@shware/analytics 10.1.1 → 10.2.1

package/README.md

@@ -63,22 +63,209 @@ changes. The framework `Analytics` components wire this up.
 ## Sessions and attribution
 
 How the events this SDK sends are meant to be read on the server side, for attribution. Three
-layers, each derived from the one below it, none needing a table of its own:
-
-- **Session** — `event where name = 'session_start'`. The SDK opens a session after 30 minutes
-  without an event and sends exactly one `session_start` at the head of the batch that opened it,
-  carrying the tags of the event that opened it: the landing page's URL, utm parameters and click
-  ids, captured when that event happened rather than when the batch went out. A partial unique
-  index on `event (session_id) where name = 'session_start'` makes that row the session's one
-  record on the server; there is no session table.
-- **Touchpoint** — a view over those rows that reads each session's tags as `channel`, `medium`
-  and `campaign`. An explicit `utm_source` wins; then a click id in the landing URL (`fbclid`,
-  `gclid`, … — never the cookie an earlier click left); then a landing page reserved for one
-  channel's ads. The rules for what counts as which channel live here and nowhere else.
-- **Attribution** — a view over touchpoints that credits a session with no touch of its own to
-  the same person's most recent paid touch, across devices (visitors sharing a `user_id`), within a
-  window. Last paid touch, first touch and multi-touch are alternative models at this layer over
-  the same touchpoints.
+layers, each derived from the one below it:
+
+- **Session** — one row per `session_start`. The SDK opens a session after 30 minutes without an
+  event and sends exactly one `session_start` at the head of the batch that opened it, carrying
+  the tags of the event that opened it: the landing page's URL, utm parameters and click ids,
+  captured when that event happened rather than when the batch went out. A partial unique index on
+  `event (session_id) where name = 'session_start'` makes that row the session's one record. The
+  server reads its tags once, when it writes the session, with `classifyTouch`
+  (`@shware/analytics/attribution`) and stores the touch on the session row; a rule change is
+  applied to history by reclassifying.
+- **Touchpoint** — one row per touch: every session with its stored touch, plus the touches people
+  report (a survey answer, a call on a channel's number). Nothing is derived at query time.
+- **Attribution** — one row per session, credited to the strongest touch of the same person
+  (across devices) within a window, the session's own touch included. See the rules below.
+
+### How a session is read as a touch (`classifyTouch`)
+
+The channel and medium come from the first rule that says something:
+
+| Order | Signal                                                                                          | `channel`                                                                                                          | `medium`                                           |
+| ----- | ----------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------ | -------------------------------------------------- |
+| 1     | `utm_source` in the URL                                                                         | the source, aliases folded (`fb`, `ig` → `meta`)                                                                   | `utm_medium`, or `(not set)`                       |
+| 2     | A click id in the URL (`gclid`, `fbclid`, `rdt_cid`, …; never the cookie an earlier click left) | the id's platform                                                                                                  | `cpc`                                              |
+| 3     | An ad landing page, `/lp/<channel>`                                                             | that channel                                                                                                       | `cpc`                                              |
+| 4     | The product's own rules (`TouchRule`, e.g. a referral link)                                     | as the rule says                                                                                                   | as the rule says                                   |
+| 5     | The referrer's host                                                                             | a known search engine, social network, video site or AI assistant folded to its channel; any other host kept as is | `organic` / `social` / `video` / `ai` / `referral` |
+| 6     | Nothing                                                                                         | `(direct)`                                                                                                         | `(none)`                                           |
+
+One exception: an ad-only click id of the channel itself (`'ads'` in `CLICK_ID_CHANNELS`), or the
+channel's ad landing page, proves the click was paid, so the medium becomes `cpc` when it was left
+out or puts the touch in an organic group — a Reddit ad tagged `utm_source=reddit&utm_medium=social`
+that carries `rdt_cid`. A declared paid medium is kept as it is. `fbclid` never proves anything:
+Meta puts it on organic links too; nor does another channel's id (an ad link copied and shared
+under a utm of its own).
+
+`channel_group` is GA4's default channel grouping of the two (`channelGroupOf`): `paid_search`,
+`organic_search`, `paid_social`, `email`, ….
+
+The touch's `priority` (`TOUCH_PRIORITY`, lower is stronger) decides which touch wins in the
+attribution layer:
+
+| Priority         | Touches                                                                                                                                                                                                                                                                 |
+| ---------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
+| **1 — campaign** | A utm, click id or ad landing page whose group is paid, display, affiliate or unassigned; a product rule that says so (a referral link); a reported touch staff stand behind (`phone`, `manual`)                                                                        |
+| **2 — referrer** | A touch read from the referrer (organic search, social, other sites); **and** a utm, click id or ad landing page whose group comes out `organic_*`, `referral` or `email` (`utm_source=chatgpt.com` on ChatGPT's organic citations, `utm_medium=organic`, a newsletter) |
+| **3 — claimed**  | A reported touch that is the user's claim (`survey`, `promo_code`)                                                                                                                                                                                                      |
+| none             | Direct: no touch                                                                                                                                                                                                                                                        |
+
+When a product rule matched as well as a campaign rule, the stronger tier holds: a referral link
+shared under `utm_source=facebook` is named by the utm (`meta`, organic social) and still ranks as
+the referral programme declares.
+
+In short: a link someone paid for is 1; what the browser brought, a tag that calls itself organic,
+and our own emails are 2; what the user says is 3. Email is 2 because it reaches people we already
+know, often because an ad brought them, and its links (a welcome mail, a trial reminder) come
+between that ad and the purchase: it must not take the ad's credit, and with no ad in the window
+it still wins as the latest touch.
+
+### How a session is credited (the attribution view)
+
+For every session, among the same person's touches within the window (30 days in the reference
+views), **the session's own touch included**:
+
+1. the lowest `priority` wins;
+2. among equals, the latest wins;
+3. on a full tie, the session's own touch wins.
+
+| `touch_kind` | Meaning                                                              |
+| ------------ | -------------------------------------------------------------------- |
+| `own`        | The session's own touch won                                          |
+| `inherited`  | A direct session, credited to an earlier touch                       |
+| `overridden` | The session had a touch of its own, but an earlier, stronger one won |
+| `none`       | A direct session with no touch in the window                         |
+
+| #   | What happened                                                                      | The current session is credited to | `touch_kind`         | Why                                 |
+| --- | ---------------------------------------------------------------------------------- | ---------------------------------- | -------------------- | ----------------------------------- |
+| 1   | Day 1 a Meta ad click, day 2 a branded Google search                               | **Meta**                           | `overridden`         | 1 beats 2                           |
+| 2   | Day 1 a Meta ad click, day 2 typed in                                              | **Meta**                           | `inherited`          | direct inherits                     |
+| 3   | Day 1 an organic search, day 2 a Meta ad click                                     | **Meta**                           | `own`                | its own touch is stronger           |
+| 4   | Day 1 a Meta ad click, day 3 a Google ad click                                     | **Google**                         | `own`                | both 1, the latest wins             |
+| 5   | Day 1 a Meta ad click, day 2 a ChatGPT citation with its utm                       | **Meta**                           | `overridden`         | ChatGPT's organic utm ranks 2       |
+| 6   | Day 1 an organic search, day 5 a ChatGPT citation                                  | **ChatGPT**                        | `own`                | both 2, the latest wins             |
+| 7   | An ad click 45 days ago, an organic search today                                   | **Organic search**                 | `own`                | the ad is out of the window         |
+| 8   | A Reddit ad tagged `utm_medium=social` with `rdt_cid`                              | **reddit / cpc**                   | `own`                | the click id proves a paid click    |
+| 9   | Day 1 a Meta ad click, day 2 a newsletter link (`utm_medium=email`)                | **Meta**                           | `overridden`         | email ranks 2                       |
+| 10  | Day 1 an organic search, day 2 a newsletter link, no ad in the window              | **Email**                          | `own`                | both 2, the latest wins             |
+| 11  | A survey answer "a podcast" (backdated to the first visit), then an organic search | **Organic search**                 | `own`                | 2 beats 3; a claim only fills a gap |
+| 12  | Day 1 a ChatGPT citation, day 2 a branded Google search                            | **Organic search**                 | `own`                | both 2, the latest wins             |
+| 13  | Day 1 a ChatGPT citation, day 2 a ChatGPT ad click (`oppref`)                      | **chatgpt / cpc**                  | `own`                | the ad is 1                         |
+| 14  | Day 1 a Meta ad click, day 2 a ChatGPT citation, day 3 typed in                    | **Meta**                           | `inherited`          | 1 beats the citation's 2            |
+| 15  | The ChatGPT app opens a link with neither referrer nor utm                         | **Direct**, or what came before    | `none` / `inherited` | nothing to read                     |
+
+**How this differs from GA4.** GA4's last non-direct click credits the latest touch that is not
+direct, whatever it was: cases 1, 5 and 9 go to the search, ChatGPT and the email. Here an ad click is not
+overwritten by the organic visit that follows it within the window, which is what a paid ROAS
+panel expects. The touchpoint layer still has every session's own touch, so the GA4-style figure
+is one query away, and `overridden` measures the difference.
+
+**Retargeting.** No click-based model can tell whether an ad caused the visit, and retargeting is
+where that shows: someone who would have come back anyway clicks a retargeting ad on the way in.
+For a returning customer who was going to buy anyway:
+
+| What happened                                                     | GA4 last non-direct click | This model |
+| ----------------------------------------------------------------- | ------------------------- | ---------- |
+| Clicks a retargeting ad, buys in that session                     | the ad                    | the ad     |
+| Clicks a retargeting ad, types the site in the next day and buys  | the ad (direct inherits)  | the ad     |
+| Clicks a retargeting ad, searches the brand the next day and buys | **the search**            | the ad     |
+
+GA4's model only removes the third row, and that row is the credit a prospecting ad deserves (the
+ad made the brand known, the search followed); the first two rows, where most of retargeting's
+inflation is, stay in both. So crediting the search is not a fix. Read retargeting through the
+report instead of the model:
+
+1. **Acquisition by first touch.** A person's first touch (`user_attribution` in the reference
+   views) is settled long before any retargeting reaches them, so new users and their lifetime
+   value by first channel leave retargeting out by construction. Judge acquisition ROAS there.
+2. **Keep retargeting apart.** Name retargeting campaigns so they can be told apart
+   (`utm_campaign` with an `rt_` prefix, say), and read the session-level attribution of those
+   campaigns split into new and returning people: a high share of returning people is credit that
+   was probably not incremental.
+3. **Measure the increment when the spend justifies it.** A holdout (Meta's Conversion Lift, a
+   geo split) is the only way to answer whether the ad caused the purchase.
+
+Special cases in the model ("an ad clicked by a paying customer does not override") are not
+worth it: the rules get harder to explain, and the first two rows remain.
+
+### AI assistants (GEO)
+
+Visits an AI assistant sends — a citation in ChatGPT, Perplexity, Gemini, Claude, Copilot,
+DeepSeek and the others in `REFERRER_SITES` — are `organic_ai`, read from the referrer or from the
+assistant's own utm (`utm_source=chatgpt.com`). They rank with organic search, priority 2, on
+purpose: both are earned, not bought, and come from a question the user asked.
+
+- **Not above SEO**: a citation would otherwise take the credit from the ad clicked before it, and
+  from the search that followed it.
+- **Not below SEO**: "ask ChatGPT, then search the brand" would then always go to the search, and
+  GEO would read lower than it is.
+- **Apart from ChatGPT's ads**: a click on a ChatGPT ad carries `oppref` and is paid, priority 1
+  (`paid_other`); the citations next to it stay `organic_ai`.
+
+GA4's default grouping has no AI group and files these visits under Referral; `organic_ai` is an
+addition so GEO and SEO can be compared side by side.
+
+What the data cannot show, and how to read around it:
+
+1. **Dark AI traffic.** The assistants' desktop and mobile apps, and links copied into a browser,
+   often arrive with neither referrer nor utm, and are counted as direct (case 15). GEO is always
+   undercounted.
+2. **Discovery credited to search.** Someone who learns the brand from an assistant and searches
+   it the next day is credited to the search (case 12), as in every last-touch model.
+3. **Read GEO by first touch** (`user_attribution` in the reference views), where the assistant
+   that introduced the brand keeps the credit, and **ask**: a sign-up survey ("where did you hear
+   about us?" with the assistants as options) stored as a reported touch (`survey`, priority 3)
+   never overrides a tracked touch, but measures how much of the direct traffic the assistants
+   brought.
+
+### Compared with other tools
+
+How other tools credit a visit, as far as their documented defaults go (they change often; check
+the vendor's documentation before relying on a detail):
+
+| Tool                                                | Main model                                                                                                                                                                   | Direct visits                                               | Priority between channels                                         | Window                                                   | Across devices                    |
+| --------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------- | ----------------------------------------------------------------- | -------------------------------------------------------- | --------------------------------- |
+| **GA4**                                             | Data-driven by default; paid and organic last click, and Google paid channels last click, as options                                                                         | Inherit the last non-direct source                          | Only in "Google paid channels last click", for Google Ads         | 30 days (configurable)                                   | Signed-in user id, Google signals |
+| **PostHog**                                         | A session's entry source (`$entry_utm_*`, `$entry_referring_domain`, grouped GA4-style) and a person's first touch (`$initial_*`); funnels break down by first or last touch | A direct session stays direct: no look-back                 | None                                                              | —                                                        | Merged persons via `identify`     |
+| **Mixpanel**                                        | Picked per report: first touch, last touch, linear, U-shaped, time decay, participation                                                                                      | Only events with utm count as touches, so direct is skipped | None                                                              | Configurable look-back                                   | Identity merge                    |
+| **Amplitude**                                       | Initial / latest utm user properties (latest changes only on a new utm), plus multi-touch models                                                                             | Skipped                                                     | None                                                              | Configurable                                             | Identity merge                    |
+| **Adobe Analytics**                                 | Marketing channels classified by ordered processing rules; first and last touch channel with expiry; Attribution IQ models incl. algorithmic                                 | Usually set not to override                                 | **Yes**: per channel, whether it overrides the last touch         | Visit or days, configurable                              | Identity stitching                |
+| **Ad platforms** (Meta, Google Ads, …)              | Each claims the conversions it touched (Meta: 7-day click, 1-day view by default; Google Ads: data-driven)                                                                   | Not their concern                                           | Only themselves, so platforms **claim the same conversion twice** | Their own                                                | Their own accounts                |
+| **Mobile measurement partners** (AppsFlyer, Adjust) | Last click on install, with a **priority hierarchy** (click over view, device id match over probabilistic); organic when nothing in the window                               | Organic install                                             | **Yes**, the core of the model                                    | Click about 7 days, configurable; re-attribution windows | Device                            |
+| **HubSpot**                                         | A contact's original source (first touch) and multi-touch revenue models                                                                                                     | Does not change the first touch                             | None                                                              | —                                                        | Contact                           |
+
+Where this model stands:
+
+| Trait                                                 | Shared with                                                                                                         | Unlike                                                                                 |
+| ----------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------- |
+| Direct visits inherit an earlier source               | GA4, Mixpanel, Amplitude, Adobe — the common ground                                                                 | PostHog's session-level source, which does not look back                               |
+| Channels are ranked, a paid touch over an organic one | **Adobe's override rules, the MMPs' priority hierarchy** — the tools built for marketing and media-buying decisions | The product analytics tools (PostHog, Mixpanel, Amplitude), where every touch is equal |
+| One touch per session                                 | Every first- or last-touch model                                                                                    | Multi-touch models, which split the credit                                             |
+| A first-touch view per person                         | GA4's first user source, PostHog's and Amplitude's initial properties, HubSpot's original source                    | —                                                                                      |
+
+So this is a rule-based last-touch model with channel priority: more favourable to ads than the
+product analytics tools, in the same family as Adobe's and the MMPs' rules. Two consequences to
+expect: a platform's own dashboard will report more conversions than this model credits it with
+(it counts view-through, and every platform claims a shared conversion), and the sum of the
+platforms' own figures exceeds the real total.
+
+### Other models
+
+The touchpoint layer keeps every touch, so other models can be added next to this one as views,
+without changing it:
+
+- **Multi-touch (rule-based)**: the credit of one conversion is split across the touches on its
+  path, by a fixed rule — linear (equal shares), time decay (more to the recent ones), position
+  based (40% first, 40% last, 20% spread over the middle). Useful to see which channels open a
+  journey and which close it; the shares are a convention, not a measurement.
+- **Data-driven (algorithmic)**: a model learns from converting and non-converting paths how much
+  each touch raises the chance of converting (Shapley values or Markov chains), and splits the
+  credit by that. GA4's and Google Ads' default; it needs a large volume of conversions to be
+  stable, and it is still a model of correlation, not of causation.
+- **Incrementality**: only a holdout experiment (a conversion lift study, a geo split) measures
+  what an ad caused. It answers a different question from every model above, and is the one to
+  run when the spend on a channel is large enough to matter.
 
 What the SDK guarantees for this to hold:
 

package/dist/attribution/classify.cjs

@@ -2,6 +2,21 @@ Object.defineProperty(exports, Symbol.toStringTag, { value: "Module" });
 const require_attribution_vocabulary = require("./vocabulary.cjs");
 //#region src/attribution/classify.ts
 const metaPlacements = new Set(require_attribution_vocabulary.META_PLACEMENTS);
+/** The groups no one paid for: a campaign rule landing in one of them ranks with a referrer. */
+const ORGANIC_GROUPS = /* @__PURE__ */ new Set([
+	"organic_search",
+	"organic_social",
+	"organic_video",
+	"organic_ai",
+	"referral"
+]);
+/**
+* The groups a campaign rule ranks with a referrer in: the organic ones, and email. Email reaches
+* people we already know — often because an ad brought them — and its links (a welcome mail, a
+* trial reminder) come between that ad and the purchase, so it must not take the ad's credit.
+* With no ad in the window it still wins as the latest touch.
+*/
+const REFERRER_TIER_GROUPS = /* @__PURE__ */ new Set([...ORGANIC_GROUPS, "email"]);
 const referrerHostOf = /^https?:\/\/([^/:?#]+)/i;
 const channelsBy = (medium) => new Set(require_attribution_vocabulary.REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));
 const searchChannels = channelsBy("organic");
@@ -20,10 +35,12 @@ function text(tags, key) {
 }
 /**
 * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click
-* ids, as in GA4: a utm is written for this link by whoever placed it, while a click id can be
-* added by someone else — Meta puts `fbclid` on organic links too, and a shared or forwarded ad
-* link keeps the click id of the ad. When the two disagree, the utm is the one that was right:
-* an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.
+* ids — unlike GA4, where a `gclid` wins over the utm unless the property sets "manual tagging
+* overrides auto-tagging": a utm is written for this link by whoever placed it, while a click id
+* can be added by someone else — Meta puts `fbclid` on organic links too, and a shared or
+* forwarded ad link keeps the click id of the ad. When the two disagree, the utm is the one that
+* was right: an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.
+* The one exception is an ad-only click id of the utm's own channel, see `classifyTouch`.
 */
 function utmChannel(tags) {
 	const source = text(tags, "utm_source")?.toLowerCase().split(/[?&#]/)[0]?.replace(/\/+$/, "");
@@ -107,13 +124,19 @@ function channelGroupOf(channel, medium) {
 * The rules, in order, the first that says something naming the channel: an explicit
 * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;
 * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that
-* rule implies: `(not set)` for a utm_source alone — but `cpc` when an ad-only click id of the
-* same channel came with it (`'ads'` in `CLICK_ID_CHANNELS`) — `cpc` for a bare click id or ad landing page,
+* rule implies: `(not set)` for a utm_source alone, `cpc` for a bare click id or ad landing page,
 * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`
-* for direct. `campaign` is `utm_campaign`, else what a product rule captured — even when the
-* utm named the channel, so a tagged referral link keeps its code. `priority` is the tier of
-* the rule that named the channel (`TOUCH_PRIORITY`): campaign touches, then the product's own
-* as they declare, then the referrer.
+* for direct. An ad-only click id of the channel itself (`'ads'` in `CLICK_ID_CHANNELS`) or its ad
+* landing page makes it `cpc` when the medium was left out or puts the touch in an organic group:
+* the click was paid whatever the tag said — a Reddit ad tagged `utm_medium=social`, a ChatGPT ad
+* keeping the `utm_source=chatgpt.com` of its organic links. `campaign` is `utm_campaign`, else what a
+* product rule captured — even when the utm named the channel, so a tagged referral link keeps
+* its code. `priority` is the tier of the rule that named the channel (`TOUCH_PRIORITY`):
+* campaign touches, then the product's own as they declare, then the referrer — except that a
+* campaign rule whose touch lands in an organic group, referral (`utm_source=chatgpt.com`,
+* `utm_medium=organic`) or email ranks with a referrer: nobody paid for that click, and it should
+* not take the credit from an ad clicked earlier in the attribution window. When a product rule
+* matched too, the stronger of the two tiers holds.
 */
 function classifyTouch(tags, options = {}) {
 	const utm = utmChannel(tags);
@@ -122,15 +145,17 @@ function classifyTouch(tags, options = {}) {
 	const product = productTouch(tags, options.rules ?? []);
 	const referred = referrer(tags, options.ownHosts ?? []);
 	const channel = utm ?? click ?? landing ?? product?.channel ?? referred?.channel ?? "(direct)";
-	const medium = text(tags, "utm_medium")?.toLowerCase() ?? null ?? (utm ? adClickChannel(tags) === utm ? "cpc" : "(not set)" : click || landing ? "cpc" : product?.medium ?? referred?.medium ?? "(none)");
+	const namedMedium = text(tags, "utm_medium")?.toLowerCase() ?? null ?? (utm ? "(not set)" : click || landing ? "cpc" : product?.medium ?? referred?.medium ?? "(none)");
+	const medium = (adClickChannel(tags) === channel || landing === channel) && (namedMedium === "(not set)" || ORGANIC_GROUPS.has(channelGroupOf(channel, namedMedium))) ? "cpc" : namedMedium;
+	const channelGroup = channelGroupOf(channel, medium);
 	const campaign = text(tags, "utm_campaign") ?? product?.campaign ?? null;
-	const priority = utm || click || landing ? require_attribution_vocabulary.TOUCH_PRIORITY.campaign : product ? product.priority : referred ? require_attribution_vocabulary.TOUCH_PRIORITY.referrer : null;
+	const ranked = [utm || click || landing ? REFERRER_TIER_GROUPS.has(channelGroup) ? require_attribution_vocabulary.TOUCH_PRIORITY.referrer : require_attribution_vocabulary.TOUCH_PRIORITY.campaign : null, product?.priority ?? null].filter((tier) => tier !== null);
 	return {
 		channel,
 		medium,
-		channel_group: channelGroupOf(channel, medium),
+		channel_group: channelGroup,
 		campaign,
-		priority
+		priority: ranked.length > 0 ? Math.min(...ranked) : referred ? require_attribution_vocabulary.TOUCH_PRIORITY.referrer : null
 	};
 }
 //#endregion

