@optima-chat/optima-agent 0.9.20 → 0.9.21
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/.claude/skills/scout/SKILL.md +246 -533
- package/.claude/skills/scout/references/analysis-framework.md +204 -0
- package/.claude/skills/scout/references/commands.md +534 -0
- package/.claude/skills/scout/references/concept.md +267 -0
- package/.claude/skills/scout/references/cross-project.md +79 -0
- package/.claude/skills/scout/references/development.md +50 -0
- package/.claude/skills/scout/references/launch.md +32 -0
- package/.claude/skills/scout/references/lifecycle.md +39 -0
- package/.claude/skills/scout/references/market-management.md +120 -0
- package/.claude/skills/scout/references/metrics.md +134 -0
- package/.claude/skills/scout/references/planning.md +237 -0
- package/.claude/skills/scout/references/qualification.md +51 -0
- package/.claude/skills/scout/references/requirements.md +126 -0
- package/.claude/skills/scout/template/product/RESEARCH.md +108 -0
- package/.claude/skills/scout/template/product/competitors/COMPETITORS.md +26 -0
- package/.claude/skills/scout/template/product/market/MARKET.md +26 -0
- package/.claude/skills/scout/template/product/reports/.gitkeep +0 -0
- package/.claude/skills/scout/template/product/reviews/PAIN-POINTS.md +19 -0
- package/.claude/skills/scout/template/product/suppliers/SUPPLIERS.md +34 -0
- package/.claude/skills/scout/template/product/trends/TRENDS.md +23 -0
- package/.claude/skills/scout/template/user/CBB.md +33 -0
- package/.claude/skills/scout/template/user/OVERVIEW.md +13 -0
- package/.claude/skills/scout/template/user/PROFILE.md +23 -0
- package/.claude/skills/scout/template/user/ROADMAP.md +41 -0
- package/package.json +1 -1
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name: scout
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description: "
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description: "基于 IPD 方法论的产品研究全生命周期工具。在 ~/products/ 管理研究项目,跨对话持久化数据。引导用户通过概念→计划→开发→验证→发布→生命周期阶段,使用 SPAN 定位、$APPEALS 竞品评分、FAN 财务分析和结构化 Gate 评审(CDCP/PDCP/ADCP)。当用户提到以下场景时使用:产品研究、选品、市场调研、竞品分析、市场验证、需求分析、供应商、采购、1688、找货、商业分析、利润、成本、趋势、走势、热度、评论、差评、痛点、价格历史、BSR、产品组合、对比分析、卖什么、开店、做什么产品。"
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#
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# Scout — IPD 产品研究
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##
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## 启动 SOP
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1. 检查 `~/products/` 是否存在
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- 不存在 → 从 template/user/ 复制 PROFILE.md、OVERVIEW.md、CBB.md、ROADMAP.md 到 `~/products/`
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- 引导用户填写 PROFILE.md(可跳过,后续补充)
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2. 检查 PROFILE.md 是否已填写
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- 未填写 → 提示完善(可跳过)
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3. 读取 `~/products/PROFILE.md` + `~/products/OVERVIEW.md` + `~/products/CBB.md` + `~/products/ROADMAP.md`
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4. 判断用户意图:
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- 指定了具体产品 → 匹配已有项目(按名称/关键词)或新建
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- 未指定 → 展示当前项目状态,询问继续/新建
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- 要求跨项目分析 → 加载 [cross-project.md](references/cross-project.md)
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5. 进入项目后读取 `~/products/{slug}/RESEARCH.md`
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6. 根据当前阶段加载对应 reference 文件
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##
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## 快速研究模式
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- Start with quick scans, share findings, ask clarifying questions
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- Iterate based on user feedback and interests
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- **Proactively suggest report generation** after sufficient data gathering
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- Don't assume what user wants - ask and discuss first
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当用户只需要快速了解一个产品/市场(而非启动完整 IPD 流程)时,可使用快速模式:
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- After sufficient exploration (typically 3+ searches, 3-5 product analyses)
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- User signals readiness: "所以你觉得呢?" "值得做吗?" "总结一下"
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- Clear insights emerged that warrant documentation
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- **Always ask permission first** - never assume user wants a long report
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**触发信号**:用户说"帮我快速看看"、"这个产品怎么样"、"简单分析一下"、贴了一个 Amazon 链接等。
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**快速模式流程**:
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1. 立即执行 `scout search` 或 `scout product`(先拿数据再说)
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2. 分享关键发现(价格区间、竞争强度、销量信号)
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3. 询问用户:"要深入研究吗?我可以立项做完整的 IPD 分析。"
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- 用户说"深入" → 新建项目,进入概念阶段
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- 用户说"不用" → 对话结束,数据不落盘
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**原则**:
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- 先数据后建议 — 不要在没有数据的情况下给任何建议
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- 快速模式不创建项目、不落盘、不走 Gate
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- 用户随时可以从快速模式升级为正式 IPD 研究
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## 市场管理(MM)
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| `amazon.com/dp/XXXXXXXXXX` | `/dp/` 后 10 位 |
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| `amazon.com/gp/product/XXXXXXXXXX` | `/gp/product/` 后 10 位 |
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| `amzn.to/XXXX` (短链) | 用 `curl -sI "https://amzn.to/XXXX"` 从 Location header 获取完整 URL → 提取 ASIN |
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```bash
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# 1. 提取 ASIN → 获取产品详情
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scout product B08BHXG144
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# 2. 如果用户想了解市场竞争
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scout search "产品关键词" --limit 15
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# 3. 如果用户想找供应商
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scout supplier-search "中文关键词"
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```
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## Quick Start - First Step
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When user asks about product opportunities or market research:
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1. **IMMEDIATELY run `scout search`** with 1-2 relevant keywords
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2. Get real Amazon market data before providing any advice
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3. **Share initial findings conversationally** - don't overwhelm with full report
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4. **Ask clarifying questions** based on what you found
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5. Iterate and deepen analysis based on user responses
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Example: If user asks "我想开店卖钛合金杯子", your FIRST actions should be:
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```bash
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scout search "titanium cup" --limit 15
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scout search "titanium mug" --limit 10
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```
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Then share findings and ask:
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- "我发现市场价格区间是 $15-90,你的目标价位是多少?"
