@sellable/mcp 0.1.437 → 0.1.438
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/dist/index-dev.js +0 -0
- package/dist/index.js +0 -0
- package/dist/tools/setup-evergreen-campaigns.d.ts +6 -0
- package/dist/tools/setup-evergreen-campaigns.js +6 -0
- package/package.json +1 -1
- package/skills/create-campaign-v2/references/ai-tells.md +20 -15
- package/skills/create-campaign-v2/references/gold-standard-message-examples.md +52 -1
- package/skills/create-campaign-v2/references/gold-standard-message-patterns.md +14 -7
- package/skills/create-campaign-v2/references/sellable-cleanup-rules.md +31 -6
- package/skills/create-evergreen-campaigns/SKILL.md +39 -17
- package/skills/generate-messages/SKILL.md +68 -57
- package/skills/research/config.json +9 -0
package/dist/index-dev.js
CHANGED
|
File without changes
|
package/dist/index.js
CHANGED
|
File without changes
|
|
@@ -1,6 +1,7 @@
|
|
|
1
1
|
type SetupEvergreenCampaignsInput = {
|
|
2
2
|
mode?: "plan" | "verify";
|
|
3
3
|
depth?: "structure_only" | "customer_visible";
|
|
4
|
+
handoffMode?: "create_campaign_goals";
|
|
4
5
|
yolo?: boolean;
|
|
5
6
|
allConnectedSenders?: boolean;
|
|
6
7
|
selectedSenderIds?: string[];
|
|
@@ -31,6 +32,11 @@ export declare const setupEvergreenCampaignsToolDefinitions: {
|
|
|
31
32
|
enum: string[];
|
|
32
33
|
description: string;
|
|
33
34
|
};
|
|
35
|
+
handoffMode: {
|
|
36
|
+
type: string;
|
|
37
|
+
enum: string[];
|
|
38
|
+
description: string;
|
|
39
|
+
};
|
|
34
40
|
yolo: {
|
|
35
41
|
type: string;
|
|
36
42
|
description: string;
|
|
@@ -20,6 +20,11 @@ export const setupEvergreenCampaignsToolDefinitions = [
|
|
|
20
20
|
enum: ["structure_only", "customer_visible"],
|
|
21
21
|
description: 'Use "customer_visible" for full setup proof or "structure_only" when only ensuring lane shells/config.',
|
|
22
22
|
},
|
|
23
|
+
handoffMode: {
|
|
24
|
+
type: "string",
|
|
25
|
+
enum: ["create_campaign_goals"],
|
|
26
|
+
description: 'plan mode only. When set to "create_campaign_goals", returns concise per-lane `$sellable:create-campaign` goal prompts and required inputs for simplified worker handoffs without changing verification behavior.',
|
|
27
|
+
},
|
|
23
28
|
yolo: {
|
|
24
29
|
type: "boolean",
|
|
25
30
|
description: "plan mode only. Requests auto-executable lane packets when state is safe; never authorizes cleanup, launch, scheduling, sending, or ambiguous target choice.",
|
|
@@ -88,6 +93,7 @@ export function setupEvergreenCampaigns(input) {
|
|
|
88
93
|
mode: input.mode,
|
|
89
94
|
yolo: input.mode === "verify" ? undefined : input.yolo,
|
|
90
95
|
depth: input.depth,
|
|
96
|
+
handoffMode: input.mode === "verify" ? undefined : input.handoffMode,
|
|
91
97
|
allConnectedSenders: input.allConnectedSenders,
|
|
92
98
|
selectedSenderIds: input.selectedSenderIds,
|
|
93
99
|
postEngagerSenderIds: input.postEngagerSenderIds,
|
package/package.json
CHANGED
|
@@ -44,7 +44,8 @@ reference and no self-aware reason the note might matter.
|
|
|
44
44
|
them. Real founders do not interrogate the recipient's data feed or
|
|
45
45
|
recite profile facts. `"I noticed your..."` reads as scraped intel.
|
|
46
46
|
|
|
47
|
-
**Allowed alternative:** Use a concise permissioned bridge
|
|
47
|
+
**Allowed alternative:** Use a concise permissioned bridge for Shared Signal
|
|
48
|
+
Discovery and non-evergreen weak-signal campaigns:
|
|
48
49
|
`"Hope this is relevant if X is still live."`, `"Saw you might be
|
|
49
50
|
interested in X, so hope this is relevant."`, `"Saw you in a few
|
|
50
51
|
conversations around X, so hope this is relevant."`, or `"Found you in a
|
|
@@ -55,12 +56,10 @@ raise your hand for X (creepy to reach out based on that, i know) - but
|
|
|
55
56
|
this felt too on the nose to ignore"` shapes only when the source was an
|
|
56
57
|
explicit lead-magnet comment, reply, or opt-in.
|
|
57
58
|
|
|
58
|
-
Shared evergreen exception: for Shared Signal Discovery
|
|
59
|
-
|
|
60
|
-
|
|
61
|
-
|
|
62
|
-
truly third-party and topic-level. Reject `might be interested` as an opener
|
|
63
|
-
because it assumes intent.
|
|
59
|
+
Shared evergreen exception: for Shared Signal Discovery, `hope this is
|
|
60
|
+
relevant` and topic-level `saw you in a few conversations about/around X, so
|
|
61
|
+
hope this is relevant` are allowed when evidence-backed and not engagement-
|
|
62
|
+
claiming. `Might be interested` remains blocked because it assumes intent.
|
|
64
63
|
|
|
65
64
|
**Severity:** REJECT
|
|
66
65
|
|
|
@@ -265,10 +264,13 @@ back to them, then pivot to the product. The line is name-drop-heavy,
|
|
|
265
264
|
abstract, and swappable across hundreds of leads.
