@shware/analytics 11.3.1 → 11.4.0

package/dist/attribution/classify.cjs

@@ -25,8 +25,9 @@ const socialChannels = channelsBy("social");
 const videoChannels = channelsBy("video");
 const aiChannels = channelsBy("ai");
 /**
-* A tag as text; absent when missing, empty, or the strings a broken template writes
-* (`undefined`, `null`, an unexpanded `{{macro}}` other than Meta's placement, read elsewhere).
+* A tag as text; absent when missing, empty, or the strings a broken template writes (`undefined`,
+* `null`). A macro the ad platform did not expand (`{{campaign_name}}`, `__CAMPAIGN_NAME__`) is
+* kept as written, so the misspelt template shows in the reports and gets fixed.
 */
 function text(tags, key) {
 	const value = tags[key];
@@ -36,8 +37,8 @@ function text(tags, key) {
 }
 /**
 * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click
-* ids — unlike GA4, where a `gclid` wins over the utm unless the property sets "manual tagging
-* overrides auto-tagging": a utm is written for this link by whoever placed it, while a click id
+* ids — unlike GA4, where a usable `gclid` always wins over the utm (Universal Analytics' "manual
+* tagging overrides auto-tagging" has no GA4 counterpart): a utm is written for this link by whoever placed it, while a click id
 * can be added by someone else — Meta puts `fbclid` on organic links too, and a shared or
 * forwarded ad link keeps the click id of the ad. When the two disagree, the utm is the one that
 * was right: an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.

package/dist/attribution/classify.cjs.map

@@ -1 +1 @@
-{"version":3,"file":"classify.cjs","names":["META_PLACEMENTS","REFERRER_SITES","SOURCE_ALIASES","CLICK_ID_CHANNELS","AD_LANDING_PAGE","ANDROID_APP_HOSTS","REFERRERS_NOT_A_TOUCH","DISPLAY_MEDIUMS","PAID_MEDIUM","EMAIL_MEDIUM","EMAIL_MEDIUMS","TOUCH_PRIORITY"],"sources":["../../src/attribution/classify.ts"],"sourcesContent":["import type { TrackTags } from '../track/types';\nimport {\n  AD_LANDING_PAGE,\n  ANDROID_APP_HOSTS,\n  CLICK_ID_CHANNELS,\n  type ChannelGroup,\n  DIRECT_CHANNEL,\n  DISPLAY_MEDIUMS,\n  EMAIL_MEDIUM,\n  EMAIL_MEDIUMS,\n  MEDIUM_NOT_SET,\n  META_PLACEMENTS,\n  NO_MEDIUM,\n  PAID_MEDIUM,\n  REFERRERS_NOT_A_TOUCH,\n  REFERRER_SITES,\n  SOURCE_ALIASES,\n  TOUCH_PRIORITY,\n} from './vocabulary';\n\n/** What a session's tags say about how it arrived: the touch, as the session row stores it. */\nexport interface Touch {\n  /** The source, as GA calls it: a `Channel`, a `utm_source` outside the list, a referring host, or `(direct)`. */\n  channel: string;\n  /** How, as GA calls it: `utm_medium` as declared, else what the rule that named the channel implies; `(none)` for direct. */\n  medium: string;\n  /** GA4's default channel group of the two. */\n  channel_group: ChannelGroup;\n  /** `utm_campaign`, else what a product rule captured (a referral code); null when neither. */\n  campaign: string | null;\n  /** `TOUCH_PRIORITY` of the rule that named the channel; null for direct, which is no touch. */\n  priority: number | null;\n}\n\n/** What a product rule names, when it recognises the session; the channel group is derived. */\nexport type ProductTouch = Omit<Touch, 'channel_group'>;\n\n/**\n * A product's own rule: a landing page convention, a code in the URL. Tried after the campaign\n * rules (utm, click id, ad landing page) and before the referrer, so a link shared on Facebook\n * or WhatsApp is credited to what the product recognises, not to the site it was shared on.\n * Returns null when the session is not one of its.\n */\nexport type TouchRule = (tags: TrackTags) => ProductTouch | null;\n\nexport interface ClassifyOptions {\n  /**\n   * The product's own hosts, as patterns over the lower-cased referrer host: a session that\n   * starts from an internal link after the session timeout refers to them, which is navigation,\n   * not acquisition. The SDK adds the payment and sign-in providers (`REFERRERS_NOT_A_TOUCH`).\n   */\n  ownHosts?: readonly RegExp[];\n  /** The product's rules, in order; the first that names the session wins. */\n  rules?: readonly TouchRule[];\n}\n\nconst metaPlacements = new Set<string>(META_PLACEMENTS);\n/** The groups no one paid for: a campaign rule landing in one of them ranks with a referrer. */\nconst ORGANIC_GROUPS = new Set<ChannelGroup>([\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  'organic_ai',\n  'referral',\n]);\n/**\n * The groups a campaign rule ranks with a referrer in: the organic ones, and email. Email reaches\n * people we already know — often because an ad brought them — and its links (a welcome mail, a\n * trial reminder) come between that ad and the purchase, so it must not take the ad's credit.\n * With no ad in the window it still wins as the latest touch.\n */\nconst REFERRER_TIER_GROUPS = new Set<ChannelGroup>([...ORGANIC_GROUPS, 'email']);\nconst referrerHostOf = /^https?:\\/\\/([^/:?#]+)/i;\nconst androidAppOf = /^android-app:\\/\\/([^/?#]+)/i;\nconst channelsBy = (medium: string) =>\n  new Set<string>(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));\nconst searchChannels = channelsBy('organic');\nconst socialChannels = channelsBy('social');\nconst videoChannels = channelsBy('video');\nconst aiChannels = channelsBy('ai');\n\n/**\n * A tag as text; absent when missing, empty, or the strings a broken template writes\n * (`undefined`, `null`, an unexpanded `{{macro}}` other than Meta's placement, read elsewhere).\n */\nfunction text(tags: TrackTags, key: string): string | null {\n  const value = tags[key];\n  if (value === undefined || value === null) return null;\n  const s = String(value);\n  return s === '' || s === 'undefined' || s === 'null' ? null : s;\n}\n\n/**\n * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click\n * ids — unlike GA4, where a `gclid` wins over the utm unless the property sets \"manual tagging\n * overrides auto-tagging\": a utm is written for this link by whoever placed it, while a click id\n * can be added by someone else — Meta puts `fbclid` on organic links too, and a shared or\n * forwarded ad link keeps the click id of the ad. When the two disagree, the utm is the one that\n * was right: an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.\n * The one exception is an ad-only click id of the utm's own channel, see `classifyTouch`.\n */\nfunction utmChannel(tags: TrackTags): string | null {\n  // A source with the rest of the query glued on (`email&utm_medium=promo`, `toolify/`,\n  // `x?utm_source=x`): a link built by hand or double-encoded. Keep the source.\n  const source = text(tags, 'utm_source')?.toLowerCase().split(/[?&#]/)[0]?.replace(/\\/+$/, '');\n  if (!source) return null;\n  return (SOURCE_ALIASES as Record<string, string>)[source] ?? source;\n}\n\n/**\n * 2. A click id in this page's URL — the tags never fill one from the cookie an earlier click\n * left (that is `_gcl_aw`, `_fbc`, …). Only a value counts, not the key: clients before mid-2025\n * wrote `fbclid: null` (`URLSearchParams.get` of a missing parameter) into every page's tags, and\n * reading the key alone named those sessions Meta clicks — Google ad clicks among them, as `fbclid`\n * is listed first. A platform always puts a value on its click.\n */\nfunction clickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key]) => text(tags, key) !== null)?.[1] ?? null;\n}\n\n/** The channel of the first click id in the tags that its platform puts on ad clicks only. */\nfunction adClickChannel(tags: TrackTags): string | null {\n  return (\n    CLICK_ID_CHANNELS.find(([key, , on]) => on === 'ads' && text(tags, key) !== null)?.[1] ?? null\n  );\n}\n\n/** 3. A landing page reserved for one channel's ads. */\nfunction landingChannel(tags: TrackTags): string | null {\n  const location = text(tags, 'page_location');\n  return location ? (AD_LANDING_PAGE.exec(location)?.[1] ?? null) : null;\n}\n\n/** 4. The product's rules, in order. */\nfunction productTouch(tags: TrackTags, rules: readonly TouchRule[]): ProductTouch | null {\n  for (const rule of rules) {\n    const touch = rule(tags);\n    if (touch) return touch;\n  }\n  return null;\n}\n\n/**\n * 5. The referrer's host: a known search engine or social network folded to its channel, any\n * other site kept as its host, and null for no referrer or one that is no touch. An Android app's\n * referrer (`android-app://<package>`) is read as the site it stands for (`ANDROID_APP_HOSTS`).\n */\nfunction referrer(\n  tags: TrackTags,\n  ownHosts: readonly RegExp[]\n): { channel: string; medium: string } | null {\n  const url = text(tags, 'page_referrer');\n  const app = url ? androidAppOf.exec(url)?.[1]?.toLowerCase() : undefined;\n  const host = app\n    ? (ANDROID_APP_HOSTS[app] ?? app)\n    : url\n      ? referrerHostOf.exec(url)?.[1]?.toLowerCase()\n      : undefined;\n  if (!host) return null;\n  if (REFERRERS_NOT_A_TOUCH.some((pattern) => pattern.test(host))) return null;\n  if (ownHosts.some((pattern) => pattern.test(host))) return null;\n  const site = REFERRER_SITES.find(([, , pattern]) => pattern.test(host));\n  return site ? { channel: site[0], medium: site[1] } : { channel: host, medium: 'referral' };\n}\n\n/**\n * GA4's default channel group of a (channel, medium) pair, with GA4's rule that the source\n * decides too: `linkedin / (not set)` is Organic Social and `email / promo` is Email, because\n * GA4 matches its site lists on the source, not only the medium. Two additions to GA4: Meta's\n * placement names as a medium are a paid Meta click (see `META_PLACEMENTS`), and the AI\n * assistants have `organic_ai`. Checked in GA4's order — paid before organic, the organic groups before\n * email, referral last — so a pair that fits two rules lands where GA4 would put it.\n */\nexport function channelGroupOf(channel: string, medium: string): ChannelGroup {\n  if (channel === DIRECT_CHANNEL) return 'direct';\n  if ((DISPLAY_MEDIUMS as readonly string[]).includes(medium)) return 'display';\n  // A Meta placement as the medium is a Meta ad whatever the source was tagged as.\n  if (metaPlacements.has(medium)) return 'paid_social';\n  if (PAID_MEDIUM.test(medium)) {\n    if (socialChannels.has(channel) || videoChannels.has(channel)) return 'paid_social';\n    if (searchChannels.has(channel)) return 'paid_search';\n    return 'paid_other';\n  }\n  if (medium === 'social' || socialChannels.has(channel)) return 'organic_social';\n  if (medium === 'video' || videoChannels.has(channel)) return 'organic_video';\n  if (medium === 'ai' || aiChannels.has(channel)) return 'organic_ai';\n  if (medium === 'organic' || searchChannels.has(channel)) return 'organic_search';\n  if (EMAIL_MEDIUM.test(medium) || (EMAIL_MEDIUMS as readonly string[]).includes(channel))\n    return 'email';\n  if (medium === 'affiliate') return 'affiliate';\n  if (medium === 'referral') return 'referral';\n  return 'unassigned';\n}\n\n/**\n * Reads the tags a session arrived with (its `session_start` tags) as one touch. Run once, when\n * the session is written; the result is stored, and the views only read it.\n *\n * The rules, in order, the first that says something naming the channel: an explicit\n * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;\n * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that\n * rule implies: `(not set)` for a utm_source alone, `cpc` for a bare click id or ad landing page,\n * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`\n * for direct. An ad-only click id of the channel itself (`'ads'` in `CLICK_ID_CHANNELS`) or its ad\n * landing page makes it `cpc` when the medium was left out or puts the touch in an organic group:\n * the click was paid whatever the tag said — a Reddit ad tagged `utm_medium=social`, a ChatGPT ad\n * keeping the `utm_source=chatgpt.com` of its organic links. `campaign` is `utm_campaign`, else what a\n * product rule captured — even when the utm named the channel, so a tagged referral link keeps\n * its code. `priority` is the tier of the rule that named the channel (`TOUCH_PRIORITY`):\n * campaign touches, then the product's own as they declare, then the referrer — except that a\n * campaign rule whose touch lands in an organic group, referral (`utm_source=chatgpt.com`,\n * `utm_medium=organic`) or email ranks with a referrer: nobody paid for that click, and it should\n * not take the credit from an ad clicked earlier in the attribution window. When a product rule\n * matched too, the stronger of the two tiers holds.\n */\nexport function classifyTouch(tags: TrackTags, options: ClassifyOptions = {}): Touch {\n  const utm = utmChannel(tags);\n  const click = clickChannel(tags);\n  const landing = landingChannel(tags);\n  const product = productTouch(tags, options.rules ?? []);\n  const referred = referrer(tags, options.ownHosts ?? []);\n\n  const channel =\n    utm ?? click ?? landing ?? product?.channel ?? referred?.channel ?? DIRECT_CHANNEL;\n  const declaredMedium = text(tags, 'utm_medium')?.toLowerCase() ?? null;\n  const namedMedium =\n    declaredMedium ??\n    (utm\n      ? MEDIUM_NOT_SET\n      : click || landing\n        ? 'cpc'\n        : (product?.medium ?? referred?.medium ?? NO_MEDIUM));\n  // What proves a paid click on this channel: an ad-only click id of it, or its ad landing page.\n  // Another channel's says nothing about this one (an ad link copied and shared under a utm of\n  // its own), and `fbclid` is on organic Meta links too, so neither counts here.\n  const paid = adClickChannel(tags) === channel || landing === channel;\n  const medium =\n    paid &&\n    (namedMedium === MEDIUM_NOT_SET || ORGANIC_GROUPS.has(channelGroupOf(channel, namedMedium)))\n      ? 'cpc'\n      : namedMedium;\n  const channelGroup = channelGroupOf(channel, medium);\n  const campaign = text(tags, 'utm_campaign') ?? product?.campaign ?? null;\n  const campaignTier =\n    utm || click || landing\n      ? REFERRER_TIER_GROUPS.has(channelGroup)\n        ? 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+{"version":3,"file":"classify.cjs","names":["META_PLACEMENTS","REFERRER_SITES","SOURCE_ALIASES","CLICK_ID_CHANNELS","AD_LANDING_PAGE","ANDROID_APP_HOSTS","REFERRERS_NOT_A_TOUCH","DISPLAY_MEDIUMS","PAID_MEDIUM","EMAIL_MEDIUM","EMAIL_MEDIUMS","TOUCH_PRIORITY"],"sources":["../../src/attribution/classify.ts"],"sourcesContent":["import type { TrackTags } from '../track/types';\nimport {\n  AD_LANDING_PAGE,\n  ANDROID_APP_HOSTS,\n  CLICK_ID_CHANNELS,\n  type ChannelGroup,\n  DIRECT_CHANNEL,\n  DISPLAY_MEDIUMS,\n  EMAIL_MEDIUM,\n  EMAIL_MEDIUMS,\n  MEDIUM_NOT_SET,\n  META_PLACEMENTS,\n  NO_MEDIUM,\n  PAID_MEDIUM,\n  REFERRERS_NOT_A_TOUCH,\n  REFERRER_SITES,\n  SOURCE_ALIASES,\n  TOUCH_PRIORITY,\n} from './vocabulary';\n\n/** What a session's tags say about how it arrived: the touch, as the session row stores it. */\nexport interface Touch {\n  /** The source, as GA calls it: a `Channel`, a `utm_source` outside the list, a referring host, or `(direct)`. */\n  channel: string;\n  /** How, as GA calls it: `utm_medium` as declared, else what the rule that named the channel implies; `(none)` for direct. */\n  medium: string;\n  /** GA4's default channel group of the two. */\n  channel_group: ChannelGroup;\n  /** `utm_campaign`, else what a product rule captured (a referral code); null when neither. */\n  campaign: string | null;\n  /** `TOUCH_PRIORITY` of the rule that named the channel; null for direct, which is no touch. */\n  priority: number | null;\n}\n\n/** What a product rule names, when it recognises the session; the channel group is derived. */\nexport type ProductTouch = Omit<Touch, 'channel_group'>;\n\n/**\n * A product's own rule: a landing page convention, a code in the URL. Tried after the campaign\n * rules (utm, click id, ad landing page) and before the referrer, so a link shared on Facebook\n * or WhatsApp is credited to what the product recognises, not to the site it was shared on.\n * Returns null when the session is not one of its.\n */\nexport type TouchRule = (tags: TrackTags) => ProductTouch | null;\n\nexport interface ClassifyOptions {\n  /**\n   * The product's own hosts, as patterns over the lower-cased referrer host: a session that\n   * starts from an internal link after the session timeout refers to them, which is navigation,\n   * not acquisition. The SDK adds the payment and sign-in providers (`REFERRERS_NOT_A_TOUCH`).\n   */\n  ownHosts?: readonly RegExp[];\n  /** The product's rules, in order; the first that names the session wins. */\n  rules?: readonly TouchRule[];\n}\n\nconst metaPlacements = new Set<string>(META_PLACEMENTS);\n/** The groups no one paid for: a campaign rule landing in one of them ranks with a referrer. */\nconst ORGANIC_GROUPS = new Set<ChannelGroup>([\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  'organic_ai',\n  'referral',\n]);\n/**\n * The groups a campaign rule ranks with a referrer in: the organic ones, and email. Email reaches\n * people we already know — often because an ad brought them — and its links (a welcome mail, a\n * trial reminder) come between that ad and the purchase, so it must not take the ad's credit.\n * With no ad in the window it still wins as the latest touch.\n */\nconst REFERRER_TIER_GROUPS = new Set<ChannelGroup>([...ORGANIC_GROUPS, 'email']);\nconst referrerHostOf = /^https?:\\/\\/([^/:?#]+)/i;\nconst androidAppOf = /^android-app:\\/\\/([^/?#]+)/i;\nconst channelsBy = (medium: string) =>\n  new Set<string>(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));\nconst searchChannels = channelsBy('organic');\nconst socialChannels = channelsBy('social');\nconst videoChannels = channelsBy('video');\nconst aiChannels = channelsBy('ai');\n\n/**\n * A tag as text; absent when missing, empty, or the strings a broken template writes (`undefined`,\n * `null`). A macro the ad platform did not expand (`{{campaign_name}}`, `__CAMPAIGN_NAME__`) is\n * kept as written, so the misspelt template shows in the reports and gets fixed.\n */\nfunction text(tags: TrackTags, key: string): string | null {\n  const value = tags[key];\n  if (value === undefined || value === null) return null;\n  const s = String(value);\n  return s === '' || s === 'undefined' || s === 'null' ? null : s;\n}\n\n/**\n * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click\n * ids — unlike GA4, where a usable `gclid` always wins over the utm (Universal Analytics' \"manual\n * tagging overrides auto-tagging\" has no GA4 counterpart): a utm is written for this link by whoever placed it, while a click id\n * can be added by someone else — Meta puts `fbclid` on organic links too, and a shared or\n * forwarded ad link keeps the click id of the ad. When the two disagree, the utm is the one that\n * was right: an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.\n * The one exception is an ad-only click id of the utm's own channel, see `classifyTouch`.\n */\nfunction utmChannel(tags: TrackTags): string | null {\n  // A source with the rest of the query glued on (`email&utm_medium=promo`, `toolify/`,\n  // `x?utm_source=x`): a link built by hand or double-encoded. Keep the source.\n  const source = text(tags, 'utm_source')?.toLowerCase().split(/[?&#]/)[0]?.replace(/\\/+$/, '');\n  if (!source) return null;\n  return (SOURCE_ALIASES as Record<string, string>)[source] ?? source;\n}\n\n/**\n * 2. A click id in this page's URL — the tags never fill one from the cookie an earlier click\n * left (that is `_gcl_aw`, `_fbc`, …). Only a value counts, not the key: clients before mid-2025\n * wrote `fbclid: null` (`URLSearchParams.get` of a missing parameter) into every page's tags, and\n * reading the key alone named those sessions Meta clicks — Google ad clicks among them, as `fbclid`\n * is listed first. A platform always puts a value on its click.\n */\nfunction clickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key]) => text(tags, key) !== null)?.[1] ?? null;\n}\n\n/** The channel of the first click id in the tags that its platform puts on ad clicks only. */\nfunction adClickChannel(tags: TrackTags): string | null {\n  return (\n    CLICK_ID_CHANNELS.find(([key, , on]) => on === 'ads' && text(tags, key) !== null)?.[1] ?? null\n  );\n}\n\n/** 3. A landing page reserved for one channel's ads. */\nfunction landingChannel(tags: TrackTags): string | null {\n  const location = text(tags, 'page_location');\n  return location ? (AD_LANDING_PAGE.exec(location)?.[1] ?? null) : null;\n}\n\n/** 4. The product's rules, in order. */\nfunction productTouch(tags: TrackTags, rules: readonly TouchRule[]): ProductTouch | null {\n  for (const rule of rules) {\n    const touch = rule(tags);\n    if (touch) return touch;\n  }\n  return null;\n}\n\n/**\n * 5. The referrer's host: a known search engine or social network folded to its channel, any\n * other site kept as its host, and null for no referrer or one that is no touch. An Android app's\n * referrer (`android-app://<package>`) is read as the site it stands for (`ANDROID_APP_HOSTS`).\n */\nfunction referrer(\n  tags: TrackTags,\n  ownHosts: readonly RegExp[]\n): { channel: string; medium: string } | null {\n  const url = text(tags, 'page_referrer');\n  const app = url ? androidAppOf.exec(url)?.[1]?.toLowerCase() : undefined;\n  const host = app\n    ? 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Checked in GA4's order — paid before organic, the organic groups before\n * email, referral last — so a pair that fits two rules lands where GA4 would put it.\n */\nexport function channelGroupOf(channel: string, medium: string): ChannelGroup {\n  if (channel === DIRECT_CHANNEL) return 'direct';\n  if ((DISPLAY_MEDIUMS as readonly string[]).includes(medium)) return 'display';\n  // A Meta placement as the medium is a Meta ad whatever the source was tagged as.\n  if (metaPlacements.has(medium)) return 'paid_social';\n  if (PAID_MEDIUM.test(medium)) {\n    if (socialChannels.has(channel) || videoChannels.has(channel)) return 'paid_social';\n    if (searchChannels.has(channel)) return 'paid_search';\n    return 'paid_other';\n  }\n  if (medium === 'social' || socialChannels.has(channel)) return 'organic_social';\n  if (medium === 'video' || videoChannels.has(channel)) return 'organic_video';\n  if (medium === 'ai' || aiChannels.has(channel)) return 'organic_ai';\n  if (medium === 'organic' || searchChannels.has(channel)) return 'organic_search';\n  if (EMAIL_MEDIUM.test(medium) || (EMAIL_MEDIUMS as readonly string[]).includes(channel))\n    return 'email';\n  if (medium === 'affiliate') return 'affiliate';\n  if (medium === 'referral') return 'referral';\n  return 'unassigned';\n}\n\n/**\n * Reads the tags a session arrived with (its `session_start` tags) as one touch. Run once, when\n * the session is written; the result is stored, and the views only read it.\n *\n * The rules, in order, the first that says something naming the channel: an explicit\n * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;\n * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that\n * rule implies: `(not set)` for a utm_source alone, `cpc` for a bare click id or ad landing page,\n * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`\n * for direct. An ad-only click id of the channel itself (`'ads'` in `CLICK_ID_CHANNELS`) or its ad\n * landing page makes it `cpc` when the medium was left out or puts the touch in an organic group:\n * the click was paid whatever the tag said — a Reddit ad tagged `utm_medium=social`, a ChatGPT ad\n * keeping the `utm_source=chatgpt.com` of its organic links. `campaign` is `utm_campaign`, else what a\n * product rule captured — even when the utm named the channel, so a tagged referral link keeps\n * its code. `priority` is the tier of the rule that named the channel (`TOUCH_PRIORITY`):\n * campaign touches, then the product's own as they declare, then the referrer — except that a\n * campaign rule whose touch lands in an organic group, referral (`utm_source=chatgpt.com`,\n * `utm_medium=organic`) or email ranks with a referrer: nobody paid for that click, and it should\n * not take the credit from an ad clicked earlier in the attribution window. When a product rule\n * matched too, the stronger of the two tiers holds.\n */\nexport function classifyTouch(tags: TrackTags, options: ClassifyOptions = {}): Touch {\n  const utm = utmChannel(tags);\n  const click = clickChannel(tags);\n  const landing = landingChannel(tags);\n  const product = productTouch(tags, options.rules ?? []);\n  const referred = referrer(tags, options.ownHosts ?? []);\n\n  const channel =\n    utm ?? click ?? landing ?? product?.channel ?? referred?.channel ?? DIRECT_CHANNEL;\n  const declaredMedium = text(tags, 'utm_medium')?.toLowerCase() ?? null;\n  const namedMedium =\n    declaredMedium ??\n    (utm\n      ? MEDIUM_NOT_SET\n      : click || landing\n        ? 'cpc'\n        : (product?.medium ?? referred?.medium ?? 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package/dist/attribution/classify.mjs

@@ -24,8 +24,9 @@ const socialChannels = channelsBy("social");
 const videoChannels = channelsBy("video");
 const aiChannels = channelsBy("ai");
 /**
-* A tag as text; absent when missing, empty, or the strings a broken template writes
-* (`undefined`, `null`, an unexpanded `{{macro}}` other than Meta's placement, read elsewhere).
+* A tag as text; absent when missing, empty, or the strings a broken template writes (`undefined`,
+* `null`). A macro the ad platform did not expand (`{{campaign_name}}`, `__CAMPAIGN_NAME__`) is
+* kept as written, so the misspelt template shows in the reports and gets fixed.
 */
 function text(tags, key) {
 	const value = tags[key];
@@ -35,8 +36,8 @@ function text(tags, key) {
 }
 /**
 * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click
-* ids — unlike GA4, where a `gclid` wins over the utm unless the property sets "manual tagging
-* overrides auto-tagging": a utm is written for this link by whoever placed it, while a click id
+* ids — unlike GA4, where a usable `gclid` always wins over the utm (Universal Analytics' "manual
+* tagging overrides auto-tagging" has no GA4 counterpart): a utm is written for this link by whoever placed it, while a click id
 * can be added by someone else — Meta puts `fbclid` on organic links too, and a shared or
 * forwarded ad link keeps the click id of the ad. When the two disagree, the utm is the one that
 * was right: an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.

