@tryparsley/mcp-server 0.1.0

package/README.md

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+# Parsley MCP Server
+
+A [Model Context Protocol](https://modelcontextprotocol.io/) server that exposes buyer intent signals, MEDDIC qualification data, and lead intelligence from your [Parsley](https://www.parsley.id) account to AI assistants like Claude Desktop and Cursor.
+
+## What it does
+
+Ask your AI assistant natural questions about your leads:
+
+- "Which leads went hot this week?"
+- "Show me the MEDDIC gaps for recent conversations"
+- "Any high-intent visitors that nobody's followed up on?"
+- "What are people asking that my chatbot can't answer?"
+
+If you also have a CRM MCP connected (Attio, HubSpot, Salesforce, etc.), Claude can cross-reference automatically - finding hot leads with no CRM follow-up, prepping you for calls with full context from both systems.
+
+## Setup
+
+### 1. Get your API key
+
+Generate an API key at [parsley.id/hub/api-keys](https://www.parsley.id/hub/api-keys). You need a Parsley account with the chatbot enabled.
+
+### 2. Configure Claude Desktop
+
+Add to your Claude Desktop config file:
+
+**macOS:** `~/Library/Application Support/Claude/claude_desktop_config.json`
+**Windows:** `%APPDATA%\Claude\claude_desktop_config.json`
+
+```json
+{
+  "mcpServers": {
+    "parsley": {
+      "command": "npx",
+      "args": ["-y", "@parsley/mcp-server"],
+      "env": {
+        "PARSLEY_API_KEY": "pk_live_your_key_here"
+      }
+    }
+  }
+}
+```
+
+### 3. Configure Cursor
+
+Add to your Cursor MCP settings (`.cursor/mcp.json`):
+
+```json
+{
+  "mcpServers": {
+    "parsley": {
+      "command": "npx",
+      "args": ["-y", "@parsley/mcp-server"],
+      "env": {
+        "PARSLEY_API_KEY": "pk_live_your_key_here"
+      }
+    }
+  }
+}
+```
+
+### Environment variables
+
+| Variable           | Required | Description                                         |
+| ------------------ | -------- | --------------------------------------------------- |
+| `PARSLEY_API_KEY`  | Yes      | Your Parsley API key (`pk_live_...`)                |
+| `PARSLEY_BASE_URL` | No       | API base URL (defaults to `https://www.parsley.id`) |
+
+## Tools (8)
+
+### Free tier
+
+| Tool                    | Description                                                                                            |
+| ----------------------- | ------------------------------------------------------------------------------------------------------ |
+| `get_analytics_summary` | Dashboard overview - profile views, conversations, lead quality breakdown, top topics, conversion rate |
+
+### Business tier
+
+| Tool                      | Description                                                                            |
+| ------------------------- | -------------------------------------------------------------------------------------- |
+| `get_conversations`       | List recent conversations with filtering by lead quality, intent signal, date range    |
+| `get_conversation_detail` | Full conversation detail - MEDDIC signals with evidence quotes, engagement, enrichment |
+| `get_hot_leads`           | Hot and warm leads with MEDDIC evidence - the morning briefing tool                    |
+| `search_by_intent`        | Find conversations by MEDDIC signals, intent score, or topic                           |
+| `get_knowledge_gaps`      | Unanswered chatbot questions grouped by topic and frequency                            |
+| `get_lead_enrichment`     | Extracted company, role, timeline, and budget context from conversations               |
+| `get_meddic_summary`      | Aggregate MEDDIC signal distribution - per-signal counts, top combinations             |
+
+## Prompts (5)
+
+Predefined workflow templates that appear in Claude's prompt picker.
+
+| Prompt                  | Cross-MCP | Description                                                                     |
+| ----------------------- | --------- | ------------------------------------------------------------------------------- |
+| `morning_briefing`      | Yes       | Hot leads summary with follow-up priorities. Cross-references CRM if connected. |
+| `stale_leads_check`     | Yes       | Qualified leads with no recent CRM activity. Requires a CRM MCP.                |
+| `coaching_gaps`         | No        | MEDDIC gaps with suggested follow-up questions for each lead.                   |
+| `content_opportunities` | No        | Knowledge gaps turned into blog post, chatbot doc, and FAQ suggestions.         |
+| `deal_prep`             | Optional  | Pre-call briefing on a company/person. Pulls CRM context if available.          |
+
+### Cross-MCP workflows
+
+Prompts marked "Cross-MCP" work with any CRM that has an MCP server. Connect both Parsley and your CRM's MCP to Claude, and the prompts will orchestrate across both automatically. No extra configuration needed.
+
+Tested with: Attio, HubSpot, Salesforce, Copper, Pipedrive.
+
+## Tier gating
+
+- **Free plan:** `get_analytics_summary` tool only
+- **Business plan:** All 8 tools + all 5 prompts
+
+Upgrade at [parsley.id/pricing](https://www.parsley.id/pricing).
+
+## Development
+
+```bash
+cd mcp-server
+npm install
+npm run build
+PARSLEY_API_KEY=pk_live_xxx node dist/index.js
+```
+
+## License
+
+MIT

