": [
+            "dark"
+          ]
+        },
+        "say": "Dark pages feel like a night club, not a place to rest."
+      },
+      {
+        "when": {
+          "moods": [
+            "bold",
+            "energetic"
+          ]
+        },
+        "say": "Loud, bright colour is the opposite of a quiet room."
+      },
+      {
+        "when": {
+          "motion": [
+            "snappy",
+            "lively"
+          ]
+        },
+        "say": "Fast, bouncy motion works against the calm people come for."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "hours",
+        "say": "People look for your opening hours first; a site without them sends them elsewhere."
+      }
+    ],
+    "words": [
+      "deal",
+      "hurry",
+      "cheap"
+    ],
+    "structure": "practice",
+    "slice": true,
+    "stock": true,
+    "booking": "must"
+  },
+  {
+    "id": "salon",
+    "label": "Hair and beauty salon",
+    "he": "מספרה וסלון יופי",
+    "group": "Wellness and beauty",
+    "uupm": "32 Beauty/Spa/Wellness Service (salon keyword)",
+    "match": [
+      "salon",
+      "hair",
+      "nails",
+      "beauty",
+      "lashes",
+      "מספרה",
+      "סלון",
+      "ציפורניים",
+      "קוסמטיקה"
+    ],
+    "good": [
+      {
+        "preset": "soft-spa",
+        "reason": "Elegant and soft for a beauty salon."
+      },
+      {
+        "preset": "coral-studio",
+        "reason": "Bright and fun for a busy hair studio."
+      },
+      {
+        "preset": "garden-party",
+        "reason": "Warm, friendly and a little romantic."
+      },
+      {
+        "preset": "gallery-minimal",
+        "reason": "Minimal and chic, lets the cuts speak."
+      }
+    ],
+    "colour": {
+      "mood": "soft pinks or warm coral",
+      "swatches": [
+        "#7D4E5E",
+        "#E5484D",
+        "#7D5260"
+      ]
+    },
+    "fonts": "elegant or friendly",
+    "tone": "Friendly, upbeat, short.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "standard",
+      "between": "fade"
+    },
+    "imagery": "Your own before-and-after photos.",
+    "pages": [
+      "home",
+      "services",
+      "prices",
+      "gallery",
+      "contact"
+    ],
+    "needs": [
+      "services",
+      "prices",
+      "gallery",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "feature.triad",
+      "collection.masonry-gallery",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "technical"
+          ]
+        },
+        "say": "A technical look feels clinical in a salon."
+      },
+      {
+        "check": "needs-family",
+        "family": "collection",
+        "say": "Show the work: a site like this needs a gallery or a grid of projects on the home page."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "hours",
+        "say": "People look for your opening hours first; a site without them sends them elsewhere."
+      }
+    ],
+    "words": [
+      "cheap",
+      "flawless"
+    ],
+    "structure": "practice",
+    "slice": true,
+    "stock": true,
+    "booking": "must"
+  },
+  {
+    "id": "yoga",
+    "label": "Yoga or pilates studio",
+    "he": "סטודיו ליוגה / פילאטיס",
+    "group": "Wellness and beauty",
+    "uupm": "141 Yoga & Stretching Guide (app)",
+    "match": [
+      "yoga",
+      "pilates",
+      "meditation",
+      "יוגה",
+      "פילאטיס",
+      "מדיטציה"
+    ],
+    "good": [
+      {
+        "preset": "morning-glass",
+        "reason": "Fresh air and soft light, like a morning class."
+      },
+      {
+        "preset": "soft-spa",
+        "reason": "Calm and warm."
+      },
+      {
+        "preset": "kind-community",
+        "reason": "Open and welcoming for a community studio."
+      },
+      {
+        "preset": "fresh-practice",
+        "reason": "Light and gentle."
+      }
+    ],
+    "colour": {
+      "mood": "sage, terracotta, cream",
+      "swatches": [
+        "#0E8A89",
+        "#5E6B3A",
+        "#9A4F2B"
+      ]
+    },
+    "fonts": "warm, humanist",
+    "tone": "Gentle and inviting; who it is for.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "extra",
+      "animate": "subtle",
+      "between": "fade"
+    },
+    "imagery": "The room, real classes, daylight.",
+    "pages": [
+      "home",
+      "classes",
+      "schedule",
+      "teachers",
+      "prices",
+      "contact"
+    ],
+    "needs": [
+      "prices",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "feature.triad",
+      "pricing.tiers",
+      "faq.accordion",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "bold"
+          ]
+        },
+        "say": "Bold, loud design fights the calm a class promises."
+      },
+      {
+        "when": {
+          "motion": [
+            "snappy",
+            "lively"
+          ]
+        },
+        "say": "Fast, bouncy motion works against the calm people come for."
+      }
+    ],
+    "words": [
+      "burn fat",
+      "no pain no gain"
+    ],
+    "structure": "practice",
+    "slice": false,
+    "stock": true,
+    "booking": "must"
+  },
+  {
+    "id": "fitness",
+    "label": "Trainer, gym or dance",
+    "he": "מאמן/ת, חדר כושר, מחול",
+    "group": "Wellness and beauty",
+    "uupm": "35 Fitness/Gym App",
+    "match": [
+      "gym",
+      "fitness",
+      "trainer",
+      "crossfit",
+      "dance",
+      "boxing",
+      "כושר",
+      "מאמן",
+      "מחול",
+      "ריקוד"
+    ],
+    "good": [
+      {
+        "preset": "coral-studio",
+        "reason": "Warm, energetic and bouncy."
+      },
+      {
+        "preset": "fresh-market",
+        "reason": "Bright green energy."
+      },
+      {
+        "preset": "after-dark",
+        "reason": "Dark and intense for a serious gym."
+      },
+      {
+        "preset": "bold-maker",
+        "reason": "Loud and direct."
+      },
+      {
+        "preset": "festival",
+        "reason": "Poster energy for a dance or boxing studio."
+      }
+    ],
+    "colour": {
+      "mood": "energetic orange or green",
+      "swatches": [
+        "#E5484D",
+        "#00B86B",
+        "#EA580C"
+      ]
+    },
+    "fonts": "bold, motivational",
+    "tone": "Short, motivating, active verbs.",
+    "motion": "lively",
+    "moves": {
+      "scroll": "normal",
+      "animate": "lively",
+      "between": "slide"
+    },
+    "imagery": "Real people training; movement.",
+    "pages": [
+      "home",
+      "classes",
+      "prices",
+      "coaches",
+      "contact"
+    ],
+    "needs": [
+      "prices",
+      "contact"
+    ],
+    "home": [
+      "hero.full-bleed-media",
+      "feature.triad",
+      "pricing.tiers",
+      "proof.testimonial-carousel",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "motion": [
+            "off",
+            "calm"
+          ]
+        },
+        "say": "A still, slow site feels low-energy for training."