package/dist/attribution/classify.mjs.map

@@ -1 +1 @@
-{"version":3,"file":"classify.mjs","names":[],"sources":["../../src/attribution/classify.ts"],"sourcesContent":["import type { TrackTags } from '../track/types';\nimport {\n  AD_LANDING_PAGE,\n  ANDROID_APP_HOSTS,\n  CLICK_ID_CHANNELS,\n  type ChannelGroup,\n  DIRECT_CHANNEL,\n  DISPLAY_MEDIUMS,\n  EMAIL_MEDIUM,\n  EMAIL_MEDIUMS,\n  MEDIUM_NOT_SET,\n  META_PLACEMENTS,\n  NO_MEDIUM,\n  PAID_MEDIUM,\n  REFERRERS_NOT_A_TOUCH,\n  REFERRER_SITES,\n  SOURCE_ALIASES,\n  TOUCH_PRIORITY,\n} from './vocabulary';\n\n/** What a session's tags say about how it arrived: the touch, as the session row stores it. */\nexport interface Touch {\n  /** The source, as GA calls it: a `Channel`, a `utm_source` outside the list, a referring host, or `(direct)`. */\n  channel: string;\n  /** How, as GA calls it: `utm_medium` as declared, else what the rule that named the channel implies; `(none)` for direct. */\n  medium: string;\n  /** GA4's default channel group of the two. */\n  channel_group: ChannelGroup;\n  /** `utm_campaign`, else what a product rule captured (a referral code); null when neither. */\n  campaign: string | null;\n  /** `TOUCH_PRIORITY` of the rule that named the channel; null for direct, which is no touch. */\n  priority: number | null;\n}\n\n/** What a product rule names, when it recognises the session; the channel group is derived. */\nexport type ProductTouch = Omit<Touch, 'channel_group'>;\n\n/**\n * A product's own rule: a landing page convention, a code in the URL. Tried after the campaign\n * rules (utm, click id, ad landing page) and before the referrer, so a link shared on Facebook\n * or WhatsApp is credited to what the product recognises, not to the site it was shared on.\n * Returns null when the session is not one of its.\n */\nexport type TouchRule = (tags: TrackTags) => ProductTouch | null;\n\nexport interface ClassifyOptions {\n  /**\n   * The product's own hosts, as patterns over the lower-cased referrer host: a session that\n   * starts from an internal link after the session timeout refers to them, which is navigation,\n   * not acquisition. The SDK adds the payment and sign-in providers (`REFERRERS_NOT_A_TOUCH`).\n   */\n  ownHosts?: readonly RegExp[];\n  /** The product's rules, in order; the first that names the session wins. */\n  rules?: readonly TouchRule[];\n}\n\nconst metaPlacements = new Set<string>(META_PLACEMENTS);\n/** The groups no one paid for: a campaign rule landing in one of them ranks with a referrer. */\nconst ORGANIC_GROUPS = new Set<ChannelGroup>([\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  'organic_ai',\n  'referral',\n]);\n/**\n * The groups a campaign rule ranks with a referrer in: the organic ones, and email. Email reaches\n * people we already know — often because an ad brought them — and its links (a welcome mail, a\n * trial reminder) come between that ad and the purchase, so it must not take the ad's credit.\n * With no ad in the window it still wins as the latest touch.\n */\nconst REFERRER_TIER_GROUPS = new Set<ChannelGroup>([...ORGANIC_GROUPS, 'email']);\nconst referrerHostOf = /^https?:\\/\\/([^/:?#]+)/i;\nconst androidAppOf = /^android-app:\\/\\/([^/?#]+)/i;\nconst channelsBy = (medium: string) =>\n  new Set<string>(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));\nconst searchChannels = channelsBy('organic');\nconst socialChannels = channelsBy('social');\nconst videoChannels = channelsBy('video');\nconst aiChannels = channelsBy('ai');\n\n/**\n * A tag as text; absent when missing, empty, or the strings a broken template writes\n * (`undefined`, `null`, an unexpanded `{{macro}}` other than Meta's placement, read elsewhere).\n */\nfunction text(tags: TrackTags, key: string): string | null {\n  const value = tags[key];\n  if (value === undefined || value === null) return null;\n  const s = String(value);\n  return s === '' || s === 'undefined' || s === 'null' ? null : s;\n}\n\n/**\n * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click\n * ids — unlike GA4, where a `gclid` wins over the utm unless the property sets \"manual tagging\n * overrides auto-tagging\": a utm is written for this link by whoever placed it, while a click id\n * can be added by someone else — Meta puts `fbclid` on organic links too, and a shared or\n * forwarded ad link keeps the click id of the ad. When the two disagree, the utm is the one that\n * was right: an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.\n * The one exception is an ad-only click id of the utm's own channel, see `classifyTouch`.\n */\nfunction utmChannel(tags: TrackTags): string | null {\n  // A source with the rest of the query glued on (`email&utm_medium=promo`, `toolify/`,\n  // `x?utm_source=x`): a link built by hand or double-encoded. Keep the source.\n  const source = text(tags, 'utm_source')?.toLowerCase().split(/[?&#]/)[0]?.replace(/\\/+$/, '');\n  if (!source) return null;\n  return (SOURCE_ALIASES as Record<string, string>)[source] ?? source;\n}\n\n/**\n * 2. A click id in this page's URL — the tags never fill one from the cookie an earlier click\n * left (that is `_gcl_aw`, `_fbc`, …). Only a value counts, not the key: clients before mid-2025\n * wrote `fbclid: null` (`URLSearchParams.get` of a missing parameter) into every page's tags, and\n * reading the key alone named those sessions Meta clicks — Google ad clicks among them, as `fbclid`\n * is listed first. A platform always puts a value on its click.\n */\nfunction clickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key]) => text(tags, key) !== null)?.[1] ?? null;\n}\n\n/** The channel of the first click id in the tags that its platform puts on ad clicks only. */\nfunction adClickChannel(tags: TrackTags): string | null {\n  return (\n    CLICK_ID_CHANNELS.find(([key, , on]) => on === 'ads' && text(tags, key) !== null)?.[1] ?? null\n  );\n}\n\n/** 3. A landing page reserved for one channel's ads. */\nfunction landingChannel(tags: TrackTags): string | null {\n  const location = text(tags, 'page_location');\n  return location ? (AD_LANDING_PAGE.exec(location)?.[1] ?? null) : null;\n}\n\n/** 4. The product's rules, in order. */\nfunction productTouch(tags: TrackTags, rules: readonly TouchRule[]): ProductTouch | null {\n  for (const rule of rules) {\n    const touch = rule(tags);\n    if (touch) return touch;\n  }\n  return null;\n}\n\n/**\n * 5. The referrer's host: a known search engine or social network folded to its channel, any\n * other site kept as its host, and null for no referrer or one that is no touch. An Android app's\n * referrer (`android-app://<package>`) is read as the site it stands for (`ANDROID_APP_HOSTS`).\n */\nfunction referrer(\n  tags: TrackTags,\n  ownHosts: readonly RegExp[]\n): { channel: string; medium: string } | null {\n  const url = text(tags, 'page_referrer');\n  const app = url ? androidAppOf.exec(url)?.[1]?.toLowerCase() : undefined;\n  const host = app\n    ? (ANDROID_APP_HOSTS[app] ?? app)\n    : url\n      ? referrerHostOf.exec(url)?.[1]?.toLowerCase()\n      : undefined;\n  if (!host) return null;\n  if (REFERRERS_NOT_A_TOUCH.some((pattern) => pattern.test(host))) return null;\n  if (ownHosts.some((pattern) => pattern.test(host))) return null;\n  const site = REFERRER_SITES.find(([, , pattern]) => pattern.test(host));\n  return site ? { channel: site[0], medium: site[1] } : { channel: host, medium: 'referral' };\n}\n\n/**\n * GA4's default channel group of a (channel, medium) pair, with GA4's rule that the source\n * decides too: `linkedin / (not set)` is Organic Social and `email / promo` is Email, because\n * GA4 matches its site lists on the source, not only the medium. Two additions to GA4: Meta's\n * placement names as a medium are a paid Meta click (see `META_PLACEMENTS`), and the AI\n * assistants have `organic_ai`. Checked in GA4's order — paid before organic, the organic groups before\n * email, referral last — so a pair that fits two rules lands where GA4 would put it.\n */\nexport function channelGroupOf(channel: string, medium: string): ChannelGroup {\n  if (channel === DIRECT_CHANNEL) return 'direct';\n  if ((DISPLAY_MEDIUMS as readonly string[]).includes(medium)) return 'display';\n  // A Meta placement as the medium is a Meta ad whatever the source was tagged as.\n  if (metaPlacements.has(medium)) return 'paid_social';\n  if (PAID_MEDIUM.test(medium)) {\n    if (socialChannels.has(channel) || videoChannels.has(channel)) return 'paid_social';\n    if (searchChannels.has(channel)) return 'paid_search';\n    return 'paid_other';\n  }\n  if (medium === 'social' || socialChannels.has(channel)) return 'organic_social';\n  if (medium === 'video' || videoChannels.has(channel)) return 'organic_video';\n  if (medium === 'ai' || aiChannels.has(channel)) return 'organic_ai';\n  if (medium === 'organic' || searchChannels.has(channel)) return 'organic_search';\n  if (EMAIL_MEDIUM.test(medium) || (EMAIL_MEDIUMS as readonly string[]).includes(channel))\n    return 'email';\n  if (medium === 'affiliate') return 'affiliate';\n  if (medium === 'referral') return 'referral';\n  return 'unassigned';\n}\n\n/**\n * Reads the tags a session arrived with (its `session_start` tags) as one touch. Run once, when\n * the session is written; the result is stored, and the views only read it.\n *\n * The rules, in order, the first that says something naming the channel: an explicit\n * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;\n * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that\n * rule implies: `(not set)` for a utm_source alone, `cpc` for a bare click id or ad landing page,\n * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`\n * for direct. An ad-only click id of the channel itself (`'ads'` in `CLICK_ID_CHANNELS`) or its ad\n * landing page makes it `cpc` when the medium was left out or puts the touch in an organic group:\n * the click was paid whatever the tag said — a Reddit ad tagged `utm_medium=social`, a ChatGPT ad\n * keeping the `utm_source=chatgpt.com` of its organic links. `campaign` is `utm_campaign`, else what a\n * product rule captured — even when the utm named the channel, so a tagged referral link keeps\n * its code. `priority` is the tier of the rule that named the channel (`TOUCH_PRIORITY`):\n * campaign touches, then the product's own as they declare, then the referrer — except that a\n * campaign rule whose touch lands in an organic group, referral (`utm_source=chatgpt.com`,\n * `utm_medium=organic`) or email ranks with a referrer: nobody paid for that click, and it should\n * not take the credit from an ad clicked earlier in the attribution window. When a product rule\n * matched too, the stronger of the two tiers holds.\n */\nexport function classifyTouch(tags: TrackTags, options: ClassifyOptions = {}): Touch {\n  const utm = utmChannel(tags);\n  const click = clickChannel(tags);\n  const landing = landingChannel(tags);\n  const product = productTouch(tags, options.rules ?? []);\n  const referred = referrer(tags, options.ownHosts ?? []);\n\n  const channel =\n    utm ?? click ?? landing ?? product?.channel ?? referred?.channel ?? DIRECT_CHANNEL;\n  const declaredMedium = text(tags, 'utm_medium')?.toLowerCase() ?? null;\n  const namedMedium =\n    declaredMedium ??\n    (utm\n      ? MEDIUM_NOT_SET\n      : click || landing\n        ? 'cpc'\n        : (product?.medium ?? referred?.medium ?? NO_MEDIUM));\n  // What proves a paid click on this channel: an ad-only click id of it, or its ad landing page.\n  // Another channel's says nothing about this one (an ad link copied and shared under a utm of\n  // its own), and `fbclid` is on organic Meta links too, so neither counts here.\n  const paid = adClickChannel(tags) === channel || landing === channel;\n  const medium =\n    paid &&\n    (namedMedium === MEDIUM_NOT_SET || ORGANIC_GROUPS.has(channelGroupOf(channel, namedMedium)))\n      ? 'cpc'\n      : namedMedium;\n  const channelGroup = channelGroupOf(channel, medium);\n  const campaign = text(tags, 'utm_campaign') ?? product?.campaign ?? null;\n  const campaignTier =\n    utm || click || landing\n      ? REFERRER_TIER_GROUPS.has(channelGroup)\n        ? 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+{"version":3,"file":"classify.mjs","names":[],"sources":["../../src/attribution/classify.ts"],"sourcesContent":["import type { TrackTags } from '../track/types';\nimport {\n  AD_LANDING_PAGE,\n  ANDROID_APP_HOSTS,\n  CLICK_ID_CHANNELS,\n  type ChannelGroup,\n  DIRECT_CHANNEL,\n  DISPLAY_MEDIUMS,\n  EMAIL_MEDIUM,\n  EMAIL_MEDIUMS,\n  MEDIUM_NOT_SET,\n  META_PLACEMENTS,\n  NO_MEDIUM,\n  PAID_MEDIUM,\n  REFERRERS_NOT_A_TOUCH,\n  REFERRER_SITES,\n  SOURCE_ALIASES,\n  TOUCH_PRIORITY,\n} from './vocabulary';\n\n/** What a session's tags say about how it arrived: the touch, as the session row stores it. */\nexport interface Touch {\n  /** The source, as GA calls it: a `Channel`, a `utm_source` outside the list, a referring host, or `(direct)`. */\n  channel: string;\n  /** How, as GA calls it: `utm_medium` as declared, else what the rule that named the channel implies; `(none)` for direct. */\n  medium: string;\n  /** GA4's default channel group of the two. */\n  channel_group: ChannelGroup;\n  /** `utm_campaign`, else what a product rule captured (a referral code); null when neither. */\n  campaign: string | null;\n  /** `TOUCH_PRIORITY` of the rule that named the channel; null for direct, which is no touch. */\n  priority: number | null;\n}\n\n/** What a product rule names, when it recognises the session; the channel group is derived. */\nexport type ProductTouch = Omit<Touch, 'channel_group'>;\n\n/**\n * A product's own rule: a landing page convention, a code in the URL. Tried after the campaign\n * rules (utm, click id, ad landing page) and before the referrer, so a link shared on Facebook\n * or WhatsApp is credited to what the product recognises, not to the site it was shared on.\n * Returns null when the session is not one of its.\n */\nexport type TouchRule = (tags: TrackTags) => ProductTouch | null;\n\nexport interface ClassifyOptions {\n  /**\n   * The product's own hosts, as patterns over the lower-cased referrer host: a session that\n   * starts from an internal link after the session timeout refers to them, which is navigation,\n   * not acquisition. The SDK adds the payment and sign-in providers (`REFERRERS_NOT_A_TOUCH`).\n   */\n  ownHosts?: readonly RegExp[];\n  /** The product's rules, in order; the first that names the session wins. */\n  rules?: readonly TouchRule[];\n}\n\nconst metaPlacements = new Set<string>(META_PLACEMENTS);\n/** The groups no one paid for: a campaign rule landing in one of them ranks with a referrer. */\nconst ORGANIC_GROUPS = new Set<ChannelGroup>([\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  'organic_ai',\n  'referral',\n]);\n/**\n * The groups a campaign rule ranks with a referrer in: the organic ones, and email. Email reaches\n * people we already know — often because an ad brought them — and its links (a welcome mail, a\n * trial reminder) come between that ad and the purchase, so it must not take the ad's credit.\n * With no ad in the window it still wins as the latest touch.\n */\nconst REFERRER_TIER_GROUPS = new Set<ChannelGroup>([...ORGANIC_GROUPS, 'email']);\nconst referrerHostOf = /^https?:\\/\\/([^/:?#]+)/i;\nconst androidAppOf = /^android-app:\\/\\/([^/?#]+)/i;\nconst channelsBy = (medium: string) =>\n  new Set<string>(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));\nconst searchChannels = channelsBy('organic');\nconst socialChannels = channelsBy('social');\nconst videoChannels = channelsBy('video');\nconst aiChannels = channelsBy('ai');\n\n/**\n * A tag as text; absent when missing, empty, or the strings a broken template writes (`undefined`,\n * `null`). A macro the ad platform did not expand (`{{campaign_name}}`, `__CAMPAIGN_NAME__`) is\n * kept as written, so the misspelt template shows in the reports and gets fixed.\n */\nfunction text(tags: TrackTags, key: string): string | null {\n  const value = tags[key];\n  if (value === undefined || value === null) return null;\n  const s = String(value);\n  return s === '' || s === 'undefined' || s === 'null' ? null : s;\n}\n\n/**\n * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click\n * ids — unlike GA4, where a usable `gclid` always wins over the utm (Universal Analytics' \"manual\n * tagging overrides auto-tagging\" has no GA4 counterpart): a utm is written for this link by whoever placed it, while a click id\n * can be added by someone else — Meta puts `fbclid` on organic links too, and a shared or\n * forwarded ad link keeps the click id of the ad. When the two disagree, the utm is the one that\n * was right: an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.\n * The one exception is an ad-only click id of the utm's own channel, see `classifyTouch`.\n */\nfunction utmChannel(tags: TrackTags): string | null {\n  // A source with the rest of the query glued on (`email&utm_medium=promo`, `toolify/`,\n  // `x?utm_source=x`): a link built by hand or double-encoded. Keep the source.\n  const source = text(tags, 'utm_source')?.toLowerCase().split(/[?&#]/)[0]?.replace(/\\/+$/, '');\n  if (!source) return null;\n  return (SOURCE_ALIASES as Record<string, string>)[source] ?? source;\n}\n\n/**\n * 2. A click id in this page's URL — the tags never fill one from the cookie an earlier click\n * left (that is `_gcl_aw`, `_fbc`, …). Only a value counts, not the key: clients before mid-2025\n * wrote `fbclid: null` (`URLSearchParams.get` of a missing parameter) into every page's tags, and\n * reading the key alone named those sessions Meta clicks — Google ad clicks among them, as `fbclid`\n * is listed first. A platform always puts a value on its click.\n */\nfunction clickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key]) => text(tags, key) !== null)?.[1] ?? null;\n}\n\n/** The channel of the first click id in the tags that its platform puts on ad clicks only. */\nfunction adClickChannel(tags: TrackTags): string | null {\n  return (\n    CLICK_ID_CHANNELS.find(([key, , on]) => on === 'ads' && text(tags, key) !== null)?.[1] ?? null\n  );\n}\n\n/** 3. A landing page reserved for one channel's ads. */\nfunction landingChannel(tags: TrackTags): string | null {\n  const location = text(tags, 'page_location');\n  return location ? (AD_LANDING_PAGE.exec(location)?.[1] ?? null) : null;\n}\n\n/** 4. The product's rules, in order. */\nfunction productTouch(tags: TrackTags, rules: readonly TouchRule[]): ProductTouch | null {\n  for (const rule of rules) {\n    const touch = rule(tags);\n    if (touch) return touch;\n  }\n  return null;\n}\n\n/**\n * 5. The referrer's host: a known search engine or social network folded to its channel, any\n * other site kept as its host, and null for no referrer or one that is no touch. An Android app's\n * referrer (`android-app://<package>`) is read as the site it stands for (`ANDROID_APP_HOSTS`).\n */\nfunction referrer(\n  tags: TrackTags,\n  ownHosts: readonly RegExp[]\n): { channel: string; medium: string } | null {\n  const url = text(tags, 'page_referrer');\n  const app = url ? androidAppOf.exec(url)?.[1]?.toLowerCase() : undefined;\n  const host = app\n    ? (ANDROID_APP_HOSTS[app] ?? app)\n    : url\n      ? referrerHostOf.exec(url)?.[1]?.toLowerCase()\n      : undefined;\n  if (!host) return null;\n  if (REFERRERS_NOT_A_TOUCH.some((pattern) => pattern.test(host))) return null;\n  if (ownHosts.some((pattern) => pattern.test(host))) return null;\n  const site = REFERRER_SITES.find(([, , pattern]) => pattern.test(host));\n  return site ? { channel: site[0], medium: site[1] } : { channel: host, medium: 'referral' };\n}\n\n/**\n * GA4's default channel group of a (channel, medium) pair, with GA4's rule that the source\n * decides too: `linkedin / (not set)` is Organic Social and `email / promo` is Email, because\n * GA4 matches its site lists on the source, not only the medium. Two additions to GA4: Meta's\n * placement names as a medium are a paid Meta click (see `META_PLACEMENTS`), and the AI\n * assistants have `organic_ai`. Checked in GA4's order — paid before organic, the organic groups before\n * email, referral last — so a pair that fits two rules lands where GA4 would put it.\n */\nexport function channelGroupOf(channel: string, medium: string): ChannelGroup {\n  if (channel === DIRECT_CHANNEL) return 'direct';\n  if ((DISPLAY_MEDIUMS as readonly string[]).includes(medium)) return 'display';\n  // A Meta placement as the medium is a Meta ad whatever the source was tagged as.\n  if (metaPlacements.has(medium)) return 'paid_social';\n  if (PAID_MEDIUM.test(medium)) {\n    if (socialChannels.has(channel) || videoChannels.has(channel)) return 'paid_social';\n    if (searchChannels.has(channel)) return 'paid_search';\n    return 'paid_other';\n  }\n  if (medium === 'social' || socialChannels.has(channel)) return 'organic_social';\n  if (medium === 'video' || videoChannels.has(channel)) return 'organic_video';\n  if (medium === 'ai' || aiChannels.has(channel)) return 'organic_ai';\n  if (medium === 'organic' || searchChannels.has(channel)) return 'organic_search';\n  if (EMAIL_MEDIUM.test(medium) || (EMAIL_MEDIUMS as readonly string[]).includes(channel))\n    return 'email';\n  if (medium === 'affiliate') return 'affiliate';\n  if (medium === 'referral') return 'referral';\n  return 'unassigned';\n}\n\n/**\n * Reads the tags a session arrived with (its `session_start` tags) as one touch. Run once, when\n * the session is written; the result is stored, and the views only read it.\n *\n * The rules, in order, the first that says something naming the channel: an explicit\n * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;\n * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that\n * rule implies: `(not set)` for a utm_source alone, `cpc` for a bare click id or ad landing page,\n * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`\n * for direct. An ad-only click id of the channel itself (`'ads'` in `CLICK_ID_CHANNELS`) or its ad\n * landing page makes it `cpc` when the medium was left out or puts the touch in an organic group:\n * the click was paid whatever the tag said — a Reddit ad tagged `utm_medium=social`, a ChatGPT ad\n * keeping the `utm_source=chatgpt.com` of its organic links. `campaign` is `utm_campaign`, else what a\n * product rule captured — even when the utm named the channel, so a tagged referral link keeps\n * its code. `priority` is the tier of the rule that named the channel (`TOUCH_PRIORITY`):\n * campaign touches, then the product's own as they declare, then the referrer — except that a\n * campaign rule whose touch lands in an organic group, referral (`utm_source=chatgpt.com`,\n * `utm_medium=organic`) or email ranks with a referrer: nobody paid for that click, and it should\n * not take the credit from an ad clicked earlier in the attribution window. When a product rule\n * matched too, the stronger of the two tiers holds.\n */\nexport function classifyTouch(tags: TrackTags, options: ClassifyOptions = {}): Touch {\n  const utm = utmChannel(tags);\n  const click = clickChannel(tags);\n  const landing = landingChannel(tags);\n  const product = productTouch(tags, options.rules ?? []);\n  const referred = referrer(tags, options.ownHosts ?? []);\n\n  const channel =\n    utm ?? click ?? landing ?? product?.channel ?? referred?.channel ?? DIRECT_CHANNEL;\n  const declaredMedium = text(tags, 'utm_medium')?.toLowerCase() ?? null;\n  const namedMedium =\n    declaredMedium ??\n    (utm\n      ? MEDIUM_NOT_SET\n      : click || landing\n        ? 'cpc'\n        : (product?.medium ?? referred?.medium ?? NO_MEDIUM));\n  // What proves a paid click on this channel: an ad-only click id of it, or its ad landing page.\n  // Another channel's says nothing about this one (an ad link copied and shared under a utm of\n  // its own), and `fbclid` is on organic Meta links too, so neither counts here.\n  const paid = adClickChannel(tags) === channel || landing === channel;\n  const medium =\n    paid &&\n    (namedMedium === MEDIUM_NOT_SET || ORGANIC_GROUPS.has(channelGroupOf(channel, namedMedium)))\n      ? 'cpc'\n      : namedMedium;\n  const channelGroup = channelGroupOf(channel, medium);\n  const campaign = text(tags, 'utm_campaign') ?? product?.campaign ?? null;\n  const campaignTier =\n    utm || click || landing\n      ? REFERRER_TIER_GROUPS.has(channelGroup)\n        ? TOUCH_PRIORITY.referrer\n        : TOUCH_PRIORITY.campaign\n      : null;\n  // The stronger of the campaign rule's tier and the product rule's own: a referral link shared\n  // under `utm_source=whatsapp` is named by the utm, and still ranks as the programme declares.\n  const ranked = [campaignTier, product?.priority ?? null].filter((tier) => tier !== null);\n  const priority =\n    ranked.length > 0 ? Math.min(...ranked) : referred ? 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package/dist/attribution/vocabulary.cjs

@@ -436,11 +436,19 @@ const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;
 * at all — so a medium in this list is a paid Meta click whatever the source says (a template with
 * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so
 * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it
-* is spelled … which means a placement Meta adds later shows up as unassigned until it is added
-* here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,
-* `facebook_notification`, `an`), and the literal macro for a template that did not expand it.
+* is spelled … which means a placement Meta adds later shows up as organic social (or unassigned,
+* under a source that is no social site) until it is added here. Meta's documented values plus the
+* ones seen in the wild (`facebook_mobile_reels`, `facebook_notification`, `an`), and the literal
+* macro for a template that did not expand it.
+*
+* Accepted for the ads already running with that template; new ads should rather send
+* `utm_medium=cpc` and the placement in a `placement` parameter of its own (collected as the
+* `placement` tag): GA4 matches its paid rule on the medium alone, and files a placement medium
+* under Organic Social.
 */
 const META_PLACEMENTS = [
+	"facebook_feed",
+	"facebook_instream",
 	"facebook_desktop_feed",
 	"facebook_mobile_feed",
 	"facebook_mobile_reels",
@@ -473,6 +481,7 @@ const META_PLACEMENTS = [
 	"messenger_stories",
 	"messenger_sponsored_messages",
 	"threads_feed",
+	"threads_stream",
 	"whatsapp_status",
 	"audience_network_classic",
 	"audience_network_rewarded_video",

