@shashwatgtmalpha/craft-content-mcp 2.0.0 → 2.0.1
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +150 -150
- package/package.json +47 -46
package/README.md
CHANGED
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# @
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🎯 **CRAFT Content Framework MCP Server** - Complete redesign with user-centric inputs, actual content analysis, and publish-ready outputs.
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## Design Philosophy
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Every tool was redesigned using **chain of thought from the user's perspective**:
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1. **What does the user actually want?** (Not what looks impressive in a demo)
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2. **What do they already know?** (Keep inputs simple - don't ask for things they need to figure out)
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3. **Does the output save them work?** (Publish-ready, not templates to fill)
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## What's New in v2.0.0
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| Tool | Before | After |
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|------|--------|-------|
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| **thought_leadership_series** | 🔴 200-300 word posts with `[Expand]` placeholders | ✅ **600-800 word byline articles** ready for publication |
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| **craft_content_improver** | 🔴 Blank scorecard output | ✅ **Actually analyzes** content, scores dimensions, generates improved version |
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| **case_study_generator** | 🟡 Requires full story | ✅ **Discovery mode** - generates interview questions if you don't have the story |
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| **sales_enablement_content** | 🟡 Generic pitches | ✅ **Objection-mapped handlers** with specific proof points |
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| newsletter_builder | 🟢 Good | ✅ Enhanced with A/B subject lines, 4 hooks, segment targeting |
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| webinar_script | 🟢 Good | ✅ Type-specific structures (demo vs educational vs panel) |
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| content_repurposer | 🟢 Excellent | ✅ Kept - transforms to 10+ formats |
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| testimonial_capture | 🟢 Excellent | ✅ Kept - request emails, interview guides |
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## Installation
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```bash
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npm install -g @
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```
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Or add to Claude Desktop config:
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```json
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{
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"mcpServers": {
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"craft-content": {
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"command": "npx",
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"args": ["-y", "@
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}
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}
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}
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```
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## Tools
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### 1. 💡 `thought_leadership_series` - **REDESIGNED!**
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48
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**600-800 word byline articles, not social posts!**
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49
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-
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**Simplified inputs (just 4 required):**
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- `topic` - What you're an expert on
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- `your_take` - Your unique/contrarian perspective
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- `proof_points` - Stories, data, experiences that support your take
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- `target_reader` - Who should read this (be specific!)
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-
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**Output:** 3 complete articles (600-800 words each) with:
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- Compelling headlines
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- Hook → Problem → Evidence → Framework → Conclusion structure
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- Ready for LinkedIn Articles, Medium, industry publications
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60
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- PLUS promotional social posts (200-300 words) to drive traffic
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-
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**Article types:** contrarian, how_to, lessons_learned, prediction, framework
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-
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### 2. 📝 `craft_content_improver` - **FIXED!**
|
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65
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**Actually analyzes your content now!**
|
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66
|
-
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67
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-
Paste any content and get:
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68
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-
- Clarity score (sentence length, passive voice, jargon)
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69
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-
- Structure score (headers, paragraph length, transitions)
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70
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- Engagement score (hooks, power words, questions)
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71
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- Goal alignment score
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72
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- **Auto-improved version** with before/after
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73
|
-
- Content-type specific tips
|
|
74
|
-
|
|
75
|
-
### 3. 📊 `case_study_generator` - Discovery Mode
|
|
76
|
-
**Don't have the full story? No problem!**
|
|
77
|
-
|
|
78
|
-
- **Discovery mode:** Interview questions, email templates, note templates
|
|
79
|
-
- **Full mode:** Complete case study with challenge/solution/results
|
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80
|
-
- **Parse mode:** Feed raw interview notes → structured case study
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81
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-
|
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82
|
-
### 4. 🎯 `sales_enablement_content` - Objection Mapping
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83
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-
**Uses YOUR objections and proof points!**
|
|
84
|
-
|
|
85
|
-
For each objection you provide, get:
|
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86
|
-
- Acknowledge statement
|
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87
|
-
- Reframe question
|
|
88
|
-
- Specific proof point reference
|
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89
|
-
- Bridge to value
|
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90
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-
- Full response script
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91
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-
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92
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Plus: Stage-specific pitch scripts, discovery questions, follow-up templates.
|
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93
|
-
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### 5. 📧 `newsletter_builder`
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95
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-
- 4 subject line options (A/B test ready)
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96
|
-
- 4 hook styles (question, statistic, story, bold)
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97
|
-
- Segment-specific content (executives vs practitioners vs technical)
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98
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- Send time recommendations
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99
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-
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### 6. 🎬 `webinar_script`
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Type-specific structures:
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102
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-
- Educational webinar (teach something)
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103
|
-
- Product demo (show features)
|
|
104
|
-
- Panel discussion (multiple speakers)
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105
|
-
- Customer story (case study format)
|
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106
|
-
- Workshop (hands-on)
|
|
107
|
-
- AMA (Q&A focused)
|
|
108
|
-
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109
|
-
Includes: Run of show, full scripts, Q&A prep, follow-up email sequence.