|
|
266
265
|
|
|
267
266
|
**Allowed alternative:** Use a short relevance hypothesis that connects
|
|
268
|
-
one observed signal to why the note may matter
|
|
269
|
-
if market expansion is still on
|
|
270
|
-
interested in Claude + GTM, so hope this is
|
|
271
|
-
a few conversations around international growth,
|
|
267
|
+
one observed signal to why the note may matter. For non-evergreen weak-signal
|
|
268
|
+
campaigns that can be `"Hope this is relevant if market expansion is still on
|
|
269
|
+
your plate."`, `"Saw you might be interested in Claude + GTM, so hope this is
|
|
270
|
+
relevant."`, or `"Saw you in a few conversations around international growth,
|
|
271
|
+
so hope this is relevant."` For Shared Signal Discovery, the topic-level
|
|
272
|
+
conversation bridge is allowed when evidence-backed; otherwise use a concrete
|
|
273
|
+
buyer/problem bridge instead of the source-thread opener.
|
|
272
274
|
|
|
273
275
|
**Severity:** REJECT
|
|
274
276
|
|
|
@@ -340,10 +342,13 @@ operators usually soften the bridge or make it explicitly tentative.
|
|
|
340
342
|
**Allowed alternative:** Use a permissioned, lower-certainty bridge:
|
|
341
343
|
`"saw you raise your hand for [topic], so figured this was (hopefully)
|
|
342
344
|
worth sending."` only for explicit lead-magnet comments, replies, or
|
|
343
|
-
opt-ins. Otherwise use `"saw you
|
|
344
|
-
this is relevant."
|
|
345
|
-
|
|
346
|
-
may be off, but this
|
|
345
|
+
opt-ins. Otherwise use `"saw you in a few conversations around [topic], so
|
|
346
|
+
hope this is relevant."` for Shared Signal Discovery when topic-level and
|
|
347
|
+
evidence-backed, or `"saw you might be interested in [topic], so hope this is
|
|
348
|
+
relevant."` / `"found you in a thread about [topic], so may be off, but this
|
|
349
|
+
seemed relevant."` only for non-evergreen weak-signal campaigns. For other
|
|
350
|
+
shared evergreen lanes, translate the source into a concrete buyer/problem
|
|
351
|
+
bridge or omit it.
|
|
347
352
|
|
|
348
353
|
**Severity:** REJECT
|
|
349
354
|
|
|
@@ -203,7 +203,58 @@ Why it works:
|
|
|
203
203
|
**Proof ranks used:** rank 1 (mechanism - 1,000+ conditions from one blood
|
|
204
204
|
draw), rank 3 (risk before claims).
|
|
205
205
|
|
|
206
|
-
|
|
206
|
+
### Dotwork Shared Signal Discovery Gold Standard
|
|
207
|
+
|
|
208
|
+
Use this as the gold standard when a shared Signal Discovery lane has real
|
|
209
|
+
topic evidence, an InMail format, and enough founder/operator proof to make the
|
|
210
|
+
note feel earned.
|
|
211
|
+
|
|
212
|
+
```text
|
|
213
|
+
Subject: initiatives + business outcomes + one live picture
|
|
214
|
+
|
|
215
|
+
Hey {{first_name}},
|
|
216
|
+
|
|
217
|
+
Saw you in a few conversations about {{signal_topic}}, so hope this is relevant.
|
|
218
|
+
|
|
219
|
+
I helped build {{credible_prior_company}}, so I've seen firsthand where {{buyer_category}} tools fall short.
|
|
220
|
+
|
|
221
|
+
{{product}} keeps {{buyer_object_1}}, {{buyer_object_2}}, and {{buyer_object_3}} connected in one live model.
|
|
222
|
+
|
|
223
|
+
It also gives AI agents structured context to work from, instead of stale exports.
|
|
224
|
+
|
|
225
|
+
Open to a quick look at how {{company}}'s operating model would map in?
|
|
226
|
+
|
|
227
|
+
P.S. We're backed by {{proof_point}} as a modern alternative to {{competitor_set}}.
|
|
228
|
+
```
|
|
229
|
+
|
|
230
|
+
Why it works:
|
|
231
|
+
|
|
232
|
+
- the subject follows the plus-sign A + B + C pattern: topic + outcome + concrete picture
|
|
233
|
+
- the opener is topic-level and low-certainty without exposing scrape mechanics
|
|
234
|
+
- the credibility line explains why the sender has earned the point of view
|
|
235
|
+
- the product is specific, not three generic product-summary sentences
|
|
236
|
+
- the CTA offers a concrete mapped view for the recipient's company
|
|
237
|
+
- the PS uses proof to answer a category objection, not to brag
|
|
238
|
+
|
|
239
|
+
Transfer limits:
|
|
240
|
+
|
|
241
|
+
- Use `Saw you in a few conversations about/around [topic], so hope this is
|
|
242
|
+
relevant` only for Shared Signal Discovery when the source evidence supports
|
|
243
|
+
the topic and the line does not claim a reaction, comment, sender-authored
|
|
244
|
+
post, or other unproven engagement.
|
|
245
|
+
- Do not use `might be interested`; that assumes intent from weak evidence.
|
|
246
|
+
- Do not use `found you in a thread`; that exposes sourcing mechanics.
|
|
247
|
+
- Do not use founder/operator proof unless the brief supports it and every
|
|
248
|
+
attached sender can credibly send the line.
|
|
249
|
+
- For InMail, keep the body as one cohesive message and use a concrete
|
|
250
|
+
plus-sign subject like `initiatives + business outcomes + one live picture`.
|
|
251
|
+
|
|
252
|
+
The Superpower weak-signal hedge can also work for Shared Evergreen Signal
|
|
253
|
+
Discovery when the line is topic-level and evidence-backed. Prefer the Dotwork
|
|
254
|
+
shape above when the brief supports an InMail subject, sender credibility,
|
|
255
|
+
specific product mechanism, company-specific CTA, and PS proof. Use the safe
|
|
256
|
+
pattern below when a concrete signal/problem bridge is stronger than a
|
|
257
|
+
low-certainty source opener.
