@thg-agentic/hyper-personalisation-web 3.26.0 → 3.27.0

package/README.md

@@ -466,6 +466,12 @@ can include tax where `value` does not. It is `null`, so every rule on it fails,
 sends a Cart Updated, and again after one without a `value`. Send `cartUpdated` after every confirmed basket change, as the spec asks, or
 a basket audience goes stale.
 
+Since 3.27, `campaign.source`, `campaign.medium`, `campaign.campaign`, `campaign.content` and
+`campaign.term` are the campaign the visit arrived from: the `utm_*` tags of the first page of the
+visit that had any (a page view records them), kept for the visit. They are text, compared trimmed
+and in any case with `eq`, `neq`, `in` (a list) or `contains`. A visit that arrived untagged fails
+every rule on them, `neq` included, so "not from Facebook" never means "from nowhere".
+
 ### Audiences only some integrations may target
 
 Since 3.8, only audiences marked Targetable in the console are membership. Pass the membership
@@ -682,7 +688,7 @@ each form did or did not show, and a preview link (`?hp_preview=`) counts nothin
 `onsite.min.js` under 5.875 KiB gzipped (about 5.6 KiB), `onsite-render.min.js` under 14 KiB (about
 13.7 KiB), so a page that shows a form loads about 19 KiB of onsite code and one whose forms never
 fire about 5.6 KiB; `onsite-wheel.min.js` under 8 KiB (about 1.3 KiB), `onsite-answers.min.js` under
-2 KiB (about 1.5 KiB), `onsite-audiences.min.js` under 1.25 KiB (about 1.2 KiB). The core carries only the loader.
+2 KiB (about 1.5 KiB), `onsite-audiences.min.js` under 1.44 KiB (about 1.36 KiB). The core carries only the loader.
 
 Try it locally: `node tools/local/serve.mjs`, then
 `http://localhost:8099/onsite.html?hp_debug=onsite` (offline mocks by default, `?mode=live` for

package/dist/hp.min.js

@@ -1,3 +1,3 @@
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package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "@thg-agentic/hyper-personalisation-web",
-  "version": "3.26.0",
+  "version": "3.27.0",
   "description": "Browser SDK for the THG Hyper-Personalisation event specification: event tracking from a write key and remote settings, strict CMP-agnostic consent, a GA4 dataLayer bridge and in-session audience evaluation. Dependency-free ESM on the Segment wire protocol, a CDN script (dist/hp.min.js), and an optional @segment/analytics-next plugin path.",
   "type": "module",
   "main": "./src/index.js",

package/src/index.js

@@ -641,7 +641,9 @@ export function createAnalytics(options) {
 	}
 
 	function observe(event) {
-		if (event.type === 'track') recordVisit(event);
+		// A page view folds in no counter, but brings the visit's campaign into the session signals,
+		// so a landing page that sends nothing else can resolve an audience on it.
+		if (event.type === 'track' || event.type === 'page') recordVisit(event);
 		// Lets a caller fold the event the warehouse will receive into session state. An observer
 		// that throws must not cost the event.
 		if (cfg.onEvent) {
@@ -666,11 +668,15 @@ export function createAnalytics(options) {
 		try {
 			if (personalisationGranted()) {
 				scopeVisit();
-				keepVisit(
-					recommendationContextFrom(
-						recordSessionEvent(event.event, event.properties),
-					),
+				const signals = recordSessionEvent(
+					event.event,
+					event.properties,
+					// The one visit-campaign store, kept since the landing page whatever the consent then.
+					readVisitCampaign(cfg.propertyId, { sessionId: keptSession() }),
 				);
+				// A page view changes nothing a rail reads, so it does not extend what is kept for one.
+				if (event.type === 'track')
+					keepVisit(recommendationContextFrom(signals));
 				visitKept = true;
 			} else {
 				// Not allowed, or withdrawn: what was kept under the permission goes with it.
@@ -1202,11 +1208,19 @@ export function createAnalytics(options) {
 					const value = getSessionSignals().basketValue;
 					return pageBasket ?? (Number.isFinite(value) ? value : null);
 				},
-				/** This visit's session signals, kept only under personalisation consent; else null. */
+				/**
+				 * This visit's session signals, kept only under personalisation consent; else null. The
+				 * campaign is the store's as it stands, so one that has lapsed since the last event is gone.
+				 */
 				sessionSignals: () => {
 					if (!personalisationGranted()) return null;
 					scopeVisit();
-					return getSessionSignals();
+					return {
+						...getSessionSignals(),
+						campaign: readVisitCampaign(cfg.propertyId, {
+							sessionId: keptSession(),
+						}),
+					};
 				},
 				/** Calls `listener` whenever the page reports its basket; answers how to stop. */
 				onBasket: (listener) => {

package/src/session/record.js

@@ -58,11 +58,16 @@ function countListView(s, category) {
  * Fold one CDP event into the session signals.
  *
  * Driven by the events the SDK already sends, so a session rule is only ever about something the
- * warehouse will also see.
+ * warehouse will also see. `campaign`, when given, is the visit's campaign (`readVisitCampaign`),
+ * mirrored as it stands so the two never disagree; left out, the kept one stays.
  */
-export function recordSessionEvent(eventName, properties) {
+export function recordSessionEvent(eventName, properties, campaign) {
 	const s = readSignals();
 	if (!s.startedAt) s.startedAt = Date.now();
+	const arrived =
+		campaign !== undefined &&
+		JSON.stringify(campaign ?? null) !== JSON.stringify(s.campaign ?? null);
+	if (arrived) s.campaign = campaign ?? null;
 
 	const products = Array.isArray(properties?.products)
 		? properties.products
@@ -178,6 +183,7 @@ export function recordSessionEvent(eventName, properties) {
 			return s;
 		}
 		default:
+			if (arrived) writeSignals(s);
 			return s;
 	}
 

package/src/session/rules.js

@@ -1,3 +1,4 @@
+import { CAMPAIGN_FIELDS, tagMatches } from '../visit-campaign.js';
 import { categoryKey } from './category.js';
 import { readSignals } from './signals.js';
 
