@koda-sl/baker-cli 0.551.0 → 0.552.0

package/dist/chunk-S6XZIBWV.js

@@ -0,0 +1,392 @@
+import {
+  mappingRowProblem,
+  mentionOf
+} from "./chunk-NKQWDEB7.js";
+import {
+  CONDITION_LOGICS,
+  HUBSPOT_DEAL_CONTACTS,
+  HUBSPOT_OBJECTS,
+  HUBSPOT_PROPERTY_KINDS,
+  REJECTION_MESSAGES,
+  TRIGGER_CONDITIONS_MAX,
+  onlyCondition,
+  triggerProblem,
+  validateEventName
+} from "./chunk-RCNAKWK7.js";
+
+// ../api/src/event-sources/hubspot.ts
+var HUBSPOT_CONTACT_ID_VARIABLE = "id";
+var HUBSPOT_CONTACT_PREFIX = "contact.";
+function contactPath(property) {
+  return `${HUBSPOT_CONTACT_PREFIX}${property}`;
+}
+var HUBSPOT_DEFAULT_PROPERTIES = {
+  email: "email",
+  phone: "phone",
+  external_id: HUBSPOT_CONTACT_ID_VARIABLE,
+  first_name: "firstname",
+  last_name: "lastname",
+  city: "city",
+  postal_code: "zip",
+  country: "country",
+  gclid: "hs_google_click_id",
+  fbclid: "hs_facebook_click_id"
+};
+var throughContact = Object.fromEntries(
+  Object.entries(HUBSPOT_DEFAULT_PROPERTIES).map(([field, property]) => [field, contactPath(property)])
+);
+var HUBSPOT_DEAL_DEFAULT_PROPERTIES = {
+  ...throughContact,
+  value: "amount",
+  currency: "deal_currency_code"
+};
+var HUBSPOT_LEAD_DEFAULT_PROPERTIES = throughContact;
+var DEFAULTS = {
+  contact: HUBSPOT_DEFAULT_PROPERTIES,
+  deal: HUBSPOT_DEAL_DEFAULT_PROPERTIES,
+  lead: HUBSPOT_LEAD_DEFAULT_PROPERTIES
+};
+function hubspotDefaultMapping(sourceName, object = "contact") {
+  const mapping = { event_name: sourceName };
+  for (const [field, property] of Object.entries(DEFAULTS[object])) {
+    mapping[field] = mentionOf(property);
+  }
+  return mapping;
+}
+
+// ../api/src/event-sources/wire.ts
+import { z as z2 } from "zod";
+
+// ../api/src/event-sources/activecampaign.ts
+import { z } from "zod";
+var ACTIVECAMPAIGN_WEBHOOK_EVENTS = {
+  subscribe: "A contact subscribes to a list",
+  unsubscribe: "A contact unsubscribes",
+  update: "A contact's details change",
+  contact_tag_added: "A tag is added to a contact",
+  contact_tag_removed: "A tag is removed from a contact",
+  subscriber_note: "A note is added to a contact",
+  contact_task_add: "A task is added to a contact",
+  sent: "A campaign starts sending",
+  open: "A contact opens a campaign",
+  click: "A contact clicks a link in a campaign",
+  reply: "A contact replies to a campaign",
+  forward: "A contact forwards a campaign",
+  share: "A contact shares a campaign",
+  bounce: "A campaign email bounces",
+  list_add: "A list is created",
+  deal_add: "A deal is created",
+  deal_update: "A deal changes",
+  deal_note_add: "A note is added to a deal",
+  deal_task_add: "A task is added to a deal",
+  deal_task_complete: "A deal task is completed",
+  deal_pipeline_add: "A pipeline is created",
+  deal_stage_add: "A deal stage is created",
+  deal_tasktype_add: "A deal task type is created",
+  account_add: "An account is created",
+  account_update: "An account changes",
+  account_contact_add: "A contact is added to an account",
+  account_contact_update: "A contact on an account changes"
+};
+var ACTIVECAMPAIGN_WEBHOOK_EVENT_TYPES = Object.keys(
+  ACTIVECAMPAIGN_WEBHOOK_EVENTS
+);
+var EVENT_PREFIX = "activecampaign.";
+function activeCampaignEventOf(eventName) {
+  if (!eventName.startsWith(EVENT_PREFIX)) return null;
+  const type = eventName.slice(EVENT_PREFIX.length);
+  return type in ACTIVECAMPAIGN_WEBHOOK_EVENTS ? type : null;
+}
