@lyxa.ai/marketing 1.0.42 → 1.0.43

package/dist/lib/modules/coupon/services/patterns/repository/CouponMetricsRepository.js

@@ -0,0 +1,503 @@
+"use strict";
+Object.defineProperty(exports, "__esModule", { value: true });
+exports.CouponMetricsRepository = void 0;
+const models_1 = require("@lyxa.ai/core/dist/libraries/mongo/models");
+const dayjs_1 = require("@lyxa.ai/core/dist/utilities/dayjs");
+const enum_1 = require("@lyxa.ai/core/dist/utilities/enum");
+const shared_1 = require("@lyxa.ai/core/dist/utilities/shared");
+const time_1 = require("@lyxa.ai/core/dist/utilities/time");
+const utils_1 = require("../../../../../utility/utils");
+class CouponMetricsRepository {
+    model;
+    orderModel;
+    constructor() {
+        this.model = models_1.CouponModel;
+        this.orderModel = models_1.OrderModel;
+    }
+    getBaseCouponFilter() {
+        return {
+            updatedVersion: { $exists: false },
+            couponType: { $nin: [enum_1.CouponType.REFERRAL_CODE, enum_1.CouponType.REFERRAL_REWARD] },
+            deletedAt: null,
+        };
+    }
+    getCouponCreatedWithinDateRangeFilter(startDate, endDate) {
+        return {
+            ...this.getBaseCouponFilter(),
+            createdAt: {
+                $gte: startDate,
+                $lte: endDate,
+            },
+        };
+    }
+    getCouponOrderMatch(startDate, endDate) {
+        return {
+            placedAt: {
+                $gte: startDate,
+                $lte: endDate,
+            },
+            status: enum_1.RegularOrderStatus.DELIVERED,
+            'adjustedFinance.coupon.coupon': { $ne: null },
+        };
+    }
+    async getActiveCouponsCount(now) {
+        return this.model.countDocuments({
+            ...this.getBaseCouponFilter(),
+            status: enum_1.Status.ACTIVE,
+            'duration.start': { $lte: now },
+            'duration.end': { $gte: now },
+        });
+    }
+    async getTotalCreatedCoupons(startDate, endDate) {
+        return this.model
+            .find({
+            ...this.getCouponCreatedWithinDateRangeFilter(startDate, endDate),
+        })
+            .select('_id');
+    }
+    async getCouponUsageMetrics(startDate, endDate, coupons = []) {
+        const match = {
+            ...this.getCouponOrderMatch(startDate, endDate),
+            'adjustedFinance.coupon.coupon': { $in: coupons },
+        };
+        const [result] = await this.orderModel.aggregate([
+            {
+                $match: match,
+            },
+            {
+                $group: {
+                    _id: null,
+                    totalCouponOrders: { $sum: 1 },
+                    totalRevenue: {
+                        $sum: '$adjustedFinance.pricing.total',
+                    },
+                    totalProfit: {
+                        $sum: '$adjustedFinance.companyProfit.totalProfit',
+                    },
+                    uniqueCoupons: {
+                        $addToSet: '$adjustedFinance.coupon.coupon',
+                    },
+                },
+            },
+            {
+                $project: {
+                    _id: 0,
+                    totalCouponOrders: 1,
+                    totalRevenue: 1,
+                    totalProfit: 1,
+                    redeemedCoupons: {
+                        $size: '$uniqueCoupons',
+                    },
+                },
+            },
+        ]);
+        return (result ?? {
+            totalCouponOrders: 0,
+            totalRevenue: 0,
+            totalProfit: 0,
+            redeemedCoupons: 0,
+        });
+    }
+    async getCouponMetricsByType(duration) {
+        const startDate = (0, dayjs_1.dayjs)(duration.startDate).startOf('day').toDate();
+        const endDate = (0, dayjs_1.dayjs)(duration.endDate).endOf('day').toDate();
+        const [totalOrders, activeCouponsCount] = await Promise.all([
+            this.orderModel.countDocuments({
+                placedAt: {
+                    $gte: startDate,
+                    $lte: endDate,
+                },
+                status: enum_1.RegularOrderStatus.DELIVERED,
+            }),
+            this.model.aggregate([
+                {
+                    $match: {
+                        ...this.getBaseCouponFilter(),
+                        status: enum_1.Status.ACTIVE,
+                        'duration.start': { $lte: (0, dayjs_1.dayjs)().toDate() },
+                        'duration.end': { $gte: (0, dayjs_1.dayjs)().toDate() },
+                    },
