@palate/cli 0.0.0-stage → 0.0.2

package/kb/bench/briefs.json

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+{
+  "version": 1,
+  "about": "30 fictional landing-page briefs for the palate benchmark. References are real sites used only as judging exemplars: never shipped, copied or shown to the builder as material.",
+  "categories": [
+    "local-craft",
+    "developer-tool",
+    "consumer-app",
+    "hospitality",
+    "nonprofit-civic",
+    "studio-portfolio"
+  ],
+  "briefs": [
+    {
+      "id": "kiln",
+      "category": "local-craft",
+      "product": "Kiln",
+      "job": "Design the landing page for Kiln, a membership and firing-schedule app for community pottery studios",
+      "readme": "# Kiln\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nKiln runs a community pottery studio: who has a wheel when, which pieces are on the shelf waiting to be fired, and when each kiln load goes in and comes out. Members stop asking \"is my mug ready?\" because Kiln tells them.\n\n**Who it's for:** owners and studio managers of shared pottery studios with 40–400 members, and the members themselves.\n\n## Product facts\n\n- Wheel and hand-building table booking in 1-hour slots, with a waitlist.\n- A shelf board: every greenware piece gets a tag number and a photo when it's dropped off.\n- Firing schedule per kiln (bisque, glaze, raku), with load and unload times.\n- Members get a text or push message the moment their piece is unloaded.\n- Clay and glaze usage is logged per member and billed monthly.\n- Membership tiers with monthly wheel-hour allowances and guest passes.\n- Works on a shared studio tablet in \"kiosk mode\" and on members' phones.\n- Imports members from a CSV or from Mindbody.\n\n## Plans\n\n- **Studio** $49/month: up to 80 members, 2 kilns.\n- **Collective** $119/month: up to 300 members, unlimited kilns, clay billing.\n- **Members** always free.\n\n## Sample content\n\n- Studio: Blue Heron Clay Co-op, Asheville NC, 3 kilns (\"Big Bertha\", \"Skutt 1027\", the raku barrel).\n- Next glaze firing: Thursday 6:00 pm, cone 6, 41 pieces loaded, unload Saturday 10:00 am.\n- Member: Priya Raman, tag #318, \"speckled noodle bowl\", status: in glaze firing.\n- \"Since Kiln, nobody texts me at midnight about their mugs.\" — Dana Whitfield, studio manager\n",
+      "references": [
+        {
+          "url": "https://eastfork.com/",
+          "why": "Pottery brand with confident photography of real clay, glaze and kilns; warm without being twee."
+        },
+        {
+          "url": "https://www.heathceramics.com/",
+          "why": "Ceramics studio site that turns studio process and material into calm, structured content."
+        },
+        {
+          "url": "https://www.glofox.com/",
+          "why": "Membership and class-booking software for studios; shows how to explain schedules, plans and member apps."
+        }
+      ],
+      "mood_hint": "warm, hands-on"
+    },
+    {
+      "id": "bramble-bindery",
+      "category": "local-craft",
+      "product": "Bramble Bindery",
+      "job": "Build a landing page for Bramble Bindery, a hand-bookbinding workshop that sells notebooks and runs weekend classes",
+      "readme": "# Bramble Bindery\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nBramble Bindery is a two-room bookbinding workshop above a hardware store in Bristol, UK. It sells hand-sewn notebooks online and teaches small weekend classes where people bind their own books from scratch.\n\n**Who it's for:** stationery lovers, journalers and people looking for a hands-on gift experience.\n\n## Product facts\n\n- Every notebook is sewn by hand with linen thread; around 60 books leave the bench each week.\n- Paper is 120 gsm cotton rag from a mill in Somerset, lay-flat binding.\n- Covers are bookcloth, recycled leather or marbled paper made in the workshop.\n- Classes run Saturdays and Sundays, maximum 6 people, all tools and materials included.\n- Gift vouchers are posted in a wax-sealed envelope.\n- Custom orders: wedding guest books and thesis bindings, 3–4 weeks lead time.\n- Free UK shipping over £40; ships to the EU and US.\n\n## Prices\n\n- A5 Field Notebook, £24. A6 Pocket Notebook, £16. Coptic-stitch sketchbook, £38.\n- Intro to Coptic Binding class (1 day), £95. Leather Journal weekend, £180.\n\n## Sample content\n\n- Bookbinder: Hester Lowe, trained at the London Centre for Book Arts.\n- Next class: Coptic Binding, Saturday 14 November, 2 seats left.\n- Colourways: \"Moss\", \"Oxblood\", \"Harbour Blue\", \"Rag & Bone\".\n- \"I've bought a dozen notebooks. This is the first one I'm afraid to write in.\" — review by Tom A.\n",
+      "references": [
+        {
+          "url": "https://www.papersmiths.co.uk/",
+          "why": "Independent stationery shop with a strong editorial voice and product photography."
+        },
+        {
+          "url": "https://baronfig.com/",
+          "why": "Notebook brand that makes paper goods feel crafted and desirable online."
+        }
+      ],
+      "mood_hint": "tactile, bookish"
+    },
+    {
+      "id": "torque-cycles",
+      "category": "local-craft",
+      "product": "Torque Cycles",
+      "job": "Make a homepage for Torque Cycles, a neighbourhood bike repair shop with online service booking",
+      "readme": "# Torque Cycles\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nTorque Cycles is a fix-it-fast bike shop in Melbourne's Brunswick. Most people come in with a flat, a wobbly wheel or a bike they haven't ridden in five years. You book a service online, drop it off before work and pick it up the same evening.\n\n**Who it's for:** commuters, couriers, parents with cargo bikes, and anyone whose bike lives on the balcony.\n\n## Product facts\n\n- Online booking with a live slot count for each day.\n- Same-day turnaround on bookings dropped off before 9:00 am.\n- E-bike and cargo bike certified (Bosch, Shimano Steps, Tern, Urban Arrow).\n- Every service ends with a text and a photo of what was replaced.\n- Loan bikes available while yours is in the workshop, $10/day.\n- \"Flat Fix While You Wait\": under 15 minutes, no booking.\n- Open 7:30 am–6:30 pm weekdays, 9–4 Saturday, closed Sunday.\n- 4 mechanics; 6,200 services last year.\n\n## Prices\n\n- Flat Fix $25. Safety Check $49. Standard Service $129. Full Overhaul $289. E-bike Service from $169.\n\n## Sample content\n\n- Address: 214 Sydney Rd, Brunswick VIC 3056.\n- Today: 3 same-day slots left.\n- Mechanic: Jules \"Spanner\" Okoro, 11 years on the tools.\n- \"Dropped it off at 8, riding home at 5. Gears have never been this quiet.\" — Mei L., courier\n",
+      "references": [
+        {
+          "url": "https://www.rapha.cc/",
+          "why": "Cycling brand with bold type and photography that makes riding feel urgent and alive."
+        },
+        {
+          "url": "https://www.brompton.com/",
+          "why": "Bike maker that explains products, servicing and ownership clearly with crisp layout."
