@rubytech/create-maxy-code 0.1.167 → 0.1.170

package/payload/platform/plugins/venture-studio/skills/brand-pack/SKILL.md

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----
-name: brand-pack
-description: Generate a complete, best-practice brand identity package from scratch. Use this skill whenever a user wants to create brand guidelines, a brand pack, brand identity, style guide, brand kit, tone of voice document, or any combination of branding assets for a new or existing business. Also trigger when a user mentions needing a logo guide, color palette, typography system, or messaging framework — even if they don't use the word "brand". This skill produces a comprehensive, professional-grade output structured around industry best practices.
----
-
-# Brand Pack Generator
-
-Generates a complete brand identity package following industry best practice structure (based on Superside, Pentagram, and leading agency standards).
-
-## What This Skill Produces
-
-A full brand pack as a set of output files:
-
-1. `brand-guidelines.md` — Master brand guidelines document
-2. `brand-summary.md` — One-page brand summary (shareable with contractors/designers)
-3. `color-palette.md` — Full color system with hex, RGB, CMYK values
-4. `typography-system.md` — Font stack, hierarchy, and usage rules
-5. `tone-of-voice.md` — Voice, tone, messaging framework, and copy examples
-6. `logo-guidelines.md` — Logo usage rules, clear space, variations, misuse guide
-
----
-
-## Step 1: Intake
-
-Before generating anything, gather the following. Ask all questions in a single message — do not drip-feed them one at a time.
-
-**Required inputs:**
-- Company/brand name
-- One-sentence description of what they do
-- Target audience (who are their customers?)
-- Industry/sector
-- 3-5 words that describe the brand personality (e.g. bold, trustworthy, playful)
-- Primary competitors (2-3 names if known)
-- Existing colors or logo? (yes/no — if yes, ask them to describe or share)
-- Preferred font style? (modern/clean, classic/serif, bold/impactful, or no preference)
-- Any colors to avoid?
-
-**Optional but useful:**
-- Website URL (fetch it if provided — extract existing colors, fonts, tone)
-- Inspiration brands (brands they admire aesthetically)
-
-If the user provides a URL — their own site, a competitor brand, or an inspiration brand — dispatch the `research-assistant` specialist (with `deep-research` for site copy + visual scan, `WebFetch` available through the specialist) rather than calling `fetch` or `WebFetch` directly from this skill. The specialist returns: dominant colors (CSS or visual description), font choices, tone of copy, and any existing brand signals. Pre-fill your recommendations from the specialist's structured findings.
-
----
-
-## Step 2: Generate Color Palette
-
-Create a palette of 5-7 colors with rationale for each choice:
-
-**Structure:**
-- 1 Primary brand color (dominant, used most)
-- 1-2 Secondary colors (complement primary, used for accents/CTAs)
-- 1 Dark neutral (for body text, usually near-black)
-- 1 Light neutral (for backgrounds)
-- 1 Alert/accent color (optional, for highlights or warnings)
-
-**For each color provide:**
-- Name (e.g. "Midnight Navy")
-- Hex code
-- RGB values
-- CMYK values (for print)
-- Usage guidance (when/where to use it)
-- Accessibility note (contrast ratio against white/black — flag if WCAG AA fails)
-
-**Color psychology guidance by industry** (read `references/color-psychology.md` for full detail):
-- Fintech/finance: blues, deep greens, charcoal — trustworthy, stable
-- Health/wellness: greens, soft blues, warm whites — calm, clean
-- Tech/SaaS: bold blues, purples, sharp accents — innovative, confident
-- Creative/agency: varied, can be bolder — distinctive, expressive
-- Consumer/retail: depends on positioning — warm for approachable, cool for premium
-
----
-
-## Step 3: Typography System
-
-Select a font stack with clear hierarchy:
-
-**Levels:**
-- Display/H1: Large headline font (personality, impact)
-- H2/H3: Section heading font (can be same family, different weight)
-- Body: Readable body font (readability is paramount)
-- UI/Caption: Small text, labels, captions
-- Accent: Optional — a contrasting typeface for pull quotes or callouts
-
-Read `references/typography-reference.md` for proven pairings, size scales, and font personality guidance before making recommendations.
-
-**Rules to follow:**
-- Recommend Google Fonts or Adobe Fonts (free/accessible)
-- Limit to 2 typeface families maximum
-- Provide pixel/pt sizes for each level (desktop and mobile)
-- Include line-height and letter-spacing recommendations
-- Note: serif for authority/tradition, sans-serif for modern/clean, mono for tech
-
-**Output format per font:**
-- Font name + weight
-- Use case
-- Size scale (H1 → caption)
-- Pairing rationale
-
----
-
-## Step 4: Logo Guidelines
-
-Since this is a text-based brand pack (no actual logo file), produce a **Logo Usage Guide** that specifies:
-
-- Primary logo description and intended construction
-- Logo variants: horizontal, stacked, icon-only, wordmark-only
-- Clear space rule: minimum padding = height of the logo's capital letter on each side
-- Minimum size: 24px digital / 0.75 inch print
-- Approved color versions: full color, reversed (white on dark), single color black, single color white
-- Background rules: which backgrounds are approved
-- Misuse examples (describe, don't show): don't stretch, don't recolor outside palette, don't add drop shadows, don't place on busy backgrounds without clear space
-
----
-
-## Step 5: Tone of Voice
-
-Structure this as a practical, usable guide — not abstract principles.
