@taloswork/ose-shared 0.1.11 → 0.1.13

package/skills/document/scenarios.json

@@ -0,0 +1,1307 @@
+{
+  "$schema": "./scenarios.schema.json",
+  "scenarios": [
+    {
+      "id": "pitch",
+      "subtitle": "融资/路演",
+      "tone": [
+        "自信",
+        "有张力",
+        "故事驱动"
+      ],
+      "density": [
+        "中",
+        "大数字+一句解释"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "Problem",
+            "问题"
+          ],
+          "content": "谁痛、多痛：量化的痛点证据（时间/金钱损失）；宜 大数字"
+        },
+        {
+          "terms": [
+            "Solution",
+            "解决方案"
+          ],
+          "content": "怎么解决、为什么现在能解决；宜 前后对比或流程"
+        },
+        {
+          "terms": [
+            "Market",
+            "市场"
+          ],
+          "content": "TAM/SAM/SOM 与增速，注明来源年份；宜 柱状图"
+        },
+        {
+          "terms": [
+            "Product",
+            "Traction",
+            "产品",
+            "进展"
+          ],
+          "content": "产品形态 + 增长证据（客户数、收入、留存）；宜 增长折线"
+        },
+        {
+          "terms": [
+            "Team",
+            "团队"
+          ],
+          "content": "核心成员与这件事相关的经历；宜 并列卡片"
+        },
+        {
+          "terms": [
+            "Ask",
+            "融资需求"
+          ],
+          "key": true,
+          "content": "融资金额、资金用途占比、到下一轮的里程碑；宜 饼图或拆分"
+        }
+      ],
+      "narrative": "SCQA / 问题-方案",
+      "pages": {
+        "min": 10,
+        "max": 12
+      },
+      "researchFocus": [
+        "市场规模与增速(TAM/SAM)",
+        "可比公司融资与估值",
+        "同类产品与差异",
+        "目标客群痛点证据"
+      ],
+      "motion": {
+        "delivery": "presented",
+        "keywords": [
+          "pitch",
+          "路演"
+        ]
+      }
+    },
+    {
+      "id": "内审",
+      "tone": [
+        "客观",
+        "直接",
+        "结论先行"
+      ],
+      "density": [
+        "略密(容明细/数据)"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "结论",
+            "进展"
+          ],
+          "content": "一句话结论：达成/未达成与偏差幅度"
+        },
+        {
+          "terms": [
+            "关键指标"
+          ],
+          "content": "核心指标 实际 vs 目标 vs 上期，口径一致；宜 表格或对比柱"
+        },
+        {
+          "terms": [
+            "问题与风险"
+          ],
+          "content": "问题、影响程度、责任方；宜 列表或矩阵"
+        },
+        {
+          "terms": [
+            "下一步",
+            "决策项"
+          ],
+          "content": "需拍板的决策项、负责人、截止时间"
+        }
+      ],
+      "narrative": "结论先行",
+      "pages": {
+        "min": 6,
+        "max": 8
+      },
+      "researchFocus": [
+        "行业对标指标",
+        "口径定义",
+        "外部风险事件"
+      ],
+      "motion": {
+        "delivery": "read",
+        "keywords": [
+          "内审"
+        ]
+      }
+    },
+    {
+      "id": "销售",
+      "tone": [
+        "利益驱动",
+        "客户中心",
+        "说服"
+      ],
+      "density": [
+        "中",
+        "重价值与佐证"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "痛点"
+          ],
+          "content": "客户的业务痛点与代价，用客户行业的数据"
+        },
+        {
+          "terms": [
+            "方案",
+            "价值主张"
+          ],
+          "content": "方案如何解决、对客户的价值主张一句话"
+        },
+        {
+          "terms": [
+            "差异化"
+          ],
+          "content": "与替代方案逐项对比的差异点；宜 对比表"
+        },
+        {
+          "terms": [
+            "客户案例"
+          ],
+          "content": "同行业客户、做了什么、量化结果"
+        },
