@trillboards/api-client 3.2.21 → 3.2.22

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
@@ -746,6 +746,8 @@ type DataApi_AdSightingRecord = {
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  cab_lat: number | null;
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  cab_lon: number | null;
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  capture_mode: string | null;
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+ /** The resolved brand's IAB tier-1 category (brand_knowledge_graph.iab_category: its vote over the brand's reads), the code the history's category slice keys by (IAB8 is Food & Drink). Null where the brand has no vote or the record names no resolved brand. */
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+ category: string | null;
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  confidence: number | null;
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  face_lat: number | null;
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  face_lon: number | null;
@@ -809,13 +811,13 @@ type DataApi_AdSightingRecord = {
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  type DataApi_AdSightingsHistoryResponse = {
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  data: {
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  next_cursor: string | null;
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- /** One row per month, market and brand (creative_brand_history): flights active and started, creatives launched and confirmed, board faces and points, share of voice over every ad flight in the market (by flights, by faces and by face-days, with its standard error), the market vacancy, face-days, the floor-priced media value and the attention on the brand's registered flights, each with the count it is taken over. */
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+ /** One row per month (or week, or the window), market and brand (creative_brand_history), and per slice when the request names dimensions: flights active and started, creatives launched and confirmed, board faces and points, share of voice over every ad flight in the market or slice (by flights, by faces and by face-days, with its standard error), the market vacancy, face-days, the floor-priced media value and the attention on the brand's registered flights, each with the count it is taken over. A row carries the keys of the slices asked for. */
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  rows: Array<DataApi_CreativeBrandHistoryRow>;
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  };
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  meta: {
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- /** The markets and brand ids applied. */
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+ /** The markets, brand ids, dimensions and slice filters applied (null: not narrowed). */
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  filters: Record<string, unknown> | null;
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- /** market_month or fleet_month. */
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+ /** market_month, fleet_month, market_week, fleet_week, market_window or fleet_window. */
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  grain: string | null;
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  metric: "creative_brand_history";
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  product: "ad_sightings";
@@ -851,6 +853,8 @@ type DataApi_CreativeBrandHistoryRow = {
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  measure: string;
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  reason: string;
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  }>;
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+ /** One of the brand's agencies of record as Winmo carries them, on an agency slice: a brand with several is on a row per agency. Null where none links (absent: no_agency_linked). */
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+ agency?: string | null;
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  /** The brand's flights on registered faces that started in the period with a completion: the flights whose passes the attention columns sum, each once. Unit: flights. */
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  attention_flights: number;
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  /** The board passes past those flights (inside each read span, +/- 600 s). Unit: passes. Null when attention_flights is 0. */
@@ -869,14 +873,24 @@ type DataApi_CreativeBrandHistoryRow = {
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  brand_id: string | null;
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  /** Brand name. */
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  brand_label: string | null;
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+ /** The brand's IAB tier-1 category on a category slice (its vote, stamped on the ledger). Null without one (absent: no_category). */
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+ category?: string | null;
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+ /** The Census CBSA (Metropolitan or Micropolitan Statistical Area, OMB's July 2023 delineation) of the faces the row counts, on a cbsa slice. Null outside every CBSA and outside the US (absent: no_cbsa). */
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+ cbsa_code?: string | null;
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+ /** The CBSA's title (Las Vegas-Henderson-North Las Vegas, NV). */
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+ cbsa_name?: string | null;
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  /** The brand's creatives whose first flight in the market (the fleet, on a fleet grain) began in the period. Unit: creatives. */
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  creatives_launched: number;
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  /** Of creatives_launched, those whose first flight's earlier looks would have caught it: the completion's miss_before <= 0.05. Unit: creatives. */
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  creatives_launched_confirmed: number;
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+ /** The face on a board slice: f:<board id>:<face index> (a registered face) or p:<point id> (an unregistered board point). */
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+ face_key?: string | null;
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  /** The brand's flights overlapping the period: one creative's run on one registered face or unregistered board point. Unit: flights. */
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  flights_active: number;
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  /** Of those, the flights that began in the period. Unit: flights. */
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  flights_started: number;
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+ /** static or digital on a format slice. Null where no read typed the face (absent: face_type_unknown). */
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+ format?: string | null;
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  /** Eye-gaze legible seconds (gaze_fl) over those passes. Unit: seconds. Null when attention_flights is 0. */
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  gaze_legible_s: number | null;
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  /** Eye-gaze looked seconds (gaze_fl) over those passes. Unit: seconds. Null when attention_flights is 0. */
@@ -887,7 +901,7 @@ type DataApi_CreativeBrandHistoryRow = {
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  head_looked_s: number | null;
