@rubytech/create-siteoffice-code 0.1.256

package/payload/premium-plugins/venture-studio/skills/zero-to-prototype/SKILL.md

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+---
+name: zero-to-prototype
+description: Takes entrepreneurs from raw idea to validated prototype—from initial concept through customer discovery, validation frameworks, to landing page and PRD. Use when someone wants to validate a business idea, conduct customer discovery, test assumptions, create a landing page, write a PRD, or go from "I have an idea" to "I'm ready to build." Triggers include "pressure test this idea", "validate my thinking", "help me understand if this is worth pursuing", "create a landing page", "write a PRD", "do customer discovery", or when someone presents a new business idea for evaluation.
+---
+
+# Zero to Prototype
+
+This skill guides you from raw idea to validated prototype using proven innovation frameworks. It covers the full journey:
+
+1. **Idea Validation** → Is this worth pursuing?
+2. **Customer Discovery** → Who needs this and why?
+3. **Problem/Solution Fit** → Does this solve a real problem?
+4. **Go-to-Market** → How do we reach customers?
+5. **Deliverables** → Landing page, PRD, pitch materials
+
+## Outputs
+
+All work is persisted to markdown files for durable artifacts:
+
+| Stage | Output File | Purpose |
+|-------|-------------|---------|
+| PMF Analysis | `<PROJECT>-PMF.md` | Validated insights, customer quotes, frameworks applied |
+| Product Spec | `<PROJECT>-PRD.md` | Requirements, user stories, success metrics |
+| Landing Page | `<PROJECT>-LANDING.md` | Copy, structure, conversion elements |
+
+Write progressively as you work—don't wait until the end.
+
+## Available Frameworks (31 total)
+
+**Problem & Customer Discovery:**
+- 5 Whys Method
+- Jobs to Be Done (JTBD)
+- The Mom Test
+- Problem Validation
+- Persona Development
+- Earlyvangelist Identification
+- Commitment Signals (Currencies of Conversation)
+- Workflow Mapping
+- Boolean Search Mastery
+
+**Strategy & Positioning:**
+- Business Model Canvas
+- Market Type Framework
+- Positioning Statement
+- Value Proposition Canvas
+- First Principles Thinking
+
+**Validation & Testing:**
+- Assumption Testing
+- MVP Types
+- Build-Measure-Learn Loop
+- Innovation Accounting
+- Product-Market Fit Signals
+
+**Analysis & Prioritization:**
+- Pre-mortem Analysis
+- Fishbone Diagram (Ishikawa)
+- Pareto Analysis (80/20 Rule)
+- ICE Scoring
+- Win/Loss Analysis
+- Research Synthesis
+
+**Growth & Scaling:**
+- Three Engines of Growth
+- AARRR Metrics (Pirate Metrics)
+- Pivot Types
+
+**Design & Ideation:**
+- Design Thinking
+
+**Deliverables:**
+- Landing Page Creation
+- Product Requirements Document (PRD)
+
+## Workflow
+
+### Phase 1: Discovery
+
+When someone presents an idea, understand context first:
+
+1. **What's the idea?** (1-2 sentence summary)
+2. **What type of idea is this?**
+   - New business or venture
+   - Product or service offering
+   - GTM or marketing strategy
+   - Feature or improvement
+3. **What's your primary goal?**
+   - Validate whether it's worth pursuing
+   - Find and understand customers
+   - Create deliverables (landing page, PRD)
+   - Full zero-to-prototype journey
+4. **What stage are you at?**
+   - Early concept (just an idea)
+   - Some validation done (talked to customers)
+   - Ready for deliverables (need landing page/PRD)
+
+### Phase 2: Framework Selection
+
+Based on discovery, recommend frameworks from this matrix:
+
+#### By Primary Goal
+
+**Goal: Validate whether worth pursuing**
+- → **Problem Validation** + **Assumption Testing** (references/problem-validation.md, references/assumption-testing.md)
+- → **5 Whys** or **JTBD** for understanding the core problem
+- → **Market Type Framework** for realistic expectations
+- → **Pre-mortem** for risk identification
+
+**Goal: Find and understand customers**
+- → **Mom Test** for customer conversations (references/mom-test.md)
+- → **Earlyvangelist Identification** for finding first customers (references/earlyvangelist.md)
+- → **Boolean Search** for prospect finding (references/boolean-search.md)
+- → **Persona Development** for customer profiles (references/persona-development.md)
+- → **Commitment Signals** for qualifying interest (references/commitment-signals.md)
+- → **Workflow Mapping** for understanding current state (references/workflow-mapping.md)
+
+**Goal: Measure progress**
+- → **Innovation Accounting** for pre-revenue progress (references/innovation-accounting.md)
+- → **AARRR Metrics** for full funnel (references/aarrr-metrics.md)
+- → **Product-Market Fit Signals** for PMF assessment (references/product-market-fit.md)
+- → **Research Synthesis** for combining qual/quant (references/research-synthesis.md)
+
+**Goal: Prioritize and refine**
+- → **Pareto Analysis** or **ICE Scoring** for prioritization
+- → **Value Proposition Canvas** for customer alignment
+- → **Positioning Statement** for differentiation (references/positioning-statement.md)
+- → **Design Thinking** for user-centered refinement
+
+**Goal: Plan growth**
+- → **Three Engines of Growth** for growth strategy (references/three-engines-of-growth.md)
+- → **Win/Loss Analysis** for conversion improvement (references/win-loss-analysis.md)
+- → **Pivot Types** for direction changes (references/pivot-types.md)
+
+**Goal: Create deliverables**
+- → For visual language, palette, typography, and tone of voice, use the sibling `brand-pack` skill (not this one).
