@optima-chat/optima-agent 0.9.24 → 0.9.26
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/.claude/skills/scout/SKILL.md +20 -18
- package/.claude/skills/scout/references/concept.md +4 -4
- package/.claude/skills/scout/references/development.md +11 -2
- package/.claude/skills/scout/references/planning.md +7 -7
- package/.claude/skills/scout/references/qualification.md +11 -3
- package/.claude/skills/scout/references/requirements.md +3 -3
- package/package.json +1 -1
|
@@ -86,24 +86,26 @@ description: "基于 IPD 方法论的产品研究全生命周期工具。在 ~/p
|
|
|
86
86
|
|
|
87
87
|
### 落盘映射
|
|
88
88
|
|
|
89
|
-
| 命令 |
|
|
90
|
-
|
|
91
|
-
| `scout search` | market/
|
|
92
|
-
| `scout tiktok *` | market/
|
|
93
|
-
| `scout reddit *` | market/
|
|
94
|
-
| `scout twitter *` | market/
|
|
95
|
-
| `scout instagram *` | market/
|
|
96
|
-
| `scout douyin *` | market/
|
|
97
|
-
| `scout xhs *` | market/
|
|
98
|
-
| `scout shein-search` | market/
|
|
99
|
-
| `scout temu-search` | market/
|
|
100
|
-
| `scout taobao *` | market/
|
|
101
|
-
| Web Search | market/
|
|
102
|
-
| `scout product` | competitors/
|
|
103
|
-
| `scout reviews` | reviews/
|
|
104
|
-
| `scout keepa product` | trends/
|
|
105
|
-
| `scout supplier-search` | suppliers/
|
|
106
|
-
| `scout supplier-search-image` | suppliers/
|
|
89
|
+
| 命令 | JSON 文件 | 更新的活文档 |
|
|
90
|
+
|------|----------|------------|
|
|
91
|
+
| `scout search` | market/searches.json | market/MARKET.md |
|
|
92
|
+
| `scout tiktok *` | market/tiktok.json | market/MARKET.md |
|
|
93
|
+
| `scout reddit *` | market/reddit.json | market/MARKET.md |
|
|
94
|
+
| `scout twitter *` | market/twitter.json | market/MARKET.md |
|
|
95
|
+
| `scout instagram *` | market/instagram.json | market/MARKET.md |
|
|
96
|
+
| `scout douyin *` | market/douyin.json | market/MARKET.md |
|
|
97
|
+
| `scout xhs *` | market/xhs.json | market/MARKET.md |
|
|
98
|
+
| `scout shein-search` | market/shein.json | market/MARKET.md |
|
|
99
|
+
| `scout temu-search` | market/temu.json | market/MARKET.md |
|
|
100
|
+
| `scout taobao *` | market/taobao.json | market/MARKET.md |
|
|
101
|
+
| Web Search | market/web-research.json | market/MARKET.md |
|
|
102
|