package/dist/attribution/classify.cjs.map

@@ -1 +1 @@
-{"version":3,"file":"classify.cjs","names":["META_PLACEMENTS","REFERRER_SITES","SOURCE_ALIASES","CLICK_ID_CHANNELS","AD_LANDING_PAGE","REFERRERS_NOT_A_TOUCH","DISPLAY_MEDIUMS","PAID_MEDIUM","EMAIL_MEDIUM","EMAIL_MEDIUMS","TOUCH_PRIORITY"],"sources":["../../src/attribution/classify.ts"],"sourcesContent":["import type { TrackTags } from '../track/types';\nimport {\n  AD_LANDING_PAGE,\n  CLICK_ID_CHANNELS,\n  type ChannelGroup,\n  DIRECT_CHANNEL,\n  DISPLAY_MEDIUMS,\n  EMAIL_MEDIUM,\n  EMAIL_MEDIUMS,\n  MEDIUM_NOT_SET,\n  META_PLACEMENTS,\n  NO_MEDIUM,\n  PAID_MEDIUM,\n  REFERRERS_NOT_A_TOUCH,\n  REFERRER_SITES,\n  SOURCE_ALIASES,\n  TOUCH_PRIORITY,\n} from './vocabulary';\n\n/** What a session's tags say about how it arrived: the touch, as the session row stores it. */\nexport interface Touch {\n  /** The source, as GA calls it: a `Channel`, a `utm_source` outside the list, a referring host, or `(direct)`. */\n  channel: string;\n  /** How, as GA calls it: `utm_medium` as declared, else what the rule that named the channel implies; `(none)` for direct. */\n  medium: string;\n  /** GA4's default channel group of the two. */\n  channel_group: ChannelGroup;\n  /** `utm_campaign`, else what a product rule captured (a referral code); null when neither. */\n  campaign: string | null;\n  /** `TOUCH_PRIORITY` of the rule that named the channel; null for direct, which is no touch. */\n  priority: number | null;\n}\n\n/** What a product rule names, when it recognises the session; the channel group is derived. */\nexport type ProductTouch = Omit<Touch, 'channel_group'>;\n\n/**\n * A product's own rule: a landing page convention, a code in the URL. Tried after the campaign\n * rules (utm, click id, ad landing page) and before the referrer, so a link shared on Facebook\n * or WhatsApp is credited to what the product recognises, not to the site it was shared on.\n * Returns null when the session is not one of its.\n */\nexport type TouchRule = (tags: TrackTags) => ProductTouch | null;\n\nexport interface ClassifyOptions {\n  /**\n   * The product's own hosts, as patterns over the lower-cased referrer host: a session that\n   * starts from an internal link after the session timeout refers to them, which is navigation,\n   * not acquisition. The SDK adds the payment and sign-in providers (`REFERRERS_NOT_A_TOUCH`).\n   */\n  ownHosts?: readonly RegExp[];\n  /** The product's rules, in order; the first that names the session wins. */\n  rules?: readonly TouchRule[];\n}\n\nconst metaPlacements = new Set<string>(META_PLACEMENTS);\nconst referrerHostOf = /^https?:\\/\\/([^/:?#]+)/i;\nconst channelsBy = (medium: string) =>\n  new Set<string>(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));\nconst searchChannels = channelsBy('organic');\nconst socialChannels = channelsBy('social');\nconst videoChannels = channelsBy('video');\nconst aiChannels = channelsBy('ai');\n\n/**\n * A tag as text; absent when missing, empty, or the strings a broken template writes\n * (`undefined`, `null`, an unexpanded `{{macro}}` other than Meta's placement, read elsewhere).\n */\nfunction text(tags: TrackTags, key: string): string | null {\n  const value = tags[key];\n  if (value === undefined || value === null) return null;\n  const s = String(value);\n  return s === '' || s === 'undefined' || s === 'null' ? null : s;\n}\n\n/**\n * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click\n * ids, as in GA4: a utm is written for this link by whoever placed it, while a click id can be\n * added by someone else — Meta puts `fbclid` on organic links too, and a shared or forwarded ad\n * link keeps the click id of the ad. When the two disagree, the utm is the one that was right:\n * an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.\n */\nfunction utmChannel(tags: TrackTags): string | null {\n  // A source with the rest of the query glued on (`email&utm_medium=promo`, `toolify/`,\n  // `x?utm_source=x`): a link built by hand or double-encoded. Keep the source.\n  const source = text(tags, 'utm_source')?.toLowerCase().split(/[?&#]/)[0]?.replace(/\\/+$/, '');\n  if (!source) return null;\n  return (SOURCE_ALIASES as Record<string, string>)[source] ?? source;\n}\n\n/**\n * 2. A click id in this page's URL — the tags never fill one from the cookie an earlier click\n * left (that is `_gcl_aw`, `_fbc`, …). Presence of the key is the signal, as it is for the pixel\n * that reads it.\n */\nfunction clickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key]) => key in tags)?.[1] ?? null;\n}\n\n/** The channel of the first click id in the tags that its platform puts on ad clicks only. */\nfunction adClickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key, , on]) => on === 'ads' && key in tags)?.[1] ?? null;\n}\n\n/** 3. A landing page reserved for one channel's ads. */\nfunction landingChannel(tags: TrackTags): string | null {\n  const location = text(tags, 'page_location');\n  return location ? (AD_LANDING_PAGE.exec(location)?.[1] ?? null) : null;\n}\n\n/** 4. The product's rules, in order. */\nfunction productTouch(tags: TrackTags, rules: readonly TouchRule[]): ProductTouch | null {\n  for (const rule of rules) {\n    const touch = rule(tags);\n    if (touch) return touch;\n  }\n  return null;\n}\n\n/**\n * 5. The referrer's host: a known search engine or social network folded to its channel, any\n * other site kept as its host, and null for no referrer or one that is no touch.\n */\nfunction referrer(\n  tags: TrackTags,\n  ownHosts: readonly RegExp[]\n): { channel: string; medium: string } | null {\n  const url = text(tags, 'page_referrer');\n  const host = url ? referrerHostOf.exec(url)?.[1]?.toLowerCase() : undefined;\n  if (!host) return null;\n  if (REFERRERS_NOT_A_TOUCH.some((pattern) => pattern.test(host))) return null;\n  if (ownHosts.some((pattern) => pattern.test(host))) return null;\n  const site = REFERRER_SITES.find(([, , pattern]) => pattern.test(host));\n  return site ? { channel: site[0], medium: site[1] } : { channel: host, medium: 'referral' };\n}\n\n/**\n * GA4's default channel group of a (channel, medium) pair, with GA4's rule that the source\n * decides too: `linkedin / (not set)` is Organic Social and `email / promo` is Email, because\n * GA4 matches its site lists on the source, not only the medium. Two additions to GA4: Meta's\n * placement names as a medium are a paid Meta click (see `META_PLACEMENTS`), and the AI\n * assistants have `organic_ai`. Checked in GA4's order — paid before organic, the organic groups before\n * email, referral last — so a pair that fits two rules lands where GA4 would put it.\n */\nexport function channelGroupOf(channel: string, medium: string): ChannelGroup {\n  if (channel === DIRECT_CHANNEL) return 'direct';\n  if ((DISPLAY_MEDIUMS as readonly string[]).includes(medium)) return 'display';\n  // A Meta placement as the medium is a Meta ad whatever the source was tagged as.\n  if (metaPlacements.has(medium)) return 'paid_social';\n  if (PAID_MEDIUM.test(medium)) {\n    if (socialChannels.has(channel) || videoChannels.has(channel)) return 'paid_social';\n    if (searchChannels.has(channel)) return 'paid_search';\n    return 'paid_other';\n  }\n  if (medium === 'social' || socialChannels.has(channel)) return 'organic_social';\n  if (medium === 'video' || videoChannels.has(channel)) return 'organic_video';\n  if (medium === 'ai' || aiChannels.has(channel)) return 'organic_ai';\n  if (medium === 'organic' || searchChannels.has(channel)) return 'organic_search';\n  if (EMAIL_MEDIUM.test(medium) || (EMAIL_MEDIUMS as readonly string[]).includes(channel))\n    return 'email';\n  if (medium === 'affiliate') return 'affiliate';\n  if (medium === 'referral') return 'referral';\n  return 'unassigned';\n}\n\n/**\n * Reads the tags a session arrived with (its `session_start` tags) as one touch. Run once, when\n * the session is written; the result is stored, and the views only read it.\n *\n * The rules, in order, the first that says something naming the channel: an explicit\n * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;\n * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that\n * rule implies: `(not set)` for a utm_source alone — but `cpc` when an ad-only click id of the\n * same channel came with it (`'ads'` in `CLICK_ID_CHANNELS`) — `cpc` for a bare click id or ad landing page,\n * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`\n * for direct. `campaign` is `utm_campaign`, else what a product rule captured — even when the\n * utm named the channel, so a tagged referral link keeps its code. `priority` is the tier of\n * the rule that named the channel (`TOUCH_PRIORITY`): campaign touches, then the product's own\n * as they declare, then the referrer.\n */\nexport function classifyTouch(tags: TrackTags, options: ClassifyOptions = {}): Touch {\n  const utm = utmChannel(tags);\n  const click = clickChannel(tags);\n  const landing = landingChannel(tags);\n  const product = productTouch(tags, options.rules ?? 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+{"version":3,"file":"classify.cjs","names":["META_PLACEMENTS","REFERRER_SITES","SOURCE_ALIASES","CLICK_ID_CHANNELS","AD_LANDING_PAGE","REFERRERS_NOT_A_TOUCH","DISPLAY_MEDIUMS","PAID_MEDIUM","EMAIL_MEDIUM","EMAIL_MEDIUMS","TOUCH_PRIORITY"],"sources":["../../src/attribution/classify.ts"],"sourcesContent":["import type { TrackTags } from '../track/types';\nimport {\n  AD_LANDING_PAGE,\n  CLICK_ID_CHANNELS,\n  type ChannelGroup,\n  DIRECT_CHANNEL,\n  DISPLAY_MEDIUMS,\n  EMAIL_MEDIUM,\n  EMAIL_MEDIUMS,\n  MEDIUM_NOT_SET,\n  META_PLACEMENTS,\n  NO_MEDIUM,\n  PAID_MEDIUM,\n  REFERRERS_NOT_A_TOUCH,\n  REFERRER_SITES,\n  SOURCE_ALIASES,\n  TOUCH_PRIORITY,\n} from './vocabulary';\n\n/** What a session's tags say about how it arrived: the touch, as the session row stores it. */\nexport interface Touch {\n  /** The source, as GA calls it: a `Channel`, a `utm_source` outside the list, a referring host, or `(direct)`. */\n  channel: string;\n  /** How, as GA calls it: `utm_medium` as declared, else what the rule that named the channel implies; `(none)` for direct. */\n  medium: string;\n  /** GA4's default channel group of the two. */\n  channel_group: ChannelGroup;\n  /** `utm_campaign`, else what a product rule captured (a referral code); null when neither. */\n  campaign: string | null;\n  /** `TOUCH_PRIORITY` of the rule that named the channel; null for direct, which is no touch. */\n  priority: number | null;\n}\n\n/** What a product rule names, when it recognises the session; the channel group is derived. */\nexport type ProductTouch = Omit<Touch, 'channel_group'>;\n\n/**\n * A product's own rule: a landing page convention, a code in the URL. Tried after the campaign\n * rules (utm, click id, ad landing page) and before the referrer, so a link shared on Facebook\n * or WhatsApp is credited to what the product recognises, not to the site it was shared on.\n * Returns null when the session is not one of its.\n */\nexport type TouchRule = (tags: TrackTags) => ProductTouch | null;\n\nexport interface ClassifyOptions {\n  /**\n   * The product's own hosts, as patterns over the lower-cased referrer host: a session that\n   * starts from an internal link after the session timeout refers to them, which is navigation,\n   * not acquisition. The SDK adds the payment and sign-in providers (`REFERRERS_NOT_A_TOUCH`).\n   */\n  ownHosts?: readonly RegExp[];\n  /** The product's rules, in order; the first that names the session wins. */\n  rules?: readonly TouchRule[];\n}\n\nconst metaPlacements = new Set<string>(META_PLACEMENTS);\n/** The groups no one paid for: a campaign rule landing in one of them ranks with a referrer. */\nconst ORGANIC_GROUPS = new Set<ChannelGroup>([\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  'organic_ai',\n  'referral',\n]);\n/**\n * The groups a campaign rule ranks with a referrer in: the organic ones, and email. Email reaches\n * people we already know — often because an ad brought them — and its links (a welcome mail, a\n * trial reminder) come between that ad and the purchase, so it must not take the ad's credit.\n * With no ad in the window it still wins as the latest touch.\n */\nconst REFERRER_TIER_GROUPS = new Set<ChannelGroup>([...ORGANIC_GROUPS, 'email']);\nconst referrerHostOf = /^https?:\\/\\/([^/:?#]+)/i;\nconst channelsBy = (medium: string) =>\n  new Set<string>(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));\nconst searchChannels = channelsBy('organic');\nconst socialChannels = channelsBy('social');\nconst videoChannels = channelsBy('video');\nconst aiChannels = channelsBy('ai');\n\n/**\n * A tag as text; absent when missing, empty, or the strings a broken template writes\n * (`undefined`, `null`, an unexpanded `{{macro}}` other than Meta's placement, read elsewhere).\n */\nfunction text(tags: TrackTags, key: string): string | null {\n  const value = tags[key];\n  if (value === undefined || value === null) return null;\n  const s = String(value);\n  return s === '' || s === 'undefined' || s === 'null' ? null : s;\n}\n\n/**\n * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click\n * ids — unlike GA4, where a `gclid` wins over the utm unless the property sets \"manual tagging\n * overrides auto-tagging\": a utm is written for this link by whoever placed it, while a click id\n * can be added by someone else — Meta puts `fbclid` on organic links too, and a shared or\n * forwarded ad link keeps the click id of the ad. When the two disagree, the utm is the one that\n * was right: an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.\n * The one exception is an ad-only click id of the utm's own channel, see `classifyTouch`.\n */\nfunction utmChannel(tags: TrackTags): string | null {\n  // A source with the rest of the query glued on (`email&utm_medium=promo`, `toolify/`,\n  // `x?utm_source=x`): a link built by hand or double-encoded. Keep the source.\n  const source = text(tags, 'utm_source')?.toLowerCase().split(/[?&#]/)[0]?.replace(/\\/+$/, '');\n  if (!source) return null;\n  return (SOURCE_ALIASES as Record<string, string>)[source] ?? source;\n}\n\n/**\n * 2. A click id in this page's URL — the tags never fill one from the cookie an earlier click\n * left (that is `_gcl_aw`, `_fbc`, …). Presence of the key is the signal, as it is for the pixel\n * that reads it.\n */\nfunction clickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key]) => key in tags)?.[1] ?? null;\n}\n\n/** The channel of the first click id in the tags that its platform puts on ad clicks only. */\nfunction adClickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key, , on]) => on === 'ads' && key in tags)?.[1] ?? null;\n}\n\n/** 3. A landing page reserved for one channel's ads. */\nfunction landingChannel(tags: TrackTags): string | null {\n  const location = text(tags, 'page_location');\n  return location ? (AD_LANDING_PAGE.exec(location)?.[1] ?? null) : null;\n}\n\n/** 4. The product's rules, in order. */\nfunction productTouch(tags: TrackTags, rules: readonly TouchRule[]): ProductTouch | null {\n  for (const rule of rules) {\n    const touch = rule(tags);\n    if (touch) return touch;\n  }\n  return null;\n}\n\n/**\n * 5. The referrer's host: a known search engine or social network folded to its channel, any\n * other site kept as its host, and null for no referrer or one that is no touch.\n */\nfunction referrer(\n  tags: TrackTags,\n  ownHosts: readonly RegExp[]\n): { channel: string; medium: string } | null {\n  const url = text(tags, 'page_referrer');\n  const host = url ? referrerHostOf.exec(url)?.[1]?.toLowerCase() : undefined;\n  if (!host) return null;\n  if (REFERRERS_NOT_A_TOUCH.some((pattern) => pattern.test(host))) return null;\n  if (ownHosts.some((pattern) => pattern.test(host))) return null;\n  const site = REFERRER_SITES.find(([, , pattern]) => pattern.test(host));\n  return site ? { channel: site[0], medium: site[1] } : { channel: host, medium: 'referral' };\n}\n\n/**\n * GA4's default channel group of a (channel, medium) pair, with GA4's rule that the source\n * decides too: `linkedin / (not set)` is Organic Social and `email / promo` is Email, because\n * GA4 matches its site lists on the source, not only the medium. Two additions to GA4: Meta's\n * placement names as a medium are a paid Meta click (see `META_PLACEMENTS`), and the AI\n * assistants have `organic_ai`. Checked in GA4's order — paid before organic, the organic groups before\n * email, referral last — so a pair that fits two rules lands where GA4 would put it.\n */\nexport function channelGroupOf(channel: string, medium: string): ChannelGroup {\n  if (channel === DIRECT_CHANNEL) return 'direct';\n  if ((DISPLAY_MEDIUMS as readonly string[]).includes(medium)) return 'display';\n  // A Meta placement as the medium is a Meta ad whatever the source was tagged as.\n  if (metaPlacements.has(medium)) return 'paid_social';\n  if (PAID_MEDIUM.test(medium)) {\n    if (socialChannels.has(channel) || videoChannels.has(channel)) return 'paid_social';\n    if (searchChannels.has(channel)) return 'paid_search';\n    return 'paid_other';\n  }\n  if (medium === 'social' || socialChannels.has(channel)) return 'organic_social';\n  if (medium === 'video' || videoChannels.has(channel)) return 'organic_video';\n  if (medium === 'ai' || aiChannels.has(channel)) return 'organic_ai';\n  if (medium === 'organic' || searchChannels.has(channel)) return 'organic_search';\n  if (EMAIL_MEDIUM.test(medium) || (EMAIL_MEDIUMS as readonly string[]).includes(channel))\n    return 'email';\n  if (medium === 'affiliate') return 'affiliate';\n  if (medium === 'referral') return 'referral';\n  return 'unassigned';\n}\n\n/**\n * Reads the tags a session arrived with (its `session_start` tags) as one touch. Run once, when\n * the session is written; the result is stored, and the views only read it.\n *\n * The rules, in order, the first that says something naming the channel: an explicit\n * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;\n * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that\n * rule implies: `(not set)` for a utm_source alone, `cpc` for a bare click id or ad landing page,\n * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`\n * for direct. An ad-only click id of the channel itself (`'ads'` in `CLICK_ID_CHANNELS`) or its ad\n * landing page makes it `cpc` when the medium was left out or puts the touch in an organic group:\n * the click was paid whatever the tag said — a Reddit ad tagged `utm_medium=social`, a ChatGPT ad\n * keeping the `utm_source=chatgpt.com` of its organic links. `campaign` is `utm_campaign`, else what a\n * product rule captured — even when the utm named the channel, so a tagged referral link keeps\n * its code. `priority` is the tier of the rule that named the channel (`TOUCH_PRIORITY`):\n * campaign touches, then the product's own as they declare, then the referrer — except that a\n * campaign rule whose touch lands in an organic group, referral (`utm_source=chatgpt.com`,\n * `utm_medium=organic`) or email ranks with a referrer: nobody paid for that click, and it should\n * not take the credit from an ad clicked earlier in the attribution window. When a product rule\n * matched too, the stronger of the two tiers holds.\n */\nexport function classifyTouch(tags: TrackTags, options: ClassifyOptions = {}): Touch {\n  const utm = utmChannel(tags);\n  const click = clickChannel(tags);\n  const landing = landingChannel(tags);\n  const product = productTouch(tags, options.rules ?? []);\n  const referred = referrer(tags, options.ownHosts ?? []);\n\n  const channel =\n    utm ?? click ?? landing ?? product?.channel ?? referred?.channel ?? DIRECT_CHANNEL;\n  const declaredMedium = text(tags, 'utm_medium')?.toLowerCase() ?? null;\n  const namedMedium =\n    declaredMedium ??\n    (utm\n      ? MEDIUM_NOT_SET\n      : click || landing\n        ? 'cpc'\n        : (product?.medium ?? referred?.medium ?? NO_MEDIUM));\n  // What proves a paid click on this channel: an ad-only click id of it, or its ad landing page.\n  // Another channel's says nothing about this one (an ad link copied and shared under a utm of\n  // its own), and `fbclid` is on organic Meta links too, so neither counts here.\n  const paid = adClickChannel(tags) === channel || landing === channel;\n  const medium =\n    paid &&\n    (namedMedium === MEDIUM_NOT_SET || ORGANIC_GROUPS.has(channelGroupOf(channel, namedMedium)))\n      ? 'cpc'\n      : namedMedium;\n  const channelGroup = channelGroupOf(channel, medium);\n  const campaign = text(tags, 'utm_campaign') ?? product?.campaign ?? null;\n  const campaignTier =\n    utm || click || landing\n      ? REFERRER_TIER_GROUPS.has(channelGroup)\n        ? TOUCH_PRIORITY.referrer\n        : TOUCH_PRIORITY.campaign\n      : null;\n  // The stronger of the campaign rule's tier and the product rule's own: a referral link shared\n  // under `utm_source=whatsapp` is named by the utm, and still ranks as the programme declares.\n  const ranked = [campaignTier, product?.priority ?? null].filter((tier) => tier !== null);\n  const priority =\n    ranked.length > 0 ? Math.min(...ranked) : referred ? TOUCH_PRIORITY.referrer : null;\n\n  return { channel, medium, channel_group: channelGroup, campaign, priority };\n}\n"],"mappings":";;;AAuDA,MAAM,iBAAiB,IAAI,IAAYA,+BAAAA,eAAe;;AAEtD,MAAM,iCAAiB,IAAI,IAAkB;CAC3C;CACA;CACA;CACA;CACA;AACF,CAAC;;;;;;;AAOD,MAAM,uCAAuB,IAAI,IAAkB,CAAC,GAAG,gBAAgB,OAAO,CAAC;AAC/E,MAAM,iBAAiB;AACvB,MAAM,cAAc,WAClB,IAAI,IAAYC,+BAAAA,eAAe,QAAQ,GAAG,OAAO,MAAM,MAAM,CAAC,CAAC,KAAK,CAAC,aAAa,OAAO,CAAC;AAC5F,MAAM,iBAAiB,WAAW,SAAS;AAC3C,MAAM,iBAAiB,WAAW,QAAQ;AAC1C,MAAM,gBAAgB,WAAW,OAAO;AACxC,MAAM,aAAa,WAAW,IAAI;;;;;AAMlC,SAAS,KAAK,MAAiB,KAA4B;CACzD,MAAM,QAAQ,KAAK;CACnB,IAAI,UAAU,KAAA,KAAa,UAAU,MAAM,OAAO;CAClD,MAAM,IAAI,OAAO,KAAK;CACtB,OAAO,MAAM,MAAM,MAAM,eAAe,MAAM,SAAS,OAAO;AAChE;;;;;;;;;;AAWA,SAAS,WAAW,MAAgC;CAGlD,MAAM,SAAS,KAAK,MAAM,YAAY,CAAC,EAAE,YAAY,CAAC,CAAC,MAAM,OAAO,CAAC,CAAC,EAAE,EAAE,QAAQ,QAAQ,EAAE;CAC5F,IAAI,CAAC,QAAQ,OAAO;CACpB,OAAQC,+BAAAA,eAA0C,WAAW;AAC/D;;;;;;AAOA,SAAS,aAAa,MAAgC;CACpD,OAAOC,+BAAAA,kBAAkB,MAAM,CAAC,SAAS,OAAO,IAAI,CAAC,GAAG,MAAM;AAChE;;AAGA,SAAS,eAAe,MAAgC;CACtD,OAAOA,+BAAAA,kBAAkB,MAAM,CAAC,OAAO,QAAQ,OAAO,SAAS,OAAO,IAAI,CAAC,GAAG,MAAM;AACtF;;AAGA,SAAS,eAAe,MAAgC;CACtD,MAAM,WAAW,KAAK,MAAM,eAAe;CAC3C,OAAO,WAAYC,+BAAAA,gBAAgB,KAAK,QAAQ,CAAC,GAAG,MAAM,OAAQ;AACpE;;AAGA,SAAS,aAAa,MAAiB,OAAkD;CACvF,KAAK,MAAM,QAAQ,OAAO;EACxB,MAAM,QAAQ,KAAK,IAAI;EACvB,IAAI,OAAO,OAAO;CACpB;CACA,OAAO;AACT;;;;;AAMA,SAAS,SACP,MACA,UAC4C;CAC5C,MAAM,MAAM,KAAK,MAAM,eAAe;CACtC,MAAM,OAAO,MAAM,eAAe,KAAK,GAAG,CAAC,GAAG,EAAE,EAAE,YAAY,IAAI,KAAA;CAClE,IAAI,CAAC,MAAM,OAAO;CAClB,IAAIC,+BAAAA,sBAAsB,MAAM,YAAY,QAAQ,KAAK,IAAI,CAAC,GAAG,OAAO;CACxE,IAAI,SAAS,MAAM,YAAY,QAAQ,KAAK,IAAI,CAAC,GAAG,OAAO;CAC3D,MAAM,OAAOJ,+BAAAA,eAAe,MAAM,KAAK,aAAa,QAAQ,KAAK,IAAI,CAAC;CACtE,OAAO,OAAO;EAAE,SAAS,KAAK;EAAI,QAAQ,KAAK;CAAG,IAAI;EAAE,SAAS;EAAM,QAAQ;CAAW;AAC5F;;;;;;;;;AAUA,SAAgB,eAAe,SAAiB,QAA8B;CAC5E,IAAI,YAAA,YAA4B,OAAO;CACvC,IAAKK,+BAAAA,gBAAsC,SAAS,MAAM,GAAG,OAAO;CAEpE,IAAI,eAAe,IAAI,MAAM,GAAG,OAAO;CACvC,IAAIC,+BAAAA,YAAY,KAAK,MAAM,GAAG;EAC5B,IAAI,eAAe,IAAI,OAAO,KAAK,cAAc,IAAI,OAAO,GAAG,OAAO;EACtE,IAAI,eAAe,IAAI,OAAO,GAAG,OAAO;EACxC,OAAO;CACT;CACA,IAAI,WAAW,YAAY,eAAe,IAAI,OAAO,GAAG,OAAO;CAC/D,IAAI,WAAW,WAAW,cAAc,IAAI,OAAO,GAAG,OAAO;CAC7D,IAAI,WAAW,QAAQ,WAAW,IAAI,OAAO,GAAG,OAAO;CACvD,IAAI,WAAW,aAAa,eAAe,IAAI,OAAO,GAAG,OAAO;CAChE,IAAIC,+BAAAA,aAAa,KAAK,MAAM,KAAMC,+BAAAA,cAAoC,SAAS,OAAO,GACpF,OAAO;CACT,IAAI,WAAW,aAAa,OAAO;CACnC,IAAI,WAAW,YAAY,OAAO;CAClC,OAAO;AACT;;;;;;;;;;;;;;;;;;;;;;AAuBA,SAAgB,cAAc,MAAiB,UAA2B,CAAC,GAAU;CACnF,MAAM,MAAM,WAAW,IAAI;CAC3B,MAAM,QAAQ,aAAa,IAAI;CAC/B,MAAM,UAAU,eAAe,IAAI;CACnC,MAAM,UAAU,aAAa,MAAM,QAAQ,SAAS,CAAC,CAAC;CACtD,MAAM,WAAW,SAAS,MAAM,QAAQ,YAAY,CAAC,CAAC;CAEtD,MAAM,UACJ,OAAO,SAAS,WAAW,SAAS,WAAW,UAAU,WAAA;CAE3D,MAAM,cADiB,KAAK,MAAM,YAAY,CAAC,EAAE,YAAY,KAAK,SAG/D,MAAA,cAEG,SAAS,UACP,QACC,SAAS,UAAU,UAAU,UAAA;CAKtC,MAAM,UADO,eAAe,IAAI,MAAM,WAAW,YAAY,aAG1D,gBAAA,eAAkC,eAAe,IAAI,eAAe,SAAS,WAAW,CAAC,KACtF,QACA;CACN,MAAM,eAAe,eAAe,SAAS,MAAM;CACnD,MAAM,WAAW,KAAK,MAAM,cAAc,KAAK,SAAS,YAAY;CASpE,MAAM,SAAS,CAPb,OAAO,SAAS,UACZ,qBAAqB,IAAI,YAAY,IACnCC,+BAAAA,eAAe,WACfA,+BAAAA,eAAe,WACjB,MAGwB,SAAS,YAAY,IAAI,CAAC,CAAC,QAAQ,SAAS,SAAS,IAAI;CAIvF,OAAO;EAAE;EAAS;EAAQ,eAAe;EAAc;EAAU,UAF/D,OAAO,SAAS,IAAI,KAAK,IAAI,GAAG,MAAM,IAAI,WAAWA,+BAAAA,eAAe,WAAW;CAEP;AAC5E"}

