@sellable/mcp 0.1.442 → 0.1.444

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package/dist/index-dev.js CHANGED
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package/dist/index.js CHANGED
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@@ -6,7 +6,7 @@ async function postSetupEvergreenCampaigns(body) {
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  export const setupEvergreenCampaignsToolDefinitions = [
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  {
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  name: "setup_evergreen_campaigns",
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- description: "Evergreen campaign setup plan/verify command. Use plan mode first to inspect exact workspace/sender/campaign/table/source state and receive immutable lane packets. `selectedSenderIds` is a legacy shorthand for both scopes; prefer `postEngagerSenderIds` for the Post Engagers sender scope and `sharedSenderIds` for the shared lane sender scope when they differ. If a protected existing Post Engagers campaign must stay unchanged and the operator requested only shared lane execution, pass postEngagerSenderIds:[] and sharedSenderIds; do not include the protected active Post Engagers lane as a reuse packet because it can make the yolo plan non-autoExecutable. The command plans one Post Engagers lane per post-engager sender plus shared Signal Discovery and Shared Cold Fallback lanes for the shared sender set. yolo is only a parent-skill auto-execution hint for safe lane packets; pass yolo only in plan mode and never include yolo on mode:\"verify\" calls. This backend command remains read-only in plan mode and verifies receipts in verify mode. Package-backed prompt authority: the installed public wrapper can be the local Codex skill entrypoint, but lane workers must use get_subskill_prompt and get_subskill_asset for nested `$sellable:create-campaign`, create-campaign-v2, generate-messages, validation, and assets; nested filesystem prompt fallback is a failed UAT. Use mcp__sellable only for workspace selection and product mutations/readbacks. Do not use mcp__sellable_admin, direct DB, Prisma, SQL, built-in web search, browser search, web.run, or any external browsing/search tool as execution or research proof; if Sellable MCP research tools are insufficient, write a blocked receipt instead of browsing externally. Worker-local replans are read-only drift checks and must preserve the exact parent sender scopes, including postEngagerSenderIds:[] when intentionally empty and the exact sharedSenderIds array; if scope, planRevision, actionId, or laneKey drifts, stop with blocked:worker_plan_scope_drift before mutation. Each lane packet includes workerDispatch with acceptedRuntimes, rejectedRuntimes, requiresVisibleThreadOrDurableReceipt, receiptArtifactHint, receiptRunId, and receiptMustBeWrittenAfter; pre-existing receipts at old deterministic paths are stale and must not be used, so stop with blocked:stale_receipt_artifact if the receipt was not freshly written for the current receiptRunId. `multi_agent_v1.spawn_agent`/opaque spawn_agent is not accepted for mutating command proof unless the parent has visible thread or durable receipt proof. In local Codex, prefer `codex_app.list_projects` then `codex_app.create_thread` with a local project target; do not create a worktree for lane execution. If Codex app thread tools are unavailable but local Codex CLI is available, use durable streaming workers with `codex -a never -s danger-full-access exec -C <repo> -o <worker-final-file> -`; approval and sandbox flags must appear before `exec`, and current customer CLI installs reject `codex exec --ask-for-approval never` and `codex exec -a never`. Plan responses include approvalSummary; render approvalSummary when asking for bounded delegated approval because it explicitly lists campaignsToCreate, campaignsToUpdate, campaignsToVerifyOnly, campaignsLeftUntouched, attachedSenders, selectedActionIds, allowedSideEffects, forbiddenSideEffects, blockers, and approvalQuestion. When safe-yolo needs normal setup work, the parent skill may ask for bounded delegated approval: one approval over the current planRevision, selected action ids, caps, allowed side-effect classes, and stop conditions lets lane workers execute without per-substep approval while staying inside that packet. In exec/automation mode, do not call request_user_input; if yolo plan autoExecutable:false and no interactive approval can be received, stop with blocked:bounded_approval_unavailable_in_exec_mode before any mutation. Lane workers must explicitly load and use the installed `$sellable:create-campaign` wrapper as the nested workflow entrypoint, then load `create-campaign-v2` and `create-campaign-v2/core/flow.v2.json`; they must execute creation, source import, create-campaign workflow steps, generate-messages, sequence attachment, pause_campaign review-state transition when the current table is still DRAFT, and review readiness through that existing create-campaign workflow/subskills, then return receipts here for verification. Customer-visible verify receipts must set status:'succeeded' or status:'completed'; status:'passed', status:'pass', and status:'passed_with_warnings' are rejected as primary success statuses. Exception: a Post Engagers lane may write status:'blocked' with blocker:'post_engagers_no_sender_posts', 'post_engagers_no_recent_sender_posts', 'post_engagers_no_sender_owned_posts', or 'post_engagers_source_author_mismatch' when Sellable MCP readback proves no usable sender-authored posts/source exists; verify returns these as acceptedLaneBlockers so the parent can report the no-op instead of retrying invalid source repair. Receipts must include createCampaignStepReceipt with setupPlanCall, createCampaignWorkflowReceipt, campaignBriefReceipt, sourceDecisionReceipt, filterDecisionReceipt, messageDraftingReceipt, reviewBatchReceipt, sequenceReceipt, and verifyCall nested inside createCampaignStepReceipt; top-level-only copies of those objects are not enough and are not promoted by verify. setupPlanCall must use canonical keys: planRevision, actionId, laneKey, workspaceId, senderIds, campaignId, tableId, createIntent. Do not use laneActionId, lanePacketActionId, delegatedPlanRevision, delegatedActionId, or requestedCall text as a substitute for those canonical fields. createCampaignWorkflowReceipt must include skillCommand:'$sellable:create-campaign', skillName:'create-campaign', wrapperSkillLoaded:true, workflowPromptName:'create-campaign-v2', workflowPromptLoadedToHasMoreFalse:true, workflowAssetPath:'create-campaign-v2/core/flow.v2.json', workflowAssetLoaded:true, workerRuntime, workerThreadId or receiptArtifactPath, durableReceiptWritten when using a receipt file, and notAdHoc:true. messageDraftingReceipt must use exactly statusSource:'branch' or statusSource:'packaged-generate-messages-worker'; descriptive aliases such as statusSource:'package-readback-local-thread' are rejected. It must include proof that generate-messages was loaded, start_campaign_message_preparation/get_campaign_message_preparation_status ran when the packaged worker path is used, validationResult:'passed', a passed qualityReview, and at least 3 concrete sampleMessages with rowId, generatedMessageText, verdict, and issues; Do not substitute `message` for `generatedMessageText`; Do not substitute `passVerdict` for `verdict`. Before writing durable receipts, run a receipt self-check: top-level `planRevision`, `actionId`, `laneKey`, `laneType`, `workspaceId`, and `senderIds` must exist; if the self-check fails, fix the receipt before ending. Use start_campaign_message_preparation with approvalMode:\"mark_ready\" only for evergreen setup. Never call `start_campaign_message_preparation` with `approvalMode:\"approve\"`; approve exactly one semantic Approved cell through select_campaign_cells/update_cell and final proof must show approvedGeneratedMessageCount exactly 1. Shared Cold Fallback samples with a standalone name followed by 'Hey there' are rejected. This command does not launch campaigns, does not schedule sends, does not assign scheduler-owned send fields, does not raw-write campaign status, does not archive/delete cleanup targets, and does not spend paid credits.",
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+ description: "Evergreen campaign setup plan/verify command. Use plan mode first to inspect exact workspace/sender/campaign/table/source state and receive immutable lane packets. `selectedSenderIds` is a legacy shorthand for both scopes; prefer `postEngagerSenderIds` for the Post Engagers sender scope and `sharedSenderIds` for the shared lane sender scope when they differ. If a protected existing Post Engagers campaign must stay unchanged and the operator requested only shared lane execution, pass postEngagerSenderIds:[] and sharedSenderIds; do not include the protected active Post Engagers lane as a reuse packet because it can make the yolo plan non-autoExecutable. The command plans one Post Engagers lane per post-engager sender plus shared Signal Discovery and Shared Cold Fallback lanes for the shared sender set. yolo is only a parent-skill auto-execution hint for safe lane packets; pass yolo only in plan mode and never include yolo on mode:\"verify\" calls. This backend command remains read-only in plan mode and verifies receipts in verify mode. Package-backed prompt authority: the installed public wrapper can be the local Codex skill entrypoint, but lane workers must use get_subskill_prompt and get_subskill_asset for nested `$sellable:create-campaign`, create-campaign-v2, generate-messages, validation, and assets; nested filesystem prompt fallback is a failed UAT. Use mcp__sellable only for workspace selection and product mutations/readbacks. Do not use mcp__sellable_admin, direct DB, Prisma, SQL, built-in web search, browser search, web.run, or any external browsing/search tool as execution or research proof; if Sellable MCP research tools are insufficient, write a blocked receipt instead of browsing externally. Worker-local replans are read-only drift checks and must preserve the exact parent sender scopes, including postEngagerSenderIds:[] when intentionally empty and the exact sharedSenderIds array; if scope, planRevision, actionId, or laneKey drifts, stop with blocked:worker_plan_scope_drift before mutation. Each lane packet includes workerDispatch with acceptedRuntimes, rejectedRuntimes, requiresVisibleThreadOrDurableReceipt, receiptArtifactHint, receiptRunId, and receiptMustBeWrittenAfter; pre-existing receipts at old deterministic paths are stale and must not be used, so stop with blocked:stale_receipt_artifact if the receipt was not freshly written for the current receiptRunId. `multi_agent_v1.spawn_agent`/opaque spawn_agent is not accepted for mutating command proof unless the parent has visible thread or durable receipt proof. In local Codex, prefer `codex_app.list_projects` then `codex_app.create_thread` with a local project target; do not create a worktree for lane execution. If Codex app thread tools are unavailable but local Codex CLI is available, use durable streaming workers with `codex -a never -s danger-full-access -c model_reasoning_effort=xhigh exec --skip-git-repo-check -m <worker-model> -C <repo> -o <worker-final-file> -`; approval, sandbox, and reasoning-effort config flags must appear before `exec`, and current customer CLI installs reject `codex exec --ask-for-approval never` and `codex exec -a never`. Do not rely on default model or default reasoning effort: copy the parent model such as `gpt-5.5` into `-m` and always pass `-c model_reasoning_effort=xhigh`; a child worker that reports GPT 5.5 with high reasoning is a launcher bug to relaunch before mutation, not a user-continue path. Plan responses include approvalSummary; render approvalSummary when asking for bounded delegated approval because it explicitly lists campaignsToCreate, campaignsToUpdate, campaignsToVerifyOnly, campaignsLeftUntouched, attachedSenders, selectedActionIds, allowedSideEffects, forbiddenSideEffects, blockers, and approvalQuestion. When safe-yolo needs normal setup work, the parent skill may ask for bounded delegated approval: one approval over the current planRevision, selected action ids, caps, allowed side-effect classes, and stop conditions lets lane workers execute without per-substep approval while staying inside that packet. In exec/automation mode, do not call request_user_input; if yolo plan autoExecutable:false and no interactive approval can be received, stop with blocked:bounded_approval_unavailable_in_exec_mode before any mutation. Lane workers must explicitly load and use the installed `$sellable:create-campaign` wrapper as the nested workflow entrypoint, then load `create-campaign-v2` and `create-campaign-v2/core/flow.v2.json`; they must execute creation, source import, create-campaign workflow steps, generate-messages, sequence attachment, pause_campaign review-state transition when the current table is still DRAFT, and review readiness through that existing create-campaign workflow/subskills, then return receipts here for verification. Customer-visible verify receipts must set status:'succeeded' or status:'completed'; status:'passed', status:'pass', and status:'passed_with_warnings' are rejected as primary success statuses. Exception: a Post Engagers lane may write status:'blocked' with blocker:'post_engagers_no_sender_posts', 'post_engagers_no_recent_sender_posts', 'post_engagers_no_sender_owned_posts', or 'post_engagers_source_author_mismatch' when Sellable MCP readback proves no usable sender-authored posts/source exists; verify returns these as acceptedLaneBlockers so the parent can report the no-op instead of retrying invalid source repair. Any other blocked receipt, including model-quality/preflight or worker model availability blockers, is not a goal-complete success condition and must not let the parent report evergreen completion. Receipts must include createCampaignStepReceipt with setupPlanCall, createCampaignWorkflowReceipt, campaignBriefReceipt, sourceDecisionReceipt, filterDecisionReceipt, messageDraftingReceipt, reviewBatchReceipt, sequenceReceipt, and verifyCall nested inside createCampaignStepReceipt; top-level-only copies of those objects are not enough and are not promoted by verify. setupPlanCall must use canonical keys: planRevision, actionId, laneKey, workspaceId, senderIds, campaignId, tableId, createIntent. Do not use laneActionId, lanePacketActionId, delegatedPlanRevision, delegatedActionId, or requestedCall text as a substitute for those canonical fields. createCampaignWorkflowReceipt must include skillCommand:'$sellable:create-campaign', skillName:'create-campaign', wrapperSkillLoaded:true, workflowPromptName:'create-campaign-v2', workflowPromptLoadedToHasMoreFalse:true, workflowAssetPath:'create-campaign-v2/core/flow.v2.json', workflowAssetLoaded:true, workerRuntime, workerThreadId or receiptArtifactPath, durableReceiptWritten when using a receipt file, and notAdHoc:true. messageDraftingReceipt must use exactly statusSource:'branch' or statusSource:'packaged-generate-messages-worker'; descriptive aliases such as statusSource:'package-readback-local-thread' are rejected. It must include proof that generate-messages was loaded, start_campaign_message_preparation/get_campaign_message_preparation_status ran when the packaged worker path is used, validationResult:'passed', a passed qualityReview, and at least 3 concrete sampleMessages with rowId, generatedMessageText, verdict, and issues; Do not substitute `message` for `generatedMessageText`; Do not substitute `passVerdict` for `verdict`. Before writing durable receipts, run a receipt self-check: top-level `planRevision`, `actionId`, `laneKey`, `laneType`, `workspaceId`, and `senderIds` must exist; if the self-check fails, fix the receipt before ending. Use start_campaign_message_preparation with approvalMode:\"mark_ready\" only for evergreen setup. Never call `start_campaign_message_preparation` with `approvalMode:\"approve\"`; approve exactly one semantic Approved cell through select_campaign_cells/update_cell and final proof must show approvedGeneratedMessageCount exactly 1. Shared Cold Fallback samples with a standalone name followed by 'Hey there' are rejected. This command does not launch campaigns, does not schedule sends, does not assign scheduler-owned send fields, does not raw-write campaign status, does not archive/delete cleanup targets, and does not spend paid credits.",