+var activeCampaignEventsSchema = z.array(z.string().trim().min(1)).min(1, "Pick at least one ActiveCampaign event to listen to.").max(ACTIVECAMPAIGN_WEBHOOK_EVENT_TYPES.length).transform((raw, ctx) => {
+  const picked = /* @__PURE__ */ new Set();
+  for (const item of raw) {
+    const type = activeCampaignEventOf(item) ?? (item in ACTIVECAMPAIGN_WEBHOOK_EVENTS ? item : null);
+    if (type === null) {
+      ctx.addIssue({
+        code: "custom",
+        message: `"${item}" is not an ActiveCampaign event. Pick from: ${ACTIVECAMPAIGN_WEBHOOK_EVENT_TYPES.join(", ")}.`
+      });
+      return z.NEVER;
+    }
+    picked.add(type);
+  }
+  return ACTIVECAMPAIGN_WEBHOOK_EVENT_TYPES.filter((type) => picked.has(type));
+});
+var ACTIVECAMPAIGN_WEBHOOK_STATES = ["listening", "not_configured", "failed"];
+
+// ../api/src/event-sources/wire.ts
+var SOURCE_KINDS = ["webhook", "hubspot", "activecampaign"];
+var SOURCE_STATUSES = ["learning", "counting", "paused"];
+var SOURCE_NAME_MAX = 80;
+var sourceNameSchema = z2.string().trim().min(1).max(SOURCE_NAME_MAX).refine((name) => validateEventName(name) === null, REJECTION_MESSAGES.invalid_name);
+var sourceIdSchema = z2.string().min(1);
+var sourceMappingSchema = z2.record(z2.string(), z2.string().min(1)).superRefine((mapping, ctx) => {
+  for (const row of Object.keys(mapping)) {
+    const problem = mappingRowProblem(row);
+    if (problem !== null) ctx.addIssue({ code: "custom", message: problem, path: [row] });
+  }
+});
+var currencyCodeSchema = z2.string().trim().toUpperCase().regex(/^[A-Z]{3}$/, "A currency is a three-letter code, like EUR or USD.");
+var hubspotObjectSchema = z2.enum(HUBSPOT_OBJECTS);
+var hubspotDealContactsSchema = z2.enum(HUBSPOT_DEAL_CONTACTS);
+var hubspotConditionInputSchema = z2.strictObject({
+  property: z2.string().trim().min(1),
+  /** One of the property's kind's operators (`baker hubspot contacts properties` lists them); `is` when unsaid. */
+  operator: z2.string().trim().min(1).default("is"),
+  /** As HubSpot spells them: an option's internal value, a number, a `YYYY-MM-DD`, `true`/`false`. None for an empty check, two for a between, several for a list. */
+  values: z2.array(z2.string().trim().min(1)).max(50).default([])
+});
+var conditionLogicSchema = z2.enum(CONDITION_LOGICS);
+var conditionGroupInputSchema = z2.strictObject({
+  logic: conditionLogicSchema,
+  conditions: z2.array(hubspotConditionInputSchema).min(1).max(TRIGGER_CONDITIONS_MAX)
+});
+var combinedInputSchema = z2.strictObject({
+  /** How the rows combine: `And` (every one) or `Or` (any one) — a Form's filter's "Match AND / OR". */
+  logic: conditionLogicSchema.default("And"),
+  /** Conditions, and groups of conditions with their own logic, one level deep. */
+  conditions: z2.array(z2.union([hubspotConditionInputSchema, conditionGroupInputSchema])).min(1).max(TRIGGER_CONDITIONS_MAX)
+}).superRefine((trigger, context) => {
+  const problem = triggerProblem(trigger);
+  if (problem !== null) context.addIssue({ code: "custom", message: problem });
+});
+var hubspotTriggerInputSchema = z2.union([combinedInputSchema, hubspotConditionInputSchema]).transform((input) => "conditions" in input ? input : onlyCondition(input));
+var hubspotConditionSchema = hubspotConditionInputSchema.extend({
+  propertyLabel: z2.string(),
+  kind: z2.enum(HUBSPOT_PROPERTY_KINDS),
+  /** A select that holds several values at once (`a;b`); decides what HubSpot may filter on. */
+  multiple: z2.boolean().optional(),
+  valueLabels: z2.array(z2.string())
