@tidyfactor/marketing 1.3.0 → 1.6.0

package/references/memory/naming-conventions.md

@@ -0,0 +1,75 @@
+<!-- last-verified: 2026-09-09 -->
+# Memory: naming-conventions
+
+Standardized naming taxonomy for campaigns, ad groups, UTM tracking parameters, email tags, and marketing assets across the TidyFactor ecosystem.
+
+---
+
+## 1. Universal Campaign Naming Taxonomy
+
+Every paid and organic campaign must follow the deterministic 5-token kebab-case structure:
+
+```text
+[GEO]_[OBJECTIVE]_[AUDIENCE]_[OFFER]_[LAUNCH-DATE]
+```
+
+### Token Definitions
+
+| Token | Accepted Values | Examples |
+|---|---|---|
+| `GEO` | Regional or country code | `gcc`, `ksa`, `uae`, `eg`, `global` |
+| `OBJECTIVE` | Campaign funnel intent | `tof` (Awareness/Traffic), `mof` (Lead/Consideration), `bof` (Purchase/Conversion), `ret` (Retargeting) |
+| `AUDIENCE` | Targeting cluster | `broad`, `lal1-buyers`, `interest-marketing`, `b2b-founders`, `cart-abandoners` |
+| `OFFER` | Vehicle or angle descriptor | `flashsale-20`, `free-audit`, `demo-trial`, `starter-bundle` |
+| `LAUNCH-DATE` | ISO year-month | `2026-09`, `2026-10` |
+
+### Concrete Examples
+- `ksa_bof_lal1-buyers_flashsale-20_2026-09`
+- `eg_tof_interest-marketing_free-audit_2026-09`
+- `global_mof_b2b-founders_demo-trial_2026-09`
+
+---
+
+## 2. Standardized UTM Parameter Rules
+
+All outbound marketing URLs must include standardized, lowercase, alphanumeric UTM tags:
+
+| Parameter | Construction Rule | Example |
+|---|---|---|
+| `utm_source` | Platform identifier (lowercase) | `meta`, `google`, `linkedin`, `tiktok`, `email`, `x` |
+| `utm_medium` | Channel type | `cpc`, `cpm`, `social-organic`, `newsletter`, `lifecycle` |
+| `utm_campaign` | Exact canonical campaign name | `ksa_bof_lal1-buyers_flashsale-20_2026-09` |
+| `utm_term` | Target keyword or search intent (paid search only) | `saas-marketing-automation` |
+| `utm_content` | Creative variant / angle descriptor | `angle1-pain-video-01`, `angle2-roi-carousel-02` |
+
+### Validation Rule
+- **Lowercase Only**: Never use uppercase or spaces in UTM parameters (`utm_source=Meta` ❌ → `utm_source=meta` ✔️).
+- **Hyphen Separation**: Separate words with hyphens (`-`), never underscores or `%20` within values.
+
+---
+
+## 3. Creative & Ad Asset Naming
+
+Every creative file, video, or banner asset must be named deterministically:
+
+```text
+[ASPECT-RATIO]_[ANGLE]_[FORMAT]_[HOOK-ID]
+```
+
+- **Ratios**: `9x16` (Reels/TikTok/Stories), `1x1` (Feed Square), `16x9` (YouTube/Landscape).
+- **Angles**: `pain` (Problem-agitate), `roi` (Logic/numbers), `proof` (Social proof/case study).
+- **Formats**: `video`, `statichigh`, `carousel`, `ugc`.
+- **Examples**:
+  - `9x16_pain_ugc_hook01-frustration.mp4`
+  - `1x1_roi_statichigh_hook03-benchmark.png`
+  - `9x16_proof_video_hook02-beforeafter.mp4`
+
+---
+
+## 4. Email Tagging & Segment Naming
+
+For CRM and email automation engines (Klaviyo, Mailchimp, Loops, Supabase):
+
+- **Lifecycle Flows**: `flow_[stage]_[name]` (e.g., `flow_tof_welcome-series`, `flow_bof_cart-recovery-3step`).
