@opendirectory.dev/skills 0.1.22 → 0.1.24

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "@opendirectory.dev/skills",
-  "version": "0.1.22",
+  "version": "0.1.24",
   "main": "dist/index.js",
   "types": "dist/index.d.ts",
   "bin": {

package/registry.json

@@ -2,15 +2,30 @@
   {
     "name": "blog-cover-image-cli",
     "description": "Use when the user asks to generate a blog cover image, thumbnail, or article header.",
-    "tags": [],
-    "author": "",
+    "tags": [
+      "Copywriting"
+    ],
+    "author": "opendirectory",
     "version": "1.0.17",
     "path": "skills/blog-cover-image-cli"
   },
+  {
+    "name": "brand-alchemy",
+    "description": "World-class brand strategist and naming expert.",
+    "tags": [
+      "Branding"
+    ],
+    "author": "opendirectory",
+    "version": "0.0.1",
+    "path": "skills/brand-alchemy"
+  },
   {
     "name": "claude-md-generator",
     "description": "Read the codebase. Write a CLAUDE.md that tells Claude exactly what it needs: no more, no less.",
-    "tags": [],
+    "tags": [
+      "Copywriting",
+      "Developer Tools"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/claude-md-generator"
@@ -18,15 +33,19 @@
   {
     "name": "cold-email-verifier",
     "description": "Use when the user wants to verify cold emails, enrich a lead list, or autonomously guess email addresses from a CSV using ValidEmail.",
-    "tags": [],
-    "author": "Unknown",
+    "tags": [
+      "Email"
+    ],
+    "author": "opendirectory",
     "version": "0.0.1",
     "path": "skills/cold-email-verifier"
   },
   {
     "name": "cook-the-blog",
     "description": "Generate high-converting, deep-dive growth case studies in MDX format.",
-    "tags": [],
+    "tags": [
+      "Marketing"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/cook-the-blog"
@@ -50,7 +69,10 @@
   {
     "name": "explain-this-pr",
     "description": "Takes a GitHub PR URL or the current branch and writes a plain-English explanation of what it does and why, then posts it as a PR comment.",
-    "tags": [],
+    "tags": [
+      "Copywriting",
+      "Developer Tools"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/explain-this-pr"
@@ -58,7 +80,10 @@
   {
     "name": "google-trends-api-skills",
     "description": "SEO keyword research workflow for blog generation using Google Trends data.",
-    "tags": [],
+    "tags": [
+      "SEO",
+      "Copywriting"
+    ],
     "author": "farizanjum",
     "version": "2.0",
     "path": "skills/google-trends-api-skills"
@@ -74,15 +99,20 @@
   {
     "name": "human-tone",
     "description": "Rewrites AI-generated marketing copy to sound naturally human.",
-    "tags": [],
-    "author": "Unknown",
+    "tags": [
+      "Marketing",
+      "Copywriting"
+    ],
+    "author": "opendirectory",
     "version": "1.0.0",
     "path": "skills/human-tone"
   },
   {
     "name": "kill-the-standup",
     "description": "Reads yesterday's Linear issues and GitHub commits for the authenticated user, formats a standup update (done / doing / blockers), and posts it to...",
-    "tags": [],
+    "tags": [
+      "Developer Tools"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/kill-the-standup"
@@ -90,7 +120,11 @@
   {
     "name": "linkedin-post-generator",
     "description": "Converts any content, blog post URL, pasted article, GitHub PR description, or a description of something built, into a formatted LinkedIn post wit...",
-    "tags": [],
+    "tags": [
+      "Social Media",
+      "Copywriting",
+      "Developer Tools"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/linkedin-post-generator"
@@ -98,7 +132,9 @@
   {
     "name": "llms-txt-generator",
     "description": "Generates and maintains a standards-compliant llms.",
-    "tags": [],
+    "tags": [
+      "AI"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/llms-txt-generator"
@@ -106,7 +142,10 @@
   {
     "name": "meeting-brief-generator",
     "description": "Takes a company name and optional contact, runs targeted research via Tavily, synthesizes a 1-page pre-call brief with Gemini, and optionally saves...",
-    "tags": [],
+    "tags": [
+      "SEO",
+      "Branding"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/meeting-brief-generator"
@@ -115,7 +154,7 @@
     "name": "meta-ads-skill",
     "description": "Use when interacting with the Meta Ads MCP server to manage accounts, campaigns, ads, insights, and targeting, or to troubleshoot OAuth token authe...",
     "tags": [],
-    "author": "Unknown",
+    "author": "opendirectory",
     "version": "0.0.1",
     "path": "skills/meta-ads-skill"
   },
@@ -130,7 +169,10 @@
   {
     "name": "noise2blog",
