@liiift-studio/sanity-visitor-insights 0.44.0 → 0.46.0

package/dist/index.d.mts

@@ -1,7 +1,7 @@
 import * as sanity from 'sanity';
 import React from 'react';
-import { R as ReportEnvelope, a as ReportName, b as RangeKey, M as MetricValue, A as AcquisitionData, c as MeasurementHealthData, D as DiagnosticReport, J as JourneyData, T as TypefaceInterestData } from './ranges-Cc3Bv5-l.mjs';
-export { C as CaptureBasis, d as CaptureEstimate, e as CaptureModel, f as CheckStatus, g as Coverage, h as CrossSourceDay, i as DailyPoint, j as DateRange, k as DiagnosticCheck, E as EmailCampaign, l as EventCutover, m as JourneyOutcome, n as JourneyStep, L as LandingPage, o as LicenceTierRow, P as PREEXISTING, p as REPORT_NAMES, q as ReportError, S as SiteAnalyticsConfig, r as SourceName, s as SourceRow, t as SourceStatus, u as TimelineEvent, v as TypefaceInterestRow, U as UnavailableReason, w as coverageForRange, x as estimated, y as isReportName, z as ok, B as partial, F as previousRange, G as resolveRange, H as unavailable, I as validateSiteConfig, K as valueOrNull } from './ranges-Cc3Bv5-l.mjs';
+import { R as ReportEnvelope, a as ReportName, b as RangeKey, M as MetricValue, A as AcquisitionData, c as MeasurementHealthData, D as DiagnosticReport, J as JourneyData, T as TypefaceInterestData } from './ranges-CWGvBi3C.mjs';
+export { C as CaptureBasis, d as CaptureEstimate, e as CaptureModel, f as CheckStatus, g as Coverage, h as CrossSourceDay, i as DailyPoint, j as DateRange, k as DiagnosticCheck, E as EmailCampaign, l as EventCutover, m as JourneyOutcome, n as JourneyStep, L as LandingPage, o as LicenceTierRow, P as PREEXISTING, p as REPORT_NAMES, q as ReportError, S as SiteAnalyticsConfig, r as SourceName, s as SourceRow, t as SourceStatus, u as TimelineEvent, v as TypefaceInterestRow, U as UnavailableReason, w as coverageForRange, x as estimated, y as isReportName, z as ok, B as partial, F as previousRange, G as resolveRange, H as unavailable, I as validateSiteConfig, K as valueOrNull } from './ranges-CWGvBi3C.mjs';
 
 /**
  * Data hook for the Studio panels.

package/dist/index.d.ts

@@ -1,7 +1,7 @@
 import * as sanity from 'sanity';
 import React from 'react';
-import { R as ReportEnvelope, a as ReportName, b as RangeKey, M as MetricValue, A as AcquisitionData, c as MeasurementHealthData, D as DiagnosticReport, J as JourneyData, T as TypefaceInterestData } from './ranges-Cc3Bv5-l.js';
-export { C as CaptureBasis, d as CaptureEstimate, e as CaptureModel, f as CheckStatus, g as Coverage, h as CrossSourceDay, i as DailyPoint, j as DateRange, k as DiagnosticCheck, E as EmailCampaign, l as EventCutover, m as JourneyOutcome, n as JourneyStep, L as LandingPage, o as LicenceTierRow, P as PREEXISTING, p as REPORT_NAMES, q as ReportError, S as SiteAnalyticsConfig, r as SourceName, s as SourceRow, t as SourceStatus, u as TimelineEvent, v as TypefaceInterestRow, U as UnavailableReason, w as coverageForRange, x as estimated, y as isReportName, z as ok, B as partial, F as previousRange, G as resolveRange, H as unavailable, I as validateSiteConfig, K as valueOrNull } from './ranges-Cc3Bv5-l.js';
+import { R as ReportEnvelope, a as ReportName, b as RangeKey, M as MetricValue, A as AcquisitionData, c as MeasurementHealthData, D as DiagnosticReport, J as JourneyData, T as TypefaceInterestData } from './ranges-CWGvBi3C.js';
+export { C as CaptureBasis, d as CaptureEstimate, e as CaptureModel, f as CheckStatus, g as Coverage, h as CrossSourceDay, i as DailyPoint, j as DateRange, k as DiagnosticCheck, E as EmailCampaign, l as EventCutover, m as JourneyOutcome, n as JourneyStep, L as LandingPage, o as LicenceTierRow, P as PREEXISTING, p as REPORT_NAMES, q as ReportError, S as SiteAnalyticsConfig, r as SourceName, s as SourceRow, t as SourceStatus, u as TimelineEvent, v as TypefaceInterestRow, U as UnavailableReason, w as coverageForRange, x as estimated, y as isReportName, z as ok, B as partial, F as previousRange, G as resolveRange, H as unavailable, I as validateSiteConfig, K as valueOrNull } from './ranges-CWGvBi3C.js';
 