+                },
+                {
+                    $group: {
+                        _id: '$couponType',
+                        count: { $sum: 1 },
+                    },
+                },
+            ]),
+        ]);
+        const activeCouponsMap = activeCouponsCount.reduce((acc, curr) => {
+            acc[curr._id] = curr.count;
+            return acc;
+        }, {});
+        const result = await this.orderModel.aggregate([
+            {
+                $match: {
+                    ...this.getCouponOrderMatch(startDate, endDate),
+                },
+            },
+            {
+                $lookup: {
+                    from: 'coupons',
+                    localField: 'adjustedFinance.coupon.coupon',
+                    foreignField: '_id',
+                    as: 'couponDetails',
+                },
+            },
+            {
+                $unwind: '$couponDetails',
+            },
+            {
+                $match: {
+                    'couponDetails.couponType': { $nin: [enum_1.CouponType.REFERRAL_CODE, enum_1.CouponType.REFERRAL_REWARD] },
+                },
+            },
+            {
+                $group: {
+                    _id: '$couponDetails.couponType',
+                    couponType: { $first: '$couponDetails.couponType' },
+                    totalCouponOrders: { $sum: 1 },
+                    totalRevenue: {
+                        $sum: '$adjustedFinance.pricing.total',
+                    },
+                    totalProfit: {
+                        $sum: '$adjustedFinance.companyProfit.totalProfit',
+                    },
+                    amountSpent: {
+                        $sum: '$adjustedFinance.pricing.couponDiscount',
+                    },
+                },
+            },
+            {
+                $addFields: {
+                    averageOrderValue: {
+                        $cond: [
+                            { $eq: ['$totalCouponOrders', 0] },
+                            0,
+                            {
+                                $round: [{ $divide: ['$totalRevenue', '$totalCouponOrders'] }, 2],
+                            },
+                        ],
+                    },
+                    usage: {
+                        $cond: [
+                            { $eq: [totalOrders, 0] },
+                            0,
+                            {
+                                $multiply: [
+                                    100,
+                                    {
+                                        $round: [{ $divide: ['$totalCouponOrders', totalOrders] }, 2],
+                                    },
+                                ],
+                            },
+                        ],
+                    },
+                },
+            },
+            {
+                $project: {
+                    _id: 0,
+                    couponType: 1,
+                    totalCouponOrders: 1,
+                    totalRevenue: { $round: ['$totalRevenue', 2] },
+                    totalProfit: { $round: ['$totalProfit', 2] },
+                    averageOrderValue: 1,
+                    usage: 1,
+                },
+            },
+        ]);
+        this.fillMissingRows(result);
+        const tableData = result.map(item => ({
+            ...item,
+            couponTypeTitle: this.getCouponTypeTitle(item.couponType),
+            ongoing: activeCouponsMap[item.couponType] ?? 0,
+            redemptionRate: 0,
+        }));
+        return tableData;
+    }
+    getCouponTypeTitle(couponType) {
+        const couponTypeTitles = {
+            [enum_1.CouponType.GLOBAL]: 'Global',
+            [enum_1.CouponType.SHOPS_CATEGORIES]: 'Shop/Category',
+            [enum_1.CouponType.INDIVIDUAL_STORE]: 'Single Shop',
+            [enum_1.CouponType.INDIVIDUAL_USER]: 'Individual User',
+            [enum_1.CouponType.CUSTOM_COUPON]: 'Customized Coupon',
+            [enum_1.CouponType.REFERRAL_CODE]: 'Referral Code',
+            [enum_1.CouponType.REFERRAL_REWARD]: 'Referral Reward',
+        };
+        return couponTypeTitles[couponType] || 'Unknown';
+    }
+    fillMissingRows(data) {
+        const missingTypes = Object.values(enum_1.CouponType).filter(type => ![enum_1.CouponType.REFERRAL_CODE, enum_1.CouponType.REFERRAL_REWARD].includes(type) &&
+            !data.some(row => row.couponType === type));
+        missingTypes.forEach(type => {
+            data.push({
+                couponType: type,
