@optima-chat/optima-agent 0.5.12 → 0.6.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
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"Bash(chmod:*)",
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"Bash(npm whoami:*)",
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"Bash(tsx test-scripts/test-headless-progress.ts:*)",
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"Bash(DEBUG_STREAM=1 node dist/bin/optima.js:*)"
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"Bash(DEBUG_STREAM=1 node dist/bin/optima.js:*)",
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"Bash(git describe:*)",
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"WebFetch(domain:github.com)",
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"Bash(./scripts/test-headless.sh:*)",
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"Bash(./scripts/test-headless-simple.sh:*)",
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"Bash(env)",
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"Bash(gh pr list:*)",
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"Bash(gh pr view:*)",
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"Bash(gh pr diff:*)"
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],
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"deny": [],
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"ask": []
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---
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name: instagram
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description: Instagram influencer marketing and content research. Use when user needs to find Instagram creators (Instagram网红/博主/KOL), analyze Instagram Reels (短视频/Reels/热门视频), research influencer profiles (主页分析/账号数据), or competitive analysis (竞品分析/对手研究).
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---
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# Instagram - Influencer Marketing & Content Research
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## 典型场景
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当用户说:
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- "帮我找Instagram博主" / "找美妆网红" → `scout instagram reels "美妆"` 通过内容找创作者
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- "分析XX的Instagram账号" / "@username数据怎么样" → `scout instagram profile @username`
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- "搜索瑜伽相关的Reels" → `scout instagram reels "yoga" --limit 30`
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- "这个Reel为什么火" + URL → `scout instagram reel-insights <url>`
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- "看看XX发了什么内容" → `scout instagram creator-reels @username`
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### 场景决策表
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| 用户需求 | 推荐命令 | 关键参数 |
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|---------|---------|---------|
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| 找网红合作 | `instagram reels "关键词"` 再 `profile` 分析候选人 | `--min-plays` 筛选高播放 |
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| 账号质量评估 | `instagram profile @username` | 看 followers/following 比例、验证状态 |
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| 内容策略研究 | `instagram reels "话题"` + `reel-insights` | 分析高播放 Reels 的共同点 |
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| 竞品分析 | `instagram profile @competitor` + `creator-reels` | 看他们的内容策略和表现 |
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| 网红内容审查 | `instagram creator-reels @username --limit 30` | 评估内容质量和一致性 |
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## 核心命令
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### 1. 分析账号 - `scout instagram profile`
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**用途**:评估网红账号质量和可信度
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```bash
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scout instagram profile @username
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scout instagram profile beautyguru # 可以不加 @
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```
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**返回数据**:
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- `username`, `fullName` - 账号信息
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- `followers`, `following`, `totalPosts` - **关键**,判断账号规模和活跃度
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- `verified` - **重要**,平台认证
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- `isPrivate` - 是否私密(私密账号无法合作)
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- `category` - 账号分类(Beauty, Fashion, Fitness 等)
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- `biography`, `externalUrl` - 个人简介和联系方式
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**质量判断**:
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- **followers/following 比例**:
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- >10:1 = 优质账号(1M粉丝,10K关注)
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- 2-10:1 = 正常账号
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- <2:1 = 可能互粉或买粉
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- **verified = true** = 平台认证,可信度高
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- **totalPosts**:
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- >500 = 老账号,内容稳定
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- 100-500 = 正常
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- <100 = 新账号或不活跃
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- **category 匹配** = 品类契合度
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### 2. 搜索 Reels - `scout instagram reels`
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**用途**:找话题相关的内容和创作者
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```bash
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# 找瑜伽相关的 Reels
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scout instagram reels "yoga" --limit 30
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# 找高播放的咖啡 Reels
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scout instagram reels "coffee" --min-plays 100000 --limit 20
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```
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**返回数据**:
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- `creator` - 创作者信息(username, fullName)
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- `plays`, `likes`, `comments` - 互动数据
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- `caption` - 标题文案
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- `url` - Reel 链接
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**分析逻辑**:
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- **plays 数据** - 有时为 null(Instagram 不总是显示播放数)
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- **likes/plays >3%** = 高互动(如果有 plays 数据)
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- **caption 长度** - 长文案(>100 字)通常是教程型,短文案是快消费
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- **从搜索结果中找到多个创作者** → 用 `profile` 分析他们
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### 3. 获取创作者 Reels - `scout instagram creator-reels`
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**用途**:看某个网红发了什么内容,评估内容质量
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```bash
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scout instagram creator-reels @username --limit 30
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```
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**返回数据**:
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- `reels` - Reel 列表
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- `shortcode` - Reel ID
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- `plays`, `likes`, `comments` - 互动数据
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- `caption` - 文案
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- `url` - 链接
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**分析用途**:
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1. **评估内容一致性** - 看最近 20-30 个 Reels 的主题是否聚焦
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2. **计算平均互动** - 避免只看单个爆款,要看整体表现
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3. **找爆款内容** - 找 likes 最高的几个,用 `reel-insights` 深入分析
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4. **发布频率** - 最近 30 个 Reels 的时间跨度,判断更新频率
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**质量判断**:
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- **一致性高**(同一品类)= 垂直网红,受众精准
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- **一致性低**(各种话题都发)= 泛娱乐,转化率低
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- **平均 likes 稳定** = 粉丝忠诚度高
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- **平均 likes 波动大** = 依赖算法推荐,不稳定
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### 4. Reel 深度分析 - `scout instagram reel-insights`
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**用途**:分析爆款 Reel 的成功要素
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```bash
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scout instagram reel-insights "https://instagram.com/reel/ABC123/"
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```
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**返回数据**:
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- `reel` - 完整数据(plays, likes, comments, shares)
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- `transcript` - **关键**,视频字幕/语音识别
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- `comments` - Top 评论,提取用户反馈
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**分析重点**:
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1. **Transcript 分析**:
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- 前 3-5 秒说了什么(Hook)
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- 有无明确的 CTA(call to action)
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- 教程型 vs 娱乐型
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2. **Comments 分析**:
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- 正面/负面情感比例
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- 是否有"Where to buy"等购买意向
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- 用户标记朋友 = 传播潜力
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3. **互动率**:
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- likes/plays >5% = 优秀
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- comments/plays >0.5% = 高互动
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## 工作流程
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### 流程1:找网红合作
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```bash
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# 1. 搜索相关内容,找到活跃创作者
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scout instagram reels "fitness workout" --min-plays 50000 --limit 30
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# 记录高表现创作者的 username
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# 2. 分析候选网红的账号
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scout instagram profile @candidate1
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scout instagram profile @candidate2
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# 看 followers, verified, category
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# 3. 审查他们的内容质量
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scout instagram creator-reels @candidate1 --limit 30
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# 看内容一致性、平均互动
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# 4. 分析他们的爆款内容
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scout instagram reel-insights "https://instagram.com/reel/xxx"
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# 学习他们的内容风格
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# 5. 建立合作候选名单
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```
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### 流程2:内容策略研究
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```bash
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# 1. 找话题下的高表现 Reels
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scout instagram reels "coffee making" --min-plays 100000 --limit 20
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# 2. 深入分析前 5 个爆款
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scout instagram reel-insights "reel_url_1"
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scout instagram reel-insights "reel_url_2"
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# ...