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- "看起来高端保温款竞争少,要不要深入看看?"
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MM 是产品开发的前置流程,负责"做正确的事"。产出是 `~/products/ROADMAP.md`。
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- ✅ Always get data before giving advice - run searches immediately
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- ✅ Share findings conversationally - don't dump raw data
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- ✅ Ask clarifying questions - understand user's goals before deep diving
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详细指引见 [market-management.md](references/market-management.md)。
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**核心流程:** 确定扫描范围 → 多品类快速扫描 → SPAN 快速打分 → 优先级排序 → 更新路标 → P1 立项
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**与概念阶段的关系:** MM 是宏观选择(做哪个品类),概念是微观验证(具体产品行不行)。
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## 项目管理
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```bash
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scout search "QUERY" --limit NUMBER
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```
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**Parameters:**
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- `QUERY`: Product keywords (e.g., "wireless mouse", "titanium water bottle")
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- `--limit`: Number of results (1-50, default: 10)
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- `--domain`: Amazon domain (default: amazon.com)
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### 新建项目
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1. 确定 slug(英文 kebab-case,如 titanium-tumbler)
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2. 从 template/product/ 复制完整目录到 `~/products/{slug}/`
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3. 在 RESEARCH.md 中填入:产品名称、创建日期、研究目标
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4. 在 OVERVIEW.md 中添加一行到"活跃项目"表
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5. 检查 CBB.md:是否有可复用的能力模块?如有,告知用户并纳入 SPAN 评分考量
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- Price range and distribution
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- Recent sales ("10K+ bought in past month" = high demand)
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- Ratings_total (review count indicates market maturity)
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- Average rating (competitive quality baseline)
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### 切换项目
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### 阶段回退
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如果用户要求回到前一阶段(如"我想重新评估竞品"):
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1. 更新 RESEARCH.md 当前阶段(回退)
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2. 保留已有数据不删除
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3. 将对应阶段的 checklist 中需要重做的项取消勾选
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4. 加载对应阶段的 reference 重新执行
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- `ASIN`: 10-character Amazon product ID (e.g., B01GJOMWVA)
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- `--domain`: Amazon domain (default: amazon.com)
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**Returns:**
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- Complete product data: pricing, sales, reviews, specifications
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- Rating breakdown, BSR, listing quality indicators
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- Feature bullets, images, description, categories
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**Key data to extract:**
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- **BSR (Best Seller Rank)** - Sales volume indicator (lower = better)
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- BSR < 1,000 = very high sales
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- BSR 1,000-10,000 = good sales
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- BSR > 50,000 = low sales
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- **Rating breakdown** - Five-star/one-star percentages
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- 70%+ five-star = excellent satisfaction
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- 10%+ one-star = quality issues
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- **Top reviews** - User pain points and satisfaction drivers
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- **Feature bullets** - Competitive selling points
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- **Images count** - 7 is standard, fewer = poor optimization
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- **Specifications** - May include BSR in multiple categories
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### 3. Get Product Reviews: `scout reviews`
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Fetch Amazon product reviews with pagination. Use for deep pain-point analysis beyond the 8-13 top_reviews returned by `scout product`.
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**Syntax:**
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scout reviews ASIN # 默认 3 页 (~30 条)
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scout reviews ASIN --pages 10 # 最多 10 页 (~100 条)
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scout reviews ASIN --star one_star # 只看 1 星差评
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scout reviews ASIN --all-stars --pages 5 # 每个星级各 5 页 (~250 条)
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scout reviews ASIN --verified # 只看 verified purchase
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scout reviews ASIN --sort helpful # 按 helpful 排序
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```
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### 并行项目
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- `--sort`: `recent` (default) or `helpful`
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- `--star`: Filter by star rating (`one_star` ~ `five_star`)
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- `--all-stars`: Fetch all 5 star ratings in one batch (max ~500 reviews)
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- `--format`: `json` (default) or `text`
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- 支持同时进行多个项目(OVERVIEW.md 多行活跃)
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- 建议同时进行的概念/计划阶段项目不超过 3 个(避免资源分散)
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- 每次对话聚焦一个项目,切换时明确告知用户
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- Review list: id, title, body, rating, date, verified, helpful_votes, images
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### 归档项目
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- **痛点分析**:`scout reviews ASIN --star one_star --pages 5` 拉差评做聚类
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1. 更新 RESEARCH.md 状态 → 已决策(Go) 或 已决策(No-Go)
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2. 更新 OVERVIEW.md:从"活跃项目"移到"已完结"
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3. 提示用户:"这次研究积累了什么可复用的能力?"→ 更新 CBB.md
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## 数据落盘规则
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###
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Search for suppliers on 1688.com using keywords.
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**Syntax:**
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```
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### 前提
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数据只在**有明确关联项目**时自动落盘:
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- 已选定项目 → 自动落盘到对应目录
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- 未选定项目 → 提示:"这个搜索结果要保存到某个项目里吗?"