+                couponTypeTitle: this.getCouponTypeTitle(type),
+                totalCouponOrders: 0,
+                totalRevenue: 0,
+                totalProfit: 0,
+                averageOrderValue: 0,
+                usage: 0,
+                ongoing: 0,
+                redemptionRate: 0,
+            });
+        });
+        data.sort((a, b) => this.compareCouponTypes(a.couponType, b.couponType));
+    }
+    compareCouponTypes(a, b) {
+        const order = [
+            enum_1.CouponType.GLOBAL,
+            enum_1.CouponType.SHOPS_CATEGORIES,
+            enum_1.CouponType.INDIVIDUAL_STORE,
+            enum_1.CouponType.INDIVIDUAL_USER,
+            enum_1.CouponType.CUSTOM_COUPON,
+        ];
+        return order.indexOf(a) - order.indexOf(b);
+    }
+    calculateRedemptionRate(totalCreated, redeemedCoupons) {
+        if (totalCreated <= 0) {
+            return 0;
+        }
+        return Number(((redeemedCoupons / totalCreated) * 100).toFixed(2));
+    }
+    async getCouponMetrics(duration) {
+        const startDate = (0, dayjs_1.dayjs)(duration.startDate).startOf('day').toDate();
+        const endDate = (0, dayjs_1.dayjs)(duration.endDate).endOf('day').toDate();
+        const now = new Date();
+        const [activeCoupons, createdCoupons] = await Promise.all([
+            this.getActiveCouponsCount(now),
+            this.getTotalCreatedCoupons(startDate, endDate),
+        ]);
+        const createdCouponIds = createdCoupons.map(coupon => coupon._id);
+        const usageMetrics = await this.getCouponUsageMetrics(startDate, endDate, createdCouponIds);
+        const redemptionRate = this.calculateRedemptionRate(createdCouponIds.length, usageMetrics.redeemedCoupons);
+        return {
+            activeCoupons,
+            totalCreated: createdCouponIds.length,
+            redemptionRate,
+            totalCouponOrders: usageMetrics.totalCouponOrders,
+            totalRevenue: (0, shared_1.roundBaseCurrency)(usageMetrics.totalRevenue),
+            totalProfit: (0, shared_1.roundBaseCurrency)(usageMetrics.totalProfit),
+        };
+    }
+    getOrderGraphMatchStage(startDate, endDate, itemType) {
+        return {
+            placedAt: {
+                $gte: startDate,
+                $lte: endDate,
+            },
+            orderType: enum_1.OrderType.REGULAR,
+            status: enum_1.RegularOrderStatus.DELIVERED,
+            ...(itemType
+                ? {
+                    itemType,
+                }
+                : {}),
+        };
+    }
+    async getCouponOrdersGraphData(data) {
+        const startDate = (0, dayjs_1.dayjs)(data.startDate).startOf('day').toDate();
+        const endDate = (0, dayjs_1.dayjs)(data.endDate).endOf('day').toDate();
+        const dateFormat = data.graphType === enum_1.GraphType.MONTHLY ? '%Y-%m' : '%Y-%m-%d';
+        const result = await this.orderModel.aggregate([
+            {
+                $match: {
+                    ...this.getOrderGraphMatchStage(startDate, endDate, data.itemType),
+                },
+            },
+            {
+                $addFields: {
+                    hasCoupon: {
+                        $cond: [{ $ifNull: ['$adjustedFinance.coupon.coupon', false] }, 1, 0],
+                    },
+                    date: {
+                        $dateToString: {
+                            format: dateFormat,
+                            date: '$placedAt',
+                            timezone: time_1.LyxaTimezone,
+                        },
+                    },
+                },
+            },
+            {
+                $group: {
+                    _id: '$date',
+                    totalOrders: { $sum: 1 },
+                    ordersWithCoupon: {
+                        $sum: '$hasCoupon',
+                    },
+                },
+            },
+            {
+                $project: {
+                    _id: 0,
+                    date: '$_id',
+                    totalOrders: 1,
+                    ordersWithCoupon: 1,
+                    ordersWithoutCoupon: { $subtract: ['$totalOrders', '$ordersWithCoupon'] },
+                },
+            },
+            {
+                $sort: { date: 1 },
+            },
+        ]);
+        const graphData = (0, utils_1.fillMissingPeriods)(result, data.startDate, data.endDate, data.graphType, {
+            totalOrders: 0,
+            ordersWithCoupon: 0,
+            ordersWithoutCoupon: 0,
+        });
+        return graphData;
+    }
