@rivi-software/agentic-seo-check 0.1.0 → 0.2.0

package/dist/cli.js.map

@@ -1 +1 @@
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package/dist/core/aeo/audit.d.ts

@@ -0,0 +1,44 @@
+import type { ProgressEvent } from "../audit.js";
+import type { FetchOptions } from "../fetch.js";
+import type { AeoAudit } from "../types.js";
+export interface AeoOptions {
+    /** Crawl the site from a URL target instead of auditing one page. */
+    crawl?: boolean;
+    maxPages?: number;
+    maxDepth?: number;
+    concurrency?: number;
+    delayMs?: number;
+    respectRobots?: boolean;
+    includeSubdomains?: boolean;
+    includePatterns?: string[];
+    excludePatterns?: string[];
+    /** Base URL for inline HTML, files and directories (default http://localhost/). */
+    baseUrl?: string;
+    /** Also request the page with each AI bot's User-Agent, to catch CDN or firewall blocks. */
+    aiBots?: boolean;
+    /** Include info-level findings (default true). */
+    includeInfo?: boolean;
+    /** Rule ids to skip. */
+    disableRules?: string[];
+    /** Site audits: "summary" keeps page findings out of `findings`; they stay rolled up in `issues`. */
+    pageDetail?: "full" | "summary";
+    fetch?: FetchOptions;
+    onProgress?: (event: ProgressEvent) => void;
+}
+/** AEO audit of an HTML string. `url` is where the HTML would be served, for links and display. */
+export declare const auditAeoHtml: (html: string, input?: {
+    url?: string;
+    target?: string;
+}, options?: AeoOptions) => Promise<AeoAudit>;
+/** AEO audit of one live page, with its site's robots.txt and llms.txt. */
+export declare const auditAeoUrl: (url: string, options?: AeoOptions) => Promise<AeoAudit>;
+/** AEO audit of a site, crawled from `startUrl`. */
+export declare const auditAeoSite: (startUrl: string, options?: AeoOptions) => Promise<AeoAudit>;
+/** AEO audit of a directory of built HTML, with the robots.txt and llms.txt in it. */
+export declare const auditAeoDirectory: (dir: string, options?: AeoOptions) => Promise<AeoAudit>;
+/** AEO audit of a URL (a crawl with `crawl`), a directory, an .html file, or "-" for stdin. */
+export declare const auditAeoTarget: (target: string, options?: AeoOptions & {
+    stdinHtml?: string;
+}) => Promise<AeoAudit>;
+/** Drops bulky detail to save tokens when an LLM reads the result. */
+export declare const compactAeoAudit: (audit: AeoAudit) => AeoAudit;

