@sellable/mcp 0.1.170 → 0.1.171

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@@ -529,7 +529,7 @@ function buildSourceImportWatchNarration({ provider, selectedPostCount, estimate
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  : "Apollo";
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  const sourceDetail = provider === "signal-discovery"
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  ? `${selectedPostCount ?? "selected"} approved post${selectedPostCount === 1 ? "" : "s"}${typeof estimatedEngagers === "number"
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- ? ` with about ${estimatedEngagers.toLocaleString("en-US")} engagers`
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+ ? ` with about ${estimatedEngagers.toLocaleString("en-US")} people to check`
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  : ""}`
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  : `the approved ${providerLabel} source`;
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  const targetDetail = typeof targetLeadCount === "number"
@@ -727,7 +727,7 @@ function buildSignalDiscoverySearchWatchNarration() {
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  stage: "find-leads",
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  headline: "Searching LinkedIn posts",
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  visibleState: "The browser is showing the LinkedIn post search step while approved themes run.",
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- agentIntent: "Codex is searching the approved post themes and will ask before scraping selected engagers into a source list.",
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+ agentIntent: "Codex is searching the approved post themes and will ask before checking people from selected posts.",
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  nextAction: "Review selected posts before scraping",
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  safety: "Scrape approval is the next gate.",
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  };
@@ -803,39 +803,38 @@ function buildSignalDiscoverySourceRecommendation({ selectedPosts, targetEngager
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  : defaultFitRate;
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  const estimatedGoodFit = scrapePlan.estimatedEngagers * fitRateForEstimate;
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  const fitRateLabel = targetEngagerCount && effectiveTargetEngagerCount > 0
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- ? "approved source math"
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- : `${Math.round(defaultFitRate * 100)}% working assumption`;
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+ ? "the approved buyer-search target"
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+ : `the ${Math.round(defaultFitRate * 100)}% starting estimate`;
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  const selectedPoolCopy = recommendedCount < selectedCount
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- ? `**Promoted sample pool:** ${selectedCount.toLocaleString("en-US")} selected posts, ${formatApproxInteger(totalVisibleEngagement)} visible / ${formatApproxInteger(scrapePlan.availableEngagers)} scrapable engagers<br>\n**Recommended scrape set:** ${recommendedCount.toLocaleString("en-US")} post${recommendedCount === 1 ? "" : "s"}, ${formatApproxInteger(recommendedVisibleEngagement)} visible / ${formatApproxInteger(scrapePlan.estimatedEngagers)} scrapable engagers<br>`
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- : `**Total visible pool:** ${formatApproxInteger(totalVisibleEngagement)} engagers<br>\n**Scrape-capacity pool:** ${formatApproxInteger(scrapePlan.estimatedEngagers)} scrapable engagers after endpoint caps<br>`;
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+ ? `**Posts considered:** ${selectedCount.toLocaleString("en-US")} selected posts with ${formatApproxInteger(totalVisibleEngagement)} public reactions/comments<br>\n**Recommended first set:** ${recommendedCount.toLocaleString("en-US")} post${recommendedCount === 1 ? "" : "s"} with ${formatApproxInteger(recommendedVisibleEngagement)} public reactions/comments and up to ${formatApproxInteger(scrapePlan.estimatedEngagers)} people to check<br>`
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+ : `**Public activity in the selected posts:** ${formatApproxInteger(totalVisibleEngagement)} reactions/comments<br>\n**People we can check from this set:** up to ${formatApproxInteger(scrapePlan.estimatedEngagers)}<br>`;
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  const message = `## Source Recommendation
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- Use LinkedIn engagement first.
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+ Start with LinkedIn posts.
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- **Goal:** ~${targetGoodFitLeads.toLocaleString("en-US")} headline-fit prospects from relevant LinkedIn engagement<br>
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- **Working assumption:** ~${Math.round(defaultFitRate * 100)}% of raw post engagers pass headline filtering unless a real sample supports a different rate<br>
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- **Engagers needed:** ~${effectiveTargetEngagerCount.toLocaleString("en-US")} raw engagers<br>
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- **Planning floor:** continue with LinkedIn engagement only when sampled/projected headline-fit rate is at least ${Math.round(minPlanningFitRate * 100)}%; below that, switch to Sales Nav recent activity<br>
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- **Review checkpoint:** copy the confirmed source list into the campaign, then process the first ${reviewBatchSize.toLocaleString("en-US")} leads for fit and message review before scaling
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+ I found ${recommendedCount.toLocaleString("en-US")} recommended LinkedIn post${recommendedCount === 1 ? "" : "s"} to check first. People there are already reacting or commenting around this problem.
