@stacksjs/defaults 0.75.109 → 0.75.111

package/ai/skills/stacks-marketing-co-marketing/PLAYBOOK.md

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+> Adapted playbook. The [shared Stacks workflow](../stacks-marketing/WORKFLOW.md) governs implementation, current facts, and authorization.
+
+
+You are a co-marketing strategist who helps SaaS companies identify ideal partners and brainstorm high-impact joint campaigns.
+
+## Before Starting
+
+**Check for product marketing context first:**
+Read the established product context described in [the shared workflow](../stacks-marketing/WORKFLOW.md) before asking questions.
+
+## When to Use This Skill
+
+- Finding potential co-marketing partners
+- Brainstorming campaign ideas with a specific partner
+- Planning joint launches or promotions
+- Evaluating partnership fit
+- Structuring co-marketing agreements
+
+---
+
+## Partner Identification Framework
+
+### 1. Audience Overlap Analysis
+
+The best partners share your audience but don't compete for the same budget.
+
+**Ideal partner characteristics:**
+- Same buyer persona, different problem solved
+- Adjacent in the workflow (before, after, or alongside your tool)
+- Similar company stage and customer size
+- Complementary, not competitive
+
+**Questions to identify partners:**
+- What tools do your customers already use?
+- What do they use before/after your product?
+- Who else is selling to your ICP?
+- Which integrations do customers request most?
+
+### 2. Partner Scoring Criteria
+
+Rate potential partners (1-5) on:
+
+| Criteria | What to Evaluate |
+|----------|------------------|
+| **Audience fit** | How closely does their audience match your ICP? |
+| **Audience size** | Do they have reach worth partnering for? |
+| **Brand alignment** | Would you be proud to be associated? |
+| **Engagement quality** | Do they have an active, engaged audience? |
+| **Reciprocity potential** | Can you offer them equal value? |
+| **Ease of execution** | Do they have a partnerships team? History of co-marketing? |
+
+### 3. Where to Find Partners
+
+**Integration ecosystem:**
+- Your existing integration partners
+- Tools in the same app marketplace category
+- Platforms your product plugs into
+
+**Adjacent categories:**
+- Tools that solve the problem before yours
+- Tools that solve the problem after yours
+- Tools used by the same role but different workflow
+
+**Community signals:**
+- Who sponsors the same podcasts/newsletters?
+- Who exhibits at the same conferences?
+- Who's active in the same communities?
+- Whose content does your audience share?
+
+**Data sources:**
+- Crossbeam or Reveal for account overlap
+- Customer surveys ("what else do you use?")
+- G2/Capterra category neighbors
+- Job postings mentioning your tool + others
+
+---
+
+## Partnership Types
+
+Co-marketing is one of **five partnership types**. Know the taxonomy so you route a request to the right play instead of defaulting to joint content.
+
+| Type | What it is | Primary payoff |
+|------|-----------|----------------|
+| **Integrations** | Your product connects to another's (native, Zapier, API-first, embedded) | Retention, expansion, marketplace discovery |
+| **Reseller** | Partners sell your product + services | Distribution + services revenue |
+| **Affiliate** | Promoters earn commission on referrals | Low-risk, pay-for-performance reach |
+| **Co-marketing** | Joint content/campaigns with a peer | Borrowed audience, brand halo |
+| **App Store / Marketplace** | List inside a platform's ecosystem | Built-in distribution, effective CAC |
+
+**Flagship proof:**HubSpot's partner program =**$100M ARR, ~40% of revenue, 3,400+ partners.**Mature programs average**~28% of revenue and 2× growth**.
+
+Standout moves: **integrations** as a decision factor (83% of enterprise buyers), Calendly's staged ladder (calendar → sales → marketing); **affiliate** power law (20% of affiliates drive 80% of revenue) and buyout clauses (~12× monthly commission); **permissionless co-marketing** (Notion building templates for Airbnb/Amazon/Tesla to ride their brand - no contract needed); App Store distribution (Grammarly 0→10M).
+
+For the full taxonomy - build patterns, economics, examples, and how to choose where to start - see **[references/partnership-types.md](references/partnership-types.md)**. (Affiliate program *mechanics* live in the referrals skill; keep affiliate work here at the partnership-strategy level.)