+- **One-off Broadcasts**: `camp_[YYYY-MM-DD]_[subject-slug]` (e.g., `camp_2026-09-15_flash-sale-announcement`).
+- **User State Tags**: `status:[active|churned|vip|at-risk]`, `market:[gcc|eg|global]`.

package/references/memory/philosophy.md

@@ -1,5 +1,7 @@
+<!-- last-verified: 2026-09-09 -->
 # Marketing Philosophy: Audience-First Growth & Direct Response Principles
 
+
 *(Note: Human-facing document. Never referenced by operational commands or execution agents).*
 
 ---

package/references/memory/platform-specs.md

@@ -1,75 +1,76 @@
-# Marketing Memory: Platform Specs, MENA Regional Intelligence & CRO
-
-Operational parameters for Global Social Platforms, Country-by-Country MENA Market Intelligence, Regional Payment Infrastructure, and 7-Dimension CRO Audits.
-
----
-
-## 1. MENA Per-Country Market & Platform Intelligence
-
-| Country | #1 Platforms (Priority Order) | Key Regional Payment Infrastructure | Trust & Cultural Factors |
-|---|---|---|---|
-| 🇸🇦 **Saudi Arabia (KSA)** | Snapchat → X (Twitter) → TikTok → Instagram → YouTube | **Mada**, **Tamara**, **Tabby**, Apple Pay, STC Pay | High purchasing power, mobile-first, video/visual dominant, local Riyadh/Jeddah dialtone or Modern Arabic. |
-| 🇦🇪 **United Arab Emirates (UAE)** | Instagram → LinkedIn (B2B) → TikTok → YouTube → Meta | **Apple Pay**, Stripe, Tabby, Tamara | Highly international expat & local mix, dual English/Arabic mandatory, premium aesthetic expectation. |
-| 🇪🇬 **Egypt** | Facebook (Meta) → WhatsApp → YouTube → TikTok → Instagram | **InstaPay**, **Fawry**, Vodafone Cash, Meeza, ValU | Facebook dominates both B2C and B2B, WhatsApp for sales closing, value/ROI conscious, high volume. |
-| 🇰🇼 **Kuwait** | Instagram → Snapchat → TikTok → WhatsApp | **KNET**, Apple Pay, Tamara, Tabby | Exceptionally high AOV, heavy Instagram shopping/DM orders, personal concierge support culture. |
-| 🇶🇦 **Qatar** | Instagram → Snapchat → TikTok → X | **NAPS**, Apple Pay, Debit Cards | High luxury and status affinity, government & corporate B2B focus. |
-| 🇯🇴 **Jordan** | Facebook → Instagram → WhatsApp → TikTok | **CliQ**, Zain Cash, Orange Money, Credit Cards | Strong tech/freelancer hub, price-sensitive, peer recommendation driven. |
-| 🇲🇦 **Morocco** | Facebook → Instagram → TikTok → WhatsApp | **CMI**, Cash on Delivery (COD), Orange Money | French/Arabic/Darija linguistic sensitivity, high COD prevalence in e-commerce. |
-
----
-
-## 2. 7-Dimension CRO (Conversion Rate Optimization) Audit Framework
-
-Analyze any landing page or checkout in order of impact:
-
-```
-1. Value Proposition Clarity (The 5-Second Test)
-   - Can a cold visitor understand what this is and why they should care in < 5 seconds?
-   - Is the primary benefit specific, quantified, and differentiated?
-
-2. Headline & Hero Effectiveness
-   - Outcome-focused: "Get [Outcome] without [Pain Point]"
-   - Matches the exact message and keywords of the referring ad or search query.
-
-3. CTA Hierarchy & Placement
-   - Single clear primary action above the fold.
-   - Low-friction copy ("Start Free 14-Day Trial", not "Submit" or "Buy Now").
-
-4. Friction & Cognitive Load
-   - Multi-step forms with progress bars for complex signups.
-   - Zero surprise shipping or hidden fees at checkout.