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  inputSchema: {
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  type: "object",
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  properties: {
package/package.json CHANGED
@@ -1,6 +1,6 @@
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  {
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  "name": "@sellable/mcp",
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- "version": "0.1.442",
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+ "version": "0.1.444",
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  "type": "module",
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  "description": "Sellable MCP server for Claude Code and Codex campaign workflows",
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  "main": "dist/index.js",
@@ -56,10 +56,12 @@ raise your hand for X (creepy to reach out based on that, i know) - but
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  this felt too on the nose to ignore"` shapes only when the source was an
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  explicit lead-magnet comment, reply, or opt-in.
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- Shared evergreen exception: for Shared Signal Discovery, `hope this is
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- relevant` and topic-level `saw you in a few conversations about/around X, so
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- hope this is relevant` are allowed when evidence-backed and not engagement-
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- claiming. `Might be interested` remains blocked because it assumes intent.
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+ Shared lane handling: for Shared Signal Discovery, a high-level topic bridge is
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+ allowed and usually preferred when source evidence supports the topic:
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+ `"Saw you around conversations about X, so hope this is relevant."` Keep it at
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+ topic level and do not recap the source, reaction, comment, post, author, or
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+ scraper path. For Shared Cold Fallback, source/conversation language is still a
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+ tell; start from a cold buyer problem or row-supported observation instead.
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  **Severity:** REJECT
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@@ -203,60 +203,9 @@ Why it works:
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  **Proof ranks used:** rank 1 (mechanism - 1,000+ conditions from one blood
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  draw), rank 3 (risk before claims).
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- ### Dotwork Shared Signal Discovery Gold Standard
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+ Use the Superpower weak-signal hedge pattern as a valid model for Shared Signal Discovery when the source topic is real, third-party, and high-level enough to mention without activity-log phrasing. Shared Cold Fallback must not use this source language.
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- Use this as the gold standard when a shared Signal Discovery lane has real
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- topic evidence, an InMail format, and enough founder/operator proof to make the
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- note feel earned.
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-
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- ```text
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- Subject: initiatives + business outcomes + one live picture
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-
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- Hey {{first_name}},
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-
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- Saw you might be interested in {{signal_topic}}, so hope this is relevant.
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-
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- I helped build {{credible_prior_company}}, so I've seen firsthand where {{buyer_category}} tools fall short.
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-
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- {{product}} keeps {{buyer_object_1}}, {{buyer_object_2}}, and {{buyer_object_3}} connected in one live model.
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-
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- It also gives AI agents structured context to work from, instead of stale exports.
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-
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- Open to a quick look at how {{company}}'s operating model would map in?
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-
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- P.S. We're backed by {{proof_point}} as a modern alternative to {{competitor_set}}.
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- ```
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-
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- Why it works:
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-
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- - the subject follows the plus-sign A + B + C pattern: topic + outcome + concrete picture
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- - the opener is topic-level and low-certainty without exposing scrape mechanics
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- - the credibility line explains why the sender has earned the point of view
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- - the product is specific, not three generic product-summary sentences
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- - the CTA offers a concrete mapped view for the recipient's company
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- - the PS uses proof to answer a category objection, not to brag
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-
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- Transfer limits:
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-
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- - Use `Saw you might be interested in [topic], so hope this is relevant` or
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- `Saw you in a few conversations about/around [topic], so hope this is
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- relevant` only for Shared Signal Discovery when the source evidence supports
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- the topic and the line does not claim a reaction, comment, sender-authored
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- post, or other unproven engagement.
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- - Do not use `found you in a thread`; that exposes sourcing mechanics.
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- - Do not use founder/operator proof unless the brief supports it and every
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- attached sender can credibly send the line.
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- - For InMail, keep the body as one cohesive message and use a concrete
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- plus-sign subject like `initiatives + business outcomes + one live picture`.
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-
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- The Superpower weak-signal hedge can also work for Shared Evergreen Signal
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- Discovery when the line is topic-level and evidence-backed. Prefer the Dotwork
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- shape above when the brief supports an InMail subject, sender credibility,
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- specific product mechanism, company-specific CTA, and PS proof. Use the safe
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- pattern below when a concrete signal/problem bridge is stronger than a
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- low-certainty source opener.
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-
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- ### Shared Evergreen Signal Discovery Safe Pattern
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+ ### Shared Evergreen Signal Discovery Topic Bridge Pattern
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  Use when the campaign is a shared evergreen signal lane and the source signal is
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  real but not sender-owned.
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  ```text
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  Hey {{first_name}},
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- The AI-assisted GTM conversations keep coming back to one problem: turning good LinkedIn signal into review-ready pipeline without another outbound dashboard.
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+ saw you around conversations about agentic AI governance, so hope this is relevant.
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+
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+ Traditional governance often treats AI like predictable software, which leaves a gap between strategy and real-time delivery.
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- Sellable helps teams find signal-matched prospects, filter for fit, and generate reviewed LinkedIn copy from one workflow.
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+ Persona is a multi-tenant control plane for auditing agentic identities across complex environments.
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- Curious if LinkedIn outbound is a channel you're trying to make more reliable this quarter?
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+ Open to a 15-minute walkthrough?
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  ```
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  Why it works:
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- - no blocked low-confidence relevance hedge
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+ - low-confidence relevance is aimed at source/topic fit, not buyer intent
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  - no `I'm building` or founder-only first person
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  - no internal workflow vocabulary such as Codex, MCP, agent workflows, workflow
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  table, lead source, or signal discovery
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- - the signal becomes a buyer problem instead of an activity-log opener
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+ - the signal becomes a buyer problem without a generic LinkedIn-pipeline claim
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  - safe for multiple senders attached to the same shared lane
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  ## Conditional Examples
@@ -199,28 +199,24 @@ Shape:
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  Prefer:
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  - lowercase or casual casing when the motion supports it
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- - an honest line like "hope this is relevant" or "so may be off, but this seemed relevant" for Shared Signal Discovery or non-evergreen weak-signal campaigns
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+ - an honest line like "hope this is relevant" or "so may be off, but this seemed relevant" for non-evergreen weak-signal campaigns; for Shared Signal Discovery, use the high-level topic bridge override below
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  - a concrete CTA that names the useful conversation or asset
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  - binary options only when the brief explicitly supports two real next steps
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  - direct wording over polished marketing language
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  Shared Evergreen Signal Discovery override:
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- - `Saw you in a few conversations about/around [topic], so hope this is
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- relevant` is allowed when the source evidence supports the topic and the line
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- does not claim a reaction, comment, sender-authored post, or other unproven
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- engagement.
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- - The Dotwork opener `Saw you might be interested in [topic], so hope this is
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- relevant` is also allowed for Shared Signal Discovery when the source
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- evidence supports the topic. Do not use bare `might be interested` as a
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- generic intent claim.
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- - Do not use `found you in a thread`; that exposes sourcing mechanics.
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+ - Shared Signal Discovery may use `saw you around conversations about [topic],
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+ so hope this is relevant` when source evidence supports a high-level topic.
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+ - Keep the topic bridge at business-theme level; do not recap the source,
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+ reaction, comment, post, author, or scraper path.
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+ - Shared Cold Fallback must not use `hope this is relevant`, `might be
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+ interested`, or `saw you in a few conversations` as the opener.
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  - Do not use `I'm building`, `I've mapped`, `my company`, or `my team`.
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- - Prefer the Dotwork shape when the message is InMail: a concrete A + B + C
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- subject, topic-level relevance opener, proof of earned sender perspective,
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- specific product mechanism, company-specific CTA, and optional PS proof.
