@koda-sl/baker-cli 0.573.0 → 0.574.0

package/dist/chunk-MNJT2F7H.js

@@ -0,0 +1,504 @@
+import {
+  CRM_COLUMN_FIELDS,
+  CRM_DEAL_STATUSES
+} from "./chunk-IPEQHZ5H.js";
+import {
+  calendarDaySchema,
+  engagementComparisonSchema,
+  targetAccountsSchema,
+  targetsSummarySchema,
+  todayUtc,
+  windowTooLong
+} from "./chunk-AJ4OO3CV.js";
+
+// ../api/src/accounts/crm-columns.ts
+var COLUMN_HELD = 0.7;
+var SAMPLE_CHARS = 60;
+var EMAIL = /[^\s@]+@[^\s@]+\.[^\s@]+/g;
+var CRITERIA = {
+  id: "The deal's own unique id or number in the CRM (a deal, opportunity or record id of the deal), not the company's id",
+  name: "The deal's own title (a deal or opportunity name), not the name of the company or of a person",
+  companyId: "The CRM's unique id (or record id) of the company or account the row is about or the deal is with",
+  companyName: "The name of the company, account or organization the row is about or the deal is with",
+  companyDomain: "The company's website or web domain, like acme.com",
+  companyLinkedinPage: "The company's LinkedIn page address",
+  amount: "The deal's own value in money (its amount, value or size), not a weighted or forecast amount, not a company's revenue or turnover, not a probability, a percentage or a count",
+  currency: "The currency the amount is in, like EUR or USD",
+  pipeline: "Which sales pipeline the deal belongs to, not its stage",
+  stage: "The deal's stage or state in the sales pipeline, in any words (like Proposal, Negotiation, Closed Won, Ganado), not the status of a lead or a contact",
+  status: "Whether the deal is open, won or lost, written as exactly the English word open, won or lost",
+  createdAt: "The date the deal or the company was created, opened or added to the CRM",
+  closedAt: "The date the deal was closed (won or lost) or is expected to close",
+  none: "Anything else: a person (an owner, a contact, a person's name, email or phone), who created or last changed the record, a probability, a weighted amount, a company's revenue or size, a lead's or contact's status, a next step, a source, notes, an industry, a date of last activity, or any other field"
+};
+var QUESTION = "`column` is the header of a column in a spreadsheet exported from a CRM, in any language or in the CRM's own wording, and `cells` are values from that column. `sheet` lists every header of the spreadsheet, for context. Which field does `column` hold?";
+function sampleCell(cell) {
+  return cell.replace(EMAIL, "<email address>").slice(0, SAMPLE_CHARS);
+}
+function crmColumnQuestions(columns, headers = columns.map((column) => column.header)) {
+  const sheet = headers.join(" | ");
+  return columns.map(({ header, samples }) => ({
+    type: "choice",
+    instructions: {
+      sheet,
+      column: header,
+      cells: samples.length > 0 ? samples.map(sampleCell).join(" | ") : "(empty)",
+      question: QUESTION
+    },
+    criteria: CRITERIA
+  }));
+}
+var isCrmColumnField = (choice) => CRM_COLUMN_FIELDS.includes(choice);
+var isStatusCell = (cell) => CRM_DEAL_STATUSES.includes(cell.trim().toLowerCase());
+function crmColumnMeanings(columns, answers, held = COLUMN_HELD) {
+  const meanings = {};
+  columns.forEach(({ header, samples }, index) => {
+    const answer = answers[index];
+    if (answer === void 0 || !("choice" in answer)) return;
+    const { choice, probabilities } = answer;
+    if (!isCrmColumnField(choice) || (probabilities[choice] ?? 0) < held) return;
+    meanings[header] = choice === "status" && !samples.every(isStatusCell) ? "stage" : choice;
+  });
+  return meanings;
+}
+
+// ../api/src/accounts/index.ts
+import { z } from "zod";
+
+// ../api/src/accounts/noEmployer.ts
+var NO_EMPLOYER_NAMES = /* @__PURE__ */ new Set([
+  "selfemployed",
+  "freelance",
+  "freelancer",
+  "independent",
+  "profesionalindependiente",
+  "trabajadorindependiente",
+  "trabajadorporcuentapropia",
+  "autonomo",
+  "selbstandig",
+  "selbststandig",
+  "freiberuflich",
+  "travailleurindependant",
+  "independant",
+  "lavoratoreautonomo",
+  "liberoprofessionista",
+  "trabalhadorindependente",
+  "zzp",
+  "zelfstandige",
+  "retired",
+  "jubilado",
+  "student",
+  "estudiante",
+  "unemployed",
+  "desempleado"
+]);
+function isNoEmployerOrganization(name) {
+  const key = name.normalize("NFD").replace(new RegExp("\\p{M}", "gu"), "").toLowerCase().replace(/[^\p{L}\p{N}]+/gu, "");
+  return NO_EMPLOYER_NAMES.has(key);
+}
+
+// ../api/src/accounts/dealStatus.ts
+function accountDealStatus(row) {
+  if (row.hasWonDeal) return "won";
+  if (row.hasOpenDeal) return "open";
+  if (row.hasLostDeal) return "lost";
+  return "none";
+}
+
+// ../api/src/accounts/index.ts
+var INFLUENCE_MODEL_KINDS = ["engagement", "awareness", "intent"];
+var INFLUENCE_METRICS = ["impressions", "engagements", "clicks"];
+var DEFAULT_LOOKBACK_MONTHS = 12;
+var MATCH_CONFIDENCES = ["high", "low"];
+var MATCH_METHODS = ["override", "linkedin_page", "domain", "name"];
+var MODEL_METRIC = {
+  engagement: { metric: "engagements", threshold: 3 },
+  awareness: { metric: "impressions", threshold: 7 },
+  intent: { metric: "clicks", threshold: 3 }
+};
+function influenceParams(settings, override = {}) {
+  const kind = override.model ?? settings.model.kind;
+  const model = MODEL_METRIC[kind];
+  const wholeAtLeastOne = (value) => value !== void 0 && Number.isInteger(value) && value >= 1;
+  const threshold = override.threshold ?? (override.model === void 0 ? settings.model.threshold : void 0);
+  return {
+    metric: model.metric,
+    threshold: wholeAtLeastOne(threshold) ? threshold : model.threshold,
+    lookbackMonths: wholeAtLeastOne(settings.lookbackMonths) ? settings.lookbackMonths : DEFAULT_LOOKBACK_MONTHS
+  };
+}
+var ACCOUNTS_MAX_MONTHS = 24;
+var windowFields = {
+  /** Calendar months including the current one. */
+  lastMonths: z.number().int().min(1).max(ACCOUNTS_MAX_MONTHS).optional(),
+  start: calendarDaySchema.optional(),
+  end: calendarDaySchema.optional()
+};
+var ruleOverrideFields = {
+  model: z.enum(INFLUENCE_MODEL_KINDS).optional(),
+  threshold: z.number().int().min(1).optional()
+};
+var targetsField = { targets: targetAccountsSchema.optional() };
+var targetsSummaryField = { targets: targetsSummarySchema.optional() };
+var engagementComparisonField = { comparison: engagementComparisonSchema.optional() };
+var ACCOUNTS_SETUP_ISSUES = [
+  "pipelines_not_chosen",
+  "deals_not_received",
+  "sync_failing",
+  "source_disconnected",
+  "stale"
+];
+var setupIssuesField = { setupIssues: z.array(z.enum(ACCOUNTS_SETUP_ISSUES)).optional() };
+function windowRules(req, ctx) {
+  if (req.start !== void 0 && req.lastMonths !== void 0) {
+    ctx.addIssue({ code: "custom", path: ["lastMonths"], message: "pass lastMonths or start/end, not both" });
+  }
+  if (req.end !== void 0 && req.start === void 0) {
+    ctx.addIssue({ code: "custom", path: ["end"], message: "end needs a start" });
+  }
+  if (req.start !== void 0 && req.end !== void 0 && req.end < req.start) {
+    ctx.addIssue({ code: "custom", path: ["end"], message: "end is before start" });
+    return;
+  }
+  const tooLong = req.start === void 0 ? null : windowTooLong(req.start, req.end ?? todayUtc(), ACCOUNTS_MAX_MONTHS);
+  if (tooLong !== null) ctx.addIssue({ code: "custom", path: ["start"], message: tooLong });
+}
+var accountsWindowSchema = z.object({ start: z.string(), end: z.string() });
+var influenceParamsSchema = z.object({
+  metric: z.enum(INFLUENCE_METRICS),
+  threshold: z.number(),
+  lookbackMonths: z.number()
+});
+var ACCOUNTS_ENGAGEMENT_DEFAULT_LIMIT = 500;
+var ACCOUNTS_ENGAGEMENT_MAX_LIMIT = 5e3;
+var accountEngagementRowSchema = z.object({
+  /** LinkedIn organization id; `urn:li:organization:<orgId>` on LinkedIn. */
+  orgId: z.string(),
+  /** Empty until the nightly sync has looked the company up. */
+  name: z.string(),
+  domain: z.string(),
+  impressions: z.number(),
+  clicks: z.number(),
+  engagements: z.number(),
+  videoViews: z.number(),
+  /**
+   * The cost LinkedIn reports for the company. LinkedIn zeroes any value under
+   * 3, so this shows only once the company clicked three times — a floor, never its spend.
