@sellout/utils 0.0.406 → 0.0.407

package/.dist/ClientTrackingUtil.d.ts

@@ -1,5 +1,10 @@
 export declare enum ClientTrackingEventTypes {
-    Purchase = "Purchase"
+    ViewContent = "ViewContent",
+    AddToCart = "AddToCart",
+    InitiateCheckout = "InitiateCheckout",
+    AddPaymentInfo = "AddPaymentInfo",
+    Purchase = "Purchase",
+    Lead = "Lead"
 }
 export interface IClientTrackingIds {
     googleAnalyticsId?: string;

package/.dist/ClientTrackingUtil.js

@@ -1,11 +1,27 @@
 "use strict";
+var __rest = (this && this.__rest) || function (s, e) {
+    var t = {};
+    for (var p in s) if (Object.prototype.hasOwnProperty.call(s, p) && e.indexOf(p) < 0)
+        t[p] = s[p];
+    if (s != null && typeof Object.getOwnPropertySymbols === "function")
+        for (var i = 0, p = Object.getOwnPropertySymbols(s); i < p.length; i++) {
+            if (e.indexOf(p[i]) < 0 && Object.prototype.propertyIsEnumerable.call(s, p[i]))
+                t[p[i]] = s[p[i]];
+        }
+    return t;
+};
 Object.defineProperty(exports, "__esModule", { value: true });
 exports.track = exports.initialize = exports.ClientTrackingEventTypes = void 0;
 const GoogleUtil = require("./GoogleUtil");
 const FacebookUtil = require("./FacebookUtil");
 var ClientTrackingEventTypes;
 (function (ClientTrackingEventTypes) {
+    ClientTrackingEventTypes["ViewContent"] = "ViewContent";
+    ClientTrackingEventTypes["AddToCart"] = "AddToCart";
+    ClientTrackingEventTypes["InitiateCheckout"] = "InitiateCheckout";
+    ClientTrackingEventTypes["AddPaymentInfo"] = "AddPaymentInfo";
     ClientTrackingEventTypes["Purchase"] = "Purchase";
+    ClientTrackingEventTypes["Lead"] = "Lead";
 })(ClientTrackingEventTypes = exports.ClientTrackingEventTypes || (exports.ClientTrackingEventTypes = {}));
 ;
 function initialize(clientTrackingIds) {
@@ -15,23 +31,229 @@ function initialize(clientTrackingIds) {
 exports.initialize = initialize;
 function track(type, params) {
     switch (type) {
+        case ClientTrackingEventTypes.ViewContent:
+            return trackViewContent(params);
+        case ClientTrackingEventTypes.AddToCart:
+            return trackAddToCart(params);
+        case ClientTrackingEventTypes.InitiateCheckout:
+            return trackInitiateCheckout(params);
+        case ClientTrackingEventTypes.AddPaymentInfo:
+            return trackAddPaymentInfo(params);
         case ClientTrackingEventTypes.Purchase:
             return trackPurchase(params);
+        case ClientTrackingEventTypes.Lead:
+            return trackLead(params);
         default:
             return null;
     }
 }
 exports.track = track;
-function trackPurchase({ order, orderTotal, channel, currency = 'USD', }) {
-    GoogleUtil.track('event', 'purchase', {
+function hasGoogleTracking(event) {
+    var _a;
+    return Boolean((_a = event === null || event === void 0 ? void 0 : event.organization) === null || _a === void 0 ? void 0 : _a.googleAnalyticsId);
+}
+function hasFacebookTracking(event) {
+    var _a;
+    return Boolean((_a = event === null || event === void 0 ? void 0 : event.organization) === null || _a === void 0 ? void 0 : _a.facebookPixelId);
+}
+function trackGoogleEvent(event, action, params) {
+    if (!hasGoogleTracking(event)) {
+        return;
+    }
+    GoogleUtil.track('event', action, params);
+}
+function trackFacebookEvent(event, action, params) {
+    if (!hasFacebookTracking(event)) {
+        return;
+    }
+    FacebookUtil.track('track', action, params);
+}
+function normalizePrice(value) {
+    const amount = Number(value !== null && value !== void 0 ? value : 0);
+    return Number.isFinite(amount) ? amount : 0;
+}
+function formatValue(amount) {
+    return amount / 100;
+}
+function makeTrackingItem(item, fallbackId) {
+    var _a;
+    return {