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- - If the source topic cannot support a low-certainty topic bridge, omit the
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- source line and start from a role/company/problem observation.
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+ - Turn the source topic into a buyer problem bridge only when it is more
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+ specific and less presumptive than the topic bridge.
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+ - If the source topic cannot support a high-level bridge, omit the source line and
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+ start from a role/company/problem observation.
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  Avoid:
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@@ -74,33 +74,7 @@ Revise or reject the sample when any of these happen.
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  - **actions are implied, not stated** — e.g. "runs that chain as AI agents" when a clearer version would name the specific actions (verb + object, one per line)
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  - **category-level opener used when a per-lead signal exists** — if `lead-sample.json` carries any per-lead signal (post, hire, visible tool, topic engagement), the opener must reference it. Category-level openers of shape `"Most [category] teams still do X by hand"` are only acceptable when zero per-lead signal is in the sample. When a category-level opener is used as fallback, Findings must flag it explicitly
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  - **mind-reading from engagement signals** — a topic engagement, post, public activity, role, company, or hiring trigger does not prove buyer intent. Reject phrases like `"AI-GTM stack is clearly on your mind"`, `"you're clearly focused on..."`, `"obviously relevant"`, or `"already thinking about..."` unless that exact priority is explicitly present in `lead-sample.json`. Translate to low-certainty buyer context or omit the signal from copy.
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- - **source-y signal narration** — reject `"saw you on..."`, `"saw you
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- engaging with..."`, `"you commented on..."`, `"your LinkedIn activity..."`,
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- `"you might not remember the thread..."`, `"found you through [source] and
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- your role looked close..."`, or any line that makes the recipient feel
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- watched unless the chosen archived motion is intentionally self-aware about
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- the signal. For sender-owned LinkedIn post sources, a light first-person
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- acknowledgment is allowed when row data proves a reaction/comment:
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- `"appreciate you showing some love on my post about [topic]"` or `"thanks for
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- showing support on my [topic] post"`. Do not name a comment unless comment
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- text is present. Follow the acknowledgment with a soft relevance bridge
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- before broad pain/product copy, e.g. `"figured this might be relevant if
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- LinkedIn is becoming more of a GTM channel for [company]"`. For Shared Signal
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- Discovery and non-evergreen third-party LinkedIn-post-sourced campaigns, a
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- topic-level bridge is allowed when it explains why the note exists and stays
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- apologetically uncertain: `"saw you might be interested in [topic], so hope
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- this is relevant."`, `"saw you in a few conversations about [topic], so may be
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- off, but this seemed relevant."`, `"saw you in a few conversations around
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- [topic], so hope this is relevant."`, or `"hope this is relevant if [topic] is
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- still on your plate."` Shared evergreen signal override: Dotwork-style `saw
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- you might be interested` can be used for Shared Signal Discovery when the
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- named Dotwork pattern applies, topic-level and evidence-backed; otherwise
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- prefer the conversation/topic bridge. `found you in a thread` remains blocked
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- because it exposes sourcing mechanics.
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- Shared Cold Fallback should use a concrete signal/problem
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- bridge or omit the source line. Reserve `"raise your hand"` language for
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- explicit lead-magnet comments, replies, or opt-ins. Translate the signal into
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- natural buyer context or omit it.
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+ - **source-y signal narration** — reject `"saw you on..."`, `"saw you engaging with..."`, `"you commented on..."`, `"your LinkedIn activity..."`, `"you might not remember the thread..."`, `"found you through [source] and your role looked close..."`, or any line that makes the recipient feel watched unless the chosen archived motion is intentionally self-aware about the signal. For sender-owned LinkedIn post sources, a light first-person acknowledgment is allowed when row data proves a reaction/comment: `"appreciate you showing some love on my post about [topic]"` or `"thanks for showing support on my [topic] post"`. Do not name a comment unless comment text is present. Follow the acknowledgment with a soft relevance bridge before broad pain/product copy, e.g. `"figured this might be relevant if LinkedIn is becoming more of a GTM channel for [company]"`. For Shared Signal Discovery, prefer a high-level topic bridge when source evidence supports the topic: `"saw you around conversations about [topic], so hope this is relevant."` For non-evergreen third-party LinkedIn-post-sourced campaigns, a topic-level bridge is allowed when it explains why the note exists and stays apologetically uncertain: `"saw you in a few conversations about [topic], so may be off, but this seemed relevant."`, `"saw you in a few conversations around [topic], so hope this is relevant."`, or `"found you in a thread about [topic], so may be off, but this seemed relevant."` The topic must be a business theme, not raw source mechanics or activity-log detail. Shared Cold Fallback must not use this source language. Reserve `"raise your hand"` language for explicit lead-magnet comments, replies, or opt-ins. Translate the signal into natural buyer context or omit it.
104
78
  - **sender-owned source rendered as third-party** — hard fail when the source post is sender-owned and the draft says `"found you in a thread"`, `"saw you in a thread"`, `"saw you in conversations"`, or `"saw you in a few conversations"` as if the post were third-party. For sender-owned sources, the copy must either use a light first-person acknowledgment plus a soft relevance bridge, or omit the source line. If multiple senders may send the campaign, or the final sender/source-owner match is ambiguous, do not assume a specific `my post` voice or name a specific sender; omit the sender-owned source line until row-level sender ownership is proven. Neutral low-certainty thread/source language is only for truly third-party sources.
105
79
  - **fake line-to-line continuity** — reject line stacks where the source acknowledgment, relevance bridge, product line, and CTA do not actually build on each other. Each line must make the next line feel earned. If two adjacent lines could be swapped, deleted, or joined with `"anyway"` without changing the meaning, the transition is fake. In sender-owned post campaigns, the chain should be: support on my post -> why this topic may matter for the company -> what the product/problem does about that same topic -> low-friction next step.
106
80
  - **assumptive title-fit opener** — reject `"Your [role] role at [company] looked close to this problem"` or `"looked close to this outbound campaign problem"`. This asserts fit from title/company. Keep the apologetic uncertainty instead: `"may be off, but if [workflow] is relevant to what you're working on..."`.
@@ -401,11 +375,14 @@ who scraped me."
401
375
  - `Hey {{first_name}}, I'm building [X] — [what it does in one plain
402
376
  sentence].`
403
377
  - `Hey {{first_name}}, hope this is relevant if [buyer context] is
404
- still on your plate.` Shared Signal Discovery or non-evergreen weak-signal only.
378
+ still on your plate.` Non-evergreen weak-signal only.
405
379
  - `Hey {{first_name}}, may be off, but if [workflow] is relevant to what
406
380
  you're working on, this might be useful.`
407
381
  - `Hey {{first_name}}, saw you might be interested in [topic], so hope
408
- this is relevant.` Dotwork Shared Signal Discovery or non-evergreen weak-signal only.
382
+ this is relevant.` Non-evergreen weak-signal only.
383
+ - `Hey {{first_name}}, saw you around conversations about [topic], so
384
+ hope this is relevant.` Preferred for Shared Signal Discovery when the
385
+ topic is high-level and source-supported.
409
386
  - `Hey {{first_name}}, saw you in a few conversations around [topic],
410
387
  so hope this is relevant.` Shared Signal Discovery or non-evergreen weak-signal only.
411
388
  - `Hey {{first_name}}, found you in a thread about [topic], so may be
@@ -409,30 +409,37 @@ acceptable only when it writes a fresh durable per-lane receipt artifact as it
409
409
  works.
410
410
  When visible Codex app thread tools are unavailable but local Codex CLI is
411
411
  available, the accepted durable streaming-worker command shape is:
412
- `codex -a never -s danger-full-access exec --skip-git-repo-check -m <worker-model> -C <repo> -o <worker-final-file> -`.
413
- The approval and sandbox flags must come before the `exec` subcommand for Codex
414
- CLI builds that expose `-a`/`-s` only at top level. `--skip-git-repo-check` belongs after `exec` because current customer and VPS Codex CLI builds expose it
412
+ `codex -a never -s danger-full-access -c model_reasoning_effort=xhigh exec --skip-git-repo-check -m <worker-model> -C <repo> -o <worker-final-file> -`.
413
+ The approval, sandbox, and reasoning-effort config flags must come before the
414
+ `exec` subcommand for Codex CLI builds that expose `-a`/`-s`/`-c` only at top
415
+ level. `--skip-git-repo-check` belongs after `exec` because current customer and VPS Codex CLI builds expose it
415
416
  as an `exec` subcommand flag, not a top-level flag. Do not use
416
417
  `codex exec --ask-for-approval never ...` or `codex exec -a never ...`; those
417
418
  forms fail on current customer CLI installs. Pipe the lane packet prompt on
418
419
  stdin, require the worker to write `workerDispatch.receiptArtifactHint`, and
419
420
  pass exactly one lane packet per worker.
420
421
  When launching durable Codex CLI workers from an automation parent, pass an
421
- explicit supported worker model instead of relying on the Codex CLI default
422
- model. Use the parent runtime model when known, for example:
423
- `codex -a never -s danger-full-access exec --skip-git-repo-check -m <worker-model> -C <repo> -o <worker-final-file> -`.
422
+ explicit supported worker model and explicit `xhigh` reasoning effort instead
423
+ of relying on the Codex CLI defaults. Use the parent runtime model when known,
424
+ for example:
425
+ `codex -a never -s danger-full-access -c model_reasoning_effort=xhigh exec --skip-git-repo-check -m <worker-model> -C <repo> -o <worker-final-file> -`.
424
426
  In Codex CLI, the parent runtime model is visible in the run header as
425
427
  `model: <model-name>`. Copy that exact model string into child worker launches
426
428
  first. If the parent header says `model: gpt-5.5`, launch workers with
427
- `-m gpt-5.5`; do not invent or probe nearby aliases such as `gpt-5.3-codex`,
428
- `gpt-5.2`, `gpt-5-codex`, `codex-latest`, or `codex-mini-latest` before trying
429
- the exact parent model. A one-line probe must count as supported only when it
430
- exits 0 and returns the requested output; a session header followed by a
431
- `not supported` error is rejected, not accepted.
432
- Do not rely on the Codex CLI default model; some customer and VPS installs
433
- default to unavailable model aliases. If the parent cannot identify a supported
434
- worker model and a test `codex exec -m <worker-model>` launch is rejected, stop
435
- with `blocked: worker_model_unavailable` before mutation.
429
+ `-m gpt-5.5` plus `-c model_reasoning_effort=xhigh`; do not invent or probe
430
+ nearby aliases such as `gpt-5.3-codex`, `gpt-5.2`, `gpt-5-codex`,
431
+ `codex-latest`, or `codex-mini-latest` before trying the exact parent model. A
432
+ one-line probe must include the same `-c model_reasoning_effort=xhigh` override
433
+ and count as supported only when it exits 0 and returns the requested output; a
434
+ session header followed by a `not supported` error is rejected, not accepted.
435
+ Do not rely on the Codex CLI default model or default reasoning effort; some
436
+ customer and VPS installs default to unavailable model aliases or to `high`
437
+ reasoning. `-m gpt-5.5` alone is not enough. If a child worker reports GPT 5.5
438
+ with `high` reasoning, treat that as a launcher bug, relaunch with the explicit
439
+ `xhigh` config before mutation, and do not ask the user to continue through the
440
+ model-quality warning. If the parent cannot identify a supported worker model
441
+ and launch it with `xhigh` reasoning, stop with
442
+ `blocked: worker_model_unavailable` before mutation.
436
443
  When wrapping multiple local Codex CLI workers in a shell launcher, run the
437
444
  wrapper with `/bin/bash -lc` or another explicitly chosen portable shell. Do not
438
445
  rely on zsh-specific behavior. Do not use `status` as a shell variable because
@@ -444,7 +451,7 @@ Do not embed `<<'WORKER_PROMPT'` heredocs inside a single quoted or double
444
451
  quoted `/bin/bash -lc '...'` command string; nested quoting is brittle and can
445
452
  truncate the first worker before mutation. For multi-worker launchers, write one
446
453
  plain prompt file per lane under the current run directory, then start each
447
- worker with `codex -a never -s danger-full-access exec --skip-git-repo-check -m "$WORKER_MODEL" -C "$REPO" -o
454
+ worker with `codex -a never -s danger-full-access -c model_reasoning_effort=xhigh exec --skip-git-repo-check -m "$WORKER_MODEL" -C "$REPO" -o
448
455
  "$worker_final_file" - < "$worker_prompt_file"`. Keep launcher shell variables
449
456
  double-quoted and keep the prompt heredoc only in a standalone script/prompt-file
450
457
  write step, not inside an already quoted shell argument. If the first launcher
@@ -550,7 +557,7 @@ launchers, write the same prompt body to `<worker-prompt-file>` and launch the
550
557
  worker with stdin redirected from that file:
551
558
 