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- 指定项目 → 落盘
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- 新建项目 → 初始化后落盘
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+
- 不保存 → 仅存在于对话上下文
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95
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- Supplier list with product info, pricing, MOQ, supplier ratings
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- Price tiers for bulk ordering (e.g., "2~49台: ¥599", "≥100台: ¥429")
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195
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- Supplier details: location, years in business, seller type
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196
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-
- Tags: shipping policies (退货包运费), payment terms (先采后付), certifications (实力商家)
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+
### 落盘映射
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97
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198
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| 命令 | 存储位置 | JSON 文件 | 更新的活文档 |
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|------|---------|----------|------------|
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100
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| `scout search` | market/ | searches.json | MARKET.md |
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101
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| `scout tiktok *` | market/ | tiktok.json | MARKET.md |
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102
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+
| `scout reddit *` | market/ | reddit.json | MARKET.md |
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103
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+
| `scout twitter *` | market/ | twitter.json | MARKET.md |
|
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104
|
+
| `scout instagram *` | market/ | instagram.json | MARKET.md |
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105
|
+
| `scout douyin *` | market/ | douyin.json | MARKET.md |
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106
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+
| `scout xhs *` | market/ | xhs.json | MARKET.md |
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107
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+
| `scout shein-search` | market/ | shein.json | MARKET.md |
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108
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| `scout temu-search` | market/ | temu.json | MARKET.md |
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109
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+
| `scout taobao *` | market/ | taobao.json | MARKET.md |
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110
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+
| Web Search | market/ | web-research.json | MARKET.md |
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111
|
+
| `scout product` | competitors/ | {ASIN}.json | COMPETITORS.md |
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112
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+
| `scout reviews` | reviews/ | {ASIN}-reviews.json | PAIN-POINTS.md |
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113
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| `scout keepa product` | trends/ | keepa-data.json | TRENDS.md |
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| `scout supplier-search` | suppliers/ | suppliers.json | SUPPLIERS.md |
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| `scout supplier-search-image` | suppliers/ | suppliers.json | SUPPLIERS.md |
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116
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|
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###
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### JSON 格式
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每个 JSON 文件是数组,每次追加带时间戳的条目:
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```json
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[
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{ "timestamp": "2026-05-05T10:30:00Z", "command": "scout search", "args": {"query": "titanium cup", "limit": 15}, "results": [...] }
|
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+
]
|
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124
|
```
|
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125
|
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-
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|
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- `IMAGE_URL`: Product image URL (Amazon, Alibaba, or any accessible image URL)
|
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|
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- `--limit`: Number of results (1-100, default: 20)
|
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|
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- `--format`: Output format - `text` or `json`
|
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-
|
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**Returns:** Same as `supplier-search` (supplier list, pricing, MOQ, ratings)
|
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|
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### 活文档更新策略
|
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127
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-
|
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- When user provides product image URL
|
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128
|
+
活文档不是追加原始数据,而是**分析性更新**:
|
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129
|
+
- 新数据进来后重新审视文档,更新总结和判断
|
|
130
|
+
- 新数据与旧分析矛盾时,更新结论并标注变化原因
|
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131
|
+
- 保持简洁可读(原始数据的职责在 JSON 中)
|
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225
132
|
|
|
226
|
-
|
|
227
|
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- Works with images from any platform (Amazon, Alibaba, direct URLs)
|
|
228
|
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- Non-Alibaba images are automatically converted for 1688 search
|
|
229
|
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- If image is inaccessible (404, expired, auth-required), will return helpful error message
|
|
230
|
-
- **Best practice**: Try both image and keyword search for comprehensive results
|
|
133
|
+
### Checklist 自动更新
|
|
231
134
|
|
|
232
|
-
|
|
135
|
+
每次落盘后判断对应 checklist 项是否满足完成标准:
|
|
136
|
+
- 不是"跑过命令=完成",而是**数据充分性**判断
|
|
137
|
+
- 未完成时主动建议补充数据
|
|
138
|
+
- 全部完成时主动发起 Gate 评审
|
|
233
139
|
|
|
234
|
-
|
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140
|
+
## 阶段路由
|
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141
|
|
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236
|
-
|
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|
-
scout keepa product B09V3KXJPB # 默认 90 天统计
|
|
238
|
-
scout keepa product B09V3KXJPB --stats 180 # 180 天统计
|
|
239
|
-
scout keepa product B09V3KXJPB --buybox --rating # 含 BuyBox 和评分历史
|
|
240
|
-
scout keepa product B09V3KXJPB,B0D4J2QLCR # 批量查询(逗号分隔,最多100)
|
|
241
|
-
scout keepa product B09V3KXJPB --domain amazon.de # 指定站点
|
|
242
|
-
```
|
|
142
|
+
根据 RESEARCH.md "当前阶段"加载对应指引:
|
|
243
143
|
|
|
244
|
-
|
|
245
|
-
|
|
246
|
-
|
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-
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-
|
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249
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-
|
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|
-
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|
251
|
-
|
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252
|
-
|
|
253
|
-
|
|
144
|
+
| 阶段 | Reference |
|
|
145
|
+
|------|-----------|
|
|
146
|
+
| 市场管理(MM) | [market-management.md](references/market-management.md) |
|
|
147
|
+
| 概念 | [concept.md](references/concept.md) |
|
|
148
|
+
| 计划 | [planning.md](references/planning.md) |
|
|
149
|
+
| 开发 | [development.md](references/development.md) |
|
|
150
|
+
| 验证 | [qualification.md](references/qualification.md) |
|
|
151
|
+
| 发布 | [launch.md](references/launch.md) |
|
|
152
|
+
| 生命周期 | [lifecycle.md](references/lifecycle.md) |
|
|
153
|
+
| 跨项目 | [cross-project.md](references/cross-project.md) |
|
|
254
154
|
|
|
255
|
-
|
|
155
|
+
**贯穿多阶段的流程:**
|
|
156
|
+
- 需求管理:[requirements.md](references/requirements.md)(计划→开发→验证→生命周期)
|
|
157
|
+
- 分析方法论:[analysis-framework.md](references/analysis-framework.md)
|
|
158
|
+
- 基础指标:[metrics.md](references/metrics.md)
|
|
159
|
+
- 命令详细参考:[commands.md](references/commands.md)
|
|
256
160
|
|
|
257
|
-
|
|
161
|
+
## Gate 评审
|
|
258
162
|
|
|
259
|
-
|
|
163
|
+
**触发:** 当前阶段所有 checklist 项完成。
|
|
260
164
|
|
|
261
|
-
|
|
262
|
-
|
|
263
|
-
|
|
264
|
-
|
|
165
|
+
**流程:**
|
|
166
|
+
1. 读取 analysis-framework.md 对应 Gate 标准
|
|
167
|
+
2. 逐项回答评审问题,引用已收集数据作为证据
|
|
168
|
+
3. 给出 Go/Kill/Redirect 建议
|
|
169
|
+
4. 等待用户确认
|
|
170
|
+
5. 确认后更新 RESEARCH.md(阶段、决策记录)+ OVERVIEW.md
|
|
265
171
|
|
|
266
|
-
|
|
267
|
-
scout keepa search '{"brand":"Apple","salesRankRange":[1,50000]}' --per-page 10
|
|
172
|
+
**评审结果格式:**
|
|
268
173
|
```
|
|
174
|
+
{阶段} Gate 评审结果:
|
|
269
175
|
|
|
270
|
-
|
|
176
|
+
1. {问题} → {Yes/No} — {证据}
|
|
177
|
+
2. ...