|
|
110
|
-
|
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111
|
-
### 7. 🔄 `content_repurposer`
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|
112
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-
Transform source content into 10+ formats:
|
|
113
|
-
- LinkedIn post
|
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114
|
-
- Twitter thread
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|
115
|
-
- Email version
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116
|
-
- Blog summary
|
|
117
|
-
- Infographic outline
|
|
118
|
-
- Video script
|
|
119
|
-
- Podcast talking points
|
|
120
|
-
- Slide deck outline
|
|
121
|
-
- Quote cards
|
|
122
|
-
- Newsletter section
|
|
123
|
-
|
|
124
|
-
### 8. 🌟 `testimonial_capture`
|
|
125
|
-
- Request email templates by type (written, video, case study, G2, reference)
|
|
126
|
-
- Interview questions
|
|
127
|
-
- Multiple quote formats (short/medium/long)
|
|
128
|
-
- Process checklists
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129
|
-
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130
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## Input Design Principles
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131
|
-
|
|
132
|
-
1. **Only ask for what users actually know** - Don't require "value propositions" if they're calling because they haven't articulated them yet
|
|
133
|
-
2. **Make required inputs minimal** - 3-4 required, rest optional with smart defaults
|
|
134
|
-
3. **Use natural language** - "your_take" not "contrarian_perspective_thesis"
|
|
135
|
-
4. **Derive what you can** - If user gives topic, auto-generate related elements
|
|
136
|
-
|
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137
|
-
## Output Design Principles
|
|
138
|
-
|
|
139
|
-
1. **Publish-ready** - No `[Fill in]` or `[Expand]` placeholders
|
|
140
|
-
2. **Right length for the format** - Bylines = 600-800 words, Social posts = 200-300 words
|
|
141
|
-
3. **Include metadata** - Word counts, posting times, headlines
|
|
142
|
-
4. **Add promotional content** - Social snippets to promote longer content
|
|
143
|
-
|
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144
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## Author
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**Shashwat Ghosh** - [Helix GTM Consulting](https://helixgtm.com)
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## License
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MIT
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1
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+
# @shashwatgtmalpha/craft-content-mcp v2.0.0
|
|
2
|
+
|
|
3
|
+
🎯 **CRAFT Content Framework MCP Server** - Complete redesign with user-centric inputs, actual content analysis, and publish-ready outputs.
|
|
4
|
+
|
|
5
|
+
## Design Philosophy
|
|
6
|
+
|
|
7
|
+
Every tool was redesigned using **chain of thought from the user's perspective**:
|
|
8
|
+
|
|
9
|
+
1. **What does the user actually want?** (Not what looks impressive in a demo)
|
|
10
|
+
2. **What do they already know?** (Keep inputs simple - don't ask for things they need to figure out)
|
|
11
|
+
3. **Does the output save them work?** (Publish-ready, not templates to fill)
|
|
12
|
+
|
|
13
|
+
## What's New in v2.0.0
|
|
14
|
+
|
|
15
|
+
| Tool | Before | After |
|
|
16
|
+
|------|--------|-------|
|
|
17
|
+
| **thought_leadership_series** | 🔴 200-300 word posts with `[Expand]` placeholders | ✅ **600-800 word byline articles** ready for publication |
|
|
18
|
+
| **craft_content_improver** | 🔴 Blank scorecard output | ✅ **Actually analyzes** content, scores dimensions, generates improved version |
|
|
19
|
+
| **case_study_generator** | 🟡 Requires full story | ✅ **Discovery mode** - generates interview questions if you don't have the story |
|
|
20
|
+
| **sales_enablement_content** | 🟡 Generic pitches | ✅ **Objection-mapped handlers** with specific proof points |
|
|
21
|
+
| newsletter_builder | 🟢 Good | ✅ Enhanced with A/B subject lines, 4 hooks, segment targeting |
|
|
22
|
+
| webinar_script | 🟢 Good | ✅ Type-specific structures (demo vs educational vs panel) |
|
|
23
|
+
| content_repurposer | 🟢 Excellent | ✅ Kept - transforms to 10+ formats |
|
|
24
|
+
| testimonial_capture | 🟢 Excellent | ✅ Kept - request emails, interview guides |
|
|
25
|
+
|
|
26
|
+
## Installation
|
|
27
|
+
|
|
28
|
+
```bash
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29
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npm install -g @shashwatgtmalpha/craft-content-mcp
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|
30
|
+
```
|
|
31
|
+
|
|
32
|
+
Or add to Claude Desktop config:
|
|
33
|
+
|
|
34
|
+
```json
|
|
35
|
+
{
|
|
36
|
+
"mcpServers": {
|
|
37
|
+
"craft-content": {
|
|
38
|
+
"command": "npx",
|
|
39
|
+
"args": ["-y", "@shashwatgtmalpha/craft-content-mcp"]
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|
40
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+
}
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|
41
|
+
}
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|
42
|
+
}
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43
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+
```
|
|
44
|
+
|
|
45
|
+
## Tools
|
|
46
|
+
|
|
47
|
+
### 1. 💡 `thought_leadership_series` - **REDESIGNED!**
|
|
48
|
+
**600-800 word byline articles, not social posts!**
|
|
49
|
+
|
|
50
|
+
**Simplified inputs (just 4 required):**
|
|
51
|
+
- `topic` - What you're an expert on
|
|
52
|
+
- `your_take` - Your unique/contrarian perspective
|
|
53
|
+
- `proof_points` - Stories, data, experiences that support your take
|
|
54
|
+
- `target_reader` - Who should read this (be specific!)
