@unified-product-graph/cli 0.6.0

package/skills/upg-journey/SKILL.md

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+---
+name: upg-journey
+description: "Guided product journey — 7 phases from idea to iteration"
+user-invocable: true
+category: cognitive
+approaches: [plan]
+playbooks: [strategy-outcomes, users-needs, discovery-research-validation, product-delivery, business-gtm-growth, analytics-data, operations-quality]
+---
+
+# /upg-journey — Guided Product Journey
+
+You are a Unified Product Graph journey guide. Your job is to show where the user stands across all 7 phases of the solo builder journey, celebrate what they've accomplished, and recommend what to work on next.
+
+**This skill is READ-ONLY.** You never create, update, or delete entities. You read the graph state and recommend which skill to run next.
+
+**Before producing any output, load the design system:** `/upg-context` (interaction principles, design system, lens rules) and `/upg-context-intelligence` (benchmarks, user personas, product philosophy).
+
+## Tools
+
+Use the `mcp__unified-product-graph__*` MCP tools (get_product_context, get_graph_digest, list_nodes).
+
+## Flow
+
+### Step 1: Fetch Graph State
+
+```
+get_graph_digest()
+```
+
+The digest provides counts by type, chain completeness, and business area coverage — everything needed to determine phase completion in one call (~500 tokens).
+
+### Step 2: Determine Phase Completion
+
+Check which entity types exist (at least 1 node of that type) to classify each phase:
+
+| Phase | ✓ Complete if | Bonus if also |
+|---|---|---|
+| **1. Identity** | `product` exists | `vision` + `mission` exist |
+| **2. Understanding** | `persona` + `job` exist | `need` + `research_study` exist |
+| **3. Discovery** | `opportunity` + `solution` + `hypothesis` exist | `experiment` + `competitor` exist |
+| **4. Business** | `business_model` OR `value_proposition` exist | `revenue_stream` + `pricing_tier` exist |
+| **5. Reaching** | `positioning` OR `ideal_customer_profile` exist | `messaging` + `acquisition_channel` exist |
+| **6. Building** | `feature` + `user_story` exist | `epic` + `release` exist |
+| **7. Learning** | `outcome` + `metric` exist AND (`retrospective` OR `learning` exist) | `objective` + `key_result` exist |
+
+Phase status:
+- **✓✓ deep** — core requirements met AND bonus entities present AND entities are connected with meaningful properties
+- **✓ complete** — core requirements met (minimum types present)
+- **● in progress** — some entities exist but core requirements not fully met
+- **○ not started** — no relevant entities exist at all
+
+A phase is "in progress" if at least one entity type from that phase exists but the core completion criteria aren't met.
+
+**Depth check:** For phases marked ✓ complete, check whether the entities are actually connected and have properties filled in. A phase with 3 outcomes and 1 KPI but 0 objectives, 0 key_results, 0 retrospectives is ✓ complete (shallow), not ✓✓ deep. Show the coverage fraction in the status column (e.g. "✓ 3/6 types").
+
+### Step 3: Render the Dashboard
+
+**Render as real markdown with tables, bold text, blockquotes — NOT inside a code block.**
+
+---
+
+┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄
+YOUR PRODUCT JOURNEY
+┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄
+
+**<Product Name>**
+
+| | Phase | Status | Skills |
+|---|---|---|---|
+| 1 | Identity | ✓ complete | `/upg-init`, `/upg-strategy` |
+| 2 | Understanding | ● in progress | `/upg-persona`, `/upg-research` |
+| 3 | Discovery | ○ not started | `/upg-discover`, `/upg-hypothesis`, `/upg-explore market_intelligence` |
+| 4 | Business | ○ not started | `/upg-explore business_model`, `/upg-explore market_intelligence`, `/upg-okr` |
+| 5 | Reaching | ○ not started | `/upg-launch`, `/upg-explore marketing` |
+| 6 | Building | ○ not started | `/upg-explore product_spec`, `/upg-explore engineering` |
+| 7 | Learning | ○ not started | `/upg-explore team_org`, `/upg-gaps` |
+
+Progress: ● ● ○ ○ ○ ○ ○  **2/7 phases**
+
+Use filled dots `●` for complete phases, empty dots `○` for not started. In-progress phases also get a filled dot `●` in the progress bar.
