@shware/analytics 8.16.0 → 9.0.0

package/README.md

@@ -72,8 +72,8 @@ layers, each derived from the one below it, none needing a table of its own:
   index on `event (session_id) where name = 'session_start'` makes that row the session's one
   record on the server; there is no session table.
 - **Touchpoint** — a view over those rows that reads each session's tags as `channel`, `medium`
-  and `campaign`. An explicit `utm_source` wins; then a click id (`fbclid`, `gclid`, … — one a
-  first-party cookie may carry over from an earlier click); then a landing page reserved for one
+  and `campaign`. An explicit `utm_source` wins; then a click id in the landing URL (`fbclid`,
+  `gclid`, … — never the cookie an earlier click left); then a landing page reserved for one
   channel's ads. The rules for what counts as which channel live here and nowhere else.
 - **Attribution** — a view over touchpoints that credits a session with no touch of its own to
   the same person's most recent paid touch, across devices (visitors sharing a `user_id`), within a
@@ -153,13 +153,30 @@ falls into **Unassigned/Referral**, breaking channel reports.
 - gad_campaignid
 - gclid
 
+## Click ids and ad cookies
+
+Each tag is named after where it was read. A URL parameter keeps its own name (`fbclid`, `gclid`,
+`msclkid`, `oppref`, `ScCid`); an ad platform's first-party cookie keeps the cookie's name, which
+starts with an underscore (`_fbc`, `_fbp`, `_gcl_aw`, `_gcl_gb`, `_uetmsclkid`, `_rdt_cid`,
+`_rdt_uuid`, `__oppref`, `__obref`). The one exception is LinkedIn's `li_fat_id` cookie, named
+like its URL parameter, which the tags keep as `_li_fat_id`. A tag is never filled from the other
+source.
+
+- Channel classification reads the URL parameters only: they are this visit's click, where a click
+  cookie lives on for weeks after it.
+- The Conversions API senders take the URL parameter first and the cookie on a page without one —
+  the later pages and visits a conversion usually happens on. On the landing page the URL is this
+  click while the cookie may still hold an earlier one.
+- Clients older than 9.0.0 send `fbc`, `fbp` and `rdt_uuid` for `_fbc`, `_fbp` and `_rdt_uuid`;
+  the senders still read them as a fallback (deprecated).
+
 ## Third Parties Advices
 
 ### Reddit
 
 We strongly recommend using the Reddit Pixel and Conversions API (CAPI) together.
 
-- rdt_cid: from url params
+- rdt_cid: from url params, else the `_rdt_cid` cookie
 - \_rdt_uuid: from a first-party cookie
 
 ### LinkedIn
@@ -167,6 +184,13 @@ We strongly recommend using the Reddit Pixel and Conversions API (CAPI) together
 If we receive an Insight Tag event and a Conversions API event from the same account with the same eventId, we discard the Conversions API event and count only the Insight Tag event in campaign reporting.
 ``
 
+### OpenAI (ChatGPT Ads)
+
+The pixel captures `oppref` from the landing URL into its `__oppref` cookie (30 days) and keeps a
+browser reference in `__obref` (365 days); it writes both only with measurement consent. The
+Conversions API does not capture either: the sender passes `oppref` (the URL's, else
+`__oppref`) and `user.obref`, and the user identifiers as the plural, hashed lists the API takes.
+
 ### Microsoft Advertising (Bing Ads)
 
 Microsoft recommends the UET tag and the Conversions API (CAPI) together. The two deduplicate on
@@ -231,4 +255,4 @@ await sendMicrosoftEvents(process.env.MS_ADS_CAPI_TOKEN, 97267979, events, userD
   destination-URL goal with variable revenue needs alongside its `pageLoad`. With the tag on the
   page neither applies — the tag reports page loads itself.
 
-- [Click IDs](https://learn.microsoft.com/en-us/linkedin/marketing/conversions/enabling-first-party-cookies?view=li-lms-2025-10&source=recommendations): get li_fat_id from url params and cookie
+- [Click IDs](https://learn.microsoft.com/en-us/linkedin/marketing/conversions/enabling-first-party-cookies?view=li-lms-2025-10&source=recommendations): get li_fat_id from url params, else the Insight Tag's `li_fat_id` cookie (the `_li_fat_id` tag)

package/dist/attribution/classify.cjs

@@ -21,10 +21,9 @@ function text(tags, key) {
 /**
 * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click
 * ids, as in GA4: a utm is written for this link by whoever placed it, while a click id can be
-* left over or added by someone else — some are read from a first-party cookie set by an earlier
-* click (`_gcl_aw`, `_uetmsclkid`, `_rdt_cid`), and Meta puts `fbclid` on organic links too.
-* When the two disagree, the utm is the one that was right: a Google ad or a newsletter visited
-* with a Meta cookie still set, an Instagram profile link carrying `fbclid`.
+* added by someone else — Meta puts `fbclid` on organic links too, and a shared or forwarded ad
+* link keeps the click id of the ad. When the two disagree, the utm is the one that was right:
+* an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.
 */
 function utmChannel(tags) {
 	const source = text(tags, "utm_source")?.toLowerCase().split(/[?&#]/)[0]?.replace(/\/+$/, "");
@@ -32,8 +31,9 @@ function utmChannel(tags) {
 	return require_attribution_vocabulary.SOURCE_ALIASES[source] ?? source;
 }
 /**
-* 2. A click id, possibly carried by a first-party cookie from an earlier click. Presence of the
-* key is the signal, as it is for the pixel that reads it.
+* 2. A click id in this page's URL — the tags never fill one from the cookie an earlier click
+* left (that is `_gcl_aw`, `_fbc`, …). Presence of the key is the signal, as it is for the pixel
+* that reads it.
 */
 function clickChannel(tags) {
 	return require_attribution_vocabulary.CLICK_ID_CHANNELS.find(([key]) => key in tags)?.[1] ?? null;

package/dist/attribution/classify.cjs.map

@@ -1 +1 @@
-{"version":3,"file":"classify.cjs","names":["META_PLACEMENTS","REFERRER_SITES","SOURCE_ALIASES","CLICK_ID_CHANNELS","AD_LANDING_PAGE","REFERRERS_NOT_A_TOUCH","DISPLAY_MEDIUMS","PAID_MEDIUM","EMAIL_MEDIUM","EMAIL_MEDIUMS","TOUCH_PRIORITY"],"sources":["../../src/attribution/classify.ts"],"sourcesContent":["import type { TrackTags } from '../track/types';\nimport {\n  AD_LANDING_PAGE,\n  CLICK_ID_CHANNELS,\n  type ChannelGroup,\n  DIRECT_CHANNEL,\n  DISPLAY_MEDIUMS,\n  EMAIL_MEDIUM,\n  EMAIL_MEDIUMS,\n  MEDIUM_NOT_SET,\n  META_PLACEMENTS,\n  NO_MEDIUM,\n  PAID_MEDIUM,\n  REFERRERS_NOT_A_TOUCH,\n  REFERRER_SITES,\n  SOURCE_ALIASES,\n  TOUCH_PRIORITY,\n} from './vocabulary';\n\n/** What a session's tags say about how it arrived: the touch, as the session row stores it. */\nexport interface Touch {\n  /** The source, as GA calls it: a `Channel`, a `utm_source` outside the list, a referring host, or `(direct)`. */\n  channel: string;\n  /** How, as GA calls it: `utm_medium` as declared, else what the rule that named the channel implies; `(none)` for direct. */\n  medium: string;\n  /** GA4's default channel group of the two. */\n  channel_group: ChannelGroup;\n  /** `utm_campaign`, else what a product rule captured (a referral code); null when neither. */\n  campaign: string | null;\n  /** `TOUCH_PRIORITY` of the rule that named the channel; null for direct, which is no touch. */\n  priority: number | null;\n}\n\n/** What a product rule names, when it recognises the session; the channel group is derived. */\nexport type ProductTouch = Omit<Touch, 'channel_group'>;\n\n/**\n * A product's own rule: a landing page convention, a code in the URL. Tried after the campaign\n * rules (utm, click id, ad landing page) and before the referrer, so a link shared on Facebook\n * or WhatsApp is credited to what the product recognises, not to the site it was shared on.\n * Returns null when the session is not one of its.\n */\nexport type TouchRule = (tags: TrackTags) => ProductTouch | null;\n\nexport interface ClassifyOptions {\n  /**\n   * The product's own hosts, as patterns over the lower-cased referrer host: a session that\n   * starts from an internal link after the session timeout refers to them, which is navigation,\n   * not acquisition. The SDK adds the payment and sign-in providers (`REFERRERS_NOT_A_TOUCH`).\n   */\n  ownHosts?: readonly RegExp[];\n  /** The product's rules, in order; the first that names the session wins. */\n  rules?: readonly TouchRule[];\n}\n\nconst metaPlacements = new Set<string>(META_PLACEMENTS);\nconst referrerHostOf = /^https?:\\/\\/([^/:?#]+)/i;\nconst channelsBy = (medium: string) =>\n  new Set<string>(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));\nconst searchChannels = channelsBy('organic');\nconst socialChannels = channelsBy('social');\nconst videoChannels = channelsBy('video');\nconst aiChannels = channelsBy('ai');\n\n/**\n * A tag as text; absent when missing, empty, or the strings a broken template writes\n * (`undefined`, `null`, an unexpanded `{{macro}}` other than Meta's placement, read elsewhere).\n */\nfunction text(tags: TrackTags, key: string): string | null {\n  const value = tags[key];\n  if (value === undefined || value === null) return null;\n  const s = String(value);\n  return s === '' || s === 'undefined' || s === 'null' ? null : s;\n}\n\n/**\n * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click\n * ids, as in GA4: a utm is written for this link by whoever placed it, while a click id can be\n * left over or added by someone else — some are read from a first-party cookie set by an earlier\n * click (`_gcl_aw`, `_uetmsclkid`, `_rdt_cid`), and Meta puts `fbclid` on organic links too.\n * When the two disagree, the utm is the one that was right: a Google ad or a newsletter visited\n * with a Meta cookie still set, an Instagram profile link carrying `fbclid`.\n */\nfunction utmChannel(tags: TrackTags): string | null {\n  // A source with the rest of the query glued on (`email&utm_medium=promo`, `toolify/`,\n  // `x?utm_source=x`): a link built by hand or double-encoded. Keep the source.\n  const source = text(tags, 'utm_source')?.toLowerCase().split(/[?&#]/)[0]?.replace(/\\/+$/, '');\n  if (!source) return null;\n  return (SOURCE_ALIASES as Record<string, string>)[source] ?? source;\n}\n\n/**\n * 2. A click id, possibly carried by a first-party cookie from an earlier click. Presence of the\n * key is the signal, as it is for the pixel that reads it.\n */\nfunction clickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key]) => key in tags)?.[1] ?? null;\n}\n\n/** The channel of the first click id in the tags that its platform puts on ad clicks only. */\nfunction adClickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key, , on]) => on === 'ads' && key in tags)?.[1] ?? null;\n}\n\n/** 3. A landing page reserved for one channel's ads. */\nfunction landingChannel(tags: TrackTags): string | null {\n  const location = text(tags, 'page_location');\n  return location ? (AD_LANDING_PAGE.exec(location)?.[1] ?? null) : null;\n}\n\n/** 4. The product's rules, in order. */\nfunction productTouch(tags: TrackTags, rules: readonly TouchRule[]): ProductTouch | null {\n  for (const rule of rules) {\n    const touch = rule(tags);\n    if (touch) return touch;\n  }\n  return null;\n}\n\n/**\n * 5. 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Two additions to GA4: Meta's\n * placement names as a medium are a paid Meta click (see `META_PLACEMENTS`), and the AI\n * assistants have `organic_ai`. Checked in GA4's order — paid before organic, the organic groups before\n * email, referral last — so a pair that fits two rules lands where GA4 would put it.\n */\nexport function channelGroupOf(channel: string, medium: string): ChannelGroup {\n  if (channel === DIRECT_CHANNEL) return 'direct';\n  if ((DISPLAY_MEDIUMS as readonly string[]).includes(medium)) return 'display';\n  // A Meta placement as the medium is a Meta ad whatever the source was tagged as.\n  if (metaPlacements.has(medium)) return 'paid_social';\n  if (PAID_MEDIUM.test(medium)) {\n    if (socialChannels.has(channel) || videoChannels.has(channel)) return 'paid_social';\n    if (searchChannels.has(channel)) return 'paid_search';\n    return 'paid_other';\n  }\n  if (medium === 'social' || socialChannels.has(channel)) return 'organic_social';\n  if (medium === 'video' || videoChannels.has(channel)) return 'organic_video';\n  if (medium === 'ai' || aiChannels.has(channel)) return 'organic_ai';\n  if (medium === 'organic' || searchChannels.has(channel)) return 'organic_search';\n  if (EMAIL_MEDIUM.test(medium) || (EMAIL_MEDIUMS as readonly string[]).includes(channel))\n    return 'email';\n  if (medium === 'affiliate') return 'affiliate';\n  if (medium === 'referral') return 'referral';\n  return 'unassigned';\n}\n\n/**\n * Reads the tags a session arrived with (its `session_start` tags) as one touch. 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+{"version":3,"file":"classify.cjs","names":["META_PLACEMENTS","REFERRER_SITES","SOURCE_ALIASES","CLICK_ID_CHANNELS","AD_LANDING_PAGE","REFERRERS_NOT_A_TOUCH","DISPLAY_MEDIUMS","PAID_MEDIUM","EMAIL_MEDIUM","EMAIL_MEDIUMS","TOUCH_PRIORITY"],"sources":["../../src/attribution/classify.ts"],"sourcesContent":["import type { TrackTags } from '../track/types';\nimport {\n  AD_LANDING_PAGE,\n  CLICK_ID_CHANNELS,\n  type ChannelGroup,\n  DIRECT_CHANNEL,\n  DISPLAY_MEDIUMS,\n  EMAIL_MEDIUM,\n  EMAIL_MEDIUMS,\n  MEDIUM_NOT_SET,\n  META_PLACEMENTS,\n  NO_MEDIUM,\n  PAID_MEDIUM,\n  REFERRERS_NOT_A_TOUCH,\n  REFERRER_SITES,\n  SOURCE_ALIASES,\n  TOUCH_PRIORITY,\n} from './vocabulary';\n\n/** What a session's tags say about how it arrived: the touch, as the session row stores it. */\nexport interface Touch {\n  /** The source, as GA calls it: a `Channel`, a `utm_source` outside the list, a referring host, or `(direct)`. */\n  channel: string;\n  /** How, as GA calls it: `utm_medium` as declared, else what the rule that named the channel implies; `(none)` for direct. */\n  medium: string;\n  /** GA4's default channel group of the two. */\n  channel_group: ChannelGroup;\n  /** `utm_campaign`, else what a product rule captured (a referral code); null when neither. */\n  campaign: string | null;\n  /** `TOUCH_PRIORITY` of the rule that named the channel; null for direct, which is no touch. */\n  priority: number | null;\n}\n\n/** What a product rule names, when it recognises the session; the channel group is derived. */\nexport type ProductTouch = Omit<Touch, 'channel_group'>;\n\n/**\n * A product's own rule: a landing page convention, a code in the URL. Tried after the campaign\n * rules (utm, click id, ad landing page) and before the referrer, so a link shared on Facebook\n * or WhatsApp is credited to what the product recognises, not to the site it was shared on.\n * Returns null when the session is not one of its.\n */\nexport type TouchRule = (tags: TrackTags) => ProductTouch | null;\n\nexport interface ClassifyOptions {\n  /**\n   * The product's own hosts, as patterns over the lower-cased referrer host: a session that\n   * starts from an internal link after the session timeout refers to them, which is navigation,\n   * not acquisition. The SDK adds the payment and sign-in providers (`REFERRERS_NOT_A_TOUCH`).\n   */\n  ownHosts?: readonly RegExp[];\n  /** The product's rules, in order; the first that names the session wins. */\n  rules?: readonly TouchRule[];\n}\n\nconst metaPlacements = new Set<string>(META_PLACEMENTS);\nconst referrerHostOf = /^https?:\\/\\/([^/:?#]+)/i;\nconst channelsBy = (medium: string) =>\n  new Set<string>(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));\nconst searchChannels = channelsBy('organic');\nconst socialChannels = channelsBy('social');\nconst videoChannels = channelsBy('video');\nconst aiChannels = channelsBy('ai');\n\n/**\n * A tag as text; absent when missing, empty, or the strings a broken template writes\n * (`undefined`, `null`, an unexpanded `{{macro}}` other than Meta's placement, read elsewhere).\n */\nfunction text(tags: TrackTags, key: string): string | null {\n  const value = tags[key];\n  if (value === undefined || value === null) return null;\n  const s = String(value);\n  return s === '' || s === 'undefined' || s === 'null' ? null : s;\n}\n\n/**\n * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click\n * ids, as in GA4: a utm is written for this link by whoever placed it, while a click id can be\n * added by someone else — Meta puts `fbclid` on organic links too, and a shared or forwarded ad\n * link keeps the click id of the ad. When the two disagree, the utm is the one that was right:\n * an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.\n */\nfunction utmChannel(tags: TrackTags): string | null {\n  // A source with the rest of the query glued on (`email&utm_medium=promo`, `toolify/`,\n  // `x?utm_source=x`): a link built by hand or double-encoded. Keep the source.\n  const source = text(tags, 'utm_source')?.toLowerCase().split(/[?&#]/)[0]?.replace(/\\/+$/, '');\n  if (!source) return null;\n  return (SOURCE_ALIASES as Record<string, string>)[source] ?? source;\n}\n\n/**\n * 2. A click id in this page's URL — the tags never fill one from the cookie an earlier click\n * left (that is `_gcl_aw`, `_fbc`, …). Presence of the key is the signal, as it is for the pixel\n * that reads it.\n */\nfunction clickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key]) => key in tags)?.[1] ?? null;\n}\n\n/** The channel of the first click id in the tags that its platform puts on ad clicks only. */\nfunction adClickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key, , on]) => on === 'ads' && key in tags)?.[1] ?? null;\n}\n\n/** 3. A landing page reserved for one channel's ads. */\nfunction landingChannel(tags: TrackTags): string | null {\n  const location = text(tags, 'page_location');\n  return location ? (AD_LANDING_PAGE.exec(location)?.[1] ?? null) : null;\n}\n\n/** 4. The product's rules, in order. */\nfunction productTouch(tags: TrackTags, rules: readonly TouchRule[]): ProductTouch | null {\n  for (const rule of rules) {\n    const touch = rule(tags);\n    if (touch) return touch;\n  }\n  return null;\n}\n\n/**\n * 5. The referrer's host: a known search engine or social network folded to its channel, any\n * other site kept as its host, and null for no referrer or one that is no touch.\n */\nfunction referrer(\n  tags: TrackTags,\n  ownHosts: readonly RegExp[]\n): { channel: string; medium: string } | null {\n  const url = text(tags, 'page_referrer');\n  const host = url ? referrerHostOf.exec(url)?.[1]?.toLowerCase() : undefined;\n  if (!host) return null;\n  if (REFERRERS_NOT_A_TOUCH.some((pattern) => pattern.test(host))) return null;\n  if (ownHosts.some((pattern) => pattern.test(host))) return null;\n  const site = REFERRER_SITES.find(([, , pattern]) => pattern.test(host));\n  return site ? { channel: site[0], medium: site[1] } : { channel: host, medium: 'referral' };\n}\n\n/**\n * GA4's default channel group of a (channel, medium) pair, with GA4's rule that the source\n * decides too: `linkedin / (not set)` is Organic Social and `email / promo` is Email, because\n * GA4 matches its site lists on the source, not only the medium. Two additions to GA4: Meta's\n * placement names as a medium are a paid Meta click (see `META_PLACEMENTS`), and the AI\n * assistants have `organic_ai`. Checked in GA4's order — paid before organic, the organic groups before\n * email, referral last — so a pair that fits two rules lands where GA4 would put it.\n */\nexport function channelGroupOf(channel: string, medium: string): ChannelGroup {\n  if (channel === DIRECT_CHANNEL) return 'direct';\n  if ((DISPLAY_MEDIUMS as readonly string[]).includes(medium)) return 'display';\n  // A Meta placement as the medium is a Meta ad whatever the source was tagged as.\n  if (metaPlacements.has(medium)) return 'paid_social';\n  if (PAID_MEDIUM.test(medium)) {\n    if (socialChannels.has(channel) || videoChannels.has(channel)) return 'paid_social';\n    if (searchChannels.has(channel)) return 'paid_search';\n    return 'paid_other';\n  }\n  if (medium === 'social' || socialChannels.has(channel)) return 'organic_social';\n  if (medium === 'video' || videoChannels.has(channel)) return 'organic_video';\n  if (medium === 'ai' || aiChannels.has(channel)) return 'organic_ai';\n  if (medium === 'organic' || searchChannels.has(channel)) return 'organic_search';\n  if (EMAIL_MEDIUM.test(medium) || (EMAIL_MEDIUMS as readonly string[]).includes(channel))\n    return 'email';\n  if (medium === 'affiliate') return 'affiliate';\n  if (medium === 'referral') return 'referral';\n  return 'unassigned';\n}\n\n/**\n * Reads the tags a session arrived with (its `session_start` tags) as one touch. Run once, when\n * the session is written; the result is stored, and the views only read it.\n *\n * The rules, in order, the first that says something naming the channel: an explicit\n * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;\n * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that\n * rule implies: `(not set)` for a utm_source alone — but `cpc` when an ad-only click id of the\n * same channel came with it (`'ads'` in `CLICK_ID_CHANNELS`) — `cpc` for a bare click id or ad landing page,\n * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`\n * for direct. `campaign` is `utm_campaign`, else what a product rule captured — even when the\n * utm named the channel, so a tagged referral link keeps its code. `priority` is the tier of\n * the rule that named the channel (`TOUCH_PRIORITY`): campaign touches, then the product's own\n * as they declare, then the referrer.\n */\nexport function classifyTouch(tags: TrackTags, options: ClassifyOptions = {}): Touch {\n  const utm = utmChannel(tags);\n  const click = clickChannel(tags);\n  const landing = landingChannel(tags);\n  const product = productTouch(tags, options.rules ?? 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package/dist/attribution/classify.mjs

