@sellable/mcp 0.1.443 → 0.1.445
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/dist/index-dev.js +0 -0
- package/dist/index.js +0 -0
- package/dist/tools/campaign-message-preparation.js +1 -1
- package/dist/tools/campaign-processing.d.ts +6 -0
- package/dist/tools/campaign-processing.js +6 -2
- package/dist/tools/campaign-refill-state.js +1 -1
- package/dist/tools/prompts.js +1 -1
- package/package.json +1 -1
- package/skills/create-campaign-v2/references/ai-tells.md +4 -6
- package/skills/create-campaign-v2/references/gold-standard-message-examples.md +58 -9
- package/skills/create-campaign-v2/references/gold-standard-message-patterns.md +15 -11
- package/skills/create-campaign-v2/references/sellable-cleanup-rules.md +29 -6
- package/skills/create-evergreen-campaigns/SKILL.md +31 -31
- package/skills/generate-messages/SKILL.md +103 -99
- package/skills/refill-sends-workflow/SKILL.md +32 -19
package/dist/index-dev.js
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package/dist/index.js
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@@ -6,7 +6,7 @@ async function postPrepareMessages(body) {
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export const campaignMessagePreparationToolDefinitions = [
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{
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name: "start_campaign_message_preparation",
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description: 'Start a bounded message-preparation job for a specific existing CampaignOffer campaignId/tableId. This is the active_campaigns existing-row path after resolve_campaign_fill_route, exact target re-read, and active prep-job check; it is not campaign creation and not evergreen horizon fill. It never launches the campaign, sends messages, or directly writes scheduledFor. The job queues pending Enrich Prospect cells first, lets ICP/rubric and Generate Message cascade, then marks ready or approves only the bounded cohort. Prepared/approved/ready rows are intermediate only; scheduled completion requires a later re-read proving scheduler-owned scheduled cells with non-null scheduledFor. Surface active preparation jobs, exhausted source rows, disconnected Sales Nav/deleted sender accounts, missing sequence state, and other sender-health blockers separately from prepared/approved/scheduled counts. Omit maxRowsToCheck and batchSize for the adaptive default: calibrate on at least 100 actually-enriched rows, estimate the row budget from observed rubric/pass yield, cap rows at 300, and process at most 100 newly checked rows at a time. The worker will not pull another row batch while the current checked batch still has queueable or active cells. Do not interpret checkedRows as enriched rows; use progress.enrichedRows, needsEnrichRows, activeCellCount, preparedMessages, approvedMessages, and stopReason.',
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description: 'Start a bounded message-preparation job for a specific existing CampaignOffer campaignId/tableId. This is the active_campaigns existing-row path after resolve_campaign_fill_route, exact target re-read, and active prep-job check; it is not campaign creation and not evergreen horizon fill. It never launches the campaign, sends messages, or directly writes scheduledFor. The job processes rows top-down by WorkflowTableRow.position, queues pending Enrich Prospect cells first, lets ICP/rubric and Generate Message cascade, then marks ready or approves only the bounded cohort. Use this or rowSelector:{type:"needsEnrichment"} for regular refill frontiers; needsGeneratedMessage is only for already-passed generated-message repair and can skip earlier unenriched rows. Prepared/approved/ready rows are intermediate only; scheduled completion requires a later re-read proving scheduler-owned scheduled cells with non-null scheduledFor. Surface active preparation jobs, exhausted source rows, disconnected Sales Nav/deleted sender accounts, missing sequence state, and other sender-health blockers separately from prepared/approved/scheduled counts. Omit maxRowsToCheck and batchSize for the adaptive default: calibrate on at least 100 actually-enriched rows, estimate the row budget from observed rubric/pass yield, cap rows at 300, and process at most 100 newly checked rows at a time. The worker will not pull another row batch while the current checked batch still has queueable or active cells. Do not interpret checkedRows as enriched rows; use progress.enrichedRows, needsEnrichRows, activeCellCount, preparedMessages, approvedMessages, and stopReason.',
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inputSchema: {
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type: "object",
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properties: {
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@@ -40,7 +40,7 @@ export const campaignProcessingToolDefinitions = [
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},
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{
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name: "select_campaign_cells",
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description: "Dry-run semantic campaign-cell selection. Returns compact counts and a tiny sample, never bulky row data.
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description: "Dry-run semantic campaign-cell selection. Returns compact counts and a tiny sample, never bulky row data. For regular refill diagnostics, use rowSelector:{type:\"needsEnrichment\"} to find the earliest unenriched rows by table position, then rowSelector:{type:\"needsApproval\"} to inspect current generated messages that are not approved. needsGeneratedMessage only sees rows that already passed rubric and can skip earlier unenriched rows; use it for generated-message repair, not top-down refill.",
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inputSchema: {
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type: "object",
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properties: {
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enum: [
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"reviewBatch",
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"rowIds",
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"needsEnrichment",
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"needsApproval",
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"passedRows",
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"needsGeneratedMessage",
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"staleGeneratedMessages",
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{
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name: "queue_campaign_cells",
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description: "Resolve and queue campaign cells by semantic role and row selector. Normal create-campaign tail should use this instead of fetching rows only to discover cell IDs. Use forceRerun:true for message-template revisions.",
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description: "Resolve and queue campaign cells by semantic role and row selector. Normal create-campaign tail should use this instead of fetching rows only to discover cell IDs. For regular refill enrichment, queue columnRole:\"enrich\" with rowSelector:{type:\"needsEnrichment\"} or use start_campaign_message_preparation for the full top-down prep loop. For approval, rowSelector:{type:\"needsApproval\"} selects current generated rows missing Approved=true, but mutating Approved cells still requires explicit bounded approval. Do not use needsGeneratedMessage as a refill cursor because it only selects already-passed rows. Use forceRerun:true for message-template revisions.",
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type: "object",
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enum: [
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"reviewBatch",
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"rowIds",
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"needsEnrichment",
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"needsApproval",
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"passedRows",
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"needsGeneratedMessage",
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"staleGeneratedMessages",
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@@ -6,7 +6,7 @@ async function postCampaignRefillState(body) {
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export const campaignRefillStateToolDefinitions = [
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{
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name: "get_campaign_refill_state",
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description: "read-only refill research primitive to call after resolve_campaign_fill_route and before any source import, message preparation, approval, scheduling, or horizon fill decision. It returns current campaign/table/source/sender/funnel/scheduler diagnostics plus freshness state for one exact campaignId or tableId only. This tool does not create rows, does not import leads, does not prepare messages, does not approve messages, does not schedule sends, does not launch campaigns, and does not expose direct campaign types as refillable targets. Exact targeting uses campaignId or tableId only; never pass campaign names or table names.",
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description: "read-only refill research primitive to call after resolve_campaign_fill_route and before any source import, message preparation, approval, scheduling, or horizon fill decision. It returns current campaign/table/source/sender/funnel/scheduler diagnostics, preparationFrontier for earliest unenriched rows and later prepared islands, plus freshness state for one exact campaignId or tableId only. This tool does not create rows, does not import leads, does not prepare messages, does not approve messages, does not schedule sends, does not launch campaigns, and does not expose direct campaign types as refillable targets. Exact targeting uses campaignId or tableId only; never pass campaign names or table names.",
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type: "object",
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package/dist/tools/prompts.js
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@@ -373,7 +373,7 @@ export function getPostFindLeadsScoutRegistry() {