+        }
+      ],
+      "mood_hint": "loud, mechanical"
+    },
+    {
+      "id": "hollow-tree-florist",
+      "category": "local-craft",
+      "product": "Hollow Tree Flowers",
+      "job": "Design the landing page for Hollow Tree Flowers, a seasonal florist with weekly flower subscriptions",
+      "readme": "# Hollow Tree Flowers\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nHollow Tree Flowers is a small florist in Portland, Oregon that only uses what's in season from three farms within 60 miles. Its main product is a weekly or fortnightly subscription: a wrapped bunch delivered to your door every Friday.\n\n**Who it's for:** people who want fresh flowers at home without thinking about it, offices with a front desk, and last-minute gift givers.\n\n## Product facts\n\n- 100% locally grown from April to October; Dutch-free winter bunches made with dried and evergreen stems.\n- Delivery Fridays within Portland city limits, pickup at the shop on Saturdays.\n- Skip, pause or gift a week from a text message.\n- Each bunch comes with a card naming every stem and the farm it came from.\n- Vase subscriptions include a hand-thrown vase on the first delivery.\n- Weddings and events: 12 per season, booked a year ahead.\n- Compostable wrap; no floral foam ever.\n\n## Plans\n\n- **Petite** $35 per delivery. **Classic** $55. **Abundant** $85.\n- Weekly or every two weeks; cancel any time.\n\n## Sample content\n\n- This week's bunch: \"Late Dahlia\" — café au lait dahlias, cosmos, amaranth, rose hips.\n- Farms: Sauvie Island Blooms, Little Thorn Farm, Cedar & Fern.\n- Florist: Imogen Castellanos.\n- \"Friday at 4 pm is my favourite doorbell.\" — subscriber since 2023\n",
+      "references": [
+        {
+          "url": "https://www.floretflowers.com/",
+          "why": "Flower farm site with lush seasonal photography and a story-led layout."
+        },
+        {
+          "url": "https://bouqs.com/",
+          "why": "Flower subscription e-commerce that makes plans, delivery and gifting easy to understand."
+        }
+      ],
+      "mood_hint": "lush, romantic"
+    },
+    {
+      "id": "patch-and-mend",
+      "category": "local-craft",
+      "product": "Patch & Mend",
+      "job": "Create a landing page for Patch & Mend, a clothing repair and alterations shop where you book a drop-off online",
+      "readme": "# Patch & Mend\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nPatch & Mend is a repair and alterations shop in Glasgow's Southside that wants mending to feel fun, not fusty. Visible mending, invisible mending, zips, hems and denim: you book a drop-off slot online, bring the clothes, and get a text when they're ready.\n\n**Who it's for:** people who'd rather fix their favourite jeans than buy new ones, vintage shoppers, and anyone who owns a coat with a broken zip.\n\n## Product facts\n\n- Book a 10-minute drop-off online; most repairs are back in 5 working days.\n- Express 48-hour service for 50% extra.\n- Visible mending in 14 thread colours, including glow-in-the-dark.\n- Free repairs on Patch & Mend's own repairs for a year.\n- Postal repairs from anywhere in the UK with a prepaid bag.\n- Monthly \"Mend Night\" workshop: bring your own clothes, £15 with tea and biscuits.\n- 3,800 garments saved from landfill in 2025.\n\n## Prices\n\n- Trouser hem £14. Zip replacement from £22. Jeans crotch repair £28. Sashiko patch from £18. Coat relining from £75.\n\n## Sample content\n\n- Address: 61 Victoria Road, Glasgow G42.\n- Tailors: Ross Kerr and Amina Siddiq.\n- This week: 34 jeans, 11 jackets, 1 wedding dress.\n- \"They turned the hole in my knee into the best part of my jeans.\" — Lauren P.\n",
+      "references": [
+        {
+          "url": "https://sojo.uk/",
+          "why": "Clothing repair service with bright, playful brand and very clear booking flow."
+        },
+        {
+          "url": "https://www.the-restory.com/",
+          "why": "Repair and aftercare business that explains services, prices and process elegantly."
+        },
+        {
+          "url": "https://www.patagonia.com/worn-wear/",
+          "why": "Repair-and-reuse programme with confident storytelling about mending."
+        }
+      ],
+      "mood_hint": "playful, bold"
+    },
+    {
+      "id": "tracewell",
+      "category": "developer-tool",
+      "product": "Tracewell",
+      "job": "Build the landing page for Tracewell, distributed tracing for small engineering teams",
+      "readme": "# Tracewell\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nTracewell is distributed tracing for teams of 3 to 30 engineers who don't have an observability person. Add one SDK, and every request across your services becomes a waterfall you can read in seconds: which service was slow, which query, which deploy caused it.\n\n**Who it's for:** backend and full-stack engineers at startups running 2–40 services.\n\n## Product facts\n\n- OpenTelemetry-native; SDKs for Node, Python, Go, Ruby, Java and .NET.\n- Setup in one line: `tracewell init` detects your framework and instruments it.\n- Tail-based sampling keeps 100% of errors and slow traces, 5% of the rest.\n- \"Why slow?\" compares a slow trace to the median and highlights the span that changed.\n- Deploy markers from GitHub, GitLab and Vercel.\n- Alerts in Slack with the slowest trace attached.\n- 30-day retention on Team, 90 on Business; data in US or EU.\n- SOC 2 Type II.\n\n## Plans\n\n- **Free**: 10M spans/month, 7-day retention, 3 seats.\n- **Team** $99/month: 100M spans, then $0.20 per million.\n- **Business** $499/month: SSO, 90-day retention, audit log.\n\n## Sample content\n\n- Trace: `POST /checkout` 2,431 ms — `payments-svc` → `stripe.charges.create` 1,980 ms.\n- Customer: Fernway (logistics), cut p95 latency from 1.8 s to 420 ms.\n- \"We found a 2-second N+1 query in our first hour.\" — Lena Brandt, CTO at Fernway\n",
+      "references": [
+        {
+          "url": "https://www.honeycomb.io/",
+          "why": "Observability product that shows real query and trace UI rather than abstractions."
+        },
+        {
+          "url": "https://sentry.io/",
+          "why": "Developer tool with a strong, distinctive voice and product screenshots that explain debugging."
+        },
+        {
+          "url": "https://posthog.com/",
+          "why": "Dev tool site with an unusual, personality-heavy layout that still sells clearly."
+        }
+      ],
+      "mood_hint": "dense, technical"
+    },
+    {
+      "id": "migrata",
+      "category": "developer-tool",
+      "product": "Migrata",
+      "job": "Make a landing page for Migrata, a schema migration CLI that checks database migrations before they hit production",
+      "readme": "# Migrata\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nMigrata is an open-source CLI plus a hosted check that reads every SQL migration in a pull request and tells you what it will do to production before you merge: which tables lock, for how long, and whether it's reversible.\n\n**Who it's for:** backend engineers and platform teams on Postgres and MySQL who have been burned by a migration that locked a table at 2 pm.\n\n## Product facts\n\n- `migrata check` runs locally or in CI in under 3 seconds.\n- 48 built-in lint rules, e.g. \"adding a NOT NULL column without a default rewrites the table\".\n- Estimates lock time from your real table sizes (read-only connection).\n- Comments on the GitHub pull request with a risk score from 0 to 100.\n- Works with Prisma, Drizzle, Rails, Django, Flyway, Alembic and raw SQL.\n- Generates the safe multi-step version of a risky migration.\n- Apache-2.0 CLI; 9,400 GitHub stars.\n\n## Plans\n\n- **CLI**: free and open source.\n- **Cloud** $25 per developer/month: PR comments, lock estimates, history.\n- **Enterprise**: self-hosted, SSO, custom rules.\n\n## Sample content\n\n- Output: `✖ 0042_add_status.sql  ALTER TABLE orders ADD COLUMN status text NOT NULL  → rewrites 18.2M rows, ACCESS EXCLUSIVE lock ≈ 94 s`\n- Suggested fix: add nullable, backfill in batches of 10,000, then set NOT NULL.\n- \"Migrata blocked the migration that took us down last year. Twice.\" — Omar Haddad, platform lead at Quillpay\n",
+      "references": [
+        {
+          "url": "https://atlasgo.io/",
+          "why": "Schema-as-code migration tool; shows CLI usage and diffs right on the homepage."
+        },
+        {
+          "url": "https://planetscale.com/",
+          "why": "Database company with a stark, typographic, very confident homepage."
+        },
+        {
+          "url": "https://www.bytebase.com/",
+          "why": "Database change management product; explains review workflows and safety checks."
