@koda-sl/baker-cli 0.567.0 → 0.569.0-dev.1b455b3fe

package/dist/chunk-46DHUWMV.js.map

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+{"version":3,"sources":["../src/engine/creative-rules/schema.ts","../src/engine/copy-tells/rule-tells.ts","../src/commands/creatives/ideas-model.ts","../src/engine/creative-rules/read.ts"],"sourcesContent":["/**\n * A creative rule: a standing must, never or prefer about every ad a company makes, or every landing. Declared ones\n * are the brand's own (BRAND.md, read by `brand-doc.ts`); learned ones are what a person taught in a\n * chat, one file each in `src/content/creative-rules/<slug>.md`, saved only after they said yes.\n * Read when a call runs, never copied into an ad's own files.\n */\nimport { z } from \"zod\";\n\nexport const RULE_STRENGTHS = [\"never\", \"must\", \"prefer\"] as const;\nexport type RuleStrength = (typeof RULE_STRENGTHS)[number];\n\n/** What of the ad a rule is about, and so which check holds it. */\nexport const RULE_APPLIES = [\"copy\", \"picture\", \"cast\", \"logo\", \"voice\", \"sound\", \"subtitles\", \"any\"] as const;\nexport type RuleApplies = (typeof RULE_APPLIES)[number];\n\nexport const RULE_KINDS = [\"static\", \"video\"] as const;\n\n/** What a rule is for: ads (when it says nothing), landings, or all of them. */\nexport const RULE_FOR = [\"ads\", \"landings\", \"all\"] as const;\nexport type RuleFor = (typeof RULE_FOR)[number];\n\n/** Where a rule holds; absent parts hold everywhere. */\nexport type RuleScope = {\n  kinds?: Array<(typeof RULE_KINDS)[number]>;\n  /** Product slugs (`src/content/products/<slug>.md`) a business unit's rule is about. */\n  products?: string[];\n  platforms?: string[];\n  /** The language its phrases are in (\"es\"): its wording checks hold only in ads in that language. */\n  language?: string;\n};\n\n/**\n * The part of a rule code can decide on the ad's words: phrases it bans (`forbid`, except where they\n * sit inside an `allow`), phrases every ad must say (`require`), and that only real people may appear.\n */\nexport type RuleCheck = {\n  forbid?: string[];\n  require?: string[];\n  allow?: string[];\n  people?: \"real\";\n};\n\nexport const RULE_SOURCE_KINDS = [\"feedback\", \"user\", \"brand-import\", \"brand\"] as const;\n\nexport type RuleSource = {\n  kind: (typeof RULE_SOURCE_KINDS)[number];\n  feedbackId?: string;\n  runId?: string;\n  slug?: string;\n  /** The person's own words the rule came from. */\n  quote?: string;\n  /** When it was taught (YYYY-MM-DD). */\n  date?: string;\n};\n\nexport type CreativeRule = {\n  /** The file's slug for a learned rule; `brand-<hash>` for one BRAND.md states. */\n  id: string;\n  origin: \"learned\" | \"declared\";\n  strength: RuleStrength;\n  /** Absent: the rule is for ads. */\n  for?: Exclude<RuleFor, \"ads\">;\n  applies: RuleApplies;\n  scope: RuleScope;\n  check?: RuleCheck;\n  /** The rule, in the words it was given in. */\n  text: string;\n  why?: string;\n  source: RuleSource;\n  status: \"active\" | \"retired\";\n  retiredBy?: string;\n};\n\nconst phrase = z.string().trim().min(1).max(120);\n\n/** A list of phrases, each trimmed, the empty and malformed ones dropped. */\nexport const Phrases = z\n  .array(z.unknown())\n  .transform((list) => list.flatMap((p) => (phrase.safeParse(p).success ? [String(p).trim()] : [])));\n","/**\n * The company's wording rules, checked on an ad's words without a model: a phrase a rule bans\n * (except inside a phrase it allows) and a phrase every ad must say. Whole phrases only, read the\n * way a person reads them: accents, case and spacing folded (\"100 % online\" is \"100% Online\"), ß as\n * ss. A rule whose phrases differ only in case is about spelling, and keeps case (\"ZentIA\", never\n * \"Zentia\"). A rule in one language holds only in ads in that language. Never and must rules only:\n * a prefer is the reviewers' to weigh. Pure and total.\n */\nimport type { CreativeRule } from \"../creative-rules/schema.ts\";\n\nexport type RuleTell = {\n  rule: string;\n  strength: CreativeRule[\"strength\"];\n  /** A phrase the rule bans was found, or none of the lines says one it requires. */\n  kind: \"forbidden\" | \"missing\";\n  phrase: string;\n  /** The line it was found in (a forbidden phrase only). */\n  line?: string;\n  /** The rule's words. */\n  text: string;\n  /** The person's own words, when they taught it. */\n  quote?: string;\n};\n\n/** Marks that separate words rather than say anything: never part of a phrase unless it is only marks. */\nconst SOFT = new Set([\n  \".\",\n  \",\",\n  \";\",\n  \":\",\n  \"!\",\n  \"?\",\n  \"¡\",\n  \"¿\",\n  '\"',\n  \"'\",\n  \"“\",\n  \"”\",\n  \"‘\",\n  \"’\",\n  \"«\",\n  \"»\",\n  \"(\",\n  \")\",\n  \"[\",\n  \"]\",\n  \"{\",\n  \"}\",\n  \"…\",\n  \"-\",\n  \"/\",\n  \"*\",\n  \"_\",\n]);\n\n/** Accents off, ß as ss, and case folded unless the rule is about case. Pure. */\nfunction fold(text: string, keepCase: boolean): string {\n  const plain = text.normalize(\"NFKD\").replace(/\\p{M}/gu, \"\").replace(/ß/g, \"ss\").replace(/ẞ/g, \"SS\");\n  return keepCase ? plain : plain.toLowerCase();\n}\n\n/** The words and marks of a text, as phrases are matched on; the separating marks only when `marks`. Pure. */\nfunction tokens(text: string, keepCase: boolean, marks = false): string[] {\n  const all = fold(text, keepCase).match(/[\\p{L}\\p{N}]+|[^\\s\\p{L}\\p{N}]/gu) ?? [];\n  return marks ? all : all.filter((t) => !SOFT.has(t));\n}\n\n/** Whether a phrase is only separating marks (\"!\", \"¿\"): then it is matched among the marks of a line. Pure. */\nfunction onlyMarks(phrase: string, keepCase: boolean): boolean {\n  return tokens(phrase, keepCase).length === 0 && tokens(phrase, keepCase, true).length > 0;\n}\n\n/** Where `phrase` starts in `words`, every place. Pure. */\nfunction positions(words: readonly string[], phrase: readonly string[]): number[] {\n  if (phrase.length === 0) return [];\n  const at: number[] = [];\n  for (let i = 0; i + phrase.length <= words.length; i++) {\n    if (phrase.every((w, j) => words[i + j] === w)) at.push(i);\n  }\n  return at;\n}\n\n/** A rule is about case when two of its phrases are the same word but for case. Pure. */\nfunction aboutCase(check: NonNullable<CreativeRule[\"check\"]>): boolean {\n  const phrases = [...(check.forbid ?? []), ...(check.allow ?? []), ...(check.require ?? [])];\n  return phrases.some((a, i) =>\n    phrases.some((b, j) => i !== j && a !== b && fold(a, false) === fold(b, false) && fold(a, true) !== fold(b, true)),\n  );\n}\n\n/** Whether a rule in one language holds for an ad in `language`: the same primary tag, or a rule in none. Pure. */\nfunction sameLanguage(rule: CreativeRule, language: string | undefined): boolean {\n  const ruleLanguage = rule.scope.language;\n  if (!ruleLanguage) return true;\n  if (!language) return false;\n  const primary = (tag: string) => tag.toLowerCase().split(/[-_]/)[0];\n  return primary(ruleLanguage) === primary(language);\n}\n\n/** The first phrase of `forbid` a line says outside every `allow`, or null. Pure. */\nfunction forbiddenIn(line: string, check: NonNullable<CreativeRule[\"check\"]>, keepCase: boolean): string | null {\n  for (const banned of check.forbid ?? []) {\n    const marks = onlyMarks(banned, keepCase);\n    const words = tokens(line, keepCase, marks);\n    const allowed = (check.allow ?? []).flatMap((a) => {\n      const allow = tokens(a, keepCase, marks);\n      return positions(words, allow).map((start) => [start, start + allow.length] as const);\n    });\n    const phrase = tokens(banned, keepCase, marks);\n    const free = positions(words, phrase).some(\n      (start) => !allowed.some(([from, to]) => start >= from && start + phrase.length <= to),\n    );\n    if (free) return banned;\n  }\n  return null;\n}\n\n/** What one rule finds in the lines: each line saying a phrase it bans, each phrase it requires none says. Pure. */\nfunction tellsOf(rule: CreativeRule, lines: readonly string[]): RuleTell[] {\n  const check = rule.check;\n  if (!check) return [];\n  const keepCase = aboutCase(check);\n  const base = {\n    rule: rule.id,\n    strength: rule.strength,\n    text: rule.text,\n    ...