@useatlas/create 0.0.1

package/templates/nextjs-standalone/data/ecommerce.sql

@@ -0,0 +1,1690 @@
+-- ==========================================================================
+-- NovaMart — E-commerce DTC Brand Demo Database (PostgreSQL)
+-- ==========================================================================
+-- ~52 tables, ~480K rows. Realistic tech debt patterns:
+--   1. Abandoned/legacy tables (4 tables nobody reads)
+--   2. Schema evolution artifacts (columns that changed meaning)
+--   3. Missing/wrong constraints (logical FKs without DB constraints)
+--   4. Denormalization & duplication (reporting tables, copied columns)
+--
+-- Company: NovaMart — DTC home goods brand (bedding, kitchen, bath, outdoor)
+-- Founded 2020 (pandemic), launched marketplace 2022.
+-- Time span: 2020–2025 (pandemic boom → normalization)
+--
+-- Usage:  psql $ATLAS_DATASOURCE_URL -f data/ecommerce.sql
+-- Reset:  bun run db:reset  (nukes volume, re-seeds)
+-- ==========================================================================
+
+BEGIN;
+SELECT setseed(0.57);  -- reproducible random data (different from cybersec 0.42)
+
+-- ==========================================================================
+-- DROP (safe re-run)
+-- ==========================================================================
+DROP TABLE IF EXISTS payment_methods_backup CASCADE;
+DROP TABLE IF EXISTS legacy_analytics_events CASCADE;
+DROP TABLE IF EXISTS temp_product_import_2023 CASCADE;
+DROP TABLE IF EXISTS old_orders_v1 CASCADE;
+DROP TABLE IF EXISTS system_settings CASCADE;
+DROP TABLE IF EXISTS admin_audit_log CASCADE;
+DROP TABLE IF EXISTS admin_users CASCADE;
+DROP TABLE IF EXISTS search_queries CASCADE;
+DROP TABLE IF EXISTS cart_events CASCADE;
+DROP TABLE IF EXISTS page_views CASCADE;
+DROP TABLE IF EXISTS customer_ltv_cache CASCADE;
+DROP TABLE IF EXISTS product_performance_cache CASCADE;
+DROP TABLE IF EXISTS orders_denormalized CASCADE;
+DROP TABLE IF EXISTS monthly_revenue_summary CASCADE;
+DROP TABLE IF EXISTS daily_sales_summary CASCADE;
+DROP TABLE IF EXISTS review_helpfulness CASCADE;
+DROP TABLE IF EXISTS review_responses CASCADE;
+DROP TABLE IF EXISTS product_reviews CASCADE;
+DROP TABLE IF EXISTS utm_tracking CASCADE;
+DROP TABLE IF EXISTS email_sends CASCADE;
+DROP TABLE IF EXISTS email_campaigns CASCADE;
+DROP TABLE IF EXISTS promotion_usages CASCADE;
+DROP TABLE IF EXISTS promotions CASCADE;
+DROP TABLE IF EXISTS return_items CASCADE;
+DROP TABLE IF EXISTS returns CASCADE;
+DROP TABLE IF EXISTS shipping_carriers CASCADE;
+DROP TABLE IF EXISTS shipment_items CASCADE;
+DROP TABLE IF EXISTS shipments CASCADE;
+DROP TABLE IF EXISTS gift_card_transactions CASCADE;
+DROP TABLE IF EXISTS gift_cards CASCADE;
+DROP TABLE IF EXISTS refunds CASCADE;
+DROP TABLE IF EXISTS payments CASCADE;
+DROP TABLE IF EXISTS order_events CASCADE;
+DROP TABLE IF EXISTS order_items CASCADE;
+DROP TABLE IF EXISTS orders CASCADE;
+DROP TABLE IF EXISTS seller_performance CASCADE;
+DROP TABLE IF EXISTS seller_payouts CASCADE;
+DROP TABLE IF EXISTS seller_applications CASCADE;
+DROP TABLE IF EXISTS sellers CASCADE;
+DROP TABLE IF EXISTS inventory_levels CASCADE;
+DROP TABLE IF EXISTS product_tags CASCADE;
+DROP TABLE IF EXISTS product_images CASCADE;
+DROP TABLE IF EXISTS product_variants CASCADE;
+DROP TABLE IF EXISTS products CASCADE;
+DROP TABLE IF EXISTS categories CASCADE;
+DROP TABLE IF EXISTS warehouses CASCADE;
+DROP TABLE IF EXISTS loyalty_transactions CASCADE;
+DROP TABLE IF EXISTS loyalty_accounts CASCADE;
+DROP TABLE IF EXISTS customer_segment_assignments CASCADE;
+DROP TABLE IF EXISTS customer_segments CASCADE;
+DROP TABLE IF EXISTS customer_addresses CASCADE;
+DROP TABLE IF EXISTS customers CASCADE;
+
+-- ==========================================================================
+-- 1. SCHEMA
+-- ==========================================================================
+
+-- ---------- 1.1 Core Commerce ----------
+
+CREATE TABLE customers (
+    id              SERIAL PRIMARY KEY,
+    email           TEXT NOT NULL,
+    full_name       TEXT NOT NULL,
+    phone           TEXT,            -- TECH DEBT: original phone column
+    mobile_phone    TEXT,            -- TECH DEBT: added 2022, preferred. App uses COALESCE(mobile_phone, phone)
+    acquisition_source TEXT,         -- TECH DEBT: case-inconsistent ('Google', 'google', 'GOOGLE', 'organic', 'Organic')
+    created_at      TIMESTAMPTZ NOT NULL DEFAULT now(),
+    updated_at      TIMESTAMPTZ NOT NULL DEFAULT now(),
+    is_active       BOOLEAN NOT NULL DEFAULT true
+);
+
+CREATE TABLE customer_addresses (
+    id          SERIAL PRIMARY KEY,
+    customer_id INTEGER,             -- TECH DEBT: NO FK to customers
+    label       TEXT DEFAULT 'home',
+    street      TEXT NOT NULL,
+    city        TEXT NOT NULL,
+    state       TEXT,
+    zip         TEXT,
+    country     TEXT NOT NULL DEFAULT 'US',
+    is_default  BOOLEAN DEFAULT false,
+    created_at  TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE customer_segments (
+    id          SERIAL PRIMARY KEY,
+    name        TEXT NOT NULL UNIQUE,
+    description TEXT,
+    created_at  TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE customer_segment_assignments (
+    id           SERIAL PRIMARY KEY,
+    customer_id  INTEGER NOT NULL REFERENCES customers(id),
+    segment_id   INTEGER NOT NULL REFERENCES customer_segments(id),
+    segment_name TEXT,               -- TECH DEBT: denormalized from customer_segments.name, sometimes out of sync
+    assigned_at  TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE loyalty_accounts (
+    id           SERIAL PRIMARY KEY,
+    customer_id  INTEGER NOT NULL REFERENCES customers(id),
+    points       INTEGER NOT NULL DEFAULT 0,
+    tier         TEXT,               -- TECH DEBT: case-inconsistent ('Gold','gold','GOLD','Silver','silver')
+    enrolled_at  TIMESTAMPTZ NOT NULL DEFAULT now(),
+    updated_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE loyalty_transactions (
+    id                SERIAL PRIMARY KEY,
+    loyalty_account_id INTEGER NOT NULL REFERENCES loyalty_accounts(id),
+    type              TEXT NOT NULL,   -- 'earn', 'redeem', 'adjust', 'expire'
+    points            INTEGER NOT NULL,
+    description       TEXT,
+    order_id          INTEGER,         -- reference only, no FK
+    created_at        TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+-- ---------- 1.2 Product Catalog ----------
+
+CREATE TABLE categories (
+    id          SERIAL PRIMARY KEY,
+    name        TEXT NOT NULL,
+    parent_id   INTEGER REFERENCES categories(id),
+    slug        TEXT NOT NULL,
+    description TEXT,
+    created_at  TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE warehouses (
+    id       SERIAL PRIMARY KEY,
+    name     TEXT NOT NULL,
+    code     TEXT NOT NULL UNIQUE,
+    city     TEXT NOT NULL,
+    state    TEXT NOT NULL,
+    country  TEXT NOT NULL DEFAULT 'US',
+    is_active BOOLEAN DEFAULT true
+);
+
+CREATE TABLE products (
+    id           SERIAL PRIMARY KEY,
+    name         TEXT NOT NULL,
+    slug         TEXT NOT NULL,
+    category_id  INTEGER NOT NULL REFERENCES categories(id),
+    seller_id    INTEGER,             -- TECH DEBT: NO FK to sellers (~20% are marketplace products)
+    price        NUMERIC(10,2),       -- TECH DEBT: original, in dollars
+    price_cents  INTEGER,             -- TECH DEBT: added 2023, in cents. NULL for ~40% of products
+    description  TEXT,
+    status       TEXT NOT NULL DEFAULT 'active',
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now(),
+    updated_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE product_variants (
+    id          SERIAL PRIMARY KEY,
+    product_id  INTEGER NOT NULL REFERENCES products(id),
+    sku         TEXT NOT NULL,
+    name        TEXT NOT NULL,        -- e.g. 'Queen / White / Cotton'
+    price_cents INTEGER,
+    weight_oz   INTEGER,
+    is_active   BOOLEAN DEFAULT true,
+    created_at  TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE product_images (
+    id          SERIAL PRIMARY KEY,
+    product_id  INTEGER NOT NULL REFERENCES products(id),
+    url         TEXT NOT NULL,
+    alt_text    TEXT,
+    position    INTEGER DEFAULT 0,
+    created_at  TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE product_tags (
+    id          SERIAL PRIMARY KEY,
+    product_id  INTEGER NOT NULL REFERENCES products(id),
+    tag         TEXT NOT NULL,
+    created_at  TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE inventory_levels (
+    id           SERIAL PRIMARY KEY,
+    variant_id   INTEGER,             -- TECH DEBT: NO FK to product_variants
+    warehouse_id INTEGER NOT NULL REFERENCES warehouses(id),
+    quantity     INTEGER NOT NULL DEFAULT 0,
+    reorder_point INTEGER DEFAULT 10,
+    updated_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+-- ---------- 1.3 Marketplace ----------
+
+CREATE TABLE sellers (
+    id              SERIAL PRIMARY KEY,
+    company_name    TEXT NOT NULL,
+    contact_email   TEXT NOT NULL,
+    commission_rate NUMERIC(4,2) NOT NULL DEFAULT 15.00,
+    status          TEXT NOT NULL DEFAULT 'active',
+    joined_at       TIMESTAMPTZ NOT NULL DEFAULT now(),
+    updated_at      TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE seller_applications (
+    id              SERIAL PRIMARY KEY,
+    company_name    TEXT NOT NULL,
+    contact_email   TEXT NOT NULL,
+    status          TEXT NOT NULL DEFAULT 'pending',
+    applied_at      TIMESTAMPTZ NOT NULL DEFAULT now(),
+    reviewed_at     TIMESTAMPTZ,
+    notes           TEXT
+);
+
+CREATE TABLE seller_payouts (
+    id          SERIAL PRIMARY KEY,
+    seller_id   INTEGER NOT NULL REFERENCES sellers(id),
+    amount_cents INTEGER NOT NULL,
+    period_start DATE NOT NULL,
+    period_end   DATE NOT NULL,
+    status       TEXT NOT NULL DEFAULT 'pending',
+    paid_at      TIMESTAMPTZ,
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE seller_performance (
+    id             SERIAL PRIMARY KEY,
+    seller_id      INTEGER NOT NULL REFERENCES sellers(id),
+    month          DATE NOT NULL,
+    total_orders   INTEGER DEFAULT 0,
+    total_revenue_cents INTEGER DEFAULT 0,
+    return_rate    NUMERIC(5,2),
+    avg_rating     NUMERIC(3,2),