package/dist/index.d.ts

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+#!/usr/bin/env node
+/**
+ * Parsley MCP Server
+ *
+ * Exposes buyer intent signals, MEDDIC qualification data, and lead
+ * intelligence from Parsley to AI assistants via the Model Context Protocol.
+ *
+ * Architecture: Option B - calls Parsley API routes over HTTPS.
+ * Auth: API key passed via PARSLEY_API_KEY env var.
+ */
+export {};
+//# sourceMappingURL=index.d.ts.map

package/dist/index.d.ts.map

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+{"version":3,"file":"index.d.ts","sourceRoot":"","sources":["../src/index.ts"],"names":[],"mappings":";AAEA;;;;;;;;GAQG"}

package/dist/index.js

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+#!/usr/bin/env node
+/**
+ * Parsley MCP Server
+ *
+ * Exposes buyer intent signals, MEDDIC qualification data, and lead
+ * intelligence from Parsley to AI assistants via the Model Context Protocol.
+ *
+ * Architecture: Option B - calls Parsley API routes over HTTPS.
+ * Auth: API key passed via PARSLEY_API_KEY env var.
+ */
+import { McpServer } from "@modelcontextprotocol/sdk/server/mcp.js";
+import { StdioServerTransport } from "@modelcontextprotocol/sdk/server/stdio.js";
+import { ApiClient, ApiError } from "./lib/api-client.js";
+import { GetConversationsSchema, executeGetConversations } from "./tools/get-conversations.js";
+import { GetConversationDetailSchema, executeGetConversationDetail, } from "./tools/get-conversation-detail.js";
+import { GetHotLeadsSchema, executeGetHotLeads } from "./tools/get-hot-leads.js";
+import { GetAnalyticsSummarySchema, executeGetAnalyticsSummary, } from "./tools/get-analytics-summary.js";
+import { SearchByIntentSchema, executeSearchByIntent } from "./tools/search-by-intent.js";
+import { GetKnowledgeGapsSchema, executeGetKnowledgeGaps } from "./tools/get-knowledge-gaps.js";
+import { GetLeadEnrichmentSchema, executeGetLeadEnrichment } from "./tools/get-lead-enrichment.js";
+import { GetMeddicSummarySchema, executeGetMeddicSummary } from "./tools/get-meddic-summary.js";
+import { registerPrompts } from "./prompts.js";
+// Read config from environment
+const apiKey = process.env.PARSLEY_API_KEY;
+const baseUrl = process.env.PARSLEY_BASE_URL; // Optional, defaults to https://www.parsley.id
+if (!apiKey) {
+    console.error("Error: PARSLEY_API_KEY environment variable is required.\n" +
+        "Generate one at https://www.parsley.id/hub/api-keys");
+    process.exit(1);
+}
+const client = new ApiClient(apiKey, baseUrl);
+// Validate the API key on startup by calling /api/v1/me
+let hasBusiness = false;
+try {
+    const meResponse = await fetch(`${(baseUrl || "https://www.parsley.id").replace(/\/$/, "")}/api/v1/me`, {
+        headers: { "X-API-Key": apiKey, Accept: "application/json" },
+    });
+    if (!meResponse.ok) {
+        console.error("Error: Invalid or revoked API key.");
+        process.exit(1);
+    }
+    const me = (await meResponse.json());
+    hasBusiness = me.tier === "business" || me.tier === "enterprise";
+}
+catch (err) {
+    console.error("Error: Could not connect to Parsley API.", err);
+    process.exit(1);
+}
+// Create MCP server
+const server = new McpServer({
+    name: "parsley",
+    version: "0.1.0",
+});
+// Helper: wrap tool execution with error handling
+function wrapTool(fn, requiresBusiness) {