package/dist/attribution/classify.d.cts

@@ -49,13 +49,19 @@ export declare function channelGroupOf(channel: string, medium: string): Channel
  * The rules, in order, the first that says something naming the channel: an explicit
  * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;
  * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that
- * rule implies: `(not set)` for a utm_source alone — but `cpc` when an ad-only click id of the
- * same channel came with it (`'ads'` in `CLICK_ID_CHANNELS`) — `cpc` for a bare click id or ad landing page,
+ * rule implies: `(not set)` for a utm_source alone, `cpc` for a bare click id or ad landing page,
  * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`
- * for direct. `campaign` is `utm_campaign`, else what a product rule captured — even when the
- * utm named the channel, so a tagged referral link keeps its code. `priority` is the tier of
- * the rule that named the channel (`TOUCH_PRIORITY`): campaign touches, then the product's own
- * as they declare, then the referrer.
+ * for direct. An ad-only click id of the channel itself (`'ads'` in `CLICK_ID_CHANNELS`) or its ad
+ * landing page makes it `cpc` when the medium was left out or puts the touch in an organic group:
+ * the click was paid whatever the tag said — a Reddit ad tagged `utm_medium=social`, a ChatGPT ad
+ * keeping the `utm_source=chatgpt.com` of its organic links. `campaign` is `utm_campaign`, else what a
+ * product rule captured — even when the utm named the channel, so a tagged referral link keeps
+ * its code. `priority` is the tier of the rule that named the channel (`TOUCH_PRIORITY`):
+ * campaign touches, then the product's own as they declare, then the referrer — except that a
+ * campaign rule whose touch lands in an organic group, referral (`utm_source=chatgpt.com`,
+ * `utm_medium=organic`) or email ranks with a referrer: nobody paid for that click, and it should
+ * not take the credit from an ad clicked earlier in the attribution window. When a product rule
+ * matched too, the stronger of the two tiers holds.
  */
 export declare function classifyTouch(tags: TrackTags, options?: ClassifyOptions): Touch;
 //#endregion

package/dist/attribution/classify.d.cts.map

@@ -1 +1 @@
-{"version":3,"file":"classify.d.cts","names":[],"sources":["../../src/attribution/classify.ts"],"mappings":";;;;iBAoBiB;;EAEf;;EAEA;;EAEA,eAAe;;EAEf;;EAEA;;;YAIU,eAAe,KAAK;;;;;;;YAQpB,aAAa,MAAM,cAAc;iBAE5B;;;;;;EAMf,oBAAoB;;EAEpB,iBAAiB;;;;;;;;;;wBA4FH,eAAe,iBAAiB,iBAAiB;;;;;;;;;;;;;;;;wBAoCjD,cAAc,MAAM,WAAW,UAAS,kBAAuB"}
+{"version":3,"file":"classify.d.cts","names":[],"sources":["../../src/attribution/classify.ts"],"mappings":";;;;iBAoBiB;;EAEf;;EAEA;;EAEA,eAAe;;EAEf;;EAEA;;;YAIU,eAAe,KAAK;;;;;;;YAQpB,aAAa,MAAM,cAAc;iBAE5B;;;;;;EAMf,oBAAoB;;EAEpB,iBAAiB;;;;;;;;;;wBA6GH,eAAe,iBAAiB,iBAAiB;;;;;;;;;;;;;;;;;;;;;;wBA0CjD,cAAc,MAAM,WAAW,UAAS,kBAAuB"}

package/dist/attribution/classify.d.mts

@@ -49,13 +49,19 @@ export declare function channelGroupOf(channel: string, medium: string): Channel
  * The rules, in order, the first that says something naming the channel: an explicit
  * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;
  * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that
- * rule implies: `(not set)` for a utm_source alone — but `cpc` when an ad-only click id of the
- * same channel came with it (`'ads'` in `CLICK_ID_CHANNELS`) — `cpc` for a bare click id or ad landing page,
+ * rule implies: `(not set)` for a utm_source alone, `cpc` for a bare click id or ad landing page,
  * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`
- * for direct. `campaign` is `utm_campaign`, else what a product rule captured — even when the
- * utm named the channel, so a tagged referral link keeps its code. `priority` is the tier of
- * the rule that named the channel (`TOUCH_PRIORITY`): campaign touches, then the product's own
- * as they declare, then the referrer.
+ * for direct. An ad-only click id of the channel itself (`'ads'` in `CLICK_ID_CHANNELS`) or its ad
+ * landing page makes it `cpc` when the medium was left out or puts the touch in an organic group:
+ * the click was paid whatever the tag said — a Reddit ad tagged `utm_medium=social`, a ChatGPT ad
+ * keeping the `utm_source=chatgpt.com` of its organic links. `campaign` is `utm_campaign`, else what a
+ * product rule captured — even when the utm named the channel, so a tagged referral link keeps
+ * its code. `priority` is the tier of the rule that named the channel (`TOUCH_PRIORITY`):
+ * campaign touches, then the product's own as they declare, then the referrer — except that a
+ * campaign rule whose touch lands in an organic group, referral (`utm_source=chatgpt.com`,
+ * `utm_medium=organic`) or email ranks with a referrer: nobody paid for that click, and it should
+ * not take the credit from an ad clicked earlier in the attribution window. When a product rule
+ * matched too, the stronger of the two tiers holds.
  */
 export declare function classifyTouch(tags: TrackTags, options?: ClassifyOptions): Touch;
 //#endregion

package/dist/attribution/classify.d.mts.map

@@ -1 +1 @@
-{"version":3,"file":"classify.d.mts","names":[],"sources":["../../src/attribution/classify.ts"],"mappings":";;;;iBAoBiB;;EAEf;;EAEA;;EAEA,eAAe;;EAEf;;EAEA;;;YAIU,eAAe,KAAK;;;;;;;YAQpB,aAAa,MAAM,cAAc;iBAE5B;;;;;;EAMf,oBAAoB;;EAEpB,iBAAiB;;;;;;;;;;wBA4FH,eAAe,iBAAiB,iBAAiB;;;;;;;;;;;;;;;;wBAoCjD,cAAc,MAAM,WAAW,UAAS,kBAAuB"}
+{"version":3,"file":"classify.d.mts","names":[],"sources":["../../src/attribution/classify.ts"],"mappings":";;;;iBAoBiB;;EAEf;;EAEA;;EAEA,eAAe;;EAEf;;EAEA;;;YAIU,eAAe,KAAK;;;;;;;YAQpB,aAAa,MAAM,cAAc;iBAE5B;;;;;;EAMf,oBAAoB;;EAEpB,iBAAiB;;;;;;;;;;wBA6GH,eAAe,iBAAiB,iBAAiB;;;;;;;;;;;;;;;;;;;;;;wBA0CjD,cAAc,MAAM,WAAW,UAAS,kBAAuB"}

package/dist/attribution/classify.mjs

@@ -1,6 +1,21 @@
 import { AD_LANDING_PAGE, CLICK_ID_CHANNELS, DISPLAY_MEDIUMS, EMAIL_MEDIUM, EMAIL_MEDIUMS, META_PLACEMENTS, PAID_MEDIUM, REFERRERS_NOT_A_TOUCH, REFERRER_SITES, SOURCE_ALIASES, TOUCH_PRIORITY } from "./vocabulary.mjs";
 //#region src/attribution/classify.ts
 const metaPlacements = new Set(META_PLACEMENTS);
+/** The groups no one paid for: a campaign rule landing in one of them ranks with a referrer. */
+const ORGANIC_GROUPS = /* @__PURE__ */ new Set([
+	"organic_search",
+	"organic_social",
+	"organic_video",
+	"organic_ai",
+	"referral"
+]);
+/**
+* The groups a campaign rule ranks with a referrer in: the organic ones, and email. Email reaches
+* people we already know — often because an ad brought them — and its links (a welcome mail, a
+* trial reminder) come between that ad and the purchase, so it must not take the ad's credit.
+* With no ad in the window it still wins as the latest touch.
+*/
+const REFERRER_TIER_GROUPS = /* @__PURE__ */ new Set([...ORGANIC_GROUPS, "email"]);
 const referrerHostOf = /^https?:\/\/([^/:?#]+)/i;
 const channelsBy = (medium) => new Set(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));
 const searchChannels = channelsBy("organic");
@@ -19,10 +34,12 @@ function text(tags, key) {
 }
 /**
 * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click
-* ids, as in GA4: a utm is written for this link by whoever placed it, while a click id can be
-* added by someone else — Meta puts `fbclid` on organic links too, and a shared or forwarded ad
-* link keeps the click id of the ad. When the two disagree, the utm is the one that was right:
-* an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.
+* ids — unlike GA4, where a `gclid` wins over the utm unless the property sets "manual tagging
+* overrides auto-tagging": a utm is written for this link by whoever placed it, while a click id
+* can be added by someone else — Meta puts `fbclid` on organic links too, and a shared or
+* forwarded ad link keeps the click id of the ad. When the two disagree, the utm is the one that
+* was right: an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.
+* The one exception is an ad-only click id of the utm's own channel, see `classifyTouch`.
 */
 function utmChannel(tags) {
 	const source = text(tags, "utm_source")?.toLowerCase().split(/[?&#]/)[0]?.replace(/\/+$/, "");
@@ -106,13 +123,19 @@ function channelGroupOf(channel, medium) {
 * The rules, in order, the first that says something naming the channel: an explicit
 * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;
 * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that
-* rule implies: `(not set)` for a utm_source alone — but `cpc` when an ad-only click id of the
-* same channel came with it (`'ads'` in `CLICK_ID_CHANNELS`) — `cpc` for a bare click id or ad landing page,
+* rule implies: `(not set)` for a utm_source alone, `cpc` for a bare click id or ad landing page,
 * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`
-* for direct. `campaign` is `utm_campaign`, else what a product rule captured — even when the
-* utm named the channel, so a tagged referral link keeps its code. `priority` is the tier of
-* the rule that named the channel (`TOUCH_PRIORITY`): campaign touches, then the product's own
-* as they declare, then the referrer.
+* for direct. An ad-only click id of the channel itself (`'ads'` in `CLICK_ID_CHANNELS`) or its ad
+* landing page makes it `cpc` when the medium was left out or puts the touch in an organic group:
+* the click was paid whatever the tag said — a Reddit ad tagged `utm_medium=social`, a ChatGPT ad
+* keeping the `utm_source=chatgpt.com` of its organic links. `campaign` is `utm_campaign`, else what a
+* product rule captured — even when the utm named the channel, so a tagged referral link keeps
+* its code. `priority` is the tier of the rule that named the channel (`TOUCH_PRIORITY`):
+* campaign touches, then the product's own as they declare, then the referrer — except that a
+* campaign rule whose touch lands in an organic group, referral (`utm_source=chatgpt.com`,
+* `utm_medium=organic`) or email ranks with a referrer: nobody paid for that click, and it should
+* not take the credit from an ad clicked earlier in the attribution window. When a product rule
+* matched too, the stronger of the two tiers holds.
 */
 function classifyTouch(tags, options = {}) {
 	const utm = utmChannel(tags);
@@ -121,15 +144,17 @@ function classifyTouch(tags, options = {}) {
 	const product = productTouch(tags, options.rules ?? []);
 	const referred = referrer(tags, options.ownHosts ?? []);
 	const channel = utm ?? click ?? landing ?? product?.channel ?? referred?.channel ?? "(direct)";
-	const medium = text(tags, "utm_medium")?.toLowerCase() ?? null ?? (utm ? adClickChannel(tags) === utm ? "cpc" : "(not set)" : click || landing ? "cpc" : product?.medium ?? referred?.medium ?? "(none)");
+	const namedMedium = text(tags, "utm_medium")?.toLowerCase() ?? null ?? (utm ? "(not set)" : click || landing ? "cpc" : product?.medium ?? referred?.medium ?? "(none)");
+	const medium = (adClickChannel(tags) === channel || landing === channel) && (namedMedium === "(not set)" || ORGANIC_GROUPS.has(channelGroupOf(channel, namedMedium))) ? "cpc" : namedMedium;
+	const channelGroup = channelGroupOf(channel, medium);
 	const campaign = text(tags, "utm_campaign") ?? product?.campaign ?? null;
-	const priority = utm || click || landing ? TOUCH_PRIORITY.campaign : product ? product.priority : referred ? TOUCH_PRIORITY.referrer : null;
+	const ranked = [utm || click || landing ? REFERRER_TIER_GROUPS.has(channelGroup) ? TOUCH_PRIORITY.referrer : TOUCH_PRIORITY.campaign : null, product?.priority ?? null].filter((tier) => tier !== null);
 	return {
 		channel,
 		medium,
-		channel_group: channelGroupOf(channel, medium),
+		channel_group: channelGroup,
 		campaign,
-		priority
+		priority: ranked.length > 0 ? Math.min(...ranked) : referred ? TOUCH_PRIORITY.referrer : null
 	};
 }
 //#endregion