+        {
+          "terms": [
+            "ROI",
+            "定价"
+          ],
+          "content": "投入、回报、回本周期或定价方案；宜 大数字"
+        },
+        {
+          "terms": [
+            "CTA",
+            "行动号召"
+          ],
+          "key": true,
+          "content": "下一步具体动作：试用、会议、签约时间"
+        }
+      ],
+      "narrative": "问题-方案",
+      "pages": {
+        "min": 8,
+        "max": 12
+      },
+      "researchFocus": [
+        "客户所在行业痛点",
+        "竞品方案与差异",
+        "同行落地案例与 ROI",
+        "公开定价"
+      ],
+      "motion": {
+        "delivery": "presented",
+        "keywords": [
+          "销售",
+          "sales"
+        ]
+      }
+    },
+    {
+      "id": "讲座",
+      "subtitle": "学术",
+      "tone": [
+        "讲解",
+        "循序渐进"
+      ],
+      "density": [
+        "中",
+        "概念+例子"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "学习目标"
+          ],
+          "content": "听完能做到的 3 件事"
+        },
+        {
+          "terms": [
+            "背景",
+            "基础"
+          ],
+          "content": "理解核心概念必须先知道的前置知识"
+        },
+        {
+          "terms": [
+            "核心概念"
+          ],
+          "content": "定义、关键性质，配一个直观例子"
+        },
+        {
+          "terms": [
+            "案例",
+            "推导"
+          ],
+          "content": "完整的案例或推导步骤；宜 步骤"
+        },
+        {
+          "terms": [
+            "小结"
+          ],
+          "content": "要点回顾 + 延伸阅读"
+        }
+      ],
+      "narrative": "由浅入深",
+      "pages": {
+        "min": 10,
+        "max": 15
+      },
+      "researchFocus": [
+        "概念定义与权威教材",
+        "关键论文与综述",
+        "经典案例/推导",
+        "常见误解"
+      ],
+      "motion": {
+        "delivery": "presented",
+        "keywords": [
+          "讲座",
+          "lecture"
+        ]
+      }
+    },
+    {
+      "id": "发布会",
+      "subtitle": "keynote",
+      "tone": [
+        "情绪化",
+        "戏剧性",
+        "揭晓感"
+      ],
+      "density": [
+        "极稀疏",
+        "一页一信息",
+        "超大视觉"
+      ],
+      "densityEmphasis": true,
+      "requiredSections": [
+        {
+          "terms": [
+            "钩子"
+          ],
+          "content": "一句话或一个画面抓住注意力；宜 大字或大图"
+        },
+        {
+          "terms": [
+            "背景",
+            "痛点"
+          ],
+          "content": "用户今天的困扰，一个具体场景"
+        },
+        {
+          "terms": [
+            "产品揭晓"
+          ],
+          "content": "产品名与一句话定位，单独一页；宜 大图"
+        },
+        {
+          "terms": [
+            "亮点特性"
+          ],
+          "content": "3 个以内的核心卖点，各配一个可感知的数字"
+        },
+        {
+          "terms": [
+            "Demo",
+            "演示"
+          ],
+          "content": "真实使用流程演示；宜 步骤或截图"
+        },
+        {
+          "terms": [
+            "价格上市"
+          ],
+          "content": "价格、版本、上市时间与渠道"
+        },
+        {
+          "terms": [
+            "行动号召"
+          ],
+          "key": true,
+          "content": "现在就能做的事：预订、下载、体验"
+        }
+      ],
+      "narrative": "情绪线",
+      "pages": {
+        "min": 15,
+        "max": 20
+      },
+      "researchFocus": [
+        "同类产品痛点与差评",
+        "竞品参数对比",
+        "竞品定价与上市节奏",
+        "可引用的用户场景"
+      ],
+      "motion": {
+        "delivery": "presented",
+        "keywords": [
+          "发布会",
+          "launch",
+          "keynote"
+        ]