@@ -20,10 +20,9 @@ function text(tags, key) {
 /**
 * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click
 * ids, as in GA4: a utm is written for this link by whoever placed it, while a click id can be
-* left over or added by someone else — some are read from a first-party cookie set by an earlier
-* click (`_gcl_aw`, `_uetmsclkid`, `_rdt_cid`), and Meta puts `fbclid` on organic links too.
-* When the two disagree, the utm is the one that was right: a Google ad or a newsletter visited
-* with a Meta cookie still set, an Instagram profile link carrying `fbclid`.
+* added by someone else — Meta puts `fbclid` on organic links too, and a shared or forwarded ad
+* link keeps the click id of the ad. When the two disagree, the utm is the one that was right:
+* an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.
 */
 function utmChannel(tags) {
 	const source = text(tags, "utm_source")?.toLowerCase().split(/[?&#]/)[0]?.replace(/\/+$/, "");
@@ -31,8 +30,9 @@ function utmChannel(tags) {
 	return SOURCE_ALIASES[source] ?? source;
 }
 /**
-* 2. A click id, possibly carried by a first-party cookie from an earlier click. Presence of the
-* key is the signal, as it is for the pixel that reads it.
+* 2. A click id in this page's URL — the tags never fill one from the cookie an earlier click
+* left (that is `_gcl_aw`, `_fbc`, …). Presence of the key is the signal, as it is for the pixel
+* that reads it.
 */
 function clickChannel(tags) {
 	return CLICK_ID_CHANNELS.find(([key]) => key in tags)?.[1] ?? null;

package/dist/attribution/classify.mjs.map

@@ -1 +1 @@
-{"version":3,"file":"classify.mjs","names":[],"sources":["../../src/attribution/classify.ts"],"sourcesContent":["import type { TrackTags } from '../track/types';\nimport {\n  AD_LANDING_PAGE,\n  CLICK_ID_CHANNELS,\n  type ChannelGroup,\n  DIRECT_CHANNEL,\n  DISPLAY_MEDIUMS,\n  EMAIL_MEDIUM,\n  EMAIL_MEDIUMS,\n  MEDIUM_NOT_SET,\n  META_PLACEMENTS,\n  NO_MEDIUM,\n  PAID_MEDIUM,\n  REFERRERS_NOT_A_TOUCH,\n  REFERRER_SITES,\n  SOURCE_ALIASES,\n  TOUCH_PRIORITY,\n} from './vocabulary';\n\n/** What a session's tags say about how it arrived: the touch, as the session row stores it. */\nexport interface Touch {\n  /** The source, as GA calls it: a `Channel`, a `utm_source` outside the list, a referring host, or `(direct)`. */\n  channel: string;\n  /** How, as GA calls it: `utm_medium` as declared, else what the rule that named the channel implies; `(none)` for direct. */\n  medium: string;\n  /** GA4's default channel group of the two. */\n  channel_group: ChannelGroup;\n  /** `utm_campaign`, else what a product rule captured (a referral code); null when neither. */\n  campaign: string | null;\n  /** `TOUCH_PRIORITY` of the rule that named the channel; null for direct, which is no touch. */\n  priority: number | null;\n}\n\n/** What a product rule names, when it recognises the session; the channel group is derived. */\nexport type ProductTouch = Omit<Touch, 'channel_group'>;\n\n/**\n * A product's own rule: a landing page convention, a code in the URL. Tried after the campaign\n * rules (utm, click id, ad landing page) and before the referrer, so a link shared on Facebook\n * or WhatsApp is credited to what the product recognises, not to the site it was shared on.\n * Returns null when the session is not one of its.\n */\nexport type TouchRule = (tags: TrackTags) => ProductTouch | null;\n\nexport interface ClassifyOptions {\n  /**\n   * The product's own hosts, as patterns over the lower-cased referrer host: a session that\n   * starts from an internal link after the session timeout refers to them, which is navigation,\n   * not acquisition. The SDK adds the payment and sign-in providers (`REFERRERS_NOT_A_TOUCH`).\n   */\n  ownHosts?: readonly RegExp[];\n  /** The product's rules, in order; the first that names the session wins. */\n  rules?: readonly TouchRule[];\n}\n\nconst metaPlacements = new Set<string>(META_PLACEMENTS);\nconst referrerHostOf = /^https?:\\/\\/([^/:?#]+)/i;\nconst channelsBy = (medium: string) =>\n  new Set<string>(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));\nconst searchChannels = channelsBy('organic');\nconst socialChannels = channelsBy('social');\nconst videoChannels = channelsBy('video');\nconst aiChannels = channelsBy('ai');\n\n/**\n * A tag as text; absent when missing, empty, or the strings a broken template writes\n * (`undefined`, `null`, an unexpanded `{{macro}}` other than Meta's placement, read elsewhere).\n */\nfunction text(tags: TrackTags, key: string): string | null {\n  const value = tags[key];\n  if (value === undefined || value === null) return null;\n  const s = String(value);\n  return s === '' || s === 'undefined' || s === 'null' ? null : s;\n}\n\n/**\n * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click\n * ids, as in GA4: a utm is written for this link by whoever placed it, while a click id can be\n * left over or added by someone else — some are read from a first-party cookie set by an earlier\n * click (`_gcl_aw`, `_uetmsclkid`, `_rdt_cid`), and Meta puts `fbclid` on organic links too.\n * When the two disagree, the utm is the one that was right: a Google ad or a newsletter visited\n * with a Meta cookie still set, an Instagram profile link carrying `fbclid`.\n */\nfunction utmChannel(tags: TrackTags): string | null {\n  // A source with the rest of the query glued on (`email&utm_medium=promo`, `toolify/`,\n  // `x?utm_source=x`): a link built by hand or double-encoded. Keep the source.\n  const source = text(tags, 'utm_source')?.toLowerCase().split(/[?&#]/)[0]?.replace(/\\/+$/, '');\n  if (!source) return null;\n  return (SOURCE_ALIASES as Record<string, string>)[source] ?? source;\n}\n\n/**\n * 2. A click id, possibly carried by a first-party cookie from an earlier click. Presence of the\n * key is the signal, as it is for the pixel that reads it.\n */\nfunction clickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key]) => key in tags)?.[1] ?? null;\n}\n\n/** The channel of the first click id in the tags that its platform puts on ad clicks only. */\nfunction adClickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key, , on]) => on === 'ads' && key in tags)?.[1] ?? null;\n}\n\n/** 3. A landing page reserved for one channel's ads. */\nfunction landingChannel(tags: TrackTags): string | null {\n  const location = text(tags, 'page_location');\n  return location ? (AD_LANDING_PAGE.exec(location)?.[1] ?? null) : null;\n}\n\n/** 4. The product's rules, in order. */\nfunction productTouch(tags: TrackTags, rules: readonly TouchRule[]): ProductTouch | null {\n  for (const rule of rules) {\n    const touch = rule(tags);\n    if (touch) return touch;\n  }\n  return null;\n}\n\n/**\n * 5. The referrer's host: a known search engine or social network folded to its channel, any\n * other site kept as its host, and null for no referrer or one that is no touch.\n */\nfunction referrer(\n  tags: TrackTags,\n  ownHosts: readonly RegExp[]\n): { channel: string; medium: string } | null {\n  const url = text(tags, 'page_referrer');\n  const host = url ? referrerHostOf.exec(url)?.[1]?.toLowerCase() : undefined;\n  if (!host) return null;\n  if (REFERRERS_NOT_A_TOUCH.some((pattern) => pattern.test(host))) return null;\n  if (ownHosts.some((pattern) => pattern.test(host))) return null;\n  const site = REFERRER_SITES.find(([, , pattern]) => pattern.test(host));\n  return site ? { channel: site[0], medium: site[1] } : { channel: host, medium: 'referral' };\n}\n\n/**\n * GA4's default channel group of a (channel, medium) pair, with GA4's rule that the source\n * decides too: `linkedin / (not set)` is Organic Social and `email / promo` is Email, because\n * GA4 matches its site lists on the source, not only the medium. Two additions to GA4: Meta's\n * placement names as a medium are a paid Meta click (see `META_PLACEMENTS`), and the AI\n * assistants have `organic_ai`. Checked in GA4's order — paid before organic, the organic groups before\n * email, referral last — so a pair that fits two rules lands where GA4 would put it.\n */\nexport function channelGroupOf(channel: string, medium: string): ChannelGroup {\n  if (channel === DIRECT_CHANNEL) return 'direct';\n  if ((DISPLAY_MEDIUMS as readonly string[]).includes(medium)) return 'display';\n  // A Meta placement as the medium is a Meta ad whatever the source was tagged as.\n  if (metaPlacements.has(medium)) return 'paid_social';\n  if (PAID_MEDIUM.test(medium)) {\n    if (socialChannels.has(channel) || videoChannels.has(channel)) return 'paid_social';\n    if (searchChannels.has(channel)) return 'paid_search';\n    return 'paid_other';\n  }\n  if (medium === 'social' || socialChannels.has(channel)) return 'organic_social';\n  if (medium === 'video' || videoChannels.has(channel)) return 'organic_video';\n  if (medium === 'ai' || aiChannels.has(channel)) return 'organic_ai';\n  if (medium === 'organic' || searchChannels.has(channel)) return 'organic_search';\n  if (EMAIL_MEDIUM.test(medium) || (EMAIL_MEDIUMS as readonly string[]).includes(channel))\n    return 'email';\n  if (medium === 'affiliate') return 'affiliate';\n  if (medium === 'referral') return 'referral';\n  return 'unassigned';\n}\n\n/**\n * Reads the tags a session arrived with (its `session_start` tags) as one touch. Run once, when\n * the session is written; the result is stored, and the views only read it.\n *\n * The rules, in order, the first that says something naming the channel: an explicit\n * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;\n * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that\n * rule implies: `(not set)` for a utm_source alone — but `cpc` when an ad-only click id of the\n * same channel came with it (`'ads'` in `CLICK_ID_CHANNELS`) — `cpc` for a bare click id or ad landing page,\n * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`\n * for direct. `campaign` is `utm_campaign`, else what a product rule captured — even when the\n * utm named the channel, so a tagged referral link keeps its code. `priority` is the tier of\n * the rule that named the channel (`TOUCH_PRIORITY`): campaign touches, then the product's own\n * as they declare, then the referrer.\n */\nexport function classifyTouch(tags: TrackTags, options: ClassifyOptions = {}): Touch {\n  const utm = utmChannel(tags);\n  const click = clickChannel(tags);\n  const landing = landingChannel(tags);\n  const product = productTouch(tags, options.rules ?? 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+{"version":3,"file":"classify.mjs","names":[],"sources":["../../src/attribution/classify.ts"],"sourcesContent":["import type { TrackTags } from '../track/types';\nimport {\n  AD_LANDING_PAGE,\n  CLICK_ID_CHANNELS,\n  type ChannelGroup,\n  DIRECT_CHANNEL,\n  DISPLAY_MEDIUMS,\n  EMAIL_MEDIUM,\n  EMAIL_MEDIUMS,\n  MEDIUM_NOT_SET,\n  META_PLACEMENTS,\n  NO_MEDIUM,\n  PAID_MEDIUM,\n  REFERRERS_NOT_A_TOUCH,\n  REFERRER_SITES,\n  SOURCE_ALIASES,\n  TOUCH_PRIORITY,\n} from './vocabulary';\n\n/** What a session's tags say about how it arrived: the touch, as the session row stores it. */\nexport interface Touch {\n  /** The source, as GA calls it: a `Channel`, a `utm_source` outside the list, a referring host, or `(direct)`. */\n  channel: string;\n  /** How, as GA calls it: `utm_medium` as declared, else what the rule that named the channel implies; `(none)` for direct. */\n  medium: string;\n  /** GA4's default channel group of the two. */\n  channel_group: ChannelGroup;\n  /** `utm_campaign`, else what a product rule captured (a referral code); null when neither. */\n  campaign: string | null;\n  /** `TOUCH_PRIORITY` of the rule that named the channel; null for direct, which is no touch. */\n  priority: number | null;\n}\n\n/** What a product rule names, when it recognises the session; the channel group is derived. */\nexport type ProductTouch = Omit<Touch, 'channel_group'>;\n\n/**\n * A product's own rule: a landing page convention, a code in the URL. Tried after the campaign\n * rules (utm, click id, ad landing page) and before the referrer, so a link shared on Facebook\n * or WhatsApp is credited to what the product recognises, not to the site it was shared on.\n * Returns null when the session is not one of its.\n */\nexport type TouchRule = (tags: TrackTags) => ProductTouch | null;\n\nexport interface ClassifyOptions {\n  /**\n   * The product's own hosts, as patterns over the lower-cased referrer host: a session that\n   * starts from an internal link after the session timeout refers to them, which is navigation,\n   * not acquisition. The SDK adds the payment and sign-in providers (`REFERRERS_NOT_A_TOUCH`).\n   */\n  ownHosts?: readonly RegExp[];\n  /** The product's rules, in order; the first that names the session wins. */\n  rules?: readonly TouchRule[];\n}\n\nconst metaPlacements = new Set<string>(META_PLACEMENTS);\nconst referrerHostOf = /^https?:\\/\\/([^/:?#]+)/i;\nconst channelsBy = (medium: string) =>\n  new Set<string>(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));\nconst searchChannels = channelsBy('organic');\nconst socialChannels = channelsBy('social');\nconst videoChannels = channelsBy('video');\nconst aiChannels = channelsBy('ai');\n\n/**\n * A tag as text; absent when missing, empty, or the strings a broken template writes\n * (`undefined`, `null`, an unexpanded `{{macro}}` other than Meta's placement, read elsewhere).\n */\nfunction text(tags: TrackTags, key: string): string | null {\n  const value = tags[key];\n  if (value === undefined || value === null) return null;\n  const s = String(value);\n  return s === '' || s === 'undefined' || s === 'null' ? null : s;\n}\n\n/**\n * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click\n * ids, as in GA4: a utm is written for this link by whoever placed it, while a click id can be\n * added by someone else — Meta puts `fbclid` on organic links too, and a shared or forwarded ad\n * link keeps the click id of the ad. When the two disagree, the utm is the one that was right:\n * an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.\n */\nfunction utmChannel(tags: TrackTags): string | null {\n  // A source with the rest of the query glued on (`email&utm_medium=promo`, `toolify/`,\n  // `x?utm_source=x`): a link built by hand or double-encoded. Keep the source.\n  const source = text(tags, 'utm_source')?.toLowerCase().split(/[?&#]/)[0]?.replace(/\\/+$/, '');\n  if (!source) return null;\n  return (SOURCE_ALIASES as Record<string, string>)[source] ?? source;\n}\n\n/**\n * 2. A click id in this page's URL — the tags never fill one from the cookie an earlier click\n * left (that is `_gcl_aw`, `_fbc`, …). Presence of the key is the signal, as it is for the pixel\n * that reads it.\n */\nfunction clickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key]) => key in tags)?.[1] ?? null;\n}\n\n/** The channel of the first click id in the tags that its platform puts on ad clicks only. */\nfunction adClickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key, , on]) => on === 'ads' && key in tags)?.[1] ?? null;\n}\n\n/** 3. A landing page reserved for one channel's ads. */\nfunction landingChannel(tags: TrackTags): string | null {\n  const location = text(tags, 'page_location');\n  return location ? (AD_LANDING_PAGE.exec(location)?.[1] ?? null) : null;\n}\n\n/** 4. The product's rules, in order. */\nfunction productTouch(tags: TrackTags, rules: readonly TouchRule[]): ProductTouch | null {\n  for (const rule of rules) {\n    const touch = rule(tags);\n    if (touch) return touch;\n  }\n  return null;\n}\n\n/**\n * 5. The referrer's host: a known search engine or social network folded to its channel, any\n * other site kept as its host, and null for no referrer or one that is no touch.\n */\nfunction referrer(\n  tags: TrackTags,\n  ownHosts: readonly RegExp[]\n): { channel: string; medium: string } | null {\n  const url = text(tags, 'page_referrer');\n  const host = url ? referrerHostOf.exec(url)?.[1]?.toLowerCase() : undefined;\n  if (!host) return null;\n  if (REFERRERS_NOT_A_TOUCH.some((pattern) => pattern.test(host))) return null;\n  if (ownHosts.some((pattern) => pattern.test(host))) return null;\n  const site = REFERRER_SITES.find(([, , pattern]) => pattern.test(host));\n  return site ? { channel: site[0], medium: site[1] } : { channel: host, medium: 'referral' };\n}\n\n/**\n * GA4's default channel group of a (channel, medium) pair, with GA4's rule that the source\n * decides too: `linkedin / (not set)` is Organic Social and `email / promo` is Email, because\n * GA4 matches its site lists on the source, not only the medium. Two additions to GA4: Meta's\n * placement names as a medium are a paid Meta click (see `META_PLACEMENTS`), and the AI\n * assistants have `organic_ai`. Checked in GA4's order — paid before organic, the organic groups before\n * email, referral last — so a pair that fits two rules lands where GA4 would put it.\n */\nexport function channelGroupOf(channel: string, medium: string): ChannelGroup {\n  if (channel === DIRECT_CHANNEL) return 'direct';\n  if ((DISPLAY_MEDIUMS as readonly string[]).includes(medium)) return 'display';\n  // A Meta placement as the medium is a Meta ad whatever the source was tagged as.\n  if (metaPlacements.has(medium)) return 'paid_social';\n  if (PAID_MEDIUM.test(medium)) {\n    if (socialChannels.has(channel) || videoChannels.has(channel)) return 'paid_social';\n    if (searchChannels.has(channel)) return 'paid_search';\n    return 'paid_other';\n  }\n  if (medium === 'social' || socialChannels.has(channel)) return 'organic_social';\n  if (medium === 'video' || videoChannels.has(channel)) return 'organic_video';\n  if (medium === 'ai' || aiChannels.has(channel)) return 'organic_ai';\n  if (medium === 'organic' || searchChannels.has(channel)) return 'organic_search';\n  if (EMAIL_MEDIUM.test(medium) || (EMAIL_MEDIUMS as readonly string[]).includes(channel))\n    return 'email';\n  if (medium === 'affiliate') return 'affiliate';\n  if (medium === 'referral') return 'referral';\n  return 'unassigned';\n}\n\n/**\n * Reads the tags a session arrived with (its `session_start` tags) as one touch. Run once, when\n * the session is written; the result is stored, and the views only read it.\n *\n * The rules, in order, the first that says something naming the channel: an explicit\n * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;\n * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that\n * rule implies: `(not set)` for a utm_source alone — but `cpc` when an ad-only click id of the\n * same channel came with it (`'ads'` in `CLICK_ID_CHANNELS`) — `cpc` for a bare click id or ad landing page,\n * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`\n * for direct. `campaign` is `utm_campaign`, else what a product rule captured — even when the\n * utm named the channel, so a tagged referral link keeps its code. `priority` is the tier of\n * the rule that named the channel (`TOUCH_PRIORITY`): campaign touches, then the product's own\n * as they declare, then the referrer.\n */\nexport function classifyTouch(tags: TrackTags, options: ClassifyOptions = {}): Touch {\n  const utm = utmChannel(tags);\n  const click = clickChannel(tags);\n  const landing = landingChannel(tags);\n  const product = productTouch(tags, options.rules ?? 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package/dist/attribution/vocabulary.cjs