package/dist/attribution/classify.mjs.map

@@ -1 +1 @@
-{"version":3,"file":"classify.mjs","names":[],"sources":["../../src/attribution/classify.ts"],"sourcesContent":["import type { TrackTags } from '../track/types';\nimport {\n  AD_LANDING_PAGE,\n  CLICK_ID_CHANNELS,\n  type ChannelGroup,\n  DIRECT_CHANNEL,\n  DISPLAY_MEDIUMS,\n  EMAIL_MEDIUM,\n  EMAIL_MEDIUMS,\n  MEDIUM_NOT_SET,\n  META_PLACEMENTS,\n  NO_MEDIUM,\n  PAID_MEDIUM,\n  REFERRERS_NOT_A_TOUCH,\n  REFERRER_SITES,\n  SOURCE_ALIASES,\n  TOUCH_PRIORITY,\n} from './vocabulary';\n\n/** What a session's tags say about how it arrived: the touch, as the session row stores it. */\nexport interface Touch {\n  /** The source, as GA calls it: a `Channel`, a `utm_source` outside the list, a referring host, or `(direct)`. */\n  channel: string;\n  /** How, as GA calls it: `utm_medium` as declared, else what the rule that named the channel implies; `(none)` for direct. */\n  medium: string;\n  /** GA4's default channel group of the two. */\n  channel_group: ChannelGroup;\n  /** `utm_campaign`, else what a product rule captured (a referral code); null when neither. */\n  campaign: string | null;\n  /** `TOUCH_PRIORITY` of the rule that named the channel; null for direct, which is no touch. */\n  priority: number | null;\n}\n\n/** What a product rule names, when it recognises the session; the channel group is derived. */\nexport type ProductTouch = Omit<Touch, 'channel_group'>;\n\n/**\n * A product's own rule: a landing page convention, a code in the URL. Tried after the campaign\n * rules (utm, click id, ad landing page) and before the referrer, so a link shared on Facebook\n * or WhatsApp is credited to what the product recognises, not to the site it was shared on.\n * Returns null when the session is not one of its.\n */\nexport type TouchRule = (tags: TrackTags) => ProductTouch | null;\n\nexport interface ClassifyOptions {\n  /**\n   * The product's own hosts, as patterns over the lower-cased referrer host: a session that\n   * starts from an internal link after the session timeout refers to them, which is navigation,\n   * not acquisition. The SDK adds the payment and sign-in providers (`REFERRERS_NOT_A_TOUCH`).\n   */\n  ownHosts?: readonly RegExp[];\n  /** The product's rules, in order; the first that names the session wins. */\n  rules?: readonly TouchRule[];\n}\n\nconst metaPlacements = new Set<string>(META_PLACEMENTS);\nconst referrerHostOf = /^https?:\\/\\/([^/:?#]+)/i;\nconst channelsBy = (medium: string) =>\n  new Set<string>(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));\nconst searchChannels = channelsBy('organic');\nconst socialChannels = channelsBy('social');\nconst videoChannels = channelsBy('video');\nconst aiChannels = channelsBy('ai');\n\n/**\n * A tag as text; absent when missing, empty, or the strings a broken template writes\n * (`undefined`, `null`, an unexpanded `{{macro}}` other than Meta's placement, read elsewhere).\n */\nfunction text(tags: TrackTags, key: string): string | null {\n  const value = tags[key];\n  if (value === undefined || value === null) return null;\n  const s = String(value);\n  return s === '' || s === 'undefined' || s === 'null' ? null : s;\n}\n\n/**\n * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click\n * ids, as in GA4: a utm is written for this link by whoever placed it, while a click id can be\n * added by someone else — Meta puts `fbclid` on organic links too, and a shared or forwarded ad\n * link keeps the click id of the ad. When the two disagree, the utm is the one that was right:\n * an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.\n */\nfunction utmChannel(tags: TrackTags): string | null {\n  // A source with the rest of the query glued on (`email&utm_medium=promo`, `toolify/`,\n  // `x?utm_source=x`): a link built by hand or double-encoded. Keep the source.\n  const source = text(tags, 'utm_source')?.toLowerCase().split(/[?&#]/)[0]?.replace(/\\/+$/, '');\n  if (!source) return null;\n  return (SOURCE_ALIASES as Record<string, string>)[source] ?? source;\n}\n\n/**\n * 2. A click id in this page's URL — the tags never fill one from the cookie an earlier click\n * left (that is `_gcl_aw`, `_fbc`, …). Presence of the key is the signal, as it is for the pixel\n * that reads it.\n */\nfunction clickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key]) => key in tags)?.[1] ?? null;\n}\n\n/** The channel of the first click id in the tags that its platform puts on ad clicks only. */\nfunction adClickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key, , on]) => on === 'ads' && key in tags)?.[1] ?? null;\n}\n\n/** 3. A landing page reserved for one channel's ads. */\nfunction landingChannel(tags: TrackTags): string | null {\n  const location = text(tags, 'page_location');\n  return location ? (AD_LANDING_PAGE.exec(location)?.[1] ?? null) : null;\n}\n\n/** 4. The product's rules, in order. */\nfunction productTouch(tags: TrackTags, rules: readonly TouchRule[]): ProductTouch | null {\n  for (const rule of rules) {\n    const touch = rule(tags);\n    if (touch) return touch;\n  }\n  return null;\n}\n\n/**\n * 5. The referrer's host: a known search engine or social network folded to its channel, any\n * other site kept as its host, and null for no referrer or one that is no touch.\n */\nfunction referrer(\n  tags: TrackTags,\n  ownHosts: readonly RegExp[]\n): { channel: string; medium: string } | null {\n  const url = text(tags, 'page_referrer');\n  const host = url ? referrerHostOf.exec(url)?.[1]?.toLowerCase() : undefined;\n  if (!host) return null;\n  if (REFERRERS_NOT_A_TOUCH.some((pattern) => pattern.test(host))) return null;\n  if (ownHosts.some((pattern) => pattern.test(host))) return null;\n  const site = REFERRER_SITES.find(([, , pattern]) => pattern.test(host));\n  return site ? { channel: site[0], medium: site[1] } : { channel: host, medium: 'referral' };\n}\n\n/**\n * GA4's default channel group of a (channel, medium) pair, with GA4's rule that the source\n * decides too: `linkedin / (not set)` is Organic Social and `email / promo` is Email, because\n * GA4 matches its site lists on the source, not only the medium. Two additions to GA4: Meta's\n * placement names as a medium are a paid Meta click (see `META_PLACEMENTS`), and the AI\n * assistants have `organic_ai`. Checked in GA4's order — paid before organic, the organic groups before\n * email, referral last — so a pair that fits two rules lands where GA4 would put it.\n */\nexport function channelGroupOf(channel: string, medium: string): ChannelGroup {\n  if (channel === DIRECT_CHANNEL) return 'direct';\n  if ((DISPLAY_MEDIUMS as readonly string[]).includes(medium)) return 'display';\n  // A Meta placement as the medium is a Meta ad whatever the source was tagged as.\n  if (metaPlacements.has(medium)) return 'paid_social';\n  if (PAID_MEDIUM.test(medium)) {\n    if (socialChannels.has(channel) || videoChannels.has(channel)) return 'paid_social';\n    if (searchChannels.has(channel)) return 'paid_search';\n    return 'paid_other';\n  }\n  if (medium === 'social' || socialChannels.has(channel)) return 'organic_social';\n  if (medium === 'video' || videoChannels.has(channel)) return 'organic_video';\n  if (medium === 'ai' || aiChannels.has(channel)) return 'organic_ai';\n  if (medium === 'organic' || searchChannels.has(channel)) return 'organic_search';\n  if (EMAIL_MEDIUM.test(medium) || (EMAIL_MEDIUMS as readonly string[]).includes(channel))\n    return 'email';\n  if (medium === 'affiliate') return 'affiliate';\n  if (medium === 'referral') return 'referral';\n  return 'unassigned';\n}\n\n/**\n * Reads the tags a session arrived with (its `session_start` tags) as one touch. Run once, when\n * the session is written; the result is stored, and the views only read it.\n *\n * The rules, in order, the first that says something naming the channel: an explicit\n * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;\n * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that\n * rule implies: `(not set)` for a utm_source alone — but `cpc` when an ad-only click id of the\n * same channel came with it (`'ads'` in `CLICK_ID_CHANNELS`) — `cpc` for a bare click id or ad landing page,\n * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`\n * for direct. `campaign` is `utm_campaign`, else what a product rule captured — even when the\n * utm named the channel, so a tagged referral link keeps its code. `priority` is the tier of\n * the rule that named the channel (`TOUCH_PRIORITY`): campaign touches, then the product's own\n * as they declare, then the referrer.\n */\nexport function classifyTouch(tags: TrackTags, options: ClassifyOptions = {}): Touch {\n  const utm = utmChannel(tags);\n  const click = clickChannel(tags);\n  const landing = landingChannel(tags);\n  const product = productTouch(tags, options.rules ?? 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+{"version":3,"file":"classify.mjs","names":[],"sources":["../../src/attribution/classify.ts"],"sourcesContent":["import type { TrackTags } from '../track/types';\nimport {\n  AD_LANDING_PAGE,\n  CLICK_ID_CHANNELS,\n  type ChannelGroup,\n  DIRECT_CHANNEL,\n  DISPLAY_MEDIUMS,\n  EMAIL_MEDIUM,\n  EMAIL_MEDIUMS,\n  MEDIUM_NOT_SET,\n  META_PLACEMENTS,\n  NO_MEDIUM,\n  PAID_MEDIUM,\n  REFERRERS_NOT_A_TOUCH,\n  REFERRER_SITES,\n  SOURCE_ALIASES,\n  TOUCH_PRIORITY,\n} from './vocabulary';\n\n/** What a session's tags say about how it arrived: the touch, as the session row stores it. */\nexport interface Touch {\n  /** The source, as GA calls it: a `Channel`, a `utm_source` outside the list, a referring host, or `(direct)`. */\n  channel: string;\n  /** How, as GA calls it: `utm_medium` as declared, else what the rule that named the channel implies; `(none)` for direct. */\n  medium: string;\n  /** GA4's default channel group of the two. */\n  channel_group: ChannelGroup;\n  /** `utm_campaign`, else what a product rule captured (a referral code); null when neither. */\n  campaign: string | null;\n  /** `TOUCH_PRIORITY` of the rule that named the channel; null for direct, which is no touch. */\n  priority: number | null;\n}\n\n/** What a product rule names, when it recognises the session; the channel group is derived. */\nexport type ProductTouch = Omit<Touch, 'channel_group'>;\n\n/**\n * A product's own rule: a landing page convention, a code in the URL. Tried after the campaign\n * rules (utm, click id, ad landing page) and before the referrer, so a link shared on Facebook\n * or WhatsApp is credited to what the product recognises, not to the site it was shared on.\n * Returns null when the session is not one of its.\n */\nexport type TouchRule = (tags: TrackTags) => ProductTouch | null;\n\nexport interface ClassifyOptions {\n  /**\n   * The product's own hosts, as patterns over the lower-cased referrer host: a session that\n   * starts from an internal link after the session timeout refers to them, which is navigation,\n   * not acquisition. The SDK adds the payment and sign-in providers (`REFERRERS_NOT_A_TOUCH`).\n   */\n  ownHosts?: readonly RegExp[];\n  /** The product's rules, in order; the first that names the session wins. */\n  rules?: readonly TouchRule[];\n}\n\nconst metaPlacements = new Set<string>(META_PLACEMENTS);\n/** The groups no one paid for: a campaign rule landing in one of them ranks with a referrer. */\nconst ORGANIC_GROUPS = new Set<ChannelGroup>([\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  'organic_ai',\n  'referral',\n]);\n/**\n * The groups a campaign rule ranks with a referrer in: the organic ones, and email. Email reaches\n * people we already know — often because an ad brought them — and its links (a welcome mail, a\n * trial reminder) come between that ad and the purchase, so it must not take the ad's credit.\n * With no ad in the window it still wins as the latest touch.\n */\nconst REFERRER_TIER_GROUPS = new Set<ChannelGroup>([...ORGANIC_GROUPS, 'email']);\nconst referrerHostOf = /^https?:\\/\\/([^/:?#]+)/i;\nconst channelsBy = (medium: string) =>\n  new Set<string>(REFERRER_SITES.filter(([, m]) => m === medium).map(([channel]) => channel));\nconst searchChannels = channelsBy('organic');\nconst socialChannels = channelsBy('social');\nconst videoChannels = channelsBy('video');\nconst aiChannels = channelsBy('ai');\n\n/**\n * A tag as text; absent when missing, empty, or the strings a broken template writes\n * (`undefined`, `null`, an unexpanded `{{macro}}` other than Meta's placement, read elsewhere).\n */\nfunction text(tags: TrackTags, key: string): string | null {\n  const value = tags[key];\n  if (value === undefined || value === null) return null;\n  const s = String(value);\n  return s === '' || s === 'undefined' || s === 'null' ? null : s;\n}\n\n/**\n * 1. What the campaign said: `utm_source`, with the aliases folded. It comes before the click\n * ids — unlike GA4, where a `gclid` wins over the utm unless the property sets \"manual tagging\n * overrides auto-tagging\": a utm is written for this link by whoever placed it, while a click id\n * can be added by someone else — Meta puts `fbclid` on organic links too, and a shared or\n * forwarded ad link keeps the click id of the ad. When the two disagree, the utm is the one that\n * was right: an Instagram profile link carrying `fbclid`, a newsletter link copied from an ad.\n * The one exception is an ad-only click id of the utm's own channel, see `classifyTouch`.\n */\nfunction utmChannel(tags: TrackTags): string | null {\n  // A source with the rest of the query glued on (`email&utm_medium=promo`, `toolify/`,\n  // `x?utm_source=x`): a link built by hand or double-encoded. Keep the source.\n  const source = text(tags, 'utm_source')?.toLowerCase().split(/[?&#]/)[0]?.replace(/\\/+$/, '');\n  if (!source) return null;\n  return (SOURCE_ALIASES as Record<string, string>)[source] ?? source;\n}\n\n/**\n * 2. A click id in this page's URL — the tags never fill one from the cookie an earlier click\n * left (that is `_gcl_aw`, `_fbc`, …). Presence of the key is the signal, as it is for the pixel\n * that reads it.\n */\nfunction clickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key]) => key in tags)?.[1] ?? null;\n}\n\n/** The channel of the first click id in the tags that its platform puts on ad clicks only. */\nfunction adClickChannel(tags: TrackTags): string | null {\n  return CLICK_ID_CHANNELS.find(([key, , on]) => on === 'ads' && key in tags)?.[1] ?? null;\n}\n\n/** 3. A landing page reserved for one channel's ads. */\nfunction landingChannel(tags: TrackTags): string | null {\n  const location = text(tags, 'page_location');\n  return location ? (AD_LANDING_PAGE.exec(location)?.[1] ?? null) : null;\n}\n\n/** 4. The product's rules, in order. */\nfunction productTouch(tags: TrackTags, rules: readonly TouchRule[]): ProductTouch | null {\n  for (const rule of rules) {\n    const touch = rule(tags);\n    if (touch) return touch;\n  }\n  return null;\n}\n\n/**\n * 5. The referrer's host: a known search engine or social network folded to its channel, any\n * other site kept as its host, and null for no referrer or one that is no touch.\n */\nfunction referrer(\n  tags: TrackTags,\n  ownHosts: readonly RegExp[]\n): { channel: string; medium: string } | null {\n  const url = text(tags, 'page_referrer');\n  const host = url ? referrerHostOf.exec(url)?.[1]?.toLowerCase() : undefined;\n  if (!host) return null;\n  if (REFERRERS_NOT_A_TOUCH.some((pattern) => pattern.test(host))) return null;\n  if (ownHosts.some((pattern) => pattern.test(host))) return null;\n  const site = REFERRER_SITES.find(([, , pattern]) => pattern.test(host));\n  return site ? { channel: site[0], medium: site[1] } : { channel: host, medium: 'referral' };\n}\n\n/**\n * GA4's default channel group of a (channel, medium) pair, with GA4's rule that the source\n * decides too: `linkedin / (not set)` is Organic Social and `email / promo` is Email, because\n * GA4 matches its site lists on the source, not only the medium. Two additions to GA4: Meta's\n * placement names as a medium are a paid Meta click (see `META_PLACEMENTS`), and the AI\n * assistants have `organic_ai`. Checked in GA4's order — paid before organic, the organic groups before\n * email, referral last — so a pair that fits two rules lands where GA4 would put it.\n */\nexport function channelGroupOf(channel: string, medium: string): ChannelGroup {\n  if (channel === DIRECT_CHANNEL) return 'direct';\n  if ((DISPLAY_MEDIUMS as readonly string[]).includes(medium)) return 'display';\n  // A Meta placement as the medium is a Meta ad whatever the source was tagged as.\n  if (metaPlacements.has(medium)) return 'paid_social';\n  if (PAID_MEDIUM.test(medium)) {\n    if (socialChannels.has(channel) || videoChannels.has(channel)) return 'paid_social';\n    if (searchChannels.has(channel)) return 'paid_search';\n    return 'paid_other';\n  }\n  if (medium === 'social' || socialChannels.has(channel)) return 'organic_social';\n  if (medium === 'video' || videoChannels.has(channel)) return 'organic_video';\n  if (medium === 'ai' || aiChannels.has(channel)) return 'organic_ai';\n  if (medium === 'organic' || searchChannels.has(channel)) return 'organic_search';\n  if (EMAIL_MEDIUM.test(medium) || (EMAIL_MEDIUMS as readonly string[]).includes(channel))\n    return 'email';\n  if (medium === 'affiliate') return 'affiliate';\n  if (medium === 'referral') return 'referral';\n  return 'unassigned';\n}\n\n/**\n * Reads the tags a session arrived with (its `session_start` tags) as one touch. Run once, when\n * the session is written; the result is stored, and the views only read it.\n *\n * The rules, in order, the first that says something naming the channel: an explicit\n * `utm_source`, a click id, an ad landing page, the product's own rules, the referrer's host;\n * `(direct)` when none does. `medium` is `utm_medium` as declared (lower-cased), else what that\n * rule implies: `(not set)` for a utm_source alone, `cpc` for a bare click id or ad landing page,\n * the product rule's own, `organic` / `social` / `video` / `referral` for a referrer, `(none)`\n * for direct. An ad-only click id of the channel itself (`'ads'` in `CLICK_ID_CHANNELS`) or its ad\n * landing page makes it `cpc` when the medium was left out or puts the touch in an organic group:\n * the click was paid whatever the tag said — a Reddit ad tagged `utm_medium=social`, a ChatGPT ad\n * keeping the `utm_source=chatgpt.com` of its organic links. `campaign` is `utm_campaign`, else what a\n * product rule captured — even when the utm named the channel, so a tagged referral link keeps\n * its code. `priority` is the tier of the rule that named the channel (`TOUCH_PRIORITY`):\n * campaign touches, then the product's own as they declare, then the referrer — except that a\n * campaign rule whose touch lands in an organic group, referral (`utm_source=chatgpt.com`,\n * `utm_medium=organic`) or email ranks with a referrer: nobody paid for that click, and it should\n * not take the credit from an ad clicked earlier in the attribution window. When a product rule\n * matched too, the stronger of the two tiers holds.\n */\nexport function classifyTouch(tags: TrackTags, options: ClassifyOptions = {}): Touch {\n  const utm = utmChannel(tags);\n  const click = clickChannel(tags);\n  const landing = landingChannel(tags);\n  const product = productTouch(tags, options.rules ?? []);\n  const referred = referrer(tags, options.ownHosts ?? []);\n\n  const channel =\n    utm ?? click ?? landing ?? product?.channel ?? referred?.channel ?? DIRECT_CHANNEL;\n  const declaredMedium = text(tags, 'utm_medium')?.toLowerCase() ?? null;\n  const namedMedium =\n    declaredMedium ??\n    (utm\n      ? MEDIUM_NOT_SET\n      : click || landing\n        ? 'cpc'\n        : (product?.medium ?? referred?.medium ?? NO_MEDIUM));\n  // What proves a paid click on this channel: an ad-only click id of it, or its ad landing page.\n  // Another channel's says nothing about this one (an ad link copied and shared under a utm of\n  // its own), and `fbclid` is on organic Meta links too, so neither counts here.\n  const paid = adClickChannel(tags) === channel || landing === channel;\n  const medium =\n    paid &&\n    (namedMedium === MEDIUM_NOT_SET || ORGANIC_GROUPS.has(channelGroupOf(channel, namedMedium)))\n      ? 'cpc'\n      : namedMedium;\n  const channelGroup = channelGroupOf(channel, medium);\n  const campaign = text(tags, 'utm_campaign') ?? product?.campaign ?? null;\n  const campaignTier =\n    utm || click || landing\n      ? REFERRER_TIER_GROUPS.has(channelGroup)\n        ? TOUCH_PRIORITY.referrer\n        : TOUCH_PRIORITY.campaign\n      : null;\n  // The stronger of the campaign rule's tier and the product rule's own: a referral link shared\n  // under `utm_source=whatsapp` is named by the utm, and still ranks as the programme declares.\n  const ranked = [campaignTier, product?.priority ?? null].filter((tier) => tier !== null);\n  const priority =\n    ranked.length > 0 ? Math.min(...ranked) : referred ? TOUCH_PRIORITY.referrer : null;\n\n  return { channel, medium, channel_group: channelGroup, campaign, priority };\n}\n"],"mappings":";;AAuDA,MAAM,iBAAiB,IAAI,IAAY,eAAe;;AAEtD,MAAM,iCAAiB,IAAI,IAAkB;CAC3C;CACA;CACA;CACA;CACA;AACF,CAAC;;;;;;;AAOD,MAAM,uCAAuB,IAAI,IAAkB,CAAC,GAAG,gBAAgB,OAAO,CAAC;AAC/E,MAAM,iBAAiB;AACvB,MAAM,cAAc,WAClB,IAAI,IAAY,eAAe,QAAQ,GAAG,OAAO,MAAM,MAAM,CAAC,CAAC,KAAK,CAAC,aAAa,OAAO,CAAC;AAC5F,MAAM,iBAAiB,WAAW,SAAS;AAC3C,MAAM,iBAAiB,WAAW,QAAQ;AAC1C,MAAM,gBAAgB,WAAW,OAAO;AACxC,MAAM,aAAa,WAAW,IAAI;;;;;AAMlC,SAAS,KAAK,MAAiB,KAA4B;CACzD,MAAM,QAAQ,KAAK;CACnB,IAAI,UAAU,KAAA,KAAa,UAAU,MAAM,OAAO;CAClD,MAAM,IAAI,OAAO,KAAK;CACtB,OAAO,MAAM,MAAM,MAAM,eAAe,MAAM,SAAS,OAAO;AAChE;;;;;;;;;;AAWA,SAAS,WAAW,MAAgC;CAGlD,MAAM,SAAS,KAAK,MAAM,YAAY,CAAC,EAAE,YAAY,CAAC,CAAC,MAAM,OAAO,CAAC,CAAC,EAAE,EAAE,QAAQ,QAAQ,EAAE;CAC5F,IAAI,CAAC,QAAQ,OAAO;CACpB,OAAQ,eAA0C,WAAW;AAC/D;;;;;;AAOA,SAAS,aAAa,MAAgC;CACpD,OAAO,kBAAkB,MAAM,CAAC,SAAS,OAAO,IAAI,CAAC,GAAG,MAAM;AAChE;;AAGA,SAAS,eAAe,MAAgC;CACtD,OAAO,kBAAkB,MAAM,CAAC,OAAO,QAAQ,OAAO,SAAS,OAAO,IAAI,CAAC,GAAG,MAAM;AACtF;;AAGA,SAAS,eAAe,MAAgC;CACtD,MAAM,WAAW,KAAK,MAAM,eAAe;CAC3C,OAAO,WAAY,gBAAgB,KAAK,QAAQ,CAAC,GAAG,MAAM,OAAQ;AACpE;;AAGA,SAAS,aAAa,MAAiB,OAAkD;CACvF,KAAK,MAAM,QAAQ,OAAO;EACxB,MAAM,QAAQ,KAAK,IAAI;EACvB,IAAI,OAAO,OAAO;CACpB;CACA,OAAO;AACT;;;;;AAMA,SAAS,SACP,MACA,UAC4C;CAC5C,MAAM,MAAM,KAAK,MAAM,eAAe;CACtC,MAAM,OAAO,MAAM,eAAe,KAAK,GAAG,CAAC,GAAG,EAAE,EAAE,YAAY,IAAI,KAAA;CAClE,IAAI,CAAC,MAAM,OAAO;CAClB,IAAI,sBAAsB,MAAM,YAAY,QAAQ,KAAK,IAAI,CAAC,GAAG,OAAO;CACxE,IAAI,SAAS,MAAM,YAAY,QAAQ,KAAK,IAAI,CAAC,GAAG,OAAO;CAC3D,MAAM,OAAO,eAAe,MAAM,KAAK,aAAa,QAAQ,KAAK,IAAI,CAAC;CACtE,OAAO,OAAO;EAAE,SAAS,KAAK;EAAI,QAAQ,KAAK;CAAG,IAAI;EAAE,SAAS;EAAM,QAAQ;CAAW;AAC5F;;;;;;;;;AAUA,SAAgB,eAAe,SAAiB,QAA8B;CAC5E,IAAI,YAAA,YAA4B,OAAO;CACvC,IAAK,gBAAsC,SAAS,MAAM,GAAG,OAAO;CAEpE,IAAI,eAAe,IAAI,MAAM,GAAG,OAAO;CACvC,IAAI,YAAY,KAAK,MAAM,GAAG;EAC5B,IAAI,eAAe,IAAI,OAAO,KAAK,cAAc,IAAI,OAAO,GAAG,OAAO;EACtE,IAAI,eAAe,IAAI,OAAO,GAAG,OAAO;EACxC,OAAO;CACT;CACA,IAAI,WAAW,YAAY,eAAe,IAAI,OAAO,GAAG,OAAO;CAC/D,IAAI,WAAW,WAAW,cAAc,IAAI,OAAO,GAAG,OAAO;CAC7D,IAAI,WAAW,QAAQ,WAAW,IAAI,OAAO,GAAG,OAAO;CACvD,IAAI,WAAW,aAAa,eAAe,IAAI,OAAO,GAAG,OAAO;CAChE,IAAI,aAAa,KAAK,MAAM,KAAM,cAAoC,SAAS,OAAO,GACpF,OAAO;CACT,IAAI,WAAW,aAAa,OAAO;CACnC,IAAI,WAAW,YAAY,OAAO;CAClC,OAAO;AACT;;;;;;;;;;;;;;;;;;;;;;AAuBA,SAAgB,cAAc,MAAiB,UAA2B,CAAC,GAAU;CACnF,MAAM,MAAM,WAAW,IAAI;CAC3B,MAAM,QAAQ,aAAa,IAAI;CAC/B,MAAM,UAAU,eAAe,IAAI;CACnC,MAAM,UAAU,aAAa,MAAM,QAAQ,SAAS,CAAC,CAAC;CACtD,MAAM,WAAW,SAAS,MAAM,QAAQ,YAAY,CAAC,CAAC;CAEtD,MAAM,UACJ,OAAO,SAAS,WAAW,SAAS,WAAW,UAAU,WAAA;CAE3D,MAAM,cADiB,KAAK,MAAM,YAAY,CAAC,EAAE,YAAY,KAAK,SAG/D,MAAA,cAEG,SAAS,UACP,QACC,SAAS,UAAU,UAAU,UAAA;CAKtC,MAAM,UADO,eAAe,IAAI,MAAM,WAAW,YAAY,aAG1D,gBAAA,eAAkC,eAAe,IAAI,eAAe,SAAS,WAAW,CAAC,KACtF,QACA;CACN,MAAM,eAAe,eAAe,SAAS,MAAM;CACnD,MAAM,WAAW,KAAK,MAAM,cAAc,KAAK,SAAS,YAAY;CASpE,MAAM,SAAS,CAPb,OAAO,SAAS,UACZ,qBAAqB,IAAI,YAAY,IACnC,eAAe,WACf,eAAe,WACjB,MAGwB,SAAS,YAAY,IAAI,CAAC,CAAC,QAAQ,SAAS,SAAS,IAAI;CAIvF,OAAO;EAAE;EAAS;EAAQ,eAAe;EAAc;EAAU,UAF/D,OAAO,SAAS,IAAI,KAAK,IAAI,GAAG,MAAM,IAAI,WAAW,eAAe,WAAW;CAEP;AAC5E"}