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codex: 'After confirm_lead_list copies source rows and the initial campaign-table execution slice exists, ask the filter-choice question immediately. Do not spawn anything before that question. After the answer, launch only Message Drafting. The filter-choice answer is the post-import user gate for this single worker; do not ask another question about starting it in step-wise or YOLO mode. The registry lookup is not a launch: after get_post_find_leads_scout_registry, immediately invoke Task/spawn_agent or the host background-agent mechanism before loading filter-leads.md, before saving rubrics, and before treating skip-filters as ready for message review. Both choices route through this kickoff; do not let filters_skipped jump straight from filter-choice to message-generation. If filters are chosen, the parent stays on Filter Rules and drafts/saves rubrics with MCP tools while Message Drafting runs in the background. If filters are skipped, move to Messages/message review only after Message Drafting has started or is ready; update_campaign(currentStep=messages) is not proof of launch. If the named Message Drafting custom agent is unavailable, spawn a generic gpt-5.5 xhigh Message Drafting background agent with the same lean campaign/table basis. When the background worker starts, persist workerDetails.messageDraftBuilder with statusSource "branch", status "branch-running", runId, startedAt, updatedAt, basisToken when known, and basis containing campaignId, selectedLeadListId, workflowTableId, filterChoice, and reviewBatchRowHash or reviewBatchRowIds; workerStatuses.messageDraftBuilder may be "running" as a simple badge only. Never put rich proof under workerStatuses and never use workerStatuses.messageDrafting. If no background-agent tool is callable, start the same full message branch inline before filter drafting or before skip-filter message review, record workerDetails.messageDraftBuilder with statusSource "parent-thread-fallback" and status "fallback-active", and require the same live context, prompt, assets, and validation gate before message review; do not wait until filters are saved and then call the registry.',
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claude: "After confirm_lead_list copies source rows and the initial campaign-table execution slice exists, ask the filter-choice question immediately. Do not invoke any Task/Agent before that question. After the answer, invoke only Message Drafting. If filters are chosen, parent drafts/saves rubrics with MCP tools while Message Drafting runs, asks filter approval, then joins Message Drafting. If filters are skipped, invoke only Message Drafting and move to Messages/message review.",
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parentThreadRule: 'Named agents are optional acceleration, but message drafting is not optional. The only normal background worker is Message Drafting. The filter-choice answer is the campaign-scoped go-ahead for this single post-import worker; do not ask another question to start it in step-wise or YOLO mode. If a named agent is unavailable, use a generic gpt-5.5 xhigh Message Drafting background agent. source work and filter work stay in the parent thread with MCP tools. If post-find-leads-message-scout is available, run it as the background Message Draft Builder after the filter-choice answer. The registry lookup is not a launch: get_post_find_leads_scout_registry only identifies the worker, and Message Drafting counts as started only after Task/spawn_agent or the host background-agent tool is invoked, or after the parent begins the same full message branch inline because no background-agent tool is callable. This launch must happen before loading filter-leads.md, save_rubrics, filter approval, or skip-filter message review; currentStep=messages is not proof of launch. If post-find-leads-message-scout is absent, do not customer-surface install status. Do not silently treat message drafting as started; the main thread must either launch the background worker or execute the same message branch from CampaignOffer state, selected source state, workflowTableId, and initial campaign-table execution slice rows. For a spawned worker, record workerDetails.messageDraftBuilder with statusSource branch / status branch-running, runId, startedAt, updatedAt, and basis containing campaignId, selectedLeadListId, workflowTableId, filterChoice, and reviewBatchRowHash or reviewBatchRowIds. workerStatuses.messageDraftBuilder is optional simple badge text only ("running", "ready", "blocked", "idle"); never put runId/statusSource/basis under workerStatuses and never use workerStatuses.messageDrafting. If no background-agent tool is callable, start that same full message branch inline before filter drafting or before skip-filter message review, record workerDetails.messageDraftBuilder with statusSource parent-thread-fallback / status fallback-active then ready, and require the same live context, prompt, assets, and validation gate before message review; do not report that as a background worker failure. If neither branch nor inline fallback can run, return blocked/retry-needed; do not wait until filters are saved and then call the registry. The Message Drafting handoff must be lean. Do not paste copied row counts, brief hashes, review-batch hashes, full reviewBatchRowIds, broad row data, or local debug artifacts into the spawn prompt. Local markdown/json files are not normal-path inputs. The filter-choice question is the first post-import user gate; do not load post-lead registries or filter references before it. Message drafting starts after the filter-choice answer, must load get_subskill_prompt({ subskillName: "generate-messages" }), and must load every required message asset named by generate-messages Mode 0 through get_subskill_asset before drafting. Reference Asset Loading means loading the required pre-draft reference pack before drafting; return blocked/retry-needed if required assets cannot be loaded; load ai-tells.md because it is never optional. The branch or parent-thread fallback loads the full generate-messages prompt and every referenced asset through get_subskill_asset. After generating/revising the candidate and before returning ready, must load get_subskill_prompt({ subskillName: "create-campaign-v2-validation" }) as the final internal validation gate, must read live campaign table state through scoped MCP/product tools, and must reject mismatched selectedLeadListId/workflowTableId/campaign/workspace input. Do not block when filters were chosen but leadScoringRubrics are not yet visible in the branch read; the parent owns save_rubrics and filter approval in parallel, so Message Drafting should return status ready with basisStatus usable_initial when campaign/list/table identity and the non-empty execution slice match. Do not use any alternate, local-artifact, or examples-only message prompt. User copy feedback, message QA, or rewrite requests before approve-message must be routed back to Message Drafting with the current recommendation, lean campaign/table basis, and latest user text; the parent must not rewrite or QA the template from memory and must not call update_campaign_brief before approve-message. The worker validates internally and returns only templateRecommendation, tokenFillRules, renderedGoodSample, status, approveOrReviseRecommendation, validationStatus, outputAt, outputHash, and blocked/retry detail. Do not render renderedFallbackSample, risk notes, or a qaReceipt on the normal happy path. On the filter path, save_rubrics keeps the browser on Filter Rules after save_rubrics so the user can approve the saved criteria; after saved-filter approval, move to Filter Leads with currentStep=apply-icp-rubric whether Message Drafting is ready or still running. Wait there for message approval. Enrichment, filtering, Generate Message cells, sender setup, sequence attach, and launch wait for template approval on the Use Template path. On the skip path, move to Messages/message review after Message Drafting has started or is ready and wait for message approval before enrichment or Settings. Do not render message review from checklist or shortcut instructions; message review requires a messageDraftRecommendation whose basis proves the generate-messages prompt, required message assets, and validation gate ran for the current campaign/table execution slice. Do not automatically rerun Message Drafting after filters/enrichment finish; show the initial draft by default and offer an enriched rewrite only with explicit user opt-in. Handoff and recommendation output are Markdown with labeled fields, not raw JSON.',
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prepareMessagesRule: `Default create-campaign stays on the existing reviewBatchLimit:15 first campaign-table execution slice. For plain post-mint fill/load/refill requests, load get_subskill_prompt({ subskillName: "refill-sends-workflow" }), then call resolve_campaign_fill_route({ intent:"plain" }), list_senders, and get_campaign_refill_state for enough candidate campaigns to identify the campaign that most recently had scheduler-owned sends for the relevant sender set before any mutation. Route outcomes are route:"evergreen_horizon", route:"active_campaigns", and route:"ask_create"; if a plain managed-waterfall route has archived/completed skipped slots or does not cover the named sender set, immediately refetch with resolve_campaign_fill_route({ intent:"active" }) and inspect current dashboard-active ACTIVE/PAUSED campaign-backed sequence campaigns before declaring a sender blocked; stay in the same campaignOfferId/campaignId context after minting. Plain fill is not an alias for fill_campaign_horizon or campaign creation. fill_campaign_horizon is evergreen-only and is not the generic regular-campaign fill path. Campaign creation is allowed only after route:"ask_create" and explicit user selection; it is never the default response to plain fill. Treat "fill up/load sends" as capacity-fill preparation, and treat "refill senders", "fill senders", "max out senders", and "load everyone up" as sender-scoped capacity-fill preparation. For sender-scoped requests with no named senders, --yolo means all eligible healthy senders enrolled in active campaign-backed sequence campaigns in the active workspace; without --yolo, ask which eligible enrolled senders to refill before choosing campaigns or mutating. In non-yolo interactive Codex or Claude Code sessions, the sender/campaign/action approval packet must be asked through request_user_input/AskUserQuestion with exactly Accept and Decline; do not use plain chat approval. The approval question body must show workspace, sender scope, a campaign-by-campaign table, exact ids/caps/dates, side effects, forbidden actions, and stop condition before mutation. Default --yolo horizon is a two-send-day horizon: two sender-local send days, skipping no-send-hour days. For campaign-scoped fill/refill, select the best recent-send campaign and calculate the bounded gap from healthy sender daily capacity minus future scheduler-owned scheduled sends and ready-to-schedule rows, then prepare only that gap. For sender-scoped fill/refill, calculate the bounded gap per eligible sender across active enrolled campaigns, counting future scheduled and ready-to-schedule rows across those campaigns, then choose the best same-sender campaign to fill each sender gap: prefer recent/future scheduler-owned sends for that sender, then strongest recent result evidence, then source health. Maintain a horizon saturation ledger per selected sender with selected send days, gross capacity, future scheduler-owned scheduled counts, ready-to-schedule