@sellable/mcp 0.1.410 → 0.1.411
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +3 -30
- package/dist/index-dev.js +0 -0
- package/dist/index.js +0 -0
- package/dist/server.js +0 -4
- package/dist/tools/prompts.js +1 -1
- package/dist/tools/registry.js +0 -2
- package/package.json +1 -1
- package/skills/create-campaign/SKILL.md +6 -19
- package/skills/create-campaign-v2/references/ai-tells.md +6 -0
- package/skills/create-campaign-v2/references/gold-standard-message-examples.md +34 -7
- package/skills/create-campaign-v2/references/gold-standard-message-patterns.md +11 -1
- package/skills/create-campaign-v2/references/sellable-cleanup-rules.md +1 -1
- package/skills/create-evergreen-campaigns/SKILL.md +408 -34
- package/skills/generate-messages/SKILL.md +94 -33
- package/skills/refill-sends/SKILL.md +6 -94
- package/skills/refill-sends-workflow/SKILL.md +13 -225
- package/dist/tools/refill-sends.d.ts +0 -113
- package/dist/tools/refill-sends.js +0 -150
package/README.md
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@@ -16,7 +16,7 @@ Each message gets 5+ minutes of Claude attention with deep research - no other t
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### Prompt Source Of Truth
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There are
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There are six public Sellable entrypoints shared across hosts:
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- `sellable:create-campaign`
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- `sellable:create-ab-test`
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@@ -24,7 +24,6 @@ There are seven public Sellable entrypoints shared across hosts:
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- `sellable:foundation`
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- `sellable:content`
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- `sellable:create-post`
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- `sellable:refill-sends`
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The create-campaign public wrapper at
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`mcp/sellable/skills/create-campaign/SKILL.md` handles auth/bootstrap and loads
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- `mcp/sellable/skills/create-post/SKILL.md`
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The refill-sends public command wrapper plans and executes approval-gated send
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refills. It supports `--yolo` and optional sender selectors such as
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`--sender "Christian Reyes"` or typed MCP calls to `refill_sends({ yolo,
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senders })` from:
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- `mcp/sellable/skills/refill-sends/SKILL.md`
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Keep `create-campaign-v2` and `load-voice` internal. Do not advertise either as
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a public command. `load-voice` remains a direct MCP utility for generic writing
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surfaces that are not posts or campaigns.
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After the installer passes, fully quit and reopen Codex Desktop. Start a new
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thread and select `Sellable Create Campaign`, `Sellable Create A/B Test`,
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`Sellable Create Evergreen Campaigns`, `Sellable Foundation`,
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`Sellable Content`, `Sellable Create Post
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`Sellable Content`, or `Sellable Create Post`; or invoke
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`$sellable:create-campaign`, `$sellable:create-ab-test`,
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`$sellable:create-evergreen-campaigns`, `$sellable:foundation`,
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`$sellable:content`, `$sellable:create-post
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`$sellable:content`, or `$sellable:create-post`. If the app still says
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`mcp__sellable__*` tools are missing after the installer passes, check that
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`~/.codex/config.toml` contains both `[marketplaces.sellable]` and
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`[plugins."sellable@sellable"]`.
