@synap-core/workspace-templates 0.8.0 → 0.9.0

package/dist/index.js

@@ -6410,7 +6410,7 @@ var DATA = {
         "scopeProfileSlug": "devplane_deployment",
         "startField": "deployedAt",
         "config": {
-          "dateField": "deployedAt",
+          "dateField": "properties.deployedAt",
           "colorBy": "deployStatus"
         },
         "description": "Deployment events on a calendar so release cadence is visible at a glance."
@@ -7130,6 +7130,96 @@ var DATA = {
             "inputType": "textarea"
           }
         ]
+      },
+      {
+        "slug": "campaign",
+        "displayName": "Campaign",
+        "icon": "megaphone",
+        "color": "pink",
+        "description": "A marketing campaign \u2014 email, social, event, content, or partnership",
+        "semanticSlug": "marketing.campaign",
+        "properties": [
+          {
+            "slug": "campaign-status",
+            "label": "Status",
+            "valueType": "string",
+            "inputType": "select",
+            "enumValues": [
+              "planning",
+              "active",
+              "paused",
+              "completed",
+              "cancelled"
+            ],
+            "constraints": {
+              "defaultValue": "planning"
+            }
+          },
+          {
+            "slug": "campaign-channel",
+            "label": "Channel",
+            "valueType": "string",
+            "inputType": "select",
+            "enumValues": [
+              "email",
+              "social",
+              "event",
+              "content",
+              "partnership",
+              "paid",
+              "organic",
+              "other"
+            ]
+          },
+          {
+            "slug": "campaign-goal",
+            "label": "Goal",
+            "valueType": "string",
+            "inputType": "textarea"
+          },
+          {
+            "slug": "campaign-target-audience",
+            "label": "Target Audience",
+            "valueType": "string",
+            "inputType": "textarea"
+          },
+          {
+            "slug": "campaign-start-date",
+            "label": "Start Date",
+            "valueType": "date",
+            "inputType": "date"
+          },
+          {
+            "slug": "campaign-end-date",
+            "label": "End Date",
+            "valueType": "date",
+            "inputType": "date"
+          },
+          {
+            "slug": "campaign-budget",
+            "label": "Budget",
+            "valueType": "number",
+            "inputType": "number"
+          },
+          {
+            "slug": "campaign-lead-count",
+            "label": "Lead Count",
+            "valueType": "number",
+            "inputType": "number"
+          },
+          {
+            "slug": "campaign-conversion-rate",
+            "label": "Conversion Rate (%)",
+            "valueType": "number",
+            "inputType": "number"
+          },
+          {
+            "slug": "campaign-notes",
+            "label": "Notes",
+            "valueType": "string",
+            "inputType": "textarea"
+          }
+        ]
       }
     ],
     "entityLinks": [
@@ -7138,6 +7228,18 @@ var DATA = {
         "targetProfileSlug": "crm-commission-entitlement",
         "type": "crm_commission_for_deal",
         "label": "Commission entitlement"
+      },
+      {
+        "sourceProfileSlug": "person",
+        "targetProfileSlug": "campaign",
+        "type": "member_of",
+        "label": "Member of"
+      },
+      {
+        "sourceProfileSlug": "company",
+        "targetProfileSlug": "campaign",
+        "type": "member_of",
+        "label": "Member of"
       }
     ],
     "playbooks": [
@@ -7818,6 +7920,12 @@ var DATA = {
         "kind": "workspace",
         "relation": "compose",
         "reason": "Layers positioning, narrative, and audience onto your Brand Library."
+      },
+      {
+        "slug": "foundation",
+        "kind": "workspace",
+        "relation": "require",
+        "reason": "Owns the pod-wide positioning, narrative, audience, and differentiator vocabulary this workspace layers onto the brand."
