@trieungoctam/vibekit 1.0.0

package/skills/utils/copywriting/references/copy-formulas.md

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+# Copy Formulas
+
+Proven frameworks for persuasive writing.
+
+## AIDA (Attention → Interest → Desire → Action)
+
+The classic framework. Works for landing pages, ads, sales emails.
+
+```
+ATTENTION: Bold claim or pattern interrupt
+INTEREST: Explain why this matters to them
+DESIRE: Paint the picture of transformation
+ACTION: Clear CTA with urgency
+```
+
+**Example:**
+```
+[A] Stop losing 80% of your leads.
+[I] Most businesses capture emails but never convert them.
+    The problem isn't your product—it's your follow-up.
+[D] Imagine waking up to sales notifications while you sleep.
+    Our automation sends the right message at the right time.
+[A] Start your free trial → No credit card required.
+```
+
+## PAS (Problem → Agitate → Solution)
+
+Dan Kennedy's "most reliable formula." Works for email, sales pages.
+
+```
+PROBLEM: Name the specific pain
+AGITATE: Twist the knife (consequences, frustration)
+SOLUTION: Present your offer as the answer
+```
+
+**Example:**
+```
+[P] You're posting on LinkedIn daily but getting zero leads.
+[A] Hours of content creation. Crickets in your DMs.
+    Meanwhile, competitors with worse products are
+    booking calls. What do they know that you don't?
+[S] Our LinkedIn system generates 15+ qualified leads/week
+    using posts that take 10 minutes to write.
+```
+
+## BAB (Before → After → Bridge)
+
+Best for testimonials, case studies, transformation stories.
+
+```
+BEFORE: Describe the painful current state
+AFTER: Paint the desired future state
+BRIDGE: Your product/service is the bridge
+```
+
+**Example:**
+```
+[B] Sarah spent 4 hours/day on customer support emails.
+    Burnout was inevitable. Her team was drowning.
+[A] Now she handles 3x the volume in 1 hour.
+    Her team focuses on growth, not firefighting.
+[BR] The bridge? Our AI support assistant that learns
+     your voice and handles 80% of tickets automatically.
+```
+
+## 4Ps (Promise → Picture → Proof → Push)
+
+Long-form sales pages, webinar pitches.
+
+```
+PROMISE: Bold outcome claim
+PICTURE: Help them visualize having it
+PROOF: Evidence it works (testimonials, data)
+PUSH: Create urgency, clear CTA
+```
+
+## 4Us (Urgent + Unique + Useful + Ultra-specific)
+
+Headlines, subject lines, hooks.
+
+| U | Meaning | Example |
+|---|---------|---------|
+| Urgent | Time-sensitive | "24 hours left" |
+| Unique | Different from competition | "The only..." |
+| Useful | Clear benefit | "Save 10 hours/week" |
+| Ultra-specific | Precise details | "47% increase in 30 days" |
+
+**Example headline:**
+"[24 hours] The only cold email template that books [23 calls/month]"
+
+## FAB (Feature → Advantage → Benefit)
+
+Product descriptions, feature announcements.
+
+```
+FEATURE: What it is
+ADVANTAGE: What it does better
+BENEFIT: Why they care
+```
+
+**Example:**
+```
+[F] One-click export to PDF
+[A] No more screenshots or manual formatting
+[B] Share professional reports in seconds, not hours
+```
+
+## ACCA (Awareness → Comprehension → Conviction → Action)
+
+Educational content, complex products.
+
+```
+AWARENESS: Make them aware of the problem/opportunity
+COMPREHENSION: Help them understand the solution
+CONVICTION: Build belief with proof
+ACTION: Direct next step
+```
+
+## The 1-2-3-4 Formula
+
+Quick, punchy copy. Social posts, short emails.
+
+```
+1. What I've got for you
+2. What it will do for you
+3. Who am I? (credibility)
+4. What you need to do next
+```
+
+## Star-Chain-Hook
+
+Storytelling format for longer content.
+
+```
+STAR: Introduce the hero (reader or case study)
+CHAIN: Series of facts, benefits, reasons
+HOOK: Compelling CTA
+```
+
+## Formula Selection Guide
+
+| Situation | Best Formula |
+|-----------|--------------|
+| Cold audience | AIDA, ACCA |
+| Aware of problem | PAS |
+| Testimonial | BAB |
+| Product feature | FAB |
+| Headline | 4Us |
+| Sales page | 4Ps |
+| Quick hook | 1-2-3-4 |