package/dist/core/aeo/audit.js

@@ -0,0 +1,310 @@
+import { promises as fs } from "node:fs";
+import path from "node:path";
+import { DEFAULT_CRAWL, readStdin, resolveTarget, rollupIssues, trimFinding, } from "../audit.js";
+import { crawlSite } from "../crawl.js";
+import { DEFAULT_USER_AGENT, fetchPage, toResponseInfo } from "../fetch.js";
+import { extractPage } from "../html/extract.js";
+import { loadRobotsTxt } from "../robots.js";
+import { AEO_PAGE_RULES, runPageRules, sortFindings } from "../rules/index.js";
+import { pageScore, siteScore } from "../score.js";
+import { scanDirectory } from "../static.js";
+import { countFindings, DEFAULT_THRESHOLDS } from "../types.js";
+import { AI_BOTS, crawlerAccess } from "./bots.js";
+import { loadLlmsTxt, readLlmsTxt } from "./llms-txt.js";
+import { aeoPageSummary } from "./page.js";
+import { probeBots } from "./probe.js";
+import { aeoSiteFindings } from "./site-rules.js";
+const userAgentOf = (options) => options.fetch?.userAgent ?? DEFAULT_USER_AGENT;
+/** robots.txt and llms.txt of the origin a page is served from. */
+const loadOrigin = async (pageUrl, options) => {
+    const { origin } = new URL(pageUrl);
+    options.onProgress?.({
+        phase: "robots",
+        message: `Fetching ${origin}/robots.txt and ${origin}/llms.txt`,
+    });
+    const [robots, llmsTxt] = await Promise.all([
+        loadRobotsTxt(origin, userAgentOf(options), options.fetch),
+        loadLlmsTxt(origin, options.fetch),
+    ]);
+    return { robots: robots.info, robotsText: robots.text, llmsTxt };
+};
+const collectUrl = async (url, options) => {
+    const res = await fetchPage(url, options.fetch ?? {});
+    const page = extractPage(res.body ?? "", {
+        url: res.finalUrl,
+        includeSubdomains: options.includeSubdomains,
+    });
+    // A page that never answered says nothing about the site; its robots.txt would fail the same way.
+    const site = res.status === null ? null : await loadOrigin(res.finalUrl, options);
+    return {
+        target: url,
+        url: res.finalUrl,
+        source: "url",
+        pageSource: "url",
+        records: [
+            {
+                url: res.finalUrl,
+                requestedUrl: url,
+                page,
+                response: toResponseInfo(res),
+                depth: 0,
+            },
+        ],
+        robots: site?.robots ?? null,
+        robotsText: site?.robotsText ?? null,
+        llmsTxt: site?.llmsTxt ?? null,
+        live: true,
+    };
+};
+const collectSite = async (url, options) => {
+    const result = await crawlSite(url, {
+        maxPages: options.maxPages ?? DEFAULT_CRAWL.maxPages,
+        maxDepth: options.maxDepth ?? DEFAULT_CRAWL.maxDepth,
+        concurrency: options.concurrency ?? DEFAULT_CRAWL.concurrency,
+        delayMs: options.delayMs ?? DEFAULT_CRAWL.delayMs,
+        respectRobots: options.respectRobots ?? true,
+        includeSubdomains: options.includeSubdomains ?? false,
+        checkExternalLinks: false,
+        // The AEO audit reads pages; broken links, sitemaps and redirect probes are the SEO crawl's job.
+        maxLinkChecks: 0,
+        siteChecks: false,
+        // oxlint-disable-next-line eslint/require-unicode-regexp -- the user's own patterns, in JavaScript's default syntax; the u flag would reject some of them
+        includePatterns: (options.includePatterns ?? []).map((p) => new RegExp(p)),
+        // oxlint-disable-next-line eslint/require-unicode-regexp -- the user's own patterns, in JavaScript's default syntax; the u flag would reject some of them
+        excludePatterns: (options.excludePatterns ?? []).map((p) => new RegExp(p)),
+        fetch: { ...options.fetch, userAgent: userAgentOf(options) },
+        onProgress: options.onProgress,
+    });
+    options.onProgress?.({ phase: "llms-txt", message: "Fetching llms.txt" });
+    return {
+        target: url,
+        url: result.startUrl,
+        source: "crawl",
+        pageSource: "url",
+        records: result.records,
+        robots: result.robots,
+        robotsText: result.robotsText ?? null,
+        llmsTxt: await loadLlmsTxt(new URL(result.startUrl).origin, options.fetch),
+        live: true,
+    };
+};
+const collectDirectory = async (dir, options) => {
+    const baseUrl = options.baseUrl ?? "http://localhost/";
+    const result = await scanDirectory(dir, {
+        baseUrl,
+        includeSubdomains: options.includeSubdomains ?? false,
+        maxPages: options.maxPages ?? 500,
+        userAgent: options.fetch?.userAgent,
+    });
+    return {
+        target: dir,
+        url: dir,
+        source: "directory",
+        pageSource: "file",
+        records: result.records,
+        robots: result.robots,
+        robotsText: result.robotsText ?? null,
+        llmsTxt: await readLlmsTxt(dir, baseUrl),
+        live: false,
+    };
+};
+/** One page from HTML in hand: no site around it, so no robots.txt or llms.txt. */
+const collectHtml = (html, url, target, source, options) => ({
+    target,
+    url,
+    source,
+    pageSource: source,
+    records: [
+        {
+            url,
+            requestedUrl: url,
+            page: extractPage(html, {
+                url,
+                includeSubdomains: options.includeSubdomains,
+            }),
+            depth: 0,
+        },
+    ],
+    robots: null,
+    robotsText: null,
+    llmsTxt: null,
+    live: false,
+});
+const evaluatePage = (record, source, options) => {
+    let findings = runPageRules({
+        page: record.page,
+        source,
+        response: record.response,
+        thresholds: DEFAULT_THRESHOLDS,
+        depth: record.depth,
+    }, { disable: new Set(options.disableRules), rules: AEO_PAGE_RULES });
+    if (options.includeInfo === false) {
+        findings = findings.filter((f) => f.severity !== "info");
+    }
+    const counts = countFindings(findings);
+    return { record, findings, counts, score: pageScore(counts) };
+};
+/**
+ * Requests the start page as each AI bot and records the answers on `crawlers`. Returns why the
+ * probe could not run, when it could not.
+ */
+const runProbe = async (c, start, crawlers, options) => {
+    const response = start?.record.response;
+    if (!c.live || !response) {
+        return "it needs a live URL, and this target is HTML, a file or a directory";
+    }
+    if (response.error || response.status === null || response.status >= 400) {
+        return `the audit's own request got ${response.status === null ? "no answer" : `HTTP ${response.status}`}, so a refusal could not be told apart from a page that fails for everyone`;