(rule.source.quote ? { quote: rule.source.quote } : {}),\n  };\n  const forbidden = lines.flatMap((line) => {\n    const phrase = forbiddenIn(line, check, keepCase);\n    return phrase ? [{ ...base, kind: \"forbidden\" as const, phrase, line }] : [];\n  });\n  const missing = (check.require ?? []).flatMap((required) => {\n    const marks = onlyMarks(required, keepCase);\n    const phrase = tokens(required, keepCase, marks);\n    const said = lines.some((line) => positions(tokens(line, keepCase, marks), phrase).length > 0);\n    return said ? [] : [{ ...base, kind: \"missing\" as const, phrase: required }];\n  });\n  return [...forbidden, ...missing];\n}\n\n/** Every wording rule the lines break, the line it is broken in first. Pure. */\nexport function ruleTells(\n  lines: readonly string[],\n  rules: readonly CreativeRule[],\n  language: string | undefined,\n): RuleTell[] {\n  return rules\n    .filter((rule) => rule.strength !== \"prefer\" && sameLanguage(rule, language))\n    .flatMap((rule) => tellsOf(rule, lines));\n}\n","/**\n * Ideas and the customer truths they stand on.\n *\n * An idea (src/creatives/_ideas/<id>.md) is one bet: who it is for, the one thing it says, the\n * customer evidence behind it and how it says it. An insight (src/content/insights/<id>.md) is\n * one customer truth, a quote with its source. `checkIdeas` is the judgment the agent used to\n * carry in prose: is each idea backed by something a customer said, does it claim only what the\n * Knowledge holds, is it a different ad from the others, does it fill a gap. Pure.\n */\nimport { staticFormatPatternSchema } from \"@baker/api\";\nimport { AD_PLATFORMS } from \"@baker/canvas-contract\";\nimport { parse as parseYaml, YAMLParseError } from \"yaml\";\nimport { ruleTells } from \"../../engine/copy-tells/rule-tells.ts\";\nimport type { CreativeRule } from \"../../engine/creative-rules/schema.ts\";\n\n/** How an idea persuades, in the ads library's own angle vocabulary, so ours and theirs compare. */\nexport const IDEA_ANGLES = [\n  \"pain_relief\",\n  \"aspiration\",\n  \"status\",\n  \"fear\",\n  \"FOMO\",\n  \"identity\",\n  \"contrarian\",\n  \"education\",\n  \"novelty\",\n  \"authority\",\n  \"community\",\n  \"transformation\",\n  \"convenience\",\n  \"save_money\",\n  \"save_time\",\n  \"save_effort\",\n  \"named_enemy\",\n  \"objection_crusher\",\n  \"villain_democratization\",\n  \"commiseration\",\n  \"recognition_mirror\",\n  \"flipped_idiom\",\n] as const;\n\n/** Video formats an idea may take; every other format is a static container from the library. */\nexport const IDEA_VIDEO_FORMATS = [\n  \"video_ugc\",\n  \"video_founder\",\n  \"video_testimonial\",\n  \"video_demo\",\n  \"video_screen_recording\",\n  \"video_explainer\",\n  \"video_motion_graphics\",\n] as const;\n\nexport const IDEA_FORMATS: readonly string[] = [...staticFormatPatternSchema.options, ...IDEA_VIDEO_FORMATS];\n\nexport const AWARENESS_STAGES = [\"unaware\", \"problem_aware\", \"solution_aware\", \"product_aware\", \"most_aware\"] as const;\nexport type AwarenessStage = (typeof AWARENESS_STAGES)[number];\n\nexport const EVIDENCE_LEVELS = [\"observed\", \"interpreted\", \"hypothesized\", \"generated\"] as const;\nexport type EvidenceLevel = (typeof EVIDENCE_LEVELS)[number];\n\nexport const IDEA_STATUSES = [\"idea\", \"built\", \"testing\", \"winner\", \"failed\", \"inconclusive\", \"retired\"] as const;\nexport type IdeaStatus = (typeof IDEA_STATUSES)[number];\n\nexport type Insight = {\n  id: string;\n  type: string;\n  quote: string;\n  source: string;\n  status: EvidenceLevel;\n  sourceKind?: string;\n  force?: string;\n  persona?: string;\n  /** Who said it, as the research wrote it (\"A 5★ Trustpilot review by Lena Fischer.\"). */\n  author?: string;\n};\n\nexport type Idea = {\n  id: string;\n  who: string;\n  message: string;\n  evidence: string[];\n  awareness: AwarenessStage;\n  angle: string;\n  /**\n   * What the scroller sees in the first second that makes the message land (\"before/after split:\n   * a tangle of 16 platform logos, then one API key\"). The proven ad is searched by it, in any category.\n   */\n  shows?: string;\n  /** The container: a video style (built from beats), or a static one the idea insists on. Absent: the proven ad's. */\n  format?: string;\n  job: \"opener\" | \"closer\";\n  why: string;\n  status: IdeaStatus;\n  /** The store product the ad sells (its handle or id): the store's own prices for it are a source. */\n  product?: string;\n  /** Where its ads run, main platform first (`AD_PLATFORMS`): the sizes they are made in. Absent: not said yet. */\n  platforms?: string[];\n};\n\n/** A store product as the claim check reads it: what the store says about it, or why it could not be read. */\nexport type StoreProductRead = { record: string } | { error: string };\n\nconst FRONTMATTER = /^---\\r?\\n([\\s\\S]*?)\\r?\\n---/;\n\n/** A markdown file's frontmatter as an object, or null when it has none or it does not parse. */\nexport function frontmatterOf(markdown: string): Record<string, unknown> | null {\n  const block = FRONTMATTER.exec(markdown)?.[1];\n  if (block === undefined) return null;\n  try {\n    const parsed: unknown = parseYaml(block);\n    return parsed !== null && typeof parsed === \"object\" && !Array.isArray(parsed)\n      ? (parsed as Record<string, unknown>)\n      : null;\n  } catch {\n    return null;\n  }\n}\n\n/**\n * Why a file's frontmatter does not parse, naming the line, or null when it parses (or has none).\n * Dev, Oct 2026: an unquoted `why: \"a minefield\" with quotes` read as every field missing. Pure.\n */\nexport function frontmatterError(markdown: string): string | null {\n  const block = FRONTMATTER.exec(markdown)?.[1];\n  if (block === undefined) return null;\n  try {\n    parseYaml(block);\n    return null;\n  } catch (e) {\n    const line = e instanceof YAMLParseError ? e.linePos?.[0]?.line : undefined;\n    const at = line ? ` at line ${line} (\\`${block.split(/\\r?\\n/)[line - 1]?.trim() ?? \"\"}\\`)` : \"\";\n    return `the frontmatter is not valid YAML${at}: put each text value wholly in double quotes, with any quote inside it as \\\\\" or as single quotes`;\n  }\n}\n\nfunction text(value: unknown): string | undefined {\n  if (typeof value === \"string\") return value.trim() || undefined;\n  if (typeof value === \"number\") return String(value);\n  return undefined;\n}\n\nfunction oneOf<T extends string>(values: readonly T[], value: unknown): T | undefined {\n  return typeof value === \"string\" && (values as readonly string[]).includes(value) ? (value as T) : undefined;\n}\n\n/** A source a reader can open: a link, or a library entry (`testimonials:t1`). */\nconst CHECKABLE_SOURCE = /^(?:https?:\\/\\/\\S+|[a-z_]+:[\\w-]+)$/i;\n\n/**\n * How strong an insight really is: one filed as observed is read as interpreted when its source\n * cannot be checked. Audited live Oct 2026: article lines, sourced \"an article (referenced in …)\",\n * filed as what customers said. A quote that is a statistic about people rather than someone's\n * words is the other half of that audit, and a reading of the words: `ideas-judgments.ts`.\n */\nfunction evidenceStatus(stated: EvidenceLevel, source: string): EvidenceLevel {\n  if (stated !== \"observed\") return stated;\n  return CHECKABLE_SOURCE.test(source) ? \"observed\" : \"interpreted\";\n}\n\n/** One customer truth, or null when it carries no quote or source to stand on. */\nexport function parseInsight(id: string, markdown: string): Insight | null {\n  const fm = frontmatterOf(markdown);\n  const quote = text(fm?.quote);\n  const source = text(fm?.source);\n  if (!fm || !quote || !source) return null;\n  const force = text(fm.force);\n  const persona = text(fm.persona);\n  const sourceKind = text(fm.sourceKind);\n  const author = markdown\n    .replace(/^---[\\s\\S]*?\\n---/, \"\")\n    .match(/\\bby ([\\p{Lu}][\\p{L}'’-]*\\.?(?: [\\p{Lu}][\\p{L}'’-]*\\.?)?)/u)?.[1]\n    // The sentence's full stop, never an initial's (\"Marta G.\").\n    ?.replace(/(\\p{L}{2,})\\.$/u, \"$1\");\n  return {\n    id,\n    type: text(fm.type) ?? \"other\",\n    quote,\n    source,\n    status: evidenceStatus(oneOf(EVIDENCE_LEVELS, fm.status) ?? \"observed\", source),\n    ...(sourceKind ? { sourceKind } : {}),\n    ...(force ? { force } : {}),\n    ...(persona ? { persona } : {}),\n    ...