@optima-chat/optima-agent 0.9.7 → 0.9.8

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Files changed (89) hide show
  1. package/.claude/skills/.kb-skills-managed.json +9 -9
  2. package/.claude/skills/ads/SKILL.md +244 -244
  3. package/.claude/skills/ads/template/campaign/CREATIVES.md +18 -18
  4. package/.claude/skills/ads/template/campaign/NOTES.md +10 -10
  5. package/.claude/skills/ads/template/campaign/STRATEGY.md +29 -29
  6. package/.claude/skills/ads/template/user/ADS.md +29 -29
  7. package/.claude/skills/ads/template/user/LEARNINGS.md +15 -15
  8. package/.claude/skills/ads/template/user/PROGRESS.md +20 -20
  9. package/.claude/skills/ads/template/user/README.md +25 -25
  10. package/.claude/skills/ads/template/user/assets/.gitignore +2 -2
  11. package/.claude/skills/bi/SKILL.md +131 -131
  12. package/.claude/skills/browser/SKILL.md +201 -201
  13. package/.claude/skills/channels/SKILL.md +188 -188
  14. package/.claude/skills/collection/SKILL.md +88 -88
  15. package/.claude/skills/douyin/SKILL.md +408 -408
  16. package/.claude/skills/ffmpeg/SKILL.md +164 -164
  17. package/.claude/skills/gen/SKILL.md +279 -275
  18. package/.claude/skills/growth/SKILL.md +90 -90
  19. package/.claude/skills/growth/template/ACCOUNTS.md +14 -14
  20. package/.claude/skills/growth/template/CALENDAR.md +7 -7
  21. package/.claude/skills/growth/template/COMMENTS.md +7 -7
  22. package/.claude/skills/growth/template/GROWTH.md +37 -37
  23. package/.claude/skills/growth/template/PROGRESS.md +4 -4
  24. package/.claude/skills/growth/template/README.md +20 -20
  25. package/.claude/skills/growth/template/TOPICS.md +7 -7
  26. package/.claude/skills/homepage/SKILL.md +177 -177
  27. package/.claude/skills/i18n/SKILL.md +517 -517
  28. package/.claude/skills/ingesting-sources/SKILL.md +94 -94
  29. package/.claude/skills/initializing-kb/SKILL.md +117 -117
  30. package/.claude/skills/instagram/SKILL.md +321 -321
  31. package/.claude/skills/inventory/SKILL.md +328 -328
  32. package/.claude/skills/kol-outreach/SKILL.md +232 -232
  33. package/.claude/skills/kol-outreach/template/campaign/CONFIG.md +60 -60
  34. package/.claude/skills/kol-outreach/template/campaign/KOLS.md +6 -6
  35. package/.claude/skills/kol-outreach/template/campaign/PROGRESS.md +3 -3
  36. package/.claude/skills/kol-outreach/template/campaign/TEMPLATES.md +88 -88
  37. package/.claude/skills/kol-outreach/template/merchant/BRAND.md +36 -36
  38. package/.claude/skills/kol-outreach/template/merchant/CAMPAIGNS.md +6 -6
  39. package/.claude/skills/kol-outreach/template/merchant/MERCHANT_LIMITS.md +16 -16
  40. package/.claude/skills/kol-outreach/template/merchant/PROGRESS.md +4 -4
  41. package/.claude/skills/kol-outreach/template/merchant/README.md +20 -20
  42. package/.claude/skills/linting-the-wiki/SKILL.md +68 -68
  43. package/.claude/skills/logistics/SKILL.md +180 -180
  44. package/.claude/skills/markdown-pdf/SKILL.md +72 -72
  45. package/.claude/skills/merchant/SKILL.md +110 -110
  46. package/.claude/skills/multigrid-poster/SKILL.md +192 -0
  47. package/.claude/skills/multigrid-poster/layouts/2x2.json +34 -0
  48. package/.claude/skills/multigrid-poster/layouts/3x3.json +43 -0
  49. package/.claude/skills/multigrid-poster/scripts/compose.py +116 -0
  50. package/.claude/skills/multigrid-poster/scripts/placeholder.png +0 -0
  51. package/.claude/skills/multigrid-poster/shared/fonts/MaShanZheng-Regular.ttf +0 -0
  52. package/.claude/skills/order/SKILL.md +452 -452
  53. package/.claude/skills/product/SKILL.md +379 -379
  54. package/.claude/skills/product-page/SKILL.md +106 -106
  55. package/.claude/skills/querying-the-wiki/SKILL.md +59 -59
  56. package/.claude/skills/reddit/SKILL.md +277 -277
  57. package/.claude/skills/review/SKILL.md +321 -321
  58. package/.claude/skills/scout/SKILL.md +462 -462
  59. package/.claude/skills/sentinel/SKILL.md +281 -281
  60. package/.claude/skills/shein/SKILL.md +246 -246
  61. package/.claude/skills/shipping/SKILL.md +200 -200
  62. package/.claude/skills/shop-content/SKILL.md +101 -101
  63. package/.claude/skills/shopify/SKILL.md +282 -282
  64. package/.claude/skills/skillify/SKILL.md +114 -114
  65. package/.claude/skills/taobao/SKILL.md +238 -238
  66. package/.claude/skills/tiktok/SKILL.md +381 -381
  67. package/.claude/skills/twitter/SKILL.md +302 -302
  68. package/.claude/skills/updating-related-pages/SKILL.md +65 -65
  69. package/.claude/skills/video-edit/SKILL.md +143 -143
  70. package/.claude/skills/video-gen/SKILL.md +548 -571
  71. package/.claude/skills/video-gen/templates/INDEX.md +78 -78
  72. package/.claude/skills/video-gen/templates/before-after-beauty.md +183 -183
  73. package/.claude/skills/video-gen/templates/drama-fmcg.md +183 -183
  74. package/.claude/skills/video-gen/templates/kol-reaction-food.md +193 -193
  75. package/.claude/skills/video-gen/templates/multi-point-apparel.md +185 -185
  76. package/.claude/skills/video-gen/templates/pain-solution-home.md +184 -184
  77. package/.claude/skills/video-gen/templates/pdp-360-showcase.md +189 -189
  78. package/.claude/skills/video-gen/templates/pdp-feature-highlight.md +182 -182
  79. package/.claude/skills/video-gen/templates/scene-digital.md +183 -183
  80. package/.claude/skills/wechat/SKILL.md +174 -174
  81. package/.claude/skills/xhs/SKILL.md +170 -170
  82. package/README.md +276 -276
  83. package/dist/bin/optima.js +26 -26
  84. package/dist/bin/serve.js +23 -23
  85. package/dist/src/agent.js +4 -4
  86. package/dist/src/system-prompt.js +169 -169
  87. package/dist/src/tools/memory.js +10 -10
  88. package/dist/src/ui/headless.js +7 -7
  89. package/package.json +79 -79
@@ -1,462 +1,462 @@
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- ---
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- name: scout
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- description: "Interactive Amazon product research consultant with 1688 supplier sourcing. Search products, analyze markets, find suppliers (by keyword or image), and generate professional reports. ALWAYS use when user asks about: selling products (卖/开店), product ideas (产品/商品), market research (市场/竞品), suppliers (供应商/厂家), sourcing (采购/进货/货源), image search (图片找货/以图搜货/找同款), evaluating business opportunities (生意/创业). Start with conversational exploration, then suggest comprehensive report generation. Uses 'scout search', 'scout product', 'scout supplier-search', and 'scout supplier-search-image' commands."
