@namewta/speculo 1.0.22 → 2.0.1

package/template/workflows/specdev/specdev-p-prototype/design-library/upstream/awesome-design-md/linear/DESIGN.md

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+---
+version: alpha
+name: Linear-design-analysis
+description: "A near-black product-focused marketing canvas built around #010102 (the deepest dark surface of any tool in this collection), light gray text (#f7f8f8), and the signature Linear lavender-blue (#5e6ad2) used as the single chromatic accent. The system reads as software-craft documentation: dense, technical, and quietly luxurious. Display type is set in the Linear custom sans (SF Pro Display fallback) at 500–700 with measured negative tracking. Cards live as charcoal panels (#0f1011) with hairline borders. The accent lavender appears on the brand mark, focus rings, and a few intentional CTAs — never decoratively. Page rhythm leans on product UI screenshots framed in dark panels rather than atmospheric color."
+
+colors:
+  primary: "#5e6ad2"
+  on-primary: "#ffffff"
+  primary-hover: "#828fff"
+  primary-focus: "#5e69d1"
+  ink: "#f7f8f8"
+  ink-muted: "#d0d6e0"
+  ink-subtle: "#8a8f98"
+  ink-tertiary: "#62666d"
+  canvas: "#010102"
+  surface-1: "#0f1011"
+  surface-2: "#141516"
+  surface-3: "#18191a"
+  surface-4: "#191a1b"
+  hairline: "#23252a"
+  hairline-strong: "#34343a"
+  hairline-tertiary: "#3e3e44"
+  inverse-canvas: "#ffffff"
+  inverse-surface-1: "#f5f6f6"
+  inverse-surface-2: "#f6f7f7"
+  inverse-ink: "#000000"
+  brand-secure: "#7a7fad"
+  semantic-success: "#27a644"
+  semantic-overlay: "#000000"
+
+typography:
+  display-xl:
+    fontFamily: Linear Display
+    fontSize: 80px
+    fontWeight: 600
+    lineHeight: 1.05
+    letterSpacing: -3.0px
+  display-lg:
+    fontFamily: Linear Display
+    fontSize: 56px
+    fontWeight: 600
+    lineHeight: 1.10
+    letterSpacing: -1.8px
+  display-md:
+    fontFamily: Linear Display
+    fontSize: 40px
+    fontWeight: 600
+    lineHeight: 1.15
+    letterSpacing: -1.0px
+  headline:
+    fontFamily: Linear Display
+    fontSize: 28px
+    fontWeight: 600
+    lineHeight: 1.20
+    letterSpacing: -0.6px
+  card-title:
+    fontFamily: Linear Display
+    fontSize: 22px
+    fontWeight: 500
+    lineHeight: 1.25
+    letterSpacing: -0.4px
+  subhead:
+    fontFamily: Linear Display
+    fontSize: 20px
+    fontWeight: 400
+    lineHeight: 1.40
+    letterSpacing: -0.2px
+  body-lg:
+    fontFamily: Linear Text
+    fontSize: 18px
+    fontWeight: 400
+    lineHeight: 1.50
+    letterSpacing: -0.1px
+  body:
+    fontFamily: Linear Text
+    fontSize: 16px
+    fontWeight: 400
+    lineHeight: 1.50
+    letterSpacing: -0.05px
+  body-sm:
+    fontFamily: Linear Text
+    fontSize: 14px
+    fontWeight: 400
+    lineHeight: 1.50
+    letterSpacing: 0
+  caption:
+    fontFamily: Linear Text
+    fontSize: 12px
+    fontWeight: 400
+    lineHeight: 1.40
+    letterSpacing: 0
+  button:
+    fontFamily: Linear Text
+    fontSize: 14px
+    fontWeight: 500
+    lineHeight: 1.20
+    letterSpacing: 0
+  eyebrow:
+    fontFamily: Linear Text
+    fontSize: 13px
+    fontWeight: 500
+    lineHeight: 1.30
+    letterSpacing: 0.4px
+  mono:
+    fontFamily: Linear Mono
+    fontSize: 13px
+    fontWeight: 400
+    lineHeight: 1.50
+    letterSpacing: 0
+
+rounded:
+  xs: 4px
+  sm: 6px
+  md: 8px
+  lg: 12px
+  xl: 16px
+  xxl: 24px