+        id: String((item === null || item === void 0 ? void 0 : item.ticketTypeId) || (item === null || item === void 0 ? void 0 : item.upgradeId) || (item === null || item === void 0 ? void 0 : item._id) || fallbackId),
+        name: String((item === null || item === void 0 ? void 0 : item.name) || 'Item'),
+        price: normalizePrice((_a = item === null || item === void 0 ? void 0 : item.price) !== null && _a !== void 0 ? _a : item === null || item === void 0 ? void 0 : item.values),
+        quantity: Number((item === null || item === void 0 ? void 0 : item.quantity) || 1),
+    };
+}
+function buildCheckoutItems(orderParams = {}) {
+    const tickets = Array.isArray(orderParams === null || orderParams === void 0 ? void 0 : orderParams.tickets)
+        ? orderParams.tickets.map((ticket, index) => makeTrackingItem(ticket, `ticket-${index}`))
+        : [];
+    const upgrades = Array.isArray(orderParams === null || orderParams === void 0 ? void 0 : orderParams.upgrades)
+        ? orderParams.upgrades.map((upgrade, index) => makeTrackingItem(upgrade, `upgrade-${index}`))
+        : [];
+    return [...tickets, ...upgrades];
+}
+function buildGoogleItems(items) {
+    return items.map((item) => ({
+        item_id: item.id,
+        item_name: item.name,
+        price: formatValue(item.price),
+        quantity: item.quantity,
+    }));
+}
+function buildFacebookContents(items) {
+    return items.map((item) => ({
+        id: item.id,
+        quantity: item.quantity,
+    }));
+}
+function buildFacebookContentIds(items) {
+    return items.map((item) => item.id);
+}
+function getTotalValue(items) {
+    return items.reduce((sum, item) => sum + item.price * item.quantity, 0);
+}
+function getTicketDisplayName(ticketType, tier) {
+    if (!(ticketType === null || ticketType === void 0 ? void 0 : ticketType.name)) {
+        return 'Ticket';
+    }
+    return (tier === null || tier === void 0 ? void 0 : tier.name) ? `${ticketType.name} - ${tier.name}` : ticketType.name;
+}
+function trackViewContent({ event, currency = 'USD', }) {
+    if (!hasGoogleTracking(event) && !hasFacebookTracking(event)) {
+        return;
+    }
+    const item = {
+        id: String((event === null || event === void 0 ? void 0 : event._id) || (event === null || event === void 0 ? void 0 : event.eventId) || 'event'),
+        name: String((event === null || event === void 0 ? void 0 : event.name) || 'Event'),
+        price: normalizePrice(event === null || event === void 0 ? void 0 : event.lowestPrice),
+        quantity: 1,
+    };
+    trackGoogleEvent(event, 'view_item', {
+        currency,
+        value: formatValue(item.price),
+        items: buildGoogleItems([item]),
+    });
+    trackFacebookEvent(event, 'ViewContent', {
+        content_name: item.name,
+        content_ids: [item.id],
+        content_type: 'product',
+        value: formatValue(item.price),
+        currency,
+    });
+}
+function buildAddToCartItem({ ticketType, tier, upgrade, }) {
+    var _a, _b;
+    if (upgrade) {
+        return {
+            id: String(upgrade._id || upgrade.upgradeId || 'upgrade'),
+            name: String(upgrade.name || 'Upgrade'),
+            price: normalizePrice(upgrade.price),
+            quantity: 1,
+        };
+    }
+    return {
+        id: String((ticketType === null || ticketType === void 0 ? void 0 : ticketType._id) || (ticketType === null || ticketType === void 0 ? void 0 : ticketType.ticketTypeId) || 'ticket'),
+        name: getTicketDisplayName(ticketType, tier),
+        price: normalizePrice((_b = (_a = tier === null || tier === void 0 ? void 0 : tier.price) !== null && _a !== void 0 ? _a : ticketType === null || ticketType === void 0 ? void 0 : ticketType.price) !== null && _b !== void 0 ? _b : ticketType === null || ticketType === void 0 ? void 0 : ticketType.values),
+        quantity: 1,
+    };
+}
+function trackAddToCart(_a) {
+    var { event, currency = 'USD' } = _a, params = __rest(_a, ["event", "currency"]);