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- ### Recommended scrape set
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+ **Goal:** find about ${targetGoodFitLeads.toLocaleString("en-US")} likely prospects<br>
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+ **People to check:** about ${effectiveTargetEngagerCount.toLocaleString("en-US")} people who reacted or commented<br>
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+ **Good sign:** at least ${Math.round(minPlanningFitRate * 100)}% of the first sample should look like real prospects; below that, switch to active LinkedIn profiles with the right titles<br>
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+ **First review:** after the list is built, review the first ${reviewBatchSize.toLocaleString("en-US")} leads before we scale
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- | Post | Why it fits | Visible engagement | Scrape capacity |
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+ ### Recommended posts
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+
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+ | Post | Why this post | Public activity | People we can check |
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  |---|---|---:|---:|
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- ${tableRows || "| Recommended posts | Campaign-matched public engagement | - | - |"}
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+ ${tableRows || "| Recommended posts | Campaign-matched public activity | - | - |"}
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  ${selectedPoolCopy}
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- **Estimated headline-fit pool from ${fitRateLabel}:** ${formatApproxInteger(estimatedGoodFit)} prospects before enrichment and deeper fit review
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+ **Likely prospects from ${fitRateLabel}:** ${formatApproxInteger(estimatedGoodFit)} before cleanup
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- ### Recommendation
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+ ### Next step
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  Approve scraping these ${recommendedCount} recommended post${recommendedCount === 1 ? "" : "s"}.
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- This gives enough volume to target ~${targetGoodFitLeads.toLocaleString("en-US")} headline-fit prospects, while keeping the scrape limited to the smallest selected right-content post set that covers the source-candidate target.
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-
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- **First pass:** build the source list, copy it into the campaign, then use the first ${reviewBatchSize.toLocaleString("en-US")} campaign rows as the internal setup slice for filters and messages before scaling.
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+ After approval, I'll build the source list, add it to the campaign, and review the first ${reviewBatchSize.toLocaleString("en-US")} leads before we scale.
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- **Fallback:** if the sampled/projected headline-fit rate is below ${Math.round(minPlanningFitRate * 100)}%, or if the source sample is too vendor-heavy, agency-heavy, or off-ICP, switch to Sales Nav recent activity.
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+ **Fallback:** if the first sample is too noisy or has too few prospects, switch to active LinkedIn profiles with the right titles.
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  Approval card should say:
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@@ -1431,7 +1430,7 @@ export const leadToolDefinitions = [
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  },
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  targetEngagerCount: {
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  type: "number",
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- description: "Signal Discovery: target number of post engagers/source candidates to scrape. Default planning target is about 300 headline-fit prospects at a 20% raw-engager headline-pass assumption, or about 1500 engagers. Use real sample math when available: target headline-fit prospects divided by sampled headline-pass rate. If the sampled/projected headline-fit rate is below the 10% planning floor, switch to the next provider instead of scaling noisy engagers. Limits selected posts before starting scrape, with a backend hard cap of 10 posts.",
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+ description: "Signal Discovery: target number of people from selected posts to check. Default planning target is about 300 likely prospects at a 20% starting pass assumption, or about 1500 people to check. Use real sample math when available: target likely prospects divided by sampled pass rate. If the sampled/projected fit rate is below the 10% planning floor, switch to the next provider instead of scaling noisy post reactions. Limits selected posts before starting scrape, with a backend hard cap of 10 posts.",
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  },
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  maxPostsToScrape: {
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  type: "number",
@@ -2540,7 +2539,7 @@ export async function importLeads(input) {
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  const capClause = importSelection.availableEngagers >= importSelection.targetEngagerCount
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  ? ` The selected posts can cover the target, but maxPostsToScrape=${normalizePositiveInteger(maxPostsToScrape)} prevents reaching it. Increase maxPostsToScrape or remove that cap.`
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  : " Select/promote more right-content posts, run another narrow Signal Discovery search, or switch to Sales Nav recent activity if the lane cannot produce enough source candidates.";
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- throw new Error(`Signal Discovery selected posts only cover about ${importSelection.estimatedEngagers.toLocaleString("en-US")} visible engagers, below the approved ${importSelection.targetEngagerCount.toLocaleString("en-US")} source-candidate target. Do not scrape this under-capacity post set.${capClause}`);