@@ -99,10 +99,9 @@ const SOURCE_ALIASES = {
 * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never
 * decorate an organic link.
 *
-* Deliberately absent: `fbp` and `rdt_uuid`, pixel browser ids present with or without a click;
-* and `fbc`, which the SDK only ever reads from the `_fbc` cookie. That cookie lives 90 days after
-* a Meta click, so counting it named every later visit — typed in, from search, from an email — a
-* new Meta click. `fbclid` is read from the landing URL only, so it is this visit's click.
+* Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every
+* underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so
+* counting it named every later visit — typed in, from search, from an email — a new ad click.
 */
 const CLICK_ID_CHANNELS = [
 	[

package/dist/attribution/vocabulary.cjs.map

@@ -1 +1 @@
-{"version":3,"file":"vocabulary.cjs","names":[],"sources":["../../src/attribution/vocabulary.ts"],"sourcesContent":["import type { AdvertisingInfo } from '../track/types';\n\n/**\n * The vocabulary attribution is built from, shared by every product's `session` table and by the\n * dashboards that read it. Data for `classifyTouch` (./classify), which turns it into a channel;\n * a product's dashboards read the same names back. What stays with the product is its own hostnames\n * (referrer exclusions) and its landing-page conventions.\n */\n\n/** A session that arrived through nothing we can name. GA's spelling, so dashboards read as GA. */\nexport const DIRECT_CHANNEL = '(direct)';\n/** The medium of a direct session. */\nexport const NO_MEDIUM = '(none)';\n/** The medium of a tagged link that named a source but no medium. */\nexport const MEDIUM_NOT_SET = '(not set)';\n\n/** The channels the rules below can name. A `utm_source` outside this list is its own channel. */\nexport const CHANNELS = [\n  'meta',\n  'google',\n  'dv360',\n  'microsoft',\n  'tiktok',\n  'reddit',\n  'linkedin',\n  'snapchat',\n  'x',\n  'kakao',\n  'yandex',\n  'yahoo',\n  'duckduckgo',\n  'baidu',\n  'ecosia',\n  'naver',\n  'brave',\n  'pinterest',\n  'youtube',\n  /** AI assistants that send people to sites: ChatGPT tags its links `utm_source=chatgpt.com`, the\n   * others show as a referrer. Their own channel group, `organic_ai`, since GA4's default groups\n   * would file them under Referral / Unassigned and the question \"how much does AI bring\" comes up. */\n  'chatgpt',\n  'perplexity',\n  'gemini',\n  'claude',\n  'copilot',\n  'grok',\n  /** and the Chinese ones — DeepSeek, 豆包, Kimi, 通义, 腾讯元宝, 文心一言, 智谱清言 */\n  'deepseek',\n  'doubao',\n  'kimi',\n  'qwen',\n  'yuanbao',\n  'ernie',\n  'zhipu',\n  /** the product's own referral programme: the session came through a member's link or code.\n   * How a product recognises one (a `/refer/<code>` path, a code at sign-up) is its own rule. Not\n   * `referral`: that word is the channel group of any outside site, and a channel of the same name\n   * would be impossible to tell apart in queries. */\n  'referral_program',\n] as const;\n\nexport type Channel = (typeof CHANNELS)[number];\n\n/** GA4's default channel groups, as identifiers; a dashboard maps them to display names. */\nexport const CHANNEL_GROUPS = [\n  'direct',\n  'paid_search',\n  'paid_social',\n  'paid_other',\n  'display',\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  /** not in GA4's default grouping: sessions an AI assistant sent, by referrer or by ChatGPT's utm */\n  'organic_ai',\n  'referral',\n  'email',\n  'affiliate',\n  'unassigned',\n] as const;\n\nexport type ChannelGroup = (typeof CHANNEL_GROUPS)[number];\n\n/** `utm_source` spellings that mean the same channel: Meta's `{{site_source_name}}` values and the usual synonyms. */\nexport const SOURCE_ALIASES = {\n  fb: 'meta',\n  ig: 'meta',\n  an: 'meta',\n  msg: 'meta',\n  th: 'meta',\n  facebook: 'meta',\n  instagram: 'meta',\n  bing: 'microsoft',\n  twitter: 'x',\n  'google ads': 'google',\n  googleads: 'google',\n  adwords: 'google',\n  'chatgpt.com': 'chatgpt',\n  'chat.openai.com': 'chatgpt',\n  openai: 'chatgpt',\n  'perplexity.ai': 'perplexity',\n  'claude.ai': 'claude',\n  'copilot.com': 'copilot',\n  'deepseek.com': 'deepseek',\n  'doubao.com': 'doubao',\n  'kimi.com': 'kimi',\n} as const satisfies Record<string, Channel>;\n\n/**\n * Which click id belongs to which channel, in priority order, and whether the platform puts it on\n * its ad clicks only (`'ads'`) or on other links as well (`'any'`). Every key is a field this SDK\n * collects (`AdvertisingInfo`).\n *\n * The third column decides whether the id can say a click was paid when a `utm_source` names the\n * channel but no `utm_medium` says how (a Reddit ad tagged `utm_source=reddit` and nothing more).\n * `fbclid` is `'any'`: Meta decorates every outbound link with it, organic posts, profile links\n * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never\n * decorate an organic link.\n *\n * Deliberately absent: `fbp` and `rdt_uuid`, pixel browser ids present with or without a click;\n * and `fbc`, which the SDK only ever reads from the `_fbc` cookie. That cookie lives 90 days after\n * a Meta click, so counting it named every later visit — typed in, from search, from an email — a\n * new Meta click. `fbclid` is read from the landing URL only, so it is this visit's click.\n */\nexport const CLICK_ID_CHANNELS = [\n  ['fbclid', 'meta', 'any'],\n  ['gclid', 'google', 'ads'],\n  ['gbraid', 'google', 'ads'],\n  ['wbraid', 'google', 'ads'],\n  ['gad_source', 'google', 'ads'],\n  ['gad_campaignid', 'google', 'ads'],\n  ['dclid', 'dv360', 'ads'],\n  ['msclkid', 'microsoft', 'ads'],\n  ['ttclid', 'tiktok', 'ads'],\n  ['rdt_cid', 'reddit', 'ads'],\n  ['li_fat_id', 'linkedin', 'ads'],\n  ['ScCid', 'snapchat', 'ads'],\n  ['twclid', 'x', 'any'],\n  ['ko_click_id', 'kakao', 'any'],\n  ['yclid', 'yandex', 'ads'],\n  ['oppref', 'chatgpt', 'ads'],\n  ['epik', 'pinterest', 'ads'],\n] as const satisfies readonly (readonly [keyof AdvertisingInfo, Channel, 'ads' | 'any'])[];\n\n/**\n * A landing page reserved for one channel's ads, for ads that lost their parameters:\n * `/lp/<channel>`, with or without host, query and hash; the capture is the channel. A product\n * that names its landing pages differently replaces this.\n */\nexport const AD_LANDING_PAGE = /^(?:https?:\\/\\/[^/]+)?\\/lp\\/([a-z]+)(?:[/?#]|$)/;\n\nexport type ReferrerMedium = 'organic' | 'social' | 'video' | 'ai';\n\n/**\n * Referrer hosts that name a channel, as regular expressions over the lower-cased host,\n * with the medium GA4 gives that kind of site. Anything else that refers is `referral`, kept as\n * its host. A country TLD is one or two labels (`google.com`, `google.co.uk`, `google.com.hk`),\n * never an open tail, so `google.com.evil.io` is not Google. In match order: the AI assistants\n * first, because `gemini.google.com`, `copilot.microsoft.com` and `yiyan.baidu.com` would\n * otherwise be Google, Microsoft and Baidu search.\n */\nexport const REFERRER_SITES = [\n  ['chatgpt', 'ai', /(^|\\.)(chatgpt\\.com|chat\\.openai\\.com)$/],\n  ['perplexity', 'ai', /(^|\\.)perplexity\\.ai$/],\n  ['gemini', 'ai', /^gemini\\.google\\.com$/],\n  ['claude', 'ai', /(^|\\.)claude\\.ai$/],\n  ['copilot', 'ai', /^copilot\\.microsoft\\.com$|(^|\\.)copilot\\.com$/],\n  ['grok', 'ai', /(^|\\.)(grok\\.com|x\\.ai)$/],\n  ['deepseek', 'ai', /(^|\\.)deepseek\\.com$/],\n  ['doubao', 'ai', /(^|\\.)doubao\\.com$/],\n  ['kimi', 'ai', /(^|\\.)(kimi\\.com|kimi\\.moonshot\\.cn|moonshot\\.cn)$/],\n  ['qwen', 'ai', /^tongyi\\.aliyun\\.com$|(^|\\.)(tongyi\\.com|qianwen\\.com|qwen\\.ai)$/],\n  ['yuanbao', 'ai', /^yuanbao\\.tencent\\.com$/],\n  ['ernie', 'ai', /^yiyan\\.baidu\\.com$|(^|\\.)ernie\\.baidu\\.com$/],\n  ['zhipu', 'ai', /(^|\\.)(chatglm\\.cn|zhipuai\\.cn|bigmodel\\.cn)$/],\n  ['google', 'organic', /(^|\\.)google\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['microsoft', 'organic', /(^|\\.)bing\\.com$/],\n  ['yahoo', 'organic', /(^|\\.)yahoo\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['duckduckgo', 'organic', /(^|\\.)duckduckgo\\.com$/],\n  ['baidu', 'organic', /(^|\\.)baidu\\.com$/],\n  ['yandex', 'organic', /(^|\\.)yandex\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['ecosia', 'organic', /(^|\\.)ecosia\\.org$/],\n  ['naver', 'organic', /(^|\\.)naver\\.com$/],\n  ['brave', 'organic', /^search\\.brave\\.com$/],\n  ['meta', 'social', /(^|\\.)(facebook\\.com|instagram\\.com|fb\\.com|threads\\.net)$/],\n  ['x', 'social', /(^|\\.)(twitter\\.com|x\\.com|t\\.co)$/],\n  ['linkedin', 'social', /(^|\\.)(linkedin\\.com|lnkd\\.in)$/],\n  ['reddit', 'social', /(^|\\.)reddit\\.com$/],\n  ['tiktok', 'social', /(^|\\.)tiktok\\.com$/],\n  ['pinterest', 'social', /(^|\\.)pinterest\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['snapchat', 'social', /(^|\\.)snapchat\\.com$/],\n  ['youtube', 'video', /(^|\\.)(youtube\\.com|youtu\\.be)$/],\n] as const satisfies readonly (readonly [Channel, ReferrerMedium, RegExp])[];\n\n/**\n * Referrer hosts that are navigation, not acquisition, when a session happens to start on the way\n * back from them: the local dev host; the payment providers a visitor is bounced through; the\n * sign-in providers whose login lives on a host of its own (Google, Apple, Microsoft, WeChat,\n * Kakao, LINE, Naver, Yahoo, Twitch, X's OAuth 1.0a endpoint); and the hosted auth services a\n * product may sit behind (Auth0, Okta, Supabase, Firebase, Clerk). A product appends its own\n * hostnames — a session that starts from an internal link after the session timeout refers to\n * them. Matched before `REFERRER_SITES`, so `nid.naver.com` and `login.yahoo.com` are not read as\n * a search. Providers whose login shares the host with their content — Facebook, X's OAuth 2.0,\n * LinkedIn, GitHub, Discord — cannot be told apart by host (referrer policies strip the path) and\n * are left as the referrers they usually are. Regular expressions over the lower-cased host.\n */\nexport const REFERRERS_NOT_A_TOUCH = [\n  /^localhost(:|$)/,\n  // payment\n  /(^|\\.)stripe\\.com$/,\n  /^pay\\.google\\.com$/,\n  /(^|\\.)paypal\\.com$/,\n  /(^|\\.)alipay\\.com$/,\n  /(^|\\.)paddle\\.com$/,\n  /(^|\\.)lemonsqueezy\\.com$/,\n  // app stores\n  /^apps\\.apple\\.com$/,\n  /^play\\.google\\.com$/,\n  // sign-in providers with a login host of their own\n  /^accounts\\.google\\.com$/,\n  /^appleid\\.apple\\.com$/,\n  /^login\\.(microsoftonline|live)\\.com$/,\n  /^open\\.weixin\\.qq\\.com$/,\n  /^(kauth|accounts)\\.kakao\\.com$/,\n  /^access\\.line\\.me$/,\n  /^nid\\.naver\\.com$/,\n  /^login\\.yahoo\\.com$/,\n  /^id\\.twitch\\.tv$/,\n  /^api\\.twitter\\.com$/,\n  // hosted auth services\n  /(^|\\.)auth0\\.com$/,\n  /(^|\\.)okta\\.com$/,\n  /(^|\\.)supabase\\.co$/,\n  /(^|\\.)firebaseapp\\.com$/,\n  /(^|\\.)clerk\\.accounts\\.dev$/,\n] as const;\n\n/** GA4's paid mediums — cpc, cpm, ppc, retargeting, paid_social, … — plus Performance Max. */\nexport const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;\n/**\n * Meta's `{{placement}}` values, lower-cased, which an ad URL template of `utm_medium={{placement}}`\n * puts in the medium. Only an ad carries one — an organic post arrives as a referrer, with no utm\n * at all — so a medium in this list is a paid Meta click whatever the source says (a template with\n * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so\n * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it\n * is spelled … which means a placement Meta adds later shows up as unassigned until it is added\n * here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,\n * `facebook_notification`, `an`), and the literal macro for a template that did not expand it.