@koda-sl/baker-cli 0.570.0 → 0.571.0-dev.6a3439a0a

package/dist/chunk-JLAFNORO.js

@@ -0,0 +1,285 @@
+import {
+  IDEA_VIDEO_FORMATS,
+  figuresIn,
+  unsourcedClaims
+} from "./chunk-NOCBNING.js";
+import {
+  AD_SPEC_SCHEMA,
+  unfitReasons
+} from "./chunk-J4AWNWKN.js";
+import {
+  proofStrength
+} from "./chunk-NXNOXZGB.js";
+
+// src/commands/creatives/make-model.ts
+import { parse, parseDocument, Scalar, visit } from "yaml";
+var REFERENCE_CANDIDATES = 6;
+function isVideoIdea(idea) {
+  return IDEA_VIDEO_FORMATS.includes(idea.format ?? "");
+}
+var BY_TEMPERATURE = {
+  cold: { audienceTemperature: "0_cold", excludeBrandReliant: true },
+  warm: { audienceTemperature: "1_warm_engaged,2_hot_visited", excludeBrandReliant: true },
+  hot: { audienceTemperature: "3_customer" }
+};
+function referenceSearchFor(idea, temperature, where = {}) {
+  return {
+    query: where.category || idea.message,
+    scope: "followed-first",
+    platform: "meta",
+    format: "static",
+    formatPattern: idea.format,
+    awareness: idea.awareness,
+    ...BY_TEMPERATURE[temperature],
+    ...where.country ? { country: where.country } : {},
+    maxPerAdvertiser: 1,
+    limit: REFERENCE_CANDIDATES,
+    diverse: true
+  };
+}
+function referenceSearchesFor(idea, temperature, where = {}) {
+  const strict = referenceSearchFor(idea, temperature, where);
+  const { awareness: _awareness, ...anyStage } = strict;
+  const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...viewerAny } = anyStage;
+  const anyViewer = { ...viewerAny, scope: "all" };
+  const { formatPattern: _pattern, ...anyContainer } = anyViewer;
+  const { country: _country, ...anywhere } = anyViewer;
+  const { country: _anyCountry, ...anyContainerAnywhere } = anyContainer;
+  const { query: _query, ...winners } = anyStage;
+  const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;
+  const inMarket = (steps) => where.country ? steps : [];
+  const shows = idea.shows?.trim();
+  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: "all" };
+  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;
+  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;
+  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;
+  const kinds = (where.shows ?? []).flatMap((q) => q.trim() ? [{ ...anyCategoryAnywhere, query: q.trim() }] : []);
+  const shown = shows ? [
+    ...inMarket([{ ...anyCategory, query: shows }]),
+    ...kinds,
+    { ...anyCategoryAnywhere, query: shows },
+    { ...shownAnyViewer, query: shows },
+    ...idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []
+  ] : [];
+  const anyAd = (query) => query?.trim() ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }] : [];
+  if (shows) {
+    return [
+      ...shown,
+      ...where.category ? [anyContainerAnywhere] : [],
+      ...where.audience?.trim() ? [{ ...anyContainerAnywhere, query: where.audience.trim() }] : [],
+      { ...winnersAnywhere, sort: "winner" }
+    ];
+  }
+  return [
+    ...where.country ? [strict, anyStage, anyContainer] : [strict, anyStage],
+    anywhere,
+    anyContainerAnywhere,
+    ...anyAd(where.audience),
+    ...(where.wider ?? []).flatMap((q) => q.trim() ? [{ ...anyContainerAnywhere, query: q.trim() }] : []),
+    ...anyAd(where.industry),
+    ...where.category ? [{ ...anyContainerAnywhere, query: idea.message }] : [],