+      }
+    },
+    {
+      "id": "培训",
+      "tone": [
+        "教学",
+        "清晰",
+        "可操作"
+      ],
+      "density": [
+        "中",
+        "分模块"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "Objectives",
+            "学习目标"
+          ],
+          "content": "学完能做到什么，可检验"
+        },
+        {
+          "terms": [
+            "Module",
+            "课程模块"
+          ],
+          "content": "模块划分与每块要点；宜 分层或步骤"
+        },
+        {
+          "terms": [
+            "练习",
+            "示例",
+            "Exercise"
+          ],
+          "content": "可照做的示例或练习题"
+        },
+        {
+          "terms": [
+            "Quiz",
+            "随堂测验"
+          ],
+          "content": "检验理解的题目与答案"
+        },
+        {
+          "terms": [
+            "Summary",
+            "小结"
+          ],
+          "content": "要点回顾与课后行动"
+        }
+      ],
+      "narrative": "由浅入深",
+      "pages": {
+        "min": 8,
+        "max": 15
+      },
+      "researchFocus": [
+        "权威教程与标准",
+        "分步操作示例",
+        "常见错误与排错",
+        "练习题与考点"
+      ],
+      "motion": {
+        "delivery": "read",
+        "keywords": [
+          "培训",
+          "training"
+        ]
+      }
+    },
+    {
+      "id": "大会",
+      "subtitle": "talk",
+      "tone": [
+        "观点鲜明",
+        "启发",
+        "记忆点"
+      ],
+      "density": [
+        "稀疏",
+        "一图一句"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "开场钩子"
+          ],
+          "content": "反常识的问题、数据或故事开场"
+        },
+        {
+          "terms": [
+            "核心论点"
+          ],
+          "content": "一句话观点，全场只此一个"
+        },
+        {
+          "terms": [
+            "论据",
+            "案例"
+          ],
+          "content": "支撑观点的案例与数据，注明出处"
+        },
+        {
+          "terms": [
+            "反直觉洞察"
+          ],
+          "content": "与听众直觉相反的发现及其原因"
+        },
+        {
+          "terms": [
+            "收束记忆点"
+          ],
+          "content": "一句可被复述的话收尾"
+        }
+      ],
+      "narrative": "情绪线 / SCQA",
+      "pages": {
+        "min": 15,
+        "max": 20
+      },
+      "researchFocus": [
+        "反直觉数据与研究",
+        "争议观点与反例",
+        "一手案例/失败教训",
+        "可引用金句"
+      ],
+      "motion": {
+        "delivery": "presented",
+        "keywords": [
+          "大会",
+          "conference",
+          "talk"
+        ]
+      }
+    },
+    {
+      "id": "工作汇报",
+      "subtitle": "周月季报",
+      "aliases": [
+        "周报",
+        "月报",
+        "季报"
+      ],
+      "tone": [
+        "客观",
+        "简洁",
+        "结论先行"
+      ],
+      "density": [
+        "中"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "概要"
+          ],
+          "content": "本期结论一句话 + 2–3 个关键数"
+        },
+        {
+          "terms": [
+            "进展",
+            "成果"
+          ],
+          "content": "完成事项与产出，对照计划"
+        },
+        {
+          "terms": [
+            "数据指标"
+          ],
+          "content": "关键指标环比/同比，口径一致；宜 折线或柱状"
+        },
+        {
+          "terms": [
+            "问题"
+          ],
+          "content": "未达成项、原因、需要的支持"
+        },
+        {
+          "terms": [
+            "下一步计划"
+          ],
+          "content": "下期目标、关键动作、时间点"
+        }
+      ],
+      "narrative": "结论先行",
+      "pages": {
+        "min": 5,
+        "max": 10
+      },