+      },
+      {
+        "when": {
+          "moods": [
+            "luxurious"
+          ]
+        },
+        "say": "Hushed luxury can feel unwelcoming to beginners."
+      }
+    ],
+    "words": [
+      "guaranteed results",
+      "lose 10 kilos"
+    ],
+    "structure": "practice",
+    "slice": false,
+    "stock": true,
+    "booking": "must"
+  },
+  {
+    "id": "therapist",
+    "label": "Therapist or counsellor",
+    "he": "מטפל/ת",
+    "group": "Wellness and beauty",
+    "uupm": "22 Mental Health App (nearest)",
+    "match": [
+      "therapist",
+      "therapy",
+      "psychologist",
+      "counsellor",
+      "counselor",
+      "מטפל",
+      "פסיכולוג",
+      "טיפול רגשי"
+    ],
+    "good": [
+      {
+        "preset": "fresh-practice",
+        "reason": "Soft and reassuring; nothing sharp."
+      },
+      {
+        "preset": "morning-glass",
+        "reason": "Calm, light and open."
+      },
+      {
+        "preset": "clear-care",
+        "reason": "Clear and professional."
+      },
+      {
+        "preset": "kind-community",
+        "reason": "Warm and human."
+      }
+    ],
+    "colour": {
+      "mood": "calm pastels and trust colours",
+      "swatches": [
+        "#0284C7",
+        "#0E8A89",
+        "#3B6939"
+      ]
+    },
+    "fonts": "calming, readable",
+    "tone": "Gentle, plain, never salesy.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "normal",
+      "animate": "subtle",
+      "between": "none"
+    },
+    "imagery": "A calm room, daylight; your portrait.",
+    "pages": [
+      "home",
+      "how I work",
+      "about",
+      "faq",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "about",
+      "faq",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "feature.triad",
+      "faq.accordion",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "bold",
+            "energetic"
+          ]
+        },
+        "say": "Bright, loud design can feel overwhelming to someone looking for help."
+      },
+      {
+        "when": {
+          "motion": [
+            "snappy",
+            "lively"
+          ]
+        },
+        "say": "Fast, bouncy motion works against the calm people come for."
+      },
+      {
+        "check": "no-pattern",
+        "pattern": "proof.testimonial-carousel",
+        "say": "Client quotes can reveal who saw you; ask before showing any."
+      }
+    ],
+    "words": [
+      "fix",
+      "cure",
+      "guaranteed"
+    ],
+    "structure": "practice",
+    "slice": false,
+    "stock": true,
+    "booking": "must"
+  },
+  {
+    "id": "clinic",
+    "label": "Clinic or practice",
+    "he": "מרפאה",
+    "group": "Health",
+    "uupm": "58 Medical Clinic",
+    "match": [
+      "clinic",
+      "doctor",
+      "physio",
+      "physiotherapy",
+      "medical",
+      "מרפאה",
+      "רופא",
+      "פיזיותרפיה"
+    ],
+    "good": [
+      {
+        "preset": "clear-care",
+        "reason": "Clean and readable; trust first."
+      },
+      {
+        "preset": "fresh-practice",
+        "reason": "Friendly, light and calm."
+      },
+      {
+        "preset": "trusted-advisor",
+        "reason": "Firm and professional."
+      },
+      {
+        "preset": "morning-glass",
+        "reason": "Modern and calm."
+      }
+    ],
+    "colour": {
+      "mood": "medical blue and white",
+      "swatches": [
+        "#0E7490",
+        "#0284C7",
+        "#1E3A8A"
+      ]
+    },
+    "fonts": "professional, readable",
+    "tone": "Clear and plain; what you treat, how to book.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "normal",
+      "animate": "subtle",
+      "between": "fade"
+    },
+    "imagery": "Your team and rooms; no stock doctors.",
+    "pages": [
+      "home",
+      "treatments (services)",
+      "team",
+      "faq",
+      "contact"
+    ],
+    "needs": [
+      "services",
+      "team",
+      "faq",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "feature.triad",
+      "faq.accordion",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "playful"
+          ]
+        },
+        "say": "Playful design can make patients doubt the care."
+      },
+      {
+        "check": "brand-hue",
+        "from": 270,
+        "to": 335,
+        "minChroma": 0.12,
+        "say": "A purple-pink brand is the colour of AI tools right now; on this kind of site it can read as generic."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "phone",
+        "say": "A phone number is the first thing people need here."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "hours",
+        "say": "People look for your opening hours first; a site without them sends them elsewhere."
+      }
+    ],
+    "words": [
+      "cure",
+      "guaranteed",
+      "miracle",
+      "best in town"
+    ],
+    "structure": "practice",
+    "slice": true,
+    "stock": true,
+    "booking": "must"
+  },
+  {
+    "id": "dental",
+    "label": "Dental practice",
+    "he": "מרפאת שיניים",
+    "group": "Health",
+    "uupm": "60 Dental Practice",
+    "match": [
+      "dental",
+      "dentist",
+      "orthodont",
+      "שיניים",
+      "רופא שיניים"
+    ],
+    "good": [
+      {
+        "preset": "fresh-practice",
+        "reason": "Fresh blue and soft shapes: a friendly smile."
+      },
+      {
+        "preset": "clear-care",
+        "reason": "Clean and trustworthy."
+      },
+      {
+        "preset": "morning-glass",
+        "reason": "Bright and modern."
+      }
+    ],
+    "colour": {
+      "mood": "fresh blue, white, a touch of yellow",
+      "swatches": [
+        "#0284C7",
+        "#0E7490",
+        "#0E8A89"
+      ]
+    },
+    "fonts": "friendly, professional",
+    "tone": "Reassuring, plain.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "normal",
+      "animate": "subtle",
+      "between": "fade"
+    },
+    "imagery": "Your clinic and team.",
+    "pages": [
+      "home",
+      "treatments",
+      "team",
+      "faq",
+      "contact"
+    ],
+    "needs": [
+      "services",
+      "team",
+      "faq",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "feature.triad",
+      "proof.testimonial-carousel",
+      "faq.accordion",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "mode": [
+            "dark"
+          ]
+        },
+        "say": "Dark pages feel heavy for a dental practice."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "phone",
+        "say": "A phone number is the first thing people need here."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "hours",
+        "say": "People look for your opening hours first; a site without them sends them elsewhere."
+      }
+    ],
+    "words": [
+      "painless",
+      "guaranteed",
+      "perfect smile"
+    ],
+    "structure": "practice",
+    "slice": false,
+    "stock": true,
+    "booking": "must"
+  },
+  {
+    "id": "vet",
+    "label": "Vet or pet care",
+    "he": "וטרינר / טיפוח חיות",
+    "group": "Health",
+    "uupm": "61 Veterinary Clinic",
+    "match": [
+      "vet",
+      "veterinary",
+      "pet",
+      "dog",
+      "groom",
+      "וטרינר",
+      "כלבים",
+      "חיות"
+    ],
+    "good": [
+      {
+        "preset": "little-ones",
+        "reason": "Round, warm and playful."