package/dist/attribution/vocabulary.cjs.map

@@ -1 +1 @@
-{"version":3,"file":"vocabulary.cjs","names":[],"sources":["../../src/attribution/vocabulary.ts"],"sourcesContent":["import type { AdvertisingInfo } from '../track/types';\n\n/**\n * The vocabulary attribution is built from, shared by every product's `session` table and by the\n * dashboards that read it. Data for `classifyTouch` (./classify), which turns it into a channel;\n * a product's dashboards read the same names back. What stays with the product is its own hostnames\n * (referrer exclusions) and its landing-page conventions.\n */\n\n/** A session that arrived through nothing we can name. GA's spelling, so dashboards read as GA. */\nexport const DIRECT_CHANNEL = '(direct)';\n/** The medium of a direct session. */\nexport const NO_MEDIUM = '(none)';\n/** The medium of a tagged link that named a source but no medium. */\nexport const MEDIUM_NOT_SET = '(not set)';\n\n/** The channels the rules below can name. A `utm_source` outside this list is its own channel. */\nexport const CHANNELS = [\n  'meta',\n  'google',\n  'dv360',\n  'microsoft',\n  'tiktok',\n  'reddit',\n  'linkedin',\n  'snapchat',\n  'x',\n  'kakao',\n  'yandex',\n  'yahoo',\n  'duckduckgo',\n  'baidu',\n  'ecosia',\n  'naver',\n  'brave',\n  'pinterest',\n  'youtube',\n  'telegram',\n  /** Gmail's web and Android app: a link in a mail that carried no utm. */\n  'gmail',\n  /** AI assistants that send people to sites: ChatGPT tags its links `utm_source=chatgpt.com`, the\n   * others show as a referrer. Their own channel group, `organic_ai`, since GA4's default groups\n   * would file them under Referral / Unassigned and the question \"how much does AI bring\" comes up. */\n  'chatgpt',\n  'perplexity',\n  'gemini',\n  'claude',\n  'copilot',\n  'grok',\n  /** and the Chinese ones — DeepSeek, 豆包, Kimi, 通义, 腾讯元宝, 文心一言, 智谱清言 */\n  'deepseek',\n  'doubao',\n  'kimi',\n  'qwen',\n  'yuanbao',\n  'ernie',\n  'zhipu',\n  /** the product's own referral programme: the session came through a member's link or code.\n   * How a product recognises one (a `/refer/<code>` path, a code at sign-up) is its own rule. Not\n   * `referral`: that word is the channel group of any outside site, and a channel of the same name\n   * would be impossible to tell apart in queries. */\n  'referral_program',\n] as const;\n\nexport type Channel = (typeof CHANNELS)[number];\n\n/** GA4's default channel groups, as identifiers; a dashboard maps them to display names. */\nexport const CHANNEL_GROUPS = [\n  'direct',\n  'paid_search',\n  'paid_social',\n  'paid_other',\n  'display',\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  /** not in GA4's default grouping: sessions an AI assistant sent, by referrer or by ChatGPT's utm */\n  'organic_ai',\n  'referral',\n  'email',\n  'affiliate',\n  'unassigned',\n] as const;\n\nexport type ChannelGroup = (typeof CHANNEL_GROUPS)[number];\n\n/** `utm_source` spellings that mean the same channel: Meta's `{{site_source_name}}` values and the usual synonyms. */\nexport const SOURCE_ALIASES = {\n  fb: 'meta',\n  ig: 'meta',\n  an: 'meta',\n  msg: 'meta',\n  th: 'meta',\n  facebook: 'meta',\n  instagram: 'meta',\n  bing: 'microsoft',\n  twitter: 'x',\n  'google ads': 'google',\n  googleads: 'google',\n  adwords: 'google',\n  'chatgpt.com': 'chatgpt',\n  'chat.openai.com': 'chatgpt',\n  openai: 'chatgpt',\n  'perplexity.ai': 'perplexity',\n  'claude.ai': 'claude',\n  'copilot.com': 'copilot',\n  'deepseek.com': 'deepseek',\n  'doubao.com': 'doubao',\n  'kimi.com': 'kimi',\n} as const satisfies Record<string, Channel>;\n\n/**\n * Which click id belongs to which channel, in priority order, and whether the platform puts it on\n * its ad clicks only (`'ads'`) or on other links as well (`'any'`). Every key is a field this SDK\n * collects (`AdvertisingInfo`).\n *\n * The third column decides whether the id can say a click was paid when a `utm_source` names the\n * channel but no `utm_medium` says how (a Reddit ad tagged `utm_source=reddit` and nothing more).\n * `fbclid` is `'any'`: Meta decorates every outbound link with it, organic posts, profile links\n * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never\n * decorate an organic link.\n *\n * Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every\n * underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so\n * counting it named every later visit — typed in, from search, from an email — a new ad click.\n */\nexport const CLICK_ID_CHANNELS = [\n  ['fbclid', 'meta', 'any'],\n  ['gclid', 'google', 'ads'],\n  ['gbraid', 'google', 'ads'],\n  ['wbraid', 'google', 'ads'],\n  ['gad_source', 'google', 'ads'],\n  ['gad_campaignid', 'google', 'ads'],\n  ['dclid', 'dv360', 'ads'],\n  ['msclkid', 'microsoft', 'ads'],\n  ['ttclid', 'tiktok', 'ads'],\n  ['rdt_cid', 'reddit', 'ads'],\n  ['li_fat_id', 'linkedin', 'ads'],\n  ['ScCid', 'snapchat', 'ads'],\n  ['twclid', 'x', 'any'],\n  ['ko_click_id', 'kakao', 'any'],\n  ['yclid', 'yandex', 'ads'],\n  ['oppref', 'chatgpt', 'ads'],\n  ['epik', 'pinterest', 'ads'],\n] as const satisfies readonly (readonly [keyof AdvertisingInfo, Channel, 'ads' | 'any'])[];\n\n/**\n * A landing page reserved for one channel's ads, for ads that lost their parameters:\n * `/lp/<channel>`, with or without host, query and hash; the capture is the channel. A product\n * that names its landing pages differently replaces this.\n */\nexport const AD_LANDING_PAGE = /^(?:https?:\\/\\/[^/]+)?\\/lp\\/([a-z]+)(?:[/?#]|$)/;\n\nexport type ReferrerMedium = 'organic' | 'social' | 'video' | 'ai' | 'email';\n\n/**\n * Referrer hosts that name a channel, as regular expressions over the lower-cased host,\n * with the medium GA4 gives that kind of site. Anything else that refers is `referral`, kept as\n * its host. A country TLD is one or two labels (`google.com`, `google.co.uk`, `google.com.hk`),\n * never an open tail, so `google.com.evil.io` is not Google. In match order: the AI assistants\n * first, because `gemini.google.com`, `copilot.microsoft.com` and `yiyan.baidu.com` would\n * otherwise be Google, Microsoft and Baidu search.\n */\nexport const REFERRER_SITES = [\n  ['chatgpt', 'ai', /(^|\\.)(chatgpt\\.com|chat\\.openai\\.com)$/],\n  ['perplexity', 'ai', /(^|\\.)perplexity\\.ai$/],\n  ['gemini', 'ai', /^gemini\\.google\\.com$/],\n  ['claude', 'ai', /(^|\\.)claude\\.ai$/],\n  ['copilot', 'ai', /^copilot\\.microsoft\\.com$|(^|\\.)copilot\\.com$/],\n  ['grok', 'ai', /(^|\\.)(grok\\.com|x\\.ai)$/],\n  ['deepseek', 'ai', /(^|\\.)deepseek\\.com$/],\n  ['doubao', 'ai', /(^|\\.)doubao\\.com$/],\n  ['kimi', 'ai', /(^|\\.)(kimi\\.com|kimi\\.moonshot\\.cn|moonshot\\.cn)$/],\n  ['qwen', 'ai', /^tongyi\\.aliyun\\.com$|(^|\\.)(tongyi\\.com|qianwen\\.com|qwen\\.ai)$/],\n  ['yuanbao', 'ai', /^yuanbao\\.tencent\\.com$/],\n  ['ernie', 'ai', /^yiyan\\.baidu\\.com$|(^|\\.)ernie\\.baidu\\.com$/],\n  ['zhipu', 'ai', /(^|\\.)(chatglm\\.cn|zhipuai\\.cn|bigmodel\\.cn)$/],\n  // Before google, whose pattern it would match.\n  ['gmail', 'email', /^mail\\.google\\.com$/],\n  ['google', 'organic', /(^|\\.)google\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['microsoft', 'organic', /(^|\\.)bing\\.com$/],\n  ['yahoo', 'organic', /(^|\\.)yahoo\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['duckduckgo', 'organic', /(^|\\.)duckduckgo\\.com$/],\n  ['baidu', 'organic', /(^|\\.)baidu\\.com$/],\n  ['yandex', 'organic', /(^|\\.)yandex\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['ecosia', 'organic', /(^|\\.)ecosia\\.org$/],\n  ['naver', 'organic', /(^|\\.)naver\\.com$/],\n  ['brave', 'organic', /^search\\.brave\\.com$/],\n  ['meta', 'social', /(^|\\.)(facebook\\.com|instagram\\.com|fb\\.com|threads\\.net)$/],\n  ['x', 'social', /(^|\\.)(twitter\\.com|x\\.com|t\\.co)$/],\n  ['linkedin', 'social', /(^|\\.)(linkedin\\.com|lnkd\\.in)$/],\n  ['reddit', 'social', /(^|\\.)reddit\\.com$/],\n  ['tiktok', 'social', /(^|\\.)tiktok\\.com$/],\n  ['pinterest', 'social', /(^|\\.)pinterest\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['snapchat', 'social', /(^|\\.)snapchat\\.com$/],\n  ['telegram', 'social', /^(t\\.me|telegram\\.me|(web\\.)?telegram\\.org)$/],\n  ['youtube', 'video', /(^|\\.)(youtube\\.com|youtu\\.be)$/],\n] as const satisfies readonly (readonly [Channel, ReferrerMedium, RegExp])[];\n\n/**\n * The site an Android app's referrer stands for. A link opened from an app on Android arrives with\n * `android-app://<package>/` as its referrer rather than the site's URL; the apps below are read as\n * their sites, so the Google app is a Google search and the LinkedIn app is LinkedIn. A package\n * not listed is kept as the referring host, as GA4 shows it; Meta's apps send their mobile host\n * (`android-app://m.facebook.com`), which needs no entry.\n */\nexport const ANDROID_APP_HOSTS: Readonly<Record<string, string>> = {\n  'com.google.android.googlequicksearchbox': 'www.google.com',\n  'com.google.android.gm': 'mail.google.com',\n  'com.google.android.youtube': 'www.youtube.com',\n  'com.facebook.katana': 'www.facebook.com',\n  'com.instagram.android': 'www.instagram.com',\n  'com.linkedin.android': 'www.linkedin.com',\n  'com.reddit.frontpage': 'www.reddit.com',\n  'com.twitter.android': 'x.com',\n  'com.zhiliaoapp.musically': 'www.tiktok.com',\n  'com.ss.android.ugc.trill': 'www.tiktok.com',\n  'com.pinterest': 'www.pinterest.com',\n  'com.snapchat.android': 'www.snapchat.com',\n  'org.telegram.messenger': 't.me',\n};\n\n/**\n * Referrer hosts that are navigation, not acquisition, when a session happens to start on the way\n * back from them: the local dev host; the payment providers a visitor is bounced through; the\n * sign-in providers whose login lives on a host of its own (Google, Apple, Microsoft, WeChat,\n * Kakao, LINE, Naver, Yahoo, Twitch, X's OAuth 1.0a endpoint); and the hosted auth services a\n * product may sit behind (Auth0, Okta, Supabase, Firebase, Clerk). A product appends its own\n * hostnames — a session that starts from an internal link after the session timeout refers to\n * them. Matched before `REFERRER_SITES`, so `nid.naver.com` and `login.yahoo.com` are not read as\n * a search. Providers whose login shares the host with their content — Facebook, X's OAuth 2.0,\n * LinkedIn, GitHub, Discord — cannot be told apart by host (referrer policies strip the path) and\n * are left as the referrers they usually are. Regular expressions over the lower-cased host.\n */\nexport const REFERRERS_NOT_A_TOUCH = [\n  /^localhost(:|$)/,\n  // payment\n  /(^|\\.)stripe\\.com$/,\n  /^pay\\.google\\.com$/,\n  /(^|\\.)paypal\\.com$/,\n  /(^|\\.)alipay\\.com$/,\n  /(^|\\.)paddle\\.com$/,\n  /(^|\\.)lemonsqueezy\\.com$/,\n  // app stores\n  /^apps\\.apple\\.com$/,\n  /^play\\.google\\.com$/,\n  // sign-in providers with a login host of their own\n  /^accounts\\.google\\.com$/,\n  /^appleid\\.apple\\.com$/,\n  /^login\\.(microsoftonline|live)\\.com$/,\n  /^open\\.weixin\\.qq\\.com$/,\n  /^(kauth|accounts)\\.kakao\\.com$/,\n  /^access\\.line\\.me$/,\n  /^nid\\.naver\\.com$/,\n  /^login\\.yahoo\\.com$/,\n  /^id\\.twitch\\.tv$/,\n  /^api\\.twitter\\.com$/,\n  // hosted auth services\n  /(^|\\.)auth0\\.com$/,\n  /(^|\\.)okta\\.com$/,\n  /(^|\\.)supabase\\.co$/,\n  /(^|\\.)firebaseapp\\.com$/,\n  /(^|\\.)clerk\\.accounts\\.dev$/,\n] as const;\n\n/** GA4's paid mediums — cpc, cpm, ppc, retargeting, paid_social, … — plus Performance Max. */\nexport const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;\n/**\n * Meta's `{{placement}}` values, lower-cased, which an ad URL template of `utm_medium={{placement}}`\n * puts in the medium. Only an ad carries one — an organic post arrives as a referrer, with no utm\n * at all — so a medium in this list is a paid Meta click whatever the source says (a template with\n * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so\n * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it\n * is spelled … which means a placement Meta adds later shows up as unassigned until it is added\n * here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,\n * `facebook_notification`, `an`), and the literal macro for a template that did not expand it.\n */\nexport const META_PLACEMENTS = [\n  'facebook_desktop_feed',\n  'facebook_mobile_feed',\n  'facebook_mobile_reels',\n  'facebook_reels',\n  'facebook_reels_overlay',\n  'facebook_right_column',\n  'facebook_marketplace',\n  'facebook_video_feeds',\n  'facebook_stories',\n  'facebook_search',\n  'facebook_instream_video',\n  'facebook_instant_article',\n  'facebook_groups_feed',\n  'facebook_profile_feed',\n  'facebook_notification',\n  'facebook_notifications',\n  'facebook_business_explore',\n  'instagram_feed',\n  'instagram_stories',\n  'instagram_reels',\n  'instagram_reels_overlay',\n  'instagram_explore',\n  'instagram_explore_home',\n  'instagram_search',\n  'instagram_shop',\n  'instagram_profile_feed',\n  'instagram_profile_reels',\n  'instagram_igtv',\n  'messenger_inbox',\n  'messenger_stories',\n  'messenger_sponsored_messages',\n  'threads_feed',\n  'whatsapp_status',\n  'audience_network_classic',\n  'audience_network_rewarded_video',\n  'audience_network_native_banner_and_interstitial',\n  'an',\n  'others',\n  /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a\n   * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */\n  '{{placement}}',\n] as const;\nexport const DISPLAY_MEDIUMS = ['display', 'banner', 'expandable', 'interstitial'] as const;\n/** GA4's email spellings, as a source or a medium. */\nexport const EMAIL_MEDIUMS = ['email', 'e-mail', 'e_mail', 'e mail'] as const;\n/** A medium that says email or newsletter anywhere in it: `outbound email`, `cold_email`, `newsletter`, and GA4's four. */\nexport const EMAIL_MEDIUM = /(^|[^a-z])(e[-_ ]?mail|newsletter)([^a-z]|$)/;\n\n/** Where a touch came from: a tracked session, or a report by the user or staff. */\nexport const TOUCH_SOURCES = ['tracked', 'reported'] as const;\nexport type TouchSource = (typeof TOUCH_SOURCES)[number];\n\n/**\n * How a reported touch was learned:\n * - survey: the user answered \"how did you hear about us\" (onboarding, checkout)\n * - promo_code: the user redeemed a code that belongs to a channel\n * - phone: a call came in on a channel's dedicated number, marked by staff or the phone system\n * - manual: staff recorded what a customer told them\n */\nexport const REPORTED_TOUCH_KINDS = ['survey', 'promo_code', 'phone', 'manual'] as const;\nexport type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];\n\n/**\n * How much a touch is worth against another when attribution has to choose between sessions;\n * lower wins, and the latest wins among equals. Stored on the session when it is classified, so\n * renumbering means reclassifying.\n *\n * This ranks touches against each other. Within one session the rules that name its channel have\n * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —\n * and the first that says something wins; the session's priority is then the tier of that rule\n * (a campaign rule whose touch is organic by its own tag ranking as a referrer, see `classifyTouch`).\n * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the\n * later one is credited, while one session carrying both is named by its utm.\n */\nexport const TOUCH_PRIORITY = {\n  /**\n   * utm, click id, ad landing page: someone tagged that link (in that order within a session) —\n   * unless the tag itself calls the touch organic, a referral or email, which then ranks as `referrer`\n   */\n  campaign: 1,\n  /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */\n  verified: 1,\n  /** the browser said where the visitor came from; nobody chose it */\n  referrer: 2,\n  /** a reported touch that is the user's claim: a survey answer, a code that may have been shared */\n  claimed: 3,\n} as const satisfies Record<string, number>;\n\n/** Which reported kinds are staff facts and which are the user's claims. */\nexport const REPORTED_TOUCH_PRIORITY = {\n  phone: TOUCH_PRIORITY.verified,\n  manual: TOUCH_PRIORITY.verified,\n  survey: TOUCH_PRIORITY.claimed,\n  promo_code: TOUCH_PRIORITY.claimed,\n} as const satisfies Record<ReportedTouchKind, number>;\n"],"mappings":";;;;;;;;;AAUA,MAAa,iBAAiB;;AAE9B,MAAa,YAAY;;AAEzB,MAAa,iBAAiB;;AAG9B,MAAa,WAAW;CACtB;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CAIA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CAKA;AACF;;AAKA,MAAa,iBAAiB;CAC5B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAKA,MAAa,iBAAiB;CAC5B,IAAI;CACJ,IAAI;CACJ,IAAI;CACJ,KAAK;CACL,IAAI;CACJ,UAAU;CACV,WAAW;CACX,MAAM;CACN,SAAS;CACT,cAAc;CACd,WAAW;CACX,SAAS;CACT,eAAe;CACf,mBAAmB;CACnB,QAAQ;CACR,iBAAiB;CACjB,aAAa;CACb,eAAe;CACf,gBAAgB;CAChB,cAAc;CACd,YAAY;AACd;;;;;;;;;;;;;;;;AAiBA,MAAa,oBAAoB;CAC/B;EAAC;EAAU;EAAQ;CAAK;CACxB;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAc;EAAU;CAAK;CAC9B;EAAC;EAAkB;EAAU;CAAK;CAClC;EAAC;EAAS;EAAS;CAAK;CACxB;EAAC;EAAW;EAAa;CAAK;CAC9B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAW;EAAU;CAAK;CAC3B;EAAC;EAAa;EAAY;CAAK;CAC/B;EAAC;EAAS;EAAY;CAAK;CAC3B;EAAC;EAAU;EAAK;CAAK;CACrB;EAAC;EAAe;EAAS;CAAK;CAC9B;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAW;CAAK;CAC3B;EAAC;EAAQ;EAAa;CAAK;AAC7B;;;;;;AAOA,MAAa,kBAAkB;;;;;;;;;AAY/B,MAAa,iBAAiB;CAC5B;EAAC;EAAW;EAAM;CAAyC;CAC3D;EAAC;EAAc;EAAM;CAAuB;CAC5C;EAAC;EAAU;EAAM;CAAuB;CACxC;EAAC;EAAU;EAAM;CAAmB;CACpC;EAAC;EAAW;EAAM;CAA+C;CACjE;EAAC;EAAQ;EAAM;CAA0B;CACzC;EAAC;EAAY;EAAM;CAAsB;CACzC;EAAC;EAAU;EAAM;CAAoB;CACrC;EAAC;EAAQ;EAAM;CAAoD;CACnE;EAAC;EAAQ;EAAM;CAAkE;CACjF;EAAC;EAAW;EAAM;CAAyB;CAC3C;EAAC;EAAS;EAAM;CAA8C;CAC9D;EAAC;EAAS;EAAM;CAA+C;CAE/D;EAAC;EAAS;EAAS;CAAqB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAa;EAAW;CAAkB;CAC3C;EAAC;EAAS;EAAW;CAAwC;CAC7D;EAAC;EAAc;EAAW;CAAwB;CAClD;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAU;EAAW;CAAoB;CAC1C;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAS;EAAW;CAAsB;CAC3C;EAAC;EAAQ;EAAU;CAA4D;CAC/E;EAAC;EAAK;EAAU;CAAoC;CACpD;EAAC;EAAY;EAAU;CAAiC;CACxD;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAa;EAAU;CAA4C;CACpE;EAAC;EAAY;EAAU;CAAsB;CAC7C;EAAC;EAAY;EAAU;CAA8C;CACrE;EAAC;EAAW;EAAS;CAAiC;AACxD;;;;;;;;AASA,MAAa,oBAAsD;CACjE,2CAA2C;CAC3C,yBAAyB;CACzB,8BAA8B;CAC9B,uBAAuB;CACvB,yBAAyB;CACzB,wBAAwB;CACxB,wBAAwB;CACxB,uBAAuB;CACvB,4BAA4B;CAC5B,4BAA4B;CAC5B,iBAAiB;CACjB,wBAAwB;CACxB,0BAA0B;AAC5B;;;;;;;;;;;;;AAcA,MAAa,wBAAwB;CACnC;CAEA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAGA,MAAa,cAAc;;;;;;;;;;;AAW3B,MAAa,kBAAkB;CAC7B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAGA;AACF;AACA,MAAa,kBAAkB;CAAC;CAAW;CAAU;CAAc;AAAc;;AAEjF,MAAa,gBAAgB;CAAC;CAAS;CAAU;CAAU;AAAQ;;AAEnE,MAAa,eAAe;;AAG5B,MAAa,gBAAgB,CAAC,WAAW,UAAU;;;;;;;;AAUnD,MAAa,uBAAuB;CAAC;CAAU;CAAc;CAAS;AAAQ;;;;;;;;;;;;;AAe9E,MAAa,iBAAiB;;;;;CAK5B,UAAU;;CAEV,UAAU;;CAEV,UAAU;;CAEV,SAAS;AACX;;AAGA,MAAa,0BAA0B;CACrC,OAAO,eAAe;CACtB,QAAQ,eAAe;CACvB,QAAQ,eAAe;CACvB,YAAY,eAAe;AAC7B"}
+{"version":3,"file":"vocabulary.cjs","names":[],"sources":["../../src/attribution/vocabulary.ts"],"sourcesContent":["import type { AdvertisingInfo } from '../track/types';\n\n/**\n * The vocabulary attribution is built from, shared by every product's `session` table and by the\n * dashboards that read it. Data for `classifyTouch` (./classify), which turns it into a channel;\n * a product's dashboards read the same names back. What stays with the product is its own hostnames\n * (referrer exclusions) and its landing-page conventions.\n */\n\n/** A session that arrived through nothing we can name. GA's spelling, so dashboards read as GA. */\nexport const DIRECT_CHANNEL = '(direct)';\n/** The medium of a direct session. */\nexport const NO_MEDIUM = '(none)';\n/** The medium of a tagged link that named a source but no medium. */\nexport const MEDIUM_NOT_SET = '(not set)';\n\n/** The channels the rules below can name. A `utm_source` outside this list is its own channel. */\nexport const CHANNELS = [\n  'meta',\n  'google',\n  'dv360',\n  'microsoft',\n  'tiktok',\n  'reddit',\n  'linkedin',\n  'snapchat',\n  'x',\n  'kakao',\n  'yandex',\n  'yahoo',\n  'duckduckgo',\n  'baidu',\n  'ecosia',\n  'naver',\n  'brave',\n  'pinterest',\n  'youtube',\n  'telegram',\n  /** Gmail's web and Android app: a link in a mail that carried no utm. */\n  'gmail',\n  /** AI assistants that send people to sites: ChatGPT tags its links `utm_source=chatgpt.com`, the\n   * others show as a referrer. Their own channel group, `organic_ai`, since GA4's default groups\n   * would file them under Referral / Unassigned and the question \"how much does AI bring\" comes up. */\n  'chatgpt',\n  'perplexity',\n  'gemini',\n  'claude',\n  'copilot',\n  'grok',\n  /** and the Chinese ones — DeepSeek, 豆包, Kimi, 通义, 腾讯元宝, 文心一言, 智谱清言 */\n  'deepseek',\n  'doubao',\n  'kimi',\n  'qwen',\n  'yuanbao',\n  'ernie',\n  'zhipu',\n  /** the product's own referral programme: the session came through a member's link or code.\n   * How a product recognises one (a `/refer/<code>` path, a code at sign-up) is its own rule. Not\n   * `referral`: that word is the channel group of any outside site, and a channel of the same name\n   * would be impossible to tell apart in queries. */\n  'referral_program',\n] as const;\n\nexport type Channel = (typeof CHANNELS)[number];\n\n/** GA4's default channel groups, as identifiers; a dashboard maps them to display names. */\nexport const CHANNEL_GROUPS = [\n  'direct',\n  'paid_search',\n  'paid_social',\n  'paid_other',\n  'display',\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  /** not in GA4's default grouping: sessions an AI assistant sent, by referrer or by ChatGPT's utm */\n  'organic_ai',\n  'referral',\n  'email',\n  'affiliate',\n  'unassigned',\n] as const;\n\nexport type ChannelGroup = (typeof CHANNEL_GROUPS)[number];\n\n/** `utm_source` spellings that mean the same channel: Meta's `{{site_source_name}}` values and the usual synonyms. */\nexport const SOURCE_ALIASES = {\n  fb: 'meta',\n  ig: 'meta',\n  an: 'meta',\n  msg: 'meta',\n  th: 'meta',\n  facebook: 'meta',\n  instagram: 'meta',\n  bing: 'microsoft',\n  twitter: 'x',\n  'google ads': 'google',\n  googleads: 'google',\n  adwords: 'google',\n  'chatgpt.com': 'chatgpt',\n  'chat.openai.com': 'chatgpt',\n  openai: 'chatgpt',\n  'perplexity.ai': 'perplexity',\n  'claude.ai': 'claude',\n  'copilot.com': 'copilot',\n  'deepseek.com': 'deepseek',\n  'doubao.com': 'doubao',\n  'kimi.com': 'kimi',\n} as const satisfies Record<string, Channel>;\n\n/**\n * Which click id belongs to which channel, in priority order, and whether the platform puts it on\n * its ad clicks only (`'ads'`) or on other links as well (`'any'`). Every key is a field this SDK\n * collects (`AdvertisingInfo`).\n *\n * The third column decides whether the id can say a click was paid when a `utm_source` names the\n * channel but no `utm_medium` says how (a Reddit ad tagged `utm_source=reddit` and nothing more).\n * `fbclid` is `'any'`: Meta decorates every outbound link with it, organic posts, profile links\n * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never\n * decorate an organic link.\n *\n * Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every\n * underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so\n * counting it named every later visit — typed in, from search, from an email — a new ad click.\n */\nexport const CLICK_ID_CHANNELS = [\n  ['fbclid', 'meta', 'any'],\n  ['gclid', 'google', 'ads'],\n  ['gbraid', 'google', 'ads'],\n  ['wbraid', 'google', 'ads'],\n  ['gad_source', 'google', 'ads'],\n  ['gad_campaignid', 'google', 'ads'],\n  ['dclid', 'dv360', 'ads'],\n  ['msclkid', 'microsoft', 'ads'],\n  ['ttclid', 'tiktok', 'ads'],\n  ['rdt_cid', 'reddit', 'ads'],\n  ['li_fat_id', 'linkedin', 'ads'],\n  ['ScCid', 'snapchat', 'ads'],\n  ['twclid', 'x', 'any'],\n  ['ko_click_id', 'kakao', 'any'],\n  ['yclid', 'yandex', 'ads'],\n  ['oppref', 'chatgpt', 'ads'],\n  ['epik', 'pinterest', 'ads'],\n] as const satisfies readonly (readonly [keyof AdvertisingInfo, Channel, 'ads' | 'any'])[];\n\n/**\n * A landing page reserved for one channel's ads, for ads that lost their parameters:\n * `/lp/<channel>`, with or without host, query and hash; the capture is the channel. A product\n * that names its landing pages differently replaces this.\n */\nexport const AD_LANDING_PAGE = /^(?:https?:\\/\\/[^/]+)?\\/lp\\/([a-z]+)(?:[/?#]|$)/;\n\nexport type ReferrerMedium = 'organic' | 'social' | 'video' | 'ai' | 'email';\n\n/**\n * Referrer hosts that name a channel, as regular expressions over the lower-cased host,\n * with the medium GA4 gives that kind of site. Anything else that refers is `referral`, kept as\n * its host. A country TLD is one or two labels (`google.com`, `google.co.uk`, `google.com.hk`),\n * never an open tail, so `google.com.evil.io` is not Google. In match order: the AI assistants\n * first, because `gemini.google.com`, `copilot.microsoft.com` and `yiyan.baidu.com` would\n * otherwise be Google, Microsoft and Baidu search.\n */\nexport const REFERRER_SITES = [\n  ['chatgpt', 'ai', /(^|\\.)(chatgpt\\.com|chat\\.openai\\.com)$/],\n  ['perplexity', 'ai', /(^|\\.)perplexity\\.ai$/],\n  ['gemini', 'ai', /^gemini\\.google\\.com$/],\n  ['claude', 'ai', /(^|\\.)claude\\.ai$/],\n  ['copilot', 'ai', /^copilot\\.microsoft\\.com$|(^|\\.)copilot\\.com$/],\n  ['grok', 'ai', /(^|\\.)(grok\\.com|x\\.ai)$/],\n  ['deepseek', 'ai', /(^|\\.)deepseek\\.com$/],\n  ['doubao', 'ai', /(^|\\.)doubao\\.com$/],\n  ['kimi', 'ai', /(^|\\.)(kimi\\.com|kimi\\.moonshot\\.cn|moonshot\\.cn)$/],\n  ['qwen', 'ai', /^tongyi\\.aliyun\\.com$|(^|\\.)(tongyi\\.com|qianwen\\.com|qwen\\.ai)$/],\n  ['yuanbao', 'ai', /^yuanbao\\.tencent\\.com$/],\n  ['ernie', 'ai', /^yiyan\\.baidu\\.com$|(^|\\.)ernie\\.baidu\\.com$/],\n  ['zhipu', 'ai', /(^|\\.)(chatglm\\.cn|zhipuai\\.cn|bigmodel\\.cn)$/],\n  // Before google, whose pattern it would match.\n  ['gmail', 'email', /^mail\\.google\\.com$/],\n  ['google', 'organic', /(^|\\.)google\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['microsoft', 'organic', /(^|\\.)bing\\.com$/],\n  ['yahoo', 'organic', /(^|\\.)yahoo\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['duckduckgo', 'organic', /(^|\\.)duckduckgo\\.com$/],\n  ['baidu', 'organic', /(^|\\.)baidu\\.com$/],\n  ['yandex', 'organic', /(^|\\.)yandex\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['ecosia', 'organic', /(^|\\.)ecosia\\.org$/],\n  ['naver', 'organic', /(^|\\.)naver\\.com$/],\n  ['brave', 'organic', /^search\\.brave\\.com$/],\n  ['meta', 'social', /(^|\\.)(facebook\\.com|instagram\\.com|fb\\.com|threads\\.net)$/],\n  ['x', 'social', /(^|\\.)(twitter\\.com|x\\.com|t\\.co)$/],\n  ['linkedin', 'social', /(^|\\.)(linkedin\\.com|lnkd\\.in)$/],\n  ['reddit', 'social', /(^|\\.)reddit\\.com$/],\n  ['tiktok', 'social', /(^|\\.)tiktok\\.com$/],\n  ['pinterest', 'social', /(^|\\.)pinterest\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['snapchat', 'social', /(^|\\.)snapchat\\.com$/],\n  ['telegram', 'social', /^(t\\.me|telegram\\.me|(web\\.)?telegram\\.org)$/],\n  ['youtube', 'video', /(^|\\.)(youtube\\.com|youtu\\.be)$/],\n] as const satisfies readonly (readonly [Channel, ReferrerMedium, RegExp])[];\n\n/**\n * The site an Android app's referrer stands for. A link opened from an app on Android arrives with\n * `android-app://<package>/` as its referrer rather than the site's URL; the apps below are read as\n * their sites, so the Google app is a Google search and the LinkedIn app is LinkedIn. A package\n * not listed is kept as the referring host, as GA4 shows it; Meta's apps send their mobile host\n * (`android-app://m.facebook.com`), which needs no entry.\n */\nexport const ANDROID_APP_HOSTS: Readonly<Record<string, string>> = {\n  'com.google.android.googlequicksearchbox': 'www.google.com',\n  'com.google.android.gm': 'mail.google.com',\n  'com.google.android.youtube': 'www.youtube.com',\n  'com.facebook.katana': 'www.facebook.com',\n  'com.instagram.android': 'www.instagram.com',\n  'com.linkedin.android': 'www.linkedin.com',\n  'com.reddit.frontpage': 'www.reddit.com',\n  'com.twitter.android': 'x.com',\n  'com.zhiliaoapp.musically': 'www.tiktok.com',\n  'com.ss.android.ugc.trill': 'www.tiktok.com',\n  'com.pinterest': 'www.pinterest.com',\n  'com.snapchat.android': 'www.snapchat.com',\n  'org.telegram.messenger': 't.me',\n};\n\n/**\n * Referrer hosts that are navigation, not acquisition, when a session happens to start on the way\n * back from them: the local dev host; the payment providers a visitor is bounced through; the\n * sign-in providers whose login lives on a host of its own (Google, Apple, Microsoft, WeChat,\n * Kakao, LINE, Naver, Yahoo, Twitch, X's OAuth 1.0a endpoint); and the hosted auth services a\n * product may sit behind (Auth0, Okta, Supabase, Firebase, Clerk). A product appends its own\n * hostnames — a session that starts from an internal link after the session timeout refers to\n * them. Matched before `REFERRER_SITES`, so `nid.naver.com` and `login.yahoo.com` are not read as\n * a search. Providers whose login shares the host with their content — Facebook, X's OAuth 2.0,\n * LinkedIn, GitHub, Discord — cannot be told apart by host (referrer policies strip the path) and\n * are left as the referrers they usually are. Regular expressions over the lower-cased host.\n */\nexport const REFERRERS_NOT_A_TOUCH = [\n  /^localhost(:|$)/,\n  // payment\n  /(^|\\.)stripe\\.com$/,\n  /^pay\\.google\\.com$/,\n  /(^|\\.)paypal\\.com$/,\n  /(^|\\.)alipay\\.com$/,\n  /(^|\\.)paddle\\.com$/,\n  /(^|\\.)lemonsqueezy\\.com$/,\n  // app stores\n  /^apps\\.apple\\.com$/,\n  /^play\\.google\\.com$/,\n  // sign-in providers with a login host of their own\n  /^accounts\\.google\\.com$/,\n  /^appleid\\.apple\\.com$/,\n  /^login\\.(microsoftonline|live)\\.com$/,\n  /^open\\.weixin\\.qq\\.com$/,\n  /^(kauth|accounts)\\.kakao\\.com$/,\n  /^access\\.line\\.me$/,\n  /^nid\\.naver\\.com$/,\n  /^login\\.yahoo\\.com$/,\n  /^id\\.twitch\\.tv$/,\n  /^api\\.twitter\\.com$/,\n  // hosted auth services\n  /(^|\\.)auth0\\.com$/,\n  /(^|\\.)okta\\.com$/,\n  /(^|\\.)supabase\\.co$/,\n  /(^|\\.)firebaseapp\\.com$/,\n  /(^|\\.)clerk\\.accounts\\.dev$/,\n] as const;\n\n/** GA4's paid mediums — cpc, cpm, ppc, retargeting, paid_social, … — plus Performance Max. */\nexport const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;\n/**\n * Meta's `{{placement}}` values, lower-cased, which an ad URL template of `utm_medium={{placement}}`\n * puts in the medium. Only an ad carries one — an organic post arrives as a referrer, with no utm\n * at all — so a medium in this list is a paid Meta click whatever the source says (a template with\n * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so\n * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it\n * is spelled … which means a placement Meta adds later shows up as organic social (or unassigned,\n * under a source that is no social site) until it is added here. Meta's documented values plus the\n * ones seen in the wild (`facebook_mobile_reels`, `facebook_notification`, `an`), and the literal\n * macro for a template that did not expand it.\n *\n * Accepted for the ads already running with that template; new ads should rather send\n * `utm_medium=cpc` and the placement in a `placement` parameter of its own (collected as the\n * `placement` tag): GA4 matches its paid rule on the medium alone, and files a placement medium\n * under Organic Social.\n */\nexport const META_PLACEMENTS = [\n  'facebook_feed',\n  'facebook_instream',\n  'facebook_desktop_feed',\n  'facebook_mobile_feed',\n  'facebook_mobile_reels',\n  'facebook_reels',\n  'facebook_reels_overlay',\n  'facebook_right_column',\n  'facebook_marketplace',\n  'facebook_video_feeds',\n  'facebook_stories',\n  'facebook_search',\n  'facebook_instream_video',\n  'facebook_instant_article',\n  'facebook_groups_feed',\n  'facebook_profile_feed',\n  'facebook_notification',\n  'facebook_notifications',\n  'facebook_business_explore',\n  'instagram_feed',\n  'instagram_stories',\n  'instagram_reels',\n  'instagram_reels_overlay',\n  'instagram_explore',\n  'instagram_explore_home',\n  'instagram_search',\n  'instagram_shop',\n  'instagram_profile_feed',\n  'instagram_profile_reels',\n  'instagram_igtv',\n  'messenger_inbox',\n  'messenger_stories',\n  'messenger_sponsored_messages',\n  'threads_feed',\n  'threads_stream',\n  'whatsapp_status',\n  'audience_network_classic',\n  'audience_network_rewarded_video',\n  'audience_network_native_banner_and_interstitial',\n  'an',\n  'others',\n  /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a\n   * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */\n  '{{placement}}',\n] as const;\nexport const DISPLAY_MEDIUMS = ['display', 'banner', 'expandable', 'interstitial'] as const;\n/** GA4's email spellings, as a source or a medium. */\nexport const EMAIL_MEDIUMS = ['email', 'e-mail', 'e_mail', 'e mail'] as const;\n/** A medium that says email or newsletter anywhere in it: `outbound email`, `cold_email`, `newsletter`, and GA4's four. */\nexport const EMAIL_MEDIUM = /(^|[^a-z])(e[-_ ]?mail|newsletter)([^a-z]|$)/;\n\n/** Where a touch came from: a tracked session, or a report by the user or staff. */\nexport const TOUCH_SOURCES = ['tracked', 'reported'] as const;\nexport type TouchSource = (typeof TOUCH_SOURCES)[number];\n\n/**\n * How a reported touch was learned:\n * - survey: the user answered \"how did you hear about us\" (onboarding, checkout)\n * - promo_code: the user redeemed a code that belongs to a channel\n * - phone: a call came in on a channel's dedicated number, marked by staff or the phone system\n * - manual: staff recorded what a customer told them\n */\nexport const REPORTED_TOUCH_KINDS = ['survey', 'promo_code', 'phone', 'manual'] as const;\nexport type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];\n\n/**\n * How much a touch is worth against another when attribution has to choose between sessions;\n * lower wins, and the latest wins among equals. Stored on the session when it is classified, so\n * renumbering means reclassifying.\n *\n * This ranks touches against each other. Within one session the rules that name its channel have\n * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —\n * and the first that says something wins; the session's priority is then the tier of that rule\n * (a campaign rule whose touch is organic by its own tag ranking as a referrer, see `classifyTouch`).\n * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the\n * later one is credited, while one session carrying both is named by its utm.\n */\nexport const TOUCH_PRIORITY = {\n  /**\n   * utm, click id, ad landing page: someone tagged that link (in that order within a session) —\n   * unless the tag itself calls the touch organic, a referral or email, which then ranks as `referrer`\n   */\n  campaign: 1,\n  /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */\n  verified: 1,\n  /** the browser said where the visitor came from; nobody chose it */\n  referrer: 2,\n  /** a reported touch that is the user's claim: a survey answer, a code that may have been shared */\n  claimed: 3,\n} as const satisfies Record<string, number>;\n\n/** Which reported kinds are staff facts and which are the user's claims. */\nexport const REPORTED_TOUCH_PRIORITY = {\n  phone: TOUCH_PRIORITY.verified,\n  manual: TOUCH_PRIORITY.verified,\n  survey: TOUCH_PRIORITY.claimed,\n  promo_code: TOUCH_PRIORITY.claimed,\n} as const satisfies Record<ReportedTouchKind, number>;\n"],"mappings":";;;;;;;;;AAUA,MAAa,iBAAiB;;AAE9B,MAAa,YAAY;;AAEzB,MAAa,iBAAiB;;AAG9B,MAAa,WAAW;CACtB;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CAIA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CAKA;AACF;;AAKA,MAAa,iBAAiB;CAC5B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAKA,MAAa,iBAAiB;CAC5B,IAAI;CACJ,IAAI;CACJ,IAAI;CACJ,KAAK;CACL,IAAI;CACJ,UAAU;CACV,WAAW;CACX,MAAM;CACN,SAAS;CACT,cAAc;CACd,WAAW;CACX,SAAS;CACT,eAAe;CACf,mBAAmB;CACnB,QAAQ;CACR,iBAAiB;CACjB,aAAa;CACb,eAAe;CACf,gBAAgB;CAChB,cAAc;CACd,YAAY;AACd;;;;;;;;;;;;;;;;AAiBA,MAAa,oBAAoB;CAC/B;EAAC;EAAU;EAAQ;CAAK;CACxB;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAc;EAAU;CAAK;CAC9B;EAAC;EAAkB;EAAU;CAAK;CAClC;EAAC;EAAS;EAAS;CAAK;CACxB;EAAC;EAAW;EAAa;CAAK;CAC9B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAW;EAAU;CAAK;CAC3B;EAAC;EAAa;EAAY;CAAK;CAC/B;EAAC;EAAS;EAAY;CAAK;CAC3B;EAAC;EAAU;EAAK;CAAK;CACrB;EAAC;EAAe;EAAS;CAAK;CAC9B;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAW;CAAK;CAC3B;EAAC;EAAQ;EAAa;CAAK;AAC7B;;;;;;AAOA,MAAa,kBAAkB;;;;;;;;;AAY/B,MAAa,iBAAiB;CAC5B;EAAC;EAAW;EAAM;CAAyC;CAC3D;EAAC;EAAc;EAAM;CAAuB;CAC5C;EAAC;EAAU;EAAM;CAAuB;CACxC;EAAC;EAAU;EAAM;CAAmB;CACpC;EAAC;EAAW;EAAM;CAA+C;CACjE;EAAC;EAAQ;EAAM;CAA0B;CACzC;EAAC;EAAY;EAAM;CAAsB;CACzC;EAAC;EAAU;EAAM;CAAoB;CACrC;EAAC;EAAQ;EAAM;CAAoD;CACnE;EAAC;EAAQ;EAAM;CAAkE;CACjF;EAAC;EAAW;EAAM;CAAyB;CAC3C;EAAC;EAAS;EAAM;CAA8C;CAC9D;EAAC;EAAS;EAAM;CAA+C;CAE/D;EAAC;EAAS;EAAS;CAAqB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAa;EAAW;CAAkB;CAC3C;EAAC;EAAS;EAAW;CAAwC;CAC7D;EAAC;EAAc;EAAW;CAAwB;CAClD;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAU;EAAW;CAAoB;CAC1C;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAS;EAAW;CAAsB;CAC3C;EAAC;EAAQ;EAAU;CAA4D;CAC/E;EAAC;EAAK;EAAU;CAAoC;CACpD;EAAC;EAAY;EAAU;CAAiC;CACxD;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAa;EAAU;CAA4C;CACpE;EAAC;EAAY;EAAU;CAAsB;CAC7C;EAAC;EAAY;EAAU;CAA8C;CACrE;EAAC;EAAW;EAAS;CAAiC;AACxD;;;;;;;;AASA,MAAa,oBAAsD;CACjE,2CAA2C;CAC3C,yBAAyB;CACzB,8BAA8B;CAC9B,uBAAuB;CACvB,yBAAyB;CACzB,wBAAwB;CACxB,wBAAwB;CACxB,uBAAuB;CACvB,4BAA4B;CAC5B,4BAA4B;CAC5B,iBAAiB;CACjB,wBAAwB;CACxB,0BAA0B;AAC5B;;;;;;;;;;;;;AAcA,MAAa,wBAAwB;CACnC;CAEA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAGA,MAAa,cAAc;;;;;;;;;;;;;;;;;AAiB3B,MAAa,kBAAkB;CAC7B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAGA;AACF;AACA,MAAa,kBAAkB;CAAC;CAAW;CAAU;CAAc;AAAc;;AAEjF,MAAa,gBAAgB;CAAC;CAAS;CAAU;CAAU;AAAQ;;AAEnE,MAAa,eAAe;;AAG5B,MAAa,gBAAgB,CAAC,WAAW,UAAU;;;;;;;;AAUnD,MAAa,uBAAuB;CAAC;CAAU;CAAc;CAAS;AAAQ;;;;;;;;;;;;;AAe9E,MAAa,iBAAiB;;;;;CAK5B,UAAU;;CAEV,UAAU;;CAEV,UAAU;;CAEV,SAAS;AACX;;AAGA,MAAa,0BAA0B;CACrC,OAAO,eAAe;CACtB,QAAQ,eAAe;CACvB,QAAQ,eAAe;CACvB,YAAY,eAAe;AAC7B"}