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  /** Every ad flight's face-days in the market and period: the face-day share's denominator. Unit: face_days. Null when market_ad_flights is 0. */
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  market_ad_face_days: number | null;
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- /** Every ad flight active in the market and period: registered faces and unregistered points, named or not. The share of voice denominator. Unit: flights. */
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+ /** Every ad flight active in the market and period: registered faces and unregistered points, named or not. The share of voice denominator. Under slices, every ad flight of the row's slice: its period and geography cut by every slice the request names, and narrowed by every slice filter; every market_* count is the slice's. Unit: flights. */
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  market_ad_flights: number;
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  /** US DMA or CA CMA code. Null on a fleet row. */
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  market_code: string | null;
@@ -903,7 +917,7 @@ type DataApi_CreativeBrandHistoryRow = {
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  market_name: string | null;
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  /** Of the market's ad flights, those of a named brand: the named share's denominator, steady as label coverage grows. Unit: flights. */
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  market_named_flights: number;
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- /** Every still-reader sighting in the market and period: the vacancy denominator (creative_vacancy_rate's own count, rolled to the period). NULL where board_creative_sighting (400-day TTL) holds none of the period. Unit: sightings. Null when market_sightings is 0. */
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+ /** Every still-reader sighting in the market and period: the vacancy denominator (creative_vacancy_rate's own count, rolled to the period). NULL where board_creative_sighting (400-day TTL) holds none of the period. Under slices, the vacancy is cut by where-it-ran slices only (a vacant face has no brand): each sighting placed by its read's face. Unit: sightings. Null when market_sightings is 0. */
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  market_sightings: number | null;
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  /** market_vacant_face_days / market_face_days: the market's vacancy in face-days, beside the sighting vacancy, never in place of it. Unit: share. market_vacant_face_days / market_face_days; null when market_face_days is 0. */
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  market_vacancy_face_day_share: number | null;
@@ -923,12 +937,18 @@ type DataApi_CreativeBrandHistoryRow = {
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  market_vacant_flights: number;
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  /** The market's drawn sightings weighted by 1 / inclusion_probability. Unit: sightings. Null when market_drawn_sightings is 0. */
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  market_weighted_sightings: number | null;
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+ /** The faces' registry owner on a media_owner slice: a programmatic face's publisher, a permit layer's owner of record. Null on an unregistered board point (absent: no_registered_owner). */
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+ media_owner?: string | null;
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  /** Floor-priced media value: floor CPM / 1000 x modelled daily impressions per face-day, each face-day split among the flights estimated on the face that day, never fewer than its interleave set nor, on a digital face, the creatives read on it in the period, over the brand's flights on faces with a floor and impressions as of the flight's first day. An asking price, never a cleared one. Unit: usd. Null when media_value_priced_faces is 0. */
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  media_value_floor_usd: number | null;
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  /** The faces the floor-priced value is priced on. Unit: board_faces. */
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  media_value_priced_faces: number;
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  /** The month (its first day, YYYY-MM-DD). */
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  month: string | null;
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+ /** The brand's parent company on a parent slice: the brand graph id of the parent's Wikidata family. Null where the graph names none (absent: no_parent_named). */
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+ parent_id?: string | null;
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+ /** The parent company's name. */
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+ parent_label?: string | null;
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  /** flights_active / market_named_flights: the brand's share of the named brands' flights in the market and period (creative_share_of_voice's named denominator, over flights on faces and points). NULL on the unnamed row. Unit: share. named_flights_active / market_named_flights; null when market_named_flights is 0. */
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  share_of_named_voice: number | null;
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  /** flights_active / market_ad_flights: the brand's share of every ad flight in the market and period, on registered faces AND unregistered points (creative_share_of_voice counts sightings on registered faces only). Unit: share. flights_active / market_ad_flights; null when market_ad_flights is 0. */
@@ -939,6 +959,10 @@ type DataApi_CreativeBrandHistoryRow = {
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  share_of_voice_face_days_se: number | null;
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  /** brand_face_share / market_face_share: the share of voice with a digital loop's flights weighted by their share of its reads. Never mixed into share_of_voice. Unit: share. brand_face_share / market_face_share; null when market_face_share is 0. */
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  share_of_voice_face_weighted: number | null;
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+ /** The reader surface the face's held reads named most, on a surface slice: billboard, digital_board, bus_shelter or kiosk. Null where none named one (absent: no_reader_surface). */
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+ surface?: string | null;
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+ /** The ISO week on a week grain: its Monday, YYYY-MM-DD. */
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+ week?: string | null;
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  };
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  type DataApi_DataProducts_AudienceRow = {
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  /** Interval upper bound. */
@@ -6222,6 +6246,8 @@ interface listAdSightingsInPortalOperation {
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  brand?: Array<string> | null;
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  /** A resolved brand id, repeatable. Combined with `brand` as either-or. */
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  brand_id?: Array<string> | null;