(author ? { author } : {}),\n  };\n}\n\nfunction evidenceList(value: unknown): string[] {\n  if (Array.isArray(value)) return value.flatMap((e) => (text(e) ? [String(text(e))] : []));\n  const single = text(value);\n  return single ? [single] : [];\n}\n\ntype IdeaFields = {\n  who?: string;\n  message?: string;\n  why?: string;\n  angle?: string;\n  shows?: string;\n  format?: string;\n  awareness?: AwarenessStage;\n  /** The awareness as written, to quote back when it is not a stage. */\n  awarenessWritten?: string;\n  /** The platforms as written; absent when the idea names none (never a problem). */\n  platforms?: string[];\n};\n\nfunction fieldProblems(f: IdeaFields): string[] {\n  const problems: string[] = [];\n  if (!f.who) problems.push(\"who is missing: the persona it is for\");\n  if (!f.message)\n    problems.push(\n      \"message is missing: the one promise a stranger should get, what is offered and what changes for them\",\n    );\n  if (!f.why) problems.push(\"why is missing: the brief finding it answers\");\n  if (!f.awareness) {\n    const written = f.awarenessWritten ? `\"${f.awarenessWritten}\" ` : \"\";\n    problems.push(`awareness ${written}must be one of ${AWARENESS_STAGES.join(\", \")}`);\n  }\n  if (!(f.angle && (IDEA_ANGLES as readonly string[]).includes(f.angle)))\n    problems.push(`angle ${f.angle ? `\"${f.angle}\" ` : \"\"}must be one of ${IDEA_ANGLES.join(\", \")}`);\n  if (f.format && !IDEA_FORMATS.includes(f.format))\n    problems.push(`format \"${f.format}\" must be one of ${IDEA_FORMATS.join(\", \")}`);\n  if (!f.format && !f.shows)\n    problems.push(\n      \"shows is missing: what the scroller sees in the first second that makes the message land (a before/after, a reaction, the product doing it, a real review, the pain itself); the proven ad is searched by it\",\n    );\n  return [...problems, ...platformProblems(f.platforms)];\n}\n\n/** A platform the catalog does not know, named with the ones it does; none named is no problem. */\nfunction platformProblems(platforms: readonly string[] | undefined): string[] {\n  const unknown = (platforms ?? []).filter((p) => !(AD_PLATFORMS as readonly string[]).includes(p));\n  return unknown.length > 0\n    ? [`platforms ${unknown.map((p) => `\"${p}\"`).join(\", \")} must be among ${AD_PLATFORMS.join(\", \")}`]\n    : [];\n}\n\n/** The platforms an idea names, as written (a single name read as a list of one). */\nfunction platformList(value: unknown): string[] | undefined {\n  const list = (Array.isArray(value) ? value : value === undefined || value === null ? [] : [value])\n    .map((v) => text(v))\n    .filter((v): v is string => v !== undefined);\n  return list.length > 0 ? list : undefined;\n}\n\n/** One idea file, or every problem that keeps it from being one. */\nexport function parseIdea(id: string, markdown: string): { idea?: Idea; problems: string[] } {\n  const unparsable = frontmatterError(markdown);\n  if (unparsable) return { problems: [unparsable] };\n  const fm = frontmatterOf(markdown) ?? {};\n  const f: IdeaFields = {\n    who: text(fm.who),\n    message: text(fm.message),\n    why: text(fm.why),\n    angle: text(fm.angle),\n    shows: text(fm.shows),\n    format: text(fm.format),\n    awareness: oneOf(AWARENESS_STAGES, fm.awareness),\n    awarenessWritten: text(fm.awareness),\n    platforms: platformList(fm.platforms),\n  };\n  const problems = fieldProblems(f);\n  const { who, message, why, angle, shows, format, awareness } = f;\n  if (problems.length > 0 || !who || !message || !why || !awareness || !angle) return { problems };\n  const product = text(fm.product);\n  return {\n    idea: {\n      id,\n      who,\n      message,\n      evidence: evidenceList(fm.evidence),\n      awareness,\n      angle,\n      ...(shows ? { shows } : {}),\n      ...(format ? { format } : {}),\n      job: fm.job === \"closer\" ? \"closer\" : \"opener\",\n      why,\n      status: oneOf(IDEA_STATUSES, fm.status) ?? \"idea\",\n      ...(product ? { product } : {}),\n      ...(f.platforms ? { platforms: f.platforms } : {}),\n    },\n    problems,\n  };\n}\n\nexport type IdeaCheck = {\n  id: string;\n  status: IdeaStatus;\n  message: string;\n  /** The strongest evidence behind it; `explore` when no insight backs it. */\n  evidence: EvidenceLevel | \"explore\";\n  /** The customer's own words it stands on, when it has some. */\n  quote?: string;\n  awareness: AwarenessStage;\n  angle: string;\n  /** What the scroller sees first, when the idea says. */\n  shows?: string;\n  /** The container, when the idea names one; absent: the proven ad's. */\n  format?: string;\n  /** Where its ads run, main platform first; absent when the idea names nowhere. */\n  platforms?: string[];\n  /** Blocks building it until fixed. */\n  problems: string[];\n  /** Worth fixing; never blocks. */\n  warnings: string[];\n  /** What it adds that the live ads do not have. */\n  gaps: string[];\n  score: number;\n};\n\nexport type CheckIdeasInput = {\n  ideas: readonly Idea[];\n  insights: readonly Insight[];\n  /** Everything the company's documents say (COMPANY.md, the Knowledge): the claims an ad may make. */\n  knowledge: string;\n  /** Persona entry ids in the Knowledge; empty when there are none to check against. */\n  personas: readonly string[];\n  /** Awareness stages the company's live or built ads already speak to. */\n  coveredAwareness: readonly string[];\n  /** How many live or built ideas close (`job: closer`). */\n  closersLive: number;\n  /** Whether two messages say the same thing (`ideas-judgments.ts`); the same words, without it. */\n  sameMessage?: SameMessage;\n  /** The store products the ideas name, by the reference each idea wrote (`storeProductReads`). */\n  products?: ReadonlyMap<string, StoreProductRead>;\n  /** The company's rules for its ads: a message that breaks a wording rule is not an idea to build. */\n  rules?: readonly CreativeRule[];\n  /** The language the ideas' messages are in (the company's market's), for the wording rules. */\n  language?: string;\n};\n\nconst EVIDENCE_WEIGHT: Record<EvidenceLevel | \"explore\", number> = {\n  observed: 3,\n  interpreted: 2,\n  hypothesized: 1,\n  generated: 0,\n  explore: 0,\n};\n\nconst LIVE_STATUSES: readonly IdeaStatus[] = [\"built\", \"testing\", \"winner\"];\n\n/** Numbers, percentages and prices a message states: each must be found in what the company wrote. */\nfunction claimsOf(message: string): string[] {\n  return [...message.matchAll(/\\d[\\d.,]*\\s?(?:%|€|\\$|£|x\\b|k\\b)?/gi)].map((m) => m[0].trim());\n}\n\n/** A figure as written anywhere, separators dropped: \"4.990 €\", \"4990€\" and \"4,990\" are one number. */\nfunction figureOf(claim: string): string {\n  return claim.replace(/[^\\d]/g, \"\");\n}\n\n/** Every whole number a text states, so \"4\" is never found inside \"4.990\". Pure. */\nexport function figuresIn(text: string): Set<string> {\n  return new Set([...text.matchAll(/\\d(?:[\\d.,]*\\d)?/g)].map((m) => figureOf(m[0])));\n}\n\nfunction normalize(value: string): string {\n  return value.toLowerCase().replace(/\\s+/g, \" \").trim();\n}\n\n/** What an idea's picture is: the container it insists on, else what it shows. */\nfunction pictureOf(idea: Idea): string {\n  return idea.format ?? normalize(idea.shows ?? \"\");\n}\n\nfunction sentencesOf(message: string): number {\n  return message.split(/[.!?]+(?:\\s|$)/).filter((s) => s.trim().length > 0).length;\n}\n\ntype CheckContext = {\n  insights: ReadonlyMap<string, Insight>;\n  corpusFigures: ReadonlySet<string>;\n  covered: ReadonlySet<string>;\n  duplicateOf: ReadonlyMap<string, string>;\n  personas: readonly string[];\n  closersLive: number;\n  failed: readonly Idea[];\n  sameMessage: SameMessage;\n  products: ReadonlyMap<string, StoreProductRead>;\n  rules: readonly CreativeRule[];\n  language: string | undefined;\n};\n\n/** Whether two ad messages say the same thing, however reworded. */\nexport type SameMessage = (a: string, b: string) => boolean;\n\n/** Without a reading of the words, only the same message written the same way is one. Pure. */\nexport const SAME_WORDS: SameMessage = (a, b) => normalize(a) === normalize(b);\n\n/** A failed idea this one repeats: the same message (reworded or not), or the same angle in the same picture. */\nfunction repeatedFailure(idea: Idea, failed: readonly Idea[], sameMessage: SameMessage): string[] {\n  const lost = failed.find(\n    (f) =>\n      f.id !