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# 3. 提取共同模式:
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# - Hook 怎么做的
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# - 视觉风格
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# - 文案长度
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# - 音乐选择(从 URL 访问)
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# 4. 应用到自己的内容策略
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```
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### 流程3:竞品分析
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```bash
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# 1. 分析竞品账号整体情况
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scout instagram profile @competitor
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# 2. 获取他们的所有 Reels
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scout instagram creator-reels @competitor --limit 50
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# 3. 分析他们的爆款(找 likes 最高的)
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scout instagram reel-insights "竞品爆款 URL"
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# 4. 总结他们的策略:
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# - 发布频率(从 reels 时间判断)
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# - 内容类型占比(教程/产品展示/生活方式)
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# - 互动率水平
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# 5. 找差异化机会
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```
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### 流程4:跨平台对比(Instagram vs TikTok)
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```bash
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# 1. Instagram 数据
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scout instagram reels "portable blender" --limit 20
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# 2. TikTok 数据(切换到 tiktok skill)
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scout tiktok search-videos "portable blender" --has-product --limit 20
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# 3. 对比:
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# - 内容数量(哪个平台更活跃)
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# - 平均互动(哪个平台效果好)
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# - 商业化程度(TikTok 通常更高)
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# - 受众差异(Instagram 更高端/年长)
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# 4. 决策内容策略
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```
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## 数据解读关键
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### 账号质量评分
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| 指标 | 优秀 | 良好 | 一般 | 差 |
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|------|------|------|------|-----|
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| followers/following | >10:1 | 5-10:1 | 2-5:1 | <2:1 |
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| verified | ✓ | - | - | - |
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| totalPosts | >500 | 200-500 | 100-200 | <100 |
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| isPrivate | false | - | - | true |
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**决策**:
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- verified = true 优先考虑(可信度高)
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- followers/following <2:1 谨慎(可能买粉)
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- totalPosts <100 且 followers >10K = 红旗(可能刷数据)
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- isPrivate = true 无法合作(内容不可见)
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### Reel 表现评估
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**互动率基准**(如果有 plays 数据):
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- likes/plays >5% = 优秀
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- likes/plays 3-5% = 良好
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- likes/plays 1-3% = 一般
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- likes/plays <1% = 差
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**评论率**:
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- comments/plays >0.5% = 高互动
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- comments/plays 0.2-0.5% = 正常
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- comments/plays <0.2% = 低互动
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**没有 plays 数据时**:
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- 看 likes 绝对值,与创作者 followers 对比
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- likes/followers >5% = 优秀
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- likes/followers 2-5% = 良好
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- likes/followers <2% = 一般
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### 内容策略判断
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**从 creator-reels 结果判断**:
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1. **内容类型分布**:
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- 教程类(caption 长,有步骤)
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- 产品展示(caption 短,突出视觉)
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- 生活方式(个人化,情感向)
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2. **发布频率**:
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| 受众年龄 | 25-40 岁为主 | 18-30 岁为主 |
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### 3. Search 1688 Suppliers: `scout supplier-search`
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- "看起来高端保温款竞争少,要不要深入看看这个方向?"
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**Phase 2: Deep Dive & Refinement**
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6. **Iterate & Explore** → User may request
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6. **Iterate & Explore** → User may request different keywords, specific competitor analysis, or alternative product categories
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10. **Ask**: "要不要我详细分析几个供应商?" or proceed to report
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11. **Gauge Completion** → After sufficient data gathering, **proactively suggest**:
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12. **Generate Report** → Create comprehensive markdown report with all findings
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---
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### Alternative: Quick Research Flow
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When user explicitly requests a report upfront ("给我一份XX市场分析报告"):
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3. Search 1688 suppliers for cost analysis
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4. Generate comprehensive report directly
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5. Offer follow-up discussion after report delivery
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### Multi-Keyword Research Strategy
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### Multi-Keyword Research Strategy
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When analyzing results, consider:
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- **BSR (Best Seller Rank)** - Key market size indicator
|
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## Complete Example: Interactive Research Session
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**Demand Indicators:**
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- "10K+ bought in past month" = high demand
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**Competitive Landscape:**
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**Entry Barriers:**
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- **Top reviews analysis** - User pain points and satisfaction drivers
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## Examples
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### Example 1: Business Opportunity Evaluation (Interactive Flow)
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**User**: "我想开个店卖钛合金杯子,你觉得合适吗"
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**Assistant Phase 1 - Initial Scan:**
|
|
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**Assistant**: "找到了!titanium tumbler 搜索结果更聚焦保温款,竞品只有 5-6 个,价格 $60-110。
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**现在帮你查一下 1688 供应商成本,看看利润空间?**"
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**User**: "好的"
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**Assistant Phase 2.5 - Supplier Sourcing:**
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```bash
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scout supplier-search "钛合金保温杯" --limit 10
|
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```
|
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|
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280
|
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**Assistant**: "找到供应商数据:
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- 批发价区间:¥180-450(约 $25-65)
|
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- 起订量:多数 50-100 个
|
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|
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- 头部供应商:8年工厂,¥280 批发价,起订 50 个
|
|
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|
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|
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**利润空间分析:**
|
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- Amazon 售价:$70-90
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- 1688 批发价:¥280(约 $40)
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- 运费+关税:约 $15
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- 总成本:约 $55
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- 毛利率:约 25-40%
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我现在收集了足够的数据:
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- 4 个关键词搜索
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- 5 个产品深度分析
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- 供应商成本分析
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**要不要我把这些整理成一份完整的市场分析报告?可以包括:**
|
|
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331
314
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332
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报告已保存为 `钛合金杯子市场分析报告.md`,需要补充哪些信息吗?"