+});
+var hubspotTriggerFields = {
+  logic: conditionLogicSchema,
+  conditions: z2.array(
+    z2.union([
+      hubspotConditionSchema,
+      z2.strictObject({ logic: conditionLogicSchema, conditions: z2.array(hubspotConditionSchema) })
+    ])
+  )
+};
+var hubspotWatchSchema = z2.strictObject({
+  ...hubspotTriggerFields,
+  object: hubspotObjectSchema,
+  contacts: hubspotDealContactsSchema.optional()
+});
+var sampleRecordSchema = z2.strictObject({ id: z2.string(), properties: z2.record(z2.string(), z2.string()) });
+var hubspotPreviewRequestSchema = z2.strictObject({
+  object: hubspotObjectSchema.default("contact"),
+  trigger: hubspotTriggerInputSchema,
+  /** Property names to read off the sample; `id` is always there. On a deal or a lead, `contact.<name>` reads its first contact. */
+  properties: z2.array(z2.string().trim().min(1)).max(60).optional(),
+  /** The record to draw the preview from — an id, or text to search (an email or a name for a contact, a deal's or a lead's name). The one most recently at the trigger when unsaid. */
+  contact: z2.string().trim().min(1).max(200).optional()
+});
+var hubspotPreviewSchema = z2.strictObject({
+  /** Records satisfying the trigger today — the ones that will NOT be counted. */
+  total: z2.number(),
+  /** False when the trigger has more combinations than HubSpot's search takes, so `total` is only near. */
+  exact: z2.boolean().optional(),
+  /**
+   * The sample record the trigger is on, with the properties asked for and
+   * the contacts behind it, first first; none when nothing fits.
+   *
+   * One field rather than one per object: a contact source's record *is* the
+   * person and its `contacts` is empty, while a deal's and a lead's carry the
+   * people the event is about. Three parallel nullable fields, exactly one of
+   * them ever set, would say the same thing and let a caller read the wrong one.
+   */
+  record: sampleRecordSchema.extend({ contacts: z2.array(sampleRecordSchema) }).nullable()
+});
+var sourcesRequestSchema = z2.strictObject({
+  /** The company's own server door: made once, `counting` from the start, the same address for ever after. */
+  server: z2.strictObject({}).optional(),
+  create: z2.strictObject({ name: sourceNameSchema }).optional(),
+  /** A HubSpot event: read every five minutes, counting from now. The labels are looked up server-side. */
+  createHubspot: z2.strictObject({
+    name: sourceNameSchema.optional(),
+    /** A contact, a deal or a lead. A deal's and a lead's event is about its contact, read through `contact.<property>` rows. */
+    object: hubspotObjectSchema.default("contact"),
+    trigger: hubspotTriggerInputSchema,
+    /** On a deal: the deal's first contact (the default), or every contact on it, each its own event. */
+    contacts: hubspotDealContactsSchema.optional(),
+    /** Rows to read off the record, over the defaults; the same table `map` writes. */
+    mapping: sourceMappingSchema.optional(),
+    /** A number property on the record to read as the amount; needs `currency` beside it. Sugar over the mapping's `value` and `currency` rows. */
+    amountProperty: z2.string().trim().min(1).optional(),
+    currency: currencyCodeSchema.optional()
+  }).optional(),
+  /**
+   * An ActiveCampaign source: ActiveCampaign's own webhook, made on the
+   * account when this is applied, sending the events picked here. Each raises
+   * `activecampaign.<type>` and counts from then on.