package/dist/attribution/vocabulary.d.cts

@@ -117,11 +117,17 @@ export declare const PAID_MEDIUM: RegExp;
  * at all — so a medium in this list is a paid Meta click whatever the source says (a template with
  * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so
  * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it
- * is spelled … which means a placement Meta adds later shows up as unassigned until it is added
- * here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,
- * `facebook_notification`, `an`), and the literal macro for a template that did not expand it.
+ * is spelled … which means a placement Meta adds later shows up as organic social (or unassigned,
+ * under a source that is no social site) until it is added here. Meta's documented values plus the
+ * ones seen in the wild (`facebook_mobile_reels`, `facebook_notification`, `an`), and the literal
+ * macro for a template that did not expand it.
+ *
+ * Accepted for the ads already running with that template; new ads should rather send
+ * `utm_medium=cpc` and the placement in a `placement` parameter of its own (collected as the
+ * `placement` tag): GA4 matches its paid rule on the medium alone, and files a placement medium
+ * under Organic Social.
  */
-export declare const META_PLACEMENTS: readonly ['facebook_desktop_feed', 'facebook_mobile_feed', 'facebook_mobile_reels', 'facebook_reels', 'facebook_reels_overlay', 'facebook_right_column', 'facebook_marketplace', 'facebook_video_feeds', 'facebook_stories', 'facebook_search', 'facebook_instream_video', 'facebook_instant_article', 'facebook_groups_feed', 'facebook_profile_feed', 'facebook_notification', 'facebook_notifications', 'facebook_business_explore', 'instagram_feed', 'instagram_stories', 'instagram_reels', 'instagram_reels_overlay', 'instagram_explore', 'instagram_explore_home', 'instagram_search', 'instagram_shop', 'instagram_profile_feed', 'instagram_profile_reels', 'instagram_igtv', 'messenger_inbox', 'messenger_stories', 'messenger_sponsored_messages', 'threads_feed', 'whatsapp_status', 'audience_network_classic', 'audience_network_rewarded_video', 'audience_network_native_banner_and_interstitial', 'an', 'others',
+export declare const META_PLACEMENTS: readonly ['facebook_feed', 'facebook_instream', 'facebook_desktop_feed', 'facebook_mobile_feed', 'facebook_mobile_reels', 'facebook_reels', 'facebook_reels_overlay', 'facebook_right_column', 'facebook_marketplace', 'facebook_video_feeds', 'facebook_stories', 'facebook_search', 'facebook_instream_video', 'facebook_instant_article', 'facebook_groups_feed', 'facebook_profile_feed', 'facebook_notification', 'facebook_notifications', 'facebook_business_explore', 'instagram_feed', 'instagram_stories', 'instagram_reels', 'instagram_reels_overlay', 'instagram_explore', 'instagram_explore_home', 'instagram_search', 'instagram_shop', 'instagram_profile_feed', 'instagram_profile_reels', 'instagram_igtv', 'messenger_inbox', 'messenger_stories', 'messenger_sponsored_messages', 'threads_feed', 'threads_stream', 'whatsapp_status', 'audience_network_classic', 'audience_network_rewarded_video', 'audience_network_native_banner_and_interstitial', 'an', 'others',
 /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a
  * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */
 '{{placement}}'];

package/dist/attribution/vocabulary.d.cts.map

@@ -1 +1 @@
-{"version":3,"file":"vocabulary.d.cts","names":[],"sources":["../../src/attribution/vocabulary.ts"],"mappings":";;;;;;;;qBAUa;;qBAEA;;qBAEA;;qBAGA;;;;;;;;;;;;;;YA+CD,kBAAkB;;qBAGjB;;;YAiBD,uBAAuB;;qBAGtB;WACP;WACA;WACA;WACC;WACD;WACM;WACC;WACL;WACG;WACK;WACH;WACF;WACM;WACI;WACX;WACS;WACJ;WACE;WACC;WACF;WACF;;;;;;;;;;;;;;;;;qBAkBD;;;;;;qBAyBA,iBAAe;YAEhB;;;;;;;;;qBAUC,qDAAc,uCAAA,mCAAA,mCAAA,oCAAA,iCAAA,qCAAA,mCAAA,iCAAA,iCAAA,oCAAA,kCAAA,kCAAA,qCAAA,wCAAA,2CAAA,uCAAA,4CAAA,uCAAA,wCAAA,wCAAA,uCAAA,uCAAA,qCAAA,kCAAA,yCAAA,uCAAA,uCAAA,0CAAA,yCAAA,yCAAA,uCAAA;;;;;;;;qBA2Cd,mBAAmB,SAAS;;;;;;;;;;;;;qBA4B5B,iCAAqB,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA;;qBAgCrB,aAAW;;;;;;;;;;;qBAWX;;;;qBA2CA;;qBAEA;;qBAEA,cAAY;;qBAGZ;YACD,sBAAsB;;;;;;;;qBASrB;YACD,4BAA4B;;;;;;;;;;;;;qBAc3B;;;;;WAKD;;WAEA;;WAEA;;WAED;;;qBAIE"}
+{"version":3,"file":"vocabulary.d.cts","names":[],"sources":["../../src/attribution/vocabulary.ts"],"mappings":";;;;;;;;qBAUa;;qBAEA;;qBAEA;;qBAGA;;;;;;;;;;;;;;YA+CD,kBAAkB;;qBAGjB;;;YAiBD,uBAAuB;;qBAGtB;WACP;WACA;WACA;WACC;WACD;WACM;WACC;WACL;WACG;WACK;WACH;WACF;WACM;WACI;WACX;WACS;WACJ;WACE;WACC;WACF;WACF;;;;;;;;;;;;;;;;;qBAkBD;;;;;;qBAyBA,iBAAe;YAEhB;;;;;;;;;qBAUC,qDAAc,uCAAA,mCAAA,mCAAA,oCAAA,iCAAA,qCAAA,mCAAA,iCAAA,iCAAA,oCAAA,kCAAA,kCAAA,qCAAA,wCAAA,2CAAA,uCAAA,4CAAA,uCAAA,wCAAA,wCAAA,uCAAA,uCAAA,qCAAA,kCAAA,yCAAA,uCAAA,uCAAA,0CAAA,yCAAA,yCAAA,uCAAA;;;;;;;;qBA2Cd,mBAAmB,SAAS;;;;;;;;;;;;;qBA4B5B,iCAAqB,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA;;qBAgCrB,aAAW;;;;;;;;;;;;;;;;;qBAiBX;;;;qBA8CA;;qBAEA;;qBAEA,cAAY;;qBAGZ;YACD,sBAAsB;;;;;;;;qBASrB;YACD,4BAA4B;;;;;;;;;;;;;qBAc3B;;;;;WAKD;;WAEA;;WAEA;;WAED;;;qBAIE"}

package/dist/attribution/vocabulary.d.mts

@@ -117,11 +117,17 @@ export declare const PAID_MEDIUM: RegExp;
  * at all — so a medium in this list is a paid Meta click whatever the source says (a template with
  * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so
  * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it
- * is spelled … which means a placement Meta adds later shows up as unassigned until it is added
- * here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,
- * `facebook_notification`, `an`), and the literal macro for a template that did not expand it.
+ * is spelled … which means a placement Meta adds later shows up as organic social (or unassigned,
+ * under a source that is no social site) until it is added here. Meta's documented values plus the
+ * ones seen in the wild (`facebook_mobile_reels`, `facebook_notification`, `an`), and the literal
+ * macro for a template that did not expand it.
+ *
+ * Accepted for the ads already running with that template; new ads should rather send
+ * `utm_medium=cpc` and the placement in a `placement` parameter of its own (collected as the
+ * `placement` tag): GA4 matches its paid rule on the medium alone, and files a placement medium
+ * under Organic Social.
  */
-export declare const META_PLACEMENTS: readonly ['facebook_desktop_feed', 'facebook_mobile_feed', 'facebook_mobile_reels', 'facebook_reels', 'facebook_reels_overlay', 'facebook_right_column', 'facebook_marketplace', 'facebook_video_feeds', 'facebook_stories', 'facebook_search', 'facebook_instream_video', 'facebook_instant_article', 'facebook_groups_feed', 'facebook_profile_feed', 'facebook_notification', 'facebook_notifications', 'facebook_business_explore', 'instagram_feed', 'instagram_stories', 'instagram_reels', 'instagram_reels_overlay', 'instagram_explore', 'instagram_explore_home', 'instagram_search', 'instagram_shop', 'instagram_profile_feed', 'instagram_profile_reels', 'instagram_igtv', 'messenger_inbox', 'messenger_stories', 'messenger_sponsored_messages', 'threads_feed', 'whatsapp_status', 'audience_network_classic', 'audience_network_rewarded_video', 'audience_network_native_banner_and_interstitial', 'an', 'others',
+export declare const META_PLACEMENTS: readonly ['facebook_feed', 'facebook_instream', 'facebook_desktop_feed', 'facebook_mobile_feed', 'facebook_mobile_reels', 'facebook_reels', 'facebook_reels_overlay', 'facebook_right_column', 'facebook_marketplace', 'facebook_video_feeds', 'facebook_stories', 'facebook_search', 'facebook_instream_video', 'facebook_instant_article', 'facebook_groups_feed', 'facebook_profile_feed', 'facebook_notification', 'facebook_notifications', 'facebook_business_explore', 'instagram_feed', 'instagram_stories', 'instagram_reels', 'instagram_reels_overlay', 'instagram_explore', 'instagram_explore_home', 'instagram_search', 'instagram_shop', 'instagram_profile_feed', 'instagram_profile_reels', 'instagram_igtv', 'messenger_inbox', 'messenger_stories', 'messenger_sponsored_messages', 'threads_feed', 'threads_stream', 'whatsapp_status', 'audience_network_classic', 'audience_network_rewarded_video', 'audience_network_native_banner_and_interstitial', 'an', 'others',
 /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a
  * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */
 '{{placement}}'];

package/dist/attribution/vocabulary.d.mts.map

@@ -1 +1 @@
-{"version":3,"file":"vocabulary.d.mts","names":[],"sources":["../../src/attribution/vocabulary.ts"],"mappings":";;;;;;;;qBAUa;;qBAEA;;qBAEA;;qBAGA;;;;;;;;;;;;;;YA+CD,kBAAkB;;qBAGjB;;;YAiBD,uBAAuB;;qBAGtB;WACP;WACA;WACA;WACC;WACD;WACM;WACC;WACL;WACG;WACK;WACH;WACF;WACM;WACI;WACX;WACS;WACJ;WACE;WACC;WACF;WACF;;;;;;;;;;;;;;;;;qBAkBD;;;;;;qBAyBA,iBAAe;YAEhB;;;;;;;;;qBAUC,qDAAc,uCAAA,mCAAA,mCAAA,oCAAA,iCAAA,qCAAA,mCAAA,iCAAA,iCAAA,oCAAA,kCAAA,kCAAA,qCAAA,wCAAA,2CAAA,uCAAA,4CAAA,uCAAA,wCAAA,wCAAA,uCAAA,uCAAA,qCAAA,kCAAA,yCAAA,uCAAA,uCAAA,0CAAA,yCAAA,yCAAA,uCAAA;;;;;;;;qBA2Cd,mBAAmB,SAAS;;;;;;;;;;;;;qBA4B5B,iCAAqB,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA;;qBAgCrB,aAAW;;;;;;;;;;;qBAWX;;;;qBA2CA;;qBAEA;;qBAEA,cAAY;;qBAGZ;YACD,sBAAsB;;;;;;;;qBASrB;YACD,4BAA4B;;;;;;;;;;;;;qBAc3B;;;;;WAKD;;WAEA;;WAEA;;WAED;;;qBAIE"}
+{"version":3,"file":"vocabulary.d.mts","names":[],"sources":["../../src/attribution/vocabulary.ts"],"mappings":";;;;;;;;qBAUa;;qBAEA;;qBAEA;;qBAGA;;;;;;;;;;;;;;YA+CD,kBAAkB;;qBAGjB;;;YAiBD,uBAAuB;;qBAGtB;WACP;WACA;WACA;WACC;WACD;WACM;WACC;WACL;WACG;WACK;WACH;WACF;WACM;WACI;WACX;WACS;WACJ;WACE;WACC;WACF;WACF;;;;;;;;;;;;;;;;;qBAkBD;;;;;;qBAyBA,iBAAe;YAEhB;;;;;;;;;qBAUC,qDAAc,uCAAA,mCAAA,mCAAA,oCAAA,iCAAA,qCAAA,mCAAA,iCAAA,iCAAA,oCAAA,kCAAA,kCAAA,qCAAA,wCAAA,2CAAA,uCAAA,4CAAA,uCAAA,wCAAA,wCAAA,uCAAA,uCAAA,qCAAA,kCAAA,yCAAA,uCAAA,uCAAA,0CAAA,yCAAA,yCAAA,uCAAA;;;;;;;;qBA2Cd,mBAAmB,SAAS;;;;;;;;;;;;;qBA4B5B,iCAAqB,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA;;qBAgCrB,aAAW;;;;;;;;;;;;;;;;;qBAiBX;;;;qBA8CA;;qBAEA;;qBAEA,cAAY;;qBAGZ;YACD,sBAAsB;;;;;;;;qBASrB;YACD,4BAA4B;;;;;;;;;;;;;qBAc3B;;;;;WAKD;;WAEA;;WAEA;;WAED;;;qBAIE"}

package/dist/attribution/vocabulary.mjs

@@ -435,11 +435,19 @@ const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;
 * at all — so a medium in this list is a paid Meta click whatever the source says (a template with
 * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so
 * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it
-* is spelled … which means a placement Meta adds later shows up as unassigned until it is added
-* here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,
-* `facebook_notification`, `an`), and the literal macro for a template that did not expand it.
+* is spelled … which means a placement Meta adds later shows up as organic social (or unassigned,
+* under a source that is no social site) until it is added here. Meta's documented values plus the
+* ones seen in the wild (`facebook_mobile_reels`, `facebook_notification`, `an`), and the literal
+* macro for a template that did not expand it.
+*
+* Accepted for the ads already running with that template; new ads should rather send
+* `utm_medium=cpc` and the placement in a `placement` parameter of its own (collected as the
+* `placement` tag): GA4 matches its paid rule on the medium alone, and files a placement medium
+* under Organic Social.
 */
 const META_PLACEMENTS = [
+	"facebook_feed",
+	"facebook_instream",
 	"facebook_desktop_feed",
 	"facebook_mobile_feed",
 	"facebook_mobile_reels",
@@ -472,6 +480,7 @@ const META_PLACEMENTS = [
 	"messenger_stories",
 	"messenger_sponsored_messages",
 	"threads_feed",
+	"threads_stream",
 	"whatsapp_status",
 	"audience_network_classic",
 	"audience_network_rewarded_video",