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334
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**User**: "帮我研究一下无线鼠标市场"
|
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336
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-
|
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**Assistant**:
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|
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```bash
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scout search "gaming mouse wireless" --limit 10
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```
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|
|
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|
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"我看了一下无线鼠标市场:
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- 价格从 $10 到 $150,主流在 $20-40
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- 明显分为三个细分市场:办公轻便型、游戏型、静音型
|
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- 游戏鼠标竞争最激烈,但价格也最高
|
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347
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-
|
|
348
|
-
你想专注哪个细分?"
|
|
317
|
+
## Competitor Analysis Checklist
|
|
349
318
|
|
|
350
|
-
|
|
319
|
+
When user asks to analyze a specific product (e.g., "帮我分析一下这个产品 B0788F3R8X"), follow this analysis framework:
|
|
351
320
|
|
|
352
|
-
**Assistant**:
|
|
353
|
-
```bash
|
|
354
|
-
scout search "silent mouse wireless" --limit 15
|
|
355
|
-
scout product [TOP_3_SILENT_MOUSE_ASINS]
|
|
356
|
-
```
|
|
357
|
-
|
|
358
|
-
"找到了!静音鼠标竞争比游戏鼠标少很多,价格 $15-35。要深入分析吗?"
|
|
359
|
-
|
|
360
|
-
### Example 3: Quick Product Validation
|
|
361
|
-
**User**: "咖啡机现在好卖吗?"
|
|
362
|
-
|
|
363
|
-
**Assistant**:
|
|
364
|
-
```bash
|
|
365
|
-
scout search "coffee maker" --limit 15
|
|
366
|
-
```
|
|
367
|
-
|
|
368
|
-
"咖啡机市场很活跃!
|
|
369
|
-
- 头部产品都是 '10K+ bought in past month',需求很强
|
|
370
|
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- 价格 $30-150,主要集中在 $40-80
|
|
371
|
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- 但竞争也很激烈 - 前 10 名评论数都在 10,000+ 以上
|
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372
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-
|
|
373
|
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这是成熟市场,有需求但进入难度大。你是想自己做品牌,还是代理现有品牌?"
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374
|
-
|
|
375
|
-
### Example 4: Competitor Deep-Dive
|
|
376
|
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**User**: "帮我分析一下这个产品 B0788F3R8X"
|
|
377
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-
|
|
378
|
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**Actions:**
|
|
379
321
|
```bash
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|
380
322
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scout product B0788F3R8X
|
|
381
323
|
```
|
|
382
324
|
|
|
383
325
|
**Analysis Checklist:**
|
|
384
|
-
- ✅ **BSR & Market Position
|
|
385
|
-
-
|
|
326
|
+
- ✅ **BSR & Market Position**
|
|
327
|
+
- Check BSR in specifications
|
|
328
|
+
- Estimate sales volume from BSR
|
|
329
|
+
- Compare with category averages
|
|
330
|
+
- ✅ **Customer Satisfaction**
|
|
386
331
|
- Rating breakdown (five-star %, one-star %)
|
|
387
332
|
- Total reviews count (market maturity indicator)
|
|
388
|
-
-
|
|
333
|
+
- Review trends over time
|
|
334
|
+
- ✅ **Listing Quality**
|
|
389
335
|
- Images count (7 is standard)
|
|
390
336
|
- Feature bullets count and quality
|
|
391
337
|
- Product description completeness
|
|
392
|
-
-
|
|
338
|
+
- A+ content presence
|
|
339
|
+
- ✅ **User Feedback Deep-Dive**
|
|
393
340
|
- Top 3 positive mentions (from top_reviews)
|
|
394
341
|
- Top 3 complaints/pain points (from top_reviews)
|
|
395
342
|
- Improvement opportunities
|
|
396
|
-
-
|
|
343
|
+
- Common feature requests
|
|
344
|
+
- ✅ **Competitive Advantages**
|
|
397
345
|
- Unique selling points in feature_bullets
|
|
398
|
-
- Price positioning
|
|
399
|
-
- Brand strength
|
|
346
|
+
- Price positioning vs. competitors
|
|
347
|
+
- Brand strength and trust signals
|
|
348
|
+
- Differentiation factors
|
|
400
349
|
|
|
401
|
-
|
|
402
|
-
**User**: "我想卖咖啡机,帮我做市场调研"
|
|
350
|
+
## Analysis Framework
|
|
403
351
|
|
|
404
|
-
|
|
405
|
-
```bash
|
|
406
|
-
scout search "coffee maker" --limit 15
|
|
407
|
-
scout product B08BHXG144 # Top seller analysis
|
|
408
|
-
```
|
|
352
|
+
### Market Viability Assessment
|
|
409
353
|
|
|
410
|
-
|
|
411
|
-
|
|
412
|
-
-
|
|
413
|
-
-
|
|
354
|
+
| 指标 | 优秀市场 | 正常市场 | 风险市场 |
|
|
355
|
+