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- Claude Code command: `/sellable:foundation`
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- Claude Code command: `/sellable:content`
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- Claude Code command: `/sellable:create-post`
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- Claude Code command: `/sellable:refill-sends`
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- Codex command: `$sellable:create-campaign`
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- Codex command: `$sellable:create-ab-test`
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- Codex command: `$sellable:create-evergreen-campaigns`
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- Codex command: `$sellable:foundation`
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- Codex command: `$sellable:content`
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- Codex command: `$sellable:create-post`
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- Codex command: `$sellable:refill-sends`
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- Codex Desktop plugin: `sellable@sellable`
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- Codex visible skill: `Sellable Create Campaign`
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- Codex visible skill: `Sellable Create A/B Test`
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- Codex visible skill: `Sellable Foundation`
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- Codex visible skill: `Sellable Content`
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- Codex visible skill: `Sellable Create Post`
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- Codex visible skill: `Sellable Refill Sends`
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- Codex skill frontmatter name: `create-campaign`
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- Codex skill frontmatter name: `create-ab-test`
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- Codex skill frontmatter name: `create-evergreen-campaigns`
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- Codex skill frontmatter name: `foundation`
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- Codex skill frontmatter name: `content`
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- Codex skill frontmatter name: `create-post`
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- Codex skill frontmatter name: `refill-sends`
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- MCP server name: `sellable`
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- Internal workflow prompt: `create-campaign-v2`
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- Internal workflow prompt: `refill-sends-workflow`
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- Internal/backward-compatible memory prompt: `interview`
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Never tell users to run `/sellable:create-campaign-v2`,
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/sellable:create-campaign
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```
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Use the refill command for sender send refills:
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```
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/sellable:refill-sends --yolo
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/sellable:refill-sends --sender "Christian Reyes" --sender "Thomas Nobbs"
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```
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Then describe intent naturally, for example:
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- "Let's make a campaign with sellable"
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$sellable:create-campaign
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```
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Use the Codex refill command with the same flags:
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```
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$sellable:refill-sends --yolo
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$sellable:refill-sends --sender "Christian Reyes" --sender "Thomas Nobbs"
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```
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Installed skill package path:
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- `~/.codex/plugins/cache/sellable/sellable/<version>/skills/sellable-create-campaign/SKILL.md`
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package/dist/index-dev.js
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File without changes
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package/dist/index.js
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File without changes
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package/dist/server.js
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@@ -37,7 +37,6 @@ import { addOnDemandLeads, createOnDemandCampaign, createOnDemandTable, initOnDe
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import { upsertRubric } from "./tools/processing.js";
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import { completeSenderResearch, getPostFindLeadsScoutRegistry, getSourceScoutRegistry, getSubskillAsset, getSubskillPrompt, listSubskillPrompts, searchSubskillPrompts, } from "./tools/prompts.js";
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import { waitForCampaignTableReady, waitForLeadListReady, } from "./tools/readiness.js";
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import { refillSendsCommand } from "./tools/refill-sends.js";
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import { allTools } from "./tools/registry.js";
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import { getRows, getTableRows, getTableRowsMinimal } from "./tools/rows.js";
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import { addRubricItem, checkRubric, deleteRubricItem, draftRubrics, saveRubrics, selectNecessaryRubrics, updateRubricItem, waitForRubricResults, } from "./tools/rubrics.js";
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case "get_campaign_refill_state":
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result = await getCampaignRefillState(args);
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break;
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case "refill_sends":
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result = refillSendsCommand(args);
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break;
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case "setup_evergreen_campaigns":
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result = await setupEvergreenCampaigns(args);