+  pill: 9999px
+  full: 9999px
+
+spacing:
+  xxs: 4px
+  xs: 8px
+  sm: 12px
+  md: 16px
+  lg: 24px
+  xl: 32px
+  xxl: 48px
+  section: 96px
+
+components:
+  button-primary:
+    backgroundColor: "{colors.primary}"
+    textColor: "{colors.on-primary}"
+    typography: "{typography.button}"
+    rounded: "{rounded.md}"
+    padding: 8px 14px
+  button-primary-pressed:
+    backgroundColor: "{colors.primary-focus}"
+    textColor: "{colors.on-primary}"
+    typography: "{typography.button}"
+    rounded: "{rounded.md}"
+  button-primary-hover:
+    backgroundColor: "{colors.primary-hover}"
+    textColor: "{colors.on-primary}"
+    typography: "{typography.button}"
+    rounded: "{rounded.md}"
+  button-secondary:
+    backgroundColor: "{colors.surface-1}"
+    textColor: "{colors.ink}"
+    typography: "{typography.button}"
+    rounded: "{rounded.md}"
+    padding: 8px 14px
+  button-tertiary:
+    backgroundColor: "{colors.canvas}"
+    textColor: "{colors.ink}"
+    typography: "{typography.button}"
+    rounded: "{rounded.md}"
+    padding: 8px 14px
+  button-inverse:
+    backgroundColor: "{colors.inverse-canvas}"
+    textColor: "{colors.inverse-ink}"
+    typography: "{typography.button}"
+    rounded: "{rounded.md}"
+    padding: 8px 14px
+  pricing-card:
+    backgroundColor: "{colors.surface-1}"
+    textColor: "{colors.ink}"
+    typography: "{typography.body}"
+    rounded: "{rounded.lg}"
+    padding: 24px
+  pricing-card-featured:
+    backgroundColor: "{colors.surface-2}"
+    textColor: "{colors.ink}"
+    typography: "{typography.body}"
+    rounded: "{rounded.lg}"
+    padding: 24px
+  feature-card:
+    backgroundColor: "{colors.surface-1}"
+    textColor: "{colors.ink}"
+    typography: "{typography.body}"
+    rounded: "{rounded.lg}"
+    padding: 24px
+  product-screenshot-card:
+    backgroundColor: "{colors.surface-1}"
+    textColor: "{colors.ink}"
+    typography: "{typography.body}"
+    rounded: "{rounded.xl}"
+    padding: 24px
+  testimonial-card:
+    backgroundColor: "{colors.surface-1}"
+    textColor: "{colors.ink}"
+    typography: "{typography.body-lg}"
+    rounded: "{rounded.lg}"
+    padding: 32px
+  customer-logo-tile:
+    backgroundColor: "{colors.canvas}"
+    textColor: "{colors.ink-subtle}"
+    typography: "{typography.caption}"
+    rounded: "{rounded.xs}"
+    padding: 16px
+  text-input:
+    backgroundColor: "{colors.surface-1}"
+    textColor: "{colors.ink}"
+    typography: "{typography.body}"
+    rounded: "{rounded.md}"
+    padding: 8px 12px
+  text-input-focused:
+    backgroundColor: "{colors.surface-1}"
+    textColor: "{colors.ink}"
+    typography: "{typography.body}"
+    rounded: "{rounded.md}"
+    padding: 8px 12px
+  pricing-tab-default:
+    backgroundColor: "{colors.canvas}"
+    textColor: "{colors.ink-subtle}"
+    typography: "{typography.button}"
+    rounded: "{rounded.pill}"
+    padding: 6px 14px
+  pricing-tab-selected:
+    backgroundColor: "{colors.surface-2}"
+    textColor: "{colors.ink}"
+    typography: "{typography.button}"
+    rounded: "{rounded.pill}"
+    padding: 6px 14px
+  cta-banner:
+    backgroundColor: "{colors.surface-1}"
+    textColor: "{colors.ink}"
+    typography: "{typography.headline}"
+    rounded: "{rounded.lg}"
+    padding: 48px
+  changelog-row:
+    backgroundColor: "{colors.canvas}"
+    textColor: "{colors.ink}"
