@phuc1403/musketeer 0.8.0 → 0.10.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/INSTALLATION.md +52 -52
- package/README.md +49 -49
- package/bin/musketeer.js +168 -168
- package/manifest.json +333 -301
- package/package.json +48 -48
- package/src/dotnet-scaffold-copier.js +79 -79
- package/src/provisioner/detect.js +93 -93
- package/src/self-update.js +77 -77
- package/template/.claude/agents/code-reviewer.md +182 -166
- package/template/.claude/agents/git-manager.md +18 -18
- package/template/.claude/agents/hallmark-auditor.md +78 -78
- package/template/.claude/agents/researcher.md +33 -33
- package/template/.claude/hooks/block-unsafe-adr-title.cjs +85 -85
- package/template/.claude/hooks/git-skill-reminder.cjs +53 -0
- package/template/.claude/hooks/init-adr-dir.cjs +173 -173
- package/template/.claude/hooks/inject-adr-flags.cjs +94 -94
- package/template/.claude/hooks/lib/adr/command-scan.cjs +115 -115
- package/template/.claude/hooks/lib/characteristics/checker.cjs +357 -357
- package/template/.claude/hooks/lib/colors.cjs +180 -122
- package/template/.claude/hooks/lib/git-info-cache.cjs +191 -191
- package/template/.claude/hooks/lib/transcript-parser.cjs +300 -277
- package/template/.claude/hooks/sync-adr-toc.cjs +146 -146
- package/template/.claude/hooks/{usage-context-awareness.cjs → usage-quota-cache-refresh.cjs} +166 -166
- package/template/.claude/hooks/validate-characteristics-hook.cjs +66 -66
- package/template/.claude/hooks/validate-cml-hook.js +145 -145
- package/template/.claude/skills/adr-writer/SKILL.md +48 -48
- package/template/.claude/skills/adr-writer/references/adr-example.md +35 -35
- package/template/.claude/skills/architecture-characteristic-writer/SKILL.md +215 -215
- package/template/.claude/skills/architecture-characteristic-writer/assets/worksheet-template.md +29 -29
- package/template/.claude/skills/architecture-characteristic-writer/references/characteristics-catalog.md +40 -40
- package/template/.claude/skills/architecture-characteristic-writer/scripts/ranking-table.cjs +171 -171
- package/template/.claude/skills/code-review/SKILL.md +201 -54
- package/template/.claude/skills/code-review/references/checklist-workflow.md +96 -0
- package/template/.claude/skills/code-review/references/checklists/api.md +52 -52
- package/template/.claude/skills/code-review/references/checklists/base.md +100 -100
- package/template/.claude/skills/code-review/references/checklists/web-app.md +54 -54
- package/template/.claude/skills/code-review/references/code-review-reception.md +113 -0
- package/template/.claude/skills/code-review/references/codebase-scan-workflow.md +30 -0
- package/template/.claude/skills/code-review/references/edge-case-scouting.md +119 -0
- package/template/.claude/skills/code-review/references/input-mode-resolution.md +135 -0
- package/template/.claude/skills/code-review/references/parallel-review-workflow.md +76 -0
- package/template/.claude/skills/code-review/references/requesting-code-review.md +116 -0
- package/template/.claude/skills/code-review/references/spec-compliance-review.md +43 -0
- package/template/.claude/skills/code-review/references/task-management-reviews.md +140 -0
- package/template/.claude/skills/code-review/references/verification-before-completion.md +139 -0
- package/template/.claude/skills/context-map/SKILL.md +80 -80
- package/template/.claude/skills/context-map/example.cml +106 -106
- package/template/.claude/skills/context-map/reference/Bounded Context/Bounded Context.md +40 -40
- package/template/.claude/skills/context-map/reference/Bounded Context/businessModel.md +5 -5
- package/template/.claude/skills/context-map/reference/Bounded Context/domainVisionStatement.md +2 -2
- package/template/.claude/skills/context-map/reference/Bounded Context/evolution.md +5 -5
- package/template/.claude/skills/context-map/reference/Bounded Context/implementationTechnology.md +1 -1
- package/template/.claude/skills/context-map/reference/Bounded Context/implements.md +1 -1
- package/template/.claude/skills/context-map/reference/Bounded Context/knowledgeLevel.md +4 -4
- package/template/.claude/skills/context-map/reference/Bounded Context/realizes.md +9 -9
- package/template/.claude/skills/context-map/reference/Bounded Context/refines.md +10 -10
- package/template/.claude/skills/context-map/reference/Bounded Context/responsibilities.md +26 -26
- package/template/.claude/skills/context-map/reference/Bounded Context/type.md +23 -23
- package/template/.claude/skills/context-map/reference/Bounded Context Relationship/Anticorruption Layer.md +5 -5
- package/template/.claude/skills/context-map/reference/Bounded Context Relationship/Bounded Context Relationship.md +12 -12
- package/template/.claude/skills/context-map/reference/Bounded Context Relationship/Conformist.md +5 -5
- package/template/.claude/skills/context-map/reference/Bounded Context Relationship/Customer-Supplier (C-S).md +22 -22
- package/template/.claude/skills/context-map/reference/Bounded Context Relationship/Open Host Service.md +4 -4
- package/template/.claude/skills/context-map/reference/Bounded Context Relationship/Partnership (P).md +13 -13
- package/template/.claude/skills/context-map/reference/Bounded Context Relationship/Published Language.md +4 -4
- package/template/.claude/skills/context-map/reference/Bounded Context Relationship/Shared Kernel (SK).md +12 -12
- package/template/.claude/skills/context-map/reference/Context Map.md +62 -62
- package/template/.claude/skills/context-map/reference/Domain/Domain.md +30 -30
- package/template/.claude/skills/context-map/reference/Domain/supports.md +33 -33
- package/template/.claude/skills/context-map/reference/Domain/type.md +3 -3
- package/template/.claude/skills/context-map/reference/Semantic Rules.md +32 -32
- package/template/.claude/skills/git/SKILL.md +131 -115
- package/template/.claude/skills/git/references/branch-management.md +88 -88
- package/template/.claude/skills/git/references/commit-standards.md +46 -46
- package/template/.claude/skills/git/references/context-efficiency.md +54 -0
- package/template/.claude/skills/git/references/gh-cli-guide.md +109 -109
- package/template/.claude/skills/git/references/safety-protocols.md +69 -69
- package/template/.claude/skills/git/references/workflow-commit.md +58 -58
- package/template/.claude/skills/git/references/workflow-merge-pr.md +136 -0
- package/template/.claude/skills/git/references/workflow-merge.md +48 -48
- package/template/.claude/skills/git/references/workflow-pr.md +58 -58
- package/template/.claude/skills/git/references/workflow-push.md +52 -52
- package/template/.claude/skills/hallmark/SKILL.md +552 -552
- package/template/.claude/skills/hallmark/references/anti-patterns.md +412 -412
- package/template/.claude/skills/hallmark/references/assets.md +406 -406
- package/template/.claude/skills/hallmark/references/color.md +95 -95
- package/template/.claude/skills/hallmark/references/component-cookbook.md +256 -256
- package/template/.claude/skills/hallmark/references/components/c1-outlined-chip.md +12 -12
- package/template/.claude/skills/hallmark/references/components/c2-inline-form-as-cta.md +16 -16
- package/template/.claude/skills/hallmark/references/components/c3-typographic-link.md +8 -8
- package/template/.claude/skills/hallmark/references/components/c4-sticky-bottom-bar.md +16 -16
- package/template/.claude/skills/hallmark/references/components/f1-bento-grid.md +20 -20
- package/template/.claude/skills/hallmark/references/components/f2-sticky-scroll-stack.md +20 -20