+    ...inMarket([{ ...winners, sort: "winner" }]),
+    { ...winnersAnywhere, sort: "winner" }
+  ];
+}
+function referenceWhereOf(brief, fallback) {
+  if (!brief) return fallback;
+  const country = brief.country === null ? void 0 : brief.country ?? fallback.country;
+  const audience = brief.audience ?? fallback.audience;
+  return {
+    ...country ? { country } : {},
+    category: brief.category,
+    ...brief.industry ? { industry: brief.industry } : {},
+    ...audience ? { audience } : {},
+    ...brief.wider.length ? { wider: brief.wider } : {},
+    ...brief.shows?.length ? { shows: brief.shows } : {}
+  };
+}
+function rankedForOf(brief, where, bet) {
+  return {
+    category: brief?.category ?? where.category ?? bet.message,
+    ...brief?.industry ? { industry: brief.industry } : {},
+    ...brief?.buyer ? { buyer: brief.buyer } : {},
+    ...brief?.humour ? { humour: brief.humour } : {},
+    ...brief?.memes ? { memes: brief.memes } : {},
+    ...brief?.memesWhy ? { memesWhy: brief.memesWhy } : {},
+    ...brief?.avoid.length ? { avoid: brief.avoid } : {},
+    message: bet.message,
+    who: bet.who,
+    ...bet.shows ? { shows: bet.shows } : {}
+  };
+}
+var brandKey = (name) => name.normalize("NFD").replace(new RegExp("\\p{M}", "gu"), "").toLowerCase().replace(/[^\p{L}\p{N}]/gu, "");
+function isOwnBrand(advertiser, brands) {
+  const page = brandKey(advertiser ?? "");
+  return page !== "" && brands.some((b) => brandKey(b).length >= 3 && page.includes(brandKey(b)));
+}
+function pooledCandidates(searches, limit) {
+  const seen = /* @__PURE__ */ new Set();
+  const pooled = [];
+  for (const candidate of searches.flat()) {
+    const brand = candidate.advertiser_id ? `brand:${candidate.advertiser_id}` : null;
+    if (!candidate.ad_id || seen.has(candidate.ad_id) || brand && seen.has(brand)) continue;
+    seen.add(candidate.ad_id);
+    if (brand) seen.add(brand);
+    pooled.push(candidate);
+  }
+  const proven = (c) => proofStrength(c.winner_score) !== "little";
+  return [...pooled.filter(proven), ...pooled.filter((c) => !proven(c))].slice(0, limit);
+}
+function freshReferencesFirst(candidates, taken) {
+  return [
+    ...candidates.filter((c) => !isTakenReference(c, taken)),
+    ...candidates.filter((c) => isTakenReference(c, taken))
+  ];
+}
+function isTakenReference(c, taken) {
+  return c.ad_id != null && taken.adIds.has(c.ad_id) || c.advertiser_id != null && taken.advertiserIds.has(c.advertiser_id);
+}
+function fitsIdea(fit) {
+  return fit.verdict !== "reject" && missingElements(fit).length === 0 && fit.our_viewer?.stops !== "no";
+}
+function missingElements(fit) {
+  return fit.load_bearing.filter((l) => l.have === "missing" && !l.ours?.trim()).map((l) => l.element);
+}
+function whyUnfit(fit) {
+  const reasons = unfitReasons(fit);
+  if (reasons.length > 0) return reasons.join("; ");
+  if (fit.our_viewer?.stops === "no") {
+    return `our viewer would not stop for it${fit.our_viewer.why ? `: ${fit.our_viewer.why}` : ""}`;
+  }
+  return fit.transfer_note?.trim() || "the check found it does not carry this ad";
+}
+function definitionFieldsOf(idea, evidence) {
+  return {
+    idea: idea.id,
+    message: idea.message,
+    ...evidence !== "explore" ? { evidence } : {},
+    angle: idea.angle,
+    persona: idea.who,