+    created_at     TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+-- ---------- 1.4 Orders & Transactions ----------
+
+CREATE TABLE orders (
+    id              SERIAL PRIMARY KEY,
+    customer_id     INTEGER NOT NULL REFERENCES customers(id),
+    customer_email  TEXT,             -- TECH DEBT: denormalized from customers.email
+    status          TEXT NOT NULL DEFAULT 'pending',
+    subtotal_cents  INTEGER NOT NULL,
+    shipping_cost   NUMERIC(10,2),    -- TECH DEBT: was dollars, now stores cents for orders after 2023-06. Old data NOT migrated
+    tax_cents       INTEGER DEFAULT 0,
+    total_cents     INTEGER NOT NULL,
+    shipping_address_id INTEGER,
+    promotion_id    INTEGER,
+    created_at      TIMESTAMPTZ NOT NULL DEFAULT now(),
+    updated_at      TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE order_items (
+    id                 SERIAL PRIMARY KEY,
+    order_id           INTEGER NOT NULL REFERENCES orders(id),
+    product_variant_id INTEGER,        -- TECH DEBT: NO FK to product_variants
+    product_name       TEXT NOT NULL,
+    quantity           INTEGER NOT NULL DEFAULT 1,
+    unit_price_cents   INTEGER NOT NULL,
+    total_cents        INTEGER NOT NULL,
+    created_at         TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE order_events (
+    id          SERIAL PRIMARY KEY,
+    order_id    INTEGER,               -- TECH DEBT: NO FK to orders
+    event_type  TEXT NOT NULL,         -- 'placed','confirmed','processing','shipped','delivered','canceled','returned'
+    description TEXT,
+    created_at  TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE payments (
+    id              SERIAL PRIMARY KEY,
+    order_id        INTEGER,           -- TECH DEBT: NO FK to orders. ~1.5% reference nonexistent orders (orphaned from deleted test orders)
+    method          TEXT NOT NULL,
+    status          TEXT NOT NULL DEFAULT 'pending',
+    amount_cents    INTEGER NOT NULL,
+    provider_ref    TEXT,
+    created_at      TIMESTAMPTZ NOT NULL DEFAULT now(),
+    updated_at      TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE refunds (
+    id           SERIAL PRIMARY KEY,
+    payment_id   INTEGER NOT NULL REFERENCES payments(id),
+    amount_cents INTEGER NOT NULL,
+    reason       TEXT,
+    status       TEXT NOT NULL DEFAULT 'pending',
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE gift_cards (
+    id             SERIAL PRIMARY KEY,
+    code           TEXT NOT NULL UNIQUE,
+    initial_cents  INTEGER NOT NULL,
+    balance_cents  INTEGER NOT NULL,
+    issued_to      INTEGER REFERENCES customers(id),
+    status         TEXT NOT NULL DEFAULT 'active',
+    expires_at     TIMESTAMPTZ,
+    created_at     TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE gift_card_transactions (
+    id           SERIAL PRIMARY KEY,
+    gift_card_id INTEGER NOT NULL REFERENCES gift_cards(id),
+    order_id     INTEGER,
+    amount_cents INTEGER NOT NULL,
+    type         TEXT NOT NULL,        -- 'issue', 'redeem', 'refund'
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+-- ---------- 1.5 Shipping & Fulfillment ----------
+
+CREATE TABLE shipping_carriers (
+    id          SERIAL PRIMARY KEY,
+    name        TEXT NOT NULL,
+    code        TEXT NOT NULL UNIQUE,
+    tracking_url_template TEXT,
+    is_active   BOOLEAN DEFAULT true
+);
+
+CREATE TABLE shipments (
+    id              SERIAL PRIMARY KEY,
+    order_id        INTEGER NOT NULL REFERENCES orders(id),
+    warehouse_id    INTEGER REFERENCES warehouses(id),
+    carrier         TEXT,              -- TECH DEBT: original text field ('UPS','FedEx',etc.)
+    carrier_id      INTEGER,           -- TECH DEBT: added 2024, logical FK to shipping_carriers (NO CONSTRAINT). NULL for ~60% of older shipments
+    tracking_number TEXT,
+    status          TEXT NOT NULL DEFAULT 'pending',
+    shipped_at      TIMESTAMPTZ,
+    delivered_at    TIMESTAMPTZ,
+    created_at      TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE shipment_items (
+    id           SERIAL PRIMARY KEY,
+    shipment_id  INTEGER,              -- TECH DEBT: NO FK to shipments
+    order_item_id INTEGER NOT NULL,
+    quantity     INTEGER NOT NULL DEFAULT 1
+);
+
+CREATE TABLE returns (
+    id           SERIAL PRIMARY KEY,
+    order_id     INTEGER NOT NULL REFERENCES orders(id),
+    customer_id  INTEGER NOT NULL REFERENCES customers(id),
+    reason       TEXT,                 -- TECH DEBT: case-inconsistent ('Defective','defective','DEFECTIVE','Wrong Item','wrong_item')
+    status       TEXT NOT NULL DEFAULT 'requested',
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now(),
+    resolved_at  TIMESTAMPTZ
+);
+
+CREATE TABLE return_items (
+    id              SERIAL PRIMARY KEY,
+    return_id       INTEGER NOT NULL REFERENCES returns(id),
+    order_item_id   INTEGER NOT NULL,
+    quantity        INTEGER NOT NULL DEFAULT 1,
+    condition       TEXT DEFAULT 'unopened'
+);
+
+-- ---------- 1.6 Marketing & Promotions ----------
+
+CREATE TABLE promotions (
+    id           SERIAL PRIMARY KEY,
+    code         TEXT NOT NULL,
+    name         TEXT NOT NULL,
+    type         TEXT NOT NULL,        -- 'percentage', 'fixed_amount', 'free_shipping', 'bogo'
+    value        NUMERIC(10,2),
+    min_order_cents INTEGER,
+    max_uses     INTEGER,
+    times_used   INTEGER DEFAULT 0,
+    starts_at    TIMESTAMPTZ NOT NULL,
+    ends_at      TIMESTAMPTZ,
+    is_active    BOOLEAN DEFAULT true,
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE promotion_usages (
+    id           SERIAL PRIMARY KEY,
+    promotion_id INTEGER,              -- TECH DEBT: NO FK to promotions
+    order_id     INTEGER,              -- TECH DEBT: NO FK to orders
+    customer_id  INTEGER NOT NULL REFERENCES customers(id),
+    discount_cents INTEGER NOT NULL,
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE email_campaigns (
+    id           SERIAL PRIMARY KEY,
+    name         TEXT NOT NULL,
+    subject      TEXT NOT NULL,
+    type         TEXT NOT NULL,        -- 'promotional','transactional','retention','winback'
+    status       TEXT NOT NULL DEFAULT 'draft',
+    sent_at      TIMESTAMPTZ,
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE email_sends (
+    id           SERIAL PRIMARY KEY,
+    campaign_id  INTEGER NOT NULL REFERENCES email_campaigns(id),
+    customer_id  INTEGER NOT NULL REFERENCES customers(id),
+    status       TEXT NOT NULL DEFAULT 'sent',
+    opened_at    TIMESTAMPTZ,
+    clicked_at   TIMESTAMPTZ,
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE utm_tracking (
+    id           SERIAL PRIMARY KEY,
+    customer_id  INTEGER,              -- TECH DEBT: NO FK to customers
+    utm_source   TEXT,
+    utm_medium   TEXT,
+    utm_campaign TEXT,
+    utm_content  TEXT,
+    landing_page TEXT,
+    order_id     INTEGER,              -- reference only
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+-- ---------- 1.7 Reviews ----------
+
+CREATE TABLE product_reviews (
+    id              SERIAL PRIMARY KEY,
+    product_id      INTEGER NOT NULL REFERENCES products(id),
+    customer_id     INTEGER NOT NULL REFERENCES customers(id),
+    rating          INTEGER NOT NULL,           -- TECH DEBT: original INTEGER 1-5
+    rating_decimal  NUMERIC(3,1),               -- TECH DEBT: added 2024, NULL for ~70% of older reviews
+    title           TEXT,
+    body            TEXT,
+    is_verified     BOOLEAN DEFAULT false,
+    created_at      TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE review_responses (
+    id          SERIAL PRIMARY KEY,
+    review_id   INTEGER NOT NULL REFERENCES product_reviews(id),
+    responder   TEXT NOT NULL,         -- 'NovaMart Team' or seller name
+    body        TEXT NOT NULL,
+    created_at  TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE review_helpfulness (
+    id          SERIAL PRIMARY KEY,
+    review_id   INTEGER,               -- TECH DEBT: NO FK to product_reviews
+    customer_id INTEGER,               -- TECH DEBT: NO FK to customers
+    helpful     BOOLEAN NOT NULL,
+    created_at  TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+-- ---------- 1.8 Reporting / Denormalized ----------
+
+CREATE TABLE daily_sales_summary (
+    id              SERIAL PRIMARY KEY,
+    sale_date       DATE NOT NULL,
+    total_orders    INTEGER DEFAULT 0,
+    total_revenue_cents INTEGER DEFAULT 0,
+    total_items     INTEGER DEFAULT 0,
+    avg_order_value_cents INTEGER DEFAULT 0,
+    return_count    INTEGER DEFAULT 0
+);
+
+CREATE TABLE monthly_revenue_summary (
+    id              SERIAL PRIMARY KEY,
+    month           DATE NOT NULL,
+    revenue_cents   INTEGER DEFAULT 0,
+    order_count     INTEGER DEFAULT 0,
+    new_customers   INTEGER DEFAULT 0,
+    returning_customers INTEGER DEFAULT 0,
+    avg_order_value_cents INTEGER DEFAULT 0
+);
+
+CREATE TABLE orders_denormalized (
+    id                  SERIAL PRIMARY KEY,
+    order_id            INTEGER,
+    customer_id         INTEGER,
+    customer_name       TEXT,
+    customer_email      TEXT,
+    order_status        TEXT,
+    total_cents         INTEGER,
+    item_count          INTEGER,
+    first_item_name     TEXT,
+    shipping_city       TEXT,
+    shipping_state      TEXT,
+    created_at          TIMESTAMPTZ
+);
+
+CREATE TABLE product_performance_cache (
+    id                  SERIAL PRIMARY KEY,
+    product_id          INTEGER,
+    product_name        TEXT,
+    category_name       TEXT,
+    total_sold          INTEGER DEFAULT 0,
+    total_revenue_cents INTEGER DEFAULT 0,
+    avg_rating          NUMERIC(3,2),
+    review_count        INTEGER DEFAULT 0,
+    return_rate         NUMERIC(5,2),
+    calculated_at       TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE customer_ltv_cache (
+    id                  SERIAL PRIMARY KEY,
+    customer_id         INTEGER,
+    total_orders        INTEGER DEFAULT 0,
+    total_spent_cents   INTEGER DEFAULT 0,
+    first_order_at      TIMESTAMPTZ,
+    last_order_at       TIMESTAMPTZ,
+    avg_order_value_cents INTEGER DEFAULT 0,
+    predicted_ltv_cents INTEGER,
+    segment             TEXT,
+    calculated_at       TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+-- ---------- 1.9 Site Analytics ----------
+
+CREATE TABLE page_views (