|------|---------|---------|---------|
|
|
356
|
+
| 竞品数量 | 10-50 | 5-10 或 50-100 | <5 或 >100 |
|
|
357
|
+
| 头部产品评论数 | 100-1000 | 50-100 或 1000-5000 | <50 或 >5000 |
|
|
358
|
+
| 价格区间 | 宽(有差异化空间) | 中等 | 窄(价格战) |
|
|
359
|
+
| BSR 范围 | 1K-10K | 10K-50K | >50K |
|
|
414
360
|
|
|
415
|
-
|
|
361
|
+
**决策逻辑**:
|
|
362
|
+
- **优秀市场** = 有需求、有空间、竞争适中
|
|
363
|
+
- **正常市场** = 需要差异化或资源投入
|
|
364
|
+
- **风险市场** = 需求不明或红海竞争
|
|
416
365
|
|
|
417
|
-
|
|
418
|
-
```bash
|
|
419
|
-
scout supplier-search "咖啡机" --limit 10
|
|
420
|
-
```
|
|
366
|
+
### Demand Indicators
|
|
421
367
|
|
|
422
|
-
**
|
|
423
|
-
-
|
|
424
|
-
-
|
|
425
|
-
-
|
|
368
|
+
**High Demand Signals:**
|
|
369
|
+
- ✅ "10K+ bought in past month" 标签
|
|
370
|
+
- ✅ 多个产品 ratings_total > 500
|
|
371
|
+
- ✅ BSR < 10,000 in category
|
|
372
|
+
- ✅ 搜索结果超过 30 个相关产品
|
|
426
373
|
|
|
427
|
-
|
|
428
|
-
-
|
|
429
|
-
-
|
|
430
|
-
-
|
|
431
|
-
-
|
|
374
|
+
**Low Demand Signals:**
|
|
375
|
+
- ⚠️ 少于 10 个搜索结果
|
|
376
|
+
- ⚠️ 头部产品 ratings_total < 50
|
|
377
|
+
- ⚠️ BSR > 100,000
|
|
378
|
+
- ⚠️ 没有 "bought in past month" 标签
|
|
432
379
|
|
|
433
|
-
|
|
380
|
+
### Competitive Landscape
|
|
434
381
|
|
|
435
|
-
|
|
436
|
-
|
|
437
|
-
**Phase 3 - Generate Report with Supplier Data:**
|
|
438
|
-
[Creates comprehensive report including both Amazon market analysis AND 1688 supplier costs]
|
|
439
|
-
|
|
440
|
-
## Output Format
|
|
441
|
-
|
|
442
|
-
Commands return structured JSON with product data and metadata. Key fields:
|
|
443
|
-
- **Search**: `results[]` (asin, title, price, rating, ratings_total, recent_sales) + `metadata`
|
|
444
|
-
- **Product**: `data.product` (full details, rating_breakdown, BSR in specifications) + `metadata`
|
|
382
|
+
**进入难度评估:**
|
|
445
383
|
|
|
446
|
-
|
|
384
|
+
| 维度 | 容易进入 | 中等难度 | 困难进入 |
|
|
385
|
+
|------|---------|---------|---------|
|
|
386
|
+
| 头部产品评论数 | <200 | 200-2000 | >2000 |
|
|
387
|
+
| 品牌集中度 | 无知名品牌 | 少数品牌 | 大品牌垄断 |
|
|
388
|
+
| 价格竞争 | 差异化定价 | 价格区间宽 | 价格战 |
|
|
389
|
+
| 评分分布 | <4.5 平均分 | 4.5-4.7 | >4.7(难超越) |
|
|
447
390
|
|
|
448
|
-
###
|
|
449
|
-
**Principle:** Build understanding through dialogue, then document in report.
|
|
391
|
+
### Report Generation Guidelines
|
|
450
392
|
|
|
451
|
-
**
|
|
452
|
-
- Users often don't know exactly what they want initially
|
|
453
|
-
- Early conversation reveals true goals and constraints
|
|
454
|
-
- Interactive exploration uncovers better insights than solo research
|
|
455
|
-
- Report becomes more valuable when it answers user's actual questions
|
|
456
|
-
|
|
457
|
-
**In practice:**
|
|
458
|
-
- Start with 1-2 quick searches, share highlights (not full data dump)
|
|
459
|
-
- Listen for what user cares about: price sensitivity, time to market, differentiation
|
|
460
|
-
- Adjust research direction based on reactions
|
|
461
|
-
- Think of yourself as a consultant, not a data processor
|
|
462
|
-
|
|
463
|
-
### 2. Recognize When to Suggest Report
|
|
464
|
-
**Strong signals - Proactively suggest report:**
|
|
393
|
+
**When to suggest report:**
|
|
465
394
|
- ✅ 3+ searches completed with diverse keywords
|
|
466
395
|
- ✅ 3-5 products analyzed in detail (with BSR, reviews, etc.)
|
|
467
|
-
- ✅ User asks synthesizing questions:
|
|
468
|
-
- "所以你觉得呢?" "值得做吗?" "你的建议是什么?"
|
|
469
|
-
- "总结一下" "整体怎么样" "帮我分析分析"
|
|
470
|
-
- ✅ Conversation covers core dimensions: market size, competition, pricing, differentiation
|
|
396
|
+
- ✅ User asks synthesizing questions: "所以你觉得呢?" "值得做吗?" "总结一下"
|
|
471
397
|
- ✅ Clear opportunity or risk identified that should be documented
|
|
472
|
-
- ✅ Research session lasted 10-15 minutes (multiple rounds of Q&A)
|
|
473
398
|
|
|
474
|
-
**
|
|
475
|
-
- User still asking specific questions about individual products
|
|
476
|
-
- Only 1-2 searches done, limited data
|
|
477
|
-
- User exploring different categories (still deciding direction)
|
|
478
|
-
|
|
479
|
-
**How to suggest (Natural & Consultative):**
|
|
399
|
+
**How to suggest report (use this natural template):**
|
|
480
400
|
```
|
|
481
401
|
"我已经分析了 X 个搜索和 Y 个竞品,发现了一些有意思的模式。
|
|
482
402
|
|
|
@@ -499,97 +419,75 @@ Commands return structured JSON with product data and metadata. Key fields:
|
|
|
499
419
|
- Continue exploration or answer follow-up questions
|
|
500
420
|
- Offer report again later if more data gathered
|
|
501
421
|
|
|
502
|
-
|
|
503
|
-
**
|
|
504
|
-
- **Executive Summary** - 核心结论前置
|
|
422
|
+
**Report must include:**
|
|
423
|
+
- **Executive Summary** - 核心结论前置(适合进入?风险是什么?)
