@mj-biz-apps/marketing-server 0.4.0 → 0.5.1

package/dist/__tests__/adConversionParity.test.d.ts

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+export {};
+//# sourceMappingURL=adConversionParity.test.d.ts.map

package/dist/__tests__/adConversionParity.test.d.ts.map

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+{"version":3,"file":"adConversionParity.test.d.ts","sourceRoot":"","sources":["../../src/__tests__/adConversionParity.test.ts"],"names":[],"mappings":""}

package/dist/__tests__/adConversionParity.test.js

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+import { describe, expect, it } from 'vitest';
+import { GoogleAdsClient } from '../programs/google/GoogleAdsClient.js';
+import { MetaAdsClient, customConversionActionType, metaCallToActionFor, metaObjectiveFor } from '../programs/meta/MetaAdsClient.js';
+import { MetaAdsProgramDriver } from '../programs/meta/MetaAdsProgramDriver.js';
+function googleClient(answer) {
+    const calls = [];
+    const fetchImpl = (async (input, init) => {
+        const url = String(input);
+        calls.push({ url, init });
+        if (url.endsWith('/token'))
+            return new Response(JSON.stringify({ access_token: 't', expires_in: 3600 }), { status: 200 });
+        const body = init?.body ? JSON.parse(String(init.body)) : null;
+        return new Response(JSON.stringify(answer(url, body)), { status: 200 });
+    });
+    return { client: new GoogleAdsClient({ clientId: 'c', clientSecret: 's', refreshToken: 'r', customerId: '4684433735', fetchImpl }), calls };
+}
+const queryOf = (c) => JSON.parse(String(c.init?.body)).query ?? '';
+describe('GoogleAdsClient — conversion actions (D-34 parity)', () => {
+    it('lists the customer\'s conversion actions by id, with whether the account counts them by default', async () => {
+        const { client, calls } = googleClient(() => [{ results: [
+                    { conversionAction: { resourceName: 'customers/4684433735/conversionActions/7845520214', id: '7845520214', name: 'Ascend Book Download - Google - Form Submission', status: 'ENABLED', category: 'SUBMIT_LEAD_FORM', origin: 'WEBSITE', primaryForGoal: false, includeInConversionsMetric: false } },
+                    { conversionAction: { resourceName: 'customers/4684433735/conversionActions/7217103107', id: '7217103107', name: 'SC | GA4 | Purchase', status: 'ENABLED', category: 'PURCHASE', origin: 'WEBSITE', primaryForGoal: true, includeInConversionsMetric: true } },
+                    { conversionAction: { resourceName: 'customers/4684433735/conversionActions/1', id: '1', name: 'Paused one', status: 'PAUSED', primaryForGoal: true } },
+                ] }]);
+        const actions = await client.conversionActions();
+        expect(actions.map(a => [a.id, a.enabled, a.countsByDefault])).toEqual([['7845520214', true, false], ['7217103107', true, true], ['1', false, true]]);
+        expect(queryOf(calls[1])).toContain("FROM conversion_action WHERE conversion_action.status != 'REMOVED'");
+        expect(await client.findConversionActionById(' 7845520214 ')).toMatchObject({ name: 'Ascend Book Download - Google - Form Submission' });
+        expect(await client.findConversionActionById('999')).toBeNull();
+    });
+    it('creates a one-action custom goal named after the action and points the campaign at it with a CAMPAIGN-level goal config', async () => {
+        const { client, calls } = googleClient((url) => url.includes('customConversionGoals') ? { results: [{ resourceName: 'customers/4684433735/customConversionGoals/55' }] } : url.includes('searchStream') ? [] : { results: [{ resourceName: 'x' }] });
+        const goal = await client.ensureCustomConversionGoal('customers/4684433735/conversionActions/7845520214', 'Marketing: Ascend Book Download - Google - Form Submission');
+        expect(goal).toBe('customers/4684433735/customConversionGoals/55');
+        const lookup = calls.find(c => c.url.includes('searchStream'));
+        expect(queryOf(lookup)).toContain('FROM custom_conversion_goal');
+        const create = calls.find(c => c.url.includes('customConversionGoals:mutate'));
+        expect(JSON.parse(String(create.init?.body))).toEqual({ operations: [{ create: { name: 'Marketing: Ascend Book Download - Google - Form Submission', conversionActions: ['customers/4684433735/conversionActions/7845520214'], status: 'ENABLED' } }] });
+        await client.setCampaignConversionGoal('customers/4684433735/campaigns/24313683017', goal);
+        const point = calls.find(c => c.url.includes('conversionGoalCampaignConfigs:mutate'));
+        expect(JSON.parse(String(point.init?.body))).toEqual({ operations: [{
+                    update: { resourceName: 'customers/4684433735/conversionGoalCampaignConfigs/24313683017', goalConfigLevel: 'CAMPAIGN', customConversionGoal: goal },
+                    updateMask: 'goal_config_level,custom_conversion_goal',
+                }] });
+        // Google allows ONE goal per action list on the customer: an existing goal holding exactly this action is reused
+        // as is (whoever made it, whatever its name), a goal holding more actions is not a match.
+        const { client: adoptingClient, calls: adoptCalls } = googleClient(() => [{ results: [
+                    { customConversionGoal: { resourceName: 'customers/4684433735/customConversionGoals/9', name: 'Agency bundle', conversionActions: ['customers/4684433735/conversionActions/7845520214', 'customers/4684433735/conversionActions/7217103107'] } },
+                    { customConversionGoal: { resourceName: 'customers/4684433735/customConversionGoals/6459699002', name: 'CG-01 — conversion goal', conversionActions: ['customers/4684433735/conversionActions/7845520214'] } },
+                ] }]);
+        expect(await adoptingClient.ensureCustomConversionGoal('customers/4684433735/conversionActions/7845520214', 'Marketing: whatever')).toBe('customers/4684433735/customConversionGoals/6459699002');
+        expect(adoptCalls.some(c => c.url.includes('customConversionGoals:mutate'))).toBe(false);
+    });
+    it('measures the named action alone (all_conversions segmented by it) and leaves impressions, clicks and cost unsegmented', async () => {
+        const { client, calls } = googleClient((_url, body) => {
+            const q = body.query;
+            return q.includes('segments.conversion_action')
+                ? [{ results: [{ metrics: { allConversions: 3 } }] }]
+                : [{ results: [{ metrics: { impressions: 1000, clicks: 40, conversions: 0, costMicros: 12_500_000 } }] }];
+        });
+        const m = await client.campaignMetrics(['customers/4684433735/campaigns/1'], new Date('2026-10-01T00:00:00Z'), new Date('2026-10-14T00:00:00Z'), 'customers/4684433735/conversionActions/7845520214');
+        expect(m).toEqual({ impressions: 1000, clicks: 40, conversions: 3, spendUsd: 12.5 });
+        const queries = calls.filter(c => c.url.includes('searchStream')).map(queryOf);
+        expect(queries).toHaveLength(2);
+        expect(queries[0]).not.toContain('segments.conversion_action');
+        expect(queries[1]).toContain("SELECT metrics.all_conversions FROM campaign WHERE campaign.resource_name IN ('customers/4684433735/campaigns/1') AND segments.date BETWEEN '2026-10-01' AND '2026-10-14' AND segments.conversion_action = 'customers/4684433735/conversionActions/7845520214'");
+        const plain = await client.campaignMetrics(['customers/4684433735/campaigns/1'], new Date('2026-10-01T00:00:00Z'), new Date('2026-10-14T00:00:00Z'));
+        expect(plain.conversions).toBe(0);
+        expect(calls.filter(c => c.url.includes('searchStream'))).toHaveLength(3);
+    });
+});
+function metaClient(answer) {
+    const calls = [];