552
559
  ```
553
- codex -a never -s danger-full-access exec --skip-git-repo-check -m <worker-model> -C <repo> -o <worker-final-file> - <<'WORKER_PROMPT'
560
+ codex -a never -s danger-full-access -c model_reasoning_effort=xhigh exec --skip-git-repo-check -m <worker-model> -C <repo> -o <worker-final-file> - <<'WORKER_PROMPT'
554
561
  Use $sellable:create-campaign as the governing campaign workflow for this one lane worker.
555
562
  Use the evergreen plan/packet below only for lane scope, source metadata,
556
563
  postconditions, side-effect caps, and durable receipt proof.
@@ -567,7 +574,8 @@ Write the durable receipt to this exact path: <receiptArtifactPath>
567
574
 
568
575
  If your runtime exposes a goal tool, create or maintain this exact goal:
569
576
  complete action <actionId> only when <receiptArtifactPath> exists as valid JSON
570
- for this lane or when a blocked receipt has been written at that same path.
577
+ for this lane, or only for the accepted Post Engagers no-source blockers listed
578
+ below when a blocked receipt has been written at that same path.
571
579
 
572
580
  Create-campaign goal prompt (authoritative; paste verbatim from the matching
573
581
  createCampaignGoals[].goalPrompt):
@@ -595,6 +603,11 @@ Use mcp__sellable only. Do not use admin tools, direct DB, Prisma, SQL, web sear
595
603
  Do not launch, start, schedule, send, or use paid InMail.
596
604
  For filter proof, durable receipt status must be `filterDecisionReceipt.status:"applied"` only; never `completed`, `confirmed`, `done`, or aliases.
597
605
  For generated messages, `update_cell` is allowed only for the semantic Approved checkbox. Never use `update_cell` for generated message text/body/sample copy. Bad copy requires `revise_message_template_and_rerun` or brief/template revision plus Generate Message rerun. Any generated-message cell override is `blocked: generated_message_cell_override`.
606
+ If `bootstrap_create_campaign.modelQuality.status === "warn"` because the child
607
+ worker reports GPT 5.5 with `high` reasoning, that is a parent launcher
608
+ configuration bug, not an operator approval path inside the worker. Stop before
609
+ mutation, tell the parent to relaunch this lane with
610
+ `-c model_reasoning_effort=xhigh`, and do not mark the worker goal complete.
598
611
  Complete only this lane. Do not end with narration only. Before your final
599
612
  response, run a local file-existence and JSON self-check for
600
613
  <receiptArtifactPath>. If the lane succeeded, write the canonical success
@@ -608,12 +621,14 @@ receipt, not a worker crash: use one of
608
621
  `post_engagers_no_sender_owned_posts`, or
609
622
  `post_engagers_source_author_mismatch`, include the source/readback evidence,
610
623
  and stop without scraping third-party authors or generating misleading warm
611
- copy. The terminal condition is filesystem proof that <receiptArtifactPath>
612
- exists.
624
+ copy. Any other blocked receipt is not a goal-complete success condition; it is
625
+ a failed lane return that the parent must report or repair. The terminal success
626
+ condition is filesystem proof that <receiptArtifactPath> exists with a success
627
+ receipt, or an accepted Post Engagers no-source blocked/no-op receipt.
613
628
  WORKER_PROMPT
614
629
 
615
630
  # Multi-worker launcher equivalent:
616
- codex -a never -s danger-full-access exec --skip-git-repo-check -m <worker-model> -C <repo> -o <worker-final-file> - < <worker-prompt-file>
631
+ codex -a never -s danger-full-access -c model_reasoning_effort=xhigh exec --skip-git-repo-check -m <worker-model> -C <repo> -o <worker-final-file> - < <worker-prompt-file>
617
632
  ```
618
633
 