+      },
+      {
+        "preset": "kind-community",
+        "reason": "Friendly and caring."
+      },
+      {
+        "preset": "fresh-practice",
+        "reason": "Clean and reassuring for a clinic."
+      },
+      {
+        "preset": "clear-care",
+        "reason": "Professional, for a medical practice."
+      }
+    ],
+    "colour": {
+      "mood": "caring blue or teal, warm accents",
+      "swatches": [
+        "#006A6A",
+        "#3B6939",
+        "#0284C7"
+      ]
+    },
+    "fonts": "friendly, welcoming",
+    "tone": "Warm, practical.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "normal",
+      "animate": "standard",
+      "between": "fade"
+    },
+    "imagery": "Real animals you treat (with permission).",
+    "pages": [
+      "home",
+      "services",
+      "team",
+      "faq",
+      "contact"
+    ],
+    "needs": [
+      "services",
+      "team",
+      "faq",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "feature.triad",
+      "faq.accordion",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "mode": [
+            "dark"
+          ]
+        },
+        "say": "Dark pages feel unfriendly for pet owners."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "phone",
+        "say": "A phone number is the first thing people need here."
+      }
+    ],
+    "words": [
+      "guaranteed",
+      "cure"
+    ],
+    "structure": "practice",
+    "slice": false,
+    "stock": true,
+    "booking": "must"
+  },
+  {
+    "id": "restaurant",
+    "label": "Restaurant",
+    "he": "מסעדה",
+    "group": "Food and drink",
+    "uupm": "34 Restaurant/Food Service",
+    "match": [
+      "restaurant",
+      "bistro",
+      "kitchen",
+      "chef",
+      "מסעדה",
+      "שף",
+      "ביסטרו"
+    ],
+    "good": [
+      {
+        "preset": "warm-editorial",
+        "reason": "Warm paper and serif, like a printed menu."
+      },
+      {
+        "preset": "corner-cafe",
+        "reason": "Friendly and casual."
+      },
+      {
+        "preset": "after-dark",
+        "reason": "Dark and lively for an evening place."
+      },
+      {
+        "preset": "quiet-luxury",
+        "reason": "For fine dining."
+      }
+    ],
+    "colour": {
+      "mood": "warm — orange, red, brown",
+      "swatches": [
+        "#9A4F2B",
+        "#9C4146",
+        "#7A5B36"
+      ]
+    },
+    "fonts": "appetising, clear",
+    "tone": "Inviting, sensory, short.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "standard",
+      "between": "fade"
+    },
+    "imagery": "Your own food and room photos.",
+    "pages": [
+      "home",
+      "menu",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "menu",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.full-bleed-media",
+      "feature.triad",
+      "proof.testimonial-carousel",
+      "contact.split-map",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "technical"
+          ]
+        },
+        "say": "A cold, technical look kills appetite."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "hours",
+        "say": "People look for your opening hours first; a site without them sends them elsewhere."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "address",
+        "say": "Visitors need the address to find you."
+      },
+      {
+        "check": "image-hero",
+        "say": "Lead with a picture: the first screen should show the place or the work, not only words."
+      }
+    ],
+    "words": [
+      "best food in town",
+      "world-class",
+      "mouth-watering"
+    ],
+    "structure": "place",
+    "slice": false,
+    "stock": true,
+    "booking": "tables"
+  },
+  {
+    "id": "cafe-bakery",
+    "label": "Café or bakery",
+    "he": "בית קפה / מאפייה",
+    "group": "Food and drink",
+    "uupm": "63 Bakery/Cafe",
+    "match": [
+      "cafe",
+      "café",
+      "coffee",
+      "bakery",
+      "patisserie",
+      "בית קפה",
+      "קפה",
+      "מאפייה",
+      "קונדיטוריה"
+    ],
+    "good": [
+      {
+        "preset": "corner-cafe",
+        "reason": "Warm, round and cheerful."
+      },
+      {
+        "preset": "warm-editorial",
+        "reason": "Cream and brown, like a paper bag."
+      },
+      {
+        "preset": "fresh-market",
+        "reason": "Bright and fresh for a juice or brunch spot."
+      },
+      {
+        "preset": "garden-party",
+        "reason": "Soft and sweet for a patisserie."
+      }
+    ],
+    "colour": {
+      "mood": "warm brown, cream, appetising accents",
+      "swatches": [
+        "#9C4146",
+        "#9A4F2B",
+        "#7D5260"
+      ]
+    },
+    "fonts": "warm, inviting",
+    "tone": "Friendly, short, a little playful.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "standard",
+      "between": "slide"
+    },
+    "imagery": "Your bakes and drinks, close up.",
+    "pages": [
+      "home",
+      "menu",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "menu",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "feature.triad",
+      "collection.masonry-gallery",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "mode": [
+            "dark"
+          ]
+        },
+        "say": "A café is a daytime place; dark pages feel closed."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "hours",
+        "say": "People look for your opening hours first; a site without them sends them elsewhere."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "address",
+        "say": "Visitors need the address to find you."
+      }
+    ],
+    "words": [
+      "best coffee in town",
+      "to die for"
+    ],
+    "structure": "place",
+    "slice": true,
+    "stock": true,
+    "booking": "none"
+  },
+  {
+    "id": "bar-winery",
+    "label": "Bar, winery or brewery",
+    "he": "בר / יקב / מבשלה",
+    "group": "Food and drink",
+    "uupm": "64 Brewery/Winery",
+    "match": [
+      "bar",
+      "wine",
+      "winery",
+      "brewery",
+      "cocktail",
+      "יקב",
+      "בר",
+      "יין",
+      "בירה"
+    ],
+    "good": [
+      {
+        "preset": "quiet-luxury",
+        "reason": "Bronze and serif, like a good label."
+      },
+      {
+        "preset": "after-dark",
+        "reason": "Dark and lively, open late."
+      },
+      {
+        "preset": "warm-editorial",
+        "reason": "Heritage and story."
+      },
+      {
+        "preset": "ink-studio",
+        "reason": "Craft-beer attitude."