|
|
271
178
|
|
|
272
|
-
|
|
273
|
-
|
|
274
|
-
```bash
|
|
275
|
-
scout keepa bestsellers 172282 # Electronics 品类
|
|
276
|
-
scout keepa bestsellers 172282 --range 90 # 90 天平均排名
|
|
179
|
+
建议:{Go/Kill/Redirect} — {理由}
|
|
180
|
+
同意进入下一阶段吗?
|
|
277
181
|
```
|
|
278
182
|
|
|
279
|
-
|
|
280
|
-
|
|
281
|
-
|
|
282
|
-
|
|
283
|
-
|
|
284
|
-
|
|
285
|
-
|
|
286
|
-
|
|
183
|
+
## 报告生成
|
|
184
|
+
|
|
185
|
+
用户可随时要求生成报告,保存到 `~/products/{slug}/reports/YYYY-MM-DD-{标题}.md`。
|
|
186
|
+
|
|
187
|
+
报告类型对齐 IPD 交付物:
|
|
188
|
+
- 概念阶段 → Charter(产品立项书)
|
|
189
|
+
- 计划阶段 → Business Case(商业计划书)
|
|
190
|
+
- 开发阶段 → 产品规格书 + 供应商评估报告
|
|
191
|
+
- 验证阶段 → Pre-launch 验证报告
|
|
192
|
+
- 跨项目 → Portfolio 分析报告
|
|
193
|
+
|
|
194
|
+
**报告建议时机:**
|
|
195
|
+
- 概念阶段完成后(3+ 搜索 + SPAN 定位完成)
|
|
196
|
+
- 计划阶段完成后($APPEALS + FAN + 供应商数据齐全)
|
|
197
|
+
- 用户主动要求:"总结一下"、"值得做吗?"、"所以你觉得呢?"
|
|
198
|
+
|
|
199
|
+
**建议话术:**
|
|
200
|
+
> "我已经分析了 X 组搜索和 Y 个竞品,有一些发现。要不要我整理成一份 {Charter/Business Case}?"
|
|
201
|
+
|
|
202
|
+
如果用户拒绝,尊重决策:"好的,有需要随时告诉我。"后续发现新数据后可再次建议。
|
|
203
|
+
|
|
204
|
+
**Charter 报告必含章节:**
|
|
205
|
+
- 市场概况(规模、增长、价格区间)
|
|
206
|
+
- SPAN 定位(市场吸引力 + 竞争地位评分)
|
|
207
|
+
- 竞争格局(头部竞品、品牌集中度)
|
|
208
|
+
- 初步利润估算
|
|
209
|
+
- 机会与风险
|
|
210
|
+
- 建议(Go/Kill/Redirect)
|
|
211
|
+
|
|
212
|
+
**Business Case 报告必含章节:**
|
|
213
|
+
- $APPEALS 竞品对比分析
|
|
214
|
+
- 用户痛点与差异化策略
|
|
215
|
+
- 历史趋势分析(Keepa 数据)
|
|
216
|
+
- FAN 财务模型(含场景分析)
|
|
217
|
+
- 供应商评估
|
|
218
|
+
- 风险清单与应对
|
|
219
|
+
- 进入策略建议
|
|
287
220
|
|
|
288
|
-
|
|
221
|
+
## 命令速查
|
|
289
222
|
|
|
290
|
-
|
|
291
|
-
scout keepa seller ATVPDKIKX0DER # Amazon.com 自己
|
|
292
|
-
scout keepa seller A2R2RITDJNW1Q6 --storefront # 含店铺全部 ASIN
|
|
293
|
-
```
|
|
223
|
+
### Amazon 核心
|
|
294
224
|
|
|
295
|
-
|
|
225
|
+
| 命令 | 用途 | 阶段 |
|
|
226
|
+
|------|------|------|
|
|
227
|
+
| `scout search "关键词" --limit N` | Amazon 关键词搜索 | 概念 |
|
|
228
|
+
| `scout product ASIN` | 产品详情 | 计划 |
|
|
229
|
+
| `scout reviews ASIN [--star one_star] [--pages N] [--all-stars] [--verified] [--sort helpful]` | 评论分析 | 计划 |
|
|
296
230
|
|
|
297
|
-
|
|
231
|
+
### Keepa 历史数据
|
|
298
232
|
|
|
299
|
-
|
|
300
|
-
|
|
301
|
-
scout keepa
|
|
302
|
-
scout keepa
|
|
303
|
-
|
|
233
|
+
| 命令 | 用途 | 阶段 |
|
|
234
|
+
|------|------|------|
|
|
235
|
+
| `scout keepa product ASIN1,ASIN2 --stats 180` | 产品历史数据 | 计划 |
|
|
236
|
+
| `scout keepa search '{...}'` | Product Finder 条件筛选 | 概念/计划 |
|
|
237
|
+
| `scout keepa bestsellers ID` | 品类热卖榜 | 概念 |
|
|
238
|
+
| `scout keepa category ID` | 品类树(获取品类 ID) | 概念 |
|
|
239
|
+
| `scout keepa seller ID [--storefront]` | 卖家画像 | 计划 |
|
|
240
|
+
| `scout keepa deals [--category ID] [--title "关键词"]` | 降价商品监控 | 概念 |
|
|
241
|
+
| `scout keepa graph ASIN -o chart.png` | 价格走势图 | 计划 |
|
|
242
|
+
| `scout keepa tokens` | API 余额查询 | - |
|
|
304
243
|
|
|
305
|
-
|
|
244
|
+
### 社交媒体趋势
|
|
306
245
|
|
|
307
|
-
|
|
246
|
+
| 命令 | 用途 | 阶段 |
|
|
247
|
+
|------|------|------|
|
|
248
|
+
| `scout tiktok search-videos "关键词"` | TikTok 视频搜索 | 概念 |
|
|
249
|
+
| `scout tiktok shop-search "关键词"` | TikTok Shop 商品搜索 | 概念 |
|
|
250
|
+
| `scout tiktok trending` | TikTok 热门趋势 | 概念 |
|
|
251
|
+
| `scout tiktok creators` | 热门达人发现 | 概念 |
|
|
252
|
+
| `scout tiktok creator-products <username>` | 达人带货商品 | 概念 |
|
|
253
|
+
| `scout reddit trends "关键词"` | Reddit 趋势预判 | 概念 |
|
|
254
|
+
| `scout reddit search "关键词"` | Reddit 帖子搜索 | 概念 |
|
|
255
|
+
| `scout reddit ads "关键词"` | Reddit 广告竞品情报 | 计划 |
|
|
256
|
+
| `scout twitter trends "关键词"` | Twitter 趋势预判 | 概念 |
|
|
257
|
+
| `scout twitter search "关键词"` | Twitter 帖子搜索 | 概念 |
|
|
258
|
+
| `scout instagram reels "关键词"` | Instagram Reels 搜索 | 概念 |
|
|
308
259
|
|
|
309
|
-
|
|
310
|
-
scout keepa graph B09V3KXJPB -o price-chart.png
|
|
311
|
-
```
|
|
260
|
+
### 中国平台(趋势发现 + 供应链)
|
|
312
261
|
|
|
313
|
-
|
|
262
|
+
| 命令 | 用途 | 阶段 |
|
|
263
|
+
|------|------|------|
|
|
264
|
+
| `scout douyin search-videos "关键词"` | 抖音视频搜索 | 概念 |
|
|
265
|
+
| `scout douyin hot-search` | 抖音热搜榜 | 概念 |
|
|
266
|
+
| `scout xhs search-notes "关键词"` | 小红书笔记搜索 | 概念 |
|
|
267
|
+
| `scout taobao search "关键词"` | 淘宝/天猫搜索 | 计划/开发 |
|
|
268
|
+
| `scout shein-search "关键词" --limit N` | Shein 商品搜索 | 概念 |
|
|
269
|
+
| `scout temu-search "关键词" --limit 20` | Temu 商品搜索(最低 20 条) | 概念 |
|
|
314
270
|
|
|
315
|
-
|
|
271
|
+
### 供应商
|
|
316
272
|
|
|
317
|
-
|
|
318
|
-
|
|
319
|
-
|
|
273
|
+
| 命令 | 用途 | 阶段 |
|
|
274
|
+
|------|------|------|
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275
|
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| `scout supplier-search "关键词" --limit N` | 1688 供应商搜索(关键词) | 计划/开发 |
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276
|
+
| `scout supplier-search-image "URL" --limit N` | 1688 供应商搜索(图片) | 计划/开发 |
|
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320
277
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321
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-
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322
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-
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323
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### Interactive Research Flow (Recommended):
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-