-
-5. Social Proof Stacking
-   - Customer logos, verifiable metric callouts, video testimonials, and Trustpilot/G2 badges.
-
-6. Risk Reversal & Guarantees
-   - Explicit money-back guarantee, 24/7 localized support, SSL/Security certifications.
-
-7. Mobile Usability & Speed
-   - Page load time < 2.5s (Core Web Vitals).
-   - 1-click mobile checkout enabled (Apple Pay, Mada, InstaPay).
-```
-
----
-
-## 3. Global Social Algorithmic Signals
-
-| Platform | Primary Ranking Signals | Winning Content Format | Optimal Posting Cadence |
-|---|---|---|---|
-| **Instagram** | Sends/DMs (Weight: 10), Saves (Weight: 8), Comments, Watch Time (> 80%) | Reels (9:16, 7-30s), Carousels (8-10 slides), Daily Stories | 3-5 Reels/wk, 2 Carousels/wk, 4-8 Stories/day |
-| **TikTok** | 100% Video Completion Rate, Rewatches, Shares, Comment Velocity | Short-form video (9:16, 15-45s) with spoken + text hooks | 1-2 videos/day (consistency > volume) |
-| **LinkedIn** | Dwell time, thoughtful comments (> 15 words), PDF document carousels | Document Slides (PDF), Text + Image teardowns, 1:1 Video | 3-5 posts/wk (morning business hours) |
-| **YouTube Shorts**| Viewed vs. Swiped away ratio (> 75%), Average Percentage Viewed (> 100%) | Vertical Shorts (9:16, 20-50s) with seamless audio looping | 3-7 Shorts/wk |
-| **X (Twitter)** | Bookmarks, Retweets/Quotes, Replies, Verified user interactions | Long-form articles/threads with visual diagrams | 2-4 posts/day |
-
----
-
-## 4. The 3-Tier Hashtag Distribution Rule
-
-```
-Total Hashtags: 5 to 10 targeted tags (Never use 30 spam tags).
-
-├── Tier 1: Broad Category (1-2 tags) -> 500k - 2M posts (e.g. #SaudiBusiness #SaaSGrowth)
-├── Tier 2: Niche Community (3-5 tags) -> 50k - 500k posts (e.g. #NextjsDevelopers #MENAEcommerce)
-└── Tier 3: Micro / Branded (2-3 tags) -> 1k - 50k posts (e.g. #TidyFactorEngine #RiyadhStartups)
-```
+<!-- last-verified: 2026-09-02 -->
+# Marketing Memory: Platform Specs, MENA Regional Intelligence & CRO
+
+Operational parameters for Global Social Platforms, Country-by-Country MENA Market Intelligence, Regional Payment Infrastructure, and 7-Dimension CRO Audits.
+
+---
+
+## 1. MENA Per-Country Market & Platform Intelligence
+
+| Country | #1 Platforms (Priority Order) | Key Regional Payment Infrastructure | Trust & Cultural Factors |
+|---|---|---|---|
+| 🇸🇦 **Saudi Arabia (KSA)** | Snapchat → X (Twitter) → TikTok → Instagram → YouTube | **Mada**, **Tamara**, **Tabby**, Apple Pay, STC Pay | High purchasing power, mobile-first, video/visual dominant, local Riyadh/Jeddah dialtone or Modern Arabic. |
+| 🇦🇪 **United Arab Emirates (UAE)** | Instagram → LinkedIn (B2B) → TikTok → YouTube → Meta | **Apple Pay**, Stripe, Tabby, Tamara | Highly international expat & local mix, dual English/Arabic mandatory, premium aesthetic expectation. |
+| 🇪🇬 **Egypt** | Facebook (Meta) → WhatsApp → YouTube → TikTok → Instagram | **InstaPay**, **Fawry**, Vodafone Cash, Meeza, ValU | Facebook dominates both B2C and B2B, WhatsApp for sales closing, value/ROI conscious, high volume. |