+      }
+    ],
+    "colour": {
+      "mood": "deep amber, burgundy, gold",
+      "swatches": [
+        "#7A5B36",
+        "#9C4146",
+        "#DB2777"
+      ]
+    },
+    "fonts": "artisanal, heritage",
+    "tone": "Story-led: the place, the people, the craft.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "subtle",
+      "between": "cinematic"
+    },
+    "imagery": "The cellar, the bar, the bottle.",
+    "pages": [
+      "home",
+      "menu or wines",
+      "our story",
+      "visit",
+      "contact"
+    ],
+    "needs": [
+      "menu",
+      "visit",
+      "contact"
+    ],
+    "home": [
+      "hero.full-bleed-media",
+      "about.story",
+      "collection.card-grid",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "flavor": [
+            "bloom"
+          ]
+        },
+        "say": "Round, bouncy design reads as a kids' brand, not a cellar."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "hours",
+        "say": "People look for your opening hours first; a site without them sends them elsewhere."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "address",
+        "say": "Visitors need the address to find you."
+      }
+    ],
+    "words": [
+      "best wine",
+      "award-winning (unless you are)"
+    ],
+    "structure": "place",
+    "slice": false,
+    "stock": true,
+    "booking": "none"
+  },
+  {
+    "id": "boutique",
+    "label": "Fashion or lifestyle shop",
+    "he": "בוטיק",
+    "group": "Shops",
+    "uupm": "3 E-commerce · 4 E-commerce Luxury",
+    "match": [
+      "boutique",
+      "fashion",
+      "clothing",
+      "shop",
+      "store",
+      "בוטיק",
+      "אופנה",
+      "חנות"
+    ],
+    "good": [
+      {
+        "preset": "gallery-minimal",
+        "reason": "Clean and chic; the products lead."
+      },
+      {
+        "preset": "quiet-luxury",
+        "reason": "Premium and calm."
+      },
+      {
+        "preset": "bold-maker",
+        "reason": "A brand with a loud voice."
+      },
+      {
+        "preset": "zine",
+        "reason": "Indie and edgy."
+      }
+    ],
+    "colour": {
+      "mood": "your brand colour on a quiet page",
+      "swatches": [
+        "#3F4A5A",
+        "#7A5B36",
+        "#FF5C39"
+      ]
+    },
+    "fonts": "refined or bold",
+    "tone": "Short and confident.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "standard",
+      "between": "slide"
+    },
+    "imagery": "Product photos on plain grounds; real people wearing them.",
+    "pages": [
+      "home",
+      "collection",
+      "product (detail)",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "detail",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "collection.card-grid",
+      "proof.logo-strip",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "check": "copy-length",
+        "max": "standard",
+        "say": "Text-heavy pages slow down shoppers."
+      },
+      {
+        "check": "needs-family",
+        "family": "collection",
+        "say": "Show the work: a site like this needs a gallery or a grid of projects on the home page."
+      }
+    ],
+    "words": [
+      "cheap",
+      "must-have"
+    ],
+    "structure": "studio",
+    "slice": false,
+    "stock": true,
+    "booking": "none"
+  },
+  {
+    "id": "florist",
+    "label": "Florist or plant shop",
+    "he": "חנות פרחים",
+    "group": "Shops",
+    "uupm": "62 Florist/Plant Shop",
+    "match": [
+      "florist",
+      "flowers",
+      "plants",
+      "bouquet",
+      "פרחים",
+      "צמחים",
+      "זרים"
+    ],
+    "good": [
+      {
+        "preset": "garden-party",
+        "reason": "Soft, romantic and full of colour."
+      },
+      {
+        "preset": "kind-community",
+        "reason": "Leaf green and friendly."
+      },
+      {
+        "preset": "fresh-market",
+        "reason": "Bright, like a flower stall."
+      },
+      {
+        "preset": "soft-spa",
+        "reason": "Elegant for a design florist."
+      }
+    ],
+    "colour": {
+      "mood": "natural green with floral pinks",
+      "swatches": [
+        "#3B6939",
+        "#7D5260",
+        "#00B86B"
+      ]
+    },
+    "fonts": "elegant, natural",
+    "tone": "Seasonal, warm.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "standard",
+      "between": "fade"
+    },
+    "imagery": "Your own arrangements in daylight.",
+    "pages": [
+      "home",
+      "flowers (collection)",
+      "weddings and events",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "collection.masonry-gallery",
+      "feature.triad",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "mode": [
+            "dark"
+          ]
+        },
+        "say": "Flowers lose their colour on a dark page."
+      },
+      {
+        "check": "needs-family",
+        "family": "collection",
+        "say": "Show the work: a site like this needs a gallery or a grid of projects on the home page."
+      }
+    ],
+    "words": [
+      "cheap",
+      "best prices"
+    ],
+    "structure": "studio",
+    "slice": false,
+    "stock": true,
+    "booking": "none"
+  },
+  {
+    "id": "home-goods",
+    "label": "Furniture or home goods",
+    "he": "רהיטים ועיצוב הבית",
+    "group": "Shops",
+    "uupm": "161 Home Decoration & Interior Design",
+    "match": [
+      "furniture",
+      "home goods",
+      "homeware",
+      "decor shop",
+      "רהיטים",
+      "כלי בית"
+    ],
+    "good": [
+      {
+        "preset": "warm-editorial",
+        "reason": "Warm and tactile, like a catalogue."
+      },
+      {
+        "preset": "gallery-minimal",
+        "reason": "Clean and calm; each piece stands alone."
+      },
+      {
+        "preset": "quiet-luxury",
+        "reason": "Premium pieces deserve it."
+      },
+      {
+        "preset": "frosted-portfolio",
+        "reason": "Soft glass and space."
+      }
+    ],
+    "colour": {
+      "mood": "neutral interior palette, a material accent",
+      "swatches": [
+        "#78716C",
+        "#9A4F2B",
+        "#7A5B36"
+      ]
+    },
+    "fonts": "professional, clean",
+    "tone": "Clear and specific: size, material, care.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "subtle",
+      "between": "fade"
+    },
+    "imagery": "Pieces in real rooms and on plain grounds.",
+    "pages": [
+      "home",
+      "collection",
+      "product (detail)",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "detail",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "collection.card-grid",
+      "feature.alternating-rows",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "playful"
+          ]
+        },
+        "say": "Excessive decoration distracts from the pieces."
+      },
+      {
+        "check": "needs-family",
+        "family": "collection",
+        "say": "Show the work: a site like this needs a gallery or a grid of projects on the home page."
+      }
+    ],
+    "words": [
+      "luxury",
+      "cheap"
+    ],
+    "structure": "studio",
+    "slice": false,
+    "stock": true,
+    "booking": "none"
+  },
+  {
+    "id": "consultant",
+    "label": "Consultant",
+    "he": "יועץ/ת",
+    "group": "Professional services",
+    "uupm": "5 B2B Service (consult keyword)",
+    "match": [
+      "consult",
+      "consultant",
+      "advisor",
+      "strategy",
+      "יועץ",
+      "ייעוץ"
+    ],
+    "good": [
+      {
+        "preset": "trusted-advisor",
+        "reason": "Navy and plain type: serious and clear."