 /**
  * Data hook for the Studio panels.

package/dist/{ranges-Cc3Bv5-l.d.mts → ranges-CWGvBi3C.d.mts}

@@ -227,7 +227,7 @@ declare function fromPageviews(ga4Pageviews: number, vercelPageviews: number): C
  * single known source, so a shortfall here that the others do not show points at attribution — a
  * tagging or redirect problem — rather than at measurement generally.
  */
-declare function fromEmail(ga4Sessions: number, mailchimpClicks: number): CaptureEstimate | null;
+declare function fromEmail(ga4Users: number, mailchimpClicks: number): CaptureEstimate | null;
 /** The combined view of GA4's capture rate. */
 interface CaptureModel {
     /** Every estimate that had a usable denominator, best first. */

package/dist/{ranges-Cc3Bv5-l.d.ts → ranges-CWGvBi3C.d.ts}

@@ -227,7 +227,7 @@ declare function fromPageviews(ga4Pageviews: number, vercelPageviews: number): C
  * single known source, so a shortfall here that the others do not show points at attribution — a
  * tagging or redirect problem — rather than at measurement generally.
  */
-declare function fromEmail(ga4Sessions: number, mailchimpClicks: number): CaptureEstimate | null;
+declare function fromEmail(ga4Users: number, mailchimpClicks: number): CaptureEstimate | null;
 /** The combined view of GA4's capture rate. */
 interface CaptureModel {
     /** Every estimate that had a usable denominator, best first. */