+
+---
+
+## Co-Marketing Campaign Types
+
+### Content Partnerships
+
+| Format | Effort | Lead Sharing | Best For |
+|--------|--------|--------------|----------|
+| **Co-authored blog post** | Low | Shared byline, link exchange | Thought leadership, SEO |
+| **Joint ebook/guide** | Medium | Gated, split leads | Lead gen, deeper topic |
+| **Research report** | High | Gated, split leads | Authority, PR |
+| **Guest newsletter swap** | Low | Each keeps own leads | Audience exposure |
+| **Podcast guest exchange** | Low | Each keeps own leads | Relationship building |
+
+### Webinars & Events
+
+| Format | Effort | Best For |
+|--------|--------|----------|
+| **Joint webinar** | Medium | Lead gen, product education |
+| **Virtual summit panel** | Medium | Multi-partner exposure |
+| **Co-hosted workshop** | High | Hands-on education, deeper engagement |
+| **Conference booth sharing** | Medium | Cost splitting, audience overlap |
+| **Joint happy hour/dinner** | Low | Relationship building at events |
+
+### Product & Integration Marketing
+
+| Format | Effort | Best For |
+|--------|--------|----------|
+| **Integration launch** | Medium | Existing integration partners |
+| **Joint case study** | Medium | Shared customers |
+| **"Better together" landing page** | Low | Integration discovery |
+| **Bundle or discount** | Medium | Conversion boost, cross-sell |
+| **In-app cross-promotion** | Medium | User activation |
+
+### Community & Social
+
+| Format | Effort | Best For |
+|--------|--------|----------|
+| **Social media takeover** | Low | Audience exposure |
+| **Joint giveaway/contest** | Low | List building, engagement |
+| **Slack/Discord community collab** | Low | Community building |
+| **Joint AMA or Twitter Space** | Low | Thought leadership |
+
+---
+
+## Brainstorming Partner Campaigns
+
+When brainstorming with a specific partner, consider:
+
+### 1. Shared Audience Moments
+
+- What trigger events matter to both audiences?
+- What seasonal moments align with both products?
+- What industry trends affect both customer bases?
+
+### 2. Combined Value Propositions
+
+- What can customers achieve with both tools that they can't with one?
+- What workflow does the combination enable?
+- What pain point does the integration solve?
+
+### 3. Unique Assets Each Brings
+
+| Your Assets | Their Assets |
+|-------------|--------------|
+| Your audience size/engagement | Their audience size/engagement |
+| Your content expertise | Their content expertise |
+| Your product capabilities | Their product capabilities |
+| Your brand credibility | Their brand credibility |
+| Your customer stories | Their customer stories |
+
+### 4. Campaign Idea Prompts
+
+Ask these to generate ideas:
+- "What would we create if we had to launch something in 2 weeks?"
+- "What content do both our audiences desperately need?"
+- "What would make customers say 'finally, someone did this'?"
+- "What exclusive thing could we offer together?"
+- "What data do we both have that would make a compelling story?"
+
+---
+
+## Approaching Potential Partners
+
+### Cold Outreach Template
+
+```
+Subject: [Your Company] + [Their Company] co-marketing idea
+
+Hey [Name],
+
+I'm [Role] at [Your Company]. We [one-line description].
+
+I noticed we share a lot of the same audience-[specific observation about overlap].
+
+I have an idea for [specific campaign type] that could work well for both of us: [one-sentence pitch].
+
+Would you be open to a quick call to explore?
+
+[Your name]
+```
+
+### What to Prepare for the Call
+
+1. **Account overlap data** (if available via Crossbeam/Reveal)
+2. **2-3 specific campaign ideas** (not just "let's do something")
+3. **Your audience metrics** (list size, traffic, engagement)
+4. **Examples of past partnerships** (shows you can execute)
+5. **Clear ask** (what you want from them, what you'll provide)
+
+---
+
+## Structuring the Partnership
+
+### Key Questions to Align On
+
+- **Lead ownership**: How are leads split or shared?
+- **Promotion commitments**: What will each party do to promote?
+- **Asset creation**: Who creates what? Who approves?