-
-**Sections:**
-
-### Brand Personality
-3-5 core personality traits, each with:
-- The trait
-- What it means in practice
-- What it is NOT (to prevent misinterpretation)
-
-### Voice (stable) vs Tone (variable)
-- Voice = how you always sound (consistent)
-- Tone = how you adapt for context (varies)
-
-### Tone by scenario
-Provide guidance for at least 4 scenarios:
-- Website homepage / hero copy
-- Social media
-- Customer support / error messages
-- Sales / outreach emails
-- (Add industry-specific ones as relevant)
-
-### Writing rules
-- Sentence length preference (short/punchy vs longer/considered)
-- Active vs passive voice
-- Use of jargon (avoid/embrace/explain)
-- Contractions? (formal vs informal)
-- Emoji? (never/occasionally/freely)
-- Oxford comma? (yes/no)
-
-### Copy examples
-For each tone scenario, provide 2 examples:
-- One that embodies the brand voice correctly
-- One that violates it (marked clearly as wrong)
-
----
-
-## Step 6: Brand Guidelines Master Document
-
-Compile everything into `brand-guidelines.md` with this structure:
-
-```
-# [Brand Name] Brand Guidelines
-
-## 1. Brand Foundation
-- Mission
-- Vision  
-- Values (3-5)
-- Brand promise (one sentence)
-- Positioning statement
-
-## 2. Logo & Visual Identity
-- [Link/reference to logo-guidelines.md]
-- Summary of key rules
-
-## 3. Color Palette
-- [Link/reference to color-palette.md]
-- Primary usage rules
-
-## 4. Typography
-- [Link/reference to typography-system.md]
-- Key hierarchy summary
-
-## 5. Tone of Voice
-- [Link/reference to tone-of-voice.md]
-- Core voice traits (3 bullet points)
-
-## 6. Photography & Imagery Style
-- Subject matter guidance
-- Treatment/filters (clean/editorial/warm/cool)
-- Things to avoid
-
-## 7. Graphic Elements
-- Any patterns, textures, or shapes that extend the brand
-- Icon style (outlined/filled/rounded/sharp)
-- Illustration style if applicable
-
-## 8. Brand in Use
-- Website application notes
-- Social media application notes
-- Document/presentation notes
-- Business card guidance
-
-## 9. What Not To Do
-- 5-8 specific, concrete misuse examples
-```
-
----
-
-## Step 7: Brand Summary (One-Pager)
-
-Create `brand-summary.md` — a concise reference card for designers, contractors, and team members:
-
-```
-# [Brand Name] — Brand Quick Reference
-
-**What we do:** [one sentence]
-**Who we serve:** [audience]
-**Our personality:** [3 words]
-
-## Colors
-| Name | Hex | Use |
-|------|-----|-----|
-| ... | ... | ... |
-
-## Fonts
-- Headlines: [Font, weight, size]
-- Body: [Font, weight, size]
-
-## Voice
-[3 bullet points]
-
-## Key rules
-- Always: ...
-- Never: ...
-```
-
----
-
-## Output Instructions
-
-- Create all files in `/mnt/user-data/outputs/brand-pack/[brand-name]/`
-- Use clean markdown formatting throughout
-- Be specific — avoid vague guidance like "use professionally". Give concrete rules.