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- ---
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-
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- # Optima Scout - AI Product Research
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-
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- ## When to Use This Skill
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-
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- Use this skill when:
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- - User wants to research products or validate product ideas (e.g., "我想开店卖钛合金杯子", "帮我搜索一下XX")
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- - User needs market analysis or competitive research
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- - User asks about product pricing, ratings, sales data, or market trends
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- - User wants to evaluate business opportunities or find products to sell
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- - User needs detailed competitor analysis or listing quality assessment
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- - User needs to find suppliers or manufacturers (e.g., "帮我找咖啡机供应商", "哪里进货")
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- - User wants to source products from 1688/Alibaba China
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- - User asks about wholesale prices, bulk purchasing costs, or profit margins (e.g., "成本多少", "批发价", "利润空间")
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- - User wants to find suppliers by product image (e.g., "这个图片能找到货源吗", "帮我找同款", "看图找货", "Amazon这个能在1688找到吗")
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- - User shares an Amazon product link (e.g., amazon.com/dp/XXXX, amzn.to/XXXX)
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-
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- ## Interaction Style: Conversational → Report
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-
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- **Default approach: Interactive & Consultative**
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- - Start with quick scans, share findings, ask clarifying questions
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- - Iterate based on user feedback and interests
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- - **Proactively suggest report generation** after sufficient data gathering
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- - Don't assume what user wants - ask and discuss first
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-
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- **When to suggest full report:**
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- - After sufficient exploration (typically 3+ searches, 3-5 product analyses)
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- - User signals readiness: "所以你觉得呢?" "值得做吗?" "总结一下"
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- - Clear insights emerged that warrant documentation
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- - **Always ask permission first** - never assume user wants a long report
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-
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- **Exception - Direct report mode:**
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- - User explicitly requests: "给我一份XX市场分析报告"
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- - In this case, skip conversation and generate report directly
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-
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- ## URL 解析 - Amazon 链接处理
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-
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- 用户贴 Amazon 链接时,**不要用 WebFetch**(会被反爬拦截),提取 ASIN 后用 `scout product`:
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-
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- | URL 格式 | ASIN 位置 |
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- |----------|----------|
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- | `amazon.com/dp/XXXXXXXXXX` | `/dp/` 后 10 位 |
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- | `amazon.com/gp/product/XXXXXXXXXX` | `/gp/product/` 后 10 位 |
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- | `amzn.to/XXXX` (短链) | 用 `curl -sI "https://amzn.to/XXXX"` 从 Location header 获取完整 URL → 提取 ASIN |
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-
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- ```bash
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- # 1. 提取 ASIN → 获取产品详情
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- scout product B08BHXG144
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-
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- # 2. 如果用户想了解市场竞争
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- scout search "产品关键词" --limit 15
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-
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- # 3. 如果用户想找供应商
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- scout supplier-search "中文关键词"
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- ```
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-
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- ## Quick Start - First Step
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-
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- When user asks about product opportunities or market research:
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- 1. **IMMEDIATELY run `scout search`** with 1-2 relevant keywords
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- 2. Get real Amazon market data before providing any advice
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- 3. **Share initial findings conversationally** - don't overwhelm with full report
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- 4. **Ask clarifying questions** based on what you found
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- 5. Iterate and deepen analysis based on user responses
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-
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- Example: If user asks "我想开店卖钛合金杯子", your FIRST actions should be:
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- ```bash
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- scout search "titanium cup" --limit 15
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- scout search "titanium mug" --limit 10
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- ```
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-
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- Then share findings and ask:
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- - "我发现市场价格区间是 $15-90,你的目标价位是多少?"
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- - "看起来高端保温款竞争少,要不要深入看看?"
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-
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- **Critical First Steps:**
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- - ✅ Always get data before giving advice - run searches immediately
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- - ✅ Share findings conversationally - don't dump raw data
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- - ✅ Ask clarifying questions - understand user's goals before deep diving
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-
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- ## Available Commands
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-
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- ### 1. Search Products: `scout search`
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-
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- Search for products on Amazon to analyze market opportunities.
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-
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- **Syntax:**
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- ```bash
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- scout search "QUERY" --limit NUMBER
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- ```
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-
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- **Parameters:**
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- - `QUERY`: Product keywords (e.g., "wireless mouse", "titanium water bottle")
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- - `--limit`: Number of results (1-50, default: 10)
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- - `--domain`: Amazon domain (default: amazon.com)
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-
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- **Returns:**
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- - Product list with ASIN, title, price, rating, reviews, recent sales
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- - Market overview data for competitive analysis
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-
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- **Key metrics to analyze:**
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- - Price range and distribution
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- - Recent sales ("10K+ bought in past month" = high demand)
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- - Ratings_total (review count indicates market maturity)
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- - Average rating (competitive quality baseline)
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-
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- ### 2. Get Product Details: `scout product`
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- Get comprehensive details about a specific product by ASIN.