+   */
+  createActiveCampaign: z2.strictObject({
+    name: sourceNameSchema.optional(),
+    /** ActiveCampaign's event names (`subscribe`, `deal_update`, …); the lead and deal moments when unsaid. */
+    events: activeCampaignEventsSchema.optional(),
+    /** Which connection, when the company has more than one. */
+    account: z2.string().trim().min(1).optional()
+  }).optional(),
+  /** Change what a HubSpot event watches. It counts from now on under the new trigger; the rows stay. The object cannot change: the rows read it. */
+  setTrigger: z2.strictObject({
+    sourceId: sourceIdSchema,
+    trigger: hubspotTriggerInputSchema,
+    contacts: hubspotDealContactsSchema.optional()
+  }).optional(),
+  /** Ask HubSpot what a trigger would count today, and read one real record, without making anything. */
+  preview: hubspotPreviewRequestSchema.optional(),
+  /** Change where a HubSpot-read source takes its amount from; no `amountProperty` clears it. Sugar over `map`. */
+  setAmount: z2.strictObject({
+    sourceId: sourceIdSchema,
+    amountProperty: z2.string().trim().min(1).optional(),
+    currency: currencyCodeSchema.optional()
+  }).optional(),
+  /**
+   * Count a HubSpot event's history: every moment its trigger came to hold
+   * since `since`, read out of HubSpot's own property history.
+   *
+   * Not the thing a source deliberately refuses to do. A source never
+   * backfills the **present state** — somebody who already satisfies a
+   * condition is not an event today — and this reports only moments HubSpot
+   * has a timestamp for, so nothing is invented. Dry unless `write`.
+   */
+  backfill: z2.strictObject({
+    sourceId: sourceIdSchema,
+    /** ISO instant, or Unix milliseconds. Bounded by the 400 days the store keeps. */
+    since: z2.union([z2.string().trim().min(1), z2.number()]),
+    /**
+     * Where a capped run carries on from: only records last changed at or
+     * before this instant are read.
+     *
+     * The **read** is what it bounds, never the history. Records are chosen
+     * most-recently-changed first, so a run that reaches its cap has covered
+     * the newest of them and the rest are the ones nearest `since` — which
+     * no shorter window can reach, because shortening one only drops
+     * candidates from the old end and hands back the same newest records
+     * again. `reachedBack` is the value to pass here, and the moments each
+     * record is then judged on are still the whole of `since` to now.
+     */
+    before: z2.union([z2.string().trim().min(1), z2.number()]).optional(),
+    /** Without it, nothing is counted and the answer says what would be. */
+    write: z2.boolean().optional()
+  }).optional(),
+  map: z2.strictObject({ sourceId: sourceIdSchema, mapping: sourceMappingSchema }).optional(),
+  pause: z2.strictObject({ sourceId: sourceIdSchema }).optional(),
+  resume: z2.strictObject({ sourceId: sourceIdSchema }).optional(),
+  remove: z2.strictObject({ sourceId: sourceIdSchema }).optional()
+});
+var sourceRefusalSchema = z2.strictObject({
+  at: z2.number(),
+  count: z2.number(),
+  code: z2.string(),
+  reason: z2.string()
+});
+var detectedFieldSchema = z2.strictObject({
+  path: z2.string(),
+  confidence: z2.enum(["key", "value"])
+});
+var HUBSPOT_LISTENING_STATES = ["listening", "not_configured", "failed"];
+var sourceViewSchema = z2.strictObject({
+  id: z2.string(),
+  kind: z2.enum(SOURCE_KINDS),
+  name: z2.string(),
+  status: z2.enum(SOURCE_STATUSES),
+  /** The address a tool posts to. A HubSpot source has none: Baker calls HubSpot. */
+  url: z2.string().optional(),
+  /** What a HubSpot source watches, and on which object. */
+  hubspot: hubspotWatchSchema.optional(),
+  /**
+   * What an ActiveCampaign source listens to, and whether ActiveCampaign has
+   * the webhook that sends it: `listening` once it is made, `not_configured`
+   * until then, `failed` when ActiveCampaign refused it — `detail` says why.
+   */
+  activecampaign: z2.strictObject({
+    events: z2.array(z2.string()),
+    webhook: z2.strictObject({ state: z2.enum(ACTIVECAMPAIGN_WEBHOOK_STATES), detail: z2.string().optional() })
+  }).optional(),
+  /** A HubSpot source counts changes from here on; one HubSpot reports from before it is dropped. Moves when the trigger changes. */
+  countingSince: z2.number().optional(),
+  /**
+   * Whether HubSpot is keeping this source's changes for Baker, as last
+   * checked: `listening` when the app's journal subscription on the account
+   * names the property; `not_configured` when the app has not been told yet
+   * (or cannot be, with no credentials); `failed` when HubSpot refused the
+   * subscription. `detail` says what to do.