package/dist/server.d.mts

@@ -1,7 +1,7 @@
-import { S as SiteAnalyticsConfig, D as DiagnosticReport } from './ranges-Cc3Bv5-l.mjs';
-export { A as AcquisitionData, C as CaptureBasis, d as CaptureEstimate, e as CaptureModel, f as CheckStatus, N as ConfigProblem, g as Coverage, h as CrossSourceDay, O as CustomRangeError, i as DailyPoint, j as DateRange, k as DiagnosticCheck, E as EmailCampaign, l as EventCutover, Q as EventHistory, V as EventNameMap, W as EventOutage, X as GA4_PROCESSING_LAG_DAYS, Y as Ga4Config, J as JourneyData, m as JourneyOutcome, n as JourneyStep, L as LandingPage, o as LicenceTierRow, Z as MAX_CUSTOM_RANGE_DAYS, c as MeasurementHealthData, M as MetricValue, _ as OrdersConfig, P as PREEXISTING, $ as RANGE_DAYS, p as REPORT_NAMES, b as RangeKey, R as ReportEnvelope, q as ReportError, a as ReportName, r as SourceName, s as SourceRow, t as SourceStatus, u as TimelineEvent, T as TypefaceInterestData, v as TypefaceInterestRow, U as UnavailableReason, a0 as VercelConfig, a1 as applyCoverage, a2 as assertValidSiteConfig, a3 as captureModel, a4 as coverageForAny, w as coverageForRange, a5 as coverageNotices, a6 as daysBetween, a7 as describeOutage, x as estimated, a8 as formatInTimeZone, a9 as fromEmail, aa as fromOrders, ab as fromPageviews, ac as grossUp, y as isReportName, ad as isValidTimeZone, z as ok, B as partial, F as previousRange, ae as provisionalDates, af as provisionalNotice, ag as resolveCustomRange, G as resolveRange, ah as shiftDays, H as unavailable, I as validateSiteConfig, K as valueOrNull, ai as zonedDayEndUtc, aj as zonedDayStartUtc } from './ranges-Cc3Bv5-l.mjs';
-import { S as SanityQueryClient, G as Ga4Client, V as VercelClient } from './vercel-Da9lu56v.mjs';
-export { a as Ga4Report, b as Ga4ReportRequest, L as LicenceFieldMap, c as LicenceTier, M as MailchimpAudience, d as MailchimpCampaign, e as MailchimpClient, O as OrderCounts, f as OrderQueryOptions, g as ServiceAccountKey, T as TypefaceOrderCounts, U as UNKNOWN_STATUS, h as VercelPageviews, i as countLicenceTiers, j as countOrders, k as countOrdersByTypeface, l as createGa4Client, m as createMailchimpClient, n as createVercelClient, o as datacenterFromKey, p as eventNameFilter, q as orderQueryOptions, r as parseServiceAccountKey, s as sumFirstMetric } from './vercel-Da9lu56v.mjs';
+import { S as SiteAnalyticsConfig, D as DiagnosticReport } from './ranges-CWGvBi3C.mjs';
+export { A as AcquisitionData, C as CaptureBasis, d as CaptureEstimate, e as CaptureModel, f as CheckStatus, N as ConfigProblem, g as Coverage, h as CrossSourceDay, O as CustomRangeError, i as DailyPoint, j as DateRange, k as DiagnosticCheck, E as EmailCampaign, l as EventCutover, Q as EventHistory, V as EventNameMap, W as EventOutage, X as GA4_PROCESSING_LAG_DAYS, Y as Ga4Config, J as JourneyData, m as JourneyOutcome, n as JourneyStep, L as LandingPage, o as LicenceTierRow, Z as MAX_CUSTOM_RANGE_DAYS, c as MeasurementHealthData, M as MetricValue, _ as OrdersConfig, P as PREEXISTING, $ as RANGE_DAYS, p as REPORT_NAMES, b as RangeKey, R as ReportEnvelope, q as ReportError, a as ReportName, r as SourceName, s as SourceRow, t as SourceStatus, u as TimelineEvent, T as TypefaceInterestData, v as TypefaceInterestRow, U as UnavailableReason, a0 as VercelConfig, a1 as applyCoverage, a2 as assertValidSiteConfig, a3 as captureModel, a4 as coverageForAny, w as coverageForRange, a5 as coverageNotices, a6 as daysBetween, a7 as describeOutage, x as estimated, a8 as formatInTimeZone, a9 as fromEmail, aa as fromOrders, ab as fromPageviews, ac as grossUp, y as isReportName, ad as isValidTimeZone, z as ok, B as partial, F as previousRange, ae as provisionalDates, af as provisionalNotice, ag as resolveCustomRange, G as resolveRange, ah as shiftDays, H as unavailable, I as validateSiteConfig, K as valueOrNull, ai as zonedDayEndUtc, aj as zonedDayStartUtc } from './ranges-CWGvBi3C.mjs';
+import { S as SanityQueryClient, G as Ga4Client, V as VercelClient } from './vercel-CGDmz9Bt.mjs';
+export { a as Ga4Report, b as Ga4ReportRequest, L as LicenceFieldMap, c as LicenceTier, M as MailchimpAudience, d as MailchimpCampaign, e as MailchimpClient, O as OrderCounts, f as OrderQueryOptions, g as ServiceAccountKey, T as TypefaceOrderCounts, U as UNKNOWN_STATUS, h as VercelPageviews, i as countLicenceTiers, j as countOrders, k as countOrdersByTypeface, l as createGa4Client, m as createMailchimpClient, n as createVercelClient, o as datacenterFromKey, p as eventNameFilter, q as orderQueryOptions, r as parseServiceAccountKey, s as sumFirstMetric } from './vercel-CGDmz9Bt.mjs';
 
 /**
  * Request authentication and CORS for the report handler.