       }
     ],
     "workspace": {
@@ -7839,6 +7947,7 @@ var DATA = {
         "icon": "crosshair",
         "color": "cyan",
         "description": "Market category, who we stand against, and why we win.",
+        "scope": "shared",
         "properties": [
           {
             "slug": "category",
@@ -7866,6 +7975,7 @@ var DATA = {
         "icon": "book-open",
         "color": "amber",
         "description": "The origin -> insight -> mission story arc.",
+        "scope": "shared",
         "properties": [
           {
             "slug": "arc",
@@ -7895,6 +8005,7 @@ var DATA = {
         "icon": "users",
         "color": "blue",
         "description": "An ideal customer profile \u2014 who we are built for.",
+        "scope": "shared",
         "properties": [
           {
             "slug": "segment",
@@ -7928,6 +8039,7 @@ var DATA = {
         "icon": "sparkles",
         "color": "green",
         "description": "One thing only we do, believe, or refuse.",
+        "scope": "shared",
         "properties": [
           {
             "slug": "statement",
@@ -8240,6 +8352,34 @@ var DATA = {
             "targetProfileSlug": "sponsor",
             "inputType": "entity_select"
           },
+          {
+            "slug": "post-stage",
+            "label": "Journey Stage",
+            "valueType": "entity_id",
+            "targetProfileSlug": "journey-stage",
+            "inputType": "entity_select"
+          },
+          {
+            "slug": "post-series",
+            "label": "Series",
+            "valueType": "entity_id",
+            "targetProfileSlug": "series",
+            "inputType": "entity_select"
+          },
+          {
+            "slug": "post-position",
+            "label": "Position in Series",
+            "valueType": "number",
+            "inputType": "number",
+            "placeholder": "1 = first chapter"
+          },
+          {
+            "slug": "post-offer",
+            "label": "Offer",
+            "valueType": "entity_id",
+            "targetProfileSlug": "offer",
+            "inputType": "entity_select"
+          },
           {
             "slug": "publish-date",
             "label": "Publish Date",
@@ -8279,10 +8419,16 @@ var DATA = {
           },
           {
             "slug": "repurposed-from",
-            "label": "Repurposed From",
+            "label": "Repurpose Notes",
             "valueType": "string",
-            "inputType": "text",
-            "placeholder": "Source post or content this was adapted from"
+            "inputType": "text"
+          },
+          {
+            "slug": "derived-from",
+            "label": "Repurposed From",
+            "valueType": "entity_id",
+            "targetProfileSlug": "post",
+            "inputType": "entity_select"
           },
           {
             "slug": "post-url",
@@ -8318,10 +8464,23 @@ var DATA = {
           },
           {
             "slug": "pillar-audience",
-            "label": "Audience Segment",
+            "label": "Audience Notes",
             "valueType": "string",
-            "inputType": "text",
-            "placeholder": "Who does this pillar speak to?"
+            "inputType": "text"
+          },
+          {
+            "slug": "pillar-audience-ref",
+            "label": "Audience",
+            "valueType": "entity_id",
+            "targetProfileSlug": "audience",
+            "inputType": "entity_select"
+          },
+          {
+            "slug": "pillar-pain-ref",
+            "label": "Pain Addressed",
+            "valueType": "entity_id",
+            "targetProfileSlug": "pain-point",
+            "inputType": "entity_select"
           },
           {
             "slug": "pillar-goal",
@@ -8386,6 +8545,88 @@ var DATA = {
           }
         ]
       },
+      {
+        "slug": "journey-stage",
+        "displayName": "Journey Stage",
+        "icon": "footprints",
+        "color": "#F59E0B",
+        "description": "A step on the reader's journey \u2014 where they are, what they now believe, and what moves them forward.",
+        "scope": "WORKSPACE",
+        "entityScope": "pod",
+        "properties": [
+          {
+            "slug": "stage-order",
+            "label": "Order",
+            "valueType": "number",
+            "inputType": "number",
+            "placeholder": "1 = first contact"
+          },
+          {
+            "slug": "stage-audience",
+            "label": "Audience",
+            "valueType": "entity_id",
+            "targetProfileSlug": "audience",
+            "inputType": "entity_select"
+          },
+          {
+            "slug": "belief-installed",
+            "label": "Now Believes",
+            "valueType": "string",
+            "inputType": "textarea",
+            "placeholder": "What should the reader now believe that they didn't before?"