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+ /** The brand's IAB tier-1 category (IAB1..IAB25), repeatable: the records whose resolved brand votes in it (brand_knowledge_graph.iab_category, the `category` field). */
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+ category?: Array<string> | null;
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  /** A sighted creative (the campaign artwork), repeatable. */
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  creative_id?: Array<string> | null;
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  /** The `next_cursor` of the previous page. */
@@ -6234,6 +6260,8 @@ interface listAdSightingsInPortalOperation {
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  limit?: number;
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  /** A market as COUNTRY:CODE (US DMA or CA CMA), repeatable. */
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  market?: Array<string> | null;
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+ /** A media owner, repeatable: the records matched to a face whose owner (`publisher_name`, the registry's) holds the name's letters and digits, any case and punctuation (Lamar finds LAMAR-PITTSBURGH and Lamar (Cincinnati)). */
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+ media_owner?: Array<string> | null;
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  /** The surface kind as read (billboard, storefront, bus_shelter, ...), repeatable. */
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  surface?: Array<string> | null;
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  /** End (exclusive). Default: now. The span is at most 400 days. */
@@ -6251,20 +6279,38 @@ interface listAdSightingHistoryInPortalOperation {
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  request: never;
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  params: Record<string, unknown>;
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  query: {
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+ /** Narrow to brands this agency holds as agency of record (Winmo), by name in any case, repeatable. */
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+ agency?: Array<string> | null;
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+ /** Narrow to faces by face key, repeatable for a set of boards: f:<board id>:<face index> (a registered face) or p:<point id> (an unregistered board point), the `face_key` a board slice answers with. */
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+ board?: Array<string> | null;
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  /** A brand by name, repeatable (competitors). Resolved to its brand id the way the brand search does. */
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  brand?: Array<string> | null;
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  /** A resolved brand id, repeatable. */
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  brand_id?: Array<string> | null;
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+ /** Narrow to brands of an IAB tier-1 category (IAB1..IAB25), repeatable. A slice filter narrows the denominators with the rows: the shares are within the categories named. */
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+ category?: Array<string> | null;
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+ /** Narrow to faces in a Census CBSA (5-digit code, OMB July 2023 delineation), repeatable. */
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+ cbsa?: Array<string> | null;
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  /** The `next_cursor` of the previous page. */
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  cursor?: string;
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+ /** A slice the rows are cut by, repeatable: category, parent, agency (what the brand is), media_owner, format, surface, board, cbsa (where it ran). Each row is a brand within its slice, and every share is over its slice: a slice recomputes every denominator, and every distinct count is counted within it. The market vacancy is cut by where-it-ran slices only. */
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+ dimension?: Array<string> | null;
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+ /** Narrow to static or digital faces, repeatable. */
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+ format?: Array<string> | null;
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  /** First month (YYYY-MM) or day. Default: 12 months before `to`. */
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  from?: string;
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- /** market_month (default) or fleet_month. */
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- grain?: "market_month" | "fleet_month";
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+ /** market_month (default) or fleet_month; market_week or fleet_week (ISO weeks from their Monday, each counted whole, every week the from..to span touches); market_window or fleet_window (the from..to span as one period). A fleet grain drops the market: with dimension=cbsa it is the CBSA geography. */
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+ grain?: "market_month" | "fleet_month" | "market_week" | "fleet_week" | "market_window" | "fleet_window";
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  /** Rows per page, 1..500 (default 100). The page limit is reserved; the rows returned are billed. */
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  limit?: number;
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  /** A market as COUNTRY:CODE, repeatable. */
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  market?: Array<string> | null;
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+ /** Narrow to faces whose registry owner holds the name's letters and digits, any case and punctuation (Lamar finds LAMAR-PITTSBURGH and Lamar (Cincinnati)), repeatable. */
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+ media_owner?: Array<string> | null;
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+ /** Narrow to brands whose parent company is in this brand graph id's family (the `parent_id` a parent slice answers with), repeatable. */
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+ parent?: Array<string> | null;
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+ /** Narrow to faces of a reader surface (billboard, digital_board, bus_shelter, kiosk), repeatable. */
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+ surface?: Array<string> | null;
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  /** Last month (YYYY-MM, inclusive) or day. Default: this month. */
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  to?: string;
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  };
@@ -6605,30 +6651,46 @@ interface getApprovedMetricOperation {
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  metric: "camera_people_per_screen_hour" | "camera_dwell_capped_ms" | "camera_head_pose_index" | "camera_gaze_pct" | "demographic_share" | "sensing_census" | "board_measured_impressions_per_spot" | "board_pass_audience" | "same_panel_index" | "radio_identifiers_per_person" | "creative_sightings" | "creative_share_of_voice" | "creative_street_presence" | "creative_vacancy_rate" | "creative_brand_history" | "seatbelt_compliance" | "seatbelt_unbuckled_ride_rate";
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  };
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  query: {
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+ /** Agency names, |-separated (or repeated): the brands one of them holds as agency of record (Winmo), any case. Taken by: creative_brand_history. */