619
634
  If any placeholder cannot be filled from the current plan, matching
@@ -863,7 +878,11 @@ by someone else. Use the explicit blocker codes
863
878
  `acceptedLaneBlockers`, so the parent can report the truthful no-op instead of
864
879
  retrying invalid source repair. This exception does not apply to shared lanes,
865
880
  bad generated copy, stale plans, target mismatch, missing receipt files, launch
866
- or schedule side effects, or arbitrary worker failures.
881
+ or schedule side effects, model-quality/preflight blockers, worker model
882
+ availability blockers, or arbitrary worker failures. A blocked receipt outside
883
+ the accepted Post Engagers source codes must not be treated as completion, must
884
+ not be used to mark the worker goal complete, and must not let the parent report
885
+ the evergreen command as complete.
867
886
 
868
887
  All step proof objects must live under `createCampaignStepReceipt`. Do not put
869
888
  `createCampaignWorkflowReceipt`, `campaignBriefReceipt`,
@@ -1306,6 +1325,7 @@ Message, and verify current-revision sample messages before final completion.
1306
1325
  Short form: Do not pass the warm template into Shared Signal Discovery or Shared Cold Fallback.
1307
1326
  Short form: Shared lanes must reject generic product-summary samples.
1308
1327
  Short form: Shared lanes must reject three nearly identical samples.
1328
+ Short form: Shared lanes must reject unsupported low-confidence relevance hedges.
1309
1329
  Short form: Shared lane message quality is owned by the packaged generate-messages prompt and validation; evergreen does not author source-thread bridge phrasing.
1310
1330
  Short form: Shared lanes must reject internal workflow vocabulary.
1311
1331
  Short form: revise or rerun the packaged create-campaign/generate-messages path.
@@ -1347,21 +1367,12 @@ Message, and verify current-revision sample messages before final completion.
1347
1367
  product summaries, or repeated structure are bad. If the first generated
1348
1368
  batch violates these rules, rerun, but record that as a repaired UAT path
1349
1369
  rather than the desired zero-shot path.
1350
- Use the Dotwork gold-standard shape for Shared Signal Discovery samples
1351
- when the row supports a topic-level weak signal: "saw you might be
1352
- interested in [topic], so hope this is relevant", "saw you in a few
1353
- conversations about [topic], so hope this is relevant", or "saw you in a
1354
- few conversations around [topic], so hope this is relevant". These bridges
1355
- are allowed only when source evidence supports the topic and the line does
1356
- not claim a reaction, comment, sender-authored post, or other engagement
1357
- that is not proven. Do not use "found you in a thread" or other raw
1358
- source/discovery mechanics.
1359
- Shared Signal Discovery InMail subjects should follow the Dotwork plus-sign
1360
- A + B + C pattern: concrete topic + buyer outcome + useful artifact/picture,
1361
- for example "initiatives + business outcomes + one live picture".
1362
- Translate source/tool terms into prospect-facing business language; do not
1363
- put internal workflow
1364
- vocabulary such as "Codex-style workflow", "MCP", "agent workflows",
1370
+ Shared Signal Discovery samples may use a supported topic bridge such as
1371
+ "saw you around conversations about [high-level topic], so hope this is
1372
+ relevant" when the topic is grounded in source evidence and not
1373
+ activity-log phrasing. Translate source/tool terms into prospect-facing
1374
+ business language; do not put internal workflow vocabulary such as
1375
+ "Codex-style workflow", "MCP", "agent workflows",
1365
1376
  "Claude Code", or "Claude-style agent workflows" in customer-facing
1366
1377
  message one. Also avoid generic product-process nouns such as "dashboard",
1367
1378
  "workflow", "source", "send-ready copy", "reviewed prospect lists",
@@ -1372,6 +1383,7 @@ Message, and verify current-revision sample messages before final completion.
1372
1383
  Short form: Shared Signal Discovery uses no self-intro such as "I'm building Sellable".
1373
1384
  Short form: Shared Signal Discovery uses no self-intro such as "We're building Sellable".
1374
1385
  Short form: Shared Signal Discovery uses no "I've put together".
1386
+ Short form: Shared Signal Discovery may use "saw you around conversations about [topic], so hope this is relevant" when source-supported.
1375
1387
  Short form: topic-level bridge rules are owned by the packaged generate-messages prompt and validation, not by the evergreen wrapper.
1376
1388
  Short form: no internal workflow vocabulary such as "Codex-style workflow", "MCP", "agent workflows", "Claude Code", or "Claude-style agent workflows".
1377
1389
  - **Shared Cold Fallback** first-message style: cold, direct, and cohesive.
@@ -1388,14 +1400,15 @@ Message, and verify current-revision sample messages before final completion.
1388
1400
  Sellable/Codex/Claude-Code feature summary
1389
1401
  across prospects. This is a single-message cold path unless the approved
1390
1402
  create-campaign message workflow proves a better delivery format.
1391
- Do not use source-thread hedges such as "hope this is relevant", "might be
1392
- interested", or "saw you in a few conversations" in Shared Cold Fallback.
1393
- Start from a concrete role, company, or buyer-problem observation instead.
1394
- Do not use a repeated
1395
- product-definition paragraph such as "Sellable is a GTM system" across
1396
- samples; every reviewed cold sample should be specific enough to the role,
1397
- company, or problem that the three sample messages do not share the same
1398
- body skeleton.
1403
+ Do not open with "hope this is relevant" or a similar low-confidence
1404
+ relevance hedge in Shared Cold Fallback. Do not use a repeated product-definition paragraph such
1405
+ as "Sellable is a GTM system" across samples; every reviewed cold sample
1406
+ should be specific enough to the role, company, or problem that the three
1407
+ sample messages do not share the same body skeleton.
1408
+ Do not use source-thread hedges such as "might be interested", "saw you
1409
+ around conversations about...", or "saw you in a few conversations" in
1410
+ Shared Cold Fallback. Start from a concrete role, company, or buyer-problem
1411
+ observation instead.
1399
1412
  Do not use mechanical Sellable process language such as "campaign idea into
1400
1413
  prospects, filters, messages, and sequence setup", "sequence-prospects",
1401
1414
  "dashboard overhead", "campaign map", "send-ready copy", or "reviewed
@@ -1412,7 +1425,8 @@ Message, and verify current-revision sample messages before final completion.
1412
1425
  Short form: Shared Cold Fallback uses no "I've put together".
1413
1426
  Short form: Shared Cold Fallback uses no opt-out shrug such as "If this isn't relevant, ignore me".
1414
1427
  Short form: Shared Cold Fallback uses no product-stack dump.
1415
- Short form: no "hope this is relevant", "might be interested", or "saw you in a few conversations" in Shared Cold Fallback; Shared Signal Discovery has the topic-level conversation-bridge exception above.
1428
+ Short form: Shared Cold Fallback uses no low-confidence relevance hedge such as "hope this is relevant".
1429
+ Short form: no "hope this is relevant", "might be interested", "saw you around conversations about", or "saw you in a few conversations" in Shared Cold Fallback; Shared Signal Discovery has the topic-level conversation-bridge exception above.
1416
1430
  Short form: no repeated product-definition paragraph such as "Sellable is a GTM system".
1417
1431
  - Customer-visible evergreen lanes must enable ICP filtering before Message
1418
1432
  Drafting. This applies to Post Engagers, Shared Signal Discovery, and
@@ -1513,13 +1527,18 @@ Message, and verify current-revision sample messages before final completion.
1513
1527
  or a product-stack dump that repeats the same
1514
1528
  Sellable/Codex/Claude-Code feature summary across prospects. For all
1515
1529
  shared lanes, reject generic product-summary samples, repeated
1516
- near-identical samples, intent-assumptive hedges such as "might be
1517
- interested", source-context mismatches such as "saw you in a few
1518
- conversations" in Shared Cold Fallback, internal workflow vocabulary, any
1519
- sample with non-empty `issues`, and any preserved Post Engagers opener;
1520
- revise or rerun the packaged create-campaign/generate-messages path before
1521
- reporting completion. Do not approve or final-report samples
1522
- with `verdict:"passed"` and non-empty `issues`.
1530
+ near-identical samples, unsupported low-confidence relevance hedges, internal
1531
+ workflow vocabulary, any sample with non-empty `issues`, and any preserved
1532
+ Post Engagers opener; revise or rerun the packaged
1533
+ create-campaign/generate-messages path before reporting completion. Do not
1534
+ approve or final-report samples with `verdict:"passed"` and non-empty
1535
+ `issues`.
1536
+ Shared Signal Discovery samples may use `"saw you around conversations
1537
+ about [high-level topic], so hope this is relevant"` when the topic is
1538
+ supported by source evidence and not activity-log phrasing. Shared Cold
1539
+ Fallback samples must still reject source/conversation hedges such as
1540
+ `"hope this is relevant"`, `"might be interested"`, or `"saw you in a few
1541
+ conversations"`.
1523
1542
  - The first review batch exists and at least 3 review rows have generated
1524
1543
  messages from the approved brief. If fewer than 3 usable rows exist, report
1525
1544
  the actual count and why.
@@ -246,6 +246,12 @@ says `generate-messages` loaded or because generated cells exist. The samples
246
246
  must read like final create-campaign/generate-messages output.
247
247
 