|
|
505
424
|
- **Market Analysis** - 基于搜索数据的市场概况
|
|
506
|
-
- **Competitor Deep-Dive** - 基于 product details
|
|
507
|
-
- Must include: BSR, rating breakdown, top reviews insights
|
|
425
|
+
- **Competitor Deep-Dive** - 基于 product details 的竞品分析(BSR, rating breakdown, top reviews insights)
|
|
508
426
|
- **Opportunity Assessment** - SWOT 或机会/挑战分析
|
|
509
427
|
- **Entry Strategy** - 产品定位、定价、差异化策略
|
|
510
428
|
- **Financial Projections** (optional) - 如果用户需要投资决策
|
|
511
|
-
- **
|
|
429
|
+
- **Supplier Analysis** (if Phase 2.5 completed) - 1688 供应商、成本、利润空间
|
|
512
430
|
|
|
513
431
|
**Report naming:**
|
|
514
432
|
- Save as: `{产品类型}市场分析报告.md`
|
|
515
433
|
- Example: `钛合金杯子市场分析报告.md`
|
|
516
434
|
|
|
517
|
-
|
|
518
|
-
- Common price points across competitors
|
|
519
|
-
- Feature trends in top products
|
|
520
|
-
- Customer pain points in reviews (from top_reviews)
|
|
521
|
-
- Rating breakdown patterns (high five-star vs one-star issues)
|
|
522
|
-
|
|
523
|
-
### 5. Assess Opportunity
|
|
524
|
-
- High demand (BSR, sales data) + Low competition (ratings count) = Good opportunity
|
|
525
|
-
- High demand + High competition = Difficult but proven market
|
|
526
|
-
- Low demand = Risky
|
|
527
|
-
|
|
528
|
-
### 6. Present Insights
|
|
529
|
-
- Use user's language (Chinese if they asked in Chinese)
|
|
530
|
-
- Include specific examples and data evidence
|
|
531
|
-
- Provide actionable recommendations
|
|
532
|
-
- Explain reasoning with data
|
|
533
|
-
|
|
534
|
-
### 7. Iterate & Refine
|
|
535
|
-
- After presenting report, ask: "需要补充哪些信息?"
|
|
536
|
-
- Offer follow-up analysis: "要不要看看相关品类?"
|
|
537
|
-
- Point out data limitations honestly
|
|
538
|
-
|
|
539
|
-
### 8. Amazon + 1688 Integrated Analysis
|
|
540
|
-
**Principle:** Complete market research includes both demand analysis (Amazon) and supply chain research (1688).
|
|
541
|
-
|
|
542
|
-
**When to search 1688:**
|
|
543
|
-
- ✅ After identifying promising products on Amazon
|
|
544
|
-
- ✅ User asks about costs, margins, or sourcing
|
|
545
|
-
- ✅ Before generating final report (include supplier data for complete picture)
|
|
546
|
-
- ✅ User explicitly asks about suppliers or wholesale prices
|
|
547
|
-
|
|
548
|
-
**How to present:**
|
|
549
|
-
- Compare Amazon prices vs. 1688 wholesale costs
|
|
550
|
-
- Calculate rough profit margins (consider shipping, tariffs, platform fees)
|
|
551
|
-
- Highlight MOQ constraints (minimum order quantity)
|
|
552
|
-
- Identify manufacturing vs. trading suppliers (生产加工 vs. 贸易商)
|
|
553
|
-
|
|
554
|
-
**Example flow:**
|
|
555
|
-
1. Search Amazon → Identify $60-80 price point for coffee makers
|
|
556
|
-
2. Search 1688 → Find ¥429 ($60) wholesale price, MOQ 2 units
|
|
557
|
-
3. Calculate margin → ~20% after fees and shipping
|
|
558
|
-
4. Recommendation → Feasible opportunity with reasonable margins
|
|
559
|
-
|
|
560
|
-
**Proactive suggestion:**
|
|
561
|
-
After sufficient Amazon research, proactively offer:
|
|
562
|
-
"我已经分析了 Amazon 市场,要不要我帮你查一下 1688 供应商成本,看看利润空间?"
|
|
563
|
-
|
|
564
|
-
## Tips
|
|
565
|
-
|
|
566
|
-
**Sales & Demand:**
|
|
567
|
-
- "10K+ bought in past month" = high demand indicator
|
|
568
|
-
- **BSR (Best Seller Rank)**: Lower number = higher sales
|
|
569
|
-
- BSR < 1,000 in category = very high sales
|
|
570
|
-
- BSR 1,000-10,000 = good sales
|
|
571
|
-
- BSR > 50,000 = low sales
|
|
572
|
-
- Compare ratings_total across competitors to gauge market maturity
|
|
435
|
+
## Key Metrics Quick Reference
|
|
573
436
|
|
|
574
|
-
**
|
|
575
|
-
-
|
|
576
|
-
-
|
|
577
|
-
-
|
|
437
|
+