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markEvergreenSetupCampaignsDirty(args);
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package/dist/tools/prompts.js
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codex: 'After confirm_lead_list copies source rows and the initial campaign-table execution slice exists, ask the filter-choice question immediately. Do not spawn anything before that question. After the answer, launch only Message Drafting. The filter-choice answer is the post-import user gate for this single worker; do not ask another question about starting it in step-wise or YOLO mode. The registry lookup is not a launch: after get_post_find_leads_scout_registry, immediately invoke Task/spawn_agent or the host background-agent mechanism before loading filter-leads.md, before saving rubrics, and before treating skip-filters as ready for message review. Both choices route through this kickoff; do not let filters_skipped jump straight from filter-choice to message-generation. If filters are chosen, the parent stays on Filter Rules and drafts/saves rubrics with MCP tools while Message Drafting runs in the background. If filters are skipped, move to Messages/message review only after Message Drafting has started or is ready; update_campaign(currentStep=messages) is not proof of launch. If the named Message Drafting custom agent is unavailable, spawn a generic gpt-5.5 xhigh Message Drafting background agent with the same lean campaign/table basis. When the background worker starts, persist workerDetails.messageDraftBuilder with statusSource "branch", status "branch-running", runId, startedAt, updatedAt, basisToken when known, and basis containing campaignId, selectedLeadListId, workflowTableId, filterChoice, and reviewBatchRowHash or reviewBatchRowIds; workerStatuses.messageDraftBuilder may be "running" as a simple badge only. Never put rich proof under workerStatuses and never use workerStatuses.messageDrafting. If no background-agent tool is callable, start the same full message branch inline before filter drafting or before skip-filter message review, record workerDetails.messageDraftBuilder with statusSource "parent-thread-fallback" and status "fallback-active", and require the same live context, prompt, assets, and validation gate before message review; do not wait until filters are saved and then call the registry.',
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claude: "After confirm_lead_list copies source rows and the initial campaign-table execution slice exists, ask the filter-choice question immediately. Do not invoke any Task/Agent before that question. After the answer, invoke only Message Drafting. If filters are chosen, parent drafts/saves rubrics with MCP tools while Message Drafting runs, asks filter approval, then joins Message Drafting. If filters are skipped, invoke only Message Drafting and move to Messages/message review.",
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parentThreadRule: 'Named agents are optional acceleration, but message drafting is not optional. The only normal background worker is Message Drafting. The filter-choice answer is the campaign-scoped go-ahead for this single post-import worker; do not ask another question to start it in step-wise or YOLO mode. If a named agent is unavailable, use a generic gpt-5.5 xhigh Message Drafting background agent. source work and filter work stay in the parent thread with MCP tools. If post-find-leads-message-scout is available, run it as the background Message Draft Builder after the filter-choice answer. The registry lookup is not a launch: get_post_find_leads_scout_registry only identifies the worker, and Message Drafting counts as started only after Task/spawn_agent or the host background-agent tool is invoked, or after the parent begins the same full message branch inline because no background-agent tool is callable. This launch must happen before loading filter-leads.md, save_rubrics, filter approval, or skip-filter message review; currentStep=messages is not proof of launch. If post-find-leads-message-scout is absent, do not customer-surface install status. Do not silently treat message drafting as started; the main thread must either launch the background worker or execute the same message branch from CampaignOffer state, selected source state, workflowTableId, and initial campaign-table execution slice rows. For a spawned worker, record workerDetails.messageDraftBuilder with statusSource branch / status branch-running, runId, startedAt, updatedAt, and basis containing campaignId, selectedLeadListId, workflowTableId, filterChoice, and reviewBatchRowHash or reviewBatchRowIds. workerStatuses.messageDraftBuilder is optional simple badge text only ("running", "ready", "blocked", "idle"); never put runId/statusSource/basis under workerStatuses and never use workerStatuses.messageDrafting. If no background-agent tool is callable, start that same full message branch inline before filter drafting or before skip-filter message review, record workerDetails.messageDraftBuilder with statusSource parent-thread-fallback / status fallback-active then ready, and require the same live context, prompt, assets, and validation gate before message review; do not report that as a background worker failure. If neither branch nor inline fallback can run, return blocked/retry-needed; do not wait until filters are saved and then call the registry. The Message Drafting handoff must be lean. Do not paste copied row counts, brief hashes, review-batch hashes, full reviewBatchRowIds, broad row data, or local debug artifacts into the spawn prompt. Local markdown/json files are not normal-path inputs. The filter-choice question is the first post-import user gate; do not load post-lead registries or filter references before it. Message drafting starts after the filter-choice answer, must load get_subskill_prompt({ subskillName: "generate-messages" }), and must load every required message asset named by generate-messages Mode 0 through get_subskill_asset before drafting. Reference Asset Loading means loading the required pre-draft reference pack before drafting; return blocked/retry-needed if required assets cannot be loaded; load ai-tells.md because it is never optional. The branch or parent-thread fallback loads the full generate-messages prompt and every referenced asset through get_subskill_asset. After generating/revising the candidate and before returning ready, must load get_subskill_prompt({ subskillName: "create-campaign-v2-validation" }) as the final internal validation gate, must read live campaign table state through scoped MCP/product tools, and must reject mismatched selectedLeadListId/workflowTableId/campaign/workspace input. Do not block when filters were chosen but