buffer, remaining scheduled gap, remaining ready-or-scheduled gap, and the next MCP primitive. Do not stop after filling only one sender when the request was sender-scoped. In --yolo, continue through every safe selected sender/campaign action covered by the rendered packet, reread after each terminal apply/prep/start result, recompute the horizon saturation ledger, and keep going until scheduler-owned scheduledFor cells fill the requested horizon or a concrete blocker/timeout is proven. Ready-to-schedule rows are buffer, not completion; if ready covers the gap but scheduled cells do not, run a bounded scheduler-settle loop and report awaiting_scheduler_after_ready_buffer as not complete when timeout is reached. When no safe in-packet action remains return concrete continuation options with campaign names, exact ids, and which options require a new approval packet. Use the refill workflow to decide whether to enrich/prep more rows in that same recent-send/best-result campaign, add/import more rows to that same campaign/source path, use a different existing campaign only when the selected same-sender lane is blocked/exhausted/already loaded while the sender still has a gap, or ask what to create. Do not create warm-post-engager side campaigns. Surface sender-health blockers separately from prepared/approved/scheduled counts. User-facing refill decisions must be campaign-name-first and sender-name-first, with ids as proof/execution targets only. For already-running regular campaigns that need Signal Discovery source replenishment, use the guarded currentStep clear with clearCurrentStepIfMatches:"running", campaign-scoped provider prompt/search/select, and import_leads with the existing sourceLeadListId when a newly approved selected-post scrape would otherwise return reusedExistingSourceList. After confirm_lead_list copies rows into an existing table, avoid fixed maxRowsToCheck:100; if confirm_lead_list returns USER_ADDED_ROWS_LIMIT_EXCEEDED, create a bounded same-source split from selectedLeadListId with get_rows_minimal/load_csv_linkedin_leads, confirm that smaller source list into the same campaign, and
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prepareMessagesRule: `Default create-campaign stays on the existing reviewBatchLimit:15 first campaign-table execution slice. For plain post-mint fill/load/refill requests, load get_subskill_prompt({ subskillName: "refill-sends-workflow" }), then call resolve_campaign_fill_route({ intent:"plain" }), list_senders, and get_campaign_refill_state for enough candidate campaigns to identify the campaign that most recently had scheduler-owned sends for the relevant sender set before any mutation. Route outcomes are route:"evergreen_horizon", route:"active_campaigns", and route:"ask_create"; if a plain managed-waterfall route has archived/completed skipped slots or does not cover the named sender set, immediately refetch with resolve_campaign_fill_route({ intent:"active" }) and inspect current dashboard-active ACTIVE/PAUSED campaign-backed sequence campaigns before declaring a sender blocked; stay in the same campaignOfferId/campaignId context after minting. Plain fill is not an alias for fill_campaign_horizon or campaign creation. fill_campaign_horizon is evergreen-only and is not the generic regular-campaign fill path. Campaign creation is allowed only after route:"ask_create" and explicit user selection; it is never the default response to plain fill. Treat "fill up/load sends" as capacity-fill preparation, and treat "refill senders", "fill senders", "max out senders", and "load everyone up" as sender-scoped capacity-fill preparation. For sender-scoped requests with no named senders, --yolo means all eligible healthy senders enrolled in active campaign-backed sequence campaigns in the active workspace; without --yolo, ask which eligible enrolled senders to refill before choosing campaigns or mutating. In non-yolo interactive Codex or Claude Code sessions, the sender/campaign/action approval packet must be asked through request_user_input/AskUserQuestion with exactly Accept and Decline; do not use plain chat approval. The approval question body must show workspace, sender scope, a campaign-by-campaign table, exact ids/caps/dates, side effects, forbidden actions, and stop condition before mutation. Default --yolo horizon is a two-send-day horizon: two sender-local send days, skipping no-send-hour days. For campaign-scoped fill/refill, select the best recent-send campaign and calculate the bounded gap from healthy sender daily capacity minus future scheduler-owned scheduled sends and ready-to-schedule rows, then prepare only that gap. For sender-scoped fill/refill, calculate the bounded gap per eligible sender across active enrolled campaigns, counting future scheduled and ready-to-schedule rows across those campaigns, then choose the best same-sender campaign to fill each sender gap: prefer recent/future scheduler-owned sends for that sender, then strongest recent result evidence, then source health. Maintain a horizon saturation ledger per selected sender with selected send days, gross capacity, future scheduler-owned scheduled counts, ready-to-schedule buffer, remaining scheduled gap, remaining ready-or-scheduled gap, and the next MCP primitive. Do not stop after filling only one sender when the request was sender-scoped. In --yolo, continue through every safe selected sender/campaign action covered by the rendered packet, reread after each terminal apply/prep/start result, recompute the horizon saturation ledger, and keep going until scheduler-owned scheduledFor cells fill the requested horizon or a concrete blocker/timeout is proven. Ready-to-schedule rows are buffer, not completion; if ready covers the gap but scheduled cells do not, run a bounded scheduler-settle loop and report awaiting_scheduler_after_ready_buffer as not complete when timeout is reached. When no safe in-packet action remains return concrete continuation options with campaign names, exact ids, and which options require a new approval packet. Use the refill workflow to decide whether to enrich/prep more rows in that same recent-send/best-result campaign, add/import more rows to that same campaign/source path, use a different existing campaign only when the selected same-sender lane is blocked/exhausted/already loaded while the sender still has a gap, or ask what to create. Do not create warm-post-engager side campaigns. Surface sender-health blockers separately from prepared/approved/scheduled counts. User-facing refill decisions must be campaign-name-first and sender-name-first, with ids as proof/execution targets only. For already-running regular campaigns that need Signal Discovery source replenishment, use the guarded currentStep clear with clearCurrentStepIfMatches:"running", campaign-scoped provider prompt/search/select, and import_leads with the existing sourceLeadListId when a newly approved selected-post scrape would otherwise return reusedExistingSourceList. Before prep, inspect get_campaign_refill_state.preparationFrontier. If hasLaterPreparedIsland:true or earliestUnpreparedRow exists before later successful enrichment, use rowSelector:{type:"needsEnrichment"} with columnRole:"enrich" in table-position order or start_campaign_message_preparation adaptive defaults; do not use the UI Jump anchor or needsGeneratedMessage as the refill cursor. After confirm_lead_list copies rows into an existing table, avoid fixed maxRowsToCheck:100; if confirm_lead_list returns USER_ADDED_ROWS_LIMIT_EXCEEDED, create a bounded same-source split from selectedLeadListId with get_rows_minimal/load_csv_linkedin_leads, confirm that smaller source list into the same campaign, and inspect reviewBatch only as diagnostics unless the approved packet explicitly prioritizes the just-copied split and earlier needsEnrichment rows are exhausted, dependency-blocked, or excluded. For approval diagnostics use rowSelector:{type:"needsApproval"} after current generated messages exist; mutating Approved cells still requires approvalMode:approve and exact bounded approval. Do not interpret checkedRows as enriched rows; it is only the table cursor. Prepared, approved, and ready_to_schedule rows are intermediate states; never call them scheduled unless a re-read proves scheduler-owned scheduled cells with non-null scheduledFor fill the requested horizon, and never call them complete unless a final re-read proves the same. Before source import, prep, approval, or selected paused campaign start, require exact visible approval or --yolo packet auto-accept and a fresh get_campaign_refill_state reread; stop if freshness.stateHash or exact ids changed. For "approve X messages", use approvalMode:approve only when explicitly requested. For "schedule X sends" or "fill sender sends", approve only when explicitly requested, then re-read campaign/table scheduled counts; if scheduler-owned scheduledFor cells are not present, report prepared/approved/ready - awaiting scheduler instead of success. Do not call start_campaign as part of fill/schedule horizon. start_campaign is allowed in refill only for exact selected PAUSED, dashboard-active, campaign-backed sequence targets named in the bounded packet, and the packet must state that starting can let the product scheduler schedule/send approved eligible sequence actions. Never start unrelated, archived, completed, draft, direct, or non-selected campaigns, never broad approve-all, and never use direct scheduler writes. campaignId is CampaignOffer.id. If the user asks to stop preparation, the target is wrong, or status shows the wrong campaign/table, use cancel_campaign_message_preparation only for the exact active job. Low-level selectors are diagnostics and recovery only for this lane.`,
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tell; start from a cold buyer problem or row-supported observation instead.
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Shared evergreen exception: for Shared Signal Discovery, `hope this is
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relevant` and topic-level `saw you in a few conversations about/around X, so
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hope this is relevant` are allowed when evidence-backed and not engagement-
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claiming. `Might be interested` remains blocked because it assumes intent.
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**Severity:** REJECT
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**Proof ranks used:** rank 1 (mechanism - 1,000+ conditions from one blood
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draw), rank 3 (risk before claims).
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### Dotwork Shared Signal Discovery Gold Standard
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Use this as the gold standard when a shared Signal Discovery lane has real
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topic evidence, an InMail format, and enough founder/operator proof to make the
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note feel earned.