+    awareness: idea.awareness,
+    hypothesis: idea.why
+  };
+}
+var FRONTMATTER = /^---\r?\n([\s\S]*?\r?\n)?---/;
+function readsAsText11(text) {
+  try {
+    return parse(text, { version: "1.1" }) === text;
+  } catch {
+    return false;
+  }
+}
+function setDefinitionFields(raw, fields) {
+  const match = raw.match(FRONTMATTER);
+  if (!match) return raw;
+  const doc = parseDocument(match[1] ?? "");
+  if (doc.errors.length > 0) return raw;
+  for (const [key, value] of Object.entries(fields)) {
+    if (value === void 0) continue;
+    const node = doc.createNode(value);
+    visit(node, {
+      Scalar(_, scalar) {
+        if (typeof scalar.value === "string" && !readsAsText11(scalar.value)) {
+          scalar.type = Scalar.QUOTE_DOUBLE;
+        }
+      }
+    });
+    doc.set(key, node);
+  }
+  return `---
+${doc.toString()}---${raw.slice(match[0].length)}`;
+}
+function setSpecMessage(specJson, message) {
+  const spec = JSON.parse(specJson);
+  return `${JSON.stringify({ ...spec, message }, null, 2)}
+`;
+}
+function setSpecViewer(specJson, idea, personas) {
+  const spec = JSON.parse(specJson);
+  const viewer = spec.viewer ?? {};
+  return `${JSON.stringify({ ...spec, viewer: { ...viewer, who: personaWho(idea, personas) } }, null, 2)}
+`;
+}
+function personaWho(idea, personas) {
+  const persona = personas.find((p) => p.slug === idea.who);
+  if (persona?.title) return `${persona.title}${persona.segment ? ` (${persona.segment})` : ""}`;
+  return persona?.segment ?? idea.who.replace(/[-_]/g, " ");
+}
+var AUDIENCE_QUERY_WORDS = 9;
+function audienceQuery(idea, personas) {
+  return personaWho(idea, personas).replace(/\(/g, " ").replace(/\)/g, "").split(/\s+/).filter(Boolean).slice(0, AUDIENCE_QUERY_WORDS).join(" ").replace(/[\s,;:.–—-]+$/, "");
+}
+function fitBetOf(idea, personas, insights, market) {
+  const quotes = insights.filter((i) => idea.evidence.includes(i.id)).map((i) => i.quote);
+  return {
+    who: personaWho(idea, personas),
+    message: idea.message,
+    awareness: idea.awareness,
+    angle: idea.angle,
+    ...idea.shows ? { shows: idea.shows } : {},
+    ...quotes.length > 0 ? { quotes } : {},
+    ...market ? { market } : {}
+  };
+}
+function withFitConcept(specJson, seeded) {
+  const spec = JSON.parse(specJson);
+  const held = spec.concept;
+  if (held?.reference_ad_id) return specJson;
+  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}
+`;
+}
+function unsourcedCopyLines(specJson, corpus) {
+  const spec = JSON.parse(specJson);
+  const figures = figuresIn(corpus);
+  const lines = Array.isArray(spec.copy) ? spec.copy : [];
+  return lines.flatMap((line) => {
+    const text = typeof line === "object" && line !== null ? line.text : void 0;
+    return typeof text === "string" && unsourcedClaims(text, figures).length > 0 ? [text] : [];
+  });
+}
+var PHOTO_FORMATS = /photo|lifestyle|before_after|ugc|product|selfie|street/;
+function ideaSpec(idea, who) {
+  const container = idea.format ? `, as a ${idea.format.replace(/_/g, " ")}` : "";
+  const shows = idea.shows ? ` (${idea.shows})` : "";
+  return {
+    schema: AD_SPEC_SCHEMA,
+    viewer: { who },
+    message: idea.message,
+    copy: [{ text: "[TODO: the headline, in the customer's words]", lettering: "designed", role: "headline" }],
+    scene: {