+    async getUsersNewVsReturningGraphData(data) {
+        const startDate = (0, dayjs_1.dayjs)(data.startDate).startOf('day').toDate();
+        const endDate = (0, dayjs_1.dayjs)(data.endDate).endOf('day').toDate();
+        const dateFormat = data.graphType === enum_1.GraphType.MONTHLY ? '%Y-%m' : '%Y-%m-%d';
+        const result = await this.orderModel.aggregate([
+            {
+                $match: {
+                    ...this.getOrderGraphMatchStage(startDate, endDate, data.itemType),
+                    'adjustedFinance.coupon.coupon': { $ne: null },
+                },
+            },
+            {
+                $addFields: {
+                    date: {
+                        $dateToString: {
+                            format: dateFormat,
+                            date: '$placedAt',
+                            timezone: time_1.LyxaTimezone,
+                        },
+                    },
+                },
+            },
+            {
+                $group: {
+                    _id: {
+                        user: '$user',
+                        date: '$date',
+                    },
+                },
+            },
+            {
+                $lookup: {
+                    from: 'orders',
+                    let: { userId: '$_id.user' },
+                    pipeline: [
+                        {
+                            $match: {
+                                $expr: {
+                                    $and: [
+                                        { $eq: ['$user', '$$userId'] },
+                                        { $eq: ['$status', enum_1.RegularOrderStatus.DELIVERED] },
+                                        {
+                                            $expr: {
+                                                $lt: [
+                                                    {
+                                                        $ifNull: ['$placedAt', '$createdAt'],
+                                                    },
+                                                    startDate,
+                                                ],
+                                            },
+                                        },
+                                    ],
+                                },
+                            },
+                        },
+                        { $limit: 1 },
+                    ],
+                    as: 'previousOrders',
+                },
+            },
+            {
+                $addFields: {
+                    isReturning: {
+                        $gt: [{ $size: '$previousOrders' }, 0],
+                    },
+                    date: '$_id.date',
+                },
+            },
+            {
+                $group: {
+                    _id: '$date',
+                    totalUsers: { $sum: 1 },
+                    returningUsers: {
+                        $sum: {
+                            $cond: ['$isReturning', 1, 0],
+                        },
+                    },
+                    newUsers: {
+                        $sum: {
+                            $cond: ['$isReturning', 0, 1],
+                        },
+                    },
+                },
+            },
+            {
+                $project: {
+                    _id: 0,
+                    date: '$_id',
+                    totalUsers: 1,
+                    newUsers: 1,
+                    returningUsers: 1,
+                },
+            },
+            { $sort: { date: 1 } },
+        ]);
+        const graphData = (0, utils_1.fillMissingPeriods)(result, data.startDate, data.endDate, data.graphType, {
+            totalUsers: 0,
+            newUsers: 0,
+            returningUsers: 0,
+        });
+        return graphData;
+    }
+    async getCouponProfitGraphData(data) {
+        const startDate = (0, dayjs_1.dayjs)(data.startDate).startOf('day').toDate();
+        const endDate = (0, dayjs_1.dayjs)(data.endDate).endOf('day').toDate();
+        const dateFormat = data.graphType === enum_1.GraphType.MONTHLY ? '%Y-%m' : '%Y-%m-%d';
+        const result = await this.orderModel.aggregate([
+            {
+                $match: {
+                    ...this.getOrderGraphMatchStage(startDate, endDate, data.itemType),
+                    'adjustedFinance.coupon.coupon': { $ne: null },
+                },
+            },
+            {
+                $addFields: {
+                    date: {
+                        $dateToString: {