     "description": "Turns rough notes, bullet points, voice transcripts, or tweet dumps into a polished, publication-ready blog post.",
-    "tags": [],
+    "tags": [
+      "Social Media",
+      "Copywriting"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/noise2blog"
@@ -138,7 +180,10 @@
   {
     "name": "outreach-sequence-builder",
     "description": "Takes a buying signal and generates a personalized multi-channel outreach sequence across email, LinkedIn, and phone.",
-    "tags": [],
+    "tags": [
+      "Email",
+      "Social Media"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/outreach-sequence-builder"
@@ -146,15 +191,21 @@
   {
     "name": "position-me",
     "description": "Elite Website Reviewer Agent for AEO, GEO, SEO, UI/UX Psychology, and Copywriting.",
-    "tags": [],
-    "author": "Unknown",
+    "tags": [
+      "SEO",
+      "Copywriting"
+    ],
+    "author": "opendirectory",
     "version": "0.0.1",
     "path": "skills/position-me"
   },
   {
     "name": "pr-description-writer",
     "description": "Read the current branch diff and write a complete GitHub pull request description. Create or update the PR with one command.",
-    "tags": [],
+    "tags": [
+      "Copywriting",
+      "Developer Tools"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/pr-description-writer"
@@ -162,7 +213,9 @@
   {
     "name": "pricing-page-psychology-audit",
     "description": "Audits any SaaS pricing page URL against 12 pricing psychology principles and outputs a ranked improvement report with specific rewrite suggestions...",
-    "tags": [],
+    "tags": [
+      "Copywriting"
+    ],
     "author": "ajaycodesitbetter",
     "version": "1.0.0",
     "path": "skills/pricing-page-psychology-audit"
@@ -170,7 +223,10 @@
   {
     "name": "producthunt-launch-kit",
     "description": "Generate every asset you need for a Product Hunt launch: listing copy, maker comment, and day-one social posts.",
-    "tags": [],
+    "tags": [
+      "Social Media",
+      "Copywriting"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/producthunt-launch-kit"
@@ -186,7 +242,9 @@
   {
     "name": "reddit-post-engine",
     "description": "Writes and optionally posts a Reddit post for any subreddit, following that subreddit's specific culture and rules.",
-    "tags": [],
+    "tags": [
+      "Copywriting"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/reddit-post-engine"
@@ -194,7 +252,9 @@
   {
     "name": "schema-markup-generator",
     "description": "You are an SEO engineer specialising in structured data.",
-    "tags": [],
+    "tags": [
+      "SEO"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/schema-markup-generator"
@@ -210,7 +270,10 @@
   {
     "name": "tweet-thread-from-blog",
     "description": "Converts a blog post URL or article into a Twitter/X thread with a strong hook, one insight per tweet, and a CTA.",
-    "tags": [],
+    "tags": [
+      "Social Media",
+      "Copywriting"
+    ],
     "author": "OpenDirectory",
     "version": "1.0.0",
     "path": "skills/tweet-thread-from-blog"
@@ -218,8 +281,11 @@
   {
     "name": "twitter-GTM-find-skill",
     "description": "End-to-end pipeline for scraping Twitter for GTM/DevRel tech startup jobs using Apify, and validating them against an Ideal Customer Profile (ICP)...",
-    "tags": [],
-    "author": "Unknown",
+    "tags": [
+      "Marketing",
+      "Social Media"
+    ],
+    "author": "opendirectory",
     "version": "0.0.1",
     "path": "skills/twitter-GTM-find-skill"
   },
@@ -227,7 +293,7 @@
     "name": "yc-intent-radar-skill",
     "description": "Scrape daily job listings from YCombinator's Workatastartup platform without duplicates.",
     "tags": [],
-    "author": "Unknown",
+    "author": "opendirectory",
     "version": "0.0.1",
     "path": "skills/yc-intent-radar-skill"
   }

package/skills/brand-alchemy/README.md

@@ -0,0 +1,35 @@
+# Brand Alchemy
+
+<img src="https://raw.githubusercontent.com/Varnan-Tech/opendirectory/main/docs/assets/opendirectory_banner.webp" width="100%" alt="Brand Alchemy Cover" />
+
+World-class brand strategist and naming expert. Uses an interrogation-led discovery phase to extract your brand's DNA, then applies scientific naming frameworks (Phonosemantics) and automated multi-TLD domain checking.
+
+## Core Capabilities
+
+When invoked, the skill commands the AI agent to act as an elite branding consultant through a rigorous protocol:
+
+* **The Interrogation**: Forces the AI to stop and ask critical discovery questions (Core, Audience, Alternative, Vibe) to extract your brand's true DNA before generating names.
+* **Strategic Positioning**: Applies frameworks from April Dunford ("Obviously Awesome") and Category Design ("Play Bigger") to position your startup against the status quo.
