@mathrunet/masamune_firebase_workflow_marketing 3.8.0

package/dist/functions/analyze_market_research.js

@@ -0,0 +1,346 @@
+"use strict";
+Object.defineProperty(exports, "__esModule", { value: true });
+exports.AnalyzeMarketResearch = void 0;
+const masamune_firebase_workflow_1 = require("@mathrunet/masamune_firebase_workflow");
+const genai_1 = require("@google/genai");
+const locales_1 = require("../locales");
+/**
+ * A function for analyzing market research data.
+ *
+ * 市場調査データを分析するためのFunction。
+ */
+class AnalyzeMarketResearch extends masamune_firebase_workflow_1.WorkflowProcessFunctionBase {
+    /**
+     * The ID of the function.
+     *
+     * 関数のID。
+     */
+    id = "analyze_market_research";
+    /**
+     * The process of the function.
+     *
+     * @param context
+     * The context of the function.
+     *
+     * @returns
+     * The action of the function.
+     */
+    async process(context) {
+        const action = context.action;
+        const task = context.task;
+        // 1. task.resultsからmarketResearchDataを取得
+        const marketResearchData = task.results?.marketResearchData;
+        if (!marketResearchData || "error" in marketResearchData) {
+            console.log("AnalyzeMarketResearch: No valid marketResearchData found in task.results");
+            return {
+                ...action,
+                results: {
+                    marketResearch: {
+                        error: "No valid marketResearchData found. Run research_market action first.",
+                        generatedAt: new Date().toISOString(),
+                    },
+                }
+            };
+        }
+        // 2. task.projectからプロジェクトデータを取得
+        const projectData = await this.loadProjectData(task);
+        // 3. 環境変数からプロジェクト情報を取得
+        const gcpProjectId = process.env.GCLOUD_PROJECT || process.env.GOOGLE_CLOUD_PROJECT || process.env.GCP_PROJECT_ID;
+        const region = process.env.GCLOUD_REGION || "us-central1";
+        const modelName = process.env.GEMINI_MODEL || "gemini-2.5-flash";
+        const inputPrice = Number(process.env.MODEL_INPUT_PRICE || 0.0000003);
+        const outputPrice = Number(process.env.MODEL_OUTPUT_PRICE || 0.0000025);
+        if (!gcpProjectId) {
+            console.error("AnalyzeMarketResearch: No GCP project ID found");
+            return {
+                ...action,
+                results: {
+                    marketResearch: {
+                        error: "No GCP project ID configured",
+                        generatedAt: new Date().toISOString(),
+                    },
+                }
+            };
+        }
+        try {
+            // 4. GoogleGenAI を初期化（VertexAI モード）
+            const genai = new genai_1.GoogleGenAI({
+                vertexai: true,
+                project: gcpProjectId,
+                location: region,
+            });
+            // 5. プロンプトを構築
+            const locale = typeof action.locale === "object"
+                ? action.locale["@language"]
+                : action.locale;
+            const prompt = this.buildAnalysisPrompt(projectData, marketResearchData, locale);
+            // 6. Gemini APIを呼び出し
+            console.log("AnalyzeMarketResearch: Calling Gemini API for deep analysis...");
+            const response = await genai.models.generateContent({
+                model: modelName,
+                contents: prompt,
+                config: {
+                    responseMimeType: "application/json",
+                    responseSchema: this.getResponseSchema(),
+                }
+            });
+            const text = response.text;
+            if (!text) {
+                throw new Error("Failed to generate content from Gemini.");
+            }
+            // 7. JSONをパース
+            const cleanedText = text.replace(/```json/g, "").replace(/```/g, "").trim();
+            const firstBrace = cleanedText.indexOf("{");
+            const lastBrace = cleanedText.lastIndexOf("}");
+            if (firstBrace === -1 || lastBrace === -1) {
+                throw new Error("No JSON object found in response.");
+            }