|
|
55
|
+
|
|
56
|
+
**Output:** 3 complete articles (600-800 words each) with:
|
|
57
|
+
- Compelling headlines
|
|
58
|
+
- Hook → Problem → Evidence → Framework → Conclusion structure
|
|
59
|
+
- Ready for LinkedIn Articles, Medium, industry publications
|
|
60
|
+
- PLUS promotional social posts (200-300 words) to drive traffic
|
|
61
|
+
|
|
62
|
+
**Article types:** contrarian, how_to, lessons_learned, prediction, framework
|
|
63
|
+
|
|
64
|
+
### 2. 📝 `craft_content_improver` - **FIXED!**
|
|
65
|
+
**Actually analyzes your content now!**
|
|
66
|
+
|
|
67
|
+
Paste any content and get:
|
|
68
|
+
- Clarity score (sentence length, passive voice, jargon)
|
|
69
|
+
- Structure score (headers, paragraph length, transitions)
|
|
70
|
+
- Engagement score (hooks, power words, questions)
|
|
71
|
+
- Goal alignment score
|
|
72
|
+
- **Auto-improved version** with before/after
|
|
73
|
+
- Content-type specific tips
|
|
74
|
+
|
|
75
|
+
### 3. 📊 `case_study_generator` - Discovery Mode
|
|
76
|
+
**Don't have the full story? No problem!**
|
|
77
|
+
|
|
78
|
+
- **Discovery mode:** Interview questions, email templates, note templates
|
|
79
|
+
- **Full mode:** Complete case study with challenge/solution/results
|
|
80
|
+
- **Parse mode:** Feed raw interview notes → structured case study
|
|
81
|
+
|
|
82
|
+
### 4. 🎯 `sales_enablement_content` - Objection Mapping
|
|
83
|
+
**Uses YOUR objections and proof points!**
|
|
84
|
+
|
|
85
|
+
For each objection you provide, get:
|
|
86
|
+
- Acknowledge statement
|
|
87
|
+
- Reframe question
|
|
88
|
+
- Specific proof point reference
|
|
89
|
+
- Bridge to value
|
|
90
|
+
- Full response script
|
|
91
|
+
|
|
92
|
+
Plus: Stage-specific pitch scripts, discovery questions, follow-up templates.
|
|
93
|
+
|
|
94
|
+
### 5. 📧 `newsletter_builder`
|
|
95
|
+
- 4 subject line options (A/B test ready)
|
|
96
|
+
- 4 hook styles (question, statistic, story, bold)
|
|
97
|
+
- Segment-specific content (executives vs practitioners vs technical)
|
|
98
|
+
- Send time recommendations
|
|
99
|
+
|
|
100
|
+
### 6. 🎬 `webinar_script`
|
|
101
|
+
Type-specific structures:
|
|
102
|
+
- Educational webinar (teach something)
|
|
103
|
+
- Product demo (show features)
|
|
104
|
+
- Panel discussion (multiple speakers)
|
|
105
|
+
- Customer story (case study format)
|
|
106
|
+
- Workshop (hands-on)
|
|
107
|
+
- AMA (Q&A focused)
|
|
108
|
+
|
|
109
|
+
Includes: Run of show, full scripts, Q&A prep, follow-up email sequence.