+    typography: "{typography.body}"
+    rounded: "{rounded.xs}"
+    padding: 24px 0
+  status-badge:
+    backgroundColor: "{colors.surface-2}"
+    textColor: "{colors.ink-muted}"
+    typography: "{typography.caption}"
+    rounded: "{rounded.pill}"
+    padding: 2px 8px
+  top-nav:
+    backgroundColor: "{colors.canvas}"
+    textColor: "{colors.ink}"
+    typography: "{typography.body-sm}"
+    rounded: "{rounded.xs}"
+    height: 56px
+  footer:
+    backgroundColor: "{colors.canvas}"
+    textColor: "{colors.ink-subtle}"
+    typography: "{typography.caption}"
+    rounded: "{rounded.xs}"
+    padding: 64px 32px
+---
+
+## Overview
+
+Linear's marketing canvas is the deepest dark surface in this collection — `{colors.canvas}` is #010102, essentially pure black with a faint blue tint. On top sits a four-step surface ladder (`{colors.surface-1}` through `{colors.surface-4}`) for cards, panels, and lifted tiles, with hairline borders running from `{colors.hairline}` (#23252a) up through `{colors.hairline-strong}` and `{colors.hairline-tertiary}`. Light gray text (`{colors.ink}` #f7f8f8) carries the body and headlines.
+
+The single chromatic accent is **Linear lavender-blue** `{colors.primary}` (#5e6ad2) — used on the brand mark, focus rings, and the primary CTA button. A lighter hover state (`{colors.primary-hover}` #828fff) and a focus-tinted variant (`{colors.primary-focus}` #5e69d1) extend the same hue. Linear avoids saturated greens, oranges, reds, etc. on the marketing canvas — the only semantic color is `{colors.semantic-success}` (#27a644) for status pills and the rare success indicator.
+
+Display type runs Linear's custom sans (with `SF Pro Display` fallback) at weight 500–700 with negative letter-spacing scaling from -3.0px at 80px down to 0 at body. The body family is Linear's text cut, and a Linear Mono is reserved for code snippets in product screenshots.
+
+The page rhythm is **dense product screenshots** — Linear's marketing leads with high-fidelity captures of the product UI (issue list, project view, dashboard) framed in `{colors.surface-1}` panels with `{rounded.xl}` 16px corners. The chrome is intentionally minimal so the app screenshots can do the heavy lifting.
+
+**Key Characteristics:**
+- **Dark-canvas marketing system** — `{colors.canvas}` (#010102) is the deepest dark in this collection.
+- **Lavender-blue brand accent** (`{colors.primary}` #5e6ad2) — used scarcely on brand mark, focus, and the primary CTA.
+- Four-step surface ladder (canvas → surface-1 → surface-2 → surface-3 → surface-4) carries hierarchy without shadow.
+- Display tracking pulls aggressively negative (-3.0px at 80px); body holds at -0.05px.
+- Cards use `{rounded.lg}` 12px corners with 1px hairline borders — never pill, rarely 16px.
+- **Product UI screenshots** dominate the page. The marketing chrome is a dark frame for the app.
+- No second chromatic color. No atmospheric gradients. No spotlight cards.
+
+## Colors
+
+> Source pages: linear.app (home), /intake, /pricing, /contact/sales, /build.
+
+### Brand & Accent
+- **Lavender-Blue** ({colors.primary}): The signature Linear accent — primary CTA, brand mark, link emphasis.
+- **Lavender Hover** ({colors.primary-hover}): Lighter lavender (#828fff) — hovered state of the primary CTA.
+- **Lavender Focus** ({colors.primary-focus}): Focus-ring tint (#5e69d1) — focused inputs, focused buttons.