+* **Phonosemantics & Lexicon Science**: Uses sound symbolism (Plosives, Fricatives, Vowel Size) to engineer names that subconsciously communicate speed, power, or luxury.
+* **Universal Domain Verification**: Automatically runs a robust Python script to check DNS and RDAP availability for any TLD (`.com`, `.io`, `.ai`, `.tech`, etc.), ensuring you don't fall in love with a taken name.
+
+## Project Structure
+
+```text
+brand-alchemy/
+├── README.md                           # Documentation
+├── SKILL.md                            # Master protocol for the AI
+├── scripts/
+│   └── domain_checker.py               # Universal domain verification script (Python)
+└── references/
+    ├── core-brand-strategy.md          # Elite positioning & category design playbook
+    └── lexicon-naming-science.md       # Phonosemantics & naming linguistics guide
+```
+
+## How to Prompt the AI
+
+Once the skill is installed, simply ask the AI to help you name your startup or build a brand strategy.
+
+> "Help me name my AI distribution startup. We help technical founders get users."
+
+The AI will automatically pause and initiate **Step 1: The Interrogation**, asking you specific questions about your core offering, audience, alternatives, and desired brand vibe.

package/skills/brand-alchemy/SKILL.md

@@ -0,0 +1,52 @@
+---
+name: brand-alchemy
+description: World-class brand strategist and naming expert. Uses an interrogation-led discovery phase to extract your brand's DNA, then applies scientific naming frameworks (Phonosemantics) and automated multi-TLD domain checking.
+---
+
+# Brand Alchemy: The Master Naming & Identity Skill
+
+Welcome to **Brand Alchemy**. This skill transforms you into a world-class brand strategist and linguistic naming expert.
+
+Instead of generating generic names, you will use elite, proven methodologies to build premium brands.
+
+## 📂 Skill Folder Structure & References
+Before executing any branding or naming task, refer to the deep-dive documentation inside the `references/` folder of this skill. **These files are massive, elite playbooks and must be read in their entirety to execute this skill properly:**
+1. **`references/core-brand-strategy.md`**: The elite brand strategy playbook. Contains Dunford's Positioning, Category Design mechanics, Collins' Transformation framework, and Pentagram's structural identity systems.
+2. **`references/lexicon-naming-science.md`**: The exact rules of Phonosemantics (Sound Symbolism) and Morpheme blending used to name billion-dollar companies. Contains deep case studies (BlackBerry, Swiffer, Pentium).
+3. **`scripts/domain_checker.py`**: The universal python script for automated domain verification (.com, .ai, .in, .tech, etc.).
+
+---
+
+## 🛠️ Execution Workflow for the AI
+
+When the user asks you to help name a brand or build a brand strategy, follow these exact steps:
+
+### Step 1: The Interrogation (Discovery Phase) - DO NOT SKIP
+**CRITICAL:** Do NOT generate names immediately. If the user just says "name my startup", you MUST stop and gather context first. Ask them to provide details on:
+1. **The Core:** What exactly are you building or offering? How does it work?
+2. **The Audience:** Who is this for? (Be specific - who feels the pain most?).
+3. **The Alternative:** What is the customer using right now instead of you? (e.g., Spreadsheets, a competitor, nothing at all?)
+4. **The Vibe:** If your brand was a person, how would they speak? (e.g., Rebellious, clinical, warm, authoritative, witty?)
+
+*Wait for their response before proceeding to Step 2.*
+
+### Step 2: Apply the Frameworks (Read the References)
+- Use `Read` to deeply review `references/core-brand-strategy.md`. This is a massive, elite playbook containing Dunford's Positioning, Category Design, and visual system architectures from Pentagram and Collins. Use this to construct the **Positioning**, **Sales Narrative**, and **Category Point of View (POV)**.
+- Use `Read` to deeply review `references/lexicon-naming-science.md` to apply **Phonosemantics**.
+- **Execution:** Generate 20+ names using specific linguistic rules (Plosives, Fricatives, Morpheme Blending) based on their answers.
+- Categorize the names (e.g., Plosive/Powerful, Fricative/Fast, Liquid/Luxury).
+
+### Step 3: Filter and Select (The Diamond Test)
+Present the top 5-7 names. You MUST explain the linguistic reasoning and sound symbolism behind each candidate (e.g., "I used the plosive 'K' here to evoke technical precision..."). 
+Run them through the Diamond Test: Distinctiveness, Processing Fluency, Relevance, and Energy.
+
+### Step 4: Universal Automated Domain Verification
+You MUST NOT hallucinate domain availability. You must run the `domain_checker.py` script located in the `scripts/` folder using the `Bash` tool. It supports all TLDs (.com, .io, .ai, .in, .tech) by utilizing a DNS NXDOMAIN primary check and an RDAP fallback.