+          },
+          {
+            "slug": "objection-removed",
+            "label": "Doubt Answered",
+            "valueType": "string",
+            "inputType": "textarea",
+            "placeholder": "Which doubt does this stage dissolve?"
+          },
+          {
+            "slug": "next-step",
+            "label": "Next Step",
+            "valueType": "string",
+            "inputType": "text",
+            "placeholder": "The one action that moves them to the next stage"
+          }
+        ]
+      },
+      {
+        "slug": "series",
+        "displayName": "Series",
+        "icon": "layers",
+        "color": "#0EA5E9",
+        "description": "An ordered run of posts that teaches one thing end to end \u2014 the curriculum axis of the content engine.",
+        "scope": "WORKSPACE",
+        "properties": [
+          {
+            "slug": "series-status",
+            "label": "Status",
+            "valueType": "string",
+            "inputType": "select",
+            "enumValues": [
+              "Planned",
+              "Running",
+              "Complete",
+              "Abandoned"
+            ]
+          },
+          {
+            "slug": "series-goal",
+            "label": "Goal",
+            "valueType": "string",
+            "inputType": "textarea",
+            "placeholder": "What can the reader do at the end that they couldn't at the start?"
+          },
+          {
+            "slug": "series-pillar",
+            "label": "Pillar",
+            "valueType": "entity_id",
+            "targetProfileSlug": "pillar",
+            "inputType": "entity_select"
+          }
+        ]
+      },
       {
         "slug": "platform",
         "displayName": "Platform",
@@ -8518,7 +8759,7 @@ var DATA = {
           },
           {
             "slug": "newsletter-series",
-            "label": "Series",
+            "label": "Newsletter Series",
             "valueType": "string",
             "inputType": "text",
             "placeholder": "Which newsletter series is this issue part of?"
@@ -8721,6 +8962,176 @@ var DATA = {
             "inputType": "textarea"
           }
         ]
+      },
+      {
+        "slug": "audience",
+        "displayName": "Audience",
+        "icon": "users",
+        "color": "blue",
+        "description": "An ideal customer profile \u2014 who we are built for.",
+        "scope": "shared",
+        "entityScope": "pod",
+        "properties": [
+          {
+            "slug": "segment",
+            "label": "Segment",
+            "valueType": "string",
+            "inputType": "text"
+          },
+          {
+            "slug": "persona",
+            "label": "Persona",
+            "valueType": "string",
+            "inputType": "textarea"
+          },
+          {
+            "slug": "jobs-to-be-done",
+            "label": "Jobs to be done",
+            "valueType": "string",
+            "inputType": "textarea"
+          },
+          {
+            "slug": "traits",
+            "label": "Traits",
+            "valueType": "array",
+            "inputType": "text"
+          }
+        ]
+      },
+      {
+        "slug": "pain-point",
+        "displayName": "Pain Point",
+        "icon": "flame",
+        "color": "orange",
+        "description": "A specific pain a target audience feels today.",
+        "scope": "shared",
+        "entityScope": "pod",
+        "properties": [
+          {
+            "slug": "description",
+            "label": "Description",
+            "valueType": "string",
+            "inputType": "textarea"
+          },
+          {
+            "slug": "severity",
+            "label": "Severity",
+            "valueType": "string",
+            "inputType": "select",
+            "enumValues": [
+              "low",
+              "medium",
+              "high",
+              "critical"
+            ],
+            "constraints": {
+              "defaultValue": "medium"
+            }
+          },
+          {
+            "slug": "target-audience",
