@moorage/plugin-seo 0.1.0 → 0.1.2

package/CHANGELOG.md

@@ -1,5 +1,23 @@
 # @moorage/plugin-seo
 
+## 0.1.2
+
+### Patch Changes
+
+- ca9295e: One graph for everything, and checks that match what the page shows.
+  
+  - **Your own markup joins the graph.** Schema pasted into an entry's `json_ld` field is now part of the page's one linked graph instead of a second script, so every page has exactly one JSON-LD script. Give your object an `@id` and the page names it as its main entity (`mainEntity`). Service and profile pages keep the main entity they already have, and article pages keep the article. An object that reuses an `@id` already in the graph is left out, so give yours its own.
+  - **An excerpt counts as a description.** EmDash uses an entry's excerpt as the page description when the SEO panel has none. The checks and the Google preview now do the same, so a page that shows a description is no longer listed under "No search description". The preview says when the text comes from the excerpt. Pages already checked are updated when they are next saved, or when you press "Check all pages again" on the SEO page.
+  - **No page markup on pages kept out of search.** A page that is noindex (hidden in its SEO panel, in a hidden content type, or marked noindex by the theme, such as a 404 page) now gets the site's own nodes only: no WebPage, image, breadcrumb or custom nodes.
+  - **One id per picture, with its size.** A picture used on several pages has the same `@id` on all of them (its address) instead of a new one per page. When the page's picture is one of the entry's own images (an image field, an image in a block or in rich text, or the same file chosen in the SEO panel), the markup now includes its `width` and `height`. A resized or transformed address gets no size, because the original's would be wrong. Pages get their sizes when they are next saved, or when you press "Check all pages again".
+  - **No more "no picture" advice for pages that share one.** The advice about shared links is based on the saved entry, which cannot show a picture your theme adds. The plugin now notices when a page is actually shown with a picture and drops the advice for that page; if the page later appears without one, the advice comes back. A default sharing image set for the whole site is not visible to this plugin with the permissions it has, and the advice says so.
+
+## 0.1.1
+
+### Patch Changes
+
+- Documentation only; the plugin itself is unchanged. The README and listing now say the plugin can be installed from the EmDash registry, use the current names of the Redirects buttons, explain the permissions it asks for, and answer "Is it free?" in the licence's own terms. The copyright notice now names GoSi Tech, the legal owner of Moorage; the licence terms are unchanged.
+
 ## 0.1.0
 
 ### Minor Changes

package/LICENSE

@@ -6,7 +6,7 @@ FSL-1.1-MIT
 
 ## Notice
 
-Copyright 2026 Moorage
+Copyright 2026 GoSi Tech
 
 ## Terms and Conditions
 

package/README.md

@@ -1,19 +1,20 @@
-# @moorage/plugin-seo
+# SEO & Schema Markup for EmDash
 
-SEO & Schema Markup for [EmDash](https://emdashcms.com): one linked structured data graph, noindex and snippet rules, a Google preview, on-page SEO checks and redirects import from WordPress. Runs on any EmDash site, self-hosted or on Moorage, with no account and no key.
+SEO & Schema Markup for [EmDash](https://emdashcms.com): one linked structured data graph, noindex and snippet rules, a Google preview, on-page SEO checks and redirects import from WordPress. Runs on any EmDash site, with no account and no key.
 
 ## What it does today
 
-- Replaces EmDash's single JSON-LD object with one linked graph per page: Organization (or Person, or a LocalBusiness type), WebSite, WebPage, BreadcrumbList, the primary image, and BlogPosting with byline authors and dates on article pages.
+- Replaces EmDash's single JSON-LD object with one linked graph per page: Organization (or Person, or a LocalBusiness type), WebSite, WebPage, BreadcrumbList, the primary image (with its width and height when it is one of the entry's own images), and BlogPosting with byline authors and dates on article pages.
 - Writes the robots tag: `noindex` per collection, and `max-snippet`, `max-image-preview` and `max-video-preview` limits on indexable pages. A noindex set in an entry's SEO panel is always kept.
 - Uses the theme's breadcrumb trail when it passes one, otherwise derives Home and one crumb per URL segment.
-- Emits extra schema from an entry: add a JSON field named `json_ld` to a collection and paste any schema.org object (for example a Service or an Event).
+- Adds your own schema from an entry to the same graph: add a JSON field named `json_ld` to a collection and paste any schema.org object (for example an Event or a Product). Give it an `@id` and the page names it as its main entity. An object whose `@id` is already used in the graph is left out.
+- On a page kept out of search (noindex), describes the site only: no WebPage, image or breadcrumb markup.
 