|
|
110
|
+
|
|
111
|
+
### 7. 🔄 `content_repurposer`
|
|
112
|
+
Transform source content into 10+ formats:
|
|
113
|
+
- LinkedIn post
|
|
114
|
+
- Twitter thread
|
|
115
|
+
- Email version
|
|
116
|
+
- Blog summary
|
|
117
|
+
- Infographic outline
|
|
118
|
+
- Video script
|
|
119
|
+
- Podcast talking points
|
|
120
|
+
- Slide deck outline
|
|
121
|
+
- Quote cards
|
|
122
|
+
- Newsletter section
|
|
123
|
+
|
|
124
|
+
### 8. 🌟 `testimonial_capture`
|
|
125
|
+
- Request email templates by type (written, video, case study, G2, reference)
|
|
126
|
+
- Interview questions
|
|
127
|
+
- Multiple quote formats (short/medium/long)
|
|
128
|
+
- Process checklists
|
|
129
|
+
|
|
130
|
+
## Input Design Principles
|
|
131
|
+
|
|
132
|
+
1. **Only ask for what users actually know** - Don't require "value propositions" if they're calling because they haven't articulated them yet
|
|
133
|
+
2. **Make required inputs minimal** - 3-4 required, rest optional with smart defaults
|
|
134
|
+
3. **Use natural language** - "your_take" not "contrarian_perspective_thesis"
|
|
135
|
+
4. **Derive what you can** - If user gives topic, auto-generate related elements
|
|
136
|
+
|
|
137
|
+
## Output Design Principles
|
|
138
|
+
|
|
139
|
+
1. **Publish-ready** - No `[Fill in]` or `[Expand]` placeholders
|
|
140
|
+
2. **Right length for the format** - Bylines = 600-800 words, Social posts = 200-300 words
|
|
141
|
+
3. **Include metadata** - Word counts, posting times, headlines
|
|
142
|
+
4. **Add promotional content** - Social snippets to promote longer content
|
|
143
|
+
|
|
144
|
+
## Author
|
|
145
|
+
|
|
146
|
+
**Shashwat Ghosh** - [Helix GTM Consulting](https://helixgtm.com)
|
|
147
|
+
|
|
148
|
+
## License
|
|
149
|
+
|
|
150
|
+
MIT
|
package/package.json
CHANGED
|
@@ -1,47 +1,48 @@
|
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1
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-
{
|
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-
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|
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|
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|
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|
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|
-
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46
|
-
|
|
1
|
+
{
|
|
2
|
+
"name": "@shashwatgtmalpha/craft-content-mcp",
|
|
3
|
+
"version": "2.0.1",
|
|
4
|
+
"description": "CRAFT Content Framework MCP Server - Complete redesign with discovery modes, actual content improvement, and ready-to-use outputs",
|
|
5
|
+
"main": "dist/index.js",
|
|
6
|
+
"bin": {
|
|
7
|
+
"craft-content-mcp": "./dist/index.js"
|
|
8
|
+
},
|
|
9
|
+
"type": "module",
|
|
10
|
+
"scripts": {
|
|
11
|
+
"build": "tsc",
|
|
12
|
+
"start": "node dist/index.js",
|
|
13
|
+
"dev": "tsc -w",
|
|
14
|
+
"prepublishOnly": "npm run build"
|
|
15
|
+
},
|
|
16
|
+
"keywords": [
|
|
17
|
+
"mcp",
|
|
18
|
+
"content",
|
|
19
|
+
"marketing",
|
|
20
|
+
"case-study",
|
|
21
|
+
"newsletter",
|
|
22
|
+
"thought-leadership",
|
|
23
|
+
"claude",
|
|
24
|
+
"anthropic",
|
|
25
|
+
"ai-tools"
|
|
26
|
+
],
|
|
27
|
+
"author": "Shashwat Ghosh \u003cshashwat@helixgtm.com\u003e",
|
|
28
|
+
"license": "MIT",
|
|
29
|
+
"repository": {
|
|
30
|
+
"type": "git",
|
|
31
|
+
"url": "https://github.com/shashwatgtm/craft-content-mcp"
|
|
32
|
+
},
|
|
33
|
+
"dependencies": {
|
|
34
|
+
"@modelcontextprotocol/sdk": "^1.0.0"
|
|
35
|
+
},
|
|
36
|
+
"devDependencies": {
|
|
37
|
+
"@types/node": "^20.10.0",
|
|
38
|
+
"typescript": "^5.3.0"
|
|
39
|
+
},
|
|
40
|
+
"engines": {
|
|
41
|
+
"node": "\u003e=18.0.0"
|
|
42
|
+
},
|
|
43
|
+
"files": [
|
|
44
|
+
"dist/**/*",
|
|
45
|
+
"README.md"
|
|
46
|
+
],
|
|
47
|
+
"mcpName": "io.github.shashwatgtm/craft-content-mcp"
|
|
47
48
|
}
|