\n */\nexport const META_PLACEMENTS = [\n  'facebook_desktop_feed',\n  'facebook_mobile_feed',\n  'facebook_mobile_reels',\n  'facebook_reels',\n  'facebook_reels_overlay',\n  'facebook_right_column',\n  'facebook_marketplace',\n  'facebook_video_feeds',\n  'facebook_stories',\n  'facebook_search',\n  'facebook_instream_video',\n  'facebook_instant_article',\n  'facebook_groups_feed',\n  'facebook_profile_feed',\n  'facebook_notification',\n  'facebook_notifications',\n  'facebook_business_explore',\n  'instagram_feed',\n  'instagram_stories',\n  'instagram_reels',\n  'instagram_reels_overlay',\n  'instagram_explore',\n  'instagram_explore_home',\n  'instagram_search',\n  'instagram_shop',\n  'instagram_profile_feed',\n  'instagram_profile_reels',\n  'instagram_igtv',\n  'messenger_inbox',\n  'messenger_stories',\n  'messenger_sponsored_messages',\n  'threads_feed',\n  'whatsapp_status',\n  'audience_network_classic',\n  'audience_network_rewarded_video',\n  'audience_network_native_banner_and_interstitial',\n  'an',\n  'others',\n  /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a\n   * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */\n  '{{placement}}',\n] as const;\nexport const DISPLAY_MEDIUMS = ['display', 'banner', 'expandable', 'interstitial'] as const;\n/** GA4's email spellings, as a source or a medium. */\nexport const EMAIL_MEDIUMS = ['email', 'e-mail', 'e_mail', 'e mail'] as const;\n/** A medium that says email or newsletter anywhere in it: `outbound email`, `cold_email`, `newsletter`, and GA4's four. */\nexport const EMAIL_MEDIUM = /(^|[^a-z])(e[-_ ]?mail|newsletter)([^a-z]|$)/;\n\n/** Where a touch came from: a tracked session, or a report by the user or staff. */\nexport const TOUCH_SOURCES = ['tracked', 'reported'] as const;\nexport type TouchSource = (typeof TOUCH_SOURCES)[number];\n\n/**\n * How a reported touch was learned:\n * - survey: the user answered \"how did you hear about us\" (onboarding, checkout)\n * - promo_code: the user redeemed a code that belongs to a channel\n * - phone: a call came in on a channel's dedicated number, marked by staff or the phone system\n * - manual: staff recorded what a customer told them\n */\nexport const REPORTED_TOUCH_KINDS = ['survey', 'promo_code', 'phone', 'manual'] as const;\nexport type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];\n\n/**\n * How much a touch is worth against another when attribution has to choose between sessions;\n * lower wins, and the latest wins among equals. Stored on the session when it is classified, so\n * renumbering means reclassifying.\n *\n * This ranks touches against each other. Within one session the rules that name its channel have\n * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —\n * and the first that says something wins; the session's priority is then the tier of that rule.\n * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the\n * later one is credited, while one session carrying both is named by its utm.\n */\nexport const TOUCH_PRIORITY = {\n  /** utm, click id, ad landing page: someone tagged that link (in that order within a session) */\n  campaign: 1,\n  /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */\n  verified: 1,\n  /** the browser said where the visitor came from; nobody chose it */\n  referrer: 2,\n  /** a reported touch that is the user's claim: a survey answer, a code that may have been shared */\n  claimed: 3,\n} as const satisfies Record<string, number>;\n\n/** Which reported kinds are staff facts and which are the user's claims. */\nexport const REPORTED_TOUCH_PRIORITY = {\n  phone: TOUCH_PRIORITY.verified,\n  manual: TOUCH_PRIORITY.verified,\n  survey: TOUCH_PRIORITY.claimed,\n  promo_code: TOUCH_PRIORITY.claimed,\n} as const satisfies Record<ReportedTouchKind, number>;\n"],"mappings":";;;;;;;;;AAUA,MAAa,iBAAiB;;AAE9B,MAAa,YAAY;;AAEzB,MAAa,iBAAiB;;AAG9B,MAAa,WAAW;CACtB;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAIA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CAKA;AACF;;AAKA,MAAa,iBAAiB;CAC5B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAKA,MAAa,iBAAiB;CAC5B,IAAI;CACJ,IAAI;CACJ,IAAI;CACJ,KAAK;CACL,IAAI;CACJ,UAAU;CACV,WAAW;CACX,MAAM;CACN,SAAS;CACT,cAAc;CACd,WAAW;CACX,SAAS;CACT,eAAe;CACf,mBAAmB;CACnB,QAAQ;CACR,iBAAiB;CACjB,aAAa;CACb,eAAe;CACf,gBAAgB;CAChB,cAAc;CACd,YAAY;AACd;;;;;;;;;;;;;;;;;AAkBA,MAAa,oBAAoB;CAC/B;EAAC;EAAU;EAAQ;CAAK;CACxB;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAc;EAAU;CAAK;CAC9B;EAAC;EAAkB;EAAU;CAAK;CAClC;EAAC;EAAS;EAAS;CAAK;CACxB;EAAC;EAAW;EAAa;CAAK;CAC9B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAW;EAAU;CAAK;CAC3B;EAAC;EAAa;EAAY;CAAK;CAC/B;EAAC;EAAS;EAAY;CAAK;CAC3B;EAAC;EAAU;EAAK;CAAK;CACrB;EAAC;EAAe;EAAS;CAAK;CAC9B;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAW;CAAK;CAC3B;EAAC;EAAQ;EAAa;CAAK;AAC7B;;;;;;AAOA,MAAa,kBAAkB;;;;;;;;;AAY/B,MAAa,iBAAiB;CAC5B;EAAC;EAAW;EAAM;CAAyC;CAC3D;EAAC;EAAc;EAAM;CAAuB;CAC5C;EAAC;EAAU;EAAM;CAAuB;CACxC;EAAC;EAAU;EAAM;CAAmB;CACpC;EAAC;EAAW;EAAM;CAA+C;CACjE;EAAC;EAAQ;EAAM;CAA0B;CACzC;EAAC;EAAY;EAAM;CAAsB;CACzC;EAAC;EAAU;EAAM;CAAoB;CACrC;EAAC;EAAQ;EAAM;CAAoD;CACnE;EAAC;EAAQ;EAAM;CAAkE;CACjF;EAAC;EAAW;EAAM;CAAyB;CAC3C;EAAC;EAAS;EAAM;CAA8C;CAC9D;EAAC;EAAS;EAAM;CAA+C;CAC/D;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAa;EAAW;CAAkB;CAC3C;EAAC;EAAS;EAAW;CAAwC;CAC7D;EAAC;EAAc;EAAW;CAAwB;CAClD;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAU;EAAW;CAAoB;CAC1C;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAS;EAAW;CAAsB;CAC3C;EAAC;EAAQ;EAAU;CAA4D;CAC/E;EAAC;EAAK;EAAU;CAAoC;CACpD;EAAC;EAAY;EAAU;CAAiC;CACxD;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAa;EAAU;CAA4C;CACpE;EAAC;EAAY;EAAU;CAAsB;CAC7C;EAAC;EAAW;EAAS;CAAiC;AACxD;;;;;;;;;;;;;AAcA,MAAa,wBAAwB;CACnC;CAEA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAGA,MAAa,cAAc;;;;;;;;;;;AAW3B,MAAa,kBAAkB;CAC7B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAGA;AACF;AACA,MAAa,kBAAkB;CAAC;CAAW;CAAU;CAAc;AAAc;;AAEjF,MAAa,gBAAgB;CAAC;CAAS;CAAU;CAAU;AAAQ;;AAEnE,MAAa,eAAe;;AAG5B,MAAa,gBAAgB,CAAC,WAAW,UAAU;;;;;;;;AAUnD,MAAa,uBAAuB;CAAC;CAAU;CAAc;CAAS;AAAQ;;;;;;;;;;;;AAc9E,MAAa,iBAAiB;;CAE5B,UAAU;;CAEV,UAAU;;CAEV,UAAU;;CAEV,SAAS;AACX;;AAGA,MAAa,0BAA0B;CACrC,OAAO,eAAe;CACtB,QAAQ,eAAe;CACvB,QAAQ,eAAe;CACvB,YAAY,eAAe;AAC7B"}
+{"version":3,"file":"vocabulary.cjs","names":[],"sources":["../../src/attribution/vocabulary.ts"],"sourcesContent":["import type { AdvertisingInfo } from '../track/types';\n\n/**\n * The vocabulary attribution is built from, shared by every product's `session` table and by the\n * dashboards that read it. Data for `classifyTouch` (./classify), which turns it into a channel;\n * a product's dashboards read the same names back. What stays with the product is its own hostnames\n * (referrer exclusions) and its landing-page conventions.\n */\n\n/** A session that arrived through nothing we can name. GA's spelling, so dashboards read as GA. */\nexport const DIRECT_CHANNEL = '(direct)';\n/** The medium of a direct session. */\nexport const NO_MEDIUM = '(none)';\n/** The medium of a tagged link that named a source but no medium. */\nexport const MEDIUM_NOT_SET = '(not set)';\n\n/** The channels the rules below can name. A `utm_source` outside this list is its own channel. */\nexport const CHANNELS = [\n  'meta',\n  'google',\n  'dv360',\n  'microsoft',\n  'tiktok',\n  'reddit',\n  'linkedin',\n  'snapchat',\n  'x',\n  'kakao',\n  'yandex',\n  'yahoo',\n  'duckduckgo',\n  'baidu',\n  'ecosia',\n  'naver',\n  'brave',\n  'pinterest',\n  'youtube',\n  /** AI assistants that send people to sites: ChatGPT tags its links `utm_source=chatgpt.com`, the\n   * others show as a referrer. Their own channel group, `organic_ai`, since GA4's default groups\n   * would file them under Referral / Unassigned and the question \"how much does AI bring\" comes up. */\n  'chatgpt',\n  'perplexity',\n  'gemini',\n  'claude',\n  'copilot',\n  'grok',\n  /** and the Chinese ones — DeepSeek, 豆包, Kimi, 通义, 腾讯元宝, 文心一言, 智谱清言 */\n  'deepseek',\n  'doubao',\n  'kimi',\n  'qwen',\n  'yuanbao',\n  'ernie',\n  'zhipu',\n  /** the product's own referral programme: the session came through a member's link or code.\n   * How a product recognises one (a `/refer/<code>` path, a code at sign-up) is its own rule. Not\n   * `referral`: that word is the channel group of any outside site, and a channel of the same name\n   * would be impossible to tell apart in queries. */\n  'referral_program',\n] as const;\n\nexport type Channel = (typeof CHANNELS)[number];\n\n/** GA4's default channel groups, as identifiers; a dashboard maps them to display names. */\nexport const CHANNEL_GROUPS = [\n  'direct',\n  'paid_search',\n  'paid_social',\n  'paid_other',\n  'display',\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  /** not in GA4's default grouping: sessions an AI assistant sent, by referrer or by ChatGPT's utm */\n  'organic_ai',\n  'referral',\n  'email',\n  'affiliate',\n  'unassigned',\n] as const;\n\nexport type ChannelGroup = (typeof CHANNEL_GROUPS)[number];\n\n/** `utm_source` spellings that mean the same channel: Meta's `{{site_source_name}}` values and the usual synonyms. */\nexport const SOURCE_ALIASES = {\n  fb: 'meta',\n  ig: 'meta',\n  an: 'meta',\n  msg: 'meta',\n  th: 'meta',\n  facebook: 'meta',\n  instagram: 'meta',\n  bing: 'microsoft',\n  twitter: 'x',\n  'google ads': 'google',\n  googleads: 'google',\n  adwords: 'google',\n  'chatgpt.com': 'chatgpt',\n  'chat.openai.com': 'chatgpt',\n  openai: 'chatgpt',\n  'perplexity.ai': 'perplexity',\n  'claude.ai': 'claude',\n  'copilot.com': 'copilot',\n  'deepseek.com': 'deepseek',\n  'doubao.com': 'doubao',\n  'kimi.com': 'kimi',\n} as const satisfies Record<string, Channel>;\n\n/**\n * Which click id belongs to which channel, in priority order, and whether the platform puts it on\n * its ad clicks only (`'ads'`) or on other links as well (`'any'`). Every key is a field this SDK\n * collects (`AdvertisingInfo`).\n *\n * The third column decides whether the id can say a click was paid when a `utm_source` names the\n * channel but no `utm_medium` says how (a Reddit ad tagged `utm_source=reddit` and nothing more).\n * `fbclid` is `'any'`: Meta decorates every outbound link with it, organic posts, profile links\n * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never\n * decorate an organic link.\n *\n * Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every\n * underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so\n * counting it named every later visit — typed in, from search, from an email — a new ad click.\n */\nexport const CLICK_ID_CHANNELS = [\n  ['fbclid', 'meta', 'any'],\n  ['gclid', 'google', 'ads'],\n  ['gbraid', 'google', 'ads'],\n  ['wbraid', 'google', 'ads'],\n  ['gad_source', 'google', 'ads'],\n  ['gad_campaignid', 'google', 'ads'],\n  ['dclid', 'dv360', 'ads'],\n  ['msclkid', 'microsoft', 'ads'],\n  ['ttclid', 'tiktok', 'ads'],\n  ['rdt_cid', 'reddit', 'ads'],\n  ['li_fat_id', 'linkedin', 'ads'],\n  ['ScCid', 'snapchat', 'ads'],\n  ['twclid', 'x', 'any'],\n  ['ko_click_id', 'kakao', 'any'],\n  ['yclid', 'yandex', 'ads'],\n  ['oppref', 'chatgpt', 'ads'],\n  ['epik', 'pinterest', 'ads'],\n] as const satisfies readonly (readonly [keyof AdvertisingInfo, Channel, 'ads' | 'any'])[];\n\n/**\n * A landing page reserved for one channel's ads, for ads that lost their parameters:\n * `/lp/<channel>`, with or without host, query and hash; the capture is the channel. A product\n * that names its landing pages differently replaces this.\n */\nexport const AD_LANDING_PAGE = /^(?:https?:\\/\\/[^/]+)?