+      },
+      {
+        "preset": "swiss-grid",
+        "reason": "Sharp and modern."
+      },
+      {
+        "preset": "tech-studio",
+        "reason": "For tech and data consultants."
+      },
+      {
+        "preset": "clear-care",
+        "reason": "Light and approachable."
+      }
+    ],
+    "colour": {
+      "mood": "professional blue and neutral grey",
+      "swatches": [
+        "#1E3A8A",
+        "#111827",
+        "#0E7490"
+      ]
+    },
+    "fonts": "formal, clear",
+    "tone": "Plain and specific: problems you solve, results.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "normal",
+      "animate": "subtle",
+      "between": "fade"
+    },
+    "imagery": "Your portrait; diagrams over stock.",
+    "pages": [
+      "home",
+      "services",
+      "case studies",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "services",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "feature.triad",
+      "proof.stat-row",
+      "proof.testimonial-carousel",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "playful"
+          ]
+        },
+        "say": "Playful reads as unserious to a client buying advice."
+      },
+      {
+        "check": "brand-hue",
+        "from": 270,
+        "to": 335,
+        "minChroma": 0.12,
+        "say": "A purple-pink brand is the colour of AI tools right now; on this kind of site it can read as generic."
+      }
+    ],
+    "words": [
+      "synergy",
+      "guaranteed ROI",
+      "world-class"
+    ],
+    "structure": "practice",
+    "slice": true,
+    "stock": true,
+    "booking": "sometimes"
+  },
+  {
+    "id": "coach",
+    "label": "Life or business coach",
+    "he": "מאמן/ת אישי/ת",
+    "group": "Professional services",
+    "uupm": "no row",
+    "match": [
+      "life coach",
+      "business coach",
+      "mentor",
+      "coaching",
+      "מאמנת",
+      "אימון אישי",
+      "קואצ'ינג"
+    ],
+    "good": [
+      {
+        "preset": "morning-glass",
+        "reason": "Fresh and hopeful."
+      },
+      {
+        "preset": "trusted-advisor",
+        "reason": "Credible for business coaching."
+      },
+      {
+        "preset": "warm-editorial",
+        "reason": "Warm and personal, story-led."
+      },
+      {
+        "preset": "coral-studio",
+        "reason": "Energetic and upbeat."
+      }
+    ],
+    "colour": {
+      "mood": "warm and hopeful",
+      "swatches": [
+        "#0E8A89",
+        "#E5484D",
+        "#1E3A8A"
+      ]
+    },
+    "fonts": "warm, clear",
+    "tone": "Personal, encouraging, first person.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "standard",
+      "between": "fade"
+    },
+    "imagery": "Your portrait, working with people.",
+    "pages": [
+      "home",
+      "how it works",
+      "programmes",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "feature.triad",
+      "pricing.tiers",
+      "faq.accordion",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "technical"
+          ]
+        },
+        "say": "A cold, technical look is the opposite of personal."
+      }
+    ],
+    "words": [
+      "life-changing",
+      "guaranteed"
+    ],
+    "structure": "practice",
+    "slice": false,
+    "stock": true,
+    "booking": "must"
+  },
+  {
+    "id": "law-accounting",
+    "label": "Law or accounting firm",
+    "he": "משרד עורכי דין / רואי חשבון",
+    "group": "Professional services",
+    "uupm": "40 Legal Services",
+    "match": [
+      "law",
+      "lawyer",
+      "attorney",
+      "legal",
+      "accountant",
+      "accounting",
+      "עורך דין",
+      "עורכת דין",
+      "רואה חשבון",
+      "משפט"
+    ],
+    "good": [
+      {
+        "preset": "trusted-advisor",
+        "reason": "Navy and gold: authority without fuss."
+      },
+      {
+        "preset": "swiss-grid",
+        "reason": "Precise and modern."
+      },
+      {
+        "preset": "clear-care",
+        "reason": "Clear and approachable."
+      },
+      {
+        "preset": "quiet-luxury",
+        "reason": "For a boutique firm."
+      }
+    ],
+    "colour": {
+      "mood": "navy, gold, white",
+      "swatches": [
+        "#1E3A8A",
+        "#111827",
+        "#7A5B36"
+      ]
+    },
+    "fonts": "professional, authoritative",
+    "tone": "Formal, exact, no promises you cannot keep.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "normal",
+      "animate": "still",
+      "between": "none"
+    },
+    "imagery": "Your team; your office.",
+    "pages": [
+      "home",
+      "practice areas (services)",
+      "team",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "services",
+      "team",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "feature.triad",
+      "proof.stat-row",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "flavor": [
+            "pop",
+            "bloom"
+          ]
+        },
+        "say": "Playful design undermines the trust clients need."
+      },
+      {
+        "when": {
+          "motion": [
+            "lively"
+          ]
+        },
+        "say": "Bouncy motion feels out of place for legal or financial advice."
+      },
+      {
+        "check": "brand-hue",
+        "from": 270,
+        "to": 335,
+        "minChroma": 0.12,
+        "say": "A purple-pink brand is the colour of AI tools right now; on this kind of site it can read as generic."
+      }
+    ],
+    "words": [
+      "guarantee",
+      "win your case",
+      "best lawyer"
+    ],
+    "structure": "practice",
+    "slice": false,
+    "stock": true,
+    "booking": "sometimes"
+  },
+  {
+    "id": "real-estate",
+    "label": "Real estate agent",
+    "he": "נדל\"ן",
+    "group": "Professional services",
+    "uupm": "36 Real Estate/Property",
+    "match": [
+      "real estate",
+      "realtor",
+      "property",
+      "apartments",
+      "נדל\"ן",
+      "נדלן",
+      "דירות"
+    ],
+    "good": [
+      {
+        "preset": "holiday-light",
+        "reason": "Bright glass and big photos."
+      },
+      {
+        "preset": "trusted-advisor",
+        "reason": "Professional and trustworthy."
+      },
+      {
+        "preset": "quiet-luxury",
+        "reason": "For luxury property."
+      },
+      {
+        "preset": "frosted-portfolio",
+        "reason": "Clean and modern."
+      }
+    ],
+    "colour": {
+      "mood": "trust blue, gold, white",
+      "swatches": [
+        "#0A66E8",
+        "#1E3A8A",
+        "#7A5B36"
+      ]
+    },
+    "fonts": "professional, confident",
+    "tone": "Clear and factual.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "smooth",
+      "animate": "standard",
+      "between": "slide"
+    },
+    "imagery": "Your own property photos; never stock.",
+    "pages": [
+      "home",
+      "properties (collection)",
+      "property (detail)",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "detail",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.full-bleed-media",
+      "collection.card-grid",
+      "proof.testimonial-carousel",
+      "contact.split-map"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "playful"
+          ]
+        },
+        "say": "Playful design doesn't fit a large purchase."