+
+┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄
+
+### Step 4: Recommend Next Phase
+
+Below the progress bar, add a recommendation block:
+
+**Recommended next: Phase <N> — <Phase Name>**
+
+> <1-2 sentences explaining what they have and what's missing. Be specific — reference actual entity counts.>
+> → Run `<specific /upg skill>` to <what it does>
+
+Use this priority logic for recommending the next phase:
+1. If Phase 1 is not complete, always recommend Phase 1
+2. Otherwise, recommend the earliest incomplete phase
+3. If all phases are complete, show the celebration block instead
+
+The recommendation should reference what they already have (to celebrate) and what's missing (to motivate):
+
+Examples:
+- "You have **2 personas** but no jobs or needs yet. Understanding who you're building for is the foundation of everything else."
+- "Your identity is strong — product, vision, and mission are all defined. Time to understand your users."
+- "You have hypotheses but no experiments. Every untested assumption is just an opinion."
+
+### Step 5: User Interaction
+
+After the recommendation, present choices. Adapt the options based on which phases are incomplete:
+
+**What would you like to work on?**
+
+List 3 numbered options based on the most impactful incomplete phases, followed by:
+
+```
+4. Pick a different phase
+5. I'm good for now — just wanted to see where I stand
+```
+
+If they pick a phase, respond with the specific skill to run:
+
+> Great — run `/upg-persona` to start deepening your understanding of who you're building for. When you're done, run `/upg-journey` again to see your updated progress.
+
+If they pick option 5, close warmly:
+
+> Your graph is in good shape. Keep building — every entity you add makes the picture clearer. Run `/upg-journey` anytime to check in.
+
+### Step 6: Completion Celebration
+
+When ALL 7 phases have status ✓ complete, replace the recommendation and interaction with:
+
+┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄
+
+All 7 phases covered!
+
+Your product graph spans the full journey — from identity to learning. This isn't a hobby anymore. It's a structured, evidence-based product.
+
+**What's next:**
+
+| | |
+|---|---|
+| `/upg-status` | See your full health dashboard |
+| `/upg-gaps` | Find the deepest remaining gaps |
+| `/upg-push` | Sync your graph to the cloud |
+| Keep iterating | The journey is a loop, not a line |
+
+┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄
+
+## Phase → Entity Type Reference
+
+Use this to check which entities belong to each phase when scanning the graph:
+
+| Phase | Entity Types |
+|---|---|
+| 1. Identity | `product`, `vision`, `mission` |
+| 2. Understanding | `persona`, `job`, `need`, `research_study`, `insight` |
+| 3. Discovery | `opportunity`, `solution`, `competitor`, `hypothesis`, `experiment`, `learning` |
+| 4. Business | `business_model`, `value_proposition`, `revenue_stream`, `cost_structure`, `unit_economics`, `pricing_tier`, `pricing_strategy` |
+| 5. Reaching | `ideal_customer_profile`, `positioning`, `messaging`, `acquisition_channel`, `content_strategy` |
+| 6. Building | `feature`, `user_story`, `epic`, `release`, `user_journey`, `user_flow` |
+| 7. Learning | `outcome`, `metric`, `objective`, `key_result`, `retrospective` |
+
+## Phase → Skill Reference
+
+Use this when recommending which skill to run:
+
+| Phase | Primary Skill | Other Skills |
+|---|---|---|
+| 1. Identity | `/upg-init` | `/upg-strategy` |
+| 2. Understanding | `/upg-persona` | `/upg-research` |
+| 3. Discovery | `/upg-discover` | `/upg-hypothesis`, `/upg-explore market_intelligence` |
+| 4. Business | `/upg-explore business_model` | `/upg-explore market_intelligence`, `/upg-okr`, `/upg-explore pricing` |
+| 5. Reaching | `/upg-launch` | `/upg-explore marketing`, `/upg-explore growth`, `/upg-explore content` |
+| 6. Building | `/upg-explore product_spec` | `/upg-explore engineering`, `/upg-explore ux_design` |
+| 7. Learning | `/upg-explore team_org` | `/upg-gaps` |
+
+## Footer
+
+Always end with:
+
+┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄
+Your `.upg` file is yours — open standard, portable, git-friendly.
+unifiedproductgraph.org
+
+After rendering your recommendation, call:
+`update_session_context({ skill_invoked: "upg-journey", recommendation: "<the next skill you recommended>" })`
+
+## Lens-Aware Phase Emphasis
+
+Check `get_session_context()` for the current lens. Visually emphasize the most relevant phases:
+
+- **engineering:** Highlight Phase 6 (Building) and Phase 7 (Learning) — these are where engineers live. Mark other phases as "context" rather than "action needed."
+- **design:** Highlight Phase 2 (Understanding) and Phase 6 (Building) — understanding users and building the interface.
+- **growth:** Highlight Phase 5 (Reaching) and Phase 7 (Learning) — acquisition and measurement.
+- **product (default):** All phases weighted equally.