@@ -17,12 +18,28 @@ const OPERATORS = {
 	'=': (a, b) => a === b,
 };
 
+/**
+ * Operators on a text field (the visit's campaign tags): `tagMatches`, the matcher a form's
+ * "arrived from" rule uses, so the two agree. A value of the wrong shape matches nothing.
+ */
+const text = (v) => typeof v === 'string';
+const is = (a, b) => text(b) && tagMatches(a, 'is', b);
+const STRING_OPERATORS = {
+	eq: is,
+	equals: is,
+	'=': is,
+	neq: (a, b) => text(b) && !is(a, b),
+	in: (a, b) => Array.isArray(b) && b.some((v) => is(a, v)),
+	contains: (a, b) => text(b) && tagMatches(a, 'contains', b),
+};
+
 /**
  * Every operator this evaluator can apply, including `between`. A contract test keeps the session
  * trait catalogue inside this set, since an unsupported operator fails closed silently.
  */
 export const SESSION_OPERATORS = new Set([
 	...Object.keys(OPERATORS),
+	...Object.keys(STRING_OPERATORS),
 	'between',
 ]);
 
@@ -54,14 +71,23 @@ const MEASURES = {
 /**
  * What a rule's field is worth right now, or null if this build does not know the field.
  *
- * A field is a counter name or `measure.dimension` (`browseShare.damen/schuhe`). Exported so a
- * storefront can explain a personalisation. Unknown fields fail the rule closed.
+ * A field is a counter name, `measure.dimension` (`browseShare.damen/schuhe`), or one of the
+ * visit's campaign tags (`campaign.source`), which is text and null for a visit that arrived
+ * untagged. Exported so a storefront can explain a personalisation. Unknown fields fail the rule
+ * closed.
  */
 export function measureField(field, signals) {
 	const separator = field.indexOf('.');
 	if (separator > 0) {
-		const fn = MEASURES[field.slice(0, separator)];
+		const name = field.slice(0, separator);
 		const arg = field.slice(separator + 1);
+		if (name === 'campaign') {
+			const tag = CAMPAIGN_FIELDS.includes(arg)
+				? signals.campaign?.[arg]
+				: null;
+			return typeof tag === 'string' ? tag : null;
+		}
+		const fn = MEASURES[name];
 		return fn && arg ? fn(signals, arg) : null;
 	}
 	const value = signals[field];
@@ -71,6 +97,10 @@ export function measureField(field, signals) {
 export function evaluateSessionRule(rule, signals) {
 	const actual = measureField(rule.field, signals);
 	if (actual === null) return false;
+	if (typeof actual === 'string') {
+		const compare = STRING_OPERATORS[rule.operator];
+		return compare ? compare(actual, rule.value) : false;
+	}
 	if (rule.operator === 'between') {
 		// A `between` missing either bound fails closed.
 		return (

package/src/session/signals.js

@@ -69,7 +69,8 @@ function readUnscoped() {
 				parsed.listViews > 0 ||
 				parsed.basketValue != null ||
 				parsed.recentProducts?.length ||
-				parsed.recentBrowse?.length);
+				parsed.recentBrowse?.length ||
+				parsed.campaign);
 		return busy ? parsed : null;
 	} catch {
 		return null;
@@ -101,6 +102,9 @@ function emptySignals() {
 		recentBrowseCategories: [],
 		browsingListing: null,
 		listViewsByCategory: {},
+		// The campaign the visit arrived from (`readVisitCampaign`, the first page with utm_* tags).
+		// Null for a visit that arrived untagged, so every rule on a campaign tag fails closed.
+		campaign: null,
 		startedAt: 0,
 	};
 }

package/src/version.js

@@ -1,2 +1,2 @@
-export const VERSION = '3.26.0';
+export const VERSION = '3.27.0';
 export const LIB = '@thg-agentic/hyper-personalisation-web';

package/src/visit-campaign.js

@@ -46,6 +46,19 @@ export function visitCampaign(campaign) {
 
 const norm = (v) => String(v).trim().toLowerCase();
 
+/**
+ * Whether a campaign tag meets one wanted value, trimmed and in any case: `is` the whole tag,
+ * `contains` a part of it that is not empty. The one matcher behind a form's `arrived_from` and a
+ * session audience's campaign rules, so the two cannot disagree.
+ */
+export function tagMatches(tag, match, want) {
+	const have = norm(tag);
+	const wanted = norm(want);
+	return match === 'is'
+		? have === wanted
+		: match === 'contains' && wanted !== '' && have.includes(wanted);
+}
+
 /**
  * Whether `campaign` (a `visitCampaign`) meets every rule `{ field, match: 'is' | 'contains',
  * values }`, any value meeting a rule, in any case. No rules: true. No campaign, or a rule this SDK
@@ -56,13 +69,9 @@ export function arrivedFrom(rules, campaign) {
 		const tag = campaign?.[rule?.field];
 		if (!CAMPAIGN_FIELDS.includes(rule?.field) || typeof tag !== 'string')
 			return false;
-		const have = norm(tag);
-		return [].concat(rule.values ?? []).some((v) => {
-			const want = norm(v);
-			return rule.match === 'is'
-				? have === want
-				: rule.match === 'contains' && want !== '' && have.includes(want);
-		});
+		return []
+			.concat(rule.values ?? [])
+			.some((v) => tagMatches(tag, rule.match, v));
 	});
 }