+    return async (params) => {
+        if (requiresBusiness && !hasBusiness) {
+            return {
+                content: [
+                    {
+                        type: "text",
+                        text: "This tool requires a Parsley Business plan. Upgrade at https://www.parsley.id/pricing",
+                    },
+                ],
+            };
+        }
+        try {
+            const text = await fn(client, params);
+            return { content: [{ type: "text", text }] };
+        }
+        catch (err) {
+            const message = err instanceof ApiError
+                ? `API error (${err.status}): ${err.message}`
+                : `Error: ${err instanceof Error ? err.message : String(err)}`;
+            return { content: [{ type: "text", text: message }] };
+        }
+    };
+}
+// Register tools
+server.tool("get_conversations", "List recent chatbot conversations with filtering by lead quality, intent signal, and date range. Returns visitor info, lead quality, intent signals, MEDDIC signal count, and topics.", GetConversationsSchema.shape, wrapTool(executeGetConversations, true));
+server.tool("get_conversation_detail", "Get full details of a single conversation including all MEDDIC signals with evidence quotes, engagement metrics, lead enrichment data, and unanswered questions.", GetConversationDetailSchema.shape, wrapTool(executeGetConversationDetail, true));
+server.tool("get_hot_leads", "Get all hot and warm leads with MEDDIC evidence. The morning briefing tool - shows who is showing buying intent and what they asked about.", GetHotLeadsSchema.shape, wrapTool(executeGetHotLeads, true));
+server.tool("get_analytics_summary", "Dashboard-level overview: profile views, conversation counts, lead quality breakdown, top topics, conversion rate, and knowledge gap rate.", GetAnalyticsSummarySchema.shape, wrapTool(executeGetAnalyticsSummary, false) // Free tier has access
+);
+server.tool("search_by_intent", "Find conversations matching specific intent criteria: MEDDIC signals, minimum intent score, and topic. Returns matching conversations with relevance context.", SearchByIntentSchema.shape, wrapTool(executeSearchByIntent, true));
+server.tool("get_knowledge_gaps", "Surface unanswered questions from chatbot conversations, grouped by topic and sorted by frequency. Content strategy gold - shows what visitors are asking that you can't answer yet.", GetKnowledgeGapsSchema.shape, wrapTool(executeGetKnowledgeGaps, true));
+server.tool("get_lead_enrichment", "Get extracted company, role, timeline, and budget context from conversations. Filter to conversations with identified companies.", GetLeadEnrichmentSchema.shape, wrapTool(executeGetLeadEnrichment, true));
+server.tool("get_meddic_summary", "Aggregate MEDDIC signal distribution across all conversations. Shows per-signal counts, percentages, top signal combinations, and total qualified leads (2+ signals).", GetMeddicSummarySchema.shape, wrapTool(executeGetMeddicSummary, true));
+// Register prompts
+registerPrompts(server, hasBusiness);
+// Start server
+const transport = new StdioServerTransport();
+await server.connect(transport);
+//# sourceMappingURL=index.js.map

package/dist/index.js.map

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package/dist/lib/api-client.d.ts