+   */
+  costLocal: z.number(),
+  /**
+   * The company's estimated share of what the ad accounts spent: each month's
+   * spend in proportion to its share of the impressions, never below `costLocal`.
+   * Null without delivery to share or across currencies; absent from older servers.
+   */
+  estimatedSpend: z.object({ amount: z.number(), currency: z.string() }).nullable().optional(),
+  /**
+   * The first and last day in the window LinkedIn showed the company engaging
+   * (`YYYY-MM-DD`), from its one-day reads; null without one. A day under 3
+   * engagements reads 0, so a company can be engaged with no such day.
+   * Absent from older servers.
+   */
+  firstEngagedOn: z.string().nullable().optional(),
+  lastEngagedOn: z.string().nullable().optional(),
+  currency: z.string(),
+  /** Months in the window the company saw or did anything. */
+  monthsActive: z.number(),
+  lastMonth: z.string().nullable(),
+  /** The same-length period just before the window. */
+  previous: z.object({ impressions: z.number(), clicks: z.number(), engagements: z.number() }),
+  /** By engagements against the previous period. */
+  flag: z.enum(["new", "rising"]).nullable(),
+  crmCompanyId: z.string().nullable(),
+  /** The matched CRM company's name; null without a match. Optional for older servers. */
+  crmCompanyName: z.string().nullable().optional(),
+  /** The matched CRM company's own website; null when it has none. Optional for older servers. */
+  crmCompanyDomain: z.string().nullable().optional(),
+  /** What the match was read off; null without a match. Optional for older servers. */
+  matchMethod: z.enum(MATCH_METHODS).nullable().optional(),
+  matchConfidence: z.enum(MATCH_CONFIDENCES).nullable(),
+  hasOpenDeal: z.boolean(),
+  hasWonDeal: z.boolean(),
+  hasLostDeal: z.boolean(),
+  /** When the company's most recent lost deal closed (created, when it has no close date), ISO; null without one. */
+  lastLostAt: z.string().nullable(),
+  /**
+   * People whose work email named the company's domain on the website or the
+   * API in the period, and how many became leads — the touches beside the ads.
+   * Null when none did; absent from older servers.
+   */
+  website: z.object({ people: z.number(), leads: z.number() }).nullable().optional(),
+  /**
+   * Visits from the company's own network in the period (`baker analytics
+   * companies`): visits, distinct pages read, and when it was last seen.
+   * Matched by normalised name (`companyNameKey`) against the LinkedIn name or
+   * the CRM match's name — the network gives no website to match on. Null when
+   * none matched; absent from older servers.
+   */
+  visitorCompany: z.object({ visits: z.number(), pages: z.number(), lastSeen: z.string() }).nullable().optional(),
+  /**
+   * Whether the target-account list names the company — the read's `targets`,
+   * else the published target-accounts Knowledge — matched on its LinkedIn
+   * page, website or name (`targetMatch.ts`). Absent when no list could be read.
+   */
+  isTarget: z.boolean().optional(),
+  /** Its tier on that list; null when it names none or the company is not on it. */
+  tier: z.string().nullable().optional(),
+  /** When a "company warms up" alert last named the company, ISO; null when none has. */
+  alertedAt: z.string().nullable().optional()
+});
+var accountWebsiteRowSchema = z.object({
+  domain: z.string(),
+  people: z.number(),
+  leads: z.number(),
+  /** ISO. */
+  firstSeen: z.string(),
+  /** ISO. */
+  lastSeen: z.string()
+});
+var LOST_DEAL_COOLDOWN_MONTHS = 6;
+function monthsBefore(day, months) {
+  const [year, month, date] = day.split("-").map(Number);
+  const index = (year ?? 1970) * 12 + ((month ?? 1) - 1) - months;
+  const lastDate = new Date(Date.UTC(Math.floor(index / 12), index % 12 + 1, 0)).getUTCDate();
+  return new Date(Date.UTC(Math.floor(index / 12), index % 12, Math.min(date ?? 1, lastDate))).toISOString().slice(0, 10);
+}
+function warmAccounts(rows, today, options = {}) {
+  const cooldownStart = monthsBefore(today, LOST_DEAL_COOLDOWN_MONTHS);
+  const { minimum, includeOpenDeals = false } = options;
+  const notADeal = (row) => !row.hasOpenDeal && !(row.lastLostAt !== null && row.lastLostAt.slice(0, 10) >= cooldownStart);
+  return rows.filter(
+    (row) => row.flag !== null && !isNoEmployerOrganization(row.name) && (minimum === void 0 || row[minimum.metric] >= minimum.value) && !row.hasWonDeal && (includeOpenDeals && row.hasOpenDeal || notADeal(row))
+  );
+}
+var accountsEngagementRequestSchema = z.object({
+  ...windowFields,
+  /** One campaign's companies; every campaign together when absent. */
+  campaignId: z.string().regex(/^\d+$/, "use the numeric campaign id").optional(),
+  /** Companies per page. */
+  limit: z.number().int().min(1).max(ACCOUNTS_ENGAGEMENT_MAX_LIMIT).default(ACCOUNTS_ENGAGEMENT_DEFAULT_LIMIT),
+  /** Which page, 1-based, most engaged first. */
+  page: z.number().int().min(1).default(1),
+  ...targetsField
+}).superRefine(windowRules);
+var accountsEngagementResponseSchema = z.object({
+  ok: z.literal(true),
+  data: z.object({
+    ...setupIssuesField,
+    window: accountsWindowSchema,
+    previousWindow: accountsWindowSchema,
+    companies: z.array(accountEngagementRowSchema),
+    /** True when more companies were reached than this page and the ones before it hold. */
+    truncated: z.boolean(),
+    /** Which page this is, and how many companies there are in all. Absent from older servers. */
+    pageInfo: z.object({ page: z.number(), pageSize: z.number(), total: z.number(), hasMore: z.boolean() }).optional(),
+    /** The company's influence rule (the default one before setup): the minimum `baker accounts warm` applies. */
+    rule: influenceParamsSchema.optional(),
+    ...targetsSummaryField,
+    ...engagementComparisonField
+  })
+});
+var INFLUENCE_BASES = ["pipeline", "revenue"];
+var DEAL_BASES = [...INFLUENCE_BASES, "open"];
+var accountDealRowSchema = z.object({
+  dealId: z.string(),
+  dealName: z.string(),
+  crmCompanyId: z.string(),
+  companyName: z.string(),
+  domain: z.string(),
+  /** Null when the deal has no amount — unknown, not zero. */
+  amount: z.number().nullable(),
+  currency: z.string(),
+  /** Created (pipeline) or closed won (revenue), ISO. The date the lookback counts back from. */
+  referenceAt: z.string(),
+  /** By the won and lost stages chosen in the settings. */
+  status: z.enum(["open", "won", "lost"]),
+  /** The model's metric, summed over the company's lookback months. */
+  touchValue: z.number(),
+  /** The first month inside the lookback the company was reached, `YYYY-MM-01`. */
+  firstTouchMonth: z.string().nullable(),
+  /** How surely the CRM company is the LinkedIn one; null when no LinkedIn company matched. */
+  matchConfidence: z.enum(MATCH_CONFIDENCES).nullable(),
+  /** The company crossed the threshold — whatever the match confidence. */
+  influenced: z.boolean()
+});
+var moneyByCurrencySchema = z.record(z.string(), z.number());
+var influenceSummarySchema = z.object({
+  /** Every deal in the window for this basis. */
+  deals: z.number(),
+  /** Influenced, confirmed matches only — the headline. */
+  influencedDeals: z.number(),
+  influencedValue: moneyByCurrencySchema,
+  /** Influenced deals with no amount entered: counted, not valued. */
+  dealsWithoutAmount: z.number(),
+  /** Influenced through a match nobody confirmed yet; not in the headline. */
+  lowConfidenceDeals: z.number(),
+  lowConfidenceValue: moneyByCurrencySchema,
+  /** What the LinkedIn ad accounts spent in the window, per currency; with target accounts, their estimated share. */
+  spend: moneyByCurrencySchema,
+  /** Influenced value per 1 of spend — only when both are in the same single currency. */
+  valuePerSpend: z.object({ currency: z.string(), value: z.number() }).nullable()
+});
+var dealGroupSchema = z.object({
+  deals: z.number(),
+  /** Influenced, confirmed matches only, as the headline counts them. */
+  influencedDeals: z.number(),
+  influencedValue: moneyByCurrencySchema
+});
+var dealsComparisonSchema = z.object({ targets: dealGroupSchema, others: dealGroupSchema });
+var accountsInfluencedRequestSchema = z.object({
+  ...windowFields,
+  /**
+   * `pipeline`: deals created in the window and not won. `revenue`: deals
+   * closed won in the window. `open`: deals open now that the ads engaged
+   * after they were created, in the window.