+- → **Landing Page Creation** (references/landing-page.md)
+- → **PRD** (references/prd.md)
+
+#### By Stage
+
+**Early Concept (just an idea):**
+1. Business Model Canvas → Map the idea
+2. Problem Validation → Is the problem real?
+3. Mom Test → How to interview customers
+4. Earlyvangelist → Find people to validate with
+
+**Some Validation (talked to customers):**
+1. JTBD → Refine understanding of the job
+2. Assumption Testing → Test critical beliefs
+3. MVP Types → Choose validation approach
+4. Positioning Statement → Clarify differentiation
+
+**Ready for Deliverables:**
+1. Research Synthesis → Consolidate learnings
+2. Landing Page → Create demand-testing page
+3. PRD → Document requirements
+
+### Phase 3: Apply Framework
+
+When applying a framework:
+
+1. **Load the reference file** from `references/` directory
+2. **Follow the process** exactly as outlined
+3. **Ask questions conversationally** (don't interrogate)
+4. **Capture insights** as they emerge
+5. **Write findings** to the output file after each framework
+
+**Guidelines:**
+- One question at a time
+- Push for specifics (avoid generic answers)
+- Acknowledge good points
+- Use examples from the reference file
+
+### Phase 4: Synthesis & Deliverables
+
+After completing frameworks:
+
+1. **Summarize key insights**
+   - What was validated?
+   - What blind spots emerged?
+   - What customer quotes captured the pain?
+
+2. **Make a recommendation**
+   - Go/no-go with confidence level
+   - Top risks and mitigations
+   - Recommended next actions
+
+3. **Create deliverables** (if requested)
+   - **Landing Page**: Use `references/landing-page.md` to transform insights into copy
+   - **PRD**: Use `references/prd.md` to document requirements
+
+4. **Write the synthesis** to output file
+
+## Complete Journey Workflows
+
+### Zero to Prototype (Full Journey)
+
+For someone going from raw idea to ready-to-build:
+
+**Week 1-2: Validation**
+1. **Business Model Canvas** → Map the full idea
+2. **Market Type Framework** → Set realistic expectations
+3. **Problem Validation** → Confirm problem is real
+4. **Mom Test** + **Earlyvangelist** → Find and interview customers
+
+**Week 3-4: Refinement**
+5. **JTBD** → Understand the job deeply
+6. **Assumption Testing** → Test critical beliefs
+7. **Commitment Signals** → Assess real demand
+8. **Research Synthesis** → Consolidate learnings
+
+**Week 5-6: Deliverables**
+9. **Positioning Statement** → Nail the differentiation
+10. **MVP Types** → Choose validation approach
+11. **Landing Page** → Create demand-testing page
+12. **PRD** → Document what to build
+
+### Customer Discovery Sprint
+
+For validating a customer segment:
+
+1. **Persona Development** → Define who to talk to
+2. **Boolean Search** → Find them
+3. **Mom Test** → Interview without bias
+4. **Earlyvangelist** → Identify true early adopters
+5. **Commitment Signals** → Qualify real interest
+6. **Workflow Mapping** → Understand current state
+
+### Idea Validation Sprint
+
+For quick go/no-go:
+
+1. **5 Whys** or **JTBD** → Understand the problem
+2. **Assumption Testing** → Identify critical beliefs
+3. **Pre-mortem** → Surface risks
+4. **Market Type** → Set expectations
+5. Verdict: Go, iterate, or kill
+
+### Post-Interview Synthesis
+
+After completing customer interviews:
+
+1. **Research Synthesis** → Combine qual and quant
+2. **JTBD** → Refine job statement
+3. **Positioning Statement** → Clarify differentiation
+4. **Landing Page** → Create demand test
+5. **PRD** → Document requirements
+
+### GTM Strategy
+
+For go-to-market planning:
+
+1. **Positioning Statement** → Define differentiation
+2. **Persona Development** → Target customer profiles
+3. **Boolean Search** → Find and reach targets
+4. **Value Proposition Canvas** → Align messaging
+5. **AARRR Metrics** → Set up measurement
+6. **Landing Page** → Create conversion page
+