+            "label": "Audience",
+            "valueType": "entity_id",
+            "targetProfileSlug": "audience",
+            "inputType": "entity_select"
+          },
+          {
+            "slug": "evidence",
+            "label": "Evidence",
+            "valueType": "string",
+            "inputType": "textarea"
+          }
+        ]
+      },
+      {
+        "slug": "positioning",
+        "displayName": "Positioning",
+        "icon": "crosshair",
+        "color": "cyan",
+        "description": "Market category, who we stand against, and why we win.",
+        "scope": "shared",
+        "entityScope": "pod",
+        "properties": [
+          {
+            "slug": "category",
+            "label": "Category",
+            "valueType": "string",
+            "inputType": "text"
+          },
+          {
+            "slug": "against",
+            "label": "Against",
+            "valueType": "string",
+            "inputType": "textarea"
+          },
+          {
+            "slug": "because",
+            "label": "Because",
+            "valueType": "string",
+            "inputType": "textarea"
+          }
+        ]
+      },
+      {
+        "slug": "offer",
+        "displayName": "Offer",
+        "icon": "package",
+        "color": "fuchsia",
+        "description": "Something the company sells \u2014 a product, service, or program. Optional: a pod that sells nothing simply has none.",
+        "scope": "shared",
+        "entityScope": "pod",
+        "properties": [
+          {
+            "slug": "offer-status",
+            "label": "Status",
+            "valueType": "string",
+            "inputType": "select",
+            "enumValues": [
+              "draft",
+              "active",
+              "paused",
+              "retired"
+            ],
+            "constraints": {
+              "defaultValue": "draft"
+            }
+          },
+          {
+            "slug": "offer-summary",
+            "label": "Summary",
+            "valueType": "string",
+            "inputType": "textarea",
+            "placeholder": "What it is and what changes for the buyer"
+          },
+          {
+            "slug": "offer-price-model",
+            "label": "Price Model",
+            "valueType": "string",
+            "inputType": "select",
+            "enumValues": [
+              "one-off",
+              "subscription",
+              "retainer",
+              "usage-based",
+              "free",
+              "other"
+            ]
+          },
+          {
+            "slug": "offer-audience",
+            "label": "Audience",
+            "valueType": "entity_id",
+            "targetProfileSlug": "audience",
+            "inputType": "entity_select"
+          },
+          {
+            "slug": "offer-positioning",
+            "label": "Positioning",
+            "valueType": "entity_id",
+            "targetProfileSlug": "positioning",
+            "inputType": "entity_select"
+          }
+        ]
       }
     ],
     "views": [
@@ -8749,6 +9160,17 @@ var DATA = {
         "scopeProfileSlug": "pillar",
         "description": "Content pillars \u2014 the recurring themes."
       },
+      {
+        "name": "Journey",
+        "slug": "content-journey",
+        "type": "list",
+        "scopeProfileSlug": "journey-stage",
+        "description": "The reader's journey, in order \u2014 each stage's belief and the doubt it answers.",
+        "config": {
+          "sortColumn": "stage-order",
+          "sortDirection": "asc"
+        }
+      },
       {
         "name": "Platforms",
         "slug": "content-platforms",
@@ -8763,6 +9185,13 @@ var DATA = {
         "scopeProfileSlug": "newsletter",
         "groupBy": "newsletter-status",
         "description": "Newsletter issues by status."
+      },
+      {
+        "name": "Series",
+        "slug": "content-series",
+        "type": "list",
+        "scopeProfileSlug": "series",
+        "description": "The curriculums you're running \u2014 each an ordered arc through one pillar."
