@opendirectory.dev/skills 0.1.56 → 0.1.58

package/skills/graphic-case-study/references/page-library.md

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+# Page Library — graphic-case-study
+
+7 page section types for A4 portrait case studies. Each section is a content block placed within a `<section class="slide">`. Multiple sections can stack vertically within a single page.
+
+All dimensions assume: viewport 1200px wide × 1697px tall (A4 portrait).
+
+---
+
+## 1. cover
+
+**Purpose:** Opening page -- customer name, headline result, logos
+**Density:** Very open
+**Content limits:** Headline 12 words max (leads with number), customer name, optional category label, logo placeholders
+
+**HTML structure:**
+```html
+<section class="slide page--cover">
+  <div class="page-inner">
+    <div class="cover-top">
+      <span class="cover-label reveal">Customer Success Story</span>
+    </div>
+    <div class="cover-body">
+      <h1 class="cover-headline reveal">[Headline result — leads with number]</h1>
+      <p class="cover-company reveal">[Customer name]</p>
+    </div>
+    <div class="cover-bottom">
+      <div class="logo-group reveal">
+        <div class="logo-box logo-customer">[CSS initials or img]</div>
+        <span class="logo-sep">×</span>
+        <div class="logo-box logo-vendor">[CSS initials or img]</div>
+      </div>
+    </div>
+  </div>
+</section>
+```
+
+**CSS approach:**
+- `.page-inner`: `display: flex; flex-direction: column; justify-content: space-between; height: 100%; padding: var(--page-padding);`
+- `.cover-headline`: `font-family: var(--font-display); font-size: clamp(2rem, 5vw, 3.5rem); letter-spacing: -0.03em; line-height: 1.1; max-width: 20ch;`
+- `.cover-label`: uppercase, caption size, accent color or muted
+- `.logo-box`: `width: clamp(48px, 6vw, 80px); height: clamp(48px, 6vw, 80px); display: flex; align-items: center; justify-content: center;` -- use CSS-generated initials when no logo URL provided
+
+**Background:** Style preset's primary (often the most distinctive background of the preset -- dark, full-color, or richly styled). This is the first impression.
+
+**Do NOT:** Put challenge/solution text here. Cover = one idea only.
+
+---
+
+## 2. overview
+
+**Purpose:** At-a-glance customer profile
+**Density:** Moderate
+**Content limits:** 4 fact cells max (label + value each). No paragraph text.
+
+**HTML structure:**
+```html
+<div class="section--overview reveal">
+  <h2 class="section-label">At a Glance</h2>
+  <div class="overview-grid">
+    <div class="fact-cell">
+      <span class="fact-label">Industry</span>
+      <span class="fact-value">B2B SaaS</span>
+    </div>
+    <div class="fact-cell">
+      <span class="fact-label">Company size</span>
+      <span class="fact-value">200-500 employees</span>
+    </div>
+    <div class="fact-cell">
+      <span class="fact-label">Location</span>
+      <span class="fact-value">San Francisco, CA</span>
+    </div>
+    <div class="fact-cell">
+      <span class="fact-label">Use case</span>
+      <span class="fact-value">Revenue operations</span>
+    </div>
+  </div>
+</div>
+```
+
+**CSS approach:**
+- `.overview-grid`: `display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(0.75rem, 2%, 1.5rem);`
+- `.fact-cell`: preset card background + border, `border-radius: var(--card-radius); padding: clamp(0.75rem, 1.5%, 1.25rem);`
+- `.fact-label`: caption size, muted color, uppercase, 0.1em tracking