+
+```bash
+# How to run the domain checker:
+python scripts/domain_checker.py mybrand.com mybrand.ai mybrand.in
+```
+
+### Step 5: Final Recommendation
+Present the final names, their linguistic breakdowns, and their verified domain availability status. Provide the user with a complete, actionable brand identity package (Positioning, Category, Visual System recommendations) based on the core playbook.

package/skills/brand-alchemy/references/core-brand-strategy.md

@@ -0,0 +1,148 @@
+# The Core Brand Strategy Playbook: An Elite Masterclass
+
+*This document synthesizes the foundational Lunour 4-Pillar methodology with advanced positioning from April Dunford ("Obviously Awesome"), Category Design principles ("Play Bigger"), and elite brand system architectures from studios like COLLINS, Pentagram, and Focus Lab.*
+
+---
+
+## PILLAR 1: POSITIONING & CATEGORY DESIGN
+
+**Core premise:** Why should someone choose you over every alternative, *including doing nothing*? In B2B especially, inertia is your biggest competitor. Your positioning must break through the "status quo is fine" default.
+
+### 1.1 The 5-Component Framework (April Dunford)
+Positioning is the "context" that makes your value obvious. It must be worked in this specific order:
+
+1. **Competitive Alternatives**: Start here, not with yourself. What would a customer do if you didn't exist? This includes direct competitors, indirect alternatives, internal hires, spreadsheets, or simply doing nothing. If you don't define the alternative, you cannot define your uniqueness.
+2. **Unique Attributes**: What do you do that alternatives genuinely can't match? Be ruthless. "Great customer service" isn't unique. "We deliver brand systems via an automated Aspect OS in 6 weeks" might be. These must be factual and provable.
+3. **Value for the Customer**: Not features. Value. What does the customer *get as a result*? Feature $\rightarrow$ Benefit $\rightarrow$ Value. (e.g., "Real-time sync" $\rightarrow$ "No manual data entry" $\rightarrow$ "Saves 10 hours/week for the CFO").
+4. **Target Market Characteristics**: Not everyone. The customer who loves you, pays full price, and refers others. Focus on "triggers" or "situations" (e.g., "Companies undergoing a merger").
+5. **Market Category**: The frame of reference. Are you a "B2B branding agency" or a "brand transformation studio"? The category tells people where to file you in their brain and sets their price expectations.
+
+### 1.2 The "From-To" Positioning Shift
+To move from a generic vendor to a strategic partner, map your brand against this matrix:
+
+| Element | From (Old/Generic) | To (New/Strategic) |
+| :--- | :--- | :--- |
+| **Focus** | Feature-led and highly technical | Value-led and business-outcome focused |
+| **Audience** | "Everyone in the industry" | Specific, high-value Ideal Customer Profile (ICP) |
+| **Competition** | Obsessing over direct product rivals | Attacking the status quo and manual workarounds |
+| **Narrative** | "We do X, Y, and Z better." | "We solve the massive problem of A." |
+| **Category** | Fighting in a crowded commodity space | Defining and dominating an ownable category |
+
+### 1.3 Category Design (Play Bigger)
+Category design is about creating a new space in the market rather than competing in an existing one. To build a legendary company, you must design three things in parallel: Product Design, Company Design, and **Category Design**.
+
+**The Point of View (POV) Narrative:**
+A POV is a "thesis" about why the world has changed. It makes the competition irrelevant by changing the criteria for success.
+- **The Observation**: "The world has changed in [X] way."
+- **The Gap/Problem**: "Because of this change, the old way of doing [Y] is broken/expensive."
+- **The Ramifications**: "If you don't fix this, [Z] bad thing will happen."
+- **The Vision**: "There is a new way to think about this problem."
+- **The Solution**: "We created [Category Name] to solve this new reality."
+
+**Lightning Strikes:**
+Massive, coordinated marketing events designed to grab market attention. Not just product launches—these are moments where you assert category leadership and force the market to take notice. (e.g., The Stunt Strike, The Fight Strike against an incumbent, The Functional Strike).
+
+---
+
+## PILLAR 2: MESSAGING & THE SALES NARRATIVE
+
+If positioning is *what you stand for*, messaging is *how you say it*.
+**Most common misdiagnosis:** Companies have a positioning problem they think is a messaging problem. Symptom: "People don't get what we do."
+
+### 2.1 The Four-Level Messaging Hierarchy
+
+**Level 1: The One-Liner**
+What you say when asked "What does your company do?" at a dinner party.
+- 7–12 words maximum. No jargon.
+- Name the *outcome*, not the process.
+- *Bad:* "We're a digital-first strategy agency building brands."
+- *Better:* "We build brands for B2B companies that want to charge more."