+   */
+  listening: z2.strictObject({ state: z2.enum(HUBSPOT_LISTENING_STATES), detail: z2.string().optional() }).optional(),
+  /** Why the last delivery could not be counted, in product words; absent when the last one was. */
+  lastError: z2.string().optional(),
+  lastArrivalAt: z2.number().optional(),
+  /**
+   * What its last delivery **refused, event by event** — which `lastError` is
+   * not and `lastArrivalAt` cannot be. A source refusing everything it
+   * receives has no arrival and no read failure, so without this it reads as
+   * one nobody has sent anything to. `refusalWords` turns it into the
+   * sentence a person is shown. Cleared by the next delivery that counts.
+   */
+  lastRefusal: sourceRefusalSchema.optional(),
+  /** The first send, masked, while learning. Kept once confirmed. */
+  sample: z2.strictObject({ receivedAt: z2.number(), body: z2.string() }).optional(),
+  /** Field → template; empty means the guess (an address) or the defaults (a HubSpot read). */
+  mapping: z2.record(z2.string(), z2.string()),
+  /** The guess over the sample, for the sheet to prefill and the CLI to suggest. */
+  detected: z2.record(z2.string(), detectedFieldSchema).optional(),
+  /** Every path the sample's first item holds, with its masked value — what the picker offers. */
+  paths: z2.array(z2.strictObject({ path: z2.string(), value: z2.string() })).optional(),
+  /** `baker` when the sample already parses as the `POST /v1/events` contract and needs no mapping. */
+  format: z2.enum(["baker", "foreign"]).optional()
+});
+var stagedSourceOpSchema = z2.strictObject({
+  kind: z2.enum(["create", "setTrigger", "map", "status", "remove"]),
+  ref: z2.string(),
+  name: z2.string(),
+  summary: z2.string(),
+  /** On a create: what the source will watch and read. */
+  hubspot: hubspotWatchSchema.optional(),
+  /** On an ActiveCampaign create: the events its webhook will send. */
+  activecampaign: z2.strictObject({ events: z2.array(z2.string()) }).optional(),
+  mapping: z2.record(z2.string(), z2.string()).optional(),
+  status: z2.enum(["paused", "counting"]).optional()
+});
+var backfillResultSchema = z2.strictObject({
+  sourceId: z2.string(),
+  name: z2.string(),
+  since: z2.number(),
+  /** Records whose history was read. */
+  examined: z2.number(),
+  /** Moments the trigger came to hold, across them. */
+  entries: z2.number(),
+  /** Of those, already counted — the journal got there first, or a previous run did. */
+  alreadyCounted: z2.number(),
+  /** What a `write` run would hand over, or did. */
+  pending: z2.number(),
+  /** Whether the read stopped at its cap; {@link BackfillResult.reachedBack} is where to carry on from. */
+  capped: z2.boolean(),
+  /**
+   * How far back the read got: the instant the oldest record it examined was
+   * last changed. Only on a capped run, and it is the next run's `before`.
+   */
+  reachedBack: z2.number().optional(),
+  counted: z2.number().optional(),
+  refused: z2.number().optional(),
+  refusedReason: z2.string().optional()
+});
+var sourcesResponseSchema = z2.strictObject({
+  ok: z2.literal(true),
+  data: z2.strictObject({
+    sources: z2.array(sourceViewSchema),
+    /** Only when the request carried `preview`. */
+    preview: hubspotPreviewSchema.optional(),
+    /** Only when the request carried `backfill`. */
+    backfill: backfillResultSchema.optional(),
+    /** What this chat has staged, when one is attached: applied at Publish, dropped with a discard. */
+    staged: z2.array(stagedSourceOpSchema).optional()
+  }),
+  hints: z2.array(z2.string()).optional()
+});
+
+export {
+  hubspotDefaultMapping,