|
|
207
258
|
|
|
208
259
|
### Shared Evergreen Signal Discovery Safe Pattern
|
|
209
260
|
|
|
@@ -199,20 +199,25 @@ Shape:
|
|
|
199
199
|
Prefer:
|
|
200
200
|
|
|
201
201
|
- lowercase or casual casing when the motion supports it
|
|
202
|
-
- an honest line like "hope this is relevant" or "so may be off, but this seemed relevant"
|
|
202
|
+
- an honest line like "hope this is relevant" or "so may be off, but this seemed relevant" for Shared Signal Discovery or non-evergreen weak-signal campaigns
|
|
203
203
|
- a concrete CTA that names the useful conversation or asset
|
|
204
204
|
- binary options only when the brief explicitly supports two real next steps
|
|
205
205
|
- direct wording over polished marketing language
|
|
206
206
|
|
|
207
207
|
Shared Evergreen Signal Discovery override:
|
|
208
208
|
|
|
209
|
-
-
|
|
210
|
-
|
|
209
|
+
- `Saw you in a few conversations about/around [topic], so hope this is
|
|
210
|
+
relevant` is allowed when the source evidence supports the topic and the line
|
|
211
|
+
does not claim a reaction, comment, sender-authored post, or other unproven
|
|
212
|
+
engagement.
|
|
213
|
+
- Do not use `might be interested`; that assumes intent from weak evidence.
|
|
214
|
+
- Do not use `found you in a thread`; that exposes sourcing mechanics.
|
|
211
215
|
- Do not use `I'm building`, `I've mapped`, `my company`, or `my team`.
|
|
212
|
-
-
|
|
213
|
-
|
|
214
|
-
|
|
215
|
-
|
|
216
|
+
- Prefer the Dotwork shape when the message is InMail: a concrete A + B + C
|
|
217
|
+
subject, topic-level relevance opener, proof of earned sender perspective,
|
|
218
|
+
specific product mechanism, company-specific CTA, and optional PS proof.
|
|
219
|
+
- If the source topic cannot support a low-certainty topic bridge, omit the
|
|
220
|
+
source line and start from a role/company/problem observation.
|
|
216
221
|
|
|
217
222
|
Avoid:
|
|
218
223
|
|
|
@@ -316,6 +321,8 @@ Avoid:
|
|
|
316
321
|
|
|
317
322
|
Prefer:
|
|
318
323
|
|
|
324
|
+
- concrete A + B + C plus-sign subjects for InMail, especially Shared Signal
|
|
325
|
+
Discovery, such as `initiatives + business outcomes + one live picture`
|
|
319
326
|
- event or asset name
|
|
320
327
|
- buyer-language workflow
|
|
321
328
|
- concrete offer
|
|
@@ -74,7 +74,32 @@ Revise or reject the sample when any of these happen.
|
|
|
74
74
|
- **actions are implied, not stated** — e.g. "runs that chain as AI agents" when a clearer version would name the specific actions (verb + object, one per line)
|
|
75
75
|
- **category-level opener used when a per-lead signal exists** — if `lead-sample.json` carries any per-lead signal (post, hire, visible tool, topic engagement), the opener must reference it. Category-level openers of shape `"Most [category] teams still do X by hand"` are only acceptable when zero per-lead signal is in the sample. When a category-level opener is used as fallback, Findings must flag it explicitly
|
|
76
76
|
- **mind-reading from engagement signals** — a topic engagement, post, public activity, role, company, or hiring trigger does not prove buyer intent. Reject phrases like `"AI-GTM stack is clearly on your mind"`, `"you're clearly focused on..."`, `"obviously relevant"`, or `"already thinking about..."` unless that exact priority is explicitly present in `lead-sample.json`. Translate to low-certainty buyer context or omit the signal from copy.
|
|
77
|
-
- **source-y signal narration** — reject `"saw you on..."`, `"saw you
|
|
77
|
+
- **source-y signal narration** — reject `"saw you on..."`, `"saw you
|
|
78
|
+
engaging with..."`, `"you commented on..."`, `"your LinkedIn activity..."`,
|
|
79
|
+
`"you might not remember the thread..."`, `"found you through [source] and
|
|
80
|
+
your role looked close..."`, or any line that makes the recipient feel
|
|
81
|
+
watched unless the chosen archived motion is intentionally self-aware about
|
|
82
|
+
the signal. For sender-owned LinkedIn post sources, a light first-person
|
|
83
|
+
acknowledgment is allowed when row data proves a reaction/comment:
|
|
84
|
+
`"appreciate you showing some love on my post about [topic]"` or `"thanks for
|
|
85
|
+
showing support on my [topic] post"`. Do not name a comment unless comment
|
|
86
|
+
text is present. Follow the acknowledgment with a soft relevance bridge
|
|
87
|
+
before broad pain/product copy, e.g. `"figured this might be relevant if
|
|
88
|
+
LinkedIn is becoming more of a GTM channel for [company]"`. For Shared Signal
|
|
89
|
+
Discovery and non-evergreen third-party LinkedIn-post-sourced campaigns, a
|
|
90
|
+
topic-level bridge is allowed when it explains why the note exists and stays
|
|
91
|
+
apologetically uncertain: `"saw you in a few conversations about [topic], so
|
|
92
|
+
may be off, but this seemed relevant."`, `"saw you in a few conversations
|
|
93
|
+
around [topic], so hope this is relevant."`, or `"hope this is relevant if
|
|
94
|
+
[topic] is still on your plate."` Shared evergreen signal override:
|
|
95
|
+
topic-level `saw you in a few conversations... hope this is relevant` is
|
|
96
|
+
allowed for Shared Signal Discovery when evidence-backed; `might be
|
|
97
|
+
interested` remains blocked because it assumes intent, and `found you in a
|
|
98
|
+
thread` remains blocked because it exposes sourcing mechanics.
|
|
99
|
+
Shared Cold Fallback should use a concrete signal/problem
|
|
100
|
+
bridge or omit the source line. Reserve `"raise your hand"` language for
|
|
101
|
+
explicit lead-magnet comments, replies, or opt-ins. Translate the signal into
|
|
102
|
+
natural buyer context or omit it.
|
|
78
103
|
- **sender-owned source rendered as third-party** — hard fail when the source post is sender-owned and the draft says `"found you in a thread"`, `"saw you in a thread"`, `"saw you in conversations"`, or `"saw you in a few conversations"` as if the post were third-party. For sender-owned sources, the copy must either use a light first-person acknowledgment plus a soft relevance bridge, or omit the source line. If multiple senders may send the campaign, or the final sender/source-owner match is ambiguous, do not assume a specific `my post` voice or name a specific sender; omit the sender-owned source line until row-level sender ownership is proven. Neutral low-certainty thread/source language is only for truly third-party sources.