- package/template/.claude/skills/hallmark/references/components/f3-tabular-spec-sheet.md +11 -11
- package/template/.claude/skills/hallmark/references/components/f4-step-sequence.md +11 -11
- package/template/.claude/skills/hallmark/references/components/f5-annotated-screenshot.md +11 -11
- package/template/.claude/skills/hallmark/references/components/f6-product-card-grid.md +41 -41
- package/template/.claude/skills/hallmark/references/components/ft1-mast-headed.md +13 -13
- package/template/.claude/skills/hallmark/references/components/ft2-inline-rule-single-line.md +10 -10
- package/template/.claude/skills/hallmark/references/components/ft3-index-style-category-list.md +12 -12
- package/template/.claude/skills/hallmark/references/components/ft4-dense-typographic.md +10 -10
- package/template/.claude/skills/hallmark/references/components/ft5-statement.md +21 -21
- package/template/.claude/skills/hallmark/references/components/ft6-letter-close.md +19 -19
- package/template/.claude/skills/hallmark/references/components/ft7-newsletter-first.md +27 -27
- package/template/.claude/skills/hallmark/references/components/ft8-marquee-scroll.md +25 -25
- package/template/.claude/skills/hallmark/references/components/h1-marquee.md +15 -15
- package/template/.claude/skills/hallmark/references/components/h2-split-diptych.md +15 -15
- package/template/.claude/skills/hallmark/references/components/h3-quote-led.md +11 -11
- package/template/.claude/skills/hallmark/references/components/h4-stat-led.md +14 -14
- package/template/.claude/skills/hallmark/references/components/h5-letter-hero.md +11 -11
- package/template/.claude/skills/hallmark/references/components/h6-photographic-fold.md +16 -16
- package/template/.claude/skills/hallmark/references/components/h7-demo-video-clipped-by-viewport-edge.md +27 -27
- package/template/.claude/skills/hallmark/references/components/h8-mockup-split-browser-framed.md +23 -23
- package/template/.claude/skills/hallmark/references/components/h9-custom-illustration-centerpiece.md +27 -27
- package/template/.claude/skills/hallmark/references/components/n1-wordmark-2-links.md +12 -12
- package/template/.claude/skills/hallmark/references/components/n10-floating-on-scroll-morph.md +19 -19
- package/template/.claude/skills/hallmark/references/components/n2-floating-chip.md +14 -14
- package/template/.claude/skills/hallmark/references/components/n3-side-rail.md +14 -14
- package/template/.claude/skills/hallmark/references/components/n4-hidden-behind-k.md +9 -9
- package/template/.claude/skills/hallmark/references/components/n5-floating-pill.md +28 -28
- package/template/.claude/skills/hallmark/references/components/n6-newspaper-masthead.md +24 -24
- package/template/.claude/skills/hallmark/references/components/n7-brutal-slab.md +22 -22
- package/template/.claude/skills/hallmark/references/components/n8-terminal-command.md +21 -21
- package/template/.claude/skills/hallmark/references/components/n9-edge-aligned-minimal.md +17 -17
- package/template/.claude/skills/hallmark/references/components/s1-left-margin-numbered.md +15 -15
- package/template/.claude/skills/hallmark/references/components/s2-hanging.md +13 -13
- package/template/.claude/skills/hallmark/references/components/s3-sticky-pinned.md +19 -19
- package/template/.claude/skills/hallmark/references/components/s4-inline-no-break.md +11 -11
- package/template/.claude/skills/hallmark/references/components/s5-bottom-anchored.md +13 -13
- package/template/.claude/skills/hallmark/references/components/t1-pull-quote-with-marginalia.md +12 -12
- package/template/.claude/skills/hallmark/references/components/t2-logo-wall-hairline.md +19 -19
- package/template/.claude/skills/hallmark/references/components/t3-single-huge-quote.md +11 -11
- package/template/.claude/skills/hallmark/references/components/t4-numbered-stat-strip.md +14 -14
- package/template/.claude/skills/hallmark/references/contract.md +24 -24
- package/template/.claude/skills/hallmark/references/copy.md +182 -182
- package/template/.claude/skills/hallmark/references/custom-craft.md +626 -626
- package/template/.claude/skills/hallmark/references/custom-theme.md +329 -329
- package/template/.claude/skills/hallmark/references/design-md.md +116 -116
- package/template/.claude/skills/hallmark/references/export-formats.md +328 -328
- package/template/.claude/skills/hallmark/references/floating-nav.md +89 -89
- package/template/.claude/skills/hallmark/references/genres/atmospheric.md +65 -65
- package/template/.claude/skills/hallmark/references/genres/editorial.md +70 -70
- package/template/.claude/skills/hallmark/references/genres/modern-minimal.md +67 -67
- package/template/.claude/skills/hallmark/references/genres/playful.md +65 -65
- package/template/.claude/skills/hallmark/references/hero-enrichment.md +474 -474
- package/template/.claude/skills/hallmark/references/imagery-kit.md +170 -170
- package/template/.claude/skills/hallmark/references/interaction-and-states.md +207 -207
- package/template/.claude/skills/hallmark/references/layout-and-space.md +111 -111
- package/template/.claude/skills/hallmark/references/macrostructures/01-bento-grid.md +35 -35
- package/template/.claude/skills/hallmark/references/macrostructures/02-long-document.md +34 -34
- package/template/.claude/skills/hallmark/references/macrostructures/03-marquee-hero.md +31 -31
- package/template/.claude/skills/hallmark/references/macrostructures/04-stat-led.md +32 -32
- package/template/.claude/skills/hallmark/references/macrostructures/05-workbench.md +32 -32
- package/template/.claude/skills/hallmark/references/macrostructures/06-conversational-faq.md +33 -33
- package/template/.claude/skills/hallmark/references/macrostructures/07-manifesto.md +32 -32
- package/template/.claude/skills/hallmark/references/macrostructures/08-photographic.md +34 -34
- package/template/.claude/skills/hallmark/references/macrostructures/09-quote-led.md +32 -32
- package/template/.claude/skills/hallmark/references/macrostructures/10-specimen.md +32 -32
- package/template/.claude/skills/hallmark/references/macrostructures/11-catalogue.md +23 -23
- package/template/.claude/skills/hallmark/references/macrostructures/12-letter.md +23 -23
- package/template/.claude/skills/hallmark/references/macrostructures/13-index-first.md +23 -23
- package/template/.claude/skills/hallmark/references/macrostructures/14-narrative-workflow.md +23 -23
- package/template/.claude/skills/hallmark/references/macrostructures/15-split-studio.md +23 -23
- package/template/.claude/skills/hallmark/references/macrostructures/16-feature-stack.md +23 -23
- package/template/.claude/skills/hallmark/references/macrostructures/17-type-specimen.md +23 -23
- package/template/.claude/skills/hallmark/references/macrostructures/18-portfolio-grid.md +23 -23
- package/template/.claude/skills/hallmark/references/macrostructures/19-map-diagram.md +23 -23
- package/template/.claude/skills/hallmark/references/macrostructures/20-ecosystem-index.md +23 -23
- package/template/.claude/skills/hallmark/references/macrostructures/21-component-playground.md +23 -23
- package/template/.claude/skills/hallmark/references/macrostructures.md +89 -89
- package/template/.claude/skills/hallmark/references/microinteractions.md +260 -260
- package/template/.claude/skills/hallmark/references/motion.md +109 -109
- package/template/.claude/skills/hallmark/references/preview-examples.md +49 -49
- package/template/.claude/skills/hallmark/references/responsive.md +138 -138