 It does not write the page title, the sitemap or robots.txt; EmDash core and your theme do.
 
 ## Install
 
-From npm, registered in your site's code:
+From **Plugins** in your EmDash admin (it is listed in the [EmDash registry](https://plugins.emdashcms.com/plugins/@moorage.dev/seo)), or from npm, registered in your site's code:
 
 ```sh
 pnpm add @moorage/plugin-seo
@@ -31,43 +32,42 @@ export default defineConfig({
 
 `sandboxed` needs a sandbox runner: on Cloudflare it is the Worker Loader binding from `@emdash-cms/cloudflare`; on Node add `@emdash-cms/sandbox-workerd` and set `sandboxRunner: "@emdash-cms/sandbox-workerd/sandbox"`. Without a runner, list the plugin under `plugins: [seo]` instead, which runs it in-process. Requires EmDash 1.2.0 or newer.
 
-Installing from the Plugins screen in the EmDash admin (the registry) is not available yet.
+It asks for four permissions: read content, read bylines, read the content schema, and manage redirects. The registry lists a fifth, read redirects, which managing them includes. It makes no requests to any outside service.
 
 ## The SEO page
 
 One page, **SEO**, in the admin sidebar, with three tabs. It works before you touch it: the site is described as an organisation named after the site, each content type is guessed from its name (posts and blog become blog posts, services become services, team becomes people), and your pages are checked by themselves.
 
 - **Overview**: how many pages were checked, how many have nothing to fix and how many do; a warning whenever a content type is hidden from Google; one question if you have not said who the site is for; then **Your details**, the few things Google still needs for your kind of site (an address, opening hours and a phone number for a local business; a logo and profiles for a company); then the pages to fix, each with what is missing and a link to the page; and, folded, pages that are fine but could be better.
-- **Redirects**: your redirects, with Change and Remove on each; add one by typing the old address and where to send visitors; import a list exported from WordPress (Redirection, Yoast SEO Premium or Rank Math), which is checked before anything is added and can be removed again as a batch; export as a copyable list. EmDash already redirects a page's old address when you change it.
+- **Redirects**: your redirects, with Change and Remove on each, and three buttons above the list. **Add a redirect**: the old address, where to send visitors, and the kind (permanent unless you choose otherwise). **Import from WordPress**: paste a list exported from Redirection, Yoast SEO Premium or Rank Math; it is checked before anything is added and can be removed again as a batch. **Export**: a copyable list. EmDash already redirects a page's old address when you change it.
 - **Settings**: who the site is for (a local business, a company or a person) and what you do, then folded sections ordered by how much they matter for that kind of site. Each title says whether the section is needed, worth adding or optional, and what is already filled in: address and phone, opening hours (two ranges a day for split shifts), logo, profiles elsewhere, more about you, and content types (what each kind of content is, and whether it is hidden from Google, which asks before it saves). One location for now. A local business is described as an organisation until it has an address, because Google requires one.
 
 Admins can change settings. Editors see a read-only page with the pages to fix.
 
 In the entry editor, the **Google preview** panel shows how the published page may look on Google (address, title, description), what kind of page it is, whether it is in search results, and up to three things to fix. Admins can also change one page's type, open Google's Rich Results Test for the page, and view the markup. A dashboard widget shows the number of pages to fix.
 
-Not yet: Product and Event types (they need price and date fields on the collection), and FAQ (Google stopped showing FAQ results in May 2026). Use the `json_ld` field for those today.
-
 ### The checks
 
-To fix: no title; a title that says nothing, such as "Home"; no search description; the same title as another page; a canonical address that points at a different page. Worth a look: a title that may be cut off; no image for shared links; an article with no author; pictures without alt text; a page with almost no text. Hidden pages are counted separately, and content without a page of its own (testimonials, for example) is left out. There is no score, and no keyword, readability or word-count rule: Google documents none of them as ranking factors.
+To fix: no title; a title that says nothing, such as "Home"; no search description (an entry's `excerpt` counts as one, as it does in EmDash); the same title as another page; a canonical address that points at a different page. Worth a look: a title that may be cut off; no picture for shared links (dropped once the page has been shown with a picture your theme adds); an article with no author; pictures without alt text; a page with almost no text. Hidden pages are counted separately, and content without a page of its own (testimonials, for example) is left out. There is no score, and no keyword, readability or word-count rule: Google documents none of them as ranking factors.
 