package/dist/attribution/vocabulary.mjs.map

@@ -1 +1 @@
-{"version":3,"file":"vocabulary.mjs","names":[],"sources":["../../src/attribution/vocabulary.ts"],"sourcesContent":["import type { AdvertisingInfo } from '../track/types';\n\n/**\n * The vocabulary attribution is built from, shared by every product's `session` table and by the\n * dashboards that read it. Data for `classifyTouch` (./classify), which turns it into a channel;\n * a product's dashboards read the same names back. What stays with the product is its own hostnames\n * (referrer exclusions) and its landing-page conventions.\n */\n\n/** A session that arrived through nothing we can name. GA's spelling, so dashboards read as GA. */\nexport const DIRECT_CHANNEL = '(direct)';\n/** The medium of a direct session. */\nexport const NO_MEDIUM = '(none)';\n/** The medium of a tagged link that named a source but no medium. */\nexport const MEDIUM_NOT_SET = '(not set)';\n\n/** The channels the rules below can name. A `utm_source` outside this list is its own channel. */\nexport const CHANNELS = [\n  'meta',\n  'google',\n  'dv360',\n  'microsoft',\n  'tiktok',\n  'reddit',\n  'linkedin',\n  'snapchat',\n  'x',\n  'kakao',\n  'yandex',\n  'yahoo',\n  'duckduckgo',\n  'baidu',\n  'ecosia',\n  'naver',\n  'brave',\n  'pinterest',\n  'youtube',\n  'telegram',\n  /** Gmail's web and Android app: a link in a mail that carried no utm. */\n  'gmail',\n  /** AI assistants that send people to sites: ChatGPT tags its links `utm_source=chatgpt.com`, the\n   * others show as a referrer. Their own channel group, `organic_ai`, since GA4's default groups\n   * would file them under Referral / Unassigned and the question \"how much does AI bring\" comes up. */\n  'chatgpt',\n  'perplexity',\n  'gemini',\n  'claude',\n  'copilot',\n  'grok',\n  /** and the Chinese ones — DeepSeek, 豆包, Kimi, 通义, 腾讯元宝, 文心一言, 智谱清言 */\n  'deepseek',\n  'doubao',\n  'kimi',\n  'qwen',\n  'yuanbao',\n  'ernie',\n  'zhipu',\n  /** the product's own referral programme: the session came through a member's link or code.\n   * How a product recognises one (a `/refer/<code>` path, a code at sign-up) is its own rule. Not\n   * `referral`: that word is the channel group of any outside site, and a channel of the same name\n   * would be impossible to tell apart in queries. */\n  'referral_program',\n] as const;\n\nexport type Channel = (typeof CHANNELS)[number];\n\n/** GA4's default channel groups, as identifiers; a dashboard maps them to display names. */\nexport const CHANNEL_GROUPS = [\n  'direct',\n  'paid_search',\n  'paid_social',\n  'paid_other',\n  'display',\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  /** not in GA4's default grouping: sessions an AI assistant sent, by referrer or by ChatGPT's utm */\n  'organic_ai',\n  'referral',\n  'email',\n  'affiliate',\n  'unassigned',\n] as const;\n\nexport type ChannelGroup = (typeof CHANNEL_GROUPS)[number];\n\n/** `utm_source` spellings that mean the same channel: Meta's `{{site_source_name}}` values and the usual synonyms. */\nexport const SOURCE_ALIASES = {\n  fb: 'meta',\n  ig: 'meta',\n  an: 'meta',\n  msg: 'meta',\n  th: 'meta',\n  facebook: 'meta',\n  instagram: 'meta',\n  bing: 'microsoft',\n  twitter: 'x',\n  'google ads': 'google',\n  googleads: 'google',\n  adwords: 'google',\n  'chatgpt.com': 'chatgpt',\n  'chat.openai.com': 'chatgpt',\n  openai: 'chatgpt',\n  'perplexity.ai': 'perplexity',\n  'claude.ai': 'claude',\n  'copilot.com': 'copilot',\n  'deepseek.com': 'deepseek',\n  'doubao.com': 'doubao',\n  'kimi.com': 'kimi',\n} as const satisfies Record<string, Channel>;\n\n/**\n * Which click id belongs to which channel, in priority order, and whether the platform puts it on\n * its ad clicks only (`'ads'`) or on other links as well (`'any'`). Every key is a field this SDK\n * collects (`AdvertisingInfo`).\n *\n * The third column decides whether the id can say a click was paid when a `utm_source` names the\n * channel but no `utm_medium` says how (a Reddit ad tagged `utm_source=reddit` and nothing more).\n * `fbclid` is `'any'`: Meta decorates every outbound link with it, organic posts, profile links\n * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never\n * decorate an organic link.\n *\n * Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every\n * underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so\n * counting it named every later visit — typed in, from search, from an email — a new ad click.\n */\nexport const CLICK_ID_CHANNELS = [\n  ['fbclid', 'meta', 'any'],\n  ['gclid', 'google', 'ads'],\n  ['gbraid', 'google', 'ads'],\n  ['wbraid', 'google', 'ads'],\n  ['gad_source', 'google', 'ads'],\n  ['gad_campaignid', 'google', 'ads'],\n  ['dclid', 'dv360', 'ads'],\n  ['msclkid', 'microsoft', 'ads'],\n  ['ttclid', 'tiktok', 'ads'],\n  ['rdt_cid', 'reddit', 'ads'],\n  ['li_fat_id', 'linkedin', 'ads'],\n  ['ScCid', 'snapchat', 'ads'],\n  ['twclid', 'x', 'any'],\n  ['ko_click_id', 'kakao', 'any'],\n  ['yclid', 'yandex', 'ads'],\n  ['oppref', 'chatgpt', 'ads'],\n  ['epik', 'pinterest', 'ads'],\n] as const satisfies readonly (readonly [keyof AdvertisingInfo, Channel, 'ads' | 'any'])[];\n\n/**\n * A landing page reserved for one channel's ads, for ads that lost their parameters:\n * `/lp/<channel>`, with or without host, query and hash; the capture is the channel. A product\n * that names its landing pages differently replaces this.\n */\nexport const AD_LANDING_PAGE = /^(?:https?:\\/\\/[^/]+)?\\/lp\\/([a-z]+)(?:[/?#]|$)/;\n\nexport type ReferrerMedium = 'organic' | 'social' | 'video' | 'ai' | 'email';\n\n/**\n * Referrer hosts that name a channel, as regular expressions over the lower-cased host,\n * with the medium GA4 gives that kind of site. Anything else that refers is `referral`, kept as\n * its host. A country TLD is one or two labels (`google.com`, `google.co.uk`, `google.com.hk`),\n * never an open tail, so `google.com.evil.io` is not Google. In match order: the AI assistants\n * first, because `gemini.google.com`, `copilot.microsoft.com` and `yiyan.baidu.com` would\n * otherwise be Google, Microsoft and Baidu search.\n */\nexport const REFERRER_SITES = [\n  ['chatgpt', 'ai', /(^|\\.)(chatgpt\\.com|chat\\.openai\\.com)$/],\n  ['perplexity', 'ai', /(^|\\.)perplexity\\.ai$/],\n  ['gemini', 'ai', /^gemini\\.google\\.com$/],\n  ['claude', 'ai', /(^|\\.)claude\\.ai$/],\n  ['copilot', 'ai', /^copilot\\.microsoft\\.com$|(^|\\.)copilot\\.com$/],\n  ['grok', 'ai', /(^|\\.)(grok\\.com|x\\.ai)$/],\n  ['deepseek', 'ai', /(^|\\.)deepseek\\.com$/],\n  ['doubao', 'ai', /(^|\\.)doubao\\.com$/],\n  ['kimi', 'ai', /(^|\\.)(kimi\\.com|kimi\\.moonshot\\.cn|moonshot\\.cn)$/],\n  ['qwen', 'ai', /^tongyi\\.aliyun\\.com$|(^|\\.)(tongyi\\.com|qianwen\\.com|qwen\\.ai)$/],\n  ['yuanbao', 'ai', /^yuanbao\\.tencent\\.com$/],\n  ['ernie', 'ai', /^yiyan\\.baidu\\.com$|(^|\\.)ernie\\.baidu\\.com$/],\n  ['zhipu', 'ai', /(^|\\.)(chatglm\\.cn|zhipuai\\.cn|bigmodel\\.cn)$/],\n  // Before google, whose pattern it would match.\n  ['gmail', 'email', /^mail\\.google\\.com$/],\n  ['google', 'organic', /(^|\\.)google\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['microsoft', 'organic', /(^|\\.)bing\\.com$/],\n  ['yahoo', 'organic', /(^|\\.)yahoo\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['duckduckgo', 'organic', /(^|\\.)duckduckgo\\.com$/],\n  ['baidu', 'organic', /(^|\\.)baidu\\.com$/],\n  ['yandex', 'organic', /(^|\\.)yandex\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['ecosia', 'organic', /(^|\\.)ecosia\\.org$/],\n  ['naver', 'organic', /(^|\\.)naver\\.com$/],\n  ['brave', 'organic', /^search\\.brave\\.com$/],\n  ['meta', 'social', /(^|\\.)(facebook\\.com|instagram\\.com|fb\\.com|threads\\.net)$/],\n  ['x', 'social', /(^|\\.)(twitter\\.com|x\\.com|t\\.co)$/],\n  ['linkedin', 'social', /(^|\\.)(linkedin\\.com|lnkd\\.in)$/],\n  ['reddit', 'social', /(^|\\.)reddit\\.com$/],\n  ['tiktok', 'social', /(^|\\.)tiktok\\.com$/],\n  ['pinterest', 'social', /(^|\\.)pinterest\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['snapchat', 'social', /(^|\\.)snapchat\\.com$/],\n  ['telegram', 'social', /^(t\\.me|telegram\\.me|(web\\.)?telegram\\.org)$/],\n  ['youtube', 'video', /(^|\\.)(youtube\\.com|youtu\\.be)$/],\n] as const satisfies readonly (readonly [Channel, ReferrerMedium, RegExp])[];\n\n/**\n * The site an Android app's referrer stands for. A link opened from an app on Android arrives with\n * `android-app://<package>/` as its referrer rather than the site's URL; the apps below are read as\n * their sites, so the Google app is a Google search and the LinkedIn app is LinkedIn. A package\n * not listed is kept as the referring host, as GA4 shows it; Meta's apps send their mobile host\n * (`android-app://m.facebook.com`), which needs no entry.\n */\nexport const ANDROID_APP_HOSTS: Readonly<Record<string, string>> = {\n  'com.google.android.googlequicksearchbox': 'www.google.com',\n  'com.google.android.gm': 'mail.google.com',\n  'com.google.android.youtube': 'www.youtube.com',\n  'com.facebook.katana': 'www.facebook.com',\n  'com.instagram.android': 'www.instagram.com',\n  'com.linkedin.android': 'www.linkedin.com',\n  'com.reddit.frontpage': 'www.reddit.com',\n  'com.twitter.android': 'x.com',\n  'com.zhiliaoapp.musically': 'www.tiktok.com',\n  'com.ss.android.ugc.trill': 'www.tiktok.com',\n  'com.pinterest': 'www.pinterest.com',\n  'com.snapchat.android': 'www.snapchat.com',\n  'org.telegram.messenger': 't.me',\n};\n\n/**\n * Referrer hosts that are navigation, not acquisition, when a session happens to start on the way\n * back from them: the local dev host; the payment providers a visitor is bounced through; the\n * sign-in providers whose login lives on a host of its own (Google, Apple, Microsoft, WeChat,\n * Kakao, LINE, Naver, Yahoo, Twitch, X's OAuth 1.0a endpoint); and the hosted auth services a\n * product may sit behind (Auth0, Okta, Supabase, Firebase, Clerk). A product appends its own\n * hostnames — a session that starts from an internal link after the session timeout refers to\n * them. Matched before `REFERRER_SITES`, so `nid.naver.com` and `login.yahoo.com` are not read as\n * a search. Providers whose login shares the host with their content — Facebook, X's OAuth 2.0,\n * LinkedIn, GitHub, Discord — cannot be told apart by host (referrer policies strip the path) and\n * are left as the referrers they usually are. Regular expressions over the lower-cased host.\n */\nexport const REFERRERS_NOT_A_TOUCH = [\n  /^localhost(:|$)/,\n  // payment\n  /(^|\\.)stripe\\.com$/,\n  /^pay\\.google\\.com$/,\n  /(^|\\.)paypal\\.com$/,\n  /(^|\\.)alipay\\.com$/,\n  /(^|\\.)paddle\\.com$/,\n  /(^|\\.)lemonsqueezy\\.com$/,\n  // app stores\n  /^apps\\.apple\\.com$/,\n  /^play\\.google\\.com$/,\n  // sign-in providers with a login host of their own\n  /^accounts\\.google\\.com$/,\n  /^appleid\\.apple\\.com$/,\n  /^login\\.(microsoftonline|live)\\.com$/,\n  /^open\\.weixin\\.qq\\.com$/,\n  /^(kauth|accounts)\\.kakao\\.com$/,\n  /^access\\.line\\.me$/,\n  /^nid\\.naver\\.com$/,\n  /^login\\.yahoo\\.com$/,\n  /^id\\.twitch\\.tv$/,\n  /^api\\.twitter\\.com$/,\n  // hosted auth services\n  /(^|\\.)auth0\\.com$/,\n  /(^|\\.)okta\\.com$/,\n  /(^|\\.)supabase\\.co$/,\n  /(^|\\.)firebaseapp\\.com$/,\n  /(^|\\.)clerk\\.accounts\\.dev$/,\n] as const;\n\n/** GA4's paid mediums — cpc, cpm, ppc, retargeting, paid_social, … — plus Performance Max. */\nexport const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;\n/**\n * Meta's `{{placement}}` values, lower-cased, which an ad URL template of `utm_medium={{placement}}`\n * puts in the medium. Only an ad carries one — an organic post arrives as a referrer, with no utm\n * at all — so a medium in this list is a paid Meta click whatever the source says (a template with\n * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so\n * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it\n * is spelled … which means a placement Meta adds later shows up as unassigned until it is added\n * here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,\n * `facebook_notification`, `an`), and the literal macro for a template that did not expand it.\n */\nexport const META_PLACEMENTS = [\n  'facebook_desktop_feed',\n  'facebook_mobile_feed',\n  'facebook_mobile_reels',\n  'facebook_reels',\n  'facebook_reels_overlay',\n  'facebook_right_column',\n  'facebook_marketplace',\n  'facebook_video_feeds',\n  'facebook_stories',\n  'facebook_search',\n  'facebook_instream_video',\n  'facebook_instant_article',\n  'facebook_groups_feed',\n  'facebook_profile_feed',\n  'facebook_notification',\n  'facebook_notifications',\n  'facebook_business_explore',\n  'instagram_feed',\n  'instagram_stories',\n  'instagram_reels',\n  'instagram_reels_overlay',\n  'instagram_explore',\n  'instagram_explore_home',\n  'instagram_search',\n  'instagram_shop',\n  'instagram_profile_feed',\n  'instagram_profile_reels',\n  'instagram_igtv',\n  'messenger_inbox',\n  'messenger_stories',\n  'messenger_sponsored_messages',\n  'threads_feed',\n  'whatsapp_status',\n  'audience_network_classic',\n  'audience_network_rewarded_video',\n  'audience_network_native_banner_and_interstitial',\n  'an',\n  'others',\n  /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a\n   * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */\n  '{{placement}}',\n] as const;\nexport const DISPLAY_MEDIUMS = ['display', 'banner', 'expandable', 'interstitial'] as const;\n/** GA4's email spellings, as a source or a medium. */\nexport const EMAIL_MEDIUMS = ['email', 'e-mail', 'e_mail', 'e mail'] as const;\n/** A medium that says email or newsletter anywhere in it: `outbound email`, `cold_email`, `newsletter`, and GA4's four. */\nexport const EMAIL_MEDIUM = /(^|[^a-z])(e[-_ ]?mail|newsletter)([^a-z]|$)/;\n\n/** Where a touch came from: a tracked session, or a report by the user or staff. */\nexport const TOUCH_SOURCES = ['tracked', 'reported'] as const;\nexport type TouchSource = (typeof TOUCH_SOURCES)[number];\n\n/**\n * How a reported touch was learned:\n * - survey: the user answered \"how did you hear about us\" (onboarding, checkout)\n * - promo_code: the user redeemed a code that belongs to a channel\n * - phone: a call came in on a channel's dedicated number, marked by staff or the phone system\n * - manual: staff recorded what a customer told them\n */\nexport const REPORTED_TOUCH_KINDS = ['survey', 'promo_code', 'phone', 'manual'] as const;\nexport type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];\n\n/**\n * How much a touch is worth against another when attribution has to choose between sessions;\n * lower wins, and the latest wins among equals. Stored on the session when it is classified, so\n * renumbering means reclassifying.\n *\n * This ranks touches against each other. Within one session the rules that name its channel have\n * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —\n * and the first that says something wins; the session's priority is then the tier of that rule\n * (a campaign rule whose touch is organic by its own tag ranking as a referrer, see `classifyTouch`).\n * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the\n * later one is credited, while one session carrying both is named by its utm.\n */\nexport const TOUCH_PRIORITY = {\n  /**\n   * utm, click id, ad landing page: someone tagged that link (in that order within a session) —\n   * unless the tag itself calls the touch organic, a referral or email, which then ranks as `referrer`\n   */\n  campaign: 1,\n  /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */\n  verified: 1,\n  /** the browser said where the visitor came from; nobody chose it */\n  referrer: 2,\n  /** a reported touch that is the user's claim: a survey answer, a code that may have been shared */\n  claimed: 3,\n} as const satisfies Record<string, number>;\n\n/** Which reported kinds are staff facts and which are the user's claims. */\nexport const REPORTED_TOUCH_PRIORITY = {\n  phone: TOUCH_PRIORITY.verified,\n  manual: TOUCH_PRIORITY.verified,\n  survey: TOUCH_PRIORITY.claimed,\n  promo_code: TOUCH_PRIORITY.claimed,\n} as const satisfies Record<ReportedTouchKind, number>;\n"],"mappings":";;;;;;;;AAUA,MAAa,iBAAiB;;AAE9B,MAAa,YAAY;;AAEzB,MAAa,iBAAiB;;AAG9B,MAAa,WAAW;CACtB;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CAIA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CAKA;AACF;;AAKA,MAAa,iBAAiB;CAC5B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAKA,MAAa,iBAAiB;CAC5B,IAAI;CACJ,IAAI;CACJ,IAAI;CACJ,KAAK;CACL,IAAI;CACJ,UAAU;CACV,WAAW;CACX,MAAM;CACN,SAAS;CACT,cAAc;CACd,WAAW;CACX,SAAS;CACT,eAAe;CACf,mBAAmB;CACnB,QAAQ;CACR,iBAAiB;CACjB,aAAa;CACb,eAAe;CACf,gBAAgB;CAChB,cAAc;CACd,YAAY;AACd;;;;;;;;;;;;;;;;AAiBA,MAAa,oBAAoB;CAC/B;EAAC;EAAU;EAAQ;CAAK;CACxB;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAc;EAAU;CAAK;CAC9B;EAAC;EAAkB;EAAU;CAAK;CAClC;EAAC;EAAS;EAAS;CAAK;CACxB;EAAC;EAAW;EAAa;CAAK;CAC9B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAW;EAAU;CAAK;CAC3B;EAAC;EAAa;EAAY;CAAK;CAC/B;EAAC;EAAS;EAAY;CAAK;CAC3B;EAAC;EAAU;EAAK;CAAK;CACrB;EAAC;EAAe;EAAS;CAAK;CAC9B;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAW;CAAK;CAC3B;EAAC;EAAQ;EAAa;CAAK;AAC7B;;;;;;AAOA,MAAa,kBAAkB;;;;;;;;;AAY/B,MAAa,iBAAiB;CAC5B;EAAC;EAAW;EAAM;CAAyC;CAC3D;EAAC;EAAc;EAAM;CAAuB;CAC5C;EAAC;EAAU;EAAM;CAAuB;CACxC;EAAC;EAAU;EAAM;CAAmB;CACpC;EAAC;EAAW;EAAM;CAA+C;CACjE;EAAC;EAAQ;EAAM;CAA0B;CACzC;EAAC;EAAY;EAAM;CAAsB;CACzC;EAAC;EAAU;EAAM;CAAoB;CACrC;EAAC;EAAQ;EAAM;CAAoD;CACnE;EAAC;EAAQ;EAAM;CAAkE;CACjF;EAAC;EAAW;EAAM;CAAyB;CAC3C;EAAC;EAAS;EAAM;CAA8C;CAC9D;EAAC;EAAS;EAAM;CAA+C;CAE/D;EAAC;EAAS;EAAS;CAAqB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAa;EAAW;CAAkB;CAC3C;EAAC;EAAS;EAAW;CAAwC;CAC7D;EAAC;EAAc;EAAW;CAAwB;CAClD;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAU;EAAW;CAAoB;CAC1C;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAS;EAAW;CAAsB;CAC3C;EAAC;EAAQ;EAAU;CAA4D;CAC/E;EAAC;EAAK;EAAU;CAAoC;CACpD;EAAC;EAAY;EAAU;CAAiC;CACxD;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAa;EAAU;CAA4C;CACpE;EAAC;EAAY;EAAU;CAAsB;CAC7C;EAAC;EAAY;EAAU;CAA8C;CACrE;EAAC;EAAW;EAAS;CAAiC;AACxD;;;;;;;;AASA,MAAa,oBAAsD;CACjE,2CAA2C;CAC3C,yBAAyB;CACzB,8BAA8B;CAC9B,uBAAuB;CACvB,yBAAyB;CACzB,wBAAwB;CACxB,wBAAwB;CACxB,uBAAuB;CACvB,4BAA4B;CAC5B,4BAA4B;CAC5B,iBAAiB;CACjB,wBAAwB;CACxB,0BAA0B;AAC5B;;;;;;;;;;;;;AAcA,MAAa,wBAAwB;CACnC;CAEA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAGA,MAAa,cAAc;;;;;;;;;;;AAW3B,MAAa,kBAAkB;CAC7B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAGA;AACF;AACA,MAAa,kBAAkB;CAAC;CAAW;CAAU;CAAc;AAAc;;AAEjF,MAAa,gBAAgB;CAAC;CAAS;CAAU;CAAU;AAAQ;;AAEnE,MAAa,eAAe;;AAG5B,MAAa,gBAAgB,CAAC,WAAW,UAAU;;;;;;;;AAUnD,MAAa,uBAAuB;CAAC;CAAU;CAAc;CAAS;AAAQ;;;;;;;;;;;;;AAe9E,MAAa,iBAAiB;;;;;CAK5B,UAAU;;CAEV,UAAU;;CAEV,UAAU;;CAEV,SAAS;AACX;;AAGA,MAAa,0BAA0B;CACrC,OAAO,eAAe;CACtB,QAAQ,eAAe;CACvB,QAAQ,eAAe;CACvB,YAAY,eAAe;AAC7B"}
+{"version":3,"file":"vocabulary.mjs","names":[],"sources":["../../src/attribution/vocabulary.ts"],"sourcesContent":["import type { AdvertisingInfo } from '../track/types';\n\n/**\n * The vocabulary attribution is built from, shared by every product's `session` table and by the\n * dashboards that read it. Data for `classifyTouch` (./classify), which turns it into a channel;\n * a product's dashboards read the same names back. What stays with the product is its own hostnames\n * (referrer exclusions) and its landing-page conventions.\n */\n\n/** A session that arrived through nothing we can name. GA's spelling, so dashboards read as GA. */\nexport const DIRECT_CHANNEL = '(direct)';\n/** The medium of a direct session. */\nexport const NO_MEDIUM = '(none)';\n/** The medium of a tagged link that named a source but no medium. */\nexport const MEDIUM_NOT_SET = '(not set)';\n\n/** The channels the rules below can name. A `utm_source` outside this list is its own channel. */\nexport const CHANNELS = [\n  'meta',\n  'google',\n  'dv360',\n  'microsoft',\n  'tiktok',\n  'reddit',\n  'linkedin',\n  'snapchat',\n  'x',\n  'kakao',\n  'yandex',\n  'yahoo',\n  'duckduckgo',\n  'baidu',\n  'ecosia',\n  'naver',\n  'brave',\n  'pinterest',\n  'youtube',\n  'telegram',\n  /** Gmail's web and Android app: a link in a mail that carried no utm. */\n  'gmail',\n  /** AI assistants that send people to sites: ChatGPT tags its links `utm_source=chatgpt.com`, the\n   * others show as a referrer. Their own channel group, `organic_ai`, since GA4's default groups\n   * would file them under Referral / Unassigned and the question \"how much does AI bring\" comes up. */\n  'chatgpt',\n  'perplexity',\n  'gemini',\n  'claude',\n  'copilot',\n  'grok',\n  /** and the Chinese ones — DeepSeek, 豆包, Kimi, 通义, 腾讯元宝, 文心一言, 智谱清言 */\n  'deepseek',\n  'doubao',\n  'kimi',\n  'qwen',\n  'yuanbao',\n  'ernie',\n  'zhipu',\n  /** the product's own referral programme: the session came through a member's link or code.\n   * How a product recognises one (a `/refer/<code>` path, a code at sign-up) is its own rule. Not\n   * `referral`: that word is the channel group of any outside site, and a channel of the same name\n   * would be impossible to tell apart in queries. */\n  'referral_program',\n] as const;\n\nexport type Channel = (typeof CHANNELS)[number];\n\n/** GA4's default channel groups, as identifiers; a dashboard maps them to display names. */\nexport const CHANNEL_GROUPS = [\n  'direct',\n  'paid_search',\n  'paid_social',\n  'paid_other',\n  'display',\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  /** not in GA4's default grouping: sessions an AI assistant sent, by referrer or by ChatGPT's utm */\n  'organic_ai',\n  'referral',\n  'email',\n  'affiliate',\n  'unassigned',\n] as const;\n\nexport type ChannelGroup = (typeof CHANNEL_GROUPS)[number];\n\n/** `utm_source` spellings that mean the same channel: Meta's `{{site_source_name}}` values and the usual synonyms. */\nexport const SOURCE_ALIASES = {\n  fb: 'meta',\n  ig: 'meta',\n  an: 'meta',\n  msg: 'meta',\n  th: 'meta',\n  facebook: 'meta',\n  instagram: 'meta',\n  bing: 'microsoft',\n  twitter: 'x',\n  'google ads': 'google',\n  googleads: 'google',\n  adwords: 'google',\n  'chatgpt.com': 'chatgpt',\n  'chat.openai.com': 'chatgpt',\n  openai: 'chatgpt',\n  'perplexity.ai': 'perplexity',\n  'claude.ai': 'claude',\n  'copilot.com': 'copilot',\n  'deepseek.com': 'deepseek',\n  'doubao.com': 'doubao',\n  'kimi.com': 'kimi',\n} as const satisfies Record<string, Channel>;\n\n/**\n * Which click id belongs to which channel, in priority order, and whether the platform puts it on\n * its ad clicks only (`'ads'`) or on other links as well (`'any'`). Every key is a field this SDK\n * collects (`AdvertisingInfo`).\n *\n * The third column decides whether the id can say a click was paid when a `utm_source` names the\n * channel but no `utm_medium` says how (a Reddit ad tagged `utm_source=reddit` and nothing more).\n * `fbclid` is `'any'`: Meta decorates every outbound link with it, organic posts, profile links\n * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never\n * decorate an organic link.\n *\n * Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every\n * underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so\n * counting it named every later visit — typed in, from search, from an email — a new ad click.\n */\nexport const CLICK_ID_CHANNELS = [\n  ['fbclid', 'meta', 'any'],\n  ['gclid', 'google', 'ads'],\n  ['gbraid', 'google', 'ads'],\n  ['wbraid', 'google', 'ads'],\n  ['gad_source', 'google', 'ads'],\n  ['gad_campaignid', 'google', 'ads'],\n  ['dclid', 'dv360', 'ads'],\n  ['msclkid', 'microsoft', 'ads'],\n  ['ttclid', 'tiktok', 'ads'],\n  ['rdt_cid', 'reddit', 'ads'],\n  ['li_fat_id', 'linkedin', 'ads'],\n  ['ScCid', 'snapchat', 'ads'],\n  ['twclid', 'x', 'any'],\n  ['ko_click_id', 'kakao', 'any'],\n  ['yclid', 'yandex', 'ads'],\n  ['oppref', 'chatgpt', 'ads'],\n  ['epik', 'pinterest', 'ads'],\n] as const satisfies readonly (readonly [keyof AdvertisingInfo, Channel, 'ads' | 'any'])[];\n\n/**\n * A landing page reserved for one channel's ads, for ads that lost their parameters:\n * `/lp/<channel>`, with or without host, query and hash; the capture is the channel. A product\n * that names its landing pages differently replaces this.\n */\nexport const AD_LANDING_PAGE = /^(?:https?:\\/\\/[^/]+)?\\/lp\\/([a-z]+)(?:[/?#]|$)/;\n\nexport type ReferrerMedium = 'organic' | 'social' | 'video' | 'ai' | 'email';\n\n/**\n * Referrer hosts that name a channel, as regular expressions over the lower-cased host,\n * with the medium GA4 gives that kind of site. Anything else that refers is `referral`, kept as\n * its host. A country TLD is one or two labels (`google.com`, `google.co.uk`, `google.com.hk`),\n * never an open tail, so `google.com.evil.io` is not Google. In match order: the AI assistants\n * first, because `gemini.google.com`, `copilot.microsoft.com` and `yiyan.baidu.com` would\n * otherwise be Google, Microsoft and Baidu search.\n */\nexport const REFERRER_SITES = [\n  ['chatgpt', 'ai', /(^|\\.)(chatgpt\\.com|chat\\.openai\\.com)$/],\n  ['perplexity', 'ai', /(^|\\.)perplexity\\.ai$/],\n  ['gemini', 'ai', /^gemini\\.google\\.com$/],\n  ['claude', 'ai', /(^|\\.)claude\\.ai$/],\n  ['copilot', 'ai', /^copilot\\.microsoft\\.com$|(^|\\.)copilot\\.com$/],\n  ['grok', 'ai', /(^|\\.)(grok\\.com|x\\.ai)$/],\n  ['deepseek', 'ai', /(^|\\.)deepseek\\.com$/],\n  ['doubao', 'ai', /(^|\\.)doubao\\.com$/],\n  ['kimi', 'ai', /(^|\\.)(kimi\\.com|kimi\\.moonshot\\.cn|moonshot\\.cn)$/],\n  ['qwen', 'ai', /^tongyi\\.aliyun\\.com$|(^|\\.)(tongyi\\.com|qianwen\\.com|qwen\\.ai)$/],\n  ['yuanbao', 'ai', /^yuanbao\\.tencent\\.com$/],\n  ['ernie', 'ai', /^yiyan\\.baidu\\.com$|(^|\\.)ernie\\.baidu\\.com$/],\n  ['zhipu', 'ai', /(^|\\.)(chatglm\\.cn|zhipuai\\.cn|bigmodel\\.cn)$/],\n  // Before google, whose pattern it would match.\n  ['gmail', 'email', /^mail\\.google\\.com$/],\n  ['google', 'organic', /(^|\\.)google\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['microsoft', 'organic', /(^|\\.)bing\\.com$/],\n  ['yahoo', 'organic', /(^|\\.)yahoo\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['duckduckgo', 'organic', /(^|\\.)duckduckgo\\.com$/],\n  ['baidu', 'organic', /(^|\\.)baidu\\.com$/],\n  ['yandex', 'organic', /(^|\\.)yandex\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['ecosia', 'organic', /(^|\\.)ecosia\\.org$/],\n  ['naver', 'organic', /(^|\\.)naver\\.com$/],\n  ['brave', 'organic', /^search\\.brave\\.com$/],\n  ['meta', 'social', /(^|\\.)(facebook\\.com|instagram\\.com|fb\\.com|threads\\.net)$/],\n  ['x', 'social', /(^|\\.)(twitter\\.com|x\\.com|t\\.co)$/],\n  ['linkedin', 'social', /(^|\\.)(linkedin\\.com|lnkd\\.in)$/],\n  ['reddit', 'social', /(^|\\.)reddit\\.com$/],\n  ['tiktok', 'social', /(^|\\.)tiktok\\.com$/],\n  ['pinterest', 'social', /(^|\\.)pinterest\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['snapchat', 'social', /(^|\\.)snapchat\\.com$/],\n  ['telegram', 'social', /^(t\\.me|telegram\\.me|(web\\.)?telegram\\.org)$/],\n  ['youtube', 'video', /(^|\\.)(youtube\\.com|youtu\\.be)$/],\n] as const satisfies readonly (readonly [Channel, ReferrerMedium, RegExp])[];\n\n/**\n * The site an Android app's referrer stands for. A link opened from an app on Android arrives with\n * `android-app://<package>/` as its referrer rather than the site's URL; the apps below are read as\n * their sites, so the Google app is a Google search and the LinkedIn app is LinkedIn. A package\n * not listed is kept as the referring host, as GA4 shows it; Meta's apps send their mobile host\n * (`android-app://m.facebook.com`), which needs no entry.\n */\nexport const ANDROID_APP_HOSTS: Readonly<Record<string, string>> = {\n  'com.google.android.googlequicksearchbox': 'www.google.com',\n  'com.google.android.gm': 'mail.google.com',\n  'com.google.android.youtube': 'www.youtube.com',\n  'com.facebook.katana': 'www.facebook.com',\n  'com.instagram.android': 'www.instagram.com',\n  'com.linkedin.android': 'www.linkedin.com',\n  'com.reddit.frontpage': 'www.reddit.com',\n  'com.twitter.android': 'x.com',\n  'com.zhiliaoapp.musically': 'www.tiktok.com',\n  'com.ss.android.ugc.trill': 'www.tiktok.com',\n  'com.pinterest': 'www.pinterest.com',\n  'com.snapchat.android': 'www.snapchat.com',\n  'org.telegram.messenger': 't.me',\n};\n\n/**\n * Referrer hosts that are navigation, not acquisition, when a session happens to start on the way\n * back from them: the local dev host; the payment providers a visitor is bounced through; the\n * sign-in providers whose login lives on a host of its own (Google, Apple, Microsoft, WeChat,\n * Kakao, LINE, Naver, Yahoo, Twitch, X's OAuth 1.0a endpoint); and the hosted auth services a\n * product may sit behind (Auth0, Okta, Supabase, Firebase, Clerk). A product appends its own\n * hostnames — a session that starts from an internal link after the session timeout refers to\n * them. Matched before `REFERRER_SITES`, so `nid.naver.com` and `login.yahoo.com` are not read as\n * a search. Providers whose login shares the host with their content — Facebook, X's OAuth 2.0,\n * LinkedIn, GitHub, Discord — cannot be told apart by host (referrer policies strip the path) and\n * are left as the referrers they usually are. Regular expressions over the lower-cased host.\n */\nexport const REFERRERS_NOT_A_TOUCH = [\n  /^localhost(:|$)/,\n  // payment\n  /(^|\\.)stripe\\.com$/,\n  /^pay\\.google\\.com$/,\n  /(^|\\.)paypal\\.com$/,\n  /(^|\\.)alipay\\.com$/,\n  /(^|\\.)paddle\\.com$/,\n  /(^|\\.)lemonsqueezy\\.com$/,\n  // app stores\n  /^apps\\.apple\\.com$/,\n  /^play\\.google\\.com$/,\n  // sign-in providers with a login host of their own\n  /^accounts\\.google\\.com$/,\n  /^appleid\\.apple\\.com$/,\n  /^login\\.(microsoftonline|live)\\.com$/,\n  /^open\\.weixin\\.qq\\.com$/,\n  /^(kauth|accounts)\\.kakao\\.com$/,\n  /^access\\.line\\.me$/,\n  /^nid\\.naver\\.com$/,\n  /^login\\.yahoo\\.com$/,\n  /^id\\.twitch\\.tv$/,\n  /^api\\.twitter\\.com$/,\n  // hosted auth services\n  /(^|\\.)auth0\\.com$/,\n  /(^|\\.)okta\\.com$/,\n  /(^|\\.)supabase\\.co$/,\n  /(^|\\.)firebaseapp\\.com$/,\n  /(^|\\.)clerk\\.accounts\\.dev$/,\n] as const;\n\n/** GA4's paid mediums — cpc, cpm, ppc, retargeting, paid_social, … — plus Performance Max. */\nexport const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;\n/**\n * Meta's `{{placement}}` values, lower-cased, which an ad URL template of `utm_medium={{placement}}`\n * puts in the medium. Only an ad carries one — an organic post arrives as a referrer, with no utm\n * at all — so a medium in this list is a paid Meta click whatever the source says (a template with\n * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so\n * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it\n * is spelled … which means a placement Meta adds later shows up as organic social (or unassigned,\n * under a source that is no social site) until it is added here. Meta's documented values plus the\n * ones seen in the wild (`facebook_mobile_reels`, `facebook_notification`, `an`), and the literal\n * macro for a template that did not expand it.\n *\n * Accepted for the ads already running with that template; new ads should rather send\n * `utm_medium=cpc` and the placement in a `placement` parameter of its own (collected as the\n * `placement` tag): GA4 matches its paid rule on the medium alone, and files a placement medium\n * under Organic Social.\n */\nexport const META_PLACEMENTS = [\n  'facebook_feed',\n  'facebook_instream',\n  'facebook_desktop_feed',\n  'facebook_mobile_feed',\n  'facebook_mobile_reels',\n  'facebook_reels',\n  'facebook_reels_overlay',\n  'facebook_right_column',\n  'facebook_marketplace',\n  'facebook_video_feeds',\n  'facebook_stories',\n  'facebook_search',\n  'facebook_instream_video',\n  'facebook_instant_article',\n  'facebook_groups_feed',\n  'facebook_profile_feed',\n  'facebook_notification',\n  'facebook_notifications',\n  'facebook_business_explore',\n  'instagram_feed',\n  'instagram_stories',\n  'instagram_reels',\n  'instagram_reels_overlay',\n  'instagram_explore',\n  'instagram_explore_home',\n  'instagram_search',\n  'instagram_shop',\n  'instagram_profile_feed',\n  'instagram_profile_reels',\n  'instagram_igtv',\n  'messenger_inbox',\n  'messenger_stories',\n  'messenger_sponsored_messages',\n  'threads_feed',\n  'threads_stream',\n  'whatsapp_status',\n  'audience_network_classic',\n  'audience_network_rewarded_video',\n  'audience_network_native_banner_and_interstitial',\n  'an',\n  'others',\n  /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a\n   * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */\n  '{{placement}}',\n] as const;\nexport const DISPLAY_MEDIUMS = ['display', 'banner', 'expandable', 'interstitial'] as const;\n/** GA4's email spellings, as a source or a medium. */\nexport const EMAIL_MEDIUMS = ['email', 'e-mail', 'e_mail', 'e mail'] as const;\n/** A medium that says email or newsletter anywhere in it: `outbound email`, `cold_email`, `newsletter`, and GA4's four. */\nexport const EMAIL_MEDIUM = /(^|[^a-z])(e[-_ ]?mail|newsletter)([^a-z]|$)/;\n\n/** Where a touch came from: a tracked session, or a report by the user or staff. */\nexport const TOUCH_SOURCES = ['tracked', 'reported'] as const;\nexport type TouchSource = (typeof TOUCH_SOURCES)[number];\n\n/**\n * How a reported touch was learned:\n * - survey: the user answered \"how did you hear about us\" (onboarding, checkout)\n * - promo_code: the user redeemed a code that belongs to a channel\n * - phone: a call came in on a channel's dedicated number, marked by staff or the phone system\n * - manual: staff recorded what a customer told them\n */\nexport const REPORTED_TOUCH_KINDS = ['survey', 'promo_code', 'phone', 'manual'] as const;\nexport type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];\n\n/**\n * How much a touch is worth against another when attribution has to choose between sessions;\n * lower wins, and the latest wins among equals. Stored on the session when it is classified, so\n * renumbering means reclassifying.\n *\n * This ranks touches against each other. Within one session the rules that name its channel have\n * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —\n * and the first that says something wins; the session's priority is then the tier of that rule\n * (a campaign rule whose touch is organic by its own tag ranking as a referrer, see `classifyTouch`).\n * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the\n * later one is credited, while one session carrying both is named by its utm.\n */\nexport const TOUCH_PRIORITY = {\n  /**\n   * utm, click id, ad landing page: someone tagged that link (in that order within a session) —\n   * unless the tag itself calls the touch organic, a referral or email, which then ranks as `referrer`\n   */\n  campaign: 1,\n  /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */\n  verified: 1,\n  /** the browser said where the visitor came from; nobody chose it */\n  referrer: 2,\n  /** a reported touch that is the user's claim: a survey answer, a code that may have been shared */\n  claimed: 3,\n} as const satisfies Record<string, number>;\n\n/** Which reported kinds are staff facts and which are the user's claims. */\nexport const REPORTED_TOUCH_PRIORITY = {\n  phone: TOUCH_PRIORITY.verified,\n  manual: TOUCH_PRIORITY.verified,\n  survey: TOUCH_PRIORITY.claimed,\n  promo_code: TOUCH_PRIORITY.claimed,\n} as const satisfies Record<ReportedTouchKind, number>;\n"],"mappings":";;;;;;;;AAUA,MAAa,iBAAiB;;AAE9B,MAAa,YAAY;;AAEzB,MAAa,iBAAiB;;AAG9B,MAAa,WAAW;CACtB;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CAIA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CAKA;AACF;;AAKA,MAAa,iBAAiB;CAC5B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAKA,MAAa,iBAAiB;CAC5B,IAAI;CACJ,IAAI;CACJ,IAAI;CACJ,KAAK;CACL,IAAI;CACJ,UAAU;CACV,WAAW;CACX,MAAM;CACN,SAAS;CACT,cAAc;CACd,WAAW;CACX,SAAS;CACT,eAAe;CACf,mBAAmB;CACnB,QAAQ;CACR,iBAAiB;CACjB,aAAa;CACb,eAAe;CACf,gBAAgB;CAChB,cAAc;CACd,YAAY;AACd;;;;;;;;;;;;;;;;AAiBA,MAAa,oBAAoB;CAC/B;EAAC;EAAU;EAAQ;CAAK;CACxB;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAc;EAAU;CAAK;CAC9B;EAAC;EAAkB;EAAU;CAAK;CAClC;EAAC;EAAS;EAAS;CAAK;CACxB;EAAC;EAAW;EAAa;CAAK;CAC9B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAW;EAAU;CAAK;CAC3B;EAAC;EAAa;EAAY;CAAK;CAC/B;EAAC;EAAS;EAAY;CAAK;CAC3B;EAAC;EAAU;EAAK;CAAK;CACrB;EAAC;EAAe;EAAS;CAAK;CAC9B;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAW;CAAK;CAC3B;EAAC;EAAQ;EAAa;CAAK;AAC7B;;;;;;AAOA,MAAa,kBAAkB;;;;;;;;;AAY/B,MAAa,iBAAiB;CAC5B;EAAC;EAAW;EAAM;CAAyC;CAC3D;EAAC;EAAc;EAAM;CAAuB;CAC5C;EAAC;EAAU;EAAM;CAAuB;CACxC;EAAC;EAAU;EAAM;CAAmB;CACpC;EAAC;EAAW;EAAM;CAA+C;CACjE;EAAC;EAAQ;EAAM;CAA0B;CACzC;EAAC;EAAY;EAAM;CAAsB;CACzC;EAAC;EAAU;EAAM;CAAoB;CACrC;EAAC;EAAQ;EAAM;CAAoD;CACnE;EAAC;EAAQ;EAAM;CAAkE;CACjF;EAAC;EAAW;EAAM;CAAyB;CAC3C;EAAC;EAAS;EAAM;CAA8C;CAC9D;EAAC;EAAS;EAAM;CAA+C;CAE/D;EAAC;EAAS;EAAS;CAAqB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAa;EAAW;CAAkB;CAC3C;EAAC;EAAS;EAAW;CAAwC;CAC7D;EAAC;EAAc;EAAW;CAAwB;CAClD;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAU;EAAW;CAAoB;CAC1C;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAS;EAAW;CAAsB;CAC3C;EAAC;EAAQ;EAAU;CAA4D;CAC/E;EAAC;EAAK;EAAU;CAAoC;CACpD;EAAC;EAAY;EAAU;CAAiC;CACxD;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAa;EAAU;CAA4C;CACpE;EAAC;EAAY;EAAU;CAAsB;CAC7C;EAAC;EAAY;EAAU;CAA8C;CACrE;EAAC;EAAW;EAAS;CAAiC;AACxD;;;;;;;;AASA,MAAa,oBAAsD;CACjE,2CAA2C;CAC3C,yBAAyB;CACzB,8BAA8B;CAC9B,uBAAuB;CACvB,yBAAyB;CACzB,wBAAwB;CACxB,wBAAwB;CACxB,uBAAuB;CACvB,4BAA4B;CAC5B,4BAA4B;CAC5B,iBAAiB;CACjB,wBAAwB;CACxB,0BAA0B;AAC5B;;;;;;;;;;;;;AAcA,MAAa,wBAAwB;CACnC;CAEA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAGA,MAAa,cAAc;;;;;;;;;;;;;;;;;AAiB3B,MAAa,kBAAkB;CAC7B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAGA;AACF;AACA,MAAa,kBAAkB;CAAC;CAAW;CAAU;CAAc;AAAc;;AAEjF,MAAa,gBAAgB;CAAC;CAAS;CAAU;CAAU;AAAQ;;AAEnE,MAAa,eAAe;;AAG5B,MAAa,gBAAgB,CAAC,WAAW,UAAU;;;;;;;;AAUnD,MAAa,uBAAuB;CAAC;CAAU;CAAc;CAAS;AAAQ;;;;;;;;;;;;;AAe9E,MAAa,iBAAiB;;;;;CAK5B,UAAU;;CAEV,UAAU;;CAEV,UAAU;;CAEV,SAAS;AACX;;AAGA,MAAa,0BAA0B;CACrC,OAAO,eAAe;CACtB,QAAQ,eAAe;CACvB,QAAQ,eAAe;CACvB,YAAY,eAAe;AAC7B"}