package/dist/attribution/vocabulary.cjs

@@ -484,12 +484,16 @@ const REPORTED_TOUCH_KINDS = [
 *
 * This ranks touches against each other. Within one session the rules that name its channel have
 * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —
-* and the first that says something wins; the session's priority is then the tier of that rule.
+* and the first that says something wins; the session's priority is then the tier of that rule
+* (a campaign rule whose touch is organic by its own tag ranking as a referrer, see `classifyTouch`).
 * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the
 * later one is credited, while one session carrying both is named by its utm.
 */
 const TOUCH_PRIORITY = {
-	/** utm, click id, ad landing page: someone tagged that link (in that order within a session) */
+	/**
+	* utm, click id, ad landing page: someone tagged that link (in that order within a session) —
+	* unless the tag itself calls the touch organic, a referral or email, which then ranks as `referrer`
+	*/
 	campaign: 1,
 	/** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */
 	verified: 1,

package/dist/attribution/vocabulary.cjs.map

@@ -1 +1 @@
-{"version":3,"file":"vocabulary.cjs","names":[],"sources":["../../src/attribution/vocabulary.ts"],"sourcesContent":["import type { AdvertisingInfo } from '../track/types';\n\n/**\n * The vocabulary attribution is built from, shared by every product's `session` table and by the\n * dashboards that read it. Data for `classifyTouch` (./classify), which turns it into a channel;\n * a product's dashboards read the same names back. What stays with the product is its own hostnames\n * (referrer exclusions) and its landing-page conventions.\n */\n\n/** A session that arrived through nothing we can name. GA's spelling, so dashboards read as GA. */\nexport const DIRECT_CHANNEL = '(direct)';\n/** The medium of a direct session. */\nexport const NO_MEDIUM = '(none)';\n/** The medium of a tagged link that named a source but no medium. */\nexport const MEDIUM_NOT_SET = '(not set)';\n\n/** The channels the rules below can name. A `utm_source` outside this list is its own channel. */\nexport const CHANNELS = [\n  'meta',\n  'google',\n  'dv360',\n  'microsoft',\n  'tiktok',\n  'reddit',\n  'linkedin',\n  'snapchat',\n  'x',\n  'kakao',\n  'yandex',\n  'yahoo',\n  'duckduckgo',\n  'baidu',\n  'ecosia',\n  'naver',\n  'brave',\n  'pinterest',\n  'youtube',\n  /** AI assistants that send people to sites: ChatGPT tags its links `utm_source=chatgpt.com`, the\n   * others show as a referrer. Their own channel group, `organic_ai`, since GA4's default groups\n   * would file them under Referral / Unassigned and the question \"how much does AI bring\" comes up. */\n  'chatgpt',\n  'perplexity',\n  'gemini',\n  'claude',\n  'copilot',\n  'grok',\n  /** and the Chinese ones — DeepSeek, 豆包, Kimi, 通义, 腾讯元宝, 文心一言, 智谱清言 */\n  'deepseek',\n  'doubao',\n  'kimi',\n  'qwen',\n  'yuanbao',\n  'ernie',\n  'zhipu',\n  /** the product's own referral programme: the session came through a member's link or code.\n   * How a product recognises one (a `/refer/<code>` path, a code at sign-up) is its own rule. Not\n   * `referral`: that word is the channel group of any outside site, and a channel of the same name\n   * would be impossible to tell apart in queries. */\n  'referral_program',\n] as const;\n\nexport type Channel = (typeof CHANNELS)[number];\n\n/** GA4's default channel groups, as identifiers; a dashboard maps them to display names. */\nexport const CHANNEL_GROUPS = [\n  'direct',\n  'paid_search',\n  'paid_social',\n  'paid_other',\n  'display',\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  /** not in GA4's default grouping: sessions an AI assistant sent, by referrer or by ChatGPT's utm */\n  'organic_ai',\n  'referral',\n  'email',\n  'affiliate',\n  'unassigned',\n] as const;\n\nexport type ChannelGroup = (typeof CHANNEL_GROUPS)[number];\n\n/** `utm_source` spellings that mean the same channel: Meta's `{{site_source_name}}` values and the usual synonyms. */\nexport const SOURCE_ALIASES = {\n  fb: 'meta',\n  ig: 'meta',\n  an: 'meta',\n  msg: 'meta',\n  th: 'meta',\n  facebook: 'meta',\n  instagram: 'meta',\n  bing: 'microsoft',\n  twitter: 'x',\n  'google ads': 'google',\n  googleads: 'google',\n  adwords: 'google',\n  'chatgpt.com': 'chatgpt',\n  'chat.openai.com': 'chatgpt',\n  openai: 'chatgpt',\n  'perplexity.ai': 'perplexity',\n  'claude.ai': 'claude',\n  'copilot.com': 'copilot',\n  'deepseek.com': 'deepseek',\n  'doubao.com': 'doubao',\n  'kimi.com': 'kimi',\n} as const satisfies Record<string, Channel>;\n\n/**\n * Which click id belongs to which channel, in priority order, and whether the platform puts it on\n * its ad clicks only (`'ads'`) or on other links as well (`'any'`). Every key is a field this SDK\n * collects (`AdvertisingInfo`).\n *\n * The third column decides whether the id can say a click was paid when a `utm_source` names the\n * channel but no `utm_medium` says how (a Reddit ad tagged `utm_source=reddit` and nothing more).\n * `fbclid` is `'any'`: Meta decorates every outbound link with it, organic posts, profile links\n * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never\n * decorate an organic link.\n *\n * Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every\n * underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so\n * counting it named every later visit — typed in, from search, from an email — a new ad click.\n */\nexport const CLICK_ID_CHANNELS = [\n  ['fbclid', 'meta', 'any'],\n  ['gclid', 'google', 'ads'],\n  ['gbraid', 'google', 'ads'],\n  ['wbraid', 'google', 'ads'],\n  ['gad_source', 'google', 'ads'],\n  ['gad_campaignid', 'google', 'ads'],\n  ['dclid', 'dv360', 'ads'],\n  ['msclkid', 'microsoft', 'ads'],\n  ['ttclid', 'tiktok', 'ads'],\n  ['rdt_cid', 'reddit', 'ads'],\n  ['li_fat_id', 'linkedin', 'ads'],\n  ['ScCid', 'snapchat', 'ads'],\n  ['twclid', 'x', 'any'],\n  ['ko_click_id', 'kakao', 'any'],\n  ['yclid', 'yandex', 'ads'],\n  ['oppref', 'chatgpt', 'ads'],\n  ['epik', 'pinterest', 'ads'],\n] as const satisfies readonly (readonly [keyof AdvertisingInfo, Channel, 'ads' | 'any'])[];\n\n/**\n * A landing page reserved for one channel's ads, for ads that lost their parameters:\n * `/lp/<channel>`, with or without host, query and hash; the capture is the channel. A product\n * that names its landing pages differently replaces this.\n */\nexport const AD_LANDING_PAGE = /^(?:https?:\\/\\/[^/]+)?\\/lp\\/([a-z]+)(?:[/?#]|$)/;\n\nexport type ReferrerMedium = 'organic' | 'social' | 'video' | 'ai';\n\n/**\n * Referrer hosts that name a channel, as regular expressions over the lower-cased host,\n * with the medium GA4 gives that kind of site. Anything else that refers is `referral`, kept as\n * its host. A country TLD is one or two labels (`google.com`, `google.co.uk`, `google.com.hk`),\n * never an open tail, so `google.com.evil.io` is not Google. In match order: the AI assistants\n * first, because `gemini.google.com`, `copilot.microsoft.com` and `yiyan.baidu.com` would\n * otherwise be Google, Microsoft and Baidu search.\n */\nexport const REFERRER_SITES = [\n  ['chatgpt', 'ai', /(^|\\.)(chatgpt\\.com|chat\\.openai\\.com)$/],\n  ['perplexity', 'ai', /(^|\\.)perplexity\\.ai$/],\n  ['gemini', 'ai', /^gemini\\.google\\.com$/],\n  ['claude', 'ai', /(^|\\.)claude\\.ai$/],\n  ['copilot', 'ai', /^copilot\\.microsoft\\.com$|(^|\\.)copilot\\.com$/],\n  ['grok', 'ai', /(^|\\.)(grok\\.com|x\\.ai)$/],\n  ['deepseek', 'ai', /(^|\\.)deepseek\\.com$/],\n  ['doubao', 'ai', /(^|\\.)doubao\\.com$/],\n  ['kimi', 'ai', /(^|\\.)(kimi\\.com|kimi\\.moonshot\\.cn|moonshot\\.cn)$/],\n  ['qwen', 'ai', /^tongyi\\.aliyun\\.com$|(^|\\.)(tongyi\\.com|qianwen\\.com|qwen\\.ai)$/],\n  ['yuanbao', 'ai', /^yuanbao\\.tencent\\.com$/],\n  ['ernie', 'ai', /^yiyan\\.baidu\\.com$|(^|\\.)ernie\\.baidu\\.com$/],\n  ['zhipu', 'ai', /(^|\\.)(chatglm\\.cn|zhipuai\\.cn|bigmodel\\.cn)$/],\n  ['google', 'organic', /(^|\\.)google\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['microsoft', 'organic', /(^|\\.)bing\\.com$/],\n  ['yahoo', 'organic', /(^|\\.)yahoo\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['duckduckgo', 'organic', /(^|\\.)duckduckgo\\.com$/],\n  ['baidu', 'organic', /(^|\\.)baidu\\.com$/],\n  ['yandex', 'organic', /(^|\\.)yandex\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['ecosia', 'organic', /(^|\\.)ecosia\\.org$/],\n  ['naver', 'organic', /(^|\\.)naver\\.com$/],\n  ['brave', 'organic', /^search\\.brave\\.com$/],\n  ['meta', 'social', /(^|\\.)(facebook\\.com|instagram\\.com|fb\\.com|threads\\.net)$/],\n  ['x', 'social', /(^|\\.)(twitter\\.com|x\\.com|t\\.co)$/],\n  ['linkedin', 'social', /(^|\\.)(linkedin\\.com|lnkd\\.in)$/],\n  ['reddit', 'social', /(^|\\.)reddit\\.com$/],\n  ['tiktok', 'social', /(^|\\.)tiktok\\.com$/],\n  ['pinterest', 'social', /(^|\\.)pinterest\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['snapchat', 'social', /(^|\\.)snapchat\\.com$/],\n  ['youtube', 'video', /(^|\\.)(youtube\\.com|youtu\\.be)$/],\n] as const satisfies readonly (readonly [Channel, ReferrerMedium, RegExp])[];\n\n/**\n * Referrer hosts that are navigation, not acquisition, when a session happens to start on the way\n * back from them: the local dev host; the payment providers a visitor is bounced through; the\n * sign-in providers whose login lives on a host of its own (Google, Apple, Microsoft, WeChat,\n * Kakao, LINE, Naver, Yahoo, Twitch, X's OAuth 1.0a endpoint); and the hosted auth services a\n * product may sit behind (Auth0, Okta, Supabase, Firebase, Clerk). A product appends its own\n * hostnames — a session that starts from an internal link after the session timeout refers to\n * them. Matched before `REFERRER_SITES`, so `nid.naver.com` and `login.yahoo.com` are not read as\n * a search. Providers whose login shares the host with their content — Facebook, X's OAuth 2.0,\n * LinkedIn, GitHub, Discord — cannot be told apart by host (referrer policies strip the path) and\n * are left as the referrers they usually are. Regular expressions over the lower-cased host.\n */\nexport const REFERRERS_NOT_A_TOUCH = [\n  /^localhost(:|$)/,\n  // payment\n  /(^|\\.)stripe\\.com$/,\n  /^pay\\.google\\.com$/,\n  /(^|\\.)paypal\\.com$/,\n  /(^|\\.)alipay\\.com$/,\n  /(^|\\.)paddle\\.com$/,\n  /(^|\\.)lemonsqueezy\\.com$/,\n  // app stores\n  /^apps\\.apple\\.com$/,\n  /^play\\.google\\.com$/,\n  // sign-in providers with a login host of their own\n  /^accounts\\.google\\.com$/,\n  /^appleid\\.apple\\.com$/,\n  /^login\\.(microsoftonline|live)\\.com$/,\n  /^open\\.weixin\\.qq\\.com$/,\n  /^(kauth|accounts)\\.kakao\\.com$/,\n  /^access\\.line\\.me$/,\n  /^nid\\.naver\\.com$/,\n  /^login\\.yahoo\\.com$/,\n  /^id\\.twitch\\.tv$/,\n  /^api\\.twitter\\.com$/,\n  // hosted auth services\n  /(^|\\.)auth0\\.com$/,\n  /(^|\\.)okta\\.com$/,\n  /(^|\\.)supabase\\.co$/,\n  /(^|\\.)firebaseapp\\.com$/,\n  /(^|\\.)clerk\\.accounts\\.dev$/,\n] as const;\n\n/** GA4's paid mediums — cpc, cpm, ppc, retargeting, paid_social, … — plus Performance Max. */\nexport const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;\n/**\n * Meta's `{{placement}}` values, lower-cased, which an ad URL template of `utm_medium={{placement}}`\n * puts in the medium. Only an ad carries one — an organic post arrives as a referrer, with no utm\n * at all — so a medium in this list is a paid Meta click whatever the source says (a template with\n * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so\n * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it\n * is spelled … which means a placement Meta adds later shows up as unassigned until it is added\n * here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,\n * `facebook_notification`, `an`), and the literal macro for a template that did not expand it.\n */\nexport const META_PLACEMENTS = [\n  'facebook_desktop_feed',\n  'facebook_mobile_feed',\n  'facebook_mobile_reels',\n  'facebook_reels',\n  'facebook_reels_overlay',\n  'facebook_right_column',\n  'facebook_marketplace',\n  'facebook_video_feeds',\n  'facebook_stories',\n  'facebook_search',\n  'facebook_instream_video',\n  'facebook_instant_article',\n  'facebook_groups_feed',\n  'facebook_profile_feed',\n  'facebook_notification',\n  'facebook_notifications',\n  'facebook_business_explore',\n  'instagram_feed',\n  'instagram_stories',\n  'instagram_reels',\n  'instagram_reels_overlay',\n  'instagram_explore',\n  'instagram_explore_home',\n  'instagram_search',\n  'instagram_shop',\n  'instagram_profile_feed',\n  'instagram_profile_reels',\n  'instagram_igtv',\n  'messenger_inbox',\n  'messenger_stories',\n  'messenger_sponsored_messages',\n  'threads_feed',\n  'whatsapp_status',\n  'audience_network_classic',\n  'audience_network_rewarded_video',\n  'audience_network_native_banner_and_interstitial',\n  'an',\n  'others',\n  /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a\n   * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */\n  '{{placement}}',\n] as const;\nexport const DISPLAY_MEDIUMS = ['display', 'banner', 'expandable', 'interstitial'] as const;\n/** GA4's email spellings, as a source or a medium. */\nexport const EMAIL_MEDIUMS = ['email', 'e-mail', 'e_mail', 'e mail'] as const;\n/** A medium that says email or newsletter anywhere in it: `outbound email`, `cold_email`, `newsletter`, and GA4's four. */\nexport const EMAIL_MEDIUM = /(^|[^a-z])(e[-_ ]?mail|newsletter)([^a-z]|$)/;\n\n/** Where a touch came from: a tracked session, or a report by the user or staff. */\nexport const TOUCH_SOURCES = ['tracked', 'reported'] as const;\nexport type TouchSource = (typeof TOUCH_SOURCES)[number];\n\n/**\n * How a reported touch was learned:\n * - survey: the user answered \"how did you hear about us\" (onboarding, checkout)\n * - promo_code: the user redeemed a code that belongs to a channel\n * - phone: a call came in on a channel's dedicated number, marked by staff or the phone system\n * - manual: staff recorded what a customer told them\n */\nexport const REPORTED_TOUCH_KINDS = ['survey', 'promo_code', 'phone', 'manual'] as const;\nexport type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];\n\n/**\n * How much a touch is worth against another when attribution has to choose between sessions;\n * lower wins, and the latest wins among equals. Stored on the session when it is classified, so\n * renumbering means reclassifying.\n *\n * This ranks touches against each other. Within one session the rules that name its channel have\n * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —\n * and the first that says something wins; the session's priority is then the tier of that rule.\n * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the\n * later one is credited, while one session carrying both is named by its utm.\n */\nexport const TOUCH_PRIORITY = {\n  /** utm, click id, ad landing page: someone tagged that link (in that order within a session) */\n  campaign: 1,\n  /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */\n  verified: 1,\n  /** the browser said where the visitor came from; nobody chose it */\n  referrer: 2,\n  /** a reported touch that is the user's claim: a survey answer, a code that may have been shared */\n  claimed: 3,\n} as const satisfies Record<string, number>;\n\n/** Which reported kinds are staff facts and which are the user's claims. */\nexport const REPORTED_TOUCH_PRIORITY = {\n  phone: TOUCH_PRIORITY.verified,\n  manual: TOUCH_PRIORITY.verified,\n  survey: TOUCH_PRIORITY.claimed,\n  promo_code: TOUCH_PRIORITY.claimed,\n} as const satisfies Record<ReportedTouchKind, number>;\n"],"mappings":";;;;;;;;;AAUA,MAAa,iBAAiB;;AAE9B,MAAa,YAAY;;AAEzB,MAAa,iBAAiB;;AAG9B,MAAa,WAAW;CACtB;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAIA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CAKA;AACF;;AAKA,MAAa,iBAAiB;CAC5B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAKA,MAAa,iBAAiB;CAC5B,IAAI;CACJ,IAAI;CACJ,IAAI;CACJ,KAAK;CACL,IAAI;CACJ,UAAU;CACV,WAAW;CACX,MAAM;CACN,SAAS;CACT,cAAc;CACd,WAAW;CACX,SAAS;CACT,eAAe;CACf,mBAAmB;CACnB,QAAQ;CACR,iBAAiB;CACjB,aAAa;CACb,eAAe;CACf,gBAAgB;CAChB,cAAc;CACd,YAAY;AACd;;;;;;;;;;;;;;;;AAiBA,MAAa,oBAAoB;CAC/B;EAAC;EAAU;EAAQ;CAAK;CACxB;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAc;EAAU;CAAK;CAC9B;EAAC;EAAkB;EAAU;CAAK;CAClC;EAAC;EAAS;EAAS;CAAK;CACxB;EAAC;EAAW;EAAa;CAAK;CAC9B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAW;EAAU;CAAK;CAC3B;EAAC;EAAa;EAAY;CAAK;CAC/B;EAAC;EAAS;EAAY;CAAK;CAC3B;EAAC;EAAU;EAAK;CAAK;CACrB;EAAC;EAAe;EAAS;CAAK;CAC9B;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAW;CAAK;CAC3B;EAAC;EAAQ;EAAa;CAAK;AAC7B;;;;;;AAOA,MAAa,kBAAkB;;;;;;;;;AAY/B,MAAa,iBAAiB;CAC5B;EAAC;EAAW;EAAM;CAAyC;CAC3D;EAAC;EAAc;EAAM;CAAuB;CAC5C;EAAC;EAAU;EAAM;CAAuB;CACxC;EAAC;EAAU;EAAM;CAAmB;CACpC;EAAC;EAAW;EAAM;CAA+C;CACjE;EAAC;EAAQ;EAAM;CAA0B;CACzC;EAAC;EAAY;EAAM;CAAsB;CACzC;EAAC;EAAU;EAAM;CAAoB;CACrC;EAAC;EAAQ;EAAM;CAAoD;CACnE;EAAC;EAAQ;EAAM;CAAkE;CACjF;EAAC;EAAW;EAAM;CAAyB;CAC3C;EAAC;EAAS;EAAM;CAA8C;CAC9D;EAAC;EAAS;EAAM;CAA+C;CAC/D;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAa;EAAW;CAAkB;CAC3C;EAAC;EAAS;EAAW;CAAwC;CAC7D;EAAC;EAAc;EAAW;CAAwB;CAClD;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAU;EAAW;CAAoB;CAC1C;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAS;EAAW;CAAsB;CAC3C;EAAC;EAAQ;EAAU;CAA4D;CAC/E;EAAC;EAAK;EAAU;CAAoC;CACpD;EAAC;EAAY;EAAU;CAAiC;CACxD;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAa;EAAU;CAA4C;CACpE;EAAC;EAAY;EAAU;CAAsB;CAC7C;EAAC;EAAW;EAAS;CAAiC;AACxD;;;;;;;;;;;;;AAcA,MAAa,wBAAwB;CACnC;CAEA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAGA,MAAa,cAAc;;;;;;;;;;;AAW3B,MAAa,kBAAkB;CAC7B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAGA;AACF;AACA,MAAa,kBAAkB;CAAC;CAAW;CAAU;CAAc;AAAc;;AAEjF,MAAa,gBAAgB;CAAC;CAAS;CAAU;CAAU;AAAQ;;AAEnE,MAAa,eAAe;;AAG5B,MAAa,gBAAgB,CAAC,WAAW,UAAU;;;;;;;;AAUnD,MAAa,uBAAuB;CAAC;CAAU;CAAc;CAAS;AAAQ;;;;;;;;;;;;AAc9E,MAAa,iBAAiB;;CAE5B,UAAU;;CAEV,UAAU;;CAEV,UAAU;;CAEV,SAAS;AACX;;AAGA,MAAa,0BAA0B;CACrC,OAAO,eAAe;CACtB,QAAQ,eAAe;CACvB,QAAQ,eAAe;CACvB,YAAY,eAAe;AAC7B"}
+{"version":3,"file":"vocabulary.cjs","names":[],"sources":["../../src/attribution/vocabulary.ts"],"sourcesContent":["import type { AdvertisingInfo } from '../track/types';\n\n/**\n * The vocabulary attribution is built from, shared by every product's `session` table and by the\n * dashboards that read it. Data for `classifyTouch` (./classify), which turns it into a channel;\n * a product's dashboards read the same names back. What stays with the product is its own hostnames\n * (referrer exclusions) and its landing-page conventions.\n */\n\n/** A session that arrived through nothing we can name. GA's spelling, so dashboards read as GA. */\nexport const DIRECT_CHANNEL = '(direct)';\n/** The medium of a direct session. */\nexport const NO_MEDIUM = '(none)';\n/** The medium of a tagged link that named a source but no medium. */\nexport const MEDIUM_NOT_SET = '(not set)';\n\n/** The channels the rules below can name. A `utm_source` outside this list is its own channel. */\nexport const CHANNELS = [\n  'meta',\n  'google',\n  'dv360',\n  'microsoft',\n  'tiktok',\n  'reddit',\n  'linkedin',\n  'snapchat',\n  'x',\n  'kakao',\n  'yandex',\n  'yahoo',\n  'duckduckgo',\n  'baidu',\n  'ecosia',\n  'naver',\n  'brave',\n  'pinterest',\n  'youtube',\n  /** AI assistants that send people to sites: ChatGPT tags its links `utm_source=chatgpt.com`, the\n   * others show as a referrer. Their own channel group, `organic_ai`, since GA4's default groups\n   * would file them under Referral / Unassigned and the question \"how much does AI bring\" comes up. */\n  'chatgpt',\n  'perplexity',\n  'gemini',\n  'claude',\n  'copilot',\n  'grok',\n  /** and the Chinese ones — DeepSeek, 豆包, Kimi, 通义, 腾讯元宝, 文心一言, 智谱清言 */\n  'deepseek',\n  'doubao',\n  'kimi',\n  'qwen',\n  'yuanbao',\n  'ernie',\n  'zhipu',\n  /** the product's own referral programme: the session came through a member's link or code.\n   * How a product recognises one (a `/refer/<code>` path, a code at sign-up) is its own rule. Not\n   * `referral`: that word is the channel group of any outside site, and a channel of the same name\n   * would be impossible to tell apart in queries. */\n  'referral_program',\n] as const;\n\nexport type Channel = (typeof CHANNELS)[number];\n\n/** GA4's default channel groups, as identifiers; a dashboard maps them to display names. */\nexport const CHANNEL_GROUPS = [\n  'direct',\n  'paid_search',\n  'paid_social',\n  'paid_other',\n  'display',\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  /** not in GA4's default grouping: sessions an AI assistant sent, by referrer or by ChatGPT's utm */\n  'organic_ai',\n  'referral',\n  'email',\n  'affiliate',\n  'unassigned',\n] as const;\n\nexport type ChannelGroup = (typeof CHANNEL_GROUPS)[number];\n\n/** `utm_source` spellings that mean the same channel: Meta's `{{site_source_name}}` values and the usual synonyms. */\nexport const SOURCE_ALIASES = {\n  fb: 'meta',\n  ig: 'meta',\n  an: 'meta',\n  msg: 'meta',\n  th: 'meta',\n  facebook: 'meta',\n  instagram: 'meta',\n  bing: 'microsoft',\n  twitter: 'x',\n  'google ads': 'google',\n  googleads: 'google',\n  adwords: 'google',\n  'chatgpt.com': 'chatgpt',\n  'chat.openai.com': 'chatgpt',\n  openai: 'chatgpt',\n  'perplexity.ai': 'perplexity',\n  'claude.ai': 'claude',\n  'copilot.com': 'copilot',\n  'deepseek.com': 'deepseek',\n  'doubao.com': 'doubao',\n  'kimi.com': 'kimi',\n} as const satisfies Record<string, Channel>;\n\n/**\n * Which click id belongs to which channel, in priority order, and whether the platform puts it on\n * its ad clicks only (`'ads'`) or on other links as well (`'any'`). Every key is a field this SDK\n * collects (`AdvertisingInfo`).\n *\n * The third column decides whether the id can say a click was paid when a `utm_source` names the\n * channel but no `utm_medium` says how (a Reddit ad tagged `utm_source=reddit` and nothing more).\n * `fbclid` is `'any'`: Meta decorates every outbound link with it, organic posts, profile links\n * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never\n * decorate an organic link.\n *\n * Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every\n * underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so\n * counting it named every later visit — typed in, from search, from an email — a new ad click.\n */\nexport const CLICK_ID_CHANNELS = [\n  ['fbclid', 'meta', 'any'],\n  ['gclid', 'google', 'ads'],\n  ['gbraid', 'google', 'ads'],\n  ['wbraid', 'google', 'ads'],\n  ['gad_source', 'google', 'ads'],\n  ['gad_campaignid', 'google', 'ads'],\n  ['dclid', 'dv360', 'ads'],\n  ['msclkid', 'microsoft', 'ads'],\n  ['ttclid', 'tiktok', 'ads'],\n  ['rdt_cid', 'reddit', 'ads'],\n  ['li_fat_id', 'linkedin', 'ads'],\n  ['ScCid', 'snapchat', 'ads'],\n  ['twclid', 'x', 'any'],\n  ['ko_click_id', 'kakao', 'any'],\n  ['yclid', 'yandex', 'ads'],\n  ['oppref', 'chatgpt', 'ads'],\n  ['epik', 'pinterest', 'ads'],\n] as const satisfies readonly (readonly [keyof AdvertisingInfo, Channel, 'ads' | 'any'])[];\n\n/**\n * A landing page reserved for one channel's ads, for ads that lost their parameters:\n * `/lp/<channel>`, with or without host, query and hash; the capture is the channel. A product\n * that names its landing pages differently replaces this.\n */\nexport const AD_LANDING_PAGE = /^(?:https?:\\/\\/[^/]+)?\\/lp\\/([a-z]+)(?:[/?#]|$)/;\n\nexport type ReferrerMedium = 'organic' | 'social' | 'video' | 'ai';\n\n/**\n * Referrer hosts that name a channel, as regular expressions over the lower-cased host,\n * with the medium GA4 gives that kind of site. Anything else that refers is `referral`, kept as\n * its host. A country TLD is one or two labels (`google.com`, `google.co.uk`, `google.com.hk`),\n * never an open tail, so `google.com.evil.io` is not Google. In match order: the AI assistants\n * first, because `gemini.google.com`, `copilot.microsoft.com` and `yiyan.baidu.com` would\n * otherwise be Google, Microsoft and Baidu search.\n */\nexport const REFERRER_SITES = [\n  ['chatgpt', 'ai', /(^|\\.)(chatgpt\\.com|chat\\.openai\\.com)$/],\n  ['perplexity', 'ai', /(^|\\.)perplexity\\.ai$/],\n  ['gemini', 'ai', /^gemini\\.google\\.com$/],\n  ['claude', 'ai', /(^|\\.)claude\\.ai$/],\n  ['copilot', 'ai', /^copilot\\.microsoft\\.com$|(^|\\.)copilot\\.com$/],\n  ['grok', 'ai', /(^|\\.)(grok\\.com|x\\.ai)$/],\n  ['deepseek', 'ai', /(^|\\.)deepseek\\.com$/],\n  ['doubao', 'ai', /(^|\\.)doubao\\.com$/],\n  ['kimi', 'ai', /(^|\\.)(kimi\\.com|kimi\\.moonshot\\.cn|moonshot\\.cn)$/],\n  ['qwen', 'ai', /^tongyi\\.aliyun\\.com$|(^|\\.)(tongyi\\.com|qianwen\\.com|qwen\\.ai)$/],\n  ['yuanbao', 'ai', /^yuanbao\\.tencent\\.com$/],\n  ['ernie', 'ai', /^yiyan\\.baidu\\.com$|(^|\\.)ernie\\.baidu\\.com$/],\n  ['zhipu', 'ai', /(^|\\.)(chatglm\\.cn|zhipuai\\.cn|bigmodel\\.cn)$/],\n  ['google', 'organic', /(^|\\.)google\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['microsoft', 'organic', /(^|\\.)bing\\.com$/],\n  ['yahoo', 'organic', /(^|\\.)yahoo\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['duckduckgo', 'organic', /(^|\\.)duckduckgo\\.com$/],\n  ['baidu', 'organic', /(^|\\.)baidu\\.com$/],\n  ['yandex', 'organic', /(^|\\.)yandex\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['ecosia', 'organic', /(^|\\.)ecosia\\.org$/],\n  ['naver', 'organic', /(^|\\.)naver\\.com$/],\n  ['brave', 'organic', /^search\\.brave\\.com$/],\n  ['meta', 'social', /(^|\\.)(facebook\\.com|instagram\\.com|fb\\.com|threads\\.net)$/],\n  ['x', 'social', /(^|\\.)(twitter\\.com|x\\.com|t\\.co)$/],\n  ['linkedin', 'social', /(^|\\.)(linkedin\\.com|lnkd\\.in)$/],\n  ['reddit', 'social', /(^|\\.)reddit\\.com$/],\n  ['tiktok', 'social', /(^|\\.)tiktok\\.com$/],\n  ['pinterest', 'social', /(^|\\.)pinterest\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['snapchat', 'social', /(^|\\.)snapchat\\.com$/],\n  ['youtube', 'video', /(^|\\.)(youtube\\.com|youtu\\.be)$/],\n] as const satisfies readonly (readonly [Channel, ReferrerMedium, RegExp])[];\n\n/**\n * Referrer hosts that are navigation, not acquisition, when a session happens to start on the way\n * back from them: the local dev host; the payment providers a visitor is bounced through; the\n * sign-in providers whose login lives on a host of its own (Google, Apple, Microsoft, WeChat,\n * Kakao, LINE, Naver, Yahoo, Twitch, X's OAuth 1.0a endpoint); and the hosted auth services a\n * product may sit behind (Auth0, Okta, Supabase, Firebase, Clerk). A product appends its own\n * hostnames — a session that starts from an internal link after the session timeout refers to\n * them. Matched before `REFERRER_SITES`, so `nid.naver.com` and `login.yahoo.com` are not read as\n * a search. Providers whose login shares the host with their content — Facebook, X's OAuth 2.0,\n * LinkedIn, GitHub, Discord — cannot be told apart by host (referrer policies strip the path) and\n * are left as the referrers they usually are. Regular expressions over the lower-cased host.\n */\nexport const REFERRERS_NOT_A_TOUCH = [\n  /^localhost(:|$)/,\n  // payment\n  /(^|\\.)stripe\\.com$/,\n  /^pay\\.google\\.com$/,\n  /(^|\\.)paypal\\.com$/,\n  /(^|\\.)alipay\\.com$/,\n  /(^|\\.)paddle\\.com$/,\n  /(^|\\.)lemonsqueezy\\.com$/,\n  // app stores\n  /^apps\\.apple\\.com$/,\n  /^play\\.google\\.com$/,\n  // sign-in providers with a login host of their own\n  /^accounts\\.google\\.com$/,\n  /^appleid\\.apple\\.com$/,\n  /^login\\.(microsoftonline|live)\\.com$/,\n  /^open\\.weixin\\.qq\\.com$/,\n  /^(kauth|accounts)\\.kakao\\.com$/,\n  /^access\\.line\\.me$/,\n  /^nid\\.naver\\.com$/,\n  /^login\\.yahoo\\.com$/,\n  /^id\\.twitch\\.tv$/,\n  /^api\\.twitter\\.com$/,\n  // hosted auth services\n  /(^|\\.)auth0\\.com$/,\n  /(^|\\.)okta\\.com$/,\n  /(^|\\.)supabase\\.co$/,\n  /(^|\\.)firebaseapp\\.com$/,\n  /(^|\\.)clerk\\.accounts\\.dev$/,\n] as const;\n\n/** GA4's paid mediums — cpc, cpm, ppc, retargeting, paid_social, … — plus Performance Max. */\nexport const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;\n/**\n * Meta's `{{placement}}` values, lower-cased, which an ad URL template of `utm_medium={{placement}}`\n * puts in the medium. Only an ad carries one — an organic post arrives as a referrer, with no utm\n * at all — so a medium in this list is a paid Meta click whatever the source says (a template with\n * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so\n * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it\n * is spelled … which means a placement Meta adds later shows up as unassigned until it is added\n * here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,\n * `facebook_notification`, `an`), and the literal macro for a template that did not expand it.\n */\nexport const META_PLACEMENTS = [\n  'facebook_desktop_feed',\n  'facebook_mobile_feed',\n  'facebook_mobile_reels',\n  'facebook_reels',\n  'facebook_reels_overlay',\n  'facebook_right_column',\n  'facebook_marketplace',\n  'facebook_video_feeds',\n  'facebook_stories',\n  'facebook_search',\n  'facebook_instream_video',\n  'facebook_instant_article',\n  'facebook_groups_feed',\n  'facebook_profile_feed',\n  'facebook_notification',\n  'facebook_notifications',\n  'facebook_business_explore',\n  'instagram_feed',\n  'instagram_stories',\n  'instagram_reels',\n  'instagram_reels_overlay',\n  'instagram_explore',\n  'instagram_explore_home',\n  'instagram_search',\n  'instagram_shop',\n  'instagram_profile_feed',\n  'instagram_profile_reels',\n  'instagram_igtv',\n  'messenger_inbox',\n  'messenger_stories',\n  'messenger_sponsored_messages',\n  'threads_feed',\n  'whatsapp_status',\n  'audience_network_classic',\n  'audience_network_rewarded_video',\n  'audience_network_native_banner_and_interstitial',\n  'an',\n  'others',\n  /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a\n   * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */\n  '{{placement}}',\n] as const;\nexport const DISPLAY_MEDIUMS = ['display', 'banner', 'expandable', 'interstitial'] as const;\n/** GA4's email spellings, as a source or a medium. */\nexport const EMAIL_MEDIUMS = ['email', 'e-mail', 'e_mail', 'e mail'] as const;\n/** A medium that says email or newsletter anywhere in it: `outbound email`, `cold_email`, `newsletter`, and GA4's four. */\nexport const EMAIL_MEDIUM = /(^|[^a-z])(e[-_ ]?mail|newsletter)([^a-z]|$)/;\n\n/** Where a touch came from: a tracked session, or a report by the user or staff. */\nexport const TOUCH_SOURCES = ['tracked', 'reported'] as const;\nexport type TouchSource = (typeof TOUCH_SOURCES)[number];\n\n/**\n * How a reported touch was learned:\n * - survey: the user answered \"how did you hear about us\" (onboarding, checkout)\n * - promo_code: the user redeemed a code that belongs to a channel\n * - phone: a call came in on a channel's dedicated number, marked by staff or the phone system\n * - manual: staff recorded what a customer told them\n */\nexport const REPORTED_TOUCH_KINDS = ['survey', 'promo_code', 'phone', 'manual'] as const;\nexport type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];\n\n/**\n * How much a touch is worth against another when attribution has to choose between sessions;\n * lower wins, and the latest wins among equals. Stored on the session when it is classified, so\n * renumbering means reclassifying.\n *\n * This ranks touches against each other. Within one session the rules that name its channel have\n * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —\n * and the first that says something wins; the session's priority is then the tier of that rule\n * (a campaign rule whose touch is organic by its own tag ranking as a referrer, see `classifyTouch`).\n * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the\n * later one is credited, while one session carrying both is named by its utm.\n */\nexport const TOUCH_PRIORITY = {\n  /**\n   * utm, click id, ad landing page: someone tagged that link (in that order within a session) —\n   * unless the tag itself calls the touch organic, a referral or email, which then ranks as `referrer`\n   */\n  campaign: 1,\n  /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */\n  verified: 1,\n  /** the browser said where the visitor came from; nobody chose it */\n  referrer: 2,\n  /** a reported touch that is the user's claim: a survey answer, a code that may have been shared */\n  claimed: 3,\n} as const satisfies Record<string, number>;\n\n/** Which reported kinds are staff facts and which are the user's claims. */\nexport const REPORTED_TOUCH_PRIORITY = {\n  phone: TOUCH_PRIORITY.verified,\n  manual: TOUCH_PRIORITY.verified,\n  survey: TOUCH_PRIORITY.claimed,\n  promo_code: TOUCH_PRIORITY.claimed,\n} as const satisfies Record<ReportedTouchKind, number>;\n"],"mappings":";;;;;;;;;AAUA,MAAa,iBAAiB;;AAE9B,MAAa,YAAY;;AAEzB,MAAa,iBAAiB;;AAG9B,MAAa,WAAW;CACtB;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAIA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CAKA;AACF;;AAKA,MAAa,iBAAiB;CAC5B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAKA,MAAa,iBAAiB;CAC5B,IAAI;CACJ,IAAI;CACJ,IAAI;CACJ,KAAK;CACL,IAAI;CACJ,UAAU;CACV,WAAW;CACX,MAAM;CACN,SAAS;CACT,cAAc;CACd,WAAW;CACX,SAAS;CACT,eAAe;CACf,mBAAmB;CACnB,QAAQ;CACR,iBAAiB;CACjB,aAAa;CACb,eAAe;CACf,gBAAgB;CAChB,cAAc;CACd,YAAY;AACd;;;;;;;;;;;;;;;;AAiBA,MAAa,oBAAoB;CAC/B;EAAC;EAAU;EAAQ;CAAK;CACxB;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAc;EAAU;CAAK;CAC9B;EAAC;EAAkB;EAAU;CAAK;CAClC;EAAC;EAAS;EAAS;CAAK;CACxB;EAAC;EAAW;EAAa;CAAK;CAC9B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAW;EAAU;CAAK;CAC3B;EAAC;EAAa;EAAY;CAAK;CAC/B;EAAC;EAAS;EAAY;CAAK;CAC3B;EAAC;EAAU;EAAK;CAAK;CACrB;EAAC;EAAe;EAAS;CAAK;CAC9B;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAW;CAAK;CAC3B;EAAC;EAAQ;EAAa;CAAK;AAC7B;;;;;;AAOA,MAAa,kBAAkB;;;;;;;;;AAY/B,MAAa,iBAAiB;CAC5B;EAAC;EAAW;EAAM;CAAyC;CAC3D;EAAC;EAAc;EAAM;CAAuB;CAC5C;EAAC;EAAU;EAAM;CAAuB;CACxC;EAAC;EAAU;EAAM;CAAmB;CACpC;EAAC;EAAW;EAAM;CAA+C;CACjE;EAAC;EAAQ;EAAM;CAA0B;CACzC;EAAC;EAAY;EAAM;CAAsB;CACzC;EAAC;EAAU;EAAM;CAAoB;CACrC;EAAC;EAAQ;EAAM;CAAoD;CACnE;EAAC;EAAQ;EAAM;CAAkE;CACjF;EAAC;EAAW;EAAM;CAAyB;CAC3C;EAAC;EAAS;EAAM;CAA8C;CAC9D;EAAC;EAAS;EAAM;CAA+C;CAC/D;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAa;EAAW;CAAkB;CAC3C;EAAC;EAAS;EAAW;CAAwC;CAC7D;EAAC;EAAc;EAAW;CAAwB;CAClD;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAU;EAAW;CAAoB;CAC1C;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAS;EAAW;CAAsB;CAC3C;EAAC;EAAQ;EAAU;CAA4D;CAC/E;EAAC;EAAK;EAAU;CAAoC;CACpD;EAAC;EAAY;EAAU;CAAiC;CACxD;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAa;EAAU;CAA4C;CACpE;EAAC;EAAY;EAAU;CAAsB;CAC7C;EAAC;EAAW;EAAS;CAAiC;AACxD;;;;;;;;;;;;;AAcA,MAAa,wBAAwB;CACnC;CAEA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAGA,MAAa,cAAc;;;;;;;;;;;AAW3B,MAAa,kBAAkB;CAC7B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAGA;AACF;AACA,MAAa,kBAAkB;CAAC;CAAW;CAAU;CAAc;AAAc;;AAEjF,MAAa,gBAAgB;CAAC;CAAS;CAAU;CAAU;AAAQ;;AAEnE,MAAa,eAAe;;AAG5B,MAAa,gBAAgB,CAAC,WAAW,UAAU;;;;;;;;AAUnD,MAAa,uBAAuB;CAAC;CAAU;CAAc;CAAS;AAAQ;;;;;;;;;;;;;AAe9E,MAAa,iBAAiB;;;;;CAK5B,UAAU;;CAEV,UAAU;;CAEV,UAAU;;CAEV,SAAS;AACX;;AAGA,MAAa,0BAA0B;CACrC,OAAO,eAAe;CACtB,QAAQ,eAAe;CACvB,QAAQ,eAAe;CACvB,YAAY,eAAe;AAC7B"}