+      description: `[TODO: what the viewer sees first${shows}${container}, that shows: ${idea.message}]`,
+      look: PHOTO_FORMATS.test(idea.format ?? idea.shows ?? "") ? "photo" : "designed"
+    },
+    colors: [],
+    references: [],
+    logo: true,
+    third_party_brands: [],
+    scene_text: [],
+    mechanism: []
+  };
+}
+
+export {
+  isVideoIdea,
+  referenceSearchesFor,
+  referenceWhereOf,
+  rankedForOf,
+  isOwnBrand,
+  pooledCandidates,
+  freshReferencesFirst,
+  isTakenReference,
+  fitsIdea,
+  missingElements,
+  whyUnfit,
+  definitionFieldsOf,
+  setDefinitionFields,
+  setSpecMessage,
+  setSpecViewer,
+  personaWho,
+  audienceQuery,
+  fitBetOf,
+  withFitConcept,
+  unsourcedCopyLines,
+  ideaSpec
+};
+//# sourceMappingURL=chunk-JLAFNORO.js.map

package/dist/chunk-KG5VNPKU.js

@@ -0,0 +1,91 @@
+import {
+  definitionPlatformOf,
+  parseDefinitionDelivery,
+  resolveDelivery,
+  resolveFormatList
+} from "./chunk-MZLPOYCC.js";
+import {
+  AD_PLACEMENTS
+} from "./chunk-F3CZFUXZ.js";
+import {
+  CAPABILITY_SURFACES
+} from "./chunk-R7XDGNZD.js";
+import {
+  apiPost
+} from "./chunk-LJEJCIHR.js";
+
+// src/commands/canvas/scaffold-delivery.ts
+var flagText = (value) => typeof value === "string" || typeof value === "number" ? String(value).trim() || void 0 : void 0;
+function deliveryInputOf(flags, definition, idea) {
+  const platformsFlag = flagText(flags.platforms);
+  const legacyPlatform = flagText(flags.platform);
+  const legacyPlacements = flagText(flags.placements);
+  const aspect = flagText(flags.aspect);
+  const formatsFlag = flagText(flags.formats);
+  const targetAdSet = flagText(flags["target-adset"]);
+  return {
+    ...platformsFlag ? { platformsFlag } : {},
+    ...legacyPlatform ? { legacyPlatform } : {},
+    ...legacyPlacements ? { legacyPlacements } : {},
+    ...aspect ? { aspect } : {},
+    ...formatsFlag ? { formatsFlag } : {},
+    ...idea && idea.length > 0 ? { idea } : {},
+    definition,
+    ...targetAdSet ? { targetAdSet } : {}
+  };
+}
+function namesDelivery(flags) {
+  return [flags.platforms, flags.platform, flags.placements, flags.formats].some((f) => flagText(f) !== void 0);
+}
+var SURFACE_PLATFORMS = {
+  "meta-ads": "meta",
+  "linkedin-ads": "linkedin",
+  "google-ads": "google_demandgen",
+  "x-ads": "x",
+  "chatgpt-ads": "chatgpt"
+};
+async function connectedAdPlatforms() {
+  try {
+    const response = await apiPost("/api/capabilities", {}, { timeoutMs: 15e3 });
+    return response.data.surfaces.filter((s) => s.connected && CAPABILITY_SURFACES.includes(s.surface)).flatMap((s) => SURFACE_PLATFORMS[s.surface] ? [SURFACE_PLATFORMS[s.surface]] : []);
+  } catch {
+    return [];
+  }
+}
+async function scaffoldDelivery(flags, definitionText, idea) {
+  const definition = definitionText === null ? null : parseDefinitionDelivery(definitionText);
+  const input = deliveryInputOf(flags, definition, idea);
+  const resolved = resolveDelivery(input);
+  if (resolved.ok || resolved.error.code !== "platform_required") return resolved;
+  return resolveDelivery({ ...input, connected: await connectedAdPlatforms() });
+}
+function deliveryDefinitionFields(delivery) {
+  const platforms = delivery.platforms.map((p) => p.trim());
+  return {
+    // The collection names whole platforms; a placement named alone records its platform.