+    const fetchImpl = (async (input, init) => {
+        const url = new URL(String(input));
+        const body = init?.body instanceof URLSearchParams ? init.body : null;
+        calls.push({ url, body });
+        return new Response(JSON.stringify(answer(url, body)), { status: 200 });
+    });
+    return { client: new MetaAdsClient({ appSecret: 's', accessToken: 't', adAccountId: 'act_2312673322359408', fetchImpl }), calls };
+}
+describe('MetaAdsClient — custom conversions (D-34 parity)', () => {
+    it('lists custom conversions by id with archived ones disabled, and finds one by id', async () => {
+        const { client, calls } = metaClient(() => ({ data: [
+                { id: '795683087750734', name: 'SC | Ascend Download', custom_event_type: 'LEAD', is_archived: false, pixel: { id: '415938279713144' } },
+                { id: '167817987988570', name: 'Newsletter Subscribe', custom_event_type: 'SUBSCRIBE', is_archived: true, pixel: { id: '415938279713144' } },
+            ] }));
+        const list = await client.customConversions();
+        expect(list).toEqual([
+            { id: '795683087750734', name: 'SC | Ascend Download', enabled: true, customEventType: 'LEAD', pixelId: '415938279713144' },
+            { id: '167817987988570', name: 'Newsletter Subscribe', enabled: false, customEventType: 'SUBSCRIBE', pixelId: '415938279713144' },
+        ]);
+        expect(calls[0].url.pathname).toBe('/v21.0/act_2312673322359408/customconversions');
+        expect(calls[0].url.searchParams.get('fields')).toBe('id,name,custom_event_type,is_archived,pixel{id}');
+        expect(await client.findCustomConversionById('795683087750734')).toMatchObject({ name: 'SC | Ascend Download' });
+    });
+    it('creates the ad set optimising for the custom conversion (custom_conversion_id only — Meta 400s 100/1885014 if pixel_id is included), and the campaign under the objective the conversion calls for', async () => {
+        const { client, calls } = metaClient(() => ({ id: '120' }));
+        await client.createCampaign({ name: 'CX-05 — campaign', status: 'PAUSED', objective: 'OUTCOME_LEADS' });
+        expect(calls[0].body?.get('objective')).toBe('OUTCOME_LEADS');
+        await client.createAdSet({ name: 'CX-05 — ad set', campaignId: '120', dailyBudgetUsd: 25, status: 'PAUSED', runSchedule: { start: 1_792_000_000_000 }, countries: ['US'], conversion: { customConversionId: '795683087750734', pixelId: '415938279713144' } });
+        const adSet = calls[1].body;
+        expect(adSet.get('optimization_goal')).toBe('OFFSITE_CONVERSIONS');
+        expect(JSON.parse(adSet.get('promoted_object'))).toEqual({ custom_conversion_id: '795683087750734' });
+        await client.createAdSet({ name: 'CX-06 — ad set', campaignId: '120', dailyBudgetUsd: 25, status: 'PAUSED', runSchedule: { start: 1_792_000_000_000 }, countries: ['US'] });
+        expect(calls[2].body?.get('optimization_goal')).toBe('LINK_CLICKS');
+        expect(calls[2].body?.has('promoted_object')).toBe(false);
+    });
+    it('counts only the named conversion\'s action when one is given, every offsite/lead action otherwise', async () => {
+        const rows = { data: [{ impressions: '500', clicks: '20', spend: '10.5', actions: [
+                        { action_type: 'offsite_conversion.custom.795683087750734', value: '2' },
+                        { action_type: 'offsite_conversion.fb_pixel_lead', value: '5' },
+                        { action_type: 'link_click', value: '20' },
+                    ] }] };
+        const { client } = metaClient(() => rows);
+        expect((await client.adSetMetrics(['1'], new Date('2026-10-01T00:00:00Z'), new Date('2026-10-14T00:00:00Z'), '795683087750734')).conversions).toBe(2);
+        expect((await client.adSetMetrics(['1'], new Date('2026-10-01T00:00:00Z'), new Date('2026-10-14T00:00:00Z'))).conversions).toBe(7);
+        expect(customConversionActionType('795683087750734')).toBe('offsite_conversion.custom.795683087750734');
+    });
+    it('serves the authored primary text and the lever\'s call to action on the link ad (KI-162)', async () => {
+        const { client, calls } = metaClient(() => ({ id: '2300' }));
+        await client.createCreative({ name: 'CX-07 — creative', pageId: '519210931614315', link: 'https://sidecar.ai/ai?utm_campaign=CX-07', message: 'Your board expects an AI plan. Ascend gives you the roadmap.', headline: 'Master AI Strategy', description: 'Download the free Ascend ebook.', imageHash: 'abc', callToAction: 'DOWNLOAD' });
+        const spec = JSON.parse(calls[0].body.get('object_story_spec'));
+        expect(spec.page_id).toBe('519210931614315');
+        expect(spec.link_data['message']).toBe('Your board expects an AI plan. Ascend gives you the roadmap.');
+        expect(spec.link_data['call_to_action']).toEqual({ type: 'DOWNLOAD', value: { link: 'https://sidecar.ai/ai?utm_campaign=CX-07' } });
+        await client.createCreative({ name: 'CX-08 — creative', pageId: '1', link: 'https://x', message: 'm', headline: 'h', description: null, imageHash: null });
+        expect(JSON.parse(calls[1].body.get('object_story_spec')).link_data.call_to_action.type).toBe('LEARN_MORE');
+    });
+    it('maps the shared call-to-action lever onto Meta\'s labels, LEARN_MORE when there is no counterpart', () => {
+        expect(metaCallToActionFor('DOWNLOAD')).toBe('DOWNLOAD');
+        expect(metaCallToActionFor('REGISTER')).toBe('SIGN_UP');
+        expect(metaCallToActionFor('APPLY')).toBe('APPLY_NOW');
+        expect(metaCallToActionFor('VIEW_QUOTE')).toBe('GET_QUOTE');
+        expect(metaCallToActionFor('REQUEST_DEMO')).toBe('CONTACT_US');
+        expect(metaCallToActionFor('LEARN_MORE')).toBe('LEARN_MORE');
+        expect(metaCallToActionFor(null)).toBe('LEARN_MORE');
+    });
+    it('picks the ODAX objective from the conversion\'s event class', () => {
+        expect(metaObjectiveFor(null)).toBe('OUTCOME_TRAFFIC');
+        expect(metaObjectiveFor({ id: '1', name: 'x', enabled: true, customEventType: 'LEAD', pixelId: null })).toBe('OUTCOME_LEADS');
+        expect(metaObjectiveFor({ id: '1', name: 'x', enabled: true, customEventType: 'complete_registration', pixelId: null })).toBe('OUTCOME_LEADS');
+        expect(metaObjectiveFor({ id: '1', name: 'x', enabled: true, customEventType: 'PURCHASE', pixelId: null })).toBe('OUTCOME_SALES');
+        expect(metaObjectiveFor({ id: '1', name: 'x', enabled: true, customEventType: 'OTHER', pixelId: null })).toBe('OUTCOME_SALES');
+    });
+    it('checks creativeIntroText against Meta\'s 125-character primary-text threshold at propose (MA_PRIMARY_TEXT_LONG)', async () => {
+        const driver = new MetaAdsProgramDriver();
+        const makeProgram = (creativeIntroText) => ({
+            id: 'P1', brandId: 'B1',
+            params: {
+                campaignCode: 'CX-07',
+                tacticConfigJSON: JSON.stringify({
+                    audience: 'targeted', dailyBudgetUsd: 25, landingPageUrl: 'https://sidecar.ai/ai',
+                    optimizeFor: 'clicks', creativeHeadlines: ['Master AI Strategy'], creativeDescriptions: ['Free Ascend ebook'],
+                    creativeIntroText,
+                }),
+            },
+        });
+        const long = await driver.validateProposal(makeProgram('A'.repeat(140)));
+        expect(long.find(i => i.code === 'MA_PRIMARY_TEXT_LONG')).toMatchObject({ severity: 'notice', code: 'MA_PRIMARY_TEXT_LONG' });
+        const short = await driver.validateProposal(makeProgram('Your board expects an AI plan. Ascend gives you the roadmap.'));
+        expect(short.find(i => i.code === 'MA_PRIMARY_TEXT_LONG')).toBeUndefined();
+    });
+});
+//# sourceMappingURL=adConversionParity.test.js.map