+## Selection Matrix (Quick Reference)
+
+| If you need to... | Use these frameworks |
+|-------------------|---------------------|
+| Understand the problem | 5 Whys, JTBD, Problem Validation |
+| Find customers | Earlyvangelist, Boolean Search, Persona |
+| Interview customers | Mom Test, Commitment Signals |
+| Map the business | Business Model Canvas, Market Type |
+| Test assumptions | Assumption Testing, Build-Measure-Learn |
+| Prioritize | Pareto, ICE Scoring |
+| Identify risks | Pre-mortem, Fishbone |
+| Clarify positioning | Positioning Statement, Value Proposition Canvas |
+| Measure progress | Innovation Accounting, AARRR, PMF Signals |
+| Combine data | Research Synthesis |
+| Choose MVP approach | MVP Types |
+| Plan growth | Three Engines, Pivot Types |
+| Create landing page | Landing Page Creation |
+| Write requirements | PRD |
+
+## Key Principles
+
+1. **Evidence over intuition** — Every insight should trace to customer data
+2. **Specifics over generics** — Push for concrete examples and quotes
+3. **Learning over building** — Validate before you invest
+4. **Progress over perfection** — Ship, measure, iterate
+5. **Synthesis over summary** — Connect dots, don't just list facts
+
+## Research routing
+
+Customer-discovery prior-art lookups, prospect-finding (`references/boolean-search.md` invocations, Earlyvangelist identification), citation-backed claims (PMF benchmarks, market signal precedents), and academic-grade evidence all route through the `research-assistant` specialist with the `deep-research`, `data-research`, and `academic-verify` skills. Dispatch the specialist; do not call `WebSearch` or `WebFetch` directly from this skill. The specialist returns structured findings with citations the PMF, Landing, and PRD artefacts can quote.
+
+## Framework Reference Files
+
+All frameworks are in `references/` directory:
+
+| Framework | File |
+|-----------|------|
+| 5 Whys | `five-whys.md` |
+| JTBD | `jtbd.md` |
+| Mom Test | `mom-test.md` |
+| Problem Validation | `problem-validation.md` |
+| Persona Development | `persona-development.md` |
+| Earlyvangelist | `earlyvangelist.md` |
+| Commitment Signals | `commitment-signals.md` |
+| Workflow Mapping | `workflow-mapping.md` |
+| Boolean Search | `boolean-search.md` |
+| Business Model Canvas | `business-model-canvas.md` |
+| Market Type | `market-type.md` |
+| Positioning Statement | `positioning-statement.md` |
+| Value Proposition Canvas | `value-proposition-canvas.md` |
+| First Principles | `first-principles.md` |
+| Assumption Testing | `assumption-testing.md` |
+| MVP Types | `mvp-types.md` |
+| Build-Measure-Learn | `build-measure-learn.md` |
+| Innovation Accounting | `innovation-accounting.md` |
+| Product-Market Fit | `product-market-fit.md` |
+| Pre-mortem | `pre-mortem.md` |
+| Fishbone | `fishbone.md` |
+| Pareto | `pareto.md` |
+| ICE Scoring | `ice-scoring.md` |
+| Win/Loss Analysis | `win-loss-analysis.md` |
+| Research Synthesis | `research-synthesis.md` |
+| Three Engines of Growth | `three-engines-of-growth.md` |
+| AARRR Metrics | `aarrr-metrics.md` |
+| Pivot Types | `pivot-types.md` |
+| Design Thinking | `design-thinking.md` |
+| Landing Page | `landing-page.md` |
+| OG Images | `og-images.md` |
+| PRD | `prd.md` |
+
+## Notes
+
+- Load references on-demand (only when framework is selected)
+- One framework at a time (don't blend mid-stream)
+- User can switch frameworks if one isn't working
+- Always offer next steps after completing a framework
+- Write to output files progressively, not at the end

package/payload/premium-plugins/venture-studio/skills/zero-to-prototype/references/aarrr-metrics.md

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+# AARRR Metrics (Pirate Metrics)
+
+## Purpose
+Track the complete customer journey through five critical stages, identifying the weakest point in your funnel to focus optimization efforts.