+- `.fact-value`: body size, primary text color, font-weight: 600
+
+---
+
+## 3. challenge
+
+**Purpose:** The customer's problem before your product
+**Density:** Moderate
+**Content limits:** Context paragraph (2-3 sentences) + 3 pain points (1 sentence each)
+
+**HTML structure:**
+```html
+<div class="section--challenge">
+  <h2 class="section-heading reveal">The Challenge</h2>
+  <div class="challenge-body">
+    <p class="challenge-context reveal">[Context paragraph]</p>
+    <ul class="pain-list">
+      <li class="pain-item reveal">[Pain point 1]</li>
+      <li class="pain-item reveal">[Pain point 2]</li>
+      <li class="pain-item reveal">[Pain point 3]</li>
+    </ul>
+  </div>
+</div>
+```
+
+**CSS approach:**
+- Two-column layout at full page: `display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.5rem, 4%, 3rem);` OR single-column if stacking with other sections
+- `.pain-list`: no browser bullets -- use `list-style: none; display: flex; flex-direction: column; gap: clamp(0.5rem, 1%, 1rem);`
+- `.pain-item::before`: `content: "—"; color: var(--accent); margin-right: 0.75em;`
+- `.section-heading`: `clamp(1.25rem, 2.5vw, 2rem)` weight 700
+
+**Signature element for warm-earth style:** Drop cap on opening paragraph:
+```css
+.challenge-context::first-letter {
+  font-family: var(--font-display);
+  font-size: clamp(3rem, 7vw, 5rem);
+  float: left;
+  margin: 0.05em 0.12em 0 0;
+  color: var(--accent);
+  line-height: 0.8;
+}
+```
+
+---
+
+## 4. solution
+
+**Purpose:** How your product addressed the challenge
+**Density:** Moderate
+**Content limits:** 2-3 feature callouts (name 3 words max + 1-sentence description each)
+
+**HTML structure:**
+```html
+<div class="section--solution">
+  <h2 class="section-heading reveal">The Solution</h2>
+  <div class="feature-grid">
+    <div class="feature-card reveal">
+      <div class="feature-icon">[CSS shape]</div>
+      <div class="feature-name">Feature Name</div>
+      <p class="feature-desc">One sentence describing the outcome this feature delivers.</p>
+    </div>
+    <!-- repeat for 2-3 features -->
+  </div>
+</div>
+```
+
+**CSS approach:**
+- `.feature-grid`: `display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: clamp(0.75rem, 2%, 1.5rem);`
+- `.feature-card`: preset card background + border + border-radius, `padding: clamp(1rem, 2%, 1.75rem);`
+- `.feature-icon`: CSS-generated shape (circle, square, hexagon outline) using `::before` or inline shape elements, 32–48px, accent color or accent-light fill
+- `.feature-name`: `font-size: clamp(0.875rem, 1.25vw, 1rem); font-weight: 700; margin-bottom: 0.5em;`
+- `.feature-desc`: body size, secondary color
+
+**CSS icon patterns (no images needed):**
+```css
+/* Circle icon */
+.feature-icon {
+  width: clamp(32px, 3vw, 48px);
+  height: clamp(32px, 3vw, 48px);
+  border-radius: 50%;
+  background: rgba(var(--accent-rgb), 0.12);
+  border: 2px solid var(--accent);
+  margin-bottom: 1rem;
+}
+/* Or: filled square with rounded corner */
+.feature-icon {
+  width: clamp(32px, 3vw, 48px);
+  height: clamp(32px, 3vw, 48px);
+  background: var(--accent);
+  border-radius: 6px;
+  margin-bottom: 1rem;
+}
+```
+
+---
+
+## 5. results
+
+**Purpose:** Measurable impact -- the most important section
+**Density:** Open (numbers need space)
+**Content limits:** 3 metrics (number + label + 1-line context each). Optional 2-sentence narrative.