       }
     ],
     "app": {
@@ -8795,6 +9224,18 @@ var DATA = {
           "label": "Pillars",
           "icon": "columns"
         },
+        {
+          "kind": "view",
+          "viewName": "Journey",
+          "label": "Journey",
+          "icon": "footprints"
+        },
+        {
+          "kind": "view",
+          "viewName": "Series",
+          "label": "Series",
+          "icon": "layers"
+        },
         {
           "kind": "view",
           "viewName": "Platforms",
@@ -8813,31 +9254,41 @@ var DATA = {
       "viewName": "Posts",
       "blocks": [
         {
-          "kind": "view",
-          "viewName": "Content Calendar",
+          "kind": "widget",
+          "widgetType": "content-coverage-map",
           "pos": {
             "x": 0,
             "y": 0,
-            "w": 12,
-            "h": 6
+            "w": 6,
+            "h": 5
           }
         },
         {
           "kind": "view",
           "viewName": "Pillars",
+          "pos": {
+            "x": 6,
+            "y": 0,
+            "w": 6,
+            "h": 5
+          }
+        },
+        {
+          "kind": "view",
+          "viewName": "Posts",
           "pos": {
             "x": 0,
-            "y": 6,
+            "y": 5,
             "w": 6,
             "h": 5
           }
         },
         {
           "kind": "view",
-          "viewName": "Newsletters",
+          "viewName": "Content Calendar",
           "pos": {
             "x": 6,
-            "y": 6,
+            "y": 5,
             "w": 6,
             "h": 5
           }
@@ -8862,6 +9313,30 @@ var DATA = {
         "targetProfileSlug": "sponsor",
         "type": "sponsored_by",
         "label": "Sponsor"
+      },
+      {
+        "sourceProfileSlug": "post",
+        "targetProfileSlug": "journey-stage",
+        "type": "at_journey_stage",
+        "label": "Journey Stage"
+      },
+      {
+        "sourceProfileSlug": "post",
+        "targetProfileSlug": "series",
+        "type": "part_of_series",
+        "label": "Series"
+      },
+      {
+        "sourceProfileSlug": "post",
+        "targetProfileSlug": "offer",
+        "type": "teaches_toward",
+        "label": "Offer"
+      },
+      {
+        "sourceProfileSlug": "post",
+        "targetProfileSlug": "post",
+        "type": "derived_from",
+        "label": "Repurposed From"
       }
     ],
     "playbooks": [
@@ -8893,34 +9368,68 @@ var DATA = {
         ],
         "executor": "is-agent",
         "status": "active"
+      },
+      {
+        "name": "Plan Next Content",
+        "description": "Audit the whole corpus against the journey, find the gap, and propose what to make next.",
+        "goalTemplate": "Audit the content corpus. Map every post onto its pillar and its journey stage, and list which pillar \xD7 stage cells are empty or thin. Check the running series for the chapter that is missing. If the pod has offers, note which ones no content teaches toward; if it has none, plan purely for audience-building and do not invent commerce. Then propose the next one or two pieces \u2014 each as a post idea placed on a pillar, a stage, and a platform, with the hook and the reason it is next.",
+        "executor": "is-agent",
+        "schedule": {
+          "cron": "0 9 * * 1",
+          "enabled": false
+        },
+        "status": "active"
       }
     ],
     "onboarding": {
-      "goal": "Stand up the editorial engine \u2014 the pillars you're known for, the platforms you publish on, the cadence you can actually sustain, and a first post placed in the system \u2014 so the workspace mirrors how you turn thinking into published content, not a blank calendar.\n",
-      "framing": `THE EDITOR-IN-CHIEF: Act as a seasoned content strategist who has grown owned audiences from zero. Anchor everything on PILLARS \u2014 the two-to-four recurring themes an audience comes to you for \u2014 because pillars are what make a content engine compound instead of drift. Pull voice and identity from Brand and the target audience from Foundation so every piece lands on-strategy. Push for a cadence they can hold for a year, not a heroic month. Be concrete: real platforms, real formats, a real first post \u2014 a fuzzy "I'll post more" helps no one.
+      "goal": "Stand up the editorial engine \u2014 the pillars you're known for, the journey a reader travels through them, the platforms you publish on, the cadence you can actually sustain, and a first post placed in the system \u2014 so the workspace mirrors how you turn thinking into published content that compounds, not a blank calendar.\n",
+      "framing": `THE EDITOR-IN-CHIEF: Act as a seasoned content strategist who has grown owned audiences from zero. Anchor everything on PILLARS \u2014 the two-to-four recurring themes an audience comes to you for \u2014 because pillars are what make a content engine compound instead of drift. Then ask the second question most creators never ask: where is the reader when they arrive, and where are you taking them? That is the JOURNEY \u2014 the ladder of belief a reader climbs, which turns a feed into a path. Pull voice and identity from Brand and the target audience from Foundation so every piece lands on-strategy. Push for a cadence they can hold for a year, not a heroic month. Be concrete: real platforms, real formats, a real first post \u2014 a fuzzy "I'll post more" helps no one. COMMERCE IS OPTIONAL AND YOU MUST TREAT IT THAT WAY. Ask ONCE whether they sell anything. If the answer is no, or vague, SKIP offers entirely, never mention them again, and build the journey as pure audience-building \u2014 a journey with no product at the end is a complete, correct answer, not a half-finished one. Only if they name something real do you capture it.