+
+## When to Use
+- Setting up metrics for a new product
+- Diagnosing why growth has stalled
+- Prioritizing where to focus improvement efforts
+- Aligning team around growth metrics
+- Reporting progress to stakeholders
+
+## Process
+
+### 1. Understand the Five Stages
+
+Each stage represents a critical step in the customer journey:
+
+**A - Acquisition:** How do users find you?
+**A - Activation:** Do they have a good first experience?
+**R - Retention:** Do they come back?
+**R - Revenue:** Do they pay?
+**R - Referral:** Do they tell others?
+
+### 2. Define Metrics for Each Stage
+
+**Acquisition - "How do users find us?"**
+
+| Metric | Definition | Target |
+|--------|------------|--------|
+| Total Visitors | Unique visitors from all sources | Growth trend |
+| Channel Breakdown | % from each source (organic, paid, social, direct) | Diversified |
+| Cost Per Visit | Total spend / Visitors | Decreasing |
+| Traffic Quality | % of visits meeting intent signals | >50% |
+
+**Questions to answer:**
+- Which channels drive the most traffic?
+- Which channels drive the highest quality traffic?
+- What's our cost per visit by channel?
+- Are we dependent on one channel?
+
+**Activation - "Do they have a good first experience?"**
+
+| Metric | Definition | Target |
+|--------|------------|--------|
+| Signup Rate | Signups / Visitors | >5-10% |
+| Onboarding Completion | % completing key onboarding steps | >80% |
+| Time to Value | Time from signup to "aha moment" | <24 hours |
+| Activation Rate | % reaching key engagement milestone | >30% |
+
+**Questions to answer:**
+- Where do users drop off in onboarding?
+- How long until users experience core value?
+- What's the definition of "activated"?
+- What predicts long-term retention?
+
+**Retention - "Do they come back?"**
+
+| Metric | Definition | Target |
+|--------|------------|--------|
+| DAU/MAU Ratio | Daily active / Monthly active | >20% |
+| Week 1 Retention | % returning in week 1 | >50% |
+| Month 1 Retention | % returning in month 1 | >40% |
+| Churn Rate | % of customers lost per period | <5%/mo |
+
+**Questions to answer:**
+- How many users return after first use?
+- What's retention by cohort?
+- What behaviors predict retention?
+- Why do users churn?
+
+**Revenue - "Do they pay?"**
+
+| Metric | Definition | Target |
+|--------|------------|--------|
+| Conversion Rate | Paying / Total users | Varies |
+| ARPU | Average Revenue Per User | Growth trend |
+| LTV | Customer Lifetime Value | >3x CAC |
+| MRR/ARR | Monthly/Annual Recurring Revenue | Growth trend |
+
+**Questions to answer:**
+- What % of users convert to paid?
+- What's the average customer worth?
+- Is revenue growing faster than users?
+- What's the path from free to paid?
+
+**Referral - "Do they tell others?"**
+
+| Metric | Definition | Target |
+|--------|------------|--------|
+| NPS | Net Promoter Score | >50 |
+| Referral Rate | % of users who refer | >10% |
+| Viral Coefficient | New users per existing user | Approaching 1 |
+| Referral Conversion | % of referrals who convert | >20% |
+
+**Questions to answer:**
+- Would customers recommend us?
+- What % of growth is organic?
+- What triggers referrals?
+- What's the quality of referred users?