== idea.id &&\n      (sameMessage(f.message, idea.message) || (f.angle === idea.angle && pictureOf(f) === pictureOf(idea))),\n  );\n  return lost\n    ? [`says what \"${lost.id}\" said, and that idea failed in the account: change the message, not just the picture`]\n    : [];\n}\n\n/** The insight on file whose id and quote share the most words with `id`, an id written from memory. */\nfunction likelyMeant(id: string, insights: ReadonlyMap<string, Insight>): string | undefined {\n  const words = (text: string) =>\n    new Set(\n      text\n        .toLowerCase()\n        .split(/[^\\p{L}\\p{N}]+/u)\n        .filter((w) => w.length >= 3),\n    );\n  const wanted = words(id);\n  let best: { id: string; shared: number } | undefined;\n  for (const insight of insights.values()) {\n    const said = words(`${insight.id} ${insight.quote}`);\n    const shared = [...wanted].filter((w) => said.has(w)).length;\n    if (shared > 0 && shared > (best?.shared ?? 0)) best = { id: insight.id, shared };\n  }\n  return best?.id;\n}\n\nfunction backingOf(idea: Idea, insights: ReadonlyMap<string, Insight>, problems: string[]) {\n  const backing = idea.evidence.flatMap((id) => {\n    const insight = insights.get(id);\n    if (!insight) {\n      const meant = likelyMeant(id, insights);\n      problems.push(\n        `evidence \"${id}\" is not in src/content/insights/: ${meant ? `did you mean \"${meant}\"? ` : \"\"}name an insight on file by its id, or leave it out`,\n      );\n    }\n    return insight ? [insight] : [];\n  });\n  return [...backing].sort((a, b) => EVIDENCE_WEIGHT[b.status] - EVIDENCE_WEIGHT[a.status])[0];\n}\n\n/** The figures a text claims that nothing the company wrote holds. Pure. */\nexport function unsourcedClaims(text: string, corpusFigures: ReadonlySet<string>): string[] {\n  return claimsOf(text).filter((claim) => {\n    const figure = figureOf(claim);\n    return figure !== \"\" && !corpusFigures.has(figure);\n  });\n}\n\n/**\n * The idea's figures nothing holds, its store product's own prices counted as a source. A product\n * that could not be read is reported beside the figures, so one rewrite fixes both.\n */\nfunction productProblems(idea: Idea, ctx: CheckContext): string[] {\n  const read = idea.product ? ctx.products.get(idea.product) : undefined;\n  const unread =\n    idea.product && (!read || \"error\" in read)\n      ? [\n          `product \"${idea.product}\" is not a product of the connected store${read && \"error\" in read ? ` (${read.error})` : \"\"}: name it by the handle \\`baker shopify products --search\\` gives, or remove product`,\n        ]\n      : [];\n  const figures =\n    read && \"record\" in read ? new Set([...ctx.corpusFigures, ...figuresIn(read.record)]) : ctx.corpusFigures;\n  return [...unread, ...claimProblems(idea.message, { ...ctx, corpusFigures: figures })];\n}\n\n/**\n * Why an insight that states a figure cannot stand behind it as our claim, in words the agent can act\n * on. Review, Oct 2026: a figure held by an insight read as interpreted only for its unlinked source\n * was said to be in no quote at all, and the agent searched for what it already had. Pure.\n */\nfunction whyNotBacking(insight: Insight): string {\n  const named = `the insight \"${insight.id}\"`;\n  if (fromMarket(insight))\n    return `${named}, what someone in the market said, not our customer: it is never our claim; drop it`;\n  if (insight.status === \"hypothesized\" || insight.status === \"generated\")\n    return `${named}, a ${insight.status} reading, not a customer's words: source it or drop it`;\n  if (!CHECKABLE_SOURCE.test(insight.source))\n    return `${named}, which cites no link a reader can open (its source: \"${insight.source}\"): give it its link, or drop the figure`;\n  return `${named}, a statistic about people rather than a customer's words: it cannot stand behind our claim; drop it`;\n}\n\nfunction claimProblems(message: string, ctx: Pick<CheckContext, \"corpusFigures\" | \"insights\">): string[] {\n  return unsourcedClaims(message, ctx.corpusFigures).map((claim) => {\n    const figure = figureOf(claim);\n    const holder = [...ctx.insights.values()].find((insight) => figuresIn(insight.quote).has(figure));\n    return holder\n      ? `\"${claim}\" is in ${whyNotBacking(holder)}`\n      : `\"${claim}\" is in no customer quote, COMPANY.md, Knowledge entry or store product the idea names: if it is a store product's price, name the product in the idea's \\`product\\` (its handle); otherwise drop it, or ask the user and record it in the Knowledge once they confirm it, citing them; never write it into the Knowledge or COMPANY.md yourself to pass this check`;\n  });\n}\n\n/** Where people in the market speak, as opposed to our own customers (reviews, testimonials, calls…). */\nexport const MARKET_SOURCES: readonly string[] = [\"reddit\", \"forum\", \"web\"];\nconst TESTIMONIAL_FORMATS = [\"review_screenshot\", \"testimonial_quote\", \"video_testimonial\"];\n\nfunction fromMarket(insight: Insight | undefined): boolean {\n  return insight?.sourceKind !== undefined && MARKET_SOURCES.includes(insight.sourceKind);\n}\n\n/** An insight whose figures may stand behind our claim: our own customer's words, as written. */\nexport function sourcesClaims(insight: Insight): boolean {\n  return insight.status === \"observed\" && !fromMarket(insight);\n}\n\n/** A cited result someone in the market reported, which an ad could pass off as ours. */\nfunction borrowedProof(idea: Idea, insights: ReadonlyMap<string, Insight>): string | undefined {\n  return idea.evidence.find((id) => {\n    const insight = insights.get(id);\n    return fromMarket(insight) && insight?.type === \"proof\";\n  });\n}\n\n/** A review or testimonial format with no quote from our own customers: it could only be a fake review. */\nfunction fakeReviewProblem(idea: Idea, insights: ReadonlyMap<string, Insight>): string[] {\n  if (!idea.format || !TESTIMONIAL_FORMATS.includes(idea.format)) return [];\n  const cited = idea.evidence.flatMap((id) => insights.get(id) ?? []);\n  if (cited.length === 0 || !cited.every(fromMarket)) return [];\n  return [\n    `${idea.format} needs a quote from our own customer (a review, testimonial, call or survey); every one cited was said by someone in the market. Pick another format, or cite our own customer`,\n  ];\n}\n\nfunction warningsOf(\n  idea: Idea,\n  evidence: EvidenceLevel | \"explore\",\n  personas: readonly string[],\n  insights: ReadonlyMap<string, Insight>,\n): string[] {\n  const warnings: string[] = [];\n  const video = (IDEA_VIDEO_FORMATS as readonly string[]).includes(idea.format ?? \"\");\n  if (idea.status === \"idea\" && !video && !idea.shows)\n    warnings.push(\n      \"say what it shows (`shows`): what the scroller sees in the first second that lands the message; the proven ad is searched by it, and without it by what the company sells\",\n    );\n  const borrowed = borrowedProof(idea, insights);\n  if (borrowed) {\n    warnings.push(\n      `\"${borrowed}\" was said by someone in the market, not a customer of ours: use their words for the problem, never show it as our review, testimonial or result`,\n    );\n  }\n  if (sentencesOf(idea.message) > 1 || idea.message.split(/\\s+/).length > 25) {\n    warnings.push(\n      'the message says more than one thing: keep one promise that still names what is offered (\"a free roof survey that shows your real saving\", never a slogan like \"the numbers, explained\"), the rest goes to the ad text',\n    );\n  }\n  if (personas.length > 0 && !personas.includes(idea.who)) {\n    warnings.push(`who \"${idea.who}\" is not a persona in the Knowledge (${personas.join(\", \")})`);\n  }\n  if (evidence === \"explore\") {\n    warnings.push(\"no customer evidence: an explore bet. `baker research customers` may find some\");\n  }\n  return warnings;\n}\n\nfunction checkOne(idea: Idea, ctx: CheckContext): IdeaCheck {\n  const problems: string[] = [];\n  const best = backingOf(idea, ctx.insights, problems);\n  const evidence = best?.status ?? \"explore\";\n  problems.push(\n    ...productProblems(idea, ctx),\n    ...fakeReviewProblem(idea, ctx.insights),\n    // The message is one line of the ad: a phrase a rule requires may sit in another.\n    ...ruleTells([idea.message], ctx.rules, ctx.language)\n      .filter((t) => t.kind === \"forbidden\")\n      .map((t) => `The message says \"${t.phrase}\": ${t.rule} (${t.strength}) — ${t.text}`),\n  );\n  const duplicate = ctx.duplicateOf.get(idea.id);\n  if (duplicate) {\n    problems.push(\n      `same angle and the same picture (format or what it shows), or the same message, as \"${duplicate}\": to the platform it is the same ad. Change the angle or what it shows`,\n    );\n  }\n  const gaps: string[] = [];\n  if (!ctx.covered.has(idea.awareness)) gaps.push(`no live ad speaks to ${idea.awareness} people`);\n  if (idea.job === \"closer\" && ctx.closersLive === 0) gaps.push(\"no live ad closes warm people\");\n  return {\n    id: idea.id,\n    status: idea.status,\n    message: idea.message,\n    evidence,\n    ...