+      },
+      {
+        "check": "image-hero",
+        "say": "Lead with a picture: the first screen should show the place or the work, not only words."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "phone",
+        "say": "A phone number is the first thing people need here."
+      }
+    ],
+    "words": [
+      "dream home",
+      "guaranteed",
+      "once in a lifetime"
+    ],
+    "structure": "studio",
+    "slice": false,
+    "stock": false,
+    "booking": "sometimes"
+  },
+  {
+    "id": "nonprofit",
+    "label": "Nonprofit or community",
+    "he": "עמותה",
+    "group": "Community and places",
+    "uupm": "44 Non-profit/Charity",
+    "match": [
+      "nonprofit",
+      "non-profit",
+      "charity",
+      "ngo",
+      "volunteer",
+      "community",
+      "עמותה",
+      "מתנדבים",
+      "קהילה"
+    ],
+    "good": [
+      {
+        "preset": "kind-community",
+        "reason": "Warm, open and welcoming."
+      },
+      {
+        "preset": "clear-care",
+        "reason": "Clear and credible."
+      },
+      {
+        "preset": "warm-editorial",
+        "reason": "For telling stories."
+      },
+      {
+        "preset": "little-ones",
+        "reason": "For children's causes."
+      }
+    ],
+    "colour": {
+      "mood": "cause colours, trust, warmth",
+      "swatches": [
+        "#3B6939",
+        "#0E7490",
+        "#9A4F2B"
+      ]
+    },
+    "fonts": "heartfelt, readable",
+    "tone": "Honest, specific about impact.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "normal",
+      "animate": "standard",
+      "between": "fade"
+    },
+    "imagery": "Real people you help (with permission).",
+    "pages": [
+      "home",
+      "what we do",
+      "stories",
+      "get involved",
+      "contact"
+    ],
+    "needs": [
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "proof.stat-row",
+      "story.long-form",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "luxurious"
+          ]
+        },
+        "say": "Looking expensive makes donors ask where the money goes."
+      }
+    ],
+    "words": [
+      "donate now!!",
+      "save the world"
+    ],
+    "structure": "practice",
+    "slice": false,
+    "stock": true,
+    "booking": "none"
+  },
+  {
+    "id": "venue-events",
+    "label": "Venue, weddings or events",
+    "he": "אולם, חתונות ואירועים",
+    "group": "Community and places",
+    "uupm": "39 Wedding/Event Planning · 70 Event Management",
+    "match": [
+      "venue",
+      "wedding",
+      "events",
+      "event",
+      "hall",
+      "festival",
+      "אולם",
+      "חתונות",
+      "אירועים",
+      "גן אירועים"
+    ],
+    "good": [
+      {
+        "preset": "garden-party",
+        "reason": "Romantic and warm for weddings."
+      },
+      {
+        "preset": "quiet-luxury",
+        "reason": "Elegant for a premium venue."
+      },
+      {
+        "preset": "after-dark",
+        "reason": "Dark and lively for parties."
+      },
+      {
+        "preset": "festival",
+        "reason": "Poster energy for festivals."
+      }
+    ],
+    "colour": {
+      "mood": "soft pink, gold, cream — or event colours",
+      "swatches": [
+        "#7D5260",
+        "#7A5B36",
+        "#FF4FA3"
+      ]
+    },
+    "fonts": "elegant or bold",
+    "tone": "Evocative; the day, the place, the people.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "extra",
+      "animate": "standard",
+      "between": "cinematic"
+    },
+    "imagery": "Real events at your venue.",
+    "pages": [
+      "home",
+      "spaces",
+      "gallery",
+      "faq",
+      "contact"
+    ],
+    "needs": [
+      "gallery",
+      "faq",
+      "contact"
+    ],
+    "home": [
+      "hero.full-bleed-media",
+      "collection.masonry-gallery",
+      "faq.accordion",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "technical"
+          ]
+        },
+        "say": "A technical look takes the romance out of the day."
+      },
+      {
+        "check": "needs-family",
+        "family": "collection",
+        "say": "Show the work: a site like this needs a gallery or a grid of projects on the home page."
+      },
+      {
+        "check": "image-hero",
+        "say": "Lead with a picture: the first screen should show the place or the work, not only words."
+      }
+    ],
+    "words": [
+      "fairy tale",
+      "once in a lifetime"
+    ],
+    "structure": "place",
+    "slice": false,
+    "stock": true,
+    "booking": "tables"
+  },
+  {
+    "id": "hotel-bnb",
+    "label": "Hotel, B&B or guesthouse",
+    "he": "מלון / צימר",
+    "group": "Community and places",
+    "uupm": "38 Hotel/Hospitality",
+    "match": [
+      "hotel",
+      "b&b",
+      "guesthouse",
+      "cabin",
+      "zimmer",
+      "מלון",
+      "צימר",
+      "אירוח"
+    ],
+    "good": [
+      {
+        "preset": "holiday-light",
+        "reason": "Sea-blue glass: makes people want to go."
+      },
+      {
+        "preset": "quiet-luxury",
+        "reason": "For a boutique hotel."
+      },
+      {
+        "preset": "warm-editorial",
+        "reason": "Warm and personal for a B&B."
+      },
+      {
+        "preset": "morning-glass",
+        "reason": "Fresh and calm."
+      }
+    ],
+    "colour": {
+      "mood": "warm neutrals, gold — or sea blue",
+      "swatches": [
+        "#0A66E8",
+        "#7A5B36",
+        "#0E8A89"
+      ]
+    },
+    "fonts": "elegant, welcoming",
+    "tone": "Welcoming, sensory.",
+    "motion": "calm",
+    "moves": {
+      "scroll": "extra",
+      "animate": "subtle",
+      "between": "cinematic"
+    },
+    "imagery": "Rooms, views, breakfast; your own photos.",
+    "pages": [
+      "home",
+      "rooms (collection)",
+      "room (detail)",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "collection",
+      "detail",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.full-bleed-media",
+      "collection.card-grid",
+      "proof.testimonial-carousel",
+      "faq.accordion",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "technical"
+          ]
+        },
+        "say": "Cold and technical is the opposite of a welcome."
+      },
+      {
+        "check": "image-hero",
+        "say": "Lead with a picture: the first screen should show the place or the work, not only words."
+      },
+      {
+        "check": "needs-fact",
+        "fact": "address",
+        "say": "Visitors need the address to find you."