+- **Brand Secure** ({colors.brand-secure}): Muted lavender-gray (#7a7fad) — used in "Linear Security" surfaces.
+
+### Surface
+- **Canvas** ({colors.canvas}): Default page background — #010102, near-pure black with a faint blue tint.
+- **Surface 1** ({colors.surface-1}): One step above canvas — feature cards, pricing cards, product screenshot panels.
+- **Surface 2** ({colors.surface-2}): Two steps above — featured pricing card, hovered cards.
+- **Surface 3** ({colors.surface-3}): Three steps above — line-tertiary backgrounds, sub-nav.
+- **Surface 4** ({colors.surface-4}): Four steps above — bg-level-3, deepest lifted surface.
+- **Hairline** ({colors.hairline}): 1px borders on cards and dividers.
+- **Hairline Strong** ({colors.hairline-strong}): Stronger 1px borders — input focus rings.
+- **Hairline Tertiary** ({colors.hairline-tertiary}): Tertiary borders for nested surfaces.
+- **Inverse Canvas** ({colors.inverse-canvas}): Pure white — surface of the inverse pill CTA on a small set of section openers.
+- **Inverse Surface 1** ({colors.inverse-surface-1}): One step above inverse canvas.
+- **Inverse Surface 2** ({colors.inverse-surface-2}): Two steps above inverse canvas.
+
+### Text
+- **Ink** ({colors.ink}): All headlines and emphasized body type — light gray #f7f8f8.
+- **Ink Muted** ({colors.ink-muted}): Secondary type at #d0d6e0 — meta info on hero panels.
+- **Ink Subtle** ({colors.ink-subtle}): Tertiary type at #8a8f98 — deselected pricing tabs, footer columns.
+- **Ink Tertiary** ({colors.ink-tertiary}): Quaternary at #62666d — disabled, footnotes.
+
+### Semantic
+- **Success Green** ({colors.semantic-success}): Status pills, success indicators. The only semantic color on marketing.
+- **Overlay** ({colors.semantic-overlay}): Pure black overlay scrim for modals.
+
+## Typography
+
+### Font Family
+
+- **Linear Display** — Linear's custom display sans; fallback `SF Pro Display, -apple-system, system-ui, Segoe UI, Roboto`. Carries display-xl through subhead.
+- **Linear Text** — Linear's custom text sans (a slightly different cut tuned for body sizes); same fallback stack. Carries body sizes, button labels, captions.
+- **Linear Mono** — Linear's custom mono; fallback `ui-monospace, SF Mono, Menlo`. Used for code snippets in product screenshots and for status / ID tokens.
+
+The marketing surface treats Display and Text as one continuous voice; the family change is silent.
+
+### Hierarchy
+
+| Token | Size | Weight | Line Height | Letter Spacing | Use |
+|---|---|---|---|---|---|
+| `{typography.display-xl}` | 80px | 600 | 1.05 | -3.0px | Largest hero headline |
+| `{typography.display-lg}` | 56px | 600 | 1.10 | -1.8px | Section opener headlines |
+| `{typography.display-md}` | 40px | 600 | 1.15 | -1.0px | Sub-section headlines |
+| `{typography.headline}` | 28px | 600 | 1.20 | -0.6px | Pricing tier titles, CTA banner heading |
+| `{typography.card-title}` | 22px | 500 | 1.25 | -0.4px | Feature card title |
+| `{typography.subhead}` | 20px | 400 | 1.40 | -0.2px | Lead body, intro paragraphs |
+| `{typography.body-lg}` | 18px | 400 | 1.50 | -0.1px | Hero subhead, lead paragraphs |
+| `{typography.body}` | 16px | 400 | 1.50 | -0.05px | Default body |
+| `{typography.body-sm}` | 14px | 400 | 1.50 | 0 | Card body, footer columns |
+| `{typography.caption}` | 12px | 400 | 1.40 | 0 | Captions, meta, status |
+| `{typography.button}` | 14px | 500 | 1.20 | 0 | All button labels |
+| `{typography.eyebrow}` | 13px | 500 | 1.30 | 0.4px | Section eyebrow (slight positive tracking) |
+| `{typography.mono}` | 13px | 400 | 1.50 | 0 | Linear Mono for code in product screenshots |
+
+### Principles
+
+- **Aggressive negative tracking on display** (-3.0px at 80px ≈ 4% of size).