package/dist/hooks/use-web-analytics.cjs

@@ -5,6 +5,7 @@ const require_setup_session = require("../setup/session.cjs");
 const require_track_index = require("../track/index.cjs");
 const require_hooks_use_previous = require("./use-previous.cjs");
 const require_web_page_key = require("../web/page-key.cjs");
+const require_web_index = require("../web/index.cjs");
 let _shware_utils = require("@shware/utils");
 let react = require("react");
 //#region src/hooks/use-web-analytics.ts
@@ -13,7 +14,7 @@ function sendFirstVisit(pathname) {
 	require_track_index.track("first_visit", {
 		page_path: pathname,
 		page_title: document.title,
-		page_referrer: document.referrer,
+		page_referrer: require_web_index.getPageReferrer(),
 		page_location: window.location.href
 	});
 	require_setup_index.config.storage.setItem(require_constants_storage.keys.first_visit_time, (/* @__PURE__ */ new Date()).toISOString());
@@ -111,7 +112,7 @@ function useWebAnalytics(pathname, search) {
 		require_track_index.track("page_view", {
 			page_path: pathname,
 			page_title: document.title,
-			page_referrer: document.referrer,
+			page_referrer: require_web_index.getPageReferrer(),
 			page_location: window.location.href,
 			previous_page_path: prevPage === void 0 ? void 0 : prevPathname,
 			engagement_time_msec: prevPage === void 0 ? void 0 : require_setup_session.getSession().flush()

package/dist/hooks/use-web-analytics.cjs.map

@@ -1 +1 @@
-{"version":3,"file":"use-web-analytics.cjs","names":["config","keys","getSession","getPageKey","usePrevious","useRef","throttle"],"sources":["../../src/hooks/use-web-analytics.ts"],"sourcesContent":["import { throttle } from '@shware/utils';\nimport { useEffect, useRef } from 'react';\nimport { keys } from '../constants/storage';\nimport { config } from '../setup/index';\nimport { getSession } from '../setup/session';\nimport { sendBeacon, sendPendingEvents, track } from '../track/index';\nimport { getPageKey } from '../web/page-key';\nimport { usePrevious } from './use-previous';\n\nfunction sendFirstVisit(pathname: string) {\n  if (config.storage.getItem(keys.first_visit_time)) return;\n  track('first_visit', {\n    page_path: pathname,\n    page_title: document.title,\n    page_referrer: document.referrer,\n    page_location: window.location.href,\n  });\n  config.storage.setItem(keys.first_visit_time, new Date().toISOString());\n}\n\nfunction sendUserEngagement(trigger: 'pagehide' | 'visibilitychange') {\n  const engagement_time_msec = getSession().flush();\n  if (engagement_time_msec <= 0) return;\n  sendBeacon('user_engagement', { engagement_time_msec, trigger });\n}\n\n/** Whether the event was actually sent — a zero-engagement crossing reports nothing. */\nfunction sendScroll(): boolean {\n  const engagement_time_msec = getSession().flush();\n  if (engagement_time_msec <= 0) return false;\n  track('scroll', { engagement_time_msec });\n  return true;\n}\n\nfunction getScrollPercent() {\n  const scrollTop = window.scrollY || document.documentElement.scrollTop;\n  const windowHeight = window.innerHeight;\n  const docHeight = document.documentElement.scrollHeight;\n  if (docHeight === 0) return 0;\n  return ((scrollTop + windowHeight) * 100) / docHeight;\n}\n\n// The queue goes first: a new session's `session_start` is in it, ahead of the engagement that\n// reports for that session. On `hidden` as well as on `pagehide`, as GA4 does: a mobile browser\n// often discards a hidden page without firing `pagehide`.\nfunction onPageHide() {\n  getSession().pagehide();\n  sendPendingEvents();\n  sendUserEngagement('pagehide');\n}\n\nfunction onVisibilityChange() {\n  getSession().visibilitychange(document.visibilityState);\n  if (document.visibilityState === 'hidden') {\n    sendPendingEvents();\n    sendUserEngagement('visibilitychange');\n  }\n}\n\n/**\n * 1. send session_start event when the page is loaded\n * 2. send scroll event when the user scrolls more than 90% of the page\n * 3. send user_engagement event when the page is hidden or the user is not focused\n * 4. send page_view when the page changes — path or query, see `getPageKey`; `search` is the\n *    router's query string (`?a=1`, or `''`), required so no caller forgets that the query is\n *    part of what makes a page\n */\nexport function useWebAnalytics(pathname: string, search: string) {\n  const page = getPageKey(pathname, search);\n  const prevPage = usePrevious(page);\n  const prevPathname = usePrevious(pathname);\n\n  // reset state when the page changes and send scroll when the user navigates to a new page\n  const hasSendScroll = useRef(false);\n  useEffect(() => {\n    hasSendScroll.current = false;\n  }, [page]);\n\n  useEffect(() => {\n    // One lookup for the whole effect: `addEventListener` and its matching\n    // `removeEventListener` have to be handed the very same function.\n    const session = getSession();\n\n    sendFirstVisit(pathname);\n\n    const onScroll = throttle(() => {\n      session.updateAccumulator();\n      if (hasSendScroll.current) return;\n      // only send scroll when the user has scrolled more than 90% of the page\n      if (getScrollPercent() < 90) return;\n      // A crossing with no engaged time (a restored scroll position in an unfocused window) must\n      // not consume the page's one shot: the flag is set only once the event is actually sent.\n      hasSendScroll.current = sendScroll();\n    }, 500);\n\n    const checkpointEvents = ['mousedown', 'keydown', 'touchstart'];\n    const checkpoint = throttle(session.updateAccumulator, 1000);\n\n    window.addEventListener('focus', session.focus);\n    window.addEventListener('blur', session.blur);\n    window.addEventListener('scroll', onScroll, { passive: true });\n    window.addEventListener('pageshow', session.pageshow);\n    window.addEventListener('pagehide', onPageHide);\n    document.addEventListener('visibilitychange', onVisibilityChange);\n\n    // save checkpoint\n    checkpointEvents.forEach((e) => {\n      window.addEventListener(e, checkpoint, { passive: true, capture: true });\n    });\n\n    return () => {\n      window.removeEventListener('focus', session.focus);\n      window.removeEventListener('blur', session.blur);\n      window.removeEventListener('scroll', onScroll);\n      window.removeEventListener('pageshow', session.pageshow);\n      window.removeEventListener('pagehide', onPageHide);\n      document.removeEventListener('visibilitychange', onVisibilityChange);\n      checkpointEvents.forEach((e) => window.removeEventListener(e, checkpoint, { capture: true }));\n\n      onScroll.cancel();\n      checkpoint.cancel();\n    };\n  }, []);\n\n  useEffect(() => {\n    // `page_path` stays the path — the query is in `page_location` — and the previous page is\n    // named by its path too, so a query-only change reports the same path as its predecessor.\n    track('page_view', {\n      page_path: pathname,\n      page_title: document.title,\n      page_referrer: document.referrer,\n      page_location: window.location.href,\n      previous_page_path: prevPage === undefined ? 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+{"version":3,"file":"use-web-analytics.cjs","names":["config","keys","getPageReferrer","getSession","getPageKey","usePrevious","useRef","throttle"],"sources":["../../src/hooks/use-web-analytics.ts"],"sourcesContent":["import { throttle } from '@shware/utils';\nimport { useEffect, useRef } from 'react';\nimport { keys } from '../constants/storage';\nimport { config } from '../setup/index';\nimport { getSession } from '../setup/session';\nimport { sendBeacon, sendPendingEvents, track } from '../track/index';\nimport { getPageReferrer } from '../web/index';\nimport { getPageKey } from '../web/page-key';\nimport { usePrevious } from './use-previous';\n\nfunction sendFirstVisit(pathname: string) {\n  if (config.storage.getItem(keys.first_visit_time)) return;\n  track('first_visit', {\n    page_path: pathname,\n    page_title: document.title,\n    page_referrer: getPageReferrer(),\n    page_location: window.location.href,\n  });\n  config.storage.setItem(keys.first_visit_time, new Date().toISOString());\n}\n\nfunction sendUserEngagement(trigger: 'pagehide' | 'visibilitychange') {\n  const engagement_time_msec = getSession().flush();\n  if (engagement_time_msec <= 0) return;\n  sendBeacon('user_engagement', { engagement_time_msec, trigger });\n}\n\n/** Whether the event was actually sent — a zero-engagement crossing reports nothing. */\nfunction sendScroll(): boolean {\n  const engagement_time_msec = getSession().flush();\n  if (engagement_time_msec <= 0) return false;\n  track('scroll', { engagement_time_msec });\n  return true;\n}\n\nfunction getScrollPercent() {\n  const scrollTop = window.scrollY || document.documentElement.scrollTop;\n  const windowHeight = window.innerHeight;\n  const docHeight = document.documentElement.scrollHeight;\n  if (docHeight === 0) return 0;\n  return ((scrollTop + windowHeight) * 100) / docHeight;\n}\n\n// The queue goes first: a new session's `session_start` is in it, ahead of the engagement that\n// reports for that session. On `hidden` as well as on `pagehide`, as GA4 does: a mobile browser\n// often discards a hidden page without firing `pagehide`.\nfunction onPageHide() {\n  getSession().pagehide();\n  sendPendingEvents();\n  sendUserEngagement('pagehide');\n}\n\nfunction onVisibilityChange() {\n  getSession().visibilitychange(document.visibilityState);\n  if (document.visibilityState === 'hidden') {\n    sendPendingEvents();\n    sendUserEngagement('visibilitychange');\n  }\n}\n\n/**\n * 1. send session_start event when the page is loaded\n * 2. send scroll event when the user scrolls more than 90% of the page\n * 3. send user_engagement event when the page is hidden or the user is not focused\n * 4. send page_view when the page changes — path or query, see `getPageKey`; `search` is the\n *    router's query string (`?a=1`, or `''`), required so no caller forgets that the query is\n *    part of what makes a page\n */\nexport function useWebAnalytics(pathname: string, search: string) {\n  const page = getPageKey(pathname, search);\n  const prevPage = usePrevious(page);\n  const prevPathname = usePrevious(pathname);\n\n  // reset state when the page changes and send scroll when the user navigates to a new page\n  const hasSendScroll = useRef(false);\n  useEffect(() => {\n    hasSendScroll.current = false;\n  }, [page]);\n\n  useEffect(() => {\n    // One lookup for the whole effect: `addEventListener` and its matching\n    // `removeEventListener` have to be handed the very same function.\n    const session = getSession();\n\n    sendFirstVisit(pathname);\n\n    const onScroll = throttle(() => {\n      session.updateAccumulator();\n      if (hasSendScroll.current) return;\n      // only send scroll when the user has scrolled more than 90% of the page\n      if (getScrollPercent() < 90) return;\n      // A crossing with no engaged time (a restored scroll position in an unfocused window) must\n      // not consume the page's one shot: the flag is set only once the event is actually sent.\n      hasSendScroll.current = sendScroll();\n    }, 500);\n\n    const checkpointEvents = ['mousedown', 'keydown', 'touchstart'];\n    const checkpoint = throttle(session.updateAccumulator, 1000);\n\n    window.addEventListener('focus', session.focus);\n    window.addEventListener('blur', session.blur);\n    window.addEventListener('scroll', onScroll, { passive: true });\n    window.addEventListener('pageshow', session.pageshow);\n    window.addEventListener('pagehide', onPageHide);\n    document.addEventListener('visibilitychange', onVisibilityChange);\n\n    // save checkpoint\n    checkpointEvents.forEach((e) => {\n      window.addEventListener(e, checkpoint, { passive: true, capture: true });\n    });\n\n    return () => {\n      window.removeEventListener('focus', session.focus);\n      window.removeEventListener('blur', session.blur);\n      window.removeEventListener('scroll', onScroll);\n      window.removeEventListener('pageshow', session.pageshow);\n      window.removeEventListener('pagehide', onPageHide);\n      document.removeEventListener('visibilitychange', onVisibilityChange);\n      checkpointEvents.forEach((e) => window.removeEventListener(e, checkpoint, { capture: true }));\n\n      onScroll.cancel();\n      checkpoint.cancel();\n    };\n  }, []);\n\n  useEffect(() => {\n    // `page_path` stays the path — the query is in `page_location` — and the previous page is\n    // named by its path too, so a query-only change reports the same path as its predecessor.\n    track('page_view', {\n      page_path: pathname,\n      page_title: document.title,\n      page_referrer: getPageReferrer(),\n      page_location: window.location.href,\n      previous_page_path: prevPage === undefined ? 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package/dist/hooks/use-web-analytics.d.cts.map