 `,
       "expertise": {
         "starters": [
           "Pillars before posts. A creator known for 2\u20134 clear themes compounds; one posting about everything stays noise. Propose naming the pillars FIRST \u2014 each with the audience it speaks to and the transformation it delivers \u2014 then hang every post off one of them.\n",
           "Cadence you can sustain beats cadence that impresses. A weekly post held for a year outperforms daily-for-three-weeks-then-silence. Propose a realistic per-platform frequency and let the calendar enforce it, rather than an ambitious number that collapses.\n",
-          "One idea, many formats \u2014 design for repurposing from the start. A single strong thought becomes a thread, a short video, a newsletter section, and a carousel. Propose the repurpose chain up front so one capture yields a week of output, tracked via `repurposed-from`.\n"
+          "One idea, many formats \u2014 design for repurposing from the start. A single strong thought becomes a thread, a short video, a newsletter section, and a carousel. Propose the repurpose chain up front so one capture yields a week of output, linked via `derived-from`.\n",
+          "Most creators have never named the journey, so don't ask them to invent one \u2014 PROPOSE a three-stage ladder and let them rename it. The usual shape is: doesn't know the problem is theirs \u2192 believes it's solvable \u2192 ready to act. For each stage, push for the BELIEF it installs and the OBJECTION it removes; a stage with only a name teaches the engine nothing.\n",
+          "A series is how a pillar becomes a curriculum. Once the pillars are named, propose ONE series inside the strongest of them \u2014 an ordered run that takes a reader from not-knowing to able-to-do \u2014 and place the first post as chapter one. One real series beats five planned ones.\n"
         ],
         "blindSpots": [
           "No pillars = brand drift. If they list a dozen post ideas but can't name the 2\u20134 themes underneath, that's the gap \u2014 surface it before filling the calendar, because unpillared posting never builds an identity.\n",
           "The owned-audience channel is the one most creators under-invest in. If they're all-in on algorithmic platforms with no newsletter or list, name it: the newsletter is the audience they actually own when a platform changes the rules.\n",
-          "Chasing every platform at once guarantees all of them stay shallow. If they name five channels, push back: which ONE or two get real cadence and attention now, and which are experiments?\n"
+          "Chasing every platform at once guarantees all of them stay shallow. If they name five channels, push back: which ONE or two get real cadence and attention now, and which are experiments?\n",
+          "Almost every corpus is stacked at one end of the journey \u2014 usually all top-of-funnel awareness, or all deep expert material for people who already believe. Once the stages exist, say which end is empty. That gap is the single most useful thing this workspace can tell them.\n"
         ],
-        "bar": "The workspace reads like a running publication: a handful of named pillars each tied to an audience, the platforms actually committed to with a sustainable cadence, an owned newsletter channel, and a first post placed in a pillar \u2014 so a strategist could see at a glance what the brand is about, where it publishes, and what ships next.\n"
+        "bar": 'The workspace reads like a running publication with a direction: a handful of named pillars each tied to an audience, a journey the reader visibly travels, the platforms actually committed to with a sustainable cadence, an owned newsletter channel, and a first post placed in a pillar \u2014 so a strategist could see at a glance what the brand is about, who it is taking where, where it publishes, and what ships next. Close by telling them they can ask "what should I write next?" anytime to see where the journey is thin \u2014 so the coverage read is a habit, not a feature they never find.\n'
       },
       "collect": [
         {
           "profileSlug": "pillar",
-          "what": "The recurring themes you're known for \u2014 the 2\u20134 lenses your audience comes to you for, each with the segment it speaks to and the goal it serves.",
+          "what": "The recurring themes you're known for \u2014 the 2\u20134 lenses your audience comes to you for, each pointed at the audience it speaks to and the goal it serves.",