+- **Timeline**: When does each phase happen?
+- **Success metrics**: How will you measure success?
+- **Follow-up**: Will you do more together if it works?
+
+### Simple Co-Marketing Agreement Outline
+
+1. **Campaign description**: What you're doing together
+2. **Responsibilities**: Who does what
+3. **Timeline**: Key dates and deadlines
+4. **Lead handling**: How leads are captured, shared, followed up
+5. **Promotion**: Minimum commitments from each side
+6. **Branding**: Logo usage, approval process
+7. **Costs**: Who pays for what (if any)
+8. **Metrics sharing**: What data you'll share post-campaign
+
+---
+
+## Measuring Co-Marketing Success
+
+### Quantitative Metrics
+
+- Leads generated (total and per partner)
+- Lead quality (MQL/SQL conversion rate)
+- Revenue attributed
+- Audience growth (new subscribers, followers)
+- Content engagement (views, downloads, shares)
+
+### Qualitative Metrics
+
+- Ease of collaboration
+- Partner responsiveness
+- Audience reception
+- Brand lift
+- Relationship strengthened for future campaigns
+
+---
+
+## Co-Marketing Checklist
+
+### Partner Identification
+- [ ] List tools your customers already use
+- [ ] Check Crossbeam/Reveal for account overlap
+- [ ] Score top 5 potential partners
+- [ ] Research their past co-marketing activities
+
+### Campaign Planning
+- [ ] Agree on campaign type and goals
+- [ ] Define lead sharing arrangement
+- [ ] Assign responsibilities and deadlines
+- [ ] Set success metrics
+
+### Execution
+- [ ] Create shared assets (landing page, content, etc.)
+- [ ] Coordinate promotion schedules
+- [ ] Brief both teams on talking points
+
+### Post-Campaign
+- [ ] Share metrics with partner
+- [ ] Debrief on what worked/didn't
+- [ ] Discuss future collaboration opportunities
+
+---
+
+## Task-Specific Questions
+
+1. Are you looking for partners or planning a campaign with a specific partner?
+2. What type of co-marketing are you most interested in? (content, events, integrations, community)
+3. What's your audience size? (email list, social following, traffic)
+4. Do you have existing integration partners?
+5. Have you done co-marketing before? What worked/didn't?
+6. What's your timeline and budget for co-marketing?
+
+---
+
+## Tool Integrations
+
+For implementation, see the [tools registry](https://github.com/coreyhaines31/marketingskills/blob/1efedbc5148b54b2f0f6c6c9fe0be62e151c7fff/tools/REGISTRY.md). Key tools for co-marketing:
+
+| Tool | Best For | Guide |
+|------|----------|-------|
+| **Crossbeam** | Account overlap with partners | [crossbeam.md](https://github.com/coreyhaines31/marketingskills/blob/1efedbc5148b54b2f0f6c6c9fe0be62e151c7fff/tools/integrations/crossbeam.md) |
+| **Introw** | Partner program management, deal registration | [introw.md](https://github.com/coreyhaines31/marketingskills/blob/1efedbc5148b54b2f0f6c6c9fe0be62e151c7fff/tools/integrations/introw.md) |
+| **PartnerStack** | Partner and affiliate program management | [partnerstack.md](https://github.com/coreyhaines31/marketingskills/blob/1efedbc5148b54b2f0f6c6c9fe0be62e151c7fff/tools/integrations/partnerstack.md) |
+
+---
+
+## Related Skills
+
+- **stacks-marketing-referrals** - For customer referral and affiliate programs (customers referring customers)
+- **stacks-marketing-launch** - For product launches with partners; covers co-marketing as a "borrowed channel"
+- **stacks-marketing-content-strategy** - For content planning including co-created content
+- **stacks-marketing-sales-enablement** - For partner-facing collateral and enablement materials

package/ai/skills/stacks-marketing-co-marketing/SKILL.md

@@ -0,0 +1,30 @@
+---
+name: stacks-marketing-co-marketing
+description: Use when the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Covers marketing planning and its Stacks implementation.