(best ? { quote: best.quote } : {}),\n    awareness: idea.awareness,\n    angle: idea.angle,\n    ...(idea.shows ? { shows: idea.shows } : {}),\n    ...(idea.format ? { format: idea.format } : {}),\n    ...(idea.platforms ? { platforms: idea.platforms } : {}),\n    problems,\n    warnings: [\n      ...warningsOf(idea, evidence, ctx.personas, ctx.insights),\n      ...repeatedFailure(idea, ctx.failed, ctx.sameMessage),\n    ],\n    gaps,\n    score: EVIDENCE_WEIGHT[evidence] + gaps.length - (problems.length > 0 ? 10 : 0),\n  };\n}\n\n/** Which idea repeats an earlier one: a built idea, then the better-evidenced, then the first written keeps it. */\nfunction duplicatesOf(ideas: readonly Idea[], insights: ReadonlyMap<string, Insight>): Map<string, string> {\n  const active = ideas.filter((i) => i.status !== \"retired\" && i.status !== \"failed\");\n  const strength = (idea: Idea) =>\n    Math.max(0, ...idea.evidence.map((id) => EVIDENCE_WEIGHT[insights.get(id)?.status ?? \"explore\"]));\n  const position = new Map(ideas.map((idea, index) => [idea.id, index]));\n  const order = [...active].sort(\n    (a, b) =>\n      Number(LIVE_STATUSES.includes(b.status)) - Number(LIVE_STATUSES.includes(a.status)) ||\n      strength(b) - strength(a) ||\n      (position.get(a.id) ?? 0) - (position.get(b.id) ?? 0),\n  );\n  const seenPairs = new Map<string, string>();\n  const seenMessages = new Map<string, string>();\n  const duplicateOf = new Map<string, string>();\n  for (const idea of order) {\n    const pair = `${idea.angle}×${pictureOf(idea)}`;\n    const message = normalize(idea.message);\n    const earlier = seenPairs.get(pair) ?? seenMessages.get(message);\n    if (earlier) duplicateOf.set(idea.id, earlier);\n    if (!seenPairs.has(pair)) seenPairs.set(pair, idea.id);\n    if (!seenMessages.has(message)) seenMessages.set(message, idea.id);\n  }\n  return duplicateOf;\n}\n\n/**\n * Check and rank every idea. Ideas still to build come first, best first: the strongest customer\n * evidence, then a gap the live ads leave; anything with a problem sinks. Built ideas follow.\n */\nexport function checkIdeas(input: CheckIdeasInput): IdeaCheck[] {\n  const insights = new Map(input.insights.map((insight) => [insight.id, insight]));\n  // What our own customers said, word for word, can source a claim; a stranger's number or a reading never can.\n  const ownQuotes = input.insights.filter(sourcesClaims).map((i) => i.quote);\n  const corpusFigures = figuresIn(`${input.knowledge}\\n${ownQuotes.join(\"\\n\")}`);\n  const covered = new Set(input.coveredAwareness);\n  const duplicateOf = duplicatesOf(input.ideas, insights);\n  const checks = input.ideas.map((idea) =>\n    checkOne(idea, {\n      insights,\n      corpusFigures,\n      covered,\n      duplicateOf,\n      personas: input.personas,\n      closersLive: input.closersLive,\n      failed: input.ideas.filter((i) => i.status === \"failed\"),\n      sameMessage: input.sameMessage ?? SAME_WORDS,\n      products: input.products ?? new Map(),\n      rules: input.rules ?? [],\n      language: input.language,\n    }),\n  );\n\n  const toBuild = (c: IdeaCheck) => c.status === \"idea\";\n  return checks.sort(\n    (a, b) => Number(toBuild(b)) - Number(toBuild(a)) || b.score - a.score || a.id.localeCompare(b.id),\n  );\n}\n","/**\n * Where a company's creative rules come from: the brand's own (BRAND.md, through its reading) and\n * the ones a person taught in a chat (`src/content/creative-rules/<slug>.md`, one per file). Each is\n * read as it stands when a call runs; nothing is copied into an ad's files.\n */\nimport { createHash } from \"node:crypto\";\nimport { readdir, readFile } from \"node:fs/promises\";\nimport path from \"node:path\";\nimport { z } from \"zod\";\nimport { frontmatterOf } from \"../../commands/creatives/ideas-model.ts\";\nimport type { BrandRule } from \"../brand/brand-rules.ts\";\nimport {\n  type CreativeRule,\n  Phrases,\n  RULE_APPLIES,\n  RULE_FOR,\n  RULE_KINDS,\n  RULE_SOURCE_KINDS,\n  RULE_STRENGTHS,\n  type RuleCheck,\n} from \"./schema.ts\";\n\n/** Where the learned rules live in a workspace. */\nexport const RULES_DIR = path.join(\"src\", \"content\", \"creative-rules\");\n\nconst optionalText = z.string().trim().min(1).max(2000).optional().catch(undefined);\nconst optionalPhrases = Phrases.optional().catch(undefined);\nconst dateText = z\n  .union([z.string(), z.date().transform((d) => d.toISOString().slice(0, 10))])\n  .pipe(z.string().trim().min(1))\n  .optional()\n  .catch(undefined);\n\nconst Frontmatter = z.object({\n  strength: z.enum(RULE_STRENGTHS).catch(\"must\"),\n  for: z.enum(RULE_FOR).catch(\"ads\"),\n  applies: z.enum(RULE_APPLIES).catch(\"any\"),\n  scope: z\n    .object({\n      kinds: z.array(z.enum(RULE_KINDS)).optional().catch(undefined),\n      products: optionalPhrases,\n      platforms: optionalPhrases,\n      language: z.string().trim().min(2).max(10).optional().catch(undefined),\n    })\n    .catch({}),\n  check: z\n    .object({\n      forbid: optionalPhrases,\n      require: optionalPhrases,\n      allow: optionalPhrases,\n      people: z.literal(\"real\").optional().catch(undefined),\n    })\n    .optional()\n    .catch(undefined),\n  source: z\n    .object({\n      kind: z.enum(RULE_SOURCE_KINDS).catch(\"user\"),\n      feedbackId: optionalText,\n      runId: optionalText,\n      slug: optionalText,\n      quote: optionalText,\n      date: dateText,\n    })\n    .catch({ kind: \"user\" }),\n  status: z.enum([\"active\", \"retired\"]).catch(\"active\"),\n  retiredBy: optionalText,\n});\n\n/** An object with its undefined and empty-list entries left out. Pure. */\nfunction defined<T extends object>(value: T): T {\n  return Object.fromEntries(\n    Object.entries(value).filter(([, v]) => v !== undefined && !(Array.isArray(v) && v.length === 0)),\n  ) as T;\n}\n\n/** The rule's words (the body's first paragraph) and its why (a `Why:` paragraph). Pure. */\nfunction bodyOf(markdown: string): { text?: string; why?: string } {\n  const body = markdown.replace(/^---\\r?\\n[\\s\\S]*?\\r?\\n---\\r?\\n?/, \"\").trim();\n  const paragraphs = body\n    .split(/\\r?\\n\\s*\\r?\\n/)\n    .map((p) => p.trim())\n    .filter(Boolean);\n  const why = paragraphs.find((p) => /^(?:why|por qué|porque)\\s*:/i.test(p));\n  const text = paragraphs.find((p) => p !== why && !p.startsWith(\"#\"));\n  return { ...(text ? { text } : {}), ...(why ? { why: why.replace(/^[^:]+:\\s*/, \"\") } : {}) };\n}\n\n/** A rule file as a rule, read leniently (a hand edit still teaches it); null without words. Pure. */\nexport function parseRuleFile(id: string, markdown: string): CreativeRule | null {\n  const { text, why } = bodyOf(markdown);\n  if (!text) return null;\n  const fm = Frontmatter.parse(frontmatterOf(markdown) ?? {});\n  const check = fm.check ? defined<RuleCheck>(fm.check) : undefined;\n  return {\n    id,\n    origin: \"learned\",\n    strength: fm.strength,\n    ...(fm.for !== \"ads\" ? { for: fm.for } : {}),\n    applies: fm.applies,\n    scope: defined(fm.scope),\n    ...(check && Object.keys(check).length > 0 ? { check } : {}),\n    text,\n    ...(why ? { why } : {}),\n    source: defined(fm.source),\n    status: fm.status,\n    ...(fm.retiredBy ? { retiredBy: fm.retiredBy } : {}),\n  };\n}\n\n/** Every rule file in the workspace, by its slug; none when there is no folder. */\nexport async function readLearnedRules(root: string): Promise<CreativeRule[]> {\n  const dir = path.join(root, RULES_DIR);\n  const files = (await readdir(dir).catch(() => [] as string[])).filter((f) => f.endsWith(\".md\")).sort();\n  const rules = await Promise.all(\n    files.map(async (file) =>\n      parseRuleFile(file.replace(/\\.md$/, \"\"), await readFile(path.join(dir, file), \"utf8\").catch(() => \"\")),\n    ),\n  );\n  return rules.filter((r): r is CreativeRule => r !