leadScoringRubrics are not yet visible in the branch read; the parent owns save_rubrics and filter approval in parallel, so Message Drafting should return status ready with basisStatus usable_initial when campaign/list/table identity and the non-empty execution slice match. Do not use any alternate, local-artifact, or examples-only message prompt. User copy feedback, message QA, or rewrite requests before approve-message must be routed back to Message Drafting with the current recommendation, lean campaign/table basis, and latest user text; the parent must not rewrite or QA the template from memory and must not call update_campaign_brief before approve-message. The worker validates internally and returns only templateRecommendation, tokenFillRules, renderedGoodSample, status, approveOrReviseRecommendation, validationStatus, outputAt, outputHash, and blocked/retry detail. Do not render renderedFallbackSample, risk notes, or a qaReceipt on the normal happy path. On the filter path, save_rubrics keeps the browser on Filter Rules after save_rubrics so the user can approve the saved criteria; after saved-filter approval, move to Filter Leads with currentStep=apply-icp-rubric whether Message Drafting is ready or still running. Wait there for message approval. Enrichment, filtering, Generate Message cells, sender setup, sequence attach, and launch wait for template approval on the Use Template path. On the skip path, move to Messages/message review after Message Drafting has started or is ready and wait for message approval before enrichment or Settings. Do not render message review from checklist or shortcut instructions; message review requires a messageDraftRecommendation whose basis proves the generate-messages prompt, required message assets, and validation gate ran for the current campaign/table execution slice. Do not automatically rerun Message Drafting after filters/enrichment finish; show the initial draft by default and offer an enriched rewrite only with explicit user opt-in. Handoff and recommendation output are Markdown with labeled fields, not raw JSON.',
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prepareMessagesRule: `Default create-campaign stays on the existing reviewBatchLimit:15 first campaign-table execution slice. For plain post-mint fill/load/refill requests, load get_subskill_prompt({ subskillName: "refill-sends-workflow" }), then call resolve_campaign_fill_route({ intent:"plain" })
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prepareMessagesRule: `Default create-campaign stays on the existing reviewBatchLimit:15 first campaign-table execution slice. For plain post-mint fill/load/refill requests, load get_subskill_prompt({ subskillName: "refill-sends-workflow" }), then call resolve_campaign_fill_route({ intent:"plain" }) and get_campaign_refill_state before any mutation. Route outcomes are route:"evergreen_horizon", route:"active_campaigns", and route:"ask_create"; stay in the same campaignOfferId/campaignId context after minting. Plain fill is not an alias for fill_campaign_horizon or campaign creation. fill_campaign_horizon is evergreen-only and is not the generic regular-campaign fill path. Campaign creation is allowed only after route:"ask_create" and explicit user selection; it is never the default response to plain fill. Treat "fill up/load sends" as capacity-fill preparation: calculate the bounded target from sender capacity when needed, then use the refill workflow to decide same-campaign source replenishment, enrichment/prep, approval/ready state, scheduler reread, and sender-health blockers. Do not create warm-post-engager side campaigns. For already-running regular campaigns that need Signal Discovery source replenishment, use the guarded currentStep clear with clearCurrentStepIfMatches:"running", campaign-scoped provider prompt/search/select, and import_leads with the existing sourceLeadListId when a newly approved selected-post scrape would otherwise return reusedExistingSourceList. After confirm_lead_list copies rows into an existing table, avoid fixed maxRowsToCheck:100; inspect reviewBatch/table selectors or use adaptive/wider bounded prep so appended rows are included. Do not interpret checkedRows as enriched rows; it is only the table cursor. Prepared, approved, and ready_to_schedule rows are intermediate states; never call them scheduled unless a re-read proves scheduler-owned scheduled cells with non-null scheduledFor. Before source import, prep, or approval, require exact visible approval and a fresh get_campaign_refill_state reread; stop if freshness.stateHash or exact ids changed. For "approve X messages", use approvalMode:approve only when explicitly requested, but still do not launch. For "schedule X sends" or "fill sender sends", approve only when explicitly requested, then re-read campaign/table scheduled counts; if scheduler-owned scheduledFor cells are not present, report prepared/approved/ready - awaiting scheduler instead of success. Do not call start_campaign as part of fill/schedule horizon. Do not call start_campaign as part of refill sends. Launch/start is a separate explicit human action after the operator intentionally wants sends to go out, and it must still verify that the bounded cohort is the only approved cohort and must not broad approve-all. campaignId is CampaignOffer.id. If the user asks to stop preparation, the target is wrong, or status shows the wrong campaign/table, use cancel_campaign_message_preparation only for the exact active job. Low-level selectors are diagnostics and recovery only for this lane. start_campaign remains forbidden until explicit launch/start approval outside refill sends.`,
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};
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}
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package/dist/tools/registry.js
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import { senderRoutingToolDefinitions } from "./sender-routing.js";
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package/package.json
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```text
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list_senders
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get_campaign_refill_state
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```
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evergreen campaigns. Campaign creation is allowed only after this route and
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explicit user selection; it is never the default response to plain fill. When
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ready-to-schedule rows from healthy sender daily capacity, then prepare only
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that bounded gap.