+      }
+    ],
+    "words": [
+      "paradise",
+      "luxury (unless rated)"
+    ],
+    "structure": "place",
+    "slice": false,
+    "stock": true,
+    "booking": "tables"
+  },
+  {
+    "id": "classes",
+    "label": "Teacher, tutor or classes",
+    "he": "מורה, חוגים ושיעורים",
+    "group": "Community and places",
+    "uupm": "153 Music Instrument Learning · 56 Childcare/Daycare",
+    "match": [
+      "tutor",
+      "lessons",
+      "teacher",
+      "classes",
+      "school",
+      "music lessons",
+      "kids",
+      "מורה",
+      "שיעורים",
+      "חוג",
+      "חוגים",
+      "ילדים"
+    ],
+    "good": [
+      {
+        "preset": "little-ones",
+        "reason": "Playful and safe for children."
+      },
+      {
+        "preset": "kind-community",
+        "reason": "Warm and open."
+      },
+      {
+        "preset": "coral-studio",
+        "reason": "Energetic for dance or music."
+      },
+      {
+        "preset": "fresh-market",
+        "reason": "Bright and lively."
+      }
+    ],
+    "colour": {
+      "mood": "warm, energetic",
+      "swatches": [
+        "#006A6A",
+        "#E5484D",
+        "#3B6939"
+      ]
+    },
+    "fonts": "friendly, large",
+    "tone": "Encouraging, clear for parents.",
+    "motion": "standard",
+    "moves": {
+      "scroll": "normal",
+      "animate": "lively",
+      "between": "slide"
+    },
+    "imagery": "Real classes (with permission).",
+    "pages": [
+      "home",
+      "classes",
+      "prices",
+      "about",
+      "contact"
+    ],
+    "needs": [
+      "prices",
+      "about",
+      "contact"
+    ],
+    "home": [
+      "hero.split",
+      "feature.triad",
+      "pricing.tiers",
+      "faq.accordion",
+      "cta.banner"
+    ],
+    "avoid": [
+      {
+        "when": {
+          "moods": [
+            "luxurious"
+          ]
+        },
+        "say": "An expensive look puts off parents comparing classes."
+      },
+      {
+        "when": {
+          "motion": [
+            "off"
+          ]
+        },
+        "say": "A still site feels low-energy for a class."
+      }
+    ],
+    "words": [
+      "guaranteed",
+      "genius"
+    ],
+    "structure": "practice",
+    "slice": false,
+    "stock": true,
+    "booking": "must"
+  }
+] as const;
+
+export const SPEC_ANALYSIS_SHAPE = {
+  "analysis": {
+    "businessType": "string — a harness.businessTypes id",
+    "alternatives": "[string, string] — the two nearest business types",
+    "business": "business",
+    "needs": "need[] — what the site needs: the owner's (from: you) and the type's (from: type)",
+    "facts": "{ [fact]: factRead } — site.facts keys, only what the prompt states; every quote is words of the prompt",
+    "missingFacts": "string[] — site.facts keys the prompt does not state",
+    "voice": "voice",
+    "moods": "string[] — ≤ 3 moods",
+    "avoid": "string[] — harness.userAvoids ids the owner asked for",
+    "hero": "hero",
+    "locale": "'he' | 'en'"
+  },
+  "business": {
+    "name": "string — the business as the owner names it",
+    "audience": "string — who it is for, one short line"
+  },
+  "need": {
+    "id": "string — a harness.needs id",
+    "from": "'you' | 'type'",
+    "name?": "string — the owner's own word for it"
+  },
+  "factRead": {
+    "value": "string — the fact",
+    "quote": "string — the words of the prompt it came from"
+  },
+  "voice": {
+    "tone": "string — one line",
+    "person": "'we' | 'I'",
+    "formality": "'casual' | 'neutral' | 'formal'",
+    "avoidWords": "string[]"
+  },
+  "hero": {
+    "headline": "string — the hero headline",
+    "lead": "string — the hero lead"
+  }
+} as const;
+
+export const SPEC_HARNESS_EXAMPLES = [
+  {
+    "id": "kadar",
+    "locale": "he",
+    "dir": "rtl",
+    "prompt": "סטודיו קדר — כלי חרס בעבודת יד מסטודיו קטן ביפו. רוצה אתר שמציג את הכלים החדשים, מסביר על סדנאות יום שישי ומאפשר להשאיר פרטים להרשמה. בלי משהו קר או טכנולוגי.",
+    "business": {
+      "name": "סטודיו קדר",
+      "latin": "Studio Kadar",
+      "facts": {
+        "email": "hello@studiokadar.co.il"
+      }
+    },
+    "analysis": {
+      "businessType": "makers",
+      "alternatives": [
+        "artist",
+        "classes"
+      ],
+      "moods": [
+        "warm",
+        "crafted",
+        "calm"
+      ],
+      "avoid": [
+        "too-corporate"
+      ],
+      "copyLength": "standard",
+      "sentences": [
+        [
+          "The business",
+          "A small ceramics studio in Jaffa that makes stoneware by hand.",
+          "כלי חרס בעבודת יד מסטודיו קטן ביפו"
+        ],
+        [
+          "Who it is for",
+          "People who buy hand-made tableware, and beginners who want to try the wheel.",
+          "סדנאות יום שישי"
+        ],
+        [
+          "What the site should do",
+          "Show the new pieces and get people to sign up for a Friday workshop.",
+          "ומאפשר להשאיר פרטים להרשמה"
+        ],
+        [
+          "How it should feel",
+          "Warm, hand-made and calm.",
+          "בלי משהו קר או טכנולוגי"
+        ],
+        [
+          "Put first",
+          "New pieces from the kiln · Friday workshops · Made by hand in Jaffa",
+          "הכלים החדשים"
+        ]
+      ],
+      "hero": {
+        "eyebrow": "כלי חרס · יפו",
+        "headline": "סטודיו קדר",
+        "lead": "כלי חרס בעבודת יד מסטודיו קטן ביפו."