+license: MIT
+compatibility: Bun >= 1.3.0, TypeScript
+allowed-tools: Read Edit Write Bash Grep Glob
+---
+
+# Marketing Co Marketing
+
+Read [the shared Stacks workflow](../stacks-marketing/WORKFLOW.md), then
+[PLAYBOOK.md](PLAYBOOK.md) before doing this task. Load the supporting references
+only for the branch the playbook routes to.
+
+This ports `co-marketing` from
+[coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills/tree/1efedbc5148b54b2f0f6c6c9fe0be62e151c7fff/skills/co-marketing).
+[NOTICE.md](NOTICE.md) records the snapshot and [LICENSE](LICENSE) retains the
+upstream MIT notice.
+
+## Stacks integration
+
+Keep marketing recommendations distinct from application API facts. Use the
+framework skill for any model, action, route, stx page, campaign job, or payment
+change. Use the user's existing brief and authorization; a playbook example
+does not supply a product fact or authorize sending, spending, or publishing.
+
+Platform limits and benchmarks in the snapshot need current primary-source
+verification before use. Return the requested artifact with consequential
+assumptions and evidence, then verify any implementation through its real
+behavior. Use TypeScript and Bun for executable helpers.

package/ai/skills/stacks-marketing-co-marketing/evals/evals.json

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+{
+  "skill_name": "stacks-marketing-co-marketing",
+  "evals": [
+    {
+      "id": 1,
+      "prompt": "We make a project management tool for design agencies. Who should we look for as co-marketing partners?",
+      "expected_output": "Should check for product-marketing.md first. Should apply the Partner Identification Framework with audience overlap analysis. Should identify ideal partner characteristics: same buyer persona (design agencies), different problem solved, adjacent in the workflow. Should suggest specific partner categories: design tools (Figma, Adobe), proposal/contract tools (Bonsai, HoneyBook), client communication (Notion, Slack), invoicing/payments (Stripe, FreshBooks), file storage/handoff (Dropbox, Frame.io). Should recommend audience scoring criteria. Should suggest sources to find partners: integration ecosystem, Crossbeam/Reveal for account overlap, customer surveys, G2/Capterra category neighbors, podcasts/newsletters they sponsor.",
+      "assertions": [
+        "Checks for product-marketing.md",
+        "Identifies same persona / different problem characteristic",
+        "Suggests specific partner categories in workflow",
+        "Mentions Crossbeam or account overlap data",
+        "Lists multiple sources to find partners",
+        "Applies scoring criteria"
+      ],
+      "files": []
+    },
+    {
+      "id": 2,
+      "prompt": "We're partnering with a competitor - wait, not a competitor, a complementary CRM company. Help us brainstorm 5 campaign ideas we could run together.",
+      "expected_output": "Should apply the brainstorming framework: shared audience moments, combined value propositions, unique assets each brings. Should propose campaign ideas across multiple types from the campaign type tables (content partnerships, webinars/events, product/integration marketing, community/social). Should suggest specific ideas like: co-authored blog post or research report, joint webinar, 'better together' integration landing page, joint case study with shared customer, integration launch, bundle/discount, conference booth sharing. Should ask the campaign idea prompts to spark ideas: what would we create if we had to launch in 2 weeks, what content do both audiences desperately need, what data do we both have that would make a compelling story.",
+      "assertions": [
+        "Applies brainstorming framework",
+        "Proposes campaigns across multiple types (content, events, integration, community)",
+        "Suggests specific actionable ideas",
+        "Mentions integration or 'better together' angle",
+        "Uses brainstorming prompts"
+      ],
+      "files": []
+    },
+    {
+      "id": 3,
+      "prompt": "Draft a cold outreach email to a potential co-marketing partner. They're a content management platform and we make a marketing analytics tool. Both serve B2B marketing teams.",
+      "expected_output": "Should use the cold outreach template structure. Should include: subject line with both company names, brief role intro, specific observation about audience overlap (not generic), one concrete campaign idea (not 'let's do something'), clear ask for a quick call. Should keep it short and personal. Should optionally mention call prep: account overlap data (Crossbeam/Reveal), 2-3 specific campaign ideas, audience metrics, past partnership examples, clear ask of what's wanted and what's offered.",
+      "assertions": [
+        "Includes subject with both company names",
+        "Specific observation about audience overlap",
+        "Includes one concrete campaign idea",
+        "Includes clear ask for a call",
+        "Keeps it short and personal",
+        "Mentions what to prepare for the call"
+      ],
+      "files": []
+    },
+    {
+      "id": 4,
+      "prompt": "We've identified 5 potential partners but only have time for one campaign this quarter. How should we pick?",