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source-ladder replenishment first; do not create warm-post-engager side
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campaigns, on-demand campaigns, or unrelated campaigns. If same-source copy hits
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`USER_ADDED_ROWS_LIMIT_EXCEEDED`, split the current source into a bounded
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same-source LinkedIn profile list, confirm that smaller list into the same
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campaign, and operate on the copied review batch first. Surface sender-health
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source-ladder replenishment; do not create warm-post-engager side campaigns,
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on-demand campaigns, or unrelated campaigns. Surface sender-health blockers
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separately from prepared/approved/scheduled counts.
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Treat active fills as capacity-fill preparation: calculate the bounded target
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from sender capacity when needed, then use the refill workflow to decide source
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replenishment, enrichment/prep, approval policy, and scheduler proof.
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-
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ids as proof only. Mutation requires exact visible approval and a fresh
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`get_campaign_refill_state` reread.
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replenishment, enrichment/prep, approval policy, and scheduler proof. Mutation
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requires exact visible approval and a fresh `get_campaign_refill_state` reread.
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For already-running regular campaigns that need Signal Discovery source
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replenishment, the refill workflow owns the guarded recovery: clear
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`currentStep` only with `clearCurrentStepIfMatches:"running"`, load the
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@@ -55,6 +55,12 @@ raise your hand for X (creepy to reach out based on that, i know) - but
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this felt too on the nose to ignore"` shapes only when the source was an
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explicit lead-magnet comment, reply, or opt-in.
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Shared evergreen exception: for Shared Signal Discovery and other shared
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evergreen lanes, the weak-signal permissioned bridge above is still a tell.
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Reject `hope this is relevant`, `might be interested`, and `saw you in a few
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conversations` as openers; require a concrete signal/problem bridge or omit the
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source line.
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**Severity:** REJECT
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## Tell #3 — Explicit date or duration references about the recipient
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@@ -203,6 +203,32 @@ Why it works:
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**Proof ranks used:** rank 1 (mechanism - 1,000+ conditions from one blood
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draw), rank 3 (risk before claims).
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Do not use the Superpower weak-signal hedge pattern for Shared Evergreen Signal Discovery. Shared evergreen lanes are reused across multiple senders and must not open with `hope this is relevant`, `might be interested`, or `saw you in a few conversations`. Use the safe pattern below instead.
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### Shared Evergreen Signal Discovery Safe Pattern
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Use when the campaign is a shared evergreen signal lane and the source signal is
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real but not sender-owned.
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```text
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Hey {{first_name}},
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+
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The AI-assisted GTM conversations keep coming back to one problem: turning good LinkedIn signal into review-ready pipeline without another outbound dashboard.
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Sellable helps teams find signal-matched prospects, filter for fit, and generate reviewed LinkedIn copy from one workflow.
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Curious if LinkedIn outbound is a channel you're trying to make more reliable this quarter?
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```
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Why it works:
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- no low-confidence relevance hedge
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- no `I'm building` or founder-only first person
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- no internal workflow vocabulary such as Codex, MCP, agent workflows, workflow
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table, lead source, or signal discovery
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- the signal becomes a buyer problem instead of an activity-log opener
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- safe for multiple senders attached to the same shared lane
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## Conditional Examples
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Use these only when the campaign motion matches.
