@sellable/mcp 0.1.258 → 0.1.260

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@@ -1,16 +1,42 @@
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- # Premise Development
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+ # Premise Development V2
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  A strong post is not an idea with a better hook. A strong post is a valuable
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  premise wrapped in a sharp opening.
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- Use this stage after market/hook research and before hook candidates. Do not
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- generate hook candidates until at least one `Premise Card` exists.
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+ Use this stage after market/hook research and before hook candidates. V2 premise
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+ development also consumes the source post templates from hook research:
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+ post positioning breakdowns, viral-post outlines, hook-to-body promise maps, and
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+ body expression inputs.
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+
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+ Do not generate hook candidates until at least one `Premise Card` exists and at
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+ least one source template has either been selected or explicitly rejected as a
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+ poor fit.
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  ## Goal
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  Turn the raw idea into a real story, observed tension, or useful argument that a
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  specific reader would care about.
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+ Use this post tension framework when evaluating whether the premise can hold
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+ attention:
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+
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+ ```text
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+ Belief -> Contradiction -> Stakes -> Proof -> Mechanism -> Reframe -> Useful Move
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+ ```
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+
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+ - `Belief`: what the reader already thinks or wants to be true
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+ - `Contradiction`: what the source story reveals that does not fit the belief
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+ - `Stakes`: what the reader loses if they keep believing the old version
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+ - `Proof`: the scene, number, repeated pattern, or concrete artifact that makes
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+ the contradiction credible
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+ - `Mechanism`: why the thing actually works or fails
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+ - `Reframe`: the sharper way to see the problem after the mechanism is clear
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+ - `Useful Move`: what the reader can do, notice, stop doing, or test next
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+
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+ A post feels "edge of seat" when the hook creates a contradiction the target
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+ reader cares about, the body delays the answer only while adding proof, and each
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+ beat either raises tension or repays tension. If a beat does neither, cut it.
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+
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  The premise must answer:
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  - who this is for
@@ -22,6 +48,8 @@ The premise must answer:
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  - why now
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  - why this user can credibly say it
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  - what proof is available and what proof is missing
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+ - which source template, if any, should shape the narrative
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+ - which positioning sequence the user's post should follow
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  If the premise has no real scene, no tension, and no reader value, stop before
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  drafting. Ask for the missing story or save only a `needs_revision` premise
@@ -96,11 +124,23 @@ proof missing:
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  best frame:
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  story | contrarian take | teardown | founder confession | future thesis | lesson
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+ source template fit:
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+ <selected source template name or none>
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+
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+ positioning sequence to test:
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+ <Category -> Category -> Category -> ...>
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+
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+ viral outline to adapt:
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+ <beat names from selected source template, rewritten for this user's story>
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+
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  hook territories:
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  - <territory 1>
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  - <territory 2>
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  - <territory 3>
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+ body expression inputs:
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+ - <line shape, proof slot, story beat, mechanism explanation, or closing move>
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+
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  risk:
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  <why this premise might still be weak>
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@@ -108,6 +148,204 @@ score:
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  <1-100 with short reason>
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  ```
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+ ## Template-Aware Premise Selection
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+
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+ Do not treat source templates as decoration. A source template is useful only
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+ when its narrative engine matches something the user can credibly say.
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+
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+ For each premise card, compare it against the selected keeper templates from
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+ hook research:
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+
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+ ```text
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+ Template fit check:
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+ premise:
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+ source_template:
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+ template narrative engine:
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+ matching user story/proof:
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+ missing user story/proof:
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+ positioning sequence fit:
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+ hook promise fit:
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+ body payoff fit:
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+ voice fit:
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+ borrow:
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+ do not borrow:
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+ fit verdict: strong | partial | weak | reject
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+ ```
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+
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+ Reject a template when it depends on source-specific proof, celebrity reach,
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+ personal context the user does not have, or a body structure that would force a
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+ fake story. Prefer a less viral template that fits the user's real proof over a
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+ more viral template that requires borrowed authority.