+    }
+    if (!crawlers) {
+        return "robots.txt could not be read";
+    }
+    options.onProgress?.({
+        phase: "ai-bots",
+        message: `Requesting ${response.finalUrl} with AI bot User-Agents`,
+    });
+    const probes = await probeBots(response.finalUrl, AI_BOTS, options.fetch);
+    crawlers.probeBaseline = {
+        userAgent: userAgentOf(options),
+        status: response.status,
+    };
+    for (const bot of crawlers.bots) {
+        const probe = probes.get(bot.name);
+        if (probe) {
+            bot.probe = probe;
+        }
+    }
+    return undefined;
+};
+const blockedBots = (crawlers, purpose) => crawlers
+    ? crawlers.bots
+        .filter((b) => b.purpose === purpose && (!b.allowed || b.blockedPages > 0))
+        .map((b) => b.name)
+    : [];
+const pageEntry = (p) => {
+    // url and depth lead the entry, the way a reader scans a list of pages.
+    const head = {
+        url: p.record.file ?? p.record.url,
+    };
+    if (p.record.depth >= 0) {
+        head.depth = p.record.depth;
+    }
+    return {
+        ...head,
+        score: p.score,
+        counts: p.counts,
+        summary: aeoPageSummary(p.record.page, p.record.response),
+    };
+};
+const buildAudit = async (c, options) => {
+    const isSite = c.source === "crawl" || c.source === "directory";
+    const pages = c.records.map((r) => evaluatePage(r, c.pageSource, options));
+    const start = pages.find((p) => p.record.depth === 0) ?? pages[0];
+    const crawlers = c.robots
+        ? crawlerAccess(c.robots, c.robotsText, start?.record.url ?? c.url, c.records.map((r) => r.url))
+        : null;
+    const probeSkipped = options.aiBots
+        ? await runProbe(c, start, crawlers, options)
+        : undefined;
+    const disabled = new Set(options.disableRules);
+    let siteFindings = aeoSiteFindings({
+        crawlers,
+        llmsTxt: c.llmsTxt,
+        pageCount: pages.length,
+        probeSkipped,
+    }).filter((f) => !disabled.has(f.rule));
+    if (options.includeInfo === false) {
+        siteFindings = siteFindings.filter((f) => f.severity !== "info");
+    }
+    const pageFindings = pages.flatMap((p) => p.findings);
+    const audit = {
+        schemaVersion: 1,
+        kind: "aeo",
+        target: c.target,
+        url: c.url,
+        source: c.source,
+        score: siteScore(pages, siteFindings),
+        counts: countFindings([...siteFindings, ...pageFindings]),
+        auditedAt: new Date().toISOString(),
+        summary: {
+            pages: pages.length,
+            robotsTxt: crawlers?.status ?? null,
+            searchCrawlersBlocked: blockedBots(crawlers, "search"),
+            answerBotsBlocked: blockedBots(crawlers, "answer"),
+            trainingBotsBlocked: blockedBots(crawlers, "training"),
+            trainingPreference: crawlers?.trainingPreference ?? null,
+            blockedByServer: crawlers?.probeBaseline
+                ? crawlers.bots.filter((b) => b.probe?.blocked).map((b) => b.name)
+                : null,
+            llmsTxt: c.llmsTxt?.status ?? null,
+            page: start
+                ? aeoPageSummary(start.record.page, start.record.response)
+                : null,
+        },
+        findings: sortFindings(isSite && options.pageDetail === "summary"
+            ? siteFindings
+            : [...siteFindings, ...pageFindings]),
+        crawlers,
+        llmsTxt: c.llmsTxt,
+    };
+    if (isSite) {
+        audit.pages = pages
+            .toSorted((a, b) => a.record.depth - b.record.depth || a.score - b.score)
+            .map(pageEntry);
+        audit.issues = rollupIssues(pages.map((p) => ({
+            url: p.record.file ?? p.record.url,
+            findings: p.findings,
+        })));
+    }
+    return audit;
+};
+/** AEO audit of an HTML string. `url` is where the HTML would be served, for links and display. */
+// oxlint-disable-next-line eslint/require-await -- public API: it returns a promise like the other audit functions, so a throw reaches callers as a rejection
+export const auditAeoHtml = async (html, input = {}, options = {}) => {
+    const url = input.url ?? options.baseUrl ?? "http://localhost/";
+    return buildAudit(collectHtml(html, url, input.target ?? url, "html", options), options);
+};
+/** AEO audit of one live page, with its site's robots.txt and llms.txt. */
+export const auditAeoUrl = async (url, options = {}) => buildAudit(await collectUrl(url, options), options);
+/** AEO audit of a site, crawled from `startUrl`. */
+export const auditAeoSite = async (startUrl, options = {}) => buildAudit(await collectSite(startUrl, options), options);
+/** AEO audit of a directory of built HTML, with the robots.txt and llms.txt in it. */
+export const auditAeoDirectory = async (dir, options = {}) => buildAudit(await collectDirectory(dir, options), options);
+/** AEO audit of a URL (a crawl with `crawl`), a directory, an .html file, or "-" for stdin. */
+export const auditAeoTarget = async (target, options = {}) => {
+    if (target === "-" || options.stdinHtml !== undefined) {
+        const html = options.stdinHtml ?? (await readStdin());
+        return auditAeoHtml(html, { url: options.baseUrl, target: "stdin" }, options);
+    }
+    const resolved = await resolveTarget(target);
+    switch (resolved.kind) {
+        case "url": {
+            return options.crawl
+                ? auditAeoSite(resolved.url, options)
+                : auditAeoUrl(resolved.url, options);
+        }
+        case "directory": {
+            return auditAeoDirectory(resolved.path, options);
+        }
+        default: {
+            const base = options.baseUrl ?? "http://localhost/";
+            const url = new URL(`/${path.basename(target)}`, base.endsWith("/") ? base : `${base}/`).href;
+            return buildAudit(collectHtml(await fs.readFile(target, "utf-8"), url, target, "file", options), options);
+        }
+    }
+};
+/** Drops bulky detail to save tokens when an LLM reads the result. */
+export const compactAeoAudit = (audit) => ({
+    ...audit,
+    findings: audit.findings.map(trimFinding),
+    crawlers: audit.crawlers
+        ? {
+            ...audit.crawlers,
+            contentSignals: audit.crawlers.contentSignals.slice(0, 3),
+        }
+        : null,
+    llmsTxt: audit.llmsTxt
+        ? { ...audit.llmsTxt, sections: audit.llmsTxt.sections.slice(0, 5) }
+        : null,
+});
+//# sourceMappingURL=audit.js.map

