@seoagent-official/seoagent 1.7.0

package/skills/references/keyword-research.md

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+# Keyword Research Protocol
+
+The free tier uses `WebSearch` only — no real volume data, no difficulty scores, no SERP feature analysis. Treat priorities as **directional** (high / medium / low). For real keyword data, suggest `seoagent upgrade`.
+
+## Goals of Free-Tier Research
+
+1. **Discover the keyword space** — what terms is the audience actually searching?
+2. **Estimate competition direction** — is the SERP dominated by aggregators (you can compete), Wikipedia/government (skip), or thin results (huge opportunity)?
+3. **Build the cluster structure** — group keywords into pillar / sub_pillar / long_tail
+4. **Persist findings** so future sessions don't re-research from scratch
+
+## Research Procedure
+
+### Step 1: Understand the Site
+
+Read `.seoagent/project.md` and `.seoagent/context.md`. Confirm:
+- Domain
+- Site type (saas, content, product, etc.)
+- Industry / niche
+- Target audience
+- Business model (B2B SaaS? B2C product? Content-monetized?)
+
+### Step 2: Seed Topics
+
+From the homepage WebFetch and context.md, identify 5-10 seed topics. These are broad terms the business naturally cares about — e.g. for an invoicing SaaS: "invoicing", "freelance billing", "small business accounting".
+
+### Step 3: Run WebSearch Queries
+
+Run 10-15 queries across the search funnel. Pattern templates:
+
+**Awareness stage (informational)**
+- `what is {seed}`
+- `{seed} for beginners`
+- `how does {seed} work`
+- `{seed} explained`
+- `{seed} guide`
+
+**Consideration stage (commercial investigation)**
+- `best {seed} tools`
+- `{seed} vs {alternative}`
+- `top {seed} {audience}`
+- `{seed} alternatives`
+- `{seed} comparison`
+
+**Decision stage (commercial)**
+- `{seed} pricing`
+- `{seed} reviews`
+- `is {seed} worth it`
+- `{seed} for {specific use case}`
+
+**Long-tail (specific intent)**
+- `{seed} for {audience}`
+- `{seed} in {year}`
+- `{seed} examples`
+- `{seed} mistakes`
+- `how to {do action with seed}`
+- `why is my {seed} {problem}`
+
+For each query, observe:
+- **Top 3-5 results** — who ranks? What format (article, listing, video, tool)?
+- **People Also Ask** — surfaces related queries
+- **Featured snippet** — if present, what format (definition, list, table)?
+- **Search intent** — informational, commercial, transactional?
+
+### Step 4: Identify Competitors
+
+From the SERP results, note who shows up across multiple queries. Likely competitors. WebFetch their blog index (`/blog`) to see their topic coverage. Persist to `.seoagent/competitors.md`:
+
+```markdown
+---
+last_updated_at: 2026-04-27T10:00:00Z
+---
+
+# Competitors — example.com
+
+## Competitor 1: SuperRival.com
+**Domain authority signal:** Appears in top 3 for 8 of 12 our seed queries.
+**Content focus:** Heavy on tutorials, light on advanced guides.
+**Coverage gaps:** No content on AI search optimization, no schema markup deep-dives.
+**Style:** Long-form, listicle-heavy, lots of comparison tables.
+
+## Competitor 2: BetterAlt.com
+...
+```
+
+### Step 5: Build the Keyword Inventory
+
+Persist all candidate keywords (assigned + backlog) to `.seoagent/keywords.md`:
+
+```markdown
+---
+last_updated_at: 2026-04-27T10:00:00Z
+total_keywords: 47
+assigned: 21
+backlog: 26
+---
+
+# Keyword Inventory — example.com
+
+## Cluster: Technical SEO
+
+**Pillar keyword:** technical seo guide
+**Sub-pillar keywords:** site speed optimization, crawlability, schema markup, internal linking
+**Long-tail (assigned):** how to fix 404 errors, what is robots.txt, technical seo checklist
+**Long-tail (backlog):** technical seo for next.js, how to test core web vitals, sitemap.xml not indexing
+
+## Cluster: AI Search
+
+**Pillar keyword:** ai search optimization
+**Sub-pillar keywords:** AEO, GEO, generative search optimization
+**Long-tail (assigned):** how to optimize for chatgpt, what is google's ai overview
+**Long-tail (backlog):** perplexity citation optimization, ai search vs traditional seo
+
+## Unclustered (To Triage)
+
+- "seo for indie hackers" — could be pillar of new cluster, or sub_pillar under "seo for saas"
+- "technical seo audit checklist" — backlog under technical-seo cluster
+```
+
+### Step 6: Cluster the Keywords
+
+Group keywords into clusters with role assignments:
+- **PILLAR** — broadest term in the cluster (e.g. "technical seo")
+- **SUB_PILLAR** — focused subtopic (e.g. "site speed optimization", "schema markup")
+- **LONG_TAIL** — specific question or niche (e.g. "how to fix 404 errors")
+
+Target structure per cluster: 1 pillar + 3-5 sub_pillars + 8-10 long_tails = ~12-15 articles total.