+        }
+      ],
+      "mood_hint": "terminal, precise"
+    },
+    {
+      "id": "flagpost",
+      "category": "developer-tool",
+      "product": "Flagpost",
+      "job": "Design the homepage for Flagpost, a feature flag service for product teams that ship every day",
+      "readme": "# Flagpost\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nFlagpost lets product teams turn features on for 1% of users, then 10%, then everyone, without a deploy. Designers and PMs flip flags from a friendly dashboard; engineers keep everything in code with typed SDKs.\n\n**Who it's for:** small and mid-size SaaS teams (5–150 people) who ship daily and want rollouts that anyone on the team can run.\n\n## Product facts\n\n- Percentage rollouts, user and company targeting, and scheduled releases.\n- Kill switch: turn off any feature in under 200 ms worldwide.\n- Typed SDKs for TypeScript, React, Swift, Kotlin, Python and Go; flags evaluated locally.\n- Stale flag finder opens a pull request to delete flags no one has touched in 30 days.\n- Slack approvals: a PM can request a rollout and an engineer approves in the thread.\n- Built-in A/B results for conversion metrics.\n- 99.99% uptime over the last 12 months; edge network in 28 regions.\n\n## Plans\n\n- **Starter**: free for up to 5 seats and 10k monthly users.\n- **Growth** $8 per 1,000 monthly users.\n- **Scale**: custom, with SSO, approvals and audit log.\n\n## Sample content\n\n- Flag: `new-checkout` — 25% of users, Pro plan only, rollout ends Friday 17:00.\n- Customer: Pebblepost (e-commerce), ships 40 flags a month.\n- \"Our designer launched the new onboarding herself. On a Friday.\" — Ana Ruiz, Head of Product at Pebblepost\n",
+      "references": [
+        {
+          "url": "https://launchdarkly.com/",
+          "why": "Category leader for feature flags; shows how to explain rollouts and targeting."
+        },
+        {
+          "url": "https://www.statsig.com/",
+          "why": "Experimentation and flags platform with a clean, product-forward homepage."
+        }
+      ],
+      "mood_hint": "bright, friendly"
+    },
+    {
+      "id": "pocketci",
+      "category": "developer-tool",
+      "product": "PocketCI",
+      "job": "Build a landing page for PocketCI, a fast CI service built for monorepos",
+      "readme": "# PocketCI\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nPocketCI is continuous integration designed for monorepos. It works out which packages a commit touched and only builds and tests those, with a shared remote cache, so a typical pull request goes green in about 90 seconds instead of 14 minutes.\n\n**Who it's for:** engineering teams with a Turborepo, Nx, Bazel or pnpm workspace monorepo, from 10 to 500 engineers.\n\n## Product facts\n\n- Affected-graph detection for Turborepo, Nx, Bazel and pnpm workspaces.\n- Remote cache shared between CI and laptops.\n- Runners on AMD EPYC with NVMe; 64-core machines available.\n- Drop-in: reads existing GitHub Actions YAML; most teams migrate in an afternoon.\n- Flaky test detector quarantines a test after 3 inconsistent runs.\n- Per-minute billing, no minimum.\n- Median PR time across customers: 92 seconds.\n\n## Plans\n\n- **Hobby**: 3,000 free minutes/month.\n- **Team** $0.004/minute on 4-core runners.\n- **Enterprise**: self-hosted runners, SSO, SLA.\n\n## Sample content\n\n- Pipeline: `acme/web` · 214 packages · 9 affected · 1m 31s · ✓\n- Benchmarks: Next.js monorepo, 14m 02s on GitHub Actions → 1m 48s on PocketCI.\n- \"Our merge queue used to be the slowest thing in the company.\" — Ravi Menon, staff engineer at Stackhaus\n",
+      "references": [
+        {
+          "url": "https://buildkite.com/",
+          "why": "CI platform with a bold, opinionated homepage aimed at serious engineering teams."
+        },
+        {
+          "url": "https://depot.dev/",
+          "why": "Build acceleration product that sells speed with numbers and clear comparisons."
+        },
+        {
+          "url": "https://vercel.com/",
+          "why": "Developer platform known for crisp layout, motion and product storytelling."
+        }
+      ],
+      "mood_hint": "fast, kinetic"
+    },
+    {
+      "id": "inkdocs",
+      "category": "developer-tool",
+      "product": "Inkdocs",
+      "job": "Create the landing page for Inkdocs, a docs-as-code site generator for API documentation",
+      "readme": "# Inkdocs\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nInkdocs turns a folder of Markdown files and an OpenAPI spec into a fast, beautiful documentation site. Writers edit in Git or in a visual editor; every pull request gets a preview link.\n\n**Who it's for:** developer-relations teams, technical writers and API companies who want docs that look as good as their product.\n\n## Product facts\n\n- Markdown and MDX with 30 ready components: tabs, callouts, code groups, API playgrounds.\n- OpenAPI 3.1 and AsyncAPI pages generated automatically, with a \"Try it\" console.\n- Search that answers questions in full sentences, with links to the source page.\n- Preview deployments for every pull request.\n- Versioned docs (v1, v2) with a version switcher.\n- Analytics: which pages people read, which searches return nothing.\n- Self-host with a static export, or host on Inkdocs with custom domains.\n\n## Plans\n\n- **Open Source**: free for public OSS projects.\n- **Startup** $150/month: custom domain, analytics, 5 editors.\n- **Growth** $600/month: versioning, SSO, unlimited editors.\n\n## Sample content\n\n- Example site: docs.tidepay.dev, 340 pages, 1.2M visits a month.\n- Page: \"Create a payout\" — `POST /v2/payouts` with a curl, Node and Python sample.\n- \"Support tickets about the API dropped 38% after we moved to Inkdocs.\" — Sofia Brandão, DevRel at Tidepay\n",
+      "references": [
+        {
+          "url": "https://www.mintlify.com/",
+          "why": "Docs platform that shows beautiful documentation output right on the homepage."
+        },
+        {
+          "url": "https://www.gitbook.com/",
+          "why": "Documentation tool with polished product visuals and a clear story for teams."
+        }
+      ],
+      "mood_hint": "editorial, crisp"
+    },
+    {
+      "id": "twofold",
+      "category": "consumer-app",
+      "product": "Twofold",
+      "job": "Design the landing page for Twofold, a shared budgeting app for couples",
+      "readme": "# Twofold\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nTwofold is a budgeting app for couples. Each partner connects their own accounts, then chooses what's shared: rent, groceries, the holiday fund. Twofold splits shared costs fairly and shows you both the same numbers, so money talks are shorter.\n\n**Who it's for:** couples who live together, newlyweds and partners with different incomes.\n\n## Product facts\n\n- Connects to 11,000 banks in the US and UK via Plaid and TrueLayer, read-only.\n- Each transaction can be \"mine\", \"yours\" or \"ours\".\n- Split by 50/50 or by income ratio (e.g. 60/40).\n- Shared goals with a progress jar: \"Lisbon trip\", \"New sofa\".\n- A weekly \"money date\" summary every Sunday, 3 minutes to read.\n- Private spending stays private; your partner sees totals only.\n- Bank-level encryption; Twofold never moves money.\n\n## Plans\n\n- **Free**: 2 shared goals, manual splits.\n- **Twofold Plus** $7.99/month per couple: unlimited goals, income-ratio splits, insights.\n- 14-day free trial.\n\n## Sample content\n\n- Couple: Jordan & Sam, Chicago. This month: groceries $612 of $700, \"Lisbon trip\" $1,840 of $3,000.\n- Split: Rent $2,150 — Jordan 58%, Sam 42%.\n- \"We stopped having the Venmo-request argument.\" — Sam K.\n- 4.8 stars, 22,000 ratings.\n",
+      "references": [
+        {
+          "url": "https://monzo.com/",
+          "why": "Consumer finance app with friendly, bold colour and very plain-spoken copy."