+
| `scout product` | competitors/{ASIN}.json | competitors/COMPETITORS.md |
|
|
103
|
+
| `scout reviews` | reviews/{ASIN}-reviews.json | reviews/PAIN-POINTS.md |
|
|
104
|
+
| `scout keepa product` | trends/keepa-data.json | trends/TRENDS.md |
|
|
105
|
+
| `scout supplier-search` | suppliers/suppliers.json | suppliers/SUPPLIERS.md |
|
|
106
|
+
| `scout supplier-search-image` | suppliers/suppliers.json | suppliers/SUPPLIERS.md |
|
|
107
|
+
|
|
108
|
+
**注意**:所有路径相对于项目目录 `~/products/{slug}/`。不要在其他目录创建文件。
|
|
107
109
|
|
|
108
110
|
### JSON 格式
|
|
109
111
|
|
|
@@ -53,7 +53,7 @@
|
|
|
53
53
|
- "bought in past month" 频率(需求热度)
|
|
54
54
|
- 品牌重复度(垄断程度)
|
|
55
55
|
|
|
56
|
-
**落盘位置**:`market/searches.json` → 更新 `MARKET.md`
|
|
56
|
+
**落盘位置**:`market/searches.json` → 更新 `market/MARKET.md`
|
|
57
57
|
|
|
58
58
|
**完成标准**:2-3 组关键词搜索覆盖主要同义词
|
|
59
59
|
|
|
@@ -73,7 +73,7 @@
|
|
|
73
73
|
- salesRankDrops(Keepa 销量掉落次数 ≈ 出单次数)
|
|
74
74
|
- "bought in past month" 具体数值
|
|
75
75
|
|
|
76
|
-
**落盘位置**:更新 `MARKET.md` 需求验证部分
|
|
76
|
+
**落盘位置**:更新 `market/MARKET.md` 需求验证部分
|
|
77
77
|
|
|
78
78
|
**完成标准**:有具体月销量估算数据
|
|
79
79
|
|
|
@@ -90,7 +90,7 @@
|
|
|
90
90
|
- 品牌集中度(CR3/CR5)
|
|
91
91
|
- 参考 `metrics.md` 竞争指标表
|
|
92
92
|
|
|
93
|
-
**落盘位置**:更新 `MARKET.md` 竞争格局部分
|
|
93
|
+
**落盘位置**:更新 `market/MARKET.md` 竞争格局部分
|
|
94
94
|
|
|
95
95
|
**完成标准**:知道竞品数量、头部评论数、是否品牌垄断
|
|
96
96
|
|
|
@@ -109,7 +109,7 @@
|
|
|
109
109
|
|
|
110
110
|
**注意**:概念阶段是初步评估,部分维度可以粗略打分,后续阶段再精确
|
|
111
111
|
|
|
112
|
-
**落盘位置**:更新 `RESEARCH.md` SPAN 定位 + `MARKET.md` SPAN 评分
|
|
112
|
+
**落盘位置**:更新 `RESEARCH.md` SPAN 定位 + `market/MARKET.md` SPAN 评分
|
|
113
113
|
|
|
114
114
|
**完成标准**:两个维度都有评分
|
|
115
115
|
|
|
@@ -21,7 +21,7 @@
|
|
|
21
21
|
### 1. 供应商评估与选定
|
|
22
22
|
- 评估矩阵 7 维度(各 1-10 分):产品质量、MOQ灵活性、交期可靠性、沟通配合度、定制能力、价格竞争力、认证资质
|
|
23
23
|
- 建议选 2 家(主选+备选)
|
|
24
|
-
- 更新 SUPPLIERS.md 评估矩阵
|
|
24
|
+
- 更新 suppliers/SUPPLIERS.md 评估矩阵
|
|
25
25
|
|
|
26
26
|
### 2. 成本模型定稿
|
|
27
27
|
- 用实际报价替换计划阶段估算
|
|
@@ -46,5 +46,14 @@
|
|
|
46
46
|
- **落盘位置**:记录在 RESEARCH.md 关键发现中(可附注素材链接)
|
|
47
47
|
|
|
48
48
|
## 开发 Gate 评审
|
|
49
|
+
|
|
49
50
|
5 个问题:样品达标?成本在预算内?认证已获得?Listing就绪?供应商可承诺批量交期?