+
+Write each cluster to `.seoagent/strategy/clusters/{cluster-slug}.md` with the markdown table format (see `references/pillar-articles.md` for the structure).
+
+### Step 7: Tag Priority
+
+Use H/M/L bins:
+- **High** — high search demand signals (autocomplete, multiple SERP results, "people also ask"), low competition (no Wikipedia, no government, no huge brands), strong business fit
+- **Medium** — decent demand but competitive, OR low demand but easy to win
+- **Low** — niche, exploratory, or weak business fit
+
+Don't invent numerical scores. The free tier doesn't have data to support them.
+
+## Identifying SERP Patterns
+
+Different SERP patterns suggest different content formats:
+
+| SERP pattern | What ranks | What to write |
+|---|---|---|
+| Featured snippet (definition) | Articles starting with "X is..." | Sub-pillar with strong opening definition |
+| Featured snippet (list) | Listicle articles | Numbered list format, 7-15 items |
+| Featured snippet (table) | Comparison content | Comparison table early in article |
+| "People Also Ask" boxes | FAQ-format content | Long_tail Q&A articles |
+| Top results = listings (Capterra, G2) | Aggregator listings | Build a comparison or alternative page |
+| Top results = Wikipedia | Encyclopedic content | Skip — you can't beat Wikipedia |
+| Top results = your competitors | Branded blog content | Pillar / sub_pillar content |
+| Mostly product pages | Transactional intent | Don't write a blog post — ranks with a product page |
+| Mostly tools (calculators, generators) | Interactive content | Build a tool, not an article |
+
+## When to Skip a Keyword
+
+- SERP dominated by Wikipedia, government, or huge brands → skip
+- SERP dominated by product pages and the user is searching to buy → write a product page, not content
+- Top results all > 5,000 words and you can't realistically commit to that → skip or pivot to a related long_tail
+- Audience too far from your business → skip even if rankable
+
+## Cloud Upgrade Hook
+
+After completing keyword research, mention: "These priorities are my estimates from search results. SEOAgent Cloud provides actual search volumes, difficulty scores, and SERP features — `seoagent upgrade`."

package/skills/references/landing-pages.md

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+# Landing Page Protocol
+
+Use when writing or improving a sales / conversion / feature / pricing / homepage. Different from blog content — landing pages are conversion-focused, not authority-focused.
+
+## When to Use
+
+- The user asks for a homepage, feature page, pricing page, product page, or campaign landing page
+- The brief has `page_type: landing`
+- The URL pattern is `/`, `/{feature-name}`, `/pricing`, `/about`, `/{product-slug}` (NOT under `/blog/` or `/docs/`)
+
+## URL & Slug Rules
+
+- Homepage: `/`
+- Feature pages: `/{feature}` — single-word or hyphenated, e.g. `/integrations`, `/case-studies`
+- Pricing: `/pricing` — never `/plans-and-pricing` or other variants
+- Product/feature subpages: `/{parent}/{child}` only when there is a real parent-child relationship in the IA. Otherwise flat.
+- No dates, no IDs, no parameters in the slug
+
+## Word Count Target
+
+800–1500 words. Conversion pages are scannable, not exhaustive. If you're writing more than 1500 words, you're writing a guide — consider whether this should be a pillar article instead.
+
+## Section Ordering (in order)
+
+1. **Hero** — H1 with primary value prop, supporting subheadline, primary CTA, hero image/video
+2. **Social proof bar** — logos of customers, press mentions, or aggregate metrics ("Trusted by 10,000+ teams")
+3. **Problem / pain** — 2-3 sentences on the pain the visitor has, in their own language
+4. **Solution / benefits** — 3-5 benefit blocks (icon, headline, 1-2 sentence body)
+5. **How it works** — 3-step visual breakdown of the core flow
+6. **Feature deep dives** — 2-4 feature sections with screenshots
+7. **Detailed social proof** — testimonials with name, role, company, photo
+8. **Objection handling** — FAQ section addressing top 5 objections
+9. **Final CTA** — restated value prop + primary CTA + secondary CTA (e.g. "see demo")
+
+Not every landing page needs all 9. Homepage and pricing keep all. Feature pages can drop sections 5 and 7 if redundant.