+            const jsonText = cleanedText.substring(firstBrace, lastBrace + 1);
+            const analysisResult = JSON.parse(jsonText);
+            // 8. トークン使用量とコストを計算
+            const inputTokens = response.usageMetadata?.promptTokenCount ?? 0;
+            const outputTokens = response.usageMetadata?.candidatesTokenCount ?? 0;
+            const cost = inputTokens * inputPrice + outputTokens * outputPrice;
+            console.log(`AnalyzeMarketResearch: Generated successfully. Tokens: ${inputTokens} input, ${outputTokens} output. Cost: $${cost.toFixed(6)}`);
+            // 9. 結果を返却（researchDataを含める）
+            const marketResearch = {
+                ...analysisResult,
+                researchData: marketResearchData,
+                generatedAt: new Date().toISOString(),
+            };
+            return {
+                ...action,
+                usage: (action.usage ?? 0) + cost,
+                results: {
+                    marketResearch,
+                }
+            };
+        }
+        catch (error) {
+            console.error("AnalyzeMarketResearch: Failed to analyze market research", error);
+            return {
+                ...action,
+                results: {
+                    marketResearch: {
+                        error: error.message,
+                        generatedAt: new Date().toISOString(),
+                    },
+                }
+            };
+        }
+    }
+    /**
+     * Load project data from task.project reference.
+     */
+    async loadProjectData(task) {
+        const projectRef = task.project;
+        if (!projectRef) {
+            return {};
+        }
+        try {
+            const projectDoc = await projectRef.load();
+            if (!projectDoc.exists) {
+                return {};
+            }
+            const data = projectDoc.data();
+            return {
+                description: data?.description,
+                concept: data?.concept,
+                goal: data?.goal,
+                target: data?.target,
+                kpi: data?.kpi,
+            };
+        }
+        catch (error) {
+            console.error("AnalyzeMarketResearch: Failed to load project data", error);
+            return {};
+        }
+    }
+    /**
+     * Build the analysis prompt for Gemini.
+     */
+    buildAnalysisPrompt(project, researchData, locale) {
+        const t = (0, locales_1.getTranslations)(locale);
+        return `You are a strategic business analyst. Based on the following project information and market research data, conduct a detailed strategic analysis.
+
+## Project Information
+- **Description**: ${project.description || "Not provided"}
+- **Concept**: ${project.concept || "Not provided"}
+- **Goal**: ${project.goal || "Not provided"}
+- **Target Audience**: ${project.target || "Not provided"}
+- **KPIs**: ${project.kpi ? JSON.stringify(project.kpi, null, 2) : "Not provided"}
+
+## Market Research Data
+${JSON.stringify(researchData, null, 2)}
+
+## Analysis Tasks
+
+### 1. Demand Forecast
+Provide detailed demand forecasts for the following time periods:
+- **Current**: Current market demand
+- **3 months**: Short-term outlook
+- **1 year**: Medium-term forecast
+- **3 years**: Long-term forecast
+- **5 years**: Strategic horizon
+
+For each period, evaluate:
+- Demand level (very_high/high/medium/low/very_low)
+- Key factors driving the forecast
+- Forecast confidence (high/medium/low)
+
+### 2. Revenue Enhancement Strategies
+Propose 3-5 specific strategies to increase revenue:
+- Pricing optimization
+- New monetization models
+- Market expansion opportunities
+- Partnership opportunities
+- Product enhancements
+
+For each strategy, include:
+- Priority (high/medium/low)
+- Expected impact
+- Implementation steps
+- KPIs to track
+- Timeline
+
+### 3. Traffic Growth Strategies
+Propose 3-5 specific strategies to increase user acquisition and traffic:
+- Organic growth tactics
+- Paid acquisition channels
+- Content marketing
+- Viral/referral mechanisms
+- Partnership-driven growth
+
+### 4. Key Insights
+List 5-7 key insights derived from the research and analysis.