+
+**HTML structure:**
+```html
+<div class="section--results">
+  <h2 class="section-heading reveal">The Results</h2>
+  <div class="stat-row">
+    <div class="stat-item stat-item--hero reveal" style="--i:0">
+      <div class="stat-number" data-count="80" data-suffix="%">0%</div>
+      <div class="stat-label">Time saved on reporting</div>
+      <div class="stat-context">Down from 20 hours per week</div>
+    </div>
+    <div class="stat-item reveal" style="--i:1">
+      <div class="stat-number" data-count="95" data-suffix="%">0%</div>
+      <div class="stat-label">Reduction in errors</div>
+      <div class="stat-context">Across all report types</div>
+    </div>
+    <div class="stat-item reveal" style="--i:2">
+      <div class="stat-number" data-prefix="$" data-count="200" data-suffix="K">$0K</div>
+      <div class="stat-label">Annual cost savings</div>
+      <div class="stat-context">Labor and tooling combined</div>
+    </div>
+  </div>
+  <!-- optional -->
+  <p class="results-narrative reveal">[2-sentence narrative]</p>
+</div>
+```
+
+**CSS approach:**
+- `.stat-row`: `display: flex; gap: clamp(1.5rem, 4%, 3rem); align-items: flex-start;` (horizontal, 3 stats)
+- `.stat-item`: `flex: 1; display: flex; flex-direction: column; gap: 0.5rem;`
+- `.stat-number`: `font-family: var(--font-display); font-size: clamp(2.5rem, 7vw, 5rem); font-weight: 400; letter-spacing: -0.04em; line-height: 0.9; color: var(--text-secondary);`
+- `.stat-item--hero .stat-number`: same but `color: var(--accent);` and `font-size: clamp(3rem, 8vw, 5.5rem);`
+- `.stat-label`: `font-size: clamp(0.7rem, 1vw, 0.875rem); font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--text-secondary);`
+- `.stat-context`: `font-size: clamp(0.65rem, 0.9vw, 0.8rem); color: var(--text-muted);`
+
+**Stagger animation:**
+```css
+.stat-item {
+  opacity: 0;
+  transform: translateY(20px);
+  transition: opacity 0.6s ease, transform 0.6s ease;
+  transition-delay: calc(var(--i) * 0.15s);
+}
+.slide.visible .stat-item { opacity: 1; transform: none; }
+```
+
+**ZERO body copy competing with the numbers.** The optional narrative goes BELOW the stat row in smaller body text, clearly subordinate.
+
+---
+
+## 6. testimonial
+
+**Purpose:** Customer voice -- builds trust
+**Density:** Very open
+**Content limits:** Quote 40 words max + name + title + company
+
+**HTML structure:**
+```html
+<div class="section--testimonial">
+  <blockquote class="testimonial-quote reveal">
+    <div class="quote-mark">"</div>
+    <p class="quote-text">[Customer quote, 40 words max]</p>
+    <footer class="quote-attribution">
+      <span class="attribution-name">[Name]</span>
+      <span class="attribution-role">[Title], [Company]</span>
+    </footer>
+  </blockquote>
+</div>
+```
+
+**CSS approach:**
+- `.section--testimonial`: `display: flex; align-items: center; justify-content: center; padding: clamp(2rem, 5%, 4rem);`
+- `.quote-mark`: `position: absolute; font-family: var(--font-display); font-size: clamp(4rem, 12vw, 8rem); opacity: 0.08; top: -0.2em; left: -0.1em; color: var(--accent); line-height: 1; pointer-events: none; user-select: none;`
+- `.quote-text`: `font-family: var(--font-display); font-style: italic; font-size: clamp(1.1rem, 2vw, 1.5rem); line-height: 1.5; color: var(--text-primary);`
+- `.attribution-name`: `font-weight: 700; font-size: var(--label-size);`
+- `.attribution-role`: `color: var(--text-muted); font-size: var(--label-size);`
+- Testimonial section background: subtle accent tint (accent at 4-6% opacity) or preset's alt section bg
+
+**Do NOT:** Add bullet points, headings, or any other content inside a testimonial section.
+
+---
+
+## 7. closing-cta
+
+**Purpose:** Clear next step -- drives action
+**Density:** Open
+**Content limits:** Headline 5 words max + CTA action text 3 words + email + URL (both required)
+
+**HTML structure:**
+```html
+<div class="section--cta">
+  <div class="cta-inner reveal">
+    <div class="cta-logo">[Vendor logo or CSS initials]</div>
+    <h2 class="cta-headline">[Headline -- 5 words max]</h2>
+    <p class="cta-sub">[Optional 1-sentence context]</p>
+    <div class="cta-contacts">
+      <a href="mailto:[email]" class="cta-email">[email]</a>
+      <a href="[url]" class="cta-url">[url]</a>
+    </div>
+  </div>
+</div>
+```
+
+**CSS approach:**
+- `.section--cta`: preset's darkest or most distinctive background -- this is the closing statement
+- `.cta-headline`: `font-family: var(--font-display); font-size: clamp(1.5rem, 4vw, 3rem); font-weight: var(--display-weight); color: var(--cta-text); letter-spacing: -0.02em;`
+- `.cta-email`: `font-size: clamp(0.9rem, 1.5vw, 1.25rem); font-weight: 600;`
+- `.cta-url`: `font-size: clamp(0.8rem, 1.2vw, 1rem); opacity: 0.7;`
+- No bullet lists, no feature lists, no repetition of stats.