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```text
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Subject: initiatives + business outcomes + one live picture
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Hey {{first_name}},
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Saw you might be interested in {{signal_topic}}, so hope this is relevant.
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I helped build {{credible_prior_company}}, so I've seen firsthand where {{buyer_category}} tools fall short.
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{{product}} keeps {{buyer_object_1}}, {{buyer_object_2}}, and {{buyer_object_3}} connected in one live model.
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It also gives AI agents structured context to work from, instead of stale exports.
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Open to a quick look at how {{company}}'s operating model would map in?
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P.S. We're backed by {{proof_point}} as a modern alternative to {{competitor_set}}.
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```
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Why it works:
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- the subject follows the plus-sign A + B + C pattern: topic + outcome + concrete picture
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- the credibility line explains why the sender has earned the point of view
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- the product is specific, not three generic product-summary sentences
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- the CTA offers a concrete mapped view for the recipient's company
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- the PS uses proof to answer a category objection, not to brag
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Transfer limits:
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- Use `Saw you might be interested in [topic], so hope this is relevant` or
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`Saw you in a few conversations about/around [topic], so hope this is
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relevant` only for Shared Signal Discovery when the source evidence supports
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the topic and the line does not claim a reaction, comment, sender-authored
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post, or other unproven engagement.
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- Do not use `found you in a thread`; that exposes sourcing mechanics.
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- Do not use founder/operator proof unless the brief supports it and every
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attached sender can credibly send the line.
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- For InMail, keep the body as one cohesive message and use a concrete
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plus-sign subject like `initiatives + business outcomes + one live picture`.
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The Superpower weak-signal hedge can also work for Shared Evergreen Signal
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Discovery when the line is topic-level and evidence-backed. Prefer the Dotwork
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shape above when the brief supports an InMail subject, sender credibility,
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specific product mechanism, company-specific CTA, and PS proof. Use the safe
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pattern below when a concrete signal/problem bridge is stronger than a
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low-certainty source opener.
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### Shared Evergreen Signal Discovery Safe Pattern
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Use when the campaign is a shared evergreen signal lane and the source signal is
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real but not sender-owned.
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@@ -213,22 +264,20 @@ real but not sender-owned.
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```text
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Hey {{first_name}},
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Traditional governance often treats AI like predictable software, which leaves a gap between strategy and real-time delivery.
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The AI-assisted GTM conversations keep coming back to one problem: turning good LinkedIn signal into review-ready pipeline without another outbound dashboard.
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Sellable helps teams find signal-matched prospects, filter for fit, and generate reviewed LinkedIn copy from one workflow.
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+
Curious if LinkedIn outbound is a channel you're trying to make more reliable this quarter?
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```
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Why it works:
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- low-confidence relevance
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- no blocked low-confidence relevance hedge
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- no `I'm building` or founder-only first person
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- no internal workflow vocabulary such as Codex, MCP, agent workflows, workflow
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table, lead source, or signal discovery
|
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- the signal becomes a buyer problem
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- the signal becomes a buyer problem instead of an activity-log opener
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- safe for multiple senders attached to the same shared lane
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## Conditional Examples
|
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Prefer:
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- lowercase or casual casing when the motion supports it
|
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- an honest line like "hope this is relevant" or "so may be off, but this seemed relevant" for
|
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+
- an honest line like "hope this is relevant" or "so may be off, but this seemed relevant" for Shared Signal Discovery or non-evergreen weak-signal campaigns
|
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- a concrete CTA that names the useful conversation or asset
|
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- binary options only when the brief explicitly supports two real next steps
|
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- direct wording over polished marketing language
|
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Shared Evergreen Signal Discovery override:
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-
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-
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-
-
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-
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+
- `Saw you in a few conversations about/around [topic], so hope this is
|
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|
+
relevant` is allowed when the source evidence supports the topic and the line
|
|
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|
+
does not claim a reaction, comment, sender-authored post, or other unproven
|
|
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|
+
engagement.
|
|
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|
+
- The Dotwork opener `Saw you might be interested in [topic], so hope this is
|
|
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|
+
relevant` is also allowed for Shared Signal Discovery when the source
|
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|
+
evidence supports the topic. Do not use bare `might be interested` as a
|
|
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|
+
generic intent claim.
|
|
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|
+
- Do not use `found you in a thread`; that exposes sourcing mechanics.
|
|
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|
- Do not use `I'm building`, `I've mapped`, `my company`, or `my team`.
|
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-
-
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|
-
|
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|
-
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|
-
|
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|
+
- Prefer the Dotwork shape when the message is InMail: a concrete A + B + C
|
|
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|
+
subject, topic-level relevance opener, proof of earned sender perspective,
|
|
221
|
+
specific product mechanism, company-specific CTA, and optional PS proof.
|
|
222
|
+
- If the source topic cannot support a low-certainty topic bridge, omit the
|
|
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|
+
source line and start from a role/company/problem observation.
|
|
220
224
|
|
|
221
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|
Avoid:
|
|
222
226
|
|
|
@@ -74,7 +74,33 @@ Revise or reject the sample when any of these happen.
|
|
|
74
74
|
- **actions are implied, not stated** — e.g. "runs that chain as AI agents" when a clearer version would name the specific actions (verb + object, one per line)
|
|
75
75
|
- **category-level opener used when a per-lead signal exists** — if `lead-sample.json` carries any per-lead signal (post, hire, visible tool, topic engagement), the opener must reference it. Category-level openers of shape `"Most [category] teams still do X by hand"` are only acceptable when zero per-lead signal is in the sample. When a category-level opener is used as fallback, Findings must flag it explicitly
|
|
76
76
|
- **mind-reading from engagement signals** — a topic engagement, post, public activity, role, company, or hiring trigger does not prove buyer intent. Reject phrases like `"AI-GTM stack is clearly on your mind"`, `"you're clearly focused on..."`, `"obviously relevant"`, or `"already thinking about..."` unless that exact priority is explicitly present in `lead-sample.json`. Translate to low-certainty buyer context or omit the signal from copy.
|
|
77
|
-
- **source-y signal narration** — reject `"saw you on..."`, `"saw you
|
|
77
|
+
- **source-y signal narration** — reject `"saw you on..."`, `"saw you
|
|
78
|
+
engaging with..."`, `"you commented on..."`, `"your LinkedIn activity..."`,
|
|
79
|
+
`"you might not remember the thread..."`, `"found you through [source] and
|
|
80
|
+
your role looked close..."`, or any line that makes the recipient feel
|
|
81
|
+
watched unless the chosen archived motion is intentionally self-aware about
|
|
82
|
+
the signal. For sender-owned LinkedIn post sources, a light first-person
|
|
83
|
+
acknowledgment is allowed when row data proves a reaction/comment:
|
|
84
|
+
`"appreciate you showing some love on my post about [topic]"` or `"thanks for
|
|
85
|
+
showing support on my [topic] post"`. Do not name a comment unless comment
|
|
86
|
+
text is present. Follow the acknowledgment with a soft relevance bridge
|
|
87
|
+
before broad pain/product copy, e.g. `"figured this might be relevant if
|
|
88
|
+
LinkedIn is becoming more of a GTM channel for [company]"`. For Shared Signal
|
|
89
|
+
Discovery and non-evergreen third-party LinkedIn-post-sourced campaigns, a
|
|
90
|
+
topic-level bridge is allowed when it explains why the note exists and stays
|
|
91
|
+
apologetically uncertain: `"saw you might be interested in [topic], so hope
|
|
92
|
+
this is relevant."`, `"saw you in a few conversations about [topic], so may be
|
|
93
|
+
off, but this seemed relevant."`, `"saw you in a few conversations around
|
|
94
|
+
[topic], so hope this is relevant."`, or `"hope this is relevant if [topic] is
|
|
95
|
+
still on your plate."` Shared evergreen signal override: Dotwork-style `saw
|
|
96
|
+
you might be interested` can be used for Shared Signal Discovery when the
|
|
97
|
+
named Dotwork pattern applies, topic-level and evidence-backed; otherwise
|
|
98
|
+
prefer the conversation/topic bridge. `found you in a thread` remains blocked
|
|
99
|
+
because it exposes sourcing mechanics.
|
|
100
|
+
Shared Cold Fallback should use a concrete signal/problem
|
|
101
|
+
bridge or omit the source line. Reserve `"raise your hand"` language for
|
|
102
|
+
explicit lead-magnet comments, replies, or opt-ins. Translate the signal into
|
|
103
|
+
natural buyer context or omit it.