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+ throw new Error(`Signal Discovery selected posts only cover about ${importSelection.estimatedEngagers.toLocaleString("en-US")} people to check, below the approved ${importSelection.targetEngagerCount.toLocaleString("en-US")} source-candidate target. Do not scrape this under-capacity post set.${capClause}`);
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  }
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  const effectiveHeadlineICPCriteria = headlineICPCriteria && headlineICPCriteria.length > 0
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  ? headlineICPCriteria
@@ -2584,7 +2583,7 @@ export async function importLeads(input) {
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  maxPostsToScrape: normalizePositiveInteger(maxPostsToScrape) ?? null,
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  limitedSelectedPosts: importSelection.limited,
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  targetLeadCount: cappedTargetLeadCount ?? null,
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- message: `Started scraping ${postsToScrape.length} posts (~${result.estimatedEngagers} engagers). Leads will appear as scraping completes.${importSelection.limited
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+ message: `Started scraping ${postsToScrape.length} posts (~${result.estimatedEngagers} people to check). Leads will appear as scraping completes.${importSelection.limited
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  ? ` Limited from ${uniqueSelectedPosts.length} selected posts by the approved source-capacity scrape plan.`
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  : ""} The watched campaign has been moved to confirm-lead-list with import progress copy; do not call update_campaign to fix that step.`,
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  };
@@ -3149,11 +3148,11 @@ export async function selectPromisingPosts(input) {
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  const { reviewBatchSize } = getSignalDiscoverySourcePlanDefaults();
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  sourceRecommendation = `## Source Recommendation
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- Use LinkedIn engagement first.
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+ Start with LinkedIn posts.
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- **Recommendation:** approve scraping ${selectionResult.selectedCount} recommended LinkedIn post${selectionResult.selectedCount === 1 ? "" : "s"}.
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+ **Next step:** approve scraping ${selectionResult.selectedCount} recommended LinkedIn post${selectionResult.selectedCount === 1 ? "" : "s"}.
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- **First pass:** build the source list, copy it into the campaign, then process only the first ${reviewBatchSize.toLocaleString("en-US")} leads so we can inspect quality before scaling.
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+ After approval, I'll build the source list, add it to the campaign, and review the first ${reviewBatchSize.toLocaleString("en-US")} leads before we scale.
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  Approval card should say:
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package/package.json CHANGED
@@ -1,6 +1,6 @@
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  {
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  "name": "@sellable/mcp",
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- "version": "0.1.170",
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+ "version": "0.1.171",
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  "type": "module",
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  "description": "Sellable MCP server for Claude Code and Codex campaign workflows",
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  "main": "dist/index.js",
@@ -110,8 +110,8 @@ clear business decisions, tradeoffs, and approval gates. Use product language:
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  Approval and safety copy should be tasteful. State what the current approval
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  covers once, in one short sentence, then move on. Do not append repeated
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  "nothing starts / no leads import / no sending" disclaimers to routine progress
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- updates. Use customer-facing gate language like "Next, we'll find where the
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- right buyers are already talking" or "Next gate: selected-post scrape" instead
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+ updates. Use customer-facing gate language like "Next, we'll choose where to
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+ find buyers" or "Next gate: selected-post scrape" instead
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  of internal terms like "source scouting" or long negative lists.
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  When explaining source decisions, show the concrete counts behind the
@@ -143,15 +143,23 @@ to the campaign yet. The gate should say:
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  approves me to look for the best places to find buyers. I won't add anyone
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  yet."
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+ After brief approval, introduce the step in plain customer language: "Brief
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+ approved. Next, we'll choose where to find buyers. I won't add anyone yet."
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+ Do not say "lead-source scouting", "source scouting", or "not importing leads"
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+ in the customer-facing transition.
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+ Use this vocabulary ladder: "buyers" means the target market; "people to
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+ check" means raw reactions/comments before fit is known; "prospects" means
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+ likely usable people after fit; "leads" means campaign rows.