package/dist/server.d.ts

@@ -1,7 +1,7 @@
-import { S as SiteAnalyticsConfig, D as DiagnosticReport } from './ranges-Cc3Bv5-l.js';
-export { A as AcquisitionData, C as CaptureBasis, d as CaptureEstimate, e as CaptureModel, f as CheckStatus, N as ConfigProblem, g as Coverage, h as CrossSourceDay, O as CustomRangeError, i as DailyPoint, j as DateRange, k as DiagnosticCheck, E as EmailCampaign, l as EventCutover, Q as EventHistory, V as EventNameMap, W as EventOutage, X as GA4_PROCESSING_LAG_DAYS, Y as Ga4Config, J as JourneyData, m as JourneyOutcome, n as JourneyStep, L as LandingPage, o as LicenceTierRow, Z as MAX_CUSTOM_RANGE_DAYS, c as MeasurementHealthData, M as MetricValue, _ as OrdersConfig, P as PREEXISTING, $ as RANGE_DAYS, p as REPORT_NAMES, b as RangeKey, R as ReportEnvelope, q as ReportError, a as ReportName, r as SourceName, s as SourceRow, t as SourceStatus, u as TimelineEvent, T as TypefaceInterestData, v as TypefaceInterestRow, U as UnavailableReason, a0 as VercelConfig, a1 as applyCoverage, a2 as assertValidSiteConfig, a3 as captureModel, a4 as coverageForAny, w as coverageForRange, a5 as coverageNotices, a6 as daysBetween, a7 as describeOutage, x as estimated, a8 as formatInTimeZone, a9 as fromEmail, aa as fromOrders, ab as fromPageviews, ac as grossUp, y as isReportName, ad as isValidTimeZone, z as ok, B as partial, F as previousRange, ae as provisionalDates, af as provisionalNotice, ag as resolveCustomRange, G as resolveRange, ah as shiftDays, H as unavailable, I as validateSiteConfig, K as valueOrNull, ai as zonedDayEndUtc, aj as zonedDayStartUtc } from './ranges-Cc3Bv5-l.js';
-import { S as SanityQueryClient, G as Ga4Client, V as VercelClient } from './vercel-Da9lu56v.js';
-export { a as Ga4Report, b as Ga4ReportRequest, L as LicenceFieldMap, c as LicenceTier, M as MailchimpAudience, d as MailchimpCampaign, e as MailchimpClient, O as OrderCounts, f as OrderQueryOptions, g as ServiceAccountKey, T as TypefaceOrderCounts, U as UNKNOWN_STATUS, h as VercelPageviews, i as countLicenceTiers, j as countOrders, k as countOrdersByTypeface, l as createGa4Client, m as createMailchimpClient, n as createVercelClient, o as datacenterFromKey, p as eventNameFilter, q as orderQueryOptions, r as parseServiceAccountKey, s as sumFirstMetric } from './vercel-Da9lu56v.js';
+import { S as SiteAnalyticsConfig, D as DiagnosticReport } from './ranges-CWGvBi3C.js';
+export { A as AcquisitionData, C as CaptureBasis, d as CaptureEstimate, e as CaptureModel, f as CheckStatus, N as ConfigProblem, g as Coverage, h as CrossSourceDay, O as CustomRangeError, i as DailyPoint, j as DateRange, k as DiagnosticCheck, E as EmailCampaign, l as EventCutover, Q as EventHistory, V as EventNameMap, W as EventOutage, X as GA4_PROCESSING_LAG_DAYS, Y as Ga4Config, J as JourneyData, m as JourneyOutcome, n as JourneyStep, L as LandingPage, o as LicenceTierRow, Z as MAX_CUSTOM_RANGE_DAYS, c as MeasurementHealthData, M as MetricValue, _ as OrdersConfig, P as PREEXISTING, $ as RANGE_DAYS, p as REPORT_NAMES, b as RangeKey, R as ReportEnvelope, q as ReportError, a as ReportName, r as SourceName, s as SourceRow, t as SourceStatus, u as TimelineEvent, T as TypefaceInterestData, v as TypefaceInterestRow, U as UnavailableReason, a0 as VercelConfig, a1 as applyCoverage, a2 as assertValidSiteConfig, a3 as captureModel, a4 as coverageForAny, w as coverageForRange, a5 as coverageNotices, a6 as daysBetween, a7 as describeOutage, x as estimated, a8 as formatInTimeZone, a9 as fromEmail, aa as fromOrders, ab as fromPageviews, ac as grossUp, y as isReportName, ad as isValidTimeZone, z as ok, B as partial, F as previousRange, ae as provisionalDates, af as provisionalNotice, ag as resolveCustomRange, G as resolveRange, ah as shiftDays, H as unavailable, I as validateSiteConfig, K as valueOrNull, ai as zonedDayEndUtc, aj as zonedDayStartUtc } from './ranges-CWGvBi3C.js';
+import { S as SanityQueryClient, G as Ga4Client, V as VercelClient } from './vercel-CGDmz9Bt.js';
+export { a as Ga4Report, b as Ga4ReportRequest, L as LicenceFieldMap, c as LicenceTier, M as MailchimpAudience, d as MailchimpCampaign, e as MailchimpClient, O as OrderCounts, f as OrderQueryOptions, g as ServiceAccountKey, T as TypefaceOrderCounts, U as UNKNOWN_STATUS, h as VercelPageviews, i as countLicenceTiers, j as countOrders, k as countOrdersByTypeface, l as createGa4Client, m as createMailchimpClient, n as createVercelClient, o as datacenterFromKey, p as eventNameFilter, q as orderQueryOptions, r as parseServiceAccountKey, s as sumFirstMetric } from './vercel-CGDmz9Bt.js';
 