+    if (!hasGoogleTracking(event) && !hasFacebookTracking(event)) {
+        return;
+    }
+    const item = buildAddToCartItem(params);
+    trackGoogleEvent(event, 'add_to_cart', {
+        currency,
+        value: formatValue(item.price),
+        items: buildGoogleItems([item]),
+    });
+    trackFacebookEvent(event, 'AddToCart', {
+        content_name: String((event === null || event === void 0 ? void 0 : event.name) || item.name),
+        content_ids: [item.id],
+        content_type: 'product',
+        contents: buildFacebookContents([item]),
+        value: formatValue(item.price),
+        currency,
+        num_items: item.quantity,
+    });
+}
+function trackInitiateCheckout({ event, order, currency = 'USD', }) {
+    if (!hasGoogleTracking(event) && !hasFacebookTracking(event)) {
+        return;
+    }
+    const items = buildCheckoutItems((order === null || order === void 0 ? void 0 : order.createOrderParams) || order);
+    const totalValue = getTotalValue(items);
+    trackGoogleEvent(event, 'begin_checkout', {
+        currency,
+        value: formatValue(totalValue),
+        items: buildGoogleItems(items),
+    });
+    trackFacebookEvent(event, 'InitiateCheckout', {
+        content_name: String((event === null || event === void 0 ? void 0 : event.name) || 'Checkout'),
+        content_ids: buildFacebookContentIds(items),
+        content_type: 'product',
+        contents: buildFacebookContents(items),
+        value: formatValue(totalValue),
+        currency,
+        num_items: items.reduce((sum, item) => sum + item.quantity, 0),
+    });
+}
+function trackAddPaymentInfo({ event, order, paymentSource, currency = 'USD', }) {
+    if (!hasGoogleTracking(event) && !hasFacebookTracking(event)) {
+        return;
+    }
+    const items = buildCheckoutItems((order === null || order === void 0 ? void 0 : order.createOrderParams) || order);
+    const totalValue = getTotalValue(items);
+    trackGoogleEvent(event, 'add_payment_info', {
+        currency,
+        value: formatValue(totalValue),
+        payment_type: paymentSource,
+        items: buildGoogleItems(items),
+    });
+    trackFacebookEvent(event, 'AddPaymentInfo', {
+        content_name: String((event === null || event === void 0 ? void 0 : event.name) || 'Checkout'),
+        content_ids: buildFacebookContentIds(items),
+        content_type: 'product',
+        contents: buildFacebookContents(items),
+        value: formatValue(totalValue),
+        currency,
+        num_items: items.reduce((sum, item) => sum + item.quantity, 0),
+    });
+}
+function trackPurchase({ event, order, orderTotal, channel, currency = 'USD', }) {
+    if (!hasGoogleTracking(event) && !hasFacebookTracking(event)) {
+        return;
+    }
+    const items = buildCheckoutItems(order);
+    trackGoogleEvent(event, 'purchase', {
         transaction_id: order._id,
-        value: orderTotal / 100,
+        value: formatValue(orderTotal),
         affiliation: channel,
         currency,
+        items: buildGoogleItems(items),
     });
-    FacebookUtil.track('track', 'Purchase', {
-        value: orderTotal / 100,
+    trackFacebookEvent(event, 'Purchase', {
+        content_ids: buildFacebookContentIds(items),
+        content_type: 'product',
+        contents: buildFacebookContents(items),
+        value: formatValue(orderTotal),
         currency,
     });
 }
+function trackLead({ event, source, }) {
+    if (!hasGoogleTracking(event) && !hasFacebookTracking(event)) {
+        return;
+    }
+    trackGoogleEvent(event, 'generate_lead', {
+        lead_source: source,
+        event_name: event === null || event === void 0 ? void 0 : event.name,
+    });
+    trackFacebookEvent(event, 'Lead', {
+        content_name: String((event === null || event === void 0 ? void 0 : event.name) || 'Lead'),
+        content_category: source,
+    });
+}
 //# sourceMappingURL=ClientTrackingUtil.js.map