-- Where you make creative choices, briefly note the rationale
-- After creating all files, present them to the user with a brief summary of the key creative decisions made
-
----
-
-## Quality Checklist
-
-Before finishing, verify:
-- [ ] Color palette has hex + RGB + CMYK for every color
-- [ ] Accessibility: at least primary text color passes WCAG AA on white background
-- [ ] Typography has sizes for all heading levels
-- [ ] Tone of voice has at least 4 scenario examples
-- [ ] Logo guidelines includes misuse section
-- [ ] Brand summary fits on one page
-- [ ] All files are consistent with each other (same colors, same voice)

package/payload/platform/plugins/venture-studio/skills/brand-pack/references/color-psychology.md

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-# Color Psychology Reference
-
-## By Sector
-
-### Financial Services / Fintech
-- **Blues** (navy, royal, midnight): Trust, stability, authority, professionalism
-- **Deep greens**: Growth, money, prosperity
-- **Charcoal/dark greys**: Sophistication, premium, serious
-- **Gold/amber accents**: Premium, success, achievement
-- Avoid: Hot pinks, neons, overly playful palettes — undermine trust signals
-
-### Healthcare / Wellness
-- **Soft blues**: Calm, clean, clinical trust
-- **Greens** (sage, mint, forest): Health, nature, balance
-- **Warm whites / off-whites**: Clean, open, breathing room
-- **Warm neutrals**: Approachable, human, caring
-- Avoid: Heavy blacks, aggressive reds — create anxiety
-
-### Technology / SaaS
-- **Electric blues, purples**: Innovation, intelligence, forward-thinking
-- **Sharp accents** (electric green, cyan): Energy, speed, action
-- **Dark backgrounds** (dark navy, near-black): Premium, focused, modern
-- Gradient use common and acceptable
-- Avoid: Overly corporate greys alone — feel dated
-
-### Creative / Agency / Design
-- More latitude — can be bold, unexpected
-- Contrast-heavy palettes work well
-- Consider monochromatic with one bold accent
-- Can use black-heavy palettes for premium creative positioning
-
-### Consumer / Retail
-- **Warm tones** (terracotta, warm orange, coral): Approachable, energetic, fun
-- **Cool tones** (slate, cool grey, navy): Premium, considered, calm
-- **Bright primaries**: Accessible, friendly, value-focused
-- Match palette to price positioning: warm/bright = accessible, cool/muted = premium
-
-### Food & Beverage
-- **Reds and oranges**: Appetite stimulation, warmth, energy
-- **Greens**: Fresh, natural, healthy
-- **Browns/earth tones**: Artisanal, craft, natural
-- Avoid: Blues for food (natural appetite suppressant) unless deliberately clinical/tech-adjacent
-
-### Education
-- **Blues**: Knowledge, trust, calm
-- **Greens**: Growth, learning, development
-- **Bright accents**: Energy, curiosity, engagement
-- Depends heavily on age of audience — younger = brighter, older = more subdued
-
----
-
-## Emotional Associations Quick Reference
-
-| Color | Primary associations | Secondary associations |
-|-------|---------------------|----------------------|
-| Red | Energy, urgency, passion | Danger, aggression |
-| Orange | Warmth, enthusiasm, creativity | Cheap (if overused) |
-| Yellow | Optimism, clarity, warmth | Caution, anxiety (bright) |
-| Green | Growth, health, nature | Money, envy |
-| Blue | Trust, calm, authority | Cold, corporate |
-| Purple | Premium, creativity, wisdom | Artificial, excessive |
-| Pink | Warmth, care, approachable | Gendered (use carefully) |
-| Black | Premium, power, elegance | Heavy, exclusionary |
-| White | Clean, simple, open | Empty, clinical |
-| Grey | Neutral, sophisticated | Boring, uncommitted |
-| Brown | Earthy, natural, reliable | Dull (if dominant) |
-| Gold | Premium, success, quality | Garish (if overused) |
-
----
-
-## Accessibility Standards
-
-### WCAG AA Requirements (minimum for compliance)
-- Normal text (< 18pt): contrast ratio ≥ 4.5:1
-- Large text (≥ 18pt or 14pt bold): contrast ratio ≥ 3:1
-- UI components and graphics: contrast ratio ≥ 3:1
-
-### WCAG AAA (enhanced — aim for where possible)
-- Normal text: contrast ratio ≥ 7:1
-- Large text: contrast ratio ≥ 4.5:1
-
-### Quick contrast checks
-- Black (#000000) on white (#FFFFFF): 21:1 ✓
-- Dark navy (#1a2744) on white: ~14:1 ✓
-- Medium grey (#767676) on white: 4.54:1 ✓ (barely passes AA)
-- Light grey (#aaaaaa) on white: 2.32:1 ✗ (fails)
-- White on mid-blue (#0066cc): ~5.7:1 ✓
-
-**Always flag** if a proposed text/background combination fails WCAG AA.
-
----
-
-## Color Combination Principles
-
-### Complementary (opposite on color wheel)
-- High contrast, vibrant, energetic
-- Use sparingly — can feel aggressive at full saturation
-- Works well: one dominant, one accent
-
-### Analogous (adjacent on color wheel)
-- Harmonious, cohesive, calm
-- Easy to live with, less dramatic
-- Good for brands wanting approachable, consistent feel
-
-### Triadic (three equally spaced)
-- Balanced but vibrant
-- Requires careful proportion (60/30/10 rule)
-- One dominant, one secondary, one accent
-
-### Monochromatic (single hue, varied lightness/saturation)
-- Sophisticated, focused, coherent
-- Easy to extend across materials
-- Add one contrasting accent to avoid monotony
-
-### 60/30/10 Rule
-- 60% primary/neutral colour (backgrounds, large areas)
-- 30% secondary colour (sections, supporting elements)
-- 10% accent colour (CTAs, highlights, key interactions)