+  hubspotTriggerInputSchema
+};
+//# sourceMappingURL=chunk-S6XZIBWV.js.map

package/dist/chunk-S6ZLKSQJ.js

@@ -0,0 +1,285 @@
+import {
+  IDEA_VIDEO_FORMATS,
+  figuresIn,
+  unsourcedClaims
+} from "./chunk-2YYOFA2A.js";
+import {
+  AD_SPEC_SCHEMA,
+  unfitReasons
+} from "./chunk-NNQCVHVJ.js";
+import {
+  proofStrength
+} from "./chunk-VYEFXIEM.js";
+
+// src/commands/creatives/make-model.ts
+import { parse, parseDocument, Scalar, visit } from "yaml";
+var REFERENCE_CANDIDATES = 6;
+function isVideoIdea(idea) {
+  return IDEA_VIDEO_FORMATS.includes(idea.format ?? "");
+}
+var BY_TEMPERATURE = {
+  cold: { audienceTemperature: "0_cold", excludeBrandReliant: true },
+  warm: { audienceTemperature: "1_warm_engaged,2_hot_visited", excludeBrandReliant: true },
+  hot: { audienceTemperature: "3_customer" }
+};
+function referenceSearchFor(idea, temperature, where = {}) {
+  return {
+    query: where.category || idea.message,
+    scope: "followed-first",
+    platform: "meta",
+    format: "static",
+    formatPattern: idea.format,
+    awareness: idea.awareness,
+    ...BY_TEMPERATURE[temperature],
+    ...where.country ? { country: where.country } : {},
+    maxPerAdvertiser: 1,
+    limit: REFERENCE_CANDIDATES,
+    diverse: true
+  };
+}
+function referenceSearchesFor(idea, temperature, where = {}) {
+  const strict = referenceSearchFor(idea, temperature, where);
+  const { awareness: _awareness, ...anyStage } = strict;
+  const { audienceTemperature: _temperature, excludeBrandReliant: _reliant, ...viewerAny } = anyStage;
+  const anyViewer = { ...viewerAny, scope: "all" };
+  const { formatPattern: _pattern, ...anyContainer } = anyViewer;
+  const { country: _country, ...anywhere } = anyViewer;
+  const { country: _anyCountry, ...anyContainerAnywhere } = anyContainer;
+  const { query: _query, ...winners } = anyStage;
+  const { query: _anyQuery, country: _winnersCountry, ...winnersAnywhere } = anyViewer;
+  const inMarket = (steps) => where.country ? steps : [];
+  const shows = idea.shows?.trim();
+  const { formatPattern: _shownPattern, ...anyCategory } = { ...anyStage, scope: "all" };
+  const { country: _shownCountry, ...anyCategoryAnywhere } = anyCategory;
+  const { country: _viewerCountry, ...anyViewerAnywhere } = anyViewer;
+  const { formatPattern: _anyPattern, ...shownAnyViewer } = anyViewerAnywhere;
+  const kinds = (where.shows ?? []).flatMap((q) => q.trim() ? [{ ...anyCategoryAnywhere, query: q.trim() }] : []);
+  const shown = shows ? [
+    ...inMarket([{ ...anyCategory, query: shows }]),
+    ...kinds,
+    { ...anyCategoryAnywhere, query: shows },
+    { ...shownAnyViewer, query: shows },
+    ...idea.format ? [{ ...anyViewerAnywhere, query: shows }] : []
+  ] : [];
+  const anyAd = (query) => query?.trim() ? [...inMarket([{ ...anyContainer, query: query.trim() }]), { ...anyContainerAnywhere, query: query.trim() }] : [];
+  if (shows) {
+    return [
+      ...shown,
+      ...where.category ? [anyContainerAnywhere] : [],
+      ...where.audience?.trim() ? [{ ...anyContainerAnywhere, query: where.audience.trim() }] : [],
+      { ...winnersAnywhere, sort: "winner" }
+    ];
+  }
+  return [
+    ...where.country ? [strict, anyStage, anyContainer] : [strict, anyStage],
+    anywhere,
+    anyContainerAnywhere,
+    ...anyAd(where.audience),
+    ...(where.wider ?? []).flatMap((q) => q.trim() ? [{ ...anyContainerAnywhere, query: q.trim() }] : []),
+    ...anyAd(where.industry),
+    ...where.category ? [{ ...anyContainerAnywhere, query: idea.message }] : [],
+    ...inMarket([{ ...winners, sort: "winner" }]),
+    { ...winnersAnywhere, sort: "winner" }
+  ];
+}