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package/.dist/FacebookUtil.js

@@ -11,7 +11,6 @@ var __awaiter = (this && this.__awaiter) || function (thisArg, _arguments, P, ge
 Object.defineProperty(exports, "__esModule", { value: true });
 exports.track = exports.initialize = void 0;
 const Wait = require("./wait");
-const SELLOUT_FACEBOOK_PIXEL_ID = '205397967210775';
 function waitForPixel() {
     return __awaiter(this, void 0, void 0, function* () {
         return yield Wait.forTrue(() => Boolean(window.fbq));
@@ -22,7 +21,6 @@ function waitForPixel() {
 ****************************************************************************************/
 function initialize(facebookPixelId) {
     try {
-        injectPixel(SELLOUT_FACEBOOK_PIXEL_ID);
         if (facebookPixelId) {
             injectPixel(facebookPixelId);
         }

package/.dist/FacebookUtil.js.map

@@ -1 +1 @@
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+{"version":3,"file":"FacebookUtil.js","sourceRoot":"","sources":["../src/FacebookUtil.ts"],"names":[],"mappings":";;;;;;;;;;;;AAAA,+BAA+B;AAE/B,SAAe,YAAY;;QACzB,OAAO,MAAM,IAAI,CAAC,OAAO,CAAC,GAAG,EAAE,CAAC,OAAO,CAAE,MAAc,CAAC,GAAG,CAAC,CAAC,CAAC;IAChE,CAAC;CAAA;AAED;;yFAEyF;AAEzF,SAAgB,UAAU,CAAC,eAA+B;IACxD,IAAI;QACF,IAAI,eAAe,EAAE;YACnB,WAAW,CAAC,eAAe,CAAC,CAAC;SAC9B;aAAM;YACL,OAAO,CAAC,GAAG,CAAC,+BAA+B,CAAC,CAAC;SAC9C;KACF;IAAC,OAAO,CAAC,EAAE;QACV,OAAO,CAAC,KAAK,CAAC,iCAAiC,CAAC,CAAC;QACjD,OAAO,CAAC,KAAK,CAAC,CAAC,CAAC,CAAC;KAClB;AACH,CAAC;AAXD,gCAWC;AAED,SAAS,WAAW,CAAC,eAAuB;IAC1C,MAAM,QAAQ,GAAG;;;;;;;;;;;mBAWA,eAAe;;;;4CAIU,eAAe;;;GAGxD,CAAC;IAEF,MAAM,UAAU,GAAG,QAAQ,CAAC,WAAW,EAAE,CAAC,wBAAwB,CAAC,QAAQ,CAAC,CAAC;IAC7E,QAAQ,CAAC,IAAI,CAAC,OAAO,CAAC,UAAU,CAAC,CAAC;AACpC,CAAC;AAED;;yFAEyF;AAEzF,SAAsB,KAAK,CAAC,IAAY,EAAE,MAAc,EAAE,MAAc;;QACtE,IAAI;YACF,MAAM,YAAY,EAAE,CAAC;YACpB,MAAc,CAAC,GAAG,CAAC,IAAI,EAAE,MAAM,EAAE,MAAM,CAAC,CAAC;SAC3C;QAAC,OAAO,CAAC,EAAE;YACV,OAAO,CAAC,KAAK,CAAC,sCAAsC,CAAC,CAAC;SACvD;IACH,CAAC;CAAA;AAPD,sBAOC"}

package/.dist/GoogleUtil.js

@@ -12,7 +12,6 @@ Object.defineProperty(exports, "__esModule", { value: true });
 exports.track = exports.initialize = void 0;
 const Wait = require("./wait");
 const env_1 = require("./env");
-const SELLOUT_GOOGLE_ANALYTICS_ID = 'UA-112750612-5';
 function waitForGTag() {
     return __awaiter(this, void 0, void 0, function* () {
         return yield Wait.forTrue(() => Boolean(window.gtag));
@@ -23,9 +22,8 @@ function waitForGTag() {
 ****************************************************************************************/
 function initialize(googleAnalyticsId) {
     try {
-        injectGoogleAnalytics(SELLOUT_GOOGLE_ANALYTICS_ID);
-        injectGoogleTagManager(env_1.SELLOUT_GOOGLE_TAG_ID);
         if (googleAnalyticsId) {
+            injectGoogleTagManager(env_1.SELLOUT_GOOGLE_TAG_ID);
             injectGoogleAnalytics(googleAnalyticsId);
         }
         else {

