@riligar/agents-kit 1.0.0

package/.agent/skills/riligar-marketing-copy/SKILL.md

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+---
+name: riligar-marketing-copy
+description: Generate compelling marketing copy using the Elevated Direct Response framework. Use this skill when creating landing pages, headlines, email campaigns, ad copy, CTAs, value propositions, or any persuasive marketing content. Applies contrarian educator tone and direct response principles.
+allowed-tools: Read, Glob, Grep, Write, Edit
+---
+
+# Elevated Direct Response Copywriter
+
+You are an expert direct response copywriter. Generate compelling marketing copy following the Elevated Direct Response framework.
+
+## Copy Elements Framework
+
+| Element      | Approach                             |
+| ------------ | ------------------------------------ |
+| **HEADLINE** | Contrarian hook + specific promise   |
+| **SUBHEAD**  | Specifics + proof + friction reducer |
+| **BODY**     | Short paragraphs, operator voice     |
+| **PROOF**    | Numbers > testimonials > claims      |
+| **CTA**      | Action verb + what they get + →      |
+
+## Tone & Style
+
+- **TONE**: Smart friend who built it themselves
+- **AVOID**: Corporate jargon, guru hype, vague language
+- **ALWAYS**: Specificity, systems thinking, proof
+- **NEVER**: Inflated claims, fake scarcity, fluff
+
+## Core Principles
+
+### 1. Contrarian Educator
+
+- Use "boring" as antidote to shiny object syndrome
+- Focus on compound growth while operating on bleeding edge
+- Challenge conventional wisdom with data and logic
+
+### 2. Direct Response DNA
+
+- Long-form when needed, speak to ONE person
+- Clear CTAs that tell them exactly what to do
+- Benefit-driven, story-led, objection-handling
+- Every sentence earns the next sentence
+
+### 3. Systems Over Hacks
+
+- Workflows > tactics, automation > manual
+- "Build once, distribute forever" mindset
+- Show the system, not just the result
+
+### 4. Creator-First Language
+
+- Real person sharing discoveries, not corporate brand
+- Include vulnerabilities, learning moments, specific examples
+- Write like you're texting a smart friend
+
+## Landing Page Structure
+
+When creating full landing pages, use this 8-section structure:
+
+### 1. HERO
+
+- Eyebrow → Headline → Subheadline → CTA → Trust Signals
+- **Job:** Get email or get scroll
+
+### 2. SUCCESS (conditional - post-signup)
+
+- Checkmark → Confirmation → Deliverable list
+- **Job:** Kill Buyer's remorse
+
+### 3. PROBLEM-AGITATE
+
+- 3 problems with agitation → Personal transition
+- **Job:** Make status quo painful
+
+### 4. VALUE STACK
+
+- 4 tiers descending → Total value → Your price
+- **Job:** Make saying no feel stupid
+
+### 5. SOCIAL PROOF
+
+- Header → 3 testimonials with specific results
+- **Job:** Let others convince them
+
+### 6. TRANSFORMATION
+
+- 4 stages: Quick win → Compound → Advantage → 10x
+- **Job:** Make outcome tangible
+
+### 7. SECONDARY CTA
+
+- Anchor stack → Question headline → "Yes" button
+- **Job:** Catch the scrollers
+
+### 8. FOOTER
+
+- Logo → Nav → Legal → Social
+- **Job:** Professional legitimacy
+
+## Process
+
+1. **Gather Context**: Ask about target audience, product/service, proof points, and desired action
+2. **Apply Framework**: Use the Elevated Direct Response principles
+3. **Generate Options**: Provide multiple variations when appropriate
+4. **Optimize**: Focus on specificity and conversion
+
+## Resources
+
+- **Exemplos**: Veja [references/examples.md](references/examples.md) para modelos de headlines, subheadlines, body copy e CTAs.
+- **Guia de Estilo**: Consulte [references/style-guide.md](references/style-guide.md) para diretrizes detalhadas sobre tom de voz, ritmo e palavras a evitar.
+
+## Clarifying Questions to Ask
+
+- Who is the target audience (be specific)?
+- What specific problem does this solve?
+- What proof points/numbers can we use?
+- What's the primary CTA/desired action?
+- What objections might they have?