 Not yet: Product and Event types (they need price and date fields on the collection), and FAQ (Google stopped showing FAQ results in May 2026). Use the `json_ld` field for those today.
 
 ## FAQ
 
+- Is it free? Free to use on any number of sites, your own or your clients', with no account and no key. You may read, change and self-host the code. The licence (FSL-1.1-MIT) does not allow making the plugin available to others in a commercial product or service that substitutes for it or offers substantially the same functionality. Each release becomes MIT two years after it is published.
 - How do I add schema markup to EmDash? Install this plugin; it adds structured data (JSON-LD) to every page.
-- How do I add my own structured data to one page? Add a JSON field named `json_ld` to the collection and paste the schema.org object into the entry.
+- How do I add my own structured data to one page? Add a JSON field named `json_ld` to the collection and paste the schema.org object into the entry. It joins the page's one graph; the page still has a single JSON-LD script.
 - Is there a Yoast alternative for EmDash? EmDash core covers titles, descriptions, sitemaps and canonicals; this plugin adds the schema graph, robots rules, previews and checks.
 - Does it check my page while I type? No. EmDash does not let a general-purpose plugin read unsaved text. The panel and the checks describe the published page, as Google sees it: changes to the page show up once you publish, and changes in the SEO panel show up as soon as they are saved.
 - Is there an SEO score or a traffic light? No, on purpose. You get a list of things to fix that can reach zero.
 - Does it add FAQ rich results? No. Google stopped showing FAQ rich results in May 2026.
-- How do I import redirects from WordPress? Export them from Redirection, Yoast SEO Premium or Rank Math, open SEO > Redirects > Import a list from WordPress, paste the list and press Check list. Nothing is added until you confirm.
+- How do I import redirects from WordPress? Export them from Redirection, Yoast SEO Premium or Rank Math, open SEO > Redirects > Import from WordPress, paste the list and press Check list. Nothing is added until you confirm.
 - Why were some redirects skipped? EmDash has no regular-expression redirects. Exact addresses and "everything under a folder" are converted; other patterns are listed for you to rewrite by hand. Redirects to another website and addresses with a `?` are not supported by EmDash.
 - Why does a large import take a while on Cloudflare? Sandboxed plugins may only do a few operations per request, so a long list is added a few rows at a time in the background. You can leave the page.
 
 ## Changelog
 
-See [CHANGELOG.md](CHANGELOG.md) once the first version is released; unreleased changes are in the repository's `.changeset` folder.
+See [CHANGELOG.md](CHANGELOG.md); unreleased changes are in the repository's `.changeset` folder.
 
 ## Develop
 
@@ -79,4 +79,4 @@ pnpm --filter @moorage/plugin-seo validate
 
 ## Licence
 
-FSL-1.1-MIT; see LICENSE.
+[FSL-1.1-MIT](LICENSE), the Functional Source License. Free to use, change and self-host, including on client sites. Not allowed: making the plugin available to others in a commercial product or service that substitutes for it or offers substantially the same functionality (the licence's "Competing Use"). Each release becomes MIT two years after it is published. This is a summary; the LICENSE file is what applies. Moorage is a product of GoSi Tech, which holds the copyright.

package/dist/index.mjs

@@ -7,7 +7,7 @@
 /** @type {import("emdash").PluginDescriptor} */
 const descriptor = Object.freeze({
 	"id": "seo",
-	"version": "0.1.0",
+	"version": "0.1.2",
 	"format": "standard",
 	"entrypoint": "@moorage/plugin-seo/sandbox",
 	"capabilities": [

package/dist/manifest.json

@@ -1,6 +1,6 @@
 {
   "id": "seo",
-  "version": "0.1.0",
+  "version": "0.1.2",
   "declaredAccess": {
     "content": {
       "read": {}

package/dist/plugin.mjs

@@ -1,6 +1,6 @@
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package/emdash-plugin.jsonc

@@ -5,14 +5,32 @@
 	// Listing text. Registry search matches exact phrases in name, description,
 	// keywords and sections, so the phrases people type appear verbatim.
 	"name": "SEO & Schema Markup",
-	"description": "SEO for EmDash: schema markup, structured data, Google preview, noindex rules, redirects import and SEO checks. A Yoast alternative.",
-	"keywords": ["seo", "schema markup", "structured data", "yoast alternative", "redirects"],
+	"description": "SEO for EmDash: schema markup, JSON-LD structured data, Google preview, SEO checks, noindex, WordPress redirects import. Yoast alternative.",
+	"keywords": [
+		"seo",
+		"schema markup",
+		"structured data",
+		"yoast alternative",
+		"wordpress redirects",
+	],
 	"repo": "https://github.com/moorage-dev/moorage",
 	"sections": {
 		"description": { "file": "listing/description.md" },
 		"installation": { "file": "listing/installation.md" },
 		"faq": { "file": "listing/faq.md" },
 	},
+	// Registry listing only: the EmDash version a site needs, and the gallery.
+	"release": {
+		"requires": { "env:emdash": ">=1.2.0" },
+		"artifacts": {
+			"screenshots": [
+				{ "file": "./images/overview.png", "lang": "en" },
+				{ "file": "./images/google-preview.png", "lang": "en" },
+				{ "file": "./images/redirects.png", "lang": "en" },
+				{ "file": "./images/settings.png", "lang": "en" },