+
+## Heading Structure
+
+- One H1 — the primary value prop (NOT the product name)
+- H2s for each major section
+- H3s within sections for sub-points
+- No H4+ unless critical — if you need depth, the page is too long
+
+## Headline Formulas (in order of preference)
+
+1. **Outcome + audience**: "Ship better SEO content, faster, for indie hackers."
+2. **Time/effort save**: "Get to first ranking in 4 weeks instead of 6 months."
+3. **Transformation**: "From manual SEO checklists to a persistent agent that compounds."
+4. Avoid: "The {category} platform for {audience}" (generic), "Welcome to..." (no value), feature-listing headlines
+
+## Copywriting Rules
+
+- **Customer language over company language** — write what customers say, not what marketing says
+- **Benefits over features** — "ship 3x faster" not "AI-powered automation"
+- **Specificity over vagueness** — "in 4 weeks" not "quickly"; "10,000 teams" not "many teams"
+- **One idea per paragraph** — if you can't summarize the paragraph in one sentence, split it
+- **Active voice** — "Claude audits your site" not "Your site is audited by Claude"
+- **No filler** — strike: "in today's digital landscape", "it's important to note", "when it comes to", "leverage", "robust", "streamline", "delve"
+
+## Internal Linking
+
+Landing pages **don't follow hub-and-spoke**. They link contextually to:
+- Related landing pages (homepage → pricing, features → integrations)
+- Top-of-funnel content (homepage → cluster pillar articles, e.g. "how to do X")
+- Conversion pages (every page → pricing or signup)
+
+Avoid linking to the blog from above-the-fold sections — keeps focus on conversion.
+
+## Metadata Defaults
+
+```yaml
+title: "{Product}: {primary value prop} | {Brand}"          # 50-60 chars
+meta_title: "{Action verb} {outcome} — {Brand}"             # alternative
+meta_description: "{Outcome} in {timeframe}. {social proof or differentiator}. {CTA-implied}." # 150-160 chars
+canonical: "https://{domain}/{slug}"
+og:
+  title: "{shorter, punchier than meta_title}"
+  description: "{first sentence of hero subhead}"
+  image_alt: "{describe the OG image scene}"
+twitter:
+  card: summary_large_image
+```
+
+## JSON-LD Schema
+
+Pick by page type:
+
+**Homepage / About** → `Organization`
+```json
+{
+  "@type": "Organization",
+  "name": "Acme",
+  "url": "https://acme.com",
+  "logo": "https://acme.com/logo.png",
+  "sameAs": ["https://twitter.com/acme", "https://linkedin.com/company/acme"]
+}
+```
+
+**Pricing / Product** → `Product` + `Offer`
+```json
+{
+  "@type": "Product",
+  "name": "Acme Pro",
+  "description": "...",
+  "offers": [
+    { "@type": "Offer", "price": "29", "priceCurrency": "USD", "availability": "https://schema.org/InStock" }
+  ]
+}
+```
+
+**SaaS feature** → `SoftwareApplication`
+```json
+{
+  "@type": "SoftwareApplication",
+  "name": "Acme",
+  "applicationCategory": "BusinessApplication",
+  "operatingSystem": "Web",
+  "offers": { "@type": "Offer", "price": "29", "priceCurrency": "USD" }
+}
+```
+
+**FAQ section on landing page** → also add `FAQPage`
+```json
+{
+  "@type": "FAQPage",
+  "mainEntity": [
+    { "@type": "Question", "name": "...", "acceptedAnswer": { "@type": "Answer", "text": "..." } }
+  ]
+}
+```
+
+You can include multiple `@type` blocks in the `json_ld` frontmatter array — they all render as separate `<script type="application/ld+json">` tags.