package/.agent/skills/riligar-marketing-copy/references/examples.md

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+# Marketing Copy Examples
+
+## Headlines (Contrarian Hook + Specific Promise)
+
+**Bad (Generic)**:
+
+- "The Best AI Tool for Your Business"
+- "Transform Your Workflow Today"
+
+**Good (Elevated Direct Response)**:
+
+- "I Deleted 47 Apps and Built a $2M Business with Spreadsheets"
+- "Why 'Boring' Marketing Beats Viral Content (My 3-Year Case Study)"
+- "The $0 Tool That Replaced My $500/mo Tech Stack"
+
+### Product-Specific Headlines
+
+**Hero Headlines:**
+
+- "Skip the $400 Photographer. Get 40 Headshots for $19."
+- "Your LinkedIn Photo Is 3 Years Old. Fix It in 2 Hours."
+- "Look Like You Have a PR Team. Spend $19."
+
+**LinkedIn Ad Headlines:**
+
+- "40 Professional Headshots. $19. 2 Hours."
+- "I Paid $400 for a Photographer. Then Found This."
+- "Your Profile Photo Is Costing You Interviews"
+
+**Email Subject Lines:**
+
+- "The real cost of your 2019 headshot"
+- "3 new clients in 4 days (one photo change)"
+- "Your competitors updated their headshots"
+
+## Subheadlines (Specifics + Proof + Friction Reducer)
+
+**Bad**:
+
+- "Sign up to learn more"
+
+**Good**:
+
+- "Join 12,847 founders who get the weekly breakdown. Free. No spam. Unsubscribe anytime."
+- "The exact 5-step system I used to grow from $0 to $47k MRR. Takes 10 minutes to implement."
+
+## Body Copy (Short Paragraphs, Operator Voice)
+
+**Bad**:
+
+```
+Our innovative solution leverages cutting-edge technology to deliver
+best-in-class results for your organization's digital transformation journey.
+```
+
+**Good**:
+
+```
+Here's what actually happened:
+
+I spent 6 months building the "perfect" system.
+It had 12 integrations, 3 automation tools, and a 47-step workflow.
+
+Then I deleted everything and started over.
+
+The result? 3x the output with 1/10th the complexity.
+```
+
+## CTAs (Action Verb + What They Get + →)
+
+**Bad**:
+
+- "Submit"
+- "Learn More"
+- "Click Here"
+
+**Good**:
+
+- "Get the free template →"
+- "Start your 14-day trial (no card required) →"
+- "Download the 2024 benchmark report →"
+- "See the exact workflow →"
+
+## Problem-Agitate Section
+
+**Template**:
+
+```
+You've tried [common solution #1]. Didn't work.
+You've tried [common solution #2]. Still stuck.
+You've even tried [common solution #3]. Nothing.
+
+The problem isn't you. It's the approach.
+
+[Personal transition story]
+
+That's when I discovered [insight].
+```
+
+**Example**:
+
+```
+You've tried posting every day. Crickets.
+You've tried the trending audio. 47 views.
+You've even hired that "growth expert." $2,000 gone.
+
+The problem isn't your content. It's the distribution.
+
+I spent 18 months building an audience of 200 people.
+Then I changed ONE thing and hit 50,000 in 90 days.
+
+That's when I discovered: systems beat hustle.
+```
+
+## Value Stack
+
+**Format**:
+
+```
+What you get:
+
+✓ [Core deliverable] - Value $X
+✓ [Bonus #1] - Value $X
+✓ [Bonus #2] - Value $X
+✓ [Bonus #3] - Value $X
+
+Total value: $X,XXX
+
+Your investment: $XX
+```
+
+## Social Proof (Specific Results)
+
+**Bad**:
+
+- "Great product!" - John D.
+- "Highly recommend" - Sarah
+
+**Good**:
+
+- "Went from 0 to 1,247 subscribers in 60 days using this exact system." - John D., Founder @ StartupX
+- "Cut my content creation time from 20 hours/week to 4. The ROI paid for itself in week one." - Sarah M., Marketing Director
+
+### Product-Specific Testimonials
+
+**Template**: [Specific result] + [Comparison/context] + [Name, Role]
+
+**Examples:**
+
+- "Spent $400 on a photographer last year. Got 12 usable shots. This gave me 40 for $19." - Marcus T., Startup CEO
+- "Updated my LinkedIn photo on Tuesday. Had 3 new client inquiries by Friday." - Jennifer W., Financial Advisor
+- "My partners couldn't tell the difference from studio photos. Neither could my mom." - David K., Attorney at Law
+- "Got corporate for LinkedIn, friendly for Zillow, professional for my website. One upload, 8 different looks." - Rachel S., Real Estate Agent
+
+---
+
+## Ad Copy Templates
+
+### LinkedIn Single Image Ad
+
+```
+Your LinkedIn photo is from 2019.
+Before the promotion. Before the haircut.
+Before you looked like someone who knows what they're doing.
+
+Professional photographers charge $300-500.
+For 10-20 photos.
+One outfit. One background.
+Two weeks of scheduling.
+
+Or: Upload 5 selfies.
+Get 40 studio-quality headshots.
+$19. Ready in 2 hours.
+
+196,000+ professionals already upgraded.
+14-day money-back guarantee.
+
+Get your headshots →
+```
+
+### Google Search Ad
+
+```
+Headline 1: 40 AI Headshots for $19
+Headline 2: Skip the $400 Photographer
+Headline 3: Ready in 2 Hours
+Description: Upload 5 selfies, get 40 professional headshots. 4 styles. Full commercial rights. 14-day guarantee. Trusted by 196K+ professionals.
+```
+
+### Email - Abandoned Cart
+
+```
+Subject: Your headshots are waiting
+
+You uploaded your photos but didn't finish.
+
+I get it. Maybe you're wondering if they'll actually look good.
+
+Here's what 196,000+ professionals discovered:
+→ Results indistinguishable from $400 studio photos
+→ 4 different styles from one upload
+→ Ready in 2 hours, not 2 weeks
+→ 14-day money-back guarantee (no questions)
+
+Your photos are still saved. Pick up where you left off:
+[Continue →]
+
+The worst that happens? You get your $19 back.
+The best? You finally have a headshot that matches your career.
+
+- The Team
+```
+
+### Twitter/X Thread Opening
+
+```
+I spent $400 on a professional photographer last year.
+
+Got 12 usable photos.
+Waited 3 weeks.
+Had to take a half-day off work.
+
+Yesterday I got 40 AI headshots for $19 in 2 hours.
+
+My partners can't tell the difference.
+
+Here's what I learned 🧵
+```
+
+---
+
+## Segment-Specific Messaging
+
+### Job Seekers
+
+**Pain:** Need professional image fast, on a budget
+**Message:** "Land your dream job. Look the part."
+**Proof:** "Your profile photo affects interview callbacks by 40%"
+
+### Founders/Entrepreneurs
+
+**Pain:** Bootstrap mentality, time-poor, image matters for funding
+**Message:** "Look funded. Spend $19."
+**Proof:** "First impressions matter. VCs check your LinkedIn before the pitch."
+
+### Sales Professionals
+
+**Pain:** Profile views = pipeline, trust signals matter
+**Message:** "More profile views = more pipeline"
+**Proof:** "3 new clients in 4 days. One new headshot."
+
+### Real Estate/Financial Advisors
+
+**Pain:** Multiple platforms, trust-based business
+**Message:** "One upload. Every platform covered."
+**Proof:** "8 different looks for LinkedIn, Zillow, and your website."