+
+## Output Instructions
+- Base all recommendations on the provided research data
+- Prioritize actionable and specific strategies
+- Include implementation timelines
+- Identify key metrics for tracking success
+- ${t.respondInLanguage}`;
+    }
+    /**
+     * Get the response schema for structured output.
+     */
+    getResponseSchema() {
+        return {
+            type: genai_1.Type.OBJECT,
+            properties: {
+                summary: { type: genai_1.Type.STRING },
+                demandForecast: {
+                    type: genai_1.Type.OBJECT,
+                    properties: {
+                        currentDemand: this.getDemandPeriodSchema(),
+                        threeMonthForecast: this.getDemandPeriodSchema(),
+                        oneYearForecast: this.getDemandPeriodSchema(),
+                        threeYearForecast: this.getDemandPeriodSchema(),
+                        fiveYearForecast: this.getDemandPeriodSchema(),
+                        overallTrend: {
+                            type: genai_1.Type.STRING,
+                            enum: ["rapidly_growing", "growing", "stable", "declining", "rapidly_declining"]
+                        },
+                        summary: { type: genai_1.Type.STRING },
+                    },
+                    required: ["currentDemand", "threeMonthForecast", "oneYearForecast", "threeYearForecast", "fiveYearForecast", "overallTrend", "summary"]
+                },
+                revenueStrategies: {
+                    type: genai_1.Type.ARRAY,
+                    items: {
+                        type: genai_1.Type.OBJECT,
+                        properties: {
+                            name: { type: genai_1.Type.STRING },
+                            description: { type: genai_1.Type.STRING },
+                            type: {
+                                type: genai_1.Type.STRING,
+                                enum: ["pricing", "monetization", "expansion", "partnership", "product", "marketing"]
+                            },
+                            priority: {
+                                type: genai_1.Type.STRING,
+                                enum: ["high", "medium", "low"]
+                            },
+                            expectedImpact: { type: genai_1.Type.STRING },
+                            implementationSteps: {
+                                type: genai_1.Type.ARRAY,
+                                items: { type: genai_1.Type.STRING }
+                            },
+                            kpiMetrics: {
+                                type: genai_1.Type.ARRAY,
+                                items: { type: genai_1.Type.STRING }
+                            },
+                            timeline: { type: genai_1.Type.STRING },
+                        },
+                        required: ["name", "description", "type", "priority", "expectedImpact", "implementationSteps", "kpiMetrics", "timeline"]
+                    }
+                },
+                trafficStrategies: {
+                    type: genai_1.Type.ARRAY,
+                    items: {
+                        type: genai_1.Type.OBJECT,
+                        properties: {
+                            name: { type: genai_1.Type.STRING },
+                            description: { type: genai_1.Type.STRING },
+                            channel: {
+                                type: genai_1.Type.STRING,
+                                enum: ["organic_search", "paid_ads", "social_media", "content_marketing", "referral", "email", "partnerships", "other"]
+                            },
+                            priority: {
+                                type: genai_1.Type.STRING,
+                                enum: ["high", "medium", "low"]
+                            },
+                            expectedImpact: { type: genai_1.Type.STRING },
+                            implementationSteps: {
+                                type: genai_1.Type.ARRAY,
+                                items: { type: genai_1.Type.STRING }
+                            },
+                            estimatedCost: { type: genai_1.Type.STRING },
+                            timeline: { type: genai_1.Type.STRING },
+                        },
+                        required: ["name", "description", "channel", "priority", "expectedImpact", "implementationSteps", "timeline"]
+                    }
+                },
+                keyInsights: {
+                    type: genai_1.Type.ARRAY,
+                    items: { type: genai_1.Type.STRING }
+                },
+            },
+            required: ["summary", "demandForecast", "revenueStrategies", "trafficStrategies", "keyInsights"]
+        };
+    }
+    /**
+     * Get the schema for a demand forecast period.