+   */
+  basis: z.enum(DEAL_BASES).default("pipeline"),
+  /** Every deal in the window, influenced or not; compact returns the influenced ones. */
+  full: z.boolean().default(false),
+  ...ruleOverrideFields,
+  ...targetsField
+}).superRefine(windowRules);
+var accountsInfluencedResponseSchema = z.object({
+  ok: z.literal(true),
+  data: z.object({
+    ...setupIssuesField,
+    window: accountsWindowSchema,
+    basis: z.enum(DEAL_BASES),
+    rule: influenceParamsSchema,
+    summary: influenceSummarySchema,
+    /** Influenced deals on confirmed matches; with `full`, every deal in the window. */
+    deals: z.array(accountDealRowSchema),
+    /** Influenced through a match nobody confirmed yet. Not in `summary`'s headline. */
+    lowConfidence: z.array(accountDealRowSchema),
+    /** True when the window held more deals than one read returns. */
+    truncated: z.boolean(),
+    /**
+     * The first day the LinkedIn ads delivered (`YYYY-MM-DD`); null before they
+     * have. A deal before it cannot have been influenced. Absent from older servers.
+     */
+    firstDeliveryDate: z.string().nullable().optional(),
+    ...targetsSummaryField,
+    /** With targets: their deals against every other company's. */
+    comparison: dealsComparisonSchema.optional()
+  })
+});
+var accountsCompanyRequestSchema = z.object({
+  /** LinkedIn organization id, or its `urn:li:organization:` URN. */
+  orgId: z.string().transform((value) => value.replace(/^urn:li:organization:/, "")).pipe(z.string().regex(/^\d+$/, "use the LinkedIn company id or its urn:li:organization URN")).optional(),
+  /** The company's website domain, `acme.com`. */
+  domain: z.string().min(3).max(253).transform(
+    (value) => value.trim().toLowerCase().replace(/^https?:\/\//, "").replace(/^www\./, "").replace(/\/.*$/, "")
+  ).optional()
+}).refine((req) => req.orgId === void 0 !== (req.domain === void 0), {
+  message: "Give a LinkedIn company id or a domain, one of the two."
+});
+var accountCompanyMonthSchema = z.object({
+  orgId: z.string(),
+  /** Empty for the whole ad account; a campaign id otherwise. */
+  campaignId: z.string(),
+  /** LinkedIn's name for the campaign; null for the account-wide row, or when LinkedIn could not be asked. */
+  campaignName: z.string().nullable(),
+  month: z.string(),
+  impressions: z.number(),
+  clicks: z.number(),
+  engagements: z.number()
+});
+var accountCompanyDaySchema = z.object({
+  orgId: z.string(),
+  /** `YYYY-MM-DD`. */
+  day: z.string(),
+  impressions: z.number(),
+  clicks: z.number(),
+  engagements: z.number()
+});
+var accountCompanyDealSchema = z.object({
+  dealId: z.string(),
+  dealName: z.string(),
+  amount: z.number().nullable(),
+  currency: z.string(),
+  status: z.enum(["open", "won", "lost"]),
+  createdAt: z.string(),
+  closedAt: z.string().nullable(),
+  /**
+   * The rule's metric over the lookback before the deal's reference day
+   * (created; closed for a won deal): the whole months before its month, then
+   * that month's days before the day, from the pages in `orgs`. Absent before
+   * setup or when the company matched no CRM company.
+   */
+  touchValue: z.number().optional(),
+  /** `touchValue` reached the rule's threshold. */
+  influenced: z.boolean().optional()
+});
+var accountCompanyOrgSchema = z.object({
+  orgId: z.string(),
+  name: z.string(),
+  domain: z.string(),
+  crmCompanyId: z.string().nullable(),
+  matchConfidence: z.enum(MATCH_CONFIDENCES).nullable()
+});
+var accountsCompanyResponseSchema = z.object({
+  ok: z.literal(true),
+  data: z.object({
+    ...setupIssuesField,
+    /** Usually one; a domain can name several LinkedIn pages of the same company. */
+    orgs: z.array(accountCompanyOrgSchema),
+    /** Month by month, per campaign (and the account-wide row, `campaignId: ""`), oldest first. */
+    months: z.array(accountCompanyMonthSchema),
+    /**
+     * Day by day, account-wide, oldest first — the last six months or so. A day
+     * can show engagement the month lost, and says whether it came before a
+     * deal. Absent from older servers.