+    id           SERIAL PRIMARY KEY,
+    customer_id  INTEGER,              -- TECH DEBT: NO FK to customers (nullable for anonymous)
+    session_id   TEXT,
+    page_url     TEXT NOT NULL,
+    referrer     TEXT,
+    device_type  TEXT,
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE cart_events (
+    id           SERIAL PRIMARY KEY,
+    customer_id  INTEGER,              -- TECH DEBT: NO FK to customers
+    session_id   TEXT,
+    event_type   TEXT NOT NULL,        -- 'add', 'remove', 'update_qty', 'abandon'
+    product_id   INTEGER,
+    variant_id   INTEGER,
+    quantity     INTEGER,
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE search_queries (
+    id           SERIAL PRIMARY KEY,
+    customer_id  INTEGER,
+    session_id   TEXT,
+    query        TEXT NOT NULL,
+    results_count INTEGER,
+    clicked_product_id INTEGER,
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+-- ---------- 1.10 Internal / Ops ----------
+
+CREATE TABLE admin_users (
+    id          SERIAL PRIMARY KEY,
+    email       TEXT NOT NULL UNIQUE,
+    full_name   TEXT NOT NULL,
+    role        TEXT NOT NULL DEFAULT 'support',
+    is_active   BOOLEAN DEFAULT true,
+    created_at  TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE admin_audit_log (
+    id           SERIAL PRIMARY KEY,
+    admin_user_id INTEGER NOT NULL REFERENCES admin_users(id),
+    action       TEXT NOT NULL,
+    resource_type TEXT,
+    resource_id  TEXT,
+    details      TEXT,
+    ip_address   TEXT,
+    created_at   TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+CREATE TABLE system_settings (
+    id          SERIAL PRIMARY KEY,
+    key         TEXT NOT NULL UNIQUE,
+    value       TEXT NOT NULL,
+    updated_at  TIMESTAMPTZ NOT NULL DEFAULT now()
+);
+
+-- ---------- 1.11 Legacy & Abandoned ----------
+
+CREATE TABLE old_orders_v1 (
+    id              SERIAL PRIMARY KEY,
+    cust_email      TEXT,              -- different name than customer_id
+    order_total     NUMERIC(10,2),     -- different: dollars, not cents
+    order_status    TEXT,              -- different values than current orders.status
+    item_list       TEXT,              -- CSV of items in a single text field
+    placed_date     TIMESTAMPTZ,       -- different name than created_at
+    shipped_date    TIMESTAMPTZ
+);
+
+CREATE TABLE temp_product_import_2023 (
+    id              SERIAL PRIMARY KEY,
+    import_name     TEXT,
+    import_sku      TEXT,
+    import_price    TEXT,              -- stored as text, not numeric
+    import_category TEXT,
+    raw_csv_line    TEXT,
+    imported_at     TIMESTAMPTZ DEFAULT '2023-09-15'::timestamptz
+);
+
+CREATE TABLE legacy_analytics_events (
+    id              SERIAL PRIMARY KEY,
+    event_name      TEXT,              -- different from page_views/cart_events structure
+    event_data      TEXT,              -- JSON-as-text blob
+    user_ref        TEXT,              -- string user reference, not integer FK
+    page_url        TEXT,
+    timestamp       TIMESTAMPTZ        -- different column name than created_at
+);
+
+CREATE TABLE payment_methods_backup (
+    id              SERIAL PRIMARY KEY,
+    cust_id         INTEGER,           -- old column name, doesn't match customers.id range
+    card_type       TEXT,              -- 'visa','mastercard','amex' — different from payments.method
+    last_four       TEXT,
+    exp_month       INTEGER,
+    exp_year        INTEGER,
+    is_primary      BOOLEAN DEFAULT false,
+    created_date    TIMESTAMPTZ        -- different name than created_at
+);
+
+
+-- ==========================================================================
+-- 2. INDEXES
+-- ==========================================================================
+
+CREATE INDEX idx_customers_email ON customers(email);
+CREATE INDEX idx_customers_created ON customers(created_at);
+CREATE INDEX idx_customer_addresses_customer ON customer_addresses(customer_id);
+CREATE INDEX idx_customer_segment_assignments_customer ON customer_segment_assignments(customer_id);
+CREATE INDEX idx_loyalty_accounts_customer ON loyalty_accounts(customer_id);
+CREATE INDEX idx_loyalty_transactions_account ON loyalty_transactions(loyalty_account_id);
+CREATE INDEX idx_products_category ON products(category_id);
+CREATE INDEX idx_products_seller ON products(seller_id);
+CREATE INDEX idx_product_variants_product ON product_variants(product_id);
+CREATE INDEX idx_inventory_levels_variant ON inventory_levels(variant_id);
+CREATE INDEX idx_orders_customer ON orders(customer_id);
+CREATE INDEX idx_orders_created ON orders(created_at);
+CREATE INDEX idx_orders_status ON orders(status);
+CREATE INDEX idx_order_items_order ON order_items(order_id);
+CREATE INDEX idx_order_events_order ON order_events(order_id);
+CREATE INDEX idx_order_events_created ON order_events(created_at);
+CREATE INDEX idx_payments_order ON payments(order_id);
+CREATE INDEX idx_shipments_order ON shipments(order_id);
+CREATE INDEX idx_shipment_items_shipment ON shipment_items(shipment_id);
+CREATE INDEX idx_returns_order ON returns(order_id);
+CREATE INDEX idx_promotions_code ON promotions(code);
+CREATE INDEX idx_email_sends_campaign ON email_sends(campaign_id);
+CREATE INDEX idx_email_sends_customer ON email_sends(customer_id);
+CREATE INDEX idx_utm_tracking_customer ON utm_tracking(customer_id);
+CREATE INDEX idx_product_reviews_product ON product_reviews(product_id);
+CREATE INDEX idx_review_helpfulness_review ON review_helpfulness(review_id);
+CREATE INDEX idx_page_views_customer ON page_views(customer_id);
+CREATE INDEX idx_page_views_created ON page_views(created_at);
+CREATE INDEX idx_cart_events_customer ON cart_events(customer_id);
+CREATE INDEX idx_search_queries_created ON search_queries(created_at);
+CREATE INDEX idx_admin_audit_log_admin ON admin_audit_log(admin_user_id);
+CREATE INDEX idx_admin_audit_log_created ON admin_audit_log(created_at);
+CREATE INDEX idx_orders_denormalized_order ON orders_denormalized(order_id);
+CREATE INDEX idx_orders_denormalized_created ON orders_denormalized(created_at);
+
+
+-- ==========================================================================
+-- 3. REFERENCE DATA
+-- ==========================================================================
+
+-- ---------- Categories (25, hierarchical) ----------
+INSERT INTO categories (name, parent_id, slug, description) VALUES
+    ('Bedding',     NULL, 'bedding',     'Sheets, duvets, pillows, mattress toppers'),
+    ('Kitchen',     NULL, 'kitchen',     'Cookware, utensils, storage, appliances'),
+    ('Bath',        NULL, 'bath',        'Towels, shower curtains, bath accessories'),
+    ('Outdoor',     NULL, 'outdoor',     'Patio furniture, planters, outdoor decor'),
+    ('Home Decor',  NULL, 'home-decor',  'Candles, art, mirrors, rugs');
+
+INSERT INTO categories (name, parent_id, slug, description) VALUES
+    ('Sheets',           1, 'bedding-sheets',          'Flat sheets, fitted sheets, sheet sets'),
+    ('Duvets & Covers',  1, 'bedding-duvets',          'Duvet inserts and covers'),
+    ('Pillows',          1, 'bedding-pillows',          'Sleeping pillows and shams'),
+    ('Mattress Toppers', 1, 'bedding-toppers',          'Memory foam and down toppers'),
+    ('Cookware',         2, 'kitchen-cookware',         'Pots, pans, skillets'),
+    ('Utensils',         2, 'kitchen-utensils',         'Spatulas, tongs, whisks'),
+    ('Storage',          2, 'kitchen-storage',          'Containers, organizers, pantry'),
+    ('Small Appliances', 2, 'kitchen-appliances',       'Blenders, toasters, coffee makers'),
+    ('Towels',           3, 'bath-towels',              'Bath towels, hand towels, washcloths'),
+    ('Shower',           3, 'bath-shower',              'Curtains, caddies, mats'),
+    ('Accessories',      3, 'bath-accessories',         'Soap dispensers, mirrors, organizers'),
+    ('Patio Furniture',  4, 'outdoor-patio',            'Tables, chairs, loungers'),
+    ('Planters',         4, 'outdoor-planters',         'Pots, window boxes, stands'),
+    ('Outdoor Decor',    4, 'outdoor-decor',            'Lights, rugs, cushions'),
+    ('Candles',          5, 'decor-candles',            'Scented, decorative, candle holders'),
+    ('Wall Art',         5, 'decor-wall-art',           'Prints, frames, tapestries'),
+    ('Rugs',             5, 'decor-rugs',               'Area rugs, runners, mats'),
+    ('Mirrors',          5, 'decor-mirrors',            'Wall mirrors, floor mirrors, vanity'),
+    ('Throws & Blankets',1, 'bedding-throws',           'Throw blankets and weighted blankets'),
+    ('Knife Sets',       2, 'kitchen-knives',           'Chef knives, knife blocks, sharpeners');
+
+-- ---------- Warehouses (5) ----------
+INSERT INTO warehouses (name, code, city, state, country) VALUES
+    ('East Coast Hub',      'EC1', 'Edison',       'NJ', 'US'),
+    ('West Coast Hub',      'WC1', 'Ontario',      'CA', 'US'),
+    ('Central Warehouse',   'CW1', 'Louisville',   'KY', 'US'),
+    ('Southeast Fulfillment','SE1', 'Atlanta',     'GA', 'US'),
+    ('Pacific Northwest',   'PNW', 'Portland',     'OR', 'US');
+
+-- ---------- Shipping Carriers (8) ----------
+INSERT INTO shipping_carriers (name, code, tracking_url_template, is_active) VALUES
+    ('UPS',              'UPS',   'https://www.ups.com/track?tracknum={tracking}',    true),
+    ('FedEx',            'FEDEX', 'https://www.fedex.com/fedextrack/?tracknumbers={tracking}', true),
+    ('USPS',             'USPS',  'https://tools.usps.com/go/TrackConfirmAction?tLabels={tracking}', true),
+    ('DHL',              'DHL',   'https://www.dhl.com/us-en/home/tracking.html?tracking-id={tracking}', true),
+    ('OnTrac',           'ONTRC', 'https://www.ontrac.com/tracking.asp?tracking={tracking}', true),
+    ('Amazon Logistics', 'AMZL',  NULL, true),
+    ('LaserShip',        'LASER', NULL, true),
+    ('Veho',             'VEHO',  NULL, false);
+
+-- ---------- Customer Segments (10) ----------
+INSERT INTO customer_segments (name, description) VALUES
+    ('VIP',          'Top spenders, >$1000 lifetime value'),
+    ('Regular',      'Active customers with 3+ orders'),
+    ('New',          'First order within last 90 days'),
+    ('At-Risk',      'No orders in last 180 days'),
+    ('Churned',      'No orders in last 365 days'),