package/dist/attribution/vocabulary.d.cts

@@ -139,12 +139,16 @@ export type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];
  *
  * This ranks touches against each other. Within one session the rules that name its channel have
  * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —
- * and the first that says something wins; the session's priority is then the tier of that rule.
+ * and the first that says something wins; the session's priority is then the tier of that rule
+ * (a campaign rule whose touch is organic by its own tag ranking as a referrer, see `classifyTouch`).
  * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the
  * later one is credited, while one session carrying both is named by its utm.
  */
 export declare const TOUCH_PRIORITY: {
-  /** utm, click id, ad landing page: someone tagged that link (in that order within a session) */
+  /**
+   * utm, click id, ad landing page: someone tagged that link (in that order within a session) —
+   * unless the tag itself calls the touch organic, a referral or email, which then ranks as `referrer`
+   */
   readonly campaign: 1;
   /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */
   readonly verified: 1;

package/dist/attribution/vocabulary.d.cts.map

@@ -1 +1 @@
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+{"version":3,"file":"vocabulary.d.cts","names":[],"sources":["../../src/attribution/vocabulary.ts"],"mappings":";;;;;;;;qBAUa;;qBAEA;;qBAEA;;qBAGA;;;;;;;;;;;;YA4CD,kBAAkB;;qBAGjB;;;YAiBD,uBAAuB;;qBAGtB;WACP;WACA;WACA;WACC;WACD;WACM;WACC;WACL;WACG;WACK;WACH;WACF;WACM;WACI;WACX;WACS;WACJ;WACE;WACC;WACF;WACF;;;;;;;;;;;;;;;;;qBAkBD;;;;;;qBAyBA,iBAAe;YAEhB;;;;;;;;;qBAUC,qDAAc,uCAAA,mCAAA,mCAAA,oCAAA,iCAAA,qCAAA,mCAAA,iCAAA,iCAAA,oCAAA,kCAAA,kCAAA,wCAAA,2CAAA,uCAAA,4CAAA,uCAAA,wCAAA,wCAAA,uCAAA,uCAAA,qCAAA,kCAAA,yCAAA,uCAAA,uCAAA,0CAAA,yCAAA,uCAAA;;;;;;;;;;;;;qBA6Cd,iCAAqB,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA;;qBAgCrB,aAAW;;;;;;;;;;;qBAWX;;;;qBA2CA;;qBAEA;;qBAEA,cAAY;;qBAGZ;YACD,sBAAsB;;;;;;;;qBASrB;YACD,4BAA4B;;;;;;;;;;;;;qBAc3B;;;;;WAKD;;WAEA;;WAEA;;WAED;;;qBAIE"}