+
+**Level 2: The Elevator Pitch**
+30 seconds. 3–4 sentences. Who you serve + what you do + why it matters + what makes you different. This is your website headline and LinkedIn summary.
+
+**Level 3: The Proof Narrative**
+2–3 minutes. "Here's a company like yours. Here's what they struggled with. Here's what we did. Here's the result." Specificity builds credibility.
+
+**Level 4: The Deep Dive**
+Full methodology, process, philosophy. Blog posts, podcasts, detailed case studies.
+
+### 2.2 Voice and Tone
+- **Voice** = Brand personality expressed through language. Consistent.
+- **Tone** = How that voice adapts to context (an error message vs. a homepage headline).
+- **Exercise:** Choose 3–4 voice attributes (e.g., "Direct. Confident. Warm."). Define what it IS and what it ISN'T.
+  - *"Confident"* = state things clearly. NOT: arrogant or dismissive.
+  - *"Warm"* = approachable. NOT: cutesy or overly casual.
+
+### 2.3 The 8-Step Sales Pitch Structure
+Weaponize your positioning into a deal-closing narrative:
+1. **Insight**: Start with a unique perspective on the industry that makes your value necessary.
+2. **Alternatives**: Discuss the "Old Way" vs. "New Way." Name the trade-offs of the old way.
+3. **The Perfect World**: Define the "Ideal Solution" criteria. This must perfectly match your unique strengths.
+4. **Introduction**: Introduce your product as the "Category Leader" for that Perfect World.
+5. **Differentiated Value**: Show the 2-3 value pillars and the specific features that enable them.
+6. **Proof**: Use case studies or data.
+7. **Objections**: Proactively address the "elephant in the room" (e.g., price, implementation).
+8. **The Ask**: Recommend a specific, low-friction next step.
+
+---
+
+## PILLAR 3: VISUAL IDENTITY & STRUCTURAL ARCHITECTURE
+
+Visual identity is the translation of strategy into something people can see and feel. It should come *after* positioning and messaging are locked. 
+
+### 3.1 The Core Components
+- **Logo/Wordmark**: The foundational mark. A logo on a white background tells you nothing; a logo on a real website tells you everything.
+- **Typography (The most underrated element)**: Type choices do more heavy lifting than almost anything else. A geometric sans-serif sends a fundamentally different signal than a high-contrast serif.
+- **Color Palette**: Creates an emotional response in 90 milliseconds. Map competitors' colors first to identify white space. Formula: one primary, one secondary, accents, plus a neutral.
+- **Photography/Illustration**: Generic stock photography equals instant brand erosion. Guidelines must be specific: mood, lighting, direction (candid vs. camera).
+
+### 3.2 Pentagram’s Approach: Strategic Reduction
+Pentagram focuses on finding the "purest, most potent conceptual form."
+- **Empty Vessel Theory (Michael Bierut)**: A logo has no inherent meaning; it is a container that the company fills with meaning through consistent action and performance over time.
+- **Kinetic Identity**: Treating "Time as Material." Identity is defined by *Behavior* (how it moves and reacts in digital spaces) rather than static appearance.
+- **Headless Branding**: For decentralized communities (e.g., MIT Media Lab), using a Shared Graphic Lexicon rather than a rigid standards manual, allowing the community to safely remix the brand.
+
+---
+
+## PILLAR 4: BRAND SYSTEMS & THE "BRAND OS"
+
+A visual identity gives you the pieces. A brand system gives you the rules for how those pieces work together. The goal is to move from static style guides to a living **Brand Operating System**.
+
+### 4.1 Focus Lab’s B2B Framework
+Focus Lab builds systems for high-growth SaaS environments where internal teams must scale the brand independently.
+- **R.E.D. Process**: Research (dive into the "Why"), Evaluation (audit brand debt), Direction (culminating in a formal *Statement of Intent*).
+- **S.A.U.C.E.**: "Seek to Achieve Unforgettable Customer Experiences." An internal filter for ensuring every touchpoint (even a 404 page) reflects the brand's soul.
+- **Representative UI**: A system for showcasing product interfaces at three fidelity levels: High Fidelity (exact screenshots), Mid Fidelity (simplified for marketing), and Abstract UI (geometric representations for high-level brand moments).
+
+### 4.2 COLLINS’ Transformation Methodology
+COLLINS reframes branding as a lever for **Valuation** (Enterprise Value). They sell "Irresistible Futures."
+- **Valuation Programs**: Moving beyond Product-Market Fit to command premium pricing through Repositioning, Architecture Restructuring, or Turnarounds.
+- **Augments**: Add-on components that enhance a design system (e.g., a *Heritage Capsule* to revitalize dormant assets, or an *Endurance Function* to avoid trends).
+- **Aspect OS**: An AI-driven "asset engine" that automates on-brand work, turning guidelines into programmable infrastructure.