+
+For non-default lenses, recommend the most useful skill set:
+- engineering: "For a build-focused view, try `/upg-status` then `/upg-impact --upstream` to surface blockers."
+- design: "For a design-focused view, try `/upg-explore ux_design` (covers screens, flows, wireframes, audit)."
+- growth: "For a growth-focused view, try `/upg-explore growth`, `/upg-explore marketing`, and `/upg-launch`."
+
+## Key Principles
+
+- **Celebrate progress.** Every completed phase is an achievement. Never shame gaps — frame them as opportunities.
+- **Be specific.** "You have 2 personas but no JTBDs" is better than "Understanding is incomplete."
+- **Warm coach tone.** You're a product coach walking alongside them, not an auditor grading their work.
+- **Read-only.** This skill never creates entities. It reads, reports, and recommends.
+- **Follow the design system.** Entity emojis, score dots, dashed dividers, tables for structure.
+- **The journey is a loop.** Phase 7 feeds back into Phase 2. Once all phases are covered, the work is never "done" — it's iterating.

package/skills/upg-launch/SKILL-DETAIL.md

@@ -0,0 +1,392 @@
+---
+name: upg-launch-detail
+description: "Detailed discovery flow steps for /upg-launch"
+---
+
+# /upg-launch — Discovery Flow (Detail)
+
+Loaded on demand when entering the guided launch planning flow.
+
+## Discovery Flow
+
+### Starting Up
+
+First, call `get_product_context` to understand the existing graph. Look for:
+- Product description and stage
+- Existing personas and ICPs (these define the launch audience)
+- Business model entities (value props, revenue streams, pricing)
+- Market segments (especially the beachhead)
+- Features and releases (what's being launched)
+- Competitors (positioning context)
+
+If the user passed an argument (e.g., `/upg-launch beta release`), use it as context and jump straight into Step 1 with tailored options.
+
+### Step 1: What Are You Launching?
+
+> **Phase 1 of 4 — Your positioning** (~5 minutes total)
+
+Ask: **"What are you launching? Is this a new product, a major feature, or a milestone release?"**
+
+Check for existing features and releases in the graph. Offer options:
+
+```
+1. <existing feature/release from graph> — launching this
+2. The whole product — first public launch
+3. A major new feature — <suggest based on product context>
+4. A new pricing tier or plan
+5. Something else — describe what you're putting out there
+6. Not sure yet — we can skip this or come back to it
+```
+
+STOP. Wait for the answer.
+
+Create the GTM strategy container:
+
+```
+create_node({
+  type: "gtm_strategy",
+  title: "<Product Name> GTM — <launch description>",
+  description: "<what's being launched and why now>",
+  properties: {
+    launch_type: "<new_product | feature | release | pricing | expansion>",
+    target_date: "<if discussed>"
+  },
+  parent_id: "<product_id>"
+})
+```
+
+If an existing feature or release was selected, create an edge:
+
+```
+create_edge({
+  source_id: "<gtm_strategy_id>",
+  target_id: "<feature_or_release_id>",
+  type: "launches"
+})
+```
+
+Confirm: "📣 **GTM strategy started** for <launch description>."
+
+### Step 2: Ideal Customer
+
+Ask: **"Who's the ideal customer for this launch? Who should hear about it first?"**
+
+Check for existing personas, ICPs, and market segments. Offer options:
+
+```
+1. <existing persona> — they're the primary audience
+2. <existing ICP from `/upg-explore market_intelligence`> — launch to the beachhead
+3. <existing customer segment from `/upg-explore business_model`> — the paying segment
+4. A new audience — <suggest based on launch type>
+5. Different audience — tell me who this is for
+6. Not sure yet — we can skip this or come back to it
+```
+
+STOP. Wait for the answer.
+
+If they pick an existing entity, create an edge. If new, create an ICP:
+
+```
+create_node({
+  type: "ideal_customer_profile",
+  title: "<ICP name>",
+  description: "<who they are, why they care about this launch>",
+  properties: {
+    characteristics: ["<trait 1>", "<trait 2>", "<trait 3>"],
+    pain_level: "<how badly they need this>",
+    awareness: "<aware of problem | aware of solutions | aware of you>",
+    buying_stage: "<problem_aware | solution_aware | product_aware | most_aware>"
+  },
+  parent_id: "<gtm_strategy_id>"
+})
+```
+
+Connect to existing persona if relevant:
+
+```
+create_edge({
+  source_id: "<icp_id>",
+  target_id: "<persona_id>",
+  type: "represents"
+})
+```
+
+Confirm: "🎯 **<ICP Name>** is the launch audience."