+     */
+    days: z.array(accountCompanyDaySchema).optional(),
+    /** Deals of the matched CRM company, oldest first. */
+    deals: z.array(accountCompanyDealSchema),
+    /** The rule `influenced` and `touchValue` on each deal were read with; absent before setup. */
+    rule: influenceParamsSchema.optional()
+  })
+});
+var accountsCampaignsRequestSchema = z.object({
+  ...windowFields,
+  ...ruleOverrideFields,
+  basis: z.enum(INFLUENCE_BASES).default("pipeline"),
+  ...targetsField
+}).superRefine(windowRules);
+var accountCampaignRowSchema = z.object({
+  campaignId: z.string(),
+  /** LinkedIn's name for the campaign; null when LinkedIn could not be asked or no longer lists it. */
+  campaignName: z.string().nullable(),
+  /** Companies that saw at least one impression in the window. */
+  companiesReached: z.number(),
+  /** Companies with at least one engagement in the window. */
+  companiesEngaged: z.number(),
+  /** Influenced deals (of the read's basis) this campaign touched in their lookback. Overlaps other campaigns. */
+  influencedDeals: z.number(),
+  influencedValue: moneyByCurrencySchema
+});
+var accountsCampaignsResponseSchema = z.object({
+  ok: z.literal(true),
+  data: z.object({
+    window: accountsWindowSchema,
+    /** Optional for older servers, which read pipeline only. */
+    basis: z.enum(INFLUENCE_BASES).optional(),
+    rule: influenceParamsSchema,
+    campaigns: z.array(accountCampaignRowSchema),
+    ...targetsSummaryField
+  })
+});
+var ACCOUNTS_NO_SETTINGS_MESSAGE = "Account insights are not set up yet: in Measure \u2192 Accounts, say where your deals are (HubSpot or another CRM) and what won and lost mean.";
+
+export {
+  crmColumnQuestions,
+  crmColumnMeanings,
+  accountDealStatus,
+  INFLUENCE_MODEL_KINDS,
+  influenceParams,
+  ACCOUNTS_ENGAGEMENT_MAX_LIMIT,
+  warmAccounts,
+  accountsEngagementRequestSchema,
+  accountsInfluencedRequestSchema,
+  accountsCompanyRequestSchema,
+  accountsCampaignsRequestSchema,
+  ACCOUNTS_NO_SETTINGS_MESSAGE
+};
+//# sourceMappingURL=chunk-MNJT2F7H.js.map

package/dist/chunk-MNJT2F7H.js.map

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+{"version":3,"sources":["../../api/src/accounts/crm-columns.ts","../../api/src/accounts/index.ts","../../api/src/accounts/noEmployer.ts","../../api/src/accounts/dealStatus.ts"],"sourcesContent":["import { CRM_COLUMN_FIELDS, CRM_DEAL_STATUSES, type CrmColumnField } from \"./crm\";\n\n/** A Jev Choice, as each caller's own Jev module sends it. */\nexport interface CrmColumnQuestion {\n  type: \"choice\";\n  instructions: Record<string, string>;\n  criteria: Record<string, string>;\n}\n/** A Jev answer, as each caller's own Jev module reads it. */\nexport type CrmColumnAnswer =\n  | { noul: number }\n  | { choice: string; probabilities: Record<string, number> }\n  | { score: number; probabilities: Record<string, number> };\n\n/**\n * What each column of a CRM spreadsheet holds, read by Jev from its header in\n * any language and a few of its cells — a Spanish \"Importe\", a Polish \"Kwota\",\n * a Pipedrive \"Deal - Value\" alike. Pure: the backend's action and `baker\n * accounts crm check` ask, these build the questions and read the answers,\n * so the upload and the check read a sheet alike. Baker's own headers never get here\n * (`exactCrmColumns`).\n */\n\n/**\n * A column is read only when Jev is this sure of its field; below it the\n * column is left behind and named as such, never filled with a guess. Set\n * from `scripts/crm-column-evals` against `JEV_MODEL`.\n */\nexport const COLUMN_HELD = 0.7;\n\nconst NONE = \"none\";\n\n/** Cells longer than this say nothing more about what the column is. */\nconst SAMPLE_CHARS = 60;\nconst EMAIL = /[^\\s@]+@[^\\s@]+\\.[^\\s@]+/g;\n\n/** Each field in plain words, with its boundary cases: Jev reads the criteria literally. */\nconst CRITERIA: Readonly<Record<CrmColumnField | typeof NONE, string>> = {\n  id: \"The deal's own unique id or number in the CRM (a deal, opportunity or record id of the deal), not the company's id\",\n  name: \"The deal's own title (a deal or opportunity name), not the name of the company or of a person\",\n  companyId: \"The CRM's unique id (or record id) of the company or account the row is about or the deal is with\",\n  companyName: \"The name of the company, account or organization the row is about or the deal is with\",\n  companyDomain: \"The company's website or web domain, like acme.com\",\n  companyLinkedinPage: \"The company's LinkedIn page address\",\n  amount:\n    \"The deal's own value in money (its amount, value or size), not a weighted or forecast amount, not a company's revenue or turnover, not a probability, a percentage or a count\",\n  currency: \"The currency the amount is in, like EUR or USD\",\n  pipeline: \"Which sales pipeline the deal belongs to, not its stage\",\n  stage:\n    \"The deal's stage or state in the sales pipeline, in any words (like Proposal, Negotiation, Closed Won, Ganado), not the status of a lead or a contact\",\n  status: \"Whether the deal is open, won or lost, written as exactly the English word open, won or lost\",\n  createdAt: \"The date the deal or the company was created, opened or added to the CRM\",\n  closedAt: \"The date the deal was closed (won or lost) or is expected to close\",\n  none: \"Anything else: a person (an owner, a contact, a person's name, email or phone), who created or last changed the record, a probability, a weighted amount, a company's revenue or size, a lead's or contact's status, a next step, a source, notes, an industry, a date of last activity, or any other field\",\n};\n\nconst QUESTION =\n  \"`column` is the header of a column in a spreadsheet exported from a CRM, in any language or in the CRM's own wording, and `cells` are values from that column. `sheet` lists every header of the spreadsheet, for context. Which field does `column` hold?\";\n\n/** A cell as Jev sees it: an email address is shown as one, never sent. */\nfunction sampleCell(cell: string): string {\n  return cell.replace(EMAIL, \"<email address>\").slice(0, SAMPLE_CHARS);\n}\n\nexport interface SampledColumn {\n  header: string;\n  samples: readonly string[];\n}\n\n/** One Choice per column, the column inside its own question, beside every header of the sheet (`headers`). */\nexport function crmColumnQuestions(\n  columns: readonly SampledColumn[],\n  headers: readonly string[] = columns.map((column) => column.header),\n): CrmColumnQuestion[] {\n  const sheet = headers.join(\" | \");\n  return columns.map(({ header, samples }) => ({\n    type: \"choice\",\n    instructions: {\n      sheet,\n      column: header,\n      cells: samples.length > 0 ? samples.map(sampleCell).join(\" | \") : \"(empty)\",\n      question: QUESTION,\n    },\n    criteria: CRITERIA,\n  }));\n}\n\nexport const isCrmColumnField = (choice: string): choice is CrmColumnField =>\n  (CRM_COLUMN_FIELDS as readonly string[]).includes(choice);\n\n/** Cells the contract takes as a status: anything else in a status column names the deal's state in its own words. */\nconst isStatusCell = (cell: string) => (CRM_DEAL_STATUSES as readonly string[]).includes(cell.trim().toLowerCase());\n\n/**\n * Each column Jev placed at `COLUMN_HELD` or above, and the field it holds;\n * `none` and unsure ones are absent. A status column whose cells are not\n * open, won and lost (\"Ganho\", \"Perdido\") is read as the deal's stage, so its\n * deals arrive with the stage a manager says won or lost, instead of every one\n * refused.\n */\nexport function crmColumnMeanings(\n  columns: readonly SampledColumn[],\n  answers: readonly CrmColumnAnswer[],\n  held = COLUMN_HELD,\n): Record<string, CrmColumnField> {\n  const meanings: Record<string, CrmColumnField> = {};\n  columns.forEach(({ header, samples }, index) => {\n    const answer = answers[index];\n    if (answer === undefined || !