== null);\n}\n\n/** A declared rule's id: its words decide it, so the same rule keeps it across readings. Pure. */\nconst declaredId = (text: string) => `brand-${createHash(\"sha256\").update(text.trim()).digest(\"hex\").slice(0, 8)}`;\n\n/**\n * A ban the rule's own words show as both right and wrong, no allowed phrase telling them apart:\n * \"'£640 a year, at 24p a unit', never '£640 a year'\" bans a bare figure, not the words, so code\n * cannot check it (live, Oct 2026: read as banning \"£640 a year\", which the right form says too).\n */\nfunction shownBothWays(text: string, phrase: string, allow: readonly string[] | undefined): boolean {\n  const fold = (s: string) => s.normalize(\"NFKD\").replace(/\\p{M}/gu, \"\").toLowerCase();\n  const said = fold(text).split(fold(phrase)).length - 1;\n  return said > 1 && !(allow ?? []).some((a) => fold(a).includes(fold(phrase)));\n}\n\n/** A bare word of one or two letters (\"IA\", \"DS\"): an acronym a brand bans reads as an ordinary word too. */\nconst BARE_SHORT_WORD = /^\\p{L}{1,2}$/u;\n\n/**\n * The rules the brand's documents state, as creative rules. Code holds only the words a brand bans,\n * never the ones it says to use: a brand document's \"must\" depends on the piece (prod, Oct 2026: its\n * taglines and CTAs fired on 28 of 66 approved ads), and the reviewers weigh those. Pure.\n */\nexport function declaredRules(rules: readonly BrandRule[]): CreativeRule[] {\n  return rules.map(({ text, strength, applies, forbid, allow }) => {\n    const checked = forbid?.filter((p) => !BARE_SHORT_WORD.test(p.trim()) && !shownBothWays(text, p, allow));\n    const check = defined<RuleCheck>({ forbid: checked, ...(checked?.length ? { allow } : {}) });\n    return {\n      id: declaredId(text),\n      origin: \"declared\",\n      strength,\n      applies,\n      scope: {},\n      ...(Object.keys(check).length > 0 ? { check } : {}),\n      text,\n      source: { kind: \"brand\" },\n      status: \"active\",\n    };\n  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package/dist/chunk-4KBTW5NE.js

@@ -0,0 +1,494 @@
+import {
+  DEFAULT_SUBSETS,
+  FONT_PROVIDERS,
+  checkFontRequests,
+  fontFileName,
+  fontsourceCatalogue,
+  fontsourceFamilies,
+  googleFontRequests,
+  missingFontFiles,
+  planFontAdoption,
+  renderFontFaceCss,
+  resolveBrandFaces,
+  resolveFetchStyles,
+  resolveFetchSubsets,
+  resolveFetchWeights,
+  selfHostedStyles,
+  selfHostedSubsets,
+  selfHostedWeights,
+  stripFontFaceBlocks,
+  suggestFamilies,
+  unresolvedBrandFamilies,
+  upsertFontFaceCss
+} from "./chunk-MWJ6BCZJ.js";
+import {
+  registerSchema,
+  writeJson
+} from "./chunk-CCYZJMZ7.js";
+
+// src/commands/brand/fonts.ts
+import { mkdir, readdir, readFile, writeFile } from "fs/promises";
+import path from "path";
+import { defineCommand } from "citty";
+var GLOBAL_CSS = path.join("src", "styles", "global.css");
+var FONTS_DIR = path.join("src", "brand", "fonts");
+var DEFAULT_SUBSETS_LABEL = DEFAULT_SUBSETS.join(",");
+var BROWSER_UA = "Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 Chrome/120.0 Safari/537.36";
+registerSchema({
+  command: "brand.fonts.check",
+  description: "Start here when a brand's fonts are 'confirmed' but nobody verified it. Fails if any --font-* family in src/styles/global.css has nothing loading it (no @font-face, no Google import) \u2014 the silent fallback that also fails the client's verify \u2014 then asks Google Fonts what it ACTUALLY serves for every family/weight the stylesheet requests.",
+  args: {}
+});
+registerSchema({
+  command: "brand.fonts.adopt",
+  description: "Move brand faces a page already self-hosts into src/styles/global.css, so every page loads them rather than only the page that declared them. Use when `check` reports a family as not loaded but its files are already in src/brand/fonts/. Never downloads: re-fetching would hand that page a different build of the same face.",
+  args: {}
+});
+registerSchema({
+  command: "brand.fonts.fetch",
+  description: "Download a font into src/brand/fonts/ so the brand stops depending on a third party at page load, and write its @font-face into src/styles/global.css above @theme. Resolves against Google Fonts first, then Fontsource \u2014 which carries ~2000 open-licence families Google does not, so a name Google 400s is often still fetchable. Idempotent: re-running replaces that family's faces rather than stacking duplicates.",
+  args: {
+    family: { type: "string", description: 'Font family, e.g. "DM Sans"', required: true },
+    weights: {
+      type: "string",
+      description: "Comma-separated weights (default: the weights global.css already requests or self-hosts, else 400)",
+      required: false
+    },
+    subsets: {
+      type: "string",
+      description: `Comma-separated unicode subsets (default: the subsets global.css already self-hosts, else ${DEFAULT_SUBSETS_LABEL})`,
+      required: false
+    },
+    italic: {
+      type: "boolean",
+      description: "Also self-host the family's italic faces. On automatically when global.css already loads one, so a re-fetch never strands it.",
+      required: false
+    }
+  }
+});
+function fail(code, message, fix) {
+  writeJson({ ok: false, error: { code, message, ...fix ? { fix } : {} } });
+  process.exit(2);
+}
+var REQUEST_TIMEOUT_MS = 15e3;
+async function fetchJson(url) {
+  const res = await fetch(url, {
+    headers: { "User-Agent": BROWSER_UA },
+    signal: AbortSignal.timeout(REQUEST_TIMEOUT_MS)
+  });
+  if (res.status === 404) return null;
+  if (!res.ok) throw new Error(`Fontsource answered ${res.status}`);
+  return await res.json();
+}
+async function lookupGoogleCss(url) {
+  try {
+    const res = await fetch(url, {
+      headers: { "User-Agent": BROWSER_UA },
+      signal: AbortSignal.timeout(REQUEST_TIMEOUT_MS)
+    });
+    if (res.ok) return { status: "served", css: await res.text() };
+    return { status: res.status === 400 ? "absent" : "unreachable" };
+  } catch {
+    return { status: "unreachable" };
+  }
+}
+var fetchGoogleCss = async (url) => {
+  const got = await lookupGoogleCss(url);
+  return got.status === "served" ? got.css : null;
+};
+var WIRING_HINT = {
+  written: (family) => `Wrote the @font-face for "${family}" into ${GLOBAL_CSS}, above @theme. Remove "${family}" from the Google @import if one is still there, so the page stops fetching it at load.`,
+  // Told apart from "no stylesheet" on purpose: they used to share one hint, so
+  // an idempotent re-run instructed the agent to paste a block that was already
+  // in the file, and doing as it was told duplicated the face.
+  "already-wired": (family) => `${GLOBAL_CSS} already loads exactly these faces for "${family}" \u2014 nothing to change.`,
+  "no-stylesheet": () => `No ${GLOBAL_CSS} to write to \u2014 paste the \`fontFace\` block above the @theme block once the stylesheet exists, or the files just downloaded will never load.`
+};
+var PROVIDER_DEPS = { lookupGoogleCss, fetchJson };
+var PROVIDER_LABEL = { google: "Google Fonts", fontsource: "Fontsource" };
+function italicHints(family, wantedStyles, availableStyles, downloadedStyles, provider) {
+  const wanted = wantedStyles.includes("italic");
+  const available = availableStyles.includes("italic");
+  if (wanted && !downloadedStyles.includes("italic")) {
+    return [
+      `NO ITALIC: ${PROVIDER_LABEL[provider]} does not ship an italic for "${family}", so none was written. Drop italic from src/brand/BRAND.md, or the browser will slant the upright face instead.`
+    ];
+  }
+  if (!wanted && available) {
+    return [
+      `${PROVIDER_LABEL[provider]} also ships an italic for "${family}", which was NOT downloaded. If the brand uses italic anywhere, re-run with \`--italic\` \u2014 otherwise the browser slants the upright face, which is not the same shapes.`
+    ];
+  }
+  return [];
+}
+function fetchHints({
+  family,
+  downloadedWeights,
+  downloadedStyles,
+  incomplete,
+  wiring,
+  provider,
+  wantedStyles,
+  availableStyles
+}) {
+  return [
+    WIRING_HINT[wiring](family),
+    ...italicHints(family, wantedStyles, availableStyles, downloadedStyles, provider),
+    `Record the exact weights (${downloadedWeights.join(", ")}) in src/brand/tokens.json and BRAND.md \u2014 a weight tokens.json lists but nothing loads renders as a synthesized fallback, and verify warns about it.`,
+    ...incomplete.length > 0 ? [
+      // The remedy is provider-specific: only a Google family has an @import
+      // to fall back on, and telling an agent to keep one for a Fontsource
+      // family sends it to write an import Google will 400.