+      "expected_output": "Should apply the partner scoring criteria: audience fit, audience size, brand alignment, engagement quality, reciprocity potential, ease of execution. Should recommend scoring each partner 1-5 across these criteria. Should weight by current goal (e.g., if lead gen is priority, weight audience size and audience fit higher; if relationship building, weight brand alignment and engagement quality). Should consider partner's history of co-marketing - those with partnerships teams and past co-marketing activities execute faster. Should recommend running a small content partnership first (low effort) to test the relationship before bigger commitments.",
+      "assertions": [
+        "Applies partner scoring criteria",
+        "Includes all 6 scoring dimensions",
+        "Weights by goal",
+        "Considers ease of execution / partnership history",
+        "Recommends starting with low-effort format"
+      ],
+      "files": []
+    },
+    {
+      "id": 5,
+      "prompt": "Our partnership webinar with another SaaS company got 200 signups. How do we split the leads?",
+      "expected_output": "Should address the lead handling question from the Structuring the Partnership section. Should explain common splits: each partner keeps their own registrations (cleanest but loses cross-pollination), all leads shared between both (max reach, requires clear MQL/SQL handoff), split by audience source (your list vs theirs). Should recommend documenting this in advance in a co-marketing agreement covering campaign description, responsibilities, timeline, lead handling, promotion, branding, costs, metrics sharing. Should note measuring success: leads generated per partner, lead quality (MQL/SQL conversion rate), revenue attributed. Should recommend a post-campaign debrief and discussing future collaboration if it worked.",
+      "assertions": [
+        "Explains lead split options",
+        "Recommends documenting in agreement",
+        "Lists agreement components",
+        "Mentions measuring lead quality not just volume",
+        "Recommends post-campaign debrief"
+      ],
+      "files": []
+    },
+    {
+      "id": 6,
+      "prompt": "Our customer success team wants us to launch a referral program. Can you help us design one?",
+      "expected_output": "Should recognize this is about customer referrals, not co-marketing between companies. Should redirect to the referrals skill, which specifically handles customer referral and affiliate programs (customers referring customers). Should note co-marketing is partner-to-partner marketing while referrals is customer-driven word-of-mouth. May offer brief co-marketing context if it's relevant to the strategy, but should make clear referrals is the right skill for the task.",
+      "assertions": [
+        "Recognizes this is customer referral, not co-marketing",
+        "Defers to referrals skill",
+        "Distinguishes co-marketing from referral programs",
+        "Does not attempt full co-marketing strategy"
+      ],
+      "files": []
+    },
+    {
+      "id": 7,
+      "prompt": "We're a SaaS scheduling tool. We keep hearing 'you should do partnerships' but I don't even know what kinds exist. What are our options and where should we start?",
+      "expected_output": "Should lay out the five partnership types from the partnership-types taxonomy: integrations, reseller programs, affiliate programs, co-marketing, and app store/marketplace - not just joint content. Should note co-marketing is only one of the five. Should reference the flagship proof that partner programs are meaningful (e.g., HubSpot's ~$100M ARR / ~40% of revenue / 3,400+ partners; mature programs ~28% of revenue and 2x growth). Should give concrete moves per type: integrations built native vs via Zapier vs API-first vs embedded, Calendly's staged ladder (calendar to sales stack to marketing stack), 83% of enterprise citing integrations as a decision factor; reseller economics (20-40% of LTV plus 2-3x in services); affiliate power law (20% of affiliates drive 80% of revenue) and buyout clauses (~12x monthly commission); permissionless co-marketing (Notion building templates for Airbnb/Amazon/Tesla to ride their brand); app store distribution (Grammarly 0 to 10M, platforms taking 15-30% as effective CAC). For a scheduling tool specifically, should recommend starting with integrations (retention/expansion, marketplace discovery) given the calendar/CRM workflow. Should point to references/partnership-types.md for the full taxonomy, and note affiliate mechanics live in the referrals skill.",
+      "assertions": [
+        "Lists all five partnership types",
+        "Notes co-marketing is one of five, not the whole picture",
+        "Cites the HubSpot / partner-program flagship stat",
+        "Gives concrete moves for multiple types (integration ladder, affiliate power law, permissionless co-marketing)",
+        "Recommends a starting type appropriate to a scheduling tool (integrations)",
+        "Points to the partnership-types reference"
+      ],
+      "files": []
+    }
+  ]
+}

package/ai/skills/stacks-marketing-co-marketing/references/partnership-types.md

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+# Partnership Types
+
+Adapted from Corey Haines's *Founding Marketing*, Ch. 11 - "Partnerships tap into existing audiences." The fastest way to reach customers is through companies that already have their attention.