@@ -1 +1 @@
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+{"version":3,"file":"use-web-analytics.d.cts","names":[],"sources":["../../src/hooks/use-web-analytics.ts"],"mappings":";;;;;;;;;wBAoEgB,gBAAgB,kBAAkB"}

package/dist/hooks/use-web-analytics.d.mts.map

@@ -1 +1 @@
-{"version":3,"file":"use-web-analytics.d.mts","names":[],"sources":["../../src/hooks/use-web-analytics.ts"],"mappings":";;;;;;;;;wBAmEgB,gBAAgB,kBAAkB"}
+{"version":3,"file":"use-web-analytics.d.mts","names":[],"sources":["../../src/hooks/use-web-analytics.ts"],"mappings":";;;;;;;;;wBAoEgB,gBAAgB,kBAAkB"}

package/dist/hooks/use-web-analytics.mjs

@@ -4,6 +4,7 @@ import { getSession } from "../setup/session.mjs";
 import { sendBeacon, sendPendingEvents, track } from "../track/index.mjs";
 import { usePrevious } from "./use-previous.mjs";
 import { getPageKey } from "../web/page-key.mjs";
+import { getPageReferrer } from "../web/index.mjs";
 import { throttle } from "@shware/utils";
 import { useEffect, useRef } from "react";
 //#region src/hooks/use-web-analytics.ts
@@ -12,7 +13,7 @@ function sendFirstVisit(pathname) {
 	track("first_visit", {
 		page_path: pathname,
 		page_title: document.title,
-		page_referrer: document.referrer,
+		page_referrer: getPageReferrer(),
 		page_location: window.location.href
 	});
 	config.storage.setItem(keys.first_visit_time, (/* @__PURE__ */ new Date()).toISOString());
@@ -110,7 +111,7 @@ function useWebAnalytics(pathname, search) {
 		track("page_view", {
 			page_path: pathname,
 			page_title: document.title,
-			page_referrer: document.referrer,
+			page_referrer: getPageReferrer(),
 			page_location: window.location.href,
 			previous_page_path: prevPage === void 0 ? void 0 : prevPathname,
 			engagement_time_msec: prevPage === void 0 ? void 0 : getSession().flush()

package/dist/hooks/use-web-analytics.mjs.map

@@ -1 +1 @@
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On `hidden` as well as on `pagehide`, as GA4 does: a mobile browser\n// often discards a hidden page without firing `pagehide`.\nfunction onPageHide() {\n  getSession().pagehide();\n  sendPendingEvents();\n  sendUserEngagement('pagehide');\n}\n\nfunction onVisibilityChange() {\n  getSession().visibilitychange(document.visibilityState);\n  if (document.visibilityState === 'hidden') {\n    sendPendingEvents();\n    sendUserEngagement('visibilitychange');\n  }\n}\n\n/**\n * 1. send session_start event when the page is loaded\n * 2. send scroll event when the user scrolls more than 90% of the page\n * 3. send user_engagement event when the page is hidden or the user is not focused\n * 4. send page_view when the page changes — path or query, see `getPageKey`; `search` is the\n *    router's query string (`?a=1`, or `''`), required so no caller forgets that the query is\n *    part of what makes a page\n */\nexport function useWebAnalytics(pathname: string, search: string) {\n  const page = getPageKey(pathname, search);\n  const prevPage = usePrevious(page);\n  const prevPathname = usePrevious(pathname);\n\n  // reset state when the page changes and send scroll when the user navigates to a new page\n  const hasSendScroll = useRef(false);\n  useEffect(() => {\n    hasSendScroll.current = false;\n  }, [page]);\n\n  useEffect(() => {\n    // One lookup for the whole effect: `addEventListener` and its matching\n    // `removeEventListener` have to be handed the very same function.\n    const session = getSession();\n\n    sendFirstVisit(pathname);\n\n    const onScroll = throttle(() => {\n      session.updateAccumulator();\n      if (hasSendScroll.current) return;\n      // only send scroll when the user has scrolled more than 90% of the page\n      if (getScrollPercent() < 90) return;\n      // A crossing with no engaged time (a restored scroll position in an unfocused window) must\n      // not consume the page's one shot: the flag is set only once the event is actually sent.\n      hasSendScroll.current = sendScroll();\n    }, 500);\n\n    const checkpointEvents = ['mousedown', 'keydown', 'touchstart'];\n    const checkpoint = throttle(session.updateAccumulator, 1000);\n\n    window.addEventListener('focus', session.focus);\n    window.addEventListener('blur', session.blur);\n    window.addEventListener('scroll', onScroll, { passive: true });\n    window.addEventListener('pageshow', session.pageshow);\n    window.addEventListener('pagehide', onPageHide);\n    document.addEventListener('visibilitychange', onVisibilityChange);\n\n    // save checkpoint\n    checkpointEvents.forEach((e) => {\n      window.addEventListener(e, checkpoint, { passive: true, capture: true });\n    });\n\n    return () => {\n      window.removeEventListener('focus', session.focus);\n      window.removeEventListener('blur', session.blur);\n      window.removeEventListener('scroll', onScroll);\n      window.removeEventListener('pageshow', session.pageshow);\n      window.removeEventListener('pagehide', onPageHide);\n      document.removeEventListener('visibilitychange', onVisibilityChange);\n      checkpointEvents.forEach((e) => window.removeEventListener(e, checkpoint, { capture: true }));\n\n      onScroll.cancel();\n      checkpoint.cancel();\n    };\n  }, []);\n\n  useEffect(() => {\n    // `page_path` stays the path — the query is in `page_location` — and the previous page is\n    // named by its path too, so a query-only change reports the same path as its predecessor.\n    track('page_view', {\n      page_path: pathname,\n      page_title: document.title,\n      page_referrer: document.referrer,\n      page_location: window.location.href,\n      previous_page_path: prevPage === undefined ? 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+{"version":3,"file":"use-web-analytics.mjs","names":[],"sources":["../../src/hooks/use-web-analytics.ts"],"sourcesContent":["import { throttle } from '@shware/utils';\nimport { useEffect, useRef } from 'react';\nimport { keys } from '../constants/storage';\nimport { config } from '../setup/index';\nimport { getSession } from '../setup/session';\nimport { sendBeacon, sendPendingEvents, track } from '../track/index';\nimport { getPageReferrer } from '../web/index';\nimport { getPageKey } from '../web/page-key';\nimport { usePrevious } from './use-previous';\n\nfunction sendFirstVisit(pathname: string) {\n  if (config.storage.getItem(keys.first_visit_time)) return;\n  track('first_visit', {\n    page_path: pathname,\n    page_title: document.title,\n    page_referrer: getPageReferrer(),\n    page_location: window.location.href,\n  });\n  config.storage.setItem(keys.first_visit_time, new Date().toISOString());\n}\n\nfunction sendUserEngagement(trigger: 'pagehide' | 'visibilitychange') {\n  const engagement_time_msec = getSession().flush();\n  if (engagement_time_msec <= 0) return;\n  sendBeacon('user_engagement', { engagement_time_msec, trigger });\n}\n\n/** Whether the event was actually sent — a zero-engagement crossing reports nothing. */\nfunction sendScroll(): boolean {\n  const engagement_time_msec = getSession().flush();\n  if (engagement_time_msec <= 0) return false;\n  track('scroll', { engagement_time_msec });\n  return true;\n}\n\nfunction getScrollPercent() {\n  const scrollTop = window.scrollY || document.documentElement.scrollTop;\n  const windowHeight = window.innerHeight;\n  const docHeight = document.documentElement.scrollHeight;\n  if (docHeight === 0) return 0;\n  return ((scrollTop + windowHeight) * 100) / docHeight;\n}\n\n// The queue goes first: a new session's `session_start` is in it, ahead of the engagement that\n// reports for that session. On `hidden` as well as on `pagehide`, as GA4 does: a mobile browser\n// often discards a hidden page without firing `pagehide`.\nfunction onPageHide() {\n  getSession().pagehide();\n  sendPendingEvents();\n  sendUserEngagement('pagehide');\n}\n\nfunction onVisibilityChange() {\n  getSession().visibilitychange(document.visibilityState);\n  if (document.visibilityState === 'hidden') {\n    sendPendingEvents();\n    sendUserEngagement('visibilitychange');\n  }\n}\n\n/**\n * 1. send session_start event when the page is loaded\n * 2. send scroll event when the user scrolls more than 90% of the page\n * 3. send user_engagement event when the page is hidden or the user is not focused\n * 4. send page_view when the page changes — path or query, see `getPageKey`; `search` is the\n *    router's query string (`?a=1`, or `''`), required so no caller forgets that the query is\n *    part of what makes a page\n */\nexport function useWebAnalytics(pathname: string, search: string) {\n  const page = getPageKey(pathname, search);\n  const prevPage = usePrevious(page);\n  const prevPathname = usePrevious(pathname);\n\n  // reset state when the page changes and send scroll when the user navigates to a new page\n  const hasSendScroll = useRef(false);\n  useEffect(() => {\n    hasSendScroll.current = false;\n  }, [page]);\n\n  useEffect(() => {\n    // One lookup for the whole effect: `addEventListener` and its matching\n    // `removeEventListener` have to be handed the very same function.\n    const session = getSession();\n\n    sendFirstVisit(pathname);\n\n    const onScroll = throttle(() => {\n      session.updateAccumulator();\n      if (hasSendScroll.current) return;\n      // only send scroll when the user has scrolled more than 90% of the page\n      if (getScrollPercent() < 90) return;\n      // A crossing with no engaged time (a restored scroll position in an unfocused window) must\n      // not consume the page's one shot: the flag is set only once the event is actually sent.\n      hasSendScroll.current = sendScroll();\n    }, 500);\n\n    const checkpointEvents = ['mousedown', 'keydown', 'touchstart'];\n    const checkpoint = throttle(session.updateAccumulator, 1000);\n\n    window.addEventListener('focus', session.focus);\n    window.addEventListener('blur', session.blur);\n    window.addEventListener('scroll', onScroll, { passive: true });\n    window.addEventListener('pageshow', session.pageshow);\n    window.addEventListener('pagehide', onPageHide);\n    document.addEventListener('visibilitychange', onVisibilityChange);\n\n    // save checkpoint\n    checkpointEvents.forEach((e) => {\n      window.addEventListener(e, checkpoint, { passive: true, capture: true });\n    });\n\n    return () => {\n      window.removeEventListener('focus', session.focus);\n      window.removeEventListener('blur', session.blur);\n      window.removeEventListener('scroll', onScroll);\n      window.removeEventListener('pageshow', session.pageshow);\n      window.removeEventListener('pagehide', onPageHide);\n      document.removeEventListener('visibilitychange', onVisibilityChange);\n      checkpointEvents.forEach((e) => window.removeEventListener(e, checkpoint, { capture: true }));\n\n      onScroll.cancel();\n      checkpoint.cancel();\n    };\n  }, []);\n\n  useEffect(() => {\n    // `page_path` stays the path — the query is in `page_location` — and the previous page is\n    // named by its path too, so a query-only change reports the same path as its predecessor.\n    track('page_view', {\n      page_path: pathname,\n      page_title: document.title,\n      page_referrer: getPageReferrer(),\n      page_location: window.location.href,\n      previous_page_path: prevPage === undefined ? 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package/dist/web/index.cjs

@@ -3,8 +3,8 @@ const require_runtime = require("../_virtual/_rolldown/runtime.cjs");
 const require_setup_index = require("../setup/index.cjs");
 const require_constants_storage = require("../constants/storage.cjs");
 const require_link_index = require("../link/index.cjs");
-const require_web_page_key = require("./page-key.cjs");
 const require_es5$1 = require("../node_modules/.pnpm/bowser@2.14.1/node_modules/bowser/es5.cjs");
+const require_web_page_key = require("./page-key.cjs");
 let uuid = require("uuid");
 let cookie = require("cookie");
 //#region src/web/index.ts
@@ -28,14 +28,35 @@ function getDeviceId() {
 * `useWebAnalytics`): the id exists to link an event to the `page_view` of the page it happened
 * on, so it must rotate exactly when a `page_view` is sent — path or query change, yes; hash
 * change or tracking-parameter cleanup, no.
+*
+* `referrer` is the page's referrer as GA4 reports it in a single page app: `document.referrer`
+* for the document's first page, and the previous page's URL after an in-app navigation. The
+* browser never updates `document.referrer` on a `pushState`, so read alone it would name the
+* site the visit came from on every later page — and a session opened there, after 30 minutes
+* idle, would count that site as a second visit from it. With the previous page as its referrer,
+* that session's referrer is the product's own host: no touch, a direct session, which the
+* attribution view then credits to the touch before it.
 */
 let pageLoad;
-function getPageLoadId(page) {
-	if (pageLoad?.page !== page) pageLoad = {
+function currentPage() {
+	const href = window.location.href;
+	const page = require_web_page_key.getPageKey(window.location.pathname, window.location.search);
+	if (pageLoad?.page === page) {
+		pageLoad.href = href;
+		return pageLoad;
+	}
+	const referrer = pageLoad ? pageLoad.href : document.referrer || void 0;
+	pageLoad = {
 		page,
-		id: randomUUID()
+		id: randomUUID(),
+		href,
+		referrer
 	};
-	return pageLoad.id;
+	return pageLoad;
+}
+/** The current page's referrer: see `pageLoad`. */
+function getPageReferrer() {
+	return currentPage().referrer;
 }
 const links = /* @__PURE__ */ new Map();
 /**
@@ -57,8 +78,7 @@ function getCachedLink(id) {
 let parser;
 async function getTags() {
 	const page_location = window.location.href;
-	const page_load_id = getPageLoadId(require_web_page_key.getPageKey(window.location.pathname, window.location.search));
-	const page_referrer = document.referrer || void 0;
+	const { id: page_load_id, referrer: page_referrer } = currentPage();
 	const page_title = document.title;
 	parser ??= import_es5.default.getParser(window.navigator.userAgent);
 	const params = new URLSearchParams(window.location.search);
@@ -160,6 +180,7 @@ const storage = {
 };
 //#endregion
 exports.getDeviceId = getDeviceId;
+exports.getPageReferrer = getPageReferrer;
 exports.getTags = getTags;
 exports.storage = storage;
 

package/dist/web/index.cjs.map

@@ -1 +1 @@
-{"version":3,"file":"index.cjs","names":["uuidv4","config","keys","getLink","getPageKey","Bowser","parseCookie"],"sources":["../../src/web/index.ts"],"sourcesContent":["import Bowser from 'bowser';\nimport { parseCookie } from 'cookie';\nimport { v4 as uuidv4 } from 'uuid';\nimport { keys } from '../constants/storage';\nimport { type Link, getLink } from '../link/index';\nimport { type Storage, cache, config } from '../setup/index';\nimport type { TrackTags } from '../track/types';\nimport { getPageKey } from './page-key';\n\n// lib.dom types `crypto.randomUUID` as always present, but it is missing in insecure contexts\n// and older browsers, so probe it before use.\nfunction randomUUID(): string {\n  return (crypto as Partial<Crypto>).randomUUID ? crypto.randomUUID() : uuidv4();\n}\n\nexport function getDeviceId() {\n  const cached = config.storage.getItem(keys.device_id);\n  if (cached) return cached;\n  const id = randomUUID();\n  config.storage.setItem(keys.device_id, id);\n  return id;\n}\n\n/**\n * The current page load, keyed by the page it was loaded at. A module variable and nothing more\n * persistent: the id must die with the page (a reload is a new page load, and storage would\n * carry it over — or, shared across tabs, let two pages overwrite each other's).\n *\n * Keyed by `getPageKey` because that is what the SDK's own `page_view` fires on (see\n * `useWebAnalytics`): the id exists to link an event to the `page_view` of the page it happened\n * on, so it must rotate exactly when a `page_view` is sent — path or query change, yes; hash\n * change or tracking-parameter cleanup, no.\n */\nlet pageLoad: { page: string; id: string } | undefined;\n\nfunction getPageLoadId(page: string): string {\n  if (pageLoad?.page !== page) pageLoad = { page, id: randomUUID() };\n  return pageLoad.id;\n}\n\nconst links = new Map<string, Promise<Link | null>>();\n\n/**\n * `getTags` runs once per event now, and the link a `?s=` id points at cannot change while the\n * page is open, so an uncached lookup would put an identical request on the wire for every\n * event the page sends.\n */\nfunction getCachedLink(id: string) {\n  const cached = links.get(id);\n  if (cached) return cached;\n  const link = getLink(id).then((result) => {\n    // A lookup that came back empty must not stick for the lifetime of the page. `getLink`\n    // answers null for a network failure as well as for a link that does not exist, and losing\n    // the link's utm params for every later event costs more than repeating a rare request.\n    if (!result) links.delete(id);\n    return result;\n  });\n  links.set(id, link);\n  return link;\n}\n\n/** The user agent cannot change while the page is open, so it is parsed once. */\nlet parser: ReturnType<typeof Bowser.getParser> | undefined;\n\nexport async function getTags() {\n  // Read the page before the first await: `getTags` runs when the event happens, and a single\n  // page app can navigate while the link lookup below is still in flight.\n  const page_location = window.location.href;\n  const page_load_id = getPageLoadId(getPageKey(window.location.pathname, window.location.search));\n  const page_referrer = document.referrer || undefined;\n  const page_title = document.title;\n\n  parser ??= Bowser.getParser(window.navigator.userAgent);\n  const params = new URLSearchParams(window.location.search);\n  const os = parser.getOS();\n  const browser = parser.getBrowser();\n  const platform = parser.getPlatform();\n  const parsed = parseCookie(document.cookie);\n\n  const linkId = params.get('s');\n  const link = linkId ? await getCachedLink(linkId) : null;\n\n  const tags: TrackTags = {\n    os: `${os.name} ${os.version}`,\n    os_name: os.name,\n    os_version: os.version,\n    browser: `${browser.name} ${browser.version}`,\n    browser_name: browser.name,\n    browser_version: browser.version,\n    device: platform.model,\n    device_id: getDeviceId(),\n    device_type: platform.type,\n    device_vendor: platform.vendor,\n    device_pixel_ratio: window.devicePixelRatio,\n    screen_width: window.screen.width,\n    screen_height: window.screen.height,\n    screen_resolution: `${window.screen.width}x${window.screen.height}`,\n    webdriver: navigator.webdriver || undefined,\n    release: config.release,\n    language: navigator.language,\n    time_zone: Intl.DateTimeFormat().resolvedOptions().timeZone,\n    page_location,\n    page_referrer,\n    page_title,\n    page_load_id,\n    // Ad click ids from the URL, each under its parameter's name: this page's click, which\n    // names the visit's channel (`CLICK_ID_CHANNELS`). 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+{"version":3,"file":"index.cjs","names":["uuidv4","config","keys","getPageKey","getLink","Bowser","parseCookie"],"sources":["../../src/web/index.ts"],"sourcesContent":["import Bowser from 'bowser';\nimport { parseCookie } from 'cookie';\nimport { v4 as uuidv4 } from 'uuid';\nimport { keys } from '../constants/storage';\nimport { type Link, getLink } from '../link/index';\nimport { type Storage, cache, config } from '../setup/index';\nimport type { TrackTags } from '../track/types';\nimport { getPageKey } from './page-key';\n\n// lib.dom types `crypto.randomUUID` as always present, but it is missing in insecure contexts\n// and older browsers, so probe it before use.\nfunction randomUUID(): string {\n  return (crypto as Partial<Crypto>).randomUUID ? crypto.randomUUID() : uuidv4();\n}\n\nexport function getDeviceId() {\n  const cached = config.storage.getItem(keys.device_id);\n  if (cached) return cached;\n  const id = randomUUID();\n  config.storage.setItem(keys.device_id, id);\n  return id;\n}\n\n/**\n * The current page load, keyed by the page it was loaded at. A module variable and nothing more\n * persistent: the id must die with the page (a reload is a new page load, and storage would\n * carry it over — or, shared across tabs, let two pages overwrite each other's).\n *\n * Keyed by `getPageKey` because that is what the SDK's own `page_view` fires on (see\n * `useWebAnalytics`): the id exists to link an event to the `page_view` of the page it happened\n * on, so it must rotate exactly when a `page_view` is sent — path or query change, yes; hash\n * change or tracking-parameter cleanup, no.\n *\n * `referrer` is the page's referrer as GA4 reports it in a single page app: `document.referrer`\n * for the document's first page, and the previous page's URL after an in-app navigation. The\n * browser never updates `document.referrer` on a `pushState`, so read alone it would name the\n * site the visit came from on every later page — and a session opened there, after 30 minutes\n * idle, would count that site as a second visit from it. With the previous page as its referrer,\n * that session's referrer is the product's own host: no touch, a direct session, which the\n * attribution view then credits to the touch before it.\n */\nlet pageLoad: { page: string; id: string; href: string; referrer: string | undefined } | undefined;\n\nfunction currentPage() {\n  const href = window.location.href;\n  const page = getPageKey(window.location.pathname, window.location.search);\n  if (pageLoad?.page === page) {\n    // The same page, its URL maybe cleaned of tracking parameters since: the next page's\n    // referrer is the URL as it last was, as the browser's own would be.\n    pageLoad.href = href;\n    return pageLoad;\n  }\n  const referrer = pageLoad ? pageLoad.href : document.referrer || undefined;\n  pageLoad = { page, id: randomUUID(), href, referrer };\n  return pageLoad;\n}\n\n/** The current page's referrer: see `pageLoad`. */\nexport function getPageReferrer(): string | undefined {\n  return currentPage().referrer;\n}\n\nconst links = new Map<string, Promise<Link | null>>();\n\n/**\n * `getTags` runs once per event now, and the link a `?s=` id points at cannot change while the\n * page is open, so an uncached lookup would put an identical request on the wire for every\n * event the page sends.\n */\nfunction getCachedLink(id: string) {\n  const cached = links.get(id);\n  if (cached) return cached;\n  const link = getLink(id).then((result) => {\n    // A lookup that came back empty must not stick for the lifetime of the page. `getLink`\n    // answers null for a network failure as well as for a link that does not exist, and losing\n    // the link's utm params for every later event costs more than repeating a rare request.\n    if (!result) links.delete(id);\n    return result;\n  });\n  links.set(id, link);\n  return link;\n}\n\n/** The user agent cannot change while the page is open, so it is parsed once. */\nlet parser: ReturnType<typeof Bowser.getParser> | undefined;\n\nexport async function getTags() {\n  // Read the page before the first await: `getTags` runs when the event happens, and a single\n  // page app can navigate while the link lookup below is still in flight.\n  const page_location = window.location.href;\n  const { id: page_load_id, referrer: page_referrer } = currentPage();\n  const page_title = document.title;\n\n  parser ??= Bowser.getParser(window.navigator.userAgent);\n  const params = new URLSearchParams(window.location.search);\n  const os = parser.getOS();\n  const browser = parser.getBrowser();\n  const platform = parser.getPlatform();\n  const parsed = parseCookie(document.cookie);\n\n  const linkId = params.get('s');\n  const link = linkId ? await getCachedLink(linkId) : null;\n\n  const tags: TrackTags = {\n    os: `${os.name} ${os.version}`,\n    os_name: os.name,\n    os_version: os.version,\n    browser: `${browser.name} ${browser.version}`,\n    browser_name: browser.name,\n    browser_version: browser.version,\n    device: platform.model,\n    device_id: getDeviceId(),\n    device_type: platform.type,\n    device_vendor: platform.vendor,\n    device_pixel_ratio: window.devicePixelRatio,\n    screen_width: window.screen.width,\n    screen_height: window.screen.height,\n    screen_resolution: `${window.screen.width}x${window.screen.height}`,\n    webdriver: navigator.webdriver || undefined,\n    release: config.release,\n    language: navigator.language,\n    time_zone: Intl.DateTimeFormat().resolvedOptions().timeZone,\n    page_location,\n    page_referrer,\n    page_title,\n    page_load_id,\n    // Ad click ids from the URL, each under its parameter's name: this page's click, which\n    // names the visit's channel (`CLICK_ID_CHANNELS`). Never filled from a cookie — a cookie\n    // outlives the click; the cookies go below under their own names.\n    fbclid: params.get('fbclid') ?? undefined,\n    ad_id: params.get('ad_id') ?? undefined,\n    ad_name: params.get('ad_name') ?? undefined,\n    adset_id: params.get('adset_id') ?? undefined,\n    adset_name: params.get('adset_name') ?? undefined,\n    campaign_id: params.get('campaign_id') ?? undefined,\n    campaign_name: params.get('campaign_name') ?? undefined,\n    placement: params.get('placement') ?? undefined,\n    gclid: params.get('gclid') ?? undefined,\n    gclsrc: params.get('gclsrc') ?? undefined,\n    gad_source: params.get('gad_source') ?? undefined,\n    gad_campaignid: params.get('gad_campaignid') ?? undefined,\n    wbraid: params.get('wbraid') ?? undefined,\n    gbraid: params.get('gbraid') ?? undefined,\n    dclid: params.get('dclid') ?? undefined,\n    msclkid: params.get('msclkid') ?? undefined,\n    rdt_cid: params.get('rdt_cid') ?? undefined,\n    li_fat_id: params.get('li_fat_id') ?? undefined,\n    oppref: params.get('oppref') ?? undefined,\n    ko_click_id: params.get('ko_click_id') ?? undefined,\n    // Snapchat appends `ScCid`, and URL parameters are case-sensitive.\n    ScCid: params.get('ScCid') ?? undefined,\n    ttclid: params.get('ttclid') ?? undefined,\n    twclid: params.get('twclid') ?? undefined,\n    yclid: params.get('yclid') ?? undefined,\n    epik: params.get('epik') ?? undefined,\n    // The ad platforms' first-party cookies, raw and under the cookie's own name, for the\n    // conversion senders only: they carry the click to the later pages and visits where the\n    // URL no longer does. `_fbc`, `_rdt_cid`, `_gcl_*` and `_uetmsclkid` are kept alive\n    // server-side (see @shware/analytics/server resolveClickIdCookies); the rest are the pixels'.\n    _fbc: parsed._fbc || undefined,\n    _fbp: parsed._fbp || undefined,\n    _gcl_aw: parsed._gcl_aw || undefined,\n    _gcl_gb: parsed._gcl_gb || undefined,\n    _uetmsclkid: parsed._uetmsclkid || undefined,\n    _rdt_cid: parsed._rdt_cid || undefined,\n    _rdt_uuid: parsed._rdt_uuid || undefined,\n    // The Insight Tag's cookie is itself named `li_fat_id`; renamed so it cannot pass for the\n    // URL parameter.\n    _li_fat_id: parsed.li_fat_id || undefined,\n    __oppref: parsed.__oppref || undefined,\n    __obref: parsed.__obref || undefined,\n    // utm params\n    utm_source: link?.utm_source ?? params.get('utm_source') ?? undefined,\n    utm_medium: link?.utm_medium ?? params.get('utm_medium') ?? undefined,\n    utm_campaign: link?.utm_campaign ?? params.get('utm_campaign') ?? undefined,\n    utm_term: link?.utm_term ?? params.get('utm_term') ?? undefined,\n    utm_content: link?.utm_content ?? params.get('utm_content') ?? undefined,\n    utm_id: link?.utm_id ?? params.get('utm_id') ?? undefined,\n    utm_source_platform:\n      link?.utm_source_platform ?? params.get('utm_source_platform') ?? undefined,\n    utm_creative_format:\n      link?.utm_creative_format ?? params.get('utm_creative_format') ?? undefined,\n    utm_marketing_tactic:\n      link?.utm_marketing_tactic ?? params.get('utm_marketing_tactic') ?? undefined,\n  };\n\n  cache.tags = tags;\n  return tags;\n}\n\nconst map = new Map<string, string>();\n\nexport const storage: Storage = {\n  getItem: (key) => {\n    try {\n      return localStorage.getItem(key);\n    } catch {\n      console.error('localStorage is not available');\n      return map.get(key) ?? null;\n    }\n  },\n  setItem: (key, value) => {\n    try {\n      localStorage.setItem(key, value);\n    } catch {\n      console.error('localStorage is not available');\n      map.set(key, value);\n    }\n  },\n};\n"],"mappings":";;;;;;;;;;;AAWA,SAAS,aAAqB;CAC5B,OAAQ,OAA2B,aAAa,OAAO,WAAW,KAAA,GAAIA,KAAAA,GAAAA,CAAO;AAC/E;AAEA,SAAgB,cAAc;CAC5B,MAAM,SAASC,oBAAAA,OAAO,QAAQ,QAAQC,0BAAAA,KAAK,SAAS;CACpD,IAAI,QAAQ,OAAO;CACnB,MAAM,KAAK,WAAW;CACtB,oBAAA,OAAO,QAAQ,QAAQA,0BAAAA,KAAK,WAAW,EAAE;CACzC,OAAO;AACT;;;;;;;;;;;;;;;;;;;AAoBA,IAAI;AAEJ,SAAS,cAAc;CACrB,MAAM,OAAO,OAAO,SAAS;CAC7B,MAAM,OAAOC,qBAAAA,WAAW,OAAO,SAAS,UAAU,OAAO,SAAS,MAAM;CACxE,IAAI,UAAU,SAAS,MAAM;EAG3B,SAAS,OAAO;EAChB,OAAO;CACT;CACA,MAAM,WAAW,WAAW,SAAS,OAAO,SAAS,YAAY,KAAA;CACjE,WAAW;EAAE;EAAM,IAAI,WAAW;EAAG;EAAM;CAAS;CACpD,OAAO;AACT;;AAGA,SAAgB,kBAAsC;CACpD,OAAO,YAAY,CAAC,CAAC;AACvB;AAEA,MAAM,wBAAQ,IAAI,IAAkC;;;;;;AAOpD,SAAS,cAAc,IAAY;CACjC,MAAM,SAAS,MAAM,IAAI,EAAE;CAC3B,IAAI,QAAQ,OAAO;CACnB,MAAM,OAAOC,mBAAAA,QAAQ,EAAE,CAAC,CAAC,MAAM,WAAW;EAIxC,IAAI,CAAC,QAAQ,MAAM,OAAO,EAAE;EAC5B,OAAO;CACT,CAAC;CACD,MAAM,IAAI,IAAI,IAAI;CAClB,OAAO;AACT;;AAGA,IAAI;AAEJ,eAAsB,UAAU;CAG9B,MAAM,gBAAgB,OAAO,SAAS;CACtC,MAAM,EAAE,IAAI,cAAc,UAAU,kBAAkB,YAAY;CAClE,MAAM,aAAa,SAAS;CAE5B,WAAWC,WAAAA,QAAO,UAAU,OAAO,UAAU,SAAS;CACtD,MAAM,SAAS,IAAI,gBAAgB,OAAO,SAAS,MAAM;CACzD,MAAM,KAAK,OAAO,MAAM;CACxB,MAAM,UAAU,OAAO,WAAW;CAClC,MAAM,WAAW,OAAO,YAAY;CACpC,MAAM,UAAA,GAASC,OAAAA,YAAAA,CAAY,SAAS,MAAM;CAE1C,MAAM,SAAS,OAAO,IAAI,GAAG;CAC7B,MAAM,OAAO,SAAS,MAAM,cAAc,MAAM,IAAI;CAEpD,MAAM,OAAkB;EACtB,IAAI,GAAG,GAAG,KAAK,GAAG,GAAG;EACrB,SAAS,GAAG;EACZ,YAAY,GAAG;EACf,SAAS,GAAG,QAAQ,KAAK,GAAG,QAAQ;EACpC,cAAc,QAAQ;EACtB,iBAAiB,QAAQ;EACzB,QAAQ,SAAS;EACjB,WAAW,YAAY;EACvB,aAAa,SAAS;EACtB,eAAe,SAAS;EACxB,oBAAoB,OAAO;EAC3B,cAAc,OAAO,OAAO;EAC5B,eAAe,OAAO,OAAO;EAC7B,mBAAmB,GAAG,OAAO,OAAO,MAAM,GAAG,OAAO,OAAO;EAC3D,WAAW,UAAU,aAAa,KAAA;EAClC,SAASL,oBAAAA,OAAO;EAChB,UAAU,UAAU;EACpB,WAAW,KAAK,eAAe,CAAC,CAAC,gBAAgB,CAAC,CAAC;EACnD;EACA;EACA;EACA;EAIA,QAAQ,OAAO,IAAI,QAAQ,KAAK,KAAA;EAChC,OAAO,OAAO,IAAI,OAAO,KAAK,KAAA;EAC9B,SAAS,OAAO,IAAI,SAAS,KAAK,KAAA;EAClC,UAAU,OAAO,IAAI,UAAU,KAAK,KAAA;EACpC,YAAY,OAAO,IAAI,YAAY,KAAK,KAAA;EACxC,aAAa,OAAO,IAAI,aAAa,KAAK,KAAA;EAC1C,eAAe,OAAO,IAAI,eAAe,KAAK,KAAA;EAC9C,WAAW,OAAO,IAAI,WAAW,KAAK,KAAA;EACtC,OAAO,OAAO,IAAI,OAAO,KAAK,KAAA;EAC9B,QAAQ,OAAO,IAAI,QAAQ,KAAK,KAAA;EAChC,YAAY,OAAO,IAAI,YAAY,KAAK,KAAA;EACxC,gBAAgB,OAAO,IAAI,gBAAgB,KAAK,KAAA;EAChD,QAAQ,OAAO,IAAI,QAAQ,KAAK,KAAA;EAChC,QAAQ,OAAO,IAAI,QAAQ,KAAK,KAAA;EAChC,OAAO,OAAO,IAAI,OAAO,KAAK,KAAA;EAC9B,SAAS,OAAO,IAAI,SAAS,KAAK,KAAA;EAClC,SAAS,OAAO,IAAI,SAAS,KAAK,KAAA;EAClC,WAAW,OAAO,IAAI,WAAW,KAAK,KAAA;EACtC,QAAQ,OAAO,IAAI,QAAQ,KAAK,KAAA;EAChC,aAAa,OAAO,IAAI,aAAa,KAAK,KAAA;EAE1C,OAAO,OAAO,IAAI,OAAO,KAAK,KAAA;EAC9B,QAAQ,OAAO,IAAI,QAAQ,KAAK,KAAA;EAChC,QAAQ,OAAO,IAAI,QAAQ,KAAK,KAAA;EAChC,OAAO,OAAO,IAAI,OAAO,KAAK,KAAA;EAC9B,MAAM,OAAO,IAAI,MAAM,KAAK,KAAA;EAK5B,MAAM,OAAO,QAAQ,KAAA;EACrB,MAAM,OAAO,QAAQ,KAAA;EACrB,SAAS,OAAO,WAAW,KAAA;EAC3B,SAAS,OAAO,WAAW,KAAA;EAC3B,aAAa,OAAO,eAAe,KAAA;EACnC,UAAU,OAAO,YAAY,KAAA;EAC7B,WAAW,OAAO,aAAa,KAAA;EAG/B,YAAY,OAAO,aAAa,KAAA;EAChC,UAAU,OAAO,YAAY,KAAA;EAC7B,SAAS,OAAO,WAAW,KAAA;EAE3B,YAAY,MAAM,cAAc,OAAO,IAAI,YAAY,KAAK,KAAA;EAC5D,YAAY,MAAM,cAAc,OAAO,IAAI,YAAY,KAAK,KAAA;EAC5D,cAAc,MAAM,gBAAgB,OAAO,IAAI,cAAc,KAAK,KAAA;EAClE,UAAU,MAAM,YAAY,OAAO,IAAI,UAAU,KAAK,KAAA;EACtD,aAAa,MAAM,eAAe,OAAO,IAAI,aAAa,KAAK,KAAA;EAC/D,QAAQ,MAAM,UAAU,OAAO,IAAI,QAAQ,KAAK,KAAA;EAChD,qBACE,MAAM,uBAAuB,OAAO,IAAI,qBAAqB,KAAK,KAAA;EACpE,qBACE,MAAM,uBAAuB,OAAO,IAAI,qBAAqB,KAAK,KAAA;EACpE,sBACE,MAAM,wBAAwB,OAAO,IAAI,sBAAsB,KAAK,KAAA;CACxE;CAEA,oBAAA,MAAM,OAAO;CACb,OAAO;AACT;AAEA,MAAM,sBAAM,IAAI,IAAoB;AAEpC,MAAa,UAAmB;CAC9B,UAAU,QAAQ;EAChB,IAAI;GACF,OAAO,aAAa,QAAQ,GAAG;EACjC,QAAQ;GACN,QAAQ,MAAM,+BAA+B;GAC7C,OAAO,IAAI,IAAI,GAAG,KAAK;EACzB;CACF;CACA,UAAU,KAAK,UAAU;EACvB,IAAI;GACF,aAAa,QAAQ,KAAK,KAAK;EACjC,QAAQ;GACN,QAAQ,MAAM,+BAA+B;GAC7C,IAAI,IAAI,KAAK,KAAK;EACpB;CACF;AACF"}