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Hey there
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Thanks for the support on my post about {{post_topic_line}}
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-
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-
Curious, is this something you're dealing with right now?
|
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|
```
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Transfer rules:
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- Do not hardcode a post topic. Fill `{{post_topic_line}}` from the actual
|
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selected sender-authored post or use a safer source-specific phrase.
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|
+
- Do not add a relevance question, CTA, product line, or extra paragraph after
|
|
455
|
+
the thank-you line. The reply-rate lesson is the casual warm acknowledgment,
|
|
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|
+
not a cold pitch appended to it.
|
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457
|
- Do not use "showing some love"; it reads too casual for executive/VP/director
|
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|
contacts.
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|
- Keep the thank-you line. The point of this motion is acknowledging real
|
|
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|
-
sender-owned support
|
|
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|
-
it back to "saw you pop up" unless the sender specifically asks for
|
|
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|
-
wording.
|
|
460
|
+
sender-owned support without appending a cold relevance question. Do not
|
|
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|
+
flatten it back to "saw you pop up" unless the sender specifically asks for
|
|
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|
+
that wording.
|
|
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463
|
- Do not copy this shape into shared lanes, third-party thread sources, or cold
|
|
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|
fallback campaigns.
|
|
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|
-
-
|
|
439
|
-
|
|
465
|
+
- Do not pitch, ask for a meeting, or mention internal product vocabulary in
|
|
466
|
+
message one.
|
|
440
467
|
|
|
441
468
|
## Useful CTA Shapes
|
|
442
469
|
|
|
@@ -199,11 +199,21 @@ Shape:
|
|
|
199
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|
Prefer:
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200
|
|
|
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|
- lowercase or casual casing when the motion supports it
|
|
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|
-
- an honest line like "hope this is relevant" or "so may be off, but this seemed relevant"
|
|
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|
+
- an honest line like "hope this is relevant" or "so may be off, but this seemed relevant" only for non-evergreen weak-signal campaigns
|
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|
- a concrete CTA that names the useful conversation or asset
|
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|
- binary options only when the brief explicitly supports two real next steps
|
|
205
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|
- direct wording over polished marketing language
|
|
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|
|
|
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|
+
Shared Evergreen Signal Discovery override:
|
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|
+
|
|
209
|
+
- Do not use `hope this is relevant`, `might be interested`, or `saw you in a
|
|
210
|
+
few conversations` as the opener.
|
|
211
|
+
- Do not use `I'm building`, `I've mapped`, `my company`, or `my team`.
|
|
212
|
+
- Turn the source topic into a buyer problem bridge, then write the product line
|
|
213
|
+
in team/company voice.
|
|
214
|
+
- If the source topic cannot support a concrete bridge, omit the source line and
|
|
215
|
+
start from a role/company/problem observation.
|
|
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|
+
|
|
207
217
|
Avoid:
|
|
208
218
|
|
|
209
219
|
- copying a gimmick like "from a claude code terminal" unless the brief
|
|
@@ -74,7 +74,7 @@ Revise or reject the sample when any of these happen.
|
|
|
74
74
|
- **actions are implied, not stated** — e.g. "runs that chain as AI agents" when a clearer version would name the specific actions (verb + object, one per line)
|
|
75
75
|
- **category-level opener used when a per-lead signal exists** — if `lead-sample.json` carries any per-lead signal (post, hire, visible tool, topic engagement), the opener must reference it. Category-level openers of shape `"Most [category] teams still do X by hand"` are only acceptable when zero per-lead signal is in the sample. When a category-level opener is used as fallback, Findings must flag it explicitly
|
|
76
76
|
- **mind-reading from engagement signals** — a topic engagement, post, public activity, role, company, or hiring trigger does not prove buyer intent. Reject phrases like `"AI-GTM stack is clearly on your mind"`, `"you're clearly focused on..."`, `"obviously relevant"`, or `"already thinking about..."` unless that exact priority is explicitly present in `lead-sample.json`. Translate to low-certainty buyer context or omit the signal from copy.