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325
|
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**Phase 1: Initial Discovery & Discussion**
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326
|
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1. **Quick Market Scan** → Run 1-2 searches with key terms
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327
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2. **Share Initial Findings** → Present key metrics (price range, competition level, demand signals)
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328
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3. **Discuss with User** → Ask clarifying questions about target price, market segment, priorities
|
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329
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-
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330
|
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**Phase 2: Deep Dive & Refinement**
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331
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4. **Targeted Analysis** → Based on user feedback, run `scout product` on relevant ASINs
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332
|
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5. **Deep Review Analysis** → Run `scout reviews ASIN --star one_star --pages 5` to extract pain points, then `scout reviews ASIN --sort helpful --pages 3` to see most impactful reviews
|
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333
|
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6. **Historical Trend Analysis** → Run `scout keepa product ASIN1,ASIN2,ASIN3 --stats 180` to get historical data
|
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334
|
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7. **Extract Insights** → Combine realtime + historical + review data:
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335
|
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- BSR trend → 增长期/成熟期/衰退期?
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336
|
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- `salesRankDrops30/90` → 估算月销量
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337
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- 价格历史 → 利润空间稳定吗?有价格战吗?
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338
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- 卖家数量变化 → 竞争在加剧吗?
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- 差评聚类 → 用户核心痛点是什么?能改进吗?
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340
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- 好评亮点 → 用户最看重什么功能?
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8. **Iterate & Explore** → User may request different keywords, specific competitor analysis, or alternative product categories
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-
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343
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**Phase 2.5: Supplier Sourcing (Optional but Recommended)**
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9. **Trigger**: User shows interest in costs/sourcing, or after market validation
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345
|
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- "成本大概多少?" "批发价怎么样?" "利润空间大吗?"
|
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346
|
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- "哪里进货?" "供应商怎么找?"
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347
|
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- "这个图片能找到货源吗?" "Amazon这个能在1688找到吗?"
|
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348
|
-
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349
|
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10. **Choose search method**:
|
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350
|
-
- **With image**: `scout supplier-search-image "https://..."` ← More accurate for visual products
|
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351
|
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- **With keyword**: `scout supplier-search "产品关键词"`
|
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352
|
-
- **Best practice**: Try both and compare results
|
|
353
|
-
|
|
354
|
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11. **Share Findings**:
|
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355
|
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- Wholesale price range (e.g., ¥429-599)
|
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356
|
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- MOQ (minimum order quantity)
|
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357
|
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- Profit margin calculation: Amazon price ($60-80) - 1688 cost (¥429 ≈ $60) - shipping ($10-15)
|
|
358
|
-
- Supplier quality indicators (years in business, certifications)
|
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359
|
-
|
|
360
|
-
12. **Ask**: "要不要我详细分析几个供应商?" or proceed to report
|
|
361
|
-
|
|
362
|
-
**Phase 3: Report Generation (Proactive Suggestion)**
|
|
363
|
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13. **Gauge Completion** → After sufficient data, suggest: "要不要我整理成一份完整的市场分析报告?"