(\"choice\" in answer)) return;\n    const { choice, probabilities } = answer;\n    if (!isCrmColumnField(choice) || (probabilities[choice] ?? 0) < held) return;\n    meanings[header] = choice === \"status\" && !samples.every(isStatusCell) ? \"stage\" : choice;\n  });\n  return meanings;\n}\n","/**\n * Wire contract for `baker accounts` — which companies the LinkedIn ads are\n * warming, and which CRM deals they influenced — plus the pure rules every\n * reader of those numbers shares.\n *\n * \"Influenced\" is a labelled rule, not credit: a deal is influenced when its\n * company crossed the model's threshold in the months up to and including the\n * deal's reference month. A deal counts in full for every campaign that touched\n * it, so campaign numbers overlap and never sum to the total.\n */\n\nimport { z } from \"zod\";\nimport { calendarDaySchema, todayUtc, windowTooLong } from \"../calendarDays\";\nimport { isNoEmployerOrganization } from \"./noEmployer\";\nimport { engagementComparisonSchema, targetAccountsSchema, targetsSummarySchema } from \"./targets\";\n\nexport const INFLUENCE_MODEL_KINDS = [\"engagement\", \"awareness\", \"intent\"] as const;\nexport type InfluenceModelKind = (typeof INFLUENCE_MODEL_KINDS)[number];\n\nexport const INFLUENCE_METRICS = [\"impressions\", \"engagements\", \"clicks\"] as const;\nexport type InfluenceMetric = (typeof INFLUENCE_METRICS)[number];\n\nexport const DEFAULT_LOOKBACK_MONTHS = 12;\n\n/** `low` is a match read off a subdomain or a name: kept, but out of the headline until confirmed. */\nexport const MATCH_CONFIDENCES = [\"high\", \"low\"] as const;\n\n/** What a match was read off: a person's choice, the LinkedIn page the CRM holds, the website, or the name. */\nexport const MATCH_METHODS = [\"override\", \"linkedin_page\", \"domain\", \"name\"] as const;\nexport type MatchMethod = (typeof MATCH_METHODS)[number];\n\nconst MODEL_METRIC: Record<InfluenceModelKind, { metric: InfluenceMetric; threshold: number }> = {\n  engagement: { metric: \"engagements\", threshold: 3 },\n  awareness: { metric: \"impressions\", threshold: 7 },\n  intent: { metric: \"clicks\", threshold: 3 },\n};\n\nexport interface InfluenceParams {\n  metric: InfluenceMetric;\n  threshold: number;\n  lookbackMonths: number;\n}\n\n/** A rule read for one report only — the saved settings stay as they are. */\nexport interface InfluenceRuleOverride {\n  model?: InfluenceModelKind;\n  threshold?: number;\n}\n\n/**\n * What the store counts for a company's settings: which metric, how many, how\n * far back. An override's model brings its own default threshold unless the\n * override names one too; the lookback is always the saved one.\n */\nexport function influenceParams(\n  settings: {\n    model: { kind: InfluenceModelKind; threshold?: number };\n    lookbackMonths?: number;\n  },\n  override: InfluenceRuleOverride = {},\n): InfluenceParams {\n  const kind = override.model ?? settings.model.kind;\n  const model = MODEL_METRIC[kind];\n  const wholeAtLeastOne = (value: number | undefined): value is number =>\n    value !== undefined && Number.isInteger(value) && value >= 1;\n  const threshold = override.threshold ?? (override.model === undefined ? settings.model.threshold : undefined);\n  return {\n    metric: model.metric,\n    threshold: wholeAtLeastOne(threshold) ? threshold : model.threshold,\n    lookbackMonths: wholeAtLeastOne(settings.lookbackMonths) ? settings.lookbackMonths : DEFAULT_LOOKBACK_MONTHS,\n  };\n}\n\nexport type WarmFlag = \"new\" | \"rising\";\n\n/**\n * Whether a company is warming, by one metric this period against the period\n * of the same length just before it: `new` when it did nothing before,\n * `rising` when it at least doubled.\n */\nexport function warmFlag(current: number, previous: number): WarmFlag | null {\n  if (current <= 0) return null;\n  if (previous <= 0) return \"new\";\n  return current >= 2 * previous ? \"rising\" : null;\n}\n\n// --- Windows ---\n\n/** The months the nightly sync keeps. */\nexport const ACCOUNTS_MAX_MONTHS = 24;\n\nconst windowFields = {\n  /** Calendar months including the current one. */\n  lastMonths: z.number().int().min(1).max(ACCOUNTS_MAX_MONTHS).optional(),\n  start: calendarDaySchema.optional(),\n  end: calendarDaySchema.optional(),\n};\n\n/** A rule read for one report (`InfluenceRuleOverride`); the saved settings stay as they are. */\nconst ruleOverrideFields = {\n  model: z.enum(INFLUENCE_MODEL_KINDS).optional(),\n  threshold: z.number().int().min(1).optional(),\n};\n\n/** Only these companies (`targets.ts`): the rows and numbers narrow to them, and `targets` says how far the ads got. */\nconst targetsField = { targets: targetAccountsSchema.optional() };\n\n/** How far the ads got with the targets the read named; absent without targets. */\nconst targetsSummaryField = { targets: targetsSummarySchema.optional() };\n\n/** The targets against every other company the ads reached, on the same numbers; absent without targets. */\nconst engagementComparisonField = { comparison: engagementComparisonSchema.optional() };\n\n/**\n * What keeps the numbers from being right (`accountAttribution/health.ts`):\n * pipelines never chosen, a sync failing, a source disconnected, numbers stale.\n * Absent when nothing does, and from older servers.\n */\nexport const ACCOUNTS_SETUP_ISSUES = [\n  \"pipelines_not_chosen\",\n  \"deals_not_received\",\n  \"sync_failing\",\n  \"source_disconnected\",\n  \"stale\",\n] as const;\nexport type AccountsSetupIssue = (typeof ACCOUNTS_SETUP_ISSUES)[number];\nconst setupIssuesField = { setupIssues: z.array(z.enum(ACCOUNTS_SETUP_ISSUES)).optional() };\n\nfunction windowRules(req: { lastMonths?: number; start?: string; end?: string }, ctx: z.RefinementCtx): void {\n  if (req.start !== undefined && req.lastMonths !== undefined) {\n    ctx.addIssue({ code: \"custom\", path: [\"lastMonths\"], message: \"pass lastMonths or start/end, not both\" });\n  }\n  if (req.end !== undefined && req.start === undefined) {\n    ctx.addIssue({ code: \"custom\", path: [\"end\"], message: \"end needs a start\" });\n  }\n  if (req.start !== undefined && req.end !== undefined && req.end < req.start) {\n    ctx.addIssue({ code: \"custom\", path: [\"end\"], message: \"end is before start\" });\n    return;\n  }\n  const tooLong = req.start === undefined ? null : windowTooLong(req.start, req.end ?? todayUtc(), ACCOUNTS_MAX_MONTHS);\n  if (tooLong !== null) ctx.addIssue({ code: \"custom\", path: [\"start\"], message: tooLong });\n}\n\nexport const accountsWindowSchema = z.object({ start: z.string(), end: z.string() });\nexport type AccountsWindow = z.infer<typeof accountsWindowSchema>;\n\n/**\n * The inclusive days a request reads. `lastMonths` counts calendar months\n * including the current one, because the store holds whole months.\n */\nexport function accountsWindow(\n  req: { lastMonths?: number; start?: string; end?: string },\n  today: string,\n  defaultMonths: number,\n): AccountsWindow {\n  if (req.start !== undefined) return { start: req.start, end: req.end ?? today };\n  const months = req.lastMonths ?? defaultMonths;\n  const [year, month] = today.split(\"-\").map(Number);\n  const first = new Date(Date.UTC(year ?? 1970, (month ?? 1) - 1 - (months - 1), 1));\n  return { start: first.toISOString().slice(0, 10), end: today };\n}\n\nfunction monthIndex(day: string): number {\n  const [year, month] = day.split(\"-\").map(Number);\n  return (year ?? 1970) * 12 + ((month ?? 