+                            format: dateFormat,
+                            date: '$placedAt',
+                            timezone: time_1.LyxaTimezone,
+                        },
+                    },
+                },
+            },
+            {
+                $group: {
+                    _id: '$date',
+                    totalProfit: {
+                        $sum: '$adjustedFinance.companyProfit.totalProfit',
+                    },
+                },
+            },
+            {
+                $project: {
+                    _id: 0,
+                    date: '$_id',
+                    totalProfit: 1,
+                },
+            },
+            {
+                $sort: { date: 1 },
+            },
+        ]);
+        const graphData = (0, utils_1.fillMissingPeriods)(result, data.startDate, data.endDate, data.graphType, {
+            totalProfit: 0,
+        });
+        return graphData;
+    }
+}
+exports.CouponMetricsRepository = CouponMetricsRepository;
+//# sourceMappingURL=CouponMetricsRepository.js.map

package/dist/lib/modules/coupon/services/patterns/repository/CouponMetricsRepository.js.map

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{ Coupon, CouponModel, OrderModel } from '@lyxa.ai/core/dist/libraries/mongo/models';\nimport { Duration } from '@lyxa.ai/core/dist/libraries/mongo/models/shared/duration.model';\nimport { dayjs } from '@lyxa.ai/core/dist/utilities/dayjs';\nimport {\n\tCouponType,\n\tGraphType,\n\tItemType,\n\tOrderType,\n\tRegularOrderStatus,\n\tStatus,\n} from '@lyxa.ai/core/dist/utilities/enum';\nimport { roundBaseCurrency } from '@lyxa.ai/core/dist/utilities/shared';\nimport { LyxaTimezone } from '@lyxa.ai/core/dist/utilities/time';\nimport {\n\tCouponMetricsByTypeDTO,\n\tCouponMetricsOutputDTO,\n\tDateInputDTO,\n\tGraphInputDTO,\n} from '@modules/coupon/validations/coupon.validation';\nimport { mongoose } from '@typegoose/typegoose';\nimport { fillMissingPeriods } from '@utility/utils';\n\nexport class CouponMetricsRepository {\n\tprivate readonly model: typeof CouponModel;\n\tprivate orderModel: typeof OrderModel;\n\n\tconstructor() {\n\t\tthis.model = CouponModel as typeof CouponModel;\n\t\tthis.orderModel = OrderModel as typeof OrderModel;\n\t}\n\n\tprivate getBaseCouponFilter(): mongoose.FilterQuery<Coupon> {\n\t\treturn {\n\t\t\tupdatedVersion: { $exists: false },\n\t\t\tcouponType: { $nin: [CouponType.REFERRAL_CODE, CouponType.REFERRAL_REWARD] },\n\t\t\tdeletedAt: null,\n\t\t};\n\t}\n\n\tprivate getCouponCreatedWithinDateRangeFilter(\n\t\tstartDate: Date,\n\t\tendDate: Date\n\t): mongoose.FilterQuery<Coupon> {\n\t\treturn {\n\t\t\t...this.getBaseCouponFilter(),\n\t\t\tcreatedAt: {\n\t\t\t\t$gte: startDate,\n\t\t\t\t$lte: endDate,\n\t\t\t},\n\t\t};\n\t}\n\n\tprivate getCouponOrderMatch(startDate: Date, endDate: Date): mongoose.PipelineStage.Match['$match'] {\n\t\treturn {\n\t\t\tplacedAt: {\n\t\t\t\t$gte: startDate,\n\t\t\t\t$lte: endDate,\n\t\t\t},\n\t\t\tstatus: RegularOrderStatus.DELIVERED,\n\t\t\t'adjustedFinance.coupon.coupon': { $ne: null },\n\t\t};\n\t}\n\n\tprivate async getActiveCouponsCount(now: Date) {\n\t\treturn this.model.countDocuments({\n\t\t\t...this.getBaseCouponFilter(),\n\t\t\tstatus: Status.ACTIVE,\n\t\t\t'duration.start': { $lte: now },\n\t\t\t'duration.end': { $gte: now },\n\t\t});\n\t}\n\n\tprivate async getTotalCreatedCoupons(startDate: Date, endDate: Date) {\n\t\treturn this.model\n\t\t\t.find({\n\t\t\t\t...this.getCouponCreatedWithinDateRangeFilter(startDate, endDate),\n\t\t\t})\n\t\t\t.select('_id');\n\t}\n\n\tprivate async getCouponUsageMetrics(\n\t\tstartDate: Date,\n\t\tendDate: Date,\n\t\tcoupons: mongoose.Types.ObjectId[] = []\n\t) {\n\t\tconst match = {\n\t\t\t...this.getCouponOrderMatch(startDate, endDate),\n\t\t\t'adjustedFinance.coupon.coupon': { $in: coupons },\n\t\t};\n\n\t\tconst [result] = await this.orderModel.aggregate<{\n\t\t\ttotalCouponOrders: number;\n\t\t\ttotalRevenue: number;\n\t\t\ttotalProfit: number;\n\t\t\tredeemedCoupons: number;\n\t\t}>([\n\t\t\t{\n\t\t\t\t$match: match,\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$group: {\n\t\t\t\t\t_id: null,\n\n\t\t\t\t\ttotalCouponOrders: { $sum: 1 },\n\n\t\t\t\t\ttotalRevenue: {\n\t\t\t\t\t\t$sum: '$adjustedFinance.pricing.total',\n\t\t\t\t\t},\n\n\t\t\t\t\ttotalProfit: {\n\t\t\t\t\t\t$sum: '$adjustedFinance.companyProfit.totalProfit',\n\t\t\t\t\t},\n\n\t\t\t\t\tuniqueCoupons: {\n\t\t\t\t\t\t$addToSet: '$adjustedFinance.coupon.coupon',\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$project: {\n\t\t\t\t\t_id: 0,\n\t\t\t\t\ttotalCouponOrders: 1,\n\t\t\t\t\ttotalRevenue: 1,\n\t\t\t\t\ttotalProfit: 1,\n\t\t\t\t\tredeemedCoupons: {\n\t\t\t\t\t\t$size: '$uniqueCoupons',\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t},\n\t\t]);\n\n\t\treturn (\n\t\t\tresult ?? {\n\t\t\t\ttotalCouponOrders: 0,\n\t\t\t\ttotalRevenue: 0,\n\t\t\t\ttotalProfit: 0,\n\t\t\t\tredeemedCoupons: 0,\n\t\t\t}\n\t\t);\n\t}\n\n\tpublic async getCouponMetricsByType(duration: DateInputDTO) {\n\t\tconst startDate = dayjs(duration.startDate).startOf('day').toDate();\n\t\tconst endDate = dayjs(duration.endDate).endOf('day').toDate();\n\n\t\tconst [totalOrders, activeCouponsCount] = await Promise.all([\n\t\t\tthis.orderModel.countDocuments({\n\t\t\t\tplacedAt: {\n\t\t\t\t\t$gte: startDate,\n\t\t\t\t\t$lte: endDate,\n\t\t\t\t},\n\t\t\t\tstatus: RegularOrderStatus.DELIVERED,\n\t\t\t}),\n\t\t\tthis.model.aggregate([\n\t\t\t\t{\n\t\t\t\t\t$match: {\n\t\t\t\t\t\t...this.getBaseCouponFilter(),\n\t\t\t\t\t\tstatus: Status.ACTIVE,\n\t\t\t\t\t\t'duration.start': { $lte: dayjs().toDate() },\n\t\t\t\t\t\t'duration.end': { $gte: dayjs().toDate() },\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t\t{\n\t\t\t\t\t$group: {\n\t\t\t\t\t\t_id: '$couponType',\n\t\t\t\t\t\tcount: { $sum: 1 },\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t]),\n\t\t]);\n\n\t\tconst activeCouponsMap = activeCouponsCount.reduce(\n\t\t\t(acc, curr) => {\n\t\t\t\tacc[curr._id] = curr.count;\n\t\t\t\treturn acc;\n\t\t\t},\n\t\t\t{} as Record<string, number>\n\t\t);\n\n\t\tconst result = await this.orderModel.aggregate([\n\t\t\t{\n\t\t\t\t$match: {\n\t\t\t\t\t...this.getCouponOrderMatch(startDate, endDate),\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$lookup: {\n\t\t\t\t\tfrom: 'coupons',\n\t\t\t\t\tlocalField: 'adjustedFinance.coupon.coupon',\n\t\t\t\t\tforeignField: '_id',\n\t\t\t\t\tas: 'couponDetails',\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$unwind: '$couponDetails',\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$match: {\n\t\t\t\t\t'couponDetails.couponType': { $nin: [CouponType.REFERRAL_CODE, CouponType.REFERRAL_REWARD] },\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$group: {\n\t\t\t\t\t_id: '$couponDetails.couponType',\n\n\t\t\t\t\tcouponType: { $first: '$couponDetails.couponType' },\n\n\t\t\t\t\ttotalCouponOrders: { $sum: 1 },\n\n\t\t\t\t\ttotalRevenue: {\n\t\t\t\t\t\t$sum: '$adjustedFinance.pricing.total',\n\t\t\t\t\t},\n\n\t\t\t\t\ttotalProfit: {\n\t\t\t\t\t\t$sum: '$adjustedFinance.companyProfit.totalProfit',\n\t\t\t\t\t},\n\n\t\t\t\t\tamountSpent: {\n\t\t\t\t\t\t$sum: '$adjustedFinance.pricing.couponDiscount',\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$addFields: {\n\t\t\t\t\taverageOrderValue: {\n\t\t\t\t\t\t$cond: [\n\t\t\t\t\t\t\t{ $eq: ['$totalCouponOrders', 0] },\n\t\t\t\t\t\t\t0,\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t\t$round: [{ $divide: ['$totalRevenue', '$totalCouponOrders'] }, 2],\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t],\n\t\t\t\t\t},\n\n\t\t\t\t\tusage: {\n\t\t\t\t\t\t$cond: [\n\t\t\t\t\t\t\t{ $eq: [totalOrders, 0] },\n\t\t\t\t\t\t\t0,\n\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t\t$multiply: [\n\t\t\t\t\t\t\t\t\t100,\n\t\t\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t\t\t\t$round: [{ $divide: ['$totalCouponOrders', totalOrders] }, 2],\n\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t],\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t],\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$project: {\n\t\t\t\t\t_id: 0,\n\t\t\t\t\tcouponType: 1,\n\t\t\t\t\ttotalCouponOrders: 1,\n\t\t\t\t\ttotalRevenue: { $round: ['$totalRevenue', 2] },\n\t\t\t\t\ttotalProfit: { $round: ['$totalProfit', 2] },\n\t\t\t\t\taverageOrderValue: 1,\n\t\t\t\t\tusage: 1,\n\t\t\t\t},\n\t\t\t},\n\t\t]);\n\n\t\tthis.fillMissingRows(result);\n\n\t\tconst tableData = result.map(item => ({\n\t\t\t...item,\n\t\t\tcouponTypeTitle: this.getCouponTypeTitle(item.couponType),\n\t\t\tongoing: activeCouponsMap[item.couponType] ?? 