+
+### 4.3 The Complete Brand System Deliverable
+A fully realized Brand System must include:
+- **Logo usage guidelines**: Clear space, size minimums, what never to do.
+- **Typography system**: Weights, heading hierarchy, type pairing rules, character spacing.
+- **Color system**: Ratios (how much of each), WCAG accessibility specs.
+- **Grid and layout system**: Column grids for web, margins, layout templates.
+- **Component library**: Buttons, cards, navigation. Where brand meets product UI.
+- **Motion guidelines**: Animation principles, transitions, loading states.
+
+---
+
+## APPENDIX: ENGAGEMENT & DIY BENCHMARKS
+
+**How to Choose a Branding Studio:**
+- Look for **Portfolio AND process**. A studio that shows beautiful logos but can't describe their strategic process is a design shop, not a branding partner.
+- Check for **Specialization**. A studio that brands B2B SaaS, CPG, and restaurants isn't deeply expert in any of them.
+- Look for **Explicit deliverables**. "Brand identity" can mean a 1-page PDF or a comprehensive component library. Get specific.
+
+**Investment Benchmarks:**
+- *Pre-seed / Bootstrapped*: $2K–$5K (or DIY). Clean wordmark, color palette, basic templates.
+- *Series A*: $15K–$40K. Strategy + core identity (sprint-style, 4-6 weeks).
+- *Series B+*: $50K–$150K+. Comprehensive strategy + brand system (10-16 weeks).
+- *Enterprise*: $150K–$1M+. Pentagram / Collins / Wolff Olins territory. (6-12 months).
+
+**Rule of thumb**: Invest 5–10% of your first-year revenue target. Brand is infrastructure, not an expense.

package/skills/brand-alchemy/references/lexicon-naming-science.md

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+# The Lexicon Naming Science & Phonosemantics Playbook
+
+*This playbook details the exact methodologies, linguistic engineering techniques, and psychological sound symbolism rules pioneered by Lexicon Branding (creators of Pentium, Swiffer, BlackBerry, and Dasani).*
+
+---
+
+## 1. THE PHILOSOPHY OF SCIENTIFIC NAMING
+
+David Placek, founder of Lexicon Branding, views a brand name not as a mere descriptor, but as a strategic tool and a "visual poem." Naming is not brainstorming; it is **linguistic engineering**.
+
+### Core Principles
+1. **The Brain is Lazy**: Humans prefer the familiar. A great name must bridge the gap between "new and innovative" and "safe and recognizable." It should be "surprising, but surprisingly familiar."
+2. **Cumulative Advantage**: Every time a name is typed, spoken, or searched, it should accrue mental equity. A strong name acts as a head start before a single marketing dollar is spent.
+3. **Avoid the "Safe Port"**: The biggest mistake companies make is seeking safety through literal description (e.g., naming a mop "ReadyMop" instead of "Swiffer"). Description kills imagination and makes the brand invisible in a crowded market.
+4. **The "Tension Zone"**: If everyone in the room comfortably agrees on a name, it is likely too generic. You want the tension zone—where half the team loves the name and half feels slightly uncomfortable. Tension equals energy.
+
+---
+
+## 2. THE DIAMOND FRAMEWORK & 3-STEP PROCESS
+
+Before generating a single word, professional namers define the strategic topography of the project.
+
+### The Diamond Framework
+Lexicon uses a four-point diamond to align stakeholders:
+*   **Top (Win)**: How do you define winning in this specific category?
+*   **Right (What we have to win)**: What is the specific prize or market share we are going after?
+*   **Bottom (What we need to win)**: What assets, features, or consumer perceptions are we currently missing?
+*   **Left (What we need to say)**: What is the single most important message the name must convey?
+
+### The 3-Step Engineering Process
+1. **Identify**: Deep analysis of the competitive landscape. What are the "category codes" (the typical naming conventions in the industry)? Identify these specifically to avoid them.
+2. **Invent**: Utilize small, independent creative teams working under unconventional, strict constraints. (e.g., Team A only explores "fluid" concepts using liquid consonants; Team B only explores "elemental strength" using Latin suffixes).
+3. **Implement**: Global linguistic vetting. Names are tested by PhD linguists in 50+ countries to ensure they do not possess negative slang connotations and to clear global trademarks.
+
+---
+
+## 3. ADVANCED PHONOSEMANTICS (SOUND SYMBOLISM)
+
+The secret weapon of billion-dollar naming is **phonosemantics**—the study of how specific phonemes (sounds) trigger subconscious psychological associations in the human brain.