**BSR (Best Seller Rank):**
|
|
438
|
+
- < 1,000 = 月销 500+ 件
|
|
439
|
+
- 1,000-10,000 = 月销 100-500 件
|
|
440
|
+
- 10,000-50,000 = 月销 20-100 件
|
|
441
|
+
- > 50,000 = 月销 <20 件
|
|
578
442
|
|
|
579
|
-
**
|
|
580
|
-
-
|
|
581
|
-
|
|
582
|
-
|
|
583
|
-
-
|
|
584
|
-
|
|
443
|
+
**Rating Breakdown:**
|
|
444
|
+
- 70%+ five-star = 优秀产品质量
|
|
445
|
+
- 60-70% five-star = 正常水平
|
|
446
|
+
- <60% five-star = 质量问题或期望不符
|
|
447
|
+
- 10%+ one-star = 严重质量问题
|
|
448
|
+
|
|
449
|
+
**Market Maturity:**
|
|
450
|
+
- ratings_total >1000 = 成熟市场
|
|
451
|
+
- ratings_total 100-1000 = 发展中市场
|
|
452
|
+
- ratings_total <100 = 新兴市场或小众
|
|
585
453
|
|
|
586
454
|
**Listing Quality:**
|
|
587
|
-
- 7 images
|
|
588
|
-
- 5+ feature bullets
|
|
589
|
-
- A+ content
|
|
590
|
-
|
|
591
|
-
|
|
592
|
-
|
|
593
|
-
|
|
594
|
-
|
|
595
|
-
|
|
455
|
+
- 7 images = 标准
|
|
456
|
+
- 5+ feature bullets = 完整
|
|
457
|
+
- A+ content = 专业卖家
|
|
458
|
+
|
|
459
|
+
## Cross-Skill Integration
|
|
460
|
+
|
|
461
|
+
**TikTok/Instagram → Scout → Supplier 完整链路:**
|
|
462
|
+
|
|
463
|
+
1. **TikTok/Instagram** - 发现趋势产品
|
|
464
|
+
```bash
|
|
465
|
+
scout tiktok trending --has-product
|
|
466
|
+
# 或
|
|
467
|
+
scout instagram reels "产品关键词"
|
|
468
|
+
```
|
|
469
|
+
|
|
470
|
+
2. **Scout (Amazon)** - 验证市场需求
|
|
471
|
+
```bash
|
|
472
|
+
scout search "product name" --limit 15
|
|
473
|
+
scout product <top_asin>
|
|
474
|
+
```
|
|
475
|
+
|
|
476
|
+
3. **Scout (1688)** - 找供应商和成本
|
|
477
|
+
```bash
|
|
478
|
+
scout supplier-search "产品关键词" --limit 10
|
|
479
|
+
```
|
|
480
|
+
|
|
481
|
+
4. **决策** - 综合分析:
|
|
482
|
+
- TikTok/Instagram 验证内容热度
|
|
483
|
+
- Amazon 验证购买需求和竞争
|
|
484
|
+
- 1688 验证供应链和利润空间
|
|
485
|
+
- 三者都通过 → 值得做
|
|
486
|
+
|
|
487
|
+
**Proactive suggestion after cross-skill analysis:**
|
|
488
|
+
"我已经分析了:
|
|
489
|
+
- TikTok 内容热度(X 个热门视频)
|
|
490
|
+
- Amazon 市场需求(价格 $Y, BSR Z)
|
|
491
|
+
- 1688 供应商成本(批发价 ¥W,起订 Q 个)
|
|
492
|
+
|
|
493
|
+
要不要生成一份完整的产品机会分析报告?"
|
|
@@ -0,0 +1,262 @@
|
|
|
1
|
+
---
|
|
2
|
+
name: tiktok
|
|
3
|
+
description: TikTok influencer marketing and trend discovery. Use when user needs to find TikTok creators (TikTok网红/达人/创作者), discover viral products (爆款/热销/带货), analyze trending videos (热门视频/趋势), research hashtags (话题/标签/#), or competitive analysis (竞品/对手分析).
|
|
4
|
+
---
|
|
5
|
+
|
|
6
|
+
# TikTok - Influencer Marketing & Trend Discovery
|
|
7
|
+
|
|
8
|
+
## 典型场景
|
|
9
|
+
|
|
10
|
+
当用户说:
|
|
11
|
+
- "帮我找TikTok网红" / "找美妆博主" → `scout tiktok creators`
|
|
12
|
+
- "TikTok上什么产品火" / "最近有什么爆款" → `scout tiktok trending --has-product`
|
|
13
|
+
- "搜索XX相关的视频" → `scout tiktok search-videos "XX"`
|
|
14
|
+
- "这个视频数据怎么样" + URL → `scout tiktok video-insights <url>`
|
|
15
|
+
- "TikTok热门话题" / "有什么热门标签" → `scout tiktok hashtags`
|
|
16
|
+
- "看看XX网红推广什么产品" → `scout tiktok creator-products @username`
|
|
17
|
+
|
|
18
|
+
### 场景决策表
|
|
19
|
+
|
|
20
|
+
| 用户需求 | 推荐命令 | 关键参数 |
|
|
21
|
+
|---------|---------|---------|
|
|
22
|
+
| 找网红合作 | `tiktok creators` | `--follower-count` 筛选粉丝规模,`--sort engagement_rate` 按互动率排序 |
|
|
23
|
+
| 发现爆款产品 | `tiktok trending --has-product` | `--region` 指定市场,`--time-period 7d` 近期趋势 |
|
|
24
|
+
| 研究产品热度 | `tiktok search-videos "产品名" --has-product` | 找带货视频,验证商业化程度 |
|
|
25
|
+
| 分析爆款视频 | `tiktok video-insights <url>` | 获取字幕和评论,分析成功要素 |
|
|
26
|
+
| 内容策略研究 | `tiktok hashtags` | 找热门话题,结合搜索视频看内容格式 |
|
|
27
|
+
| 竞品分析 | `tiktok search-videos "品牌名"` | 找竞品推广视频,分析营销策略 |
|
|
28
|
+
|
|
29
|
+
## 核心命令
|
|
30
|
+
|
|
31
|
+
### 1. 查找创作者 - `scout tiktok creators`
|
|
32
|
+
|
|
33
|
+
**用途**:找网红合作,按粉丝数和互动率筛选
|
|
34
|
+
|
|
35
|
+