package/.dist/GoogleUtil.js.map

@@ -1 +1 @@
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+{"version":3,"file":"GoogleUtil.js","sourceRoot":"","sources":["../src/GoogleUtil.ts"],"names":[],"mappings":";;;;;;;;;;;;AAAA,+BAA+B;AAC/B,+BAA4C;AAE5C,SAAe,WAAW;;QACxB,OAAO,MAAM,IAAI,CAAC,OAAO,CAAC,GAAG,EAAE,CAAC,OAAO,CAAE,MAAc,CAAC,IAAI,CAAC,CAAC,CAAC;IACjE,CAAC;CAAA;AAED;;yFAEyF;AAEzF,SAAgB,UAAU,CAAC,iBAAiC;IAC1D,IAAI;QACF,IAAI,iBAAiB,EAAE;YACrB,sBAAsB,CAAC,2BAAqB,CAAC,CAAC;YAC9C,qBAAqB,CAAC,iBAAiB,CAAC,CAAC;SAC1C;aAAM;YACL,OAAO,CAAC,GAAG,CAAC,iCAAiC,CAAC,CAAC;SAChD;KACF;IAAC,OAAO,CAAC,EAAE;QACV,OAAO,CAAC,KAAK,CAAC,oCAAoC,CAAC,CAAC;QACpD,OAAO,CAAC,KAAK,CAAC,CAAC,CAAC,CAAC;KAClB;AACH,CAAC;AAZD,gCAYC;AAED,SAAS,qBAAqB,CAAC,iBAAyB;IACtD,MAAM,QAAQ,GAAG;;qEAEkD,iBAAiB;;;;;wBAK9D,iBAAiB;;GAEtC,CAAC;IAEF,MAAM,UAAU,GAAG,QAAQ,CAAC,WAAW,EAAE,CAAC,wBAAwB,CAAC,QAAQ,CAAC,CAAC;IAC7E,QAAQ,CAAC,IAAI,CAAC,OAAO,CAAC,UAAU,CAAC,CAAC;AACpC,CAAC;AAED,SAAS,sBAAsB,CAAC,yBAAiC;IAC/D,MAAM,QAAQ,GAAG;;;;;;iDAM8B,yBAAyB;;KAErE,CAAC;IAEJ,MAAM,UAAU,GAAG,QAAQ,CAAC,WAAW,EAAE,CAAC,wBAAwB,CAAC,QAAQ,CAAC,CAAC;IAC7E,QAAQ,CAAC,IAAI,CAAC,OAAO,CAAC,UAAU,CAAC,CAAC;IAElC,MAAM,QAAQ,GAAG;;yEAEsD,yBAAyB;;;GAG/F,CAAC;IAEF,MAAM,UAAU,GAAG,QAAQ,CAAC,WAAW,EAAE,CAAC,wBAAwB,CAAC,QAAQ,CAAC,CAAC;IAC7E,QAAQ,CAAC,IAAI,CAAC,OAAO,CAAC,UAAU,CAAC,CAAC;AACpC,CAAC;AAED;;yFAEyF;AAEzF,SAAsB,KAAK,CAAC,IAAY,EAAE,MAAc,EAAE,MAAc;;QACtE,IAAI;YACF,MAAM,WAAW,EAAE,CAAC;YACnB,MAAc,CAAC,IAAI,CAAC,IAAI,EAAE,MAAM,EAAE,MAAM,CAAC,CAAC;SAC5C;QAAC,OAAO,CAAC,EAAE;YACV,OAAO,CAAC,KAAK,CAAC,wCAAwC,CAAC,CAAC;SACzD;IACH,CAAC;CAAA;AAPD,sBAOC"}

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "@sellout/utils",
-  "version": "0.0.406",
+  "version": "0.0.407",
   "description": "Sellout.io utils",
   "scripts": {
     "prepare": "npm run build",
@@ -24,5 +24,5 @@
     "nodemon": "^2.0.22",
     "typescript": "^4.4.2"
   },
-  "gitHead": "38ee633d111155d893091cce62ff7a93b18623d6"
+  "gitHead": "4c9696c220be3abcad94295004bc81566c2bd012"
 }

package/src/ClientTrackingUtil.ts

@@ -2,7 +2,12 @@ import * as GoogleUtil from './GoogleUtil';
 import * as FacebookUtil from './FacebookUtil';
 
 export enum ClientTrackingEventTypes {
+  ViewContent = 'ViewContent',
+  AddToCart = 'AddToCart',
+  InitiateCheckout = 'InitiateCheckout',
+  AddPaymentInfo = 'AddPaymentInfo',
   Purchase = 'Purchase',
+  Lead = 'Lead',
 };
 
 export interface IClientTrackingIds {
@@ -10,6 +15,94 @@ export interface IClientTrackingIds {
   facebookPixelId?: string;
 }
 