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+ agencies?: string;
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  /** Board face id (board metrics). Taken by: board_measured_impressions_per_spot, board_pass_audience. */
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  board_id?: string;
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+ /** Face keys, |-separated (or repeated): f:<board id>:<face index> or p:<point id>. Taken by: creative_brand_history. */
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+ boards?: string;
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  /** Comma-separated resolved brand ids. Taken by: creative_brand_history. */
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  brands?: string;
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  /** Condition scope (board metrics): daypart, light, weather or speed. Taken by: board_measured_impressions_per_spot. */
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  by?: string;
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+ /** Comma-separated IAB tier-1 codes (IAB1..IAB25): the brands of those categories. A slice filter narrows the denominators with the rows. Taken by: creative_brand_history. */
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+ categories?: string;
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+ /** Comma-separated 5-digit Census CBSA codes (OMB July 2023 delineation). Taken by: creative_brand_history. */
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+ cbsas?: string;
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  /** One day (YYYY-MM-DD). Give day or window; neither is the last settled day. Taken by: camera_people_per_screen_hour, camera_dwell_capped_ms, camera_head_pose_index, camera_gaze_pct, demographic_share, sensing_census, same_panel_index, radio_identifiers_per_person, creative_sightings, creative_share_of_voice, creative_street_presence, creative_vacancy_rate, creative_brand_history, seatbelt_compliance, seatbelt_unbuckled_ride_rate. */
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  day?: string;
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  /** Daypart filter (board metrics). Taken by: board_measured_impressions_per_spot, board_pass_audience. */
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  daypart?: string;
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- /** Comma-separated audience dimensions (dimension= is the one-value spelling). Taken by: demographic_share. */
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+ /** Comma-separated dimensions (dimension= is the one-value spelling): the audience dimensions of a demographics metric (default all), or the slices creative_brand_history cuts its rows by (category, parent, agency, media_owner, format, surface, board, cbsa; default none), every share over its slice. Taken by: demographic_share, creative_brand_history. */
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  dimensions?: string;
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+ /** Comma-separated face formats: static, digital. Taken by: creative_brand_history. */
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+ formats?: string;
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  /** Camera evidence grade: face_backed or person_backed. Taken by: camera_people_per_screen_hour, camera_dwell_capped_ms, camera_head_pose_index, camera_gaze_pct. */
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  grade?: string;
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  /** The answer grain (screen_hour, screen_day, fleet_day, market_day, market_month, ...): one of the metric's grains. Taken by: camera_people_per_screen_hour, camera_dwell_capped_ms, camera_head_pose_index, camera_gaze_pct, demographic_share, sensing_census, same_panel_index, radio_identifiers_per_person, creative_sightings, creative_share_of_voice, creative_street_presence, creative_vacancy_rate, creative_brand_history, seatbelt_compliance, seatbelt_unbuckled_ride_rate. */
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  grain?: string;
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  /** Comma-separated markets as COUNTRY:CODE (US DMA, CA CMA). Taken by: creative_sightings, creative_share_of_voice, creative_street_presence, creative_vacancy_rate, creative_brand_history, seatbelt_compliance, seatbelt_unbuckled_ride_rate. */
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  markets?: string;
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+ /** Media owner names, |-separated (or repeated): the faces whose registry owner holds a name's letters and digits, any case and punctuation. Taken by: creative_brand_history. */
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+ media_owners?: string;
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+ /** Comma-separated brand graph ids: the brands whose parent company is in one of those Wikidata families. Taken by: creative_brand_history. */
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+ parents?: string;
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  /** The population the shares are over. Taken by: sensing_census, same_panel_index. */
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  population?: string;
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  /** Comma-separated 24-hex screen ids, up to the metric's max_screens. Taken by: camera_people_per_screen_hour, camera_dwell_capped_ms, camera_head_pose_index, camera_gaze_pct, demographic_share, seatbelt_compliance, seatbelt_unbuckled_ride_rate. */
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  screens?: string;
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  /** Comma-separated statistics (mean, p50, ...), from the metric's allowed stats. Taken by: camera_people_per_screen_hour, camera_head_pose_index. */
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  stats?: string;
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+ /** Comma-separated reader surfaces: billboard, digital_board, bus_shelter, kiosk. Taken by: creative_brand_history. */
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+ surfaces?: string;
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  /** An inclusive span, YYYY-MM-DD..YYYY-MM-DD, up to the metric's max_window_days. Taken by: camera_people_per_screen_hour, camera_dwell_capped_ms, camera_head_pose_index, camera_gaze_pct, demographic_share, same_panel_index, radio_identifiers_per_person, creative_sightings, creative_share_of_voice, creative_street_presence, creative_vacancy_rate, creative_brand_history, seatbelt_compliance, seatbelt_unbuckled_ride_rate. */
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  window?: string;
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  /** Currency window end (board metrics). Taken by: board_measured_impressions_per_spot, board_pass_audience. */
@@ -6730,6 +6792,8 @@ interface dataApiAdSightingsOperation {
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  brand?: Array<string> | null;
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  /** A resolved brand id, repeatable. Combined with `brand` as either-or. */
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  brand_id?: Array<string> | null;
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+ /** The brand's IAB tier-1 category (IAB1..IAB25), repeatable: the records whose resolved brand votes in it (brand_knowledge_graph.iab_category, the `category` field). */
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+ category?: Array<string> | null;
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  /** A sighted creative (the campaign artwork), repeatable. */