```bash
|
|
36
|
+
# 找中等规模高互动网红(最适合合作)
|
|
37
|
+
scout tiktok creators --follower-count "100K-1M" --sort engagement_rate --limit 20
|
|
38
|
+
|
|
39
|
+
# 找大V网红
|
|
40
|
+
scout tiktok creators --follower-count "1M-10M" --country US --limit 10
|
|
41
|
+
|
|
42
|
+
# 按地区和受众筛选
|
|
43
|
+
scout tiktok creators --country GB --audience-country US --limit 20
|
|
44
|
+
```
|
|
45
|
+
|
|
46
|
+
**返回数据**:
|
|
47
|
+
- `username`, `displayName` - 账号信息
|
|
48
|
+
- `followers`, `totalVideos`, `totalLikes` - 规模指标
|
|
49
|
+
- `engagementRate` - **最重要**,衡量粉丝活跃度
|
|
50
|
+
- `avgViews` - 平均播放量
|
|
51
|
+
- `verified` - 认证状态
|
|
52
|
+
- `profileUrl` - 主页链接
|
|
53
|
+
|
|
54
|
+
**关键指标**:
|
|
55
|
+
- **互动率 >5%** = 优质网红(粉丝活跃)
|
|
56
|
+
- **互动率 2-5%** = 正常水平
|
|
57
|
+
- **互动率 <2%** = 粉丝质量差或僵尸粉
|
|
58
|
+
- **avgViews / followers > 1** = 内容质量好,算法推荐多
|
|
59
|
+
|
|
60
|
+
### 2. 热门视频 - `scout tiktok trending`
|
|
61
|
+
|
|
62
|
+
**用途**:发现正在火的产品和内容
|
|
63
|
+
|
|
64
|
+
```bash
|
|
65
|
+
# 找美国近7天的热门带货视频
|
|
66
|
+
scout tiktok trending --region US --time-period 7d --has-product --limit 20
|
|
67
|
+
|
|
68
|
+
# 找英国24小时内爆火内容
|
|
69
|
+
scout tiktok trending --region GB --time-period 24h --limit 30
|
|
70
|
+
```
|
|
71
|
+
|
|
72
|
+
**返回数据**:
|
|
73
|
+
- `views`, `likes`, `comments`, `shares` - 互动数据
|
|
74
|
+
- `productUrl` - 产品链接(如果有)
|
|
75
|
+
- `description` - 视频文案
|
|
76
|
+
- `creator` - 创作者信息
|
|
77
|
+
|
|
78
|
+
**分析逻辑**:
|
|
79
|
+
- **多个视频推同一产品** = 趋势信号强
|
|
80
|
+
- **评论问"哪里买"** = 购买意向高
|
|
81
|
+
- **likes/views >5%** = 内容质量好
|
|
82
|
+
- **有 productUrl** = 已商业化,市场验证
|
|
83
|
+
|
|
84
|
+
### 3. 搜索视频 - `scout tiktok search-videos`
|
|
85
|
+
|
|
86
|
+
**用途**:研究特定产品/话题的视频
|
|
87
|
+
|
|
88
|
+
```bash
|
|
89
|
+
# 找咖啡机相关的所有视频
|
|
90
|
+
scout tiktok search-videos "coffee maker" --limit 30
|
|
91
|
+
|
|
92
|
+
# 只找带货视频(验证商业化)
|
|
93
|
+
scout tiktok search-videos "coffee maker" --has-product --limit 20
|
|
94
|
+
```
|
|
95
|
+
|
|
96
|
+
**--has-product 参数的意义**:
|
|
97
|
+
- 有产品链接 = 已经有人在卖 = 市场验证
|
|
98
|
+
- 如果搜到很多带货视频 = 竞争激烈
|
|
99
|
+
- 如果只有几个带货视频 = 机会窗口
|
|
100
|
+
|
|
101
|
+
### 4. 视频深度分析 - `scout tiktok video-insights`
|
|
102
|
+
|
|
103
|
+
**用途**:分析爆款视频的成功要素
|
|
104
|
+
|
|
105
|
+
```bash
|
|
106
|
+
scout tiktok video-insights "https://tiktok.com/@user/video/123456789"
|
|
107
|
+
```
|
|
108
|
+
|
|
109
|
+
**返回数据**:
|
|
110
|
+
- `video` - 完整数据(views, likes, comments, shares)
|
|
111
|
+
- `transcript` - **关键**,视频字幕,分析 Hook 和文案
|
|
112
|
+
- `comments` - 用户评论,提取情感和购买意向
|
|
113
|
+
|
|
114
|
+
**分析重点**:
|
|
115
|
+
1. **Transcript 前 3 秒** - 开头 Hook 是什么
|
|
116
|
+
2. **Comments 里的高频词** - "where to buy", "I need this" = 强购买意向
|
|
117
|
+
3. **Likes/Views 比例** - >5% 是优秀内容
|
|
118
|
+
4. **Shares** - 高分享 = 传播性强
|
|
119
|
+
|
|
120
|
+
### 5. 热门话题 - `scout tiktok hashtags`
|
|
121
|
+
|
|
122
|
+
**用途**:找热门话题,优化内容策略
|
|
123
|
+
|
|
124
|
+
```bash
|
|
125
|
+
scout tiktok hashtags --region US --limit 30
|
|
126
|
+
```
|
|
127
|
+
|
|
128
|
+
**返回数据**:
|
|
129
|
+
- `name` - 话题名称
|
|
130
|
+
- `views` - 浏览量(>10B = 超级热门)
|
|
131
|
+
- `trending` - 是否正在趋势中
|
|
132
|
+
|
|
133
|
+
**使用建议**:
|
|
134
|
+
- 浏览量 >10B = 主流话题,竞争激烈
|
|
135
|
+
- 浏览量 1-10B = 细分话题,精准流量
|
|
136
|
+
- `trending: true` = 正在爆发,时效性强
|
|
137
|
+
|
|
138
|
+
### 6. 创作者产品提取 - `scout tiktok creator-products`
|
|
139
|
+
|
|
140
|
+
**用途**:看某个网红推广什么产品
|
|
141
|
+
|
|
142
|
+
```bash
|
|
143
|
+
scout tiktok creator-products @username --sort popular --limit 30
|
|
144
|
+
```
|
|
145
|
+
|
|
146
|
+
**返回数据**:
|
|
147
|
+
- `products` - 产品URL列表
|
|
148
|
+
- `fromVideo` - 产品出现在哪个视频,视频表现如何