+    ('High-Value',   'Average order value >$150'),
+    ('Bargain',      'Primarily uses promo codes'),
+    ('Marketplace',  'Primarily buys from marketplace sellers'),
+    ('Loyal',        'Enrolled in loyalty program, active'),
+    ('Dormant',      'Has account but never ordered');
+
+
+-- ==========================================================================
+-- 4. CORE ENTITY DATA
+-- ==========================================================================
+
+-- ---------- Customers (8,000) ----------
+INSERT INTO customers (email, full_name, phone, mobile_phone, acquisition_source, created_at, is_active)
+SELECT
+    lower(first) || '.' || lower(last) || floor(random() * 1000)::int || '@' ||
+        (ARRAY['gmail.com','yahoo.com','outlook.com','icloud.com','hotmail.com','protonmail.com','aol.com','mail.com'])[1 + floor(random() * 8)::int],
+    first || ' ' || last,
+    -- TECH DEBT: phone is original column, always populated
+    '(' || (200 + floor(random() * 800)::int) || ') ' || lpad(floor(random() * 1000)::int::text, 3, '0') || '-' || lpad(floor(random() * 10000)::int::text, 4, '0'),
+    -- TECH DEBT: mobile_phone added 2022, NULL for ~15% of all customers (~79% are post-2022)
+    CASE WHEN created_ts > '2022-01-01'::timestamptz OR random() < 0.3
+        THEN '+1' || (200 + floor(random() * 800)::int) || lpad(floor(random() * 10000000)::int::text, 7, '0')
+        ELSE NULL
+    END,
+    -- TECH DEBT: case-inconsistent acquisition_source
+    (ARRAY[
+        'Google','Google','Google','google','GOOGLE',
+        'Facebook','Facebook','facebook',
+        'Instagram','instagram',
+        'Organic','organic','ORGANIC',
+        'Referral','referral',
+        'Email','email',
+        'TikTok','tiktok',
+        'Direct','direct'
+    ])[1 + floor(random() * 21)::int],
+    created_ts,
+    CASE WHEN random() < 0.92 THEN true ELSE false END
+FROM (
+    SELECT
+        g,
+        (ARRAY['Emma','Liam','Olivia','Noah','Ava','William','Sophia','James','Isabella','Oliver',
+               'Mia','Benjamin','Charlotte','Elijah','Amelia','Lucas','Harper','Mason','Evelyn','Logan',
+               'Luna','Alexander','Ella','Daniel','Chloe','Henry','Penelope','Sebastian','Layla','Jack',
+               'Riley','Aiden','Zoey','Owen','Nora','Samuel','Lily','Jacob','Eleanor','David'])[1 + floor(random() * 40)::int] AS first,
+        (ARRAY['Smith','Johnson','Williams','Brown','Jones','Garcia','Miller','Davis','Rodriguez','Martinez',
+               'Hernandez','Lopez','Gonzalez','Wilson','Anderson','Thomas','Taylor','Moore','Jackson','Martin',
+               'Lee','Perez','Thompson','White','Harris','Sanchez','Clark','Ramirez','Lewis','Robinson',
+               'Walker','Young','Allen','King','Wright','Scott','Torres','Nguyen','Hill','Flores'])[1 + floor(random() * 40)::int] AS last,
+        -- Pandemic-era founding: more customers in 2020-2021
+        '2020-01-15'::timestamptz + (power(random(), 0.6) * interval '1825 days') AS created_ts
+    FROM generate_series(1, 8000) AS g
+) AS src;
+
+-- ---------- Customer Addresses (12,000) ----------
+INSERT INTO customer_addresses (customer_id, label, street, city, state, zip, country, is_default, created_at)
+SELECT
+    -- TECH DEBT: ~2% reference nonexistent customer IDs
+    CASE
+        WHEN g <= 11760 THEN 1 + floor(random() * 8000)::int
+        ELSE 8001 + floor(random() * 500)::int
+    END,
+    (ARRAY['home','home','home','work','work','other'])[1 + floor(random() * 6)::int],
+    floor(random() * 9999 + 1)::int || ' ' ||
+        (ARRAY['Oak','Maple','Cedar','Pine','Elm','Willow','Birch','Walnut','Main','Park',
+               'Lake','River','Hill','Meadow','Spring','Valley','Sunset','Harbor','Forest','Garden'])[1 + floor(random() * 20)::int]
+        || ' ' ||
+        (ARRAY['St','Ave','Blvd','Dr','Ln','Way','Ct','Pl','Rd','Cir'])[1 + floor(random() * 10)::int],
+    (ARRAY['New York','Los Angeles','Chicago','Houston','Phoenix','Philadelphia','San Antonio','San Diego',
+           'Dallas','Austin','Jacksonville','San Francisco','Columbus','Charlotte','Indianapolis',
+           'Seattle','Denver','Nashville','Portland','Las Vegas'])[1 + floor(random() * 20)::int],
+    (ARRAY['NY','CA','IL','TX','AZ','PA','TX','CA','TX','TX','FL','CA','OH','NC','IN',
+           'WA','CO','TN','OR','NV'])[1 + floor(random() * 20)::int],
+    lpad(floor(random() * 90000 + 10000)::int::text, 5, '0'),
+    'US',
+    CASE WHEN g % 3 = 0 THEN true ELSE false END,
+    '2020-01-15'::timestamptz + (random() * interval '1825 days')
+FROM generate_series(1, 12000) AS g;
+
+-- ---------- Customer Segment Assignments (9,000) ----------
+INSERT INTO customer_segment_assignments (customer_id, segment_id, segment_name, assigned_at)
+SELECT
+    1 + floor(random() * 8000)::int,
+    seg_id,
+    -- TECH DEBT: segment_name denormalized, ~12% out of sync with customer_segments.name
+    CASE
+        WHEN random() < 0.12 THEN (ARRAY['vip','VIP Customer','regular_customer','new_user','at-risk','high_value','bargain_hunter'])[1 + floor(random() * 7)::int]
+        ELSE (SELECT name FROM customer_segments WHERE id = seg_id)
+    END,
+    '2020-06-01'::timestamptz + (random() * interval '1700 days')
+FROM (
+    SELECT g, 1 + floor(random() * 10)::int AS seg_id
+    FROM generate_series(1, 9000) AS g
+) AS src;
+
+-- ---------- Loyalty Accounts (5,500) ----------
+INSERT INTO loyalty_accounts (customer_id, points, tier, enrolled_at, updated_at)
+SELECT
+    1 + floor(random() * 8000)::int,
+    floor(random() * 5000)::int,
+    -- TECH DEBT: tier with case-inconsistent values
+    (ARRAY[
+        'Bronze','Bronze','Bronze','Bronze',
+        'Silver','Silver','Silver','silver','SILVER',
+        'Gold','Gold','gold','GOLD',
+        'Platinum','Platinum'
+    ])[1 + floor(random() * 15)::int],
+    enrolled_ts,
+    enrolled_ts + (random() * interval '365 days')
+FROM (
+    SELECT g, '2020-06-01'::timestamptz + (random() * interval '1700 days') AS enrolled_ts
+    FROM generate_series(1, 5500) AS g
+) AS src;
+
+-- ---------- Loyalty Transactions (18,000) ----------
+INSERT INTO loyalty_transactions (loyalty_account_id, type, points, description, order_id, created_at)
+SELECT
+    1 + floor(random() * 5500)::int,
+    txn_type,
+    CASE txn_type
+        WHEN 'earn'   THEN floor(random() * 200 + 10)::int
+        WHEN 'redeem' THEN -floor(random() * 500 + 50)::int
+        WHEN 'adjust' THEN floor(random() * 100 - 50)::int
+        WHEN 'expire' THEN -floor(random() * 300 + 100)::int
+    END,
+    CASE txn_type
+        WHEN 'earn'   THEN 'Points earned from order'
+        WHEN 'redeem' THEN 'Points redeemed for discount'
+        WHEN 'adjust' THEN 'Manual adjustment by admin'
+        WHEN 'expire' THEN 'Points expired (12-month policy)'
+    END,
+    CASE WHEN txn_type IN ('earn','redeem') THEN 1 + floor(random() * 25000)::int ELSE NULL END,
+    '2020-09-01'::timestamptz + (power(random(), 0.5) * interval '1700 days')
+FROM (
+    SELECT g,
+        (ARRAY['earn','earn','earn','earn','earn','earn','redeem','redeem','redeem','adjust','expire'])[1 + floor(random() * 11)::int] AS txn_type
+    FROM generate_series(1, 18000) AS g
+) AS src;
+
+
+-- ==========================================================================
+-- 5. PRODUCT DATA
+-- ==========================================================================
+
+-- ---------- Products (800) ----------
+INSERT INTO products (name, slug, category_id, seller_id, price, price_cents, description, status, created_at)
+SELECT
+    product_name,
+    lower(replace(replace(product_name, ' ', '-'), '''', '')) || '-' || g,
+    1 + floor(random() * 25)::int,
+    -- ~20% are marketplace products (seller_id set), TECH DEBT: no FK
+    CASE WHEN random() < 0.20 THEN 1 + floor(random() * 80)::int ELSE NULL END,
+    price_val,
+    -- TECH DEBT: price_cents added 2023, NULL for ~40% of older products
+    CASE
+        WHEN created_ts > '2023-01-01'::timestamptz THEN (price_val * 100)::int
+        WHEN random() < 0.3 THEN (price_val * 100)::int
+        ELSE NULL
+    END,
+    'Premium quality ' || lower(product_name) || ' for your home. Made with sustainable materials.',
+    (ARRAY['active','active','active','active','active','active','active','discontinued','draft'])[1 + floor(random() * 9)::int],
+    created_ts
+FROM (
+    SELECT
+        g,
+        (ARRAY['Egyptian Cotton Sheet Set','Bamboo Pillowcase','Memory Foam Pillow','Linen Duvet Cover',
+               'Waffle Weave Blanket','Down Alternative Comforter','Silk Pillowcase','Percale Sheet Set',
+               'Cast Iron Skillet','Nonstick Pan Set','Chef Knife','Cutting Board Set',
+               'Turkish Bath Towel','Waffle Bath Robe','Shower Caddy','Bath Mat Set',
+               'Patio Lounge Chair','Outdoor Planter','Solar String Lights','Ceramic Vase',
+               'Soy Candle Set','Wall Print','Area Rug','Throw Pillow',
+               'Weighted Blanket','Mattress Topper','Knife Block Set','Spice Rack',
+               'Hand Towel Set','Vanity Mirror','Outdoor Cushion','Table Runner'])[1 + floor(random() * 32)::int]
+            || ' ' ||
+            (ARRAY['Classic','Premium','Luxe','Essential','Heritage','Modern','Artisan','Coastal'])[1 + floor(random() * 8)::int]
+        AS product_name,
+        round((19.99 + random() * 280)::numeric, 2) AS price_val,
+        '2020-01-15'::timestamptz + (power(random(), 0.7) * interval '1825 days') AS created_ts
+    FROM generate_series(1, 800) AS g
+) AS src;
+
+-- ---------- Product Variants (3,200) ----------
+INSERT INTO product_variants (product_id, sku, name, price_cents, weight_oz, is_active, created_at)
+SELECT
+    product_id,
+    'NVM-' || lpad(product_id::text, 4, '0') || '-' || lpad(g::text, 3, '0'),
+    size_val || ' / ' || color_val,
+    (2999 + floor(random() * 20000))::int,
+    (8 + floor(random() * 120))::int,
+    CASE WHEN random() < 0.9 THEN true ELSE false END,
+    '2020-02-01'::timestamptz + (random() * interval '1800 days')
+FROM (
+    SELECT
+        g,
+        ((g - 1) / 4) + 1 AS product_id,
+        (ARRAY['Twin','Full','Queen','King','One Size','Small','Medium','Large'])[1 + floor(random() * 8)::int] AS size_val,
+        (ARRAY['White','Ivory','Gray','Navy','Sage','Blush','Charcoal','Sand','Ocean','Terracotta'])[1 + floor(random() * 10)::int] AS color_val