|
|
78
104
|
- **sender-owned source rendered as third-party** — hard fail when the source post is sender-owned and the draft says `"found you in a thread"`, `"saw you in a thread"`, `"saw you in conversations"`, or `"saw you in a few conversations"` as if the post were third-party. For sender-owned sources, the copy must either use a light first-person acknowledgment plus a soft relevance bridge, or omit the source line. If multiple senders may send the campaign, or the final sender/source-owner match is ambiguous, do not assume a specific `my post` voice or name a specific sender; omit the sender-owned source line until row-level sender ownership is proven. Neutral low-certainty thread/source language is only for truly third-party sources.
|
|
79
105
|
- **fake line-to-line continuity** — reject line stacks where the source acknowledgment, relevance bridge, product line, and CTA do not actually build on each other. Each line must make the next line feel earned. If two adjacent lines could be swapped, deleted, or joined with `"anyway"` without changing the meaning, the transition is fake. In sender-owned post campaigns, the chain should be: support on my post -> why this topic may matter for the company -> what the product/problem does about that same topic -> low-friction next step.
|
|
80
106
|
- **assumptive title-fit opener** — reject `"Your [role] role at [company] looked close to this problem"` or `"looked close to this outbound campaign problem"`. This asserts fit from title/company. Keep the apologetic uncertainty instead: `"may be off, but if [workflow] is relevant to what you're working on..."`.
|
|
@@ -375,14 +401,11 @@ who scraped me."
|
|
|
375
401
|
- `Hey {{first_name}}, I'm building [X] — [what it does in one plain
|
|
376
402
|
sentence].`
|
|
377
403
|
- `Hey {{first_name}}, hope this is relevant if [buyer context] is
|
|
378
|
-
still on your plate.`
|
|
404
|
+
still on your plate.` Shared Signal Discovery or non-evergreen weak-signal only.
|
|
379
405
|
- `Hey {{first_name}}, may be off, but if [workflow] is relevant to what
|
|
380
406
|
you're working on, this might be useful.`
|
|
381
407
|
- `Hey {{first_name}}, saw you might be interested in [topic], so hope
|
|
382
|
-
this is relevant.`
|
|
383
|
-
- `Hey {{first_name}}, saw you around conversations about [topic], so
|
|
384
|
-
hope this is relevant.` Preferred for Shared Signal Discovery when the
|
|
385
|
-
topic is high-level and source-supported.
|
|
408
|
+
this is relevant.` Dotwork Shared Signal Discovery or non-evergreen weak-signal only.
|
|
386
409
|
- `Hey {{first_name}}, saw you in a few conversations around [topic],
|
|
387
410
|
so hope this is relevant.` Shared Signal Discovery or non-evergreen weak-signal only.
|
|
388
411
|
- `Hey {{first_name}}, found you in a thread about [topic], so may be
|
|
@@ -1306,7 +1306,6 @@ Message, and verify current-revision sample messages before final completion.
|
|
|
1306
1306
|
Short form: Do not pass the warm template into Shared Signal Discovery or Shared Cold Fallback.
|
|
1307
1307
|
Short form: Shared lanes must reject generic product-summary samples.
|
|
1308
1308
|
Short form: Shared lanes must reject three nearly identical samples.
|
|
1309
|
-
Short form: Shared lanes must reject unsupported low-confidence relevance hedges.
|
|
1310
1309
|
Short form: Shared lane message quality is owned by the packaged generate-messages prompt and validation; evergreen does not author source-thread bridge phrasing.
|
|
1311
1310
|
Short form: Shared lanes must reject internal workflow vocabulary.
|
|
1312
1311
|
Short form: revise or rerun the packaged create-campaign/generate-messages path.
|
|
@@ -1348,12 +1347,21 @@ Message, and verify current-revision sample messages before final completion.
|
|
|
1348
1347
|
product summaries, or repeated structure are bad. If the first generated
|
|
1349
1348
|
batch violates these rules, rerun, but record that as a repaired UAT path
|
|
1350
1349
|
rather than the desired zero-shot path.
|
|
1351
|
-
|
|
1352
|
-
|
|
1353
|
-
|
|
1354
|
-
|
|
1355
|
-
|
|
1356
|
-
|
|
1350
|
+
Use the Dotwork gold-standard shape for Shared Signal Discovery samples
|
|
1351
|
+
when the row supports a topic-level weak signal: "saw you might be
|
|
1352
|
+
interested in [topic], so hope this is relevant", "saw you in a few
|
|
1353
|
+
conversations about [topic], so hope this is relevant", or "saw you in a
|
|
1354
|
+
few conversations around [topic], so hope this is relevant". These bridges
|
|
1355
|
+
are allowed only when source evidence supports the topic and the line does
|
|
1356
|
+
not claim a reaction, comment, sender-authored post, or other engagement
|
|
1357
|
+
that is not proven. Do not use "found you in a thread" or other raw
|
|
1358
|
+
source/discovery mechanics.
|
|
1359
|
+
Shared Signal Discovery InMail subjects should follow the Dotwork plus-sign
|
|
1360
|
+
A + B + C pattern: concrete topic + buyer outcome + useful artifact/picture,
|
|
1361
|
+
for example "initiatives + business outcomes + one live picture".
|
|
1362
|
+
Translate source/tool terms into prospect-facing business language; do not
|
|
1363
|
+
put internal workflow
|
|
1364
|
+
vocabulary such as "Codex-style workflow", "MCP", "agent workflows",
|
|
1357
1365
|
"Claude Code", or "Claude-style agent workflows" in customer-facing
|
|
1358
1366
|
message one. Also avoid generic product-process nouns such as "dashboard",
|
|
1359
1367
|
"workflow", "source", "send-ready copy", "reviewed prospect lists",
|
|
@@ -1364,7 +1372,6 @@ Message, and verify current-revision sample messages before final completion.
|
|
|
1364
1372
|
Short form: Shared Signal Discovery uses no self-intro such as "I'm building Sellable".
|
|
1365
1373
|
Short form: Shared Signal Discovery uses no self-intro such as "We're building Sellable".
|
|
1366
1374
|
Short form: Shared Signal Discovery uses no "I've put together".
|
|
1367
|
-
Short form: Shared Signal Discovery may use "saw you around conversations about [topic], so hope this is relevant" when source-supported.
|
|
1368
1375
|
Short form: topic-level bridge rules are owned by the packaged generate-messages prompt and validation, not by the evergreen wrapper.
|
|
1369
1376
|
Short form: no internal workflow vocabulary such as "Codex-style workflow", "MCP", "agent workflows", "Claude Code", or "Claude-style agent workflows".
|
|
1370
1377
|
- **Shared Cold Fallback** first-message style: cold, direct, and cohesive.
|
|
@@ -1381,15 +1388,14 @@ Message, and verify current-revision sample messages before final completion.
|
|
|
1381
1388
|
Sellable/Codex/Claude-Code feature summary
|
|
1382
1389
|
across prospects. This is a single-message cold path unless the approved
|
|
1383
1390
|
create-campaign message workflow proves a better delivery format.
|
|
1384
|
-
Do not
|
|
1385
|
-
|
|
1386
|
-
|
|
1387
|
-
|
|
1388
|
-
|
|
1389
|
-
|
|
1390
|
-
|
|
1391
|
-
|
|
1392
|
-
observation instead.
|
|
1391
|
+
Do not use source-thread hedges such as "hope this is relevant", "might be
|
|
1392
|
+
interested", or "saw you in a few conversations" in Shared Cold Fallback.
|
|
1393
|
+
Start from a concrete role, company, or buyer-problem observation instead.
|
|
1394
|
+
Do not use a repeated
|
|
1395
|
+
product-definition paragraph such as "Sellable is a GTM system" across
|
|
1396
|
+
samples; every reviewed cold sample should be specific enough to the role,
|
|
1397
|
+
company, or problem that the three sample messages do not share the same
|
|
1398
|
+
body skeleton.
|
|
1393
1399
|
Do not use mechanical Sellable process language such as "campaign idea into
|
|
1394
1400
|
prospects, filters, messages, and sequence setup", "sequence-prospects",
|
|
1395
1401
|
"dashboard overhead", "campaign map", "send-ready copy", or "reviewed
|
|
@@ -1406,8 +1412,7 @@ Message, and verify current-revision sample messages before final completion.
|
|
|
1406
1412
|
Short form: Shared Cold Fallback uses no "I've put together".
|
|
1407
1413
|
Short form: Shared Cold Fallback uses no opt-out shrug such as "If this isn't relevant, ignore me".
|
|
1408
1414
|
Short form: Shared Cold Fallback uses no product-stack dump.
|
|
1409
|
-
Short form: Shared Cold Fallback
|
|
1410
|
-
Short form: no "hope this is relevant", "might be interested", "saw you around conversations about", or "saw you in a few conversations" in Shared Cold Fallback; Shared Signal Discovery has the topic-level conversation-bridge exception above.
|
|
1415
|
+
Short form: no "hope this is relevant", "might be interested", or "saw you in a few conversations" in Shared Cold Fallback; Shared Signal Discovery has the topic-level conversation-bridge exception above.
|
|
1411
1416
|
Short form: no repeated product-definition paragraph such as "Sellable is a GTM system".
|
|
1412
1417
|
- Customer-visible evergreen lanes must enable ICP filtering before Message
|
|
1413
1418
|
Drafting. This applies to Post Engagers, Shared Signal Discovery, and
|
|
@@ -1508,18 +1513,13 @@ Message, and verify current-revision sample messages before final completion.
|
|
|
1508
1513
|
or a product-stack dump that repeats the same
|
|
1509
1514
|
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conversations"`.