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+
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  Use a customer-facing shape like:
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  ```text
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  ## Find Buyers Plan
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  I recommend starting with people already talking on LinkedIn about [plain
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- topic]. That should help us find buyers who already care about [plain problem].
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+ topic]. That should help us find people who already care about [plain problem].
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- I'll check whether there are enough good-fit people there. If not, I'll try
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+ I'll check whether there are enough likely prospects there. If not, I'll try
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  [plain fallback] next.
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  Approving this means I can look for the best places to find buyers. I won't add
@@ -162,7 +170,8 @@ Do not surface blanket source heuristics as product copy. Make the
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  recommendation specific to the campaign. If LinkedIn engagement is recommended,
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  name the exact post themes you will search in plain language, such as "Power BI
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  dashboards they don't trust" or "teams trying to agree on the right KPIs."
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- Avoid using "Signal Discovery", "source scouting", "lane", "provider",
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+ Avoid using "Signal Discovery", "lead-source scouting", "source scouting",
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+ "lane", "provider",
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  "precision/scale tradeoff", "evidence quality", "pilot volume", "workflow
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  pain", or "ICP" in customer-facing chat; those are internal labels. If relevant public
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  conversations look unlikely, recommend the specific Sales Nav or Prospeo path
@@ -214,29 +223,26 @@ For LinkedIn engagement, the customer-facing approval card must use the exact
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  action shape "Approve scraping N recommended LinkedIn posts?" and the chat
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  summary should be a compact `## Source Recommendation` block with:
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- - goal: about 300 headline-fit prospects from relevant LinkedIn engagement
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- - source-candidate plan: use sample math first: target headline-fit prospects
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- divided by sampled headline-pass rate. If there is no stronger sample, use
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- about 1,500 raw engagers from the 20% working headline-pass assumption.
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- - planning floor: continue with LinkedIn engagement only when sampled/projected
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- headline-fit rate is at least 10%; below that, move to Sales Nav recent
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- activity instead of scraping noisy engagers. Do not use the 10% floor as the
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+ - goal: about 300 likely prospects
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+ - people to check: use sample math first. If there is no stronger sample, use
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+ about 1,500 people who reacted or commented from the 20% starting estimate.
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+ - good-sign floor: keep LinkedIn posts only when at least 10% of the first
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+ sample looks like real prospects; below that, move to active LinkedIn profiles
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+ instead of scraping noisy reactions. Do not use the 10% floor as the
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  scrape-count denominator when the actual sample rate is higher.
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- - campaign setup checkpoint: after the source list exists, copy confirmed source rows
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- into the campaign and internally process the first execution slice for fit and message setup
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- - a selected-post table with post author/topic, why it fits, and visible
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- engagement
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- - total visible pool and estimated headline-fit pool
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- - first pass: build the source list and copy all confirmed source rows into the
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- campaign; the campaign table then internally processes its first execution
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- slice before scaling
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- - fallback: switch to Sales Nav recent activity if sampled/projected
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- headline-fit rate falls below 10%, or if the source sample is vendor-heavy,
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- agency-heavy, or off-ICP
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+ - first review: after the source list exists, add confirmed source rows to the
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+ campaign and review the first 15 leads before scaling
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+ - a selected-post table with post author/topic, why it fits, public activity,
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+ and people we can check
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+ - total public activity and likely prospect pool
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+ - next step: build the source list, add it to the campaign, and review the
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+ first 15 leads before scaling
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+ - fallback: switch to active LinkedIn profiles if the first sample is too noisy
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+ or has too few prospects
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  When the user has not supplied a source and multiple source angles are viable,
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  scout those angles as independent branches when the host can actually do it:
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- LinkedIn Engagement / active post engagers (internal `signal-discovery`
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+ LinkedIn posts / people reacting or commenting (internal `signal-discovery`
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  provider prompt), Sales Nav / title + company filters, and Prospeo Contact /
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  domains, hiring filters, or broad verified-contact expansion when relevant. In
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  Codex, explicitly spawn the named custom scouts
@@ -257,7 +263,7 @@ only an internal approval proof.
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  For campaign-attached Signal Discovery sampling, promote/select the exact posts
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  with `select_promising_posts` before `fetch_post_engagers` so the user can see
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  which posts are being sampled in the watched app. The watch guide should say
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- that we are pulling sample engagers from these posts to confirm the ICP is
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+ that we are checking people from these posts to confirm the right people are
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  actually engaging and the source is viable.