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- **Syntax:**
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- ```bash
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- scout product ASIN
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- ```
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-
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- **Parameters:**
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- - `ASIN`: 10-character Amazon product ID (e.g., B01GJOMWVA)
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- - `--domain`: Amazon domain (default: amazon.com)
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-
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- **Returns:**
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- - Complete product data: pricing, sales, reviews, specifications
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- - Rating breakdown, BSR, listing quality indicators
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- - Feature bullets, images, description, categories
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- **Key data to extract:**
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- - **BSR (Best Seller Rank)** - Sales volume indicator (lower = better)
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- - BSR < 1,000 = very high sales
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- - BSR 1,000-10,000 = good sales
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- - BSR > 50,000 = low sales
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- - **Rating breakdown** - Five-star/one-star percentages
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- - 70%+ five-star = excellent satisfaction
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- - 10%+ one-star = quality issues
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- - **Top reviews** - User pain points and satisfaction drivers
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- - **Feature bullets** - Competitive selling points
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- - **Images count** - 7 is standard, fewer = poor optimization
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- - **Specifications** - May include BSR in multiple categories
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-
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- ### 3. Search 1688 Suppliers (Keyword): `scout supplier-search`
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- Search for suppliers on 1688.com using keywords.
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- **Syntax:**
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- ```bash
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- scout supplier-search "KEYWORD" --limit NUMBER
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- ```
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-
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- **Parameters:**
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- - `KEYWORD`: Product keywords in Chinese (e.g., "咖啡机", "蓝牙耳机", "钛合金杯子")
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- - `--limit`: Number of results (1-100, default: 20)
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- - `--format`: Output format - `text` or `json`
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-
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- **Returns:**
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- - Supplier list with product info, pricing, MOQ, supplier ratings
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- - Price tiers for bulk ordering (e.g., "2~49台: ¥599", "≥100台: ¥429")
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- - Supplier details: location, years in business, seller type
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- - Tags: shipping policies (退货包运费), payment terms (先采后付), certifications (实力商家)
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-
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- **Key analysis:**
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- - MOQ constraints (minimum order quantity)
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- - Supplier type: 生产加工 (manufacturer) vs. 经销批发 (trader)
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- - Years in business (8+ years = established)
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- - Return rate (lower = better, typical: 30-50%)
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-
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- ### 4. Search 1688 Suppliers (Image): `scout supplier-search-image`
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-
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- Search for suppliers on 1688.com using product images - perfect for finding sources for products you see on Amazon, Shopify, or other platforms.
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-
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- **Syntax:**
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- ```bash
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- scout supplier-search-image "IMAGE_URL" --limit NUMBER
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- ```
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-
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- **Parameters:**
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- - `IMAGE_URL`: Product image URL (Amazon, Alibaba, or any accessible image URL)
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- - `--limit`: Number of results (1-100, default: 20)
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- - `--format`: Output format - `text` or `json`
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-
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- **Returns:** Same as `supplier-search` (supplier list, pricing, MOQ, ratings)
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-
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- **Use cases:**
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- - Finding 1688 alternatives for Amazon/Shopify products
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- - "找同款" / "看图找货" scenarios
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- - Visual products where images are more descriptive than keywords
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- - When user provides product image URL
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-
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- **Important notes:**
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- - Works with images from any platform (Amazon, Alibaba, direct URLs)
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- - Non-Alibaba images are automatically converted for 1688 search
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- - If image is inaccessible (404, expired, auth-required), will return helpful error message
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- - **Best practice**: Try both image and keyword search for comprehensive results
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-
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- ## Research Workflow
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-
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- ### Interactive Research Flow (Recommended):
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-
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- **Phase 1: Initial Discovery & Discussion**
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- 1. **Quick Market Scan** → Run 1-2 searches with key terms
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- 2. **Share Initial Findings** → Present key metrics (price range, competition level, demand signals)
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- 3. **Discuss with User** → Ask clarifying questions about target price, market segment, priorities
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-
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- **Phase 2: Deep Dive & Refinement**
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- 4. **Targeted Analysis** → Based on user feedback, run `scout product` on relevant ASINs
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- 5. **Extract Insights** → Share key findings (BSR, reviews, pain points)
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- 6. **Iterate & Explore** → User may request different keywords, specific competitor analysis, or alternative product categories
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-
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- **Phase 2.5: Supplier Sourcing (Optional but Recommended)**
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- 7. **Trigger**: User shows interest in costs/sourcing, or after market validation
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- - "成本大概多少?" "批发价怎么样?" "利润空间大吗?"
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- - "哪里进货?" "供应商怎么找?"
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- - "这个图片能找到货源吗?" "Amazon这个能在1688找到吗?"
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-
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- 8. **Choose search method**:
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- - **With image**: `scout supplier-search-image "https://..."` ← More accurate for visual products
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- - **With keyword**: `scout supplier-search "产品关键词"`
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- - **Best practice**: Try both and compare results
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-
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- 9. **Share Findings**:
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- - Wholesale price range (e.g., ¥429-599)
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- - MOQ (minimum order quantity)
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- - Profit margin calculation: Amazon price ($60-80) - 1688 cost (¥429 ≈ $60) - shipping ($10-15)
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- - Supplier quality indicators (years in business, certifications)
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- 10. **Ask**: "要不要我详细分析几个供应商?" or proceed to report
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-
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- **Phase 3: Report Generation (Proactive Suggestion)**
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- 11. **Gauge Completion** → After sufficient data, suggest: "要不要我整理成一份完整的市场分析报告?"
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- 12. **Generate Report** → Create comprehensive markdown report with all findings
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- 13. **Save & Iterate** → Offer to save report and refine based on feedback
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-
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- ---
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-
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- ### Alternative: Quick Research Flow
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-
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- When user explicitly requests a report upfront:
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- 1. Run 3-4 diverse keyword searches
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- 2. Analyze top 3-5 products with `scout product`
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- 3. Search 1688 suppliers (image + keyword)
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- 4. Generate comprehensive report directly
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- ### Multi-Keyword Research Strategy
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- **Example: Researching titanium cups**
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- ```bash
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- scout search "titanium cup" --limit 15
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- scout search "titanium mug" --limit 15
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- scout search "titanium tumbler" --limit 10
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- ```
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-
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- **Why multiple keywords:**
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- - Different keywords reveal different market segments
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- - Find niche opportunities
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- - Cross-validate market size
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- - Discover related products
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-
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- ## Usage Examples
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- ### Example 1: Interactive Research (Keyword-based)
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- **User**: "我想开个店卖钛合金杯子,你觉得合适吗"
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- **Flow:**
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- 1. Run `scout search "titanium cup"` + `scout search "titanium mug"`
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- 2. Share: "市场有50+竞品,价格$15-90,主要在$20-30。头部产品月销约200件。两个方向:低价位($15-25)竞争激烈,高端保温款($60-90)产品很少。你更倾向哪个?"