           "cardinality": "few",
           "keyFields": [
             "pillar-status",
-            "pillar-audience",
-            "pillar-formats"
+            "pillar-audience-ref",
+            "pillar-goal"
+          ]
+        },
+        {
+          "profileSlug": "journey-stage",
+          "what": "The steps a reader travels, in order \u2014 propose a three-stage ladder and let them rename it. Each stage needs the belief it installs and the objection it removes, not just a label.",
+          "cardinality": "few",
+          "keyFields": [
+            "stage-order",
+            "belief-installed",
+            "objection-removed"
+          ]
+        },
+        {
+          "profileSlug": "series",
+          "what": "One ordered run of posts inside the strongest pillar that takes a reader from not-knowing to able-to-do. One real series, not a backlog of planned ones.",
+          "cardinality": "one",
+          "keyFields": [
+            "series-status",
+            "series-goal",
+            "series-pillar"
           ]
         },
         {
@@ -8935,17 +9444,28 @@ var DATA = {
         },
         {
           "profileSlug": "post",
-          "what": "A first post or two already in motion, each placed on a pillar and a platform at its true status (Idea through Published).",
+          "what": "A first post or two already in motion, each placed on a pillar and a platform at its true status (Idea through Published), and on a stage if the journey exists.",
           "cardinality": "few",
           "keyFields": [
             "post-status",
-            "post-format",
+            "post-pillar",
             "post-platform"
           ]
+        },
+        {
+          "profileSlug": "offer",
+          "what": "ONLY IF THEY SELL SOMETHING. Ask once; if they don't sell, or hedge, create NOTHING here and drop the subject \u2014 a content engine with no commercial axis is a complete result. If they do, capture what it is, how it's priced, and who it's for.",
+          "cardinality": "few",
+          "keyFields": [
+            "offer-status",
+            "offer-summary",
+            "offer-price-model"
+          ]
         }
       ],
       "openingQuestions": [
         "What are the 2\u20134 themes your audience comes to you for \u2014 the pillars everything you make ties back to?",
+        "Most people have never named the journey, so I'll start you with three stages \u2014 doesn't know it's a problem, believes it's solvable, ready to act. Rename them to your world, or leave them and we'll come back to it.",
         "Which platforms do you actually publish on, and what cadence can you genuinely sustain on each?",
         "Do you run (or want) a newsletter \u2014 the audience you own outright \u2014 and what's the first post you'd place in the system?"
       ],
@@ -10073,6 +10593,25 @@ var DATA = {
           "entity.create"
         ],
         "status": "active"
+      },
+      {
+        "name": "CRM Hygiene",
+        "description": "Always-on maintenance \u2014 enriches stale contacts/companies and flags stalled deals. Every change is proposed for your review, never auto-applied.",
+        "goalTemplate": "You are the CRM hygiene maintenance agent, running unattended on a daily schedule. Keep the pipeline healthy in two passes, and remember: EVERY change you make is a proposal for the user to review, so be precise and never fabricate.\nPass 1 \u2014 Enrich stale records. Find `person` and `company` records that are missing key fields (e.g. industry, companySize, location, jobTitle, email, website) or whose `lastContactDate` is old. For each, fill in what you can verify from existing pod data and public sources (use the enrichment tools you are granted); leave a field blank rather than guess. Do not touch records that are already complete and current.\nPass 2 \u2014 Flag stalled deals. Find `deal` records with no activity for a while or stuck in the same `dealStage` past a healthy threshold (roughly: contacted/qualified for 14+ days, proposal/negotiation for 30+ days). For each stalled deal, propose a concise `nextStep` to unblock it and note why it looks stalled. Do not advance a deal's stage on its behalf \u2014 surface the risk and a recommended action for the human to decide.\nSkip anything already healthy. If nothing needs attention, do nothing.",
+        "schedule": {