+type TrackingOrganization = {
+  facebookPixelId?: string | null;
+  googleAnalyticsId?: string | null;
+};
+
+type TrackingEvent = {
+  _id?: string;
+  eventId?: string;
+  name?: string;
+  lowestPrice?: number;
+  organization?: TrackingOrganization;
+};
+
+type TrackingUpgrade = {
+  _id?: string;
+  upgradeId?: string;
+  name?: string;
+  price?: number;
+};
+
+type TrackingTicketType = {
+  _id?: string;
+  ticketTypeId?: string;
+  name?: string;
+  price?: number;
+  values?: string | number;
+};
+
+type TrackingTier = {
+  _id?: string;
+  name?: string;
+  price?: number;
+};
+
+type TrackingOrderItem = {
+  _id?: string;
+  ticketTypeId?: string;
+  upgradeId?: string;
+  name?: string;
+  price?: number;
+  values?: string | number;
+  quantity?: number;
+};
+
+type TrackingOrder = {
+  _id?: string;
+  tickets?: TrackingOrderItem[];
+  upgrades?: TrackingOrderItem[];
+  createOrderParams?: {
+    tickets?: TrackingOrderItem[];
+    upgrades?: TrackingOrderItem[];
+  };
+};
+
+type BaseTrackingParams = {
+  event?: TrackingEvent | null;
+  currency?: string;
+};
+
+type ViewContentTrackingParams = BaseTrackingParams;
+
+type AddToCartTrackingParams = BaseTrackingParams & {
+  ticketType?: TrackingTicketType;
+  tier?: TrackingTier;
+  upgrade?: TrackingUpgrade;
+};
+
+type CheckoutTrackingParams = BaseTrackingParams & {
+  order?: TrackingOrder;
+};
+
+type AddPaymentInfoTrackingParams = CheckoutTrackingParams & {
+  paymentSource?: string;
+};
+
+type PurchaseTrackingParams = {
+  event?: TrackingEvent | null;
+  order: TrackingOrder;
+  orderTotal: number;
+  channel?: string;
+  currency?: string;
+};
+
+type LeadTrackingParams = {
+  event?: TrackingEvent | null;
+  source?: string;
+};
+
 export function initialize(clientTrackingIds: IClientTrackingIds) {
   GoogleUtil.initialize(clientTrackingIds.googleAnalyticsId);
   FacebookUtil.initialize(clientTrackingIds.facebookPixelId);
@@ -17,28 +110,311 @@ export function initialize(clientTrackingIds: IClientTrackingIds) {
 
 export function track(type: ClientTrackingEventTypes, params: any) {
   switch (type) {
+    case ClientTrackingEventTypes.ViewContent:
+      return trackViewContent(params);
+    case ClientTrackingEventTypes.AddToCart:
+      return trackAddToCart(params);
+    case ClientTrackingEventTypes.InitiateCheckout:
+      return trackInitiateCheckout(params);
+    case ClientTrackingEventTypes.AddPaymentInfo:
+      return trackAddPaymentInfo(params);
     case ClientTrackingEventTypes.Purchase:
       return trackPurchase(params);
+    case ClientTrackingEventTypes.Lead:
+      return trackLead(params);
     default:
       return null;
   }
 }
 