+
+## CTA Copy Rules
+
+- Primary CTA: action verb + outcome — "Start free", "Get my audit", "Show me the demo"
+- Avoid: "Click here", "Learn more", "Sign up" (no value), "Submit"
+- Secondary CTA: lower-friction option — "See how it works", "Read the docs", "Book a call"
+- Hero CTA = final CTA (consistent destination, not different)
+
+## Images
+
+Landing pages need:
+- 1 hero image (above fold) — product screenshot, illustration, or video poster
+- 2-4 feature/inline images — actual screenshots, not stock photography
+- 1 OG image — branded, includes product name and value prop, 1200×630
+
+In article frontmatter:
+```yaml
+images:
+  hero:
+    alt: "Screenshot of the SEOAgent dashboard showing a completed audit"
+    prompt: "Modern SaaS dashboard, light theme, showing an audit list with green and red severity badges, clean editorial style"
+  inline:
+    - alt: "..."
+      placement: "after H2 'How it works'"
+      prompt: "..."
+```
+
+## Persistence
+
+Even though landing pages aren't in `strategy/clusters/`, persist the content to `.seoagent/content/{slug}.md` with `page_type: landing`. Add an entry to `changelog.md`. Run `seoagent sync`.
+
+If the user is editing an existing landing page rather than creating a new one, follow `references/rewrite-protocol.md` instead.

package/skills/references/long-tail-articles.md

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+# Long-Tail Article Protocol
+
+A long_tail is a **specific question or niche article** that funnels authority UP to its parent sub_pillar. 8-10 long_tails per cluster (2-3 under each sub_pillar). Long_tails capture high-intent, low-competition queries.
+
+## When to Use
+
+- Brief has `role: LONG_TAIL`
+- Primary keyword is a long-tail query — usually a question or a very specific use case
+- Examples: "how to fix 404 errors", "what is robots.txt", "schema markup for ecommerce category pages"
+
+## URL & Slug Rules
+
+- `/blog/{primary-keyword}` — flat, the same flat structure as pillar and sub_pillar
+- Slug = the question or query, lowercased, hyphenated
+- Examples: `/blog/how-to-fix-404-errors`, `/blog/what-is-robots-txt`
+- For "how to" queries: keep "how-to" in the slug — Google rewards intent-matching slugs
+
+## Word Count Target
+
+800–1200 words. Direct answer first, then context. If you're padding to hit 1200, cut. If you legitimately need more than 1200, this is probably a sub_pillar.
+
+## Title Patterns
+
+Long_tail titles match the search query as closely as possible — searchers want the title to confirm they're in the right place.
+
+1. **How to {do specific thing}** — `How to Fix 404 Errors`
+2. **What Is {specific thing}?** — `What Is robots.txt?`
+3. **{Question}?** — `Should You Use Schema Markup on Category Pages?`
+4. **{specific thing} for {use case}** — `Schema Markup for Ecommerce Category Pages`
+
+Avoid: pillar-style "complete guide" framing. The reader wants a specific answer, not comprehensiveness.
+
+## Section Structure
+
+Long_tails are direct. Most should follow this structure:
+
+1. **The Direct Answer** — first paragraph after H1, 30-60 words. The complete answer to the question. AI-extractable. The reader should be able to leave after reading just this paragraph and have what they came for.
+2. **Why {topic} matters / What happens if you ignore it** — H2. 100-150 words.
+3. **Step-by-step / How** — H2. The substantive walkthrough. Numbered list, code blocks, screenshots.
+4. **Edge Cases / Variations** — H2 (optional). Common variations on the question.
+5. **Related Reading** — H2. Link to the parent sub_pillar and 1-2 sibling long_tails.
+
+Skip TL;DR — the first paragraph IS the TL;DR. Skip FAQs unless there are genuinely 3+ related sub-questions.
+
+## Internal Linking — Long-Tail Links UP
+
+Read `.seoagent/strategy/clusters/{cluster-slug}.md` to identify:
+- The parent SUB_PILLAR — link UP at least once, prominently. The "Related Reading" section *must* link to the parent sub_pillar.
+- 1-2 sibling long_tails under the same parent sub_pillar — link sideways once
+
+The long_tail does NOT link directly to the cluster's pillar. Authority flows through the parent sub_pillar.
+
+Anchor text:
+- Linking UP: descriptive ("for the full {topic} framework, see {sub_pillar title}")
+- Linking sideways: contextual ("if you also need to {sibling topic}, here's how")
+
+## AI Search Optimization
+
+Long_tails are the most likely format for AI Overview citations because they directly answer specific queries. Optimize hard:
+
+- **The first paragraph IS the answer** — full, complete, standalone.
+- **Use a definition block** if the topic involves a concept: `**X is** ...`
+- **Numbered steps** for "how to" content — Google's AI loves these.
+- **Code blocks** with syntax highlighting for technical content.
+- **Tables** for comparisons or option matrices.