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- 3. User: "中高端的,质量好的"
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- 4. Run `scout product` on 3 representative ASINs (B0CTKWJDXX, B0DNCMN3NX, B083NLR6BF)
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- 5. Share: "TOAKS中端爆款BSR#530,月销250件,87%五星。用户最爱:超轻、品质好、无金属味。主要抱怨:散热快(无保温)。KOYASU高端保温$89.99,评论少但4.8分。保温款市场几乎空白!"
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- 6. User: "好的,你看看"
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- 7. Run `scout search "titanium tumbler"`
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- 8. Share: "titanium tumbler竞品只5-6个,$60-110。现在查供应商成本?"
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- 9. Run `scout supplier-search "钛合金保温杯"`
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- 10. Share: "批发价区间:¥180-450(约$25-65),起订量多数50-100个。头部供应商:8年工厂,¥280批发价。**利润分析**:Amazon售价$70-90,1688成本¥280(约$40),运费+关税约$15,总成本约$55,**毛利率25-40%**。"
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- 11. Suggest report generation
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- ### Example 2: Image-Based Supplier Search
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- **User**: "我在Amazon看到这个蓝牙耳机很火,帮我找1688供应商 https://m.media-amazon.com/images/..."
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- **Flow:**
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- ```bash
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- scout supplier-search-image "https://m.media-amazon.com/images/..." --limit 20
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- ```
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- **Response**: "通过图片搜索找到15个供应商:
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- **TOP 3 推荐:**
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- 1. 深圳某电子厂(8年工厂)
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- - 批发价:¥45-68 | Amazon售价:$89.99
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- - 起订量:50件 | 评分:4.8★
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- - **利润空间:~40-50%**
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- 2. 东莞某科技(5年工厂)
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- - 批发价:¥38-55 | 起订量:100件
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- - 标签:退货包运费、7天包换
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- 3. [...]
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- 要详细对比这几个供应商吗?"
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- ### Example 3: Competitor Analysis
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- **User**: "帮我分析这个产品 B0788F3R8X"
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- **Action:**
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- ```bash
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- scout product B0788F3R8X
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- ```
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- **Analysis Checklist:**
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- - ✅ **BSR & Market Position**
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- - Check BSR in specifications → estimate sales volume
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- - Compare with category averages
316
- - ✅ **Customer Satisfaction**
317
- - Rating breakdown (five-star %, one-star %)
318
- - Total reviews count (market maturity indicator)
319
- - Review trends over time
320
- - ✅ **Listing Quality**
321
- - Images count (7 is standard, fewer = poor optimization)
322
- - Feature bullets count and quality
323
- - Product description completeness
324
- - A+ content presence
325
- - ✅ **User Feedback Deep-Dive**
326
- - Top 3 positive mentions (from top_reviews)
327
- - Top 3 complaints/pain points (from top_reviews)
328
- - Improvement opportunities
329
- - Common feature requests
330
- - ✅ **Competitive Advantages**
331
- - Unique selling points in feature_bullets
332
- - Price positioning vs. competitors
333
- - Brand strength and trust signals
334
- - Differentiation factors
335
-
336
- ## Analysis Framework
337
-
338
- ### Market Viability Quick Reference
339
-
340
- | 指标 | 优秀市场 | 正常市场 | 风险市场 |
341
- |------|---------|---------|---------|
342
- | 竞品数量 | 10-50 | 5-10 或 50-100 | <5 或 >100 |
343
- | 头部评论数 | 100-1000 | 50-100 或 1K-5K | <50 或 >5K |
344
- | 价格区间 | 宽(差异化) | 中等 | 窄(价格战) |
345
- | BSR范围 | 1K-10K | 10K-50K | >50K |
346
- | 进入难度 | 适中 | 需差异化 | 很难或需求不明 |
347
-
348
- ### Key Metrics
349
-
350
- **BSR (Best Seller Rank):**
351
- - <1K = 月销500+件 | 1K-10K = 100-500件 | 10K-50K = 20-100件 | >50K = <20件
352
-
353
- **Rating Breakdown:**
354
- - 70%+ five-star = 优秀 | 60-70% = 正常 | <60% = 质量问题 | 10%+ one-star = 严重问题
355
-
356
- **Market Maturity:**
357
- - ratings_total >1000 = 成熟 | 100-1000 = 发展中 | <100 = 新兴/小众
358
-
359
- **Demand Signals:**
360
-
361
- High Demand:
362
- - ✅ "10K+ bought in past month"
363
- - ✅ 多个产品 ratings_total >500
364
- - ✅ BSR <10K
365
- - ✅ 搜索结果超过 30 个相关产品
366
-
367
- Low Demand:
368
- - ⚠️ 少于 10 个搜索结果
369
- - ⚠️ 头部产品 ratings_total < 50
370
- - ⚠️ BSR > 100,000
371
- - ⚠️ 没有 "bought in past month" 标签
372
-
373
- **Entry Difficulty Assessment:**
374
-
375
- | 维度 | 容易进入 | 中等难度 | 困难进入 |
376
- |------|---------|---------|---------|
377
- | 头部产品评论数 | <200 | 200-2000 | >2000 |
378
- | 品牌集中度 | 无知名品牌 | 少数品牌 | 大品牌垄断 |
379
- | 价格竞争 | 差异化定价 | 价格区间宽 | 价格战 |
380
- | 评分分布 | <4.5 平均分 | 4.5-4.7 | >4.7(难超越) |
381
-
382
- ### Report Generation
383
-
384
- **When to suggest:**
385
- - 3+ searches + 3-5 product analyses completed
386
- - User asks: "所以你觉得呢?" "值得做吗?" "总结一下"
387
- - Clear opportunity/risk identified that should be documented
388
-
389
- **How to suggest (use this natural template):**
390
- ```
391
- "我已经分析了 X 个搜索和 Y 个竞品,发现了一些有意思的模式。
392
-
393
- 核心发现:
394
- - [1-2 句话总结主要发现]
395
- - [机会或风险点]
396
-
397
- 要不要我把这些整理成一份完整的市场分析报告?可以包括:
398
- - 市场规模和竞争格局
399
- - 头部产品深度分析
400
- - 差异化机会点
401
- - 进入策略建议
402
- - 财务预测(如果你需要的话)
403
-
404
- 报告会保存为 markdown 文件,方便你后续参考和分享。"
405
- ```
406
-
407
- **If user declines:**
408
- - Respect decision: "好的,有需要随时告诉我"
409
- - Continue exploration or answer follow-up questions
410
- - Offer report again later if more data gathered
411
-
412
- **Report must include:**
413
- - Executive Summary(核心结论前置:适合进入?风险是什么?)