+     */
+    getDemandPeriodSchema() {
+        return {
+            type: genai_1.Type.OBJECT,
+            properties: {
+                period: { type: genai_1.Type.STRING },
+                demandLevel: {
+                    type: genai_1.Type.STRING,
+                    enum: ["very_high", "high", "medium", "low", "very_low"]
+                },
+                estimatedMarketSize: { type: genai_1.Type.STRING },
+                growthRate: { type: genai_1.Type.STRING },
+                keyFactors: {
+                    type: genai_1.Type.ARRAY,
+                    items: { type: genai_1.Type.STRING }
+                },
+                confidence: {
+                    type: genai_1.Type.STRING,
+                    enum: ["high", "medium", "low"]
+                },
+            },
+            required: ["period", "demandLevel", "keyFactors", "confidence"]
+        };
+    }
+}
+exports.AnalyzeMarketResearch = AnalyzeMarketResearch;
+/**
+ * Export the function module.
+ */
+module.exports = (regions, options, data) => {
+    const instance = new AnalyzeMarketResearch();
+    return instance.build(regions);
+};
+//# sourceMappingURL=analyze_market_research.js.map

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@@ -0,0 +1 @@
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package/dist/functions/analyze_marketing_data.d.ts

@@ -0,0 +1,96 @@
+import { Action, WorkflowProcessFunctionBase, WorkflowContext } from "@mathrunet/masamune_firebase_workflow";
+/**
+ * A function for analyzing marketing data using AI (Gemini).
+ *
+ * AIを使用してマーケティングデータを解析するためのFunction。
+ */
+export declare class AnalyzeMarketingData extends WorkflowProcessFunctionBase {
+    /**
+     * The ID of the function.
+     *
+     * 関数のID。
+     */
+    id: string;
+    /**
+     * Translations for the current locale.
+     */
+    private translations;
+    /**
+     * The process of the function.
+     *
+     * @param context
+     * The context of the function.
+     *
+     * @returns
+     * The action of the function.
+     */
+    process(context: WorkflowContext): Promise<Action>;
+    /**
+     * Generate overall analysis from marketing data.
+     */
+    private generateOverallAnalysis;
+    /**
+     * Generate improvement suggestions.
+     */
+    private generateImprovementSuggestions;
+    /**
+     * Generate trend analysis.
+     */
+    private generateTrendAnalysis;
+    /**
+     * Analyze reviews and extract insights.
+     */
+    private analyzeReviews;
+    /**
+     * Build prompt for overall analysis.
+     */
+    private buildOverallAnalysisPrompt;
+    /**
+     * Build prompt for improvement suggestions.
+     */
+    private buildImprovementSuggestionsPrompt;
+    /**
+     * Build prompt for trend analysis.
+     */
+    private buildTrendAnalysisPrompt;
+    /**
+     * Build prompt for review analysis.
+     */
+    private buildReviewAnalysisPrompt;
+    /**
+     * Generate GitHub-aware improvement suggestions.
+     *
+     * GitHubリポジトリ分析に基づく改善提案を生成。
+     */
+    private generateGitHubImprovements;
+    /**
+     * Build prompt for GitHub-aware improvements.
+     *
+     * GitHub対応改善提案用のプロンプトを生成。
+     */
+    private buildGitHubImprovementsPrompt;
+    /**
+     * Generate competitive positioning analysis.
+     *
+     * 競合ポジショニング分析を生成。
+     */
+    private generateCompetitivePositioning;
+    /**
+     * Build prompt for competitive positioning analysis.
+     *
+     * 競合ポジショニング分析用のプロンプトを生成。
+     */
+    private buildCompetitivePositioningPrompt;
+    /**
+     * Generate market opportunity priority analysis.
+     *
+     * 市場機会優先度分析を生成。
+     */
+    private generateMarketOpportunityPriority;
+    /**
+     * Build prompt for market opportunity priority analysis.
+     *
+     * 市場機会優先度分析用のプロンプトを生成。
+     */
+    private buildMarketOpportunityPriorityPrompt;
+}