@shashwatgtmalpha/craft-content-mcp 1.0.1 → 2.0.1

package/dist/testimonial-capture.js

@@ -0,0 +1,424 @@
+export function generateTestimonialCapture(args) {
+    const name = args.customer_name;
+    const company = args.customer_company;
+    const role = args.customer_role || 'Customer';
+    const context = args.relationship_context || 'valued customer';
+    const story = args.success_story;
+    const type = args.testimonial_type;
+    const useCase = args.use_case || 'marketing materials';
+    const incentive = args.incentive || '';
+    let output = `# 🌟 Testimonial Capture Kit
+## ${name} at ${company}
+
+---
+
+## Customer Profile
+
+| Detail | Information |
+|--------|-------------|
+| **Name** | ${name} |
+| **Company** | ${company} |
+| **Role** | ${role} |
+| **Relationship** | ${context} |
+| **Testimonial Type** | ${type.replace(/_/g, ' ')} |
+| **Use Case** | ${useCase} |
+
+---
+
+## Success Story Summary
+
+${story}
+
+---
+
+## 📧 Request Email
+
+`;
+    // Generate type-specific request email
+    output += generateRequestEmail(name, company, role, context, story, type, useCase, incentive);
+    // Generate interview questions based on type
+    output += `
+
+---
+
+## 🎙️ Interview Questions
+
+${generateInterviewQuestions(type, story)}
+
+---
+
+## 📝 Testimonial Templates
+
+### Short Format (1-2 sentences)
+*For: Website hero section, social proof snippets*
+
+"[Product] helped ${company} ${getOutcome(story)}. ${getImpact(story)}."
+
+— ${name}, ${role} at ${company}
+
+---
+
+### Medium Format (3-4 sentences)
+*For: Case study pull quotes, sales deck*
+
+"Before [Product], we struggled with ${getChallenge(story)}. Since implementing [Product], we've ${getOutcome(story)}. ${getImpact(story)}. I'd recommend it to anyone facing similar challenges."
+
+— ${name}, ${role} at ${company}
+
+---
+
+### Long Format (Full paragraph)
+*For: Case studies, press releases, testimonial pages*
+
+"When I joined ${company} as ${role}, ${getChallenge(story)} was a major obstacle. We evaluated several options but [Product] stood out because of [key differentiator]. The implementation was [experience], and within [timeframe], we saw ${getOutcome(story)}. ${getImpact(story)}. The support team has been incredible, and I'd recommend [Product] to any ${role} looking to ${getGoal(story)}."
+
+— ${name}, ${role} at ${company}
+
+---
+
+`;
+    // Add type-specific guidance
+    output += generateTypeSpecificGuidance(type, name, company, useCase, incentive);
+    output += `
+---
+
+## ✅ Process Checklist
+
+### Before Request
+- [ ] Confirm customer satisfaction (NPS/CSAT check)
+- [ ] Review account health and relationship history
+- [ ] Identify specific success metrics to highlight
+- [ ] Prepare any incentive details
+
+### Request Phase
+- [ ] Send personalized request email
+- [ ] Follow up after 3 days if no response
+- [ ] Schedule at their convenience
+- [ ] Send questions in advance
+
+### Capture Phase
+- [ ] Record session (with permission)
+- [ ] Take detailed notes
+- [ ] Ask for specific numbers/outcomes
+- [ ] Request approval for quotes
+
+### Post-Capture
+- [ ] Send thank you + any promised incentive
+- [ ] Draft testimonial for their approval
+- [ ] Get written sign-off before publishing
+- [ ] Add to testimonial database
+- [ ] Track usage across channels
+
+---
+
+## 📊 Testimonial Usage Matrix
+
+| Channel | Format | Status |
+|---------|--------|--------|
+| Website homepage | Short quote | ⬜ Pending |
+| Case study page | Full story | ⬜ Pending |
+| Sales deck | Medium quote | ⬜ Pending |
+| Social media | Short + photo | ⬜ Pending |
+| Press release | Full paragraph | ⬜ Pending |
+| G2/Review site | Review post | ⬜ Pending |
+
+`;
+    return output;
+}
+function generateRequestEmail(name, company, role, context, story, type, useCase, incentive) {
+    const templates = {
+        written_quote: `
+**Subject:** Quick favor - share your success story?
+
+Hi ${name},
+
+I hope this finds you well!
+
+I've loved seeing ${company}'s success with [Product] — ${story.split('.')[0].toLowerCase()}.
+
+Would you be willing to share a brief quote about your experience? Just 2-3 sentences about what [Product] has meant for your team.
+
+Here's what it involves:
+- **Time:** 5 minutes to write (or I can draft based on our conversations)
+- **Approval:** You'll see and approve anything before it's used
+- **Usage:** ${useCase}
+${incentive ? `- **Thank you:** ${incentive}` : ''}
+
+I can even draft something based on what you've shared, and you just edit/approve. Would that work?
+
+Thanks for considering,
+[Your name]
+`,
+        video_interview: `
+**Subject:** Invite: Share ${company}'s story in a quick video