- package/template/.claude/skills/hallmark/references/slop-test.md +205 -205
- package/template/.claude/skills/hallmark/references/structure.md +164 -164
- package/template/.claude/skills/hallmark/references/study.md +511 -511
- package/template/.claude/skills/hallmark/references/typography.md +243 -243
- package/template/.claude/skills/hallmark/references/verbs/audit.md +25 -25
- package/template/.claude/skills/hallmark/references/verbs/redesign.md +269 -269
- package/template/.claude/skills/hallmark-loop/SKILL.md +105 -105
- package/template/.claude/skills/hallmark-loop/references/auditor-call.md +60 -60
- package/template/.claude/skills/hallmark-loop/references/capture.md +78 -78
- package/template/.claude/skills/hallmark-loop/references/loop-control.md +79 -79
- package/template/.claude/skills/handoff/SKILL.md +15 -15
- package/template/.claude/skills/knowledge-crunching/SKILL.md +94 -94
- package/template/.claude/skills/research/SKILL.md +69 -69
- package/template/.claude/skills/skill-creator/LICENSE.txt +201 -201
- package/template/.claude/skills/skill-creator/SKILL.md +154 -149
- package/template/.claude/skills/skill-creator/agents/analyzer.md +274 -274
- package/template/.claude/skills/skill-creator/agents/comparator.md +202 -202
- package/template/.claude/skills/skill-creator/agents/grader.md +223 -223
- package/template/.claude/skills/skill-creator/assets/eval_review.html +146 -146
- package/template/.claude/skills/skill-creator/eval-viewer/generate_review.py +471 -471
- package/template/.claude/skills/skill-creator/eval-viewer/viewer.html +1325 -1325
- package/template/.claude/skills/skill-creator/references/benchmark-optimization-guide.md +86 -86
- package/template/.claude/skills/skill-creator/references/distribution-guide.md +79 -79
- package/template/.claude/skills/skill-creator/references/eval-infrastructure-guide.md +129 -129
- package/template/.claude/skills/skill-creator/references/eval-schemas.md +121 -121
- package/template/.claude/skills/skill-creator/references/mcp-skills-integration.md +71 -71
- package/template/.claude/skills/skill-creator/references/metadata-quality-criteria.md +94 -94
- package/template/.claude/skills/skill-creator/references/plugin-marketplace-hosting.md +104 -104
- package/template/.claude/skills/skill-creator/references/plugin-marketplace-overview.md +89 -89
- package/template/.claude/skills/skill-creator/references/plugin-marketplace-schema.md +93 -93
- package/template/.claude/skills/skill-creator/references/plugin-marketplace-sources.md +103 -103
- package/template/.claude/skills/skill-creator/references/plugin-marketplace-troubleshooting.md +76 -76
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- package/template/.claude/skills/skill-creator/references/skill-anatomy-and-requirements.md +77 -77
- package/template/.claude/skills/skill-creator/references/skill-creation-workflow.md +152 -151
- package/template/.claude/skills/skill-creator/references/skill-design-patterns.md +75 -75
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- package/template/.claude/skills/skill-creator/references/troubleshooting-guide.md +81 -81
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- package/template/.claude/skills/skill-creator/scripts/improve_description.py +248 -248
- package/template/.claude/skills/skill-creator/scripts/init_skill.py +360 -360
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- package/template/.claude/skills/skill-creator/scripts/quick_validate.py +110 -110
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## 07 · Manifesto
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Polemical large type. Declaration energy. The page tells the reader what to believe before it tells them what to buy. Often political-poster aesthetic.
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Avoid for transactional pages. Manifesto sells *agreement*, not action.
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Reference: Linear's positioning pages, agency rebrand sites, political campaign landing pages.
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> *"Lightness above weightiness, elevate everyone you encounter."* — craigmod.com — one-line principle, no explanation needed
|
|
22
|
-
|
|
23
|
-
```html
|
|
24
|
-
<section class="manifesto bleed-ink">
|
|
25
|
-
<h1 class="caps display-xxl">WE BELIEVE <em class="block-accent">DESIGN</em> IS SLOW.</h1>
|
|
26
|
-
</section>
|
|
27
|
-
<section class="bleed-paper">
|
|
28
|
-
<p class="claim">It costs less than the rework you'll do without it.</p>
|
|
29
|
-
</section>
|
|
30
|
-
```
|
|
31
|
-
|
|
32
|
-
---
|
|
1
|
+
## 07 · Manifesto
|
|
2
|
+
|
|
3
|
+
Polemical large type. Declaration energy. The page tells the reader what to believe before it tells them what to buy. Often political-poster aesthetic.
|
|
4
|
+
|
|
5
|
+
- **Heading:** all-caps display tilted slightly (`-2°` to `-4°`), or stacked colour-block highlights on the verb.
|
|
6
|
+
- **Body:** short paragraphs each holding one assertion, large enough to read across the room.
|
|
7
|
+
- **Divider:** bleed-colour blocks between sections; no hairlines.
|
|
8
|
+
- **Button:** oversized solid block, accent colour, set far below the fold.
|
|
9
|
+
- **Image:** none, or a single high-contrast B&W photograph used as a section bleed.
|
|
10
|
+
- **Reveal:** horizontal sweep on section entry.
|
|
11
|
+
|
|
12
|
+
Reach for it for brand repositioning announcements, mission-led indie products, design-studio beliefs pages.
|
|
13
|
+
|
|
14
|
+
Avoid for transactional pages. Manifesto sells *agreement*, not action.
|
|
15
|
+
|
|
16
|
+
Reference: Linear's positioning pages, agency rebrand sites, political campaign landing pages.
|
|
17
|
+
|
|
18
|
+
**Sample opening lines** (imitate the *specificity* — manifestos commit, they don't hedge):
|
|
19
|
+
> *"WE ARE A STUDIO. WE ARE NOT A PLATFORM."* — Meridian (test 04) — defines by refusal, all caps, a single accent word
|
|
20
|
+
> *"We design products that last twelve years. We do not design products that need replacing every two."* — concrete number, paired declaration
|
|
21
|
+
> *"Lightness above weightiness, elevate everyone you encounter."* — craigmod.com — one-line principle, no explanation needed
|
|
22
|
+
|
|
23
|
+
```html
|
|
24
|
+
<section class="manifesto bleed-ink">
|
|
25
|
+
<h1 class="caps display-xxl">WE BELIEVE <em class="block-accent">DESIGN</em> IS SLOW.</h1>
|
|
26
|
+
</section>
|
|
27
|
+
<section class="bleed-paper">
|
|
28
|
+
<p class="claim">It costs less than the rework you'll do without it.</p>
|
|
29
|
+
</section>
|
|
30
|
+
```
|
|
31
|
+
|
|
32
|
+
---
|
|
@@ -1,34 +1,34 @@
|
|
|
1
|
-
## 08 · Photographic
|
|
2
|
-
|
|
3
|
-
A single huge image dominates each fold. Text is small annotation, not headline. The design says *look* before it says *read*.
|
|
4
|
-
|
|
5
|
-
- **Heading:** small caption near a corner of the image; never centered display.
|
|
6
|
-
- **Body:** full-bleed image bands alternating with narrow text bands.
|
|
7
|
-
- **Divider:** the image edge IS the divider; no rules.
|
|
8
|
-
- **Button:** typographic link tucked under the caption.
|
|
9
|
-
- **Image:** the whole point — full-bleed, edge to edge, often a single photo per fold.
|
|
10
|
-
- **Reveal:** no spatial motion; let the photographs do the work.
|
|
11
|
-
|
|
12
|
-
Reach for it for fashion, hospitality, photography portfolios, lifestyle e-commerce, any brand whose product is a *feeling*.