package/skills/utils/copywriting/references/cta-patterns.md

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+# CTA Patterns
+
+Button copy and calls-to-action that convert.
+
+## CTA Formulas
+
+### Action + Benefit
+```
+Start [benefit]ing
+Get [outcome]
+Unlock [benefit]
+Claim [offer]
+```
+
+**Examples:**
+- Start saving hours
+- Get instant access
+- Unlock your growth
+- Claim your free trial
+
+### First Person ("My")
+```
+Start my free trial
+Get my copy
+Build my [thing]
+Show me how
+Send me the guide
+```
+
+Outperforms generic "Get started" in many tests.
+
+### Yes + Benefit
+```
+Yes, I want [benefit]
+Yes, show me how
+Yes, sign me up
+Count me in
+I'm ready to [benefit]
+```
+
+### Imperative Verbs
+| Verb | Best For |
+|------|----------|
+| Get | Acquiring something |
+| Start | Beginning a journey |
+| Join | Community/membership |
+| Discover | Learning/content |
+| Build | Creation tools |
+| Try | Low commitment |
+| Book | Services/calls |
+| Download | Content offers |
+| Watch | Video content |
+
+## CTA by Funnel Stage
+
+### TOFU (Awareness)
+```
+Learn more
+Read the guide
+Watch the video
+Get the checklist
+See how it works
+```
+
+### MOFU (Consideration)
+```
+Start free trial
+Schedule a demo
+See pricing
+Compare plans
+Talk to sales
+```
+
+### BOFU (Decision)
+```
+Buy now
+Get started
+Subscribe
+Upgrade today
+Claim your spot
+```
+
+## Button Copy A/B Tests
+
+Tests often show these winners:
+
+| Lower Conversion | Higher Conversion |
+|------------------|-------------------|
+| Submit | Get My Free Guide |
+| Click here | Start My Free Trial |
+| Learn more | Show Me How |
+| Sign up | Yes, I Want This |
+| Download | Send Me the Checklist |
+
+## Adding Urgency
+
+```
+[CTA] - Limited spots
+[CTA] - Offer ends [date]
+[CTA] (only [N] left)
+[CTA] before [deadline]
+```
+
+## Adding Value
+
+```
+[CTA] — It's free
+[CTA] (no credit card)
+[CTA] — Cancel anytime
+[CTA] — 30-second setup
+[CTA] — Risk-free
+```
+
+## CTA Placement
+
+### Landing Page
+- Hero section (primary)
+- After benefits section
+- After testimonials
+- Final section (full-width)
+
+### Email
+- After value proposition
+- P.S. section
+- Keep above scroll if possible
+
+### Blog Post
+- After introduction
+- Mid-content (if natural)
+- End of post
+
+## Surrounding Copy
+
+### Above CTA
+```
+Ready to [benefit]?
+Join [number]+ [audience] who already [benefit]
+Stop [pain]. Start [benefit].
+```
+
+### Below CTA (Microcopy)
+```
+Free forever. No credit card required.
+30-day money-back guarantee
+Setup takes 2 minutes
+Cancel anytime. No questions asked.
+```
+
+## CTA Contrast
+
+For multiple CTAs on page:
+
+| Primary | Secondary |
+|---------|-----------|
+| Filled button | Ghost/outline button |
+| Start Free Trial | See Pricing |
+| Get Started | Watch Demo |
+| Buy Now | Learn More |
+
+## CTA Checklist
+
+- [ ] Action verb starts the CTA?
+- [ ] Benefit clear?
+- [ ] Matches page intent?
+- [ ] Contrasts visually?
+- [ ] One primary CTA per section?
+- [ ] Risk reducer nearby?
+- [ ] Mobile tap-friendly size?