+
+Hi ${name},
+
+I hope you're doing well!
+
+${company}'s success with [Product] — ${story.split('.')[0].toLowerCase()} — is exactly the kind of story that helps others facing similar challenges.
+
+Would you be open to a brief video interview? Here's what it looks like:
+
+- **Time:** 20-30 minute video call at your convenience
+- **Topics:** Your challenges before, experience with [Product], results you've seen
+- **Format:** Casual conversation, not scripted
+- **Usage:** ${useCase}
+- **Your review:** You'll approve the final edit before anything goes live
+${incentive ? `- **Thank you:** ${incentive}` : ''}
+
+We handle all production — you just show up and share your story.
+
+Would [next week] work for you?
+
+Best,
+[Your name]
+`,
+        case_study_interview: `
+**Subject:** Feature ${company} in our next case study?
+
+Hi ${name},
+
+Your team's results with [Product] have been impressive — ${story.split('.')[0].toLowerCase()}.
+
+I'd love to tell ${company}'s story in a detailed case study. This would include:
+
+- **Interview:** 30-45 minute call about your journey
+- **Draft review:** You approve all content before publishing
+- **Exposure:** Featured on our website, shared with our newsletter of 50K+ subscribers
+- **Backlinks:** Links to ${company} throughout
+${incentive ? `- **Thank you:** ${incentive}` : ''}
+
+Would you be open to a quick call to discuss? I can share examples of past case studies we've done.
+
+Best,
+[Your name]
+`,
+        g2_review: `
+**Subject:** Quick favor - 5-minute G2 review?
+
+Hi ${name},
+
+I hope you're well!
+
+We're building our presence on G2, and your experience with [Product] would really help others make informed decisions.
+
+Would you be willing to leave a quick review? Here's the link: [G2 Review Link]
+
+Takes about 5 minutes, and you can be as detailed or brief as you'd like.
+${incentive ? `\nAs a thank you: ${incentive}` : ''}
+
+Your honest feedback helps others like you find solutions that work. (And selfishly, helps us understand what we're doing right!)
+
+Thanks for considering,
+[Your name]
+`,
+        reference_call: `
+**Subject:** Would you be a reference for [Product]?
+
+Hi ${name},
+
+I hope you're doing well!
+
+We have a prospect who's evaluating [Product] and facing similar challenges to what ${company} had. They'd love to hear directly from someone who's been through the journey.
+
+Would you be open to a brief reference call? Here's what it involves:
+
+- **Time:** 15-20 minutes at your convenience
+- **Topics:** Your experience implementing [Product] and results you've seen
+- **When:** We'll coordinate with your availability
+${incentive ? `- **Thank you:** ${incentive}` : ''}
+
+These conversations are incredibly valuable to prospects making big decisions. I'll make sure it's scheduled at a time that works for you.
+
+Would you be willing?
+
+Thanks,
+[Your name]
+`
+    };
+    return templates[type] || templates.written_quote;
+}
+function generateInterviewQuestions(type, story) {
+    const baseQuestions = `
+### Warm-Up
+1. Tell me about your role at the company.
+2. How long have you been using [Product]?
+
+### Before [Product]
+3. What was happening before you found [Product]?
+4. What specific challenges were you trying to solve?
+5. What was the impact of those challenges on your team/business?
+6. What had you tried before?
+
+### Decision & Implementation
+7. How did you first hear about [Product]?
+8. What made you choose [Product] over alternatives?
+9. What was the implementation experience like?
+10. How long did it take to see value?
+
+### Results
+11. What specific results have you seen?
+12. Can you put numbers on that? (%, $, time saved)
+13. How has this impacted your team's day-to-day?
+14. What's the biggest win you've had with [Product]?
+
+### Recommendation
+15. What would you tell someone considering [Product]?
+16. Who would you recommend [Product] to?
+`;
+    const typeSpecific = {
+        video_interview: `
+
+### Video-Specific Questions
+17. What was your "aha moment" with [Product]?
+18. If you could go back, what would you tell yourself about this decision?
+19. What surprised you most about working with us?`,
+        case_study_interview: `
+
+### Case Study Deep-Dive
+17. Can you walk me through a specific scenario where [Product] made a difference?
+18. What metrics do you track? How have they changed?
+19. What does your team's workflow look like now vs. before?
+20. Any unexpected benefits?`,
+        reference_call: `
+
+### Reference-Specific
+17. What should prospects know about implementation?
+18. What's the learning curve like?