+          "cron": "0 8 * * *",
+          "enabled": true
+        },
+        "metadata": {
+          "governance": {
+            "forceProposeWrites": true
+          }
+        },
+        "executor": "is-agent",
+        "grants": [
+          "apify_run_actor"
+        ],
+        "status": "active"
       }
     ],
     "integrations": [
@@ -13756,6 +14295,8 @@ var DATA = {
         "icon": "users",
         "color": "blue",
         "description": "An ideal customer profile \u2014 who we are built for.",
+        "scope": "shared",
+        "entityScope": "pod",
         "properties": [
           {
             "slug": "segment",
@@ -13789,6 +14330,8 @@ var DATA = {
         "icon": "flame",
         "color": "orange",
         "description": "A specific pain a target audience feels today.",
+        "scope": "shared",
+        "entityScope": "pod",
         "properties": [
           {
             "slug": "description",
@@ -13832,6 +14375,8 @@ var DATA = {
         "icon": "crosshair",
         "color": "cyan",
         "description": "Market category, who we stand against, and why we win.",
+        "scope": "shared",
+        "entityScope": "pod",
         "properties": [
           {
             "slug": "category",
@@ -13859,6 +14404,7 @@ var DATA = {
         "icon": "book-open",
         "color": "amber",
         "description": "The origin -> insight -> mission story arc.",
+        "scope": "shared",
         "properties": [
           {
             "slug": "arc",
@@ -13888,6 +14434,7 @@ var DATA = {
         "icon": "sparkles",
         "color": "green",
         "description": "One thing only we do, believe, or refuse.",
+        "scope": "shared",
         "properties": [
           {
             "slug": "statement",
@@ -13924,6 +14471,67 @@ var DATA = {
           }
         ]
       },
+      {
+        "slug": "offer",
+        "displayName": "Offer",
+        "icon": "package",
+        "color": "fuchsia",
+        "description": "Something the company sells \u2014 a product, service, or program. Optional: a pod that sells nothing simply has none.",
+        "scope": "shared",
+        "entityScope": "pod",
+        "properties": [
+          {
+            "slug": "offer-status",
+            "label": "Status",
+            "valueType": "string",
+            "inputType": "select",
+            "enumValues": [
+              "draft",
+              "active",
+              "paused",
+              "retired"
+            ],
+            "constraints": {
+              "defaultValue": "draft"
+            }
+          },
+          {
+            "slug": "offer-summary",
+            "label": "Summary",
+            "valueType": "string",
+            "inputType": "textarea",
+            "placeholder": "What it is and what changes for the buyer"
+          },
+          {
+            "slug": "offer-price-model",
+            "label": "Price Model",
+            "valueType": "string",
+            "inputType": "select",
+            "enumValues": [
+              "one-off",
+              "subscription",
+              "retainer",
+              "usage-based",
+              "free",
+              "other"
+            ]
+          },
+          {
+            "slug": "offer-audience",
+            "label": "Audience",
+            "valueType": "entity_id",
+            "targetProfileSlug": "audience",
+            "inputType": "entity_select"
+          },
+          {
+            "slug": "offer-positioning",
+            "label": "Positioning",
+            "valueType": "entity_id",
+            "targetProfileSlug": "positioning",
+            "inputType": "entity_select"
+          }
+        ]
+      },
       {
         "slug": "client",
         "displayName": "Client",
@@ -17314,7 +17922,7 @@ var DATA = {
         "scopeProfileSlug": "ritual",
         "description": "Recurring meetings and cadences on a calendar.",
         "config": {
-          "dateField": "ritual-date",
+          "dateField": "properties.ritual-date",
           "colorField": "cadence"
         }
       }
@@ -24668,7 +25276,7 @@ Recent conversation (oldest first, JSON): {{steps.read-comms.output.messages}}`
         ],
         "description": "Unified calendar of task due dates, sprint cycles, and project deadlines",
         "config": {
-          "dateField": "task-due-date"
+          "dateField": "properties.task-due-date"
         }
       },
       {