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  creative_id?: Array<string> | null;
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  /** The `next_cursor` of the previous page. */
@@ -6742,6 +6806,8 @@ interface dataApiAdSightingsOperation {
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  limit?: number;
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  /** A market as COUNTRY:CODE (US DMA or CA CMA), repeatable. */
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  market?: Array<string> | null;
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+ /** A media owner, repeatable: the records matched to a face whose owner (`publisher_name`, the registry's) holds the name's letters and digits, any case and punctuation (Lamar finds LAMAR-PITTSBURGH and Lamar (Cincinnati)). */
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+ media_owner?: Array<string> | null;
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  /** The surface kind as read (billboard, storefront, bus_shelter, ...), repeatable. */
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  surface?: Array<string> | null;
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  /** End (exclusive). Default: now. The span is at most 400 days. */
@@ -6759,20 +6825,38 @@ interface dataApiAdSightingsHistoryOperation {
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  request: never;
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  params: Record<string, unknown>;
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  query: {
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+ /** Narrow to brands this agency holds as agency of record (Winmo), by name in any case, repeatable. */
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+ agency?: Array<string> | null;
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+ /** Narrow to faces by face key, repeatable for a set of boards: f:<board id>:<face index> (a registered face) or p:<point id> (an unregistered board point), the `face_key` a board slice answers with. */
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+ board?: Array<string> | null;
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  /** A brand by name, repeatable (competitors). Resolved to its brand id the way the brand search does. */
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  brand?: Array<string> | null;
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  /** A resolved brand id, repeatable. */
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  brand_id?: Array<string> | null;
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+ /** Narrow to brands of an IAB tier-1 category (IAB1..IAB25), repeatable. A slice filter narrows the denominators with the rows: the shares are within the categories named. */
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+ category?: Array<string> | null;
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+ /** Narrow to faces in a Census CBSA (5-digit code, OMB July 2023 delineation), repeatable. */
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+ cbsa?: Array<string> | null;
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  /** The `next_cursor` of the previous page. */
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  cursor?: string;
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+ /** A slice the rows are cut by, repeatable: category, parent, agency (what the brand is), media_owner, format, surface, board, cbsa (where it ran). Each row is a brand within its slice, and every share is over its slice: a slice recomputes every denominator, and every distinct count is counted within it. The market vacancy is cut by where-it-ran slices only. */
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+ dimension?: Array<string> | null;
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+ /** Narrow to static or digital faces, repeatable. */
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+ format?: Array<string> | null;
6768
6846
  /** First month (YYYY-MM) or day. Default: 12 months before `to`. */
6769
6847
  from?: string;
6770
- /** market_month (default) or fleet_month. */
6771
- grain?: "market_month" | "fleet_month";
6848
+ /** market_month (default) or fleet_month; market_week or fleet_week (ISO weeks from their Monday, each counted whole, every week the from..to span touches); market_window or fleet_window (the from..to span as one period). A fleet grain drops the market: with dimension=cbsa it is the CBSA geography. */
6849
+ grain?: "market_month" | "fleet_month" | "market_week" | "fleet_week" | "market_window" | "fleet_window";
6772
6850
  /** Rows per page, 1..500 (default 100). The page limit is reserved; the rows returned are billed. */
6773
6851
  limit?: number;
6774
6852
  /** A market as COUNTRY:CODE, repeatable. */
6775
6853
  market?: Array<string> | null;
6854
+ /** Narrow to faces whose registry owner holds the name's letters and digits, any case and punctuation (Lamar finds LAMAR-PITTSBURGH and Lamar (Cincinnati)), repeatable. */
6855
+ media_owner?: Array<string> | null;
6856
+ /** Narrow to brands whose parent company is in this brand graph id's family (the `parent_id` a parent slice answers with), repeatable. */
6857
+ parent?: Array<string> | null;
6858
+ /** Narrow to faces of a reader surface (billboard, digital_board, bus_shelter, kiosk), repeatable. */
6859
+ surface?: Array<string> | null;
6776
6860
  /** Last month (YYYY-MM, inclusive) or day. Default: this month. */
6777
6861
  to?: string;
6778
6862
  };
@@ -746,6 +746,8 @@ type DataApi_AdSightingRecord = {
746
746
  cab_lat: number | null;
747
747
  cab_lon: number | null;
748
748
  capture_mode: string | null;
749
+ /** The resolved brand's IAB tier-1 category (brand_knowledge_graph.iab_category: its vote over the brand's reads), the code the history's category slice keys by (IAB8 is Food & Drink). Null where the brand has no vote or the record names no resolved brand. */
750
+ category: string | null;
749
751
  confidence: number | null;
750
752
  face_lat: number | null;
751
753
  face_lon: number | null;
@@ -809,13 +811,13 @@ type DataApi_AdSightingRecord = {
809
811
  type DataApi_AdSightingsHistoryResponse = {
810
812
  data: {
811
813
  next_cursor: string | null;
812
- /** One row per month, market and brand (creative_brand_history): flights active and started, creatives launched and confirmed, board faces and points, share of voice over every ad flight in the market (by flights, by faces and by face-days, with its standard error), the market vacancy, face-days, the floor-priced media value and the attention on the brand's registered flights, each with the count it is taken over. */
814
+ /** One row per month (or week, or the window), market and brand (creative_brand_history), and per slice when the request names dimensions: flights active and started, creatives launched and confirmed, board faces and points, share of voice over every ad flight in the market or slice (by flights, by faces and by face-days, with its standard error), the market vacancy, face-days, the floor-priced media value and the attention on the brand's registered flights, each with the count it is taken over. A row carries the keys of the slices asked for. */
813
815
  rows: Array<DataApi_CreativeBrandHistoryRow>;
814
816
  };
815
817
  meta: {
816
- /** The markets and brand ids applied. */
818
+ /** The markets, brand ids, dimensions and slice filters applied (null: not narrowed). */
817
819
  filters: Record<string, unknown> | null;
818
- /** market_month or fleet_month. */
820
+ /** market_month, fleet_month, market_week, fleet_week, market_window or fleet_window. */
819
821
  grain: string | null;
820
822