414
- - Market Analysis(基于搜索数据的市场概况)
415
- - Competitor Deep-Dive(基于product details的竞品分析:BSR, rating breakdown, top reviews insights)
416
- - Opportunity Assessment(SWOT 或机会/挑战分析)
417
- - Entry Strategy(产品定位、定价、差异化策略)
418
- - Supplier Analysis (if Phase 2.5 completed)(1688供应商、成本、利润空间)
419
-
420
- **Report naming:** `{产品类型}市场分析报告.md`
421
-
422
- ## Cross-Skill Integration
423
-
424
- **TikTok/Instagram → Scout → Supplier 完整链路:**
425
-
426
- 1. **Discover** (TikTok/Instagram) → Find trending products
427
- 2. **Validate** (Scout Amazon) → Verify market demand
428
- ```bash
429
- scout search "product name" --limit 15
430
- scout product <top_asin>
431
- ```
432
- 3. **Source** (Scout 1688) → Find suppliers and cost
433
- ```bash
434
- # Method A: Image search (recommended for visual match)
435
- scout supplier-search-image "https://amazon-image-url"
436
-
437
- # Method B: Keyword search
438
- scout supplier-search "产品关键词"
439
-
440
- # Best: Try both
441
- ```
442
- 4. **Decide** →综合分析三者数据,都通过→值得做
443
-
444
- **Shein → Scout → Supplier 价格验证链路:**
445
-
446
- 1. **Discover** (Shein) → Find low-price trending products
447
- ```bash
448
- scout shein-search "product keyword" --limit 20
449
- ```
450
- 2. **Validate** (Scout Amazon) → Compare pricing and demand in broader market
451
- ```bash
452
- scout search "product name" --limit 15
453
- scout product <top_asin>
454
- ```
455
- 3. **Source** (Scout 1688) → Find suppliers and calculate margins
456
- ```bash
457
- scout supplier-search "产品关键词"
458
- ```
459
- 4. **Analyze** → Shein 低价($X) vs Amazon 中高价($Y) vs 1688 成本(¥Z)→ 找到最佳销售渠道和利润空间
460
-
461
- **Proactive suggestion after cross-skill analysis:**
462
- "我已经分析了TikTok热度、Amazon市场需求、Shein价格定位、1688供应商成本。要不要生成一份完整的产品机会分析报告?"
1
+ ---
2
+ name: scout
3
+ description: "Interactive Amazon product research consultant with 1688 supplier sourcing. Search products, analyze markets, find suppliers (by keyword or image), and generate professional reports. ALWAYS use when user asks about: selling products (卖/开店), product ideas (产品/商品), market research (市场/竞品), suppliers (供应商/厂家), sourcing (采购/进货/货源), image search (图片找货/以图搜货/找同款), evaluating business opportunities (生意/创业). Start with conversational exploration, then suggest comprehensive report generation. Uses 'scout search', 'scout product', 'scout supplier-search', and 'scout supplier-search-image' commands."
4
+ ---
5
+
6
+ # Optima Scout - AI Product Research
7
+
8
+ ## When to Use This Skill
9
+
10
+ Use this skill when:
11
+ - User wants to research products or validate product ideas (e.g., "我想开店卖钛合金杯子", "帮我搜索一下XX")
12
+ - User needs market analysis or competitive research
13
+ - User asks about product pricing, ratings, sales data, or market trends
14
+ - User wants to evaluate business opportunities or find products to sell
15
+ - User needs detailed competitor analysis or listing quality assessment
16
+ - User needs to find suppliers or manufacturers (e.g., "帮我找咖啡机供应商", "哪里进货")
17
+ - User wants to source products from 1688/Alibaba China
18
+ - User asks about wholesale prices, bulk purchasing costs, or profit margins (e.g., "成本多少", "批发价", "利润空间")
19
+ - User wants to find suppliers by product image (e.g., "这个图片能找到货源吗", "帮我找同款", "看图找货", "Amazon这个能在1688找到吗")
20
+ - User shares an Amazon product link (e.g., amazon.com/dp/XXXX, amzn.to/XXXX)
21
+
22
+ ## Interaction Style: Conversational → Report
23
+
24
+ **Default approach: Interactive & Consultative**
25
+ - Start with quick scans, share findings, ask clarifying questions
26
+ - Iterate based on user feedback and interests
27
+ - **Proactively suggest report generation** after sufficient data gathering
28
+ - Don't assume what user wants - ask and discuss first
29
+
30
+ **When to suggest full report:**
31
+ - After sufficient exploration (typically 3+ searches, 3-5 product analyses)
32
+ - User signals readiness: "所以你觉得呢?" "值得做吗?" "总结一下"
33
+ - Clear insights emerged that warrant documentation
34
+ - **Always ask permission first** - never assume user wants a long report
35
+
36
+ **Exception - Direct report mode:**
37
+ - User explicitly requests: "给我一份XX市场分析报告"
38
+ - In this case, skip conversation and generate report directly
39
+
40
+ ## URL 解析 - Amazon 链接处理
41
+
42
+ 用户贴 Amazon 链接时,**不要用 WebFetch**(会被反爬拦截),提取 ASIN 后用 `scout product`:
43
+
44
+ | URL 格式 | ASIN 位置 |
45
+ |----------|----------|
46
+ | `amazon.com/dp/XXXXXXXXXX` | `/dp/` 后 10 位 |
47
+ | `amazon.com/gp/product/XXXXXXXXXX` | `/gp/product/` 后 10 位 |
48
+ | `amzn.to/XXXX` (短链) | 用 `curl -sI "https://amzn.to/XXXX"` 从 Location header 获取完整 URL → 提取 ASIN |
49
+
50
+ ```bash
51
+ # 1. 提取 ASIN → 获取产品详情
52
+ scout product B08BHXG144
53
+
54
+ # 2. 如果用户想了解市场竞争
55
+ scout search "产品关键词" --limit 15
56
+
57
+ # 3. 如果用户想找供应商
58
+ scout supplier-search "中文关键词"
59
+ ```
60
+
61
+ ## Quick Start - First Step
62
+
63
+ When user asks about product opportunities or market research:
64
+ 1. **IMMEDIATELY run `scout search`** with 1-2 relevant keywords
65
+ 2. Get real Amazon market data before providing any advice
66
+ 3. **Share initial findings conversationally** - don't overwhelm with full report
67
+ 4. **Ask clarifying questions** based on what you found
68
+ 5. Iterate and deepen analysis based on user responses
69
+
70
+ Example: If user asks "我想开店卖钛合金杯子", your FIRST actions should be:
71
+ ```bash
72
+ scout search "titanium cup" --limit 15
73
+ scout search "titanium mug" --limit 10
74
+ ```
75
+
76
+ Then share findings and ask:
77
+ - "我发现市场价格区间是 $15-90,你的目标价位是多少?"