\\/lp\\/([a-z]+)(?:[/?#]|$)/;\n\nexport type ReferrerMedium = 'organic' | 'social' | 'video' | 'ai';\n\n/**\n * Referrer hosts that name a channel, as regular expressions over the lower-cased host,\n * with the medium GA4 gives that kind of site. Anything else that refers is `referral`, kept as\n * its host. A country TLD is one or two labels (`google.com`, `google.co.uk`, `google.com.hk`),\n * never an open tail, so `google.com.evil.io` is not Google. In match order: the AI assistants\n * first, because `gemini.google.com`, `copilot.microsoft.com` and `yiyan.baidu.com` would\n * otherwise be Google, Microsoft and Baidu search.\n */\nexport const REFERRER_SITES = [\n  ['chatgpt', 'ai', /(^|\\.)(chatgpt\\.com|chat\\.openai\\.com)$/],\n  ['perplexity', 'ai', /(^|\\.)perplexity\\.ai$/],\n  ['gemini', 'ai', /^gemini\\.google\\.com$/],\n  ['claude', 'ai', /(^|\\.)claude\\.ai$/],\n  ['copilot', 'ai', /^copilot\\.microsoft\\.com$|(^|\\.)copilot\\.com$/],\n  ['grok', 'ai', /(^|\\.)(grok\\.com|x\\.ai)$/],\n  ['deepseek', 'ai', /(^|\\.)deepseek\\.com$/],\n  ['doubao', 'ai', /(^|\\.)doubao\\.com$/],\n  ['kimi', 'ai', /(^|\\.)(kimi\\.com|kimi\\.moonshot\\.cn|moonshot\\.cn)$/],\n  ['qwen', 'ai', /^tongyi\\.aliyun\\.com$|(^|\\.)(tongyi\\.com|qianwen\\.com|qwen\\.ai)$/],\n  ['yuanbao', 'ai', /^yuanbao\\.tencent\\.com$/],\n  ['ernie', 'ai', /^yiyan\\.baidu\\.com$|(^|\\.)ernie\\.baidu\\.com$/],\n  ['zhipu', 'ai', /(^|\\.)(chatglm\\.cn|zhipuai\\.cn|bigmodel\\.cn)$/],\n  ['google', 'organic', /(^|\\.)google\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['microsoft', 'organic', /(^|\\.)bing\\.com$/],\n  ['yahoo', 'organic', /(^|\\.)yahoo\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['duckduckgo', 'organic', /(^|\\.)duckduckgo\\.com$/],\n  ['baidu', 'organic', /(^|\\.)baidu\\.com$/],\n  ['yandex', 'organic', /(^|\\.)yandex\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['ecosia', 'organic', /(^|\\.)ecosia\\.org$/],\n  ['naver', 'organic', /(^|\\.)naver\\.com$/],\n  ['brave', 'organic', /^search\\.brave\\.com$/],\n  ['meta', 'social', /(^|\\.)(facebook\\.com|instagram\\.com|fb\\.com|threads\\.net)$/],\n  ['x', 'social', /(^|\\.)(twitter\\.com|x\\.com|t\\.co)$/],\n  ['linkedin', 'social', /(^|\\.)(linkedin\\.com|lnkd\\.in)$/],\n  ['reddit', 'social', /(^|\\.)reddit\\.com$/],\n  ['tiktok', 'social', /(^|\\.)tiktok\\.com$/],\n  ['pinterest', 'social', /(^|\\.)pinterest\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['snapchat', 'social', /(^|\\.)snapchat\\.com$/],\n  ['youtube', 'video', /(^|\\.)(youtube\\.com|youtu\\.be)$/],\n] as const satisfies readonly (readonly [Channel, ReferrerMedium, RegExp])[];\n\n/**\n * Referrer hosts that are navigation, not acquisition, when a session happens to start on the way\n * back from them: the local dev host; the payment providers a visitor is bounced through; the\n * sign-in providers whose login lives on a host of its own (Google, Apple, Microsoft, WeChat,\n * Kakao, LINE, Naver, Yahoo, Twitch, X's OAuth 1.0a endpoint); and the hosted auth services a\n * product may sit behind (Auth0, Okta, Supabase, Firebase, Clerk). A product appends its own\n * hostnames — a session that starts from an internal link after the session timeout refers to\n * them. Matched before `REFERRER_SITES`, so `nid.naver.com` and `login.yahoo.com` are not read as\n * a search. Providers whose login shares the host with their content — Facebook, X's OAuth 2.0,\n * LinkedIn, GitHub, Discord — cannot be told apart by host (referrer policies strip the path) and\n * are left as the referrers they usually are. Regular expressions over the lower-cased host.\n */\nexport const REFERRERS_NOT_A_TOUCH = [\n  /^localhost(:|$)/,\n  // payment\n  /(^|\\.)stripe\\.com$/,\n  /^pay\\.google\\.com$/,\n  /(^|\\.)paypal\\.com$/,\n  /(^|\\.)alipay\\.com$/,\n  /(^|\\.)paddle\\.com$/,\n  /(^|\\.)lemonsqueezy\\.com$/,\n  // app stores\n  /^apps\\.apple\\.com$/,\n  /^play\\.google\\.com$/,\n  // sign-in providers with a login host of their own\n  /^accounts\\.google\\.com$/,\n  /^appleid\\.apple\\.com$/,\n  /^login\\.(microsoftonline|live)\\.com$/,\n  /^open\\.weixin\\.qq\\.com$/,\n  /^(kauth|accounts)\\.kakao\\.com$/,\n  /^access\\.line\\.me$/,\n  /^nid\\.naver\\.com$/,\n  /^login\\.yahoo\\.com$/,\n  /^id\\.twitch\\.tv$/,\n  /^api\\.twitter\\.com$/,\n  // hosted auth services\n  /(^|\\.)auth0\\.com$/,\n  /(^|\\.)okta\\.com$/,\n  /(^|\\.)supabase\\.co$/,\n  /(^|\\.)firebaseapp\\.com$/,\n  /(^|\\.)clerk\\.accounts\\.dev$/,\n] as const;\n\n/** GA4's paid mediums — cpc, cpm, ppc, retargeting, paid_social, … — plus Performance Max. */\nexport const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;\n/**\n * Meta's `{{placement}}` values, lower-cased, which an ad URL template of `utm_medium={{placement}}`\n * puts in the medium. Only an ad carries one — an organic post arrives as a referrer, with no utm\n * at all — so a medium in this list is a paid Meta click whatever the source says (a template with\n * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so\n * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it\n * is spelled … which means a placement Meta adds later shows up as unassigned until it is added\n * here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,\n * `facebook_notification`, `an`), and the literal macro for a template that did not expand it.\n */\nexport const META_PLACEMENTS = [\n  'facebook_desktop_feed',\n  'facebook_mobile_feed',\n  'facebook_mobile_reels',\n  'facebook_reels',\n  'facebook_reels_overlay',\n  'facebook_right_column',\n  'facebook_marketplace',\n  'facebook_video_feeds',\n  'facebook_stories',\n  'facebook_search',\n  'facebook_instream_video',\n  'facebook_instant_article',\n  'facebook_groups_feed',\n  'facebook_profile_feed',\n  'facebook_notification',\n  'facebook_notifications',\n  'facebook_business_explore',\n  'instagram_feed',\n  'instagram_stories',\n  'instagram_reels',\n  'instagram_reels_overlay',\n  'instagram_explore',\n  'instagram_explore_home',\n  'instagram_search',\n  'instagram_shop',\n  'instagram_profile_feed',\n  'instagram_profile_reels',\n  'instagram_igtv',\n  'messenger_inbox',\n  'messenger_stories',\n  'messenger_sponsored_messages',\n  'threads_feed',\n  'whatsapp_status',\n  'audience_network_classic',\n  'audience_network_rewarded_video',\n  'audience_network_native_banner_and_interstitial',\n  'an',\n  'others',\n  /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a\n   * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */\n  '{{placement}}',\n] as const;\nexport const DISPLAY_MEDIUMS = ['display', 'banner', 'expandable', 'interstitial'] as const;\n/** GA4's email spellings, as a source or a medium. */\nexport const EMAIL_MEDIUMS = ['email', 'e-mail', 'e_mail', 'e mail'] as const;\n/** A medium that says email or newsletter anywhere in it: `outbound email`, `cold_email`, `newsletter`, and GA4's four. */\nexport const EMAIL_MEDIUM = /(^|[^a-z])(e[-_ ]?mail|newsletter)([^a-z]|$)/;\n\n/** Where a touch came from: a tracked session, or a report by the user or staff. */\nexport const TOUCH_SOURCES = ['tracked', 'reported'] as const;\nexport type TouchSource = (typeof TOUCH_SOURCES)[number];\n\n/**\n * How a reported touch was learned:\n * - survey: the user answered \"how did you hear about us\" (onboarding, checkout)\n * - promo_code: the user redeemed a code that belongs to a channel\n * - phone: a call came in on a channel's dedicated number, marked by staff or the phone system\n * - manual: staff recorded what a customer told them\n */\nexport const REPORTED_TOUCH_KINDS = ['survey', 'promo_code', 'phone', 'manual'] as const;\nexport type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];\n\n/**\n * How much a touch is worth against another when attribution has to choose between sessions;\n * lower wins, and the latest wins among equals. Stored on the session when it is classified, so\n * renumbering means reclassifying.\n *\n * This ranks touches against each other. Within one session the rules that name its channel have\n * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —\n * and the first that says something wins; the session's priority is then the tier of that rule.\n * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the\n * later one is credited, while one session carrying both is named by its utm.\n */\nexport const TOUCH_PRIORITY = {\n  /** utm, click id, ad landing page: someone tagged that link (in that order within a session) */\n  campaign: 1,\n  /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */\n  verified: 1,\n  /** the browser said where the visitor came from; nobody chose it */\n  referrer: 2,\n  /** a reported touch that is the user's claim: a survey answer, a code that may have been shared */\n  claimed: 3,\n} as const satisfies Record<string, number>;\n\n/** Which reported kinds are staff facts and which are the user's claims. */\nexport const REPORTED_TOUCH_PRIORITY = {\n  phone: TOUCH_PRIORITY.verified,\n  manual: TOUCH_PRIORITY.verified,\n  survey: TOUCH_PRIORITY.claimed,\n  promo_code: TOUCH_PRIORITY.claimed,\n} as const satisfies Record<ReportedTouchKind, number>;\n"],"mappings":";;;;;;;;;AAUA,MAAa,iBAAiB;;AAE9B,MAAa,YAAY;;AAEzB,MAAa,iBAAiB;;AAG9B,MAAa,WAAW;CACtB;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAIA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CAKA;AACF;;AAKA,MAAa,iBAAiB;CAC5B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAKA,MAAa,iBAAiB;CAC5B,IAAI;CACJ,IAAI;CACJ,IAAI;CACJ,KAAK;CACL,IAAI;CACJ,UAAU;CACV,WAAW;CACX,MAAM;CACN,SAAS;CACT,cAAc;CACd,WAAW;CACX,SAAS;CACT,eAAe;CACf,mBAAmB;CACnB,QAAQ;CACR,iBAAiB;CACjB,aAAa;CACb,eAAe;CACf,gBAAgB;CAChB,cAAc;CACd,YAAY;AACd;;;;;;;;;;;;;;;;AAiBA,MAAa,oBAAoB;CAC/B;EAAC;EAAU;EAAQ;CAAK;CACxB;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAc;EAAU;CAAK;CAC9B;EAAC;EAAkB;EAAU;CAAK;CAClC;EAAC;EAAS;EAAS;CAAK;CACxB;EAAC;EAAW;EAAa;CAAK;CAC9B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAW;EAAU;CAAK;CAC3B;EAAC;EAAa;EAAY;CAAK;CAC/B;EAAC;EAAS;EAAY;CAAK;CAC3B;EAAC;EAAU;EAAK;CAAK;CACrB;EAAC;EAAe;EAAS;CAAK;CAC9B;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAW;CAAK;CAC3B;EAAC;EAAQ;EAAa;CAAK;AAC7B;;;;;;AAOA,MAAa,kBAAkB;;;;;;;;;AAY/B,MAAa,iBAAiB;CAC5B;EAAC;EAAW;EAAM;CAAyC;CAC3D;EAAC;EAAc;EAAM;CAAuB;CAC5C;EAAC;EAAU;EAAM;CAAuB;CACxC;EAAC;EAAU;EAAM;CAAmB;CACpC;EAAC;EAAW;EAAM;CAA+C;CACjE;EAAC;EAAQ;EAAM;CAA0B;CACzC;EAAC;EAAY;EAAM;CAAsB;CACzC;EAAC;EAAU;EAAM;CAAoB;CACrC;EAAC;EAAQ;EAAM;CAAoD;CACnE;EAAC;EAAQ;EAAM;CAAkE;CACjF;EAAC;EAAW;EAAM;CAAyB;CAC3C;EAAC;EAAS;EAAM;CAA8C;CAC9D;EAAC;EAAS;EAAM;CAA+C;CAC/D;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAa;EAAW;CAAkB;CAC3C;EAAC;EAAS;EAAW;CAAwC;CAC7D;EAAC;EAAc;EAAW;CAAwB;CAClD;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAU;EAAW;CAAoB;CAC1C;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAS;EAAW;CAAsB;CAC3C;EAAC;EAAQ;EAAU;CAA4D;CAC/E;EAAC;EAAK;EAAU;CAAoC;CACpD;EAAC;EAAY;EAAU;CAAiC;CACxD;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAa;EAAU;CAA4C;CACpE;EAAC;EAAY;EAAU;CAAsB;CAC7C;EAAC;EAAW;EAAS;CAAiC;AACxD;;;;;;;;;;;;;AAcA,MAAa,wBAAwB;CACnC;CAEA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAGA,MAAa,cAAc;;;;;;;;;;;AAW3B,MAAa,kBAAkB;CAC7B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAGA;AACF;AACA,MAAa,kBAAkB;CAAC;CAAW;CAAU;CAAc;AAAc;;AAEjF,MAAa,gBAAgB;CAAC;CAAS;CAAU;CAAU;AAAQ;;AAEnE,MAAa,eAAe;;AAG5B,MAAa,gBAAgB,CAAC,WAAW,UAAU;;;;;;;;AAUnD,MAAa,uBAAuB;CAAC;CAAU;CAAc;CAAS;AAAQ;;;;;;;;;;;;AAc9E,MAAa,iBAAiB;;CAE5B,UAAU;;CAEV,UAAU;;CAEV,UAAU;;CAEV,SAAS;AACX;;AAGA,MAAa,0BAA0B;CACrC,OAAO,eAAe;CACtB,QAAQ,eAAe;CACvB,QAAQ,eAAe;CACvB,YAAY,eAAe;AAC7B"}