  metric: "creative_brand_history";
821
823
  product: "ad_sightings";
@@ -851,6 +853,8 @@ type DataApi_CreativeBrandHistoryRow = {
851
853
  measure: string;
852
854
  reason: string;
853
855
  }>;
856
+ /** One of the brand's agencies of record as Winmo carries them, on an agency slice: a brand with several is on a row per agency. Null where none links (absent: no_agency_linked). */
857
+ agency?: string | null;
854
858
  /** The brand's flights on registered faces that started in the period with a completion: the flights whose passes the attention columns sum, each once. Unit: flights. */
855
859
  attention_flights: number;
856
860
  /** The board passes past those flights (inside each read span, +/- 600 s). Unit: passes. Null when attention_flights is 0. */
@@ -869,14 +873,24 @@ type DataApi_CreativeBrandHistoryRow = {
869
873
  brand_id: string | null;
870
874
  /** Brand name. */
871
875
  brand_label: string | null;
876
+ /** The brand's IAB tier-1 category on a category slice (its vote, stamped on the ledger). Null without one (absent: no_category). */
877
+ category?: string | null;
878
+ /** The Census CBSA (Metropolitan or Micropolitan Statistical Area, OMB's July 2023 delineation) of the faces the row counts, on a cbsa slice. Null outside every CBSA and outside the US (absent: no_cbsa). */
879
+ cbsa_code?: string | null;
880
+ /** The CBSA's title (Las Vegas-Henderson-North Las Vegas, NV). */
881
+ cbsa_name?: string | null;
872
882
  /** The brand's creatives whose first flight in the market (the fleet, on a fleet grain) began in the period. Unit: creatives. */
873
883
  creatives_launched: number;
874
884
  /** Of creatives_launched, those whose first flight's earlier looks would have caught it: the completion's miss_before <= 0.05. Unit: creatives. */
875
885
  creatives_launched_confirmed: number;
886
+ /** The face on a board slice: f:<board id>:<face index> (a registered face) or p:<point id> (an unregistered board point). */
887
+ face_key?: string | null;
876
888
  /** The brand's flights overlapping the period: one creative's run on one registered face or unregistered board point. Unit: flights. */
877
889
  flights_active: number;
878
890
  /** Of those, the flights that began in the period. Unit: flights. */
879
891
  flights_started: number;
892
+ /** static or digital on a format slice. Null where no read typed the face (absent: face_type_unknown). */
893
+ format?: string | null;
880
894
  /** Eye-gaze legible seconds (gaze_fl) over those passes. Unit: seconds. Null when attention_flights is 0. */
881
895
  gaze_legible_s: number | null;
882
896
  /** Eye-gaze looked seconds (gaze_fl) over those passes. Unit: seconds. Null when attention_flights is 0. */
@@ -887,7 +901,7 @@ type DataApi_CreativeBrandHistoryRow = {
887
901
  head_looked_s: number | null;
888
902
  /** Every ad flight's face-days in the market and period: the face-day share's denominator. Unit: face_days. Null when market_ad_flights is 0. */
889
903
  market_ad_face_days: number | null;
890
- /** Every ad flight active in the market and period: registered faces and unregistered points, named or not. The share of voice denominator. Unit: flights. */
904
+ /** Every ad flight active in the market and period: registered faces and unregistered points, named or not. The share of voice denominator. Under slices, every ad flight of the row's slice: its period and geography cut by every slice the request names, and narrowed by every slice filter; every market_* count is the slice's. Unit: flights. */
891
905
  market_ad_flights: number;
892
906
  /** US DMA or CA CMA code. Null on a fleet row. */
893
907
  market_code: string | null;
@@ -903,7 +917,7 @@ type DataApi_CreativeBrandHistoryRow = {
903
917
  market_name: string | null;
904
918
  /** Of the market's ad flights, those of a named brand: the named share's denominator, steady as label coverage grows. Unit: flights. */
905
919
  market_named_flights: number;
906
- /** Every still-reader sighting in the market and period: the vacancy denominator (creative_vacancy_rate's own count, rolled to the period). NULL where board_creative_sighting (400-day TTL) holds none of the period. Unit: sightings. Null when market_sightings is 0. */
920
+ /** Every still-reader sighting in the market and period: the vacancy denominator (creative_vacancy_rate's own count, rolled to the period). NULL where board_creative_sighting (400-day TTL) holds none of the period. Under slices, the vacancy is cut by where-it-ran slices only (a vacant face has no brand): each sighting placed by its read's face. Unit: sightings. Null when market_sightings is 0. */
907
921
  market_sightings: number | null;
908
922
  /** market_vacant_face_days / market_face_days: the market's vacancy in face-days, beside the sighting vacancy, never in place of it. Unit: share. market_vacant_face_days / market_face_days; null when market_face_days is 0. */
909
923
  market_vacancy_face_day_share: number | null;
@@ -923,12 +937,18 @@ type DataApi_CreativeBrandHistoryRow = {
923
937
  market_vacant_flights: number;
924
938
  /** The market's drawn sightings weighted by 1 / inclusion_probability. Unit: sightings. Null when market_drawn_sightings is 0. */
925
939
  market_weighted_sightings: number | null;
940
+ /** The faces' registry owner on a media_owner slice: a programmatic face's publisher, a permit layer's owner of record. Null on an unregistered board point (absent: no_registered_owner). */
941
+ media_owner?: string | null;
926
942
  /** Floor-priced media value: floor CPM / 1000 x modelled daily impressions per face-day, each face-day split among the flights estimated on the face that day, never fewer than its interleave set nor, on a digital face, the creatives read on it in the period, over the brand's flights on faces with a floor and impressions as of the flight's first day. An asking price, never a cleared one. Unit: usd. Null when media_value_priced_faces is 0. */
927
943
  media_value_floor_usd: number | null;
928
944
  /** The faces the floor-priced value is priced on. Unit: board_faces. */
929
945
  media_value_priced_faces: number;
930
946
  /** The month (its first day, YYYY-MM-DD). */
931
947
  month: string | null;
948
+ /** The brand's parent company on a parent slice: the brand graph id of the parent's Wikidata family. Null where the graph names none (absent: no_parent_named). */
949
+ parent_id?: string | null;
950
+ /** The parent company's name. */
951
+ parent_label?: string | null;
932
952
  /** flights_active / market_named_flights: the brand's share of the named brands' flights in the market and period (creative_share_of_voice's named denominator, over flights on faces and points). NULL on the unnamed row. Unit: share. named_flights_active / market_named_flights; null when market_named_flights is 0. */
933
953
  share_of_named_voice: number | null;
934
954
  /** flights_active / market_ad_flights: the brand's share of every ad flight in the market and period, on registered faces AND unregistered points (creative_share_of_voice counts sightings on registered faces only). Unit: share. flights_active / market_ad_flights; null when market_ad_flights is 0. */
@@ -939,6 +959,10 @@ type DataApi_CreativeBrandHistoryRow = {
939
959
  share_of_voice_face_days_se: number | null;
940
960
  /** brand_face_share / market_face_share: the share of voice with a digital loop's flights weighted by their share of its reads. Never mixed into share_of_voice. Unit: share. brand_face_share / market_face_share; null when market_face_share is 0. */
941
961
  share_of_voice_face_weighted: number | null;
962