+			],
+		},
+	},
 	"publisher": "did:plc:cus3srdqglppyowqrw3hvjfj",
 
 	"license": "FSL-1.1-MIT",

package/listing/description.md

@@ -4,7 +4,7 @@ EmDash already handles titles, descriptions, sitemaps, canonicals and social tag
 
 - **Schema markup (structured data, JSON-LD).** One linked graph per page in place of EmDash's single object: Organization, Person or a local business with address and opening hours; WebSite; WebPage; blog posts and articles with their authors; services; team members; breadcrumbs.
 - **A page type for every collection**, guessed from its name and changeable per collection or per page.
-- **Pages to fix.** A list of pages with a missing description, a shared title or a canonical pointing elsewhere, each with a link to the page. No score and no traffic light: a list that can reach zero.
+- **Pages to fix.** A list of pages with a missing description (an excerpt counts as one), a shared title or a canonical pointing elsewhere, each with a link to the page. No score and no traffic light: a list that can reach zero.
 - **Google preview** in the entry editor: the address, title and description as Google may show them, with up to three things to fix.
 - **Hide from search (noindex)** per collection, with a warning on the SEO page whenever something is hidden.
 - **Redirects.** Add, change and remove redirects, or paste a list exported from Redirection, Yoast SEO Premium or Rank Math.
@@ -13,7 +13,7 @@ EmDash already handles titles, descriptions, sitemaps, canonicals and social tag
 
 - It does not write the page title, the sitemap or robots.txt; EmDash core and your theme do.
 - No keyword density or readability score: Google uses neither.
-- No FAQ, Product or Event schema yet; use a `json_ld` field for those.
+- No FAQ, Product or Event schema yet; use a `json_ld` field for those. What you paste joins the same graph.
 - The checks describe the published page, not what you are typing.
 
 ## Limits
@@ -22,4 +22,4 @@ One business location. EmDash has no regular-expression redirects: exact address
 
 ## Permissions
 
-Read content, bylines and the content schema, to check pages and build the markup. Manage redirects, only for an import you confirm; existing redirects are never changed.
+Read content, bylines and the content schema, to check pages and build the markup. Manage redirects: the ones you add, change or remove on the Redirects tab, and an import only after you confirm it. An import never changes a redirect that already exists.

package/listing/faq.md

@@ -1,27 +1,35 @@
 ## How do I add schema markup to EmDash?
 
-Install this plugin. Every page gets structured data (JSON-LD) straight away; fill in "Who you are" to make it accurate.
-
-## How do I add structured data to one page?
-
-Add a JSON field named `json_ld` to the collection and paste any schema.org object into the entry.
+Install this plugin. Every page gets structured data (JSON-LD) straight away; say who the site is for on the SEO page to make it accurate.
 
 ## Is there a Yoast alternative for EmDash?
 
-EmDash core covers titles, descriptions, sitemaps and canonicals. This plugin adds the schema graph, page checks, the Google preview and redirects import.
+Yes, in two parts. EmDash itself does titles, descriptions, sitemaps and canonicals. This plugin adds the schema graph, the list of pages to fix, the Google preview and the redirects import. There is no traffic light and no focus keyphrase.
 
 ## How do I import redirects from WordPress?
 
-Export them from Redirection, Yoast SEO Premium or Rank Math, open SEO > Redirects > Import a list from WordPress, paste the list and press "Check list". Nothing is added until you confirm.
+Export them from Redirection, Yoast SEO Premium or Rank Math, open SEO > Redirects > Import from WordPress, paste the list and press "Check list". Nothing is added until you confirm.
 
 ## How do I noindex a collection in EmDash?
 
 Open SEO > Settings > Content types and choose "Hide from Google and other search engines" for that content type.
 
-## Does it do title templates or llms.txt?
+## Is it free?
 
-Not by itself: a plugin cannot set the page title or serve files from the site root. Both are done by the theme.
+Free to use on any number of sites, your own or your clients', with no account and no key. You may read, change and self-host the code. The licence (FSL-1.1-MIT) does not allow making the plugin available to others in a commercial product or service that substitutes for it or offers substantially the same functionality. Each release becomes MIT two years after it is published.
 
 ## Is there an SEO score?
 
 No, on purpose. You get a list of things to fix that can reach zero.
+
+## Does it add local business schema with opening hours?
+
+Yes. Choose "A local business customers visit" on the SEO page and fill in the address, phone number and opening hours. Until there is an address the site is described as an organisation, because Google requires one.
+
+## Will my pages get rich results on Google?
+
+The markup makes pages eligible; Google decides what it shows. Admins can open Google's Rich Results Test from the Google preview panel.
+
+## Where do I write the meta description?
+
+In EmDash's own SEO panel on each entry. This plugin lists the pages that have none.

package/listing/installation.md

@@ -11,4 +11,4 @@ import seo from "@moorage/plugin-seo";
 emdash({ sandboxed: [seo] });
 ```
 