1) - 1);\n}\n\nfunction monthStart(index: number): Date {\n  return new Date(Date.UTC(Math.floor(index / 12), index % 12, 1));\n}\n\n/**\n * The period New and Rising compare against: as many whole calendar months as\n * the window touches, ending the month before it starts. Whole months, because\n * that is the grain the store keeps.\n */\nexport function previousWindow(window: AccountsWindow): AccountsWindow {\n  const first = monthIndex(window.start);\n  const months = monthIndex(window.end) - first + 1;\n  const lastDay = new Date(monthStart(first).getTime() - 24 * 60 * 60 * 1000);\n  return {\n    start: monthStart(first - months)\n      .toISOString()\n      .slice(0, 10),\n    end: lastDay.toISOString().slice(0, 10),\n  };\n}\n\nconst influenceParamsSchema = z.object({\n  metric: z.enum(INFLUENCE_METRICS),\n  threshold: z.number(),\n  lookbackMonths: z.number(),\n});\n\n// --- Companies reached ---\n\nexport const ACCOUNTS_ENGAGEMENT_DEFAULT_LIMIT = 500;\nexport const ACCOUNTS_ENGAGEMENT_MAX_LIMIT = 5000;\n\nexport const accountEngagementRowSchema = z.object({\n  /** LinkedIn organization id; `urn:li:organization:<orgId>` on LinkedIn. */\n  orgId: z.string(),\n  /** Empty until the nightly sync has looked the company up. */\n  name: z.string(),\n  domain: z.string(),\n  impressions: z.number(),\n  clicks: z.number(),\n  engagements: z.number(),\n  videoViews: z.number(),\n  /**\n   * The cost LinkedIn reports for the company. LinkedIn zeroes any value under\n   * 3, so this shows only once the company clicked three times — a floor, never its spend.\n   */\n  costLocal: z.number(),\n  /**\n   * The company's estimated share of what the ad accounts spent: each month's\n   * spend in proportion to its share of the impressions, never below `costLocal`.\n   * Null without delivery to share or across currencies; absent from older servers.\n   */\n  estimatedSpend: z.object({ amount: z.number(), currency: z.string() }).nullable().optional(),\n  /**\n   * The first and last day in the window LinkedIn showed the company engaging\n   * (`YYYY-MM-DD`), from its one-day reads; null without one. A day under 3\n   * engagements reads 0, so a company can be engaged with no such day.\n   * Absent from older servers.\n   */\n  firstEngagedOn: z.string().nullable().optional(),\n  lastEngagedOn: z.string().nullable().optional(),\n  currency: z.string(),\n  /** Months in the window the company saw or did anything. */\n  monthsActive: z.number(),\n  lastMonth: z.string().nullable(),\n  /** The same-length period just before the window. */\n  previous: z.object({ impressions: z.number(), clicks: z.number(), engagements: z.number() }),\n  /** By engagements against the previous period. */\n  flag: z.enum([\"new\", \"rising\"]).nullable(),\n  crmCompanyId: z.string().nullable(),\n  /** The matched CRM company's name; null without a match. Optional for older servers. */\n  crmCompanyName: z.string().nullable().optional(),\n  /** The matched CRM company's own website; null when it has none. Optional for older servers. */\n  crmCompanyDomain: z.string().nullable().optional(),\n  /** What the match was read off; null without a match. Optional for older servers. */\n  matchMethod: z.enum(MATCH_METHODS).nullable().optional(),\n  matchConfidence: z.enum(MATCH_CONFIDENCES).nullable(),\n  hasOpenDeal: z.boolean(),\n  hasWonDeal: z.boolean(),\n  hasLostDeal: z.boolean(),\n  /** When the company's most recent lost deal closed (created, when it has no close date), ISO; null without one. */\n  lastLostAt: z.string().nullable(),\n  /**\n   * People whose work email named the company's domain on the website or the\n   * API in the period, and how many became leads — the touches beside the ads.\n   * Null when none did; absent from older servers.\n   */\n  website: z.object({ people: z.number(), leads: z.number() }).nullable().optional(),\n  /**\n   * Visits from the company's own network in the period (`baker analytics\n   * companies`): visits, distinct pages read, and when it was last seen.\n   * Matched by normalised name (`companyNameKey`) against the LinkedIn name or\n   * the CRM match's name — the network gives no website to match on. Null when\n   * none matched; absent from older servers.\n   */\n  visitorCompany: z.object({ visits: z.number(), pages: z.number(), lastSeen: z.string() }).nullable().optional(),\n  /**\n   * Whether the target-account list names the company — the read's `targets`,\n   * else the published target-accounts Knowledge — matched on its LinkedIn\n   * page, website or name (`targetMatch.ts`). Absent when no list could be read.\n   */\n  isTarget: z.boolean().optional(),\n  /** Its tier on that list; null when it names none or the company is not on it. */\n  tier: z.string().nullable().optional(),\n  /** When a \"company warms up\" alert last named the company, ISO; null when none has. */\n  alertedAt: z.string().nullable().optional(),\n});\nexport type AccountEngagementRow = z.infer<typeof accountEngagementRowSchema>;\n\n// --- Website people per company ---\n\n/**\n * One company domain's website people, by the work address they gave: how\n * many were seen in the window, how many of them handed a Form a step, and\n * when the first and last of them were seen. `domain` is registrable, as\n * `AccountEngagementRow.domain` is, so the two join on equality. Shown beside\n * LinkedIn engagement, never folded into influence.\n */\nexport const accountWebsiteRowSchema = z.object({\n  domain: z.string(),\n  people: z.number(),\n  leads: z.number(),\n  /** ISO. */\n  firstSeen: z.string(),\n  /** ISO. */\n  lastSeen: z.string(),\n});\nexport type AccountWebsiteRow = z.infer<typeof accountWebsiteRowSchema>;\n\n/** A lost deal stops a company being warm for this many calendar months after it closed. */\nexport const LOST_DEAL_COOLDOWN_MONTHS = 6;\n\n/** `day` minus whole calendar months, clamped to the month's last day: 2026-08-31 − 6 → 2026-02-28. */\nfunction monthsBefore(day: string, months: number): string {\n  const [year, month, date] = day.split(\"-\").map(Number);\n  const index = (year ?? 1970) * 12 + ((month ?? 1) - 1) - months;\n  const lastDate = new Date(Date.UTC(Math.floor(index / 12), (index % 12) + 1, 0)).getUTCDate();\n  return new Date(Date.UTC(Math.floor(index / 12), index % 12, Math.min(date ?? 1, lastDate)))\n    .toISOString()\n    .slice(0, 10);\n}\n\nexport interface WarmAccountsOptions {\n  /** Leave out a company below this on one metric in the period — e.g. the influence rule's threshold. */\n  minimum?: { metric: InfluenceMetric; value: number };\n  /**\n   * Keep a company with an open deal too — engagement on a deal in flight is an\n   * expansion signal — whatever it lost before. A customer (a won deal) stays out.\n   */\n  includeOpenDeals?: boolean;\n}\n\n/**\n * Warm accounts: engaging more than before, and not already somebody's deal —\n * no open deal, never won (a customer is not a prospect), and no deal lost in\n * the last six months. A loss older than that no longer counts, the same rule\n * Fibbler uses, so a company can warm up again. `today` is `YYYY-MM-DD`.\n * Without a `minimum`, one engagement after none already reads as New.\n */\nexport function warmAccounts(\n  rows: readonly AccountEngagementRow[],\n  today: string,\n  options: WarmAccountsOptions = {},\n): AccountEngagementRow[] {\n  const cooldownStart = monthsBefore(today, LOST_DEAL_COOLDOWN_MONTHS);\n  const { minimum, includeOpenDeals = false } = options;\n  const notADeal = (row: AccountEngagementRow) =>\n    !row.hasOpenDeal && !(row.lastLostAt !== null && row.lastLostAt.slice(0, 10) >= cooldownStart);\n  return rows.filter(\n    (row) =>\n      row.flag !