package/dist/__tests__/adConversionParity.test.js.map

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package/dist/__tests__/googleCreativeImage.test.d.ts

@@ -0,0 +1,2 @@
+export {};
+//# sourceMappingURL=googleCreativeImage.test.d.ts.map

package/dist/__tests__/googleCreativeImage.test.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"googleCreativeImage.test.d.ts","sourceRoot":"","sources":["../../src/__tests__/googleCreativeImage.test.ts"],"names":[],"mappings":""}

package/dist/__tests__/googleCreativeImage.test.js

@@ -0,0 +1,53 @@
+import { afterEach, describe, expect, it, vi } from 'vitest';
+import { GoogleAdsProgramDriver } from '../programs/google/GoogleAdsProgramDriver.js';
+/** A PNG whose IHDR says width×height — enough for the header-only dimension reader. */
+function png(width, height) {
+    const b = new Uint8Array(33);
+    b.set([0x89, 0x50, 0x4e, 0x47, 0x0d, 0x0a, 0x1a, 0x0a], 0);
+    const dv = new DataView(b.buffer);
+    dv.setUint32(8, 13);
+    b.set([0x49, 0x48, 0x44, 0x52], 12);
+    dv.setUint32(16, width);
+    dv.setUint32(20, height);
+    return b;
+}
+const user = { ID: 'U1', Email: 'harness@example.test' };
+const ctx = async () => ({ ok: true, client: { conversionActions: async () => [], findConversionActionById: async () => null }, brandConnectionId: 'C1', customerId: '4684433735', brandAssets: null, launchState: 'Paused' });
+const program = (levers) => ({ id: 'P1', brandId: 'B1', params: { tacticConfigJSON: JSON.stringify({ audience: 'targeted', dailyBudgetUsd: 25, landingPageUrl: 'https://sidecar.ai/ai', optimizeFor: 'clicks', creativeHeadlines: ['Free Ebook'], creativeDescriptions: ['Download it'], ...levers }) } });
+describe('GoogleAdsProgramDriver — the program image is held to Google\'s landscape slot at propose (KI-156)', () => {
+    afterEach(() => vi.unstubAllGlobals());
+    it('refuses a 16:9 generator frame with GA_CREATIVE_IMAGE_RATIO naming the size', async () => {
+        vi.stubGlobal('fetch', async () => new Response(Buffer.from(png(1376, 768)), { status: 200, headers: { 'content-type': 'image/png' } }));
+        const issues = await new GoogleAdsProgramDriver(user, ctx).validateProposal(program({ creativeImageUrl: 'https://example.test/ad.png' }));
+        const hit = issues.find(i => i.code === 'GA_CREATIVE_IMAGE_RATIO');
+        expect(hit?.severity).toBe('error');
+        expect(hit?.message).toMatch(/1376×768/);
+        expect(hit?.message).toMatch(/1\.91:1/);
+    });
+    it('accepts a 1.91:1 image and says nothing', async () => {
+        vi.stubGlobal('fetch', async () => new Response(Buffer.from(png(1200, 628)), { status: 200, headers: { 'content-type': 'image/png' } }));
+        const issues = await new GoogleAdsProgramDriver(user, ctx).validateProposal(program({ creativeImageUrl: 'https://example.test/ad.png' }));
+        expect(issues.filter(i => i.code.startsWith('GA_CREATIVE_IMAGE'))).toEqual([]);
+    });
+    it('warns, never refuses, when the image cannot be fetched', async () => {
+        vi.stubGlobal('fetch', async () => { throw new Error('ECONNRESET'); });
+        const issues = await new GoogleAdsProgramDriver(user, ctx).validateProposal(program({ creativeImageUrl: 'https://example.test/ad.png' }));
+        const hit = issues.find(i => i.code === 'GA_CREATIVE_IMAGE_UNREACHABLE');
+        expect(hit?.severity).toBe('warning');
+        expect(hit?.message).not.toMatch(/fall back/);
+    });
+    it('reports GA_CREATIVE_IMAGE_INVALID when the URL serves a non-image content-type', async () => {
+        vi.stubGlobal('fetch', async () => new Response('<html>not an image</html>', { status: 200, headers: { 'content-type': 'text/html' } }));
+        const issues = await new GoogleAdsProgramDriver(user, ctx).validateProposal(program({ creativeImageUrl: 'https://example.test/page' }));
+        const hit = issues.find(i => i.code === 'GA_CREATIVE_IMAGE_INVALID');
+        expect(hit?.severity).toBe('error');
+        expect(hit?.message).toMatch(/PNG or JPEG required/);
+    });
+    it('does not fetch anything when no image lever is set', async () => {
+        const f = vi.fn();
+        vi.stubGlobal('fetch', f);
+        await new GoogleAdsProgramDriver(user, ctx).validateProposal(program({}));
+        expect(f).not.toHaveBeenCalled();
+    });
+});
+//# sourceMappingURL=googleCreativeImage.test.js.map