+
+### 3. Build Your Funnel Dashboard
+
+Map each stage with:
+- Primary metric
+- Supporting metrics
+- Current value
+- Target value
+- Trend (improving/stable/declining)
+
+**Example Dashboard:**
+```
+STAGE      | PRIMARY METRIC     | CURRENT | TARGET | TREND
+-----------|--------------------|---------|---------|---------
+Acquisition| Monthly Visitors   | 10,000  | 15,000  | ↑
+Activation | Signup Rate        | 8%      | 10%     | →
+Activation | Time to Value      | 3 days  | 1 day   | ↓
+Retention  | Month 1 Retention  | 25%     | 40%     | ↑
+Revenue    | Conversion Rate    | 3%      | 5%      | ↑
+Referral   | NPS                | 35      | 50      | →
+```
+
+### 4. Identify the Constraint
+
+**The Theory of Constraints:** The weakest stage limits overall growth.
+
+To find your constraint:
+1. Look for the biggest drop-off between stages
+2. Compare your metrics to benchmarks
+3. Calculate the impact of improving each stage
+
+**Example Analysis:**
+- Acquisition: 10,000 visitors (adequate)
+- Activation: 800 signups (8% = okay)
+- Retention: 200 Month 1 (25% = PROBLEM)
+- Revenue: 60 paying (30% = good)
+- Referral: 6 referrals (10% = okay)
+
+**Constraint identified:** Retention (25% Month 1)
+
+Even if you double acquisition to 20,000 visitors:
+- With 25% retention: 400 retained → 120 paying
+- With 40% retention: 320 retained → 96 paying
+
+Improving retention by 15% would have bigger impact than doubling traffic.
+
+### 5. Optimize the Constraint
+
+Once you've identified the constraint, go deep:
+
+**Retention example actions:**
+1. Analyze churned users - what's common?
+2. Interview retained users - what kept them?
+3. Identify activation metrics that predict retention
+4. Test interventions (emails, features, onboarding)
+5. Measure cohort retention weekly
+
+**Only move to the next constraint when the current one is solved.**
+
+### 6. Cohort Analysis
+
+Track metrics by cohort (users who started at the same time):
+
+**Why cohorts matter:**
+- Aggregate numbers hide improvements
+- January users vs. June users may behave differently
+- Product changes show up in newer cohorts first
+
+**Example Cohort Retention:**
+```
+Cohort    | Week 1 | Week 2 | Week 3 | Week 4
+----------|--------|--------|--------|--------
+January   | 40%    | 30%    | 22%    | 18%
+February  | 42%    | 32%    | 25%    | 20%
+March     | 48%    | 38%    | 30%    | 25%
+```
+
+**Insight:** March cohort is improving - product changes working
+
+### 7. Stage-Specific Experiments
+
+**Acquisition experiments:**
+- New channel tests
+- Ad creative variations
+- SEO content experiments
+- Partnership pilots
+
+**Activation experiments:**
+- Onboarding flow changes
+- Time-to-value reduction
+- First-use experience improvements
+- Tutorial/guidance additions
+
+**Retention experiments:**
+- Engagement features
+- Email/notification cadence
+- Feature adoption campaigns
+- Re-engagement campaigns
+
+**Revenue experiments:**
+- Pricing tests
+- Plan/tier changes
+- Upsell timing
+- Payment friction reduction
+
+**Referral experiments:**
+- Referral program design
+- Share mechanics
+- Incentive structures
+- Social proof additions
+
+### 8. Synthesis
+
+After setting up your AARRR dashboard:
+- Which stage is the current constraint?
+- What's causing the drop-off at that stage?
+- What experiments could improve it?
+- How will you measure improvement?
+- What's the target that would make you move to the next constraint?
+
+## Example
+
+**Product**: B2B email outreach tool
+
+### Current Metrics
+
+| Stage | Metric | Current | Target |
+|-------|--------|---------|--------|
+| Acquisition | Monthly visitors | 5,000 | 10,000 |
+| Activation | Trial starts | 500 (10%) | 750 (15%) |
+| Activation | Complete first sequence | 150 (30%) | 250 (50%) |
+| Retention | Week 2 Active | 75 (50%) | 100 (67%) |
+| Revenue | Convert to paid | 30 (40%) | 45 (60%) |
+| Referral | Recommend (NPS >8) | 15 (50%) | 25 (83%) |
+
+### Constraint Analysis
+
+Biggest drop-off: Trial start → Complete first sequence (30%)
+
+**Why this matters:**
+- 70% of trial users never complete their first outreach sequence
+- Users who complete first sequence retain 80%+ at Week 2
+- This is THE activation bottleneck
+
+### Experiment Plan
+
+**Hypothesis:** Completing first sequence is too hard/confusing
+
+**Experiments:**
+1. **Template library:** Pre-built sequences (reduce blank page problem)
+   - Success: First sequence completion >40%
+2. **Guided onboarding:** Step-by-step wizard
+   - Success: First sequence completion >45%
+3. **Time-based help:** If no sequence in 24h, trigger outreach
+   - Success: First sequence completion >50%
+
+**Timeline:** Test each for 2 weeks, measure cohort completion rate
+
+### 6-Week Results
+
+| Experiment | First Sequence Completion |
+|------------|---------------------------|
+| Baseline | 30% |
+| Template Library | 38% (+8%) |
+| + Guided Onboarding | 52% (+14%) |
+| + Time-based Help | 58% (+6%) |
+
+**New metrics after optimization:**
+- First sequence completion: 58% (was 30%)
+- Week 2 retention: 68% (was 50%)
+- Conversion to paid: 48% (was 40%)
+
+**Insight:** Fixing the activation bottleneck (first sequence completion) improved downstream metrics without touching retention or revenue directly. This is the power of focusing on the constraint.