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reporting completion. Do not approve or final-report samples
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relevant`, `saw you in a few conversations about/around [topic], so hope this
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is relevant`, and `hope this is relevant if [topic] is part of the plan`. The
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engagement that is not proven.
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exposes source mechanics. Shared Cold Fallback should use concrete
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`I've mapped`, `my company`, or `my team` unless exactly one sender can
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credibly say it and the lane is not shared.
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`source`, `sequence`, `send-ready copy`, or `reviewed prospect list` as
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buyer-facing explanation in shared evergreen samples unless the buyer's own
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- Write a concrete signal/problem bridge instead of a rejected relevance hedge.
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Good shapes are `the AI-assisted GTM conversations keep coming back to [buyer
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problem]`, `teams trying to turn LinkedIn signal into pipeline usually hit
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[problem]`, or `when [observable business moment] is live, [buyer workflow]
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gets harder to run consistently`.
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- If the row evidence is too weak to write a concrete bridge, omit the source
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line and start from a buyer problem, event, role, or company observation.
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- Shared evergreen lanes must pass this gate before `confirmed`, before saving a
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reusable template, and before any route-proof approval.
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Short form:
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Short form: shared evergreen copy must start from buyer context or an
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evidence-backed topic bridge, not assumed intent.
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Short form: Shared Signal Discovery may use `saw you might be interested in
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[topic], so hope this is relevant`, `saw you in a few conversations
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about/around [topic], so hope this is relevant`, or `hope this is relevant if
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[topic] is part of the plan` when it is topic-level and evidence-backed.
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Short form: shared evergreen copy cannot use `I'm building`.
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Short form:
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Short form: write a concrete signal/problem bridge instead of a rejected relevance hedge.
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### Rich Personalization Contract
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@@ -325,15 +325,16 @@ conditional good/bad fill reference.
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`[PERSONALIZATION_LINE — Intent: write one short sentence that anchors the
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note to why this might matter now. DO: connect one observable role/company/
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activity signal to the buyer problem or offer with a permissioned bridge. For
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shared evergreen lanes, do not use source-thread disclaimers that expose
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mechanics. For Shared Signal Discovery, `saw you might be interested in [topic],
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so hope this is relevant`, `saw you in a few conversations about/around [topic],
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so hope this is relevant`, and topic-backed `hope this is relevant` bridges are
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allowed when topic-level and evidence-backed. Use a concrete buyer/problem
|
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bridge when that is stronger. Low-certainty language like
|
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|
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"so may be off, but this seemed relevant" can be considered only for
|
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non-evergreen weak-signal campaigns when the source is otherwise awkward. DON'T: recap their resume, list companies, compliment their
|
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background, name a product their company sells, use source-citation phrasing, or
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use generic nouns like "your work".
|
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FALLBACK: if unsupported, omit the entire line.]`
|
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|
- The rendered personalization line should usually be 6-14 words. If it needs
|
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two clauses, multiple companies, or abstract tags like `GTM`, `international
|
|
@@ -485,19 +486,17 @@ artifact.**
|
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486
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- `your {{role}} role at {{company}} looked close to this problem`
|
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487
|
- `your {{role}} role at {{company}} looked close to this outbound campaign problem`
|
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488
|
- `saw you on {{recent_signal}}`
|
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|
-
- `saw you around {{recent_signal}}`
|
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|
-
post/source/activity text instead of a high-level topic
|
|
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|
+
- `saw you around {{recent_signal}}`
|
|
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490
|
- `saw you engaging with {{recent_signal}}`
|
|
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491
|
- `saw you raise your hand for {{signal_topic}}, so figured this was worth sending`
|
|
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492
|
- `figured this was worth sending`
|
|
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493
|
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494
|
Safer shapes:
|
|
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495
|
|
|
496
|
-
- `hope this is relevant if {{signal_topic}} is part of the plan` for non-evergreen weak-signal campaigns
|
|
497
|
-
- `saw you might be interested in {{signal_topic}}, so hope this is relevant` for non-evergreen weak-signal campaigns
|
|
498
|
-
- `saw you
|
|
499
|
-
- `saw you in a few conversations
|
|
500
|
-
- `saw you in a few conversations about {{signal_topic}}, so may be off, but this seemed relevant` for non-evergreen weak-signal campaigns
|
|
496
|
+
- `hope this is relevant if {{signal_topic}} is part of the plan` for Shared Signal Discovery or non-evergreen weak-signal campaigns only
|
|
497
|
+
- `saw you might be interested in {{signal_topic}}, so hope this is relevant` for Shared Signal Discovery or non-evergreen weak-signal campaigns only
|
|
498
|
+
- `saw you in a few conversations around {{signal_topic}}, so hope this is relevant` for Shared Signal Discovery or non-evergreen weak-signal campaigns only
|
|
499
|
+
- `saw you in a few conversations about {{signal_topic}}, so may be off, but this seemed relevant` for non-evergreen weak-signal campaigns only
|
|
501
500
|
- `appreciate you showing some love on my post about {{signal_topic}}` only when the sender/client authored the source post and the row proves a reaction or comment
|
|
502
501
|
- `thanks for showing support on my {{signal_topic}} post` only when the sender/client authored the source post and the row proves a reaction or comment
|
|
503
502
|
- `figured this might be relevant if {{channel_context}} is becoming more of a {{workflow_context}} for {{company_context}}` as the bridge after a sender-owned post acknowledgment
|
|
@@ -505,7 +504,7 @@ artifact.**
|
|
|
505
504
|
- `if {{workflow_signal}} is not relevant to what you're working on, ignore me`
|
|
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505
|
- `figured this might matter if {{workflow_signal}} is live at {{company}}`
|
|
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506
|
- `thought of {{company}} because {{observable_signal}} points at {{problem_context}}`
|
|
508
|
-
- `found you in a thread about {{signal_topic}}, so may be off, but this seemed relevant`
|
|
507
|
+
- `found you in a thread about {{signal_topic}}, so may be off, but this seemed relevant`
|
|
509
508
|
- `saw you raise your hand for {{signal_topic}}, so figured this was (hopefully) worth sending` only when the source was an explicit lead-magnet comment, reply, or opt-in. The parenthetical uncertainty is load-bearing; do not flatten it to `so figured this was worth sending`.
|
|
510
509
|
- `saw you raise your hand for {{signal_topic}} (creepy to reach out based on that, i know) - but this felt too on the nose to ignore` only when the source was an explicit lead-magnet comment, reply, or opt-in and the sender's voice can carry the cheekier aside
|
|
511
510
|
|
|
@@ -559,26 +558,27 @@ artifact.**
|
|
|
559
558
|
For third-party LinkedIn-post-sourced campaigns (commenters, reactors, lead
|
|
560
559
|
magnet replies, or scraped conversations), it is acceptable to reference the
|
|
561
560
|
conversation when it explains why the note exists. Keep it topic-level, not
|
|
562
|
-
activity-log-level
|
|
563
|
-
|
|
564
|
-
|
|
565
|
-
|
|
566
|
-
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|
-
|
|
568
|
-
|
|
569
|
-
|
|
570
|
-
|
|
561
|
+
activity-log-level. `saw you commented on {{post_context}}` and `your
|
|
562
|
+
LinkedIn activity around...` are not acceptable. Reserve `raise your hand`
|
|
563
|
+
phrasing for explicit lead-magnet comments, replies, or opt-ins. For ordinary
|
|
564
|
+
shared evergreen thread discovery, Shared Signal Discovery may use
|
|
565
|
+
`saw you might be interested in {{signal_topic}}, so hope this is relevant`
|
|
566
|
+
or `saw you in a few conversations about/around {{signal_topic}}, so hope this
|
|
567
|
+
is relevant` when evidence-backed.
|
|
568
|
+
Shared Cold Fallback should translate the source topic into a concrete
|
|
569
|
+
buyer/problem bridge or omit the source line.