0,\n\t\t\tredemptionRate: 0, // calculate after business discussion on how to define redemption rate by coupon type\n\t\t}));\n\n\t\treturn tableData;\n\t}\n\n\tprivate getCouponTypeTitle(couponType: CouponType) {\n\t\tconst couponTypeTitles: Record<CouponType, string> = {\n\t\t\t[CouponType.GLOBAL]: 'Global',\n\t\t\t[CouponType.SHOPS_CATEGORIES]: 'Shop/Category',\n\t\t\t[CouponType.INDIVIDUAL_STORE]: 'Single Shop',\n\t\t\t[CouponType.INDIVIDUAL_USER]: 'Individual User',\n\t\t\t[CouponType.CUSTOM_COUPON]: 'Customized Coupon',\n\t\t\t[CouponType.REFERRAL_CODE]: 'Referral Code',\n\t\t\t[CouponType.REFERRAL_REWARD]: 'Referral Reward',\n\t\t};\n\t\treturn couponTypeTitles[couponType] || 'Unknown';\n\t}\n\n\tprivate fillMissingRows(data: CouponMetricsByTypeDTO[]) {\n\t\tconst missingTypes = Object.values(CouponType).filter(\n\t\t\ttype =>\n\t\t\t\t![CouponType.REFERRAL_CODE, CouponType.REFERRAL_REWARD].includes(type) &&\n\t\t\t\t!data.some(row => row.couponType === type)\n\t\t);\n\n\t\tmissingTypes.forEach(type => {\n\t\t\tdata.push({\n\t\t\t\tcouponType: type,\n\t\t\t\tcouponTypeTitle: this.getCouponTypeTitle(type),\n\t\t\t\ttotalCouponOrders: 0,\n\t\t\t\ttotalRevenue: 0,\n\t\t\t\ttotalProfit: 0,\n\t\t\t\taverageOrderValue: 0,\n\t\t\t\tusage: 0,\n\t\t\t\tongoing: 0,\n\t\t\t\tredemptionRate: 0,\n\t\t\t});\n\t\t});\n\n\t\tdata.sort((a, b) => this.compareCouponTypes(a.couponType, b.couponType));\n\t}\n\n\tprivate compareCouponTypes(a: CouponType, b: CouponType) {\n\t\tconst order = [\n\t\t\tCouponType.GLOBAL,\n\t\t\tCouponType.SHOPS_CATEGORIES,\n\t\t\tCouponType.INDIVIDUAL_STORE,\n\t\t\tCouponType.INDIVIDUAL_USER,\n\t\t\tCouponType.CUSTOM_COUPON,\n\t\t];\n\t\treturn order.indexOf(a) - order.indexOf(b);\n\t}\n\n\tprivate calculateRedemptionRate(totalCreated: number, redeemedCoupons: number) {\n\t\tif (totalCreated <= 0) {\n\t\t\treturn 0;\n\t\t}\n\n\t\treturn Number(((redeemedCoupons / totalCreated) * 100).toFixed(2));\n\t}\n\n\tpublic async getCouponMetrics(duration: DateInputDTO): Promise<CouponMetricsOutputDTO> {\n\t\tconst startDate = dayjs(duration.startDate).startOf('day').toDate();\n\t\tconst endDate = dayjs(duration.endDate).endOf('day').toDate();\n\t\tconst now = new Date();\n\n\t\tconst [activeCoupons, createdCoupons] = await Promise.all([\n\t\t\tthis.getActiveCouponsCount(now),\n\t\t\tthis.getTotalCreatedCoupons(startDate, endDate),\n\t\t]);\n\n\t\tconst createdCouponIds = createdCoupons.map(coupon => coupon._id);\n\n\t\tconst usageMetrics = await this.getCouponUsageMetrics(startDate, endDate, createdCouponIds);\n\n\t\tconst redemptionRate = this.calculateRedemptionRate(\n\t\t\tcreatedCouponIds.length,\n\t\t\tusageMetrics.redeemedCoupons\n\t\t);\n\n\t\treturn {\n\t\t\tactiveCoupons,\n\n\t\t\ttotalCreated: createdCouponIds.length,\n\t\t\tredemptionRate,\n\n\t\t\ttotalCouponOrders: usageMetrics.totalCouponOrders,\n\t\t\ttotalRevenue: roundBaseCurrency(usageMetrics.totalRevenue),\n\t\t\ttotalProfit: roundBaseCurrency(usageMetrics.totalProfit),\n\t\t};\n\t}\n\n\tpublic getOrderGraphMatchStage(startDate: Date, endDate: Date, itemType?: ItemType) {\n\t\treturn {\n\t\t\tplacedAt: {\n\t\t\t\t$gte: startDate,\n\t\t\t\t$lte: endDate,\n\t\t\t},\n\t\t\torderType: OrderType.REGULAR,\n\t\t\tstatus: RegularOrderStatus.DELIVERED,\n\t\t\t...(itemType\n\t\t\t\t? {\n\t\t\t\t\t\titemType,\n\t\t\t\t\t}\n\t\t\t\t: {}),\n\t\t};\n\t}\n\n\tpublic async getCouponOrdersGraphData(data: GraphInputDTO) {\n\t\tconst startDate = dayjs(data.startDate).startOf('day').toDate();\n\t\tconst endDate = dayjs(data.endDate).endOf('day').toDate();\n\n\t\tconst dateFormat = data.graphType === GraphType.MONTHLY ? '%Y-%m' : '%Y-%m-%d';\n\n\t\tconst result = await this.orderModel.aggregate([\n\t\t\t{\n\t\t\t\t$match: {\n\t\t\t\t\t...this.getOrderGraphMatchStage(startDate, endDate, data.itemType),\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$addFields: {\n\t\t\t\t\thasCoupon: {\n\t\t\t\t\t\t$cond: [{ $ifNull: ['$adjustedFinance.coupon.coupon', false] }, 1, 0],\n\t\t\t\t\t},\n\t\t\t\t\tdate: {\n\t\t\t\t\t\t$dateToString: {\n\t\t\t\t\t\t\tformat: dateFormat,\n\t\t\t\t\t\t\tdate: '$placedAt',\n\t\t\t\t\t\t\ttimezone: LyxaTimezone,\n\t\t\t\t\t\t},\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$group: {\n\t\t\t\t\t_id: '$date',\n\n\t\t\t\t\ttotalOrders: { $sum: 1 },\n\n\t\t\t\t\tordersWithCoupon: {\n\t\t\t\t\t\t$sum: '$hasCoupon',\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$project: {\n\t\t\t\t\t_id: 0,\n\t\t\t\t\tdate: '$_id',\n\t\t\t\t\ttotalOrders: 1,\n\t\t\t\t\tordersWithCoupon: 1,\n\t\t\t\t\tordersWithoutCoupon: { $subtract: ['$totalOrders', '$ordersWithCoupon'] },\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$sort: { date: 1 },\n\t\t\t},\n\t\t]);\n\n\t\t// Fill in missing dates with zero for graph continuity\n\t\tconst graphData = fillMissingPeriods(result, data.startDate, data.endDate, data.graphType, {\n\t\t\ttotalOrders: 0,\n\t\t\tordersWithCoupon: 0,\n\t\t\tordersWithoutCoupon: 