@@ -0,0 +1,49 @@
+/**
+ * HTTP client for Parsley API routes.
+ * The MCP server calls these endpoints over HTTPS rather than
+ * accessing Firestore directly (Option B architecture).
+ */
+import type { ConversationSummary, ConversationDetail, HotLead, AnalyticsSummaryResponse, SearchResult, KnowledgeGap, EnrichmentRecord, MEDDICSummaryResponse } from "./types.js";
+export declare class ApiClient {
+    private baseUrl;
+    private apiKey;
+    constructor(apiKey: string, baseUrl?: string);
+    private request;
+    getConversations(params: {
+        days?: number;
+        lead_quality?: string;
+        intent_signal?: string;
+        limit?: number;
+    }): Promise<ConversationSummary[]>;
+    getConversationDetail(conversationId: string): Promise<ConversationDetail>;
+    getHotLeads(params: {
+        days?: number;
+        include_warm?: boolean;
+    }): Promise<HotLead[]>;
+    getAnalyticsSummary(params: {
+        days?: number;
+    }): Promise<AnalyticsSummaryResponse>;
+    searchByIntent(params: {
+        meddic_signals?: string[];
+        min_intent_score?: number;
+        topic?: string;
+        days?: number;
+    }): Promise<SearchResult[]>;
+    getKnowledgeGaps(params: {
+        days?: number;
+        topic?: string;
+        limit?: number;
+    }): Promise<KnowledgeGap[]>;
+    getLeadEnrichment(params: {
+        days?: number;
+        has_company?: boolean;
+    }): Promise<EnrichmentRecord[]>;
+    getMeddicSummary(params: {
+        days?: number;
+    }): Promise<MEDDICSummaryResponse>;
+}
+export declare class ApiError extends Error {
+    status: number;
+    constructor(status: number, message: string);
+}
+//# sourceMappingURL=api-client.d.ts.map

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package/dist/lib/api-client.js

@@ -0,0 +1,113 @@
+/**
+ * HTTP client for Parsley API routes.
+ * The MCP server calls these endpoints over HTTPS rather than
+ * accessing Firestore directly (Option B architecture).
+ */
+const DEFAULT_BASE_URL = "https://www.parsley.id";
+export class ApiClient {
+    baseUrl;
+    apiKey;
+    constructor(apiKey, baseUrl) {
+        this.apiKey = apiKey;
+        this.baseUrl = (baseUrl || DEFAULT_BASE_URL).replace(/\/$/, "");
+    }
+    async request(path, params) {
+        const url = new URL(`${this.baseUrl}${path}`);
+        if (params) {
+            for (const [key, value] of Object.entries(params)) {
+                if (value !== undefined && value !== "") {
+                    url.searchParams.set(key, value);
+                }
+            }
+        }
+        const response = await fetch(url.toString(), {
+            method: "GET",
+            headers: {
+                "X-API-Key": this.apiKey,
+                Accept: "application/json",
+            },
+        });
+        if (!response.ok) {
+            const body = (await response.json().catch(() => ({
+                error: `HTTP ${response.status}`,
+            })));
+            throw new ApiError(response.status, body.error || `HTTP ${response.status}`);
+        }
+        return response.json();
+    }
+    async getConversations(params) {
+        const queryParams = {};
+        if (params.days)
+            queryParams.days = String(params.days);
+        if (params.lead_quality)
+            queryParams.lead_quality = params.lead_quality;
+        if (params.intent_signal)
+            queryParams.intent_signal = params.intent_signal;
+        if (params.limit)
+            queryParams.limit = String(params.limit);
+        return this.request("/api/v1/mcp/conversations", queryParams);
+    }
+    async getConversationDetail(conversationId) {
+        return this.request(`/api/v1/mcp/conversations/${encodeURIComponent(conversationId)}`);
+    }
+    async getHotLeads(params) {
+        const queryParams = {};
+        if (params.days)
+            queryParams.days = String(params.days);
+        if (params.include_warm !== undefined)
+            queryParams.include_warm = String(params.include_warm);
+        return this.request("/api/v1/mcp/hot-leads", queryParams);
+    }
+    async getAnalyticsSummary(params) {
+        const queryParams = {};
+        if (params.days)
+            queryParams.days = String(params.days);
+        return this.request("/api/v1/mcp/analytics", queryParams);
+    }
+    async searchByIntent(params) {
+        const queryParams = {};
+        if (params.days)
+            queryParams.days = String(params.days);
+        if (params.min_intent_score)
+            queryParams.min_intent_score = String(params.min_intent_score);
+        if (params.topic)
+            queryParams.topic = params.topic;
+        if (params.meddic_signals && params.meddic_signals.length > 0) {
+            queryParams.meddic_signals = params.meddic_signals.join(",");
+        }
+        return this.request("/api/v1/mcp/search", queryParams);
+    }
+    async getKnowledgeGaps(params) {
+        const queryParams = {};
+        if (params.days)
+            queryParams.days = String(params.days);
+        if (params.topic)
+            queryParams.topic = params.topic;
+        if (params.limit)
+            queryParams.limit = String(params.limit);
+        return this.request("/api/v1/mcp/knowledge-gaps", queryParams);
+    }
+    async getLeadEnrichment(params) {
+        const queryParams = {};
+        if (params.days)
+            queryParams.days = String(params.days);
+        if (params.has_company !== undefined)
+            queryParams.has_company = String(params.has_company);
+        return this.request("/api/v1/mcp/enrichment", queryParams);
+    }
+    async getMeddicSummary(params) {
+        const queryParams = {};
+        if (params.days)
+            queryParams.days = String(params.days);
+        return this.request("/api/v1/mcp/meddic-summary", queryParams);
+    }
+}
+export class ApiError extends Error {
+    status;
+    constructor(status, message) {
+        super(message);
+        this.name = "ApiError";
+        this.status = status;
+    }
+}
+//# sourceMappingURL=api-client.js.map