|
|
50
|
-
|
|
51
|
+
|
|
52
|
+
**Go(全 Yes):**
|
|
53
|
+
1. **生成产品规格书 + 供应商评估报告**,保存到 `reports/YYYY-MM-DD-产品规格书.md`
|
|
54
|
+
2. 更新 RESEARCH.md 当前阶段 → 验证
|
|
55
|
+
3. 更新 RESEARCH.md 决策记录
|
|
56
|
+
4. 更新 OVERVIEW.md 阶段列
|
|
57
|
+
5. 更新 ROADMAP.md(状态 → 已通过开发 Gate)
|
|
58
|
+
|
|
59
|
+
**不通过:** 标注具体不达标项,回到对应步骤修正后重新评审
|
|
@@ -32,7 +32,7 @@
|
|
|
32
32
|
- A+ 页面有无及质量
|
|
33
33
|
- 变体布局(颜色/尺寸/套装)
|
|
34
34
|
|
|
35
|
-
**落盘位置**:`competitors/{ASIN}.json` → 更新 `COMPETITORS.md`
|
|
35
|
+
**落盘位置**:`competitors/{ASIN}.json` → 更新 `competitors/COMPETITORS.md`
|
|
36
36
|
|
|
37
37
|
**完成标准**:3-5 个竞品有完整数据
|
|
38
38
|
|
|
@@ -57,7 +57,7 @@
|
|
|
57
57
|
- 识别集体弱项(差评聚类 → 竞品普遍做不好什么)
|
|
58
58
|
- 差异化公式:用户在乎 × 竞品弱 = 机会
|
|
59
59
|
|
|
60
|
-
**落盘位置**:更新 `RESEARCH.md` $APPEALS 评分卡 + `COMPETITORS.md`
|
|
60
|
+
**落盘位置**:更新 `RESEARCH.md` $APPEALS 评分卡 + `competitors/COMPETITORS.md`
|
|
61
61
|
|
|
62
62
|
**完成标准**:≥3 竞品完成 8 维度打分,识别出差异化方向
|
|
63
63
|
|
|
@@ -76,7 +76,7 @@
|
|
|
76
76
|
- 评估改进可行性(技术难度、成本影响)
|
|
77
77
|
- 同时分析好评高频词(判断维度权重)
|
|
78
78
|
|
|
79
|
-
**落盘位置**:`reviews/{ASIN}-reviews.json` → 更新 `PAIN-POINTS.md`
|
|
79
|
+
**落盘位置**:`reviews/{ASIN}-reviews.json` → 更新 `reviews/PAIN-POINTS.md`
|
|
80
80
|
|
|
81
81
|
**完成标准**:≥30 条差评分析,形成 3+ 个痛点聚类
|
|
82
82
|
|
|
@@ -99,7 +99,7 @@
|
|
|
99
99
|
- 成熟期:BSR 平稳 + 评论稳定增长 + 价格竞争加剧
|
|
100
100
|
- 衰退期:BSR 上升 + 评论增速放缓 + 卖家数减少
|
|
101
101
|
|
|
102
|
-
**落盘位置**:`trends/keepa-data.json` → 更新 `TRENDS.md`
|
|
102
|
+
**落盘位置**:`trends/keepa-data.json` → 更新 `trends/TRENDS.md`
|
|
103
103
|
|
|
104
104
|
**完成标准**:有 Keepa 数据,判断了生命周期
|
|
105
105
|
|
|
@@ -116,7 +116,7 @@
|
|
|
116
116
|
- 定价策略(基于竞品定价分布和差异化溢价)
|
|
117
117
|
- 目标客群画像
|
|
118
118
|
|
|
119
|
-
**落盘位置**:更新 `COMPETITORS.md` 差异化机会总结
|
|
119
|
+
**落盘位置**:更新 `competitors/COMPETITORS.md` 差异化机会总结
|
|
120
120
|
|
|
121
121
|
**完成标准**:有明确策略可传达给供应商
|
|
122
122
|
|
|
@@ -146,7 +146,7 @@
|
|
|
146
146
|
- 盈亏平衡点
|
|
147
147
|
- 回本周期
|
|
148
148
|
|
|
149
|
-
**落盘位置**:`suppliers/suppliers.json` → 更新 `RESEARCH.md` FAN + `SUPPLIERS.md`
|
|
149
|
+
**落盘位置**:`suppliers/suppliers.json` → 更新 `RESEARCH.md` FAN + `suppliers/SUPPLIERS.md`
|
|
150
150
|
|
|
151
151
|
**完成标准**:单元经济完整,有场景分析
|
|
152
152
|
|
|
@@ -163,7 +163,7 @@
|
|
|
163
163
|
- 定制能力(能否实现差异化设计)
|
|
164
164
|
- 价格(阶梯报价、含税含运)
|
|
165
165
|
|
|
166
|
-
**落盘位置**:更新 `SUPPLIERS.md` TOP 供应商对比表
|
|
166
|
+
**落盘位置**:更新 `suppliers/SUPPLIERS.md` TOP 供应商对比表
|
|
167
167
|
|
|
168
168
|
**完成标准**:至少 1 家可行(MOQ/交期/价格可接受)
|
|
169
169
|
|
|
@@ -43,9 +43,17 @@
|
|
|
43
43
|
- 前 10-20 条评论(`scout reviews MY_ASIN --pages 2`)
|
|
44
44
|
- 正面是否验证差异化?负面有无预期外问题?