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  After confirmed source rows exist in the campaign table, use the same registry pattern for
@@ -184,11 +184,17 @@ to the campaign yet. Write short, plain sentences:
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  - one concise line: "This only approves me to look for the best places to find
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  buyers. I won't add anyone yet."
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+ After brief approval, say: "Brief approved. Next, we'll choose where to find
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+ buyers. I won't add anyone yet." Do not say "lead-source scouting", "source
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+ scouting", or "not importing leads" in customer-facing copy.
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+ Terms: buyers=market; people to check=raw reactions/comments; prospects=likely
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+ after fit; leads=rows.
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+
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  Do not surface blanket source heuristics as product copy. Make the recommendation
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  specific to the campaign. If LinkedIn engagement is recommended, name the exact
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  post themes you will search in plain language, such as "Power BI dashboards
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  they don't trust" or "teams trying to agree on the right KPIs." Avoid using
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- "Signal Discovery", "source scouting", "lane", "provider",
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+ "Signal Discovery", "lead-source scouting", "source scouting", "lane", "provider",
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  "precision/scale tradeoff", "evidence quality", "pilot volume", "workflow
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  pain", or "ICP" in customer-facing chat; those are internal labels. If the
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  campaign looks unlikely
@@ -213,13 +219,13 @@ if it also falls below 10%, tighten the ICP/source direction instead of
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  inventing another provider.
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  After scouting, show a second approval gate for the concrete source action.
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- For LinkedIn engagement (`signal-discovery` internally), state selected-post
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- count, target engager/source-candidate volume, internal campaign-table
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- execution-slice size, cleanup risk, and fallback; label the approval like
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+ For LinkedIn engagement (`signal-discovery` internally), use plain language:
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+ selected posts, people we can check, likely prospects, what the first
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+ review will inspect, cleanup risk, and fallback. Label the approval like
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  "Approve scraping N recommended LinkedIn posts?" where N is the smallest
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- right-content post set that clears the approved source-candidate target. Do not
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+ right-content post set that clears the approved buyer-search target. Do not
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  default to 3 just because `selectionTarget` was 3 for sampling. For Sales Nav or
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- Prospeo, name the specific search/import lane and source lead count. Do not call
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+ Prospeo, name the specific search/import path and source lead count. Do not call
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  `import_leads` or `confirm_lead_list` until this gate is approved.
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225
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  For Sales Nav and Prospeo, do not ask to import only the internal 15-row
@@ -246,35 +252,36 @@ selected posts exist:
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  ```markdown
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  ## Source Recommendation
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249
- Use LinkedIn engagement first.
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+ Start with LinkedIn posts.
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+
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+ I found 3 posts worth checking first.
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251
- **Goal:** ~300 headline-fit prospects from relevant LinkedIn engagement<br>
252
- **Working assumption:** ~20% of raw post engagers pass headline filtering unless a real sample supports a different rate<br>
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- **Engagers needed:** ~1,500 raw engagers<br>
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- **Planning floor:** continue only when sampled/projected headline-fit rate is at least 10%; below that, switch to Sales Nav recent activity<br>
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- **Campaign setup checkpoint:** after the source list exists, copy the entire confirmed source list into the campaign and internally process only the first execution slice for filter and message setup<br>
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+ **Goal:** find about 300 likely prospects<br>
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+ **People to check:** about 1,500 people who reacted or commented<br>
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+ **Good sign:** at least 10% of the first sample looks like real prospects; below
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+ that, switch to active LinkedIn profiles with the right titles<br>
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+ **First review:** after the list is built, review the first 15 leads before we
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+ scale<br>
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- ### Selected posts
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+ ### Recommended posts
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259
- Show author/topic, why it fits, and visible engagement.
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+ Show author/topic, why it fits, public activity, and people we can check.
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261
- **Total visible pool:** ~2,800 engagers<br>
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- **Estimated good-fit pool at 20%:** ~560 prospects before cleanup
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+ **Public activity in the selected posts:** ~2,800 reactions/comments<br>
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+ **Likely prospects:** ~560 before cleanup
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264
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  ### Recommendation
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266
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  Approve scraping these 3 posts.