|
|
364
|
-
14. **Generate Report** → Create comprehensive markdown report with all findings
|
|
365
|
-
15. **Save & Iterate** → Offer to save report and refine based on feedback
|
|
278
|
+
### 费用提醒
|
|
366
279
|
|
|
367
|
-
|
|
280
|
+
- `scout reviews` 每页约 $0.0075 Apify credits,`--all-stars --pages 10`(~500 条)约 $0.38
|
|
281
|
+
- `scout keepa product` 每个 ASIN 消耗 1 token,批量查询注意余额(`scout keepa tokens`)
|
|
368
282
|
|
|
369
|
-
|
|
283
|
+
## 跨平台价格验证
|
|
370
284
|
|
|
371
|
-
|
|
372
|
-
1. Run 3-4 diverse keyword searches
|
|
373
|
-
2. Analyze top 3-5 products with `scout product`
|
|
374
|
-
3. Deep review analysis: `scout reviews ASIN --star one_star --pages 5` on top competitors
|
|
375
|
-
4. Pull historical trends with `scout keepa product` (batch ASINs)
|
|
376
|
-
5. Search 1688 suppliers (image + keyword)
|
|
377
|
-
6. Generate comprehensive report directly
|
|
285
|
+
当用户需要验证利润空间时,可用三角定价:
|
|
378
286
|
|
|
379
|
-
### Multi-Keyword Research Strategy
|
|
380
|
-
|
|
381
|
-
**Example: Researching titanium cups**
|
|
382
|
-
```bash
|
|
383
|
-
scout search "titanium cup" --limit 15
|
|
384
|
-
scout search "titanium mug" --limit 15
|
|
385
|
-
scout search "titanium tumbler" --limit 10
|
|
386
287
|
```
|
|
387
|
-
|
|
388
|
-
**Why multiple keywords:**
|
|
389
|
-
- Different keywords reveal different market segments
|
|
390
|
-
- Find niche opportunities
|
|
391
|
-
- Cross-validate market size
|
|
392
|
-
- Discover related products
|
|
393
|
-
|
|
394
|
-
## Usage Examples
|
|
395
|
-
|
|
396
|
-
### Example 1: Interactive Research (Keyword-based)
|
|
397
|
-
|
|
398
|
-
**User**: "我想开个店卖钛合金杯子,你觉得合适吗"
|
|
399
|
-
|
|
400
|
-
**Flow:**
|
|
401
|
-
1. Run `scout search "titanium cup"` + `scout search "titanium mug"`
|
|
402
|
-
2. Share: "市场有50+竞品,价格$15-90,主要在$20-30。头部产品月销约200件。两个方向:低价位($15-25)竞争激烈,高端保温款($60-90)产品很少。你更倾向哪个?"
|
|
403
|
-
3. User: "中高端的,质量好的"
|
|
404
|
-
4. Run `scout product` on 3 representative ASINs (B0CTKWJDXX, B0DNCMN3NX, B083NLR6BF)
|
|
405
|
-
5. Share: "TOAKS中端爆款BSR#530,月销250件,87%五星。用户最爱:超轻、品质好、无金属味。主要抱怨:散热快(无保温)。KOYASU高端保温$89.99,评论少但4.8分。保温款市场几乎空白!"
|
|
406
|
-
6. Run `scout keepa product B0CTKWJDXX,B0DNCMN3NX,B083NLR6BF --stats 180` 拉历史数据
|
|
407
|
-
7. Share: "Keepa 历史数据显示:TOAKS 的 BSR 过去 6 个月持续走低(从#2000 降到#530),说明市场在增长。卖家数量从 3 个增到 8 个,竞争在加剧。价格近 6 个月稳定在 $25-28,没有价格战。保温款 KOYASU 的 BSR 波动大但整体下降趋势,说明刚起步有潜力。"
|
|
408
|
-
8. User: "好的,你看看"
|
|
409
|
-
9. Run `scout search "titanium tumbler"`
|
|
410
|
-
10. Share: "titanium tumbler竞品只5-6个,$60-110。现在查供应商成本?"
|
|
411
|
-
11. Run `scout supplier-search "钛合金保温杯"`
|
|
412
|
-
12. Share: "批发价区间:¥180-450(约$25-65),起订量多数50-100个。头部供应商:8年工厂,¥280批发价。**利润分析**:Amazon售价$70-90,1688成本¥280(约$40),运费+关税约$15,总成本约$55,**毛利率25-40%**。"