+type TrackingItem = {
+  id: string;
+  name: string;
+  price: number;
+  quantity: number;
+};
+
+function hasGoogleTracking(event?: TrackingEvent | null): boolean {
+  return Boolean(event?.organization?.googleAnalyticsId);
+}
+
+function hasFacebookTracking(event?: TrackingEvent | null): boolean {
+  return Boolean(event?.organization?.facebookPixelId);
+}
+
+function trackGoogleEvent(
+  event: TrackingEvent | null | undefined,
+  action: string,
+  params: object
+): void {
+  if (!hasGoogleTracking(event)) {
+    return;
+  }
+
+  GoogleUtil.track('event', action, params);
+}
+
+function trackFacebookEvent(
+  event: TrackingEvent | null | undefined,
+  action: string,
+  params: object
+): void {
+  if (!hasFacebookTracking(event)) {
+    return;
+  }
+
+  FacebookUtil.track('track', action, params);
+}
+
+function normalizePrice(value: any): number {
+  const amount = Number(value ?? 0);
+  return Number.isFinite(amount) ? amount : 0;
+}
+
+function formatValue(amount: number): number {
+  return amount / 100;
+}
+
+function makeTrackingItem(item: any, fallbackId: string): TrackingItem {
+  return {
+    id: String(item?.ticketTypeId || item?.upgradeId || item?._id || fallbackId),
+    name: String(item?.name || 'Item'),
+    price: normalizePrice(item?.price ?? item?.values),
+    quantity: Number(item?.quantity || 1),
+  };
+}
+
+function buildCheckoutItems(orderParams: any = {}): TrackingItem[] {
+  const tickets = Array.isArray(orderParams?.tickets)
+    ? orderParams.tickets.map((ticket: any, index: number) =>
+        makeTrackingItem(ticket, `ticket-${index}`)
+      )
+    : [];
+  const upgrades = Array.isArray(orderParams?.upgrades)
+    ? orderParams.upgrades.map((upgrade: any, index: number) =>
+        makeTrackingItem(upgrade, `upgrade-${index}`)
+      )
+    : [];
+
+  return [...tickets, ...upgrades];
+}
+
+function buildGoogleItems(items: TrackingItem[]) {
+  return items.map((item) => ({
+    item_id: item.id,
+    item_name: item.name,
+    price: formatValue(item.price),
+    quantity: item.quantity,
+  }));
+}
+
+function buildFacebookContents(items: TrackingItem[]) {
+  return items.map((item) => ({
+    id: item.id,
+    quantity: item.quantity,
+  }));
+}
+
+function buildFacebookContentIds(items: TrackingItem[]) {
+  return items.map((item) => item.id);
+}
+
+function getTotalValue(items: TrackingItem[]): number {
+  return items.reduce((sum, item) => sum + item.price * item.quantity, 0);
+}
+
+function getTicketDisplayName(ticketType: any, tier: any): string {
+  if (!ticketType?.name) {
+    return 'Ticket';
+  }
+
+  return tier?.name ? `${ticketType.name} - ${tier.name}` : ticketType.name;
+}
+
+function trackViewContent({
+  event,
+  currency = 'USD',
+}: ViewContentTrackingParams): void {
+  if (!hasGoogleTracking(event) && !hasFacebookTracking(event)) {
+    return;
+  }
+
+  const item: TrackingItem = {
+    id: String(event?._id || event?.eventId || 'event'),
+    name: String(event?.name || 'Event'),
+    price: normalizePrice(event?.lowestPrice),
+    quantity: 1,
+  };
+
+  trackGoogleEvent(event, 'view_item', {
+    currency,
+    value: formatValue(item.price),
+    items: buildGoogleItems([item]),
+  });
+
+  trackFacebookEvent(event, 'ViewContent', {
+    content_name: item.name,
+    content_ids: [item.id],
+    content_type: 'product',
+    value: formatValue(item.price),
+    currency,
+  });
+}
+
+function buildAddToCartItem({
+  ticketType,
+  tier,
+  upgrade,
+}: AddToCartTrackingParams): TrackingItem {
+  if (upgrade) {
+    return {
+      id: String(upgrade._id || upgrade.upgradeId || 'upgrade'),
+      name: String(upgrade.name || 'Upgrade'),
+      price: normalizePrice(upgrade.price),
+      quantity: 1,
+    };
+  }
+
+  return {
+    id: String(ticketType?._id || ticketType?.ticketTypeId || 'ticket'),
+    name: getTicketDisplayName(ticketType, tier),
+    price: normalizePrice(tier?.price ?? ticketType?.price ?? ticketType?.values),
+    quantity: 1,
+  };
+}
+
+function trackAddToCart({
+  event,
+  currency = 'USD',
+  ...params
+}: AddToCartTrackingParams): void {
+  if (!hasGoogleTracking(event) && !hasFacebookTracking(event)) {
+    return;
+  }
+
+  const item = buildAddToCartItem(params);
+
+  trackGoogleEvent(event, 'add_to_cart', {
+    currency,
+    value: formatValue(item.price),
+    items: buildGoogleItems([item]),
+  });
+
+  trackFacebookEvent(event, 'AddToCart', {
+    content_name: String(event?.name || item.name),
+    content_ids: [item.id],
+    content_type: 'product',
+    contents: buildFacebookContents([item]),
+    value: formatValue(item.price),
+    currency,
+    num_items: item.quantity,
+  });
+}
+
+function trackInitiateCheckout({
+  event,
+  order,
+  currency = 'USD',
+}: CheckoutTrackingParams): void {
+  if (!hasGoogleTracking(event) && !hasFacebookTracking(event)) {
+    return;
+  }
+
+  const items = buildCheckoutItems(order?.createOrderParams || order);
+  const totalValue = getTotalValue(items);
+
+  trackGoogleEvent(event, 'begin_checkout', {
+    currency,
+    value: formatValue(totalValue),
+    items: buildGoogleItems(items),
+  });
+
+  trackFacebookEvent(event, 'InitiateCheckout', {
+    content_name: String(event?.name || 'Checkout'),
+    content_ids: buildFacebookContentIds(items),
+    content_type: 'product',
+    contents: buildFacebookContents(items),
+    value: formatValue(totalValue),
+    currency,
+    num_items: items.reduce((sum, item) => sum + item.quantity, 0),
+  });
+}
+
+function trackAddPaymentInfo({
+  event,
+  order,
+  paymentSource,
+  currency = 'USD',
+}: AddPaymentInfoTrackingParams): void {
+  if (!hasGoogleTracking(event) && !hasFacebookTracking(event)) {
+    return;
+  }
+
+  const items = buildCheckoutItems(order?.createOrderParams || order);
+  const totalValue = getTotalValue(items);
+
+  trackGoogleEvent(event, 'add_payment_info', {
+    currency,
+    value: formatValue(totalValue),
+    payment_type: paymentSource,
+    items: buildGoogleItems(items),
+  });
+
+  trackFacebookEvent(event, 'AddPaymentInfo', {
+    content_name: String(event?.name || 'Checkout'),
+    content_ids: buildFacebookContentIds(items),
+    content_type: 'product',
+    contents: buildFacebookContents(items),
+    value: formatValue(totalValue),
+    currency,
+    num_items: items.reduce((sum, item) => sum + item.quantity, 0),
+  });
+}
+
 function trackPurchase({
+  event,
   order,
   orderTotal,
   channel,
   currency = 'USD',
-}): void {
-  GoogleUtil.track('event', 'purchase', {
+}: PurchaseTrackingParams): void {
+  if (!hasGoogleTracking(event) && !hasFacebookTracking(event)) {
+    return;
+  }
+
+  const items = buildCheckoutItems(order);
+  trackGoogleEvent(event, 'purchase', {
     transaction_id: order._id,
-    value: orderTotal / 100,
+    value: formatValue(orderTotal),
     affiliation: channel,
     currency,
+    items: buildGoogleItems(items),
   });
 