|
|
77
|
-
- **source-y signal narration** — reject `"saw you on..."`, `"saw you engaging with..."`, `"you commented on..."`, `"your LinkedIn activity..."`, `"you might not remember the thread..."`, `"found you through [source] and your role looked close..."`, or any line that makes the recipient feel watched unless the chosen archived motion is intentionally self-aware about the signal. For sender-owned LinkedIn post sources, a light first-person acknowledgment is allowed when row data proves a reaction/comment: `"appreciate you showing some love on my post about [topic]"` or `"thanks for showing support on my [topic] post"`. Do not name a comment unless comment text is present. Follow the acknowledgment with a soft relevance bridge before broad pain/product copy, e.g. `"figured this might be relevant if LinkedIn is becoming more of a GTM channel for [company]"`. For third-party LinkedIn-post-sourced campaigns, a topic-level bridge is allowed when it explains why the note exists and stays apologetically uncertain: `"saw you in a few conversations about [topic], so may be off, but this seemed relevant."`, `"saw you in a few conversations around [topic], so hope this is relevant."`, or `"found you in a thread about [topic], so may be off, but this seemed relevant."` Reserve `"raise your hand"` language for explicit lead-magnet comments, replies, or opt-ins. Translate the signal into natural buyer context or omit it.
|
|
77
|
+
- **source-y signal narration** — reject `"saw you on..."`, `"saw you engaging with..."`, `"you commented on..."`, `"your LinkedIn activity..."`, `"you might not remember the thread..."`, `"found you through [source] and your role looked close..."`, or any line that makes the recipient feel watched unless the chosen archived motion is intentionally self-aware about the signal. For sender-owned LinkedIn post sources, a light first-person acknowledgment is allowed when row data proves a reaction/comment: `"appreciate you showing some love on my post about [topic]"` or `"thanks for showing support on my [topic] post"`. Do not name a comment unless comment text is present. Follow the acknowledgment with a soft relevance bridge before broad pain/product copy, e.g. `"figured this might be relevant if LinkedIn is becoming more of a GTM channel for [company]"`. For third-party LinkedIn-post-sourced campaigns, a topic-level bridge is allowed when it explains why the note exists and stays apologetically uncertain: `"saw you in a few conversations about [topic], so may be off, but this seemed relevant."`, `"saw you in a few conversations around [topic], so hope this is relevant."`, or `"found you in a thread about [topic], so may be off, but this seemed relevant."` Shared evergreen signal exception: these hedges are blocked for Shared Signal Discovery and other shared evergreen lanes; use a concrete signal/problem bridge or omit the source line. Reserve `"raise your hand"` language for explicit lead-magnet comments, replies, or opt-ins. Translate the signal into natural buyer context or omit it.
|
|
78
78
|
- **sender-owned source rendered as third-party** — hard fail when the source post is sender-owned and the draft says `"found you in a thread"`, `"saw you in a thread"`, `"saw you in conversations"`, or `"saw you in a few conversations"` as if the post were third-party. For sender-owned sources, the copy must either use a light first-person acknowledgment plus a soft relevance bridge, or omit the source line. If multiple senders may send the campaign, or the final sender/source-owner match is ambiguous, do not assume a specific `my post` voice or name a specific sender; omit the sender-owned source line until row-level sender ownership is proven. Neutral low-certainty thread/source language is only for truly third-party sources.
|
|
79
79
|
- **fake line-to-line continuity** — reject line stacks where the source acknowledgment, relevance bridge, product line, and CTA do not actually build on each other. Each line must make the next line feel earned. If two adjacent lines could be swapped, deleted, or joined with `"anyway"` without changing the meaning, the transition is fake. In sender-owned post campaigns, the chain should be: support on my post -> why this topic may matter for the company -> what the product/problem does about that same topic -> low-friction next step.
|
|
80
80
|
- **assumptive title-fit opener** — reject `"Your [role] role at [company] looked close to this problem"` or `"looked close to this outbound campaign problem"`. This asserts fit from title/company. Keep the apologetic uncertainty instead: `"may be off, but if [workflow] is relevant to what you're working on..."`.
|