+ /** The reader surface the face's held reads named most, on a surface slice: billboard, digital_board, bus_shelter or kiosk. Null where none named one (absent: no_reader_surface). */
963
+ surface?: string | null;
964
+ /** The ISO week on a week grain: its Monday, YYYY-MM-DD. */
965
+ week?: string | null;
942
966
  };
943
967
  type DataApi_DataProducts_AudienceRow = {
944
968
  /** Interval upper bound. */
@@ -6222,6 +6246,8 @@ interface listAdSightingsInPortalOperation {
6222
6246
  brand?: Array<string> | null;
6223
6247
  /** A resolved brand id, repeatable. Combined with `brand` as either-or. */
6224
6248
  brand_id?: Array<string> | null;
6249
+ /** The brand's IAB tier-1 category (IAB1..IAB25), repeatable: the records whose resolved brand votes in it (brand_knowledge_graph.iab_category, the `category` field). */
6250
+ category?: Array<string> | null;
6225
6251
  /** A sighted creative (the campaign artwork), repeatable. */
6226
6252
  creative_id?: Array<string> | null;
6227
6253
  /** The `next_cursor` of the previous page. */
@@ -6234,6 +6260,8 @@ interface listAdSightingsInPortalOperation {
6234
6260
  limit?: number;
6235
6261
  /** A market as COUNTRY:CODE (US DMA or CA CMA), repeatable. */
6236
6262
  market?: Array<string> | null;
6263
+ /** A media owner, repeatable: the records matched to a face whose owner (`publisher_name`, the registry's) holds the name's letters and digits, any case and punctuation (Lamar finds LAMAR-PITTSBURGH and Lamar (Cincinnati)). */
6264
+ media_owner?: Array<string> | null;
6237
6265
  /** The surface kind as read (billboard, storefront, bus_shelter, ...), repeatable. */
6238
6266
  surface?: Array<string> | null;
6239
6267
  /** End (exclusive). Default: now. The span is at most 400 days. */
@@ -6251,20 +6279,38 @@ interface listAdSightingHistoryInPortalOperation {
6251
6279
  request: never;
6252
6280
  params: Record<string, unknown>;
6253
6281
  query: {
6282
+ /** Narrow to brands this agency holds as agency of record (Winmo), by name in any case, repeatable. */
6283
+ agency?: Array<string> | null;
6284
+ /** Narrow to faces by face key, repeatable for a set of boards: f:<board id>:<face index> (a registered face) or p:<point id> (an unregistered board point), the `face_key` a board slice answers with. */
6285
+ board?: Array<string> | null;
6254
6286
  /** A brand by name, repeatable (competitors). Resolved to its brand id the way the brand search does. */
6255
6287
  brand?: Array<string> | null;
6256
6288
  /** A resolved brand id, repeatable. */
6257
6289
  brand_id?: Array<string> | null;
6290
+ /** Narrow to brands of an IAB tier-1 category (IAB1..IAB25), repeatable. A slice filter narrows the denominators with the rows: the shares are within the categories named. */
6291
+ category?: Array<string> | null;
6292
+ /** Narrow to faces in a Census CBSA (5-digit code, OMB July 2023 delineation), repeatable. */
6293
+ cbsa?: Array<string> | null;
6258
6294
  /** The `next_cursor` of the previous page. */
6259
6295
  cursor?: string;
6296
+ /** A slice the rows are cut by, repeatable: category, parent, agency (what the brand is), media_owner, format, surface, board, cbsa (where it ran). Each row is a brand within its slice, and every share is over its slice: a slice recomputes every denominator, and every distinct count is counted within it. The market vacancy is cut by where-it-ran slices only. */
6297
+ dimension?: Array<string> | null;
6298
+ /** Narrow to static or digital faces, repeatable. */
6299
+ format?: Array<string> | null;
6260
6300
  /** First month (YYYY-MM) or day. Default: 12 months before `to`. */
6261
6301
  from?: string;
6262
- /** market_month (default) or fleet_month. */
6263
- grain?: "market_month" | "fleet_month";
6302
+ /** market_month (default) or fleet_month; market_week or fleet_week (ISO weeks from their Monday, each counted whole, every week the from..to span touches); market_window or fleet_window (the from..to span as one period). A fleet grain drops the market: with dimension=cbsa it is the CBSA geography. */
6303
+ grain?: "market_month" | "fleet_month" | "market_week" | "fleet_week" | "market_window" | "fleet_window";
6264
6304
  /** Rows per page, 1..500 (default 100). The page limit is reserved; the rows returned are billed. */
6265
6305
  limit?: number;
6266
6306
  /** A market as COUNTRY:CODE, repeatable. */
6267
6307
  market?: Array<string> | null;
6308
+ /** Narrow to faces whose registry owner holds the name's letters and digits, any case and punctuation (Lamar finds LAMAR-PITTSBURGH and Lamar (Cincinnati)), repeatable. */
6309
+ media_owner?: Array<string> | null;
6310
+ /** Narrow to brands whose parent company is in this brand graph id's family (the `parent_id` a parent slice answers with), repeatable. */
6311
+ parent?: Array<string> | null;
6312
+ /** Narrow to faces of a reader surface (billboard, digital_board, bus_shelter, kiosk), repeatable. */
6313
+ surface?: Array<string> | null;
6268
6314
  /** Last month (YYYY-MM, inclusive) or day. Default: this month. */
6269
6315
  to?: string;
6270
6316
  };
@@ -6605,30 +6651,46 @@ interface getApprovedMetricOperation {
6605
6651
  metric: "camera_people_per_screen_hour" | "camera_dwell_capped_ms" | "camera_head_pose_index" | "camera_gaze_pct" | "demographic_share" | "sensing_census" | "board_measured_impressions_per_spot" | "board_pass_audience" | "same_panel_index" | "radio_identifiers_per_person" | "creative_sightings" | "creative_share_of_voice" | "creative_street_presence" | "creative_vacancy_rate" | "creative_brand_history" | "seatbelt_compliance" | "seatbelt_unbuckled_ride_rate";
6606
6652
  };
6607
6653
  query: {
6654
+ /** Agency names, |-separated (or repeated): the brands one of them holds as agency of record (Winmo), any case. Taken by: creative_brand_history. */
6655
+ agencies?: string;
6608
6656
  /** Board face id (board metrics). Taken by: board_measured_impressions_per_spot, board_pass_audience. */
6609
6657
  board_id?: string;
6658
+ /** Face keys, |-separated (or repeated): f:<board id>:<face index> or p:<point id>. Taken by: creative_brand_history. */
6659
+ boards?: string;
6610
6660
  /** Comma-separated resolved brand ids. Taken by: creative_brand_history. */
6611
6661
  brands?: string;
6612
6662
  /** Condition scope (board metrics): daypart, light, weather or speed. Taken by: board_measured_impressions_per_spot. */
6613
6663
  by?: string;
6664
+ /** Comma-separated IAB tier-1 codes (IAB1..IAB25): the brands of those categories. A slice filter narrows the denominators with the rows. Taken by: creative_brand_history. */
6665
+ categories?: string;
6666
+ /** Comma-separated 5-digit Census CBSA codes (OMB July 2023 delineation). Taken by: creative_brand_history. */
6667
+ cbsas?: string;
6614
6668
  /** One day (YYYY-MM-DD). Give day or window; neither is the last settled day. Taken by: camera_people_per_screen_hour, camera_dwell_capped_ms, camera_head_pose_index, camera_gaze_pct, demographic_share, sensing_census, same_panel_index, radio_identifiers_per_person, creative_sightings, creative_share_of_voice, creative_street_presence, creative_vacancy_rate, creative_brand_history, seatbelt_compliance, seatbelt_unbuckled_ride_rate. */
6615
6669
  day?: string;
6616
6670
  /** Daypart filter (board metrics). Taken by: board_measured_impressions_per_spot, board_pass_audience. */
6617
6671
  daypart?: string;
6618
- /** Comma-separated audience dimensions (dimension= is the one-value spelling). Taken by: demographic_share. */
6672
+ /** Comma-separated dimensions (dimension= is the one-value spelling): the audience dimensions of a demographics metric (default all), or the slices creative_brand_history cuts its rows by (category, parent, agency, media_owner, format, surface, board, cbsa; default none), every share over its slice. Taken by: demographic_share, creative_brand_history. */