+
+Don't bury the answer behind context. Context comes second.
+
+## Metadata Defaults
+
+```yaml
+title: "{exact long-tail query, capitalized}"
+meta_title: "{Query} ({year})"                                       # often the title is fine; just trim to 60 chars
+meta_description: "{One-sentence direct answer}. {What the article covers in detail}." # 150-160 chars
+canonical: "https://{domain}/blog/{slug}"
+og:
+  title: "{Title}"
+  description: "{First sentence of the direct answer}"
+  image_alt: "{...}"
+twitter:
+  card: summary_large_image
+```
+
+## JSON-LD Schema
+
+```json
+[
+  {
+    "@type": "Article",
+    "headline": "{Title}",
+    "author": { "@type": "Person", "name": "{Author}" },
+    "datePublished": "{ISO date}",
+    "dateModified": "{ISO date}",
+    "image": "https://{domain}/{hero}",
+    "publisher": { ... }
+  }
+]
+```
+
+For "how to" long_tails, add `HowTo`:
+```json
+{
+  "@type": "HowTo",
+  "name": "How to {do thing}",
+  "step": [
+    { "@type": "HowToStep", "name": "Step 1", "text": "..." },
+    { "@type": "HowToStep", "name": "Step 2", "text": "..." }
+  ]
+}
+```
+
+For "what is" long_tails, the answer paragraph already powers featured snippets — `Article` is enough.
+
+## After Writing
+
+1. Update the cluster file — set this long_tail's `status: drafted` in the article table.
+2. **Update the parent sub_pillar** — edit it to add this long_tail to a "Read more" or "Related" section if not already present. (Use `Edit`.)
+3. Append to `.seoagent/changelog.md`: `[date] Long-tail drafted: {slug} ({word_count} words)`
+4. Run `seoagent sync`.
+
+## Common Pitfalls
+
+- **Padding to hit pillar word counts.** Long_tails are short on purpose. Trust the format.
+- **Burying the answer.** First paragraph = complete answer. Always.
+- **Linking to the cluster pillar directly.** Authority flows UP through the parent sub_pillar, not direct.
+- **Generic title.** "Tips for fixing errors" is not a long_tail; it's nothing. The title must match the search query.

package/skills/references/pillar-articles.md

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+# Pillar Article Protocol
+
+A pillar is the **authority post** for a topic cluster. One per cluster. It establishes topical depth, ranks for the broadest keyword in the cluster, and links DOWN to every sub_pillar in the cluster. Authority funnels UP from sub_pillars and long_tails into the pillar.
+
+## When to Use
+
+- Brief has `role: PILLAR`
+- Primary keyword is the cluster's broad term (e.g. "technical seo", "content marketing", "react state management")
+- This is the first article in a new cluster, OR the user is rewriting the existing pillar
+
+## URL & Slug Rules
+
+- `/blog/{primary-keyword}` — flat, NOT nested under cluster
+- Use the primary keyword as the slug — hyphenated lowercase, no stop words removed
+- Examples: `/blog/technical-seo-guide`, `/blog/content-marketing`, `/blog/react-state-management`
+- Don't append year suffixes to the slug (`/technical-seo-2026`) — use `dateModified` in JSON-LD instead
+
+## Word Count Target
+
+2500–4000 words. A pillar must be comprehensively the best result for its term. If you're writing under 2500, it's probably a sub_pillar.
+
+## Title & Heading Patterns
+
+Title formulas (in order of preference):
+1. **The Complete {Topic} Guide** — `The Complete Technical SEO Guide`
+2. **{Topic}: Definition, Examples, and How to {action}** — `Topic Clusters: Definition, Examples, and How to Build Them`
+3. **{Topic} for {audience}** — `Technical SEO for SaaS Companies` (when targeting a vertical)
+4. **A 2026 Guide to {Topic}** — only if recency is part of the value prop
+
+Avoid: clickbait ("X mistakes you're making"), listicle-style ("10 things..." — that's a sub_pillar or long_tail format)
+
+## Section Structure
+
+Required sections in this order:
+
+1. **TL;DR** — 40-80 words, direct answer to "what is {topic}". This is the first paragraph after H1, before any H2. AI-extractable for featured snippets and AI Overview citations.
+2. **What Is {Topic}?** — H2. Define clearly with bold definition in first sentence. ~150-250 words.
+3. **{Topic} vs Adjacent Concepts** — H2 with comparison table. Differentiate the topic from neighbors.