package/dist/attribution/vocabulary.d.cts

@@ -65,10 +65,9 @@ export declare const SOURCE_ALIASES: {
  * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never
  * decorate an organic link.
  *
- * Deliberately absent: `fbp` and `rdt_uuid`, pixel browser ids present with or without a click;
- * and `fbc`, which the SDK only ever reads from the `_fbc` cookie. That cookie lives 90 days after
- * a Meta click, so counting it named every later visit — typed in, from search, from an email — a
- * new Meta click. `fbclid` is read from the landing URL only, so it is this visit's click.
+ * Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every
+ * underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so
+ * counting it named every later visit — typed in, from search, from an email — a new ad click.
  */
 export declare const CLICK_ID_CHANNELS: readonly [readonly ["fbclid", "meta", "any"], readonly ["gclid", "google", "ads"], readonly ["gbraid", "google", "ads"], readonly ["wbraid", "google", "ads"], readonly ["gad_source", "google", "ads"], readonly ["gad_campaignid", "google", "ads"], readonly ["dclid", "dv360", "ads"], readonly ["msclkid", "microsoft", "ads"], readonly ["ttclid", "tiktok", "ads"], readonly ["rdt_cid", "reddit", "ads"], readonly ["li_fat_id", "linkedin", "ads"], readonly ["ScCid", "snapchat", "ads"], readonly ["twclid", "x", "any"], readonly ["ko_click_id", "kakao", "any"], readonly ["yclid", "yandex", "ads"], readonly ["oppref", "chatgpt", "ads"], readonly ["epik", "pinterest", "ads"]];
 /**

package/dist/attribution/vocabulary.d.cts.map

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+{"version":3,"file":"vocabulary.d.cts","names":[],"sources":["../../src/attribution/vocabulary.ts"],"mappings":";;;;;;;;qBAUa;;qBAEA;;qBAEA;;qBAGA;;;;;;;;;;;;YA4CD,kBAAkB;;qBAGjB;;;YAiBD,uBAAuB;;qBAGtB;WACP;WACA;WACA;WACC;WACD;WACM;WACC;WACL;WACG;WACK;WACH;WACF;WACM;WACI;WACX;WACS;WACJ;WACE;WACC;WACF;WACF;;;;;;;;;;;;;;;;;qBAkBD;;;;;;qBAyBA,iBAAe;YAEhB;;;;;;;;;qBAUC,qDAAc,uCAAA,mCAAA,mCAAA,oCAAA,iCAAA,qCAAA,mCAAA,iCAAA,iCAAA,oCAAA,kCAAA,kCAAA,wCAAA,2CAAA,uCAAA,4CAAA,uCAAA,wCAAA,wCAAA,uCAAA,uCAAA,qCAAA,kCAAA,yCAAA,uCAAA,uCAAA,0CAAA,yCAAA,uCAAA;;;;;;;;;;;;;qBA6Cd,iCAAqB,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA;;qBAgCrB,aAAW;;;;;;;;;;;qBAWX;;;;qBA2CA;;qBAEA;;qBAEA,cAAY;;qBAGZ;YACD,sBAAsB;;;;;;;;qBASrB;YACD,4BAA4B;;;;;;;;;;;;qBAa3B;;WAED;;WAEA;;WAEA;;WAED;;;qBAIE"}

package/dist/attribution/vocabulary.d.mts

@@ -65,10 +65,9 @@ export declare const SOURCE_ALIASES: {
  * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never
  * decorate an organic link.
  *
- * Deliberately absent: `fbp` and `rdt_uuid`, pixel browser ids present with or without a click;
- * and `fbc`, which the SDK only ever reads from the `_fbc` cookie. That cookie lives 90 days after
- * a Meta click, so counting it named every later visit — typed in, from search, from an email — a
- * new Meta click. `fbclid` is read from the landing URL only, so it is this visit's click.
+ * Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every
+ * underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so
+ * counting it named every later visit — typed in, from search, from an email — a new ad click.
  */
 export declare const CLICK_ID_CHANNELS: readonly [readonly ["fbclid", "meta", "any"], readonly ["gclid", "google", "ads"], readonly ["gbraid", "google", "ads"], readonly ["wbraid", "google", "ads"], readonly ["gad_source", "google", "ads"], readonly ["gad_campaignid", "google", "ads"], readonly ["dclid", "dv360", "ads"], readonly ["msclkid", "microsoft", "ads"], readonly ["ttclid", "tiktok", "ads"], readonly ["rdt_cid", "reddit", "ads"], readonly ["li_fat_id", "linkedin", "ads"], readonly ["ScCid", "snapchat", "ads"], readonly ["twclid", "x", "any"], readonly ["ko_click_id", "kakao", "any"], readonly ["yclid", "yandex", "ads"], readonly ["oppref", "chatgpt", "ads"], readonly ["epik", "pinterest", "ads"]];
 /**

package/dist/attribution/vocabulary.d.mts.map

@@ -1 +1 @@
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+{"version":3,"file":"vocabulary.d.mts","names":[],"sources":["../../src/attribution/vocabulary.ts"],"mappings":";;;;;;;;qBAUa;;qBAEA;;qBAEA;;qBAGA;;;;;;;;;;;;YA4CD,kBAAkB;;qBAGjB;;;YAiBD,uBAAuB;;qBAGtB;WACP;WACA;WACA;WACC;WACD;WACM;WACC;WACL;WACG;WACK;WACH;WACF;WACM;WACI;WACX;WACS;WACJ;WACE;WACC;WACF;WACF;;;;;;;;;;;;;;;;;qBAkBD;;;;;;qBAyBA,iBAAe;YAEhB;;;;;;;;;qBAUC,qDAAc,uCAAA,mCAAA,mCAAA,oCAAA,iCAAA,qCAAA,mCAAA,iCAAA,iCAAA,oCAAA,kCAAA,kCAAA,wCAAA,2CAAA,uCAAA,4CAAA,uCAAA,wCAAA,wCAAA,uCAAA,uCAAA,qCAAA,kCAAA,yCAAA,uCAAA,uCAAA,0CAAA,yCAAA,uCAAA;;;;;;;;;;;;;qBA6Cd,iCAAqB,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA;;qBAgCrB,aAAW;;;;;;;;;;;qBAWX;;;;qBA2CA;;qBAEA;;qBAEA,cAAY;;qBAGZ;YACD,sBAAsB;;;;;;;;qBASrB;YACD,4BAA4B;;;;;;;;;;;;qBAa3B;;WAED;;WAEA;;WAEA;;WAED;;;qBAIE"}

package/dist/attribution/vocabulary.mjs

@@ -98,10 +98,9 @@ const SOURCE_ALIASES = {
 * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never
 * decorate an organic link.
 *
-* Deliberately absent: `fbp` and `rdt_uuid`, pixel browser ids present with or without a click;
-* and `fbc`, which the SDK only ever reads from the `_fbc` cookie. That cookie lives 90 days after
-* a Meta click, so counting it named every later visit — typed in, from search, from an email — a
-* new Meta click. `fbclid` is read from the landing URL only, so it is this visit's click.
+* Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every
+* underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so
+* counting it named every later visit — typed in, from search, from an email — a new ad click.
 */
 const CLICK_ID_CHANNELS = [
 	[