package/dist/__tests__/googleCreativeImage.test.js.map

@@ -0,0 +1 @@
+{"version":3,"file":"googleCreativeImage.test.js","sourceRoot":"","sources":["../../src/__tests__/googleCreativeImage.test.ts"],"names":[],"mappings":"AAAA,OAAO,EAAE,SAAS,EAAE,QAAQ,EAAE,MAAM,EAAE,EAAE,EAAE,EAAE,EAAE,MAAM,QAAQ,CAAC;AAC7D,OAAO,EAAE,sBAAsB,EAAE,MAAM,8CAA8C,CAAC;AAGtF,wFAAwF;AACxF,SAAS,GAAG,CAAC,KAAa,EAAE,MAAc;IACtC,MAAM,CAAC,GAAG,IAAI,UAAU,CAAC,EAAE,CAAC,CAAC;IAC7B,CAAC,CAAC,GAAG,CAAC,CAAC,IAAI,EAAE,IAAI,EAAE,IAAI,EAAE,IAAI,EAAE,IAAI,EAAE,IAAI,EAAE,IAAI,EAAE,IAAI,CAAC,EAAE,CAAC,CAAC,CAAC;IAC3D,MAAM,EAAE,GAAG,IAAI,QAAQ,CAAC,CAAC,CAAC,MAAM,CAAC,CAAC;IAClC,EAAE,CAAC,SAAS,CAAC,CAAC,EAAE,EAAE,CAAC,CAAC;IAAC,CAAC,CAAC,GAAG,CAAC,CAAC,IAAI,EAAE,IAAI,EAAE,IAAI,EAAE,IAAI,CAAC,EAAE,EAAE,CAAC,CAAC;IAAC,EAAE,CAAC,SAAS,CAAC,EAAE,EAAE,KAAK,CAAC,CAAC;IAAC,EAAE,CAAC,SAAS,CAAC,EAAE,EAAE,MAAM,CAAC,CAAC;IAC5G,OAAO,CAAC,CAAC;AACb,CAAC;AACD,MAAM,IAAI,GAAG,EAAE,EAAE,EAAE,IAAI,EAAE,KAAK,EAAE,sBAAsB,EAAW,CAAC;AAClE,MAAM,GAAG,GAAG,KAAK,IAAqC,EAAE,CAAC,CAAC,EAAE,EAAE,EAAE,IAAI,EAAE,MAAM,EAAE,EAAE,iBAAiB,EAAE,KAAK,IAAI,EAAE,CAAC,EAAE,EAAE,wBAAwB,EAAE,KAAK,IAAI,EAAE,CAAC,IAAI,EAAW,EAAE,iBAAiB,EAAE,IAAI,EAAE,UAAU,EAAE,YAAY,EAAE,WAAW,EAAE,IAAI,EAAE,WAAW,EAAE,QAAQ,EAAE,CAAC,CAAC;AACzQ,MAAM,OAAO,GAAG,CAAC,MAA+B,EAAE,EAAE,CAAC,CAAC,EAAE,EAAE,EAAE,IAAI,EAAE,OAAO,EAAE,IAAI,EAAE,MAAM,EAAE,EAAE,gBAAgB,EAAE,IAAI,CAAC,SAAS,CAAC,EAAE,QAAQ,EAAE,UAAU,EAAE,cAAc,EAAE,EAAE,EAAE,cAAc,EAAE,uBAAuB,EAAE,WAAW,EAAE,QAAQ,EAAE,iBAAiB,EAAE,CAAC,YAAY,CAAC,EAAE,oBAAoB,EAAE,CAAC,aAAa,CAAC,EAAE,GAAG,MAAM,EAAE,CAAC,EAAE,EAAE,CAAU,CAAC;AAE7U,QAAQ,CAAC,oGAAoG,EAAE,GAAG,EAAE;IAChH,SAAS,CAAC,GAAG,EAAE,CAAC,EAAE,CAAC,gBAAgB,EAAE,CAAC,CAAC;IACvC,EAAE,CAAC,6EAA6E,EAAE,KAAK,IAAI,EAAE;QACzF,EAAE,CAAC,UAAU,CAAC,OAAO,EAAE,KAAK,IAAI,EAAE,CAAC,IAAI,QAAQ,CAAC,MAAM,CAAC,IAAI,CAAC,GAAG,CAAC,IAAI,EAAE,GAAG,CAAC,CAAC,EAAE,EAAE,MAAM,EAAE,GAAG,EAAE,OAAO,EAAE,EAAE,cAAc,EAAE,WAAW,EAAE,EAAE,CAAC,CAAC,CAAC;QACzI,MAAM,MAAM,GAAG,MAAM,IAAI,sBAAsB,CAAC,IAAI,EAAE,GAAG,CAAC,CAAC,gBAAgB,CAAC,OAAO,CAAC,EAAE,gBAAgB,EAAE,6BAA6B,EAAE,CAAC,CAAC,CAAC;QAC1I,MAAM,GAAG,GAAG,MAAM,CAAC,IAAI,CAAC,CAAC,CAAC,EAAE,CAAC,CAAC,CAAC,IAAI,KAAK,yBAAyB,CAAC,CAAC;QACnE,MAAM,CAAC,GAAG,EAAE,QAAQ,CAAC,CAAC,IAAI,CAAC,OAAO,CAAC,CAAC;QACpC,MAAM,CAAC,GAAG,EAAE,OAAO,CAAC,CAAC,OAAO,CAAC,UAAU,CAAC,CAAC;QACzC,MAAM,CAAC,GAAG,EAAE,OAAO,CAAC,CAAC,OAAO,CAAC,SAAS,CAAC,CAAC;IAC5C,CAAC,CAAC,CAAC;IACH,EAAE,CAAC,yCAAyC,EAAE,KAAK,IAAI,EAAE;QACrD,EAAE,CAAC,UAAU,CAAC,OAAO,EAAE,KAAK,IAAI,EAAE,CAAC,IAAI,QAAQ,CAAC,MAAM,CAAC,IAAI,CAAC,GAAG,CAAC,IAAI,EAAE,GAAG,CAAC,CAAC,EAAE,EAAE,MAAM,EAAE,GAAG,EAAE,OAAO,EAAE,EAAE,cAAc,EAAE,WAAW,EAAE,EAAE,CAAC,CAAC,CAAC;QACzI,MAAM,MAAM,GAAG,MAAM,IAAI,sBAAsB,CAAC,IAAI,EAAE,GAAG,CAAC,CAAC,gBAAgB,CAAC,OAAO,CAAC,EAAE,gBAAgB,EAAE,6BAA6B,EAAE,CAAC,CAAC,CAAC;QAC1I,MAAM,CAAC,MAAM,CAAC,MAAM,CAAC,CAAC,CAAC,EAAE,CAAC,CAAC,CAAC,IAAI,CAAC,UAAU,CAAC,mBAAmB,CAAC,CAAC,CAAC,CAAC,OAAO,CAAC,EAAE,CAAC,CAAC;IACnF,CAAC,CAAC,CAAC;IACH,EAAE,CAAC,wDAAwD,EAAE,KAAK,IAAI,EAAE;QACpE,EAAE,CAAC,UAAU,CAAC,OAAO,EAAE,KAAK,IAAI,EAAE,GAAG,MAAM,IAAI,KAAK,CAAC,YAAY,CAAC,CAAC,CAAC,CAAC,CAAC,CAAC;QACvE,MAAM,MAAM,GAAG,MAAM,IAAI,sBAAsB,CAAC,IAAI,EAAE,GAAG,CAAC,CAAC,gBAAgB,CAAC,OAAO,CAAC,EAAE,gBAAgB,EAAE,6BAA6B,EAAE,CAAC,CAAC,CAAC;QAC1I,MAAM,GAAG,GAAG,MAAM,CAAC,IAAI,CAAC,CAAC,CAAC,EAAE,CAAC,CAAC,CAAC,IAAI,KAAK,+BAA+B,CAAC,CAAC;QACzE,MAAM,CAAC,GAAG,EAAE,QAAQ,CAAC,CAAC,IAAI,CAAC,SAAS,CAAC,CAAC;QACtC,MAAM,CAAC,GAAG,EAAE,OAAO,CAAC,CAAC,GAAG,CAAC,OAAO,CAAC,WAAW,CAAC,CAAC;IAClD,CAAC,CAAC,CAAC;IACH,EAAE,CAAC,gFAAgF,EAAE,KAAK,IAAI,EAAE;QAC5F,EAAE,CAAC,UAAU,CAAC,OAAO,EAAE,KAAK,IAAI,EAAE,CAAC,IAAI,QAAQ,CAAC,2BAA2B,EAAE,EAAE,MAAM,EAAE,GAAG,EAAE,OAAO,EAAE,EAAE,cAAc,EAAE,WAAW,EAAE,EAAE,CAAC,CAAC,CAAC;QACzI,MAAM,MAAM,GAAG,MAAM,IAAI,sBAAsB,CAAC,IAAI,EAAE,GAAG,CAAC,CAAC,gBAAgB,CAAC,OAAO,CAAC,EAAE,gBAAgB,EAAE,2BAA2B,EAAE,CAAC,CAAC,CAAC;QACxI,MAAM,GAAG,GAAG,MAAM,CAAC,IAAI,CAAC,CAAC,CAAC,EAAE,CAAC,CAAC,CAAC,IAAI,KAAK,2BAA2B,CAAC,CAAC;QACrE,MAAM,CAAC,GAAG,EAAE,QAAQ,CAAC,CAAC,IAAI,CAAC,OAAO,CAAC,CAAC;QACpC,MAAM,CAAC,GAAG,EAAE,OAAO,CAAC,CAAC,OAAO,CAAC,sBAAsB,CAAC,CAAC;IACzD,CAAC,CAAC,CAAC;IACH,EAAE,CAAC,oDAAoD,EAAE,KAAK,IAAI,EAAE;QAChE,MAAM,CAAC,GAAG,EAAE,CAAC,EAAE,EAAE,CAAC;QAAC,EAAE,CAAC,UAAU,CAAC,OAAO,EAAE,CAAC,CAAC,CAAC;QAC7C,MAAM,IAAI,sBAAsB,CAAC,IAAI,EAAE,GAAG,CAAC,CAAC,gBAAgB,CAAC,OAAO,CAAC,EAAE,CAAC,CAAC,CAAC;QAC1E,MAAM,CAAC,CAAC,CAAC,CAAC,GAAG,CAAC,gBAAgB,EAAE,CAAC;IACrC,CAAC,CAAC,CAAC;AACP,CAAC,CAAC,CAAC"}