+        },
+        {
+          "url": "https://www.copilot.money/",
+          "why": "Budgeting app with refined product shots that make money feel calm."
+        },
+        {
+          "url": "https://www.ynab.com/",
+          "why": "Budgeting method plus app; strong at explaining the approach and earning trust."
+        }
+      ],
+      "mood_hint": "warm, reassuring"
+    },
+    {
+      "id": "nightjar",
+      "category": "consumer-app",
+      "product": "Nightjar",
+      "job": "Make a landing page for Nightjar, a sleep sounds and sleep journal app",
+      "readme": "# Nightjar\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nNightjar helps people fall asleep and understand why some nights go badly. It plays long-form field recordings of real places at night, and each morning asks three quick questions so it can show patterns over weeks.\n\n**Who it's for:** light sleepers, shift workers and anyone who has tried white noise and found it boring.\n\n## Product facts\n\n- 140 field recordings, each 8 hours long, recorded at night in real places.\n- Sounds fade with your breathing rate when you wear a watch (Apple Watch, Pixel Watch).\n- Morning check-in: 3 questions, under 20 seconds.\n- Patterns: \"You sleep 34 minutes longer on nights you stop screens before 10:30 pm.\"\n- Works offline; recordings download in lossless quality.\n- No ads, no social features, no streaks.\n- Sleep data stays on your phone unless you turn on backup.\n\n## Plans\n\n- **Free**: 12 recordings and the journal.\n- **Nightjar Full** $5.99/month or $39.99/year: all recordings, patterns, smart fade.\n\n## Sample content\n\n- Recordings: \"Rain on a tin roof, Kerala\", \"Fjord at 3 am, Norway\", \"Night train, Trans-Siberian\", \"Owl wood, Devon\".\n- Recorded by sound recordist Tomasz Wierzbicki.\n- Last night: fell asleep in 14 min, woke twice, felt \"rested\".\n- \"The only app my insomniac husband hasn't deleted.\" — App Store review\n",
+      "references": [
+        {
+          "url": "https://www.headspace.com/",
+          "why": "Wellness app with a distinct illustrated, soft and friendly visual language."
+        },
+        {
+          "url": "https://www.risescience.com/",
+          "why": "Sleep app that leads with science and product UI, using a dark, focused palette."
+        }
+      ],
+      "mood_hint": "dark, dreamy"
+    },
+    {
+      "id": "parlo",
+      "category": "consumer-app",
+      "product": "Parlo",
+      "job": "Build the landing page for Parlo, a language exchange app that matches you with native speakers for video calls",
+      "readme": "# Parlo\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nParlo pairs you with a native speaker of the language you're learning who is learning yours. You meet on a 30-minute video call: 15 minutes in each language, with a conversation card to break the ice.\n\n**Who it's for:** intermediate learners who know the grammar but freeze when they have to speak.\n\n## Product facts\n\n- 2.1 million members in 160 countries; 38 languages.\n- Matching by level, time zone and interests (football, cooking, K-dramas…).\n- A built-in timer swaps languages at the halfway mark.\n- 900 conversation cards, sorted by level.\n- Live subtitles and a one-tap \"say that again slower\" button.\n- Post-call notes: new words you used get saved to a deck.\n- Safety: verified profiles, report and block, no private contact details shared.\n\n## Plans\n\n- **Free**: 3 calls a week.\n- **Parlo Plus** $9.99/month: unlimited calls, saved words deck, priority matching.\n\n## Sample content\n\n- Match: Lucía (Valencia, learning English) ↔ Kenji (Osaka, learning Spanish), Tuesday 19:00 CET.\n- Card: \"Describe the best meal you've had this year.\"\n- Popular pairs: Spanish ↔ English, Japanese ↔ English, French ↔ Portuguese.\n- \"Three months of Parlo did more than three years of apps.\" — Kenji, B2 Spanish\n",
+      "references": [
+        {
+          "url": "https://www.duolingo.com/",
+          "why": "Language app with a loud, playful brand and very simple top-of-page promise."
+        },
+        {
+          "url": "https://www.hellotalk.com/",
+          "why": "Language exchange app; shows how to explain matching with real people."
+        }
+      ],
+      "mood_hint": "playful, colourful"
+    },
+    {
+      "id": "rallypoint",
+      "category": "consumer-app",
+      "product": "Rallypoint",
+      "job": "Design a landing page for Rallypoint, an app for organising pickup football and basketball games",
+      "readme": "# Rallypoint\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nRallypoint fills pickup games. Post a game at a court or pitch near you, set the number of players, and Rallypoint finds people at your level until the roster is full. No more group chats where 14 people say \"maybe\".\n\n**Who it's for:** adults who play 5-a-side football, basketball or volleyball and are tired of games falling through.\n\n## Product facts\n\n- 400,000 players in 60 cities across the US, UK and Canada.\n- Games show the venue, level (casual / competitive) and spots left.\n- Players commit with a $3 hold that's returned when they show up.\n- Auto-teams by level so games are even.\n- Organisers can split court fees in the app.\n- Ratings for punctuality and sportsmanship, not skill.\n- Rain alerts and automatic cancellations.\n\n## Plans\n\n- Free to join and play.\n- **Rallypoint Captain** $4.99/month: recurring games, waitlists, fee splitting.\n\n## Sample content\n\n- Tonight: 5-a-side, Hackney Marshes pitch 4, 19:30, 2 spots left, casual.\n- Basketball 3v3, Venice Beach courts, Saturday 9:00, competitive, full (waitlist 3).\n- Organiser: Kwame Asante, 212 games run.\n- \"I moved to London knowing nobody. Now I play three times a week.\" — Marta G.\n",
+      "references": [
+        {
+          "url": "https://www.strava.com/",
+          "why": "Sports community app with energetic photography and strong social proof."
+        },
+        {
+          "url": "https://playtomic.com/",
+          "why": "Court-booking and match-making app for racket sports; clear about how games come together."
+        },
+        {
+          "url": "https://www.meetup.com/",
+          "why": "Group-organising product that explains finding people near you very plainly."
+        }
+      ],
+      "mood_hint": "energetic, loud"
+    },
+    {
+      "id": "larder",
+      "category": "consumer-app",
+      "product": "Larder",
+      "job": "Make the homepage for Larder, a meal-planning app that plans the week from what's already in your fridge",
+      "readme": "# Larder\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nLarder plans your week's dinners around what you already have. Snap your fridge shelves or scan your grocery receipt, and Larder suggests five dinners that use up the spinach before it wilts, then writes a shopping list for only what's missing.\n\n**Who it's for:** busy households who throw away food and dread the \"what's for dinner\" question.\n\n## Product facts\n\n- 6,000 tested recipes, most under 35 minutes.\n- Photo and receipt scanning to fill your larder list.\n- \"Use it up\" ranks recipes by what expires first.\n- Shopping list sorted by supermarket aisle; sends to Instacart, Tesco and Ocado.\n- Diet filters: vegetarian, vegan, gluten-free, halal, low-FODMAP.\n- Family mode: portions for 1–8, kid-friendly swaps.\n- Users waste 31% less food on average after 8 weeks (Larder survey, 2025).\n\n## Plans\n\n- **Free**: 3 planned dinners a week.\n- **Larder Plus** $4.99/month or $35/year: full week plans, scanning, family mode.\n\n## Sample content\n\n- This week: Monday — crispy gnocchi with spinach and lemon; Tuesday — chickpea and squash curry; Wednesday — leftover-chicken fried rice.\n- Expiring soon: spinach (2 days), crème fraîche (3 days), half a butternut squash.\n- \"I haven't binned a bag of salad in two months.\" — Hannah, mother of three\n",
+      "references": [
+        {
+          "url": "https://www.mealime.com/",
+          "why": "Meal-planning app with simple, appetising food photography and a clear promise."