+    platforms: [...new Set(platforms.map(platformOfName))],
+    platform: definitionPlatformOf(platforms[0] ?? ""),
+    formats: resolveFormatList(delivery.formats)
+  };
+}
+function platformOfName(name) {
+  return AD_PLACEMENTS.find((p) => p.id === name)?.platform ?? name;
+}
+function deliveryNote(delivery, renderRatio) {
+  const from = {
+    flag: "as asked",
+    idea: "from the idea",
+    definition: "from _definition.md",
+    legacy_definition: "from _definition.md's platform",
+    adset: "from its Meta ad set"
+  };
+  return `Made for ${delivery.platforms.join(", ")} (${from[delivery.source]}): delivers ${delivery.formats.join(", ")}, the ${delivery.lead} designed first (rendered at ${renderRatio}) and every other size re-laid out from it.`;
+}
+
+export {
+  namesDelivery,
+  scaffoldDelivery,
+  deliveryDefinitionFields,
+  deliveryNote
+};
+//# sourceMappingURL=chunk-KG5VNPKU.js.map

package/dist/chunk-KJHG2DWS.js

@@ -0,0 +1,170 @@
+import {
+  storeProductReads
+} from "./chunk-CF5I4Q5M.js";
+import {
+  coverageOf,
+  readCreativeRecords,
+  readIdeas,
+  readInsights,
+  readKnowledgeCorpus,
+  readPersonaIds,
+  sameMessageRead,
+  workspaceIdeasJudge
+} from "./chunk-QGAUDVMR.js";
+import {
+  readAllRules
+} from "./chunk-Z7ICQKC2.js";
+import {
+  IDEA_ANGLES,
+  IDEA_FORMATS,
+  checkIdeas
+} from "./chunk-NOCBNING.js";
+import {
+  findWorkspaceRoot
+} from "./chunk-DGHSXHZR.js";
+import {
+  selectRules
+} from "./chunk-GRX3JXSR.js";
+import {
+  marketFromCompanyDoc
+} from "./chunk-2WZI36D3.js";
+import {
+  registerSchema,
+  writeJson
+} from "./chunk-NXNOXZGB.js";
+
+// src/commands/creatives/ideas.ts
+import { readFile } from "fs/promises";
+import path from "path";
+import { defineCommand } from "citty";
+var BUILD_NEXT = 3;
+var DESCRIPTION = `Check and rank the ad ideas in src/creatives/_ideas/: is each backed by something a customer said (src/content/insights/), does it claim only what the Knowledge holds, is it a different ad from the others, does it fill a gap the live ads leave. Free and local.
+
+Start here, after writing 4-8 idea files (one per file: who, message, evidence, awareness, angle, shows, job, why; format only for a video or a container the person asked for; plus product: <handle> when the ad sells a store product, so the store's prices count as sourced):
+  baker creatives ideas            # ranked, with problems; build_next names the ones to make
+  baker creatives make <idea>      # then build each one in build_next
+An idea with a problem is not built until it is fixed. An idea with no evidence is an explore bet: it may be built, and says so.`;
+var ARGS = {
+  full: {
+    type: "boolean",
+    description: "Every idea with its warnings and gaps, and the allowed angle and format values",
+    required: false,
+    default: false
+  }
+};
+registerSchema({ command: "creatives.ideas", description: DESCRIPTION, args: ARGS });
+function ideasHints(report) {
+  const hints = [];
+  const toBuild = report.ideas.filter((i) => i.status === "idea");
+  if (toBuild.length === 0 && report.unreadable.length === 0) {
+    hints.push(
+      "No ideas yet. Write 4-8 files in src/creatives/_ideas/<idea>.md (who, message, evidence, awareness, angle, shows, job, why), then run this again."
+    );
+  }
+  if (report.unreadable.length > 0) {
+    hints.push(`Fix ${report.unreadable.map((u) => u.id).join(", ")}: each names what is missing or unknown.`);
+  }
+  const blocked = toBuild.filter((i) => i.problems.length > 0);
+  if (blocked.length > 0) hints.push(`Fix before building: ${blocked.map((i) => i.id).join(", ")}.`);
+  if (report.observedCount < 3) {
+    hints.push(
+      "Few customer quotes on file: run `baker research customers` so ideas stand on what customers said; until then they are explore bets."