+| 🇰🇼 **Kuwait** | Instagram → Snapchat → TikTok → WhatsApp | **KNET**, Apple Pay, Tamara, Tabby | Exceptionally high AOV, heavy Instagram shopping/DM orders, personal concierge support culture. |
+| 🇶🇦 **Qatar** | Instagram → Snapchat → TikTok → X | **NAPS**, Apple Pay, Debit Cards | High luxury and status affinity, government & corporate B2B focus. |
+| 🇯🇴 **Jordan** | Facebook → Instagram → WhatsApp → TikTok | **CliQ**, Zain Cash, Orange Money, Credit Cards | Strong tech/freelancer hub, price-sensitive, peer recommendation driven. |
+| 🇲🇦 **Morocco** | Facebook → Instagram → TikTok → WhatsApp | **CMI**, Cash on Delivery (COD), Orange Money | French/Arabic/Darija linguistic sensitivity, high COD prevalence in e-commerce. |
+
+---
+
+## 2. 7-Dimension CRO (Conversion Rate Optimization) Audit Framework
+
+Analyze any landing page or checkout in order of impact:
+
+```
+1. Value Proposition Clarity (The 5-Second Test)
+   - Can a cold visitor understand what this is and why they should care in < 5 seconds?
+   - Is the primary benefit specific, quantified, and differentiated?
+
+2. Headline & Hero Effectiveness
+   - Outcome-focused: "Get [Outcome] without [Pain Point]"
+   - Matches the exact message and keywords of the referring ad or search query.
+
+3. CTA Hierarchy & Placement
+   - Single clear primary action above the fold.
+   - Low-friction copy ("Start Free 14-Day Trial", not "Submit" or "Buy Now").
+
+4. Friction & Cognitive Load
+   - Multi-step forms with progress bars for complex signups.
+   - Zero surprise shipping or hidden fees at checkout.
+
+5. Social Proof Stacking
+   - Customer logos, verifiable metric callouts, video testimonials, and Trustpilot/G2 badges.
+
+6. Risk Reversal & Guarantees
+   - Explicit money-back guarantee, 24/7 localized support, SSL/Security certifications.
+
+7. Mobile Usability & Speed
+   - Page load time < 2.5s (Core Web Vitals).
+   - 1-click mobile checkout enabled (Apple Pay, Mada, InstaPay).
+```
+
+---
+
+## 3. Global Social Algorithmic Signals
+
+| Platform | Primary Ranking Signals | Winning Content Format | Optimal Posting Cadence |
+|---|---|---|---|
+| **Instagram** | Sends/DMs (Weight: 10), Saves (Weight: 8), Comments, Watch Time (> 80%) | Reels (9:16, 7-30s), Carousels (8-10 slides), Daily Stories | 3-5 Reels/wk, 2 Carousels/wk, 4-8 Stories/day |
+| **TikTok** | 100% Video Completion Rate, Rewatches, Shares, Comment Velocity | Short-form video (9:16, 15-45s) with spoken + text hooks | 1-2 videos/day (consistency > volume) |
+| **LinkedIn** | Dwell time, thoughtful comments (> 15 words), PDF document carousels | Document Slides (PDF), Text + Image teardowns, 1:1 Video | 3-5 posts/wk (morning business hours) |
+| **YouTube Shorts**| Viewed vs. Swiped away ratio (> 75%), Average Percentage Viewed (> 100%) | Vertical Shorts (9:16, 20-50s) with seamless audio looping | 3-7 Shorts/wk |
+| **X (Twitter)** | Bookmarks, Retweets/Quotes, Replies, Verified user interactions | Long-form articles/threads with visual diagrams | 2-4 posts/day |
+
+---
+
+## 4. The 3-Tier Hashtag Distribution Rule
+
+```
+Total Hashtags: 5 to 10 targeted tags (Never use 30 spam tags).