 /**
  * Request authentication and CORS for the report handler.

package/dist/server.js

@@ -874,9 +874,11 @@ function createMailchimpClient(apiKey, listId) {
           const month = range.start.slice(0, 7);
           const history = await get(
             `/lists/${listId}/growth-history/${month}`,
-            { fields: "existing,imports,optins" }
+            { fields: "subscribed,existing,imports,optins" }
           );
-          membersAtStart = count(history.existing) + count(history.imports) + count(history.optins);
+          const legacy = [history.existing, history.imports, history.optins];
+          const legacyTotal = legacy.some((v) => typeof v === "number") ? legacy.reduce((sum, v) => sum + count(v), 0) : null;
+          membersAtStart = typeof history.subscribed === "number" ? history.subscribed : legacyTotal;
         } catch {
           membersAtStart = null;
         }
@@ -887,8 +889,17 @@ function createMailchimpClient(apiKey, listId) {
       const reports = await get("/reports", {
         // Bounded by the range on both sides, so a panel showing one week does not pick up a
         // campaign from last year and attribute its clicks to this window.
-        since_send_time: `${range.start}T00:00:00+00:00`,
-        before_send_time: `${range.end}T23:59:59+00:00`,
+        /*
+         * Bounded in the PROPERTY timezone, like the orders are.
+         *
+         * These were bare UTC instants while `zonedDayStartUtc`/`zonedDayEndUtc` exist and
+         * orders.ts spends a paragraph on why that asks for a different window than the one GA4
+         * was asked for. For a US-Pacific property a campaign sent at 5pm local on the last day
+         * of the range fell outside this window while the GA4 sessions it produced fell inside —
+         * quietly shrinking the denominator of an estimate whose note calls it known exactly.
+         */
+        since_send_time: zonedDayStartUtc(range.start, range.timezone ?? "UTC"),
+        before_send_time: zonedDayEndUtc(range.end, range.timezone ?? "UTC"),
         /*
          * The documented maximum, and `total_items` so truncation can be SEEN.
          *
@@ -1198,14 +1209,14 @@ function fromPageviews(ga4Pageviews, vercelPageviews) {
     note: "GA4 pageviews against Vercel\u2019s. Read it as a ceiling: Vercel\u2019s own counter is a script too \u2014 blocked by fewer lists than GA4, but blocked \u2014 so real traffic is higher than both and GA4\u2019s true share is this or less."
   };
 }
-function fromEmail(ga4Sessions, mailchimpClicks) {
+function fromEmail(ga4Users, mailchimpClicks) {
   if (mailchimpClicks < MIN_DENOMINATOR) return null;
   return {
     basis: "email",
-    rate: ga4Sessions / mailchimpClicks,
-    observed: ga4Sessions,
+    rate: ga4Users / mailchimpClicks,
+    observed: ga4Users,
     actual: mailchimpClicks,
-    note: "GA4 sessions from the campaign against Mailchimp\u2019s unique clicks. A cohort whose true size is known exactly."
+    note: "Distinct people GA4 saw arriving from email, against the distinct subscribers Mailchimp says clicked. Both sides count people, so the comparison holds \u2014 but it measures tagging as much as capture."
   };
 }
 function samplingInterval(estimate) {
@@ -1235,13 +1246,16 @@ function describeDisagreement(estimates) {
   if (orders && pageviews && Math.abs(orders.rate - pageviews.rate) > DISAGREEMENT_THRESHOLD) {
     return orders.rate > pageviews.rate ? "GA4 is capturing purchases far better than pageviews. That points at the pageview comparison rather than at a measurement failure \u2014 Vercel counts crawlers and prefetches GA4 never sees. Conversion figures here are more trustworthy than traffic figures." : "GA4 is capturing pageviews but missing purchases. That is not consent or ad-blocking, which would cost both equally \u2014 look at the purchase event itself: whether it fires on a page some buyers never reach, or is blocked at checkout.";
   }
+  if (email && pageviews && Math.abs(email.rate - pageviews.rate) > DISAGREEMENT_THRESHOLD) {