+      "researchFocus": [
+        "行业基准与同行数据",
+        "指标口径定义",
+        "外部环境变化"
+      ],
+      "motion": {
+        "delivery": "read",
+        "keywords": [
+          "汇报",
+          "周报",
+          "月报"
+        ]
+      }
+    },
+    {
+      "id": "述职/晋升",
+      "tone": [
+        "自信",
+        "有据",
+        "个人视角"
+      ],
+      "density": [
+        "中"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "职责概述"
+          ],
+          "content": "岗位职责与负责范围"
+        },
+        {
+          "terms": [
+            "关键成果",
+            "STAR"
+          ],
+          "content": "2–3 个代表性成果，按情境-任务-行动-结果写"
+        },
+        {
+          "terms": [
+            "数据佐证"
+          ],
+          "content": "成果的量化数据与对比基准"
+        },
+        {
+          "terms": [
+            "能力成长"
+          ],
+          "content": "相比上期新增的能力，配事例"
+        },
+        {
+          "terms": [
+            "规划"
+          ],
+          "content": "下一阶段目标与计划"
+        }
+      ],
+      "narrative": "结论先行",
+      "pages": {
+        "min": 8,
+        "max": 12
+      },
+      "researchFocus": [
+        "同岗位能力模型",
+        "行业对标数据",
+        "该领域公认的成果衡量口径"
+      ],
+      "motion": {
+        "delivery": "read",
+        "keywords": [
+          "述职"
+        ]
+      }
+    },
+    {
+      "id": "项目立项/评审",
+      "aliases": [
+        "立项"
+      ],
+      "tone": [
+        "严谨",
+        "说服"
+      ],
+      "density": [
+        "中偏密"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "背景",
+            "痛点"
+          ],
+          "content": "为什么要做：现状问题与不做的代价"
+        },
+        {
+          "terms": [
+            "目标"
+          ],
+          "content": "可衡量的目标与验收标准"
+        },
+        {
+          "terms": [
+            "方案"
+          ],
+          "content": "方案要点与备选方案对比；宜 对比表"
+        },
+        {
+          "terms": [
+            "计划",
+            "里程碑"
+          ],
+          "content": "阶段划分、里程碑、时间；宜 时间轴"
+        },
+        {
+          "terms": [
+            "资源",
+            "预算"
+          ],
+          "content": "人力、预算、外部依赖；宜 表格"
+        },
+        {
+          "terms": [
+            "风险"
+          ],
+          "content": "主要风险、概率影响、应对措施；宜 矩阵"
+        }
+      ],
+      "narrative": "问题-方案",
+      "pages": {
+        "min": 8,
+        "max": 14
+      },
+      "researchFocus": [
+        "同类项目投入产出",
+        "技术方案与选型对比",
+        "合规与风险案例",
+        "人力/预算基准"
+      ],
+      "motion": {
+        "delivery": "read",
+        "keywords": [
+          "评审",
+          "review"
+        ]
+      }
+    },
+    {
+      "id": "年度总结/年会",
+      "aliases": [
+        "年终总结"
+      ],
+      "tone": [
+        "振奋",
+        "仪式感"
+      ],
+      "density": [
+        "稀疏",
+        "大视觉"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "回顾",
+            "高光"
+          ],
+          "content": "年度高光时刻，配画面"
+        },
+        {
+          "terms": [
+            "关键数据"
+          ],
+          "content": "全年核心数据与增长；宜 大数字"
+        },
+        {
+          "terms": [
+            "里程碑"
+          ],
+          "content": "按时间排列的关键节点；宜 时间轴"
+        },
+        {
+          "terms": [
+            "团队"
+          ],
+          "content": "致谢的团队与人物，配故事"
+        },
+        {
+          "terms": [
+            "来年展望"
+          ],
+          "content": "来年目标与方向"