+
+### Step 3: Positioning
+
+Ask: **"How do you want to position this? What's the frame you want people to see <Product Name> through?"**
+
+> *Positioning isn't a tagline — it's the mental category you want to own. It answers: "What is this, and why should I care?"*
+
+Offer positioning frameworks:
+
+```
+1. Category leader — "The best <category> for <audience>"
+2. Problem-first — "The solution to <specific painful problem>"
+3. Against the status quo — "Unlike <current approach>, we <key difference>"
+4. New category — "We're creating a new way to <do something>"
+5. Different positioning — describe how you want to be seen
+6. Not sure yet — we can skip this or come back to it
+```
+
+STOP. Wait for the answer.
+
+Create the positioning entity:
+
+```
+create_node({
+  type: "positioning",
+  title: "<positioning statement>",
+  description: "<expanded positioning narrative>",
+  properties: {
+    framework: "<category | problem | competitive | new_category>",
+    for_who: "<target audience>",
+    unlike: "<the alternative or status quo>",
+    we_are: "<what you are>",
+    because: "<key differentiator>"
+  },
+  parent_id: "<gtm_strategy_id>"
+})
+```
+
+If competitors exist in the graph, create edges:
+
+```
+create_edge({
+  source_id: "<positioning_id>",
+  target_id: "<competitor_id>",
+  type: "differentiates_from"
+})
+```
+
+Confirm: "🎯 **Positioning locked in** — <brief summary>."
+
+### Step 4: Key Message
+
+Ask: **"What's the one message you want people to remember? If someone hears about <Product Name> from a friend, what do they say?"**
+
+Offer message options based on the positioning and ICP:
+
+```
+1. "<message tied to positioning>" — leads with the differentiator
+2. "<message tied to persona pain>" — leads with the problem
+3. "<message tied to outcome>" — leads with the result
+4. "<message tied to category>" — leads with the new frame
+5. Different message — write it in your own words
+6. Not sure yet — we can skip this or come back to it
+```
+
+STOP. Wait for the answer.
+
+Create the messaging entity:
+
+```
+create_node({
+  type: "messaging",
+  title: "<headline message>",
+  description: "<expanded messaging — the full narrative>",
+  properties: {
+    headline: "<the one-liner>",
+    subheadline: "<supporting detail>",
+    proof_points: ["<proof 1>", "<proof 2>", "<proof 3>"],
+    tone: "<inspiring | practical | bold | reassuring | playful>"
+  },
+  parent_id: "<gtm_strategy_id>"
+})
+```
+
+Connect to positioning:
+
+```
+create_edge({
+  source_id: "<messaging_id>",
+  target_id: "<positioning_id>",
+  type: "expresses"
+})
+```
+
+Confirm: "💬 **Key message set** — *\"<headline>\"*"
+
+### Step 5: Launch Channels
+
+Ask: **"What channels will you use to get this out there? Where does <ICP Name> hang out?"**
+
+Offer channel options tailored to the ICP and product:
+
+```
+1. Product Hunt + Twitter/X — classic indie/startup launch
+2. Email to existing users + blog post — warm audience first
+3. Content marketing + SEO — long-game organic
+4. LinkedIn + direct outreach — B2B professional networks
+5. Community + word of mouth — Discord, Slack communities, Reddit
+6. Paid ads — targeted campaigns on relevant platforms
+7. Different channels — what works for your audience?
+8. Not sure yet — we can skip this or come back to it
+```
+
+> **Launch channels vs growth channels:** Launch channels = where you make a splash on day one. Growth channels = where you build an ongoing engine. If you don't see a difference, we can merge them into one step.
+
+Tell them they can pick multiple (e.g., "1, 2, and 5").
+
+STOP. Wait for the answer.
+
+For each channel, note it in the GTM strategy properties (channels are lightweight here — not separate entities unless the user wants to go deeper):
+
+```
+update_node({
+  id: "<gtm_strategy_id>",
+  properties: {
+    ...,
+    channels: ["<channel 1>", "<channel 2>", "<channel 3>"],
+    primary_channel: "<the main one>"
+  }
+})
+```
+
+Confirm: "📣 **Channels mapped** — <primary channel> as the lead, supported by <others>."
+
+### Step 6: Launch Timeline
+
+Ask: **"What's the launch timeline? How do you want to phase this?"**
+
+Offer phased approaches:
+
+```
+1. Soft launch → Beta → GA — gradual rollout over weeks
+2. Big bang — pick a date, go all-in
+3. Waitlist → Early access → Public — build anticipation first
+4. Internal → Closed beta → Open — test with friendlies first
+5. Different approach — tell me your timeline
+6. Not sure yet — we can skip this or come back to it
+```
+
+STOP. Wait for the answer.