|
|
79
104
|
- **fake line-to-line continuity** — reject line stacks where the source acknowledgment, relevance bridge, product line, and CTA do not actually build on each other. Each line must make the next line feel earned. If two adjacent lines could be swapped, deleted, or joined with `"anyway"` without changing the meaning, the transition is fake. In sender-owned post campaigns, the chain should be: support on my post -> why this topic may matter for the company -> what the product/problem does about that same topic -> low-friction next step.
|
|
80
105
|
- **assumptive title-fit opener** — reject `"Your [role] role at [company] looked close to this problem"` or `"looked close to this outbound campaign problem"`. This asserts fit from title/company. Keep the apologetic uncertainty instead: `"may be off, but if [workflow] is relevant to what you're working on..."`.
|
|
@@ -375,15 +400,15 @@ who scraped me."
|
|
|
375
400
|
- `Hey {{first_name}}, I'm building [X] — [what it does in one plain
|
|
376
401
|
sentence].`
|
|
377
402
|
- `Hey {{first_name}}, hope this is relevant if [buyer context] is
|
|
378
|
-
still on your plate.`
|
|
403
|
+
still on your plate.` Shared Signal Discovery or non-evergreen weak-signal only.
|
|
379
404
|
- `Hey {{first_name}}, may be off, but if [workflow] is relevant to what
|
|
380
405
|
you're working on, this might be useful.`
|
|
381
|
-
- `Hey {{first_name}}, saw you
|
|
382
|
-
this is relevant.`
|
|
406
|
+
- `Hey {{first_name}}, saw you in a few conversations about [topic], so hope
|
|
407
|
+
this is relevant.` Shared Signal Discovery or non-evergreen weak-signal only.
|
|
383
408
|
- `Hey {{first_name}}, saw you in a few conversations around [topic],
|
|
384
|
-
so hope this is relevant.`
|
|
409
|
+
so hope this is relevant.` Shared Signal Discovery or non-evergreen weak-signal only.
|
|
385
410
|
- `Hey {{first_name}}, found you in a thread about [topic], so may be
|
|
386
|
-
off, but this seemed relevant.`
|
|
411
|
+
off, but this seemed relevant.` Non-evergreen weak-signal only.
|
|
387
412
|
- `Hey {{first_name}}, saw you raise your hand for [topic], so figured
|
|
388
413
|
this was (hopefully) worth sending.` Only for explicit lead-magnet
|
|
389
414
|
comments, replies, or opt-ins.
|
|
@@ -43,7 +43,8 @@ In automation or `--yolo` customer-visible setup, use this path before the
|
|
|
43
43
|
long-form contract below:
|
|
44
44
|
|
|
45
45
|
1. Resolve the active workspace and explicit sender scopes, then call
|
|
46
|
-
`setup_evergreen_campaigns({ mode:"plan", yolo:true,
|
|
46
|
+
`setup_evergreen_campaigns({ mode:"plan", yolo:true,
|
|
47
|
+
handoffMode:"create_campaign_goals", postEngagerSenderIds,
|
|
47
48
|
sharedSenderIds })`. If the user did not name senders but
|
|
48
49
|
`get_campaign_waterfall` returns an active managed evergreen/prod waterfall
|
|
49
50
|
for the workspace, derive exact sender scopes from the waterfall `senderRefs`
|
|
@@ -60,12 +61,23 @@ long-form contract below:
|
|
|
60
61
|
If shell execution is unavailable and no visible/durable thread surface is
|
|
61
62
|
callable, return `blocked: missing_visible_or_durable_lane_worker_runtime`
|
|
62
63
|
before mutation.
|
|
63
|
-
4. Write one compact prompt file per selected lane
|
|
64
|
-
|
|
65
|
-
|
|
64
|
+
4. Write one compact prompt file per selected lane using the matching
|
|
65
|
+
`createCampaignGoals[].goalPrompt`, plus only the receipt path and canonical
|
|
66
|
+
receipt requirement. Do not paste the full evergreen skill, lane packet,
|
|
67
|
+
receipt schema, repair history, or verifier checklist into the worker prompt.
|
|
68
|
+
The worker goal is simple: run `$sellable:create-campaign` normally for that
|
|
69
|
+
campaign goal, use the evergreen-selected provider/source only as internal
|
|
70
|
+
sourcing metadata, and write the receipt. The parent does not create campaign
|
|
71
|
+
shells.
|
|
66
72
|
5. Collect fresh durable receipts, verify with the original planRevision and
|
|
67
73
|
selectedActionIds, then run the idempotency plan and show sample messages.
|
|
68
74
|
|
|
75
|
+
Critical separation: evergreen owns lane/source selection; `$sellable:create-campaign`
|
|
76
|
+
owns the customer-visible campaign brief and message strategy. Provider names
|
|
77
|
+
such as Signal Discovery, lane keys, source lists, receipt fields, workflow
|
|
78
|
+
mechanics, repair notes, hard-block checklists, and approved-message scaffolding
|
|
79
|
+
must never be pasted into `campaignBrief` or generated customer-facing messages.
|
|
80
|
+
|
|
69
81
|
Do not keep reasoning, re-reading prompts, or restating this workflow instead of
|
|
70
82
|
dispatching workers. If the first worker cannot be launched after at most one
|
|
71
83
|
short planning pass, return `blocked: worker_dispatch_deadline_exceeded` before
|
|
@@ -1220,7 +1232,7 @@ Message, and verify current-revision sample messages before final completion.
|
|
|
1220
1232
|
Short form: Do not pass the warm template into Shared Signal Discovery or Shared Cold Fallback.
|
|
1221
1233
|
Short form: Shared lanes must reject generic product-summary samples.
|
|
1222
1234
|
Short form: Shared lanes must reject three nearly identical samples.