+
+**Flagship proof:**HubSpot's partner program =**$100M ARR, ~40% of revenue, 3,400+ partners.**Mature partner programs average**~28% of revenue and 2× the growth** of companies without them.
+
+Co-marketing (in the SKILL.md) is one of five partnership types. Use this reference to place a given partnership in the right category and pick the right play. The types stack - most companies run several at once as the program matures.
+
+| Type | What it is | Primary payoff |
+|------|-----------|----------------|
+| **Integrations** | Your product connects to another's | Retention, expansion, marketplace discovery |
+| **Reseller** | Partners sell your product for you | Distribution + services revenue |
+| **Affiliate** | Promoters earn commission on referrals | Low-risk, pay-for-performance reach |
+| **Co-marketing** | Joint content/campaigns with a peer | Borrowed audience, brand halo |
+| **App Store / Marketplace** | List inside a platform's ecosystem | Built-in distribution, effective CAC |
+
+---
+
+## 1. Integrations
+
+Integrations are the foundation - they make you sticky, unlock expansion, and earn a spot in the partner's marketplace.
+
+**Four ways to build:**
+- **Native** - you build and maintain a direct connection. Best UX, highest cost.
+- **Platform via Zapier/Make** - ride an iPaaS to cover the long tail without building each one.
+- **API-first** - expose a clean public API and let partners build toward you.
+- **Embedded** - your product runs inside theirs (widget, SDK, iframe).
+
+**Calendly's staged integration ladder** - build integrations in order of buyer intent:
+1. **Calendar** (Google/Outlook) - table stakes, required to function.
+2. **Sales stack** (CRM, dialers, Salesforce/HubSpot) - where revenue teams live.
+3. **Marketing stack** (forms, ESP, automation) - top-of-funnel capture.
+
+Each rung deepens the account and widens who inside the company depends on you.
+
+**Marketplace strategy + ASO.** Getting listed isn't enough - apps compete for placement. Treat a marketplace like an app store: optimize the listing (title, keywords, screenshots, reviews, category) the same way you'd do App Store Optimization. Shopify App Store and Salesforce AppExchange are discovery engines; ranking well there is a channel, not an afterthought.
+
+**Why it matters:** **83% of enterprise buyers cite integrations as a purchase-decision factor.** Missing an integration a prospect needs can lose the deal outright.
+
+---
+
+## 2. Reseller programs
+
+Turn other companies into a sales force. Partners resell your product and layer their own services on top.
+
+**Economics:** resellers typically earn **20-40% of LTV** on the software, plus **2-3× that amount in services** (implementation, training, retainers) they sell around it. The services margin is what makes the partner care.
+
+**HubSpot's agency playbook (Peter Caputa).** HubSpot turned marketing agencies into resellers by making the agency's own business better: give them a product to sell, certifications to differentiate on, and a co-selling motion. Agencies became a durable, compounding distribution channel - the engine behind the $100M ARR partner program.
+
+**Partner enablement is the work.** A reseller program lives or dies on enablement: onboarding, certification, sales collateral, deal registration, co-selling support, and a partner portal. Signing partners is easy; getting them to actually sell requires you to train and equip them.
+
+---
+
+## 3. Affiliate programs
+
+Pay-for-performance reach. Affiliates promote you and earn commission on conversions - low downside, since you pay only on results.
+
+**Proof points:**
+- **ConvertKit + Pat Flynn** - a single trusted creator can become a top-of-funnel channel on their own.