package/dist/attribution/vocabulary.d.mts

@@ -139,12 +139,16 @@ export type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];
  *
  * This ranks touches against each other. Within one session the rules that name its channel have
  * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —
- * and the first that says something wins; the session's priority is then the tier of that rule.
+ * and the first that says something wins; the session's priority is then the tier of that rule
+ * (a campaign rule whose touch is organic by its own tag ranking as a referrer, see `classifyTouch`).
  * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the
  * later one is credited, while one session carrying both is named by its utm.
  */
 export declare const TOUCH_PRIORITY: {
-  /** utm, click id, ad landing page: someone tagged that link (in that order within a session) */
+  /**
+   * utm, click id, ad landing page: someone tagged that link (in that order within a session) —
+   * unless the tag itself calls the touch organic, a referral or email, which then ranks as `referrer`
+   */
   readonly campaign: 1;
   /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */
   readonly verified: 1;

package/dist/attribution/vocabulary.d.mts.map

@@ -1 +1 @@
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+{"version":3,"file":"vocabulary.d.mts","names":[],"sources":["../../src/attribution/vocabulary.ts"],"mappings":";;;;;;;;qBAUa;;qBAEA;;qBAEA;;qBAGA;;;;;;;;;;;;YA4CD,kBAAkB;;qBAGjB;;;YAiBD,uBAAuB;;qBAGtB;WACP;WACA;WACA;WACC;WACD;WACM;WACC;WACL;WACG;WACK;WACH;WACF;WACM;WACI;WACX;WACS;WACJ;WACE;WACC;WACF;WACF;;;;;;;;;;;;;;;;;qBAkBD;;;;;;qBAyBA,iBAAe;YAEhB;;;;;;;;;qBAUC,qDAAc,uCAAA,mCAAA,mCAAA,oCAAA,iCAAA,qCAAA,mCAAA,iCAAA,iCAAA,oCAAA,kCAAA,kCAAA,wCAAA,2CAAA,uCAAA,4CAAA,uCAAA,wCAAA,wCAAA,uCAAA,uCAAA,qCAAA,kCAAA,yCAAA,uCAAA,uCAAA,0CAAA,yCAAA,uCAAA;;;;;;;;;;;;;qBA6Cd,iCAAqB,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA,QAAA;;qBAgCrB,aAAW;;;;;;;;;;;qBAWX;;;;qBA2CA;;qBAEA;;qBAEA,cAAY;;qBAGZ;YACD,sBAAsB;;;;;;;;qBASrB;YACD,4BAA4B;;;;;;;;;;;;;qBAc3B;;;;;WAKD;;WAEA;;WAEA;;WAED;;;qBAIE"}

package/dist/attribution/vocabulary.mjs

@@ -483,12 +483,16 @@ const REPORTED_TOUCH_KINDS = [
 *
 * This ranks touches against each other. Within one session the rules that name its channel have
 * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —
-* and the first that says something wins; the session's priority is then the tier of that rule.
+* and the first that says something wins; the session's priority is then the tier of that rule
+* (a campaign rule whose touch is organic by its own tag ranking as a referrer, see `classifyTouch`).
 * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the
 * later one is credited, while one session carrying both is named by its utm.
 */
 const TOUCH_PRIORITY = {
-	/** utm, click id, ad landing page: someone tagged that link (in that order within a session) */
+	/**
+	* utm, click id, ad landing page: someone tagged that link (in that order within a session) —
+	* unless the tag itself calls the touch organic, a referral or email, which then ranks as `referrer`
+	*/
 	campaign: 1,
 	/** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */
 	verified: 1,