+    FROM generate_series(1, 3200) AS g
+) AS src;
+
+-- ---------- Product Images (4,000) ----------
+INSERT INTO product_images (product_id, url, alt_text, position, created_at)
+SELECT
+    1 + floor(random() * 800)::int,
+    'https://cdn.novamart.com/products/' || md5(random()::text) || '.jpg',
+    'Product image',
+    (g % 5),
+    '2020-02-01'::timestamptz + (random() * interval '1800 days')
+FROM generate_series(1, 4000) AS g;
+
+-- ---------- Product Tags (2,500) ----------
+INSERT INTO product_tags (product_id, tag, created_at)
+SELECT
+    1 + floor(random() * 800)::int,
+    (ARRAY['organic','sustainable','bestseller','new-arrival','sale','eco-friendly','handmade',
+           'luxury','trending','limited-edition','bundle','gift-idea','seasonal','clearance','exclusive'])[1 + floor(random() * 15)::int],
+    '2020-03-01'::timestamptz + (random() * interval '1800 days')
+FROM generate_series(1, 2500) AS g;
+
+-- ---------- Inventory Levels (3,200) ----------
+INSERT INTO inventory_levels (variant_id, warehouse_id, quantity, reorder_point, updated_at)
+SELECT
+    g,   -- TECH DEBT: no FK to product_variants
+    1 + floor(random() * 5)::int,
+    floor(random() * 200)::int,
+    (ARRAY[5, 10, 15, 20, 25])[1 + floor(random() * 5)::int],
+    now() - (random() * interval '30 days')
+FROM generate_series(1, 3200) AS g;
+
+
+-- ==========================================================================
+-- 6. MARKETPLACE DATA
+-- ==========================================================================
+
+-- ---------- Sellers (80) ----------
+INSERT INTO sellers (company_name, contact_email, commission_rate, status, joined_at)
+SELECT
+    seller_name || ' ' || seller_suffix,
+    lower(seller_name) || '@' || lower(seller_suffix) || '.com',
+    (ARRAY[12.00, 15.00, 15.00, 15.00, 18.00, 20.00])[1 + floor(random() * 6)::int],
+    (ARRAY['active','active','active','active','active','active','suspended','pending'])[1 + floor(random() * 8)::int],
+    '2022-01-01'::timestamptz + (random() * interval '1095 days')
+FROM (
+    SELECT
+        g,
+        (ARRAY['Artisan','Heritage','Pacific','Summit','Golden','Nordic','Urban','Coastal',
+               'Evergreen','Sunset','Harvest','Alpine','Terra','Atlas','Bloom'])[((g-1) % 15) + 1] AS seller_name,
+        (ARRAY['Home Co','Living','Goods','Craft','Designs','Supply'])[((g-1) / 15) + 1] AS seller_suffix
+    FROM generate_series(1, 80) AS g
+) AS src;
+
+-- ---------- Seller Applications (120) ----------
+INSERT INTO seller_applications (company_name, contact_email, status, applied_at, reviewed_at, notes)
+SELECT
+    'Applicant Store ' || g,
+    'apply' || g || '@seller-app.com',
+    (ARRAY['approved','approved','approved','rejected','rejected','pending','pending','pending'])[1 + floor(random() * 8)::int],
+    applied_ts,
+    CASE WHEN random() < 0.7 THEN applied_ts + (random() * interval '14 days') ELSE NULL END,
+    CASE WHEN random() < 0.3 THEN 'Reviewed by marketplace ops team' ELSE NULL END
+FROM (
+    SELECT g, '2022-01-01'::timestamptz + (random() * interval '1095 days') AS applied_ts
+    FROM generate_series(1, 120) AS g
+) AS src;
+
+
+-- ==========================================================================
+-- 7. ORDER & TRANSACTION DATA
+-- ==========================================================================
+
+-- ---------- Orders (25,000) ----------
+-- Pandemic growth curve: 2020 ~2K, 2021 ~6K peak, 2022-2025 normalization
+INSERT INTO orders (customer_id, customer_email, status, subtotal_cents, shipping_cost, tax_cents, total_cents, shipping_address_id, promotion_id, created_at)
+SELECT
+    cust_id,
+    -- TECH DEBT: denormalized customer_email
+    (SELECT email FROM customers WHERE id = cust_id),
+    (ARRAY['delivered','delivered','delivered','delivered','delivered','delivered',
+           'shipped','shipped','processing','confirmed','pending','canceled','returned'])[1 + floor(random() * 13)::int],
+    subtotal,
+    -- TECH DEBT: shipping_cost in dollars pre-2023-06, cents after. Old data NOT migrated
+    CASE
+        WHEN order_ts < '2023-06-01'::timestamptz THEN round((random() * 15 + 5)::numeric, 2)
+        ELSE round((random() * 1500 + 500)::numeric, 2)  -- cents (5.00-20.00 in cents = 500-2000)
+    END,
+    floor(subtotal * 0.08)::int,
+    subtotal + floor(subtotal * 0.08)::int + floor(random() * 1500 + 500)::int,  -- TECH DEBT: shipping component is independent of shipping_cost column (totals don't reconcile)
+    CASE WHEN random() < 0.8 THEN 1 + floor(random() * 12000)::int ELSE NULL END,
+    CASE WHEN random() < 0.15 THEN 1 + floor(random() * 200)::int ELSE NULL END,
+    order_ts
+FROM (
+    SELECT
+        g,
+        1 + floor(random() * 8000)::int AS cust_id,
+        (3000 + floor(random() * 25000))::int AS subtotal,
+        -- Pandemic growth curve
+        CASE
+            WHEN g <= 2000  THEN '2020-03-01'::timestamptz + (random() * interval '305 days')
+            WHEN g <= 8000  THEN '2021-01-01'::timestamptz + (random() * interval '365 days')
+            WHEN g <= 13000 THEN '2022-01-01'::timestamptz + (random() * interval '365 days')
+            WHEN g <= 18000 THEN '2023-01-01'::timestamptz + (random() * interval '365 days')
+            WHEN g <= 22500 THEN '2024-01-01'::timestamptz + (random() * interval '365 days')
+            ELSE                 '2025-01-01'::timestamptz + (random() * interval '56 days')
+        END AS order_ts
+    FROM generate_series(1, 25000) AS g
+) AS src;
+
+-- ---------- Order Items (55,000) ----------
+INSERT INTO order_items (order_id, product_variant_id, product_name, quantity, unit_price_cents, total_cents, created_at)
+SELECT
+    order_id,
+    -- TECH DEBT: no FK to product_variants
+    1 + floor(random() * 3200)::int,
+    (ARRAY['Egyptian Cotton Sheet Set','Bamboo Pillowcase','Memory Foam Pillow','Linen Duvet Cover',
+           'Cast Iron Skillet','Nonstick Pan Set','Turkish Bath Towel','Waffle Bath Robe',
+           'Patio Lounge Chair','Soy Candle Set','Area Rug','Throw Pillow',
+           'Weighted Blanket','Mattress Topper','Chef Knife','Cutting Board Set',
+           'Solar String Lights','Ceramic Vase','Wall Print','Hand Towel Set'])[1 + floor(random() * 20)::int],
+    qty,
+    unit_price,
+    unit_price * qty,
+    '2020-03-01'::timestamptz + (power(g::float / 55000, 1.0) * interval '1795 days')
+FROM (
+    SELECT
+        g,
+        1 + floor(random() * 25000)::int AS order_id,
+        (ARRAY[1,1,1,1,1,1,2,2,3])[1 + floor(random() * 9)::int] AS qty,
+        (1999 + floor(random() * 15000))::int AS unit_price
+    FROM generate_series(1, 55000) AS g
+) AS src;
+
+-- ---------- Order Events (60,000) ----------
+INSERT INTO order_events (order_id, event_type, description, created_at)
+SELECT
+    -- TECH DEBT: no FK to orders
+    1 + floor(random() * 25000)::int,
+    (ARRAY['placed','placed','confirmed','confirmed','processing','processing',
+           'shipped','shipped','shipped','delivered','delivered','delivered',
+           'canceled','returned'])[1 + floor(random() * 14)::int],
+    (ARRAY['Order placed by customer','Payment confirmed','Order sent to fulfillment',
+           'Shipped via carrier','Out for delivery','Delivered to customer',
+           'Canceled by customer','Return initiated','Refund processed'])[1 + floor(random() * 9)::int],
+    '2020-03-01'::timestamptz + (power(g::float / 60000, 1.0) * interval '1795 days')
+FROM generate_series(1, 60000) AS g;
+
+-- ---------- Payments (26,000) ----------
+INSERT INTO payments (order_id, method, status, amount_cents, provider_ref, created_at)
+SELECT
+    -- TECH DEBT: ~1.5% reference nonexistent orders (orphaned from deleted test orders)
+    CASE
+        WHEN g <= 25610 THEN 1 + floor(random() * 25000)::int
+        ELSE 25001 + floor(random() * 500)::int
+    END,
+    (ARRAY['credit_card','credit_card','credit_card','credit_card','debit_card','debit_card',
+           'paypal','paypal','apple_pay','google_pay','gift_card','klarna'])[1 + floor(random() * 12)::int],
+    (ARRAY['completed','completed','completed','completed','completed','completed','completed',
+           'pending','failed','refunded'])[1 + floor(random() * 10)::int],
+    (3000 + floor(random() * 30000))::int,
+    'pay_' || md5(random()::text || g::text),
+    '2020-03-01'::timestamptz + (power(g::float / 26000, 1.0) * interval '1795 days')
+FROM generate_series(1, 26000) AS g;
+
+-- ---------- Refunds (2,500) ----------
+INSERT INTO refunds (payment_id, amount_cents, reason, status, created_at)
+SELECT
+    1 + floor(random() * 26000)::int,
+    (1000 + floor(random() * 15000))::int,
+    (ARRAY['Defective product','Wrong item shipped','Changed mind','Item not as described',
+           'Late delivery','Duplicate order','Quality issue','Better price found'])[1 + floor(random() * 8)::int],
+    (ARRAY['completed','completed','completed','completed','pending','processing','denied'])[1 + floor(random() * 7)::int],
+    '2020-06-01'::timestamptz + (power(random(), 0.5) * interval '1700 days')
+FROM generate_series(1, 2500) AS g;
+
+-- ---------- Gift Cards (500) ----------
+INSERT INTO gift_cards (code, initial_cents, balance_cents, issued_to, status, expires_at, created_at)
+SELECT
+    'NVM-' || upper(substr(md5(random()::text), 1, 4)) || '-' || upper(substr(md5(random()::text), 1, 4)),
+    initial,
+    CASE WHEN random() < 0.3 THEN 0 ELSE floor(initial * random())::int END,
+    CASE WHEN random() < 0.7 THEN 1 + floor(random() * 8000)::int ELSE NULL END,
+    (ARRAY['active','active','active','active','redeemed','expired','disabled'])[1 + floor(random() * 7)::int],
+    CASE WHEN random() < 0.8 THEN now() + (random() * interval '365 days') ELSE now() - (random() * interval '180 days') END,
+    '2020-06-01'::timestamptz + (random() * interval '1700 days')
+FROM (
+    SELECT g, (ARRAY[2500, 5000, 7500, 10000, 15000, 25000])[1 + floor(random() * 6)::int] AS initial
+    FROM generate_series(1, 500) AS g
+) AS src;
+
+-- ---------- Gift Card Transactions (1,200) ----------
+INSERT INTO gift_card_transactions (gift_card_id, order_id, amount_cents, type, created_at)
+SELECT
+    1 + floor(random() * 500)::int,
+    CASE WHEN txn_type IN ('redeem','refund') THEN 1 + floor(random() * 25000)::int ELSE NULL END,