package/dist/lib/api-client.js.map

@@ -0,0 +1 @@
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package/dist/lib/types.d.ts

@@ -0,0 +1,145 @@
+/**
+ * MCP Server types - mirrors main app types for MCP responses.
+ * Kept minimal: only what the MCP tools need to return.
+ */
+export type LeadQuality = "hot" | "warm" | "cold";
+export type ConversationIntentSignal = "high_intent" | "evaluation" | "research" | "support";
+export type MEDDICSignalType = "metrics" | "economic_buyer" | "decision_criteria" | "decision_process" | "identify_pain" | "champion";
+export interface MEDDICSignalDetail {
+    type: MEDDICSignalType;
+    quote: string;
+    messageIndex: number;
+    confidence: "high" | "medium";
+}
+export interface ConversationSummary {
+    id: string;
+    visitorName: string | null;
+    visitorCompany: string | null;
+    leadQuality: LeadQuality;
+    intentSignal: ConversationIntentSignal;
+    meddicSignalCount: number;
+    messageCount: number;
+    date: string;
+    topics: string[];
+}
+export interface ConversationDetail {
+    id: string;
+    visitorName: string | null;
+    visitorCompany: string | null;
+    visitorEmail: string | null;
+    leadQuality: LeadQuality;
+    intentSignal: ConversationIntentSignal;
+    intentScore: number;
+    meddicSignals: MEDDICSignalDetail[];
+    meddicSummary: {
+        metrics: boolean;
+        economicBuyer: boolean;
+        decisionCriteria: boolean;
+        decisionProcess: boolean;
+        identifyPain: boolean;
+        champion: boolean;
+    };
+    topics: string[];
+    messageCount: number;
+    engagement: {
+        visitorMessageCount: number;
+        sessionDuration: number;
+        isReturnVisitor: boolean;
+    } | null;
+    enrichment: {
+        company: string | null;
+        role: string | null;
+        timeline: string | null;
+        budgetContext: string | null;
+    } | null;
+    knowledgeGaps: string[];
+    date: string;
+}
+export interface HotLead {
+    id: string;
+    visitorName: string | null;
+    visitorCompany: string | null;
+    visitorEmail: string | null;
+    leadQuality: LeadQuality;
+    intentSignal: ConversationIntentSignal;
+    meddicSignals: MEDDICSignalDetail[];
+    topics: string[];
+    date: string;
+}
+export interface AnalyticsSummaryResponse {
+    profileViews: number;
+    totalConversations: number;
+    hotLeads: number;
+    warmLeads: number;
+    coldLeads: number;
+    topTopics: Array<{
+        topic: string;
+        count: number;
+        percentage: number;
+    }>;
+    leadsCaptured: number;
+    conversionRate: number;
+    knowledgeGapRate: number;
+    period: {
+        days: number;
+        start: string;
+        end: string;
+    };
+}
+export interface AuthContext {