6619
6673
  dimensions?: string;
6674
+ /** Comma-separated face formats: static, digital. Taken by: creative_brand_history. */
6675
+ formats?: string;
6620
6676
  /** Camera evidence grade: face_backed or person_backed. Taken by: camera_people_per_screen_hour, camera_dwell_capped_ms, camera_head_pose_index, camera_gaze_pct. */
6621
6677
  grade?: string;
6622
6678
  /** The answer grain (screen_hour, screen_day, fleet_day, market_day, market_month, ...): one of the metric's grains. Taken by: camera_people_per_screen_hour, camera_dwell_capped_ms, camera_head_pose_index, camera_gaze_pct, demographic_share, sensing_census, same_panel_index, radio_identifiers_per_person, creative_sightings, creative_share_of_voice, creative_street_presence, creative_vacancy_rate, creative_brand_history, seatbelt_compliance, seatbelt_unbuckled_ride_rate. */
6623
6679
  grain?: string;
6624
6680
  /** Comma-separated markets as COUNTRY:CODE (US DMA, CA CMA). Taken by: creative_sightings, creative_share_of_voice, creative_street_presence, creative_vacancy_rate, creative_brand_history, seatbelt_compliance, seatbelt_unbuckled_ride_rate. */
6625
6681
  markets?: string;
6682
+ /** Media owner names, |-separated (or repeated): the faces whose registry owner holds a name's letters and digits, any case and punctuation. Taken by: creative_brand_history. */
6683
+ media_owners?: string;
6684
+ /** Comma-separated brand graph ids: the brands whose parent company is in one of those Wikidata families. Taken by: creative_brand_history. */
6685
+ parents?: string;
6626
6686
  /** The population the shares are over. Taken by: sensing_census, same_panel_index. */
6627
6687
  population?: string;
6628
6688
  /** Comma-separated 24-hex screen ids, up to the metric's max_screens. Taken by: camera_people_per_screen_hour, camera_dwell_capped_ms, camera_head_pose_index, camera_gaze_pct, demographic_share, seatbelt_compliance, seatbelt_unbuckled_ride_rate. */
6629
6689
  screens?: string;
6630
6690
  /** Comma-separated statistics (mean, p50, ...), from the metric's allowed stats. Taken by: camera_people_per_screen_hour, camera_head_pose_index. */
6631
6691
  stats?: string;
6692
+ /** Comma-separated reader surfaces: billboard, digital_board, bus_shelter, kiosk. Taken by: creative_brand_history. */
6693
+ surfaces?: string;
6632
6694
  /** An inclusive span, YYYY-MM-DD..YYYY-MM-DD, up to the metric's max_window_days. Taken by: camera_people_per_screen_hour, camera_dwell_capped_ms, camera_head_pose_index, camera_gaze_pct, demographic_share, same_panel_index, radio_identifiers_per_person, creative_sightings, creative_share_of_voice, creative_street_presence, creative_vacancy_rate, creative_brand_history, seatbelt_compliance, seatbelt_unbuckled_ride_rate. */
6633
6695
  window?: string;
6634
6696
  /** Currency window end (board metrics). Taken by: board_measured_impressions_per_spot, board_pass_audience. */
@@ -6730,6 +6792,8 @@ interface dataApiAdSightingsOperation {
6730
6792
  brand?: Array<string> | null;
6731
6793
  /** A resolved brand id, repeatable. Combined with `brand` as either-or. */
6732
6794
  brand_id?: Array<string> | null;
6795
+ /** The brand's IAB tier-1 category (IAB1..IAB25), repeatable: the records whose resolved brand votes in it (brand_knowledge_graph.iab_category, the `category` field). */
6796
+ category?: Array<string> | null;
6733
6797
  /** A sighted creative (the campaign artwork), repeatable. */
6734
6798
  creative_id?: Array<string> | null;
6735
6799
  /** The `next_cursor` of the previous page. */
@@ -6742,6 +6806,8 @@ interface dataApiAdSightingsOperation {
6742
6806
  limit?: number;
6743
6807
  /** A market as COUNTRY:CODE (US DMA or CA CMA), repeatable. */
6744
6808
  market?: Array<string> | null;
6809
+ /** A media owner, repeatable: the records matched to a face whose owner (`publisher_name`, the registry's) holds the name's letters and digits, any case and punctuation (Lamar finds LAMAR-PITTSBURGH and Lamar (Cincinnati)). */
6810
+ media_owner?: Array<string> | null;
6745
6811
  /** The surface kind as read (billboard, storefront, bus_shelter, ...), repeatable. */
6746
6812
  surface?: Array<string> | null;
6747
6813
  /** End (exclusive). Default: now. The span is at most 400 days. */
@@ -6759,20 +6825,38 @@ interface dataApiAdSightingsHistoryOperation {
6759
6825
  request: never;
6760
6826
  params: Record<string, unknown>;
6761
6827
  query: {
6828
+ /** Narrow to brands this agency holds as agency of record (Winmo), by name in any case, repeatable. */
6829
+ agency?: Array<string> | null;
6830
+ /** Narrow to faces by face key, repeatable for a set of boards: f:<board id>:<face index> (a registered face) or p:<point id> (an unregistered board point), the `face_key` a board slice answers with. */
6831
+ board?: Array<string> | null;
6762
6832
  /** A brand by name, repeatable (competitors). Resolved to its brand id the way the brand search does. */
6763
6833
  brand?: Array<string> | null;
6764
6834
  /** A resolved brand id, repeatable. */
6765
6835
  brand_id?: Array<string> | null;
6836
+ /** Narrow to brands of an IAB tier-1 category (IAB1..IAB25), repeatable. A slice filter narrows the denominators with the rows: the shares are within the categories named. */
6837
+ category?: Array<string> | null;
6838
+ /** Narrow to faces in a Census CBSA (5-digit code, OMB July 2023 delineation), repeatable. */
6839
+ cbsa?: Array<string> | null;
6766
6840
  /** The `next_cursor` of the previous page. */
6767
6841
  cursor?: string;
6842
+ /** A slice the rows are cut by, repeatable: category, parent, agency (what the brand is), media_owner, format, surface, board, cbsa (where it ran). Each row is a brand within its slice, and every share is over its slice: a slice recomputes every denominator, and every distinct count is counted within it. The market vacancy is cut by where-it-ran slices only. */
6843
+ dimension?: Array<string> | null;
6844
+ /** Narrow to static or digital faces, repeatable. */
6845
+ format?: Array<string> | null;
6768
6846
  /** First month (YYYY-MM) or day. Default: 12 months before `to`. */
6769
6847
  from?: string;
6770
- /** market_month (default) or fleet_month. */
6771
- grain?: "market_month" | "fleet_month";
6848
+ /** market_month (default) or fleet_month; market_week or fleet_week (ISO weeks from their Monday, each counted whole, every week the from..to span touches); market_window or fleet_window (the from..to span as one period). A fleet grain drops the market: with dimension=cbsa it is the CBSA geography. */
6849
+ grain?: "market_month" | "fleet_month" | "market_week" | "fleet_week" | "market_window" | "fleet_window";
6772
6850
  /** Rows per page, 1..500 (default 100). The page limit is reserved; the rows returned are billed. */
6773
6851
  limit?: number;
6774
6852
  /** A market as COUNTRY:CODE, repeatable. */
6775
6853
  market?: Array<string> | null;
6854
+ /** Narrow to faces whose registry owner holds the name's letters and digits, any case and punctuation (Lamar finds LAMAR-PITTSBURGH and Lamar (Cincinnati)), repeatable. */
6855
+ media_owner?: Array<string> | null;
6856
+ /** Narrow to brands whose parent company is in this brand graph id's family (the `parent_id` a parent slice answers with), repeatable. */
6857
+ parent?: Array<string> | null;
6858
+ /** Narrow to faces of a reader surface (billboard, digital_board, bus_shelter, kiosk), repeatable. */
6859
+ surface?: Array<string> | null;
6776
6860
  /** Last month (YYYY-MM, inclusive) or day. Default: this month. */
6777
6861
  to?: string;
6778
6862
  };