== null &&\n      !isNoEmployerOrganization(row.name) &&\n      (minimum === undefined || row[minimum.metric] >= minimum.value) &&\n      !row.hasWonDeal &&\n      ((includeOpenDeals && row.hasOpenDeal) || notADeal(row)),\n  );\n}\n\nexport const accountsEngagementRequestSchema = z\n  .object({\n    ...windowFields,\n    /** One campaign's companies; every campaign together when absent. */\n    campaignId: z.string().regex(/^\\d+$/, \"use the numeric campaign id\").optional(),\n    /** Companies per page. */\n    limit: z.number().int().min(1).max(ACCOUNTS_ENGAGEMENT_MAX_LIMIT).default(ACCOUNTS_ENGAGEMENT_DEFAULT_LIMIT),\n    /** Which page, 1-based, most engaged first. */\n    page: z.number().int().min(1).default(1),\n    ...targetsField,\n  })\n  .superRefine(windowRules);\nexport type AccountsEngagementRequest = z.input<typeof accountsEngagementRequestSchema>;\n\nexport const accountsEngagementResponseSchema = z.object({\n  ok: z.literal(true),\n  data: z.object({\n    ...setupIssuesField,\n    window: accountsWindowSchema,\n    previousWindow: accountsWindowSchema,\n    companies: z.array(accountEngagementRowSchema),\n    /** True when more companies were reached than this page and the ones before it hold. */\n    truncated: z.boolean(),\n    /** Which page this is, and how many companies there are in all. Absent from older servers. */\n    pageInfo: z.object({ page: z.number(), pageSize: z.number(), total: z.number(), hasMore: z.boolean() }).optional(),\n    /** The company's influence rule (the default one before setup): the minimum `baker accounts warm` applies. */\n    rule: influenceParamsSchema.optional(),\n    ...targetsSummaryField,\n    ...engagementComparisonField,\n  }),\n});\nexport type AccountsEngagementResponse = z.infer<typeof accountsEngagementResponseSchema>;\n\n// --- Influenced deals ---\n\nexport const INFLUENCE_BASES = [\"pipeline\", \"revenue\"] as const;\nexport type InfluenceBasis = (typeof INFLUENCE_BASES)[number];\n\n/**\n * The deals a deal read judges. `pipeline` and `revenue` look before each deal\n * (did the ads come first?); `open` looks after it — open deals, whenever\n * created, that the ads kept working in the window: the accounts already in\n * the pipeline an ABM campaign is warming.\n */\nexport const DEAL_BASES = [...INFLUENCE_BASES, \"open\"] as const;\nexport type DealBasis = (typeof DEAL_BASES)[number];\n\nexport const accountDealRowSchema = z.object({\n  dealId: z.string(),\n  dealName: z.string(),\n  crmCompanyId: z.string(),\n  companyName: z.string(),\n  domain: z.string(),\n  /** Null when the deal has no amount — unknown, not zero. */\n  amount: z.number().nullable(),\n  currency: z.string(),\n  /** Created (pipeline) or closed won (revenue), ISO. The date the lookback counts back from. */\n  referenceAt: z.string(),\n  /** By the won and lost stages chosen in the settings. */\n  status: z.enum([\"open\", \"won\", \"lost\"]),\n  /** The model's metric, summed over the company's lookback months. */\n  touchValue: z.number(),\n  /** The first month inside the lookback the company was reached, `YYYY-MM-01`. */\n  firstTouchMonth: z.string().nullable(),\n  /** How surely the CRM company is the LinkedIn one; null when no LinkedIn company matched. */\n  matchConfidence: z.enum(MATCH_CONFIDENCES).nullable(),\n  /** The company crossed the threshold — whatever the match confidence. */\n  influenced: z.boolean(),\n});\nexport type AccountDealRow = z.infer<typeof accountDealRowSchema>;\n\n/** An amount per currency. Amounts in different currencies are never added together. */\nexport type MoneyByCurrency = Record<string, number>;\n\nexport const moneyByCurrencySchema = z.record(z.string(), z.number());\n\nexport const influenceSummarySchema = z.object({\n  /** Every deal in the window for this basis. */\n  deals: z.number(),\n  /** Influenced, confirmed matches only — the headline. */\n  influencedDeals: z.number(),\n  influencedValue: moneyByCurrencySchema,\n  /** Influenced deals with no amount entered: counted, not valued. */\n  dealsWithoutAmount: z.number(),\n  /** Influenced through a match nobody confirmed yet; not in the headline. */\n  lowConfidenceDeals: z.number(),\n  lowConfidenceValue: moneyByCurrencySchema,\n  /** What the LinkedIn ad accounts spent in the window, per currency; with target accounts, their estimated share. */\n  spend: moneyByCurrencySchema,\n  /** Influenced value per 1 of spend — only when both are in the same single currency. */\n  valuePerSpend: z.object({ currency: z.string(), value: z.number() }).nullable(),\n});\nexport type InfluenceSummary = z.infer<typeof influenceSummarySchema>;\n\nfunction addMoney(into: MoneyByCurrency, currency: string, amount: number): void {\n  const key = currency.trim().toUpperCase() || \"UNKNOWN\";\n  into[key] = (into[key] ?? 0) + amount;\n}\n\n/** The headline numbers over one basis's deals. */\nexport function influenceSummary(deals: readonly AccountDealRow[], spend: MoneyByCurrency): InfluenceSummary {\n  const influencedValue: MoneyByCurrency = {};\n  const lowConfidenceValue: MoneyByCurrency = {};\n  let influencedDeals = 0;\n  let lowConfidenceDeals = 0;\n  let dealsWithoutAmount = 0;\n  for (const row of deals) {\n    if (!row.influenced || row.matchConfidence === null) continue;\n    if (row.matchConfidence === \"low\") {\n      lowConfidenceDeals += 1;\n      if (row.amount !== null) addMoney(lowConfidenceValue, row.currency, row.amount);\n      continue;\n    }\n    influencedDeals += 1;\n    if (row.amount === null) dealsWithoutAmount += 1;\n    else addMoney(influencedValue, row.currency, row.amount);\n  }\n  return {\n    deals: deals.length,\n    influencedDeals,\n    influencedValue,\n    dealsWithoutAmount,\n    lowConfidenceDeals,\n    lowConfidenceValue,\n    spend,\n    valuePerSpend: valuePerSpend(influencedValue, spend),\n  };\n}\n\nfunction valuePerSpend(value: MoneyByCurrency, spend: MoneyByCurrency): InfluenceSummary[\"valuePerSpend\"] {\n  const valueCurrencies = Object.keys(value);\n  const spendCurrencies = Object.keys(spend).filter((currency) => (spend[currency] ?? 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comparison.targets : comparison.others;\n    side.deals += 1;\n    if (!row.influenced || row.matchConfidence !== \"high\") continue;\n    side.influencedDeals += 1;\n    if (row.amount !== null) addMoney(side.influencedValue, row.currency, row.amount);\n  }\n  return comparison;\n}\n\nexport const ACCOUNTS_INFLUENCED_DEFAULT_MONTHS = 12;\n\nexport const accountsInfluencedRequestSchema = z\n  .object({\n    ...windowFields,\n    /**\n     * `pipeline`: deals created in the window and not won. `revenue`: deals\n     * closed won in the window. `open`: deals open now that the ads engaged\n     * after they were created, in the window.\n     */\n    basis: z.enum(DEAL_BASES).default(\"pipeline\"),\n    /** Every deal in the window, influenced or not; compact returns the influenced ones. */\n    full: z.boolean().default(false),\n    ...ruleOverrideFields,\n    ...targetsField,\n  })\n  .superRefine(windowRules);\nexport type AccountsInfluencedRequest = z.input<typeof accountsInfluencedRequestSchema>;\n\nexport const accountsInfluencedResponseSchema = z.object({\n  ok: z.literal(true),\n  data: z.object({\n    ...setupIssuesField,\n    window: accountsWindowSchema,\n    basis: z.enum(DEAL_BASES),\n    rule: influenceParamsSchema,\n    summary: influenceSummarySchema,\n    /** Influenced deals on confirmed matches; with `full`, every deal in the window. */\n    deals: z.array(accountDealRowSchema),\n    /** Influenced through a match nobody confirmed yet. Not in `summary`'s headline. */\n    lowConfidence: z.array(accountDealRowSchema),\n    /** True when the window held more deals than one read returns. */\n    truncated: z.boolean(),\n    /**\n     * The first day the LinkedIn ads delivered (`YYYY-MM-DD`); null before they\n     * have. A deal before it cannot have been influenced. Absent from older servers.