|
|
13
|
-
|
|
14
|
-
Avoid without real photography. AI-generated stock undoes the macrostructure.
|
|
15
|
-
|
|
16
|
-
Reference: Aimé Leon Dore, Mr Porter editorial, Stüssy lookbooks.
|
|
17
|
-
|
|
18
|
-
**Sample opening lines** (imitate the *specificity* — captions for photographs are dates, places, plate numbers — not marketing):
|
|
19
|
-
> *"Plate 47 · scored before the proof."* — Maple Street Bread (test 03) — a number, a moment in the process
|
|
20
|
-
> *"Spring, 2026."* — Atelier-style — two words, full stop
|
|
21
|
-
> *"From the working archive."* — gives the photograph provenance without explaining it
|
|
22
|
-
|
|
23
|
-
```html
|
|
24
|
-
<section class="photo-fold">
|
|
25
|
-
<img class="bleed" src="hero.jpg" />
|
|
26
|
-
<p class="caption">Spring, 2026.</p>
|
|
27
|
-
</section>
|
|
28
|
-
<section class="text-fold">
|
|
29
|
-
<p class="lede">…</p>
|
|
30
|
-
</section>
|
|
31
|
-
<section class="photo-fold">…</section>
|
|
32
|
-
```
|
|
33
|
-
|
|
34
|
-
---
|
|
1
|
+
## 08 · Photographic
|
|
2
|
+
|
|
3
|
+
A single huge image dominates each fold. Text is small annotation, not headline. The design says *look* before it says *read*.
|
|
4
|
+
|
|
5
|
+
- **Heading:** small caption near a corner of the image; never centered display.
|
|
6
|
+
- **Body:** full-bleed image bands alternating with narrow text bands.
|
|
7
|
+
- **Divider:** the image edge IS the divider; no rules.
|
|
8
|
+
- **Button:** typographic link tucked under the caption.
|
|
9
|
+
- **Image:** the whole point — full-bleed, edge to edge, often a single photo per fold.
|
|
10
|
+
- **Reveal:** no spatial motion; let the photographs do the work.
|
|
11
|
+
|
|
12
|
+
Reach for it for fashion, hospitality, photography portfolios, lifestyle e-commerce, any brand whose product is a *feeling*.
|
|
13
|
+
|
|
14
|
+
Avoid without real photography. AI-generated stock undoes the macrostructure.
|
|
15
|
+
|
|
16
|
+
Reference: Aimé Leon Dore, Mr Porter editorial, Stüssy lookbooks.
|
|
17
|
+
|
|
18
|
+
**Sample opening lines** (imitate the *specificity* — captions for photographs are dates, places, plate numbers — not marketing):
|
|
19
|
+
> *"Plate 47 · scored before the proof."* — Maple Street Bread (test 03) — a number, a moment in the process
|
|
20
|
+
> *"Spring, 2026."* — Atelier-style — two words, full stop
|
|
21
|
+
> *"From the working archive."* — gives the photograph provenance without explaining it
|
|
22
|
+
|
|
23
|
+
```html
|
|
24
|
+
<section class="photo-fold">
|
|
25
|
+
<img class="bleed" src="hero.jpg" />
|
|
26
|
+
<p class="caption">Spring, 2026.</p>
|
|
27
|
+
</section>
|
|
28
|
+
<section class="text-fold">
|
|
29
|
+
<p class="lede">…</p>
|
|
30
|
+
</section>
|
|
31
|
+
<section class="photo-fold">…</section>
|
|
32
|
+
```
|
|
33
|
+
|
|
34
|
+
---
|
|
@@ -1,32 +1,32 @@
|
|
|
1
|
-
## 09 · Quote-Led
|
|
2
|
-
|
|
3
|
-
The hero is a pull-quote with attribution. The headline is borrowed credibility, not the brand's voice. The page leads with social proof.
|
|
4
|
-
|
|
5
|
-
- **Heading:** italic display setting a customer's quote (36–60 px), with attribution below in small caps.
|
|
6
|
-
- **Body:** continues with additional testimonials, case studies, or a quiet feature list.
|
|
7
|
-
- **Divider:** centered quote-mark glyph or an em-rule between testimonials.
|
|
8
|
-
- **Button:** typographic link beneath the attribution ("Read the full case study →").
|
|
9
|
-
- **Image:** small avatar or company logo by the attribution; otherwise none.
|
|
10
|
-
- **Reveal:** none in fold; below-fold may stagger.
|
|
11
|
-
|
|
12
|
-
Reach for it for B2B products with strong customer voices, agency case-study pages, fundraising sites, anywhere "people like me use this" is the unlock.
|
|
13
|
-
|
|
14
|
-
Avoid for new products without real testimonials. Fake quotes destroy trust on inspection.
|
|
15
|
-
|
|
16
|
-
Reference: many B2B SaaS landings, agency homepages, university development pages.
|
|
17
|
-
|
|
18
|
-
**Sample opening lines** (imitate the *specificity* — quote-led pages let someone else say it, then attribute):
|
|
19
|
-
> *"I started listening on a long bus ride. By the third episode I'd missed my stop, and I didn't mind."* — Tide (test 01) — story-shaped, attributed to a listener
|
|
20
|
-
> *"Restraint, repeated, becomes a signature."* — Hallmark Atelier — short, philosophical, signed by the studio
|
|
21
|
-
> *"It told me the span that regressed, the deploy that caused it, and the engineer to ask. We rolled back in eight minutes."* — Tracejam-style — names the outcome with a number
|
|
22
|
-
|
|
23
|
-
```html
|
|
24
|
-
<section class="quote-hero">
|
|
25
|
-
<blockquote class="display-italic">"…"</blockquote>
|
|
26
|
-
<p class="attribution">— Name, Title, Company</p>
|
|
27
|
-
<a class="link">Read the case →</a>
|
|
28
|
-
</section>
|
|
29
|
-
<section class="more-quotes">…</section>
|
|
30
|
-
```
|
|
31
|
-
|
|
32
|
-
---
|
|
1
|
+
## 09 · Quote-Led
|
|
2
|
+
|
|
3
|
+
The hero is a pull-quote with attribution. The headline is borrowed credibility, not the brand's voice. The page leads with social proof.
|
|
4
|
+
|
|
5
|
+
- **Heading:** italic display setting a customer's quote (36–60 px), with attribution below in small caps.
|
|
6
|
+
- **Body:** continues with additional testimonials, case studies, or a quiet feature list.
|
|
7
|
+
- **Divider:** centered quote-mark glyph or an em-rule between testimonials.
|
|
8
|
+
- **Button:** typographic link beneath the attribution ("Read the full case study →").
|
|
9
|
+
- **Image:** small avatar or company logo by the attribution; otherwise none.
|
|
10
|
+
- **Reveal:** none in fold; below-fold may stagger.
|
|
11
|
+
|
|
12
|
+
Reach for it for B2B products with strong customer voices, agency case-study pages, fundraising sites, anywhere "people like me use this" is the unlock.
|
|
13
|
+
|
|
14
|
+
Avoid for new products without real testimonials. Fake quotes destroy trust on inspection.
|
|
15
|
+
|
|
16
|
+
Reference: many B2B SaaS landings, agency homepages, university development pages.