+function referenceWhereOf(brief, fallback) {
+  if (!brief) return fallback;
+  const country = brief.country === null ? void 0 : brief.country ?? fallback.country;
+  const audience = brief.audience ?? fallback.audience;
+  return {
+    ...country ? { country } : {},
+    category: brief.category,
+    ...brief.industry ? { industry: brief.industry } : {},
+    ...audience ? { audience } : {},
+    ...brief.wider.length ? { wider: brief.wider } : {},
+    ...brief.shows?.length ? { shows: brief.shows } : {}
+  };
+}
+function rankedForOf(brief, where, bet) {
+  return {
+    category: brief?.category ?? where.category ?? bet.message,
+    ...brief?.industry ? { industry: brief.industry } : {},
+    ...brief?.buyer ? { buyer: brief.buyer } : {},
+    ...brief?.humour ? { humour: brief.humour } : {},
+    ...brief?.memes ? { memes: brief.memes } : {},
+    ...brief?.memesWhy ? { memesWhy: brief.memesWhy } : {},
+    ...brief?.avoid.length ? { avoid: brief.avoid } : {},
+    message: bet.message,
+    who: bet.who,
+    ...bet.shows ? { shows: bet.shows } : {}
+  };
+}
+var brandKey = (name) => name.normalize("NFD").replace(new RegExp("\\p{M}", "gu"), "").toLowerCase().replace(/[^\p{L}\p{N}]/gu, "");
+function isOwnBrand(advertiser, brands) {
+  const page = brandKey(advertiser ?? "");
+  return page !== "" && brands.some((b) => brandKey(b).length >= 3 && page.includes(brandKey(b)));
+}
+function pooledCandidates(searches, limit) {
+  const seen = /* @__PURE__ */ new Set();
+  const pooled = [];
+  for (const candidate of searches.flat()) {
+    const brand = candidate.advertiser_id ? `brand:${candidate.advertiser_id}` : null;
+    if (!candidate.ad_id || seen.has(candidate.ad_id) || brand && seen.has(brand)) continue;
+    seen.add(candidate.ad_id);
+    if (brand) seen.add(brand);
+    pooled.push(candidate);
+  }
+  const proven = (c) => proofStrength(c.winner_score) !== "little";
+  return [...pooled.filter(proven), ...pooled.filter((c) => !proven(c))].slice(0, limit);
+}
+function freshReferencesFirst(candidates, taken) {
+  return [
+    ...candidates.filter((c) => !isTakenReference(c, taken)),
+    ...candidates.filter((c) => isTakenReference(c, taken))
+  ];
+}
+function isTakenReference(c, taken) {
+  return c.ad_id != null && taken.adIds.has(c.ad_id) || c.advertiser_id != null && taken.advertiserIds.has(c.advertiser_id);
+}
+function fitsIdea(fit) {
+  return fit.verdict !== "reject" && missingElements(fit).length === 0 && fit.our_viewer?.stops !== "no";
+}
+function missingElements(fit) {
+  return fit.load_bearing.filter((l) => l.have === "missing" && !l.ours?.trim()).map((l) => l.element);
+}
+function whyUnfit(fit) {
+  const reasons = unfitReasons(fit);
+  if (reasons.length > 0) return reasons.join("; ");
+  if (fit.our_viewer?.stops === "no") {
+    return `our viewer would not stop for it${fit.our_viewer.why ? `: ${fit.our_viewer.why}` : ""}`;
+  }
+  return fit.transfer_note?.trim() || "the check found it does not carry this ad";
+}
+function definitionFieldsOf(idea, evidence) {
+  return {
+    idea: idea.id,
+    message: idea.message,
+    ...evidence !== "explore" ? { evidence } : {},
+    angle: idea.angle,
+    persona: idea.who,
+    awareness: idea.awareness,
+    hypothesis: idea.why
+  };
+}
+var FRONTMATTER = /^---\r?\n([\s\S]*?\r?\n)?---/;
+function readsAsText11(text) {
+  try {
+    return parse(text, { version: "1.1" }) === text;
+  } catch {
+    return false;
+  }
+}
+function setDefinitionFields(raw, fields) {
+  const match = raw.match(FRONTMATTER);
+  if (!match) return raw;
+  const doc = parseDocument(match[1] ?? "");
+  if (doc.errors.length > 0) return raw;