+        },
+        {
+          "url": "https://www.paprikaapp.com/",
+          "why": "Recipe manager whose site explains a useful app plainly across devices."
+        }
+      ],
+      "mood_hint": "fresh, appetizing"
+    },
+    {
+      "id": "ember-and-oak",
+      "category": "hospitality",
+      "product": "Ember & Oak",
+      "job": "Design the website homepage for Ember & Oak, a wood-fired neighbourhood restaurant",
+      "readme": "# Ember & Oak\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nEmber & Oak is a 48-seat restaurant in Denver's Highland neighbourhood where everything is cooked over one 3-metre wood-fired hearth. The menu changes weekly with what the farms bring in. It's a neighbourhood place: no dress code, loud on Fridays.\n\n**Who it's for:** locals looking for a regular spot, and visitors who read about the hearth.\n\n## Facts\n\n- Open Wednesday–Sunday, 5 pm–10 pm; Sunday lunch 12–3.\n- Reservations open 30 days ahead; 12 seats held for walk-ins every night.\n- The hearth burns oak and cherry from a Colorado orchard.\n- Chef's counter: 8 seats facing the fire, $95 tasting menu.\n- Natural wine list of 60 bottles, 14 by the glass.\n- Private dining room for 16.\n- Dietary needs handled with 48 hours' notice.\n\n## Menu sample\n\n- Ember-roasted beets, whipped feta, burnt honey — $16\n- Hearth bread, cultured butter — $8\n- Half chicken, charred lemon, salsa verde — $34\n- Dry-aged ribeye for two, 32 oz — $118\n- Smoked chocolate tart, crème fraîche — $13\n\n## Sample content\n\n- Address: 3260 Navajo St, Denver CO.\n- Chef-owner: Marisol Vega (ex-Blue Hill at Stone Barns).\n- \"The best thing I ate this year was a carrot.\" — Denver Post review\n",
+      "references": [
+        {
+          "url": "https://stjohnrestaurant.com/",
+          "why": "Restaurant site with a famously restrained, typographic, confident identity."
+        },
+        {
+          "url": "https://noma.dk/",
+          "why": "Restaurant site that lets atmosphere, season and image carry the page."
+        },
+        {
+          "url": "https://www.elevenmadisonpark.com/",
+          "why": "Fine-dining site that handles menus, reservations and story with poise."
+        }
+      ],
+      "mood_hint": "moody, smoky"
+    },
+    {
+      "id": "tidewater-inn",
+      "category": "hospitality",
+      "product": "Tidewater Inn",
+      "job": "Build a landing page for Tidewater Inn, a 14-room coastal inn on the Maine coast",
+      "readme": "# Tidewater Inn\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nTidewater Inn is a restored 1890s sea captain's house with 14 rooms on a point near Stonington, Maine. Every room looks at the water. Breakfast is included; dinner is lobster bakes on the lawn on Thursdays and Saturdays.\n\n**Who it's for:** couples on a long weekend, small families, and solo travellers who want to read and walk.\n\n## Facts\n\n- Open May to October; closed in winter.\n- 14 rooms: 9 Harbour rooms, 4 Point suites with fireplaces, 1 Boathouse cottage.\n- Breakfast with blueberry pancakes from the inn's own bushes.\n- Free kayaks and bikes; sea-glass beach 5 minutes' walk.\n- Lobster bake Thursdays and Saturdays, $68 per person.\n- Two-night minimum on weekends in July and August.\n- 4.9 on Tripadvisor from 1,100 reviews.\n\n## Rates\n\n- Harbour Room from $295/night. Point Suite from $445. Boathouse cottage from $620 (sleeps 4).\n\n## Sample content\n\n- Address: 7 Tide Point Lane, Stonington ME 04681.\n- Innkeepers: Ruth and Calvin Abernathy.\n- Rooms named after boats: \"Wren\", \"Dory\", \"Morning Star\", \"Patience\".\n- \"We came for two nights and stayed five.\" — Tripadvisor review, August 2025\n",
+      "references": [
+        {
+          "url": "https://fogoislandinn.ca/",
+          "why": "Remote inn whose site makes landscape, craft and place the main character."
+        },
+        {
+          "url": "https://thehoxton.com/",
+          "why": "Boutique hotel brand with warm, witty copy and simple booking."
+        },
+        {
+          "url": "https://acehotel.com/",
+          "why": "Hotel brand with a distinctive editorial look and clear room and location content."
+        }
+      ],
+      "mood_hint": "breezy, sunlit"
+    },
+    {
+      "id": "slow-rail",
+      "category": "hospitality",
+      "product": "Slow Rail",
+      "job": "Make a landing page for Slow Rail, a tour operator that runs small-group rail journeys across Europe",
+      "readme": "# Slow Rail\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nSlow Rail runs small-group journeys across Europe entirely by train: no flights, no coaches. Groups of up to 12 travel with a guide, stay in family-run hotels and spend at least two nights in each place.\n\n**Who it's for:** travellers aged 30–70 who want to see Europe without flying and without planning every connection.\n\n## Facts\n\n- 22 itineraries from 8 to 16 days.\n- Maximum 12 travellers per group, always with a guide.\n- Starts and ends at a major station (London St Pancras, Paris Gare de Lyon, Milan Centrale).\n- First-class seats reserved on every leg; luggage forwarding between hotels.\n- Each trip's carbon footprint shown per traveller (e.g. 38 kg CO₂ vs 410 kg flying).\n- Free cancellation up to 60 days before departure.\n- B Corp certified.\n\n## Sample trips and prices\n\n- **The Alpine Line** — Zurich to Venice via the Bernina Express, 10 days, from £3,450.\n- **Night Trains to the Balkans** — Vienna to Belgrade to Sofia, 14 days, from £3,980.\n- **Iberian Coast** — Lisbon to Barcelona, 12 days, from £3,290.\n\n## Sample content\n\n- Next departure: The Alpine Line, 4 May 2027, 3 places left.\n- Guide: Henrik Solberg, former conductor on Norwegian railways.\n- \"The views were spectacular, but the people we met on the trains were the trip.\" — Ellen & David, Bristol\n",
+      "references": [
+        {
+          "url": "https://www.belmond.com/",
+          "why": "Luxury travel brand with cinematic train and destination imagery."
+        },
+        {
+          "url": "https://www.orient-express.com/",
+          "why": "Rail travel brand that sells the romance of the journey with editorial layout."
+        },
+        {
+          "url": "https://www.interrail.com/en",
+          "why": "Rail pass site that explains routes, maps and practicalities clearly."
+        }
+      ],
+      "mood_hint": "adventurous, cinematic"
+    },
+    {
+      "id": "mabels-bakehouse",
+      "category": "hospitality",
+      "product": "Mabel's Bakehouse",
+      "job": "Design a homepage for Mabel's Bakehouse, a neighbourhood bakery that takes pre-orders for weekend pickup",
+      "readme": "# Mabel's Bakehouse\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nMabel's is a corner bakery in Leith, Edinburgh, known for its cardamom buns and sourdough. The Saturday queue goes round the block, so most regulars now pre-order online by Thursday night and skip the queue at the pickup window.\n\n**Who it's for:** neighbours, weekend brunchers, and offices ordering for a meeting.\n\n## Facts\n\n- Open Wednesday–Sunday, 8 am until sold out (usually 1 pm on Saturdays).\n- Pre-orders close Thursday 9 pm for Saturday and Sunday pickup.\n- Everything baked on site from 3 am; flour milled in the Scottish Borders.\n- Wholesale to 9 cafés in Edinburgh.\n- Celebration cakes with 5 days' notice.\n- Sunday Sourdough class once a month, £65.\n- Leftovers go to the Leith Community Larder every day at close.\n\n## Menu and prices\n\n- Cardamom bun £3.40. Cinnamon knot £3.20. Country sourdough £6.50. Seeded rye £6.80.\n- Box of 6 buns £18. Lemon & elderflower celebration cake from £42.\n\n## Sample content\n\n- Address: 22 Great Junction Street, Leith EH6.\n- Head baker: Mabel Fairbairn; 6 bakers in the team.\n- This weekend's special: brown butter and pear danish.\n- \"The cardamom bun is worth the 6 am alarm.\" — The Scotsman\n",
+      "references": [
+        {
+          "url": "https://tartinebakery.com/",
+          "why": "Iconic bakery site where bread, ritual and the shop itself lead."