+    userId: string;
+    organisationId: string | null;
+    hasBusiness: boolean;
+}
+export interface SearchResult {
+    id: string;
+    visitorName: string | null;
+    visitorCompany: string | null;
+    leadQuality: LeadQuality;
+    intentSignal: ConversationIntentSignal;
+    intentScore: number;
+    meddicSignals: MEDDICSignalDetail[];
+    topics: string[];
+    messageCount: number;
+    date: string;
+    matchedCriteria: string[];
+}
+export interface KnowledgeGap {
+    question: string;
+    frequency: number;
+    topics: string[];
+    lastAsked: string;
+}
+export interface EnrichmentRecord {
+    conversationId: string;
+    company: string | null;
+    role: string | null;
+    timeline: string | null;
+    budgetContext: string | null;
+    leadQuality: LeadQuality;
+    intentSignal: ConversationIntentSignal;
+    date: string;
+}
+export interface MEDDICSummaryResponse {
+    totalConversations: number;
+    qualifiedCount: number;
+    qualifiedPercentage: number;
+    signals: Array<{
+        signal: string;
+        count: number;
+        percentage: number;
+    }>;
+    topCombinations: Array<{
+        combination: string;
+        count: number;
+    }>;
+    period: {
+        days: number;
+        start: string;
+        end: string;
+    };
+}
+export interface ApiErrorResponse {
+    error: string;
+}
+//# sourceMappingURL=types.d.ts.map

package/dist/lib/types.d.ts.map

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package/dist/lib/types.js

@@ -0,0 +1,6 @@
+/**
+ * MCP Server types - mirrors main app types for MCP responses.
+ * Kept minimal: only what the MCP tools need to return.
+ */
+export {};
+//# sourceMappingURL=types.js.map

package/dist/lib/types.js.map

@@ -0,0 +1 @@
+{"version":3,"file":"types.js","sourceRoot":"","sources":["../../src/lib/types.ts"],"names":[],"mappings":"AAAA;;;GAGG"}

package/dist/prompts.d.ts

@@ -0,0 +1,11 @@
+/**
+ * MCP Prompts - predefined workflow templates that appear in Claude's prompt picker.
+ *
+ * Prompts instruct Claude which Parsley tools to call (and optionally which CRM
+ * MCP tools to cross-reference), then how to synthesise results into actionable output.
+ *
+ * Cross-MCP prompts are CRM-agnostic - they work with any CRM that has an MCP server.
+ */
+import type { McpServer } from "@modelcontextprotocol/sdk/server/mcp.js";
+export declare function registerPrompts(server: McpServer, hasBusiness: boolean): void;
+//# sourceMappingURL=prompts.d.ts.map

package/dist/prompts.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"prompts.d.ts","sourceRoot":"","sources":["../src/prompts.ts"],"names":[],"mappings":"AAAA;;;;;;;GAOG;AAGH,OAAO,KAAK,EAAE,SAAS,EAAE,MAAM,yCAAyC,CAAA;AAExE,wBAAgB,eAAe,CAAC,MAAM,EAAE,SAAS,EAAE,WAAW,EAAE,OAAO,QAwQtE"}