|
|
17
|
+
|
|
18
|
+
**Sample opening lines** (imitate the *specificity* — quote-led pages let someone else say it, then attribute):
|
|
19
|
+
> *"I started listening on a long bus ride. By the third episode I'd missed my stop, and I didn't mind."* — Tide (test 01) — story-shaped, attributed to a listener
|
|
20
|
+
> *"Restraint, repeated, becomes a signature."* — Hallmark Atelier — short, philosophical, signed by the studio
|
|
21
|
+
> *"It told me the span that regressed, the deploy that caused it, and the engineer to ask. We rolled back in eight minutes."* — Tracejam-style — names the outcome with a number
|
|
22
|
+
|
|
23
|
+
```html
|
|
24
|
+
<section class="quote-hero">
|
|
25
|
+
<blockquote class="display-italic">"…"</blockquote>
|
|
26
|
+
<p class="attribution">— Name, Title, Company</p>
|
|
27
|
+
<a class="link">Read the case →</a>
|
|
28
|
+
</section>
|
|
29
|
+
<section class="more-quotes">…</section>
|
|
30
|
+
```
|
|
31
|
+
|
|
32
|
+
---
|
|
@@ -1,32 +1,32 @@
|
|
|
1
|
-
## 10 · Specimen *(no longer the default)*
|
|
2
|
-
|
|
3
|
-
Numbered left-margin labels, huge serif display, asymmetric column spans, hairline rules, typographic-only CTA, generous whitespace. Editorial / type-foundry energy.
|
|
4
|
-
|
|
5
|
-
- **Heading:** left-margin number + label (`01 — HELLO.`) beside a large serif phrase.
|
|
6
|
-
- **Body:** asymmetric spans — narrow label column / wide content column.
|
|
7
|
-
- **Divider:** hairline rules between sections.
|
|
8
|
-
- **Button:** typographic link with arrow ("Open your studio →"); no box, no fill.
|
|
9
|
-
- **Image:** none, or a hand-drawn SVG accent in the wide left margin.
|
|
10
|
-
- **Reveal:** fade-up stagger on first load.
|
|
11
|
-
|
|
12
|
-
Reach for it ONLY when the brief is explicitly editorial, type-foundry, journal, or "specimen sheet". Otherwise pick something else.
|
|
13
|
-
|
|
14
|
-
**Banned as a default.** If the brief is vague and you've defaulted here, restart.
|
|
15
|
-
|
|
16
|
-
Reference: type foundry homepages (Klim, Pangram Pangram, Production Type), some editorial portfolios.
|
|
17
|
-
|
|
18
|
-
**Sample opening lines** (imitate the *specificity* — Specimen openings are foundry-voice, treating type as material culture):
|
|
19
|
-
> *"A thing well made."* — klim.co.nz — refusal of the verb, treats design as material
|
|
20
|
-
> *"Type, set with care."* — Hallmark Specimen — three words, a colon implied
|
|
21
|
-
> *"Creative direction, design and type for culture since 2003."* — apracticeforeverydaylife.com — date-anchored, names verticals
|
|
22
|
-
|
|
23
|
-
```html
|
|
24
|
-
<header class="specimen">
|
|
25
|
-
<p class="num-label">01 — HELLO.</p>
|
|
26
|
-
<h1 class="serif-xxl">A quiet <em>instrument.</em></h1>
|
|
27
|
-
<p class="lede narrow">…</p>
|
|
28
|
-
<a class="link">Open your studio →</a>
|
|
29
|
-
</header>
|
|
30
|
-
```
|
|
31
|
-
|
|
32
|
-
---
|
|
1
|
+
## 10 · Specimen *(no longer the default)*
|
|
2
|
+
|
|
3
|
+
Numbered left-margin labels, huge serif display, asymmetric column spans, hairline rules, typographic-only CTA, generous whitespace. Editorial / type-foundry energy.
|
|
4
|
+
|
|
5
|
+
- **Heading:** left-margin number + label (`01 — HELLO.`) beside a large serif phrase.
|
|
6
|
+
- **Body:** asymmetric spans — narrow label column / wide content column.
|
|
7
|
+
- **Divider:** hairline rules between sections.
|
|
8
|
+
- **Button:** typographic link with arrow ("Open your studio →"); no box, no fill.
|
|
9
|
+
- **Image:** none, or a hand-drawn SVG accent in the wide left margin.
|
|
10
|
+
- **Reveal:** fade-up stagger on first load.
|
|
11
|
+
|
|
12
|
+
Reach for it ONLY when the brief is explicitly editorial, type-foundry, journal, or "specimen sheet". Otherwise pick something else.
|
|
13
|
+
|
|
14
|
+
**Banned as a default.** If the brief is vague and you've defaulted here, restart.
|
|
15
|
+
|
|
16
|
+
Reference: type foundry homepages (Klim, Pangram Pangram, Production Type), some editorial portfolios.
|
|
17
|
+
|
|
18
|
+
**Sample opening lines** (imitate the *specificity* — Specimen openings are foundry-voice, treating type as material culture):
|
|
19
|
+
> *"A thing well made."* — klim.co.nz — refusal of the verb, treats design as material
|
|
20
|
+
> *"Type, set with care."* — Hallmark Specimen — three words, a colon implied
|
|
21
|
+
> *"Creative direction, design and type for culture since 2003."* — apracticeforeverydaylife.com — date-anchored, names verticals
|
|
22
|
+
|
|
23
|
+
```html
|
|
24
|
+
<header class="specimen">
|
|
25
|
+
<p class="num-label">01 — HELLO.</p>
|
|
26
|
+
<h1 class="serif-xxl">A quiet <em>instrument.</em></h1>
|
|
27
|
+
<p class="lede narrow">…</p>
|
|
28
|
+
<a class="link">Open your studio →</a>
|
|
29
|
+
</header>
|
|
30
|
+
```
|
|
31
|
+
|
|
32
|
+
---
|
|
@@ -1,23 +1,23 @@
|
|
|
1
|
-
## 11 · Catalogue
|
|
2
|
-
|
|
3
|
-
Uniform grid of variations of the same thing — typefaces, colour palettes, product SKUs. The page is a visual index of inventory.
|
|
4
|
-
|
|
5
|
-
- **Heading:** brand mark + tagline only; no big display.
|
|
6
|
-
- **Body:** grid of identical-sized cards (3–5 per row), each one variant of the core product.
|
|
7
|
-
- **Divider:** hairline rules between rows; sometimes a category label band.
|
|
8
|
-
- **Button:** card-internal link to detail page; no global CTA.
|
|
9
|
-
- **Image:** specimen thumbnail per card, or a swatch.
|
|
10
|
-
- **Reveal:** none.
|
|
11
|
-
|
|
12
|
-
Reach for it for foundries, palette generators, font shops, colour systems, capsule collections.
|
|
13
|
-
|
|
14
|
-
Avoid for narrative brands. Catalogue treats every item as equal — wrong for products with hierarchy.
|
|
15
|
-
|
|
16
|
-
Reference: Klim Type Foundry, Pangram Pangram, Coolors palettes.
|
|
17
|
-
|
|
18
|
-
**Sample opening lines** (imitate the *specificity* — Catalogue openings are inventory headers, dated, with a count):
|
|
19
|
-
> *"Today's loaves."* — Maple Street Bread (test 03) — two words, ownership of the day
|
|
20
|
-
> *"Five collections, in store now."* — names the count and the where
|
|
21
|
-
> *"Thirty-eight items · Spring 2026 · all hand-stitched."* — count, date, qualifier; no adjectives
|
|
22
|
-
|
|
23
|
-
---
|
|
1
|
+
## 11 · Catalogue
|
|
2
|
+
|
|
3
|
+
Uniform grid of variations of the same thing — typefaces, colour palettes, product SKUs. The page is a visual index of inventory.
|
|
4
|
+
|
|
5
|
+
- **Heading:** brand mark + tagline only; no big display.