+  for (const [key, value] of Object.entries(fields)) {
+    if (value === void 0) continue;
+    const node = doc.createNode(value);
+    visit(node, {
+      Scalar(_, scalar) {
+        if (typeof scalar.value === "string" && !readsAsText11(scalar.value)) {
+          scalar.type = Scalar.QUOTE_DOUBLE;
+        }
+      }
+    });
+    doc.set(key, node);
+  }
+  return `---
+${doc.toString()}---${raw.slice(match[0].length)}`;
+}
+function setSpecMessage(specJson, message) {
+  const spec = JSON.parse(specJson);
+  return `${JSON.stringify({ ...spec, message }, null, 2)}
+`;
+}
+function setSpecViewer(specJson, idea, personas) {
+  const spec = JSON.parse(specJson);
+  const viewer = spec.viewer ?? {};
+  return `${JSON.stringify({ ...spec, viewer: { ...viewer, who: personaWho(idea, personas) } }, null, 2)}
+`;
+}
+function personaWho(idea, personas) {
+  const persona = personas.find((p) => p.slug === idea.who);
+  if (persona?.title) return `${persona.title}${persona.segment ? ` (${persona.segment})` : ""}`;
+  return persona?.segment ?? idea.who.replace(/[-_]/g, " ");
+}
+var AUDIENCE_QUERY_WORDS = 9;
+function audienceQuery(idea, personas) {
+  return personaWho(idea, personas).replace(/\(/g, " ").replace(/\)/g, "").split(/\s+/).filter(Boolean).slice(0, AUDIENCE_QUERY_WORDS).join(" ").replace(/[\s,;:.–—-]+$/, "");
+}
+function fitBetOf(idea, personas, insights, market) {
+  const quotes = insights.filter((i) => idea.evidence.includes(i.id)).map((i) => i.quote);
+  return {
+    who: personaWho(idea, personas),
+    message: idea.message,
+    awareness: idea.awareness,
+    angle: idea.angle,
+    ...idea.shows ? { shows: idea.shows } : {},
+    ...quotes.length > 0 ? { quotes } : {},
+    ...market ? { market } : {}
+  };
+}
+function withFitConcept(specJson, seeded) {
+  const spec = JSON.parse(specJson);
+  const held = spec.concept;
+  if (held?.reference_ad_id) return specJson;
+  return `${JSON.stringify({ ...spec, ...seeded }, null, 2)}
+`;
+}
+function unsourcedCopyLines(specJson, corpus) {
+  const spec = JSON.parse(specJson);
+  const figures = figuresIn(corpus);
+  const lines = Array.isArray(spec.copy) ? spec.copy : [];
+  return lines.flatMap((line) => {
+    const text = typeof line === "object" && line !== null ? line.text : void 0;
+    return typeof text === "string" && unsourcedClaims(text, figures).length > 0 ? [text] : [];
+  });
+}
+var PHOTO_FORMATS = /photo|lifestyle|before_after|ugc|product|selfie|street/;
+function ideaSpec(idea, who) {
+  const container = idea.format ? `, as a ${idea.format.replace(/_/g, " ")}` : "";
+  const shows = idea.shows ? ` (${idea.shows})` : "";
+  return {
+    schema: AD_SPEC_SCHEMA,
+    viewer: { who },
+    message: idea.message,
+    copy: [{ text: "[TODO: the headline, in the customer's words]", lettering: "designed", role: "headline" }],
+    scene: {
+      description: `[TODO: what the viewer sees first${shows}${container}, that shows: ${idea.message}]`,
+      look: PHOTO_FORMATS.test(idea.format ?? idea.shows ?? "") ? "photo" : "designed"
+    },
+    colors: [],
+    references: [],
+    logo: true,
+    third_party_brands: [],
+    scene_text: [],
+    mechanism: []
+  };
+}
+
+export {
+  isVideoIdea,
+  referenceSearchesFor,
+  referenceWhereOf,
+  rankedForOf,
+  isOwnBrand,
+  pooledCandidates,
+  freshReferencesFirst,
+  isTakenReference,
+  fitsIdea,
+  missingElements,
+  whyUnfit,
+  definitionFieldsOf,
+  setDefinitionFields,
+  setSpecMessage,
+  setSpecViewer,
+  personaWho,
+  audienceQuery,
+  fitBetOf,
+  withFitConcept,
+  unsourcedCopyLines,
+  ideaSpec
+};
+//# sourceMappingURL=chunk-S6ZLKSQJ.js.map