+        }
+      ],
+      "narrative": "情绪线",
+      "pages": {
+        "min": 12,
+        "max": 20
+      },
+      "researchFocus": [
+        "行业年度大事",
+        "同行里程碑对照",
+        "来年趋势预测"
+      ]
+    },
+    {
+      "id": "商业计划书",
+      "subtitle": "BP",
+      "tone": [
+        "自信",
+        "全面",
+        "数据支撑"
+      ],
+      "density": [
+        "中偏密"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "问题"
+          ],
+          "content": "目标用户的痛点与规模"
+        },
+        {
+          "terms": [
+            "方案"
+          ],
+          "content": "产品如何解决，为什么是现在"
+        },
+        {
+          "terms": [
+            "市场"
+          ],
+          "content": "市场规模分层与增速，注明来源；宜 柱状图"
+        },
+        {
+          "terms": [
+            "产品"
+          ],
+          "content": "产品形态、核心功能、当前进展"
+        },
+        {
+          "terms": [
+            "商业模式"
+          ],
+          "content": "怎么赚钱：收入来源、定价、单位经济"
+        },
+        {
+          "terms": [
+            "竞争"
+          ],
+          "content": "竞品格局与差异化；宜 矩阵或对比表"
+        },
+        {
+          "terms": [
+            "财务预测"
+          ],
+          "content": "未来 3–5 年收入、成本、利润预测与关键假设；宜 表格"
+        },
+        {
+          "terms": [
+            "团队"
+          ],
+          "content": "核心团队与相关经历"
+        },
+        {
+          "terms": [
+            "融资"
+          ],
+          "key": true,
+          "content": "融资金额、出让比例、资金用途占比"
+        }
+      ],
+      "narrative": "SCQA",
+      "pages": {
+        "min": 15,
+        "max": 25
+      },
+      "researchFocus": [
+        "市场规模与分层",
+        "竞争格局与份额",
+        "商业模式与单位经济",
+        "可比公司财务与融资"
+      ]
+    },
+    {
+      "id": "投标",
+      "subtitle": "招投标",
+      "tone": [
+        "正式",
+        "要素齐全",
+        "得分导向"
+      ],
+      "density": [
+        "密"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "需求理解"
+          ],
+          "content": "对招标需求与评分点的逐条回应"
+        },
+        {
+          "terms": [
+            "方案"
+          ],
+          "content": "技术方案要点，对应需求条目"
+        },
+        {
+          "terms": [
+            "团队",
+            "资质"
+          ],
+          "content": "项目团队配置与资质证书"
+        },
+        {
+          "terms": [
+            "案例业绩"
+          ],
+          "content": "同类项目业绩、客户、规模"
+        },
+        {
+          "terms": [
+            "实施计划"
+          ],
+          "content": "阶段、里程碑、工期；宜 时间轴"
+        },
+        {
+          "terms": [
+            "报价"
+          ],
+          "key": true,
+          "content": "报价总额与分项明细、付款方式；宜 表格"
+        },
+        {
+          "terms": [
+            "售后"
+          ],
+          "content": "售后服务内容、响应时间、质保期"
+        }
+      ],
+      "narrative": "结论先行",
+      "pages": {
+        "min": 15,
+        "max": 30
+      },
+      "researchFocus": [
+        "招标方背景与既往采购",
+        "评分办法与资质要求",
+        "同类中标公告与报价区间",
+        "标杆案例"
+      ]
+    },
+    {
+      "id": "政务/党政汇报",
+      "aliases": [
+        "政务汇报"
+      ],
+      "tone": [
+        "严肃",
+        "规范"
+      ],
+      "density": [
+        "中偏密"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "背景",
+            "依据"
+          ],
+          "content": "政策依据与上级部署，引原文出处"
+        },
+        {
+          "terms": [
+            "工作举措"
+          ],