78
+ - "看起来高端保温款竞争少,要不要深入看看?"
79
+
80
+ **Critical First Steps:**
81
+ - ✅ Always get data before giving advice - run searches immediately
82
+ - ✅ Share findings conversationally - don't dump raw data
83
+ - ✅ Ask clarifying questions - understand user's goals before deep diving
84
+
85
+ ## Available Commands
86
+
87
+ ### 1. Search Products: `scout search`
88
+
89
+ Search for products on Amazon to analyze market opportunities.
90
+
91
+ **Syntax:**
92
+ ```bash
93
+ scout search "QUERY" --limit NUMBER
94
+ ```
95
+
96
+ **Parameters:**
97
+ - `QUERY`: Product keywords (e.g., "wireless mouse", "titanium water bottle")
98
+ - `--limit`: Number of results (1-50, default: 10)
99
+ - `--domain`: Amazon domain (default: amazon.com)
100
+
101
+ **Returns:**
102
+ - Product list with ASIN, title, price, rating, reviews, recent sales
103
+ - Market overview data for competitive analysis
104
+
105
+ **Key metrics to analyze:**
106
+ - Price range and distribution
107
+ - Recent sales ("10K+ bought in past month" = high demand)
108
+ - Ratings_total (review count indicates market maturity)
109
+ - Average rating (competitive quality baseline)
110
+
111
+ ### 2. Get Product Details: `scout product`
112
+
113
+ Get comprehensive details about a specific product by ASIN.
114
+
115
+ **Syntax:**
116
+ ```bash
117
+ scout product ASIN
118
+ ```
119
+
120
+ **Parameters:**
121
+ - `ASIN`: 10-character Amazon product ID (e.g., B01GJOMWVA)
122
+ - `--domain`: Amazon domain (default: amazon.com)
123
+
124
+ **Returns:**
125
+ - Complete product data: pricing, sales, reviews, specifications
126
+ - Rating breakdown, BSR, listing quality indicators
127
+ - Feature bullets, images, description, categories
128
+
129
+ **Key data to extract:**
130
+ - **BSR (Best Seller Rank)** - Sales volume indicator (lower = better)
131
+ - BSR < 1,000 = very high sales
132
+ - BSR 1,000-10,000 = good sales
133
+ - BSR > 50,000 = low sales
134
+ - **Rating breakdown** - Five-star/one-star percentages
135
+ - 70%+ five-star = excellent satisfaction
136
+ - 10%+ one-star = quality issues
137
+ - **Top reviews** - User pain points and satisfaction drivers
138
+ - **Feature bullets** - Competitive selling points
139
+ - **Images count** - 7 is standard, fewer = poor optimization
140
+ - **Specifications** - May include BSR in multiple categories
141
+
142
+ ### 3. Search 1688 Suppliers (Keyword): `scout supplier-search`
143
+
144
+ Search for suppliers on 1688.com using keywords.
145
+
146
+ **Syntax:**
147
+ ```bash
148
+ scout supplier-search "KEYWORD" --limit NUMBER
149
+ ```
150
+
151
+ **Parameters:**
152
+ - `KEYWORD`: Product keywords in Chinese (e.g., "咖啡机", "蓝牙耳机", "钛合金杯子")
153
+ - `--limit`: Number of results (1-100, default: 20)
154
+ - `--format`: Output format - `text` or `json`
155
+
156
+ **Returns:**
157
+ - Supplier list with product info, pricing, MOQ, supplier ratings
158
+ - Price tiers for bulk ordering (e.g., "2~49台: ¥599", "≥100台: ¥429")
159
+ - Supplier details: location, years in business, seller type
160
+ - Tags: shipping policies (退货包运费), payment terms (先采后付), certifications (实力商家)
161
+
162
+ **Key analysis:**
163
+ - MOQ constraints (minimum order quantity)
164
+ - Supplier type: 生产加工 (manufacturer) vs. 经销批发 (trader)
165
+ - Years in business (8+ years = established)
166
+ - Return rate (lower = better, typical: 30-50%)
167
+
168
+ ### 4. Search 1688 Suppliers (Image): `scout supplier-search-image`
169
+
170
+ Search for suppliers on 1688.com using product images - perfect for finding sources for products you see on Amazon, Shopify, or other platforms.
171
+
172
+ **Syntax:**
173
+ ```bash
174
+ scout supplier-search-image "IMAGE_URL" --limit NUMBER
175
+ ```
176
+
177
+ **Parameters:**
178
+ - `IMAGE_URL`: Product image URL (Amazon, Alibaba, or any accessible image URL)
179
+ - `--limit`: Number of results (1-100, default: 20)
180
+ - `--format`: Output format - `text` or `json`
181
+
182
+ **Returns:** Same as `supplier-search` (supplier list, pricing, MOQ, ratings)
183
+
184
+ **Use cases:**
185
+ - Finding 1688 alternatives for Amazon/Shopify products
186
+ - "找同款" / "看图找货" scenarios
187
+ - Visual products where images are more descriptive than keywords
188
+ - When user provides product image URL
189
+
190
+ **Important notes:**
191
+ - Works with images from any platform (Amazon, Alibaba, direct URLs)
192
+ - Non-Alibaba images are automatically converted for 1688 search
193
+ - If image is inaccessible (404, expired, auth-required), will return helpful error message
194
+ - **Best practice**: Try both image and keyword search for comprehensive results
195
+
196
+ ## Research Workflow
197
+
198
+ ### Interactive Research Flow (Recommended):
199
+
200
+ **Phase 1: Initial Discovery & Discussion**
201
+ 1. **Quick Market Scan** → Run 1-2 searches with key terms
202
+ 2. **Share Initial Findings** → Present key metrics (price range, competition level, demand signals)
203
+ 3. **Discuss with User** → Ask clarifying questions about target price, market segment, priorities
204
+
205
+ **Phase 2: Deep Dive & Refinement**
206
+ 4. **Targeted Analysis** → Based on user feedback, run `scout product` on relevant ASINs
207
+ 5. **Extract Insights** → Share key findings (BSR, reviews, pain points)
208
+ 6. **Iterate & Explore** → User may request different keywords, specific competitor analysis, or alternative product categories
209
+
210
+ **Phase 2.5: Supplier Sourcing (Optional but Recommended)**
211
+ 7. **Trigger**: User shows interest in costs/sourcing, or after market validation
212
+ - "成本大概多少?" "批发价怎么样?" "利润空间大吗?"