+    );
+  } else if (toBuild.length > 0 && toBuild.every((i) => i.evidence === "explore")) {
+    hints.push("No idea cites an insight: put the insight ids that back each one in its `evidence`.");
+  }
+  const next = buildNext(report.ideas);
+  if (next.length === 1) hints.push(`Build: \`baker creatives make ${next[0]}\`.`);
+  if (next.length > 1)
+    hints.push(
+      `Build ${next.join(", ")} at once: one \`creative-producer\` per idea, all spawned in one message in the background, each given its idea id, and handle each as it returns. Never build them one after another: each render takes minutes. Edited an idea after this check? Run \`baker creatives ideas\` again first: a producer cannot build an idea with a problem.`
+    );
+  return hints;
+}
+function buildNext(ideas, count = BUILD_NEXT) {
+  const ready = ideas.filter((i) => i.status === "idea" && i.problems.length === 0);
+  const firstBet = ready.find((i) => i.evidence === "explore");
+  return ready.filter((i) => i.evidence !== "explore" || i === firstBet).slice(0, count).map((i) => i.id);
+}
+function compactIdea(check) {
+  return {
+    idea: check.id,
+    status: check.status,
+    evidence: check.evidence,
+    ...check.quote ? { quote: check.quote.length > 120 ? `${check.quote.slice(0, 117)}...` : check.quote } : {},
+    awareness: check.awareness,
+    angle: check.angle,
+    ...check.shows ? { shows: check.shows } : {},
+    ...check.format ? { format: check.format } : {},
+    platforms: check.platforms ?? "unset",
+    ...check.problems.length > 0 ? { problems: check.problems } : {},
+    ...check.warnings.length > 0 ? { warnings: check.warnings } : {}
+  };
+}
+async function ideasReport(root, opts = {}) {
+  const judge = opts.ask ? { ask: opts.ask, done: () => Promise.resolve() } : workspaceIdeasJudge(root);
+  const [{ ideas, unreadable }, insights, knowledge, personas, creatives, rules, companyDoc] = await Promise.all([
+    readIdeas(root),
+    readInsights(root, { ask: judge.ask }),
+    readKnowledgeCorpus(root),
+    readPersonaIds(root),
+    readCreativeRecords(root),
+    readAllRules(root).then((all) => selectRules(all, {})),
+    readFile(path.join(root, "COMPANY.md"), "utf8").catch(() => null)
+  ]);
+  const language = marketFromCompanyDoc(companyDoc)?.language;
+  const [sameMessage, products] = await Promise.all([
+    sameMessageRead(ideas, judge.ask),
+    storeProductReads(
+      ideas.map((i) => i.product),
+      opts.readProduct
+    )
+  ]);
+  await judge.done();
+  const checked = checkIdeas({
+    ideas,
+    insights,
+    knowledge,
+    personas,
+    sameMessage,
+    products,
+    rules,
+    ...language ? { language } : {},
+    ...coverageOf(ideas, creatives)
+  });
+  return {
+    ideas: checked,
+    unreadable,
+    insightCount: insights.length,
+    observedCount: insights.filter((i) => i.status === "observed").length
+  };
+}
+var ideasCommand = defineCommand({
+  meta: { name: "ideas", description: DESCRIPTION },
+  args: ARGS,
+  async run({ args }) {
+    const root = findWorkspaceRoot(process.cwd()) ?? process.cwd();
+    const report = await ideasReport(root);
+    const full = args.full === true;
+    writeJson({
+      ok: true,
+      data: {
+        build_next: buildNext(report.ideas),
+        ideas: full ? report.ideas : report.ideas.map(compactIdea),
+        ...report.unreadable.length > 0 ? { unreadable: report.unreadable } : {},
+        customer_quotes: { total: report.insightCount, observed: report.observedCount },
+        ...full ? { allowed: { angle: IDEA_ANGLES, format: IDEA_FORMATS } } : {}
+      },
+      hints: ideasHints(report)
+    });
+  }
+});
+
+export {
+  ideasHints,
+  buildNext,
+  compactIdea,
+  ideasReport,
+  ideasCommand
+};
+//# sourceMappingURL=chunk-KJHG2DWS.js.map