|
|
6
|
+
- **Body:** grid of identical-sized cards (3–5 per row), each one variant of the core product.
|
|
7
|
+
- **Divider:** hairline rules between rows; sometimes a category label band.
|
|
8
|
+
- **Button:** card-internal link to detail page; no global CTA.
|
|
9
|
+
- **Image:** specimen thumbnail per card, or a swatch.
|
|
10
|
+
- **Reveal:** none.
|
|
11
|
+
|
|
12
|
+
Reach for it for foundries, palette generators, font shops, colour systems, capsule collections.
|
|
13
|
+
|
|
14
|
+
Avoid for narrative brands. Catalogue treats every item as equal — wrong for products with hierarchy.
|
|
15
|
+
|
|
16
|
+
Reference: Klim Type Foundry, Pangram Pangram, Coolors palettes.
|
|
17
|
+
|
|
18
|
+
**Sample opening lines** (imitate the *specificity* — Catalogue openings are inventory headers, dated, with a count):
|
|
19
|
+
> *"Today's loaves."* — Maple Street Bread (test 03) — two words, ownership of the day
|
|
20
|
+
> *"Five collections, in store now."* — names the count and the where
|
|
21
|
+
> *"Thirty-eight items · Spring 2026 · all hand-stitched."* — count, date, qualifier; no adjectives
|
|
22
|
+
|
|
23
|
+
---
|
|
@@ -1,23 +1,23 @@
|
|
|
1
|
-
## 12 · Letter
|
|
2
|
-
|
|
3
|
-
First-person, written, intimate. Opens with a greeting ("Dear friend,"). No buttons in the fold. Reads as a personal note from the founder.
|
|
4
|
-
|
|
5
|
-
- **Heading:** salutation in serif italic ("Dear reader,"), 1.5–2× body size.
|
|
6
|
-
- **Body:** prose, single column, narrow measure (50ch), as if typed.
|
|
7
|
-
- **Divider:** paragraph spacing only, occasional `* * *` separator.
|
|
8
|
-
- **Button:** sign-off link at the foot ("p.s. join us if you'd like →").
|
|
9
|
-
- **Image:** maybe one signature scan, or a quiet inline photograph.
|
|
10
|
-
- **Reveal:** none.
|
|
11
|
-
|
|
12
|
-
Reach for it for personal brands, indie founder announcements, sabbatical or pivot pages, donation appeals.
|
|
13
|
-
|
|
14
|
-
Avoid for transactional commerce. Letter is intimate; commerce is functional.
|
|
15
|
-
|
|
16
|
-
Reference: Frank Chimero's site, founder farewell posts, indie newsletter front pages.
|
|
17
|
-
|
|
18
|
-
**Sample opening lines** (imitate the *specificity* — Letter openings are first-person greetings, dated, with a place if relevant):
|
|
19
|
-
> *"Hello, I'm Anya."* — Anya (test 06) — single line, name, full stop
|
|
20
|
-
> *"Saturday, 6:14 a.m. The dough went in at midnight."* — opens on a moment, then explains it
|
|
21
|
-
> *"Hey there. This page is soft because the surface should be soft."* — Hallmark Plume — colloquial open + a principle
|
|
22
|
-
|
|
23
|
-
---
|
|
1
|
+
## 12 · Letter
|
|
2
|
+
|
|
3
|
+
First-person, written, intimate. Opens with a greeting ("Dear friend,"). No buttons in the fold. Reads as a personal note from the founder.
|
|
4
|
+
|
|
5
|
+
- **Heading:** salutation in serif italic ("Dear reader,"), 1.5–2× body size.
|
|
6
|
+
- **Body:** prose, single column, narrow measure (50ch), as if typed.
|
|
7
|
+
- **Divider:** paragraph spacing only, occasional `* * *` separator.
|
|
8
|
+
- **Button:** sign-off link at the foot ("p.s. join us if you'd like →").
|
|
9
|
+
- **Image:** maybe one signature scan, or a quiet inline photograph.
|
|
10
|
+
- **Reveal:** none.
|
|
11
|
+
|
|
12
|
+
Reach for it for personal brands, indie founder announcements, sabbatical or pivot pages, donation appeals.
|
|
13
|
+
|
|
14
|
+
Avoid for transactional commerce. Letter is intimate; commerce is functional.
|
|
15
|
+
|
|
16
|
+
Reference: Frank Chimero's site, founder farewell posts, indie newsletter front pages.
|
|
17
|
+
|
|
18
|
+
**Sample opening lines** (imitate the *specificity* — Letter openings are first-person greetings, dated, with a place if relevant):
|
|
19
|
+
> *"Hello, I'm Anya."* — Anya (test 06) — single line, name, full stop
|
|
20
|
+
> *"Saturday, 6:14 a.m. The dough went in at midnight."* — opens on a moment, then explains it
|
|
21
|
+
> *"Hey there. This page is soft because the surface should be soft."* — Hallmark Plume — colloquial open + a principle
|
|
22
|
+
|
|
23
|
+
---
|
|
@@ -1,23 +1,23 @@
|
|
|
1
|
-
## 13 · Index-First
|
|
2
|
-
|
|
3
|
-
The page IS a list of links. No hero image, no narrative flow. Pure navigation as design.
|
|
4
|
-
|
|
5
|
-
- **Heading:** one short paragraph at the top introducing the index, no display type.
|
|
6
|
-
- **Body:** vertical list of categorised links; sometimes a sidebar of filters.
|
|
7
|
-
- **Divider:** hairline rules between rows; or zero rules with paper-colour bands.
|
|
8
|
-
- **Button:** the links themselves are the buttons.
|
|
9
|
-
- **Image:** none, or tiny favicons by each entry.
|
|
10
|
-
- **Reveal:** none.
|
|
11
|
-
|
|
12
|
-
Reach for it for documentation hubs, knowledge bases, archive front pages, design system entries, link-in-bio pages with substance.
|
|
13
|
-
|
|
14
|
-
Avoid for marketing pages. Index-First is for browsing audiences; selling needs structure.
|
|
15
|
-
|
|
16
|
-
Reference: Are.na's homepage feel, archive sites, documentation indices.
|
|
17
|
-
|
|
18
|
-
**Sample opening lines** (imitate the *specificity* — Index-First openings are headers for what's below, sometimes nothing more than a label):
|
|
19
|
-
> *"Selected work · 2018 — 2026."* — date range, no preamble
|
|
20
|
-
> *"Things Become Other Things · Lightness above weightiness."* — craigmod.com — two phrases joined by a divider
|
|
21
|
-
> *"Writer + Photographer."* — craigmod.com — three words, summarises the whole site
|
|
22
|
-
|
|
23
|
-
---
|
|
1
|
+
## 13 · Index-First
|
|
2
|
+
|
|
3
|
+
The page IS a list of links. No hero image, no narrative flow. Pure navigation as design.
|
|
4
|
+
|
|
5
|
+
- **Heading:** one short paragraph at the top introducing the index, no display type.
|
|
6
|
+
- **Body:** vertical list of categorised links; sometimes a sidebar of filters.
|
|
7
|
+
- **Divider:** hairline rules between rows; or zero rules with paper-colour bands.
|
|
8
|
+
- **Button:** the links themselves are the buttons.
|
|
9
|
+
- **Image:** none, or tiny favicons by each entry.
|
|
10
|
+
- **Reveal:** none.
|
|
11
|
+
|
|
12
|
+
Reach for it for documentation hubs, knowledge bases, archive front pages, design system entries, link-in-bio pages with substance.
|
|
13
|
+
|
|
14
|
+
Avoid for marketing pages. Index-First is for browsing audiences; selling needs structure.