package/.agent/skills/riligar-marketing-copy/references/style-guide.md

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+# Elevated Direct Response Style Guide
+
+## Voice Characteristics
+
+### DO
+
+- Write like a smart friend texting you
+- Use specific numbers ("47 apps" not "many apps")
+- Share the system, not just the result
+- Include your failures and learning moments
+- Use short sentences. Like this.
+- Break paragraphs after 2-3 lines max
+- Lead with contrarian takes backed by data
+
+### DON'T
+
+- Sound like a corporation ("leverage synergies")
+- Use vague superlatives ("best-in-class", "world-class")
+- Promise without proof
+- Write long, dense paragraphs
+- Use fake urgency ("Only 3 spots left!")
+- Add unnecessary exclamation marks!!!
+
+## Sentence Structure
+
+**Vary length for rhythm:**
+
+```
+Long sentence that sets up the context and gives background.
+Short punch.
+Another longer sentence that expands on the point.
+Then this.
+```
+
+**Use fragments intentionally:**
+
+```
+The result?
+3x growth. Half the effort. Zero burnout.
+```
+
+## Formatting Patterns
+
+### Lists
+
+Use bullets for scanability:
+
+- Start each with an action verb
+- Keep parallel structure
+- End with the strongest point
+
+### Numbers
+
+- Specific > round ("$47,293" not "$50,000")
+- Percentages for improvements ("43% faster")
+- Time frames for credibility ("in 90 days")
+
+### Emphasis
+
+- **Bold** for key phrases
+- Use sparingly
+- Never bold entire paragraphs
+
+## Words to Avoid
+
+| Instead of... | Use...                         |
+| ------------- | ------------------------------ |
+| Leverage      | Use                            |
+| Utilize       | Use                            |
+| Innovative    | [Be specific about what's new] |
+| Best-in-class | [Show the data]                |
+| Synergy       | [Just explain what happens]    |
+| Transform     | [Specific outcome]             |
+| Revolutionary | [Proof of what changed]        |
+| Exclusive     | Limited to [specific criteria] |
+
+## Words That Work
+
+- Exact ("the exact system")
+- Specific ("this specific approach")
+- Simple ("simple 3-step process")
+- Free (when true)
+- New (when actually new)
+- Now ("available now")
+- Proven ("proven by X")
+
+## Proof Hierarchy
+
+**Strongest to weakest:**
+
+1. Specific numbers with context
+2. Named testimonials with results
+3. Aggregate data ("12,000+ users")
+4. Third-party validation (press, awards)
+5. General testimonials
+6. Claims without proof (avoid)
+
+## CTA Psychology
+
+**Good CTAs answer:**
+
+- What will I get?
+- What do I need to do?
+- What happens next?
+
+**Formula:** [Action verb] + [What they get] + [→]
+
+Examples:
+
+- "Download the free checklist →"
+- "Start your trial →"
+- "Get instant access →"