|
|
413
|
-
13. Suggest report generation
|
|
414
|
-
|
|
415
|
-
### Example 2: Image-Based Supplier Search
|
|
416
|
-
|
|
417
|
-
**User**: "我在Amazon看到这个蓝牙耳机很火,帮我找1688供应商 https://m.media-amazon.com/images/..."
|
|
418
|
-
|
|
419
|
-
**Flow:**
|
|
420
|
-
```bash
|
|
421
|
-
scout supplier-search-image "https://m.media-amazon.com/images/..." --limit 20
|
|
288
|
+
Shein/Temu 低价($X)vs Amazon 中高价($Y)vs 1688 成本(¥Z)
|
|
422
289
|
```
|
|
423
290
|
|
|
424
|
-
|
|
291
|
+
- `scout shein-search` / `scout temu-search` → 看同品类低价竞争天花板
|
|
292
|
+
- `scout search` → Amazon 实际售价
|
|
293
|
+
- `scout supplier-search` → 1688 成本
|
|
425
294
|
|
|
426
|
-
|
|
427
|
-
1. 深圳某电子厂(8年工厂)
|
|
428
|
-
- 批发价:¥45-68 | Amazon售价:$89.99
|
|
429
|
-
- 起订量:50件 | 评分:4.8★
|
|
430
|
-
- **利润空间:~40-50%**
|
|
295
|
+
如果 Amazon 价格显著高于 Shein/Temu,说明有品牌/品质溢价空间。
|
|
431
296
|
|
|
432
|
-
|
|
433
|
-
- 批发价:¥38-55 | 起订量:100件
|
|
434
|
-
- 标签:退货包运费、7天包换
|
|
297
|
+
## URL 解析
|
|
435
298
|
|
|
436
|
-
|
|
299
|
+
用户贴 Amazon 链接时,提取 ASIN 后用 `scout product`:
|
|
437
300
|
|
|
438
|
-
|
|
439
|
-
|
|
440
|
-
|
|
301
|
+
| URL 格式 | ASIN 位置 |
|
|
302
|
+
|----------|----------|
|
|
303
|
+
| `amazon.com/dp/XXXXXXXXXX` | `/dp/` 后 10 位 |
|
|
304
|
+
| `amazon.com/gp/product/XXXXXXXXXX` | `/gp/product/` 后 10 位 |
|
|
305
|
+
| `amzn.to/XXXX` (短链) | `curl -sI` 获取 Location → 提取 ASIN |
|
|
441
306
|
|
|
442
|
-
|
|
307
|
+
**不要用 WebFetch 直接抓 Amazon 页面**(会被反爬拦截)。
|
|
443
308
|
|
|
444
|
-
|
|
445
|
-
```bash
|
|
446
|
-
scout product B0788F3R8X
|
|
447
|
-
```
|
|
309
|
+
## KB 集成(可选)
|
|
448
310
|
|
|
449
|
-
|
|
450
|
-
-
|
|
451
|
-
|
|
452
|
-
- Compare with category averages
|
|
453
|
-
- ✅ **Customer Satisfaction**
|
|
454
|
-
- Rating breakdown (five-star %, one-star %)
|
|
455
|
-
- Total reviews count (market maturity indicator)
|
|
456
|
-
- Review trends over time
|
|
457
|
-
- ✅ **Listing Quality**
|
|
458
|
-
- Images count (7 is standard, fewer = poor optimization)
|
|
459
|
-
- Feature bullets count and quality
|
|
460
|
-
- Product description completeness
|
|
461
|
-
- A+ content presence
|
|
462
|
-
- ✅ **User Feedback Deep-Dive**
|
|
463
|
-
- Quick scan: `scout product` top_reviews (8-13 条精选)
|
|
464
|
-
- Deep dive: `scout reviews ASIN --star one_star --pages 5` (差评痛点聚类)
|
|
465
|
-
- Top 3 positive mentions and top 3 complaints
|
|
466
|
-
- Improvement opportunities and common feature requests
|
|
467
|
-
- ✅ **Competitive Advantages**
|
|
468
|
-
- Unique selling points in feature_bullets
|
|
469
|
-
- Price positioning vs. competitors
|
|
470
|
-
- Brand strength and trust signals
|
|
471
|
-
- Differentiation factors
|
|
472
|
-
|
|
473
|
-
## Analysis Framework
|
|
474
|
-
|
|
475
|
-
### Market Viability Quick Reference
|
|
476
|
-
|
|
477
|
-
| 指标 | 优秀市场 | 正常市场 | 风险市场 |
|
|
478
|
-
|------|---------|---------|---------|
|
|
479
|
-
| 竞品数量 | 10-50 | 5-10 或 50-100 | <5 或 >100 |
|
|
480
|
-
| 头部评论数 | 100-1000 | 50-100 或 1K-5K | <50 或 >5K |
|
|
481
|
-
| 价格区间 | 宽(差异化) | 中等 | 窄(价格战) |
|
|
482
|
-
| BSR范围 | 1K-10K | 10K-50K | >50K |
|
|
483
|
-
| 进入难度 | 适中 | 需差异化 | 很难或需求不明 |
|
|
484
|
-
|
|
485
|
-
### 选品五要素(Keepa 历史数据驱动)
|
|
486
|
-
|
|
487
|
-
| 要素 | 数据来源 | 怎么判断 |
|
|
488
|
-
|------|---------|---------|
|
|
489
|
-
| **市场体量** | `salesRankDrops30/90` + BSR | drops 多 = 出单多 |
|
|
490
|
-
| **垄断程度** | `csv[11]` 卖家数量 + BuyBox | 卖家少且稳定 = 垄断 |
|
|
491
|
-
| **历史趋势** | `csv[3]` BSR 曲线 | 持续走低 = 增长期 |
|
|
492
|
-
| **所处阶段** | BSR 曲线形态 + 评论增速 | 增长/成熟/衰退 |
|
|
493
|
-
| **新品方向** | Product Finder 筛选低竞争品 | 评论少 + BSR 好 = 机会 |
|
|
494
|
-
|
|
495
|
-
**产品生命周期判断:**
|
|
496
|
-
- **增长期**:BSR 持续走低,评论数快速增长,卖家数量开始增加
|
|
497
|
-
- **成熟期**:BSR 平稳波动,评论数增速放缓,卖家数量稳定
|
|
498
|
-
- **衰退期**:BSR 持续走高,新评论减少,卖家数量下降或价格战
|
|
499
|
-
|
|
500
|
-
### Key Metrics
|
|
501
|
-
|
|
502
|
-
**BSR (Best Seller Rank):**
|
|
503
|
-
- <1K = 月销500+件 | 1K-10K = 100-500件 | 10K-50K = 20-100件 | >50K = <20件
|
|
504
|
-
|
|
505
|
-
**Rating Breakdown:**
|
|
506
|
-
- 70%+ five-star = 优秀 | 60-70% = 正常 | <60% = 质量问题 | 10%+ one-star = 严重问题
|
|
507
|
-
|
|
508
|
-
**Market Maturity:**
|
|
509
|
-
- ratings_total >1000 = 成熟 | 100-1000 = 发展中 | <100 = 新兴/小众
|
|
510
|
-
|
|
511
|
-
**Demand Signals:**
|
|
512
|
-
|
|
513
|
-
High Demand:
|
|
514
|
-
- ✅ "10K+ bought in past month"
|
|
515
|
-
- ✅ 多个产品 ratings_total >500
|
|
516
|
-
- ✅ BSR <10K
|
|
517
|
-
- ✅ 搜索结果超过 30 个相关产品
|
|
518
|
-
|
|
519
|
-
Low Demand:
|
|
520
|
-
- ⚠️ 少于 10 个搜索结果
|
|
521
|
-
- ⚠️ 头部产品 ratings_total < 50
|
|
522
|
-
- ⚠️ BSR > 100,000
|
|
523
|
-
- ⚠️ 没有 "bought in past month" 标签
|
|
524
|
-
|
|
525
|
-
**Entry Difficulty Assessment:**
|
|
526
|
-
|
|
527
|
-
| 维度 | 容易进入 | 中等难度 | 困难进入 |
|
|
528
|
-
|------|---------|---------|---------|
|
|
529
|
-
| 头部产品评论数 | <200 | 200-2000 | >2000 |
|
|
530
|
-
| 品牌集中度 | 无知名品牌 | 少数品牌 | 大品牌垄断 |
|
|
531
|
-
| 价格竞争 | 差异化定价 | 价格区间宽 | 价格战 |
|
|
532
|
-
| 评分分布 | <4.5 平均分 | 4.5-4.7 | >4.7(难超越) |
|
|
533
|
-
|
|
534
|
-
### Report Generation
|
|
535
|
-
|
|
536
|
-
**When to suggest:**
|
|
537
|
-
- 3+ searches + 3-5 product analyses completed
|
|
538
|
-
- User asks: "所以你觉得呢?" "值得做吗?" "总结一下"
|
|
539
|
-
- Clear opportunity/risk identified that should be documented
|
|
540
|
-
|
|
541
|
-
**How to suggest (use this natural template):**
|
|
542
|
-
```
|
|
543
|
-
"我已经分析了 X 个搜索和 Y 个竞品,发现了一些有意思的模式。
|
|
311
|
+
如果 `~/kb/` 存在且有相关知识库:
|
|
312
|
+
- 分析阶段可查询已有实体页、综述页辅助判断
|
|
313
|
+
- 避免重复研究已知信息
|
|
544
314
|
|
|
545
|
-
|
|
546
|
-
-
|
|
547
|
-
-
|
|
315
|
+
报告生成后可建议用户 ingest 到 KB:
|
|
316
|
+
- "这份报告要收录到知识库吗?"