|
|
15
|
+
|
|
16
|
+
Reference: Are.na's homepage feel, archive sites, documentation indices.
|
|
17
|
+
|
|
18
|
+
**Sample opening lines** (imitate the *specificity* — Index-First openings are headers for what's below, sometimes nothing more than a label):
|
|
19
|
+
> *"Selected work · 2018 — 2026."* — date range, no preamble
|
|
20
|
+
> *"Things Become Other Things · Lightness above weightiness."* — craigmod.com — two phrases joined by a divider
|
|
21
|
+
> *"Writer + Photographer."* — craigmod.com — three words, summarises the whole site
|
|
22
|
+
|
|
23
|
+
---
|
package/template/.claude/skills/hallmark/references/macrostructures/14-narrative-workflow.md
CHANGED
|
@@ -1,23 +1,23 @@
|
|
|
1
|
-
## 14 · Narrative Workflow
|
|
2
|
-
|
|
3
|
-
Numbered stages tell the story of how the user uses the product over time. Each section is a phase (1.0 → 2.0 → 3.0 → 4.0). The page is a process timeline.
|
|
4
|
-
|
|
5
|
-
- **Heading:** large numbered stage labels (`1.0 INTAKE`, `2.0 PLAN`).
|
|
6
|
-
- **Body:** each stage has a short explanation and a small product visual.
|
|
7
|
-
- **Divider:** thick numbered rule between stages.
|
|
8
|
-
- **Button:** stage-internal links; one global "Start at stage 1 →" at the foot.
|
|
9
|
-
- **Image:** small product capture per stage, often annotated.
|
|
10
|
-
- **Reveal:** sweep horizontal as stages enter the viewport.
|
|
11
|
-
|
|
12
|
-
Reach for it for products with explicit workflows — project management, design-to-dev pipelines, writing tools.
|
|
13
|
-
|
|
14
|
-
Avoid for tools that work in *one* moment. Narrative Workflow needs a real sequence.
|
|
15
|
-
|
|
16
|
-
Reference: Linear's how-it-works pages, some Figma marketing pages.
|
|
17
|
-
|
|
18
|
-
**Sample opening lines** (imitate the *specificity* — Narrative Workflow openings are stage labels: numbered, declarative, in process language):
|
|
19
|
-
> *"01 · sourdough overnight · 02 · score at dawn · 03 · pull at seven."* — three numbered stages, no marketing
|
|
20
|
-
> *"1.0 · parse · 2.0 · filter · 3.0 · route."* — Streampipe (test 02) — versioned numbers, three concrete verbs
|
|
21
|
-
> *"I. We design products that last twelve years. II. A material is sustainable when someone, somewhere, can repair it."* — Meridian — Roman numerals + declarative
|
|
22
|
-
|
|
23
|
-
---
|
|
1
|
+
## 14 · Narrative Workflow
|
|
2
|
+
|
|
3
|
+
Numbered stages tell the story of how the user uses the product over time. Each section is a phase (1.0 → 2.0 → 3.0 → 4.0). The page is a process timeline.
|
|
4
|
+
|
|
5
|
+
- **Heading:** large numbered stage labels (`1.0 INTAKE`, `2.0 PLAN`).
|
|
6
|
+
- **Body:** each stage has a short explanation and a small product visual.
|
|
7
|
+
- **Divider:** thick numbered rule between stages.
|
|
8
|
+
- **Button:** stage-internal links; one global "Start at stage 1 →" at the foot.
|
|
9
|
+
- **Image:** small product capture per stage, often annotated.
|
|
10
|
+
- **Reveal:** sweep horizontal as stages enter the viewport.
|
|
11
|
+
|
|
12
|
+
Reach for it for products with explicit workflows — project management, design-to-dev pipelines, writing tools.
|
|
13
|
+
|
|
14
|
+
Avoid for tools that work in *one* moment. Narrative Workflow needs a real sequence.
|
|
15
|
+
|
|
16
|
+
Reference: Linear's how-it-works pages, some Figma marketing pages.
|
|
17
|
+
|
|
18
|
+
**Sample opening lines** (imitate the *specificity* — Narrative Workflow openings are stage labels: numbered, declarative, in process language):
|
|
19
|
+
> *"01 · sourdough overnight · 02 · score at dawn · 03 · pull at seven."* — three numbered stages, no marketing
|
|
20
|
+
> *"1.0 · parse · 2.0 · filter · 3.0 · route."* — Streampipe (test 02) — versioned numbers, three concrete verbs
|
|
21
|
+
> *"I. We design products that last twelve years. II. A material is sustainable when someone, somewhere, can repair it."* — Meridian — Roman numerals + declarative
|
|
22
|
+
|
|
23
|
+
---
|
|
@@ -1,23 +1,23 @@
|
|
|
1
|
-
## 15 · Split Studio
|
|
2
|
-
|
|
3
|
-
Diptych. Every major content block divides the screen — text on one side, proof on the other. The pairing alternates direction down the page.
|
|
4
|
-
|
|
5
|
-
- **Heading:** half-screen wide; the other half holds a screenshot or a quote.
|
|
6
|
-
- **Body:** alternating left-text/right-image and right-text/left-image modules.
|
|
7
|
-
- **Divider:** a clear gutter between halves; no rules.
|
|
8
|
-
- **Button:** outlined chip below the text half.
|
|
9
|
-
- **Image:** anchored to the opposite half from the text in each row.
|
|
10
|
-
- **Reveal:** opposite halves cross-fade in slightly staggered.
|
|
11
|
-
|
|
12
|
-
Reach for it for SaaS feature pages, dev tools that pair explanation with code, anything where every claim wants a visual proof.
|
|
13
|
-
|
|
14
|
-
Avoid for narrative or photographic brands. Split halves the attention; some pages need single focus.
|
|
15
|
-
|
|
16
|
-
Reference: Vercel feature pages, Stripe Sessions program pages, many dev-tool homepages.
|
|
17
|
-
|
|
18
|
-
**Sample opening lines** (imitate the *specificity* — Split Studio openings pair a positioning statement with a proof column):
|
|
19
|
-
> *"A studio for what's next."* — italic display + selected-work column on the right
|
|
20
|
-
> *"Print discipline, on screen."* — Hallmark Newsprint — two-phrase headline, masthead-style
|
|
21
|
-
> *"We design and build distinctive products for ambitious teams."* — names the verb (design and build), names the audience
|
|
22
|
-
|
|
23
|
-
---
|
|
1
|
+
## 15 · Split Studio
|
|
2
|
+
|
|
3
|
+
Diptych. Every major content block divides the screen — text on one side, proof on the other. The pairing alternates direction down the page.
|
|
4
|
+
|
|
5
|
+
- **Heading:** half-screen wide; the other half holds a screenshot or a quote.
|
|
6
|
+
- **Body:** alternating left-text/right-image and right-text/left-image modules.
|
|
7
|
+
- **Divider:** a clear gutter between halves; no rules.
|
|
8
|
+
- **Button:** outlined chip below the text half.
|
|
9
|
+
- **Image:** anchored to the opposite half from the text in each row.
|
|
10
|
+
- **Reveal:** opposite halves cross-fade in slightly staggered.
|
|
11
|
+
|
|
12
|
+
Reach for it for SaaS feature pages, dev tools that pair explanation with code, anything where every claim wants a visual proof.
|
|
13
|
+
|
|
14
|
+
Avoid for narrative or photographic brands. Split halves the attention; some pages need single focus.
|
|
15
|
+
|
|
16
|
+
Reference: Vercel feature pages, Stripe Sessions program pages, many dev-tool homepages.