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+
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+ ## Viral Narrative Structure
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+
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+ Once a premise and source template are selected, create the user's viral-post
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+ outline before writing body prose.
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+
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+ Use this format:
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+
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+ ```text
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+ User viral-post outline:
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+ selected_premise:
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+ selected_source_template:
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+ hook_promise:
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+ see_more_tension:
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+ body_payoff:
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+ positioning_sequence:
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+ <Category> -> <Category> -> <Category> -> ...
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+
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+ beats:
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+ 1.
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+ beat_name:
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+ narrative_job:
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+ user_story_or_proof:
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+ positioning_categories:
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+ reader_state_before:
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+ reader_state_after:
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+ line_shape_to_test:
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+ proof_safety:
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+ ```
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+
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+ The outline should preserve the source template's useful narrative jobs while
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+ replacing all source-specific proof, scenes, status, jokes, and examples with
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+ the user's material.
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+
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+ ## Body Expression Lab
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+
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+ After the selected hook and viral-post outline exist, generate body expression
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+ candidates before writing the final draft. This is where the system tests
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+ different ways to express the same structure.
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+
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+ Generate 5-8 body expression candidates. Every candidate must use:
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+
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+ - the same selected hook or hook territory
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+ - the same selected premise
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+ - the same viral-post outline
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+ - the same positioning sequence
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+ - only user-sourced story and proof
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+
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+ Each candidate should vary the expression, not the facts:
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+
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+ ```text
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+ Body expression candidate:
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+ name:
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+ expression_strategy:
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+ opening_after_hook:
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+ beat_lines:
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+ 1. <line or paragraph>
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+ 2. <line or paragraph>
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+ positioning_sequence_coverage:
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+ hook_promise_repaid:
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+ best_lines:
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+ weak_lines:
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+ proof_risk:
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+ voice_risk:
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+ score:
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+ ```
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+
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+ Useful expression strategies:
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+
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+ - plain field guide
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+ - founder confession
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+ - proof-first roadmap
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+ - teardown then replacement
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+ - scene then lesson
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+ - enemy naming then mechanism
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+ - compact build-in-public note
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+
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+ Do not create candidates by changing the claim. Create candidates by changing
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+ line order, amount of scene, proof placement, rhythm, and how the mechanism is
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+ explained.
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+
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+ ## Combine Pass
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+
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+ After body expression candidates are scored, combine the best parts into one
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+ draft outline before prose.
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+
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+ Record:
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+
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+ ```text
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+ Combined body plan:
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+ selected_hook:
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+ selected_expression_parts:
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+ lines_kept:
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+ lines_rewritten:
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+ lines_cut:
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+ positioning_sequence_final:
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+ hook_promise_repayment:
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+ proof_gaps_remaining:
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+ why_this_combination_wins:
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+ ```
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+
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+ If no candidate repays the hook promise with real user proof, return to premise
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+ development or ask the user for the missing story. Do not save a `ready` draft.
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+
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+ ## Pre-Draft Structure Brief
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+
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+ Before final prose, produce a compact `Pre-Draft Structure Brief`. This is the
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+ user-visible outline that lets the user confirm the post is teaching the right
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+ operating lesson before the system writes body copy.