+
+├── Tier 1: Broad Category (1-2 tags) -> 500k - 2M posts (e.g. #SaudiBusiness #SaaSGrowth)
+├── Tier 2: Niche Community (3-5 tags) -> 50k - 500k posts (e.g. #NextjsDevelopers #MENAEcommerce)
+└── Tier 3: Micro / Branded (2-3 tags) -> 1k - 50k posts (e.g. #TidyFactorEngine #RiyadhStartups)
+```

package/references/memory/promotions-math.md

@@ -1,56 +1,57 @@
-# Marketing Memory: Promotions Math, Discounts & Margin Safeguards
-
-Operational financial models to engineer high-converting promotions, sales, and contests without destroying profit margins.
-
----
-
-## 1. Margin & Discount Impact Matrix
-
-A common marketing failure is discounting without understanding gross margin erosion.
-
-### The Margin Erosion Equation:
-```
-Required Sales Volume Increase to Maintain Same Profit:
-Volume Increase % = (Discount %) / (Gross Margin % - Discount %) * 100
-```
-
-### Table: Extra Sales Required When Offering Discounts
-
-| Your Product Gross Margin | 10% Discount | 20% Discount | 30% Discount | 40% Discount |
-|---|---|---|---|---|
-| **70% Gross Margin** (Software/Info) | +16.7% sales | +40.0% sales | +75.0% sales | +133.3% sales |
-| **50% Gross Margin** (Typical E-comm) | +25.0% sales | +66.7% sales | +150.0% sales | +400.0% sales |
-| **30% Gross Margin** (Low Margin Retail) | +50.0% sales | +200.0% sales | ⚠️ 0 Profit | ⛔ Net Loss |
-
----
-
-## 2. Margin-Safe Promotion Architectures
-
-### Model A: Threshold-Based Tiered Discounts (AOV Expansion)
-Instead of a flat 20% sitewide discount, structure tiers above current Average Order Value (AOV):
-- **Current AOV = $60**:
-  - *Tier 1*: Spend $75, Get $10 Off (~13% discount, forces +25% basket size).
-  - *Tier 2*: Spend $120, Get $20 Off (~16% discount, forces 2x basket size).
-  - *Tier 3*: Spend $180, Get $35 Off + Free Gift (~19% discount, forces 3x basket size).
-
-### Model B: Buy X, Get Free Bonus (Value Stacking vs Price Cutting)
-Giving a digital bonus or low-cost physical accessory preserves price integrity while providing higher perceived value than a flat discount.
-- *Example*: "Buy the Core Course ($197), Get 3 Live Q&A Sessions + Template Pack Free ($297 Value)" vs "$50 Off".
-
-### Model C: Flash Sale Scarcity Matrix (72-Hour Window)
-- **Hour 0 - 24**: Early Bird VIP Access (Deepest incentive or exclusive bundle bonus).
-- **Hour 24 - 48**: Mid-Sale Momentum & Social Proof (Customer testimonials, stock ticker updates).
-- **Hour 48 - 72**: Final Countdown / Hard Deadline (Urgency, countdown clock, cart expiration).
-
----
-
-## 3. Giveaway / Contest ROI Architecture
-
-To prevent "Freebie Seekers" who never buy:
-1. **Prize Selection Rule**: The prize MUST ONLY be desirable to your exact dream customer.
-   - ❌ *Bad*: Win an iPhone 16 / $500 Cash (attracts anyone and destroys email list quality).
-   - ✅ *Good*: Win 1 Year of [Your SaaS] + 1-on-1 Onboarding / $500 Store Shopping Spree.
-2. **Viral Entry Mechanics**:
-   - Primary Entry: Verified Email Opt-in (1 entry).
-   - Bonus Actions: Share unique referral link with 3 friends (+5 entries per verified referral).
-   - Consolation Offer: Every non-winner receives a personalized 48-hour voucher on the day winners are announced (recovers 8-15% conversion on participants).
+<!-- last-verified: 2026-09-02 -->
+# Marketing Memory: Promotions Math, Discounts & Margin Safeguards
+
+Operational financial models to engineer high-converting promotions, sales, and contests without destroying profit margins.