|
|
149
|
+
|
|
150
|
+
**分析用途**:
|
|
151
|
+
1. **找网红前** - 看他推广过什么,判断品类契合度
|
|
152
|
+
2. **竞品分析** - 看竞品找了哪些网红
|
|
153
|
+
3. **产品验证** - 如果多个网红都推同一产品 = 供应商可靠或产品好卖
|
|
154
|
+
|
|
155
|
+
## 工作流程
|
|
156
|
+
|
|
157
|
+
### 流程1:发现爆款产品 → 验证 → 采购
|
|
158
|
+
|
|
159
|
+
```bash
|
|
160
|
+
# 1. 发现趋势产品
|
|
161
|
+
scout tiktok trending --region US --has-product --time-period 7d --limit 20
|
|
162
|
+
|
|
163
|
+
# 2. 深入分析爆款视频(选播放量最高的)
|
|
164
|
+
scout tiktok video-insights "https://tiktok.com/video/xxx"
|
|
165
|
+
# 看评论是否有强购买意向,transcript 看卖点
|
|
166
|
+
|
|
167
|
+
# 3. 验证 Amazon 市场(切换到 scout skill)
|
|
168
|
+
scout search "product name" --limit 10
|
|
169
|
+
# 看市场规模、竞争、价格区间
|
|
170
|
+
|
|
171
|
+
# 4. 找 1688 供应商(使用 scout 的 supplier-search 命令)
|
|
172
|
+
scout supplier-search "产品关键词" --limit 10
|
|
173
|
+
# 计算利润空间
|
|
174
|
+
```
|
|
175
|
+
|
|
176
|
+
### 流程2:网红营销选号
|
|
177
|
+
|
|
178
|
+
```bash
|
|
179
|
+
# 1. 找目标粉丝规模的网红
|
|
180
|
+
scout tiktok creators --follower-count "100K-1M" --sort engagement_rate --limit 20
|
|
181
|
+
|
|
182
|
+
# 2. 看他们推广过什么(判断品类契合度)
|
|
183
|
+
scout tiktok creator-products @top_creator_1 --limit 30
|
|
184
|
+
scout tiktok creator-products @top_creator_2 --limit 30
|
|
185
|
+
|
|
186
|
+
# 3. 分析他们的爆款视频(学习内容风格)
|
|
187
|
+
scout tiktok video-insights "https://tiktok.com/video/xxx"
|
|
188
|
+
|
|
189
|
+
# 4. 建立候选名单,联系合作
|
|
190
|
+
```
|
|
191
|
+
|
|
192
|
+
### 流程3:竞品分析
|
|
193
|
+
|
|
194
|
+
```bash
|
|
195
|
+
# 1. 搜索竞品品牌名
|
|
196
|
+
scout tiktok search-videos "competitor brand" --limit 30
|
|
197
|
+
|
|
198
|
+
# 2. 找到他们的推广视频,分析内容策略
|
|
199
|
+
scout tiktok video-insights "竞品视频URL"
|
|
200
|
+
|
|
201
|
+
# 3. 提取他们合作的网红
|
|
202
|
+
# 从搜索结果中记录 creator usernames
|
|
203
|
+
|
|
204
|
+
# 4. 分析他们的网红选择策略
|
|
205
|
+
scout tiktok creator-products @competitor_influencer
|
|
206
|
+
```
|
|
207
|
+
|
|
208
|
+
## 数据解读关键
|
|
209
|
+
|
|
210
|
+
### 网红质量判断
|
|
211
|
+
|
|
212
|
+
| 指标 | 优秀 | 良好 | 一般 | 差 |
|
|
213
|
+
|------|------|------|------|-----|
|
|
214
|
+
| 互动率 | >8% | 5-8% | 2-5% | <2% |
|
|
215
|
+
| avgViews/followers | >2 | 1-2 | 0.5-1 | <0.5 |
|
|
216
|
+
| 验证状态 | ✓ | - | - | - |
|
|
217
|
+
|
|
218
|
+
**决策**:
|
|
219
|
+
- 互动率最重要,>5% 优先考虑
|
|
220
|
+
- 粉丝数不是越多越好,100K-1M 性价比最高
|
|
221
|
+
- 看 totalVideos,少于 50 可能是新号或不稳定
|
|
222
|
+
|
|
223
|
+
### 视频表现判断
|
|
224
|
+
|
|
225
|
+
**互动率**:
|
|
226
|
+
- Likes/Views >5% = 优秀
|
|
227
|
+
- Likes/Views 3-5% = 良好
|
|
228
|
+
- Likes/Views <3% = 一般
|
|
229
|
+
|
|
230
|
+
**评论率**:
|
|
231
|
+
- Comments/Views >0.5% = 高互动
|
|
232
|
+
- Comments/Views <0.2% = 低互动
|
|
233
|
+
|
|
234
|
+
**购买意向信号(从 comments)**:
|
|
235
|
+
- "Where to buy" / "Link?" = 强购买意向
|
|
236
|
+
- "I need this" / "Ordering now" = 已转化
|
|
237
|
+
- "@朋友" 标记 = 传播潜力
|
|
238
|
+
|
|
239
|
+
### 产品趋势判断
|
|
240
|
+
|
|
241
|
+
**强趋势信号**:
|
|
242
|
+
- ✅ trending 中有 3+ 个视频推同一产品
|
|
243
|
+
- ✅ 搜索该产品,有 10+ 个带货视频
|
|
244
|
+
- ✅ 评论区高频询问购买链接
|
|
245
|
+
- ✅ Amazon 有对应产品且评论数 >100
|
|
246
|
+
|
|
247
|
+
**弱信号/风险**:
|
|
248
|
+
- ⚠️ 只有 1-2 个视频,可能是偶然
|
|
249
|
+
- ⚠️ 评论区负面反馈多
|
|
250
|
+
- ⚠️ Amazon 没有对应产品(难转化)
|
|
251
|
+
- ⚠️ 视频播放高但无产品链接(纯内容向,不好变现)
|
|
252
|
+
|
|
253
|
+
## 重要提醒
|
|
254
|
+
|
|
255
|
+
1. **Region 很重要**:美国和英国的趋势完全不同,务必指定 `--region` 匹配目标市场
|
|
256
|
+
2. **Time Period 选择**:
|
|
257
|
+
- `24h` - 抓最新趋势,但可能是昙花一现
|
|
258
|
+
- `7d` - 稳定趋势,最推荐
|
|
259
|
+
- `30d` - 长期趋势,但可能已经过时
|
|
260
|
+
3. **--has-product 筛选**:找产品机会必须加这个参数,否则很多纯内容向视频
|
|
261
|
+
4. **Engagement Rate > Follower Count**:小网红高互动比大V低互动效果好
|
|
262
|
+
5. **跨 Skill 联动**:TikTok 发现趋势 → scout 验证市场 → scout supplier-search 找供应商,这是完整链路
|