+      provider === "google" ? `PARTIAL: ${incomplete.join(", ")} did not download and is NOT in the \`fontFace\` block. Re-run \`baker brand fonts fetch "${family}" --weights ${incomplete.join(",")}\` \u2014 a Google @import cannot cover those weights, because the build drops it before the page loads.` : `PARTIAL: ${incomplete.join(", ")} did not download and is NOT in the \`fontFace\` block. ${PROVIDER_LABEL[provider]} does not serve them, so re-run \`baker brand fonts fetch "${family}" --weights ${downloadedWeights.join(",")}\` and record only those weights in src/brand/BRAND.md.`
+    ] : [],
+    `Licensing: ${PROVIDER_LABEL[provider]} carries open-licensed families. A client's own typeface is licensed for its landings and ads too \u2014 self-host it without asking about rights.`
+  ];
+}
+async function wireFontFaceIntoStylesheet(css, family, fontFace) {
+  if (!css) return "no-stylesheet";
+  const wired = upsertFontFaceCss(css, family, fontFace);
+  if (wired === css) return "already-wired";
+  await writeFile(path.resolve(process.cwd(), GLOBAL_CSS), wired);
+  return "written";
+}
+function failResolution(family, weights, outcome) {
+  if (outcome.reason === "unreachable") {
+    return fail(
+      "CATALOGUE_UNREACHABLE",
+      `Could not reach ${PROVIDER_LABEL[outcome.provider]} to ask about "${family}".`,
+      {
+        action: "Run the same command again.",
+        explanation: `${PROVIDER_LABEL[outcome.provider]} did not answer, which is not the same as not having the family \u2014 so nothing was concluded from it. Guessing either way would self-host the wrong build, or report a real family as missing.`,
+        provider: outcome.provider
+      }
+    );
+  }
+  if (outcome.reason === "ambiguous-subsets") {
+    return fail(
+      "SUBSET_AMBIGUOUS",
+      `${PROVIDER_LABEL[outcome.provider]} serves "${family}" in several subsets but reports no unicode-range to tell them apart.`,
+      {
+        action: `Retry with a single --subsets value, e.g. --subsets ${outcome.available[0] ?? "latin"}.`,
+        explanation: "Two @font-face rules with the same family, style and weight and no unicode-range both claim every character, so the last one silently wins and the other file is downloaded and never read.",
+        available: outcome.available
+      }
+    );
+  }
+  if (outcome.reason === "subset") {
+    return fail("SUBSET_NOT_SERVED", `${PROVIDER_LABEL[outcome.provider]} has "${family}", but not in that subset.`, {
+      action: `Retry with --subsets set to one it serves: ${outcome.available.join(",")}.`,
+      explanation: "A family is split into unicode subsets and not every family ships every one. The weights you asked for are fine \u2014 only the subset is wrong.",
+      available: outcome.available
+    });
+  }
+  if (outcome.reason === "weight") {
+    return fail(
+      "FONT_NOT_SERVED",
+      `${PROVIDER_LABEL[outcome.provider]} has "${family}", but not at weight ${weights.join("/")}.`,
+      {
+        action: `Retry with --weights set to one of these: ${outcome.available.join(",")}.`,
+        explanation: "The family exists; the weight you asked for is not one it ships.",
+        served: outcome.available
+      }
+    );
+  }
+  return failUnknownFamily(family);
+}
+async function failUnknownFamily(family) {
+  const didYouMean = suggestFamilies(family, await fontsourceCatalogue(PROVIDER_DEPS));
+  return fail("FONT_NOT_SERVED", `No font catalogue carries a family called "${family}".`, {
+    action: didYouMean.length ? `Did you mean one of these? ${didYouMean.join(", ")}. Retry with the exact name, and update the --font-* token in ${GLOBAL_CSS} to match whichever you pick.` : `Check the exact spelling, then retry. If it is a commercial typeface, add the file to ${FONTS_DIR} and write the @font-face by hand \u2014 it cannot be downloaded.`,
+    explanation: `Tried ${FONT_PROVIDERS.join(" then ")}. Family names are case- and space-sensitive in every catalogue.`,
+    tried: [...FONT_PROVIDERS],
+    ...didYouMean.length ? { didYouMean } : {}
+  });
+}
+async function listFontFiles() {
+  try {
+    const entries = await readdir(path.resolve(process.cwd(), FONTS_DIR), { withFileTypes: true });
+    return entries.filter((e) => e.isFile()).map((e) => e.name);
+  } catch {
+    return [];
+  }
+}
+async function readGlobalCss() {
+  try {
+    return await readFile(path.resolve(process.cwd(), GLOBAL_CSS), "utf8");
+  } catch {
+    return "";
+  }
+}
+async function unresolvedAction(css, unresolved) {
+  const { plans } = planFontAdoption(await astroSources(), unresolved);
+  if (plans.length > 0) {
+    const names = plans.map((p) => `"${p.family}"`).join(", ");
+    return `Run \`baker brand fonts adopt\` \u2014 ${names} is already self-hosted by ${plans[0]?.files.join(", ")}, so it only needs moving into ${GLOBAL_CSS} to load on every page. Don't fetch it: that downloads a different build of the same face.`;
+  }
+  const viaFontsource = [...fontsourceFamilies(css)];
+  const stranded = unresolved.filter((family) => viaFontsource.includes(family.toLowerCase()));
+  if (stranded.length > 0) {
+    return `Run \`baker brand fonts fetch "${stranded[0]}"\` to self-host it. Its only provider is an @fontsource import, and that package does not survive a workspace sync \u2014 the import is left pointing at nothing, which fails the build before the font check even runs.`;
+  }
+  return `Run \`baker brand fonts fetch "${unresolved[0]}"\` to self-host it, which writes the @font-face for you. For a face no catalogue carries, add an @font-face pointing at a file in ${FONTS_DIR}.`;
+}
+var fontsCheckCommand = defineCommand({
+  meta: {
+    name: "check",
+    description: "Verify the brand's fonts really exist. First: every --font-* family in src/styles/global.css must be provided by a local @font-face, or it renders as a fallback on every page \u2014 a Google @import does not provide one here, the build drops it before the page loads. Then, for families still requested from Google, ask Google what it actually serves \u2014 a weight nobody serves is silently synthesized."
+  },
+  async run() {
+    const css = await readGlobalCss();
+    const requests = googleFontRequests(css);
+    const unresolved = unresolvedBrandFamilies(css);
+    if (unresolved.length > 0) {
+      fail("FONT_NOT_LOADED", `Nothing loads ${unresolved.map((f) => `"${f}"`).join(", ")} in ${GLOBAL_CSS}.`, {
+        action: await unresolvedAction(css, unresolved),
+        explanation: "The family is declared as a brand font but no @font-face provides it, so every page silently renders a fallback. A Google @import does not count: Astro merges component CSS ahead of global.css into one inlined <style>, so the import lands after rules and the browser drops it \u2014 measured on a live client site. The client's verify fails on this too.",
+        unresolved
+      });
+    }
+    if (requests.length === 0) {
+      writeJson({
+        ok: true,
+        data: { families: [], selfHosted: true },
+        hints: [
+          `No Google Fonts requested in ${GLOBAL_CSS}, and every brand face is provided by an @font-face \u2014 nothing to verify against Google.`
+        ]
+      });
+      return;
+    }
+    const families = await checkFontRequests(requests, fetchGoogleCss);
+    const broken = families.filter((f) => f.missing.length > 0);
+    if (broken.length > 0) {
+      const summary = broken.map(
+        (f) => f.cause === "unknown-family" ? `${f.family} (no such family on Google Fonts \u2014 check the exact spelling)` : `${f.family} ${f.missing.join("/")} (served: ${f.served.join("/") || "none"})`
+      ).join("; ");
+      fail("FONT_NOT_SERVED", `Google Fonts does not serve: ${summary}`, {
+        action: `Correct the family name or weight in ${GLOBAL_CSS} and src/brand/BRAND.md, picking from the \`served\` weights below.`,
+        explanation: "A requested weight Google does not serve is silently synthesized by the browser, so the page looks subtly wrong with nothing failing.",
+        // The per-family breakdown is the point of the command, so it ships on
+        // the failure path too — otherwise the only remedy is re-running the
+        // command that just failed. Healthy families are included so a
+        // multi-family brand shows what NOT to touch.
+        families
+      });
+    }
+    writeJson({
+      ok: true,
+      data: { families },
+      hints: [
+        "Every requested family and weight is really served by Google.",
+        `To stop depending on Google at page load, run \`baker brand fonts fetch "<family>"\` to self-host into ${FONTS_DIR}.`
+      ]
+    });
+  }
+});
+var fontsFetchCommand = defineCommand({
+  meta: {
+    name: "fetch",
+    description: "Download a font from Google Fonts or Fontsource into src/brand/fonts/ and write its @font-face into src/styles/global.css above @theme, so the family actually loads. Use when a brand font should be self-hosted rather than requested from a third party on every page load."