|
|
1223
|
-
Short form: Shared lanes must reject intent-assumptive hedges such as "might be interested"; Shared Signal Discovery may use "saw you in a few conversations
|
|
1235
|
+
Short form: Shared lanes must reject intent-assumptive hedges such as "might be interested"; Shared Signal Discovery may use topic-level bridges like "saw you in a few conversations about [topic], so hope this is relevant" or "hope this is relevant if [topic] is part of the plan" when the source evidence supports the topic and the line does not claim engagement or expose source mechanics.
|
|
1224
1236
|
Short form: Shared lanes must reject internal workflow vocabulary.
|
|
1225
1237
|
Short form: revise or rerun the packaged create-campaign/generate-messages path.
|
|
1226
1238
|
- **Post Engagers** first-message style: short, casual, references the
|
|
@@ -1240,9 +1252,11 @@ Message, and verify current-revision sample messages before final completion.
|
|
|
1240
1252
|
append `curious, are you trying...`, `open to...`, `worth seeing...`, or
|
|
1241
1253
|
Sellable/product copy to a Post Engagers first message.
|
|
1242
1254
|
|
|
1243
|
-
- **Shared Signal Discovery** first-message style: short, casual,
|
|
1244
|
-
the real
|
|
1245
|
-
|
|
1255
|
+
- **Shared Signal Discovery** first-message style: short, casual, starts
|
|
1256
|
+
from the real public business theme or buyer problem supported by the row.
|
|
1257
|
+
Treat Signal Discovery as a lead-source provider only. Do not mention the
|
|
1258
|
+
engagement source, source mechanics, or discovery method in customer-facing
|
|
1259
|
+
copy. Do not say
|
|
1246
1260
|
"my post" unless the selected source post was actually authored by the
|
|
1247
1261
|
sending sender. Do not thank the prospect for showing support, reacting,
|
|
1248
1262
|
commenting, or popping up unless this is a sender-owned Post Engagers lane
|
|
@@ -1259,10 +1273,18 @@ Message, and verify current-revision sample messages before final completion.
|
|
|
1259
1273
|
product summaries, or repeated structure are bad. If the first generated
|
|
1260
1274
|
batch violates these rules, rerun, but record that as a repaired UAT path
|
|
1261
1275
|
rather than the desired zero-shot path.
|
|
1262
|
-
|
|
1263
|
-
|
|
1264
|
-
|
|
1265
|
-
this is relevant"
|
|
1276
|
+
Use the Dotwork gold-standard shape for Shared Signal Discovery samples
|
|
1277
|
+
when the row supports a topic-level weak signal: "saw you might be
|
|
1278
|
+
interested in [topic], so hope this is relevant", "saw you in a few
|
|
1279
|
+
conversations about [topic], so hope this is relevant", or "saw you in a
|
|
1280
|
+
few conversations around [topic], so hope this is relevant". These bridges
|
|
1281
|
+
are allowed only when source evidence supports the topic and the line does
|
|
1282
|
+
not claim a reaction, comment, sender-authored post, or other engagement
|
|
1283
|
+
that is not proven. Do not use "found you in a thread" or other raw
|
|
1284
|
+
source/discovery mechanics.
|
|
1285
|
+
Shared Signal Discovery InMail subjects should follow the Dotwork plus-sign
|
|
1286
|
+
A + B + C pattern: concrete topic + buyer outcome + useful artifact/picture,
|
|
1287
|
+
for example "initiatives + business outcomes + one live picture".
|
|
1266
1288
|
Translate source/tool terms into prospect-facing business language; do not
|
|
1267
1289
|
put internal workflow
|
|
1268
1290
|
vocabulary such as "Codex-style workflow", "MCP", "agent workflows",
|
|
@@ -1276,7 +1298,7 @@ Message, and verify current-revision sample messages before final completion.
|
|
|
1276
1298
|
Short form: Shared Signal Discovery uses no self-intro such as "I'm building Sellable".
|
|
1277
1299
|
Short form: Shared Signal Discovery uses no self-intro such as "We're building Sellable".
|
|
1278
1300
|
Short form: Shared Signal Discovery uses no "I've put together".
|
|
1279
|
-
Short form:
|
|
1301
|
+
Short form: topic-level bridges, including "saw you in a few conversations about/around [topic], so hope this is relevant" and "hope this is relevant if [topic] is part of the plan", are allowed for Shared Signal Discovery when evidence-backed and not engagement-claiming; "might be interested" is not allowed.
|
|
1280
1302
|
Short form: no internal workflow vocabulary such as "Codex-style workflow", "MCP", "agent workflows", "Claude Code", or "Claude-style agent workflows".
|
|
1281
1303
|
- **Shared Cold Fallback** first-message style: cold, direct, and cohesive.
|
|
1282
1304
|
It must not pretend there was engagement, must not say "saw you pop up",
|
|
@@ -1292,9 +1314,9 @@ Message, and verify current-revision sample messages before final completion.
|
|
|
1292
1314
|
Sellable/Codex/Claude-Code feature summary
|
|
1293
1315
|
across prospects. This is a single-message cold path unless the approved
|
|
1294
1316
|
create-campaign message workflow proves a better delivery format.
|
|
1295
|
-
|
|
1296
|
-
|
|
1297
|
-
|
|
1317
|
+
Do not use source-thread hedges such as "hope this is relevant", "might be
|
|
1318
|
+
interested", or "saw you in a few conversations" in Shared Cold Fallback.
|
|
1319
|
+
Start from a concrete role, company, or buyer-problem observation instead.
|
|
1298
1320
|
Do not use a repeated
|
|
1299
1321
|
product-definition paragraph such as "Sellable is a GTM system" across
|
|
1300
1322
|
samples; every reviewed cold sample should be specific enough to the role,
|
|
@@ -1316,7 +1338,7 @@ Message, and verify current-revision sample messages before final completion.
|
|
|
1316
1338
|
Short form: Shared Cold Fallback uses no "I've put together".
|
|
1317
1339
|
Short form: Shared Cold Fallback uses no opt-out shrug such as "If this isn't relevant, ignore me".
|
|
1318
1340
|
Short form: Shared Cold Fallback uses no product-stack dump.
|
|
1319
|
-
Short form: "hope this is relevant"
|
|
1341
|
+
Short form: no "hope this is relevant", "might be interested", or "saw you in a few conversations" in Shared Cold Fallback; Shared Signal Discovery has the topic-level conversation-bridge exception above.