package/dist/attribution/vocabulary.mjs.map

@@ -1 +1 @@
-{"version":3,"file":"vocabulary.mjs","names":[],"sources":["../../src/attribution/vocabulary.ts"],"sourcesContent":["import type { AdvertisingInfo } from '../track/types';\n\n/**\n * The vocabulary attribution is built from, shared by every product's `session` table and by the\n * dashboards that read it. Data for `classifyTouch` (./classify), which turns it into a channel;\n * a product's dashboards read the same names back. What stays with the product is its own hostnames\n * (referrer exclusions) and its landing-page conventions.\n */\n\n/** A session that arrived through nothing we can name. GA's spelling, so dashboards read as GA. */\nexport const DIRECT_CHANNEL = '(direct)';\n/** The medium of a direct session. */\nexport const NO_MEDIUM = '(none)';\n/** The medium of a tagged link that named a source but no medium. */\nexport const MEDIUM_NOT_SET = '(not set)';\n\n/** The channels the rules below can name. A `utm_source` outside this list is its own channel. */\nexport const CHANNELS = [\n  'meta',\n  'google',\n  'dv360',\n  'microsoft',\n  'tiktok',\n  'reddit',\n  'linkedin',\n  'snapchat',\n  'x',\n  'kakao',\n  'yandex',\n  'yahoo',\n  'duckduckgo',\n  'baidu',\n  'ecosia',\n  'naver',\n  'brave',\n  'pinterest',\n  'youtube',\n  /** AI assistants that send people to sites: ChatGPT tags its links `utm_source=chatgpt.com`, the\n   * others show as a referrer. Their own channel group, `organic_ai`, since GA4's default groups\n   * would file them under Referral / Unassigned and the question \"how much does AI bring\" comes up. */\n  'chatgpt',\n  'perplexity',\n  'gemini',\n  'claude',\n  'copilot',\n  'grok',\n  /** and the Chinese ones — DeepSeek, 豆包, Kimi, 通义, 腾讯元宝, 文心一言, 智谱清言 */\n  'deepseek',\n  'doubao',\n  'kimi',\n  'qwen',\n  'yuanbao',\n  'ernie',\n  'zhipu',\n  /** the product's own referral programme: the session came through a member's link or code.\n   * How a product recognises one (a `/refer/<code>` path, a code at sign-up) is its own rule. Not\n   * `referral`: that word is the channel group of any outside site, and a channel of the same name\n   * would be impossible to tell apart in queries. */\n  'referral_program',\n] as const;\n\nexport type Channel = (typeof CHANNELS)[number];\n\n/** GA4's default channel groups, as identifiers; a dashboard maps them to display names. */\nexport const CHANNEL_GROUPS = [\n  'direct',\n  'paid_search',\n  'paid_social',\n  'paid_other',\n  'display',\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  /** not in GA4's default grouping: sessions an AI assistant sent, by referrer or by ChatGPT's utm */\n  'organic_ai',\n  'referral',\n  'email',\n  'affiliate',\n  'unassigned',\n] as const;\n\nexport type ChannelGroup = (typeof CHANNEL_GROUPS)[number];\n\n/** `utm_source` spellings that mean the same channel: Meta's `{{site_source_name}}` values and the usual synonyms. */\nexport const SOURCE_ALIASES = {\n  fb: 'meta',\n  ig: 'meta',\n  an: 'meta',\n  msg: 'meta',\n  th: 'meta',\n  facebook: 'meta',\n  instagram: 'meta',\n  bing: 'microsoft',\n  twitter: 'x',\n  'google ads': 'google',\n  googleads: 'google',\n  adwords: 'google',\n  'chatgpt.com': 'chatgpt',\n  'chat.openai.com': 'chatgpt',\n  openai: 'chatgpt',\n  'perplexity.ai': 'perplexity',\n  'claude.ai': 'claude',\n  'copilot.com': 'copilot',\n  'deepseek.com': 'deepseek',\n  'doubao.com': 'doubao',\n  'kimi.com': 'kimi',\n} as const satisfies Record<string, Channel>;\n\n/**\n * Which click id belongs to which channel, in priority order, and whether the platform puts it on\n * its ad clicks only (`'ads'`) or on other links as well (`'any'`). Every key is a field this SDK\n * collects (`AdvertisingInfo`).\n *\n * The third column decides whether the id can say a click was paid when a `utm_source` names the\n * channel but no `utm_medium` says how (a Reddit ad tagged `utm_source=reddit` and nothing more).\n * `fbclid` is `'any'`: Meta decorates every outbound link with it, organic posts, profile links\n * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never\n * decorate an organic link.\n *\n * Deliberately absent: `fbp` and `rdt_uuid`, pixel browser ids present with or without a click;\n * and `fbc`, which the SDK only ever reads from the `_fbc` cookie. That cookie lives 90 days after\n * a Meta click, so counting it named every later visit — typed in, from search, from an email — a\n * new Meta click. `fbclid` is read from the landing URL only, so it is this visit's click.\n */\nexport const CLICK_ID_CHANNELS = [\n  ['fbclid', 'meta', 'any'],\n  ['gclid', 'google', 'ads'],\n  ['gbraid', 'google', 'ads'],\n  ['wbraid', 'google', 'ads'],\n  ['gad_source', 'google', 'ads'],\n  ['gad_campaignid', 'google', 'ads'],\n  ['dclid', 'dv360', 'ads'],\n  ['msclkid', 'microsoft', 'ads'],\n  ['ttclid', 'tiktok', 'ads'],\n  ['rdt_cid', 'reddit', 'ads'],\n  ['li_fat_id', 'linkedin', 'ads'],\n  ['ScCid', 'snapchat', 'ads'],\n  ['twclid', 'x', 'any'],\n  ['ko_click_id', 'kakao', 'any'],\n  ['yclid', 'yandex', 'ads'],\n  ['oppref', 'chatgpt', 'ads'],\n  ['epik', 'pinterest', 'ads'],\n] as const satisfies readonly (readonly [keyof AdvertisingInfo, Channel, 'ads' | 'any'])[];\n\n/**\n * A landing page reserved for one channel's ads, for ads that lost their parameters:\n * `/lp/<channel>`, with or without host, query and hash; the capture is the channel. A product\n * that names its landing pages differently replaces this.\n */\nexport const AD_LANDING_PAGE = /^(?:https?:\\/\\/[^/]+)?\\/lp\\/([a-z]+)(?:[/?#]|$)/;\n\nexport type ReferrerMedium = 'organic' | 'social' | 'video' | 'ai';\n\n/**\n * Referrer hosts that name a channel, as regular expressions over the lower-cased host,\n * with the medium GA4 gives that kind of site. Anything else that refers is `referral`, kept as\n * its host. A country TLD is one or two labels (`google.com`, `google.co.uk`, `google.com.hk`),\n * never an open tail, so `google.com.evil.io` is not Google. In match order: the AI assistants\n * first, because `gemini.google.com`, `copilot.microsoft.com` and `yiyan.baidu.com` would\n * otherwise be Google, Microsoft and Baidu search.\n */\nexport const REFERRER_SITES = [\n  ['chatgpt', 'ai', /(^|\\.)(chatgpt\\.com|chat\\.openai\\.com)$/],\n  ['perplexity', 'ai', /(^|\\.)perplexity\\.ai$/],\n  ['gemini', 'ai', /^gemini\\.google\\.com$/],\n  ['claude', 'ai', /(^|\\.)claude\\.ai$/],\n  ['copilot', 'ai', /^copilot\\.microsoft\\.com$|(^|\\.)copilot\\.com$/],\n  ['grok', 'ai', /(^|\\.)(grok\\.com|x\\.ai)$/],\n  ['deepseek', 'ai', /(^|\\.)deepseek\\.com$/],\n  ['doubao', 'ai', /(^|\\.)doubao\\.com$/],\n  ['kimi', 'ai', /(^|\\.)(kimi\\.com|kimi\\.moonshot\\.cn|moonshot\\.cn)$/],\n  ['qwen', 'ai', /^tongyi\\.aliyun\\.com$|(^|\\.)(tongyi\\.com|qianwen\\.com|qwen\\.ai)$/],\n  ['yuanbao', 'ai', /^yuanbao\\.tencent\\.com$/],\n  ['ernie', 'ai', /^yiyan\\.baidu\\.com$|(^|\\.)ernie\\.baidu\\.com$/],\n  ['zhipu', 'ai', /(^|\\.)(chatglm\\.cn|zhipuai\\.cn|bigmodel\\.cn)$/],\n  ['google', 'organic', /(^|\\.)google\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['microsoft', 'organic', /(^|\\.)bing\\.com$/],\n  ['yahoo', 'organic', /(^|\\.)yahoo\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['duckduckgo', 'organic', /(^|\\.)duckduckgo\\.com$/],\n  ['baidu', 'organic', /(^|\\.)baidu\\.com$/],\n  ['yandex', 'organic', /(^|\\.)yandex\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['ecosia', 'organic', /(^|\\.)ecosia\\.org$/],\n  ['naver', 'organic', /(^|\\.)naver\\.com$/],\n  ['brave', 'organic', /^search\\.brave\\.com$/],\n  ['meta', 'social', /(^|\\.)(facebook\\.com|instagram\\.com|fb\\.com|threads\\.net)$/],\n  ['x', 'social', /(^|\\.)(twitter\\.com|x\\.com|t\\.co)$/],\n  ['linkedin', 'social', /(^|\\.)(linkedin\\.com|lnkd\\.in)$/],\n  ['reddit', 'social', /(^|\\.)reddit\\.com$/],\n  ['tiktok', 'social', /(^|\\.)tiktok\\.com$/],\n  ['pinterest', 'social', /(^|\\.)pinterest\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['snapchat', 'social', /(^|\\.)snapchat\\.com$/],\n  ['youtube', 'video', /(^|\\.)(youtube\\.com|youtu\\.be)$/],\n] as const satisfies readonly (readonly [Channel, ReferrerMedium, RegExp])[];\n\n/**\n * Referrer hosts that are navigation, not acquisition, when a session happens to start on the way\n * back from them: the local dev host; the payment providers a visitor is bounced through; the\n * sign-in providers whose login lives on a host of its own (Google, Apple, Microsoft, WeChat,\n * Kakao, LINE, Naver, Yahoo, Twitch, X's OAuth 1.0a endpoint); and the hosted auth services a\n * product may sit behind (Auth0, Okta, Supabase, Firebase, Clerk). A product appends its own\n * hostnames — a session that starts from an internal link after the session timeout refers to\n * them. Matched before `REFERRER_SITES`, so `nid.naver.com` and `login.yahoo.com` are not read as\n * a search. Providers whose login shares the host with their content — Facebook, X's OAuth 2.0,\n * LinkedIn, GitHub, Discord — cannot be told apart by host (referrer policies strip the path) and\n * are left as the referrers they usually are. Regular expressions over the lower-cased host.\n */\nexport const REFERRERS_NOT_A_TOUCH = [\n  /^localhost(:|$)/,\n  // payment\n  /(^|\\.)stripe\\.com$/,\n  /^pay\\.google\\.com$/,\n  /(^|\\.)paypal\\.com$/,\n  /(^|\\.)alipay\\.com$/,\n  /(^|\\.)paddle\\.com$/,\n  /(^|\\.)lemonsqueezy\\.com$/,\n  // app stores\n  /^apps\\.apple\\.com$/,\n  /^play\\.google\\.com$/,\n  // sign-in providers with a login host of their own\n  /^accounts\\.google\\.com$/,\n  /^appleid\\.apple\\.com$/,\n  /^login\\.(microsoftonline|live)\\.com$/,\n  /^open\\.weixin\\.qq\\.com$/,\n  /^(kauth|accounts)\\.kakao\\.com$/,\n  /^access\\.line\\.me$/,\n  /^nid\\.naver\\.com$/,\n  /^login\\.yahoo\\.com$/,\n  /^id\\.twitch\\.tv$/,\n  /^api\\.twitter\\.com$/,\n  // hosted auth services\n  /(^|\\.)auth0\\.com$/,\n  /(^|\\.)okta\\.com$/,\n  /(^|\\.)supabase\\.co$/,\n  /(^|\\.)firebaseapp\\.com$/,\n  /(^|\\.)clerk\\.accounts\\.dev$/,\n] as const;\n\n/** GA4's paid mediums — cpc, cpm, ppc, retargeting, paid_social, … — plus Performance Max. */\nexport const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;\n/**\n * Meta's `{{placement}}` values, lower-cased, which an ad URL template of `utm_medium={{placement}}`\n * puts in the medium. Only an ad carries one — an organic post arrives as a referrer, with no utm\n * at all — so a medium in this list is a paid Meta click whatever the source says (a template with\n * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so\n * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it\n * is spelled … which means a placement Meta adds later shows up as unassigned until it is added\n * here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,\n * `facebook_notification`, `an`), and the literal macro for a template that did not expand it.\n */\nexport const META_PLACEMENTS = [\n  'facebook_desktop_feed',\n  'facebook_mobile_feed',\n  'facebook_mobile_reels',\n  'facebook_reels',\n  'facebook_reels_overlay',\n  'facebook_right_column',\n  'facebook_marketplace',\n  'facebook_video_feeds',\n  'facebook_stories',\n  'facebook_search',\n  'facebook_instream_video',\n  'facebook_instant_article',\n  'facebook_groups_feed',\n  'facebook_profile_feed',\n  'facebook_notification',\n  'facebook_notifications',\n  'facebook_business_explore',\n  'instagram_feed',\n  'instagram_stories',\n  'instagram_reels',\n  'instagram_reels_overlay',\n  'instagram_explore',\n  'instagram_explore_home',\n  'instagram_search',\n  'instagram_shop',\n  'instagram_profile_feed',\n  'instagram_profile_reels',\n  'instagram_igtv',\n  'messenger_inbox',\n  'messenger_stories',\n  'messenger_sponsored_messages',\n  'threads_feed',\n  'whatsapp_status',\n  'audience_network_classic',\n  'audience_network_rewarded_video',\n  'audience_network_native_banner_and_interstitial',\n  'an',\n  'others',\n  /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a\n   * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */\n  '{{placement}}',\n] as const;\nexport const DISPLAY_MEDIUMS = ['display', 'banner', 'expandable', 'interstitial'] as const;\n/** GA4's email spellings, as a source or a medium. */\nexport const EMAIL_MEDIUMS = ['email', 'e-mail', 'e_mail', 'e mail'] as const;\n/** A medium that says email or newsletter anywhere in it: `outbound email`, `cold_email`, `newsletter`, and GA4's four. */\nexport const EMAIL_MEDIUM = /(^|[^a-z])(e[-_ ]?mail|newsletter)([^a-z]|$)/;\n\n/** Where a touch came from: a tracked session, or a report by the user or staff. */\nexport const TOUCH_SOURCES = ['tracked', 'reported'] as const;\nexport type TouchSource = (typeof TOUCH_SOURCES)[number];\n\n/**\n * How a reported touch was learned:\n * - survey: the user answered \"how did you hear about us\" (onboarding, checkout)\n * - promo_code: the user redeemed a code that belongs to a channel\n * - phone: a call came in on a channel's dedicated number, marked by staff or the phone system\n * - manual: staff recorded what a customer told them\n */\nexport const REPORTED_TOUCH_KINDS = ['survey', 'promo_code', 'phone', 'manual'] as const;\nexport type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];\n\n/**\n * How much a touch is worth against another when attribution has to choose between sessions;\n * lower wins, and the latest wins among equals. Stored on the session when it is classified, so\n * renumbering means reclassifying.\n *\n * This ranks touches against each other. Within one session the rules that name its channel have\n * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —\n * and the first that says something wins; the session's priority is then the tier of that rule.\n * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the\n * later one is credited, while one session carrying both is named by its utm.\n */\nexport const TOUCH_PRIORITY = {\n  /** utm, click id, ad landing page: someone tagged that link (in that order within a session) */\n  campaign: 1,\n  /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */\n  verified: 1,\n  /** the browser said where the visitor came from; nobody chose it */\n  referrer: 2,\n  /** a reported touch that is the user's claim: a survey answer, a code that may have been shared */\n  claimed: 3,\n} as const satisfies Record<string, number>;\n\n/** Which reported kinds are staff facts and which are the user's claims. */\nexport const REPORTED_TOUCH_PRIORITY = {\n  phone: TOUCH_PRIORITY.verified,\n  manual: TOUCH_PRIORITY.verified,\n  survey: TOUCH_PRIORITY.claimed,\n  promo_code: TOUCH_PRIORITY.claimed,\n} as const satisfies Record<ReportedTouchKind, number>;\n"],"mappings":";;;;;;;;AAUA,MAAa,iBAAiB;;AAE9B,MAAa,YAAY;;AAEzB,MAAa,iBAAiB;;AAG9B,MAAa,WAAW;CACtB;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAIA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CAKA;AACF;;AAKA,MAAa,iBAAiB;CAC5B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAKA,MAAa,iBAAiB;CAC5B,IAAI;CACJ,IAAI;CACJ,IAAI;CACJ,KAAK;CACL,IAAI;CACJ,UAAU;CACV,WAAW;CACX,MAAM;CACN,SAAS;CACT,cAAc;CACd,WAAW;CACX,SAAS;CACT,eAAe;CACf,mBAAmB;CACnB,QAAQ;CACR,iBAAiB;CACjB,aAAa;CACb,eAAe;CACf,gBAAgB;CAChB,cAAc;CACd,YAAY;AACd;;;;;;;;;;;;;;;;;AAkBA,MAAa,oBAAoB;CAC/B;EAAC;EAAU;EAAQ;CAAK;CACxB;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAc;EAAU;CAAK;CAC9B;EAAC;EAAkB;EAAU;CAAK;CAClC;EAAC;EAAS;EAAS;CAAK;CACxB;EAAC;EAAW;EAAa;CAAK;CAC9B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAW;EAAU;CAAK;CAC3B;EAAC;EAAa;EAAY;CAAK;CAC/B;EAAC;EAAS;EAAY;CAAK;CAC3B;EAAC;EAAU;EAAK;CAAK;CACrB;EAAC;EAAe;EAAS;CAAK;CAC9B;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAW;CAAK;CAC3B;EAAC;EAAQ;EAAa;CAAK;AAC7B;;;;;;AAOA,MAAa,kBAAkB;;;;;;;;;AAY/B,MAAa,iBAAiB;CAC5B;EAAC;EAAW;EAAM;CAAyC;CAC3D;EAAC;EAAc;EAAM;CAAuB;CAC5C;EAAC;EAAU;EAAM;CAAuB;CACxC;EAAC;EAAU;EAAM;CAAmB;CACpC;EAAC;EAAW;EAAM;CAA+C;CACjE;EAAC;EAAQ;EAAM;CAA0B;CACzC;EAAC;EAAY;EAAM;CAAsB;CACzC;EAAC;EAAU;EAAM;CAAoB;CACrC;EAAC;EAAQ;EAAM;CAAoD;CACnE;EAAC;EAAQ;EAAM;CAAkE;CACjF;EAAC;EAAW;EAAM;CAAyB;CAC3C;EAAC;EAAS;EAAM;CAA8C;CAC9D;EAAC;EAAS;EAAM;CAA+C;CAC/D;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAa;EAAW;CAAkB;CAC3C;EAAC;EAAS;EAAW;CAAwC;CAC7D;EAAC;EAAc;EAAW;CAAwB;CAClD;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAU;EAAW;CAAoB;CAC1C;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAS;EAAW;CAAsB;CAC3C;EAAC;EAAQ;EAAU;CAA4D;CAC/E;EAAC;EAAK;EAAU;CAAoC;CACpD;EAAC;EAAY;EAAU;CAAiC;CACxD;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAa;EAAU;CAA4C;CACpE;EAAC;EAAY;EAAU;CAAsB;CAC7C;EAAC;EAAW;EAAS;CAAiC;AACxD;;;;;;;;;;;;;AAcA,MAAa,wBAAwB;CACnC;CAEA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAGA,MAAa,cAAc;;;;;;;;;;;AAW3B,MAAa,kBAAkB;CAC7B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAGA;AACF;AACA,MAAa,kBAAkB;CAAC;CAAW;CAAU;CAAc;AAAc;;AAEjF,MAAa,gBAAgB;CAAC;CAAS;CAAU;CAAU;AAAQ;;AAEnE,MAAa,eAAe;;AAG5B,MAAa,gBAAgB,CAAC,WAAW,UAAU;;;;;;;;AAUnD,MAAa,uBAAuB;CAAC;CAAU;CAAc;CAAS;AAAQ;;;;;;;;;;;;AAc9E,MAAa,iBAAiB;;CAE5B,UAAU;;CAEV,UAAU;;CAEV,UAAU;;CAEV,SAAS;AACX;;AAGA,MAAa,0BAA0B;CACrC,OAAO,eAAe;CACtB,QAAQ,eAAe;CACvB,QAAQ,eAAe;CACvB,YAAY,eAAe;AAC7B"}