+
+### Consonant Manner (The "Vibration" of the Brand)
+
+| Sound Class | Phonemes | Psychological Association | Brand Examples |
+| :--- | :--- | :--- | :--- |
+| **Plosives** | P, B, T, D, K, G | **Power, Energy & Precision**: These sounds require completely stopping the breath and then releasing it explosively. They grab attention and sound authoritative. 72% of top global brands use plosives. | **P**en**t**ium, **B**lack**B**erry, **K**oda**k**, **G**oo**g**le |
+| **Fricatives** | F, V, S, Z, SH | **Speed, Agility & Sophistication**: These sounds involve continuous, forced airflow. They evoke a sense of modern friction, rapid movement, and seamlessness. | **S**wi**ff**er, **V**i**s**a, **Z**oom, **V**ercel |
+| **Liquids** | L, R | **Smoothness, Fluidity & Luxury**: These sounds glide off the tongue without friction. They evoke premium, frictionless, and elegant experiences. | **R**o**l**ex, **L**o**r**ea**l**, **L**ucid |
+| **Nasals** | M, N | **Comfort, Nurture & Warmth**: These sounds resonate in the nasal cavity (the "mmm" effect). They feel maternal, approachable, and safe. | **A**m**az**o**n**, **N**oom, **N**estlé |
+
+### Vowel Quality (The "Size" of the Brand)
+
+*   **Front Vowels (e.g., "i", "e")**: Sounds made at the front of the mouth (like "beet" or "bit"). 
+    *   *Association*: Small, fast, light, sharp, and precise.
+    *   *Examples*: W**ii**, M**i**n**i**, F**i**tb**i**t, Tw**i**tt**e**r.
+*   **Back Vowels (e.g., "o", "u")**: Sounds made at the back of the mouth (like "boot" or "boat"). 
+    *   *Association*: Large, powerful, heavy, durable, and vast.
+    *   *Examples*: G**oo**gl**e**, H**u**l**u**, V**o**lv**o**, B**o**se.
+
+---
+
+## 4. MORPHOLOGICAL TECHNIQUES (WORD INVENTION)
+
+Do not just mash words together. Use structural linguistics.
+
+1. **Morpheme Blending (The Matrix Approach)**: 
+   Break concepts down into prefixes (roots) and suffixes.
+   *Example*: For a fast deployment platform, combine roots for "Velocity" (*Ver-*) with suffixes for "Accuracy/Flow" (*-cel*). Result: **Vercel**.
+   *Example*: Use scientific suffixes like *-ium* to evoke elemental strength, or *-on* to evoke technical precision.
+2. **Etymological Anchoring**: 
+   Use ancient Latin or Greek roots as "semantic anchors," but blend them with a modern English noun to make them accessible. (e.g., *GraphBase*, *Novus*).
+3. **Truncation & Fusion**: 
+   Distilling a word to its absolute essence.
+   *Example*: **Verizon** (from *veritas* [truth] + *horizon*).
+   *Example*: **Instagram** (from *instant* + *telegram*).
+
+---
+
+## 5. DEEP CASE STUDIES IN SCIENTIFIC NAMING
+
+Study these examples to understand how phonosemantics overrides literal meaning.
+
+### Case Study 1: BlackBerry (The Reliability of "B")
+*   **The Narrative**: In 1998, Research In Motion (RIM) had a new email device with tiny oval keys. Internal teams suggested names like "Strawberry" or "Melon."
+*   **The Science**: Lexicon’s linguists analyzed the sounds. "Straw-" is a slow, lingering sound that draws out the breath. They needed a "faster" fruit for a high-tech communication device.
+*   **The Result**: **BlackBerry**. The "B" sound is researched as the most **reliable** sound in the English language. The explosive plosives "B" and "K" created a sense of rapid, reliable energy. The "berry" suffix added a human, approachable layer to a potentially intimidating piece of enterprise technology.
+
+### Case Study 2: Swiffer (Killing the "Mop")
+*   **The Narrative**: Procter & Gamble wanted to name a new electrostatic dry-mop. Internal suggestions were descriptive: "Dr. Mop," "ReadyMop," and "MopHit."
+*   **The Science**: Placek instituted a hard rule: **Avoid the word "mop" like the plague.** "Mop" subconsciously evokes drudgery, dirty water, and heavy labor.
+*   **The Result**: **Swiffer**. It uses an onomatopoeic blend of "Swift," "Swipe," and "Whiff." It is dominated by fricatives ("S", "ff") which evoke speed and airiness. The "-er" suffix subconsciously suggests that the *tool* is doing the hard work, not the human holding it.
+
+### Case Study 3: Pentium (Elemental Strength)
+*   **The Narrative**: Intel could not trademark the number "586" for their 5th generation chip. They needed a name that sounded fundamentally powerful.
+*   **The Science**: Lexicon looked to the periodic table of elements.
+*   **The Result**: **Pentium**. "Pent-" (Greek for five) subtly signaled the 5th generation, while the suffix **"-ium"** (like Titanium, Sodium, Magnesium) made the microscopic silicon chip feel like a heavy, precious, and incredibly powerful foundational element.