|
|
317
|
+
- 用户同意 → 触发 ingesting-sources 流程
|
|
548
318
|
|
|
549
|
-
|
|
550
|
-
- 市场规模和竞争格局
|
|
551
|
-
- 头部产品深度分析
|
|
552
|
-
- 差异化机会点
|
|
553
|
-
- 进入策略建议
|
|
554
|
-
- 财务预测(如果你需要的话)
|
|
319
|
+
**不自动创建 KB。** 当积累 3+ 个完成的研究项目后,可主动建议创建产品研究知识库。
|
|
555
320
|
|
|
556
|
-
|
|
557
|
-
```
|
|
321
|
+
## 交互风格
|
|
558
322
|
|
|
559
|
-
|
|
560
|
-
-
|
|
561
|
-
-
|
|
562
|
-
-
|
|
563
|
-
|
|
564
|
-
|
|
565
|
-
- Executive Summary(核心结论前置:适合进入?风险是什么?)
|
|
566
|
-
- Market Analysis(基于搜索数据的市场概况)
|
|
567
|
-
- Historical Trend Analysis(基于 Keepa 数据的趋势分析:BSR 走势、价格稳定性、卖家数量变化、生命周期阶段判断)
|
|
568
|
-
- Competitor Deep-Dive(基于product details的竞品分析:BSR, rating breakdown, top reviews insights)
|
|
569
|
-
- Opportunity Assessment(SWOT 或机会/挑战分析,结合五要素框架)
|
|
570
|
-
- Entry Strategy(产品定位、定价、差异化策略)
|
|
571
|
-
- Supplier Analysis (if Phase 2.5 completed)(1688供应商、成本、利润空间)
|
|
572
|
-
|
|
573
|
-
**Report naming:** `{产品类型}市场分析报告.md`
|
|
574
|
-
|
|
575
|
-
## Cross-Skill Integration
|
|
576
|
-
|
|
577
|
-
**TikTok/Instagram → Scout → Supplier 完整链路:**
|
|
578
|
-
|
|
579
|
-
1. **Discover** (TikTok/Instagram) → Find trending products
|
|
580
|
-
2. **Validate** (Scout Amazon) → Verify market demand
|
|
581
|
-
```bash
|
|
582
|
-
scout search "product name" --limit 15
|
|
583
|
-
scout product <top_asin>
|
|
584
|
-
```
|
|
585
|
-
3. **Source** (Scout 1688) → Find suppliers and cost
|
|
586
|
-
```bash
|
|
587
|
-
# Method A: Image search (recommended for visual match)
|
|
588
|
-
scout supplier-search-image "https://amazon-image-url"
|
|
589
|
-
|
|
590
|
-
# Method B: Keyword search
|
|
591
|
-
scout supplier-search "产品关键词"
|
|
592
|
-
|
|
593
|
-
# Best: Try both
|
|
594
|
-
```
|
|
595
|
-
4. **Decide** →综合分析三者数据,都通过→值得做
|
|
596
|
-
|
|
597
|
-
**Shein → Scout → Supplier 价格验证链路:**
|
|
598
|
-
|
|
599
|
-
1. **Discover** (Shein) → Find low-price trending products
|
|
600
|
-
```bash
|
|
601
|
-
scout shein-search "product keyword" --limit 20
|
|
602
|
-
```
|
|
603
|
-
2. **Validate** (Scout Amazon) → Compare pricing and demand in broader market
|
|
604
|
-
```bash
|
|
605
|
-
scout search "product name" --limit 15
|
|
606
|
-
scout product <top_asin>
|
|
607
|
-
```
|
|
608
|
-
3. **Source** (Scout 1688) → Find suppliers and calculate margins
|
|
609
|
-
```bash
|
|
610
|
-
scout supplier-search "产品关键词"
|
|
611
|
-
```
|
|
612
|
-
4. **Analyze** → Shein 低价($X) vs Amazon 中高价($Y) vs 1688 成本(¥Z)→ 找到最佳销售渠道和利润空间
|
|
613
|
-
|
|
614
|
-
**Proactive suggestion after cross-skill analysis:**
|
|
615
|
-
"我已经分析了TikTok热度、Amazon市场需求、Shein价格定位、1688供应商成本。要不要生成一份完整的产品机会分析报告?"
|
|
323
|
+
- 对话式,先数据后建议
|
|
324
|
+
- 每次操作后分享关键发现,不堆砌原始数据
|
|
325
|
+
- 根据阶段主动建议下一步动作
|
|
326
|
+
- Gate 评审时给出明确建议但尊重用户决策
|
|
327
|
+
- 参考 PROFILE.md 过滤不匹配的产品/方向
|
|
328
|
+
- 数据不足时主动建议补充,不强行给结论
|