-  FacebookUtil.track('track', 'Purchase', {
-    value: orderTotal / 100,
+  trackFacebookEvent(event, 'Purchase', {
+    content_ids: buildFacebookContentIds(items),
+    content_type: 'product',
+    contents: buildFacebookContents(items),
+    value: formatValue(orderTotal),
     currency,
   });
 }
+
+function trackLead({
+  event,
+  source,
+}: LeadTrackingParams): void {
+  if (!hasGoogleTracking(event) && !hasFacebookTracking(event)) {
+    return;
+  }
+
+  trackGoogleEvent(event, 'generate_lead', {
+    lead_source: source,
+    event_name: event?.name,
+  });
+
+  trackFacebookEvent(event, 'Lead', {
+    content_name: String(event?.name || 'Lead'),
+    content_category: source,
+  });
+}

package/src/FacebookUtil.ts

@@ -1,7 +1,5 @@
 import * as Wait from './wait';
 
-const SELLOUT_FACEBOOK_PIXEL_ID = '205397967210775';
-
 async function waitForPixel() {
   return await Wait.forTrue(() => Boolean((window as any).fbq));
 }
@@ -12,7 +10,6 @@ async function waitForPixel() {
 
 export function initialize(facebookPixelId?: string | null): void {
   try {
-    injectPixel(SELLOUT_FACEBOOK_PIXEL_ID);
     if (facebookPixelId) {
       injectPixel(facebookPixelId);
     } else {

package/src/GoogleUtil.ts

@@ -1,8 +1,6 @@
 import * as Wait from './wait';
 import {SELLOUT_GOOGLE_TAG_ID} from './env';
 
-const SELLOUT_GOOGLE_ANALYTICS_ID = 'UA-112750612-5';
-
 async function waitForGTag() {
   return await Wait.forTrue(() => Boolean((window as any).gtag));
 }
@@ -13,9 +11,8 @@ async function waitForGTag() {
 
 export function initialize(googleAnalyticsId?: string | null): void {
   try {
-    injectGoogleAnalytics(SELLOUT_GOOGLE_ANALYTICS_ID);
-    injectGoogleTagManager(SELLOUT_GOOGLE_TAG_ID);
     if (googleAnalyticsId) {
+      injectGoogleTagManager(SELLOUT_GOOGLE_TAG_ID);
       injectGoogleAnalytics(googleAnalyticsId);
     } else {
       console.log('Google Analytics not configured');