+- **Single voice from display to body.** Display-xl at 600 → body at 400 — same family, narrower weights.
+- **Eyebrow uses positive tracking** (+0.4px) — contrast against the negative-tracked display marks the eyebrow as taxonomy.
+- **Mono only in code contexts.** Linear Mono lives inside product screenshots — not on marketing chrome.
+
+### Note on Font Substitutes
+
+Linear's custom typeface isn't publicly distributed; the documented fallback `SF Pro Display, -apple-system, system-ui` is the recommended substitute on macOS. For cross-platform implementation, **Inter** at weight 500 / 600 / 700 is the closest free substitute. **Geist Sans** is also viable. For mono, **JetBrains Mono** or **Geist Mono** at weight 400 closely approximates Linear Mono.
+
+## Layout
+
+### Spacing System
+
+- **Base unit**: 4px.
+- **Tokens (front matter)**: `{spacing.xxs}` 4px · `{spacing.xs}` 8px · `{spacing.sm}` 12px · `{spacing.md}` 16px · `{spacing.lg}` 24px · `{spacing.xl}` 32px · `{spacing.xxl}` 48px · `{spacing.section}` 96px.
+- Card interior padding: `{spacing.lg}` 24px on feature/pricing cards; `{spacing.xl}` 32px on testimonial cards; `{spacing.xxl}` 48px on CTA banners.
+- Pill button padding: 8px vertical · 14px horizontal — Linear's compact button spec.
+- Form input padding: 8px vertical · 12px horizontal.
+
+### Grid & Container
+
+- Max content width sits around 1280px.
+- Card grids are 3-up at desktop, 2-up at tablet, 1-up at mobile.
+- Pricing tier grid is 3-up; comparison strip below shows checkmarks per tier.
+- Product screenshot panels span full content width — they're the protagonist.
+
+### Whitespace Philosophy
+
+The dark canvas IS the whitespace. Sections separate by lift onto surface-1 panels, not by gaps in white. Within a panel, generous `{spacing.lg}` 24px gaps between content blocks; `{spacing.section}` 96px between sections.
+
+## Elevation & Depth
+
+| Level | Treatment | Use |
+|---|---|---|
+| 0 (flat) | No shadow, no border | Default for body type, hero text, footer |
+| 1 (charcoal lift) | `{colors.surface-1}` background on canvas, 1px `{colors.hairline}` | Default cards, product panels |
+| 2 (surface-2 lift) | `{colors.surface-2}` background, 1px `{colors.hairline-strong}` | Featured pricing card, hovered cards |
+| 3 (surface-3 lift) | `{colors.surface-3}` background | Sub-nav, dropdown menus |
+| 4 (focus ring) | 2px `{colors.primary-focus}` outline at 50% opacity | Focused input, focused button |
+
+Linear's depth is carried by surface ladder + hairline borders. The brand resists drop shadows on dark almost entirely.
+
+### Decorative Depth
+
+- **Product UI screenshots** dominate as decorative depth.
+- **No atmospheric gradients, no spotlight cards.**
+- **Subtle white edge highlight** on the top edge of lifted panels — gives the dark surface a faint "pixel rendered" feel.
+
+## Shapes
+
+### Border Radius Scale
+
+| Token | Value | Use |
+|---|---|---|
+| `{rounded.xs}` | 4px | Small chips, status badges |
+| `{rounded.sm}` | 6px | Inline tags |
+| `{rounded.md}` | 8px | All buttons, form inputs |
+| `{rounded.lg}` | 12px | Pricing cards, feature cards, testimonial cards |
+| `{rounded.xl}` | 16px | Product screenshot panels |
+| `{rounded.xxl}` | 24px | Oversized CTA banners (rare) |
+| `{rounded.pill}` | 9999px | Pricing tab toggles, status pills |
+| `{rounded.full}` | 9999px | Avatar circles |
+
+### Photography & Illustration Geometry
+
+- Product UI screenshots dominate; they sit in `{rounded.xl}` 16px tiles with `{spacing.lg}` 24px outer padding.