+    (ARRAY[2500, 5000, 1000, 3000, 7500])[1 + floor(random() * 5)::int],
+    txn_type,
+    '2020-09-01'::timestamptz + (random() * interval '1700 days')
+FROM (
+    SELECT g, (ARRAY['issue','issue','redeem','redeem','redeem','refund'])[1 + floor(random() * 6)::int] AS txn_type
+    FROM generate_series(1, 1200) AS g
+) AS src;
+
+
+-- ==========================================================================
+-- 8. SHIPPING & FULFILLMENT DATA
+-- ==========================================================================
+
+-- ---------- Shipments (22,000) ----------
+INSERT INTO shipments (order_id, warehouse_id, carrier, carrier_id, tracking_number, status, shipped_at, delivered_at, created_at)
+SELECT
+    1 + floor(random() * 25000)::int,
+    1 + floor(random() * 5)::int,
+    -- TECH DEBT: carrier text always populated
+    (ARRAY['UPS','UPS','FedEx','FedEx','USPS','USPS','DHL','OnTrac'])[1 + floor(random() * 8)::int],
+    -- TECH DEBT: carrier_id added 2024, NULL for ~60% of older shipments
+    CASE
+        WHEN ship_ts > '2024-01-01'::timestamptz THEN 1 + floor(random() * 8)::int
+        WHEN random() < 0.15 THEN 1 + floor(random() * 8)::int
+        ELSE NULL
+    END,
+    'NVM' || upper(substr(md5(random()::text), 1, 12)),
+    (ARRAY['delivered','delivered','delivered','delivered','delivered','delivered',
+           'in_transit','in_transit','shipped','pending','returned'])[1 + floor(random() * 11)::int],
+    ship_ts,
+    CASE WHEN random() < 0.85 THEN ship_ts + ((2 + random() * 8) * interval '1 day') ELSE NULL END,
+    ship_ts - (random() * interval '2 days')
+FROM (
+    SELECT
+        g,
+        '2020-03-15'::timestamptz + (power(g::float / 22000, 1.0) * interval '1780 days') AS ship_ts
+    FROM generate_series(1, 22000) AS g
+) AS src;
+
+-- ---------- Shipment Items (48,000) ----------
+INSERT INTO shipment_items (shipment_id, order_item_id, quantity)
+SELECT
+    -- TECH DEBT: no FK to shipments
+    1 + floor(random() * 22000)::int,
+    1 + floor(random() * 55000)::int,
+    (ARRAY[1,1,1,1,1,2,2,3])[1 + floor(random() * 8)::int]
+FROM generate_series(1, 48000) AS g;
+
+-- ---------- Returns (3,000) ----------
+INSERT INTO returns (order_id, customer_id, reason, status, created_at, resolved_at)
+SELECT
+    1 + floor(random() * 25000)::int,
+    1 + floor(random() * 8000)::int,
+    -- TECH DEBT: reason with case-inconsistent values
+    (ARRAY[
+        'Defective','Defective','defective','DEFECTIVE',
+        'Wrong Item','Wrong Item','wrong_item','WRONG ITEM',
+        'Not as described','not_as_described',
+        'Changed mind','Changed Mind','changed_mind',
+        'Too small','Too large',
+        'Better price elsewhere','Arrived late'
+    ])[1 + floor(random() * 17)::int],
+    (ARRAY['requested','approved','approved','approved','completed','completed','completed','denied'])[1 + floor(random() * 8)::int],
+    return_ts,
+    CASE WHEN random() < 0.7 THEN return_ts + (random() * interval '14 days') ELSE NULL END
+FROM (
+    SELECT g, '2020-06-01'::timestamptz + (power(random(), 0.5) * interval '1700 days') AS return_ts
+    FROM generate_series(1, 3000) AS g
+) AS src;
+
+-- ---------- Return Items (4,500) ----------
+INSERT INTO return_items (return_id, order_item_id, quantity, condition)
+SELECT
+    1 + floor(random() * 3000)::int,
+    1 + floor(random() * 55000)::int,
+    1,
+    (ARRAY['unopened','unopened','opened','opened','damaged','defective'])[1 + floor(random() * 6)::int]
+FROM generate_series(1, 4500) AS g;
+
+
+-- ==========================================================================
+-- 9. MARKETING & PROMOTIONS DATA
+-- ==========================================================================
+
+-- ---------- Promotions (200) ----------
+INSERT INTO promotions (code, name, type, value, min_order_cents, max_uses, times_used, starts_at, ends_at, is_active, created_at)
+SELECT
+    upper(promo_prefix || floor(random() * 100)::int),
+    promo_prefix || ' ' || (ARRAY['Sale','Special','Savings','Deal','Offer'])[1 + floor(random() * 5)::int],
+    promo_type,
+    CASE promo_type
+        WHEN 'percentage'    THEN (ARRAY[10, 15, 20, 25, 30])[1 + floor(random() * 5)::int]
+        WHEN 'fixed_amount'  THEN (ARRAY[5, 10, 15, 20, 50])[1 + floor(random() * 5)::int]
+        WHEN 'free_shipping' THEN 0
+        WHEN 'bogo'          THEN 50
+    END,
+    CASE WHEN random() < 0.6 THEN (ARRAY[2500, 5000, 7500, 10000])[1 + floor(random() * 4)::int] ELSE NULL END,
+    CASE WHEN random() < 0.5 THEN (ARRAY[100, 500, 1000, 5000])[1 + floor(random() * 4)::int] ELSE NULL END,
+    floor(random() * 500)::int,
+    start_ts,
+    CASE WHEN random() < 0.7 THEN start_ts + ((7 + floor(random() * 83)) * interval '1 day') ELSE NULL END,
+    CASE WHEN random() < 0.3 THEN true ELSE false END,
+    start_ts
+FROM (
+    SELECT
+        g,
+        (ARRAY['WELCOME','SUMMER','WINTER','SPRING','FALL','FLASH','HOLIDAY','BDAY',
+               'VIP','SAVE','DEAL','CLEARANCE','NEW','THANKS','LOYALTY'])[1 + floor(random() * 15)::int] AS promo_prefix,
+        (ARRAY['percentage','percentage','percentage','fixed_amount','fixed_amount','free_shipping','bogo'])[1 + floor(random() * 7)::int] AS promo_type,
+        '2020-03-01'::timestamptz + (random() * interval '1795 days') AS start_ts
+    FROM generate_series(1, 200) AS g
+) AS src;
+
+-- ---------- Promotion Usages (8,000) ----------
+INSERT INTO promotion_usages (promotion_id, order_id, customer_id, discount_cents, created_at)
+SELECT
+    -- TECH DEBT: no FK to promotions or orders
+    1 + floor(random() * 200)::int,
+    1 + floor(random() * 25000)::int,
+    1 + floor(random() * 8000)::int,
+    (ARRAY[500, 1000, 1500, 2000, 2500, 3000, 5000])[1 + floor(random() * 7)::int],
+    '2020-06-01'::timestamptz + (power(random(), 0.5) * interval '1700 days')
+FROM generate_series(1, 8000) AS g;
+
+-- ---------- Email Campaigns (50) ----------
+INSERT INTO email_campaigns (name, subject, type, status, sent_at, created_at)
+SELECT
+    campaign_name || ' - ' || g,
+    CASE campaign_type
+        WHEN 'promotional'  THEN (ARRAY['Dont miss our biggest sale!','New arrivals just dropped','Your exclusive deal inside'])[1 + floor(random() * 3)::int]
+        WHEN 'transactional' THEN (ARRAY['Your order has shipped','Welcome to NovaMart','Your receipt'])[1 + floor(random() * 3)::int]
+        WHEN 'retention'     THEN (ARRAY['We miss you!','Time for a refresh?','Your points are expiring'])[1 + floor(random() * 3)::int]
+        WHEN 'winback'       THEN (ARRAY['Come back for 20% off','Its been a while...','Special offer just for you'])[1 + floor(random() * 3)::int]
+    END,
+    campaign_type,
+    (ARRAY['sent','sent','sent','sent','draft','scheduled'])[1 + floor(random() * 6)::int],
+    CASE WHEN random() < 0.8 THEN '2020-06-01'::timestamptz + (random() * interval '1700 days') ELSE NULL END,
+    '2020-06-01'::timestamptz + (random() * interval '1700 days')
+FROM (
+    SELECT
+        g,
+        (ARRAY['Summer Sale','Winter Clearance','New Arrivals','Flash Sale','Holiday Special',
+               'Welcome Series','Loyalty Reward','Re-engagement','Anniversary','VIP Preview'])[1 + floor(random() * 10)::int] AS campaign_name,
+        (ARRAY['promotional','promotional','promotional','transactional','retention','winback'])[1 + floor(random() * 6)::int] AS campaign_type
+    FROM generate_series(1, 50) AS g
+) AS src;
+
+-- ---------- Email Sends (30,000) ----------
+INSERT INTO email_sends (campaign_id, customer_id, status, opened_at, clicked_at, created_at)
+SELECT
+    1 + floor(random() * 50)::int,
+    1 + floor(random() * 8000)::int,
+    (ARRAY['delivered','delivered','delivered','delivered','bounced','unsubscribed'])[1 + floor(random() * 6)::int],
+    CASE WHEN random() < 0.35 THEN sent_ts + (random() * interval '3 days') ELSE NULL END,
+    CASE WHEN random() < 0.12 THEN sent_ts + (random() * interval '3 days') ELSE NULL END,
+    sent_ts
+FROM (
+    SELECT g, '2020-06-01'::timestamptz + (power(random(), 0.5) * interval '1700 days') AS sent_ts
+    FROM generate_series(1, 30000) AS g
+) AS src;
+
+-- ---------- UTM Tracking (15,000) ----------
+INSERT INTO utm_tracking (customer_id, utm_source, utm_medium, utm_campaign, utm_content, landing_page, order_id, created_at)
+SELECT
+    -- TECH DEBT: no FK to customers
+    CASE WHEN random() < 0.7 THEN 1 + floor(random() * 8000)::int ELSE NULL END,
+    (ARRAY['google','google','google','facebook','facebook','instagram','instagram',
+           'tiktok','email','email','pinterest','bing','twitter'])[1 + floor(random() * 13)::int],
+    (ARRAY['cpc','cpc','organic','social','social','email','display','referral'])[1 + floor(random() * 8)::int],
+    (ARRAY['summer_sale','winter_clearance','new_arrivals','retargeting','brand_awareness',
+           'flash_sale','holiday_2024','spring_launch','loyalty_program','back_to_school'])[1 + floor(random() * 10)::int],
+    CASE WHEN random() < 0.5 THEN (ARRAY['hero_banner','sidebar','carousel','popup','footer'])[1 + floor(random() * 5)::int] ELSE NULL END,
+    (ARRAY['/','/','/collections/bedding','/collections/kitchen','/collections/bath',
+           '/collections/outdoor','/collections/sale','/products/bestseller'])[1 + floor(random() * 8)::int],
+    CASE WHEN random() < 0.2 THEN 1 + floor(random() * 25000)::int ELSE NULL END,
+    '2020-06-01'::timestamptz + (power(random(), 0.4) * interval '1700 days')
+FROM generate_series(1, 15000) AS g;
+
+
+-- ==========================================================================
+-- 10. REVIEWS DATA
+-- ==========================================================================
+
+-- ---------- Product Reviews (6,000) ----------
+INSERT INTO product_reviews (product_id, customer_id, rating, rating_decimal, title, body, is_verified, created_at)
+SELECT
+    1 + floor(random() * 800)::int,
+    1 + floor(random() * 8000)::int,
+    rating_int,
+    -- TECH DEBT: rating_decimal added 2024, NULL for ~70% of older reviews
+    CASE
+        WHEN review_ts > '2024-01-01'::timestamptz THEN rating_int + round((random() * 0.8 - 0.4)::numeric, 1)
+        WHEN random() < 0.1 THEN rating_int + round((random() * 0.8 - 0.4)::numeric, 1)
+        ELSE NULL
+    END,