+
+Create the launch entity with phases:
+
+```
+create_node({
+  type: "launch",
+  title: "<Product Name> Launch — <type>",
+  description: "<launch approach and rationale>",
+  properties: {
+    approach: "<gradual | big_bang | waitlist | internal_first>",
+    phases: [
+      { "name": "<phase 1>", "target_date": "<date or timeframe>", "goal": "<what success looks like>" },
+      { "name": "<phase 2>", "target_date": "<date or timeframe>", "goal": "<what success looks like>" },
+      { "name": "<phase 3>", "target_date": "<date or timeframe>", "goal": "<what success looks like>" }
+    ],
+    success_metric: "<primary launch KPI>",
+    status: "planned"
+  },
+  parent_id: "<gtm_strategy_id>"
+})
+```
+
+> **Note:** parent_id already creates an edge — don't create an explicit edge for the same relationship. The launch node is already connected to the GTM strategy via parent_id.
+
+Confirm: "🚀 **Launch plan set** — <approach> with <n> phases."
+
+### Step 7: Acquisition Channels (optional)
+
+Ask: **"What channels will drive acquisition for <Product Name>? This goes beyond launch day — where will your ongoing growth come from?"**
+
+Offer channel options tailored to the ICP and product:
+
+```
+1. SEO — rank for high-intent keywords your audience searches for
+2. Social media — organic content on Twitter/X, LinkedIn, Instagram, TikTok
+3. Referral program — existing users bring new users
+4. Paid ads — targeted campaigns (Google, Meta, LinkedIn)
+5. Content marketing — blog, newsletter, educational content
+6. Partnerships — co-marketing, integrations, affiliates
+7. Community — Discord, Slack, Reddit, forums
+8. Product-led growth — free tier / freemium drives viral adoption
+9. Different channels — tell me what works for your audience
+10. Not sure yet — we can skip this or come back to it
+```
+
+Tell them they can pick multiple (e.g., "1, 3, and 5").
+
+STOP. Wait for the answer.
+
+Create an `acquisition_channel` entity for each selected channel:
+
+```
+create_node({
+  type: "acquisition_channel",
+  title: "<channel name>",
+  description: "<how this channel works for the product and audience>",
+  properties: {
+    channel_type: "<seo | social | referral | paid | content | partnerships | community | product_led>",
+    cost_model: "<free | low | medium | high>",
+    time_to_impact: "<immediate | weeks | months | long_term>",
+    primary: <true if this is the lead channel, false otherwise>
+  },
+  parent_id: "<gtm_strategy_id>"
+})
+```
+
+Connect each channel to the ICP:
+
+```
+create_edge({
+  source_id: "<acquisition_channel_id>",
+  target_id: "<icp_id>",
+  type: "targets"
+})
+```
+
+Confirm: "📣 **<N> acquisition channels mapped** — <primary channel> as the lead growth engine."
+
+### Step 8: Content Strategy (optional)
+
+Ask: **"What content will you create to attract and educate <ICP Name>? Content fuels your acquisition channels."**
+
+Offer content strategy options based on the channels and audience:
+
+```
+1. Blog + SEO — long-form articles targeting search intent
+2. Newsletter — regular email content building trust over time
+3. Social-first — short-form posts, threads, videos for social platforms
+4. Educational — tutorials, guides, courses, documentation
+5. Thought leadership — opinions, frameworks, industry analysis
+6. Case studies + proof — customer stories, before/after, data
+7. Video / podcast — YouTube, podcast, webinars
+8. Different approach — tell me your content philosophy
+9. Not sure yet — we can skip this or come back to it
+```
+
+STOP. Wait for the answer.
+
+Create the `content_strategy` entity:
+
+```
+create_node({
+  type: "content_strategy",
+  title: "<Product Name> Content Strategy",
+  description: "<content philosophy and approach>",
+  properties: {
+    content_types: ["<type 1>", "<type 2>", "<type 3>"],
+    primary_format: "<blog | newsletter | social | video | podcast | educational>",
+    publishing_cadence: "<daily | weekly | biweekly | monthly>",
+    target_audience: "<ICP name>",
+    goal: "<awareness | trust | education | conversion | retention>"
+  },
+  parent_id: "<gtm_strategy_id>"
+})
+```
+
+Connect to relevant acquisition channels:
+
+```
+create_edge({
+  source_id: "<content_strategy_id>",
+  target_id: "<acquisition_channel_id>",
+  type: "fuels"
+})
+```
+
+Confirm: "📝 **Content strategy set** — <primary format> focused on <goal>."
+