+  },
+  args: {
+    family: { type: "positional", required: true, description: 'Font family, e.g. "DM Sans"' },
+    weights: {
+      type: "string",
+      description: "Comma-separated weights (default: the weights global.css already requests or self-hosts, else 400)"
+    },
+    subsets: {
+      type: "string",
+      description: `Comma-separated unicode subsets (default: the subsets global.css already self-hosts, else ${DEFAULT_SUBSETS_LABEL})`
+    },
+    italic: {
+      type: "boolean",
+      description: "Also self-host the family's italic faces (default: on when global.css already loads one, off otherwise)"
+    }
+  },
+  async run({ args }) {
+    const family = String(args.family).trim();
+    if (!family) fail("INVALID_FAMILY", 'Pass a font family, e.g. `baker brand fonts fetch "DM Sans"`.');
+    const css = await readGlobalCss();
+    const declared = googleFontRequests(css).find((r) => r.family.toLowerCase() === family.toLowerCase());
+    const provided = declared?.weights.length ? declared.weights : selfHostedWeights(css, family);
+    const weights = resolveFetchWeights(args.weights, provided);
+    if (weights.length === 0) {
+      fail("INVALID_WEIGHTS", `"${args.weights}" has no usable weight \u2014 pass whole hundreds, e.g. --weights 400,700.`);
+    }
+    const wanted = new Set(resolveFetchSubsets(args.subsets, selfHostedSubsets(css, family)));
+    const styles = resolveFetchStyles(args.italic, selfHostedStyles(css, family));
+    const resolved = await resolveBrandFaces(family, weights, [...wanted], PROVIDER_DEPS, styles);
+    if (!resolved.ok) return failResolution(family, weights, resolved);
+    const faces = resolved.faces;
+    const fontsDir = path.resolve(process.cwd(), FONTS_DIR);
+    await mkdir(fontsDir, { recursive: true });
+    const downloaded = [];
+    for (const face of faces) {
+      const res = await fetch(face.url, {
+        headers: { "User-Agent": BROWSER_UA },
+        signal: AbortSignal.timeout(REQUEST_TIMEOUT_MS)
+      });
+      if (!res.ok) continue;
+      await writeFile(path.join(fontsDir, fontFileName(face)), Buffer.from(await res.arrayBuffer()));
+      downloaded.push(face);
+    }
+    const written = downloaded.map(fontFileName);
+    if (written.length === 0) {
+      fail("DOWNLOAD_FAILED", `Could not download any file for "${family}".`, {
+        action: "Retry; if it keeps failing, keep the Google @import and note it in BRAND.md.",
+        explanation: "The font stylesheet resolved but the font files themselves did not download."
+      });
+    }
+    const fontFace = renderFontFaceCss(downloaded);
+    const downloadedWeights = [...new Set(downloaded.map((f) => f.weight))].sort((a, b) => a - b);
+    const downloadedStyles = [...new Set(downloaded.map((f) => f.style))].sort();
+    const incomplete = weights.filter((w) => !downloadedWeights.includes(w));
+    const wiring = await wireFontFaceIntoStylesheet(css, family, fontFace);
+    writeJson({
+      ok: true,
+      data: {
+        family,
+        provider: resolved.provider,
+        weights: downloadedWeights,
+        styles: downloadedStyles,
+        files: written,
+        fontFace,
+        stylesheet: wiring
+      },
+      hints: fetchHints({
+        family,
+        downloadedWeights,
+        downloadedStyles,
+        incomplete,
+        wiring,
+        provider: resolved.provider,
+        wantedStyles: styles,
+        availableStyles: resolved.availableStyles
+      })
+    });
+  }
+});
+async function astroSources() {
+  const out = [];
+  let entries;
+  try {
+    entries = await readdir("src", { recursive: true, withFileTypes: true });
+  } catch {
+    return out;
+  }
+  for (const entry of entries) {
+    if (!entry.isFile() || !entry.name.endsWith(".astro")) continue;
+    const file = path.posix.join(entry.parentPath ?? "src", entry.name);
+    try {
+      out.push({ path: file, source: await readFile(file, "utf8") });
+    } catch {
+    }
+  }
+  return out;
+}
+var fontsAdoptCommand = defineCommand({
+  meta: {
+    name: "adopt",
+    description: "Move brand faces a page already self-hosts into src/styles/global.css, so every page loads them instead of just that one. Use when `check` reports a family as not loaded but the font files are already in src/brand/fonts/ \u2014 downloading it again would hand that page a different build of the same face."
+  },
+  async run() {
+    const css = await readGlobalCss();
+    if (!css) fail("NO_STYLESHEET", `There is no ${GLOBAL_CSS} to adopt faces into.`);
+    const unresolved = unresolvedBrandFamilies(css);
+    if (unresolved.length === 0) {
+      writeJson({
+        ok: true,
+        data: { adopted: [], conflicts: [] },
+        hints: [`Every --font-* family in ${GLOBAL_CSS} is already loaded by it \u2014 nothing to adopt.`]
+      });
+      return;
+    }
+    const { plans, conflicts } = planFontAdoption(await astroSources(), unresolved);
+    const available = new Set(await listFontFiles());
+    const adopted = [];
+    const skipped = [];
+    let next = css;
+    for (const plan of plans) {
+      const missing = missingFontFiles(plan.urls, available);
+      if (missing.length > 0) {
+        skipped.push({ family: plan.family, reason: `${missing.join(", ")} is not in ${FONTS_DIR}` });
+        continue;
+      }
+      next = upsertFontFaceCss(next, plan.family, plan.blocks.join("\n"));
+      adopted.push({
+        family: plan.family,
+        files: plan.files,
+        weights: plan.blocks.map((b) => b.match(/font-weight\s*:\s*([^;]+)/i)?.[1]?.trim() ?? "400")
+      });
+    }
+    if (adopted.length === 0) {
+      if (conflicts.length > 0) {
+        fail(
+          "ADOPTION_CONFLICT",
+          `${conflicts.map((c) => `"${c.family}" is declared differently in ${c.files.join(" and ")}`).join("; ")}.`,
+          {
+            action: "Make the declarations match \u2014 same weights, same files \u2014 then re-run. Pick the one whose page renders correctly.",
+            explanation: "One global scope holds one mapping per family, so adopting would silently repaint whichever page lost.",
+            conflicts
+          }
+        );
+      }
+      if (skipped.length > 0) {
+        fail("FONT_FILE_MISSING", `${skipped.map((s) => `${s.family} \u2014 ${s.reason}`).join("; ")}.`, {
+          action: `Add the missing file to ${FONTS_DIR}, or fix the src: url() in the page that declares it, then re-run.`,
+          explanation: "The page declares the face but points at a file that is not in the repo, so the rule renders as a fallback. Moving it into the stylesheet would spread that fallback to every page.",
+          skipped
+        });
+      }
+      fail("NOTHING_TO_ADOPT", `No page declares a face for ${unresolved.map((f) => `"${f}"`).join(", ")}.`, {
+        action: `Self-host it instead: \`baker brand fonts fetch "${unresolved[0]}"\`.`,
+        explanation: "Adopting only moves faces the repo already ships; it never downloads one."
+      });
+    }
+    await writeFile(path.resolve(process.cwd(), GLOBAL_CSS), next);
+    for (const plan of plans.filter((p) => adopted.some((a) => a.family === p.family))) {
+      for (const file of plan.files) {
+        const source = await readFile(file, "utf8");
+        await writeFile(file, stripFontFaceBlocks(source, plan.family));
+      }
+    }
+    writeJson({
+      ok: true,
+      data: { adopted, conflicts, skipped },
+      hints: [
+        `Moved ${adopted.map((a) => `"${a.family}" (${a.weights.join("/")})`).join(", ")} into ${GLOBAL_CSS} and removed the page copies, so every page loads them \u2014 not just the one that declared them.`,
+        ...conflicts.length > 0 ? [
+          `CONFLICT: ${conflicts.map((c) => `"${c.family}" is declared differently in ${c.files.join(" and ")}`).join("; ")}. One global scope can hold only one mapping, so pick which files the family should use and make the declarations match before re-running.`
+        ] : [],
+        ...skipped.length > 0 ? [`SKIPPED: ${skipped.map((s) => `${s.family} \u2014 ${s.reason}`).join("; ")}.`] : [],
+        `Run \`baker brand fonts check\` to confirm nothing is left unresolved.`
+      ]
+    });
+  }
+});
+var fontsCommand = defineCommand({
+  meta: {
+    name: "fonts",
+    description: `Verify and self-host the brand's typefaces.
+
+Start here: \`baker brand fonts check\` \u2014 confirms the fonts the brand claims really load.
+
+Subcommands:
+  baker brand fonts check           \u2014 fail if any --font-* family has nothing loading it, then ask Google what it actually serves for the ones global.css requests
+  baker brand fonts fetch <family>  \u2014 download a family into src/brand/fonts/ and wire its @font-face into src/styles/global.css
+  baker brand fonts adopt           \u2014 move faces a page already self-hosts into global.css, so every page loads them. Try this BEFORE fetch when the font files are already in src/brand/fonts/`
+  },
+  subCommands: {
+    check: fontsCheckCommand,
+    fetch: fontsFetchCommand,
+    adopt: fontsAdoptCommand
+  }
+});
+
+export {
+  fetchJson,
+  lookupGoogleCss,
+  fontsCheckCommand,
+  fontsFetchCommand,
+  fontsAdoptCommand,
+  fontsCommand
+};
+//# sourceMappingURL=chunk-4KBTW5NE.js.map