|
|
1320
1342
|
Short form: no repeated product-definition paragraph such as "Sellable is a GTM system".
|
|
1321
1343
|
- Customer-visible evergreen lanes must enable ICP filtering before Message
|
|
1322
1344
|
Drafting. This applies to Post Engagers, Shared Signal Discovery, and
|
|
@@ -269,7 +269,14 @@ must be safer than the legacy weak-signal examples. These lanes are reused by
|
|
|
269
269
|
multiple senders, so the first line cannot sound like a scraped-activity excuse
|
|
270
270
|
or a founder self-intro.
|
|
271
271
|
|
|
272
|
-
-
|
|
272
|
+
- For Shared Signal Discovery, low-certainty topic bridges are allowed when
|
|
273
|
+
evidence-backed: `saw you in a few conversations about/around [topic], so
|
|
274
|
+
hope this is relevant` and `hope this is relevant if [topic] is part of the
|
|
275
|
+
plan`. The line must not claim a reaction, comment, sender-authored post,
|
|
276
|
+
other engagement that is not proven, or that the buyer `might be interested`.
|
|
277
|
+
- `found you in a thread` is blocked for Shared Signal Discovery because it
|
|
278
|
+
exposes source mechanics. Shared Cold Fallback should use concrete
|
|
279
|
+
role/company/problem context instead of source-thread phrasing.
|
|
273
280
|
- do not write first-person singular founder language such as `I'm building`,
|
|
274
281
|
`I've mapped`, `my company`, or `my team` unless exactly one sender can
|
|
275
282
|
credibly say it and the lane is not shared.
|
|
@@ -290,9 +297,12 @@ or a founder self-intro.
|
|
|
290
297
|
- Shared evergreen lanes must pass this gate before `confirmed`, before saving a
|
|
291
298
|
reusable template, and before any route-proof approval.
|
|
292
299
|
|
|
293
|
-
Short form: shared evergreen copy
|
|
294
|
-
|
|
295
|
-
Short form: Shared Signal Discovery may use `saw you in a few conversations
|
|
300
|
+
Short form: shared evergreen copy must start from buyer context or an
|
|
301
|
+
evidence-backed topic bridge, not assumed intent.
|
|
302
|
+
Short form: Shared Signal Discovery may use `saw you in a few conversations
|
|
303
|
+
about/around [topic], so hope this is relevant` or `hope this is relevant if
|
|
304
|
+
[topic] is part of the plan` when it is topic-level and evidence-backed; do not
|
|
305
|
+
use `saw you might be interested`.
|
|
296
306
|
Short form: shared evergreen copy cannot use `I'm building`.
|
|
297
307
|
Short form: write a concrete signal/problem bridge instead of a rejected relevance hedge.
|
|
298
308
|
|
|
@@ -314,14 +324,14 @@ conditional good/bad fill reference.
|
|
|
314
324
|
`[PERSONALIZATION_LINE — Intent: write one short sentence that anchors the
|
|
315
325
|
note to why this might matter now. DO: connect one observable role/company/
|
|
316
326
|
activity signal to the buyer problem or offer with a permissioned bridge. For
|
|
317
|
-
shared evergreen lanes, do not use
|
|
318
|
-
|
|
319
|
-
|
|
320
|
-
|
|
321
|
-
|
|
322
|
-
Low-certainty language like
|
|
323
|
-
but this seemed relevant" can be considered
|
|
324
|
-
awkward. DON'T: recap their resume, list companies, compliment their
|
|
327
|
+
shared evergreen lanes, do not use source-thread disclaimers that expose
|
|
328
|
+
mechanics. For Shared Signal Discovery, `saw you in a few conversations
|
|
329
|
+
about/around [topic], so hope this is relevant` and topic-backed `hope this is
|
|
330
|
+
relevant` bridges are allowed when topic-level and evidence-backed; do not use
|
|
331
|
+
`saw you might be interested`. Use a concrete buyer/problem bridge when that is
|
|
332
|
+
stronger. Low-certainty language like
|
|
333
|
+
"so may be off, but this seemed relevant" can be considered only for
|
|
334
|
+
non-evergreen weak-signal campaigns when the source is otherwise awkward. DON'T: recap their resume, list companies, compliment their
|
|
325
335
|
background, name a product their company sells, use source-citation phrasing, or
|
|
326
336
|
use generic nouns like "your work".
|
|
327
337
|
FALLBACK: if unsupported, omit the entire line.]`
|
|
@@ -482,10 +492,10 @@ artifact.**
|
|
|
482
492
|
|
|
483
493
|
Safer shapes:
|
|
484
494
|
|
|
485
|
-
- `hope this is relevant if {{signal_topic}} is part of the plan`
|
|
495
|
+
- `hope this is relevant if {{signal_topic}} is part of the plan` for Shared Signal Discovery or non-evergreen weak-signal campaigns only
|
|
486
496
|
- `saw you might be interested in {{signal_topic}}, so hope this is relevant` for non-evergreen weak-signal campaigns only
|
|
487
|
-
- `saw you in a few conversations around {{signal_topic}}, so hope this is relevant` for Shared Signal Discovery
|
|
488
|
-
- `saw you in a few conversations about {{signal_topic}}, so may be off, but this seemed relevant`
|
|
497
|
+
- `saw you in a few conversations around {{signal_topic}}, so hope this is relevant` for Shared Signal Discovery or non-evergreen weak-signal campaigns only
|
|
498
|
+
- `saw you in a few conversations about {{signal_topic}}, so may be off, but this seemed relevant` for non-evergreen weak-signal campaigns only
|
|
489
499
|
- `appreciate you showing some love on my post about {{signal_topic}}` only when the sender/client authored the source post and the row proves a reaction or comment
|
|
490
500
|
- `thanks for showing support on my {{signal_topic}} post` only when the sender/client authored the source post and the row proves a reaction or comment
|
|
491
501
|
- `figured this might be relevant if {{channel_context}} is becoming more of a {{workflow_context}} for {{company_context}}` as the bridge after a sender-owned post acknowledgment
|
|
@@ -547,27 +557,27 @@ artifact.**
|
|
|
547
557
|
For third-party LinkedIn-post-sourced campaigns (commenters, reactors, lead
|
|
548
558
|
magnet replies, or scraped conversations), it is acceptable to reference the
|
|
549
559
|
conversation when it explains why the note exists. Keep it topic-level, not
|
|
550
|
-
activity-log-level
|
|
551
|
-
|
|
552
|
-
|
|
553
|
-
|
|
554
|
-
|
|
555
|
-
|
|
556
|
-
|
|
557
|
-
|
|
558
|
-
|
|
560
|
+
activity-log-level. `saw you commented on {{post_context}}` and `your
|
|
561
|
+
LinkedIn activity around...` are not acceptable. Reserve `raise your hand`
|
|
562
|
+
phrasing for explicit lead-magnet comments, replies, or opt-ins. For ordinary
|
|
563
|
+
shared evergreen thread discovery, Shared Signal Discovery may use
|
|
564
|
+
`saw you might be interested in {{signal_topic}}, so hope this is relevant`
|
|
565
|
+
or `saw you in a few conversations about/around {{signal_topic}}, so hope this
|
|
566
|
+
is relevant` when evidence-backed.