+
+**One action only.** Email + URL -- both mandatory (fails QA if either missing).
+
+---
+
+## Standard Page Assemblies
+
+### 1-pager (1 page)
+```
+<section class="slide page--cover-compact">
+  [cover section -- condensed version]
+  [challenge-inline -- 2 bullet lines max]
+  [solution-inline -- 1 sentence + 3 micro stats]
+  [results-inline -- 3 stats in smaller size]
+  [cta-inline -- email + url at bottom]
+</section>
+```
+1-pager is a summary card. Every section is abbreviated. Nothing is full-depth.
+
+### 2-pager (2 pages)
+```
+Page 1: <section class="slide">
+  [cover]
+  [challenge-solution stacked]
+</section>
+
+Page 2: <section class="slide">
+  [results]
+  [testimonial -- if available]
+  [closing-cta]
+</section>
+```
+
+### 4-pager (4 pages)
+```
+Page 1: <section class="slide">[cover]</section>
+Page 2: <section class="slide">[overview] + [challenge]</section>
+Page 3: <section class="slide">[solution] + [results]</section>
+Page 4: <section class="slide">[testimonial] + [closing-cta]</section>
+```

package/skills/graphic-case-study/references/style-presets.md

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+# Style Presets — graphic-case-study
+
+9 business-oriented style presets. Each is fully self-contained -- complete CSS token set, no "derive from" chains.
+
+Choose based on the vendor's brand and audience. When in doubt: clean-slate for enterprise B2B, midnight-editorial for tech/AI companies, warm-earth for agencies and services.
+
+---
+
+## 1. clean-slate
+
+**Best for:** Enterprise B2B, sales teams, customer-facing materials, any audience that expects professionalism
+**Feeling:** Trustworthy, clear, confident, enterprise-safe
+
+```
+Background:       #FFFFFF outer / #FFFFFF page / #F8F8F8 alt sections / #F4F4F4 footer
+Text primary:     #111111
+Text secondary:   #555555
+Text muted:       #999999
+Accent:           #0F172A  (near-black navy)
+Accent light:     #E0F2FE  (light blue for pill/badge backgrounds)
+Accent text:      #FFFFFF
+Divider:          #E8E8E8
+Card border:      #E0E0E0
+Card radius:      16px
+Card shadow:      0 2px 8px rgba(0, 0, 0, 0.06)
+
+Display font:     'Plus Jakarta Sans', Arial, Helvetica, sans-serif
+Body font:        'Plus Jakarta Sans', Arial, Helvetica, sans-serif
+Google Fonts:     https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans:wght@400;500;600;800&display=swap
+
+Display weight:   800
+Body weight:      400 / 500
+```
+
+**Signature elements:**
+- Rounded card containers (`border-radius: 16px`) on all fact cells, feature cards, stat containers
+- Badge pills for category labels (`border-radius: 100px; background: #E0F2FE; color: #0F172A; padding: 0.2em 0.8em`)
+- Generous whitespace -- push toward maximum clamp values
+- Hero stat in dark `#0F172A` (high contrast, authoritative -- no color distraction)
+- Cover background: `#0F172A` full dark (inversion for premium feel)
+- Closing CTA: `#0F172A` full bg with white headline and white CTA
+
+---
+
+## 2. midnight-editorial
+
+**Best for:** Tech, AI, developer-focused companies, premium B2B, thought leadership
+**Feeling:** Editorial authority, premium, considered
+
+```
+Background:       #0A0A0A outer / #111111 page / #1A1A1A elevated cards / #080808 footer
+Text primary:     #F2F2F2
+Text secondary:   #AAAAAA
+Text muted:       #555555
+Accent:           #D8F90A  (yellow-green)
+Accent text:      #0A0A0A  (dark text on accent)
+Divider:          #2A2A2A
+Card border:      #222222
+
+Display font:     'Instrument Serif', Georgia, 'Times New Roman', serif
+Body font:        Inter, Arial, Helvetica, sans-serif
+Google Fonts:     https://fonts.googleapis.com/css2?family=Instrument+Serif:ital@0;1&family=Inter:wght@400;500;600;700&display=swap
+