+        },
+        {
+          "url": "https://lunecroissanterie.com/",
+          "why": "Bakery with a striking, playful brand and a simple pre-order flow."
+        },
+        {
+          "url": "https://www.zingermansbakehouse.com/",
+          "why": "Bakery that combines shop, classes and ordering with warmth."
+        }
+      ],
+      "mood_hint": "cheerful, crumbly"
+    },
+    {
+      "id": "driftwood-hostel",
+      "category": "hospitality",
+      "product": "Driftwood Hostel",
+      "job": "Build the landing page for Driftwood Hostel, a social hostel in Lisbon for backpackers and digital nomads",
+      "readme": "# Driftwood Hostel\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nDriftwood is a 120-bed hostel in Lisbon's Cais do Sodré, two minutes from the river and the ferry to the beaches. It's built for meeting people: a rooftop bar, a family dinner every night and a co-working floor for people staying a month.\n\n**Who it's for:** backpackers aged 18–35, solo travellers, and remote workers staying 2–8 weeks.\n\n## Facts\n\n- Dorms of 4, 6 and 8 beds, each with a curtain, a reading light and a USB-C socket.\n- 14 private rooms with en-suite bathrooms.\n- Rooftop bar open until 1 am, sunset happy hour daily.\n- Family dinner every night at 8 pm, €10, 3 courses.\n- Co-working floor with 40 desks and fast fibre (1 Gbps).\n- Free walking tour at 10 am; surf trips to Costa da Caparica on Tuesdays and Fridays.\n- Monthly \"Nomad Pass\" with a desk and a private room.\n\n## Rates\n\n- Dorm bed from €24/night. Private room from €79. Nomad Pass €1,150/month.\n\n## Sample content\n\n- Address: Rua Nova do Carvalho 41, Lisbon.\n- Tonight: Family dinner — bacalhau à brás, 42 people signed up.\n- Staff pick: \"The rooftop at 7:40 pm in June.\"\n- \"Came for 3 nights, stayed 3 weeks, left with 20 friends.\" — Hostelworld review, 9.6/10\n",
+      "references": [
+        {
+          "url": "https://staygenerator.com/",
+          "why": "Design-led hostel chain with bold photography and simple booking."
+        },
+        {
+          "url": "https://www.thesocialhub.co/",
+          "why": "Hybrid hotel and co-working brand aimed at young travellers and nomads."
+        }
+      ],
+      "mood_hint": "loud, youthful"
+    },
+    {
+      "id": "open-shelf",
+      "category": "nonprofit-civic",
+      "product": "Open Shelf",
+      "job": "Design the landing page for Open Shelf, a nonprofit tool library where neighbours borrow tools instead of buying them",
+      "readme": "# Open Shelf\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nOpen Shelf is a volunteer-run tool library in Minneapolis. Members borrow drills, ladders, tile saws, tents and pressure washers for a week at a time, for a small yearly fee or free on a sliding scale. Why buy a drill you'll use for 13 minutes in its life?\n\n**Who it's for:** renters, first-time homeowners, community gardens and anyone fixing something.\n\n## Facts\n\n- 2,300 items in the catalogue, from a $4 tape measure to a $900 tile saw.\n- 1,840 members; 11,000 loans last year.\n- Browse and reserve online, pick up at the Lake Street location.\n- Loans are 7 days; renew online if nobody's waiting.\n- Free \"Fix-It Saturday\" repair café on the first Saturday of every month.\n- Run by 60 volunteers and 2 part-time staff; a 501(c)(3) nonprofit.\n- Tools are donated, inspected and tagged by volunteers.\n\n## Membership\n\n- Sliding scale from $0 to $80 a year; suggested $40.\n- Donations are tax-deductible.\n\n## Sample content\n\n- Address: 2810 E Lake St, Minneapolis MN.\n- Most borrowed: cordless drill (DeWalt 20V), 8-ft stepladder, carpet cleaner, 4-person tent.\n- Saved members an estimated $1.2M in 2025.\n- Volunteer coordinator: Grace Thunderbird.\n- \"I built my daughter's loft bed with $0 of tools.\" — member since 2022\n",
+      "references": [
+        {
+          "url": "https://www.ifixit.com/",
+          "why": "Repair community with a practical, information-rich and trustworthy design."
+        },
+        {
+          "url": "https://www.shareable.net/",
+          "why": "Sharing-economy nonprofit that explains community projects with clear editorial structure."
+        }
+      ],
+      "mood_hint": "civic, sturdy"
+    },
+    {
+      "id": "river-watch",
+      "category": "nonprofit-civic",
+      "product": "River Watch",
+      "job": "Make a landing page for River Watch, a volunteer programme that tests river water quality and publishes the results",
+      "readme": "# River Watch\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nRiver Watch trains volunteers to test the water in their local river once a month and publishes every result on an open map. When a reading spikes, the data goes straight to the regulator and local press.\n\n**Who it's for:** people who swim, fish or paddle in rivers, schools, and local councils.\n\n## Facts\n\n- 1,450 trained volunteers testing 380 sites on 41 rivers in England and Wales.\n- Monthly tests for phosphate, nitrate, E. coli, temperature and turbidity.\n- Free kit and a 2-hour training session; no science background needed.\n- Results go online within 24 hours and are open data (CC BY 4.0).\n- Triggered 26 formal sewage overflow investigations in 2025.\n- Partnered with 3 universities who check 10% of samples in the lab.\n- Funded by grants and 6,000 monthly donors.\n\n## Ways to help\n\n- Become a tester (2 hours a month).\n- Adopt a site for £8/month.\n- Donate once.\n\n## Sample content\n\n- Site: River Wye at Hay-on-Wye, 12 October — phosphate 0.21 mg/L (poor), E. coli 1,900 CFU/100 ml.\n- Volunteer: Bethan Pryce, tests the Wye every month since 2021.\n- \"Our data put a stop to a farm's illegal discharge.\" — River Watch annual report, 2025\n",
+      "references": [
+        {
+          "url": "https://www.inaturalist.org/",
+          "why": "Citizen-science platform that makes contributing observations feel easy and important."
+        },
+        {
+          "url": "https://www.zooniverse.org/",
+          "why": "Volunteer research platform that explains projects and invites people in simply."
+        },
+        {
+          "url": "https://waterkeeper.org/",
+          "why": "Clean water nonprofit with strong photography and campaign storytelling."