248
248
  - Start from a concrete row-supported role/company/problem observation.
249
+ - Do not turn a company category into a certainty claim about the buyer's
250
+ channel strategy. Reject lines shaped like `Building [product/category] for
251
+ [buyers] means LinkedIn attention maps to pipeline`, `because you sell to
252
+ enterprise, LinkedIn is obviously a pipeline lever`, or other inferred
253
+ inevitability claims unless the row explicitly states that fact. A company
254
+ category can inform targeting; it is not buyer-facing proof.
249
255
  - Ask one clear buyer problem question.
250
256
  - Keep the product line minimal and buyer-readable; do not turn the note into a
251
257
  product-stack dump.
@@ -269,15 +275,15 @@ must be safer than the legacy weak-signal examples. These lanes are reused by
269
275
  multiple senders, so the first line cannot sound like a scraped-activity excuse
270
276
  or a founder self-intro.
271
277
 
272
- - For Shared Signal Discovery, low-certainty topic bridges are allowed when
273
- evidence-backed: `saw you might be interested in [topic], so hope this is
274
- relevant`, `saw you in a few conversations about/around [topic], so hope this
275
- is relevant`, and `hope this is relevant if [topic] is part of the plan`. The
276
- line must not claim a reaction, comment, sender-authored post, or other
277
- engagement that is not proven.
278
- - `found you in a thread` is blocked for Shared Signal Discovery because it
279
- exposes source mechanics. Shared Cold Fallback should use concrete
280
- role/company/problem context instead of source-thread phrasing.
278
+ - Shared Signal Discovery may use a soft, high-level topic bridge when source
279
+ evidence supports the topic: `saw you around conversations about
280
+ {{signal_topic}}, so hope this is relevant`. Keep the topic broad and
281
+ business-relevant; do not recap the source, reaction, comment, post, author,
282
+ or scraper path.
283
+ - Shared Cold Fallback must not use Signal Discovery source language such as
284
+ `saw you around conversations about...`, `saw you in a few conversations...`,
285
+ `might be interested`, or `hope this is relevant`. It is a true cold lane and
286
+ should start from a buyer problem or row-supported observation.
281
287
  - do not write first-person singular founder language such as `I'm building`,
282
288
  `I've mapped`, `my company`, or `my team` unless exactly one sender can
283
289
  credibly say it and the lane is not shared.
@@ -288,24 +294,18 @@ or a founder self-intro.
288
294
  `source`, `sequence`, `send-ready copy`, or `reviewed prospect list` as
289
295
  buyer-facing explanation in shared evergreen samples unless the buyer's own
290
296
  company/product category uses that exact word and the line still sounds human.
291
- - Write a concrete signal/problem bridge instead of a rejected relevance hedge.
292
- Good shapes are `the AI-assisted GTM conversations keep coming back to [buyer
293
- problem]`, `teams trying to turn LinkedIn signal into pipeline usually hit
294
- [problem]`, or `when [observable business moment] is live, [buyer workflow]
295
- gets harder to run consistently`.
296
- - If the row evidence is too weak to write a concrete bridge, omit the source
297
+ - Use a concrete signal/problem bridge only when it is less presumptive than the
298
+ topic bridge. Do not force a generic `LinkedIn signal into pipeline` line just
299
+ because the lane is shared.
300
+ - If the row evidence is too weak to name a high-level topic, omit the source
297
301
  line and start from a buyer problem, event, role, or company observation.
298
302
  - Shared evergreen lanes must pass this gate before `confirmed`, before saving a
299
303
  reusable template, and before any route-proof approval.
300
304
 
301
- Short form: shared evergreen copy must start from buyer context or an
302
- evidence-backed topic bridge, not assumed intent.
303
- Short form: Shared Signal Discovery may use `saw you might be interested in
304
- [topic], so hope this is relevant`, `saw you in a few conversations
305
- about/around [topic], so hope this is relevant`, or `hope this is relevant if
306
- [topic] is part of the plan` when it is topic-level and evidence-backed.
305
+ Short form: Shared Signal Discovery can use `saw you around conversations about {{signal_topic}}, so hope this is relevant`.
306
+ Short form: Shared Cold Fallback cannot use Signal Discovery source language.
307
307
  Short form: shared evergreen copy cannot use `I'm building`.
308
- Short form: write a concrete signal/problem bridge instead of a rejected relevance hedge.
308
+ Short form: do not force generic LinkedIn-pipeline assumptions when a topic bridge is safer.
309
309
 
310
310
  ### Rich Personalization Contract
311
311
 
@@ -325,16 +325,15 @@ conditional good/bad fill reference.
325
325
  `[PERSONALIZATION_LINE — Intent: write one short sentence that anchors the
326
326
  note to why this might matter now. DO: connect one observable role/company/
327
327
  activity signal to the buyer problem or offer with a permissioned bridge. For
328
- shared evergreen lanes, do not use source-thread disclaimers that expose
329
- mechanics. For Shared Signal Discovery, `saw you might be interested in [topic],
330
- so hope this is relevant`, `saw you in a few conversations about/around [topic],
331
- so hope this is relevant`, and topic-backed `hope this is relevant` bridges are
332
- allowed when topic-level and evidence-backed. Use a concrete buyer/problem
333
- bridge when that is stronger. Low-certainty language like
334
- "so may be off, but this seemed relevant" can be considered only for
335
- non-evergreen weak-signal campaigns when the source is otherwise awkward. DON'T: recap their resume, list companies, compliment their
336
- background, name a product their company sells, use source-citation phrasing, or
337
- use generic nouns like "your work".
328
+ Shared Signal Discovery, prefer `saw you around conversations about [high-level
329
+ topic], so hope this is relevant` when source evidence supports the topic.
330
+ For Shared Cold Fallback, do not use source/conversation language; start from a
331
+ buyer problem or row-supported observation. Legacy low-certainty language like
332
+ "so may be off, but this seemed relevant" can be considered for non-evergreen
333
+ weak-signal campaigns when the source is otherwise awkward. DON'T: recap their
334
+ resume, list companies, compliment their
335
+ background, name a product their company sells, use source-citation phrasing,
336
+ or use generic nouns like "your work".
338
337
  FALLBACK: if unsupported, omit the entire line.]`
339
338
  - The rendered personalization line should usually be 6-14 words. If it needs
340
339
  two clauses, multiple companies, or abstract tags like `GTM`, `international
@@ -486,17 +485,19 @@ artifact.**
486
485
  - `your {{role}} role at {{company}} looked close to this problem`
487
486
  - `your {{role}} role at {{company}} looked close to this outbound campaign problem`
488
487
  - `saw you on {{recent_signal}}`
489
- - `saw you around {{recent_signal}}`
488
+ - `saw you around {{recent_signal}}` when `recent_signal` is raw
489
+ post/source/activity text instead of a high-level topic
490
490
  - `saw you engaging with {{recent_signal}}`
491
491
  - `saw you raise your hand for {{signal_topic}}, so figured this was worth sending`
492
492
  - `figured this was worth sending`
493
493
 