+Display weight:   400
+Body weight:      400 / 600
+```
+
+**Signature elements:**
+- Thin `<hr>` separators (`border: none; border-top: 1px solid #2A2A2A; width: 40px; margin: 0`)
+- Oversized section numbers at `opacity: 0.06` as absolute background elements
+- Instrument Serif italic on testimonial quotes (literary weight)
+- Hero stat number in `#D8F90A` accent
+- Cover: `#D8F90A` full-bg inversion with `#0A0A0A` text (unmissable)
+- Closing CTA: `#D8F90A` full bg with `#0A0A0A` text
+
+---
+
+## 3. matt-gray
+
+**Best for:** Internal business reviews, board materials, professional presentations to mixed audiences
+**Feeling:** Safe, professional, accessible, clean
+
+```
+Background:       #F5F5F5 outer / #FFFFFF page / #EEEEEE section alt / #F8F8F8 footer
+Text primary:     #1A1A1A
+Text secondary:   #444444
+Text muted:       #888888
+Accent:           #2563EB  (blue)
+Accent text:      #FFFFFF
+Divider:          #E5E5E5
+Card border:      #DDDDDD
+Card shadow:      0 1px 3px rgba(0, 0, 0, 0.08)
+
+Display font:     'DM Sans', Arial, Helvetica, sans-serif
+Body font:        'DM Sans', Arial, Helvetica, sans-serif
+Google Fonts:     https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;700;800&display=swap
+
+Display weight:   700
+Body weight:      400 / 500
+```
+
+**Signature elements:**
+- 4px left border on section headings and fact cells (`border-left: 4px solid #2563EB; padding-left: 1rem`)
+- Subtle drop shadow on stat containers
+- Hero stat in accent blue `#2563EB`
+- Section headings use `#EEEEEE` alt background
+- Closing CTA: `#1A1A1A` full dark bg with white text and blue button
+
+---
+
+## 4. brutalist
+
+**Best for:** Standout sales materials, design-forward agencies, brands that want to be remembered
+**Feeling:** Direct, raw, confident, uncompromising
+
+```
+Background:       #FFFFFF outer / #FFFFFF page
+Text primary:     #000000
+Text secondary:   #333333
+Accent:           #FF3300  (red) or #FFE500 (yellow)
+Accent text:      #000000
+Divider:          #000000  (solid black)
+Border:           3px solid #000000  (heavy)
+Border-radius:    0  (zero everywhere -- absolute rule)
+
+Display font:     'Archivo Black', Arial Black, Arial, sans-serif
+Body font:        'Space Grotesk', Arial, sans-serif
+Google Fonts:     https://fonts.googleapis.com/css2?family=Archivo+Black&family=Space+Grotesk:wght@400;500;700&display=swap
+
+Display weight:   900
+Body weight:      400 / 700
+```
+
+**Signature elements:**
+- Heavy borders everywhere: `border: 3px solid #000000` on ALL cards, tables, containers, page sections
+- Zero border-radius on every element -- this is a hard rule, never soften
+- Oversized section numbers fully visible (`opacity: 1`) in accent color
+- Cover: accent color full bg (`#FF3300` or `#FFE500`) with `#000000` text
+- Hero stat in accent color, extreme size
+- Closing CTA: `#000000` full bg with white text and accent-color button/border
+
+**DO NOT apply rounded corners, gradients, or drop shadows to brutalist case studies.**
+
+---
+
+## 5. mint-pixel-corporate
+
+**Best for:** SaaS sales, product-focused companies, tech startups, growth-stage B2B
+**Feeling:** Fresh, modern, startup-professional
+
+```
+Background:       #F0FAF7 outer / #FFFFFF page / #E8F5F0 alt sections / #F0FAF7 footer
+Text primary:     #1A2E2A
+Text secondary:   #4A6B62
+Text muted:       #7A9B92
+Accent:           #00B894  (mint)
+Accent text:      #1A2E2A
+Divider:          #D1E8E1
+Card border:      #C5DFD7
+Card radius:      10px
+
+Display font:     'Manrope', Arial, Helvetica, sans-serif
+Body font:        'Manrope', Arial, Helvetica, sans-serif
+Google Fonts:     https://fonts.googleapis.com/css2?family=Manrope:wght@400;500;700;800&display=swap
+
+Display weight:   800