+    return email.rate < pageviews.rate ? "Far fewer people are arriving from your mailing list than GA4\u2019s general capture would predict. That points at the campaign links rather than at measurement \u2014 check they carry UTM tags, and that no redirect is stripping them." : "Email traffic is over-represented against GA4\u2019s general capture rate, which usually means campaign links are tagged while ordinary traffic is not \u2014 so email looks larger than it is.";
+  }
   if (email && orders && Math.abs(email.rate - orders.rate) > DISAGREEMENT_THRESHOLD) {
     return email.rate < orders.rate ? "Traffic from email is arriving less often than GA4\u2019s general capture rate would predict. That is an attribution problem rather than a measurement one \u2014 check the campaign links for missing UTMs, or a redirect stripping them." : "Email traffic is over-represented against GA4\u2019s general capture rate, which usually means campaign links are tagged while ordinary traffic is not, so email looks larger than it is.";
   }
   return null;
 }
 function grossUp(observed, model, admissible = ["orders", "email", "pageviews"]) {
-  const usable = model.estimates.filter((e) => admissible.includes(e.basis));
+  const usable = model.estimates.filter((e) => admissible.includes(e.basis) && e.rate > 0 && e.rate < 1 && Number.isFinite(e.rate));
   if (usable.length === 0) return null;
   const rate = usable[0].rate;
   const rates = usable.map((e) => e.rate);
@@ -1367,7 +1381,11 @@ async function measurementHealth(input) {
            * what GA4 does not do.
            */
           keepEmptyRows: true,
-          limit: 400
+          // A custom range may be 730 days, and this asked for 400 — so the tail simply did not
+          // come back, drawing as absent on the chart whose job is dating when a gap opened.
+          // Vercel has a whole mechanism for exactly this; GA4's own rowCount was parsed and
+          // never checked here.
+          limit: 800
         },
         {
           // The same-event numerator for the capture model: GA4's purchase count against
@@ -1381,13 +1399,22 @@ async function measurementHealth(input) {
           // Sessions GA4 attributes to email. The denominator side of this comes from
           // Mailchimp's unique subscriber clicks, so the two must describe the same
           // people — which they only do where campaign links carry a UTM.
-          metrics: [{ name: "sessions" }],
+          // USERS, not sessions. Mailchimp counts distinct subscribers who clicked; one of them
+          // arriving on two days is one click and two sessions, so dividing sessions by clicks
+          // was not a capture rate at all — it was not even bounded by 1, on an estimate whose
+          // own note calls it "a cohort whose true size is known exactly".
+          metrics: [{ name: "totalUsers" }],
           dateRanges: [{ startDate: range.start, endDate: range.end }],
           dimensionFilter: {
             filter: { fieldName: "sessionMedium", stringFilter: { matchType: "EXACT", value: "email" } }
           }
         }
       ]);
+      if (daily2 && daily2.rowCount > daily2.rows.length) {
+        input.notices?.push(
+          `Google Analytics returned ${daily2.rows.length} of ${daily2.rowCount} days for this range, so the day-by-day comparison is incomplete. Choose a shorter range.`
+        );
+      }
       if (daily2) {
         for (const row of daily2.rows) {
           const raw = row.dimensions[0];
@@ -1468,7 +1495,11 @@ async function measurementHealth(input) {
       ordersByDate = counts.byDate;
       ordersMeasured = true;
       revenueByDate = counts.revenueByDate;
-      revenue = counts.revenue === null ? unavailable("not_applicable", "No order total field is configured for this site") : ok(counts.revenue);
+      revenue = counts.revenue === null ? unavailable("not_applicable", "No order total field is configured for this site") : counts.ordersMissingTotal > 0 ? partial(
+        counts.revenue,
+        range.start,
+        `Covers ${counts.total - counts.ordersMissingTotal} of ${counts.total} counted orders \u2014 the rest carry no amount, so real revenue is higher.`