package/dist/programs/google/GoogleAdsClient.d.ts

@@ -26,6 +26,21 @@ export interface GoogleCampaignMetrics {
     conversions: number;
     spendUsd: number;
 }
+/**
+ * A conversion action the customer defines (a form submit, a download, a GA4 event) — the platform OBJECT a program's
+ * `conversionId` lever points at (D-34). `enabled` mirrors LinkedIn's flag: ENABLED status. `countsByDefault` says
+ * whether the account already counts it in `metrics.conversions` (primary + included); a secondary action counts
+ * only through the campaign's custom goal, which is why lock sets one and measurement filters by the action.
+ */
+export interface GoogleConversionAction {
+    id: string;
+    resourceName: string;
+    name: string;
+    enabled: boolean;
+    category: string | null;
+    origin: string | null;
+    countsByDefault: boolean;
+}
 export declare class GoogleAdsClient {
     private readonly config;
     private readonly fetchImpl;
@@ -43,6 +58,21 @@ export declare class GoogleAdsClient {
         budgetResourceName: string;
         status?: 'ENABLED' | 'PAUSED';
     }): Promise<string>;
+    /** The customer's live conversion actions — what a program may name by id (R5, D-34). */
+    conversionActions(): Promise<GoogleConversionAction[]>;
+    /** The conversion action with this id, or null — the levers carry ids, never names (D-34). */
+    findConversionActionById(id: string): Promise<GoogleConversionAction | null>;
+    /**
+     * The custom conversion goal holding exactly this action — found by its ACTION LIST, created only when none exists;
+     * returns its resource name. Google optimises and counts a campaign against its GOALS, not against an action
+     * directly, and allows ONE goal per action list on the customer (`DUPLICATE_CONVERSION_ACTION_LIST`, live on
+     * Sidecar.ai 2026-10-28 when CG-02 tried to make its own after CG-01's): a goal belongs to the action, so every
+     * program naming the action shares it. A goal the customer made themselves is reused as is — never renamed.
+     * `name` is used only for a goal this call creates.
+     */
+    ensureCustomConversionGoal(conversionActionResourceName: string, name: string): Promise<string>;
+    /** Points the campaign at a custom goal (CAMPAIGN-level goal config instead of the account default). */
+    setCampaignConversionGoal(campaignResourceName: string, customConversionGoalResourceName: string): Promise<void>;
     /** Creates the Display ad group targeting lives on; returns its resource name. */
     createAdGroup(name: string, campaignResourceName: string): Promise<string>;
     /**
@@ -59,7 +89,7 @@ export declare class GoogleAdsClient {
      * (creating blind 400s with NAME_ALREADY_USED / DUPLICATE_NAME).
      * `campaignScope` narrows ad_group lookups, whose names are only unique per campaign.
      */
-    findByName(resource: 'user_list' | 'campaign_budget' | 'campaign' | 'ad_group', name: string, campaignScope?: string): Promise<string | null>;
+    findByName(resource: 'user_list' | 'campaign_budget' | 'campaign' | 'ad_group' | 'custom_conversion_goal', name: string, campaignScope?: string): Promise<string | null>;
     /** Creates a website-visitor remarketing list (rule shape verified in the spike). */
     createRemarketingList(name: string, membershipDays: number): Promise<string>;
     /** Uploads an image asset (base64 PNG/JPEG); returns its resource name. */
@@ -82,8 +112,13 @@ export declare class GoogleAdsClient {
     }): Promise<string>;
     setCampaignStatus(campaignResourceName: string, status: 'ENABLED' | 'PAUSED'): Promise<void>;
     setDailyBudget(budgetResourceName: string, dailyBudgetUsd: number): Promise<void>;
-    /** Summed metrics for the campaigns over [from, to] — the Inferred input. */
-    campaignMetrics(campaignResourceNames: string[], from: Date, to: Date): Promise<GoogleCampaignMetrics>;
+    /**
+     * Summed metrics for the campaigns over [from, to] — the Inferred input. With a conversion action named (D-34
+     * parity), `conversions` is THAT action's count only (`metrics.all_conversions` segmented by the action, so a
+     * secondary action the account does not count by default is still counted); without one it is the account's
+     * default conversions figure, as before.
+     */
+    campaignMetrics(campaignResourceNames: string[], from: Date, to: Date, conversionActionResourceName?: string | null): Promise<GoogleCampaignMetrics>;
     private mutate;
     private firstResourceName;
     private rawJson;

package/dist/programs/google/GoogleAdsClient.d.ts.map

@@ -1 +1 @@
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package/dist/programs/google/GoogleAdsClient.js