+- Customer logo tiles render at small sizes (~24px logo height) on `{colors.canvas}` with no border.
+- Avatar circles in testimonial cards use `{rounded.full}` at 32–40px sizes.
+
+## Components
+
+### Buttons
+
+**`button-primary`** — Lavender CTA. The default primary CTA across all pages.
+- Background `{colors.primary}`, text `{colors.on-primary}`, type `{typography.button}`, padding 8px 14px, rounded `{rounded.md}`.
+- Pressed state lives in `button-primary-pressed` (background shifts to `{colors.primary-focus}`).
+- Hover state lives in `button-primary-hover` (background shifts to `{colors.primary-hover}` lighter lavender).
+
+**`button-secondary`** — Charcoal button. Used for secondary CTAs ("Sign in", "Read changelog").
+- Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.button}`, padding 8px 14px, rounded `{rounded.md}`. 1px `{colors.hairline}` border.
+
+**`button-tertiary`** — Plain text button.
+- Background `{colors.canvas}`, text `{colors.ink}`, type `{typography.button}`, rounded `{rounded.md}`, padding 8px 14px.
+
+**`button-inverse`** — White-on-dark inverse CTA.
+- Background `{colors.inverse-canvas}`, text `{colors.inverse-ink}`, type `{typography.button}`, rounded `{rounded.md}`, padding 8px 14px.
+
+### Pricing Tabs
+
+**`pricing-tab-default`** + **`pricing-tab-selected`** — Pill-toggle on `/pricing`.
+- Default: `{colors.canvas}` background, `{colors.ink-subtle}` text, rounded `{rounded.pill}`, padding 6px 14px.
+- Selected: `{colors.surface-2}` background, `{colors.ink}` text — selected = surface lift.
+
+### Cards & Containers
+
+**`pricing-card`** — Each tier on `/pricing`.
+- Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.body}`, rounded `{rounded.lg}`, padding 24px. 1px `{colors.hairline}` border.
+
+**`pricing-card-featured`** — Recommended tier — surface lift to surface-2.
+- Background `{colors.surface-2}`, otherwise identical structure.
+
+**`feature-card`** — Generic feature highlight tile.
+- Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.body}`, rounded `{rounded.lg}`, padding 24px.
+
+**`product-screenshot-card`** — The dominant card type — frames a high-fidelity Linear app UI screenshot.
+- Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.body}`, rounded `{rounded.xl}`, padding 24px.
+
+**`testimonial-card`** — Customer quote with avatar + name + role.
+- Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.body-lg}`, rounded `{rounded.lg}`, padding 32px.
+
+**`customer-logo-tile`** — Small tile in the customer marquee.
+- Background `{colors.canvas}`, text `{colors.ink-subtle}`, type `{typography.caption}`, rounded `{rounded.xs}`, padding 16px.
+
+**`cta-banner`** — Closing CTA panel near page bottom.
+- Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.headline}`, rounded `{rounded.lg}`, padding 48px.
+
+### Inputs & Forms
+
+**`text-input`** + **`text-input-focused`** — Form fields on `/contact/sales` and signup overlays.
+- Background `{colors.surface-1}`, text `{colors.ink}`, type `{typography.body}`, rounded `{rounded.md}`, padding 8px 12px.
+- Focused state retains the same surface; the focus ring is a 2px `{colors.primary-focus}` outline at 50% opacity.
+
+### Status & Build Page
+
+**`changelog-row`** — Each row in `/build` (changelog page) listing version, date, and changes.
+- Background `{colors.canvas}`, text `{colors.ink}`, type `{typography.body}`, rounded `{rounded.xs}`, padding 24px 0. 1px `{colors.hairline}` bottom rule.
+
+**`status-badge`** — Small status pill.
