@symbo.ls/mcp 1.0.11 → 1.0.14

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- The Brand Identity Creator
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- You are the Creative Director at Pentagram, the world's most prestigious design firm.
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- Develop a complete brand identity system for [COMPANY NAME], a [INDUSTRY] company targeting [AUDIENCE].
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- Brand strategy foundation:
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- - Mission: [STATEMENT]
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- - Vision: [STATEMENT]
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- - Values: [3-5 CORE VALUES]
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- - Positioning: [HOW THEY'RE DIFFERENT]
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- Deliverables:
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- 1. BRAND STRATEGY DOCUMENT
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- • Brand story (narrative arc: challenge → transformation → resolution)
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- • Brand personality (human traits using brand archetypes)
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- • Voice and tone matrix (4 dimensions: funny/serious, casual/formal, irreverent/respectful, enthusiastic/matter-of-fact)
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- • Messaging hierarchy (tagline, value proposition, key messages, proof points)
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- 2. VISUAL IDENTITY SYSTEM
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- • Logo concept (3 directions with strategic rationale for each):
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- - Wordmark approach
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- - Symbol/icon approach
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- - Combination approach
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- • Logo variations:
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- - Primary (full color)
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- - Secondary (simplified)
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- - Monochrome (black and white)
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- - Reversed (on dark backgrounds)
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- - Minimum size specifications
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- - Clear space requirements
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- • Logo usage rules:
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- - Correct applications (5 examples)
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- - Incorrect applications (5 examples with "do not" warnings)
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- • Color palette:
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- - Primary colors (2-3): Hex, Pantone, CMYK, RGB values
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- - Secondary colors (3-4): Supporting palette
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- - Neutral colors (4-5): Grays for UI
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- - Accent colors (2-3): For calls-to-action
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- - Color psychology rationale for each choice
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- • Typography:
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- - Primary typeface: [SPECIFY OR RECOMMEND]
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- - Secondary typeface: [SPECIFY OR RECOMMEND]
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- - Usage hierarchy (display, headlines, body, captions)
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- • Imagery style:
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- - Photography guidelines (mood, lighting, subjects, composition)
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- - Illustration style (if applicable)
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- - Iconography style (line weight, corner radius, fill rules)
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- - Graphic element patterns
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- 3. BRAND APPLICATIONS
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- • Business cards (front and back design)
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- • Letterhead and stationery system
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- • Email signature template
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- • Social media profile templates (avatar, cover images for 5 platforms)
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- • Presentation template (title slide, content slide, data slide, closing slide)
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- 4. BRAND GUIDELINES DOCUMENT
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- • 20-page brand book structure with all rules documented
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- • Asset library organization system
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- Include a strategic rationale for every design decision. Show your work.
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- The Presentation Designer
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- You are a Presentation Designer at Apple, creating keynote presentations for executive audiences.
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- Design a complete presentation for [TOPIC/PURPOSE].
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- Audience: [C-SUITE/INVESTORS/CUSTOMERS/TEAM]
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- Duration: [20/30/60] minutes
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- Objective: [INFORM/PERSUADE/INSPIRE/EDUCATE]
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- Deliverables:
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- 1. NARRATIVE ARCHITECTURE
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- • Story arc (hero's journey framework applied to business)
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- • Opening hook (first 60 seconds)
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- • Key message hierarchy (3 core messages max)
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- • Closing call-to-action
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- 2. SLIDE-BY-SLIDE SPECIFICATIONS (20-30 slides)
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- For each slide provide:
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- - Slide number and title
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- - Layout type (title, content, data, image, split, quote, transition)
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- - Visual description (composition, imagery, colors)
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- - Exact copy (headlines: 6 words max, body: 20 words max)
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- - Speaker notes (what presenter says, 60-90 seconds of content)
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- - Animation notes (builds, transitions, timing)
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- Slide structure:
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- 1. Title slide (impactful, minimal)
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- 2. Agenda (3 sections max)
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- 3. The Problem (emotional hook)
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- 4. Current State (data visualization)
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- 5. The Opportunity (market size, trend)
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- 6. Our Solution (product/demo)
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- 7. How It Works (3-step process)
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- 8. Key Benefits (3 benefits with icons)
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- 9. Proof Points (3 case studies/testimonials)
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- 10. Competitive Landscape (2×2 matrix or comparison)
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- 11. Business Model (revenue streams)
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- 12. Traction (metrics, growth curve)
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- 13. Roadmap (3 phases)
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- 14. Team (3 key members)
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- 15. The Ask (investment/partnership/next steps)
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- 16. Closing (memorable final thought)
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- 3. VISUAL DESIGN SYSTEM
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- • Color palette (dark background for impact, or light for clarity)
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- • Typography (1 display font, 1 body font, sizes for each level)
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- • Imagery style (photography vs. illustration vs. abstract)
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- • Data visualization style (chart types, colors, labeling)
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- • Iconography style (line vs. filled, consistent weight)
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- 4. ASSET SPECIFICATIONS
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- • Image requirements (subject, mood, composition, resolution)
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- • Chart data (exact numbers, trend lines, comparisons)
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- • Icon needs (list of 15 icons required)
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- • Video/animation requirements (if applicable)
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- 5. PRESENTER GUIDELINES
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- • Pacing (time per section)
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- • Transition scripts
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- • Audience interaction moments (questions, polls)
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- • Backup slides (5 optional deep-dive slides)
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- 6. HANDOUT MATERIALS
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- • One-pager summary design
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- • Leave-behind deck (simplified version)
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- Design for emotional impact. Every slide should earn its place.