-Then open **SEO** in the admin sidebar. It works before you change anything; three short steps make the result more accurate.
+Then open **SEO** in the admin sidebar. It works before you change anything; answering one question about who the site is for makes the result more accurate.

package/package.json

@@ -1,19 +1,25 @@
 {
   "name": "@moorage/plugin-seo",
-  "version": "0.1.0",
-  "description": "SEO for EmDash: schema markup, structured data, Google preview, noindex rules, redirects import and SEO checks. A Yoast alternative.",
+  "version": "0.1.2",
+  "description": "SEO for EmDash: schema markup, JSON-LD structured data, Google preview, SEO checks, noindex, WordPress redirects import. Yoast alternative.",
   "keywords": [
     "emdash",
     "emdash-plugin",
+    "emdash-cms",
+    "cms",
     "seo",
-    "schema markup",
-    "structured data",
+    "schema",
+    "schema-markup",
+    "structured-data",
     "json-ld",
-    "yoast alternative"
+    "local-business",
+    "redirects",
+    "wordpress",
+    "yoast-alternative"
   ],
   "license": "FSL-1.1-MIT",
   "author": "Moorage (https://moorage.dev)",
-  "homepage": "https://github.com/moorage-dev/moorage/tree/main/packages/plugin-seo#readme",
+  "homepage": "https://moorage.dev/plugins/seo",
   "repository": {
     "type": "git",
     "url": "git+https://github.com/moorage-dev/moorage.git",