+
+---
+
+## 1. Margin & Discount Impact Matrix
+
+A common marketing failure is discounting without understanding gross margin erosion.
+
+### The Margin Erosion Equation:
+```
+Required Sales Volume Increase to Maintain Same Profit:
+Volume Increase % = (Discount %) / (Gross Margin % - Discount %) * 100
+```
+
+### Table: Extra Sales Required When Offering Discounts
+
+| Your Product Gross Margin | 10% Discount | 20% Discount | 30% Discount | 40% Discount |
+|---|---|---|---|---|
+| **70% Gross Margin** (Software/Info) | +16.7% sales | +40.0% sales | +75.0% sales | +133.3% sales |
+| **50% Gross Margin** (Typical E-comm) | +25.0% sales | +66.7% sales | +150.0% sales | +400.0% sales |
+| **30% Gross Margin** (Low Margin Retail) | +50.0% sales | +200.0% sales | ⚠️ 0 Profit | ⛔ Net Loss |
+
+---
+
+## 2. Margin-Safe Promotion Architectures
+
+### Model A: Threshold-Based Tiered Discounts (AOV Expansion)
+Instead of a flat 20% sitewide discount, structure tiers above current Average Order Value (AOV):
+- **Current AOV = $60**:
+  - *Tier 1*: Spend $75, Get $10 Off (~13% discount, forces +25% basket size).
+  - *Tier 2*: Spend $120, Get $20 Off (~16% discount, forces 2x basket size).
+  - *Tier 3*: Spend $180, Get $35 Off + Free Gift (~19% discount, forces 3x basket size).
+
+### Model B: Buy X, Get Free Bonus (Value Stacking vs Price Cutting)
+Giving a digital bonus or low-cost physical accessory preserves price integrity while providing higher perceived value than a flat discount.
+- *Example*: "Buy the Core Course ($197), Get 3 Live Q&A Sessions + Template Pack Free ($297 Value)" vs "$50 Off".
+
+### Model C: Flash Sale Scarcity Matrix (72-Hour Window)
+- **Hour 0 - 24**: Early Bird VIP Access (Deepest incentive or exclusive bundle bonus).
+- **Hour 24 - 48**: Mid-Sale Momentum & Social Proof (Customer testimonials, stock ticker updates).
+- **Hour 48 - 72**: Final Countdown / Hard Deadline (Urgency, countdown clock, cart expiration).
+
+---
+
+## 3. Giveaway / Contest ROI Architecture
+
+To prevent "Freebie Seekers" who never buy:
+1. **Prize Selection Rule**: The prize MUST ONLY be desirable to your exact dream customer.
+   - ❌ *Bad*: Win an iPhone 16 / $500 Cash (attracts anyone and destroys email list quality).
+   - ✅ *Good*: Win 1 Year of [Your SaaS] + 1-on-1 Onboarding / $500 Store Shopping Spree.
+2. **Viral Entry Mechanics**:
+   - Primary Entry: Verified Email Opt-in (1 entry).
+   - Bonus Actions: Share unique referral link with 3 friends (+5 entries per verified referral).
+   - Consolation Offer: Every non-winner receives a personalized 48-hour voucher on the day winners are announced (recovers 8-15% conversion on participants).

package/references/memory/quality-bar.md

@@ -1,55 +1,56 @@
-# Marketing Quality Bar & 7-Axis Pre-Emit Self-Critique
-
-> **Purpose**: Enforces strict anti-slop marketing standards, conversion mechanics, and regional calibration across all copywriting, ads, emails, and campaign strategies.