+{"version":3,"file":"vocabulary.mjs","names":[],"sources":["../../src/attribution/vocabulary.ts"],"sourcesContent":["import type { AdvertisingInfo } from '../track/types';\n\n/**\n * The vocabulary attribution is built from, shared by every product's `session` table and by the\n * dashboards that read it. Data for `classifyTouch` (./classify), which turns it into a channel;\n * a product's dashboards read the same names back. What stays with the product is its own hostnames\n * (referrer exclusions) and its landing-page conventions.\n */\n\n/** A session that arrived through nothing we can name. GA's spelling, so dashboards read as GA. */\nexport const DIRECT_CHANNEL = '(direct)';\n/** The medium of a direct session. */\nexport const NO_MEDIUM = '(none)';\n/** The medium of a tagged link that named a source but no medium. */\nexport const MEDIUM_NOT_SET = '(not set)';\n\n/** The channels the rules below can name. A `utm_source` outside this list is its own channel. */\nexport const CHANNELS = [\n  'meta',\n  'google',\n  'dv360',\n  'microsoft',\n  'tiktok',\n  'reddit',\n  'linkedin',\n  'snapchat',\n  'x',\n  'kakao',\n  'yandex',\n  'yahoo',\n  'duckduckgo',\n  'baidu',\n  'ecosia',\n  'naver',\n  'brave',\n  'pinterest',\n  'youtube',\n  /** AI assistants that send people to sites: ChatGPT tags its links `utm_source=chatgpt.com`, the\n   * others show as a referrer. Their own channel group, `organic_ai`, since GA4's default groups\n   * would file them under Referral / Unassigned and the question \"how much does AI bring\" comes up. */\n  'chatgpt',\n  'perplexity',\n  'gemini',\n  'claude',\n  'copilot',\n  'grok',\n  /** and the Chinese ones — DeepSeek, 豆包, Kimi, 通义, 腾讯元宝, 文心一言, 智谱清言 */\n  'deepseek',\n  'doubao',\n  'kimi',\n  'qwen',\n  'yuanbao',\n  'ernie',\n  'zhipu',\n  /** the product's own referral programme: the session came through a member's link or code.\n   * How a product recognises one (a `/refer/<code>` path, a code at sign-up) is its own rule. Not\n   * `referral`: that word is the channel group of any outside site, and a channel of the same name\n   * would be impossible to tell apart in queries. */\n  'referral_program',\n] as const;\n\nexport type Channel = (typeof CHANNELS)[number];\n\n/** GA4's default channel groups, as identifiers; a dashboard maps them to display names. */\nexport const CHANNEL_GROUPS = [\n  'direct',\n  'paid_search',\n  'paid_social',\n  'paid_other',\n  'display',\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  /** not in GA4's default grouping: sessions an AI assistant sent, by referrer or by ChatGPT's utm */\n  'organic_ai',\n  'referral',\n  'email',\n  'affiliate',\n  'unassigned',\n] as const;\n\nexport type ChannelGroup = (typeof CHANNEL_GROUPS)[number];\n\n/** `utm_source` spellings that mean the same channel: Meta's `{{site_source_name}}` values and the usual synonyms. */\nexport const SOURCE_ALIASES = {\n  fb: 'meta',\n  ig: 'meta',\n  an: 'meta',\n  msg: 'meta',\n  th: 'meta',\n  facebook: 'meta',\n  instagram: 'meta',\n  bing: 'microsoft',\n  twitter: 'x',\n  'google ads': 'google',\n  googleads: 'google',\n  adwords: 'google',\n  'chatgpt.com': 'chatgpt',\n  'chat.openai.com': 'chatgpt',\n  openai: 'chatgpt',\n  'perplexity.ai': 'perplexity',\n  'claude.ai': 'claude',\n  'copilot.com': 'copilot',\n  'deepseek.com': 'deepseek',\n  'doubao.com': 'doubao',\n  'kimi.com': 'kimi',\n} as const satisfies Record<string, Channel>;\n\n/**\n * Which click id belongs to which channel, in priority order, and whether the platform puts it on\n * its ad clicks only (`'ads'`) or on other links as well (`'any'`). Every key is a field this SDK\n * collects (`AdvertisingInfo`).\n *\n * The third column decides whether the id can say a click was paid when a `utm_source` names the\n * channel but no `utm_medium` says how (a Reddit ad tagged `utm_source=reddit` and nothing more).\n * `fbclid` is `'any'`: Meta decorates every outbound link with it, organic posts, profile links\n * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never\n * decorate an organic link.\n *\n * Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every\n * underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so\n * counting it named every later visit — typed in, from search, from an email — a new ad click.\n */\nexport const CLICK_ID_CHANNELS = [\n  ['fbclid', 'meta', 'any'],\n  ['gclid', 'google', 'ads'],\n  ['gbraid', 'google', 'ads'],\n  ['wbraid', 'google', 'ads'],\n  ['gad_source', 'google', 'ads'],\n  ['gad_campaignid', 'google', 'ads'],\n  ['dclid', 'dv360', 'ads'],\n  ['msclkid', 'microsoft', 'ads'],\n  ['ttclid', 'tiktok', 'ads'],\n  ['rdt_cid', 'reddit', 'ads'],\n  ['li_fat_id', 'linkedin', 'ads'],\n  ['ScCid', 'snapchat', 'ads'],\n  ['twclid', 'x', 'any'],\n  ['ko_click_id', 'kakao', 'any'],\n  ['yclid', 'yandex', 'ads'],\n  ['oppref', 'chatgpt', 'ads'],\n  ['epik', 'pinterest', 'ads'],\n] as const satisfies readonly (readonly [keyof AdvertisingInfo, Channel, 'ads' | 'any'])[];\n\n/**\n * A landing page reserved for one channel's ads, for ads that lost their parameters:\n * `/lp/<channel>`, with or without host, query and hash; the capture is the channel. A product\n * that names its landing pages differently replaces this.\n */\nexport const AD_LANDING_PAGE = /^(?:https?:\\/\\/[^/]+)?\\/lp\\/([a-z]+)(?:[/?#]|$)/;\n\nexport type ReferrerMedium = 'organic' | 'social' | 'video' | 'ai';\n\n/**\n * Referrer hosts that name a channel, as regular expressions over the lower-cased host,\n * with the medium GA4 gives that kind of site. Anything else that refers is `referral`, kept as\n * its host. A country TLD is one or two labels (`google.com`, `google.co.uk`, `google.com.hk`),\n * never an open tail, so `google.com.evil.io` is not Google. In match order: the AI assistants\n * first, because `gemini.google.com`, `copilot.microsoft.com` and `yiyan.baidu.com` would\n * otherwise be Google, Microsoft and Baidu search.\n */\nexport const REFERRER_SITES = [\n  ['chatgpt', 'ai', /(^|\\.)(chatgpt\\.com|chat\\.openai\\.com)$/],\n  ['perplexity', 'ai', /(^|\\.)perplexity\\.ai$/],\n  ['gemini', 'ai', /^gemini\\.google\\.com$/],\n  ['claude', 'ai', /(^|\\.)claude\\.ai$/],\n  ['copilot', 'ai', /^copilot\\.microsoft\\.com$|(^|\\.)copilot\\.com$/],\n  ['grok', 'ai', /(^|\\.)(grok\\.com|x\\.ai)$/],\n  ['deepseek', 'ai', /(^|\\.)deepseek\\.com$/],\n  ['doubao', 'ai', /(^|\\.)doubao\\.com$/],\n  ['kimi', 'ai', /(^|\\.)(kimi\\.com|kimi\\.moonshot\\.cn|moonshot\\.cn)$/],\n  ['qwen', 'ai', /^tongyi\\.aliyun\\.com$|(^|\\.)(tongyi\\.com|qianwen\\.com|qwen\\.ai)$/],\n  ['yuanbao', 'ai', /^yuanbao\\.tencent\\.com$/],\n  ['ernie', 'ai', /^yiyan\\.baidu\\.com$|(^|\\.)ernie\\.baidu\\.com$/],\n  ['zhipu', 'ai', /(^|\\.)(chatglm\\.cn|zhipuai\\.cn|bigmodel\\.cn)$/],\n  ['google', 'organic', /(^|\\.)google\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['microsoft', 'organic', /(^|\\.)bing\\.com$/],\n  ['yahoo', 'organic', /(^|\\.)yahoo\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['duckduckgo', 'organic', /(^|\\.)duckduckgo\\.com$/],\n  ['baidu', 'organic', /(^|\\.)baidu\\.com$/],\n  ['yandex', 'organic', /(^|\\.)yandex\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['ecosia', 'organic', /(^|\\.)ecosia\\.org$/],\n  ['naver', 'organic', /(^|\\.)naver\\.com$/],\n  ['brave', 'organic', /^search\\.brave\\.com$/],\n  ['meta', 'social', /(^|\\.)(facebook\\.com|instagram\\.com|fb\\.com|threads\\.net)$/],\n  ['x', 'social', /(^|\\.)(twitter\\.com|x\\.com|t\\.co)$/],\n  ['linkedin', 'social', /(^|\\.)(linkedin\\.com|lnkd\\.in)$/],\n  ['reddit', 'social', /(^|\\.)reddit\\.com$/],\n  ['tiktok', 'social', /(^|\\.)tiktok\\.com$/],\n  ['pinterest', 'social', /(^|\\.)pinterest\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['snapchat', 'social', /(^|\\.)snapchat\\.com$/],\n  ['youtube', 'video', /(^|\\.)(youtube\\.com|youtu\\.be)$/],\n] as const satisfies readonly (readonly [Channel, ReferrerMedium, RegExp])[];\n\n/**\n * Referrer hosts that are navigation, not acquisition, when a session happens to start on the way\n * back from them: the local dev host; the payment providers a visitor is bounced through; the\n * sign-in providers whose login lives on a host of its own (Google, Apple, Microsoft, WeChat,\n * Kakao, LINE, Naver, Yahoo, Twitch, X's OAuth 1.0a endpoint); and the hosted auth services a\n * product may sit behind (Auth0, Okta, Supabase, Firebase, Clerk). A product appends its own\n * hostnames — a session that starts from an internal link after the session timeout refers to\n * them. Matched before `REFERRER_SITES`, so `nid.naver.com` and `login.yahoo.com` are not read as\n * a search. Providers whose login shares the host with their content — Facebook, X's OAuth 2.0,\n * LinkedIn, GitHub, Discord — cannot be told apart by host (referrer policies strip the path) and\n * are left as the referrers they usually are. Regular expressions over the lower-cased host.\n */\nexport const REFERRERS_NOT_A_TOUCH = [\n  /^localhost(:|$)/,\n  // payment\n  /(^|\\.)stripe\\.com$/,\n  /^pay\\.google\\.com$/,\n  /(^|\\.)paypal\\.com$/,\n  /(^|\\.)alipay\\.com$/,\n  /(^|\\.)paddle\\.com$/,\n  /(^|\\.)lemonsqueezy\\.com$/,\n  // app stores\n  /^apps\\.apple\\.com$/,\n  /^play\\.google\\.com$/,\n  // sign-in providers with a login host of their own\n  /^accounts\\.google\\.com$/,\n  /^appleid\\.apple\\.com$/,\n  /^login\\.(microsoftonline|live)\\.com$/,\n  /^open\\.weixin\\.qq\\.com$/,\n  /^(kauth|accounts)\\.kakao\\.com$/,\n  /^access\\.line\\.me$/,\n  /^nid\\.naver\\.com$/,\n  /^login\\.yahoo\\.com$/,\n  /^id\\.twitch\\.tv$/,\n  /^api\\.twitter\\.com$/,\n  // hosted auth services\n  /(^|\\.)auth0\\.com$/,\n  /(^|\\.)okta\\.com$/,\n  /(^|\\.)supabase\\.co$/,\n  /(^|\\.)firebaseapp\\.com$/,\n  /(^|\\.)clerk\\.accounts\\.dev$/,\n] as const;\n\n/** GA4's paid mediums — cpc, cpm, ppc, retargeting, paid_social, … — plus Performance Max. */\nexport const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;\n/**\n * Meta's `{{placement}}` values, lower-cased, which an ad URL template of `utm_medium={{placement}}`\n * puts in the medium. Only an ad carries one — an organic post arrives as a referrer, with no utm\n * at all — so a medium in this list is a paid Meta click whatever the source says (a template with\n * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so\n * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it\n * is spelled … which means a placement Meta adds later shows up as unassigned until it is added\n * here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,\n * `facebook_notification`, `an`), and the literal macro for a template that did not expand it.\n */\nexport const META_PLACEMENTS = [\n  'facebook_desktop_feed',\n  'facebook_mobile_feed',\n  'facebook_mobile_reels',\n  'facebook_reels',\n  'facebook_reels_overlay',\n  'facebook_right_column',\n  'facebook_marketplace',\n  'facebook_video_feeds',\n  'facebook_stories',\n  'facebook_search',\n  'facebook_instream_video',\n  'facebook_instant_article',\n  'facebook_groups_feed',\n  'facebook_profile_feed',\n  'facebook_notification',\n  'facebook_notifications',\n  'facebook_business_explore',\n  'instagram_feed',\n  'instagram_stories',\n  'instagram_reels',\n  'instagram_reels_overlay',\n  'instagram_explore',\n  'instagram_explore_home',\n  'instagram_search',\n  'instagram_shop',\n  'instagram_profile_feed',\n  'instagram_profile_reels',\n  'instagram_igtv',\n  'messenger_inbox',\n  'messenger_stories',\n  'messenger_sponsored_messages',\n  'threads_feed',\n  'whatsapp_status',\n  'audience_network_classic',\n  'audience_network_rewarded_video',\n  'audience_network_native_banner_and_interstitial',\n  'an',\n  'others',\n  /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a\n   * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */\n  '{{placement}}',\n] as const;\nexport const DISPLAY_MEDIUMS = ['display', 'banner', 'expandable', 'interstitial'] as const;\n/** GA4's email spellings, as a source or a medium. */\nexport const EMAIL_MEDIUMS = ['email', 'e-mail', 'e_mail', 'e mail'] as const;\n/** A medium that says email or newsletter anywhere in it: `outbound email`, `cold_email`, `newsletter`, and GA4's four. */\nexport const EMAIL_MEDIUM = /(^|[^a-z])(e[-_ ]?mail|newsletter)([^a-z]|$)/;\n\n/** Where a touch came from: a tracked session, or a report by the user or staff. */\nexport const TOUCH_SOURCES = ['tracked', 'reported'] as const;\nexport type TouchSource = (typeof TOUCH_SOURCES)[number];\n\n/**\n * How a reported touch was learned:\n * - survey: the user answered \"how did you hear about us\" (onboarding, checkout)\n * - promo_code: the user redeemed a code that belongs to a channel\n * - phone: a call came in on a channel's dedicated number, marked by staff or the phone system\n * - manual: staff recorded what a customer told them\n */\nexport const REPORTED_TOUCH_KINDS = ['survey', 'promo_code', 'phone', 'manual'] as const;\nexport type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];\n\n/**\n * How much a touch is worth against another when attribution has to choose between sessions;\n * lower wins, and the latest wins among equals. Stored on the session when it is classified, so\n * renumbering means reclassifying.\n *\n * This ranks touches against each other. Within one session the rules that name its channel have\n * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —\n * and the first that says something wins; the session's priority is then the tier of that rule.\n * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the\n * later one is credited, while one session carrying both is named by its utm.\n */\nexport const TOUCH_PRIORITY = {\n  /** utm, click id, ad landing page: someone tagged that link (in that order within a session) */\n  campaign: 1,\n  /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */\n  verified: 1,\n  /** the browser said where the visitor came from; nobody chose it */\n  referrer: 2,\n  /** a reported touch that is the user's claim: a survey answer, a code that may have been shared */\n  claimed: 3,\n} as const satisfies Record<string, number>;\n\n/** Which reported kinds are staff facts and which are the user's claims. */\nexport const REPORTED_TOUCH_PRIORITY = {\n  phone: TOUCH_PRIORITY.verified,\n  manual: TOUCH_PRIORITY.verified,\n  survey: TOUCH_PRIORITY.claimed,\n  promo_code: TOUCH_PRIORITY.claimed,\n} as const satisfies Record<ReportedTouchKind, number>;\n"],"mappings":";;;;;;;;AAUA,MAAa,iBAAiB;;AAE9B,MAAa,YAAY;;AAEzB,MAAa,iBAAiB;;AAG9B,MAAa,WAAW;CACtB;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAIA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CAKA;AACF;;AAKA,MAAa,iBAAiB;CAC5B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAKA,MAAa,iBAAiB;CAC5B,IAAI;CACJ,IAAI;CACJ,IAAI;CACJ,KAAK;CACL,IAAI;CACJ,UAAU;CACV,WAAW;CACX,MAAM;CACN,SAAS;CACT,cAAc;CACd,WAAW;CACX,SAAS;CACT,eAAe;CACf,mBAAmB;CACnB,QAAQ;CACR,iBAAiB;CACjB,aAAa;CACb,eAAe;CACf,gBAAgB;CAChB,cAAc;CACd,YAAY;AACd;;;;;;;;;;;;;;;;AAiBA,MAAa,oBAAoB;CAC/B;EAAC;EAAU;EAAQ;CAAK;CACxB;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAc;EAAU;CAAK;CAC9B;EAAC;EAAkB;EAAU;CAAK;CAClC;EAAC;EAAS;EAAS;CAAK;CACxB;EAAC;EAAW;EAAa;CAAK;CAC9B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAW;EAAU;CAAK;CAC3B;EAAC;EAAa;EAAY;CAAK;CAC/B;EAAC;EAAS;EAAY;CAAK;CAC3B;EAAC;EAAU;EAAK;CAAK;CACrB;EAAC;EAAe;EAAS;CAAK;CAC9B;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAW;CAAK;CAC3B;EAAC;EAAQ;EAAa;CAAK;AAC7B;;;;;;AAOA,MAAa,kBAAkB;;;;;;;;;AAY/B,MAAa,iBAAiB;CAC5B;EAAC;EAAW;EAAM;CAAyC;CAC3D;EAAC;EAAc;EAAM;CAAuB;CAC5C;EAAC;EAAU;EAAM;CAAuB;CACxC;EAAC;EAAU;EAAM;CAAmB;CACpC;EAAC;EAAW;EAAM;CAA+C;CACjE;EAAC;EAAQ;EAAM;CAA0B;CACzC;EAAC;EAAY;EAAM;CAAsB;CACzC;EAAC;EAAU;EAAM;CAAoB;CACrC;EAAC;EAAQ;EAAM;CAAoD;CACnE;EAAC;EAAQ;EAAM;CAAkE;CACjF;EAAC;EAAW;EAAM;CAAyB;CAC3C;EAAC;EAAS;EAAM;CAA8C;CAC9D;EAAC;EAAS;EAAM;CAA+C;CAC/D;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAa;EAAW;CAAkB;CAC3C;EAAC;EAAS;EAAW;CAAwC;CAC7D;EAAC;EAAc;EAAW;CAAwB;CAClD;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAU;EAAW;CAAoB;CAC1C;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAS;EAAW;CAAsB;CAC3C;EAAC;EAAQ;EAAU;CAA4D;CAC/E;EAAC;EAAK;EAAU;CAAoC;CACpD;EAAC;EAAY;EAAU;CAAiC;CACxD;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAa;EAAU;CAA4C;CACpE;EAAC;EAAY;EAAU;CAAsB;CAC7C;EAAC;EAAW;EAAS;CAAiC;AACxD;;;;;;;;;;;;;AAcA,MAAa,wBAAwB;CACnC;CAEA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAGA,MAAa,cAAc;;;;;;;;;;;AAW3B,MAAa,kBAAkB;CAC7B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAGA;AACF;AACA,MAAa,kBAAkB;CAAC;CAAW;CAAU;CAAc;AAAc;;AAEjF,MAAa,gBAAgB;CAAC;CAAS;CAAU;CAAU;AAAQ;;AAEnE,MAAa,eAAe;;AAG5B,MAAa,gBAAgB,CAAC,WAAW,UAAU;;;;;;;;AAUnD,MAAa,uBAAuB;CAAC;CAAU;CAAc;CAAS;AAAQ;;;;;;;;;;;;AAc9E,MAAa,iBAAiB;;CAE5B,UAAU;;CAEV,UAAU;;CAEV,UAAU;;CAEV,SAAS;AACX;;AAGA,MAAa,0BAA0B;CACrC,OAAO,eAAe;CACtB,QAAQ,eAAe;CACvB,QAAQ,eAAe;CACvB,YAAY,eAAe;AAC7B"}