package/skills/utils/copywriting/references/email-copy.md

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+# Email Copy
+
+Subject lines, body copy, and CTAs that convert.
+
+## Subject Line Formulas
+
+### Curiosity Gap
+```
+The [thing] nobody talks about
+I was wrong about [topic]
+This changes everything
+Quick question about [topic]
+[Name], noticed something...
+```
+
+### Benefit-Driven
+```
+[Achieve X] in [timeframe]
+How to [benefit] without [pain]
+Get [result] starting today
+Your [thing] is ready
+```
+
+### Question Format
+```
+Are you [doing thing]?
+Can I ask you something?
+Is [common belief] true?
+What if [benefit]?
+Quick question?
+```
+
+### Urgency
+```
+[X hours] left
+Last chance: [benefit]
+Closing tonight
+Don't miss this
+Final reminder
+```
+
+### Personal/Conversational
+```
+Just between us
+I owe you an apology
+Can we talk?
+I noticed you [action]
+Weird request
+```
+
+### Number-Based
+```
+[X] ways to [benefit]
+[X]% off ends tonight
+[X] people already joined
+In [X] minutes, you could...
+```
+
+## Subject Line Power Tips
+
+- **47%** of opens based on subject line alone
+- Personalized = **26%** higher open rate
+- Urgency = **22%** higher open rate
+- Keep under **50 characters** for mobile
+- Emojis: test, don't assume they work
+
+## Preview Text
+
+The text after subject line. Use it to:
+- Extend the curiosity
+- Add context
+- Create contrast
+
+**Example:**
+```
+Subject: Quick question?
+Preview: (no, I'm not selling anything)
+```
+
+## Email Body Structure
+
+### Short Email (50-100 words)
+```
+[Hook: 1 sentence that grabs attention]
+
+[Value: 2-3 sentences explaining benefit]
+
+[CTA: Single, clear action]
+
+[Sign-off]
+```
+
+### Standard Email (100-200 words)
+```
+[Opening hook]
+
+[Problem acknowledgment]
+
+[Solution/Value introduction]
+
+[Key benefit 1]
+[Key benefit 2]
+
+[Social proof if relevant]
+
+[CTA]
+
+[P.S. - reinforce CTA or add urgency]
+```
+
+### Story Email
+```
+[Start in the middle of action]
+
+[Quick backstory]
+
+[The turning point]
+
+[The lesson/insight]
+
+[How it applies to reader]
+
+[CTA]
+```
+
+## Opening Lines (Never "Hi [Name]")
+
+**Start with value or story:**
+```
+Ever notice how...
+Here's what most people get wrong about...
+I made a mistake yesterday.
+3 minutes. That's all it took.
+Let me tell you about [name]...
+Quick story:
+```
+
+## Email CTAs
+
+### Link CTAs
+```
+→ [Action verb] here
+→ Get instant access
+→ Start your free trial
+→ Book your call now
+→ Download the guide
+```
+
+### Button CTAs
+```
+Get Started Free
+Claim Your Spot
+Show Me How
+Yes, I Want This
+Try It Risk-Free
+```
+
+## P.S. Lines
+
+The P.S. is often read first. Use for:
+
+```
+P.S. [Urgency reminder]
+P.S. [Bonus mention]
+P.S. [Risk reversal]
+P.S. [Social proof]
+```
+
+**Examples:**
+```
+P.S. This offer expires at midnight.
+P.S. Bonus: Get the swipe file free when you join today.
+P.S. Remember, 100% money-back guarantee. Zero risk.
+P.S. 2,847 people joined last week.
+```
+
+## Email Sequence Types
+
+| Type | Emails | Goal |
+|------|--------|------|
+| Welcome | 3-5 | Introduce, value, soft CTA |
+| Nurture | 5-7 | Educate, build trust |
+| Launch | 5-10 | Urgency, overcome objections |
+| Re-engagement | 2-3 | Win back inactive |
+| Onboarding | 4-7 | Activate, reduce churn |
+
+## Conversion Tips
+
+1. One CTA per email
+2. Write like you're emailing one person
+3. Short paragraphs (1-2 sentences)
+4. Use "you" more than "I" or "we"
+5. Test subject lines before body