+Body weight:      400 / 500
+```
+
+**Signature elements:**
+- Mint accent pills for feature labels and category tags (`border-radius: 100px; background: #00B894; color: #1A2E2A`)
+- CSS `radial-gradient` dot pattern on cover background:
+  ```css
+  background-image: radial-gradient(circle, #00B894 1px, transparent 1px);
+  background-size: 24px 24px;
+  background-color: #1A2E2A;
+  ```
+- Hero stat in mint `#00B894`
+- Feature cards with mint border (`border: 2px solid #00B894`)
+- Closing CTA: `#1A2E2A` dark bg with dot pattern + mint text and white button
+
+---
+
+## 6. product-minimal
+
+**Best for:** Product companies, design-forward B2B, companies presenting to design-savvy buyers
+**Feeling:** Maximum whitespace, purposeful restraint, design system precision
+
+```
+Background:       #FAFAFA outer / #FAFAFA page / #F4F4F4 alt / #F0F0F0 footer
+Text primary:     #18181B
+Text secondary:   #71717A
+Text muted:       #A1A1AA
+Accent:           #8B5CF6  (violet)
+Accent text:      #FFFFFF
+Divider:          #E4E4E7
+Card shadow:      0 1px 3px rgba(0, 0, 0, 0.08)
+Card radius:      12px
+
+Display font:     'Syne', Arial, Helvetica, sans-serif
+Body font:        'IBM Plex Sans', Arial, Helvetica, sans-serif
+Google Fonts:     https://fonts.googleapis.com/css2?family=Syne:wght@400;700;800&family=IBM+Plex+Sans:wght@400;500;600&display=swap
+
+Display weight:   700-800
+Body weight:      400 / 500
+```
+
+**Signature elements:**
+- Single accent element per section rule: violet appears in AT MOST ONE element per section
+- Subtle CSS drop shadow on cards (`box-shadow: 0 1px 3px rgba(0, 0, 0, 0.08)`)
+- Very generous padding (use maximum clamp values everywhere)
+- Hero stat in violet `#8B5CF6` with thin violet top-border on stat container
+- Cover: `#18181B` full dark bg with Syne display font in white
+- Closing CTA: violet background (`#8B5CF6`) with white text
+
+---
+
+## 7. magazine-red
+
+**Best for:** Marketing agencies, bold companies, brand-forward case studies, attention-commanding materials
+**Feeling:** Authoritative, editorial, high energy
+
+```
+Background:       #1A1A1A outer / #111111 page / #1E1E1E alt / #0D0D0D footer
+Text primary:     #FFFFFF
+Text secondary:   #CCCCCC
+Text muted:       #888888
+Accent:           #E63329  (red)
+Divider:          #2A2A2A
+
+Display font:     'Fraunces', Georgia, 'Times New Roman', serif
+Body font:        'Work Sans', Arial, Helvetica, sans-serif
+Google Fonts:     https://fonts.googleapis.com/css2?family=Fraunces:ital,wght@0,900;1,900&family=Work+Sans:wght@400;500;600&display=swap
+
+Display weight:   900
+Body weight:      400 / 500
+```
+
+**Signature elements:**
+- 8px full-width red band separator: `<div style="width:100%; height:8px; background:#E63329; margin: clamp(1rem, 2vw, 2rem) 0">`
+- Editorial section numbers at `opacity: 0.25` in red
+- Testimonial section inverted to white bg with dark text (only white section in the deck)
+- Fraunces italic for quote text (extreme editorial weight)
+- Hero stat in red `#E63329`, large
+- Closing CTA: full red background (`#E63329`) with white text
+
+---
+
+## 8. soft-cloud
+
+**Best for:** Onboarding materials, customer education, HR/people companies, approachable SaaS
+**Feeling:** Friendly, accessible, soft, welcoming
+
+```
+Background:       #EEF2FF outer / #FFFFFF page / #F5F3FF alt / #EEF2FF footer
+Text primary:     #1E1B4B
+Text secondary:   #4C4A7B
+Text muted:       #9896C0
+Accent:           #6366F1  (indigo)
+Accent light:     #E0E7FF  (light indigo for card backgrounds)
+Accent text:      #FFFFFF
+Divider:          #DDD6FE
+Card radius:      24px
+Card shadow:      0 4px 16px rgba(99, 102, 241, 0.08)
+
+Display font:     'Outfit', Arial, Helvetica, sans-serif