+- Background `{colors.surface-2}`, text `{colors.ink-muted}`, type `{typography.caption}`, rounded `{rounded.pill}`, padding 2px 8px.
+
+### Navigation
+
+**`top-nav`** — Sticky dark bar with the Linear wordmark left, primary nav links centered, and a `button-secondary` ("Sign in") + `button-primary` ("Get started") pair right.
+- Background `{colors.canvas}`, text `{colors.ink}`, type `{typography.body-sm}`, height 56px.
+
+### Footer
+
+**`footer`** — Dense link grid on `{colors.canvas}` with the Linear wordmark left.
+- Background `{colors.canvas}`, text `{colors.ink-subtle}`, type `{typography.caption}`, padding 64px 32px.
+
+## Do's and Don'ts
+
+### Do
+
+- Reserve `{colors.canvas}` (#010102) as the system's anchor surface — the faint blue tint is intentional.
+- Use `{colors.primary}` lavender ONLY for: brand mark, primary CTA, focus ring, link emphasis.
+- Use the four-step surface ladder for hierarchy. Avoid skipping levels.
+- Pair display weight 600 with body weight 400 — Linear resists 700+ display weights.
+- Apply negative letter-spacing aggressively on display.
+- Use product UI screenshots as the protagonist of every section.
+- Compose CTAs as `{rounded.md}` 8px corners.
+
+### Don't
+
+- Don't ship a light-mode marketing page.
+- Don't use lavender as a section background or card fill.
+- Don't introduce a second chromatic accent (orange, pink, green for marketing).
+- Don't add atmospheric gradients or spotlight cards.
+- Don't pill-round CTAs.
+- Don't use `#000000` true black as the canvas.
+- Don't combine multiple bright accents in product screenshot mockups.
+
+## Responsive Behavior
+
+### Breakpoints
+
+| Name | Width | Key Changes |
+|---|---|---|
+| Desktop-XL | 1440px | Default desktop layout |
+| Desktop | 1280px | Card grid 3-up maintained |
+| Tablet | 1024px | Card grid 3-up → 2-up |
+| Mobile-Lg | 768px | Pricing comparison becomes accordion; nav hamburger |
+| Mobile | 480px | Single-column; display-xl scales 80px → ~36px |
+
+### Touch Targets
+
+- CTAs hold ≥40px tap height across viewports.
+- Pricing tab pills hold ≥36px tap height; touch viewports grow to ≥44px.
+- Form inputs hold ≥44px tap target on touch.
+
+### Collapsing Strategy
+
+- **Top nav**: links collapse to hamburger below 768px.
+- **Card grids**: 3-up → 2-up at 1024px → 1-up below 768px.
+- **Pricing comparison**: per-tier accordion below 768px.
+- **Display type**: `{typography.display-xl}` 80px scales toward `{typography.display-md}` 40px on mobile.
+
+### Image Behavior
+
+- Product UI screenshots maintain aspect ratio and never crop.
+- Customer logos in the marquee may collapse from 6-up to 3-up below 768px.
+
+## Iteration Guide
+
+1. Focus on ONE component at a time and reference it by its `components:` token name.
+2. When introducing a section, decide first which surface lift it lives on.
+3. Default body to `{typography.body}` at weight 400.
+4. Run `npx @google/design.md lint DESIGN.md` after edits.
+5. Add new variants as separate component entries.
+6. Treat lavender as scarce: brand mark, primary CTA, focus, link emphasis.
+7. Lead every section with a product UI screenshot.
+
+## Known Gaps
+
+- The four-step surface ladder values are extracted directly from Linear's `--color-bg-level-3`, `--color-line-tint`, etc. CSS variables; they are Linear's canonical surface spec.
+- Form-field error and validation styling is not visible on the inspected pages.
+- Light mode is not documented because the marketing site does not ship a light theme.
+- Linear's actual product UI uses a richer color-tag palette (red, orange, yellow, green, blue, purple) for issue priorities and project labels — those colors live in the in-product surfaces shown in mockups.
+- The custom display, text, and mono families are proprietary; an open-source substitute is acceptable.