+        }
+      ],
+      "mood_hint": "scientific, earthy"
+    },
+    {
+      "id": "after-bell",
+      "category": "nonprofit-civic",
+      "product": "After Bell",
+      "job": "Build the landing page for After Bell, a nonprofit that runs free after-school coding clubs for kids aged 9–14",
+      "readme": "# After Bell\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nAfter Bell runs free coding clubs in public schools, straight after the last bell. Kids aged 9–14 build games, animations and little robots over a 10-week term, then show them off at a family showcase night.\n\n**Who it's for:** schools in low-income areas, parents, volunteer mentors and corporate sponsors.\n\n## Facts\n\n- 210 clubs in 34 cities across the US; 5,600 kids last school year.\n- Clubs meet twice a week for 90 minutes, with a snack.\n- 61% of members are girls or non-binary; 78% qualify for free school meals.\n- Curriculum: Scratch → micro:bit → Python, designed with teachers.\n- Every club has 1 teacher and 2–3 trained volunteer mentors.\n- Free laptops loaned for the term.\n- Showcase night at the end of each term; families vote for \"Best Game\".\n\n## Ways to help\n\n- Start a club at your school (free).\n- Mentor 3 hours a week.\n- Sponsor a club for $4,500 a term.\n\n## Sample content\n\n- Club: Lincoln Elementary, Oakland CA — 18 members, Tuesdays & Thursdays 3:15–4:45.\n- Student project: \"Taco Cat Runner\" by Aaliyah, age 11.\n- Executive director: Marcus Bell.\n- \"My son used to hate school on Thursdays. Now Thursday is his favourite.\" — parent, Detroit club\n",
+      "references": [
+        {
+          "url": "https://code.org/",
+          "why": "K–12 computer science nonprofit with a bright, kid-friendly but credible design."
+        },
+        {
+          "url": "https://girlswhocode.com/",
+          "why": "Coding nonprofit with bold colour, clear impact numbers and calls to join."
+        },
+        {
+          "url": "https://scratch.mit.edu/",
+          "why": "Kids' coding platform that is playful, colourful and project-led."
+        }
+      ],
+      "mood_hint": "bright, kid-friendly"
+    },
+    {
+      "id": "ballot-guide",
+      "category": "nonprofit-civic",
+      "product": "Ballot Guide",
+      "job": "Design the homepage for Ballot Guide, a nonpartisan guide that explains every race and measure on your local ballot",
+      "readme": "# Ballot Guide\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nBallot Guide shows you your exact ballot, from governor down to the water board, and explains each race and measure in plain language: what the job does, who's running, and what a yes or no vote would change. It never tells you how to vote.\n\n**Who it's for:** voters, especially first-time voters and people who skip the bottom of the ballot.\n\n## Facts\n\n- Enter your address to see your exact ballot; nothing is stored.\n- Covers all 50 US states, 3,100 counties and 41,000 local races.\n- Every candidate gets the same 6 questions; answers shown side by side, unedited.\n- Ballot measures explained in 120 words or fewer, reviewed by two editors from different parties.\n- Available in English, Spanish, Chinese, Vietnamese, Tagalog and Korean.\n- Print or email your own choices as a cheat sheet to bring to the polls.\n- Funded by foundations and small donors; no political party or candidate money.\n\n## Sample content\n\n- Race: Alameda County Water District, Ward 3 — 3 candidates for 1 seat. \"This board sets your water rates and approves drought rules.\"\n- Measure: Prop 14, \"Library parcel tax\" — A YES vote adds $79/year per parcel for 9 years to keep branches open on Sundays.\n- Next election: 3 November 2026; register by 19 October.\n- 3.4 million people used Ballot Guide in 2024.\n- Accessibility: WCAG 2.2 AA, screen-reader tested.\n",
+      "references": [
+        {
+          "url": "https://www.ballotready.org/",
+          "why": "Nonpartisan voter guide; clear, civic, built around entering your address."
+        },
+        {
+          "url": "https://www.vote411.org/",
+          "why": "League of Women Voters' election guide; plain, trustworthy civic information design."
+        },
+        {
+          "url": "https://www.democracy.works/",
+          "why": "Civic tech nonprofit with a modern, confident and neutral voice."
+        }
+      ],
+      "mood_hint": "trustworthy, plain"
+    },
+    {
+      "id": "lantern-literacy",
+      "category": "nonprofit-civic",
+      "product": "Lantern",
+      "job": "Create a landing page for Lantern, a free evening reading and writing programme for adults",
+      "readme": "# Lantern\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nLantern is a free, confidential programme in Manchester for adults who want to read and write with more confidence: to fill in forms, read to their kids, pass a driving theory test or write a CV. Learners meet a trained volunteer tutor one evening a week.\n\n**Who it's for:** adults 19+ whose reading or writing holds them back, and the volunteers who tutor them.\n\n## Facts\n\n- One-to-one sessions, one evening a week, 90 minutes, in 6 public libraries.\n- Completely free and confidential; no tests to get in.\n- Tutors are matched to learners by goals and availability within 3 weeks.\n- 420 learners and 380 volunteer tutors last year.\n- 83% of learners reach their first goal within 6 months.\n- Tutor training: two Saturday mornings plus an online module.\n- A registered charity (no. 1189421), funded by the city council and donors.\n\n## Ways to take part\n\n- Learn: call or text, or ask a library to refer you.\n- Tutor: 2 hours a week for at least 6 months.\n- Give: £15 buys a learner's books for a term.\n\n## Sample content\n\n- Learner story: Dave, 52, forklift driver — read a bedtime story to his granddaughter for the first time.\n- Libraries: Central Library, Longsight, Didsbury, Wythenshawe Forum, Levenshulme, Gorton.\n- Coordinator: Nkechi Adeyemi.\n- Phone: 0161 555 0144 (fictional).\n",
+      "references": [
+        {
+          "url": "https://readingpartners.org/",
+          "why": "Literacy nonprofit that balances impact data, stories and ways to get involved."
+        },
+        {
+          "url": "https://www.proliteracy.org/",
+          "why": "Adult literacy organisation; explains programmes and volunteering for adults."
+        }
+      ],
+      "mood_hint": "editorial, warm"
+    },
+    {
+      "id": "halftone-studio",
+      "category": "studio-portfolio",
+      "product": "Halftone",
+      "job": "Design the website homepage for Halftone, a two-person risograph print studio that takes commissions",
+      "readme": "# Halftone\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nHalftone is a two-person risograph studio in Leipzig that prints zines, posters, gig flyers and art books for artists, bands and small brands. They also design: half their work starts with \"we don't have artwork yet\".\n\n**Who it's for:** illustrators, musicians, independent publishers, cafés and small brands who want print with character.\n\n## Facts\n\n- Two Riso machines (Riso MZ1090 and SF5130) and 16 ink colours, including fluorescent pink and gold.\n- Runs from 50 to 5,000 copies; A5 to A3.\n- Turnaround 5–8 working days; rush jobs on request.\n- In-house binding: staples, perfect binding, Japanese stab binding.\n- Recycled and Munken papers stocked; 40 paper samples by post for €5.\n- Open studio on the first Friday of every month.\n- Ships across the EU.\n\n## Prices\n\n- A3 poster, 2 colours, 100 copies: €180.\n- A5 zine, 24 pages, 2 colours, 200 copies: €640.\n- Design from €45/hour.\n\n## Sample content\n\n- Studio: Mia Hartung (print) and Joon Park (design), Spinnereistraße 7, Leipzig.\n- Recent work: \"Night Bus\" tour posters for Die Kerzen, 300 copies in fluoro pink and blue; \"Small Fires\" zine for illustrator Ana Brás.\n- Ink of the month: Sunflower.\n- \"They made my drawings look better than my drawings.\" — Ana Brás\n",
+      "references": [
+        {
+          "url": "https://risottostudio.com/",
+          "why": "Risograph studio site that leads with bold colour and print work."
+        },
+        {
+          "url": "https://www.hatchshowprint.com/",
+          "why": "Historic letterpress shop whose site celebrates printing and posters."
+        },
+        {
+          "url": "https://printclublondon.com/",
+          "why": "Print studio and shop with a vivid, gallery-like product grid."