+      },
+      "missing": [
+        "phone",
+        "city",
+        "address",
+        "hours"
+      ],
+      "voice": {
+        "tone": "Warm and plain, like the potter talking at the wheel. Short sentences.",
+        "person": "we",
+        "formality": "casual",
+        "sample": "כל כלי יוצא מהתנור שלנו ביפו, ואין שניים זהים.",
+        "avoid": [
+          "מושלם",
+          "יוקרתי",
+          "ייצור המוני"
+        ]
+      }
+    },
+    "plan": {
+      "homePatterns": [
+        "hero.split",
+        "collection.card-grid",
+        "feature.triad",
+        "cta.banner"
+      ],
+      "heroHasImage": true,
+      "facts": {
+        "email": "x"
+      }
+    },
+    "said": [
+      {
+        "id": "collection",
+        "name": "New pieces"
+      },
+      {
+        "id": "services",
+        "name": "Friday workshops"
+      },
+      {
+        "id": "sign-up-form",
+        "name": "Workshop sign-up"
+      }
+    ],
+    "read": {
+      "sources": [
+        {
+          "kind": "site",
+          "ref": "harastudio.example"
+        }
+      ],
+      "palette": [
+        {
+          "hex": "#EFE5D6",
+          "share": 0.46
+        },
+        {
+          "hex": "#3B2F2A",
+          "share": 0.22
+        },
+        {
+          "hex": "#8E4A2C",
+          "share": 0.18
+        },
+        {
+          "hex": "#7A8B6F",
+          "share": 0.08
+        }
+      ],
+      "brand": "#8E4A2C",
+      "ground": "light",
+      "shape": "soft",
+      "density": "airy",
+      "motion": "some",
+      "headings": "serif",
+      "moods": [
+        "warm",
+        "crafted",
+        "calm"
+      ]
+    }
+  },
+  {
+    "id": "spa",
+    "locale": "en",
+    "dir": "ltr",
+    "prompt": "Tamar Spa is a small day spa in Haifa: massages, facials and a quiet garden. I want people to see the treatments and prices and book by phone. It should feel calm and natural, nothing flashy, and please no dark backgrounds.",
+    "business": {
+      "name": "Tamar Spa",
+      "facts": {
+        "city": "Haifa"
+      }
+    },
+    "analysis": {
+      "businessType": "spa",
+      "alternatives": [
+        "salon",
+        "yoga"
+      ],
+      "moods": [
+        "calm",
+        "natural",
+        "elegant"
+      ],
+      "avoid": [
+        "dark-pages",
+        "loud-colour"
+      ],
+      "copyLength": "standard",
+      "sentences": [
+        [
+          "The business",
+          "A small day spa in Haifa with massages, facials and a garden.",
+          "a small day spa in Haifa"
+        ],
+        [
+          "Who it is for",
+          "Locals who want a quiet few hours; gift buyers.",
+          "a quiet garden"
+        ],
+        [
+          "What the site should do",
+          "Show treatments and prices, and get people to call to book.",
+          "book by phone"
+        ],
+        [
+          "How it should feel",
+          "Calm and natural; nothing flashy.",
+          "calm and natural, nothing flashy"
+        ],
+        [
+          "Put first",
+          "Treatments · Prices · The garden · How to book",
+          "treatments and prices"
+        ]
+      ],
+      "hero": {
+        "eyebrow": "Day spa · Haifa",
+        "headline": "A quiet afternoon in Haifa",
+        "lead": "Massages, facials and a garden to rest in."
+      },
+      "missing": [
+        "phone",
+        "address",
+        "hours"
+      ],
+      "voice": {
+        "tone": "Soft and unhurried; speaks to the guest.",
+        "person": "we",
+        "formality": "neutral",
+        "sample": "Leave the week at the gate. The garden is quiet until four.",
+        "avoid": [
+          "deal",
+          "hurry",
+          "cheap"
+        ]
+      }
+    },
+    "plan": {
+      "homePatterns": [
+        "hero.split",
+        "feature.triad",
+        "pricing.tiers",
+        "proof.testimonial-carousel",
+        "cta.banner"
+      ],
+      "heroHasImage": true,
+      "facts": {
+        "city": "Haifa"
+      }
+    },
+    "said": [
+      {
+        "id": "services",
+        "name": "Treatments"
+      },
+      {
+        "id": "prices",
+        "name": "Prices"
+      }
+    ],
+    "read": {
+      "sources": [
+        {
+          "kind": "image",
+          "ref": "garden-terrace.jpg"
+        },
+        {
+          "kind": "image",
+          "ref": "linen-towels.jpg"
+        }
+      ],
+      "palette": [
+        {
+          "hex": "#E9DFD3",
+          "share": 0.5
+        },
+        {
+          "hex": "#A3B18A",
+          "share": 0.2
+        },
+        {
+          "hex": "#4F5E46",
+          "share": 0.15
+        },
+        {
+          "hex": "#C9A27E",
+          "share": 0.1
+        }
+      ],
+      "brand": "#4F5E46",
+      "ground": "light",
+      "shape": "round",
+      "density": "airy",
+      "motion": "some",
+      "headings": "serif",
+      "moods": [
+        "calm",
+        "natural",
+        "elegant"
+      ]
+    }
+  },
+  {
+    "id": "physio",
+    "locale": "en",
+    "dir": "ltr",
+    "prompt": "Levi Physio — sports and back physiotherapy in Tel Aviv, two therapists. I need a professional, modern site: what we treat, the team, and a way to book an appointment. Patients are mostly runners and office workers.",
+    "business": {
+      "name": "Levi Physio",
+      "facts": {
+        "email": "clinic@leviphysio.co.il",
+        "city": "Tel Aviv"
+      }
+    },
+    "analysis": {
+      "businessType": "clinic",
+      "alternatives": [
+        "fitness",
+        "therapist"
+      ],
+      "moods": [
+        "professional",
+        "trustworthy",
+        "calm"
+      ],
+      "avoid": [],
+      "copyLength": "standard",
+      "sentences": [
+        [
+          "The business",
+          "A physiotherapy clinic in Tel Aviv for sports injuries and back pain, with two therapists.",
+          "sports and back physiotherapy in Tel Aviv"
+        ],
+        [
+          "Who it is for",
+          "Runners and office workers with pain.",
+          "mostly runners and office workers"
+        ],
+        [
+          "What the site should do",
+          "Explain what you treat, introduce the team, and get people to book.",
+          "a way to book an appointment"
+        ],
+        [
+          "How it should feel",
+          "Professional and modern.",
+          "professional, modern"
+        ],
+        [
+          "Put first",
+          "What we treat · The team · Book an appointment",
+          "what we treat, the team"
+        ]
+      ],
+      "hero": {
+        "eyebrow": "Physiotherapy · Tel Aviv",
+        "headline": "Back to running, sooner",
+        "lead": "Sports and back physiotherapy in Tel Aviv."
+      },
+      "missing": [
+        "phone",
+        "address",
+        "hours"
+      ],
+      "voice": {
+        "tone": "Clear and confident; plain words a patient understands.",
+        "person": "we",
+        "formality": "neutral",
+        "sample": "We find what is causing the pain, then build a plan to get you moving.",
+        "avoid": [
+          "cure",
+          "guaranteed",
+          "miracle"
+        ]
+      }
+    },
+    "plan": {
+      "homePatterns": [
+        "hero.split",
+        "feature.triad",
+        "faq.accordion",
+        "cta.banner"
+      ],
+      "heroHasImage": false,
+      "facts": {
+        "email": "x",
+        "city": "x"
+      }
+    },
+    "said": [
+      {
+        "id": "services",
+        "name": "What we treat"
+      },
+      {
+        "id": "team",
+        "name": "The team"
+      },
+      {
+        "id": "booking-request",
+        "name": "Book an appointment"
+      }
+    ],
+    "read": null
+  }
+] as const;