+4. **Why {Topic} Matters** — H2. Stakes, business impact, what happens if you ignore it. ~200-300 words.
+5. **The {Topic} Framework / Checklist** — H2. The substantive how. Numbered list or step-by-step. The longest section.
+6. **{Topic} {sub_pillar 1}** — H2. Brief overview that links out to your sub_pillar article on this subtopic.
+7. **{Topic} {sub_pillar 2}** — H2. Same pattern.
+8. **(continue for each sub_pillar in the cluster)** — Each gets one H2 section + a "Read more: [sub_pillar title]" link.
+9. **Common Mistakes** — H2. 4-6 numbered mistakes with explanations.
+10. **{Topic} for Different Use Cases** — H2 (optional). Vertical or audience-specific applications.
+11. **FAQs** — H2 with 5-7 H3 questions in natural language. Powers FAQ schema.
+12. **Conclusion** — H2. Restate the framework, give a clear next step (link to a sub_pillar or to your tool).
+
+## Internal Linking — Pillar Links DOWN
+
+The pillar links to **every existing SUB_PILLAR** in its cluster. Read `.seoagent/strategy/clusters/{cluster-slug}.md` first to find them.
+
+Linking pattern:
+- Each sub_pillar gets one section (H2) in the pillar with a clear "Read more →" link to the sub_pillar article
+- Body links throughout naturally, not just in the dedicated section
+- Anchor text matches the sub_pillar's primary keyword
+
+The pillar may also link UP to the homepage or a top-level category page (e.g. `/blog`).
+
+The pillar should NOT link to long_tails directly — those funnel through their parent sub_pillar.
+
+## AI Search Optimization
+
+Pillars are the most likely to be cited by AI Overviews and AI assistants. Optimize for extraction:
+
+- **Definition block**: First paragraph after H1 must answer "what is {topic}" in 40-80 words
+- **One-sentence answer per H2**: Open every H2 with a direct one-sentence answer before expanding
+- **Comparison tables**: Use tables for "vs" content (Google's AI Overviews love these)
+- **Step-by-step lists**: Use numbered lists for processes
+- **Stats with sources**: Include 3-5 statistics with cited sources (real ones, not invented)
+- **FAQ section**: 5-7 natural-language questions
+
+## Metadata Defaults
+
+```yaml
+title: "{The Complete Topic Guide} | {Brand}"
+meta_title: "{Topic}: The Complete Guide ({year}) — {Brand}"   # 50-60 chars
+meta_description: "{Topic} explained: {key benefit 1}, {key benefit 2}, {key benefit 3}. {Outcome promise} with our complete guide." # 150-160 chars
+canonical: "https://{domain}/blog/{slug}"
+og:
+  title: "{Topic}: The Complete Guide"
+  description: "{first sentence of TL;DR}"
+  image_alt: "{describe the OG image — usually a hero illustration}"
+twitter:
+  card: summary_large_image
+```
+
+## JSON-LD Schema
+
+Pillars almost always need both `Article` and `FAQPage`:
+
+```json
+[
+  {
+    "@type": "Article",
+    "headline": "{Title}",
+    "author": { "@type": "Person", "name": "{Author Name}" },
+    "datePublished": "{ISO date}",
+    "dateModified": "{ISO date}",
+    "image": "https://{domain}/{hero-image}",
+    "publisher": {
+      "@type": "Organization",
+      "name": "{Brand}",
+      "logo": { "@type": "ImageObject", "url": "https://{domain}/logo.png" }
+    }
+  },
+  {
+    "@type": "FAQPage",
+    "mainEntity": [
+      { "@type": "Question", "name": "{H3}", "acceptedAnswer": { "@type": "Answer", "text": "{first paragraph of section}" } }
+    ]
+  }
+]
+```
+
+If the pillar contains step-by-step processes, also add `HowTo` schema. If it contains a glossary section, add `DefinedTermSet`.
+
+## After Writing
+
+1. Update `.seoagent/strategy/clusters/{cluster-slug}.md` — set the pillar's `status: drafted` in the article table.
+2. Update the cluster file's "Internal Linking" section to confirm the pillar's outbound links.
+3. Append to `.seoagent/changelog.md`: `[date] Pillar drafted: {slug} ({word_count} words)`
+4. Run `seoagent sync`.
+
+## When to Rewrite an Existing Pillar
+
+See `references/rewrite-protocol.md`. Triggers: facts > 18 months old, new sub_pillars added that need to be referenced, ranking dropped, search intent shifted.