+
+### Case Study 4: Vercel (The Daring "V")
+*   **The Narrative**: The startup "Zeit" (German for time) needed a rebrand. "Zeit" was hard to spell, had terrible SEO, and felt static. They needed a name that felt like a "command" for developers to build faster.
+*   **The Science**: Linguistically, **"V"** is identified as the most **alive, daring, and energetic** letter in the alphabet (e.g., Viagra, Corvette, Velocity).
+*   **The Result**: **Vercel**. A powerful portmanteau of **Versatile**, **Accelerate**, and **Excel**. It is short, globally neutral, and starts with the high-energy fricative "V" to immediately signal rapid deployment and speed.
+
+### Case Study 5: Dasani (The Rhythm of Health)
+*   **The Narrative**: Coca-Cola was entering a crowded bottled water market dominated by literal geographic names (e.g., Poland Spring, Evian).
+*   **The Science**: Lexicon used linguistic modeling to find phonemes that universally trigger feelings of "well-being" and "purity." They identified **"San"** (Latin root for health/sanity) as a universal trigger.
+*   **The Result**: **Dasani**. It utilizes a **CVCVCV** (Consonant-Vowel-Consonant-Vowel) structure. Linguistically, CVCVCV is the most natural, rhythmic, and easily processed pattern across almost all human languages. It sounds relaxing, pure, and premium without relying on a fake mountain spring backstory.
+
+---
+
+## 6. THE FINAL EVALUATION (THE DIAMOND TEST)
+
+When you have generated your top candidates, run them through this final gauntlet:
+
+1. **Distinctiveness:** Does it break the category codes? (If every fintech uses "Pay[X]", are you using a completely different structure?)
+2. **Processing Fluency (Memorability):** Is it easy to say, spell, and remember? Does it follow a natural consonant-vowel rhythm?
+3. **Suggestive Relevance:** Does it create space for a brand story? It should *suggest* a feeling or benefit, not literally describe the software.
+4. **Energy (Tension):** Does it create a reaction? Is it polarizing? If it makes the user pause for half a second, it is working.

package/skills/brand-alchemy/scripts/domain_checker.py

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+import sys
+import socket
+import urllib.request
+import json
+import ssl
+
+def check_domain(domain):
+    print(f"Checking {domain}...")
+    
+    # Primary Check: DNS Lookup (Fastest and universally supports .ai, .in, .io, etc.)
+    # We attempt to resolve the domain. If it fails with a specific error (NXDOMAIN), it's likely available.
+    try:
+        # gethostbyname_ex will raise socket.gaierror if domain doesn't exist
+        socket.gethostbyname_ex(domain)
+        print(f"❌ {domain} : TAKEN (Active DNS record found)")
+        return
+    except socket.gaierror as e:
+        # Check if the error is specifically because the host is not known (errno 11001 on Windows, or other NXDOMAIN equivalents)
+        # We will still fallback to RDAP just in case it's a transient DNS issue or registered without A records,
+        # but a socket.gaierror often means NXDOMAIN.
+        pass
+
+    # Fallback Check: RDAP protocol via HTTP
+    # Create an unverified context just in case there are local SSL certificate issues
+    ctx = ssl.create_default_context()
+    ctx.check_hostname = False
+    ctx.verify_mode = ssl.CERT_NONE
+
+    req = urllib.request.Request(
+        f"https://rdap.org/domain/{domain}",
+        headers={'Accept': 'application/rdap+json'}
+    )
+
+    try:
+        with urllib.request.urlopen(req, context=ctx, timeout=5) as response:
+            if response.status == 200:
+                print(f"❌ {domain} : TAKEN (RDAP 200 OK)")
+            else:
+                print(f"⚠️ {domain} : UNKNOWN (RDAP returned {response.status})")
+    except urllib.error.HTTPError as e:
+        if e.code == 404:
+            print(f"✅ {domain} : AVAILABLE (RDAP 404 Not Found)")
+        elif e.code == 403:
+            print(f"⚠️ {domain} : BLOCKED/RESERVED (RDAP 403 Forbidden - likely a premium or blocked query)")
+        else:
+            print(f"⚠️ {domain} : UNKNOWN (RDAP HTTP Error {e.code})")
+    except Exception as e:
+        print(f"⚠️ {domain} : ERROR checking RDAP ({str(e)})")
+
+if __name__ == "__main__":
+    if len(sys.argv) < 2:
+        print("Usage: python domain_checker.py <domain1> [domain2] ...")
+        print("Example: python domain_checker.py mybrand.com mybrand.ai mybrand.in")
+        sys.exit(1)
+
+    for d in sys.argv[1:]:
+        check_domain(d)