+    (ARRAY['Love it!','Great quality','Just okay','Not what I expected','Perfect for our home',
+           'Highly recommend','Good value','Disappointed','Beautiful design','Exceeded expectations',
+           'Decent for the price','Amazing product','Would buy again','Meh','Exactly as described'])[1 + floor(random() * 15)::int],
+    (ARRAY['This is exactly what I was looking for. Great quality and fast shipping.',
+           'The material feels premium and the color is accurate to the photos.',
+           'Its okay but not as soft as I expected for the price.',
+           'Arrived damaged. Customer service was helpful though.',
+           'We bought two of these and love them both. Highly recommend!',
+           'Perfect addition to our bedroom. Looks and feels luxurious.',
+           'Decent product but the stitching could be better.',
+           'Not worth the premium price. You can find similar quality elsewhere.',
+           'Bought this as a gift and the recipient loved it.',
+           'The color was slightly different from the photo but still nice.'])[1 + floor(random() * 10)::int],
+    random() < 0.65,
+    review_ts
+FROM (
+    SELECT
+        g,
+        (ARRAY[1,2,3,3,4,4,4,5,5,5])[1 + floor(random() * 10)::int] AS rating_int,
+        '2020-06-01'::timestamptz + (power(random(), 0.5) * interval '1700 days') AS review_ts
+    FROM generate_series(1, 6000) AS g
+) AS src;
+
+-- ---------- Review Responses (1,500) ----------
+INSERT INTO review_responses (review_id, responder, body, created_at)
+SELECT
+    1 + floor(random() * 6000)::int,
+    CASE WHEN random() < 0.7 THEN 'NovaMart Team' ELSE 'Seller: ' || (ARRAY['Artisan Home Co','Heritage Living','Pacific Goods','Summit Craft'])[1 + floor(random() * 4)::int] END,
+    (ARRAY['Thank you for your feedback! We are glad you love it.',
+           'We are sorry to hear about your experience. Please reach out to our support team.',
+           'Thanks for the kind words! We hope you enjoy it for years to come.',
+           'We appreciate your honest review. We have forwarded your feedback to our quality team.',
+           'Sorry for the inconvenience. We have issued a replacement.'])[1 + floor(random() * 5)::int],
+    '2020-09-01'::timestamptz + (power(random(), 0.5) * interval '1650 days')
+FROM generate_series(1, 1500) AS g;
+
+-- ---------- Review Helpfulness (8,000) ----------
+INSERT INTO review_helpfulness (review_id, customer_id, helpful, created_at)
+SELECT
+    -- TECH DEBT: no FK to product_reviews or customers
+    1 + floor(random() * 6000)::int,
+    1 + floor(random() * 8000)::int,
+    random() < 0.75,
+    '2020-09-01'::timestamptz + (power(random(), 0.5) * interval '1650 days')
+FROM generate_series(1, 8000) AS g;
+
+
+-- ==========================================================================
+-- 11. SITE ANALYTICS DATA
+-- ==========================================================================
+
+-- ---------- Page Views (20,000) ----------
+INSERT INTO page_views (customer_id, session_id, page_url, referrer, device_type, created_at)
+SELECT
+    -- TECH DEBT: no FK to customers, nullable for anonymous
+    CASE WHEN random() < 0.6 THEN 1 + floor(random() * 8000)::int ELSE NULL END,
+    'sess_' || md5(random()::text || g::text),
+    (ARRAY['/','/collections/bedding','/collections/kitchen','/collections/bath','/collections/outdoor',
+           '/collections/sale','/products/' || floor(random() * 800 + 1)::int,'/cart','/checkout',
+           '/account','/account/orders','/search','/about','/contact'])[1 + floor(random() * 14)::int],
+    (ARRAY['https://google.com','https://facebook.com','https://instagram.com',
+           'https://pinterest.com','https://tiktok.com',NULL,NULL,NULL])[1 + floor(random() * 8)::int],
+    (ARRAY['desktop','desktop','desktop','mobile','mobile','mobile','mobile','tablet'])[1 + floor(random() * 8)::int],
+    '2021-01-01'::timestamptz + (power(random(), 0.35) * interval '1520 days')
+FROM generate_series(1, 20000) AS g;
+
+-- ---------- Cart Events (15,000) ----------
+INSERT INTO cart_events (customer_id, session_id, event_type, product_id, variant_id, quantity, created_at)
+SELECT
+    -- TECH DEBT: no FK to customers
+    CASE WHEN random() < 0.7 THEN 1 + floor(random() * 8000)::int ELSE NULL END,
+    'sess_' || md5(random()::text || g::text),
+    (ARRAY['add','add','add','add','remove','update_qty','abandon','abandon'])[1 + floor(random() * 8)::int],
+    1 + floor(random() * 800)::int,
+    1 + floor(random() * 3200)::int,
+    (ARRAY[1,1,1,1,2,2,3])[1 + floor(random() * 7)::int],
+    '2021-01-01'::timestamptz + (power(random(), 0.35) * interval '1520 days')
+FROM generate_series(1, 15000) AS g;
+
+-- ---------- Search Queries (5,000) ----------
+INSERT INTO search_queries (customer_id, session_id, query, results_count, clicked_product_id, created_at)
+SELECT
+    CASE WHEN random() < 0.6 THEN 1 + floor(random() * 8000)::int ELSE NULL END,
+    'sess_' || md5(random()::text || g::text),
+    (ARRAY['sheets','pillow','towel','duvet','blanket','kitchen','bath mat','outdoor',
+           'rug','candle','gift','sale','queen sheets','king duvet','bath towel set',
+           'throw blanket','cast iron','knife set','planter','mirror'])[1 + floor(random() * 20)::int],
+    floor(random() * 50)::int,
+    CASE WHEN random() < 0.4 THEN 1 + floor(random() * 800)::int ELSE NULL END,
+    '2021-01-01'::timestamptz + (power(random(), 0.35) * interval '1520 days')
+FROM generate_series(1, 5000) AS g;
+
+
+-- ==========================================================================
+-- 12. REPORTING / DENORMALIZED TABLES
+-- ==========================================================================
+
+-- ---------- Daily Sales Summary (~1,800 days: 2020-03-01 to 2025-02-26) ----------
+INSERT INTO daily_sales_summary (sale_date, total_orders, total_revenue_cents, total_items, avg_order_value_cents, return_count)
+SELECT
+    ('2020-03-01'::date + g),
+    order_count,
+    order_count * (5000 + floor(random() * 10000))::int,
+    order_count * 2,
+    (5000 + floor(random() * 10000))::int,
+    CASE WHEN random() < 0.3 THEN floor(random() * 5)::int ELSE 0 END
+FROM (
+    SELECT
+        g,
+        -- Pandemic curve in daily order count
+        CASE
+            WHEN g < 305  THEN 3 + floor(random() * 8)::int    -- 2020: low ramp
+            WHEN g < 670  THEN 10 + floor(random() * 20)::int  -- 2021: peak
+            WHEN g < 1035 THEN 8 + floor(random() * 15)::int   -- 2022: normalization
+            WHEN g < 1400 THEN 7 + floor(random() * 12)::int   -- 2023: stable
+            WHEN g < 1766 THEN 6 + floor(random() * 10)::int   -- 2024: stable
+            ELSE               5 + floor(random() * 8)::int    -- 2025: partial
+        END AS order_count
+    FROM generate_series(0, 1799) AS g
+) AS src;
+
+-- ---------- Monthly Revenue Summary (60 months: 2020-03 to 2025-02) ----------
+INSERT INTO monthly_revenue_summary (month, revenue_cents, order_count, new_customers, returning_customers, avg_order_value_cents)
+SELECT
+    ('2020-03-01'::date + (g * 30)),
+    revenue,
+    order_count,
+    floor(order_count * 0.4)::int,
+    floor(order_count * 0.6)::int,
+    CASE WHEN order_count > 0 THEN revenue / order_count ELSE 0 END
+FROM (
+    SELECT
+        g,
+        -- Pandemic curve
+        CASE
+            WHEN g < 10 THEN (100 + floor(random() * 200))::int * 10000   -- 2020: ramp
+            WHEN g < 22 THEN (300 + floor(random() * 400))::int * 10000   -- 2021: peak
+            WHEN g < 34 THEN (200 + floor(random() * 300))::int * 10000   -- 2022: normalize
+            WHEN g < 46 THEN (180 + floor(random() * 250))::int * 10000   -- 2023: stable
+            WHEN g < 58 THEN (160 + floor(random() * 200))::int * 10000   -- 2024: stable
+            ELSE              (140 + floor(random() * 180))::int * 10000   -- 2025: partial
+        END AS revenue,
+        CASE
+            WHEN g < 10 THEN 100 + floor(random() * 200)::int
+            WHEN g < 22 THEN 400 + floor(random() * 500)::int
+            WHEN g < 34 THEN 300 + floor(random() * 350)::int
+            WHEN g < 46 THEN 250 + floor(random() * 300)::int
+            WHEN g < 58 THEN 220 + floor(random() * 280)::int
+            ELSE              200 + floor(random() * 250)::int
+        END AS order_count
+    FROM generate_series(0, 59) AS g
+) AS src;
+
+-- ---------- Orders Denormalized (25,000) ----------
+INSERT INTO orders_denormalized (order_id, customer_id, customer_name, customer_email, order_status, total_cents, item_count, first_item_name, shipping_city, shipping_state, created_at)
+SELECT
+    o.id,
+    o.customer_id,
+    c.full_name,
+    c.email,
+    o.status,
+    o.total_cents,
+    (SELECT count(*) FROM order_items oi WHERE oi.order_id = o.id),
+    (SELECT product_name FROM order_items oi WHERE oi.order_id = o.id ORDER BY oi.id LIMIT 1),
+    ca.city,
+    ca.state,
+    o.created_at
+FROM orders o
+LEFT JOIN customers c ON c.id = o.customer_id
+LEFT JOIN customer_addresses ca ON ca.id = o.shipping_address_id
+LIMIT 25000;
+
+-- ---------- Product Performance Cache (800) ----------
+INSERT INTO product_performance_cache (product_id, product_name, category_name, total_sold, total_revenue_cents, avg_rating, review_count, return_rate, calculated_at)
+SELECT
+    p.id,
+    p.name,
+    cat.name,
+    COALESCE((SELECT sum(oi.quantity) FROM order_items oi WHERE oi.product_name = p.name), 0)::int,
+    COALESCE((SELECT sum(oi.total_cents) FROM order_items oi WHERE oi.product_name = p.name), 0)::int,
+    COALESCE((SELECT round(avg(pr.rating)::numeric, 2) FROM product_reviews pr WHERE pr.product_id = p.id), NULL),
+    COALESCE((SELECT count(*) FROM product_reviews pr WHERE pr.product_id = p.id), 0)::int,
+    round((random() * 8)::numeric, 2),
+    now() - (random() * interval '7 days')
+FROM products p
+LEFT JOIN categories cat ON cat.id = p.category_id
+LIMIT 800;
+
+-- ---------- Customer LTV Cache (8,000) ----------
+INSERT INTO customer_ltv_cache (customer_id, total_orders, total_spent_cents, first_order_at, last_order_at, avg_order_value_cents, predicted_ltv_cents, segment, calculated_at)
+SELECT
+    c.id,
+    COALESCE(order_stats.cnt, 0)::int,
+    COALESCE(order_stats.total, 0)::int,
+    order_stats.first_at,
+    order_stats.last_at,