-
----
-
-## 🛡️ The 7-Axis Pre-Emit Self-Critique (`P/H/E/S/R/V/D`)
-
-Before emitting any campaign plan, ad copy, email sequence, or landing page copy, the agent MUST self-evaluate against 7 core dimensions (rated 1 to 5, minimum 4 required across all axes):
-
-```markdown
-/* Pre-emit critique: P5 H5 E5 S5 R5 V5 D5 */
-```
-
-| Axis | Dimension | Evaluation Criteria |
-|:---:|:---|:---|
-| **P** | **Pain / Desire Specificity** | Identifies acute, tangible customer pain or quantifiable aspiration. Zero generic filler ("grow your business", "reach your goals"). |
-| **H** | **Hook & Headline Power** | Scroll-stopping 3-second hook utilizing curiosity gap, contrarian insight, or compelling numerical anchor. |
-| **E** | **Execution Completeness** | Delivers complete funnel assets (Subject Lines, Body Copy, CTA, Micro-copy, Risk Reversal, Social Proof anchors). |
-| **S** | **Stage & Market Fit** | Calibrated to user sophistication (Schwartz 5 Stages) and native regional market vernacular (GCC, Egypt, Global). |
-| **R** | **Restraint & Margin Protection** | Protects brand equity and unit gross margins; avoids destructive discount spirals and false manufactured scarcity. |
-| **V** | **Voice & Anti-Slop Authenticity** | High-energy conversational flow free from AI clichés ("In today's fast-paced world", "Unlock your potential", "Game-changer"). |
-| **D** | **Decision Alignment** | 100% compliant with the confirmed `.tidyfactor/marketing-brief.md` baseline (Market, Tone, Offer, Scope). |
-
----
-
-## 🚫 AI Slop & Cliché Banned Dictionary
-
-The following phrases and generic filler patterns are **STRICTLY PROHIBITED** in all generated marketing copy:
-
-| Banned AI Slop | Why It Fails | Approved High-Conversion Alternative |
-|:---|:---|:---|
-| *"In today's fast-paced digital world..."* | Empty fluff, zero information density | Jump straight into the villain/symptom: *"Most founders spend 14 hours a week..."* |
-| *"Unlock your full potential..."* | Vague, untestable corporate slogan | Specific outcome: *"Double your qualified demo bookings without increasing ad spend"* |
-| *"Game-changer / Revolutionize / Next-level"* | Hyperbolic buzzword blindness | Concrete mechanism: *"Replaces 4 disjointed SaaS tools with 1 automated pipeline"* |
-| *"Look no further..."* | Lazy infomercial cliché | Proof-driven hook: *"Here is the exact 3-step breakdown 84 enterprise teams use..."* |
-| *"We are passionate about providing..."* | Self-centered brand ego | Customer-centric benefit: *"Get your first campaign live in under 12 minutes"* |
-
----
-
-## 🌍 Regional Market Intelligence (MENA & Global)
-
-### 1. Gulf / GCC (Saudi Arabia 🇸🇦, UAE 🇦🇪, Kuwait 🇰🇼, Qatar 🇶🇦)
-- **Tone**: Prestige, modern luxury, ambition, respect, and tribal/community trust.
-- **Conversion Channels**: WhatsApp direct routing, Apple Pay, Mada / Tabby / Tamara installment framing.
-- **Copy Idiom**: Modern polished Arabic (فصحى راقية ومقنعة) with natural Gulf business terminology.
-
-### 2. Egypt & Levant (Egypt 🇪🇬, Jordan 🇯🇴)
-- **Tone**: High-energy, practical ROI, relatable wit, clear value-for-money justification.
-- **Conversion Channels**: Cash on Delivery (COD), Fawry / InstaPay, direct phone/WhatsApp confirmation.
-- **Copy Idiom**: Clear, engaging Egyptian/Levantine Arabic blending professionalism with warmth.
-
-### 3. Global / B2B SaaS (US / Europe)
-- **Tone**: Direct, concise, metric-dense, self-serve focused.
-- **Conversion Channels**: Stripe, frictionless freemium / instant calendar booking.
+<!-- last-verified: 2026-09-02 -->
+# Marketing Quality Bar & 7-Axis Pre-Emit Self-Critique
+
+> **Purpose**: Enforces strict anti-slop marketing standards, conversion mechanics, and regional calibration across all copywriting, ads, emails, and campaign strategies.