|
|
567
|
+
Shared Cold Fallback should translate the source topic into a concrete
|
|
568
|
+
buyer/problem bridge or omit the source line.
|
|
559
569
|
|
|
560
570
|
Keep the apologetic nature, but aim it at uncertainty, not surveillance.
|
|
561
571
|
Good for non-evergreen weak-signal campaigns: `saw you in a few
|
|
562
572
|
conversations about outbound, so may be off, but this seemed relevant`, `may
|
|
563
573
|
be off, but if outbound is relevant to what you're working on...`, or `hope
|
|
564
|
-
this is relevant if...`. For
|
|
565
|
-
is
|
|
566
|
-
|
|
567
|
-
|
|
568
|
-
|
|
569
|
-
|
|
570
|
-
|
|
574
|
+
this is relevant if...`. For Shared Signal Discovery, topic-backed `hope this
|
|
575
|
+
is relevant`, `saw you might be interested in...`, and `saw you in a few
|
|
576
|
+
conversations about/around...` are allowed when topic-level and
|
|
577
|
+
evidence-backed. For
|
|
578
|
+
Shared Cold Fallback, use a concrete signal/problem bridge. Bad: `your role
|
|
579
|
+
at {{company}} looked close...`, because it asserts fit from a title and
|
|
580
|
+
tells the buyer about themselves.
|
|
571
581
|
|
|
572
582
|
Block wordier source narration such as `you might not remember the thread,
|
|
573
583
|
but I found you through a {{signal_topic}} discussion and your
|
|
@@ -1564,11 +1574,11 @@ Before `confirmed`, run the selected winner against these gates:
|
|
|
1564
1574
|
the lead sample. If desire is inferred, use tentative framing like
|
|
1565
1575
|
`hope this is relevant if...`, `saw you might be interested in...`,
|
|
1566
1576
|
`saw you in a few conversations around...`, `figured this might matter if...`,
|
|
1567
|
-
or `if you've ever wanted...`. Exception: for Shared Signal Discovery
|
|
1568
|
-
|
|
1569
|
-
|
|
1570
|
-
|
|
1571
|
-
|
|
1577
|
+
or `if you've ever wanted...`. Exception: for Shared Signal Discovery,
|
|
1578
|
+
topic-backed `hope this is relevant` and `saw you in a few conversations
|
|
1579
|
+
around...` are allowed when topic-level and evidence-backed; do not use `saw
|
|
1580
|
+
you might be interested`. Other shared evergreen lanes should start from the
|
|
1581
|
+
public business theme, row role/company context, or buyer problem.
|
|
1572
1582
|
- **Buyer-first opener:** after the greeting, the first substantive line
|
|
1573
1583
|
should usually enter the buyer's world: a real signal, current-state
|
|
1574
1584
|
pain, buyer-owned priority, or useful artifact. Sender-origin can come
|
|
@@ -1870,10 +1880,11 @@ about`, or `clearly relevant` are BLOCKED. Source-y phrases such as
|
|
|
1870
1880
|
in a few conversations around [topic], so hope this is relevant`, `found you
|
|
1871
1881
|
in a few conversations about [topic], so may be off, but this seemed
|
|
1872
1882
|
relevant`, `figured this might matter if [workflow] is live at [company]`, or
|
|
1873
|
-
a similarly natural line. For
|
|
1874
|
-
|
|
1875
|
-
|
|
1876
|
-
|
|
1883
|
+
a similarly natural line. For Shared Signal Discovery, topic-backed `hope this
|
|
1884
|
+
is relevant` and `saw you in a few conversations ... hope this is relevant`
|
|
1885
|
+
are allowed when they stay topic-level and avoid false engagement claims; do
|
|
1886
|
+
not use `saw you might be interested`. Other shared evergreen lanes should use
|
|
1887
|
+
the concrete bridge version. Longer
|
|
1877
1888
|
source-recap forms such as `you
|
|
1878
1889
|
might not remember the thread,
|
|
1879
1890
|
but I found you through a [topic] discussion...` are BLOCKED; they narrate
|
|
@@ -2020,9 +2031,9 @@ matters to the buyer, why this might be relevant, or the operator-reality that
|
|
|
2020
2031
|
led to it. Acceptable openers:
|
|
2021
2032
|
|
|
2022
2033
|
- `Hey {{first_name}}, [one plain sentence about what we built].`
|
|
2023
|
-
- `Hey {{first_name}}, hope this is relevant if [buyer context] is still on your plate.`
|
|
2024
|
-
- `Hey {{first_name}}, saw you might be interested in [topic], so hope this is relevant.`
|
|
2025
|
-
- `Hey {{first_name}}, saw you in a few conversations around [topic], so hope this is relevant.` For Shared Signal Discovery or non-evergreen weak-signal campaigns.
|
|
2034
|
+
- `Hey {{first_name}}, hope this is relevant if [buyer context] is still on your plate.` For Shared Signal Discovery or non-evergreen weak-signal campaigns only.