+          "content": "采取的主要措施，分条列出"
+        },
+        {
+          "terms": [
+            "成效数据"
+          ],
+          "content": "量化成效与同比，注明口径；宜 表格"
+        },
+        {
+          "terms": [
+            "存在问题"
+          ],
+          "content": "存在的问题与原因分析"
+        },
+        {
+          "terms": [
+            "下步部署"
+          ],
+          "content": "下一步工作安排与时间节点"
+        }
+      ],
+      "narrative": "结论先行",
+      "pages": {
+        "min": 8,
+        "max": 15
+      },
+      "researchFocus": [
+        "政策文件与依据原文",
+        "上级部署口径",
+        "同级地区做法",
+        "公开统计数据"
+      ],
+      "motion": {
+        "delivery": "read",
+        "keywords": [
+          "汇报"
+        ]
+      }
+    },
+    {
+      "id": "公司/产品介绍",
+      "aliases": [
+        "公司介绍"
+      ],
+      "tone": [
+        "品牌",
+        "自信",
+        "利益导向"
+      ],
+      "density": [
+        "中",
+        "重视觉"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "公司",
+            "愿景"
+          ],
+          "content": "公司是谁、愿景一句话、关键背景数据"
+        },
+        {
+          "terms": [
+            "核心能力"
+          ],
+          "content": "核心技术或能力，与同行的差异"
+        },
+        {
+          "terms": [
+            "产品",
+            "方案"
+          ],
+          "content": "产品或方案组合与适用场景"
+        },
+        {
+          "terms": [
+            "标杆案例"
+          ],
+          "content": "标杆客户与量化成果"
+        },
+        {
+          "terms": [
+            "数据"
+          ],
+          "content": "规模、客户数、增长等可公开数据；宜 大数字"
+        },
+        {
+          "terms": [
+            "合作邀请"
+          ],
+          "content": "合作方式与联系方式"
+        }
+      ],
+      "narrative": "问题-方案",
+      "pages": {
+        "min": 8,
+        "max": 15
+      },
+      "researchFocus": [
+        "行业地位与第三方报告",
+        "竞品对比",
+        "可公开引用的客户案例",
+        "行业趋势"
+      ]
+    },
+    {
+      "id": "产品调研",
+      "subtitle": "竞品分析 市场研究",
+      "tone": [
+        "客观",
+        "有据",
+        "不替结论下判断"
+      ],
+      "density": [
+        "中"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "市场规模"
+          ],
+          "content": "市场规模与增速，注明来源年份；宜 柱状图"
+        },
+        {
+          "terms": [
+            "竞品格局"
+          ],
+          "content": "主要竞品的定位、功能、定价、份额；宜 对比表"
+        },
+        {
+          "terms": [
+            "用户需求"
+          ],
+          "content": "用户的核心需求与痛点，引用评价原话"
+        },
+        {
+          "terms": [
+            "差距与机会"
+          ],
+          "content": "竞品未满足的需求与我们的机会"
+        },
+        {
+          "terms": [
+            "结论建议"
+          ],
+          "content": "基于上述事实的判断与建议"
+        }
+      ],
+      "narrative": "先摆事实，再给判断",
+      "pages": {
+        "min": 10,
+        "max": 15
+      },
+      "researchFocus": [
+        "市场规模与增速",
+        "竞品功能与定价对比",
+        "用户评价与差评",
+        "渠道与份额数据"
+      ],
+      "motion": {
+        "delivery": "read",
+        "keywords": [
+          "调研",
+          "research"
+        ]
+      }
+    },
+    {
+      "id": "会议纪要",
+      "subtitle": "会后同步",
+      "tone": [
+        "简洁",
+        "可执行",
+        "不复述过程"
+      ],
+      "density": [
+        "低"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "议题"
+          ],
+          "content": "讨论的议题清单"
+        },
+        {
+          "terms": [
+            "结论"