+
+---
+
+## 🛡️ The 7-Axis Pre-Emit Self-Critique (`P/H/E/S/R/V/D`)
+
+Before emitting any campaign plan, ad copy, email sequence, or landing page copy, the agent MUST self-evaluate against 7 core dimensions (rated 1 to 5, minimum 4 required across all axes):
+
+```markdown
+/* Pre-emit critique: P5 H5 E5 S5 R5 V5 D5 */
+```
+
+| Axis | Dimension | Evaluation Criteria |
+|:---:|:---|:---|
+| **P** | **Pain / Desire Specificity** | Identifies acute, tangible customer pain or quantifiable aspiration. Zero generic filler ("grow your business", "reach your goals"). |
+| **H** | **Hook & Headline Power** | Scroll-stopping 3-second hook utilizing curiosity gap, contrarian insight, or compelling numerical anchor. |
+| **E** | **Execution Completeness** | Delivers complete funnel assets (Subject Lines, Body Copy, CTA, Micro-copy, Risk Reversal, Social Proof anchors). |
+| **S** | **Stage & Market Fit** | Calibrated to user sophistication (Schwartz 5 Stages) and native regional market vernacular (GCC, Egypt, Global). |
+| **R** | **Restraint & Margin Protection** | Protects brand equity and unit gross margins; avoids destructive discount spirals and false manufactured scarcity. |
+| **V** | **Voice & Anti-Slop Authenticity** | High-energy conversational flow free from AI clichés ("In today's fast-paced world", "Unlock your potential", "Game-changer"). |
+| **D** | **Decision Alignment** | 100% compliant with the confirmed `.tidyfactor/marketing-brief.md` baseline (Market, Tone, Offer, Scope). |
+
+---
+
+## 🚫 AI Slop & Cliché Banned Dictionary
+
+The following phrases and generic filler patterns are **STRICTLY PROHIBITED** in all generated marketing copy:
+
+| Banned AI Slop | Why It Fails | Approved High-Conversion Alternative |
+|:---|:---|:---|
+| *"In today's fast-paced digital world..."* | Empty fluff, zero information density | Jump straight into the villain/symptom: *"Most founders spend 14 hours a week..."* |
+| *"Unlock your full potential..."* | Vague, untestable corporate slogan | Specific outcome: *"Double your qualified demo bookings without increasing ad spend"* |
+| *"Game-changer / Revolutionize / Next-level"* | Hyperbolic buzzword blindness | Concrete mechanism: *"Replaces 4 disjointed SaaS tools with 1 automated pipeline"* |
+| *"Look no further..."* | Lazy infomercial cliché | Proof-driven hook: *"Here is the exact 3-step breakdown 84 enterprise teams use..."* |
+| *"We are passionate about providing..."* | Self-centered brand ego | Customer-centric benefit: *"Get your first campaign live in under 12 minutes"* |
+
+---
+
+## 🌍 Regional Market Intelligence (MENA & Global)
+
+### 1. Gulf / GCC (Saudi Arabia 🇸🇦, UAE 🇦🇪, Kuwait 🇰🇼, Qatar 🇶🇦)
+- **Tone**: Prestige, modern luxury, ambition, respect, and tribal/community trust.
+- **Conversion Channels**: WhatsApp direct routing, Apple Pay, Mada / Tabby / Tamara installment framing.
+- **Copy Idiom**: Modern polished Arabic (فصحى راقية ومقنعة) with natural Gulf business terminology.
+
+### 2. Egypt & Levant (Egypt 🇪🇬, Jordan 🇯🇴)
+- **Tone**: High-energy, practical ROI, relatable wit, clear value-for-money justification.
+- **Conversion Channels**: Cash on Delivery (COD), Fawry / InstaPay, direct phone/WhatsApp confirmation.
+- **Copy Idiom**: Clear, engaging Egyptian/Levantine Arabic blending professionalism with warmth.
+
+### 3. Global / B2B SaaS (US / Europe)
+- **Tone**: Direct, concise, metric-dense, self-serve focused.
+- **Conversion Channels**: Stripe, frictionless freemium / instant calendar booking.