+Body font:        'Outfit', Arial, Helvetica, sans-serif
+Google Fonts:     https://fonts.googleapis.com/css2?family=Outfit:wght@400;500;600;700&display=swap
+
+Display weight:   700
+Body weight:      400 / 500
+```
+
+**Signature elements:**
+- Generous border-radius (`border-radius: 24px`) on all cards, callout blocks, stat containers
+- Gradient section backgrounds: `linear-gradient(135deg, #EEF2FF 0%, #E0E7FF 50%, #DDD6FE 100%)`
+- Badge pills on key points (`border-radius: 100px; background: #E0E7FF; color: #6366F1`)
+- Hero stat in indigo `#6366F1` on `#F5F3FF` elevated card bg
+- Closing CTA: indigo gradient (`linear-gradient(135deg, #6366F1 0%, #8B5CF6 100%)`) with white text
+
+---
+
+## 9. warm-earth (case-study-exclusive)
+
+**Best for:** Agencies, consultancies, service businesses, health/education tech, companies that sell on trust
+**Feeling:** Trusted, grounded, human, warm authority
+
+```
+Background:       #FDF6EF outer / #FFFFFF page / #FAF0E4 alt sections / #F5EBD8 footer
+Text primary:     #2C1A0E
+Text secondary:   #6B4C30
+Text muted:       #A08060
+Accent:           #D4622A  (burnt orange)
+Accent light:     #FDE8D8  (peach -- for pill/badge backgrounds)
+Accent text:      #FFFFFF
+Divider:          #E8D5BF
+Card border:      #E0C9A8
+Card radius:      10px
+Card shadow:      0 2px 8px rgba(44, 26, 14, 0.06)
+
+Display font:     'Lora', Georgia, 'Times New Roman', serif
+Body font:        'Source Sans 3', Arial, Helvetica, sans-serif
+Google Fonts:     https://fonts.googleapis.com/css2?family=Lora:wght@400;600;700&family=Source+Sans+3:wght@400;600&display=swap
+
+Display weight:   700
+Body weight:      400 / 600
+```
+
+**Signature elements:**
+- Warm off-white background (`#FDF6EF`) -- not pure white, not gray. The warmth starts with the canvas.
+- Accent pills in peach (`background: #FDE8D8; color: #D4622A; border-radius: 100px`) for category labels
+- **Drop cap on challenge page opening paragraph:**
+  ```css
+  .challenge-context::first-letter {
+    font-family: 'Lora', Georgia, serif;
+    font-size: clamp(3rem, 7vw, 5rem);
+    float: left;
+    margin: 0.05em 0.12em 0 0;
+    color: var(--accent);
+    line-height: 0.8;
+  }
+  ```
+- Hero stat in burnt orange `#D4622A`
+- Section headings: `border-left: 4px solid #D4622A; padding-left: 1rem` (no full-background inversion -- subtle accent)
+- Cover: warm-dark background `#2C1A0E` with off-white text `#F5EBD8` and burnt-orange accent label
+- Closing CTA: `#2C1A0E` full dark bg with `#FDE8D8` peach headline, white CTA button with burnt orange border
+
+---
+
+## DO NOT USE -- Style Slop Checklist
+
+Before outputting any HTML, verify none of these are present:
+
+| Pattern | Why it's wrong |
+|---|---|
+| Inter as display font | Zero typographic character -- reads as default AI output |
+| Purple-to-blue gradient on white background | Most overused AI aesthetic -- immediately signals undesigned |
+| Every section same background color | No visual rhythm -- the PDF reads as one flat block |
+| Identical section layouts throughout | No typographic thinking -- copy-pasted template feel |
+| `box-shadow` on everything | Overused "depth" signal with no real depth |
+| `border-radius: 8px` on everything (especially brutalist) | Softening that fights the style's aesthetic intent |
+| Accent color on 5+ elements per section | Over-branded, destroys scarcity = destroys premium feel |
+| Helvetica Neue / Arial as display font | Generic -- no personality at display size |
+| Stat numbers at body text size | Breaks the entire purpose of the results section |
+| "Thank You" as closing-cta headline | No action, no contact info = completely wasted page |
+| Logo placeholder box with no styling | Unfinished -- use CSS initials at minimum |