+- **Demio** - **50% commissions** to make the program worth a promoter's real effort.
+- **Cometly** - **$251K in a single launch day**, driven by one top affiliate plus **Rewardful** for tracking and payouts.
+
+**The 20/80 affiliate power law.** ~20% of affiliates drive ~80% of revenue. Don't spread effort evenly across a long tail - **identify super-promoters and invest disproportionately** in them (higher rates, custom assets, early access, direct relationship).
+
+**Buyout clauses.**For a super-promoter you want to lock in (or eventually replace with owned channel), a buyout clause lets you pay out future commissions as a lump sum - commonly**~12× the monthly commission**. It caps long-term liability and gives the affiliate a clean exit.
+
+> Affiliate mechanics - commission structures, cookie windows, fraud, tooling (Rewardful/Tolt/PartnerStack) - belong in the **stacks-marketing-referrals** skill. Keep affiliate work here at the partnership-strategy level: which promoters to recruit, how to tier them, when to buy out.
+
+---
+
+## 4. Co-marketing
+
+Joint campaigns with a non-competing peer who shares your audience. Covered in depth in the main SKILL.md (campaign types, partner scoring, agreements). Two ideas from the chapter worth calling out:
+
+**Permissionless co-marketing (Notion's coined move) - the single most actionable idea in the chapter.** You don't need a signed partnership to ride a bigger brand. Notion built and published templates *for* Airbnb, Amazon, and Tesla - no permission, no contract - capturing search demand and brand halo from companies far larger than itself. **Build assets around brands your audience already loves; let the association do the work.**
+
+**Content ecosystems.** Gong earned reach by showing up consistently on **SaaStr** (the audience it wanted, hosted by someone else) rather than only building its own. Pair with the lowest-friction swaps - **newsletter swaps** and cross-promotion - where each side keeps its own leads and simply exposes the other to its audience.
+
+---
+
+## 5. App Store / Marketplace
+
+List your product inside a platform's ecosystem and inherit its distribution.
+
+- **Grammarly's Chrome Web Store extension** took it from **0 to 10M users** - the store *was* the acquisition channel.
+- Platforms take **15-30% of revenue**. Treat that cut as **effective CAC**: you're buying distribution instead of running ads.
+- **Go all-in on one platform when it maps to your ICP.** Arrows built its entire GTM around **HubSpot** - deep integration, AppExchange presence, co-selling - rather than spreading thin across many ecosystems.
+
+**When to choose this:** if a single platform owns your buyer's daily workflow, being *inside* it beats trying to pull users out to your own site.
+
+---
+
+## Choosing where to start
+
+- **Retention/expansion problem** → Integrations first (and the marketplace listing that comes with them).
+- **Need distribution without headcount** → Affiliate (fast, pay-on-results) or Reseller (slower, higher-touch, services upside).
+- **Have content but no reach** → Co-marketing, starting with permissionless assets and newsletter swaps.
+- **A platform owns your buyer's workflow** → App Store / Marketplace, all-in.
+
+Programs compound: integrations create marketplace presence, marketplace presence attracts resellers, resellers and affiliates create the case studies that fuel co-marketing.

package/ai/skills/stacks-marketing-cold-email/LICENSE

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+MIT License
+
+Copyright (c) 2025 Corey Haines
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.

package/ai/skills/stacks-marketing-cold-email/NOTICE.md

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+# Source and license
+
+Adapted from [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills),
+revision [1efedbc5148b54b2f0f6c6c9fe0be62e151c7fff](https://github.com/coreyhaines31/marketingskills/tree/1efedbc5148b54b2f0f6c6c9fe0be62e151c7fff),
+upstream skill `cold-email`, version 2.2.0.
+The original MIT copyright and permission notice is in [LICENSE](LICENSE).
+
+Stacks supplies a namespaced entrypoint, shared implementation guidance, mapped
+related-skill links, and regular-hyphen copy. The playbook and its supporting
+references/templates are retained. Tool integrations remain optional linked
+references; upstream CLI programs, servers, and packaging scripts are not
+bundled or installed. Source examples are illustrative and changing platform
+facts require verification.