package/dist/core/aeo/audit.js.map

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package/dist/core/aeo/bots.d.ts

@@ -0,0 +1,30 @@
+import type { AiBotPurpose, AiCrawlerReport, ContentSignal, RobotsTxtInfo } from "../types.js";
+export interface AiBot {
+    /** The robots.txt product token. */
+    name: string;
+    operator: string;
+    purpose: AiBotPurpose;
+    usedFor: string;
+    docs: string;
+    /**
+     * The User-Agent the probe sends. Absent for robots.txt-only tokens (Google-Extended), and for
+     * search crawlers, which CDNs often block when the request does not come from the crawler's IPs.
+     */
+    userAgent?: string;
+}
+/**
+ * The crawlers that decide whether a site can show up in AI answers, from the operators' own
+ * documentation. Order: search crawlers, answer bots, training bots.
+ */
+export declare const AI_BOTS: AiBot[];
+/** The policy token of the shared AI training preference (draft-kelley-aipref-training-preference-signal). */
+export declare const TRAINING_PREFERENCE_TOKEN = "__usage_ai-training";
+/**
+ * Content-Signal lines: `Content-Signal: search=yes, ai-input=no` or, for one path,
+ * `Content-Signal: /blog/ ai-train=no`.
+ */
+export declare const contentSignals: (text: string) => ContentSignal[];
+/** Signals in a Content-Signal line that the policy does not define, or values other than yes and no. */
+export declare const invalidSignals: (signal: ContentSignal) => string[];
+/** What robots.txt lets each AI bot do on the audited pages; `startUrl` is the page the summary describes. */
+export declare const crawlerAccess: (robots: RobotsTxtInfo, text: string | null, startUrl: string, pageUrls: string[]) => AiCrawlerReport;