package/dist/attribution/vocabulary.mjs.map

@@ -1 +1 @@
-{"version":3,"file":"vocabulary.mjs","names":[],"sources":["../../src/attribution/vocabulary.ts"],"sourcesContent":["import type { AdvertisingInfo } from '../track/types';\n\n/**\n * The vocabulary attribution is built from, shared by every product's `session` table and by the\n * dashboards that read it. Data for `classifyTouch` (./classify), which turns it into a channel;\n * a product's dashboards read the same names back. What stays with the product is its own hostnames\n * (referrer exclusions) and its landing-page conventions.\n */\n\n/** A session that arrived through nothing we can name. GA's spelling, so dashboards read as GA. */\nexport const DIRECT_CHANNEL = '(direct)';\n/** The medium of a direct session. */\nexport const NO_MEDIUM = '(none)';\n/** The medium of a tagged link that named a source but no medium. */\nexport const MEDIUM_NOT_SET = '(not set)';\n\n/** The channels the rules below can name. A `utm_source` outside this list is its own channel. */\nexport const CHANNELS = [\n  'meta',\n  'google',\n  'dv360',\n  'microsoft',\n  'tiktok',\n  'reddit',\n  'linkedin',\n  'snapchat',\n  'x',\n  'kakao',\n  'yandex',\n  'yahoo',\n  'duckduckgo',\n  'baidu',\n  'ecosia',\n  'naver',\n  'brave',\n  'pinterest',\n  'youtube',\n  /** AI assistants that send people to sites: ChatGPT tags its links `utm_source=chatgpt.com`, the\n   * others show as a referrer. Their own channel group, `organic_ai`, since GA4's default groups\n   * would file them under Referral / Unassigned and the question \"how much does AI bring\" comes up. */\n  'chatgpt',\n  'perplexity',\n  'gemini',\n  'claude',\n  'copilot',\n  'grok',\n  /** and the Chinese ones — DeepSeek, 豆包, Kimi, 通义, 腾讯元宝, 文心一言, 智谱清言 */\n  'deepseek',\n  'doubao',\n  'kimi',\n  'qwen',\n  'yuanbao',\n  'ernie',\n  'zhipu',\n  /** the product's own referral programme: the session came through a member's link or code.\n   * How a product recognises one (a `/refer/<code>` path, a code at sign-up) is its own rule. Not\n   * `referral`: that word is the channel group of any outside site, and a channel of the same name\n   * would be impossible to tell apart in queries. */\n  'referral_program',\n] as const;\n\nexport type Channel = (typeof CHANNELS)[number];\n\n/** GA4's default channel groups, as identifiers; a dashboard maps them to display names. */\nexport const CHANNEL_GROUPS = [\n  'direct',\n  'paid_search',\n  'paid_social',\n  'paid_other',\n  'display',\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  /** not in GA4's default grouping: sessions an AI assistant sent, by referrer or by ChatGPT's utm */\n  'organic_ai',\n  'referral',\n  'email',\n  'affiliate',\n  'unassigned',\n] as const;\n\nexport type ChannelGroup = (typeof CHANNEL_GROUPS)[number];\n\n/** `utm_source` spellings that mean the same channel: Meta's `{{site_source_name}}` values and the usual synonyms. */\nexport const SOURCE_ALIASES = {\n  fb: 'meta',\n  ig: 'meta',\n  an: 'meta',\n  msg: 'meta',\n  th: 'meta',\n  facebook: 'meta',\n  instagram: 'meta',\n  bing: 'microsoft',\n  twitter: 'x',\n  'google ads': 'google',\n  googleads: 'google',\n  adwords: 'google',\n  'chatgpt.com': 'chatgpt',\n  'chat.openai.com': 'chatgpt',\n  openai: 'chatgpt',\n  'perplexity.ai': 'perplexity',\n  'claude.ai': 'claude',\n  'copilot.com': 'copilot',\n  'deepseek.com': 'deepseek',\n  'doubao.com': 'doubao',\n  'kimi.com': 'kimi',\n} as const satisfies Record<string, Channel>;\n\n/**\n * Which click id belongs to which channel, in priority order, and whether the platform puts it on\n * its ad clicks only (`'ads'`) or on other links as well (`'any'`). Every key is a field this SDK\n * collects (`AdvertisingInfo`).\n *\n * The third column decides whether the id can say a click was paid when a `utm_source` names the\n * channel but no `utm_medium` says how (a Reddit ad tagged `utm_source=reddit` and nothing more).\n * `fbclid` is `'any'`: Meta decorates every outbound link with it, organic posts, profile links\n * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never\n * decorate an organic link.\n *\n * Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every\n * underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so\n * counting it named every later visit — typed in, from search, from an email — a new ad click.\n */\nexport const CLICK_ID_CHANNELS = [\n  ['fbclid', 'meta', 'any'],\n  ['gclid', 'google', 'ads'],\n  ['gbraid', 'google', 'ads'],\n  ['wbraid', 'google', 'ads'],\n  ['gad_source', 'google', 'ads'],\n  ['gad_campaignid', 'google', 'ads'],\n  ['dclid', 'dv360', 'ads'],\n  ['msclkid', 'microsoft', 'ads'],\n  ['ttclid', 'tiktok', 'ads'],\n  ['rdt_cid', 'reddit', 'ads'],\n  ['li_fat_id', 'linkedin', 'ads'],\n  ['ScCid', 'snapchat', 'ads'],\n  ['twclid', 'x', 'any'],\n  ['ko_click_id', 'kakao', 'any'],\n  ['yclid', 'yandex', 'ads'],\n  ['oppref', 'chatgpt', 'ads'],\n  ['epik', 'pinterest', 'ads'],\n] as const satisfies readonly (readonly [keyof AdvertisingInfo, Channel, 'ads' | 'any'])[];\n\n/**\n * A landing page reserved for one channel's ads, for ads that lost their parameters:\n * `/lp/<channel>`, with or without host, query and hash; the capture is the channel. A product\n * that names its landing pages differently replaces this.\n */\nexport const AD_LANDING_PAGE = /^(?:https?:\\/\\/[^/]+)?\\/lp\\/([a-z]+)(?:[/?#]|$)/;\n\nexport type ReferrerMedium = 'organic' | 'social' | 'video' | 'ai';\n\n/**\n * Referrer hosts that name a channel, as regular expressions over the lower-cased host,\n * with the medium GA4 gives that kind of site. Anything else that refers is `referral`, kept as\n * its host. A country TLD is one or two labels (`google.com`, `google.co.uk`, `google.com.hk`),\n * never an open tail, so `google.com.evil.io` is not Google. In match order: the AI assistants\n * first, because `gemini.google.com`, `copilot.microsoft.com` and `yiyan.baidu.com` would\n * otherwise be Google, Microsoft and Baidu search.\n */\nexport const REFERRER_SITES = [\n  ['chatgpt', 'ai', /(^|\\.)(chatgpt\\.com|chat\\.openai\\.com)$/],\n  ['perplexity', 'ai', /(^|\\.)perplexity\\.ai$/],\n  ['gemini', 'ai', /^gemini\\.google\\.com$/],\n  ['claude', 'ai', /(^|\\.)claude\\.ai$/],\n  ['copilot', 'ai', /^copilot\\.microsoft\\.com$|(^|\\.)copilot\\.com$/],\n  ['grok', 'ai', /(^|\\.)(grok\\.com|x\\.ai)$/],\n  ['deepseek', 'ai', /(^|\\.)deepseek\\.com$/],\n  ['doubao', 'ai', /(^|\\.)doubao\\.com$/],\n  ['kimi', 'ai', /(^|\\.)(kimi\\.com|kimi\\.moonshot\\.cn|moonshot\\.cn)$/],\n  ['qwen', 'ai', /^tongyi\\.aliyun\\.com$|(^|\\.)(tongyi\\.com|qianwen\\.com|qwen\\.ai)$/],\n  ['yuanbao', 'ai', /^yuanbao\\.tencent\\.com$/],\n  ['ernie', 'ai', /^yiyan\\.baidu\\.com$|(^|\\.)ernie\\.baidu\\.com$/],\n  ['zhipu', 'ai', /(^|\\.)(chatglm\\.cn|zhipuai\\.cn|bigmodel\\.cn)$/],\n  ['google', 'organic', /(^|\\.)google\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['microsoft', 'organic', /(^|\\.)bing\\.com$/],\n  ['yahoo', 'organic', /(^|\\.)yahoo\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['duckduckgo', 'organic', /(^|\\.)duckduckgo\\.com$/],\n  ['baidu', 'organic', /(^|\\.)baidu\\.com$/],\n  ['yandex', 'organic', /(^|\\.)yandex\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['ecosia', 'organic', /(^|\\.)ecosia\\.org$/],\n  ['naver', 'organic', /(^|\\.)naver\\.com$/],\n  ['brave', 'organic', /^search\\.brave\\.com$/],\n  ['meta', 'social', /(^|\\.)(facebook\\.com|instagram\\.com|fb\\.com|threads\\.net)$/],\n  ['x', 'social', /(^|\\.)(twitter\\.com|x\\.com|t\\.co)$/],\n  ['linkedin', 'social', /(^|\\.)(linkedin\\.com|lnkd\\.in)$/],\n  ['reddit', 'social', /(^|\\.)reddit\\.com$/],\n  ['tiktok', 'social', /(^|\\.)tiktok\\.com$/],\n  ['pinterest', 'social', /(^|\\.)pinterest\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['snapchat', 'social', /(^|\\.)snapchat\\.com$/],\n  ['youtube', 'video', /(^|\\.)(youtube\\.com|youtu\\.be)$/],\n] as const satisfies readonly (readonly [Channel, ReferrerMedium, RegExp])[];\n\n/**\n * Referrer hosts that are navigation, not acquisition, when a session happens to start on the way\n * back from them: the local dev host; the payment providers a visitor is bounced through; the\n * sign-in providers whose login lives on a host of its own (Google, Apple, Microsoft, WeChat,\n * Kakao, LINE, Naver, Yahoo, Twitch, X's OAuth 1.0a endpoint); and the hosted auth services a\n * product may sit behind (Auth0, Okta, Supabase, Firebase, Clerk). A product appends its own\n * hostnames — a session that starts from an internal link after the session timeout refers to\n * them. Matched before `REFERRER_SITES`, so `nid.naver.com` and `login.yahoo.com` are not read as\n * a search. Providers whose login shares the host with their content — Facebook, X's OAuth 2.0,\n * LinkedIn, GitHub, Discord — cannot be told apart by host (referrer policies strip the path) and\n * are left as the referrers they usually are. Regular expressions over the lower-cased host.\n */\nexport const REFERRERS_NOT_A_TOUCH = [\n  /^localhost(:|$)/,\n  // payment\n  /(^|\\.)stripe\\.com$/,\n  /^pay\\.google\\.com$/,\n  /(^|\\.)paypal\\.com$/,\n  /(^|\\.)alipay\\.com$/,\n  /(^|\\.)paddle\\.com$/,\n  /(^|\\.)lemonsqueezy\\.com$/,\n  // app stores\n  /^apps\\.apple\\.com$/,\n  /^play\\.google\\.com$/,\n  // sign-in providers with a login host of their own\n  /^accounts\\.google\\.com$/,\n  /^appleid\\.apple\\.com$/,\n  /^login\\.(microsoftonline|live)\\.com$/,\n  /^open\\.weixin\\.qq\\.com$/,\n  /^(kauth|accounts)\\.kakao\\.com$/,\n  /^access\\.line\\.me$/,\n  /^nid\\.naver\\.com$/,\n  /^login\\.yahoo\\.com$/,\n  /^id\\.twitch\\.tv$/,\n  /^api\\.twitter\\.com$/,\n  // hosted auth services\n  /(^|\\.)auth0\\.com$/,\n  /(^|\\.)okta\\.com$/,\n  /(^|\\.)supabase\\.co$/,\n  /(^|\\.)firebaseapp\\.com$/,\n  /(^|\\.)clerk\\.accounts\\.dev$/,\n] as const;\n\n/** GA4's paid mediums — cpc, cpm, ppc, retargeting, paid_social, … — plus Performance Max. */\nexport const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;\n/**\n * Meta's `{{placement}}` values, lower-cased, which an ad URL template of `utm_medium={{placement}}`\n * puts in the medium. Only an ad carries one — an organic post arrives as a referrer, with no utm\n * at all — so a medium in this list is a paid Meta click whatever the source says (a template with\n * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so\n * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it\n * is spelled … which means a placement Meta adds later shows up as unassigned until it is added\n * here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,\n * `facebook_notification`, `an`), and the literal macro for a template that did not expand it.\n */\nexport const META_PLACEMENTS = [\n  'facebook_desktop_feed',\n  'facebook_mobile_feed',\n  'facebook_mobile_reels',\n  'facebook_reels',\n  'facebook_reels_overlay',\n  'facebook_right_column',\n  'facebook_marketplace',\n  'facebook_video_feeds',\n  'facebook_stories',\n  'facebook_search',\n  'facebook_instream_video',\n  'facebook_instant_article',\n  'facebook_groups_feed',\n  'facebook_profile_feed',\n  'facebook_notification',\n  'facebook_notifications',\n  'facebook_business_explore',\n  'instagram_feed',\n  'instagram_stories',\n  'instagram_reels',\n  'instagram_reels_overlay',\n  'instagram_explore',\n  'instagram_explore_home',\n  'instagram_search',\n  'instagram_shop',\n  'instagram_profile_feed',\n  'instagram_profile_reels',\n  'instagram_igtv',\n  'messenger_inbox',\n  'messenger_stories',\n  'messenger_sponsored_messages',\n  'threads_feed',\n  'whatsapp_status',\n  'audience_network_classic',\n  'audience_network_rewarded_video',\n  'audience_network_native_banner_and_interstitial',\n  'an',\n  'others',\n  /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a\n   * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */\n  '{{placement}}',\n] as const;\nexport const DISPLAY_MEDIUMS = ['display', 'banner', 'expandable', 'interstitial'] as const;\n/** GA4's email spellings, as a source or a medium. */\nexport const EMAIL_MEDIUMS = ['email', 'e-mail', 'e_mail', 'e mail'] as const;\n/** A medium that says email or newsletter anywhere in it: `outbound email`, `cold_email`, `newsletter`, and GA4's four. */\nexport const EMAIL_MEDIUM = /(^|[^a-z])(e[-_ ]?mail|newsletter)([^a-z]|$)/;\n\n/** Where a touch came from: a tracked session, or a report by the user or staff. */\nexport const TOUCH_SOURCES = ['tracked', 'reported'] as const;\nexport type TouchSource = (typeof TOUCH_SOURCES)[number];\n\n/**\n * How a reported touch was learned:\n * - survey: the user answered \"how did you hear about us\" (onboarding, checkout)\n * - promo_code: the user redeemed a code that belongs to a channel\n * - phone: a call came in on a channel's dedicated number, marked by staff or the phone system\n * - manual: staff recorded what a customer told them\n */\nexport const REPORTED_TOUCH_KINDS = ['survey', 'promo_code', 'phone', 'manual'] as const;\nexport type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];\n\n/**\n * How much a touch is worth against another when attribution has to choose between sessions;\n * lower wins, and the latest wins among equals. Stored on the session when it is classified, so\n * renumbering means reclassifying.\n *\n * This ranks touches against each other. Within one session the rules that name its channel have\n * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —\n * and the first that says something wins; the session's priority is then the tier of that rule.\n * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the\n * later one is credited, while one session carrying both is named by its utm.\n */\nexport const TOUCH_PRIORITY = {\n  /** utm, click id, ad landing page: someone tagged that link (in that order within a session) */\n  campaign: 1,\n  /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */\n  verified: 1,\n  /** the browser said where the visitor came from; nobody chose it */\n  referrer: 2,\n  /** a reported touch that is the user's claim: a survey answer, a code that may have been shared */\n  claimed: 3,\n} as const satisfies Record<string, number>;\n\n/** Which reported kinds are staff facts and which are the user's claims. */\nexport const REPORTED_TOUCH_PRIORITY = {\n  phone: TOUCH_PRIORITY.verified,\n  manual: TOUCH_PRIORITY.verified,\n  survey: TOUCH_PRIORITY.claimed,\n  promo_code: TOUCH_PRIORITY.claimed,\n} as const satisfies Record<ReportedTouchKind, number>;\n"],"mappings":";;;;;;;;AAUA,MAAa,iBAAiB;;AAE9B,MAAa,YAAY;;AAEzB,MAAa,iBAAiB;;AAG9B,MAAa,WAAW;CACtB;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAIA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CAKA;AACF;;AAKA,MAAa,iBAAiB;CAC5B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAKA,MAAa,iBAAiB;CAC5B,IAAI;CACJ,IAAI;CACJ,IAAI;CACJ,KAAK;CACL,IAAI;CACJ,UAAU;CACV,WAAW;CACX,MAAM;CACN,SAAS;CACT,cAAc;CACd,WAAW;CACX,SAAS;CACT,eAAe;CACf,mBAAmB;CACnB,QAAQ;CACR,iBAAiB;CACjB,aAAa;CACb,eAAe;CACf,gBAAgB;CAChB,cAAc;CACd,YAAY;AACd;;;;;;;;;;;;;;;;AAiBA,MAAa,oBAAoB;CAC/B;EAAC;EAAU;EAAQ;CAAK;CACxB;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAc;EAAU;CAAK;CAC9B;EAAC;EAAkB;EAAU;CAAK;CAClC;EAAC;EAAS;EAAS;CAAK;CACxB;EAAC;EAAW;EAAa;CAAK;CAC9B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAW;EAAU;CAAK;CAC3B;EAAC;EAAa;EAAY;CAAK;CAC/B;EAAC;EAAS;EAAY;CAAK;CAC3B;EAAC;EAAU;EAAK;CAAK;CACrB;EAAC;EAAe;EAAS;CAAK;CAC9B;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAW;CAAK;CAC3B;EAAC;EAAQ;EAAa;CAAK;AAC7B;;;;;;AAOA,MAAa,kBAAkB;;;;;;;;;AAY/B,MAAa,iBAAiB;CAC5B;EAAC;EAAW;EAAM;CAAyC;CAC3D;EAAC;EAAc;EAAM;CAAuB;CAC5C;EAAC;EAAU;EAAM;CAAuB;CACxC;EAAC;EAAU;EAAM;CAAmB;CACpC;EAAC;EAAW;EAAM;CAA+C;CACjE;EAAC;EAAQ;EAAM;CAA0B;CACzC;EAAC;EAAY;EAAM;CAAsB;CACzC;EAAC;EAAU;EAAM;CAAoB;CACrC;EAAC;EAAQ;EAAM;CAAoD;CACnE;EAAC;EAAQ;EAAM;CAAkE;CACjF;EAAC;EAAW;EAAM;CAAyB;CAC3C;EAAC;EAAS;EAAM;CAA8C;CAC9D;EAAC;EAAS;EAAM;CAA+C;CAC/D;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAa;EAAW;CAAkB;CAC3C;EAAC;EAAS;EAAW;CAAwC;CAC7D;EAAC;EAAc;EAAW;CAAwB;CAClD;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAU;EAAW;CAAoB;CAC1C;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAS;EAAW;CAAsB;CAC3C;EAAC;EAAQ;EAAU;CAA4D;CAC/E;EAAC;EAAK;EAAU;CAAoC;CACpD;EAAC;EAAY;EAAU;CAAiC;CACxD;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAa;EAAU;CAA4C;CACpE;EAAC;EAAY;EAAU;CAAsB;CAC7C;EAAC;EAAW;EAAS;CAAiC;AACxD;;;;;;;;;;;;;AAcA,MAAa,wBAAwB;CACnC;CAEA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAGA,MAAa,cAAc;;;;;;;;;;;AAW3B,MAAa,kBAAkB;CAC7B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAGA;AACF;AACA,MAAa,kBAAkB;CAAC;CAAW;CAAU;CAAc;AAAc;;AAEjF,MAAa,gBAAgB;CAAC;CAAS;CAAU;CAAU;AAAQ;;AAEnE,MAAa,eAAe;;AAG5B,MAAa,gBAAgB,CAAC,WAAW,UAAU;;;;;;;;AAUnD,MAAa,uBAAuB;CAAC;CAAU;CAAc;CAAS;AAAQ;;;;;;;;;;;;AAc9E,MAAa,iBAAiB;;CAE5B,UAAU;;CAEV,UAAU;;CAEV,UAAU;;CAEV,SAAS;AACX;;AAGA,MAAa,0BAA0B;CACrC,OAAO,eAAe;CACtB,QAAQ,eAAe;CACvB,QAAQ,eAAe;CACvB,YAAY,eAAe;AAC7B"}
+{"version":3,"file":"vocabulary.mjs","names":[],"sources":["../../src/attribution/vocabulary.ts"],"sourcesContent":["import type { AdvertisingInfo } from '../track/types';\n\n/**\n * The vocabulary attribution is built from, shared by every product's `session` table and by the\n * dashboards that read it. Data for `classifyTouch` (./classify), which turns it into a channel;\n * a product's dashboards read the same names back. What stays with the product is its own hostnames\n * (referrer exclusions) and its landing-page conventions.\n */\n\n/** A session that arrived through nothing we can name. GA's spelling, so dashboards read as GA. */\nexport const DIRECT_CHANNEL = '(direct)';\n/** The medium of a direct session. */\nexport const NO_MEDIUM = '(none)';\n/** The medium of a tagged link that named a source but no medium. */\nexport const MEDIUM_NOT_SET = '(not set)';\n\n/** The channels the rules below can name. A `utm_source` outside this list is its own channel. */\nexport const CHANNELS = [\n  'meta',\n  'google',\n  'dv360',\n  'microsoft',\n  'tiktok',\n  'reddit',\n  'linkedin',\n  'snapchat',\n  'x',\n  'kakao',\n  'yandex',\n  'yahoo',\n  'duckduckgo',\n  'baidu',\n  'ecosia',\n  'naver',\n  'brave',\n  'pinterest',\n  'youtube',\n  /** AI assistants that send people to sites: ChatGPT tags its links `utm_source=chatgpt.com`, the\n   * others show as a referrer. Their own channel group, `organic_ai`, since GA4's default groups\n   * would file them under Referral / Unassigned and the question \"how much does AI bring\" comes up. */\n  'chatgpt',\n  'perplexity',\n  'gemini',\n  'claude',\n  'copilot',\n  'grok',\n  /** and the Chinese ones — DeepSeek, 豆包, Kimi, 通义, 腾讯元宝, 文心一言, 智谱清言 */\n  'deepseek',\n  'doubao',\n  'kimi',\n  'qwen',\n  'yuanbao',\n  'ernie',\n  'zhipu',\n  /** the product's own referral programme: the session came through a member's link or code.\n   * How a product recognises one (a `/refer/<code>` path, a code at sign-up) is its own rule. Not\n   * `referral`: that word is the channel group of any outside site, and a channel of the same name\n   * would be impossible to tell apart in queries. */\n  'referral_program',\n] as const;\n\nexport type Channel = (typeof CHANNELS)[number];\n\n/** GA4's default channel groups, as identifiers; a dashboard maps them to display names. */\nexport const CHANNEL_GROUPS = [\n  'direct',\n  'paid_search',\n  'paid_social',\n  'paid_other',\n  'display',\n  'organic_search',\n  'organic_social',\n  'organic_video',\n  /** not in GA4's default grouping: sessions an AI assistant sent, by referrer or by ChatGPT's utm */\n  'organic_ai',\n  'referral',\n  'email',\n  'affiliate',\n  'unassigned',\n] as const;\n\nexport type ChannelGroup = (typeof CHANNEL_GROUPS)[number];\n\n/** `utm_source` spellings that mean the same channel: Meta's `{{site_source_name}}` values and the usual synonyms. */\nexport const SOURCE_ALIASES = {\n  fb: 'meta',\n  ig: 'meta',\n  an: 'meta',\n  msg: 'meta',\n  th: 'meta',\n  facebook: 'meta',\n  instagram: 'meta',\n  bing: 'microsoft',\n  twitter: 'x',\n  'google ads': 'google',\n  googleads: 'google',\n  adwords: 'google',\n  'chatgpt.com': 'chatgpt',\n  'chat.openai.com': 'chatgpt',\n  openai: 'chatgpt',\n  'perplexity.ai': 'perplexity',\n  'claude.ai': 'claude',\n  'copilot.com': 'copilot',\n  'deepseek.com': 'deepseek',\n  'doubao.com': 'doubao',\n  'kimi.com': 'kimi',\n} as const satisfies Record<string, Channel>;\n\n/**\n * Which click id belongs to which channel, in priority order, and whether the platform puts it on\n * its ad clicks only (`'ads'`) or on other links as well (`'any'`). Every key is a field this SDK\n * collects (`AdvertisingInfo`).\n *\n * The third column decides whether the id can say a click was paid when a `utm_source` names the\n * channel but no `utm_medium` says how (a Reddit ad tagged `utm_source=reddit` and nothing more).\n * `fbclid` is `'any'`: Meta decorates every outbound link with it, organic posts, profile links\n * and shares included. `twclid` and `ko_click_id` are `'any'` until it is clear they never\n * decorate an organic link.\n *\n * Only URL parameters, never the cookies the tags keep beside them (`_fbc`, `_gcl_aw`, … — every\n * underscore key of `AdvertisingInfo`): a click cookie lives up to 90 days after the click, so\n * counting it named every later visit — typed in, from search, from an email — a new ad click.\n */\nexport const CLICK_ID_CHANNELS = [\n  ['fbclid', 'meta', 'any'],\n  ['gclid', 'google', 'ads'],\n  ['gbraid', 'google', 'ads'],\n  ['wbraid', 'google', 'ads'],\n  ['gad_source', 'google', 'ads'],\n  ['gad_campaignid', 'google', 'ads'],\n  ['dclid', 'dv360', 'ads'],\n  ['msclkid', 'microsoft', 'ads'],\n  ['ttclid', 'tiktok', 'ads'],\n  ['rdt_cid', 'reddit', 'ads'],\n  ['li_fat_id', 'linkedin', 'ads'],\n  ['ScCid', 'snapchat', 'ads'],\n  ['twclid', 'x', 'any'],\n  ['ko_click_id', 'kakao', 'any'],\n  ['yclid', 'yandex', 'ads'],\n  ['oppref', 'chatgpt', 'ads'],\n  ['epik', 'pinterest', 'ads'],\n] as const satisfies readonly (readonly [keyof AdvertisingInfo, Channel, 'ads' | 'any'])[];\n\n/**\n * A landing page reserved for one channel's ads, for ads that lost their parameters:\n * `/lp/<channel>`, with or without host, query and hash; the capture is the channel. A product\n * that names its landing pages differently replaces this.\n */\nexport const AD_LANDING_PAGE = /^(?:https?:\\/\\/[^/]+)?\\/lp\\/([a-z]+)(?:[/?#]|$)/;\n\nexport type ReferrerMedium = 'organic' | 'social' | 'video' | 'ai';\n\n/**\n * Referrer hosts that name a channel, as regular expressions over the lower-cased host,\n * with the medium GA4 gives that kind of site. Anything else that refers is `referral`, kept as\n * its host. A country TLD is one or two labels (`google.com`, `google.co.uk`, `google.com.hk`),\n * never an open tail, so `google.com.evil.io` is not Google. In match order: the AI assistants\n * first, because `gemini.google.com`, `copilot.microsoft.com` and `yiyan.baidu.com` would\n * otherwise be Google, Microsoft and Baidu search.\n */\nexport const REFERRER_SITES = [\n  ['chatgpt', 'ai', /(^|\\.)(chatgpt\\.com|chat\\.openai\\.com)$/],\n  ['perplexity', 'ai', /(^|\\.)perplexity\\.ai$/],\n  ['gemini', 'ai', /^gemini\\.google\\.com$/],\n  ['claude', 'ai', /(^|\\.)claude\\.ai$/],\n  ['copilot', 'ai', /^copilot\\.microsoft\\.com$|(^|\\.)copilot\\.com$/],\n  ['grok', 'ai', /(^|\\.)(grok\\.com|x\\.ai)$/],\n  ['deepseek', 'ai', /(^|\\.)deepseek\\.com$/],\n  ['doubao', 'ai', /(^|\\.)doubao\\.com$/],\n  ['kimi', 'ai', /(^|\\.)(kimi\\.com|kimi\\.moonshot\\.cn|moonshot\\.cn)$/],\n  ['qwen', 'ai', /^tongyi\\.aliyun\\.com$|(^|\\.)(tongyi\\.com|qianwen\\.com|qwen\\.ai)$/],\n  ['yuanbao', 'ai', /^yuanbao\\.tencent\\.com$/],\n  ['ernie', 'ai', /^yiyan\\.baidu\\.com$|(^|\\.)ernie\\.baidu\\.com$/],\n  ['zhipu', 'ai', /(^|\\.)(chatglm\\.cn|zhipuai\\.cn|bigmodel\\.cn)$/],\n  ['google', 'organic', /(^|\\.)google\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['microsoft', 'organic', /(^|\\.)bing\\.com$/],\n  ['yahoo', 'organic', /(^|\\.)yahoo\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['duckduckgo', 'organic', /(^|\\.)duckduckgo\\.com$/],\n  ['baidu', 'organic', /(^|\\.)baidu\\.com$/],\n  ['yandex', 'organic', /(^|\\.)yandex\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['ecosia', 'organic', /(^|\\.)ecosia\\.org$/],\n  ['naver', 'organic', /(^|\\.)naver\\.com$/],\n  ['brave', 'organic', /^search\\.brave\\.com$/],\n  ['meta', 'social', /(^|\\.)(facebook\\.com|instagram\\.com|fb\\.com|threads\\.net)$/],\n  ['x', 'social', /(^|\\.)(twitter\\.com|x\\.com|t\\.co)$/],\n  ['linkedin', 'social', /(^|\\.)(linkedin\\.com|lnkd\\.in)$/],\n  ['reddit', 'social', /(^|\\.)reddit\\.com$/],\n  ['tiktok', 'social', /(^|\\.)tiktok\\.com$/],\n  ['pinterest', 'social', /(^|\\.)pinterest\\.[a-z]{2,}(\\.[a-z]{2,3})?$/],\n  ['snapchat', 'social', /(^|\\.)snapchat\\.com$/],\n  ['youtube', 'video', /(^|\\.)(youtube\\.com|youtu\\.be)$/],\n] as const satisfies readonly (readonly [Channel, ReferrerMedium, RegExp])[];\n\n/**\n * Referrer hosts that are navigation, not acquisition, when a session happens to start on the way\n * back from them: the local dev host; the payment providers a visitor is bounced through; the\n * sign-in providers whose login lives on a host of its own (Google, Apple, Microsoft, WeChat,\n * Kakao, LINE, Naver, Yahoo, Twitch, X's OAuth 1.0a endpoint); and the hosted auth services a\n * product may sit behind (Auth0, Okta, Supabase, Firebase, Clerk). A product appends its own\n * hostnames — a session that starts from an internal link after the session timeout refers to\n * them. Matched before `REFERRER_SITES`, so `nid.naver.com` and `login.yahoo.com` are not read as\n * a search. Providers whose login shares the host with their content — Facebook, X's OAuth 2.0,\n * LinkedIn, GitHub, Discord — cannot be told apart by host (referrer policies strip the path) and\n * are left as the referrers they usually are. Regular expressions over the lower-cased host.\n */\nexport const REFERRERS_NOT_A_TOUCH = [\n  /^localhost(:|$)/,\n  // payment\n  /(^|\\.)stripe\\.com$/,\n  /^pay\\.google\\.com$/,\n  /(^|\\.)paypal\\.com$/,\n  /(^|\\.)alipay\\.com$/,\n  /(^|\\.)paddle\\.com$/,\n  /(^|\\.)lemonsqueezy\\.com$/,\n  // app stores\n  /^apps\\.apple\\.com$/,\n  /^play\\.google\\.com$/,\n  // sign-in providers with a login host of their own\n  /^accounts\\.google\\.com$/,\n  /^appleid\\.apple\\.com$/,\n  /^login\\.(microsoftonline|live)\\.com$/,\n  /^open\\.weixin\\.qq\\.com$/,\n  /^(kauth|accounts)\\.kakao\\.com$/,\n  /^access\\.line\\.me$/,\n  /^nid\\.naver\\.com$/,\n  /^login\\.yahoo\\.com$/,\n  /^id\\.twitch\\.tv$/,\n  /^api\\.twitter\\.com$/,\n  // hosted auth services\n  /(^|\\.)auth0\\.com$/,\n  /(^|\\.)okta\\.com$/,\n  /(^|\\.)supabase\\.co$/,\n  /(^|\\.)firebaseapp\\.com$/,\n  /(^|\\.)clerk\\.accounts\\.dev$/,\n] as const;\n\n/** GA4's paid mediums — cpc, cpm, ppc, retargeting, paid_social, … — plus Performance Max. */\nexport const PAID_MEDIUM = /^(.*cp.*|ppc|retargeting|paid.*|pmax|performance_max)$/;\n/**\n * Meta's `{{placement}}` values, lower-cased, which an ad URL template of `utm_medium={{placement}}`\n * puts in the medium. Only an ad carries one — an organic post arrives as a referrer, with no utm\n * at all — so a medium in this list is a paid Meta click whatever the source says (a template with\n * `utm_source=meta-websitekeyinfo` was seen). Listed one by one rather than matched by prefix, so\n * that a hand-tagged `instagram_stories` post cannot be mistaken for an ad only because of how it\n * is spelled … which means a placement Meta adds later shows up as unassigned until it is added\n * here. Meta's documented values plus the ones seen in the wild (`facebook_mobile_reels`,\n * `facebook_notification`, `an`), and the literal macro for a template that did not expand it.\n */\nexport const META_PLACEMENTS = [\n  'facebook_desktop_feed',\n  'facebook_mobile_feed',\n  'facebook_mobile_reels',\n  'facebook_reels',\n  'facebook_reels_overlay',\n  'facebook_right_column',\n  'facebook_marketplace',\n  'facebook_video_feeds',\n  'facebook_stories',\n  'facebook_search',\n  'facebook_instream_video',\n  'facebook_instant_article',\n  'facebook_groups_feed',\n  'facebook_profile_feed',\n  'facebook_notification',\n  'facebook_notifications',\n  'facebook_business_explore',\n  'instagram_feed',\n  'instagram_stories',\n  'instagram_reels',\n  'instagram_reels_overlay',\n  'instagram_explore',\n  'instagram_explore_home',\n  'instagram_search',\n  'instagram_shop',\n  'instagram_profile_feed',\n  'instagram_profile_reels',\n  'instagram_igtv',\n  'messenger_inbox',\n  'messenger_stories',\n  'messenger_sponsored_messages',\n  'threads_feed',\n  'whatsapp_status',\n  'audience_network_classic',\n  'audience_network_rewarded_video',\n  'audience_network_native_banner_and_interstitial',\n  'an',\n  'others',\n  /** the macro itself, when Meta did not expand it (written in a field it does not substitute, or a\n   * preview click): still only ever produced by a Meta ad URL, so still a paid Meta click */\n  '{{placement}}',\n] as const;\nexport const DISPLAY_MEDIUMS = ['display', 'banner', 'expandable', 'interstitial'] as const;\n/** GA4's email spellings, as a source or a medium. */\nexport const EMAIL_MEDIUMS = ['email', 'e-mail', 'e_mail', 'e mail'] as const;\n/** A medium that says email or newsletter anywhere in it: `outbound email`, `cold_email`, `newsletter`, and GA4's four. */\nexport const EMAIL_MEDIUM = /(^|[^a-z])(e[-_ ]?mail|newsletter)([^a-z]|$)/;\n\n/** Where a touch came from: a tracked session, or a report by the user or staff. */\nexport const TOUCH_SOURCES = ['tracked', 'reported'] as const;\nexport type TouchSource = (typeof TOUCH_SOURCES)[number];\n\n/**\n * How a reported touch was learned:\n * - survey: the user answered \"how did you hear about us\" (onboarding, checkout)\n * - promo_code: the user redeemed a code that belongs to a channel\n * - phone: a call came in on a channel's dedicated number, marked by staff or the phone system\n * - manual: staff recorded what a customer told them\n */\nexport const REPORTED_TOUCH_KINDS = ['survey', 'promo_code', 'phone', 'manual'] as const;\nexport type ReportedTouchKind = (typeof REPORTED_TOUCH_KINDS)[number];\n\n/**\n * How much a touch is worth against another when attribution has to choose between sessions;\n * lower wins, and the latest wins among equals. Stored on the session when it is classified, so\n * renumbering means reclassifying.\n *\n * This ranks touches against each other. Within one session the rules that name its channel have\n * their own order — `utm_source`, then a click id, then the ad landing page, then the referrer —\n * and the first that says something wins; the session's priority is then the tier of that rule\n * (a campaign rule whose touch is organic by its own tag ranking as a referrer, see `classifyTouch`).\n * So two sessions tagged with utm and gclid respectively are equal here (both `campaign`) and the\n * later one is credited, while one session carrying both is named by its utm.\n */\nexport const TOUCH_PRIORITY = {\n  /**\n   * utm, click id, ad landing page: someone tagged that link (in that order within a session) —\n   * unless the tag itself calls the touch organic, a referral or email, which then ranks as `referrer`\n   */\n  campaign: 1,\n  /** a reported touch staff stand behind: a call on a channel's number, a recorded conversation */\n  verified: 1,\n  /** the browser said where the visitor came from; nobody chose it */\n  referrer: 2,\n  /** a reported touch that is the user's claim: a survey answer, a code that may have been shared */\n  claimed: 3,\n} as const satisfies Record<string, number>;\n\n/** Which reported kinds are staff facts and which are the user's claims. */\nexport const REPORTED_TOUCH_PRIORITY = {\n  phone: TOUCH_PRIORITY.verified,\n  manual: TOUCH_PRIORITY.verified,\n  survey: TOUCH_PRIORITY.claimed,\n  promo_code: TOUCH_PRIORITY.claimed,\n} as const satisfies Record<ReportedTouchKind, number>;\n"],"mappings":";;;;;;;;AAUA,MAAa,iBAAiB;;AAE9B,MAAa,YAAY;;AAEzB,MAAa,iBAAiB;;AAG9B,MAAa,WAAW;CACtB;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAIA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CAKA;AACF;;AAKA,MAAa,iBAAiB;CAC5B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAKA,MAAa,iBAAiB;CAC5B,IAAI;CACJ,IAAI;CACJ,IAAI;CACJ,KAAK;CACL,IAAI;CACJ,UAAU;CACV,WAAW;CACX,MAAM;CACN,SAAS;CACT,cAAc;CACd,WAAW;CACX,SAAS;CACT,eAAe;CACf,mBAAmB;CACnB,QAAQ;CACR,iBAAiB;CACjB,aAAa;CACb,eAAe;CACf,gBAAgB;CAChB,cAAc;CACd,YAAY;AACd;;;;;;;;;;;;;;;;AAiBA,MAAa,oBAAoB;CAC/B;EAAC;EAAU;EAAQ;CAAK;CACxB;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAc;EAAU;CAAK;CAC9B;EAAC;EAAkB;EAAU;CAAK;CAClC;EAAC;EAAS;EAAS;CAAK;CACxB;EAAC;EAAW;EAAa;CAAK;CAC9B;EAAC;EAAU;EAAU;CAAK;CAC1B;EAAC;EAAW;EAAU;CAAK;CAC3B;EAAC;EAAa;EAAY;CAAK;CAC/B;EAAC;EAAS;EAAY;CAAK;CAC3B;EAAC;EAAU;EAAK;CAAK;CACrB;EAAC;EAAe;EAAS;CAAK;CAC9B;EAAC;EAAS;EAAU;CAAK;CACzB;EAAC;EAAU;EAAW;CAAK;CAC3B;EAAC;EAAQ;EAAa;CAAK;AAC7B;;;;;;AAOA,MAAa,kBAAkB;;;;;;;;;AAY/B,MAAa,iBAAiB;CAC5B;EAAC;EAAW;EAAM;CAAyC;CAC3D;EAAC;EAAc;EAAM;CAAuB;CAC5C;EAAC;EAAU;EAAM;CAAuB;CACxC;EAAC;EAAU;EAAM;CAAmB;CACpC;EAAC;EAAW;EAAM;CAA+C;CACjE;EAAC;EAAQ;EAAM;CAA0B;CACzC;EAAC;EAAY;EAAM;CAAsB;CACzC;EAAC;EAAU;EAAM;CAAoB;CACrC;EAAC;EAAQ;EAAM;CAAoD;CACnE;EAAC;EAAQ;EAAM;CAAkE;CACjF;EAAC;EAAW;EAAM;CAAyB;CAC3C;EAAC;EAAS;EAAM;CAA8C;CAC9D;EAAC;EAAS;EAAM;CAA+C;CAC/D;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAa;EAAW;CAAkB;CAC3C;EAAC;EAAS;EAAW;CAAwC;CAC7D;EAAC;EAAc;EAAW;CAAwB;CAClD;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAU;EAAW;CAAyC;CAC/D;EAAC;EAAU;EAAW;CAAoB;CAC1C;EAAC;EAAS;EAAW;CAAmB;CACxC;EAAC;EAAS;EAAW;CAAsB;CAC3C;EAAC;EAAQ;EAAU;CAA4D;CAC/E;EAAC;EAAK;EAAU;CAAoC;CACpD;EAAC;EAAY;EAAU;CAAiC;CACxD;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAU;EAAU;CAAoB;CACzC;EAAC;EAAa;EAAU;CAA4C;CACpE;EAAC;EAAY;EAAU;CAAsB;CAC7C;EAAC;EAAW;EAAS;CAAiC;AACxD;;;;;;;;;;;;;AAcA,MAAa,wBAAwB;CACnC;CAEA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CAEA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAEA;CACA;CACA;CACA;CACA;AACF;;AAGA,MAAa,cAAc;;;;;;;;;;;AAW3B,MAAa,kBAAkB;CAC7B;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CACA;CAGA;AACF;AACA,MAAa,kBAAkB;CAAC;CAAW;CAAU;CAAc;AAAc;;AAEjF,MAAa,gBAAgB;CAAC;CAAS;CAAU;CAAU;AAAQ;;AAEnE,MAAa,eAAe;;AAG5B,MAAa,gBAAgB,CAAC,WAAW,UAAU;;;;;;;;AAUnD,MAAa,uBAAuB;CAAC;CAAU;CAAc;CAAS;AAAQ;;;;;;;;;;;;;AAe9E,MAAa,iBAAiB;;;;;CAK5B,UAAU;;CAEV,UAAU;;CAEV,UAAU;;CAEV,SAAS;AACX;;AAGA,MAAa,0BAA0B;CACrC,OAAO,eAAe;CACtB,QAAQ,eAAe;CACvB,QAAQ,eAAe;CACvB,YAAY,eAAe;AAC7B"}

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "@shware/analytics",
-  "version": "10.1.1",
+  "version": "10.2.1",
   "private": false,
   "repository": {
     "type": "git",