+          ],
+          "content": "每个议题的结论"
+        },
+        {
+          "terms": [
+            "待办"
+          ],
+          "content": "待办事项、负责人、截止时间；宜 表格"
+        },
+        {
+          "terms": [
+            "待决事项"
+          ],
+          "content": "未决事项与待决人"
+        }
+      ],
+      "narrative": "结论先行",
+      "pages": {
+        "min": 4,
+        "max": 8
+      },
+      "researchFocus": [
+        "议题涉及的外部事实",
+        "相关口径与定义",
+        "同类决策的公开先例"
+      ],
+      "motion": {
+        "delivery": "read",
+        "keywords": [
+          "纪要",
+          "minutes"
+        ]
+      }
+    },
+    {
+      "id": "数据分析",
+      "subtitle": "数据解读 指标复盘",
+      "tone": [
+        "结论先行",
+        "可追溯"
+      ],
+      "density": [
+        "中"
+      ],
+      "requiredSections": [
+        {
+          "terms": [
+            "结论"
+          ],
+          "content": "一句话结论与关键数字；宜 大数字"
+        },
+        {
+          "terms": [
+            "口径与数据源"
+          ],
+          "content": "指标定义、数据来源、时间范围"
+        },
+        {
+          "terms": [
+            "维度拆解"
+          ],
+          "content": "按维度拆解的分布与变化；宜 柱状或折线"
+        },
+        {
+          "terms": [
+            "归因"
+          ],
+          "content": "变化的主要原因及其贡献"
+        },
+        {
+          "terms": [
+            "建议"
+          ],
+          "content": "基于归因的可执行建议"
+        }
+      ],
+      "narrative": "结论先行",
+      "pages": {
+        "min": 6,
+        "max": 10
+      },
+      "researchFocus": [
+        "指标口径定义",
+        "行业基准值",
+        "同类归因案例与方法"
+      ],
+      "motion": {
+        "delivery": "read",
+        "keywords": [
+          "分析",
+          "analysis"
+        ]
+      }
+    }
+  ],
+  "narratives": [
+    {
+      "deckType": "报告/总结",
+      "structure": "结论先行",
+      "flow": [
+        "结论",
+        "证据",
+        "细节",
+        "下一步"
+      ]
+    },
+    {
+      "deckType": "产品/销售",
+      "structure": "问题-方案",
+      "flow": [
+        "痛点",
+        "方案",
+        "价值",
+        "佐证",
+        "CTA"
+      ]
+    },
+    {
+      "deckType": "培训/教学",
+      "structure": "由浅入深",
+      "flow": [
+        "基础",
+        "核心",
+        "进阶",
+        "练习"
+      ]
+    },
+    {
+      "deckType": "融资/路演",
+      "structure": "SCQA",
+      "flow": [
+        "情境",
+        "冲突",
+        "问题",
+        "解答"
+      ]
+    },
+    {
+      "deckType": "活动/宣传",
+      "structure": "情绪线",
+      "flow": [
+        "钩子",
+        "共鸣",
+        "高潮",
+        "行动"
+      ]
+    }
+  ],
+  "styleBias": [
+    {
+      "tones": [
+        "张力",
+        "情绪"
+      ],
+      "scenarios": [
+        "pitch",
+        "发布会",
+        "大会"
+      ],
+      "look": "深色酷炫",
+      "styles": [
+        "cool",
+        "apple",
+        "black-gold"
+      ]
+    },
+    {
+      "tones": [
+        "务实"
+      ],
+      "scenarios": [
+        "内审",
+        "销售"
+      ],
+      "look": "白底咨询",
+      "styles": [
+        "mckinsey"
+      ]
+    },
+    {
+      "tones": [
+        "清晰"
+      ],
+      "scenarios": [
+        "讲座",
+        "培训"
+      ],
+      "look": "中性/教育风",
+      "styles": []
+    }
+  ],
+  "motionExtraKeywords": {
+    "presented": [
+      "主题演讲"
+    ],
+    "read": [
+      "报告",
+      "report",
+      "讲义",
+      "handout"
+    ]
+  }
+}