package/skills/utils/copywriting/references/headline-templates.md

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+# Headline Templates
+
+50+ proven headline patterns for high conversion.
+
+## How-To Headlines
+
+```
+How to [achieve X] without [pain Y]
+How to [achieve X] in [timeframe]
+How to [achieve X] (even if [obstacle])
+How [person/company] [achieved X]
+How I [achieved X] in [timeframe]
+```
+
+**Examples:**
+- How to write emails that get replies without being pushy
+- How to lose 10 pounds in 30 days
+- How to land clients (even if you have no portfolio)
+
+## Number Headlines
+
+```
+[Number] ways to [achieve benefit]
+[Number] [things] every [audience] should know
+[Number] mistakes that [negative outcome]
+[Number] secrets to [desired outcome]
+The top [number] [things] for [outcome]
+```
+
+**Examples:**
+- 7 ways to double your email open rates
+- 5 mistakes that kill landing page conversions
+- The top 10 tools for remote teams
+
+## Question Headlines
+
+```
+Are you making this [type] mistake?
+What if you could [benefit]?
+Do you [common struggle]?
+Why do [audience] [struggle with X]?
+Is [common belief] holding you back?
+```
+
+**Examples:**
+- Are you making this pricing mistake?
+- What if you could write copy in half the time?
+- Do you struggle to find clients?
+
+## Secret/Revelation Headlines
+
+```
+The secret to [desired outcome]
+The [surprising] truth about [topic]
+What [experts] won't tell you about [topic]
+[Number] little-known [things] that [benefit]
+The hidden [thing] behind [outcome]
+```
+
+**Examples:**
+- The secret to landing page conversions
+- The surprising truth about cold email
+- What gurus won't tell you about passive income
+
+## Negative Headlines
+
+```
+Why [common approach] doesn't work
+Stop [doing thing] (do this instead)
+[Number] reasons your [thing] isn't working
+The [thing] killing your [desired outcome]
+Don't [do X] until you [read/see this]
+```
+
+**Examples:**
+- Why discounting doesn't work
+- Stop writing long emails (do this instead)
+- 5 reasons your ads aren't converting
+
+## Command Headlines
+
+```
+[Verb] your [noun] in [timeframe]
+Get [benefit] without [pain]
+Start [action] today
+Discover the [thing] that [benefit]
+Join [number] [people] who [benefit]
+```
+
+**Examples:**
+- Double your revenue in 90 days
+- Get more leads without cold calling
+- Join 10,000+ marketers who save 5 hours/week
+
+## Comparison Headlines
+
+```
+[X] vs [Y]: Which [outcome] faster?
+Why [A] beats [B] for [benefit]
+[Thing A] or [Thing B]? Here's the truth
+The difference between [success] and [failure]
+```
+
+**Examples:**
+- SEO vs Paid Ads: Which grows revenue faster?
+- Why webinars beat ebooks for lead gen
+
+## Guarantee Headlines
+
+```
+[Achieve X] or your money back
+[Benefit] guaranteed in [timeframe]
+The only [thing] that [guarantees outcome]
+```
+
+## Curiosity Gap Headlines
+
+```
+This [thing] changed everything for [audience]
+I was wrong about [topic]
+The [thing] nobody talks about
+What happened when I [did X]
+```
+
+## Headline Power Words
+
+**Urgency:** Now, Today, Immediately, Fast, Quick, Limited
+**Exclusivity:** Secret, Hidden, Little-known, Insider
+**Value:** Free, Bonus, Save, Discount, Proven
+**Results:** Guaranteed, Tested, Works, Results, Success
+**Emotion:** Amazing, Stunning, Incredible, Life-changing
+
+## Headline Checklist
+
+- [ ] Specific benefit clear?
+- [ ] Audience identified?
+- [ ] Urgency or curiosity?
+- [ ] Power word included?
+- [ ] Under 10 words ideal?
+- [ ] Read aloud—flows naturally?