+        }
+      ],
+      "mood_hint": "punchy, inky"
+    },
+    {
+      "id": "north-arc-architects",
+      "category": "studio-portfolio",
+      "product": "North Arc Architects",
+      "job": "Build a portfolio homepage for North Arc, a small architecture practice that designs timber homes and schools",
+      "readme": "# North Arc Architects\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nNorth Arc is a 9-person architecture practice in Trondheim, Norway. They design low-carbon timber buildings: family houses, primary schools and a few cabins. Their reputation rests on daylight and on buildings that are cheap to heat.\n\n**Who it's for:** private clients building a home, municipalities commissioning schools, and architecture press.\n\n## Facts\n\n- Founded 2012 by Ingrid Aasen and Tobias Lund.\n- 64 completed projects; 11 in construction.\n- Every building since 2018 is cross-laminated timber (CLT) or glulam.\n- Average embodied carbon 40% below the Norwegian benchmark.\n- 3 national awards, including the Statens Byggeskikkpris 2023.\n- Services: architecture, interiors, landscape and feasibility studies.\n- Lectures at NTNU; publishes a yearly book of drawings.\n\n## Selected projects\n\n- **Lia Skole** — primary school for 420 pupils, Malvik, 2024, 5,900 m².\n- **Hus Fjæra** — family house on the shoreline, Hitra, 2022, 180 m².\n- **Bakkeløkka Cabins** — 6 rental cabins, Oppdal, 2021.\n- **Ilsvika Housing** — 32 apartments in timber, Trondheim, in construction.\n\n## Sample content\n\n- Address: Fjordgata 18, 7010 Trondheim.\n- Contact: post@northarc.example\n- \"A school should feel like a good morning.\" — Ingrid Aasen\n",
+      "references": [
+        {
+          "url": "https://big.dk/",
+          "why": "Architecture practice portfolio with strong project-led navigation."
+        },
+        {
+          "url": "https://davidchipperfield.com/",
+          "why": "Architecture site with restrained typography and image-led project pages."
+        }
+      ],
+      "mood_hint": "austere, spatial"
+    },
+    {
+      "id": "mira-okafor-photo",
+      "category": "studio-portfolio",
+      "product": "Mira Okafor Photography",
+      "job": "Design a portfolio landing page for Mira Okafor, a documentary wedding and portrait photographer",
+      "readme": "# Mira Okafor Photography\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nMira Okafor is a documentary photographer based in London who photographs weddings and family portraits the way she'd photograph a news story: no posing, no stage-managed confetti, just what happened. She shoots on digital and 35 mm film.\n\n**Who it's for:** couples planning small or unusual weddings, and families wanting a day-in-the-life portrait session.\n\n## Facts\n\n- 14 years photographing; 8 years as a newspaper photographer before weddings.\n- Takes 22 weddings a year, booked 12–18 months ahead.\n- Every wedding includes a roll of black-and-white 35 mm film, developed by hand.\n- Gallery delivered in 4 weeks, around 600 images for a full day.\n- Travels anywhere; 30+ weddings abroad (Lagos, Lisbon, Skye, Kyoto).\n- Family \"Day In\" sessions: 4 hours at home, no outfits planned.\n- Featured in British Journal of Photography and Rock My Wedding.\n\n## Collections\n\n- **The Day** £3,200 (up to 10 hours). **Small Wedding** £1,600 (up to 4 hours, weekdays). **Day In** family session £850.\n\n## Sample content\n\n- Recent wedding: Tolu & James, Hackney Town Hall and a pub garden, July 2025.\n- \"Mira was invisible all day, and somehow she saw everything.\" — Tolu A.\n- Instagram: @miraokafor.photo\n- Enquiries reply within 2 working days.\n",
+      "references": [
+        {
+          "url": "https://alecsoth.com/",
+          "why": "Photographer's own site; images lead, navigation stays quiet."
+        },
+        {
+          "url": "https://www.kinfolk.com/",
+          "why": "Editorial lifestyle magazine with intimate photography and generous whitespace."
+        }
+      ],
+      "mood_hint": "intimate, filmic"
+    },
+    {
+      "id": "low-tide-sound",
+      "category": "studio-portfolio",
+      "product": "Low Tide Sound",
+      "job": "Make a website homepage for Low Tide, a sound design and original music studio for films and games",
+      "readme": "# Low Tide Sound\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nLow Tide is a four-person audio studio in Montréal that writes original scores and designs sound for independent films, games and ads. They are known for organic, textured sound: recordings of real objects bent into instruments.\n\n**Who it's for:** film directors, game studios, and agencies needing sound for campaigns.\n\n## Facts\n\n- Founded 2017 by composers Élodie Marchand and Sam Achterberg.\n- 120+ credits: 14 feature films, 9 games, 70 commercials.\n- Own Dolby Atmos mix stage and a foley room with 400 props.\n- Services: original score, sound design, foley, mixing, sonic branding.\n- Works remotely with studios in 11 countries.\n- Typical score timeline: 6–10 weeks for a feature.\n- Awards: Canadian Screen Award for Best Original Score (2023), BAFTA Games nomination for audio (2024).\n\n## Selected work\n\n- **Saltmarsh** (feature film, 2024) — score built from recordings of a tidal estuary.\n- **Hollowbright** (indie game, 2023) — adaptive soundtrack, 3 hours of music.\n- **Northfield Outfitters \"Quiet Line\"** (outdoor clothing campaign, 2025) — sound design and mix.\n\n## Sample content\n\n- Address: 5455 Avenue de Gaspé, Montréal.\n- Listen: 12 tracks on the showreel, 2–4 minutes each.\n- \"They found the sound of the film before we'd finished shooting it.\" — director Anaïs Roy\n",
+      "references": [
+        {
+          "url": "https://www.antfood.com/",
+          "why": "Sonic branding studio that makes sound feel visual on the page."
+        },
+        {
+          "url": "https://massivemusic.com/",
+          "why": "Music and sonic branding agency with bold case studies and clear services."
+        }
+      ],
+      "mood_hint": "dark, rhythmic"
+    },
+    {
+      "id": "parcel-type-foundry",
+      "category": "studio-portfolio",
+      "product": "Parcel Type",
+      "job": "Design the landing page for Parcel Type, an independent type foundry that sells font licences",
+      "readme": "# Parcel Type\n\n> Fictional product, written for the palate benchmark. Names, places, prices and people are invented.\n\nParcel Type is an independent type foundry in Rotterdam run by two type designers. It publishes a small catalogue of typefaces for books, brands and screens, and licenses them directly to designers and companies.\n\n**Who it's for:** graphic designers, brand agencies, publishers and product teams choosing a typeface.\n\n## Facts\n\n- 9 families, 214 styles; Latin, Cyrillic and Greek on most families.\n- Variable fonts included with every licence.\n- Free trial fonts for pitches and mock-ups.\n- Licences for desktop, web, app and broadcast, priced by company size.\n- Custom typefaces for brands (recent: a city transit system, a newspaper).\n- Each family has a PDF specimen and an essay about how it was drawn.\n- 10% of revenue goes to type education scholarships.\n\n## Typefaces and prices\n\n- **Parcel Grotesk** — workhorse sans, 18 styles; family from €480.\n- **Wadden Serif** — book serif with long ascenders, 12 styles; from €360.\n- **Kade Mono** — monospace for code and tables, 8 styles; from €180.\n- Single style from €60.\n\n## Sample content\n\n- Founders: Lotte Verhoeven and Yusuf Demir.\n- Specimen line: \"Quiet harbour, loud gulls, 1,234 boxes on the quay.\"\n- Recently released: Wadden Serif Italic, October 2026.\n- \"Kade Mono made our tables readable for the first time.\" — product designer at a Dutch bank\n",
+      "references": [
+        {
+          "url": "https://klim.co.nz/",
+          "why": "Independent foundry; type specimens and essays with impeccable typography."
+        },
+        {
+          "url": "https://www.grillitype.com/",
+          "why": "Swiss foundry with bold, interactive specimens and clear licensing."
+        },
+        {
+          "url": "https://abcdinamo.com/",
+          "why": "Experimental foundry with an expressive, unconventional site."
+        }
+      ],
+      "mood_hint": "typographic, expressive"
+    }
+  ]
+}