+      ) : ok(counts.revenue);
       currency = config.orders.currency ?? null;
       orderStatuses = counts.byStatus;
       if (counts.ordersMissingTotal > 0) {
@@ -1522,7 +1553,7 @@ async function measurementHealth(input) {
     try {
       const [list, sent] = await Promise.all([
         mailchimp.audience({ start: range.start, end: range.end }),
-        mailchimp.campaigns({ start: range.start, end: range.end })
+        mailchimp.campaigns({ start: range.start, end: range.end, timezone: range.timezone })
       ]);
       audience = ok(list.members);
       audienceGrowth = list.membersAtStart === null ? unavailable("not_applicable", "Mailchimp reports list growth by calendar month, so this range has no start figure") : ok(list.members - list.membersAtStart);
@@ -1584,7 +1615,10 @@ async function measurementHealth(input) {
     revenue: revenueByDate ? revenueByDate[date] ?? 0 : null
   }));
   const timelineEvents = campaigns.filter((campaign) => campaign.sentAt).map((campaign) => ({
-    date: campaign.sentAt.slice(0, 10),
+    // The day the send happened where the reader lives, matching the order stems it is meant
+    // to be compared against. The UTC day put an evening send on the following day — the exact
+    // misalignment orders.ts was zoned to prevent.
+    date: zonedDay(campaign.sentAt, range.timezone) ?? campaign.sentAt.slice(0, 10),
     label: campaign.title,
     detail: `${formatInt(campaign.sent)} sent, ${formatInt(campaign.clicks)} clicked`
   }));
@@ -1696,6 +1730,7 @@ async function acquisition(input) {
   const purchasesBySource = /* @__PURE__ */ new Map();
   const revenueBySource = /* @__PURE__ */ new Map();
   let purchasesAvailable = false;
+  let purchasesTruncated = false;
   try {
     const purchaseReport = await ga4.runReport({
       dimensions: [
@@ -1731,7 +1766,8 @@ async function acquisition(input) {
       notices?.push("GA4 answered the purchase-attribution query from a sample, so the revenue split is approximate even before its own coverage is considered.");
     }
     if (purchaseReport.thresholded || purchaseReport.rowCount > purchaseReport.rows.length) {
-      notices?.push("GA4 withheld or truncated some attributed purchases, so the revenue split does not account for every sale it tracked.");
+      purchasesTruncated = true;
+      notices?.push("GA4 withheld or truncated some attributed purchases, so revenue cannot be split by channel for this range. Choose a shorter range or a narrower window.");
     }
     for (const row of purchaseReport.rows) {
       const count2 = row.metrics[0];
@@ -1759,7 +1795,7 @@ async function acquisition(input) {
   const MIN_COVERAGE = 0.25;
   const MAX_COVERAGE = 1.2;
   const coverage = actuals?.orders != null && actuals.orders > 0 ? trackedPurchases / actuals.orders : null;
-  const splitIsSound = trackedPurchases >= MIN_TRACKED_PURCHASES && trackedRevenue > 0 && coverage !== null && coverage >= MIN_COVERAGE && coverage <= MAX_COVERAGE;
+  const splitIsSound = !purchasesTruncated && trackedPurchases >= MIN_TRACKED_PURCHASES && trackedRevenue > 0 && coverage !== null && coverage >= MIN_COVERAGE && coverage <= MAX_COVERAGE;
   if (splitIsSound) {
     for (const row of rows) {
       const money2 = row.trackedRevenue;
@@ -2397,8 +2433,11 @@ async function runDiagnostics(input) {
       checks.push({
         id: "vercel",
         label: "Vercel Web Analytics reachable",
-        status: "pass",
-        detail: `${result.total} pageviews in the last 7 days.`
+        // A response carrying no total is not a healthy source. This reported `pass` and
+        // rendered "null pageviews in the last 7 days" — a check that says nothing is wrong
+        // while printing the word null is worse than no check.
+        status: result.total === null ? "warn" : "pass",
+        detail: result.total === null ? "Vercel answered but returned no pageview total, so its figures cannot be trusted for this range." : `${result.total} pageviews in the last 7 days.`
       });
     } catch (e) {
       checks.push({