\n     */\n    firstDeliveryDate: z.string().nullable().optional(),\n    ...targetsSummaryField,\n    /** With targets: their deals against every other company's. */\n    comparison: dealsComparisonSchema.optional(),\n  }),\n});\nexport type AccountsInfluencedResponse = z.infer<typeof accountsInfluencedResponseSchema>;\n\n// --- One company's timeline ---\n\nexport const accountsCompanyRequestSchema = z\n  .object({\n    /** LinkedIn organization id, or its `urn:li:organization:` URN. */\n    orgId: z\n      .string()\n      .transform((value) => value.replace(/^urn:li:organization:/, \"\"))\n      .pipe(z.string().regex(/^\\d+$/, \"use the LinkedIn company id or its urn:li:organization URN\"))\n      .optional(),\n    /** The company's website domain, `acme.com`. */\n    domain: z\n      .string()\n      .min(3)\n      .max(253)\n      .transform((value) =>\n        value\n          .trim()\n          .toLowerCase()\n          .replace(/^https?:\\/\\//, \"\")\n          .replace(/^www\\./, \"\")\n          .replace(/\\/.*$/, \"\"),\n      )\n      .optional(),\n  })\n  .refine((req) => (req.orgId === undefined) !== (req.domain === undefined), {\n    message: \"Give a LinkedIn company id or a domain, one of the two.\",\n  });\nexport type AccountsCompanyRequest = z.input<typeof accountsCompanyRequestSchema>;\n\nexport const accountCompanyMonthSchema = z.object({\n  orgId: z.string(),\n  /** Empty for the whole ad account; a campaign id otherwise. */\n  campaignId: z.string(),\n  /** LinkedIn's name for the campaign; null for the account-wide row, or when LinkedIn could not be asked. */\n  campaignName: z.string().nullable(),\n  month: z.string(),\n  impressions: z.number(),\n  clicks: z.number(),\n  engagements: z.number(),\n});\nexport type AccountCompanyMonth = z.infer<typeof accountCompanyMonthSchema>;\n\n/** One day LinkedIn showed a page, account-wide, read as a one-day window. */\nexport const accountCompanyDaySchema = z.object({\n  orgId: z.string(),\n  /** `YYYY-MM-DD`. */\n  day: z.string(),\n  impressions: z.number(),\n  clicks: z.number(),\n  engagements: z.number(),\n});\nexport type AccountCompanyDay = z.infer<typeof accountCompanyDaySchema>;\n\nexport const accountCompanyDealSchema = z.object({\n  dealId: z.string(),\n  dealName: z.string(),\n  amount: z.number().nullable(),\n  currency: z.string(),\n  status: z.enum([\"open\", \"won\", \"lost\"]),\n  createdAt: z.string(),\n  closedAt: z.string().nullable(),\n  /**\n   * The rule's metric over the lookback before the deal's reference day\n   * (created; closed for a won deal): the whole months before its month, then\n   * that month's days before the day, from the pages in `orgs`. Absent before\n   * setup or when the company matched no CRM company.\n   */\n  touchValue: z.number().optional(),\n  /** `touchValue` reached the rule's threshold. */\n  influenced: z.boolean().optional(),\n});\nexport type AccountCompanyDeal = z.infer<typeof accountCompanyDealSchema>;\n\nexport const accountCompanyOrgSchema = z.object({\n  orgId: z.string(),\n  name: z.string(),\n  domain: z.string(),\n  crmCompanyId: z.string().nullable(),\n  matchConfidence: z.enum(MATCH_CONFIDENCES).nullable(),\n});\nexport type AccountCompanyOrg = z.infer<typeof accountCompanyOrgSchema>;\n\nexport const accountsCompanyResponseSchema = z.object({\n  ok: z.literal(true),\n  data: z.object({\n    ...setupIssuesField,\n    /** Usually one; a domain can name several LinkedIn pages of the same company. */\n    orgs: z.array(accountCompanyOrgSchema),\n    /** Month by month, per campaign (and the account-wide row, `campaignId: \"\"`), oldest first. */\n    months: z.array(accountCompanyMonthSchema),\n    /**\n     * Day by day, account-wide, oldest first — the last six months or so. A day\n     * can show engagement the month lost, and says whether it came before a\n     * deal. Absent from older servers.\n     */\n    days: z.array(accountCompanyDaySchema).optional(),\n    /** Deals of the matched CRM company, oldest first. */\n    deals: z.array(accountCompanyDealSchema),\n    /** The rule `influenced` and `touchValue` on each deal were read with; absent before setup. */\n    rule: influenceParamsSchema.optional(),\n  }),\n});\nexport type AccountsCompanyResponse = z.infer<typeof accountsCompanyResponseSchema>;\n\n// --- Campaigns ---\n\nexport const accountsCampaignsRequestSchema = z\n  .object({\n    ...windowFields,\n    ...ruleOverrideFields,\n    basis: z.enum(INFLUENCE_BASES).default(\"pipeline\"),\n    ...targetsField,\n  })\n  .superRefine(windowRules);\nexport type AccountsCampaignsRequest = z.input<typeof accountsCampaignsRequestSchema>;\n\nexport const accountCampaignRowSchema = z.object({\n  campaignId: z.string(),\n  /** LinkedIn's name for the campaign; null when LinkedIn could not be asked or no longer lists it. */\n  campaignName: z.string().nullable(),\n  /** Companies that saw at least one impression in the window. */\n  companiesReached: z.number(),\n  /** Companies with at least one engagement in the window. */\n  companiesEngaged: z.number(),\n  /** Influenced deals (of the read's basis) this campaign touched in their lookback. Overlaps other campaigns. */\n  influencedDeals: z.number(),\n  influencedValue: moneyByCurrencySchema,\n});\nexport type AccountCampaignRow = z.infer<typeof accountCampaignRowSchema>;\n\nexport const accountsCampaignsResponseSchema = z.object({\n  ok: z.literal(true),\n  data: z.object({\n    window: accountsWindowSchema,\n    /** Optional for older servers, which read pipeline only. */\n    basis: z.enum(INFLUENCE_BASES).optional(),\n    rule: influenceParamsSchema,\n    campaigns: z.array(accountCampaignRowSchema),\n    ...targetsSummaryField,\n  }),\n});\nexport type AccountsCampaignsResponse = z.infer<typeof accountsCampaignsResponseSchema>;\n\n// --- Refusals the agent relays ---\n\n/** Deals cannot be counted until someone says where they are and what won and lost mean. */\nexport const ACCOUNTS_NO_SETTINGS_MESSAGE =\n  \"Account insights are not set up yet: in Measure → Accounts, say where your deals are (HubSpot or another CRM) and what won and lost mean.\";\nexport * from \"./crm\";\nexport * from \"./crm-columns\";\nexport * from \"./dealStatus\";\nexport * from \"./noEmployer\";\nexport * from \"./targets\";\nexport * from \"./website\";\n","/**\n * Names LinkedIn files people without an employer under — self-employed,\n * freelance, retired, student — in the languages its members write them in,\n * lower-cased with accents, spaces and hyphens gone. Each is many unrelated\n * people behind one organization id, never an account to sell to.\n */\nconst NO_EMPLOYER_NAMES: ReadonlySet<string> = new Set([\n  \"selfemployed\",\n  \"freelance\",\n  \"freelancer\",\n  \"independent\",\n  \"profesionalindependiente\",\n  \"trabajadorindependiente\",\n  \"trabajadorporcuentapropia\",\n  \"autonomo\",\n  \"selbstandig\",\n  \"selbststandig\",\n  \"freiberuflich\",\n  \"travailleurindependant\",\n  \"independant\",\n  \"lavoratoreautonomo\",\n  \"liberoprofessionista\",\n  \"trabalhadorindependente\",\n  \"zzp\",\n  \"zelfstandige\",\n  \"retired\",\n  \"jubilado\",\n  \"student\",\n  \"estudiante\",\n  \"unemployed\",\n  \"desempleado\",\n]);\n\n/** Whether a LinkedIn organization is where LinkedIn files people without an employer, not a company. */\nexport function isNoEmployerOrganization(name: string): boolean {\n  const key = name\n    .normalize(\"NFD\")\n    .replace(/\\p{M}/gu, \"\")\n    .toLowerCase()\n    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