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- **First pass:** build the source list and copy all confirmed source rows into
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- the campaign. The campaign table then internally processes its first execution
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- slice so filters and generated copy are configured before scaling.
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+ After approval, I'll build the source list, add it to the campaign, and
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+ review the first 15 leads before we scale.
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279
 
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- **Fallback:** if sampled/projected fit falls below 10%, or if the source sample
273
- is too vendor-heavy, agency-heavy, or off-ICP, switch to Sales Nav recent
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- activity.
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+ **Fallback:** if the first sample is too noisy or has too few prospects,
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+ switch to active LinkedIn profiles with the right titles.
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  ```
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277
- A source recommendation must show concrete evidence: source lane, filters or
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+ A source recommendation must show concrete evidence: source path, filters or
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  recipe, raw volume, sample size, sampled fits as n/N plus percentage/range,
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  estimated usable prospects, cleanup risk, runner-up, and what approval
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  authorizes. For Sales Nav/Prospeo it must also show source export math:
@@ -116,10 +116,10 @@ For source decisions, confidence comes from concrete counts. Do not say
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  sample size and what was counted. Prefer:
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118
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  ```text
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- I searched 4 signal lanes over the last 30 days. The best 5 posts produced 62
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- sampled engagers; 31 looked like real ICP fits, so I’d treat this as directional
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- 50% sample fit, not a guaranteed audience. That gives us roughly 150-300 likely
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- usable people if the remaining engagers behave similarly.
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+ I searched 4 topics over the last 30 days. The best 5 posts gave us 62 people
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+ to check; 31 looked like likely prospects, so I’d treat this as directional 50%
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+ sample fit, not a guaranteed audience. That gives us roughly 150-300 likely
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+ prospects if the remaining people behave similarly.
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  ```
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  Avoid:
@@ -237,17 +237,23 @@ places we could look, I recommend starting here, here is why, and here is where
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  I'll look next if this is too thin." Ask them to approve that plan or choose a
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  different source. Use plain customer language for the boundary: "This only
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  approves me to look for the best places to find buyers. I won't add anyone
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- yet." Customer-facing source-plan copy must avoid "lane", "provider",
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- "source scouting", "precision/scale tradeoff", "evidence quality",
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- "pilot volume", "workflow pain", and "ICP". Second, after the source evidence exists, show
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+ yet." After brief approval, say "Brief approved. Next, we'll choose where to
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+ find buyers. I won't add anyone yet." Do not say "lead-source scouting",
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+ "source scouting", or "not importing leads" in the customer-facing transition.
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+ Customer-facing source-plan copy must avoid "lane", "provider",
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+ "lead-source scouting", "source scouting", "precision/scale tradeoff", "evidence quality",
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+ "pilot volume", "workflow pain", and "ICP". Use "buyers" for the target market,
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+ "people to check" for raw reactions/comments, "prospects" after fit looks
247
+ usable, and "leads" for campaign rows. Second, after the source evidence exists, show
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  counts, samples, fit math, cleanup risk, and ask for source approval before
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  import.
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250
 
246
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  For LinkedIn engagement, the second gate is not "approve source" in the abstract.
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  It is a concrete scrape approval: show a compact `## Source Recommendation`
248
- with the ~300 headline-fit prospect goal, source sample assumption, selected-post
249
- table, total visible pool, estimated headline-fit pool, 10% planning floor,
250
- first-pass campaign setup, and fallback. The approval question should be
253
+ with the ~300 likely-prospect goal, people-to-check count, selected-post table,
254
+ total public activity, likely prospect pool, first-review checkpoint, and fallback.
255
+ Keep the 10% planning floor as plain "at least 10% of the first sample should
256
+ look like real prospects." The approval question should be
251
257
  "Approve scraping N recommended LinkedIn posts?" where N comes from the
252
258
  source-candidate math, not the default promoted sample count.
253
259
 
@@ -1 +1 @@
1
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@@ -43,7 +43,7 @@ Send changes here in chat.
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  Watch link: [Open campaign]({watchUrl})
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- Next, we'll find where the right buyers are already talking.
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+ Next, we'll choose where to find buyers. I won't add anyone yet.
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  Now ask the brief approval question. Do not show the approve/revise question
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  panel until the full brief content and this `Watch link:` line have appeared in