|
|
571
570
|
|
|
572
571
|
Keep the apologetic nature, but aim it at uncertainty, not surveillance.
|
|
573
572
|
Good for non-evergreen weak-signal campaigns: `saw you in a few
|
|
574
573
|
conversations about outbound, so may be off, but this seemed relevant`, `may
|
|
575
574
|
be off, but if outbound is relevant to what you're working on...`, or `hope
|
|
576
|
-
this is relevant if...`. For Shared Signal Discovery,
|
|
577
|
-
|
|
578
|
-
|
|
579
|
-
|
|
580
|
-
|
|
581
|
-
|
|
575
|
+
this is relevant if...`. For Shared Signal Discovery, topic-backed `hope this
|
|
576
|
+
is relevant`, `saw you might be interested in...`, and `saw you in a few
|
|
577
|
+
conversations about/around...` are allowed when topic-level and
|
|
578
|
+
evidence-backed. For
|
|
579
|
+
Shared Cold Fallback, use a concrete signal/problem bridge. Bad: `your role
|
|
580
|
+
at {{company}} looked close...`, because it asserts fit from a title and
|
|
581
|
+
tells the buyer about themselves.
|
|
582
582
|
|
|
583
583
|
Block wordier source narration such as `you might not remember the thread,
|
|
584
584
|
but I found you through a {{signal_topic}} discussion and your
|
|
@@ -1575,11 +1575,11 @@ Before `confirmed`, run the selected winner against these gates:
|
|
|
1575
1575
|
the lead sample. If desire is inferred, use tentative framing like
|
|
1576
1576
|
`hope this is relevant if...`, `saw you might be interested in...`,
|
|
1577
1577
|
`saw you in a few conversations around...`, `figured this might matter if...`,
|
|
1578
|
-
or `if you've ever wanted...`.
|
|
1579
|
-
|
|
1580
|
-
|
|
1581
|
-
|
|
1582
|
-
|
|
1578
|
+
or `if you've ever wanted...`. Exception: for Shared Signal Discovery,
|
|
1579
|
+
topic-backed `hope this is relevant`, `saw you might be interested in...`, and
|
|
1580
|
+
`saw you in a few conversations around...` are allowed when topic-level and
|
|
1581
|
+
evidence-backed. Other shared evergreen lanes should start from the
|
|
1582
|
+
public business theme, row role/company context, or buyer problem.
|
|
1583
1583
|
- **Buyer-first opener:** after the greeting, the first substantive line
|
|
1584
1584
|
should usually enter the buyer's world: a real signal, current-state
|
|
1585
1585
|
pain, buyer-owned priority, or useful artifact. Sender-origin can come
|
|
@@ -1875,18 +1875,18 @@ infrastructure signal`, or `rails can match` unless that exact buyer
|
|
|
1875
1875
|
about`, or `clearly relevant` are BLOCKED. Source-y phrases such as
|
|
1876
1876
|
`saw you on...`, bare `saw you around...`, and `saw you engaging with...`
|
|
1877
1877
|
are also blocked unless the archived winner explicitly depends on that
|
|
1878
|
-
self-aware signal style.
|
|
1879
|
-
|
|
1880
|
-
|
|
1881
|
-
|
|
1882
|
-
|
|
1883
|
-
|
|
1884
|
-
|
|
1885
|
-
|
|
1886
|
-
`saw you
|
|
1887
|
-
|
|
1888
|
-
|
|
1889
|
-
|
|
1878
|
+
self-aware signal style. Translate the signal into low-certainty buyer
|
|
1879
|
+
context instead: `hope this is relevant if [topic] is part of the plan`,
|
|
1880
|
+
`saw you might be interested in [topic], so hope this is relevant`, `saw you
|
|
1881
|
+
in a few conversations around [topic], so hope this is relevant`, `found you
|
|
1882
|
+
in a few conversations about [topic], so may be off, but this seemed
|
|
1883
|
+
relevant`, `figured this might matter if [workflow] is live at [company]`, or
|
|
1884
|
+
a similarly natural line. For Shared Signal Discovery, topic-backed `hope this
|
|
1885
|
+
is relevant`, `saw you might be interested ... hope this is relevant`, and
|
|
1886
|
+
`saw you in a few conversations ... hope this is relevant` are allowed when
|
|
1887
|
+
they stay topic-level and avoid false engagement claims. Other shared evergreen lanes should use
|
|
1888
|
+
the concrete bridge version. Longer
|
|
1889
|
+
source-recap forms such as `you
|
|
1890
1890
|
might not remember the thread,
|
|
1891
1891
|
but I found you through a [topic] discussion...` are BLOCKED; they narrate
|
|
1892
1892
|
the scrape path instead of creating buyer relevance.
|
|
@@ -2032,11 +2032,10 @@ matters to the buyer, why this might be relevant, or the operator-reality that
|
|
|
2032
2032
|
led to it. Acceptable openers:
|
|
2033
2033
|
|
|
2034
2034
|
- `Hey {{first_name}}, [one plain sentence about what we built].`
|
|
2035
|
-
- `Hey {{first_name}}, hope this is relevant if [buyer context] is still on your plate.`
|
|
2036
|
-
- `Hey {{first_name}}, saw you might be interested in [topic], so hope this is relevant.`
|
|
2037
|
-
- `Hey {{first_name}}, saw you
|
|
2038
|
-
- `Hey {{first_name}},
|
|
2039
|
-
- `Hey {{first_name}}, found you in a thread about [topic], so may be off, but this seemed relevant.` Non-evergreen weak-signal only.
|
|
2035
|
+
- `Hey {{first_name}}, hope this is relevant if [buyer context] is still on your plate.` For Shared Signal Discovery or non-evergreen weak-signal campaigns only.
|
|
2036
|
+
- `Hey {{first_name}}, saw you might be interested in [topic], so hope this is relevant.` For Shared Signal Discovery or non-evergreen weak-signal campaigns only.
|
|
2037
|
+
- `Hey {{first_name}}, saw you in a few conversations around [topic], so hope this is relevant.` For Shared Signal Discovery or non-evergreen weak-signal campaigns only.
|
|
2038
|
+
- `Hey {{first_name}}, found you in a thread about [topic], so may be off, but this seemed relevant.`
|
|
2040
2039
|
- `Hey {{first_name}}, saw you raise your hand for [topic], so figured this was (hopefully) worth sending.` Only use this for explicit lead-magnet comments, replies, or opt-ins.
|
|
2041
2040
|
- `Hey {{first_name}}, saw you raise your hand for [topic] (creepy to reach out based on that, i know) - but this felt too on the nose to ignore.` Only use this for explicit lead-magnet comments, replies, or opt-ins.
|
|
2042
2041
|
- Do not use the flattened line `so figured this was worth sending`; either keep
|
|
@@ -2296,12 +2295,11 @@ Rules:
|
|
|
2296
2295
|
- if `lead-sample.json` carries **any** per-lead signal for this lead — a recent post, a recent hire, a visible tool in the headline, a topic engagement, a public initiative — the **message must reference it specifically**. Category-level copy is rejected.
|
|
2297
2296
|
- default placement is **Block 3**, not Block 1. Keep Block 1 substance-first unless the archived motion clearly earns a signal-led opener without falling into source-citation / talk-at phrasing.
|
|
2298
2297
|
- acceptable signal use by default:
|
|
2299
|
-
- `"Hope this is relevant if [topic] is part of the plan."`
|
|
2300
|
-
- `"Saw you might be interested in [topic], so hope this is relevant."`
|
|
2301
|
-
- `"Saw you
|
|
2302
|
-
- `"Saw you in a few conversations
|
|
2303
|
-
- `"
|
|
2304
|
-
- `"Found you in a thread about [topic], so may be off, but this seemed relevant."` Non-evergreen weak-signal only.
|
|
2298
|
+
- `"Hope this is relevant if [topic] is part of the plan."`
|
|
2299
|
+
- `"Saw you might be interested in [topic], so hope this is relevant."` Shared Signal Discovery or non-evergreen weak-signal only.
|
|
2300
|
+
- `"Saw you in a few conversations around [topic], so hope this is relevant."` Shared Signal Discovery or non-evergreen weak-signal only.
|
|
2301
|
+
- `"Saw you in a few conversations about [topic], so may be off, but this seemed relevant."` Shared Signal Discovery or non-evergreen weak-signal only.
|
|
2302
|
+
- `"Found you in a thread about [topic], so may be off, but this seemed relevant."` Non-evergreen weak-signal only; blocked for shared evergreen lanes.