+19. How responsive is support?
+20. What would you do differently if starting over?`
+    };
+    return baseQuestions + (typeSpecific[type] || '');
+}
+function generateTypeSpecificGuidance(type, name, company, useCase, incentive) {
+    const guidance = {
+        video_interview: `
+## 🎬 Video Interview Tips
+
+### Production Checklist
+- [ ] Good lighting (natural or ring light)
+- [ ] Quiet environment
+- [ ] Stable camera (laptop or phone on tripod)
+- [ ] Professional background (or blur)
+- [ ] Test audio before recording
+
+### Interview Flow
+1. Start with easy warm-up questions
+2. Let them tell their story naturally
+3. Ask follow-up questions for specifics
+4. Get the "sound bites" you need
+5. End with their recommendation
+
+### Post-Production
+- Edit down to 2-3 minute highlight
+- Create 30-second clips for social
+- Transcribe for written testimonials
+- Get approval before publishing
+`,
+        case_study_interview: `
+## 📄 Case Study Interview Tips
+
+### Information to Gather
+- Company background and context
+- Specific challenge (with metrics if possible)
+- Selection process and criteria
+- Implementation timeline and experience
+- Results (quantified wherever possible)
+- Future plans
+
+### Case Study Structure
+1. **Executive Summary** (challenge → solution → results)
+2. **About ${company}** (industry, size, context)
+3. **The Challenge** (detailed pain points)
+4. **The Solution** (why [Product], implementation)
+5. **The Results** (metrics, outcomes)
+6. **What's Next** (future plans)
+7. **CTA** (how to learn more)
+
+### Assets to Request
+- Company logo (high-res)
+- ${name}'s headshot
+- Screenshots (if relevant)
+- Any data visualizations
+`,
+        g2_review: `
+## ⭐ G2 Review Tips
+
+### What Makes a Great Review
+- Specific use case and role
+- Pros AND cons (balanced = credible)
+- Real metrics or outcomes
+- Implementation experience
+- Support quality
+
+### Gentle Prompts to Include
+If they ask what to write:
+- Your role and how you use [Product]
+- What problem it solves for you
+- Your favorite feature
+- Any areas for improvement
+- Who you'd recommend it to
+
+### Follow-Up
+- Thank them personally
+- Share when review is live
+- Recognize them internally
+`,
+        reference_call: `
+## 📞 Reference Call Tips
+
+### Before the Call
+- Brief ${name} on the prospect's situation
+- Share likely questions in advance
+- Confirm availability and contact info
+- Thank them for their time
+
+### Call Logistics
+- Three-way intro or direct connection
+- 15-20 minutes typical
+- Let them drive the conversation
+- Available for follow-up questions
+
+### After the Call
+- Thank ${name} again
+- Update them on outcome when possible
+- Consider additional recognition
+`
+    };
+    return guidance[type] || '';
+}
+// Helper functions
+function getOutcome(story) {
+    const outcomeIndicators = ['achieved', 'improved', 'increased', 'reduced', 'saved', 'grew'];
+    for (const indicator of outcomeIndicators) {
+        if (story.toLowerCase().includes(indicator)) {
+            const start = story.toLowerCase().indexOf(indicator);
+            const end = story.indexOf('.', start);
+            return story.slice(start, end > start ? end : undefined).toLowerCase();
+        }
+    }
+    return 'achieve significant results';
+}
+function getImpact(story) {
+    const impactIndicators = ['now', 'today', 'result', 'impact', 'because'];
+    for (const indicator of impactIndicators) {
+        if (story.toLowerCase().includes(indicator)) {
+            return 'It\'s made a real difference for our team.';
+        }
+    }
+    return 'The impact has been significant.';
+}
+function getChallenge(story) {
+    const challengeIndicators = ['struggled', 'challenge', 'problem', 'issue', 'difficult'];
+    for (const indicator of challengeIndicators) {
+        if (story.toLowerCase().includes(indicator)) {
+            return 'significant operational challenges';
+        }
+    }
+    return 'finding the right solution';
+}
+function getGoal(story) {
+    return 'improve their operations and achieve better results';
+}
+//# sourceMappingURL=testimonial-capture.js.map

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package/dist/thought-leadership.d.ts

@@ -0,0 +1,10 @@
+export declare function generateThoughtLeadership(args: {
+    topic: string;
+    your_take: string;
+    target_reader: string;
+    proof_points?: string;
+    author_background?: string;
+    num_articles?: number;
+    article_type?: string;
+}): string;
+//# sourceMappingURL=thought-leadership.d.ts.map

package/dist/thought-leadership.d.ts.map

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