|
|
45
45
|
- 参考 requirements.md 的"验证"步骤做需求满足度确认
|
|
46
|
-
- **落盘位置**:reviews/{MY_ASIN}-reviews.json + 更新 PAIN-POINTS.md
|
|
46
|
+
- **落盘位置**:reviews/{MY_ASIN}-reviews.json + 更新 reviews/PAIN-POINTS.md
|
|
47
47
|
|
|
48
48
|
## ADCP Gate 评审
|
|
49
|
+
|
|
49
50
|
5个问题:质量达标?转化≥品类平均且退货<5%?Listing就绪?ACoS在FAN假设±20%内?库存和资金就位?
|
|
50
|
-
|
|
51
|
-
|
|
51
|
+
|
|
52
|
+
**Go(全 Yes):**
|
|
53
|
+
1. **生成 Pre-launch 验证报告**,保存到 `reports/YYYY-MM-DD-验证报告.md`。必含:质检结果、转化率/退货率实测数据、ACoS 实际 vs FAN 预估对比、首批评论分析、上线就绪度判断
|
|
54
|
+
2. 更新 RESEARCH.md 当前阶段 → 发布
|
|
55
|
+
3. 更新 RESEARCH.md 决策记录
|
|
56
|
+
4. 更新 OVERVIEW.md 阶段列
|
|
57
|
+
5. 更新 ROADMAP.md(状态 → 已通过 ADCP)
|
|
58
|
+
|
|
59
|
+
**不达标:** 标注具体问题,回开发阶段修正后重新评审
|
|
@@ -26,7 +26,7 @@
|
|
|
26
26
|
- `scout product` 竞品 Feature Bullets(竞品已满足的需求)
|
|
27
27
|
- Web Search 行业报告、论坛帖子
|
|
28
28
|
|
|
29
|
-
**收集产出:** PAIN-POINTS.md 中的痛点聚类表和好评亮点表
|
|
29
|
+
**收集产出:** reviews/PAIN-POINTS.md 中的痛点聚类表和好评亮点表
|
|
30
30
|
|
|
31
31
|
---
|
|
32
32
|
|
|
@@ -37,7 +37,7 @@
|
|
|
37
37
|
- 差评聚类 → 痛点频率统计
|
|
38
38
|
- 好评高频词 → 用户最在乎什么
|
|
39
39
|
|
|
40
|
-
**分析产出:** COMPETITORS.md 中的差异化机会总结
|
|
40
|
+
**分析产出:** competitors/COMPETITORS.md 中的差异化机会总结
|
|
41
41
|
|
|
42
42
|
---
|
|
43
43
|
|
|
@@ -58,7 +58,7 @@
|
|
|
58
58
|
- 竞品在该维度的得分(竞品普遍弱 = 差异化机会大)
|
|
59
59
|
|
|
60
60
|
**可行性评估依据:**
|
|
61
|
-
- 供应商是否能实现?(已在 SUPPLIERS.md 中确认)
|
|
61
|
+
- 供应商是否能实现?(已在 suppliers/SUPPLIERS.md 中确认)
|
|
62
62
|
- 成本增加多少?(对 FAN 模型的影响)
|
|
63
63
|
- 是否需要新模具/认证?(时间和资金成本)
|
|
64
64
|
|