+
+**New constraint:** Acquisition (need more traffic now that funnel converts better)

package/payload/premium-plugins/venture-studio/skills/zero-to-prototype/references/assumption-testing.md

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+# Assumption Testing
+
+## Purpose
+Identify and validate critical assumptions your idea depends on, separating what you know from what you believe.
+
+## When to Use
+- Validating new business ideas before investment
+- Refining GTM strategies
+- When the idea has many unknowns
+- Before making resource commitments
+
+## Process
+
+1. **Brain dump all assumptions**
+   - List everything you believe to be true about:
+     - Customers (who they are, what they want, willingness to pay)
+     - Market (size, growth, competition)
+     - Execution (your ability, resources, timeline)
+     - Business model (how you make money, unit economics)
+
+2. **Categorize assumptions**
+   - **Known**: Evidence-based facts
+   - **Assumed**: Unvalidated beliefs
+   - **Unknown**: Things you don't know yet
+
+3. **Prioritize by risk**
+   - **Critical assumptions**: If wrong, the idea fails
+   - **Important assumptions**: If wrong, major pivot needed
+   - **Minor assumptions**: If wrong, adjust and continue
+   - Focus on critical assumptions first
+
+4. **Assess validation difficulty**
+   - **Easy to test**: Can validate in days/weeks with low cost
+   - **Moderate to test**: Requires some time/resources
+   - **Hard to test**: Expensive or time-intensive to validate
+
+5. **Design minimum tests**
+   - For each critical assumption, create the smallest test:
+     - Customer interviews (5-10 target customers)
+     - Landing page with ad spend ($100-500)
+     - Prototype demonstration
+     - Pre-sales/letters of intent
+   - What specific evidence would confirm or reject?
+
+6. **Set decision criteria**
+   - What result means "proceed"?
+   - What result means "pivot"?
+   - What result means "kill the idea"?
+
+7. **Run tests, gather evidence**
+   - Execute minimum tests
+   - Document results objectively
+
+8. **Synthesis**
+   - Which critical assumptions were validated?
+   - Which were invalidated?
+   - What pivots are needed?
+   - Is the idea still viable?
+
+## Example
+
+**Idea**: "Subscription box for AI prompt templates for marketing teams"
+
+**Critical assumptions**:
+1. Marketing teams regularly need prompt templates
+2. They'll pay $99/month for curated prompts
+3. Generic templates provide value vs. custom creation
+4. Decision-maker is marketing manager/director
+5. Monthly delivery model fits their workflow
+
+**Prioritized risk**:
+- **Assumption #2** (pricing/willingness to pay) = HIGHEST RISK
+- If wrong: Revenue model fails
+- Easy to test: Landing page + ad campaign
+
+**Test design**:
+- Create landing page describing offer
+- Run $300 LinkedIn ad campaign to marketing managers
+- Offer "early bird" pricing: $79/mo (save $20)
+- Measure: Click-through rate, email signups, pre-orders
+- Success criteria: 5% CTR, 30 email signups, 3+ pre-orders in 2 weeks
+
+**Test results** (hypothetical):
+- CTR: 2.3% (below target)
+- Email signups: 47 (above target)
+- Pre-orders: 0 (major red flag)
+- Feedback: "Love the idea but seems expensive for templates"
+
+**Insight**: Interest exists but price resistance is real. Invalidated assumption #2. Pivots to test:
+- Lower price point ($29/mo)
+- One-time template library purchase
+- Freemium model with premium add-ons
+- Enterprise licensing vs. individual subscriptions