213
+ - "哪里进货?" "供应商怎么找?"
214
+ - "这个图片能找到货源吗?" "Amazon这个能在1688找到吗?"
215
+
216
+ 8. **Choose search method**:
217
+ - **With image**: `scout supplier-search-image "https://..."` ← More accurate for visual products
218
+ - **With keyword**: `scout supplier-search "产品关键词"`
219
+ - **Best practice**: Try both and compare results
220
+
221
+ 9. **Share Findings**:
222
+ - Wholesale price range (e.g., ¥429-599)
223
+ - MOQ (minimum order quantity)
224
+ - Profit margin calculation: Amazon price ($60-80) - 1688 cost (¥429 ≈ $60) - shipping ($10-15)
225
+ - Supplier quality indicators (years in business, certifications)
226
+
227
+ 10. **Ask**: "要不要我详细分析几个供应商?" or proceed to report
228
+
229
+ **Phase 3: Report Generation (Proactive Suggestion)**
230
+ 11. **Gauge Completion** → After sufficient data, suggest: "要不要我整理成一份完整的市场分析报告?"
231
+ 12. **Generate Report** → Create comprehensive markdown report with all findings
232
+ 13. **Save & Iterate** → Offer to save report and refine based on feedback
233
+
234
+ ---
235
+
236
+ ### Alternative: Quick Research Flow
237
+
238
+ When user explicitly requests a report upfront:
239
+ 1. Run 3-4 diverse keyword searches
240
+ 2. Analyze top 3-5 products with `scout product`
241
+ 3. Search 1688 suppliers (image + keyword)
242
+ 4. Generate comprehensive report directly
243
+
244
+ ### Multi-Keyword Research Strategy
245
+
246
+ **Example: Researching titanium cups**
247
+ ```bash
248
+ scout search "titanium cup" --limit 15
249
+ scout search "titanium mug" --limit 15
250
+ scout search "titanium tumbler" --limit 10
251
+ ```
252
+
253
+ **Why multiple keywords:**
254
+ - Different keywords reveal different market segments
255
+ - Find niche opportunities
256
+ - Cross-validate market size
257
+ - Discover related products
258
+
259
+ ## Usage Examples
260
+
261
+ ### Example 1: Interactive Research (Keyword-based)
262
+
263
+ **User**: "我想开个店卖钛合金杯子,你觉得合适吗"
264
+
265
+ **Flow:**
266
+ 1. Run `scout search "titanium cup"` + `scout search "titanium mug"`
267
+ 2. Share: "市场有50+竞品,价格$15-90,主要在$20-30。头部产品月销约200件。两个方向:低价位($15-25)竞争激烈,高端保温款($60-90)产品很少。你更倾向哪个?"
268
+ 3. User: "中高端的,质量好的"
269
+ 4. Run `scout product` on 3 representative ASINs (B0CTKWJDXX, B0DNCMN3NX, B083NLR6BF)
270
+ 5. Share: "TOAKS中端爆款BSR#530,月销250件,87%五星。用户最爱:超轻、品质好、无金属味。主要抱怨:散热快(无保温)。KOYASU高端保温$89.99,评论少但4.8分。保温款市场几乎空白!"
271
+ 6. User: "好的,你看看"
272
+ 7. Run `scout search "titanium tumbler"`
273
+ 8. Share: "titanium tumbler竞品只5-6个,$60-110。现在查供应商成本?"
274
+ 9. Run `scout supplier-search "钛合金保温杯"`
275
+ 10. Share: "批发价区间:¥180-450(约$25-65),起订量多数50-100个。头部供应商:8年工厂,¥280批发价。**利润分析**:Amazon售价$70-90,1688成本¥280(约$40),运费+关税约$15,总成本约$55,**毛利率25-40%**。"
276
+ 11. Suggest report generation
277
+
278
+ ### Example 2: Image-Based Supplier Search
279
+
280
+ **User**: "我在Amazon看到这个蓝牙耳机很火,帮我找1688供应商 https://m.media-amazon.com/images/..."
281
+
282
+ **Flow:**
283
+ ```bash
284
+ scout supplier-search-image "https://m.media-amazon.com/images/..." --limit 20
285
+ ```
286
+
287
+ **Response**: "通过图片搜索找到15个供应商:
288
+
289
+ **TOP 3 推荐:**
290
+ 1. 深圳某电子厂(8年工厂)
291
+ - 批发价:¥45-68 | Amazon售价:$89.99
292
+ - 起订量:50件 | 评分:4.8★
293
+ - **利润空间:~40-50%**
294
+
295
+ 2. 东莞某科技(5年工厂)
296
+ - 批发价:¥38-55 | 起订量:100件
297
+ - 标签:退货包运费、7天包换
298
+
299
+ 3. [...]
300
+
301
+ 要详细对比这几个供应商吗?"