494
494
  Safer shapes:
495
495
 
496
- - `hope this is relevant if {{signal_topic}} is part of the plan` for Shared Signal Discovery or non-evergreen weak-signal campaigns only
497
- - `saw you might be interested in {{signal_topic}}, so hope this is relevant` for Shared Signal Discovery or non-evergreen weak-signal campaigns only
498
- - `saw you in a few conversations around {{signal_topic}}, so hope this is relevant` for Shared Signal Discovery or non-evergreen weak-signal campaigns only
499
- - `saw you in a few conversations about {{signal_topic}}, so may be off, but this seemed relevant` for non-evergreen weak-signal campaigns only
496
+ - `hope this is relevant if {{signal_topic}} is part of the plan` for non-evergreen weak-signal campaigns
497
+ - `saw you might be interested in {{signal_topic}}, so hope this is relevant` for non-evergreen weak-signal campaigns
498
+ - `saw you around conversations about {{signal_topic}}, so hope this is relevant` for Shared Signal Discovery and other third-party weak-signal campaigns when the topic is high-level and supported by source evidence
499
+ - `saw you in a few conversations around {{signal_topic}}, so hope this is relevant` for Shared Signal Discovery and other third-party weak-signal campaigns when the topic is high-level and supported by source evidence
500
+ - `saw you in a few conversations about {{signal_topic}}, so may be off, but this seemed relevant` for non-evergreen weak-signal campaigns
500
501
  - `appreciate you showing some love on my post about {{signal_topic}}` only when the sender/client authored the source post and the row proves a reaction or comment
501
502
  - `thanks for showing support on my {{signal_topic}} post` only when the sender/client authored the source post and the row proves a reaction or comment
502
503
  - `figured this might be relevant if {{channel_context}} is becoming more of a {{workflow_context}} for {{company_context}}` as the bridge after a sender-owned post acknowledgment
@@ -504,7 +505,7 @@ artifact.**
504
505
  - `if {{workflow_signal}} is not relevant to what you're working on, ignore me`
505
506
  - `figured this might matter if {{workflow_signal}} is live at {{company}}`
506
507
  - `thought of {{company}} because {{observable_signal}} points at {{problem_context}}`
507
- - `found you in a thread about {{signal_topic}}, so may be off, but this seemed relevant`
508
+ - `found you in a thread about {{signal_topic}}, so may be off, but this seemed relevant` for non-evergreen weak-signal campaigns only
508
509
  - `saw you raise your hand for {{signal_topic}}, so figured this was (hopefully) worth sending` only when the source was an explicit lead-magnet comment, reply, or opt-in. The parenthetical uncertainty is load-bearing; do not flatten it to `so figured this was worth sending`.
509
510
  - `saw you raise your hand for {{signal_topic}} (creepy to reach out based on that, i know) - but this felt too on the nose to ignore` only when the source was an explicit lead-magnet comment, reply, or opt-in and the sender's voice can carry the cheekier aside
510
511
 
@@ -558,27 +559,26 @@ artifact.**
558
559
  For third-party LinkedIn-post-sourced campaigns (commenters, reactors, lead
559
560
  magnet replies, or scraped conversations), it is acceptable to reference the
560
561
  conversation when it explains why the note exists. Keep it topic-level, not
561
- activity-log-level. `saw you commented on {{post_context}}` and `your
562
- LinkedIn activity around...` are not acceptable. Reserve `raise your hand`
563
- phrasing for explicit lead-magnet comments, replies, or opt-ins. For ordinary
564
- shared evergreen thread discovery, Shared Signal Discovery may use
565
- `saw you might be interested in {{signal_topic}}, so hope this is relevant`
566
- or `saw you in a few conversations about/around {{signal_topic}}, so hope this
567
- is relevant` when evidence-backed.
568
- Shared Cold Fallback should translate the source topic into a concrete
569
- buyer/problem bridge or omit the source line.
562
+ activity-log-level: `saw you around conversations about {{signal_topic}}, so
563
+ hope this is relevant` is preferred for Shared Signal Discovery when the
564
+ topic is high-level and supported by source evidence. `saw you in a few
565
+ conversations around {{signal_topic}}, so hope this is relevant` is also
566
+ acceptable when it reads more natural. `saw you commented on
567
+ {{post_context}}` and `your LinkedIn activity around...` are not acceptable.
568
+ Reserve `raise your hand` phrasing for explicit lead-magnet comments,
569
+ replies, or opt-ins. For Shared Cold Fallback, omit the source line and start
570
+ from a buyer problem or row-supported cold observation.
570
571
 
571
572
  Keep the apologetic nature, but aim it at uncertainty, not surveillance.
572
573
  Good for non-evergreen weak-signal campaigns: `saw you in a few
573
574
  conversations about outbound, so may be off, but this seemed relevant`, `may
574
575
  be off, but if outbound is relevant to what you're working on...`, or `hope
575
- this is relevant if...`. For Shared Signal Discovery, topic-backed `hope this
576
- is relevant`, `saw you might be interested in...`, and `saw you in a few
577
- conversations about/around...` are allowed when topic-level and
578
- evidence-backed. For
579
- Shared Cold Fallback, use a concrete signal/problem bridge. Bad: `your role
580
- at {{company}} looked close...`, because it asserts fit from a title and
581
- tells the buyer about themselves.
576
+ this is relevant if...`. For Shared Signal Discovery, prefer `saw you around
577
+ conversations about [high-level topic], so hope this is relevant` when the
578
+ source topic is supported. For Shared Cold Fallback, these source hedges are
579
+ blocked; use cold buyer-context copy instead. Bad:
580
+ `your role at {{company}} looked close...`, because it asserts fit from a
581
+ title and tells the buyer about themselves.
582
582
 
583
583
  Block wordier source narration such as `you might not remember the thread,
584
584
  but I found you through a {{signal_topic}} discussion and your
@@ -1575,11 +1575,11 @@ Before `confirmed`, run the selected winner against these gates:
1575
1575
  the lead sample. If desire is inferred, use tentative framing like
1576
1576
  `hope this is relevant if...`, `saw you might be interested in...`,
1577
1577
  `saw you in a few conversations around...`, `figured this might matter if...`,
1578
- or `if you've ever wanted...`. Exception: for Shared Signal Discovery,
1579
- topic-backed `hope this is relevant`, `saw you might be interested in...`, and
1580
- `saw you in a few conversations around...` are allowed when topic-level and
1581
- evidence-backed. Other shared evergreen lanes should start from the
1582
- public business theme, row role/company context, or buyer problem.
1578
+ or `if you've ever wanted...`. For Shared Signal Discovery, the preferred
1579
+ opener is a high-level topic bridge such as `saw you around conversations
1580
+ about [topic], so hope this is relevant` when source evidence supports the
1581
+ topic. For Shared Cold Fallback, do not use source/conversation language; use
1582
+ a cold buyer-problem opener instead.
1583
1583
  - **Buyer-first opener:** after the greeting, the first substantive line
1584
1584
  should usually enter the buyer's world: a real signal, current-state
1585
1585
  pain, buyer-owned priority, or useful artifact. Sender-origin can come
@@ -1875,18 +1875,18 @@ infrastructure signal`, or `rails can match` unless that exact buyer
1875
1875
  about`, or `clearly relevant` are BLOCKED. Source-y phrases such as
1876
1876
  `saw you on...`, bare `saw you around...`, and `saw you engaging with...`
1877
1877
  are also blocked unless the archived winner explicitly depends on that
1878
- self-aware signal style. Translate the signal into low-certainty buyer
1879
- context instead: `hope this is relevant if [topic] is part of the plan`,
1880
- `saw you might be interested in [topic], so hope this is relevant`, `saw you
1881
- in a few conversations around [topic], so hope this is relevant`, `found you
1882
- in a few conversations about [topic], so may be off, but this seemed
1883
- relevant`, `figured this might matter if [workflow] is live at [company]`, or
1884
- a similarly natural line. For Shared Signal Discovery, topic-backed `hope this
1885
- is relevant`, `saw you might be interested ... hope this is relevant`, and
1886
- `saw you in a few conversations ... hope this is relevant` are allowed when
1887
- they stay topic-level and avoid false engagement claims. Other shared evergreen lanes should use
1888
- the concrete bridge version. Longer
1889
- source-recap forms such as `you
1878
+ self-aware signal style. For non-evergreen weak-signal campaigns, translate
1879
+ the signal into low-certainty buyer context instead: `hope this is relevant if
1880
+ [topic] is part of the plan`, `saw you might be interested in [topic], so hope
1881
+ this is relevant`, `saw you in a few conversations around [topic], so hope
1882
+ this is relevant`, `found you in a few conversations about [topic], so may be
1883
+ off, but this seemed relevant`, `figured this might matter if [workflow] is
1884
+ live at [company]`, or a similarly natural line. For Shared Signal Discovery,
1885
+ keep the source bridge at high-level topic only:
1886
+ `saw you around conversations about [topic], so hope this is relevant`. For
1887
+ Shared Cold Fallback, skip the `hope this is relevant` / `might be interested`
1888
+ / `saw you in a few conversations` versions and use cold buyer-context copy.
1889
+ Longer source-recap forms such as `you
1890
1890
  might not remember the thread,
1891
1891
  but I found you through a [topic] discussion...` are BLOCKED; they narrate
1892
1892
  the scrape path instead of creating buyer relevance.
@@ -2032,10 +2032,11 @@ matters to the buyer, why this might be relevant, or the operator-reality that
2032
2032
  led to it. Acceptable openers:
2033
2033
 