|
|
2305
2303
|
- `"Thought of {{company}} because [observable signal] points at [problem]."`
|
|
2306
2304
|
- `"Figured this might matter if [workflow] is live at {{company}}."`
|
|
2307
2305
|
- `"Saw you raise your hand for [topic], so figured this was (hopefully) worth sending."` Only for explicit lead-magnet comments, replies, or opt-ins.
|
|
@@ -2316,26 +2314,32 @@ Rules:
|
|
|
2316
2314
|
- `"Saw you engaging with [topic]."`
|
|
2317
2315
|
- `"Saw you raise your hand for [topic], so figured this was worth sending."`
|
|
2318
2316
|
- `"Figured this was worth sending."`
|
|
2319
|
-
- signal-led opener shape is a **special case**, not the default. Use it only when the archived motion truly depends on it and the line can stay natural. For Shared Signal Discovery
|
|
2320
|
-
- For Shared Signal Discovery,
|
|
2321
|
-
|
|
2322
|
-
|
|
2317
|
+
- signal-led opener shape is a **special case**, not the default. Use it only when the archived motion truly depends on it and the line can stay natural. For Shared Signal Discovery and non-evergreen LinkedIn-post-sourced campaigns, source bridges such as `"saw you in a few conversations around [topic], so hope this is relevant"` or `"saw you in a few conversations about [topic], so may be off, but this seemed relevant"` can be used when referencing the source makes the outreach feel less random. Avoid activity-log phrasing such as `"you commented on..."`, `"you reacted to..."`, or `"your LinkedIn activity..."` unless the approved motion is the deliberately self-aware raise-hand line for an explicit lead-magnet comment, reply, or opt-in.
|
|
2318
|
+
- For Shared Evergreen Signal Discovery, topic-backed weak signal-led openers
|
|
2319
|
+
such as `hope this is relevant if [topic] is part of the plan`, `saw you
|
|
2320
|
+
might be interested in [topic], so hope this is relevant`, and `saw you in a
|
|
2321
|
+
few conversations about/around [topic], so hope this is relevant` are allowed
|
|
2322
|
+
when evidence-backed and not engagement-claiming. Translate the source into a
|
|
2323
|
+
concrete problem bridge when that is stronger, e.g.
|
|
2324
|
+
`"The AI-assisted GTM conversations keep coming back to one problem: turning
|
|
2325
|
+
good LinkedIn signal into review-ready pipeline without another dashboard."`
|
|
2326
|
+
Then connect the product in buyer language.
|
|
2323
2327
|
- tokenized engagement-source opener shape is BLOCKED by default:
|
|
2324
2328
|
`{{first_name}}, saw you {{engagement_context}} on {{post_context}}` reads
|
|
2325
2329
|
like surveillance unless the filled line is explicitly self-aware and
|
|
2326
|
-
low-certainty.
|
|
2327
|
-
|
|
2328
|
-
|
|
2329
|
-
|
|
2330
|
-
|
|
2331
|
-
|
|
2332
|
-
|
|
2333
|
-
|
|
2334
|
-
|
|
2335
|
-
|
|
2336
|
-
|
|
2337
|
-
|
|
2338
|
-
|
|
2330
|
+
low-certainty. Prefer a concise bridge such as `hope this is relevant if
|
|
2331
|
+
[topic] is part of the plan`, `saw you might be interested in [topic], so hope
|
|
2332
|
+
this is relevant`, `saw you in a few conversations around [topic], so hope this
|
|
2333
|
+
is relevant`, `saw you in a few conversations about [topic], so may be off,
|
|
2334
|
+
but this seemed relevant`, or `found you in a thread about [topic], so may be
|
|
2335
|
+
off, but this seemed relevant`. For Shared Signal Discovery, topic-backed `hope
|
|
2336
|
+
this is relevant`, `saw you might be interested ... hope this is relevant`, and
|
|
2337
|
+
`saw you in a few conversations ... hope this is relevant` are allowed when
|
|
2338
|
+
topic-level and evidence-backed. Other shared evergreen lanes should use a concrete signal/problem bridge. Use
|
|
2339
|
+
the self-aware raise-hand shapes only when
|
|
2340
|
+
the source was an explicit lead-magnet comment, reply, or opt-in: `saw you raise
|
|
2341
|
+
your hand for [topic], so figured this was (hopefully) worth sending` or `saw you
|
|
2342
|
+
raise your hand for [topic] (creepy to reach out based on that, i know) - but
|
|
2339
2343
|
this felt too on the nose to ignore`. Do not use the longer `you might not remember the thread...` shape;
|
|
2340
2344
|
if the concise source bridge still feels awkward, omit the engagement reference.
|
|
2341
2345
|
- do not describe the sender/client in third person inside the outbound message.
|
|
@@ -447,26 +447,39 @@ Short form: all eligible enrolled senders are covered by sender-scoped `--yolo`;
|
|
|
447
447
|
Short form: direct scheduler writes are not covered by `--yolo`.
|
|
448
448
|
Short form: stop and re-plan instead of auto-accepting the changed action.
|
|
449
449
|
|
|
450
|
+
Before choosing a refill prep primitive, inspect the table frontier from
|
|
451
|
+
`get_campaign_refill_state.preparationFrontier`. If
|
|
452
|
+
`hasLaterPreparedIsland:true` or `earliestUnpreparedRow` exists before later
|
|
453
|
+
successful enrichment, treat that as a top-down gap: use
|
|
454
|
+
`select_campaign_cells`/`queue_campaign_cells` with
|
|
455
|
+
`rowSelector:{ type:"needsEnrichment" }` and `columnRole:"enrich"` in bounded
|
|
456
|
+
row-position order, or use `start_campaign_message_preparation` with the
|
|
457
|
+
adaptive defaults for the full enrich -> rubric -> Generate Message loop. Do not
|
|
458
|
+
use the UI Jump anchor as the automation cursor; Jump is a navigation affordance
|
|
459
|
+
and can be fooled by a later enriched island.
|
|
460
|
+
|
|
450
461
|
After same-campaign source copy, inspect the actual campaign-table position of
|
|
451
|
-
the copied rows before starting prep. Newly copied rows often land after the
|
|
452
|
-
|
|
453
|
-
|
|
454
|
-
`
|
|
455
|
-
|
|
456
|
-
|
|
457
|
-
|
|
458
|
-
|
|
459
|
-
|
|
460
|
-
`
|
|
461
|
-
`approvalMode:"approve"` because the user asked to fill/schedule sends or
|
|
462
|
-
provided `--yolo` for a two-day send fill,
|
|
463
|
-
|
|
464
|
-
|
|
465
|
-
|
|
466
|
-
|
|
467
|
-
|
|
468
|
-
|
|
469
|
-
|
|
462
|
+
the copied rows before starting prep. Newly copied rows often land after the
|
|
463
|
+
first 100 table rows. Use `get_campaign_table_schema` to read the `reviewBatch`
|
|
464
|
+
and `select_campaign_cells` diagnostics against
|
|
465
|
+
`rowSelector:{ type:"reviewBatch" }` only to understand the copied row set. Do
|
|
466
|
+
not operate on `reviewBatch` before earlier `needsEnrichment` rows unless the
|
|
467
|
+
approved packet explicitly says to prioritize the just-copied bounded split and
|
|
468
|
+
the earlier rows are exhausted, dependency-blocked, or intentionally excluded.
|
|
469
|
+
|
|
470
|
+
For bounded split refills, prefer top-down `needsEnrichment` or adaptive
|
|
471
|
+
`start_campaign_message_preparation` first. If the bounded packet explicitly
|
|
472
|
+
uses `approvalMode:"approve"` because the user asked to fill/schedule sends or
|
|
473
|
+
provided `--yolo` for a two-day send fill, inspect approval candidates with
|
|
474
|
+
`rowSelector:{ type:"needsApproval" }` after current generated messages exist,
|
|
475
|
+
then approve only the bounded cohort covered by the packet. Do not broad approve
|
|
476
|
+
existing table rows.
|
|
477
|
+
|
|
478
|
+
If enrich cells are pending or Generate Message cells are dependency-blocked,
|
|
479
|
+
omit `maxRowsToCheck` so the adaptive prep job can cover the bounded table scan,
|
|
480
|
+
or set a bounded cap high enough to include the necessary row-position frontier
|
|
481
|
+
when row count evidence requires it. Do not run a fixed `maxRowsToCheck:100`
|
|
482
|
+
prep pass after appending rows to a larger existing campaign table; it can spend
|
|
470
483
|
the whole budget on older rows and miss the refill batch.
|
|
471
484
|
|
|
472
485
|
Bound `targetPreparedMessages` to the actual ready-to-schedule gap for the
|