+    CASE WHEN COALESCE(order_stats.cnt, 0) > 0 THEN (order_stats.total / order_stats.cnt)::int ELSE 0 END,
+    CASE WHEN COALESCE(order_stats.cnt, 0) > 0 THEN (order_stats.total * (1.5 + random()))::int ELSE 0 END,
+    (ARRAY['VIP','High-Value','Regular','New','At-Risk','Churned','Dormant'])[1 + floor(random() * 7)::int],
+    now() - (random() * interval '7 days')
+FROM customers c
+LEFT JOIN (
+    SELECT customer_id, count(*) AS cnt, sum(total_cents) AS total, min(created_at) AS first_at, max(created_at) AS last_at
+    FROM orders
+    GROUP BY customer_id
+) order_stats ON order_stats.customer_id = c.id
+LIMIT 8000;
+
+
+-- ==========================================================================
+-- 13. MARKETPLACE PAYOUTS & PERFORMANCE
+-- ==========================================================================
+
+-- ---------- Seller Payouts (2,000) ----------
+INSERT INTO seller_payouts (seller_id, amount_cents, period_start, period_end, status, paid_at, created_at)
+SELECT
+    1 + floor(random() * 80)::int,
+    (5000 + floor(random() * 50000))::int,
+    period_start,
+    period_start + interval '1 month',
+    (ARRAY['paid','paid','paid','paid','paid','pending','processing'])[1 + floor(random() * 7)::int],
+    CASE WHEN random() < 0.8 THEN period_start + interval '1 month' + (random() * interval '5 days') ELSE NULL END,
+    period_start
+FROM (
+    SELECT g, ('2022-02-01'::date + ((g * 15) % 1095))::date AS period_start
+    FROM generate_series(1, 2000) AS g
+) AS src;
+
+-- ---------- Seller Performance (400) ----------
+INSERT INTO seller_performance (seller_id, month, total_orders, total_revenue_cents, return_rate, avg_rating, created_at)
+SELECT
+    ((g - 1) % 80) + 1,
+    ('2022-02-01'::date + (((g - 1) / 80) * 30)),
+    floor(random() * 50 + 5)::int,
+    (10000 + floor(random() * 200000))::int,
+    round((random() * 10)::numeric, 2),
+    round((3.0 + random() * 2)::numeric, 2),
+    ('2022-03-01'::date + (((g - 1) / 80) * 30))::timestamptz
+FROM generate_series(1, 400) AS g;
+
+
+-- ==========================================================================
+-- 14. INTERNAL / OPS DATA
+-- ==========================================================================
+
+-- ---------- Admin Users (30) ----------
+INSERT INTO admin_users (email, full_name, role, is_active, created_at)
+SELECT
+    lower(first) || '.' || lower(last) || '@novamart.com',
+    first || ' ' || last,
+    (ARRAY['admin','admin','manager','manager','support','support','support','support','support','warehouse'])[1 + floor(random() * 10)::int],
+    CASE WHEN g <= 25 THEN true ELSE false END,
+    '2020-01-01'::timestamptz + (random() * interval '365 days')
+FROM (
+    SELECT
+        g,
+        (ARRAY['Sarah','Mike','Jessica','Tom','Emily','Chris','Rachel','David','Lisa','Kevin',
+               'Amanda','Brian','Megan','Ryan','Lauren','Nick','Tina','Josh','Diana','Mark',
+               'Kelly','Peter','Grace','Sam','Alex','Robin','Casey','Jordan','Morgan','Taylor'])[g] AS first,
+        (ARRAY['Chen','Patel','Kim','Santos','Mueller','Johansson','O''Brien','Nakamura','Silva','Andersen',
+               'Ivanov','Kowalski','Tanaka','Svensson','Park','Dubois','Fernandez','Ali','Nguyen','Rossi',
+               'Müller','Sato','Costa','Berg','Larsen','Moreau','Reyes','Khan','Lee','Fischer'])[g] AS last
+    FROM generate_series(1, 30) AS g
+) AS src;
+
+-- ---------- Admin Audit Log (10,000) ----------
+INSERT INTO admin_audit_log (admin_user_id, action, resource_type, resource_id, details, ip_address, created_at)
+SELECT
+    1 + floor(random() * 30)::int,
+    (ARRAY['login','logout','view_order','update_order','cancel_order','issue_refund',
+           'update_product','create_promotion','update_customer','export_data',
+           'view_report','manage_seller','update_settings','manage_return','view_analytics'])[1 + floor(random() * 15)::int],
+    (ARRAY['order','product','customer','promotion','seller','return','report','settings'])[1 + floor(random() * 8)::int],
+    floor(random() * 25000)::int::text,
+    CASE WHEN random() < 0.3 THEN '{"ip":"10.0.' || floor(random() * 255)::int || '.' || floor(random() * 255)::int || '"}' ELSE NULL END,
+    '10.0.' || floor(random() * 255)::int || '.' || floor(random() * 255)::int,
+    '2020-01-15'::timestamptz + (power(random(), 0.3) * interval '1870 days')
+FROM generate_series(1, 10000) AS g;
+
+-- ---------- System Settings (20) ----------
+INSERT INTO system_settings (key, value, updated_at) VALUES
+    ('site.name',                'NovaMart',                                 '2020-01-15'::timestamptz),
+    ('site.tagline',             'Premium Home Goods, Delivered',            '2020-01-15'::timestamptz),
+    ('shipping.free_threshold',  '7500',                                     '2023-06-01'::timestamptz),
+    ('shipping.default_carrier', 'UPS',                                      '2020-01-15'::timestamptz),
+    ('tax.default_rate',         '0.08',                                     '2020-01-15'::timestamptz),
+    ('loyalty.points_per_dollar','1',                                        '2020-09-01'::timestamptz),
+    ('loyalty.redeem_rate',      '100',                                      '2020-09-01'::timestamptz),
+    ('return.window_days',       '30',                                       '2020-01-15'::timestamptz),
+    ('marketplace.commission',   '0.15',                                     '2022-01-01'::timestamptz),
+    ('marketplace.payout_day',   '15',                                       '2022-01-01'::timestamptz),
+    ('email.from_address',       'hello@novamart.com',                       '2020-01-15'::timestamptz),
+    ('email.support_address',    'support@novamart.com',                     '2020-01-15'::timestamptz),
+    ('analytics.enabled',        'true',                                     '2021-01-01'::timestamptz),
+    ('review.moderation',        'auto',                                     '2021-06-01'::timestamptz),
+    ('inventory.low_stock_alert','true',                                     '2020-06-01'::timestamptz),
+    ('inventory.reorder_auto',   'false',                                    '2023-01-01'::timestamptz),
+    ('checkout.guest_allowed',   'true',                                     '2020-01-15'::timestamptz),
+    ('checkout.max_items',       '50',                                       '2020-01-15'::timestamptz),
+    ('promo.stack_allowed',      'false',                                    '2021-01-01'::timestamptz),
+    ('maintenance_mode',         'false',                                    '2024-01-15'::timestamptz);
+
+
+-- ==========================================================================
+-- 15. LEGACY & ABANDONED TABLE DATA
+-- ==========================================================================
+
+-- ---------- old_orders_v1 (3,000) — pre-migration 2020 orders ----------
+INSERT INTO old_orders_v1 (cust_email, order_total, order_status, item_list, placed_date, shipped_date)
+SELECT
+    'customer' || floor(random() * 2000)::int || '@' || (ARRAY['gmail.com','yahoo.com','outlook.com'])[1 + floor(random() * 3)::int],
+    round((29.99 + random() * 300)::numeric, 2),   -- dollars, not cents
+    (ARRAY['complete','shipped','processing','canceled','pending','refunded'])[1 + floor(random() * 6)::int],
+    'SKU-' || lpad(floor(random() * 999)::int::text, 3, '0') || ' x' || (1 + floor(random() * 3)::int)
+        || CASE WHEN random() < 0.4 THEN ', SKU-' || lpad(floor(random() * 999)::int::text, 3, '0') || ' x1' ELSE '' END,
+    placed_ts,
+    CASE WHEN random() < 0.6 THEN placed_ts + (random() * interval '7 days') ELSE NULL END
+FROM (
+    SELECT g, '2020-01-15'::timestamptz + (random() * interval '365 days') AS placed_ts
+    FROM generate_series(1, 3000) AS g
+) AS src;
+
+-- ---------- temp_product_import_2023 (500) — CSV import artifact ----------
+INSERT INTO temp_product_import_2023 (import_name, import_sku, import_price, import_category, raw_csv_line, imported_at)
+SELECT
+    'Imported Product ' || g,
+    'IMP-' || lpad(g::text, 4, '0'),
+    -- stored as text, not numeric
+    '$' || round((9.99 + random() * 200)::numeric, 2)::text,
+    (ARRAY['bedding','kitchen','bath','outdoor','decor','unknown',''])[1 + floor(random() * 7)::int],
+    'Imported Product ' || g || ',IMP-' || lpad(g::text, 4, '0') || ',$' || round((9.99 + random() * 200)::numeric, 2) || ',bedding',
+    '2023-09-15'::timestamptz + (random() * interval '3 hours')
+FROM generate_series(1, 500) AS g;
+
+-- ---------- legacy_analytics_events (8,000) — old tracking system ----------
+INSERT INTO legacy_analytics_events (event_name, event_data, user_ref, page_url, timestamp)
+SELECT
+    (ARRAY['page_view','click','scroll','form_submit','purchase','add_to_cart','remove_from_cart',
+           'search','signup','login'])[1 + floor(random() * 10)::int],
+    '{"session":"' || md5(random()::text) || '","ua":"Chrome"}',
+    'user_' || floor(random() * 5000)::int,   -- string reference, not integer FK
+    (ARRAY['/','/products','/cart','/checkout','/account','/collections','/search'])[1 + floor(random() * 7)::int],
+    '2020-06-01'::timestamptz + (random() * interval '1095 days')  -- stopped mid-2023
+FROM generate_series(1, 8000) AS g;
+
+-- ---------- payment_methods_backup (2,000) — Stripe→Adyen migration backup ----------
+INSERT INTO payment_methods_backup (cust_id, card_type, last_four, exp_month, exp_year, is_primary, created_date)
+SELECT
+    floor(random() * 10000 + 5000)::int,    -- old customer IDs (5000-15000 range, don't match current customers)
+    (ARRAY['visa','visa','visa','mastercard','mastercard','amex','discover'])[1 + floor(random() * 7)::int],
+    lpad(floor(random() * 10000)::int::text, 4, '0'),
+    1 + floor(random() * 12)::int,
+    2023 + floor(random() * 4)::int,
+    CASE WHEN g <= 1500 THEN true ELSE false END,
+    '2020-01-15'::timestamptz + (random() * interval '1095 days')
+FROM generate_series(1, 2000) AS g;
+
+
+COMMIT;
+
+-- ==========================================================================
+-- Verify row counts
+-- ==========================================================================
+SELECT 'Row counts:' AS info;
+SELECT schemaname, relname AS table_name, n_live_tup AS row_count
+FROM pg_stat_user_tables
+ORDER BY n_live_tup DESC;