2034
2034
  - `Hey {{first_name}}, [one plain sentence about what we built].`
2035
- - `Hey {{first_name}}, hope this is relevant if [buyer context] is still on your plate.` For Shared Signal Discovery or non-evergreen weak-signal campaigns only.
2036
- - `Hey {{first_name}}, saw you might be interested in [topic], so hope this is relevant.` For Shared Signal Discovery or non-evergreen weak-signal campaigns only.
2037
- - `Hey {{first_name}}, saw you in a few conversations around [topic], so hope this is relevant.` For Shared Signal Discovery or non-evergreen weak-signal campaigns only.
2038
- - `Hey {{first_name}}, found you in a thread about [topic], so may be off, but this seemed relevant.`
2035
+ - `Hey {{first_name}}, hope this is relevant if [buyer context] is still on your plate.` Non-evergreen weak-signal only.
2036
+ - `Hey {{first_name}}, saw you might be interested in [topic], so hope this is relevant.` Non-evergreen weak-signal only.
2037
+ - `Hey {{first_name}}, saw you around conversations about [topic], so hope this is relevant.` Preferred for Shared Signal Discovery when source evidence supports a high-level topic.
2038
+ - `Hey {{first_name}}, saw you in a few conversations around [topic], so hope this is relevant.` Allowed for Shared Signal Discovery when it stays high-level and not activity-log-like.
2039
+ - `Hey {{first_name}}, found you in a thread about [topic], so may be off, but this seemed relevant.` Non-evergreen weak-signal only.
2039
2040
  - `Hey {{first_name}}, saw you raise your hand for [topic], so figured this was (hopefully) worth sending.` Only use this for explicit lead-magnet comments, replies, or opt-ins.
2040
2041
  - `Hey {{first_name}}, saw you raise your hand for [topic] (creepy to reach out based on that, i know) - but this felt too on the nose to ignore.` Only use this for explicit lead-magnet comments, replies, or opt-ins.
2041
2042
  - Do not use the flattened line `so figured this was worth sending`; either keep
@@ -2295,11 +2296,12 @@ Rules:
2295
2296
  - if `lead-sample.json` carries **any** per-lead signal for this lead — a recent post, a recent hire, a visible tool in the headline, a topic engagement, a public initiative — the **message must reference it specifically**. Category-level copy is rejected.
2296
2297
  - default placement is **Block 3**, not Block 1. Keep Block 1 substance-first unless the archived motion clearly earns a signal-led opener without falling into source-citation / talk-at phrasing.
2297
2298
  - acceptable signal use by default:
2298
- - `"Hope this is relevant if [topic] is part of the plan."`
2299
- - `"Saw you might be interested in [topic], so hope this is relevant."` Shared Signal Discovery or non-evergreen weak-signal only.
2300
- - `"Saw you in a few conversations around [topic], so hope this is relevant."` Shared Signal Discovery or non-evergreen weak-signal only.
2301
- - `"Saw you in a few conversations about [topic], so may be off, but this seemed relevant."` Shared Signal Discovery or non-evergreen weak-signal only.
2302
- - `"Found you in a thread about [topic], so may be off, but this seemed relevant."` Non-evergreen weak-signal only; blocked for shared evergreen lanes.
2299
+ - `"Hope this is relevant if [topic] is part of the plan."` Non-evergreen weak-signal only.
2300
+ - `"Saw you might be interested in [topic], so hope this is relevant."` Non-evergreen weak-signal only.
2301
+ - `"Saw you around conversations about [topic], so hope this is relevant."` Preferred for Shared Signal Discovery when source evidence supports a high-level topic.
2302
+ - `"Saw you in a few conversations around [topic], so hope this is relevant."` Allowed for Shared Signal Discovery when it stays high-level and not activity-log-like.
2303
+ - `"Saw you in a few conversations about [topic], so may be off, but this seemed relevant."` Non-evergreen weak-signal only.
2304
+ - `"Found you in a thread about [topic], so may be off, but this seemed relevant."` Non-evergreen weak-signal only.
2303
2305
  - `"Thought of {{company}} because [observable signal] points at [problem]."`
2304
2306
  - `"Figured this might matter if [workflow] is live at {{company}}."`
2305
2307
  - `"Saw you raise your hand for [topic], so figured this was (hopefully) worth sending."` Only for explicit lead-magnet comments, replies, or opt-ins.
@@ -2314,32 +2316,26 @@ Rules:
2314
2316
  - `"Saw you engaging with [topic]."`
2315
2317
  - `"Saw you raise your hand for [topic], so figured this was worth sending."`
2316
2318
  - `"Figured this was worth sending."`
2317
- - signal-led opener shape is a **special case**, not the default. Use it only when the archived motion truly depends on it and the line can stay natural. For Shared Signal Discovery and non-evergreen LinkedIn-post-sourced campaigns, source bridges such as `"saw you in a few conversations around [topic], so hope this is relevant"` or `"saw you in a few conversations about [topic], so may be off, but this seemed relevant"` can be used when referencing the source makes the outreach feel less random. Avoid activity-log phrasing such as `"you commented on..."`, `"you reacted to..."`, or `"your LinkedIn activity..."` unless the approved motion is the deliberately self-aware raise-hand line for an explicit lead-magnet comment, reply, or opt-in.
2318
- - For Shared Evergreen Signal Discovery, topic-backed weak signal-led openers
2319
- such as `hope this is relevant if [topic] is part of the plan`, `saw you
2320
- might be interested in [topic], so hope this is relevant`, and `saw you in a
2321
- few conversations about/around [topic], so hope this is relevant` are allowed
2322
- when evidence-backed and not engagement-claiming. Translate the source into a
2323
- concrete problem bridge when that is stronger, e.g.
2324
- `"The AI-assisted GTM conversations keep coming back to one problem: turning
2325
- good LinkedIn signal into review-ready pipeline without another dashboard."`
2326
- Then connect the product in buyer language.
2319
+ - signal-led opener shape is a **special case**, not the default. Use it only when the archived motion truly depends on it and the line can stay natural. For Shared Signal Discovery, prefer `"saw you around conversations about [topic], so hope this is relevant"` when source evidence supports a high-level topic. For non-evergreen LinkedIn-post-sourced campaigns, `"saw you in a few conversations around [topic], so hope this is relevant"` or `"found you in a thread about [topic], so may be off, but this seemed relevant"` can be used when referencing the source makes the outreach feel less random. Avoid activity-log phrasing such as `"you commented on..."`, `"you reacted to..."`, or `"your LinkedIn activity..."` unless the approved motion is the deliberately self-aware raise-hand line for an explicit lead-magnet comment, reply, or opt-in.
2320
+ - For Shared Signal Discovery, prefer the high-level topic bridge above when it
2321
+ is supported by source evidence. Use a concrete problem bridge only when it is
2322
+ more specific and less presumptive than the topic bridge.
2327
2323
  - tokenized engagement-source opener shape is BLOCKED by default:
2328
2324
  `{{first_name}}, saw you {{engagement_context}} on {{post_context}}` reads
2329
2325
  like surveillance unless the filled line is explicitly self-aware and
2330
- low-certainty. Prefer a concise bridge such as `hope this is relevant if
2331
- [topic] is part of the plan`, `saw you might be interested in [topic], so hope
2332
- this is relevant`, `saw you in a few conversations around [topic], so hope this
2333
- is relevant`, `saw you in a few conversations about [topic], so may be off,
2334
- but this seemed relevant`, or `found you in a thread about [topic], so may be
2335
- off, but this seemed relevant`. For Shared Signal Discovery, topic-backed `hope
2336
- this is relevant`, `saw you might be interested ... hope this is relevant`, and
2337
- `saw you in a few conversations ... hope this is relevant` are allowed when
2338
- topic-level and evidence-backed. Other shared evergreen lanes should use a concrete signal/problem bridge. Use
2339
- the self-aware raise-hand shapes only when
2340
- the source was an explicit lead-magnet comment, reply, or opt-in: `saw you raise
2341
- your hand for [topic], so figured this was (hopefully) worth sending` or `saw you
2342
- raise your hand for [topic] (creepy to reach out based on that, i know) - but
2326
+ low-certainty. For Shared Signal Discovery, prefer `saw you around
2327
+ conversations about [topic], so hope this is relevant`. For non-evergreen
2328
+ weak-signal campaigns, use `hope this is relevant if [topic] is part of the
2329
+ plan`, `saw you might be interested in [topic], so hope this is relevant`,
2330
+ `saw you in a few conversations around [topic], so hope this is relevant`,
2331
+ `saw you in a few conversations about [topic], so may be off, but this seemed
2332
+ relevant`, or `found you in a thread about [topic], so may be off, but this
2333
+ seemed relevant`. For Shared Cold Fallback, those weak signal bridges are
2334
+ blocked; use cold buyer-context copy instead. Use the self-aware raise-hand
2335
+ shapes only when the source was an explicit lead-magnet comment, reply, or
2336
+ opt-in: `saw you raise your hand for [topic], so figured this was (hopefully)
2337
+ worth sending` or `saw you raise your hand for [topic] (creepy to reach out
2338
+ based on that, i know) - but
2343
2339
  this felt too on the nose to ignore`. Do not use the longer `you might not remember the thread...` shape;
2344
2340
  if the concise source bridge still feels awkward, omit the engagement reference.
2345
2341
  - do not describe the sender/client in third person inside the outbound message.