package/dist/web/index.d.cts

@@ -2,6 +2,8 @@ import { TrackTags } from "../track/types.cjs";
 import { Storage } from "../setup/index.cjs";
 //#region src/web/index.d.ts
 export declare function getDeviceId(): string;
+/** The current page's referrer: see `pageLoad`. */
+export declare function getPageReferrer(): string | undefined;
 export declare function getTags(): Promise<TrackTags>;
 export declare const storage: Storage;
 //#endregion

package/dist/web/index.d.cts.map

@@ -1 +1 @@
-{"version":3,"file":"index.d.cts","names":[],"sources":["../../src/web/index.ts"],"mappings":";;;wBAegB;wBAiDM,WAAO,QAAA;qBA2GhB,SAAS"}
+{"version":3,"file":"index.d.cts","names":[],"sources":["../../src/web/index.ts"],"mappings":";;;wBAegB;;wBA2CA;wBA4BM,WAAO,QAAA;qBA0GhB,SAAS"}

package/dist/web/index.d.mts

@@ -2,6 +2,8 @@ import { TrackTags } from "../track/types.mjs";
 import { Storage } from "../setup/index.mjs";
 //#region src/web/index.d.ts
 export declare function getDeviceId(): string;
+/** The current page's referrer: see `pageLoad`. */
+export declare function getPageReferrer(): string | undefined;
 export declare function getTags(): Promise<TrackTags>;
 export declare const storage: Storage;
 //#endregion

package/dist/web/index.d.mts.map

@@ -1 +1 @@
-{"version":3,"file":"index.d.mts","names":[],"sources":["../../src/web/index.ts"],"mappings":";;;wBAegB;wBAiDM,WAAO,QAAA;qBA2GhB,SAAS"}
+{"version":3,"file":"index.d.mts","names":[],"sources":["../../src/web/index.ts"],"mappings":";;;wBAegB;;wBA2CA;wBA4BM,WAAO,QAAA;qBA0GhB,SAAS"}

package/dist/web/index.mjs

@@ -2,8 +2,8 @@ import { __toESM } from "../_virtual/_rolldown/runtime.mjs";
 import { cache, config } from "../setup/index.mjs";
 import { keys } from "../constants/storage.mjs";
 import { getLink } from "../link/index.mjs";
-import { getPageKey } from "./page-key.mjs";
 import { require_es5 } from "../node_modules/.pnpm/bowser@2.14.1/node_modules/bowser/es5.mjs";
+import { getPageKey } from "./page-key.mjs";
 import { v4 } from "uuid";
 import { parseCookie } from "cookie";
 //#region src/web/index.ts
@@ -27,14 +27,35 @@ function getDeviceId() {
 * `useWebAnalytics`): the id exists to link an event to the `page_view` of the page it happened
 * on, so it must rotate exactly when a `page_view` is sent — path or query change, yes; hash
 * change or tracking-parameter cleanup, no.
+*
+* `referrer` is the page's referrer as GA4 reports it in a single page app: `document.referrer`
+* for the document's first page, and the previous page's URL after an in-app navigation. The
+* browser never updates `document.referrer` on a `pushState`, so read alone it would name the
+* site the visit came from on every later page — and a session opened there, after 30 minutes
+* idle, would count that site as a second visit from it. With the previous page as its referrer,
+* that session's referrer is the product's own host: no touch, a direct session, which the
+* attribution view then credits to the touch before it.
 */
 let pageLoad;
-function getPageLoadId(page) {
-	if (pageLoad?.page !== page) pageLoad = {
+function currentPage() {
+	const href = window.location.href;
+	const page = getPageKey(window.location.pathname, window.location.search);
+	if (pageLoad?.page === page) {
+		pageLoad.href = href;
+		return pageLoad;
+	}
+	const referrer = pageLoad ? pageLoad.href : document.referrer || void 0;
+	pageLoad = {
 		page,
-		id: randomUUID()
+		id: randomUUID(),
+		href,
+		referrer
 	};
-	return pageLoad.id;
+	return pageLoad;
+}
+/** The current page's referrer: see `pageLoad`. */
+function getPageReferrer() {
+	return currentPage().referrer;
 }
 const links = /* @__PURE__ */ new Map();
 /**
@@ -56,8 +77,7 @@ function getCachedLink(id) {
 let parser;
 async function getTags() {
 	const page_location = window.location.href;
-	const page_load_id = getPageLoadId(getPageKey(window.location.pathname, window.location.search));
-	const page_referrer = document.referrer || void 0;
+	const { id: page_load_id, referrer: page_referrer } = currentPage();
 	const page_title = document.title;
 	parser ??= import_es5.default.getParser(window.navigator.userAgent);
 	const params = new URLSearchParams(window.location.search);
@@ -158,6 +178,6 @@ const storage = {
 	}
 };
 //#endregion
-export { getDeviceId, getTags, storage };
+export { getDeviceId, getPageReferrer, getTags, storage };
 
 //# sourceMappingURL=index.mjs.map

package/dist/web/index.mjs.map

@@ -1 +1 @@
-{"version":3,"file":"index.mjs","names":["uuidv4","Bowser"],"sources":["../../src/web/index.ts"],"sourcesContent":["import Bowser from 'bowser';\nimport { parseCookie } from 'cookie';\nimport { v4 as uuidv4 } from 'uuid';\nimport { keys } from '../constants/storage';\nimport { type Link, getLink } from '../link/index';\nimport { type Storage, cache, config } from '../setup/index';\nimport type { TrackTags } from '../track/types';\nimport { getPageKey } from './page-key';\n\n// lib.dom types `crypto.randomUUID` as always present, but it is missing in insecure contexts\n// and older browsers, so probe it before use.\nfunction randomUUID(): string {\n  return (crypto as Partial<Crypto>).randomUUID ? crypto.randomUUID() : uuidv4();\n}\n\nexport function getDeviceId() {\n  const cached = config.storage.getItem(keys.device_id);\n  if (cached) return cached;\n  const id = randomUUID();\n  config.storage.setItem(keys.device_id, id);\n  return id;\n}\n\n/**\n * The current page load, keyed by the page it was loaded at. A module variable and nothing more\n * persistent: the id must die with the page (a reload is a new page load, and storage would\n * carry it over — or, shared across tabs, let two pages overwrite each other's).\n *\n * Keyed by `getPageKey` because that is what the SDK's own `page_view` fires on (see\n * `useWebAnalytics`): the id exists to link an event to the `page_view` of the page it happened\n * on, so it must rotate exactly when a `page_view` is sent — path or query change, yes; hash\n * change or tracking-parameter cleanup, no.\n */\nlet pageLoad: { page: string; id: string } | undefined;\n\nfunction getPageLoadId(page: string): string {\n  if (pageLoad?.page !== page) pageLoad = { page, id: randomUUID() };\n  return pageLoad.id;\n}\n\nconst links = new Map<string, Promise<Link | null>>();\n\n/**\n * `getTags` runs once per event now, and the link a `?s=` id points at cannot change while the\n * page is open, so an uncached lookup would put an identical request on the wire for every\n * event the page sends.\n */\nfunction getCachedLink(id: string) {\n  const cached = links.get(id);\n  if (cached) return cached;\n  const link = getLink(id).then((result) => {\n    // A lookup that came back empty must not stick for the lifetime of the page. `getLink`\n    // answers null for a network failure as well as for a link that does not exist, and losing\n    // the link's utm params for every later event costs more than repeating a rare request.\n    if (!result) links.delete(id);\n    return result;\n  });\n  links.set(id, link);\n  return link;\n}\n\n/** The user agent cannot change while the page is open, so it is parsed once. */\nlet parser: ReturnType<typeof Bowser.getParser> | undefined;\n\nexport async function getTags() {\n  // Read the page before the first await: `getTags` runs when the event happens, and a single\n  // page app can navigate while the link lookup below is still in flight.\n  const page_location = window.location.href;\n  const page_load_id = getPageLoadId(getPageKey(window.location.pathname, window.location.search));\n  const page_referrer = document.referrer || undefined;\n  const page_title = document.title;\n\n  parser ??= Bowser.getParser(window.navigator.userAgent);\n  const params = new URLSearchParams(window.location.search);\n  const os = parser.getOS();\n  const browser = parser.getBrowser();\n  const platform = parser.getPlatform();\n  const parsed = parseCookie(document.cookie);\n\n  const linkId = params.get('s');\n  const link = linkId ? await getCachedLink(linkId) : null;\n\n  const tags: TrackTags = {\n    os: `${os.name} ${os.version}`,\n    os_name: os.name,\n    os_version: os.version,\n    browser: `${browser.name} ${browser.version}`,\n    browser_name: browser.name,\n    browser_version: browser.version,\n    device: platform.model,\n    device_id: getDeviceId(),\n    device_type: platform.type,\n    device_vendor: platform.vendor,\n    device_pixel_ratio: window.devicePixelRatio,\n    screen_width: window.screen.width,\n    screen_height: window.screen.height,\n    screen_resolution: `${window.screen.width}x${window.screen.height}`,\n    webdriver: navigator.webdriver || undefined,\n    release: config.release,\n    language: navigator.language,\n    time_zone: Intl.DateTimeFormat().resolvedOptions().timeZone,\n    page_location,\n    page_referrer,\n    page_title,\n    page_load_id,\n    // Ad click ids from the URL, each under its parameter's name: this page's click, which\n    // names the visit's channel (`CLICK_ID_CHANNELS`). Never filled from a cookie — a cookie\n    // outlives the click; the cookies go below under their own names.\n    fbclid: params.get('fbclid') ?? undefined,\n    ad_id: params.get('ad_id') ?? undefined,\n    ad_name: params.get('ad_name') ?? undefined,\n    adset_id: params.get('adset_id') ?? undefined,\n    adset_name: params.get('adset_name') ?? undefined,\n    campaign_id: params.get('campaign_id') ?? undefined,\n    campaign_name: params.get('campaign_name') ?? undefined,\n    placement: params.get('placement') ?? undefined,\n    gclid: params.get('gclid') ?? undefined,\n    gclsrc: params.get('gclsrc') ?? undefined,\n    gad_source: params.get('gad_source') ?? undefined,\n    gad_campaignid: params.get('gad_campaignid') ?? undefined,\n    wbraid: params.get('wbraid') ?? undefined,\n    gbraid: params.get('gbraid') ?? undefined,\n    dclid: params.get('dclid') ?? undefined,\n    msclkid: params.get('msclkid') ?? undefined,\n    rdt_cid: params.get('rdt_cid') ?? undefined,\n    li_fat_id: params.get('li_fat_id') ?? undefined,\n    oppref: params.get('oppref') ?? undefined,\n    ko_click_id: params.get('ko_click_id') ?? undefined,\n    // Snapchat appends `ScCid`, and URL parameters are case-sensitive.\n    ScCid: params.get('ScCid') ?? undefined,\n    ttclid: params.get('ttclid') ?? undefined,\n    twclid: params.get('twclid') ?? undefined,\n    yclid: params.get('yclid') ?? undefined,\n    epik: params.get('epik') ?? undefined,\n    // The ad platforms' first-party cookies, raw and under the cookie's own name, for the\n    // conversion senders only: they carry the click to the later pages and visits where the\n    // URL no longer does. `_fbc`, `_rdt_cid`, `_gcl_*` and `_uetmsclkid` are kept alive\n    // server-side (see @shware/analytics/server resolveClickIdCookies); the rest are the pixels'.\n    _fbc: parsed._fbc || undefined,\n    _fbp: parsed._fbp || undefined,\n    _gcl_aw: parsed._gcl_aw || undefined,\n    _gcl_gb: parsed._gcl_gb || undefined,\n    _uetmsclkid: parsed._uetmsclkid || undefined,\n    _rdt_cid: parsed._rdt_cid || undefined,\n    _rdt_uuid: parsed._rdt_uuid || undefined,\n    // The Insight Tag's cookie is itself named `li_fat_id`; renamed so it cannot pass for the\n    // URL parameter.\n    _li_fat_id: parsed.li_fat_id || undefined,\n    __oppref: parsed.__oppref || undefined,\n    __obref: parsed.__obref || undefined,\n    // utm params\n    utm_source: link?.utm_source ?? params.get('utm_source') ?? undefined,\n    utm_medium: link?.utm_medium ?? params.get('utm_medium') ?? undefined,\n    utm_campaign: link?.utm_campaign ?? params.get('utm_campaign') ?? undefined,\n    utm_term: link?.utm_term ?? params.get('utm_term') ?? undefined,\n    utm_content: link?.utm_content ?? params.get('utm_content') ?? undefined,\n    utm_id: link?.utm_id ?? params.get('utm_id') ?? undefined,\n    utm_source_platform:\n      link?.utm_source_platform ?? params.get('utm_source_platform') ?? undefined,\n    utm_creative_format:\n      link?.utm_creative_format ?? params.get('utm_creative_format') ?? undefined,\n    utm_marketing_tactic:\n      link?.utm_marketing_tactic ?? params.get('utm_marketing_tactic') ?? undefined,\n  };\n\n  cache.tags = tags;\n  return tags;\n}\n\nconst map = new Map<string, string>();\n\nexport const storage: Storage = {\n  getItem: (key) => {\n    try {\n      return localStorage.getItem(key);\n    } catch {\n      console.error('localStorage is not available');\n      return map.get(key) ?? 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+{"version":3,"file":"index.mjs","names":["uuidv4","Bowser"],"sources":["../../src/web/index.ts"],"sourcesContent":["import Bowser from 'bowser';\nimport { parseCookie } from 'cookie';\nimport { v4 as uuidv4 } from 'uuid';\nimport { keys } from '../constants/storage';\nimport { type Link, getLink } from '../link/index';\nimport { type Storage, cache, config } from '../setup/index';\nimport type { TrackTags } from '../track/types';\nimport { getPageKey } from './page-key';\n\n// lib.dom types `crypto.randomUUID` as always present, but it is missing in insecure contexts\n// and older browsers, so probe it before use.\nfunction randomUUID(): string {\n  return (crypto as Partial<Crypto>).randomUUID ? crypto.randomUUID() : uuidv4();\n}\n\nexport function getDeviceId() {\n  const cached = config.storage.getItem(keys.device_id);\n  if (cached) return cached;\n  const id = randomUUID();\n  config.storage.setItem(keys.device_id, id);\n  return id;\n}\n\n/**\n * The current page load, keyed by the page it was loaded at. A module variable and nothing more\n * persistent: the id must die with the page (a reload is a new page load, and storage would\n * carry it over — or, shared across tabs, let two pages overwrite each other's).\n *\n * Keyed by `getPageKey` because that is what the SDK's own `page_view` fires on (see\n * `useWebAnalytics`): the id exists to link an event to the `page_view` of the page it happened\n * on, so it must rotate exactly when a `page_view` is sent — path or query change, yes; hash\n * change or tracking-parameter cleanup, no.\n *\n * `referrer` is the page's referrer as GA4 reports it in a single page app: `document.referrer`\n * for the document's first page, and the previous page's URL after an in-app navigation. The\n * browser never updates `document.referrer` on a `pushState`, so read alone it would name the\n * site the visit came from on every later page — and a session opened there, after 30 minutes\n * idle, would count that site as a second visit from it. With the previous page as its referrer,\n * that session's referrer is the product's own host: no touch, a direct session, which the\n * attribution view then credits to the touch before it.\n */\nlet pageLoad: { page: string; id: string; href: string; referrer: string | undefined } | undefined;\n\nfunction currentPage() {\n  const href = window.location.href;\n  const page = getPageKey(window.location.pathname, window.location.search);\n  if (pageLoad?.page === page) {\n    // The same page, its URL maybe cleaned of tracking parameters since: the next page's\n    // referrer is the URL as it last was, as the browser's own would be.\n    pageLoad.href = href;\n    return pageLoad;\n  }\n  const referrer = pageLoad ? pageLoad.href : document.referrer || undefined;\n  pageLoad = { page, id: randomUUID(), href, referrer };\n  return pageLoad;\n}\n\n/** The current page's referrer: see `pageLoad`. */\nexport function getPageReferrer(): string | undefined {\n  return currentPage().referrer;\n}\n\nconst links = new Map<string, Promise<Link | null>>();\n\n/**\n * `getTags` runs once per event now, and the link a `?s=` id points at cannot change while the\n * page is open, so an uncached lookup would put an identical request on the wire for every\n * event the page sends.\n */\nfunction getCachedLink(id: string) {\n  const cached = links.get(id);\n  if (cached) return cached;\n  const link = getLink(id).then((result) => {\n    // A lookup that came back empty must not stick for the lifetime of the page. `getLink`\n    // answers null for a network failure as well as for a link that does not exist, and losing\n    // the link's utm params for every later event costs more than repeating a rare request.\n    if (!result) links.delete(id);\n    return result;\n  });\n  links.set(id, link);\n  return link;\n}\n\n/** The user agent cannot change while the page is open, so it is parsed once. */\nlet parser: ReturnType<typeof Bowser.getParser> | undefined;\n\nexport async function getTags() {\n  // Read the page before the first await: `getTags` runs when the event happens, and a single\n  // page app can navigate while the link lookup below is still in flight.\n  const page_location = window.location.href;\n  const { id: page_load_id, referrer: page_referrer } = currentPage();\n  const page_title = document.title;\n\n  parser ??= Bowser.getParser(window.navigator.userAgent);\n  const params = new URLSearchParams(window.location.search);\n  const os = parser.getOS();\n  const browser = parser.getBrowser();\n  const platform = parser.getPlatform();\n  const parsed = parseCookie(document.cookie);\n\n  const linkId = params.get('s');\n  const link = linkId ? await getCachedLink(linkId) : null;\n\n  const tags: TrackTags = {\n    os: `${os.name} ${os.version}`,\n    os_name: os.name,\n    os_version: os.version,\n    browser: `${browser.name} ${browser.version}`,\n    browser_name: browser.name,\n    browser_version: browser.version,\n    device: platform.model,\n    device_id: getDeviceId(),\n    device_type: platform.type,\n    device_vendor: platform.vendor,\n    device_pixel_ratio: window.devicePixelRatio,\n    screen_width: window.screen.width,\n    screen_height: window.screen.height,\n    screen_resolution: `${window.screen.width}x${window.screen.height}`,\n    webdriver: navigator.webdriver || undefined,\n    release: config.release,\n    language: navigator.language,\n    time_zone: Intl.DateTimeFormat().resolvedOptions().timeZone,\n    page_location,\n    page_referrer,\n    page_title,\n    page_load_id,\n    // Ad click ids from the URL, each under its parameter's name: this page's click, which\n    // names the visit's channel (`CLICK_ID_CHANNELS`). Never filled from a cookie — a cookie\n    // outlives the click; the cookies go below under their own names.\n    fbclid: params.get('fbclid') ?? undefined,\n    ad_id: params.get('ad_id') ?? undefined,\n    ad_name: params.get('ad_name') ?? undefined,\n    adset_id: params.get('adset_id') ?? undefined,\n    adset_name: params.get('adset_name') ?? undefined,\n    campaign_id: params.get('campaign_id') ?? undefined,\n    campaign_name: params.get('campaign_name') ?? undefined,\n    placement: params.get('placement') ?? undefined,\n    gclid: params.get('gclid') ?? undefined,\n    gclsrc: params.get('gclsrc') ?? undefined,\n    gad_source: params.get('gad_source') ?? undefined,\n    gad_campaignid: params.get('gad_campaignid') ?? undefined,\n    wbraid: params.get('wbraid') ?? undefined,\n    gbraid: params.get('gbraid') ?? undefined,\n    dclid: params.get('dclid') ?? undefined,\n    msclkid: params.get('msclkid') ?? undefined,\n    rdt_cid: params.get('rdt_cid') ?? undefined,\n    li_fat_id: params.get('li_fat_id') ?? 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package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "@shware/analytics",
-  "version": "11.3.1",
+  "version": "11.4.0",
   "private": false,
   "repository": {
     "type": "git",