0,\n\t\t});\n\n\t\treturn graphData;\n\t}\n\n\tpublic async getUsersNewVsReturningGraphData(data: GraphInputDTO) {\n\t\tconst startDate = dayjs(data.startDate).startOf('day').toDate();\n\t\tconst endDate = dayjs(data.endDate).endOf('day').toDate();\n\n\t\tconst dateFormat = data.graphType === GraphType.MONTHLY ? '%Y-%m' : '%Y-%m-%d';\n\n\t\tconst result = await this.orderModel.aggregate([\n\t\t\t// Orders in selected period\n\t\t\t{\n\t\t\t\t$match: {\n\t\t\t\t\t...this.getOrderGraphMatchStage(startDate, endDate, data.itemType),\n\t\t\t\t\t'adjustedFinance.coupon.coupon': { $ne: null },\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t// Build graph bucket\n\t\t\t{\n\t\t\t\t$addFields: {\n\t\t\t\t\tdate: {\n\t\t\t\t\t\t$dateToString: {\n\t\t\t\t\t\t\tformat: dateFormat,\n\t\t\t\t\t\t\tdate: '$placedAt',\n\t\t\t\t\t\t\ttimezone: LyxaTimezone,\n\t\t\t\t\t\t},\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t// Unique user per period bucket\n\t\t\t{\n\t\t\t\t$group: {\n\t\t\t\t\t_id: {\n\t\t\t\t\t\tuser: '$user',\n\t\t\t\t\t\tdate: '$date',\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t// Lookup prior order (existence check)\n\t\t\t{\n\t\t\t\t$lookup: {\n\t\t\t\t\tfrom: 'orders',\n\t\t\t\t\tlet: { userId: '$_id.user' },\n\t\t\t\t\tpipeline: [\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\t$match: {\n\t\t\t\t\t\t\t\t$expr: {\n\t\t\t\t\t\t\t\t\t$and: [\n\t\t\t\t\t\t\t\t\t\t{ $eq: ['$user', '$$userId'] },\n\t\t\t\t\t\t\t\t\t\t{ $eq: ['$status', RegularOrderStatus.DELIVERED] },\n\t\t\t\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t\t\t\t\t$expr: {\n\t\t\t\t\t\t\t\t\t\t\t\t$lt: [\n\t\t\t\t\t\t\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t$ifNull: ['$placedAt', '$createdAt'],\n\t\t\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t\t\t\tstartDate,\n\t\t\t\t\t\t\t\t\t\t\t\t],\n\t\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\t],\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t},\n\t\t\t\t\t\t{ $limit: 1 },\n\t\t\t\t\t],\n\t\t\t\t\tas: 'previousOrders',\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t// Classify\n\t\t\t{\n\t\t\t\t$addFields: {\n\t\t\t\t\tisReturning: {\n\t\t\t\t\t\t$gt: [{ $size: '$previousOrders' }, 0],\n\t\t\t\t\t},\n\t\t\t\t\tdate: '$_id.date',\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t// Aggregate graph metrics\n\t\t\t{\n\t\t\t\t$group: {\n\t\t\t\t\t_id: '$date',\n\n\t\t\t\t\ttotalUsers: { $sum: 1 },\n\n\t\t\t\t\treturningUsers: {\n\t\t\t\t\t\t$sum: {\n\t\t\t\t\t\t\t$cond: ['$isReturning', 1, 0],\n\t\t\t\t\t\t},\n\t\t\t\t\t},\n\n\t\t\t\t\tnewUsers: {\n\t\t\t\t\t\t$sum: {\n\t\t\t\t\t\t\t$cond: ['$isReturning', 0, 1],\n\t\t\t\t\t\t},\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$project: {\n\t\t\t\t\t_id: 0,\n\t\t\t\t\tdate: '$_id',\n\t\t\t\t\ttotalUsers: 1,\n\t\t\t\t\tnewUsers: 1,\n\t\t\t\t\treturningUsers: 1,\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{ $sort: { date: 1 } },\n\t\t]);\n\n\t\tconst graphData = fillMissingPeriods(result, data.startDate, data.endDate, data.graphType, {\n\t\t\ttotalUsers: 0,\n\t\t\tnewUsers: 0,\n\t\t\treturningUsers: 0,\n\t\t});\n\n\t\treturn graphData;\n\t}\n\n\tpublic async getCouponProfitGraphData(data: GraphInputDTO) {\n\t\tconst startDate = dayjs(data.startDate).startOf('day').toDate();\n\t\tconst endDate = dayjs(data.endDate).endOf('day').toDate();\n\n\t\tconst dateFormat = data.graphType === GraphType.MONTHLY ? '%Y-%m' : '%Y-%m-%d';\n\n\t\tconst result = await this.orderModel.aggregate([\n\t\t\t{\n\t\t\t\t$match: {\n\t\t\t\t\t...this.getOrderGraphMatchStage(startDate, endDate, data.itemType),\n\t\t\t\t\t'adjustedFinance.coupon.coupon': { $ne: null },\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$addFields: {\n\t\t\t\t\tdate: {\n\t\t\t\t\t\t$dateToString: {\n\t\t\t\t\t\t\tformat: dateFormat,\n\t\t\t\t\t\t\tdate: '$placedAt',\n\t\t\t\t\t\t\ttimezone: LyxaTimezone,\n\t\t\t\t\t\t},\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$group: {\n\t\t\t\t\t_id: '$date',\n\n\t\t\t\t\ttotalProfit: {\n\t\t\t\t\t\t$sum: '$adjustedFinance.companyProfit.totalProfit',\n\t\t\t\t\t},\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$project: {\n\t\t\t\t\t_id: 0,\n\t\t\t\t\tdate: '$_id',\n\t\t\t\t\ttotalProfit: 1,\n\t\t\t\t},\n\t\t\t},\n\n\t\t\t{\n\t\t\t\t$sort: { date: 1 },\n\t\t\t},\n\t\t]);\n\n\t\t// Fill in missing dates with zero for graph continuity\n\t\tconst graphData = fillMissingPeriods(result, data.startDate, data.endDate, data.graphType, {\n\t\t\ttotalProfit: 0,\n\t\t});\n\n\t\treturn graphData;\n\t}\n}\n"]}