@@ -30,6 +30,10 @@ const ENDPOINTS = {
     search: (cid) => `/customers/${cid}/googleAds:searchStream`,
     assets: (cid) => `/customers/${cid}/assets:mutate`,
     adGroupAds: (cid) => `/customers/${cid}/adGroupAds:mutate`,
+    /** A named set of conversion actions a campaign can be told to optimise for and count (D-34 parity, 0.4.1). */
+    customConversionGoals: (cid) => `/customers/${cid}/customConversionGoals:mutate`,
+    /** One row per campaign: CUSTOMER-level goals (the account default) or CAMPAIGN-level with a custom goal. */
+    conversionGoalCampaignConfigs: (cid) => `/customers/${cid}/conversionGoalCampaignConfigs:mutate`,
 };
 export class GoogleAdsApiError extends Error {
     constructor(status, message, 
@@ -80,6 +84,72 @@ export class GoogleAdsClient {
             }]);
         return this.firstResourceName(res, 'campaign');
     }
+    /** The customer's live conversion actions — what a program may name by id (R5, D-34). */
+    async conversionActions() {
+        const query = 'SELECT conversion_action.id, conversion_action.resource_name, conversion_action.name, conversion_action.status, '
+            + 'conversion_action.category, conversion_action.origin, conversion_action.primary_for_goal, conversion_action.include_in_conversions_metric '
+            + "FROM conversion_action WHERE conversion_action.status != 'REMOVED' ORDER BY conversion_action.name";
+        const body = await this.rawJson('POST', ENDPOINTS.search(this.config.customerId), { query });
+        const chunks = Array.isArray(body) ? body : [];
+        const out = [];
+        for (const row of chunks.flatMap(c => c.results ?? [])) {
+            const a = row.conversionAction;
+            if (!a || a['id'] == null || typeof a['name'] !== 'string' || typeof a['resourceName'] !== 'string')
+                continue;
+            out.push({
+                id: String(a['id']),
+                resourceName: a['resourceName'],
+                name: a['name'],
+                enabled: a['status'] === 'ENABLED',
+                category: typeof a['category'] === 'string' ? a['category'] : null,
+                origin: typeof a['origin'] === 'string' ? a['origin'] : null,
+                countsByDefault: a['primaryForGoal'] === true && a['includeInConversionsMetric'] !== false,
+            });
+        }
+        return out;
+    }
+    /** The conversion action with this id, or null — the levers carry ids, never names (D-34). */
+    async findConversionActionById(id) {
+        const want = id.trim();
+        return (await this.conversionActions()).find(c => c.id === want) ?? null;
+    }
+    /**
+     * The custom conversion goal holding exactly this action — found by its ACTION LIST, created only when none exists;
+     * returns its resource name. Google optimises and counts a campaign against its GOALS, not against an action
+     * directly, and allows ONE goal per action list on the customer (`DUPLICATE_CONVERSION_ACTION_LIST`, live on
+     * Sidecar.ai 2026-10-28 when CG-02 tried to make its own after CG-01's): a goal belongs to the action, so every
+     * program naming the action shares it. A goal the customer made themselves is reused as is — never renamed.
+     * `name` is used only for a goal this call creates.
+     */
+    async ensureCustomConversionGoal(conversionActionResourceName, name) {
+        const want = conversionActionResourceName.trim();
+        const body = await this.rawJson('POST', ENDPOINTS.search(this.config.customerId), {
+            query: "SELECT custom_conversion_goal.resource_name, custom_conversion_goal.conversion_actions FROM custom_conversion_goal WHERE custom_conversion_goal.status != 'REMOVED'",
+        });
+        const chunks = Array.isArray(body) ? body : [];
+        for (const row of chunks.flatMap(c => c.results ?? [])) {
+            const g = row.customConversionGoal;
+            const actions = (g?.conversionActions ?? []).map(a => a.trim());
+            if (g?.resourceName && actions.length === 1 && actions[0] === want)
+                return g.resourceName;
+        }
+        const res = await this.mutate(ENDPOINTS.customConversionGoals(this.config.customerId), [{
+                create: { name, conversionActions: [want], status: 'ENABLED' },
+            }]);
+        return this.firstResourceName(res, 'customConversionGoal');
+    }
+    /** Points the campaign at a custom goal (CAMPAIGN-level goal config instead of the account default). */
+    async setCampaignConversionGoal(campaignResourceName, customConversionGoalResourceName) {
+        const campaignId = campaignResourceName.split('/').pop() ?? '';
+        await this.mutate(ENDPOINTS.conversionGoalCampaignConfigs(this.config.customerId), [{
+                update: {
+                    resourceName: `customers/${this.config.customerId}/conversionGoalCampaignConfigs/${campaignId}`,
+                    goalConfigLevel: 'CAMPAIGN',
+                    customConversionGoal: customConversionGoalResourceName,
+                },
+                updateMask: 'goal_config_level,custom_conversion_goal',
+            }]);
+    }
     /** Creates the Display ad group targeting lives on; returns its resource name. */
     async createAdGroup(name, campaignResourceName) {
         const res = await this.mutate(ENDPOINTS.adGroups(this.config.customerId), [{
@@ -191,23 +261,35 @@ export class GoogleAdsClient {
                 updateMask: 'amount_micros',
             }]);
     }
-    /** Summed metrics for the campaigns over [from, to] — the Inferred input. */
-    async campaignMetrics(campaignResourceNames, from, to) {
+    /**
+     * Summed metrics for the campaigns over [from, to] — the Inferred input. With a conversion action named (D-34
+     * parity), `conversions` is THAT action's count only (`metrics.all_conversions` segmented by the action, so a
+     * secondary action the account does not count by default is still counted); without one it is the account's
+     * default conversions figure, as before.
+     */
+    async campaignMetrics(campaignResourceNames, from, to, conversionActionResourceName) {
         const day = (d) => d.toISOString().slice(0, 10);
         const names = campaignResourceNames.map(n => `'${n.replace(/'/g, '')}'`).join(', ');
-        const query = `SELECT metrics.impressions, metrics.clicks, metrics.conversions, metrics.cost_micros `
-            + `FROM campaign WHERE campaign.resource_name IN (${names}) `
-            + `AND segments.date BETWEEN '${day(from)}' AND '${day(to)}'`;
-        const body = await this.rawJson('POST', ENDPOINTS.search(this.config.customerId), { query });
-        // searchStream returns an ARRAY of chunks, each with results[].
-        const chunks = Array.isArray(body) ? body : [];
-        const rows = chunks.flatMap(c => c.results ?? []);
-        const sum = (k) => rows.reduce((a, r) => a + (Number(r.metrics?.[k]) || 0), 0);
+        const scope = `FROM campaign WHERE campaign.resource_name IN (${names}) AND segments.date BETWEEN '${day(from)}' AND '${day(to)}'`;
+        const rowsOf = async (query) => {
+            const body = await this.rawJson('POST', ENDPOINTS.search(this.config.customerId), { query });
+            // searchStream returns an ARRAY of chunks, each with results[].
+            const chunks = Array.isArray(body) ? body : [];
+            return chunks.flatMap(c => c.results ?? []);
+        };
+        const sumOf = (rows, k) => rows.reduce((a, r) => a + (Number(r.metrics?.[k]) || 0), 0);
+        const rows = await rowsOf(`SELECT metrics.impressions, metrics.clicks, metrics.conversions, metrics.cost_micros ${scope}`);
+        let conversions = sumOf(rows, 'conversions');
+        if (conversionActionResourceName) {
+            // Segmenting by conversion_action leaves only conversion metrics meaningful, hence the second query.
+            const scoped = await rowsOf(`SELECT metrics.all_conversions ${scope} AND segments.conversion_action = '${conversionActionResourceName.replace(/'/g, '')}'`);
+            conversions = sumOf(scoped, 'allConversions');
+        }
         return {
-            impressions: sum('impressions'),
-            clicks: sum('clicks'),
-            conversions: sum('conversions'),
-            spendUsd: sum('costMicros') / 1_000_000,
+            impressions: sumOf(rows, 'impressions'),
+            clicks: sumOf(rows, 'clicks'),
+            conversions,
+            spendUsd: sumOf(rows, 'costMicros') / 1_000_000,
         };
     }
     // ── envelope ────────────────────────────────────────────────────────────