|
|
17
|
+
|
|
18
|
+
**Sample opening lines** (imitate the *specificity* — Split Studio openings pair a positioning statement with a proof column):
|
|
19
|
+
> *"A studio for what's next."* — italic display + selected-work column on the right
|
|
20
|
+
> *"Print discipline, on screen."* — Hallmark Newsprint — two-phrase headline, masthead-style
|
|
21
|
+
> *"We design and build distinctive products for ambitious teams."* — names the verb (design and build), names the audience
|
|
22
|
+
|
|
23
|
+
---
|
|
@@ -1,23 +1,23 @@
|
|
|
1
|
-
## 16 · Feature Stack
|
|
2
|
-
|
|
3
|
-
Sticky left pane (label / description) + scroll-synced right pane (screenshots cycling through related details). Cinematic pacing.
|
|
4
|
-
|
|
5
|
-
- **Heading:** held inside the sticky pane; persists while content cycles beside it.
|
|
6
|
-
- **Body:** two columns — left sticky, right scrolling; the right pane plays through 3–6 detail screens per section.
|
|
7
|
-
- **Divider:** section bands; the sticky pane re-anchors per section.
|
|
8
|
-
- **Button:** in the sticky pane, set when the user reaches the section's detail count.
|
|
9
|
-
- **Image:** the scrolling-right column is mostly imagery.
|
|
10
|
-
- **Reveal:** none of the spatial-fade kind; the sticky/scroll IS the motion.
|
|
11
|
-
|
|
12
|
-
Reach for it for premium products, complex feature stories, anything where you want to control pacing as the user scrolls.
|
|
13
|
-
|
|
14
|
-
Avoid on mobile-first audiences without strong fallback. Sticky+scroll-sync is rough on small screens.
|
|
15
|
-
|
|
16
|
-
Reference: Apple product pages, some Stripe Sessions pages, Read.cv onboarding.
|
|
17
|
-
|
|
18
|
-
**Sample opening lines** (imitate the *specificity* — Feature Stack openings pin a single statement and then walk the user through):
|
|
19
|
-
> *"Plan, build, ship."* — three verbs, three sticky panes
|
|
20
|
-
> *"Read anything that emits lines."* — Streampipe (test 02) — names what's possible, then walks through it
|
|
21
|
-
> *"From stdin, through the pipe, into your dashboard."* — names the data path, then explains each step
|
|
22
|
-
|
|
23
|
-
---
|
|
1
|
+
## 16 · Feature Stack
|
|
2
|
+
|
|
3
|
+
Sticky left pane (label / description) + scroll-synced right pane (screenshots cycling through related details). Cinematic pacing.
|
|
4
|
+
|
|
5
|
+
- **Heading:** held inside the sticky pane; persists while content cycles beside it.
|
|
6
|
+
- **Body:** two columns — left sticky, right scrolling; the right pane plays through 3–6 detail screens per section.
|
|
7
|
+
- **Divider:** section bands; the sticky pane re-anchors per section.
|
|
8
|
+
- **Button:** in the sticky pane, set when the user reaches the section's detail count.
|
|
9
|
+
- **Image:** the scrolling-right column is mostly imagery.
|
|
10
|
+
- **Reveal:** none of the spatial-fade kind; the sticky/scroll IS the motion.
|
|
11
|
+
|
|
12
|
+
Reach for it for premium products, complex feature stories, anything where you want to control pacing as the user scrolls.
|
|
13
|
+
|
|
14
|
+
Avoid on mobile-first audiences without strong fallback. Sticky+scroll-sync is rough on small screens.
|
|
15
|
+
|
|
16
|
+
Reference: Apple product pages, some Stripe Sessions pages, Read.cv onboarding.
|
|
17
|
+
|
|
18
|
+
**Sample opening lines** (imitate the *specificity* — Feature Stack openings pin a single statement and then walk the user through):
|
|
19
|
+
> *"Plan, build, ship."* — three verbs, three sticky panes
|
|
20
|
+
> *"Read anything that emits lines."* — Streampipe (test 02) — names what's possible, then walks through it
|
|
21
|
+
> *"From stdin, through the pipe, into your dashboard."* — names the data path, then explains each step
|
|
22
|
+
|
|
23
|
+
---
|
|
@@ -1,23 +1,23 @@
|
|
|
1
|
-
## 17 · Type Specimen
|
|
2
|
-
|
|
3
|
-
The typeface IS the design. Foundry homepage or design-system marketing where a custom typeface is the brand's proof.
|
|
4
|
-
|
|
5
|
-
- **Heading:** the typeface set at multiple sizes, demonstrating what it does.
|
|
6
|
-
- **Body:** progressive demonstration — display size, body size, italic, language coverage, OpenType features.
|
|
7
|
-
- **Divider:** centred caption labels between specimens.
|
|
8
|
-
- **Button:** outlined "Buy" or "Use it" at the foot.
|
|
9
|
-
- **Image:** none — typography is the imagery.
|
|
10
|
-
- **Reveal:** type-unmask on first paint of each specimen block.
|
|
11
|
-
|
|
12
|
-
Reach for it for type foundries, design systems where a custom face is the differentiator, font product pages.
|
|
13
|
-
|
|
14
|
-
Avoid when the brand uses an off-the-shelf face. Type Specimen needs something distinctive to celebrate.
|
|
15
|
-
|
|
16
|
-
Reference: Klim Type Foundry, Pangram Pangram, Geist Pixel announcement pages.
|
|
17
|
-
|
|
18
|
-
**Sample opening lines** (imitate the *specificity* — Type Specimen openings are foundry-voice: name the typeface, the weights, the use):
|
|
19
|
-
> *"Reckless Display, set in 96 pt."* — names the face and the size, nothing else
|
|
20
|
-
> *"Eight weights. Three optical sizes. One good italic."* — counts the system in three short phrases
|
|
21
|
-
> *"A type system for editorial."* — refusal of the verb, single noun phrase
|
|
22
|
-
|
|
23
|
-
---
|
|
1
|
+
## 17 · Type Specimen
|
|
2
|
+
|
|
3
|
+
The typeface IS the design. Foundry homepage or design-system marketing where a custom typeface is the brand's proof.
|
|
4
|
+
|
|
5
|
+
- **Heading:** the typeface set at multiple sizes, demonstrating what it does.
|
|
6
|
+
- **Body:** progressive demonstration — display size, body size, italic, language coverage, OpenType features.
|
|
7
|
+
- **Divider:** centred caption labels between specimens.
|
|
8
|
+
- **Button:** outlined "Buy" or "Use it" at the foot.
|
|
9
|
+
- **Image:** none — typography is the imagery.
|
|
10
|
+
- **Reveal:** type-unmask on first paint of each specimen block.
|
|
11
|
+
|
|
12
|
+
Reach for it for type foundries, design systems where a custom face is the differentiator, font product pages.
|
|
13
|
+
|
|
14
|
+
Avoid when the brand uses an off-the-shelf face. Type Specimen needs something distinctive to celebrate.
|
|
15
|
+
|
|
16
|
+
Reference: Klim Type Foundry, Pangram Pangram, Geist Pixel announcement pages.
|
|
17
|
+
|
|
18
|
+
**Sample opening lines** (imitate the *specificity* — Type Specimen openings are foundry-voice: name the typeface, the weights, the use):
|
|
19
|
+
> *"Reckless Display, set in 96 pt."* — names the face and the size, nothing else
|
|
20
|
+
> *"Eight weights. Three optical sizes. One good italic."* — counts the system in three short phrases
|
|
21
|
+
> *"A type system for editorial."* — refusal of the verb, single noun phrase
|
|
22
|
+
|
|
23
|
+
---
|