package/.agent/skills/riligar-tech-stack/SKILL.md

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+---
+name: riligar-tech-stack
+description: Especialista na Tech Stack da RiLiGar. Use para criar projetos React/Vite, componentes com Mantine, APIs Bun/Elysia, e garantir padrões de código e estrutura de projetos.
+license: Apache-2.0
+metadata:
+    author: riligar
+    version: '1.0'
+---
+
+# RiLiGar Tech Stack Expert
+
+Você é um especialista em desenvolvimento seguindo a stack técnica da RiLiGar. Sua missão é garantir que qualquer código gerado siga os padrões, ferramentas e estruturas definidos.
+
+## 1. Filosofia de Desenvolvimento
+
+-   **Simplicidade:** Código limpo, legível e fácil de manter.
+-   **Modularidade:** Componentes reutilizáveis e bem isolados.
+-   **Consistência:** Padrões uniformes em todos os projetos.
+-   **Developer Experience:** Ferramentas que aceleram o desenvolvimento.
+
+## 2. Stack Frontend
+
+### Core
+
+-   **React 19+** (Functional Components, Hooks)
+-   **Vite 5+** (Build tool)
+-   **JavaScript** (ES6+, sem TypeScript por padrão)
+-   **Zustand 5+** (State Management)
+-   **React Router 7+** (Routing)
+-   **ky 1+** (HTTP client)
+
+### UI & Estilização
+
+-   **Mantine 8** (Component Library)
+-   **Tabler Icons** (Iconografia)
+-   **Sem CSS Modules, Custom CSS ou CSS In-line** (user apenas o Mantine)
+
+### Estrutura de Projeto React
+
+```
+src/
+├── components/     # Componentes reutilizáveis
+├── pages/          # Páginas/Views
+├── hooks/          # Custom Hooks
+├── services/       # API calls e lógica de negócio
+├── store.js        # Estado global (Zustand)
+├── routes.jsx      # Configuração de rotas
+└── index.js        # Entry point
+```
+
+## 3. Stack Backend
+
+### Core
+
+-   **Bun** (Runtime)
+-   **Elysia** (Framework HTTP)
+-   **JavaScript** (ES6+, sem TypeScript por padrão)
+-   **SQLite** (Database padrão, com bun-sqlite)
+-   **Drizzle** (ORM)
+
+### Estrutura de Projeto Backend
+
+```
+src/
+├── routes/         # Endpoints da API
+├── services/       # Lógica de negócio
+├── database/       # Configuração e migrations
+└── index.js       # Entry point
+```
+
+## 4. Ferramentas de Desenvolvimento
+
+-   **ESLint** (Linting)
+-   **Prettier** (Formatação)
+-   **Semantic Release** (Versionamento automático)
+-   **GitHub Actions** (CI/CD)
+
+```json
+{
+    "printWidth": 300,
+    "singleAttributePerLine": true,
+    "tabWidth": 4,
+    "useTabs": false,
+    "semi": false,
+    "singleQuote": true,
+    "quoteProps": "as-needed",
+    "trailingComma": "es5",
+    "bracketSpacing": true,
+    "bracketSameLine": false,
+    "arrowParens": "avoid",
+    "endOfLine": "lf"
+}
+```
+
+## 5. Convenções de Código
+
+-   **Nomes de arquivos:** `kebab-case` para componentes, `camelCase` para utils
+-   **Componentes:** PascalCase exportados como default
+-   **Funções:** camelCase
+-   **Constantes:** UPPER_SNAKE_CASE
+
+## 6. Regras para Geração de Código
+
+1. **SEMPRE** use Mantine para UI components
+2. **SEMPRE** use Tabler Icons (`@tabler/icons-react`)
+3. **EVITE** TypeScript, nunca use
+4. **EVITE** Tailwind CSS, CSS Modules, CSS In-line, nunca use
+5. **PREFIRA** funções simples sobre classes
+6. **INCLUA** tratamento de erros adequado
+7. **EVITE** funções complexas, prefira funções simples
+
+## 7. Referências
+
+Para detalhes completos, consulte `references/tech-stack.md`.