package/dist/programs/google/GoogleAdsClient.js.map

@@ -1 +1 @@
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package/dist/programs/google/GoogleAdsProgramDriver.d.ts

@@ -15,7 +15,7 @@
  * approval gate (V3-12) BEFORE onLock — by the time this runs, a human approved the spend.
  */
 import { type UserInfo } from '@memberjunction/core';
-import { BaseProgramTypeDriver, type DriverRetirementReason, type DriverValidationIssue, type MetricCollectionWindow, type MetricObservation, type ProgramForDriver, type ProgramTypeParamSpec, type RefreshStatusResult, type RetireStatusResult } from '@mj-biz-apps/marketing-core';
+import { BaseProgramTypeDriver, type DriverRetirementReason, type DriverValidationIssue, type MetricCollectionWindow, type MetricObservation, type PlatformAudienceOptions, type ProgramForDriver, type ProgramTypeParamSpec, type RefreshStatusResult, type RetireStatusResult } from '@mj-biz-apps/marketing-core';
 import { type GoogleContextResolver } from './googleAdsExecutionContext.js';
 export declare class GoogleAdsProgramDriver extends BaseProgramTypeDriver {
     private readonly contextUser?;
@@ -25,12 +25,25 @@ export declare class GoogleAdsProgramDriver extends BaseProgramTypeDriver {
     readonly paramSpecs: ReadonlyArray<ProgramTypeParamSpec>;
     constructor(contextUser?: UserInfo, resolveContext?: GoogleContextResolver);
     validateProposal(program: ProgramForDriver): Promise<DriverValidationIssue[]>;
+    /**
+     * The conversion is a platform OBJECT the levers point at by id (R5, D-34 — the same rule as LinkedIn's): a
+     * named action must exist on the customer, a disabled one is a warning, and a program that names none must say
+     * `optimizeFor: "clicks"` (D-31) — otherwise it would be measured by a number Google reports as whatever the
+     * account counts by default, which for a secondary action such as HubSpot's form-submit action is nothing.
+     */
+    private validateConversionChoice;
     /**
      * Google's Responsive Display Ad limits — enforced at PROPOSE so the agent's copy is
      * refused with field-level messages instead of dying at lock: headlines ≤ 30 chars,
      * long headline and descriptions ≤ 90 (platform constants, not house style).
      */
     private validateGoogleCreative;
+    /**
+     * The program's own image is held to Google's landscape slot at PROPOSE (KI-156): Google crops nothing and refuses a
+     * non-1.91:1 image at ad creation — after the campaign, budget, ad group and goal exist. The same check Settings
+     * runs on the brand's landscape image, so the refusal names the size and the requirement while the proposal is a draft.
+     */
+    private validateCreativeImage;
     onLock(program: ProgramForDriver): Promise<void>;
     collectMetrics(program: ProgramForDriver, window: MetricCollectionWindow): Promise<MetricObservation[] | null>;
     /**
@@ -41,6 +54,11 @@ export declare class GoogleAdsProgramDriver extends BaseProgramTypeDriver {
      */
     refreshStatus(program: ProgramForDriver, window: MetricCollectionWindow): Promise<RefreshStatusResult>;
     onRetire(program: ProgramForDriver, reason: DriverRetirementReason): Promise<RetireStatusResult>;
+    /** The conversion actions a brand's customer can point at by id (R5, D-34); Google offers no saved audiences here yet. */
+    listAudienceOptions(brandId: string): Promise<PlatformAudienceOptions | null>;
+    /** Lock's answer to D-31: the named action, or null when the levers chose clicks; anything else is refused. */
+    private resolveConversionForLock;
+    private stateOf;
     private loadRefs;
     private saveRef;
     private updateRefState;