|
|
2035
|
+
- `Hey {{first_name}}, saw you might be interested in [topic], so hope this is relevant.` For non-evergreen weak-signal campaigns only.
|
|
2036
|
+
- `Hey {{first_name}}, saw you in a few conversations around [topic], so hope this is relevant.` For Shared Signal Discovery or non-evergreen weak-signal campaigns only.
|
|
2026
2037
|
- `Hey {{first_name}}, found you in a thread about [topic], so may be off, but this seemed relevant.`
|
|
2027
2038
|
- `Hey {{first_name}}, saw you raise your hand for [topic], so figured this was (hopefully) worth sending.` Only use this for explicit lead-magnet comments, replies, or opt-ins.
|
|
2028
2039
|
- `Hey {{first_name}}, saw you raise your hand for [topic] (creepy to reach out based on that, i know) - but this felt too on the nose to ignore.` Only use this for explicit lead-magnet comments, replies, or opt-ins.
|
|
@@ -2284,10 +2295,10 @@ Rules:
|
|
|
2284
2295
|
- default placement is **Block 3**, not Block 1. Keep Block 1 substance-first unless the archived motion clearly earns a signal-led opener without falling into source-citation / talk-at phrasing.
|
|
2285
2296
|
- acceptable signal use by default:
|
|
2286
2297
|
- `"Hope this is relevant if [topic] is part of the plan."`
|
|
2287
|
-
- `"Saw you might be interested in [topic], so hope this is relevant."` Non-evergreen weak-signal only
|
|
2298
|
+
- `"Saw you might be interested in [topic], so hope this is relevant."` Non-evergreen weak-signal only.
|
|
2288
2299
|
- `"Saw you in a few conversations around [topic], so hope this is relevant."` Shared Signal Discovery or non-evergreen weak-signal only.
|
|
2289
|
-
- `"Saw you in a few conversations about [topic], so may be off, but this seemed relevant."`
|
|
2290
|
-
- `"Found you in a thread about [topic], so may be off, but this seemed relevant."`
|
|
2300
|
+
- `"Saw you in a few conversations about [topic], so may be off, but this seemed relevant."` Shared Signal Discovery or non-evergreen weak-signal only.
|
|
2301
|
+
- `"Found you in a thread about [topic], so may be off, but this seemed relevant."` Non-evergreen weak-signal only; blocked for shared evergreen lanes.
|
|
2291
2302
|
- `"Thought of {{company}} because [observable signal] points at [problem]."`
|
|
2292
2303
|
- `"Figured this might matter if [workflow] is live at {{company}}."`
|
|
2293
2304
|
- `"Saw you raise your hand for [topic], so figured this was (hopefully) worth sending."` Only for explicit lead-magnet comments, replies, or opt-ins.
|
|
@@ -2302,12 +2313,13 @@ Rules:
|
|
|
2302
2313
|
- `"Saw you engaging with [topic]."`
|
|
2303
2314
|
- `"Saw you raise your hand for [topic], so figured this was worth sending."`
|
|
2304
2315
|
- `"Figured this was worth sending."`
|
|
2305
|
-
- signal-led opener shape is a **special case**, not the default. Use it only when the archived motion truly depends on it and the line can stay natural. For LinkedIn-post-sourced campaigns,
|
|
2306
|
-
- For Shared Evergreen Signal Discovery,
|
|
2307
|
-
|
|
2308
|
-
few conversations around [topic], so hope this is relevant` are
|
|
2309
|
-
|
|
2310
|
-
|
|
2316
|
+
- signal-led opener shape is a **special case**, not the default. Use it only when the archived motion truly depends on it and the line can stay natural. For Shared Signal Discovery and non-evergreen LinkedIn-post-sourced campaigns, source bridges such as `"saw you in a few conversations around [topic], so hope this is relevant"` or `"saw you in a few conversations about [topic], so may be off, but this seemed relevant"` can be used when referencing the source makes the outreach feel less random. Avoid activity-log phrasing such as `"you commented on..."`, `"you reacted to..."`, or `"your LinkedIn activity..."` unless the approved motion is the deliberately self-aware raise-hand line for an explicit lead-magnet comment, reply, or opt-in.
|
|
2317
|
+
- For Shared Evergreen Signal Discovery, topic-backed weak signal-led openers
|
|
2318
|
+
such as `hope this is relevant if [topic] is part of the plan` and `saw you
|
|
2319
|
+
in a few conversations about/around [topic], so hope this is relevant` are
|
|
2320
|
+
allowed when evidence-backed and not engagement-claiming; do not use `might be
|
|
2321
|
+
interested`. Translate the source into a
|
|
2322
|
+
concrete problem bridge when that is stronger, e.g.
|
|
2311
2323
|
`"The AI-assisted GTM conversations keep coming back to one problem: turning
|
|
2312
2324
|
good LinkedIn signal into review-ready pipeline without another dashboard."`
|
|
2313
2325
|
Then connect the product in buyer language.
|
|
@@ -2319,11 +2331,10 @@ Rules:
|
|
|
2319
2331
|
this is relevant`, `saw you in a few conversations around [topic], so hope this
|
|
2320
2332
|
is relevant`, `saw you in a few conversations about [topic], so may be off,
|
|
2321
2333
|
but this seemed relevant`, or `found you in a thread about [topic], so may be
|
|
2322
|
-
off, but this seemed relevant`. For
|
|
2323
|
-
|
|
2324
|
-
|
|
2325
|
-
|
|
2326
|
-
engagement claims. Use a concrete signal/problem bridge when it is stronger. Use
|
|
2334
|
+
off, but this seemed relevant`. For Shared Signal Discovery, topic-backed `hope
|
|
2335
|
+
this is relevant` and `saw you in a few conversations ... hope this is relevant`
|
|
2336
|
+
are allowed when topic-level and evidence-backed; do not use `might be
|
|
2337
|
+
interested`. Other shared evergreen lanes should use a concrete signal/problem bridge. Use
|
|
2327
2338
|
the self-aware raise-hand shapes only when
|
|
2328
2339
|
the source was an explicit lead-magnet comment, reply, or opt-in: `saw you raise
|
|
2329
2340
|
your hand for [topic], so figured this was (hopefully) worth sending` or `saw you
|