302
+
303
+ ### Example 3: Competitor Analysis
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+
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+ **User**: "帮我分析这个产品 B0788F3R8X"
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+
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+ **Action:**
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+ ```bash
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+ scout product B0788F3R8X
310
+ ```
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+
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+ **Analysis Checklist:**
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+ - ✅ **BSR & Market Position**
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+ - Check BSR in specifications → estimate sales volume
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+ - Compare with category averages
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+ - ✅ **Customer Satisfaction**
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+ - Rating breakdown (five-star %, one-star %)
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+ - Total reviews count (market maturity indicator)
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+ - Review trends over time
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+ - ✅ **Listing Quality**
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+ - Images count (7 is standard, fewer = poor optimization)
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+ - Feature bullets count and quality
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+ - Product description completeness
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+ - A+ content presence
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+ - ✅ **User Feedback Deep-Dive**
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+ - Top 3 positive mentions (from top_reviews)
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+ - Top 3 complaints/pain points (from top_reviews)
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+ - Improvement opportunities
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+ - Common feature requests
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+ - ✅ **Competitive Advantages**
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+ - Unique selling points in feature_bullets
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+ - Price positioning vs. competitors
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+ - Brand strength and trust signals
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+ - Differentiation factors
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+
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+ ## Analysis Framework
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+
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+ ### Market Viability Quick Reference
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+
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+ | 指标 | 优秀市场 | 正常市场 | 风险市场 |
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+ |------|---------|---------|---------|
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+ | 竞品数量 | 10-50 | 5-10 或 50-100 | <5 或 >100 |
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+ | 头部评论数 | 100-1000 | 50-100 或 1K-5K | <50 或 >5K |
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+ | 价格区间 | 宽(差异化) | 中等 | 窄(价格战) |
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+ | BSR范围 | 1K-10K | 10K-50K | >50K |
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+ | 进入难度 | 适中 | 需差异化 | 很难或需求不明 |
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+
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+ ### Key Metrics
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+
350
+ **BSR (Best Seller Rank):**
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+ - <1K = 月销500+件 | 1K-10K = 100-500件 | 10K-50K = 20-100件 | >50K = <20件
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+
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+ **Rating Breakdown:**
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+ - 70%+ five-star = 优秀 | 60-70% = 正常 | <60% = 质量问题 | 10%+ one-star = 严重问题
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+
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+ **Market Maturity:**
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+ - ratings_total >1000 = 成熟 | 100-1000 = 发展中 | <100 = 新兴/小众
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+
359
+ **Demand Signals:**
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+
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+ High Demand:
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+ - ✅ "10K+ bought in past month"
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+ - ✅ 多个产品 ratings_total >500
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+ - ✅ BSR <10K
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+ - ✅ 搜索结果超过 30 个相关产品
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+
367
+ Low Demand:
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+ - ⚠️ 少于 10 个搜索结果
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+ - ⚠️ 头部产品 ratings_total < 50
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+ - ⚠️ BSR > 100,000
371
+ - ⚠️ 没有 "bought in past month" 标签
372
+
373
+ **Entry Difficulty Assessment:**
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+
375
+ | 维度 | 容易进入 | 中等难度 | 困难进入 |
376
+ |------|---------|---------|---------|
377
+ | 头部产品评论数 | <200 | 200-2000 | >2000 |
378
+ | 品牌集中度 | 无知名品牌 | 少数品牌 | 大品牌垄断 |
379
+ | 价格竞争 | 差异化定价 | 价格区间宽 | 价格战 |
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+ | 评分分布 | <4.5 平均分 | 4.5-4.7 | >4.7(难超越) |
381
+
382
+ ### Report Generation
383
+
384
+ **When to suggest:**
385
+ - 3+ searches + 3-5 product analyses completed
386
+ - User asks: "所以你觉得呢?" "值得做吗?" "总结一下"
387
+ - Clear opportunity/risk identified that should be documented
388
+
389
+ **How to suggest (use this natural template):**
390
+ ```
391
+ "我已经分析了 X 个搜索和 Y 个竞品,发现了一些有意思的模式。
392
+
393
+ 核心发现:
394
+ - [1-2 句话总结主要发现]
395
+ - [机会或风险点]
396
+
397
+ 要不要我把这些整理成一份完整的市场分析报告?可以包括:
398
+ - 市场规模和竞争格局
399
+ - 头部产品深度分析
400
+ - 差异化机会点
401
+ - 进入策略建议
402
+ - 财务预测(如果你需要的话)
403
+
404
+ 报告会保存为 markdown 文件,方便你后续参考和分享。"
405
+ ```
406
+
407
+ **If user declines:**
408
+ - Respect decision: "好的,有需要随时告诉我"
409
+ - Continue exploration or answer follow-up questions
410
+ - Offer report again later if more data gathered
411
+
412
+ **Report must include:**
413
+ - Executive Summary(核心结论前置:适合进入?风险是什么?)
414
+ - Market Analysis(基于搜索数据的市场概况)
415
+ - Competitor Deep-Dive(基于product details的竞品分析:BSR, rating breakdown, top reviews insights)
416
+ - Opportunity Assessment(SWOT 或机会/挑战分析)
417
+ - Entry Strategy(产品定位、定价、差异化策略)
418
+ - Supplier Analysis (if Phase 2.5 completed)(1688供应商、成本、利润空间)
419
+
420
+ **Report naming:** `{产品类型}市场分析报告.md`
421
+
422
+ ## Cross-Skill Integration
423
+
424
+ **TikTok/Instagram → Scout → Supplier 完整链路:**
425
+
426
+ 1. **Discover** (TikTok/Instagram) → Find trending products
427
+ 2. **Validate** (Scout Amazon) → Verify market demand
428
+ ```bash
429
+ scout search "product name" --limit 15
430
+ scout product <top_asin>
431
+ ```
432
+ 3. **Source** (Scout 1688) → Find suppliers and cost
433
+ ```bash
434
+ # Method A: Image search (recommended for visual match)
435
+ scout supplier-search-image "https://amazon-image-url"
436
+
437
+ # Method B: Keyword search
438
+ scout supplier-search "产品关键词"
439
+
440
+ # Best: Try both
441
+ ```
442
+ 4. **Decide** →综合分析三者数据,都通过→值得做
443
+
444
+ **Shein → Scout → Supplier 价格验证链路:**
445
+
446
+ 1. **Discover** (Shein) → Find low-price trending products
447
+ ```bash
448
+ scout shein-search "product keyword" --limit 20
449
+ ```
450
+ 2. **Validate** (Scout Amazon) → Compare pricing and demand in broader market
451
+ ```bash
452
+ scout search "product name" --limit 15
453
+ scout product <top_asin>
454
+ ```
455
+ 3. **Source** (Scout 1688) → Find suppliers and calculate margins
456
+ ```bash
457
+ scout supplier-search "产品关键词"
458
+ ```
459
+ 4. **Analyze** → Shein 低价($X) vs Amazon 中高价($Y) vs 1688 成本(¥Z)→ 找到最佳销售渠道和利润空间
460
+
461
+ **Proactive suggestion after cross-skill analysis:**
462
+ "我已经分析了TikTok热度、Amazon市场需求、Shein价格定位、1688供应商成本。要不要生成一份完整的产品机会分析报告?"