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+
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+ Use this format:
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+
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+ ```text
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+ Pre-Draft Structure Brief
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+ hook:
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+ <selected hook with rendered mobile preview verdict>
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+
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+ thesis:
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+ <one sentence the post will defend>
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+
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+ reader being taught:
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+ <specific audience, not "founders" unless narrowed>
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+
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+ why this reader cares now:
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+ <timely pain, belief, or decision>
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+
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+ core equation or mechanism:
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+ <the operating model the post teaches>
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+
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+ key definitions:
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+ - <term>: <plain definition + concrete examples>
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+
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+ proof claims:
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+ - <claim>: <source + public-safety status>
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+
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+ source template or no-template rationale:
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+ <template name or why the post should use a plain field-guide structure>
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+
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+ mobile scan path:
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+ <what a skimmer understands from hook, separators, labels, numbers, and close>
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+
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+ section outline:
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+ 1. <section job>
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+ 2. <section job>
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+ 3. <section job>
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+
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+ body promise after see more:
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+ <what the body must repay immediately>
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+
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+ concrete examples to include:
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+ - <example, number, source, or phrasing>
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+
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+ abstractions to remove:
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+ - <abstract phrase> -> <concrete replacement>
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+
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+ draft risks:
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+ - <risk and how to avoid it>
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+ ```
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+
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+ Quality gate:
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+
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+ - The brief must explain the post before the draft exists.
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+ - The brief must be useful to a reader who only scans the finished post.
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+ - The brief must include proof claims and risk before prose.
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+ - The brief must define any operating terms that could be misunderstood.
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+ - If the post is a field guide, the section outline must show the hierarchy
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+ before prose, such as best-to-worst, highest-to-lowest intent, or
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+ source-to-outcome.
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+ - If the brief cannot be made concrete, return to premise development.
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+
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  ## Premise Quality Gate
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  A premise can move to hook generation only when it passes all of these:
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  - `credible_speaker`: pass
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  - `proof_safety`: pass
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  - `market_heat`: pass or explained
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+ - `template_fit`: pass or explicitly no-template
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+ - `hook_to_body_repayment`: pass
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+ - `pre_draft_structure`: pass
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  If any gate fails:
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@@ -137,8 +378,11 @@ For each hook candidate, include:
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  - which tension it opens
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  - which reader value it implies
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  - whether the real scene appears in the first screen or shortly after
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+ - source template or no-template rationale
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+ - hook promise the body must repay
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  Reject hooks that are accurate but do not reveal the premise's tension or value.
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+ Reject hooks that create a promise the selected viral-post outline cannot repay.
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  ## Body Relationship
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  7. close returns to the premise without summarizing
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  ```
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- If this outline cannot be filled without inventing proof, return to premise
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- development.
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+ Replace this generic outline with the selected viral-post outline when a source
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+ template is available. If the outline cannot be filled without inventing proof,
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+ return to premise development.
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  - `mcp__sellable__search_prospeo`
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  - `mcp__sellable__search_prospeo_companies`
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  - `mcp__sellable__confirm_prospeo_company_accounts`
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+ - `mcp__sellable__list_dnc_entries`
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  - `mcp__sellable__load_csv_dnc_entries`
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  - `mcp__sellable__load_csv_domains`
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  - `mcp__sellable__load_csv_linkedin_leads`
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  list after confirming the exact active workspace. Keep the mechanism to
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  Sellable DNC and `DNC Check`, not provider search work or Prospeo domain
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  filters.
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+ - If the user asks to see the current DNC count, list names, or first page
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+ before import, call `list_dnc_entries`. Report the active workspace name and
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+ ID from the tool response before any DNC write.
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  - Do not infer sender identities from meeting attendance alone. Only treat someone as a sender when the source material explicitly identifies them as a sender or supplies their LinkedIn URL.
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  - Do not ask Layer 1 questions already answered by a transcript, ICP doc, or Layer 0 research.
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  - Do not include Apollo in the explorer set for this phase.
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  DNC entries.
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  - Campaign creation already includes `DNC Check`, which checks domain/profile
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  before message generation.
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+ - If the user wants the existing DNC count or first page first, call
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+ `list_dnc_entries` before previewing the import.
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  3. If the user has a CSV of LinkedIn profile URLs on disk, call `load_csv_linkedin_leads` first.
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  - Preview, confirm, then review the resulting lead list before `confirm_lead_list`.
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  - Confirmed execution uploads the raw CSV file, starts the server-owned import job, and waits on lead-list readiness before returning.